The use of hypertextuality, Miscellaneous multimedia, interactivity and Daniel Francisco García updating on the websites of Rosales https://orcid.org/0000-0002-6022-9021 Spanish political parties
[email protected] Universidad Complutense de Madrid Abstract This work presents the results of a research aiming to analyze Natalia Abuín Vences the presence of the four cardinal points of the cyberspace https://orcid.org/0000-0002-4153-9390 (hypertextuality, multimedia, interactivity and updating) in the
[email protected] Universidad Complutense de Spanish political parties’ websites. These parameters determine Madrid the effectiveness of the communication in a web space, and until what extent political formations use them to connect with Submitted their audiences in the digital environment. To achieve this goal, March 5th, 2018 an analysis of the content of the websites of the political groups Approved October 9th, 2018 with parliamentary representation has been carried out. The results confirm the absence of tools and resources related © 2019 to these characteristics in the web spaces under study. The use Communication & Society of hypertext, beyond its simpler structure, and the use of ISSN 0214-0039 E ISSN 2386-7876 multimedia elements is scarce. The possibilities of interaction doi: 10.15581/003.32.1.351-367 between different users and political parties are minimal. www.communication-society.com The information published and the level of updating of the contents is insufficient. The conclusions allow us to affirm that 2019 – Vol. 32(1) there is a lack of exploitation of the possibilities offered by the pp. 351-367 web to promote communication and interaction with users by different political groups.