VALDOSTA STATE UNIVERSITY

Better Communications by Publication Guide Creative Design Services Creative Design Services — Valdosta State University 1 Better Communications by Design Publication Guide

Table of Contents

Introduction...... 2 Services Offered...... 3 Office Information...... 3 Definition...... 3 Getting Started...... 3 Who, What, Where, When, Why & How?...... 4 Board of Regents Policy...... 4 Publications that require approval...... 4 Image is everything...... 5 What does it all mean?...... 5 What to do first?...... 6 Publication Production Stages...... 6 Editing the manuscript...... 7 Design...... 7 Costs...... 7 What do we do now?...... 8 You want photos?...... 9 Photo releases...... 9 What other images can I legally use?...... 10 Trademarks...... 11 Registered VSU marks...... 11 University logo and seal...... 11 Stationery...... 11 Hints, reminders and suggestions...... 11 Proofing...... 12 Style...... 13 General Publication Policies...... 13 University System Policy Manual ...... 13 Form Samples...... 14 2 Better Communications by Design — Publication Guide Better Communications by Design In Style Maintaining a professional image that reflects a consistent style is key. Well-written and attractively designed materials grab people’s attention and communicate the message effectively.

On Target Providing the best delivery method for the target audience ensures that the message will have the greatest impact.

Introduction

The purpose of this guide is to acquaint the various offices, divisions, departments and colleges at VSU with the publication process of the university. Please refer to this guide to answer questions that may arise regarding printing and/or publishing requests. If you still have questions, contact Creative Design Services (CDS) in the Division of University Advancement.

Image is Everything Let’s face it, looks matter and you never get a chance to make a second impression. As cliché as that sounds, it’s true. Brochures, posters, newsletters and web pages are often the public’s foremost exposure to Valdosta State University. The importance of presenting a professional and audience ap- propriate image in a fiercely competitive educational market cannot be taken lightly. Well-organized, attractively designed materials grab people’s attention, effectively communicate information and bet- ter position the university to attract the best people and philanthropic donations. Poorly developed, under designed pieces, go unnoticed, do not effectively convey the message and present VSU in a negative light.

Crafting an Image CDS exists to develop and maintain Valdosta State University’s visual image. The in-house design studio features a six-person team with more than 25 years of collaborative experience and knowl- edge. CDS provides campus clients with publications development from concept to completion, including consultation and planning, editorial assistance and . The team is charged with providing visual communications guidance including usage of the university logo, seal and other visual standards by producing high quality, cost-effective printed materials that enhance the univer- sity’s marketing efforts.

Design services are free but departments are responsible for any costs associated with printing, photography and illustration. CDS makes every effort to find the most competitive pricing. Contact CDS to guarantee university, college, departmental and program publications present a consistent, uniform and professional image.

All design work requested by any campus office must be submitted to the Office of CDS for approval, and the right of first refusal. All campus printing must be submitted to Printing & Copying Services for the right of first refusal. These conditions must be met regardless of funding source.

The Office of CDS maintains all visual identity standards for Valdosta State University. Please refer to the Visual Identity Program Guide for more information regarding this.

Producing a good publication is both an art and a science. The art is getting across your marketing message to a target group. The science is a series of closely related, sequential steps, each playing a crucial role in the creation of your publication. Creative Design Services — Valdosta State University 3 And speaking of crucial roles, we encourage you to be as involved as possible throughout every step of production. To make sure that everything goes smoothly and to ensure an effective publication, we’ve outlined in general terms your role and our role in the overall production process.

Services Offered

Consultation & Planning The success of a publication hinges on proper planning and development. The CDS team can often help clients save time, money and better manage publication efforts by planning an adequate time line, researching choices, budgeting and reviewing publication options. CDS requires a client meet- ing about all new jobs and strongly encourages campus clients to make an appointment to discuss ways to improve and update old printed materials.

Editorial Assistance How a publication reads and looks are equally important. While clients are ultimately responsible for making sure the information in their publications is accurate and well written, the CDS team works closely with the Office of Communications to make sure the material is consistent with other VSU publications and suited for the target audience.

Graphic Design, Layout & Production The CDS team handles simple production requests like stationery to more complex layout and de- sign solutions like magazines, brochures, posters and newsletters. Promotional printed publications, web graphics, and specialty items such as cups, pins, compact disc packaging are just a few of the design projects developed by CDS.

Office Information

The Office of Creative Design Services is a unit in the Division of University Advancement located at 903 N. Patterson St., Continuing Education Bldg., 3rd Floor. The staff of six consists of two graphic , Web , photographer, project coordinator and the director, also a graphic designer.

The office is open between the hours of am8 to 5:30pm Monday through Thursday and 8am to 3pm on Friday. Appointment hours are 9am to 4:30pm Monday through Thursday and 9am to 2pm on Friday.

Definition

For these purposes, “publication” is defined as: Any document or communication piece which is produced for internal or external distribution (regardless of production or delivery method); such as printed, copied, Web, multi-media, or digital media.

Getting Started

Publications Publications can take much longer to produce than most people realize. While CDS makes every effort to streamline the process, campus clients should contact the CDS director (or project coordina- tor) for an appointment three to six weeks before the desired delivery date for most publications and four to eight weeks in advance for new, lengthy or complicated projects. Providing adequate time to create a quality publication is in the best interest of all concerned. CDS can help make some determi- nations during the initial meeting but clients should come with an idea about budget, time line, com- munication strategy, audience, content, quantity and distribution. Also, a purchase order with proper signature approval is required before design begins on any project. 4 Better Communications by Design — Publication Guide Who, What, Where, When, Why & How?

If you are thinking about producing a brochure, newsletter or any other publication with university or foundation funds, your first step should be to determine:

Who Who is the target audience for your publication?

What What is your message? What is the purpose of your publication?

Where Where will your publication be encountered?

When When will it be needed?

Why Why do you need it?

How How will you pay for it? Do you have the money in your budget allocated to produce a publication? And the approval?

If you can answer these questions, you need to take a few minutes and talk with Creative Design Services (CDS) to discuss your ideas and needs.

Board of Regents Policy

The Policy Manual of the Board of Regents section 1002.02 INSTITUTIONAL PUBLICATIONS states:

All publications, including bulletins, annuals, magazines, etc., published either by students, faculties or staffs of any institution of the University System shall be published only under proper supervision and authority of the President of the institution. All financial contracts pertaining to such publications shall be approved by the President or his designated representative.

To ensure the university is represented in a consistent and effective manner and that all of the rules and regulations set down by University System of Georgia Board of Regents are met, CDS serves as the supervising entity for all publications. This charge can be accomplished only if the proper steps, which are outlined in this manual regarding the production of a publication, are followed.

Publications that require approval

Publications that are prepared for distribution to any external audience, whether on- or off-campus, require approval if they are paid for by VSU or with money processed through the university, including foundation, grant and contract funds or they provide information about university programs, personnel or activities. Publication projects co-sponsored by VSU and other groups require approval as well, even if they are not paid for by VSU. A Publication Approval Form is available from CDS online. Creative Design Services — Valdosta State University 5 Image is everything

A well-known photographic manufacturer employs a tennis star to hawk one of their products with the key phrase, “Image is Everything!”, used as the sales pitch. Almost all chief executive officers, regardless of the type of business, corporation, organization or institution they lead, know that the image they present to their various publics is extremely important.

To that end, the importance of a consistent and uniform image that runs through all published materials is essential. Publications do not need to look exactly alike, but they do need to follow certain parameters and incorporate certain identifying icons in specific ways to present an organized and consistent look. It is a waste of time and money to have someone in one area of the university spend many hours producing a publication that is not consistent with the other materials being created. This doesn’t benefit the university or the department and therefore is viewed as money spent unwisely. To solve this problem, a publication policy for everyone in the organization to follow is created.

What does it all mean?

In a nutshell, planning a publication means two-way planning and organization is not merely a good idea, but is rather essential. In other words, planning and organization by the person or department requesting a publication is equally as important as planning and organizing the publication by CDS.

Producing a publication is not something that happens instantaneously. Cost estimates for the publication and a working time frame need to be calculated; the paper type and ink color need to be determined and possibly ordered; photographs need to be planned and shot; bids may need to be secured; and if the publication is one that needs to be printed off-campus, the time that the printer needs to “turn around the job” must be determined. So, please take the time and follow the steps outlined so we can all be proud of the end product and do the job correctly.

Layman’s Guide to Publication Production You Can Only Do Two! 6 Better Communications by Design — Publication Guide What to do first? Back Planning Sample

When planning a publication, nothing is more Deadline Date Tues. Nov., 1 important than two simple words—START EARLY! Job Completed It is actually fairly easy for you to determine when Printer Tues., Oct. 18 you need to begin the process of planning and To Printshop or Other organizing your publication. The concept is called "back planning." Production Mon., Oct. 10 Begin Production In order to utilize back planning, you first need to determine the date you must have the finished s Creative Design Services product in hand and start figuring backwards. What we are determining here is the time needed to Proof Wed., Oct. 5 assemble the copy, graphics, photos, etc., and the Begin Proofing time the printer needs to print, assemble, fold and Copy writing Mon., Sept. 26 bind the publication. Begin Writing

The steps publication planners follow from the time Research Wed., Sept. 21 they have determined a publication needs to be Begin Research produced until the final product is completed consist Planning Tues., Sept. 20 of research, copy writing, proofreading, production Meet w/CDS and printing. The first three steps apply to the originator of the publication. s Originating Office

Publication Production Stages Planning Time Estimates Research During this stage, the publication originator s Research gathers information that will comprise the 2 – 4 working days publication. s Copy writing Copy writing 3 – 6 working days This is when the content of the publication is written based on the information gathered s Proofreading during the research stage. 2 – 3 working days

Proofreading/Copy editing s Production This is the stage when the copy is checked 5 – 8 working days for accuracy, grammar, punctuation, style and spelling. s Printing 7 – 14 working days* Production This is when the proofed copy is combined with Total time 19 – 35 working days photographs/graphics, formatted and placed within the publication. *Printing times could be shorter or longer based on whether the job uses color, can Printing be done on campus, if printer blue line The actual production of the publication. and/or color match proofs are required, etc. Creative Design Services — Valdosta State University 7 Editing the manuscript

Experienced editors can do a great deal to enhance and ensure readability. The Office of Communications (OC) will make sure the publication accurately reflects your expressed purpose and will edit for consistency and accuracy.

OC will check grammar, punctuation, spelling, organization, clarity, consistency, and usage; these things include such things as marking titles for proper capitalization, spelling out certain numbers, and so on.

OC will also double check general VSU information, such as enrollment figures, and CDS will ensure that your publication is properly identified as a VSU publication.

Each VSU publication must include the VSU logo and the current nondiscrimination statement, which our office can supply.

If necessary, once the editor has read your manuscript, they may schedule a meeting with you to review any substantive changes.

Design

Graphic designers interpret the needs of each publication, making it communicate effectively, attractively, and appropriately. Designers are problem solvers who use their aesthetic ability to communicate ideas and to solve your communication “problem.”

The information you provide in our initial meeting will shape the overall direction the designer takes. These factors include, but are not limited to, what you want your publication to achieve, who your audience is, your budget, your time frame, and the complexity of the project.

To show you what the finished publication will look like, the designer will show you a comprehensive () layout. The comprehensive layout will show ink color (if possible), type style, layout, and placement of art and photos. When the designer shows you the comprehensive, you can discuss any minor changes in the design.

Generally, only one comprehensive layout is prepared for each job. We will try to provide you with a design that you like; however, we cannot provide unlimited alternative for you to choose from because of material costs, staff size, and the number of projects we coordinate.

Costs

CDS will obtain cost estimates after we discuss your project with you.

If you have obtained earlier cost estimates from Printing & Copying Services or an off-campus printer, we will ask for revised cost estimates based on factors we firm up when we talk about the project.

We will also provide a cost analysis that shows you cost differences based on quantities and other factors.

Design services provided by CDS are free. However, costs for printing must be paid for by your office. 8 Better Communications by Design — Publication Guide What do we do now?

It is difficult to give the exact time frame that each of the stages will take, because the time needed to produce each publication will differ based on the complexity of the document. Jobs that appear simple and straightforward are sometimes very difficult, therefore we need to determine an average time frame. Please note the pre-production phase (research, copy writing and proofing) is the responsibility of the office, division, department, or individual school/college originating the publication.

The times in the chart are average times for completing these facets of a publication and may decrease based on how much time per day you can devote to each stage. The time frames or “working days” are approximations based on the originating department’s ability to spend 1-2 hours per day on the project. Obviously, the longer and more complex the publication, the longer the time will be.

The pre-production phase could take anywhere from a part of one day for a reprinted or existing document with few changes to as much as two weeks for a new document. The production phase could take anywhere from several days to as much as several weeks, depending on the complexity of the publication. When you are considering doing a publication, it is wise to figure the maximum days the publication would take, and work backward to plan when you should talk to CDS to begin planning your publication.

By doing this, you will probably not be disappointed. It will help everyone involved if you schedule the meeting with CDS even earlier than the date you arrive at by back planning. This will allow everyone a cushion in case any complications arise.

After you have determined the production time frame, you will need to plan your time frame. Your time frame begins by talking with CDS about the publication. Before scheduling an appointment, make sure you:

a) have the budget available to do the publication. b) have determined the target audience of the publication. c) have approval from the appropriate dean/supervisor for creating the publication.

During the meeting with CDS, a specific time frame can be established. The time frames that will be calculated will determine how much time is necessary for gathering the information, composing and typesetting the information, determining whether graphics or photographs will be used, planning the photographs to be taken and processed, and proofing the material for spelling, grammar, style and content.

While this may seem a lengthy process, it really isn’t. The length of the document, whether it can be printed on- or off-campus, the need for photography and the time frame for printer proofs of off-campus jobs also need to be considered when determining time frames. Remember these time frames are estimates. Many publications will take the minimum working time. Some jobs (catalog, etc.) depending on size, volume, color, etc., will take longer.

The bottom line is that the responsibility for getting a publication delivered on time rests with the originator of the publication starting early enough to allow everyone involved the time to do their job properly. Keep in mind, when you make changes during the production stage, your job will be delayed.

If you have an existing publication that does not need to be re-typeset, the time frame becomes significantly shorter because the copy preparation stage is eliminated. The production time may be shortened or eliminated depending on whether the publication already conforms to any standardized layout formats being used by the university. If the printing job is going off-campus, the press production time needs to still be factored into the back planning process. Creative Design Services — Valdosta State University 9 If you need more than 5,000 copies of a printed piece, or if the printed piece is longer than 10 pages, or if the publication is being printed in multiple colors, the printing time will probably increase. CDS or Printing & Copying Services will be able to help you better determine the proper time frame, so remember the best rule of thumb is to start early. Starting early means meeting with CDS to plan the publication; if you are going to do the job within your department, you still need to do the back planning and schedule the appropriate initial meeting with CDS so we can:

a) make sure all of the necessary visual icons and other information the university is required to include in its publications based on the Board of Regents and VSU guidelines is included and b) make the publications process flow smoothly for you, CDS and Printing & Copying Services.

It is wise that when you are planning a publication, you should always allow for the maximum time frame. This will not leave you disappointed when something cannot be finished within a limited time frame. Remember, we are a team at VSU and it is not CDS policy to preempt the work being done for others.

(NOTE: You may be able to save time and money by duplicating (quick copying) a job rather than having it printed. Most duplicating jobs can be done in one or two days.)

Creative Design Services will be the coordinating office for all off-campus printing and will help determine (along with printing services) if a job needs to go off-campus for printing or if it can be done on-campus. This determination will be made after the initial meeting with CDS when you are planning your publication. After the initial meeting with CDS and after the research, copy writing, and proofing stages are completed, you should bring both a hard copy and an electronic copy of the piece to CDS. We will send the copy to the Communication Unit to review the copy for proper style and grammar, advise you of any changes, and return your manuscript to allow to make changes if needed. Please see the Preparing Your Manuscript Guide.

You want photos?

In many instances, good photographs enhance publications. Good photos, like good publications, require planning.

When photographs are used, they should be of professional quality. Producing good photographs for use in publications takes time as they need to be scheduled, set up, shot and edited.

CDS, during your initial meeting, will assist you in planning photographs for your publications and assist you with scheduling a photographer. Please let us know if you want to use photographs in your publication at that time.

Photo releases

Ordinarily you won’t have to worry about getting a signed model release. “Implied consent” is given Note if the person posing for the picture is told how it will be used. This is particularly true for pictures that Write the will be published in internal publications. However, if you don’t know specifically how the photo will person's name be used, it is best to get a written release. If this is the case, you will need a model release for anyone in large print on who is recognizable. the back of the model release Failure to get proper release forms can be costly. Publishing a photograph without consent may and take a close constitute an invasion of privacy. Such actions may reflect poorly on VSU, the entire University up photo of that System of Georgia and its governing body, the Board of Regents. Model release forms can be person with their obtained from CDS. name for ID purposes. 10 Better Communications by Design — Publication Guide What other images can I legally use?

For years educational institutions have used, copied or reproduced intellectual materials freely. After all, such actions are covered under “fair use.” Right? Perhaps fair use can only be determined by examining the context in which the materials appear. The laws that pertain to copyrights, trademarks, photographic licensing and other intellectual property are vague and deciphering meaning is sometimes a burdensome task. The following information will hopefully clarify the use of intellectual property in external and internal campus publications.

Using copyrighted materials — Copyright protection subsists in original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device.

Works of authorship include the following categories: literary works; musical works, including any accompanying words; dramatic works, including any accompanying music pantomimes and choreographic works; pictorial, graphic and sculptural works; motion pictures and other audiovisual works; sound recordings; and architectural works. In no case does copyright protection for an original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle of discovery, regardless of the form in which it is described, explained, illustrated or embodied in such work.

Limitations on exclusive rights (fair use)—The fair use of a copyrighted work, including such use by reproductions in copies or phono records or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use of a work in any particular case is fair use, these factors should be considered: the purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes; the nature of the copyrighted work as a whole; and the effect of the use upon the potential market value of the copyrighted work. However, when materials are prepared for public distribution (even if they are free of charge), a copyright release is required.

Public domain—The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of the above factors. You may be able to use materials that are in the public domain, such as any work of the United States Government. You may also be able to use works published prior to the change in the law that eliminated the notice requirement (March 1, 1988), or works for which the copyright has expired (1918 or earlier).

Trademarks

A trademark is different from a copyright. It is either a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identify and distinguish the source of particular goods or services from those of others. Trademark status may also be granted to distinctive and unique packaging, color combinations, building designs, product styles and overall presentations. The owner of a trademark has exclusive right to use it on the product it was intended to identify and often on related products. When using a trademark, it must be followed with the appropriate trademark symbol. Creative Design Services — Valdosta State University 11 Registered VSU marks

Please see the Visual Identity Program Guide, Section 4.

1. Trademarks* bearing reference to the University System of Georgia or any of its educational institutions shall not be depicted upon or affixed to any services, goods, or items in a manner which may cause embarrassment or ridicule to the Board of Regents or its institutions.

2. University system trademarks shall not be licensed for the manufacture, sale, promotion, advertisement or distribution of the following services, materials or articles:

a) alcoholic beverages b) religious services, goods or artifacts c) sexually-oriented devices or goods d) goods which make unfavorable reference to the race, sex, national origin or disability of any person e) toilet seats and the like f) burial items g) any item which does not meet minimum standards of quality and good taste as determined solely by the Board of Regents.

*For purposes of this policy, the term “trademark” shall include all trademarks, trade names, seals, symbols, slogans, emblems, designs and logotypes developed or associated with the university system or any of its institutions or representatives of the same, whether registered, or not yet registered by the Board of Regents under federal and state trademark statutes.

University logo and seal

Please see the Visual Identity Program Guide, Section 4.

Stationery

Please see the Visual Identity Program Guide, Section 5.

Hints, reminders and suggestions

In planning the copy for your publication, remember that the institution (Valdosta State University, which is over all the other various entities within the university) is to be promoted first and foremost. The individual school, department or program within the university is to be promoted second, and individuals within the department (if applicable) are to be promoted third.

A completed Publication Order Form is required on all publications to be submitted to CDS. After any printed piece requiring layout by CDS is printed, please forward three copies of the publication to CDS for file purposes.

It is the responsibility of the originating college, division, department or office to make sure that all copy to be used in publications has been proofread and is accurate. In addition, it is also their responsibility to make sure that release forms are furnished for all photographs they supply that feature people. You need a release form in all instances EXCEPT when a photograph is taken at a public event such as a concert, reception, meeting, etc. Release forms are available from CDS.

At the time department heads, deans, directors, and vice presidents give the publication request form their approval, they are also verifying that the copy for the publication and/or document has been proofread and the content is accurate. 12 Better Communications by Design — Publication Guide Proofing

You are responsible for proofreading and ensuring the accuracy of all proofs. You are particularly responsible for proofreading intricate manuscripts that include newsletters, magazines and lists of names. When you sign on the client approval line of the publication order form, you are telling CDS that you have checked the work, find it free of errors and that it is ready for Proofreader’s Marks final production, whether print or digital. delete When you receive proofs, please proofread them carefully, and return them promptly. It is customary to return the proof paragraph indent within 24 hours. Delays in the proofing process or making major changes in the manuscript or design can not only delay close up your completion date but may also cost more. insert Your proof reading will be more accurate if you read once through the entire proof to check each of the following items. em dash

Checking each item in its own separate read-through is insert especially critical with larger printing jobs. Look through your complete proof one time each to check: capitalize

Page numbers—Placement on the page, consecutive lowercase numbers, even pages positioned on left side of book, odd pages on right en dash

Headlines/titles—Accuracy, spelling, font, and placement spell out

Borders and rules—For proper alignment run in Photographs—Correct image in its correct space, cutline italic underneath goes with the photo, image is scaled and cropped properly, and faces in the proper direction move Text copy—Read for spelling, grammar, accuracy. If copy jumps to another page or panel, check for continuity. period

Previous corrections—Confirm that corrections noted on ignore corrections previous proofs were made properly boldface Helpful Hints:

Instructions—Write all changes boldly and clearly, directly on the proof. Be very explicit. Use red ink if your proof has black type. Corrections marked in the same color are difficult to see. Any additional notes should be stapled to the appropriate page.

Questions—Inquire about anything that seems wrong. The proof represents the last chance to make corrections quickly, easily, and inexpensively.

Costs—Discuss the cost of changes. Extensive “Authors Alterations” made after your initial text is set up may incur additional costs. Changes in the size of your publication, number of pages, type of paper chosen, allocation of ink colors, etc. may result in additional costs if your estimate was based on less expensive production methods or materials.

Please use these proofreader’s marks and a red ink pen when proofing and making corrections. Please refer to the Proofreader’s Marks Guide for a complete set. Creative Design Services — Valdosta State University 13 Style

Please refer to the online site: http://www.valdosta.edu/communications/styleguide/index.shtml for Style guidance.

General Publication Policies

Please see the Visual Identity Program Guide, Section 6.

University System Policy Manual

SECTION 1000 INFORMATION AND PUBLICATIONS

1001 PUBLICITY The Chancellor of the University System and the Assistant Vice Chancellor for Media and Publications are authorized to give to the public and representatives of the press and of radio and television stations information pertaining to the Board of Regents and the University System. (BR Minutes, 1936-37, p. 34)

1002 PUBLICATIONS

1002.01 THE SYSTEM SUPPLEMENT: The official publication of the Board of Regents shall be THE SYSTEM SUPPLEMENT, and it shall be published monthly in the office of the Board of Regents under the direction of the Assistant Vice Chancellor for Media and Publications.

1002.02 INSTITUTIONAL PUBLICATIONS: All publications, including bulletins, annuals, magazines, etc., published either by students, faculties or staffs of any institution of the University System shall be published only under proper supervision and authority of the President of the institution. All financial contracts pertaining to such publications shall be approved by the President or his designated representative.

1002.03 PUBLISHING NOTICES OF CHARGES: All catalogues, college bulletins, or other publications issued by institutions of the University System shall contain the following provisions printed in boldface type: “All matriculation charges, board, room rent, or other charges are subject to change at the end of any academic term”.(BR Minutes 1938-39, p. 384)

1003 IDENTIFICATION OF UNITS OF UNIVERSITY SYSTEM Each institution shall appropriately reflect, in its catalogs, catalog-like bulletins, brochures, and other printed materials, and in its other communication functions, the institution’s identity as an institution of the University System of Georgia. Each institution also shall include in its catalogs and catalog-like bulletins, and in other similar publications to the fullest extent feasible, an appropriate statement, accompanied by suitable graphics when such are available, describing the University System of Georgia and identifying the classifications, names, and locations of all the institution thereof. The Chancellor and/or his/her designated representative shall work with the institutions in the implementation of this policy. (BR Minutes, May 1981) 14 Better Communications by Design — Publication Guide Creative Design Services — Valdosta State University 15 16 Better Communications by Design — Publication Guide Creative Design Services — Valdosta State University 17 18 Better Communications by Design — Publication Guide