Fukuoka Builds a City Brand • Macau's Supportive Stance for Those Who Have Achieved High Targets, Nothing Less Than an I

October 2013 PPS 1140/09/2012(022844) WINNER OF PATA GOLD AWARD 2013, 2011 & 2009

Asia-Paciﬁc’s leading meetings, incentives, conventions and exhibitions resource

Longhaul prizes For those who have achieved high targets, nothing less than an incentive in faraway lands will do. And longhaul destinations are eager for them

ALSO IN THIS ISSUE • Fukuoka builds a city brand • Macau’s supportive stance MEETINGS WITH A DIFFERENCE

When you choose the Fairmont Singapore and Swissôtel The Stamford, you gain access to more than 70,000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre.

Strategically located at the heart of Singapore’s business district, just 20 minutes away from the airport, we provide unparalleled convenience and unmatched location. Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success.

For reservations, please call +65 6431 5534, email [email protected], or visit www.fairmont.com/singapore. To our readers

Bad ﬁrst impressions

or all the glorious natural tion officers were practically and manmade wonders herding passengers tightly into Fit offers, many Asians the queue, like sheep for the still think twice before visiting branding. One of them roared the US. Often, their immediate above our heads: “Now make groans are about visas, the length sure you fill up the exact address of time it takes to get there and of where you will be staying. We the immigration hassle that greets don’t want just the hotel name, them after an arduous journey. we want the full address, you The US is signalling it is seri- understand that?” ously back as a player in getting Next, he called on Air China revenues from international tour- and Turkish Airlines passengers, ism. Brand USA, which began asking his colleagues to “line operations in May 2011, now them up, line them up” (don’t has representation in Austria, ask me why). Australia, Brazil, Canada, China, We all watched this repul- Germany, India, Ireland, Japan, sive man in silence. People who New Zealand, South Korea, did not know each other in the Switzerland, the UK and, most queue rolled their eyes at one recently, Taiwan and Hong Kong. another when he behaved offen- As a measure of the importance sively again. And right under the of Asian markets, procedures immigration counter was a code to schedule appointments, pay of conduct, one of which was: visa application fees and deliver ‘We treat people with courtesy, passports free to home or office dignity and respect’. Raini Hamdi have been streamlined and imple- We watched in exaspera- Senior editor mented in China and Hong Kong. tion how the officers who were Asian countries such as Taiwan processing the entry simply took and Singapore are included in a their time. From my line, I could “Applying for a visa (to Visa Waiver Programme. see an officer processed a grand the US) indeed was easy All this helped put the US total of two entries in an hour, and once passed immigra- back on my radar so, in July, I then he went off for a break. went. Applying for a visa indeed The US might want to pay tion, Americans really are a was easy and once passed im- for immigration officers to travel friendly, kindly folk. But the migration, Americans really are to other countries to see how a friendly, kindly folk. But the the world – and immigration in immigration – it’s shocking.” immigration – it’s shocking. many parts of the world – has I landed at Los Angeles Inter- changed. There remains an issue national Airport (LAX). I didn’t with immigration and it is one mind a queue – LAX, after all, which must be addressed in the is the fifth busiest commercial US’ quest to change long-held airport in the world and the third perceptions that it was neither busiest in the US. But I did mind friendly nor welcoming to inter- seeing how two odious immigra- national visitors.

October 2013 TTGmice 1 OCTOBER 2013 www.ttgmice.com COVER STORY EDITORIAL GROUP EDITOR Karen Yue (email: [email protected]) DEPUTY GROUP EDITOR Gracia Chiang (email: [email protected]) ASSISTANT EDITOR, TTG ASIA ONLINE Hannah Koh (email: [email protected]) ASSISTANT EDITOR, SINGAPORE Lee Pei Qi (email: [email protected]) Longhaul ASSISTANT EDITOR, THAILAND Xinyi Liang-Pholsena (email: [email protected]) COPY EDITOR Kathy Neo (email: ([email protected]) EDITOR, MALAYSIA/BRUNEI S Puvaneswary (email: [email protected]) EDITOR, INDONESIA Mimi Hudoyo (email: [email protected]) prizes CORRESPONDENTS Greg Lowe (Thailand, email: [email protected]); Prudence Lui (Hong Kong/Greater China, email: [email protected]); For those who have achieved Shekhar Niyogi, Rohit Kaul (India, email: [email protected], [email protected]); Feizal Samath (Sri Lanka, email: [email protected]); Marianne Carandang, Rosa Ocampo high targets, nothing less than (The Philippines, email: [email protected], [email protected])

an incentive in faraway lands CREATIVE DESIGNERS Redmond Sia, Goh Meng Yong will do. The good news is, many EDITORIAL ASSISTANT Lina Tan 9 SALES & MARKETING longhaul destinations are now wooing GROUP PUBLISHER Michael Chow (email: [email protected]) ASSOCIATE PUBLISHER Stephanie Lim (email: [email protected]) Asian MICE groups SENIOR BUSINESS MANAGER Marisa Chen (Hong Kong, email: [email protected]) BUSINESS MANAGER Jonathan Yap (email: [email protected]) CORPORATE MARKETING MANAGER Cheryl Tan (email: [email protected]) MARKETING EXECUTIVE Stephanie Toh (email: [email protected]) COUNTRY REPORTS ASST MANAGER ADMINISTRATION & MARKETING Carol Cheng (Hong Kong, email: [email protected]) ADVERTISEMENT ADMINISTRATION MANAGER 21 Building a city brand Cheryl Lim (email: [email protected]) Conditions are ripe for MICE business to bloom in PUBLISHING SERVICES DIVISION MANAGER Tony Yeo Fukuoka but the city must strengthen its presence and DESKTOP PUBLISHING EXECUTIVE Nancy Lee marketing efforts on the international stage, reports SENIOR CIRCULATION EXECUTIVE Carol Wong (email: [email protected]) Hannah Koh OFFICES SINGAPORE TTG Asia Media Pte Ltd, 1 Science Park Road, #04-07 The Capricorn, Singapore Science Park II, Singapore 117528 27 Supportive stance Tel: +65 6395 7575, fax: +65 6536 0896, email: [email protected] HONG KONG Macau’s support schemes for business event planners TTG Asia Media Pte Ltd, Unit 2011, 20/F, Harbour Centre, 25 Harbour Road, Wanchai, Hong Kong have paid off, with a stronger attendance seen at events Tel: +852 2237 7888, fax: +852 2237 7227 in the second quarter. By Prudence Lui TTG ASIA MEDIA PTE LTD MANAGING DIRECTOR Darren Ng 34 Time for an adventure SENIOR EDITOR Raini Hamdi (email: [email protected]) ADVERTISING REPRESENTATIVES Blessed with natural land formations and water features, AUSTRALIA Zorka Sipkova, Publisher’s Internationalè (tel: +61 2 8298 9318, fax: +61 2 Thailand’s Krabi has the potential to draw adventure- 9252 2022, email: [email protected]); GERMANY Wolfgang Jaeger, IMV Internationale Medien Vermarktung GmbH (tel: +49 8151 550 8959, fax: +49 8151 550 seeking incentive groups, discovers Greg Lowe 9180, email: [email protected]); INDIA Meena Chand/Mohit Chand, Adcom International (tel: +91 11 2576 7014, fax: +91 11 2574 2433, email: [email protected]); INDONESIA Sarah G Hutabarat, Media Mandiri (tel: +62 21 835 5510, fax: +62 21 829 3563, email: [email protected]); ITALY Federica Boni, TTG Italia S.p.A. (tel: +39 40 Tough road ahead 02 8068 9204, fax: +39 02 8068 9250, email: [email protected]); JAPAN Mayumi Kai/ Michiko Kawano, Pacific Business Inc. (tel:+81 3 3661 6138, fax: +81 3 3661 6139, email: Several factors including intensifying competition from [email protected]/[email protected]); MALAYSIA Gerald Saw, Raffles International Media Sdn Bhd (tel: +60 19 2296 484, fax: +60 3 7886 2372, email: geraldsaw_raffles@ sister cities have hurt Beijing’s popularity as a MICE yahoo.com); SOUTH KOREA Young J Baek, Young Media Inc. (tel: + 82 2 2273 4818/4819, fax: +82 2 2273 4866, email: [email protected]); SPAIN, MADRID Luis Andrade, Luis destination. By Prudence Lui Andrade International Media (tel: +34 91 441 6266, fax: +34 91 441 6549, email: landrade@ luisandrade.com); SRI LANKA Vijitha Yapa/Albadur Cader, Vijitha Yapa Associates (tel: +94 11 255 6600, fax: +94 11 259 4717, email: [email protected]/[email protected]); TAIWAN Virginia Lee/Shirley Shen/Kitty Luh, Spacemark Media Services (tel: +886 2 2522 2282, fax: +886 2 2522 2281, email: [email protected]); THAILAND DEPARTMENTS Chower Narula/Anchana Nararidh, World Media Co. Ltd (tel: +66 2 641 2693-6, fax: +66 2 641 2697, email: [email protected]/[email protected]); THE PHILIPPINES Eduardo S. Bassig, ESB Marketing Services (tel: +63 2 448 5848, email: 1 To our readers [email protected]/[email protected]); UK & EUROPE Sheryl Makin, TTG Media (tel: +44 20 7921 8023, fax: +44 20 7921 8034, email: [email protected]); USA, Debbie Joseph Anderson, Destination Marketing Hawaii (tel: +1 808 739 2200, fax: 4 Talk of the trade +1 808 739 2201, email: [email protected]) TTGmice, endorsed by the Asian Association of Convention and Visitors Bureaus, is published by TTG Asia Media Pte Ltd, and is mailed free-of-charge on written 46 Hotel updates request to readers Asia-wide who meet a set of predetermined terms and conditions. Annual airmail subscription charges are US$70 (Asia) and US$90 (elsewhere). All rights reserved. No part of this publication may be reproduced in 47 Packages whole or in part without written permission of the publisher. MCI (P) 165/08/2013, KDN PPS1140/09/2012(022844), ISSN 0218-849X 48 Case studies Printed by KHL Printing Co Pte Ltd, 57 Loyang Drive, Singapore 508968. 50 Over coffee with... TTG Travel Trade Publishing is a business group of TTG Asia Media 52 Appointments of the Trade

TalkMALAYSIA TALKING Malaysia intensifies NUMBERS The percentage of 9travel managers who are in favour of unman- courtship of associations aged travel, an approach to corporate travel that By S Puvaneswary allows travellers to book through any channel, Malaysia Convention & Exhibition Bureau found a global study (MyCEB) has launched the Association De- by Carlson Wagonlit on “rogue” booking behav- velopment Programme (ADP) to support the iour and new technology development of the country’s associations solutions. and encourage the hosting of international conventions. The percentage dif- Under the new programme, member 9ference in economy associations are entitled to a variety of airfares that are booked strategic initiatives such as financial and through travel manage- non-financial bid support and international ment companies instead engagements. A series of association man- of outside channels, The new ADP will help Malaysian associations put up agement and conference planning seminars according to a CWT stronger bids for international congresses analysis from February will provide training for association officers. to October 2012. Commenting on MyCEB’s latest initiative, Yap Sook Ling, director of AOS Conven- tions & Events Malaysia, said: “ADP is good as it will help associations to better under- The percentage stand the bidding process, which in turn will make it easier for PCOs and DMCs to work 60of respondents with them. It will also help associations understand that there are many opportunities who would continue to available for them to bid for world and regional meetings. use travel management “Many associations still think that the job of DMCs merely involves booking of hotels company channels often and ballrooms. ADP will dispel that notion and create a better awareness of what is in- or very often even if they volved in making an international conference successful and the tools that are available, had the freedom to book such as specialised software that can be used for the entire event, from registration to elsewhere, found the same study. session booking to delegate payment.”

CHINA HRG debuts online booking mobile app in China Hogg Robinson Group (HRG) has intro- go. The current BlueSky platform that range of information, including real-time duced its new mobile solution in China HRG provides on desktop computers is ﬂight searches, booking details, and cor- for the corporate travel industry – a now available via the new mobile app, porate travel policies and approvals. BlueSky-enabled online booking tool for elevating the experience for the business It is available for all mobile operating mobile users. traveller. This is in line with the global systems such as Android, Apple, Win- Said Yates Fei, director of sales and HRG strategy in relations to mobile cus- dows and BlackBerry. account management at HRG China: tomer solutions, where the provisions of Tests of the upgraded online booking “The (new tool) highlights the ability localised solutions are available.” tool with an international client showed of HRG to anticipate and address the The app aims to integrate all value- that the app was positively received needs of our clients – giving them access added services seamlessly into a single and an adoption rate of 70 per cent was to an integrated booking system on the platform and gives users access to a achieved among users in the test group.

4 TTGmice October 2013 AUSTRALIA MALAYSIA Melbourne strengthens Malaysia’s KIP Group moves word-of-mouth power into hotels Club Melbourne Ambassador According to a press statement Business travellers to Malaysia will get Program, which has won more than from the Melbourne Convention and more accommodation options come 70 international conferences for the Exhibition Centre, where the pro- mid-2015 when local developer Kepong Australian city through leaders of gramme’s relaunch was celebrated, Industrial Park (KIP) Group opens its multiple industries since 2005, has business events contribute over first hotel in the capital city. been relaunched with a fresh direc- A$1.2 billion (US$1.1 billion) annually Valerie Ong, director of KIP Group tion and six new ambassadors. to the local marketplace. of Companies, said the property would The new direction will address in- Over the last 12 months, Mel- be located in the commercial district of Sri Utara in Kuala Lumpur and oper- ternational competition to create an bourne hosted 10 international con- ateda by The Lexis even stronger and more supportive ferences that were secured by Club HotelH Group, whose network to secure and host interna- Melbourne over the last eight years. managementm portfolio tional conferences in Melbourne. These events brought in almost includesi Grand Lexis Victoria governor, Alex Chernov, 10,000 visitors from 49 countries, PortP Dickson and who is the patron-in-chief of the and contributed A$41 million in eco- LexisL Port Dickson. programme, said: “Club Melbourne nomic impact to Victoria. Said Ong: “KIP HotelH will boast 199 provides a unique opportunity to Meanwhile, two of the six new Noordin:i more rooms and will be po- connect prominent thinkers and faces that will join the programme rooms needed sitioned as a premier leaders in the promotion of Mel- are Cathy Foley, chief of CSIRO’s three-star hotel with bourne as one of the world’s premier Materials Science and Engineering four-star service. The average room rate conference and event destinations. Division; and Christina Mitchell, dean will be RM180++ (US$55++) per night.” Its influence is global and the way it of the Faculty of Medicine, Nurs- Hotel amenities will include a ban- drives knowledge is pivotal to all our ing and Health Sciences at Monash quet hall, conference facilities, business centre, rooftop bar, show kitchen café, future as a...smart economy.” University. infinity pool and fitness centre. Meanwhile, the group has two more three-star hotels in the pipeline – the AUSTRALIA 250-key KIP Sentral in Sepang and another property to be located in Malacca that is still being planned, according to Sea World bulks up event capability Ong. Yap Boon Teck, CEO of KIP Group of Companies, revealed that an opening in 2016 is planned for KIP Sentral, which would sit approximately 10 minutes from Kuala Lumpur International Air- port by car. KIP Group’s portfolio includes property investment and development as well as shopping mall and hypermarket management. Tourism Malaysia’s deputy director- general (planning), Azizan Noordin, told TTmice that more accommodation Sea World Resort in the Gold Coast has laid out plans to develop a multi-million- facilities were needed across the country dollar conference centre that will be able to cater to gatherings of up to 1,000 people to support the tourism ministry’s target by 2015. Occupying 750m2 and featuring an al fresco verandah, the latest audiovisual of 36 million international tourists by equipment and a porte cochere with vehicle access, the new venue will join six other 2020. existing conference spaces at the resort. It can be divided into three sections, promis- Presently, Malaysia has 100,000 hotel ing flexibility for events of various sizes. rooms across all star categories. – S Puvaneswary

October 2013 TTGmice 5 of TalktheTrade

THAILAND 2013 Calendar Asia, Europe fuel MICE October 1-3 IT&CMA and CTW Bangkok, Thailand growth for Thailand October 23-25 By Greg Lowe ITB Asia Singapore Spurred by strong demand from Asian Asia accounted for 72.7 per cent of feeder markets and expanding trade from MICE travellers (543,016 delegates) and Europe, Thailand’s MICE industry grew revenue of 46.8 billion baht. During the IN BRIEF 12 per cent over the past three quarters, same period, 83,772 European delegates chalking up a revenue of 64.3 billion baht visited Thailand, generating 7.2 billion Refresh for free in Seoul (US$2 billion), according to the Thailand baht, while MICE arrivals from the US Korean Air has introduced its Convention & Exhibition Bureau (TCEB). were 43,165, contributing 3.7 billion baht. KAL Premium Arrival Shower Service, offering first- and Pres- TCEB is confident the industry will bring Thailand-based DMCs have witnessed tige (business)-class passengers 940,000 delegates to the country with similar trends. arriving on international flights revenue of 88 billion baht this financial year, James Drysdale, director of Inspired at Incheon International Airport complimentary use of show- which ends in October. Event Travel, told TTGmice: “The MICE ers and saunas at the airport’s Nopparat Maythaveekulchai, TCEB’s market has been very buoyant, driven Hyatt Regency Incheon Hotel. president, said: “We expect the fourth primarily by the Asian markets. We have To enjoy the service, which is available from 05.00 to 11.00, quarter shall bring (similar) growth. The seen both conference and incentive eligible passengers need only progress will be (driven) by the execution groups coming into Thailand from Aus- to show their identification and of strategic marketing movements... as well tralia, the UK, Europe and the US, so while boarding pass. as the strengthening of Thai MICE to tackle Asia is the larger of the feeder markets, Room for more bags the launch of AEC (Asean Economic Com- the other markets are performing too. Qatar Airways has upped its munity) in 2015,” he said. Yields from Australia, the UK and the US game to remain on a par with rivals Etihad Airways and Emir- International conventions were the key remain higher than Asia, as has typically ates by giving its passengers driver of the industry’s growth during the been the case.” more baggage allowance since first three quarters of the current financial “Quoting activity is up on prior years. September 1. Economy-class passengers are now able to year, drawing 223,463 delegates, or 29.9 However, we are seeing significant down- check in up to 30kg of baggage per cent of total MICE arrivals, and generat- ward pressure on costs. Clients are look- on most international flights, ing a revenue of 22.1 billion baht. Incentives ing more than ever to maximise the reach business-class travellers will get 40kg instead of 30kg, while drew 196,088 travellers (26.3 per cent), for their spend,” he added. first-class travellers can take generating 12.5 billon baht, followed by Asian Trails also saw growth in its MICE with them 50kg of luggage meetings (174,701 delegates, 18.2 billion business but had not experienced short- instead of 40kg, reported Bloomberg. Most European, baht) and international exhibitions (152,820 ening lead times from Asian clients, which Asian and US airlines allow delegates, 11.5 billion baht). is an emerging trend across the industry. each economy-class passenger 23kg of luggage.

JAPAN Emirates beefs up network Emirates has boosted capacity between Dubai and Bangkok by Dining events with a French flair at Conrad Tokyo adding a second daily Airbus Conrad Tokyo is offering unique interpretation of tradi- A380 service and upsizing its event planners a luxurious tional French cuisine. aircraft on existing operations. Pick from four specially The airline began its second dining venue option at Col- daily A380 service on October lage, the hotel’s new signa- designed lunch menus, rang- 27 and upgraded its regular ture French restaurant led by ing from a three-course Quick Bangkok-Dubai route from Michelin-starred chef Shinya Lunch to a five-course Tasting an A330-200 to a Boeing Maeda. Lunch, and dinner menus 777-300ER since September Perched on the 28th floor of with seven, nine and 11 1. Meanwhile, the Dubai-based courses. The restaurant seats airline will debut six-weekly the hotel, Collage tantalises direct flights to Taipei’s Taoyuan the eyes with stunning city 50 guests and offers a private International Airport on February views and the palate with dining room for 10. 10 next year.

6 TTGmice October 2013 INDIA Singapore seeks to INSPIRE Indian incentives

By Shekhar Niyogi

Singapore Tourism Board (STB) has gramme will receive a S$20 (US$16) Sin- Premium seating at Songs of the launched the In Singapore Incentives & gapore Changi Airport shopping voucher Sea is one of the perks Rewards (INSPIRE), a rewards programme per visitor. Other rewards include a guided for Indian outbound MICE groups. tour of the Singapore Turf Club Parade Produced in partnership with Singa- Ring and a trackside marquee dinner, a pore’s major tourism players such as New York Street Party dinner at Universal Changi Airport Group, Gardens by the Bay Studios Singapore, a specially chartered and Sentosa Leisure Group, among others, zoo tram expedition at the Night Safari, INSPIRE categorises and rewards incen- reserved seating at Jurong Bird Park’s new tive groups according to three tiers – basic, High Flyer show, and premium seating for value and premium. Sentosa’s Songs of the Sea show. To qualify for INSPIRE’s basic tier, STB welcomes applications from now groups must travel to Singapore before until July 31, 2014. December 31, 2014 and book a minimum STB executive director for South Asia, Board Tourism Singapore of 1,000 room nights. Value and premium Middle East and Africa, Chee Pey Chang, “INSPIRE was created to appeal to this tiers require 1,500 and 1,800 room nights explained that Indians were increasingly growing segment by developing a selection respectively. seeking unique experiences while on busi- Groups accepted into the INSPIRE pro- ness travel. Continued on page 8

October 2013 TTGmice 7 of TalktheTrade

SINGAPORE ASIA-PACIFIC New Carlton City hones in ACTE goes for emerg- on business travellers ing Asian By Karen Yue economies

Carlton Properties (Sin- to all guests. Leveraging its network gapore) has opened its “I would like to see 75 strength of Fortune 500 second hotel in the Lion per cent of the business companies and multinational corporation members City and is seeing “satisfy- coming from corporates. interested in expanding to ing” demand from corpo- Although we will primarily emerging Asian economies, rate travellers, a segment target the offices around Association of Corporate the new Carlton City Hotel the central business Travel Executives (ACTE) has Singapore is keen on. district, Singapore is small moved into markets such as The 386-room upscale so we will also reach out Mongolia, Pakistan and Ka- business hotel in the Tan- to offices elsewhere in the zakhstan. Ben- jong Pagar business district country,” he said. son Tang, has seen a quick pick-up Other facilities at the regional in bookings since its soft hotel include a stylish Club director, opening on August 5, ac- Lounge on the 28th floor, Asia, cording to general manager two meeting rooms, an ACTE, Mark Bulmer. all-day dining restaurant said the associa- “We are impressed with travellers. with an area that can be Tang: leveraging tion had connections the speed at which book- The hotel’s Deluxe, partitioned off for private signed ings are picking up along Executive and Carlton events, a rooftop bar, a up conglomerates in Mon- the way. There is now a Club rooms all measure lobby lounge and a pat- golia and Pakistan as new steady flow of business 32m2, while the Carlton tiserie. members, and he would from the offices nearby,” Suite offers 64m2 of space. Jacqueline Ho, director be participating in a global said Bulmer. Besides presenting clear of sales and marketing with travel industry conference in Kazakhstan this month. Bulmer believes that the views of the harbour or the the hotel, told TTGmice Tang said: “ACTE mem- hotel’s prime location and city through large windows, that the hotel’s rooftop bar bers such as Rio Tinto, Mi- inventory of “functional rooms also have three- had seen “much interest” crosoft, Simons, for example, and good-sized rooms metre high ceilings for from event planners who have organised education compared with other new enhanced spaciousness. were seeking unique ven- tours to Ulan Bator in Mon- hotels in Singapore” will Complimentary Wi-Fi ues close to their offices for golia, while we are using our win the favour of business across the hotel is available corporate gatherings. connections in India to move into Pakistan. “There are a number Continued from page 7 of conglomerates in these emerging markets which do STB throws in cruise tourism training too not understand why it is important to manage corporate of personalised programmes come Cruise Lines International Tandon, said: “Cruise tourism travel yet, and ACTE will be and exclusive offerings,” he Association-certified cruise has gained huge popularity organising events and semi- said. counsellors. over the last two to three years nars to educate them.” Meanwhile, the NTO, in col- Said Chee: “Given the recent and although Singapore re- In Kazakhstan, Tang said laboration with the Asia Cruise rupee devaluation, Indians will mains the prime hub for Indian he would be meeting a rep- Association, has also been find cruise vacations a great, outbound cruise enthusiasts, resentative of Astana Airlines conducting training sessions for cost-effective, all-inclusive cruises in Europe and Alaska to introduce the national travel consultants in Mumbai vacation.” are also becoming popular. We carrier to ACTE and the and New Delhi on how to Faraway Places Mumbai have seen 20 per cent (year-on- global corporate travel com- market cruises effectively or be- managing director, Arvind year) growth in the segment.” munity. – Caroline Boey

8 TTGmice October 2013 COVER STORY Longhaul prizes

For those who have achieved high targets, nothing less than an incentive in faraway lands will do. The good news is, many longhaul destinations are now wooing Asian MICE groups with a seriousness never seen before

Uncle Sam wants you page 10 • Finland’s direct intentions page 14 Bon journo, bon apetito page 16 • The running of the bulls page 17 • A sterling proposition page 20

October 2013 TTGmice 9 COVER STORY

ncle Sam is saying ‘I want ing Asian markets. you’ to Asian leisure and THC opened its first Asian representa- Uncle Sam MICE groups and is stepping tive office, in Shanghai, in March and, up engagement in the region apart from China, is also keen on South- to ensure there is no Lost in east Asian markets Singapore and Thai- wants you TranslationU in communicating the desire. land. LVS’ The Venetian & The Palazzo Brand USA is beating the drums for in Las Vegas is building a dedicated sales the first time at ITB Asia this month and team for Asia and has just hired its direc- Increased Brand USA launching a consumer advertising cam- tor for Asia leisure sales, Elizabeth Han- presence in Asia, more paign in Asian markets this quarter, on the son. Until now, Asian sales was handled heels of campaigns done in Canada, Japan by the overall sales team but the prop- marketing efforts and and the UK last year, which increased erty believes that having an Asian who intent to travel from those markets by 12 understands Asian markets’ social and friendlier visa rules are to 14 per cent, according to Brand USA cultural nuances better, and who knows Taiwan & Hong Kong managing director, the product well, will enable it to “adjust a fillip for US players to Reene Ho-Phang. the experience to match the expectations”, look east for new sources, The ensuing higher recall among Asian said Robert Rippee, The Venetian & The consumers and the travel trade is expected Palazzo’s SVP for marketing. Hanson, reports Raini Hamdi to have a rub-on effect on MICE as the Chinese, continues to be based in Las higher interest to visit the US trickles Vegas, where she has been for almost down to Asian meeting planners. It is also seven years. empowering US destination providers, “Having a dedicated Asian sales team including big brand names such as Las gives us a solidified strategy to deepen Vegas Sands (LVS) and Trump Hotel Col- our relationship with wholesalers and the lection (THC), to invest more on cultivat- media in the Asian marketplace,” said

The Palazzo, Las Vegas

10 TTGmice October 2013 WHERE TO GO “We think we will do quite well because we have a high-end product and a brand Natural and they (Asians) are familiar with.” manmade wonders Brand USA Taiwan & Hong Kong manag- Robert Rippee ing director, Reene Ho-Phang, picks a Senior vice president marketing, few US destinations that are actively The Venetian & The Palazzo, Las Vegas pursuing Asian markets. Here’s her take:

Las Vegas, Nevada Las Vegas hosts over 2,000 MICE groups every year. In 2012, this international Rippee. “We also want the Asian meetings check on the status of their issued visas. renowned city welcomed a record of 39.7 market. Las Vegas compares well with China is expected to yield a total of 3.4 million visitors and hosted 21,615 meet- New York, Chicago and Miami in quality million visitors through 2018 – a 299 per ings, tradeshows and conventions, up and availability of air services and, from cent growth – the second largest number 13.6 per cent from 2011. It also saw 4.9 that perspective, is a strong alternative as of additional visitors behind Canada. million delegates attending a convention, tradeshow or meeting in 2012, a 1.6 per a MICE destination for the Asian markets.” Likewise, in Hong Kong, new, stream- cent increase over 2011 and the highest Rippee has his eyes peeled on China, lined procedures to schedule appoint- convention attendance in four years. Japan and South Korea, saying much of ments, pay visa application fees and The populous city in the US state this prioritisation was based on the mar- deliver passports free to home or ofﬁce of Nevada offers a multitude of leisure kets’ growth projections and a function have been implemented since March 16 options. For Asians, the iconic city is the of visa waiver and friendlier visa process- this year. window to the Grand Canyon. The world famed Las Vegas Strip is home to some ing. Currently, the Asian market mix is Asian countries such as Taiwan and of the world’s best hotels, resorts and “relatively small” for The Venetian & The Singapore are included in a Visa Waiver Michelin-starred establishments. Palazzo, with business being “overwhelm- Programme. ingly the US and Canada”. In Asia, Brand USA – a public-private Capitol Region: Washington DC, “Las Vegas has always been that way. partnership established in 2010 to spear- Virginia and Maryland The number of inbound Chinese to Las head global marketing efforts for the US The city of Washington, in the District of Columbia, and the surrounding states Vegas is a little over a million right now – is now represented in Australia, New of Virginia and Maryland are collectively and the goal is to grow that by about 10 Zealand, China, India, Japan, South Korea known as the Capital Region. With over per cent a year. So we’re looking at what and, most recently, Taiwan and Hong 25 museums, monuments, memorials our fair share of that is. We think we will Kong. and landmarks, the two-mile National do quite well because we have a high-end Along with the advertising campaign in Mall which includes the Lincoln Memo- productproduct anandd a brand they (Asians) are Asian markets it is launching this quarter, rial and the White House is a quintessen- tial place for Asians to learn about the familiar withwi (thanks to LVS’ footprint Brand USA will also be holding MegaFam history of America. in MacauMaca and Singapore),” said trips for the media and travel trade from Visitors can journey beyond the Rippee.Rippee markets where it has international ofﬁces, capital city to discover natural escapes, In February 2012, president said Ho-Phang. distinctive cuisines, indulgent wineries, BarackBarack Obama signed an Executive “The MegaFam trips will feature exciting shopping and culture-rich cities Order toto increase visa-processing multiple itineraries to showcase parts of across Virginia and Maryland.

capacitycapacity in China and, since March the USA that remain unexplored, includ- Michigan 16 this year, the US Embassy and ing the West Coast/California, the Paciﬁc For Asians seeking a getaway and to allall ssix Consulates located in Northwest, the West, the Upper Midwest, enjoy the beauty with nature, Michigan Beijing,Bei Chengdu, Guangzhou, the Southeast/Texas, and the Northeast,” is the place to be. From the shores of the Shanghai,Sh Shenyang and Wu- she said. Great Lakes to the peaks of the Porcu- hanha have implemented a new “In addition, sales missions featuring pine Mountains, the hum of the thriving Motor City to the bounty of pastoral systemsy that makes it easier US travel suppliers will be organised for farmland, the peninsula unveils a differ- forfo applicants to schedule the Hong Kong, Taiwan and Singapore ent side of the US. Travellers can also visav interview appointments, markets.” ﬁnd nearly 800 public golf courses at payp visa processing fees and Added Ho-Phang: “As part of Brand this spring-summer vacation sanctuary. USA’s marketing effort, we are the global sponsor for World Baseball Classic which Los Angeles, California “MegaFam trips Universal Studios Hollywood is a favour- gives us broadcast, social media, event ite leisure and MICE destination among will feature mul- and in-stadium marketing opportunities. Asians. The key highlight is The Studio The tournament features the world’s best Tour where travellers can visit the 13 city tiple itineraries to players representing 16 countries and blocks on four acres of historic studio lot showcase the (un- territories during 39 games to be played in the largest set construction project in in Japan, Taiwan, Puerto Rico and the US. studio history, built with creative consul- explored) USA.” tation from Steven Spielberg himself. The Fifty per cent of the participating teams Studio Tour also includes the award-win- Reene Ho-Phang are from countries that are in our top-tier ning King Kong 360 3-D created by Peter Managing director, Brand inbound markets, which give us great Jackson and the Wisteria Lane from USA Taiwan & Hong Kong strategic outreach.” ABC’s hit series Desperate Housewives.

October 2013 TTGmice 11 COVER STORY

CHECKING IN The Venetian|The Palazzo|Sands Expo, Las Vegas Five star, more than 3,000 rooms, 209,032m2 of meeting space Tel: 1 (888) 283 6384 Email: [email protected] Website: www.venetianpalazzomeetings.com

down to personal preference. If your delegates would prefer Renaissance art and architecture, go for The Venetian. I’m at The Palazzo as I prefer a more contemporary design. Both hotels offer only suites of average 65m2, a size they claim is roughly twice that of a typical Las Vegas room. Indeed, I have enough space to throw a small party in my sunken living room, which has a fantastic view of the city, especially as it starts to turn dark and the strip starts twinkling with lights. At US$189 a night, it is good value.

F&B There are more than 30 restaurants, from casual to expensive, to choose from. My best find is Morels French Steakhouse & Bistro – classic service and flavourful French cooking. My worst is AquaKnox, where the service is offensively impersonal, and the fish is either old or frozen for a long time (and not even a lemon slice going with it). For a fun and casual place, head straight to Tintoretto Restaurant, where you could watch the world go by while tucking into pasta. Here, the owner herself takes care that don’t like big hotels and I don’t like theme everything is going well – I feel like I’m in the hotels. And here I am in a hotel that is bosom of mama. Iboth. Maximum pax for meetings First surprise: virtually no queue at recep- 10,000 to 12,000 Other facilities tion. A friendly staff asks for my surname, Entertainment with a capital E! At the time leads me to an available receptionist and I’m Maximum pax for banquets of visit, in July, it’s Carnevale, and each year barely there when the receptionist welcomes 10,000 to 15,000 this stretches till September. More than 300 me with my full name. Second surprise: it events are rolled out during the festival which is not tacky at all. I marvel how extremely Recent events handled mimics celebrations of summer in Europe and detailed and loving the work is in recreating • Consumer Electronics Show (CES) the famed Carnevale in Venice. Events range a Venice in Las Vegas. Third surprise, a staff • Shot Show from a cook-and-dine with Wolfgang Puck to delivers a basket full of Japanese crackers and • Global Gaming Expo (G2E) free fashion shows at the Palazzo Waterfall. other Asian snacks, a plate of fruits and choc- There are also resident shows to watch, olates, and a little kettle along with a selection including Human Nature – The Motown Show of teas, just as I have finished unpacking and whole complex. Spread over a few floors, it and Rock of Ages, and Headliner Shows fea- settling into my suite. Talk about good timing is a logical and compact layout that is easy turing stars like Tim Allen (check the calendar and a warm welcome with a touch of Asia. to navigate and it seems made for MICE of each month). There are three nightclubs and all sizes, be it for a meeting of just 50 pax, or many more pubs/lounges. The shopping is Meeting facilities 12,000 pax. The convention sales manager great. At 209,032m2 Sands Expo and Conven- who is showing me around, Nicholas McCoy, And of course there’s the casino. tion Center is not the largest exhibition and says hardware aside, it is their well-trained meeting space in Las Vegas – it is the largest people who make meetings at the property privately-owned MICE space in the US. I asked successful. Going by the service and friendli- VERDICT for a site inspection of the facility and put on ness I’m getting so far, I’m inclined to believe. Changed my mind: my jogging shoes, expecting this to be my large and themed full work-out for the day. Yet another surprise: Rooms hotels need not be hardly a sweat. The layout is delegate-friendly So how do you choose between The Venetian impersonal and fake. as the venue is equidistant from The Venetian and The Palazzo if there is no difference in Raini Hamdi and The Palazzo, the two hotels within the product standard and rate? I think it comes

12 TTGmice October 2013

COVER STORY

hanks to Finnair’s Asia-centric strategy, the Northern lights are Finland’s twinkling for Asian planners. The ﬂag carrier has been ag- gressively pushing itself as “the direct Tmost direct route” between Europe and Asia via Helsinki, helping to banish any notions Finland might be too far away for a meeting. Add to that a decent network: Fin- intentions nair now connects Helsinki to 13 Asian destinations, the most recent additions being With Asia at the centre Xi’an, China and Hanoi, Vietnam, with the During winter, glass igloos allow delegates to view carrier set to expand further in the region in the famed Northern Lights in comfort of Finnair’s growth the years ahead. strategy, Finland tourism All this is encouraging the country’s tourism authorities, Visit Finland – as how authorities are rolling up the Finnish Tourist Board (FTB) is known outside Finland – and the Finland Conven- their sleeves to see how tion Bureau (FCB) to court more Asian guests. the country can attract “We would surely like to see more meet- more Asian MICE groups, ings and incentives from Asian countries,” said Jaana Koivistoinen, FCB’s marketing reports Xinyi Liang- manager of international association meetings. “Finnair has good connections from Pholsena Asian markets to Finland, so that is one basic requirement to make it easy to come to Finland.” The bureau is conducting an Asian market research, according to Koivistoinen. It expects the strongest growth to come from China in the next two years. Both FTB and FCB are also participating at ITB Asia in Singapore this month, with FCB keen to meet MICE operators from the region, according to Koivistoinen. “We try to make it easy (for operators) to contact us. We meet MICE buyers from China, Japan, India and other parts of Asia WHERE TO GO

In summer, delegates can experience 24 Break the ice and enjoy hours of sunlight in Finland, providing ample opportunities to partake in outdoor activities the midnight sun such as river-rafting, sailing schooners or river boats, ﬁshing, biking and barbecuing in the Lapland middle of the ‘white night’. With good timing, Finland’s northernmost region of Lapland they can enjoy the scores of outdoor events is one of the best destinations to view the and festivals taking place across the country natural phenomenon of Aurora Borealis, which during this period, such as the Midnight Sun can be observed between late August and late Film Festival in Lapland’s Sodankylä. Lighting April. In winter, delegates can stay in a tra- bonﬁres and bathing in saunas are two of the ditional snow igloo or glass igloo – a perfect most typical traditions in Midsummer celebra- vantage point to lie back and look up to the tions. Northern Lights. To complete the Polar experience, luxuriate in a sauna and enjoy meals of Kemi reindeer meat. The Igloo Village is also home Sampo (www.sampotours.com), the former to a snow chapel and ice bar, both built every icebreaker for the Finnish government, has winter, and open between December/January been turned into cruiseship in the northern and (depending on the weather conditions) port town of Kemi since 1987. Delegates will until end-April. be given a guided tour of the ship, complete How about this for a lesson on taking the plunge? Ice swimming in special drysuits, a highlight of a cruise aboard the Sampo

14 TTGmice October 2013 at IMEX and EIBTM in Europe and ITB Asia increase the awareness of other areas in in Singapore. Finland too. Northern Finland has exotic “FTB representatives in Japan, Hong destinations where we fly to and there is a Kong (handling Hong Kong and South Chi- lot to offer, especially to incentive groups na), Beijing (handling Beijing and Chong- from Asia. qing), Shanghai (handling East China) and “We are happy to co-operate with many India are also working for FCB and are in Asian agents specialising in MICE travel, touch with the travel trade, including incen- but also welcome more agents to explore tive operators, in their respective regions. the potential Finnair and Finland can MICE operators are also invited to our trade offer.” events in these countries and regions,” she As well, he pointed out: “Finnair is said. offering a European network of about 60 Papori Bharati, FTB’s marketing repre- destinations to all MICE agents across sentative for India, said most Indian MICE Asia.” traffic to Finland comprised incentive travel. FCB had conducted training programmes “We would surely like to see and MICE workshops to convince Indian more meetings and incen- incentive houses to take their clients to Finland, she said. tives from Asian countries. “Lapland is the most sought-after des- Finnair has good connec- tination because of snow and the winter tions (from Asia)...” activities. During summer, (the demand) is mostly for cruises and the Helsinki Region, Jaana Koivistoinen including Turku, as well as the midnight Marketing manager, sun,” observed Bharati. international association If only there were more flights and mar- meetings, keting dollars, there would be a lot more Finland Convention Indian incentive groups to Finland, she Bureau opined. “India does not have the frequent flight connections to Finland as China and Japan have, hence a big chunk of (potential) travel and tourism is lost. Finnair flies only from Delhi, so it does not work out for the rest of the country,” she said. “We also need a bigger marketing budget to spread the awareness (of Finland).” Agreeing, Petri Vuori, Finnair’s area vice president, global sales, commercial division, said: “Helsinki is well-known for conferences during summer but we would like to

with visits to the engine room and the cap- restaurant. A masterpiece by the great Finnish tain’s bridge. They will also have the unique architect Alvar Aalto, Finlandia Hall is worth a opportunity to witness the icebreaker in action visit in its own right. as the majestic vessel calls through the thick Finland’s largest MICE facility, the coat of ice in the Gulf of Bothnia. For gutsy 130,000m2 Helsinki Exhibition & Convention incentive winners, the ultimate experience is Centre (www.messukeskus.com) has seven to gear up in a thermal floatation suit and take exhibition halls, 40 meeting rooms and a a dip in the icy waters. 2,000-seat restaurant, all of which can be modified to suit events of different sizes. Helsinki The centre’s makeover is being unveiled Known as a congress destination, Helsinki this autumn. (www.meethelsinki.fi) has ample high-quality Helsinki Congress Passitorni ( www. hotels, meeting facilities and pre- and post- paasitorni.fi) is housed in a 100-year-old meeting activities for delegates. restored building by the sea. Passitorni has 30 One of the most established MICE venues conference rooms that can accommodate a in Helsinki is Finlandia Hall (www.finlandiatalo. maximum of 800 pax and four restaurants. In fi). Centrally located amid park-like surround- August 2012, the opening of three new confer- ings, Finlandia Hall is ideal for conferences ence rooms, a restaurant and the adjoining and exhibitions, with a new 2,200m2 Veranda 170-room Scandic Paasi hotel expanded the space, 27 meeting rooms and a 650-seat centre’s facilities.

October 2013 TTGmice 15 COVER STORY

n an enviable position of having no share of Asian outbound tour operators fewer than 60 conference centres, and MICE event planners as hosted del- Bonjourno, each with a minimum capacity of egates. Regional events like Buy Tuscany, 1,000 delegates; a string of large Buy Emilia Romagna and Via Veneto have exhibition grounds in key cities; and also courted the Asian outbound travel bon aI massive network of important industries professionals. including fashion, machinery, automobile Said Salvatore Ianniello, head, ENIT In- and food, Italy is a natural magnet for dia office: “MICE is an important segment. MICE events, including incentive travel. It has shown a constant growth in the last apetito! ENIT, the Italian state tourist board, four years. We have conducted several ini- has been taking these offerings to Asian tiatives (in India) and have seen a growth planners through roadshows and various of 70-80 per cent yearly. We are confident By Shekhar Niyogi cultural, art, musical and gastronomic pro- that Italy will become a preferred desti- motions in major Asian cities, and through nation for MICE (for Indians). MICE is fam trips to Italy. definitely one of our major targets and will Leading travel trade events such as BIT be part of our strategy.” in Milan, TTI in Rimini and BTC, an exclu- Asians, according to Alice Pellegrino, sive MICE event in Florence, have their fair incentive tour manager, Toscana Promozi- one, a regional NTO, love Asian food and wine, making it easy for a gourmet heaven like Tuscany to host a business event or an exclusive incentive tour. In general, Tuscany and Emilia Romag- na are preferred destinations for incentive travel for most Asians, while destinations such as Milan, Bologna and Turin are popular for meetings and high-end Asian incentives. For congresses and conventions, the most popular destination cities are Rome, Florence and Venice. Margherita Ruggiero, director of marketing, Rome-based Motivation MICE, said: “Major Asian companies have shown a Hannah Koh distinct preference for historical venues for meetings while incentive tours have their Welcome to Venice, Asian merchants focus on gastronomy, motor cars and art. So visits to Parma, Florence, Modena and Maranello are preferred by Asians.” “We have conducted several initiatives Francesca Soffici, general manager, (in India) and have seen a growth of 70-80 Modenatur, agreed, saying: “Asian MICE clients love the gourmet presentations per cent yearly.” of prosciutto, parmigiano-reggiano and lambrusco in Parma and Modena. They Salvatore Ianniello also love the Museo Casa Enzo Ferrari for Head, events, as the setting is both historical and ENIT India Office modern, in the home of Enzo Ferrari.” WHERE TO GO

ally followed by a visit to the museum at the Chianti region in Tuscany where farmhouse Fast cars and certainly Ferrari factory or to the production line at the stays in the famous wineries are coupled with Lamborghini factory. tasting of the region’s best wines, trufﬂes, bal- not fast food Ambra Pezzoli of Societa Turismo Area samic vinegar and top quality olive oils while Imola Imolese (STAI) said, “Our promotion of various touring the production facilities of each. Perhaps the most popular activity that Asian experiential tours using Ferrari 430 cars has MICE planners can consider is the Motor become extremely popular with Asian incen- Florence Valley incentive tour to the F1 race track in tive groups.” Remodelled structures like Stazione Leopolda Imola where participants in small groups can in Florence have emerged as popular venue for drive Ferraris on the race track, supervised Tuscany Asian conferences and meetings. It has even by expert drivers. This experience is usu- Another popular incentive itinerary is to the hosted a fashion show by an Asian designer.

16 TTGmice October 2013 Running of the bulls By Shekhar Niyogi

pain Tourism is conducting training seminars and destination/ venue presentations for MICE planners in Malaysia, the Philip- pines, Indonesia, Thailand, India andS Singapore in a bid to attract more A spectacle worthy of being seen by Asian corporate warriors Asian meetings and incentives. It ﬁnds a willing audience among the consultants in September, and another Carlos de Garriz, commercial director- Spain industry, as seen by the participa- this month, to Madrid, Ibiza and UN- MICE, Viajes Iberoservice, said: “We tion of some 20 DMCs, hotels and regional ESCO World Heritage Sites in Spain, to attend all major trade events in Asia and tourist boards in an Indian roadshow familiarise them further with the product, partner with Spain Tourism to promote organised by Spain Tourism last month in according to Arturo Ortiz Arduán, tourism MICE destinations in Spain. We have seen Mumbai, Delhi and Bangalore. This was counsellor and director, Spain Tourism, in an average 15 per cent growth year-on- followed by a trade fam for Indian travel India. year (from Asia) in the last 10 years.”

October 2013 TTGmice 17 COVER STORY WHERE TO GO Spain has long been a strong MICE des- incentive travel,” said Ashwani Gupta, tination. Barcelona, which hosts EIBTM managing partner, Dove Travels. Real Madrid and each year, ranks as the second MICE city It is not just in India that Spain Tourism beautifully gaudy in the world, while Madrid is among the is active. “Similar promotions are being top five on ICCA’s world ranking. The done in the Asia-Pacific region. The results Madrid country has the infrastructure to cope with are encouraging,” noted Mercedes Garcia, “Hold an event in Santiago Bernabeu stadium, 85,454-seat home of the famous business events of any size, having over deputy director, Barcelona Convention football club, Real Madrid. Do cocktails, 50 airports, the largest high-speed railway Bureau. then tour the club, peek at the play- network in Europe and more than 10,000 Online campaigns have been done ers’ dressing room and have dinner in a hotels and 50 conference venues in the within the websites of the travel trade as- private section of the stadium. If planned main cities. sociations in Thailand, and the same will ahead, (the group can also catch) a Real “Opportunities to shoot Bollywood be done in the Philippines and in Indone- Madrid game.” – Koushik Goswami, general manager-outbound, Travelcorp India movies (in Spain) add to the destina- sia soon. As well, brochures in Thai and tion’s popularity in India but direct flights Bahasa Indonesia have been printed and “A popular itinerary for Asian incentive – none exist now – will help (to grow) distributed. groups is a tablao flamenco dinner at El Corral de la Morería, Madrid. Group members may participate in impromptu “...direct flights – none exist now – will help flamenco lessons.” – Yvonne Otto, director, (to grow) incentive travel (to Spain).” Unique Trex, Spain Barcelona “Our banking and insurance incentive groups love the Anton Gaudi tour in Ashwani Gupta Barcelona at Park Guell and on Passeig de Managing partner Gracia, followed by a tapas sampling tour Dove Travels India on Las Ramblas. – Sushil Wadhwa, chairman, Platinum Incentives, India

At the 5-star One World Hotel, you can expect ample space, luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system, live feed facility and mood lighting with variable colour setting and high-speed internet access. However, what makes corporate functions here extra special is the opportunity to put fun back into functions.

Meeting facilities, Take a refreshing dip in our pools, lose yourself recognised by the world. in a sensual massage, treat yourself to award-winning cuisine, catch the latest action flick, enjoy a round of golf or indulge in retail therapy. There’s so much to do and experience, especially with the 1 Utama shopping centre right next door. What’s more, we have been recognised locally, regionally and internationally as the Best Convention Hotel, so you know that you’ll be in good hands.

Anything’s possible in One World. To add some excitement to your next event, speak to our Conventions and Events team today at 03-7712 2289 or email [email protected]

FREE 2013 Meeting Packages Half Day Meeting Package from RM165++ per person per day Full Day Meeting Package from RM175++ per person per day

Find us on:

The BrandLaureate International Star for Leadership SMEs Signature in Quality Award 2013 Brands Awards 2012 Gold Category www.oneworldhotel.com.my

first avenue, bandar utama city centre, 47800 petaling jaya, selangor, malaysia. toll free domestic: 1300 88 7888 toll free international: 1800 88 7888 tel: 603 7712 2289 fax: 603 7712 2290 email: [email protected] website: www.oneworldhotel.com.my

18 TTGmice October 2013 Gardens by the Bay A Spectacular Setting Touched by Magic A Truly Unforgettable Experience Where in the world can you find a City in a Garden and an attraction so impressive that it has already garnered more than 10 architectural and horticultural awards since it opened a year ago?

Imagine a garden city with a visually stunning futuristic facade and towering giant trees in the new and iconic part of downtown Singapore, which turns into a mesmerising wonderland of fairy lights when the sun goes down.

It’s not a dream, it’s Gardens by the Bay in Singapore’s beautiful Marina Bay waterfront.

Why it’s Unique There’s More Did you know that Bay South in Gardens by the Bay is a sprawling 54 hectares, so outdoor space is plentiful? Silver Leaf, which overlooks Dragonfly Lake, is another event option. Here the sweet scents all around, the FloFl werer Field Hall Supertrees, Flower Dome, and unmistakable Marina Bay Meeting planners and DMCs looking for a cool, literally and Sands provide the perfect Thee MeM adoaddow figuratively speaking, all-weather venue in tropical Singapore will backdrop for any exclusive, be thrilled that the Flower Dome, which houses the Flower Field sunset private outdoor event like a sit-down dinner for 320 people Hall, is a perennially cool 23°C to 25°C and the humidity is a low 60 or a cocktail for 500 people. per cent to 80 per cent. The environmentally sustainable Gardens by the Bay is truly in Flower Field Hall inside the Flower Dome overlooks the changing a class of its own and if your event calls for a big, big space, The floral display on one side, and the stunning Marina Bay skyline on Meadow, Singapore’s largest outdoor garden events venue, can the other. The special ceiling LED globe lights are programmable easily fit 30,000 people. and can create any kind of mood, while the on-site Asian and Western kitchen set-up can whip up all kinds of culinary treats. The wow factor, a wow experience, that’s Gardens by the Bay.

Here 700 people can sit down to an exclusive gala dinner, and up too 1,100 people can attend special-themedd and MICE events.

Adjacent to Flower Field Hall is the equallyly delightful Waterview Room. It looks outut to the Marina Bay waterfront and canan double up for pre-event cocktails, and is WatWatervervr iew Room suited to small events for between 20000 and 500 people, depending on the event requirement and set-up.p. COVER STORY VisitBritain

A steam train passes above beach huts in Devon

usiness travel and events tour- Interopa Holidays, said attending May’s ism have become a focus of the Destination Britain Asia-Pacific, Middle A sterling UK’s three NTOs – Visit Eng- East, Asia, which was hosted in Bangkok land, VisitScotland and Visit by VisitBritain, provided his company, Wales – all of which are look- which focuses on sports products such as proposition Bing to the Asian market and are receiving the English Premier League, with its first collaborative support from VisitBritain. foray into the Asian market. VisitEngland is focusing on the Indian Cracking the longhaul Asian market By market for Asian MICE groups. The organ- is not without its challenges for DMCs, Greg Lowe isation now has a dedicated representative however. Frances Wyatt, director of sales based in the country to help build relation- & marketing at SPECTRA, said the com- ships with leading corporates, agencies pany had only fielded 42 enquiries from and MICE-focused media. the region in the past few years, most of “Promoting England as a must-visit which were China-related. destination is key, that’s why we attended Average groups sizes were 30-40 pax, IBTM India in Mumbai in September,” though there had been requests for up to said VisitEngland’s spokesperson Natalie 650 guests. Ashworth. “Of the above we have approximately “Asia-Pacific is also a key focus for us five per cent conversion, which is dra- and we will be showcasing at AIME in matically down in comparison to the February next year as we did earlier this majority of the other markets we work year.” with, although some of this may be due VisitScotland is also focused on India to the competitiveness of this market, and China, to a lesser extent, and is work- the number of agencies which bid for ing with partners to educate the Asian the programme and the issues with visas market about the destination. which we understand are improving,” James Cuttica, managing director, she said. WHERE TO GO

their itineraries, said Richard Knight, marketing out to the legendary Balti Triangle, there Whiskies and curries ing manager for North America & Emerging are plenty of places to spice up an evening,” Markets at VisitScotland. she said, adding that groups after a more Given its size, history and diversity of cultures, “The Royal Yacht Britannia and historic chichi experience could opt for a fine dining Britain has a lot to offer MICE planners. castles are a firm favourite with overseas experience in Europe’s second tallest building. While executive groups may look to take in visitors into Scotland, along with many of “Just a couple of months ago Hutong a Premier League match at one of England’s the historic unique venues we have in the opened at The Shard – the new restaurant sits top clubs in London, Manchester or Liver- country,” he said. at level 33 of the tallest building in Europe and pool fans of track-and-field events may look “There are also over 100 whisky distiller- specialises in the relatively unknown cuisine to incorporate a pre- or post-event visits to ies that can be toured for a true taste of the of Northern China and boasts panoramic Scotland, which is hosting the 2014 Com- national drink.” views of London’s skyline.” monwealth Games in Glasgow next July and Fans of food, which includes Britain’s SPECTRA’s director of sales and market- The Ryder Cup at Gleneagles next September, favourite dish – curry – may want to visit the ing, Frances Wyatt, recommends a night out the first time the world’s premier golfing event country’s curry capital of Birmingham, which in London’s West End to take in a musical has been held in the country in four decades. is also home to a wide range of other Asian such as Phantom of the Opera, rounded off Heritage visits, whisky tours and a choice restaurants, said VisitEngland’s spokesperson with a stay in one of the city’s classic five-star of more than 500 golf courses provide plan- Natalie Ashworth. hotels such as The Savoy, The Dorchester or ners with plenty of other elements to add to “Whether you’re in the city centre or head- Grosvenor House.

20 TTGmice October 2013 JAPAN Fumio Hashimoto Fukuoka boasts strong MICE credentials, with major hotels, convention facilities and ample green spaces located in close proximity in its city centre

Australia Building a city brand Conditions are ripe ention “MICE in Japan” and by boosting motivation of local confer- travellers are more likely to ence organisers,” he added. for MICE business to Mconjure up images of a neon-lit While Japan does not record MICE Tokyo or a shrine-dotted Kyoto instead arrivals, the CVB said 90,000 interna- bloom in Fukuoka but of the harbour city of Fukuoka, but the tional delegates travelled to Fukuoka in the city must strengthen city’s MICE stakeholders beg to differ. 2012 for conferences such as the Societe “Fukuoka lacks only its name value,” Internationale d’Urology Annual Con- its presence and opined Shinji Nakagawa, executive direc- gress (3,500 pax) and Universal Design tor, Fukuoka Convention & Visitors Bureau International Conference (14,000 pax). marketing efforts on (CVB) on Fukuoka’s 97th placing on the For Congress Corporation, a PCO the international stage, 2012 ICCA international survey of top specialising in medical conferences, its association meeting cities, trailing behind Kyushu branch handled 28 MICE events reports Hannah Koh Tokyo (31st) and Kyoto (36th). last year and 14 to date in 2013. Makiko Fukuoka logged 221 international Nishimura, executive director and head conferences last year, second only to of Congress Corporation’s Kyushu ofﬁce, Tokyo, according to criteria set by the added: “(Fukuoka) is a right-sized city Japanese government, Nakagawa noted. for MICE – the convenience of mobil- “It proves Fukuoka has the potential to ity, coexistence of modern and ancient (attract more) ICCA criteria conferences culture, nature and technology...and the

October 2013 TTGmice 21 The Land of Rising Sun is opening up to @caaWO AO^^]`] international MICE. Join planners from A3/=4 8/>/< Malaysia, Singapore and the Philippines as 8/>/<

B]Yg] they explore Tokyo and Sapporo for ideas A]cbV ;b4cXW 6]eOP]cbTSObc`W\Ug]c`UcSab¸a 9]`SO =aOYO ^V]b]]\OP]f]TAO^^]`]¸a 9g]b] and share their impressions of Japan. TO[]caAVW`]W9]WPWb]Q]]YWSa- 4cYc]YO

B]Yg]AbObW]\ WaP]bVO /5==2;7F

:3316==<:==<5 2WaQ]dS`g;713 ;OZOgaWO ·/;/H7<5@/13¸ B=9G= µ8OÔ\VOaOZ]bb] 4C</1B7D7B73A ]TTS`]cÙ`]câ µAO^^]`]WaOU`SOb /P]dS(;]c\b4cXWOYOWaSYWRW\\SÒ\RZORWSaW\YW[]\]a eV]O`S[OW\Zg W\QS\bWdSRSabW\ObW]\ ;O\gOQbWdWbWSaQO\PS T`][[cZbW\ObW]\OZ e]`YSRW\b]O\W\QS\bWdS VWZW^^W\Sa ;SSbW\U3fVWPWbW]\>ZO\\Sà OacaVW[OabS`

;OZOgaWO >V]b]a(8

Amazing VARIETY 5@3/B MICE-ready B=9G=B A6=>>7<5 9/0C97H/B63/B@39 µ/Q][PW\ObW]\]T;]c\b4cXW B]Yg]¸aTO[]ca 9OPcYWhObVSOb`S À]ÒO\RTOc\OT]]RbVS[SÔ`Ya `S]^S\SRbVWagSO` O\RaV]^^W\UO`S^cZZTOQb]à OTbS`!gSOà]T T]`;OZOgaWO\dWaWb]à4]]RWaO `S\]dObW]\O\RWa c\_cSabW]\OPZg]\S [OX]`^]W\b]TW\bS`SabSa^SQWOZZg ]T8OÔ\¸aPSab^ZOQSa aV]^^W\UT]`_cOZWbgZ]QOZ^`]RcQba¶ b]aSSYOPcYW³O "gSO`]ZR^S`T]`[W\UO`beWbVO\OZZ 3B?C/6 =bO`c;caWQ0]f;caSc[aV]^W\6]YYOWR] [OZSQOabO\RSZOP]ÒbSQ]abc[SaBVS`SWa 4SObc`SB]c`;OZOgaWO OZa]O[caSc[O\RUOZZS`gT]`dWaWb]à\]b ObbS\RW\UO^S`T]`[O\QSeeeeYOPcYW 77@32AB/G 5@=E7<5 PWb]X^S\U µ/PWUTOQb]`bVObe]cZRW[^`Saa 7gÒ[WR BVS>VWZW^^W\Sa A/>>=@= MODERN ;7BAC7=CB:3B>/@9 =\S]TbVSZOÙSabO\R venues \SeSab]cbZSb[OZZa W\6]YYOWR];WbacW =cbZSb>O`YVOa ! ab]`SaO$#aSObT]]R Q]c`bO\RbVS[cab dWaWbT]]RS[^]`Wc[ T]`]dSàSOadWaWb]à´ 6]YYOWR]:]QOZ4O`[DWZZOUSeee! ]^ Q][S\UZWaVaO^^]`]

<]OV¸a/`Y A/>>=@= 7A67G/16=1=:/B3 4@3A64:/D=C@A 4/1B=@G µ7\AO^^]`]<]OV¸a/`YWaOc\W_cS 7aVWgOWabVS RW\W\UdS\cST]Ù`]câ7baS`dSa [O\cTOQbc`S`]T]\S B]Yg]0WUAWUVb SfQSZZS\bU`WZZSRaSOT]]ReVWQV ]T6]YYOWR]¸a[]ab 6]YYOWR]WaTO[]caT]`/bbVS5ZOaa TO[]caa]cdS\Wà 5==21=<<31B7D7BG >gÒ[WROb;]S`S\c[O>O`YbVS ´bVSAVW`]W9]WPWb] µB]Yg]O\R=aOYOVOdSU]]RQ]\\SQ 4`S\QV`SabOcÒ\b:¸3\TO\b_cW@SdS Q]]YWS7baTOQb]`gWa ObVS[SÔ`YeVS`S bWdWbgb]AW\UO^]`SO\RbVSaSQWbWSa ]TTSàOQZOaagaSbc^BVS[S\c U`]câQO\ZSO`\ O`SOZa]QZ]aSb]9g]b]eVWQVWaO eOaSfQSZZS\b´T`SaVÀOd]c`TcZ OP]cbbVSVWab]`g]TQV]Q]ZObSQObQVO abc\\W\URSabW\ObW]\W\WbaSZT¶ W\U`SRWS\baO\RU]]R^`SaS\bObW]\¶ UZW[âS]TbVS^`]RcQbW]\ZW\S]`bOYSO Q]]YWS[OYW\UQZOaa;713^ZO\\SàQO\ 2/@@3<B/< 57OQW¿QE]`ZR TSObc`SR]\aSZSQbSR^`]RcQbaOaa]cdS\Wà AW\UO^]`S AW\UO^]`S eeeaVW`]WY]WPWb]Ô`YX^S\UZWaV AT YOUR SERVICE 8OÔ\1]\dS\bW]\0c`SOc 8

unique Hakata food culture (such as “Fukuoka lacks Cities Project launched on June 28, roadside food stalls and ramen).” Fukuoka was identified alongside Tokyo, In addition, Fukuoka’s consumer price only its name Yokohama, Kyoto and Kobe as global index is 10 per cent lower than Tokyo, value...It has MICE cities. These cities will receive JTA while major hotels, the CBD and conven- the potential to support in marketing research, strategy tion zones are located within 2.5km of making, promotion efforts and seminars each other, said Nakagawa. And the (attract more) organised for local stakeholders. Gaining southern city’s proximity to East Asian conferences.” Edge, the project’s appointed consulting cities such as Beijing, Shanghai, Seoul, company, also dispatches a Global MICE Busan and Taipei than Tokyo translates Shinji Nakagawa Advisor to each city. to direct flights shorter than two hours Executive director Meanwhile, Fukuoka will also stand to – a boon for international academic Fukuoka Convention & Visitors Bureau benefit from the launch of JTA’s nation- societies seeking to expand their Asian wide MICE Ambassador Programme next memberships, he explained. ing”, there is still room to grow, accord- year, which will leverage on key experts Japan’s recent visa waiver for Ma- ing to a Hilton Fukuoka spokesperson. in each sector to lobby and bring new laysian and Thai nationals is likely to Taiwan and South Korea are the hotel’s business events to the country. yield positive effects for Fukuoka’s MICE largest source markets, making up five But Fukuoka still needs to overcome business too. “(The number of) incen- per cent of international MICE, although its weaknesses. Asked what was lacking, tive travellers from Thailand has shown South-east Asia registered “zero” per Congress Corporation’s Nishimura cited an obvious increase in these five years,” cent, he added. “Fukuoka’s presence outside of Japan”, noted Nakagawa. “We are sure that the Fukuoka has since stepped up its strong competition from Shanghai, Singa- no-visa (policy) will accelerate a further efforts to net more MICE business. Naka- pore and Seoul, as well as the “pre-con- increase in Thai arrivals.” gawa revealed that the CVB was planning ceived notion of Japan being expensive Meanwhile, Miyuki Matsuda of to review Fukuoka’s existing MICE organ- compared with other Asian cities”. Fukuoka Directive Council, a multi- iser support system, including subsidies. Nishimura also remarked that plan- sectoral body comprising 86 private and To tap the existing network of academic ners with no prior knowledge or contacts public companies dedicated to promot- institutions within the 49-member strong in Fukuoka would not find it easy to ing Fukuoka as a regional MICE and Conference of Asian University Presi- reach the city’s sales office, documents business destination, pointed out that dents – which Kyushu University inau- needed for facility use or submit a re- the newly opened Agora Hilltop Hotel & gurated – Fukuoka is in discussion with quest for proposal inquiry. “Conducting Spa (see next page) and Hilton Fukuoka CVBs from member countries to found a active marketing to MICE candidates in Sea Hawk Hotel, which had renovated its new alliance. (key source countries) holds the key to top floors specially for MICE users, have Since the establishment of the Kyushu success,” she added. ramped up the city’s inventory of event Tourism Promotion Organization eight To make Fukuoka better known as venues featuring resort-style settings. years ago, Fukuoka has cooperated with a MICE destination, both the public Having recorded 23 events last year local governments to hold familiarisation and private sectors should seek to raise and 21 so far this year, the 1,053-key trips. “Fukuoka city is organising fam the standards of English among staff, Hilton Fukuoka Sea Hawk Hotel will also trips for corporate incentives from Singa- documents and websites; make direct host 3,000 of the 25,000-30,000 delegates pore, Thailand and Taiwan this autumn,” sales calls by attending conferences or when the 2016 Lions Club International said Nakagawa. events of potential clients; and push for Congress unfolds in Fukuoka. Furthermore, under Japan Tourism more direct flight links from Asian cities, Although MICE business is “increas- Agency’s (JTA) Global MICE Strategic industry stakeholders pointed out.

Ideas Getting in touch with Mother Nature in Kyushu Day 1 Day 2 Day 3 Following touchdown at Fukuoka Air- After breakfast, set off for Beppu Jigoku In the morning, visit Kumamoto Castle, port, head to the city of Dazaifu to visit Meguri, home to eight hot springs each built in the early 17th century with the Dazaifu Tenmangu Shrine, designated named after a version of hell, including curved stone walls and wooden over- an Important Cultural Property of Japan. Chinoike Jigoku or ‘lake of blood hell’ hangs to fend off ninjas. After admiring the 6,000 plum trees scat- hot spring. After lunch, a two-hour ride will take tered around the temple, delegates may At the health-themed theme park of travellers back to Fukuoka City for shop- tuck into local cuisine and shop for sou- Aso Farmland, delegates are free to chal- ping and sightseeing. venirs at the nearby Tenjin-sama Street. lenge the obstacle courses and games, Post-lunch, a one-hour drive leads to unwind with a magma clay spa treat- Day 4 Fukuoka’s Kurume area, where delegates ment (ladies only) or tuck into a hearty Send your delegates off to Fukuoka Air- can gather fruits at local orchards and lunch of organic produce. port for their ﬂight home. visit the Kyoho Winery or Benitome Then head to the largest active volca- Brewery for shochu tasting. Drive to no in Japan, Mount Aso, before settling Itinerary by Fukuoka Convention and Beppu City for dinner and overnight stay. into a ryokan with a good dinner. Visitors Bureau

24 TTGmice October 2013

Swooping in on the MICE market The 1,053-key Hilton Fukuoka Sea Hawk Hotel is the largest Hilton in Asia with some 6,000m2 of meeting and event space. Ac- commodating up to 2,000 pax, the 2,559m2 Argos convention hall can be divided into six areas and comes equipped with a simultaneous interpretation system supporting up to eight languages. Together with Nabi, located in front of Argos, the two venues can accommodate up to 3,500 delegates for a convention. The adjacent Fukuoka Yahoo! Japan Dome – home stadium for the regional baseball team Fukuoka Softbank Hawks – is capable of holding up to 38,561 pax for concerts, exhibitions or mega conventions, and can be integrated with Hilton Fukuoka for events. The hotel is currently offering a full-day meeting package, which includes room hire between 09.00 and 18.00, two coffee breaks, lunch and use of basic equipment meeting Scaling new heights in Fukuoka for groups of 30-100 pax. Located in the Momochihama waterfront area, the 234m Fukuoka Contact [email protected] for more information. Tower is the tallest seaside tower in Japan with 8,000 half-mirrors at its triangular cross-section. A 70-second elevator ride will take visitors 123m above ground to the observation room, where 360-degree panoramic views of Hakata wharf, Mount Sefuri and Fukuoka city await. Admission is chargeable but group rates are available. Direct enquiries to (81-92) 823-0234.

A hilltop sanctuary in Fukuoka Newly launched on September 1, the 48-room Agora Fukuoka Hilltop Hotel & Spa boasts an eye-catching, post-modernist design and a verdant hilltop location with panoramic views of the city. Situated 30 minutes from Fukuoka airport, delegates can take a break from their busy Luxury on rails in Kyushu schedules at the large natural hot-spring facil- Come October 15, travellers can embark ity or the Hilltop Spa, where treatments can be on a luxurious journey through the scenic performed on an open-air sun deck. Other facilities include a library, gift shops, an open-air landscapes of Kyushu on the Seven Stars in garden terrace and Japanese restuarant Koyomi. Kyushu train, which offers 12 suites and two Occupying the third to fifth floors, the Marcus Square Fukuoka features a bar, two wedding deluxe suites for a maximum of 30 passen- chapels and event spaces that are able to accommodate between 90 and 250 guests. gers per trip. For reservations and inquiries, email [email protected]. Clients can choose between a 4D3N or 2D1N itinerary, with the longer trip bundling a night’s stay at some of the region’s most A three-in-one MICE destination exclusive ryokan and excursions to the Aso Nestled by the waterfront in the city, Fukuoka Convention Center comprises three gargantuan caldera or a traditional Kagoshima kiln. meeting facilities: Fukuoka International Congress Center, Marine Messe Fukuoka and Fukuoka Prices start at 155,000 yen (US$1,556) Kokusai Center. A new 5,000m2 exhibition hall is slated to debut within the area in 2018. per person for a 2D1N itinerary, based on Fukuoka International Congress Center offers a main hall that seats up to 3,000 pax and a twin-sharing suite. Applications are now 1,875m2 in additional conference spaces and meeting rooms. It is also connected via walkway open for April-June 2014 departures. Char- to the adjacent 2,300-pax Fukuoka Sun Palace Hall. Marine Messe Fukuoka comes with over ters can also be arranged but they must be 9,000m2 of floor space and a capacity of 15,000 pax, while the Fukuoka Kokusai Center of- booked one year in advance. fers 5,052m2 in pillarless floor space and can hold up to 10,000 guests. Email [email protected] for more Visit www.marinemesse.or.jp for more details. information.

October 2013 TTGmice 25

TTGmice Supplement

SEOUL is more than just an attractive meetings destination. It is an ancient city, filled with over 600 years of history, that offers a culture rich in both things past and things very much of the here and now. CONTENTS It is a place of centuries-old royal Seoul’s historical sites have a part to P3 HOTELS & VENUES palaces which, along with other lovingly- play, as many dramas are filmed on-site. Growth Incentive preserved monuments of the original Yet it may be Seoul’s modern character capital, add to the color of a constantly which ultimately attracts visitors, with P4 CASE STUDIES changing modern metropolis and serve so many now following up the Gangnam McDonald’s Singapore, IKAA to remind locals and visitors alike that Style legacy that the stylish district of the the Seoul story is a long one. same name even opened its own tourism TOTAL SUPPORT P6 Seoul Convention Bureau In recent years, Seoul has welcomed center in July. Equally on the rise are an unprecedented number of visitors those Asia-Pacific visitors who combine from the Asia-Pacific region, all keen to their explorations of Seoul with business. explore the birthplace of their favorite More than ever before, Seoul is becoming finding to create their own adventures. Korean movie star, K-pop idol, or a popular incentive destination. This, in the end, is the real meaning of historical drama. Many of these may And visitors are being extremely the Seoul Convention Bureau slogan describe themselves as hallyu fans, the creative with how they make use of ‘Your Complete Convention City’, and term describing the ‘Korean Wave’ it. Recent years have seen major Asia- it is exciting to see how each new visitor spread of the local popular culture across Pacific companies rewarding their top- makes it a reality! the region and beyond. Even here, performing staff, either with incentive Seoul is continuing to respond to trips, or extended stays in Seoul for the growing influx of visitors in need post-event fun. Event organizers may of places to meet and of course places be surprised and inspired by how these to stay. New hotels are opening in the companies are pushing the envelope! As last quarter of 2013, with more on the Seoul’s MICE offerings continue to grow, way over the next few years, as well as which in part can be attributed to the new long-anticipated new unique venues ways the city’s international guests are that create brand-new possibilities for New hotels are opening in the last quarter of 2013, with more on the way over the next high-quality events right in the heart of the city. few years, as well as Seoul Tourism Organization long-anticipated new Taekwondo performance at Korea MICE Expo 2013 activity overseas in the past 8 months has certainly given its staff reason to unique venues that believe this continued growth will be put to good use by the international create brand-new community. Extensive promotional possibilities for high activities in China back in April for example, along with more recent Seoul quality events right in Convention Bureau activity at IMEX the heart of the city. Frankfurt, all report steadily increasing interest by Asia-Pacific buyers and event planners in choosing Seoul to host attractiveness as a backdrop for business their international event, and certainly events. China in particular has been the incentive travel has become indelibly largest contributor to inbound tourism mixed with that desire. Attendee buzz and business, which led the Seoul at the most recent Korea MICE Expo, Convention Bureau in July to launch its held in Seoul this past July, only further SCB Social Media Supporters, Chinese Banpo Bridge Moonlight Rainbow Fountain demonstrated this positive trend. Language Division program. This sees Support for the continued the first-ever dedicated team of net-savvy expansion of the city’s meetings industry Mandarin speakers going digitally face- offerings goes all the way to the top, to-face with Weibo and Renrenwang with Mayor Park Won-soon earlier this users as they drum up further interest year describing “The MICE industry as in Seoul’s business events capabilities in being very important,” further stating a market that has more than shown it is his ambition to raise Seoul’s Asia-Pacific paying attention to the Korean capital’s convention profile in the coming years. invitation. The government has even relaxed its Naturally, Seoul will also be engaging visa rules for stopover tourism – those buyers across the second half of 2013 at passing through Incheon International international expos CIBTM, IT&CMA, Airport now have the option of ITB Asia, EIBTM and the upcoming exploring Seoul for up to 72 hours visa- ICCA World Congress in Shanghai. In free if they opt for a transit tour package the meantime, read on to learn more – something that can only help add to about the city that just might be your word-of-mouth discussion as to Seoul’s incentive destination for business travel! Dine like royalty in Seoul

The 20th IAGG World Congress of Gerontology and Geriatrics (IAGG 2013).

II HOTELS & VENUES TTGmice Supplement

Shilla Seoul Urban Island

Shilla Seoul JW Marriott Seoul Dongdaemun Square

ith interest in Seoul as a place shopping, dining and residential area, to host international events which also includes an extensive mall. The Eand as an attractive incentive five-star hotel itself offers 434 guest rooms destination continuing to grow, the city is and 14 meeting rooms, with a Grand seeing new meeting and accommodation Ballroom able to hold up to 1,200 persons spaces appear annually. In 2012, Seoul for cocktail receptions. Hyatt Place Seoul welcomed its very first Conrad property. A year earlier saw the arrival of the Now a distinguishing feature of the Sheraton Seoul D Cube City Hotel Yeouido skyline in the city’s equally new in Seoul’s southwest. Part of a shopping/ International Finance Center, the Conrad entertainment complex astride two subway Seoul is surrounded by a multipurpose lines, the five-star hotel became Seoul’s 3rd Sheraton property and provides 239 guest NEW EVENT SPACE rooms and 11 meeting spaces, the largest of which can comfortably seat 933 in Next year sees the long-awaited theater mode. arrival of the Dongdaemun Design Earlier this year, Frasers Hospitality Conrad Seoul Plaza, a multipurpose unique made forays into the short-term accommodation market with the Fraser event space for the design industry, Place Namdaemun Seoul, which places it firmly in central Seoul’s popular offering several exhibition and offers 252 fully-furnished modern style fashion district. The five-star hotel will apartments and a meeting room with provide 170 guest rooms and 920m² of convention halls for a variety of capacity for up to 80 persons. It is the third meeting space for events. functions. Designed by Zaha Hadid, Frasers property for Seoul, after Fraser January 2015, meanwhile, will see the it is set to become a major new Suites and Fraser Place Central Seoul. arrival of the Aloft Seoul Gangnam, the The year also saw the extensive first Aloft property for the city. It will give landmark of downtown Seoul. refurbishment of The Shilla Seoul, business visitors 184 rooms, meeting space, which re-opened in August, while a newly- and easy access to the popular Gangnam redesigned Grand InterContinental district and the Coex convention center. Seoul Parnas will be fully-reopened to A year later, Seoul welcomes its third the public in 2014. Hyatt property: the Hyatt Place Seoul, Looking ahead to the final quarter of also located in Dongdaemun, giving the 2013, Seoul have its second JW Marriott city a further 284 guest rooms, meeting property in the form of the JW Marriott facilities, and more of the quality associated Seoul Dongdaemun Square, which with the Hyatt brand.

Want to learn more? Download our free Meeting Planners Guide from www.miceseoul.com!

3 CASE STUDIES

From recreating one of your favorite TV SEOUL shows live here in Seoul to playing in an all-star international I’m lovin’ it sponsored ‘world cup’- or their 2013 Restaurant popular Korean television program broadcast across Managers’ Convention, McDonald’s Asia. As with the original, in which hosts and guests style soccer match and 4Singapore enjoyed a packed itinerary in are pitted against each other in a race to embark on even participating in a Seoul, which included team-building events based various missions, McDonald’s Singapore restaurant citywide scavenger hunt on popular Korean culture. The annual convention, managers, mid management and senior management this year held from May 27-31, recognized and cooperated in teams to complete tasks that took them through a royal palace, rewarded McDonald’s Restaurant Managers and all around the park. there’s an incentive staff for their contribution to the company, and took A wide range of support for the trip was provided place at the Hotel Ellui, which provided meeting and by the Seoul Convention Bureau, which also helped activity in Seoul to suit accommodation facilities for the 174 attendees. devise the team-building exercise. Said Training everyone. All of the The highlight of the trip was a special team- Manager William Ting, “We have been organising above examples have building game held at Lotte World, the world’s incentive trips like this one for many years, and a largest indoor theme park according to the Guinness number of our staff have since told us that the Korea in fact been carried World Records, modelled after Running Man, a trip was the most enjoyable!” out by international visitors to Seoul this year, either as post- A PLACE TO GET YOUR event or concurrent- GANGNAM STYLE IN RESPONSE to the rise in inbound tourists to Seoul’s popular event incentives, and district, the city this year opened the new Gangnam Tourist Information Center, highly-recommended to newcomers looking you could follow in their to create their own ‘Gangnam Style’. Operated by the Seoul footsteps! Read on to Tourism Organization, the center gives visitors access to a wealth of information on Gangnam, such as its high-tech industries, medical discover two major tourism, and K-Pop culture. There are two floors: the 1st floor features a general tourism examples from 2013 that information desk offering services in English, Chinese and were assisted in part Japanese, medical tourism information center, travel agency, currency exchange, and facilities for making by the Seoul Convention reservations, ticketing, luggage storage, and purchasing transportation cards. The 2nd floor, or ‘K-Wave Experience Bureau. Zone’, provides hallyu fans with various interactive stations to enjoy their favorite Korean celebrities. Address: 428 Apgujeong-dong, Gangnam-gu, Seoul. For more information, visit www.visitseoul.net.

4 TTGmice Supplement

Crossing Borders, Bridging Cultures ith a week-long program citywide scavenger hunt, ‘The Amazing Food Foundation, the event of events, the triennial Race: Adoptees Loose in Seoul’, broadly was given television coverage EInternational Korean Adoptee based on the popular US variety show. by local press agency Yonhap, And Association (IKAA) Gathering had plenty to Contestants were given 7 missions to as well as attracting much Beyond offer its 720 attendees – including Korean complete, which ranged from visiting online Korean press, such as at Do you have a team adoptees and their family members - for Namdaemun Market to eat pig’s head to popular internet portals Naver of hard-working staff their 2013 event at the Lotte Hotel Seoul. singing impromptu Korean folk songs at and Daum. IKAA 2013 overall you’re looking to Running from July 29-August 4th, IKAA Deoksugung royal palace, and convincing received financial support from reward with a trip to Seoul? Are you coming participants were given many opportunities random strangers in Gangnam to do the Seoul Convention Bureau to Seoul for an event to get in touch with the culture of their PSY’s signature dance. Attendees then and also promotion of the anyway and considering ancestors, and of course the chance to meet gathered at the Lotte’s Sapphire Ballroom event at Incheon International post-meeting other Korean adoptees. for the ‘Great Korean Cook-off’, an Iron Airport, for which feedback from entertainment? Get The week’s highlights covered many Chef-style battle between two teams of attendees was positive. in touch with us at the Seoul Convention fields, including sport, cuisine, and local IKAA participants selected via an online Bureau to see what we culture. There was an Adoptee World competition to help two master chefs put can do for your Seoul- Cup soccer match sponsored by Yonsei their own spin on tteok galbi, a popular based meeting or University on August 1st, which ended traditional Korean grilled beef dish. incentive! in a 2-all draw. The following day saw the Sponsored and organized by the Korean

IKAA Gathering Adoptee World Cup 2013

5 TOTAL SUPPORT

SEOUL CONVENTION BUREAU Your Total Support Network When you’re planning OUR SERVICES INCLUDE: UÊ Financial Support for meetings or events held in Seoul. a business event or an Contact us directly to find out more. incentive trip in Seoul, UÊ Bidding Support: assistance in the preparation of the Seoul Convention proposals, a one-on-one presentation workshop and Bureau is here to make consultation on a successful bidding strategy. UÊ Bid Support Declarations: the SCB will arrange for your visit productive, you to receive a letter and video message from the mayor of Seoul and also the CEO of the Seoul Tourism successful, and fun. Since Organization pledging support for your bid. being established in UÊ Venue Search and Site Inspections: we’ll help you find 2008, the SCB, a division the perfect venue and accommodation for your event, provide you with a city tour, and bring you up to speed of the Seoul Tourism on local attractions and infrastructure. Organization, has been UÊ Promotional Materials & Seoul Welcome Kit: we will the official government- provide meeting planners and event delegates with promotional videos and images, as well as digital copies sponsored agency in of our comprehensive Meeting Planners Guide, Seoul charge of promoting MICE Alliance brochure, and the Seoul Welcome Kit, which includes our Business Travelers Guide, postcards, Seoul worldwide as a a coupon book and an LED screen cleaning cloth. high-quality meetings UÊ Airport Multicube Welcome Message: Have your event promoted on the large digital display screens destination. We offer a at the baggage carousel hall of Incheon International wide range of support Airport. services for meeting UÊ Airport Meeting and Pickup Services. planners who hold their international event right here in Korea’s capital.

6 TTGmice Supplement

My Seoul Incentive Are you a corporate team executive considering an incentive trip to Seoul for your staff? Contact us for ideas on venues and attractions ideal for your visit. Looking for a fun idea to build around the ultimate team exercise? Chat with us for suggestions. For even more ideas, turn to Page 4 to see how others have realized their dream incentive right here in Seoul! INTRODUCING THE SEOUL CONVENTION SUPPORTERS SCB Online – Get highly trained expert manpower to help with operations during your Stay Up To Date international event in Seoul through the Seoul Convention Supporters. With Seoul Over 2,000 members belong to this special SCB-run program, and come from a dedicated pool of students taking business events courses at local universities. Students are trained by the SCB to provide a wide variety of on-site operational support, are multilingual, and maintain close ties with SCB staff to ensure the highest quality of service The Seoul MICE Alliance – Your One-Stop Network The Seoul MICE Alliance is a partnership between government agencies and the city’s major private sec- For more information about the Seoull tor organizations both directly and indirectly connected with business events. Alliance members include local Convention Bureau and the many services convention centers, hotels, unique venues, PCOs, transportation companies, travel agencies, entertainment and support available, point your browser to www.miceseoul.com. You’ll also find companies that can be hired for corporate events, MICE Service Providers, and duty-free stores. plenty of useful resources there, such as Currently, 113 members make up the SMA, with plans to expand the alliance further in the future. an interactive Venue Finder, bid proposal Formed in 2010 to enhance the city’s global meetings industry competitiveness, the SMA is operated by Seoul request form, and more. Plus, stay in touch City and the Seoul Tourism Organization, with the joint aim of better promoting Seoul’s meetings infrastruc- with all the latest news and developments ture and advantages to buyers around the world. Event planners and organizers who utilize SMA member on Seoul’s meetings industry by subscribing to our monthly webzine. You can also find companies receive additional benefits if they obtain public assistance in attracting, holding, and promoting us on Facebook at www.facebook.com/ events. For more information and a full directory of all Seoul MICE Alliance members, please download our miceseoul and Twitter at www.twitter. free Seoul MICE Alliance brochure from www.miceseoul.com. com/miceseoul.

Seoul Convention Bureau www.miceseoul.com

MACAU

Dusk city view of Macau

Supportive stance Macau’s support schemes for business event planners have paid off, with a stronger attendance seen at events in the second quarter. By Prudence Lui

usiness events held in Macau 194,000 delegates. Incentive Travel Stimulation Program, in 2Q2013 enjoyed a much Some trade players in Macau believe which dishes out a maximum support of stronger attendance, accord- that the government’s support pro- MOP$300 (US$38) in spending money per ing to data published by the grammes for event organisers and groups non-local incentive delegate, as well as Government of Macao Special have a part to play in the rise in event other perks. BAdministrative Region Statistics and Cen- attendance. Cotai Strip Resorts Macao, executive sus Service. The Convention and Exhibition Stimula- director, MICE Marketing, Natasha Tomé While there were fewer meetings held tion Program, launched in 2012 by the said the government’s support schemes in the second quarter this year (220) com- Macau Economic Services Bureau and en- were “invaluable to an event’s bottom pared with the same time last year (226), hanced in 2013, offers a variety of support line, especially at a time when budget these events witnessed a 40 per cent including complimentary tourist informa- constraints are felt by many.” increase in attendance in 2013. tion kits and welcome gifts, free admis- The Convention and Exhibition Macau hosted the same number of sion to selected attractions and ﬁnancial Stimulation Program has so far seen 81 exhibitions in 2Q2013 and 2Q2012 – just subsidies. Incentive organisers, on the applications for support. Macau Economic eight shows – but attendance at the events other hand, are supported by the Macau Services Bureau director, Sou Tim Peng, this year surged 72 per cent, drawing Government Tourist Ofﬁce’s (MGTO) expects the number of applications to

October 2013 TTGmice 27 MACAU

grow “in tandem with the moderate climb according to MGTO Singapore’s marketing “a rough estimation of 10 to 20 groups per in the number of events organised in manager, Grace Tong. month” over the first seven months of this Macau”. Explaining the importance of the Singa- year. He revealed that additional initiatives to pore market, Tong said: “The key reason is Assistant vice president for hotel and support inbound conventions and exhibi- that Singapore is home to more than 14,000 event sales, Samson Woo, said: “Our tions were being developed, and these multinational companies, a huge source MICE revenue (so far) has grown 15 to 20 would be discussed with industry players we can tap on for meeting and incentives. per cent over last year’s, due to a greater prior to implementation. Singapore groups also prefer five-star spend on activities and entertainment.” The Incentive Travel Stimulation Pro- integrated resorts and hotels in Macau, as Although MICE business is looking up gram has received 40 applications this year. they offer the newest business and leisure for Macau, smallWorld Experience, execu- Of these, 26 events involving some 13,000 facilities.” tive director, Bruno Simões, warned that participants have been granted support. The optimistic MICE performance cap- the destination’s greatest challenge was This compares with 28 applications quali- tured by official data is mirrored in reports its limited passenger handling capacity at fed by MGTO in the whole of 2012, events shared by some of Macau’s top hotels. the ferry terminals and border checkpoints which brought with them 23,114 attendees. The Venetian Macao Resort Hotel, armed with China. Due to the huge inflow of An MGTO spokesman told TTGmice: with extensive meetings and exhibition travellers, these immigration gateways are “Although the number of applicants is facilities that are supported by more than often congested. fewer this year, we are happy to have 3,000 spacious suites, received 139 busi- “These issues aside, Macau offers great picked up some cases from new source ness events in the first seven months of opportunities for event planners to use markets such as Vietnam and Israel.” 2013. Conrad Macao, Cotai Central, which unique and historical venues such as In addition, MGTO is also fielding other offers 636 rooms and suites and 53 sepa- Mount Fortress, museums, heritage houses enquiries and support requests from 18 in- rate conference and meeting spaces and and Nam Van Lake,” said Simões. centive groups with more than 1,800 pax. boardrooms, welcomed 70 events during Macau’s portfolio of unique event In 2012, MGTO Singapore alone sup- the same period. spaces was recently expanded with the ad- ported two groups with 690 pax under Tomé said: “We are seeing a consistent dition of Casa Garden in Macau Peninsula. the Incentive Travel Stimulation Program, increase in the number of events held at Built in 1770, this European architecture as well as some 600 delegates attending the Cotai Strip and 2013 is turning out to was once the home of a Portuguese mer- events that were not qualified for the pro- be a very successful year, with many new chant. Today it is the Macau headquarters gramme but were nonetheless given infor- international congresses being held in Ma- of the Orient Foundation and was named mation kits and souvenirs. In the first half cau. A great deal of repeat clients are also one of the UNESCO World Heritage Sites of of this year, the Singapore office supported bringing their events back to Macau.” the Historic Centre of Macau in 2005. Casa 401 meeting and incentive delegates. Galaxy Macau, an integrated resort Garden is open for private events, subject Singapore is regarded as an important which comprises Galaxy Hotel, Hotel Oku- to approval from the Orient Foundation. source market for meetings and incentives, ra Macau and Banyan Tree Macau, hosted – Additional reporting by Karen Yue

Ideas Immerse in Macau’s rich heritage in a day to the Moorish Barracks which was built out around the area. in 1874, and then to Lilau Square and the Mandarin’s House where ancient archi- Evening tectural styles are conserved. Have an early dinner at Platão (3 Travessa Next stop, St. Lawrence’s Church, de Sao Domingos), where Portuguese regarded as one of the many beautiful and Macanese delights are served in a churches in the destination. Close by is a cosy setting. cluster of more heritage landmarks such Leave your group to explore Macau at as St. Joseph’s Seminary and Church, St. their own pace for the rest of the night. Augustine’s Square, Sir Robert Ho Tung St. Lawrence’s Church Library, Leal Senado and Sam Kai Vui Kun Temple. Morning Kick off the incentive progamme with a Afternoon hearty breakfast at the hotel before em- When tummies begin to rumble, take barking on an insightful tour of Macau’s your group to lunch at A Lorcha (289A historical centre. Rua do Almirante Sergio), a popular res- Begin the journey at A-Ma Temple on taurant specialising in Portuguese cui- the south-western tip of the Macau Penin- sine. Reservations are a must. sula, a interesting place where deities from Spend the afternoon exploring the different Chinese beliefs are worshipped iconic Ruins of St. Paul’s and Na Tcha harmoniously under one roof. Stroll on Temple and the bustling shops that span Moorish Barracks

28 TTGmice October 2013 TTGmice_Sept2013_opt.pdf 1 12/9/13 3:20 PM Celebration of Living Luxuriously

an Advertorial

Are you looking for an exciting, luxurious, short ferry ride to the Taipa Ferry Terminal The Assistant President of Nam Kwong entertaining and unforgettable incentive to which is located adjacent to the airport and (Group) Company Limited, Mr. Song Xia reward your top achievers? receives shuttle bus access as well. Dong (宋曉冬) tells us that “Macao Economic Services of the SAR Government have Early November will prove to be an excellent Why Macao? introduced a series of exhibition encourage- time to visit the attractive MICE destination Macao is a glamorous international city that ment measures, providing part of the of Macao. Building on the theme of a “Grand has the prestige of being a world-renowned exhibition subsidies and giving support to Gathering in Macao” three major exhibitions capital of tourism and relaxation, it has also advertising and promotion; Macao’s local will be taking place from the 1st to the 3rd of been an important window for China's constructors and exhibition service providers November at the Venetian Macao’s Grand foreign economic and trade relations for over are making joint efforts in pursuit of Cotai Expo Hall: The 3rd China (Macao) 400 years. Although it's location provides common development with the exhibitions; International Yacht Import and Export Fair, Macao with great advantages within the all parties are working together to overcome The 2nd Business Aviation Exhibition and the Pearl River Delta, Hong Kong, Taiwan and difficulties and meet challenges.” The goal is “Main Event”, The 3rd Grand 2013 China Southeast Asia; it is Macao's history that has that Macao becomes a preferred destination (Macao) International Automobile Show. helped establish intimate relations with not for exhibitors both from the mainland and These three exhibitions are a showcase of only Portuguese-speaking countries but with internationally. “In Macao, the exhibitors will China’s transportation manufacturing the European Union as well. experience local customs completely abilities and also provide the ability to different from the mainland, and will be compare these vehicles against the best that As a tourism destination, Macao shines treated with considerate and courteous the rest of the world has to offer. during the day with many historical sites, reception in every aspect by the SAR gardens, parks and outdoor spaces which government and the organizers. There is a include: Taipa Village, Flower City Garden, deep commitment from the government Seac Pai Van Park (which includes the Macao that “their stay in Macao will leave them with Giant Panda Pavilion, zoo and walk-in aviary), a deep impression and a beautiful memory”. Sun Yat Sen Park, Mount Fortress and the iconic Ruin’s of Saint Paul’s Church. But the evening is what attracts the majority of Macao’s visitors when the many resorts transform the evenings into Macao’s shining and sparkling jewel.

The glamour of Macao’s resorts makes it a The exhibitions will take place at the Grand perfect location to host the Auto, Yacht and Cotai Expo Hall, which is located at the Aviation Expositions as it provides a unique magnificent Venetian Macao Resort/Hotel; backdrop and the essence of the luxurious which is the largest integrated resort in Asia lifestyle that is associated with the best that “The Macao SAR government attaches great as well as the flagship project on the lavish life has to offer. importance and gives strong support to Cotai Strip. With over 75,000 square meters holding large professional exhibitions in of exhibition space and over 25,000 square Government Assistance Macao”, this is accomplished through some meters of flexible meeting and ballroom Macao’s location and situation of being a financial support incentives, active problem space they can easily handle these exhibi- Special Administrative Region (SAR) of China solving assistance, advertising and promotions and host simultaneous meetings as also allows it to create the perfect atmos- tion assistance and other support from the well. The resort features 35 restaurants with phere for China to interact, compare and SAR government during expo preparation. cuisines from around the world that you can showcase its abilities in relation to the rest of schedule your special meal or banquet at the world. With this in mind, there is much The expositions have the support of China and with over 300 international brand stores cooperation and support from Macao’s National Machinery Industry Foundation, to choose from, the possibilities for shopping government for these types of Exhibitions Macao Convention & Exhibition Association, and incentives are plentiful. and Conventions. Hong Kong and Macao Affairs Office of the State Council, State-Owned Assets Supervision and The Venetian Macao Resort/Hotel and the Cotai Strip is conveniently located within a five to ten minute complimentary shuttle bus ride from your arrival at the Macao International Airport. If your travel plans require that you fly to Hong Kong Interna- tional Airport or China’s Shenzhen Baoan International Airport, it is easy to take a Administration Commission under the State popular attractions deal with the essence of *RRGWKLQJVFRPHLQWKUHHV Council, Ministry of Commerce, Ministry of Auto Life as it relates to Luxury Autos and their Scan the QR codes to go directly to the expo websites Industry and Information Technology, Macao relation to mansions, yachts and other SAR Government and Liaison Office of the luxurious goods and life styles. Central People’s Government in the Macao SAR The Import Pavillion in Hall A will exhibit vehicles from 22 brands including BMW/Mini, Mercedes Benz, Audi, Nissan, VW, Honda, Subaru/Kia and Lexus/Toyota. The China Pavillion in Hall D will exhibit vehicles from 17 http://www.macau-gwj.com brands including Yutong, Man, JAC and Foton. 2013 Macao Business Aviation Exposition The LuxuryPavillion in Hall E will exhibit vehicles Business Jet Base Parking Ramp of the from 19 brands including McLaren, Macao International Airport Lamborghini, Bently, Bugatti and Rolls Royce. Light Motorbikes, Battery and Sports Bikes will be featured along with Commercial Vehicles.

There are many events planned during the Expo which include: ICBC The organizers are Nam Kwong Exhibition Co., Macao Cup Photo Contest, Bank of Ltd., China National Automotive Industry Communications Cup Children’s International Cooperation, Prime Marketing & Painting Competition, Car Model Show, Commercial Services Co., Ltd., Nam Kwong Wine Tasting and Daily Lucky Draws. (Group) International Convention and Exhibition http://www.mcboatshow.com Centre, China Ocean Aviation Group Incorpora- Yacht Exposition 2013 China(Macao) International Yacht Import & tion, Fujian Wang-zi Yacht Clique Investment Macao has always had a connection to Export Fair and Development Co., Ltd., China Automobile the sea and the Yacht Expo celebrates 3rd Floor - Exhibition Hall D - Cotai Expo Hall In-Water Exhibits at the Macao Yacht Club Convention and Exhibition (Fujian) Co., Ltd., that heritage. There will be over 40 booths Events: Bikini Show / Top 10 Yachts / Beach China National Automotive Industry Corpora- in the 15,000 square meters of Exhibition Hall D Volleyball /VIP Cruises / Conferences / Wine Tasting tion (CNAICO) and Macao Expo Group Ltd. on the 3rd floor of the Cotai Expo Hall displaying yachts, sailing boats, power boats, boat engines, Attendees marine accessories and related businesses like Auto, Yacht and Aviation enthusiasts will be watersports, tourism and maintenance. drawn to the expositions along with experts, Some renowned yacht brands scholars and other professionals in the industry; from Italy, USA, UK, most people will attend two or all three events Netherlands and Germany during their visit. The general public will enjoy are expected to premiere their the expositions and help create excitement and newest models at the show. create social media publicity. The events are designed to create a festive atmosphere and The real fun will be at the attract the influential people within their Macao Yacht Club featuring respective industries both internationally and yachts on display in 20 berths, within the region to provide a productive the Yacht Club has a 63 year atmosphere to network and conduct business. history of leisue and recreation. http://www.macau-autoshow-nk.com.mo There is also great expectation to draw many 2013 China (Macao) International Automobile corporate representatives, buyers and other Activities include: Bikini Show, Top 10 Yacht Exposition people of means including noted public figures Selection, Beach Volleyball Shows, VIP Cruise Imported Autos Hall A and celebrities from China, Hong Kong, Macao, Experience, Conferences and Wine Tasting. Auto Decorations Hall B China-Made Autos Hall D Singapore and other nearby regions. Luxury Cars Hall E Aviation Exposition Events: ICBC Macao Cup Photo Contest / Automobile Exposition The Parking Apron of the Business Jet Base at Children’s Painting Competition / Car Model Building on the success of the last two years, the Macao International Airport will host the Show / WineTasting / Daily Lucky Draws The 3rd China (Macao) Automobile Exposition is festivities of the Aviation Exposition. With over Scan the following QR Codes to visit their web sites the headline event of the expositions. In 2012 12,000 square meters of space there will be 15 The Venetian Macao Hotel and Resort http://www.venetianmacau.com the Auto Expo set a record for Macao exposi- aircraft on static display and many industry tions with over 150,000 attendees in three days. exhibitors. Although the focus is on business As in years past, luxury cars and classic and commercial aviation, there are many automobiles are still the highlight of the Expo interesting things to see and experience which and are anticipated to have the largest buzz and tie into the luxury lifestyle. The Macao MICE Portal crowds. This year’s event will provide increased http://www.mice.gov.mo vehicle exhibition and quality as compared to 2014 the previous years - new for 2013 will be With the expected success of this displays of Modified Cars, Bubble Cars , Racing year’s Expos and the strength of their Cars and Concept Cars. There will also be performance and growth in the past fantastic forums, performances, culture two years, planning to exceed creativity and other activities related to the Auto expectations in 2014 will soon be Expo. underway. Come and enjoy the Expositions this year and reward a The overall technical focus of the Expo is the deserving employee by having them advanced scientific and technical achievements join you. Then start making your of the automotive industry innovation and plans to host your Meetings in Macao development with an emphasis on the new and have them coincide with these trends in energy savings and environmental Expositions next year! protection, however the most engrossing and MACAU

It’s cool at the top Underwater showcase For an easy way to see Indulge in The World of Water Aurora at MGM Macau, where American visual artist some of the best sights Stephen Stefanou presents his latest of Macau, hop on the foray into the world of interactive con- servation entertainment from May until Macau Open Top Bus December 2013. operated by Goldspark Shadows and lights are played out in an Macau Tours. eight-metre tall cylindrical aquarium, which offers audiences an unobstructed view of Departing every 45 the underwater performance. The ‘cast’ in- minutes, the service cludes Blacktip Reef Sharks, Emperor Red takes passengers on a Snapper, Golden Trevally and Roundface Batﬁsh. 75-minute tour of the Visit www.mgmmacau.com/mgm-aurora destination, covering for more information. 10 famous attractions such as the Macau Science Center, Kun Lam Statue and The Red Market. An audio commentary, available in English, Mandarin, Cantonese, Korean, Italian, French, German, Japanese, Russian and Spanish, offers an insight into Macau’s history and culture. There are 10 departures per day, from 09.30 to 16.15. The tour costs HK$150 (US$19) per adult.

Artistic weekends The Creative Industries Promotion Association of St Lazarus Church organises the Sun Never Left – Public Art Performance every weekend. Held at the St Lazarus Church of Rua de Sao Roque from 15:00 to 18:00, the street art performance provides live music as well as an art fair where stalls sell products such as paintings and handicrafts. Contact (853) 2834-6626 for more information on how you can include this into your Be a kid again pre- or post-meeting programme. Give your meeting and incentive delegates a good laugh by planning for them a hearty Connections on the go breakfast with famous characters from DreamWorks animated movies at Holiday Event delegates and business travellers in Inn Macao Cotai Central. Macau can enjoy complimentary Wi-Fi access at several locations including museums and The Shrekfast Character Breakfast with tourist information centres. A complete list of the DreamWorks Gang is offered to guests Revive 50s’ Shanghai WifiGO hotspots can be found at www.wifi.gov. who book a DreamWorks Experience Founded in 1987 in Shanghai, Shanghai mo/en/Find.php. Package at either Holiday Inn Macao Cotai Min made its debut in Macau’s City of Central or Sheraton Macao Hotel, Cotai Dreams this summer. This nostalgic Central. Guests of Sheraton Macao Hotel Shanghainese culinary concept takes The Tasting Room bags a star on a breakfast inclusive room package can diners back in time to 1950s Shanghai. French restaurant The Tasting Room has also upgrade their breakfast to Shrekfast for Designed with glittering chandeliers and made it into the Michelin Guide Hong Kong/ HK$100 per person. floor-to-ceiling windows, the restaurant Macau 2013 for the first time with one star. Scheduled Shrekfast sessions are avail- offers 372 seats and five private dining Led by chef Guillaume Galliot, the restaurant able at 08.00 and 10.00 from Saturday rooms over two levels. specialises in regional and classic European to Monday, and at 09.00 from Tuesday to It is open from 11.00 to 15.00 and cuisine. Signature dishes include the slow Friday. 18.00 to 22.30 on weekdays, and from cooked Brittany lobster with sumac nage and The fun dining experience can also be 10.00 to 16.00 and 18.00 to 22.30 on chocolate banana mille feuille. booked exclusively for groups at non-sched- weekends. Corporate gatherings can be hosted in uled Shrekfast times. Rates vary according For reservations, email xcd@xiaonan- the restaurant’s private dining room. Contact to group sizes. guo.com or call (853) 8868-6661. (853) 8868-6681 for reservations. Contact (853) 8118-3388 for more details.

32 TTGmice October 2013

THAILAND

Rock climbing activities can be planned on Railay Beach

Australia Time for an adventure Blessed with natural land formations and water features, Thailand’s Krabi has the potential to draw adventure-seeking incentive groups, discovers Greg Lowe

hailand’s conven- mangrove forests and a pleth- combined with soft adventure destination, they say it is still tion bureau is ora of tiny beaches, coves and activities. early days for the area’s MICE ramping up efforts islands. Furthermore, Krabi Local infrastructure and con- industry. Requests for pre- and to promote Krabi as enjoys longstanding status as nectivity, however, lag far be- post-meeting programmes cur- a MICE destination, Thailand’s leading rock climb- hind Phuket to the north. But rently come in a trickle rather Thoning in on the Andaman ing destination. It is also a they have notably improved than a steady ﬂow, while province’s natural strengths popular spot for sea kayaking, in recent years, with Krabi’s clients speciﬁcally asking for to position it as a hub for scuba and snorkelling, as well meetings facilities now capable adventure itineraries are thin adventure-based incentives. as being a jumping off point of handling groups of up to 500 on the ground. Much of Krabi’s allure for Koh Lanta and Kho Phi Phi, delegates. Pornthip Hirunkate, manag- comes from a unique coastline making it an ideal destina- While travel specialists wel- ing director of Destination punctuated with staggering tion where tropical getaway come moves to bolster Krabi’s Asia (Thailand), said: “It is limestone karsts, protected experiences can be effortlessly position as an incentives very rare to receive a purely

34 TTGmice October 2013 adventure/activity based (event planners) can use out- incentive at Krabi, as this is a door spaces for meetings and very niche requirement. This activities.” is not just for Krabi, though, Hotel and meetings facilities but for Thailand as a whole have improved in recent years since the country is yet to be with the arrival of interna- perceived as an adventure- or tional chains such as Sheraton, activity-based destination.” Sofitel and Ritz-Carlton, along Organising adventure with local brands including Koh Lanta offers soft adventure opportunities itineraries brings additional Centara, Amari and Beyond. challenges to DMCs, such as Enhanced connectivity means mowlee, managing director of kayak to collect treasures in the make up, interests and Krabi International Airport is Images d’Asie. and around Koh Hong,” said attitude of each incentive now serviced by a number of Some hotels in Krabi are Deb. “They are followed by a group. airlines from Suvarnabhumi, developing their own products camera team (who will pro- “Most incentive pro- Don Mueang and Koh Samui for the incentive market. vide) direct updates on Face- grammes still require am- airports and receives direct Robin Deb, general manager book. For more sophistication, ple time for relaxation and flights from Singapore and of Sofitel Phokeetra Krabi Golf we can add geolocation, online (delegates do not want) too Malaysia. & Spa Resort, said his team obstacles and 3G tablets.” hectic or active an itinerary,” Most international clients had launched two packages “The Krabi Job is a similar explained June Biden, business wanting to bypass transfers along the Survivor reality se- treasure hunt but it’s all on development manager MICE at in Bangkok, however, face a ries theme. land and uses tuk tuks, motor- Tour East Thailand, who said two- to three-hour drive from “The Pirates of the Anda- bikes and bicycles. Teams have there was very little interest in Phuket airport, which Dave man is a treasure hunt where to find gold, like in the movie adventure-based incentives in Belcher, managing director of teams of two, three or four The Italian Job and finish Thailand. Making Teams, said is a sig- compete in their assigned within a given timeframe.” “I would only suggest one nificant barrier hampering the active programme per group development of Krabi’s MICE per stay,” she said. “Adven- industry. ture-based activities are still Despite these challenges, mainly suitable for individuals some DMCs believe Krabi’s instead of big groups.” adventure offering is slowly Thailand Convention and growing stronger. Exhibition Bureau (TCEB) Richard Smith, director of acknowledges these issues events at AsiaWorld Destina- and agrees that first efforts tion Management, explained: must focus on education and “There is a slow but steady awareness raising. This is why growth in interest in adven- the bureau this year focused ture- and activity-based incen- its annual Connections Plus tives (among) MICE groups. corporate and media famil- Krabi’s terrain offers great iarisation event, which drew opportunities from climbing more than 70 delegates from and zip-lining to kayaking and 16 countries, on Krabi as part scuba diving. The Red Bull of the wider Andaman Cluster, Cliff Diving event happening which includes Phang Nga and end of this year also height- Phuket to the north. ens the area’s attraction for Parichart Svetasreni, direc- adventure-seeking groups and tor of TCEB’s marketing and individuals.” corporate image department, DMCs that do incorpo- said: “We saw the global trend rate adventure elements into in adventure MICE. Krabi corporate itineraries typi- is very famous for trekking, cally include a morning’s rock hiking and climbing, so we climbing on Railay Beach or decided to target younger busi- a couple of hours kayaking ness people for these activities. either around Koh Hong or It’s also a great destination for through local mangrove-clad teambuilding activities. coves. However, one of the “We’re encouraging smaller- greatest challenges remains sized groups. The venues (in finding reliable local suppli- Krabi) are not really appropri- ers with high safety standards ate for large groups, so we who offer affordable products, wanted to show how they according to Mingwan Met-

October 2013 TTGmice 35 THAILAND Phuket ups its pleasure factor By Greg Lowe

Hoteliers and operators in Phuket are and venues around the property to good responding to the “bleasure” trend – a use. We’re also seeing a change in the mix of business events with pleasure nature of the events. They are moving activities – by integrating more leisure away from all-day conferences to shorter elements into the meetings and incen- timings which are often more discussion- tives they organise for clients. focused and quite casual. According to Andre Gomez, general “Some clients, especially those within manager of Hilton Phuket Arcadia Resort the pharmaceutical, fashion and IT & Spa (pictured right), travel is no longer industries, are wanting to do away with seen as an incentive itself and properties traditional set-ups for meetings and are must enhance their facilities and services asking for sofas to make the environ- to be more leisure-friendly in order to Take your events to the poolside ment more informal so that they can be compete effectively on a regional basis. more creative.” He said: “Predominantly the longer brunches, the 665-room property has Local DMCs have also started to haul markets such as Australia and the also enhanced its meetings venues with develop more products in response to UK will allow delegates to bring along state-of-the-art audiovisual technology. increased requests to incorporate more their partners or families, while clients The hotel’s 857m2 grand ballroom leisure activities into business events. from South-east Asia give the option for is said to be the largest facility on the “It’s really about providing a more staff to extend their stay for the week- island. personalised and customised service end, either pre- or post-event.” Groups can be hosted across the which can include a number of elements Gomez said the property recently property or in separate wings, allowing from culture and adventure to shopping upgraded its MICE facilities in part to the hotel to dedicate an area to a given and relaxation,” said James Drysdale, attract more “bleasure” clients. Beyond client and create a speciﬁc environment group director of Inspired Events Travel offering a full gamut of options on site, and atmosphere for them. Asia. “This is more important now that from large-scale marquee events on the Jaroen Meijer, the property’s direc- we’re seeing more partner programmes, lawn and cultural shows to teambuilding tor of business development, said: “It’s where we have to make sure wives and activities, such as raft building on the all about versatility and differentiation, children are being properly engaged dur- lake, to poolside meetings and executive being able to put the different spaces ing the day.” A new place to meet and play By Xinyi Liang-Pholsena

Phothalai Leisure Park (PLP) in Bangkok, Alvin Wee, business “Current bookings are very encourag- renowned for its extensive spa facilities, development direc- ing considering that PME has not officially will officially open its Phothalai Meeting & tor of PLP, believes started selling yet. I think our meeting Event (PME) event facility and Phothalai that the new facility rooms, which offer close proximity to sce- Golf Park (PGP) on December 16 this year. will help PLP to bring nic water features and nature, have made PME, which has started to receive some about a “sharp spike PME attractive to those who got to know events prior to the grand opening celebra- in MICE bookings from about the venue by word of mouth,” Wee tions at the year-end, offers 10 function our targeted market said. rooms that are surrounded by pools, Wee: more corporate segments, which are “We need to drive more meeting and events on the horizon fountains and waterfalls. The facility can primarily corporate incentive business, from both domestic support indoor and outdoors functions meetings and celebrative events from and regional markets,” he added. with 12 to 2,000 pax. regional MNCs and associations”. Wee’s confidence in PME’s business po- At present, events hosted at PLP are So far, PME has drawn much inter- tential is not only driven by strong RFPs, mostly weddings. Small, niche meetings est from event organisers. It has hosted but also by the continued political and for 10-50 pax follow at a close second. product launches for Volvo and Chervrolet social stability of Thailand and the region. These corporate functions range from top vehicles, meetings conducted by Tesco “It is possible to believe that MICE executive meetings to trainings/strategic Lotus and True Corporation, and a press will register stronger growth rate in Asia. meetings that require a more elaborate set- conference led by the Thailand Golf As- Bangkok, being ranked the world’s top up within an exclusive venue. sociation. destination by Mastercard Worldwide’s

36 TTGmice October 2013 third annual Global Destination Cities In- dex, should be able to power through the stiff competition and lead the Asian pack for MICE business growth,” he said. Meanwhile, PGP promises to offer plenty of leisure options with a 229m driving range, 90 tee boxes, a golf academy, a golf mega store, a state-of-the-art fitness club and various dining establishments. However, the new golf park’s most exciting products, according to Wee, will be the Short Game Arena and a permanent F1 racing simulator centre. “The one-of-a-kind Short Game Arena is an ideal place for (event delegates) to Phothalai Leisure Park expands with a dedicated events centre and practise their golf moves, hang out and golf park that comes packed with leisure options for event planners relax. At this 12,000m2 facility, there are greens for putting, pitching, chipping and to be the first such facility in Thailand. can be booked for private functions,” bunker shots. There will also be a Medi- It will offer four motion simulators that opined Wee. terranean restaurant and an outdoor event are designed with the exact controls of a Adding to PLP’s event facilities is the lawn that can accommodate up to 300 real F1 car and mounted on mechanical Eagles’ Nest, a circular indoor meeting pax, all surrounded by waterfalls, streams gimbals that give users the feeling of being room that oversees the golf facility on and bridges inspired by world-renowned in a real race. the third floor of the PGP building. This courses,” said Wee. “It will make a fun add-on to groups new venue is able to host meetings and PGP’s F1 racing simulator centre is said hosting their events at PLP, and the centre conferences with up to 300 attendees.

October 2013 TTGmice 37 THAILAND

Centara brings new beds to Pattaya With a soft-launch this month, Centara Grand Phratamnak Resort Pattaya adds 165 rooms and suites to Pattaya’s accommodation offering. The hotel features upscale contemporary design and interiors, and facilities include a club lounge, six bars and restaurants and Spa Cenvaree. There are two meeting rooms with maximum capacities of 30 and 24 pax, plus a delegates’ bar, making the property suitable for executive-level meetings or smaller teambuilding groups. The hotel is located a short drive from Pattaya Exhibition and Convention Hall. Contact [email protected] for reservations.

Race against time Host an event Making Teams has devised an adventure-based activity which among fancy cars combines teambuilding and problem solving in a race against the The Rolls-Royce Motor clock. Each team is given a passport containing a map, a list of Cars Bangkok Boutique, transportation modes and key checkpoints. Armed with little more the luxury carmaker’s than this they must make their way to the final destination. Points first showroom in a are awarded for the shortest times, but also for participants’ creativ- luxury shopping mall, ity and types of transportation used. The more difficult the mode of may welcome planners transport – ranging from tuk tuks to elephants – the more points are of bespoke events and awarded. incentives with open This immersive experience provides a unique way for teams to arms. solve problems while interacting with Thai culture at the ground Paul Harris, Rolls- level. Contact (66) 7627-8037 or [email protected] for more Royce Motor Cars Asia- information on the activity. Pacific regional director, said the showroom could “work with luxury affinity partners for events, such as champagne brunches, auctions, jewellery displays and fashion shows”. Proposals for events will, however, be carefully considered. “If there is publicity from the event or if we get exposure to that organisation in a different way, then will we consider (the proposal),” explained Harris. The automaker already allows its larger showrooms in Singapore and Taipei, both of which include first-class lounge-style facilities, to be hired for bespoke executive meetings. The presentation rooms at these two showrooms can host events with 10 guests. “For certain bespoke events we do cater a Rolls-Royce pick-up Go with the flow and drop-off service,” added Harris. For informal meetings, fun-focused teambuilding activities, parties and product launches, Flow House Bangkok provides a unique experience in the heart of the city for groups of various sizes. Get sporty It boasts one of the few artificial surf machines in South-east Asia ONYX Hospitality Group, in collaboration with Buriram United Foot- on which small groups of five or six to larger teams can surf and ball Club, has opened Amari Buriram United, Thailand’s first football body board. themed hotel. The stadium-design structure features 44 superior Groups can surf by the hour, half- or full-day, and venue buyouts rooms, 14 deluxe rooms and two suites ranging from 34m2 to 114m2, are possible. Flow House Bangkok also features two function rooms plus a mini football field, swimming pool and gym. There’s even of 65m2 and 30m2 which can be used for meetings and break-outs. bench-style seating at the hotel’s restaurant. Other facilities include a restaurant, a fully licensed bar. Free Wi-Fi For planners who want to inject some culture into the itinerary, and an in-house sound system is provided. the town of Buriram provides an excellent base for exploring the 143 Email info@flowhousebangkok.com for more information, or visit temples and historic ruins spread across the province. www.flowhousebangkok.com. Contact (66) 2255-3767 for more information.

38 TTGmice October 2013 # ! " # ! ! # # ! # # # " # ! # "

CHINA

Beijing’s meetings business is not advancing as fast as the speed at which new tourism infrastructure is emerging Tough road ahead Several factors, including intensifying competition from sister cities, have hurt Beijing’s popularity as a MICE destination. By Prudence Lui

eijing is becoming more ac- The hotel scene in the Chinese capital is billion. cessible than ever. Passenger also busy with new openings. Jones Lang On the business events front, Beijing, traffic through Beijing Capital LaSalle’s senior associate, Tina Jin, said which took the 10th spot for hosting 111 International Airport (BCIA) hit Beijing’s hotel room inventory is expected qualified meetings in ICCA’s ranking of top a record high of 81.9 million in to grow by approximately 21.3 per cent to 10 congress cities in 2011, lost its footing B2012, making it the second busiest airport 38,327 rooms between 2012 and end of on the recent list released in May 2013. It in the world. 2015. now ranks 13th for hosting 109 qualified Air China has expanded its interna- Unfortunately, Beijing’s tourism perfor- meetings in 2012. tional network this year, launching four- mance is not moving in tandem with the China Travel Service Head Office weekly Houston-Beijing flights on B777- infrastructure growth. (Beijing), American & Pacific Department, 300ER aircraft on July 11 and four-weekly The city’s foreign arrivals slipped general manager, Mark Wang, said the Beijing-Geneva flights on A330-200 aircraft during the first seven months of 2013, downward trend in tourism performance on May 7. Meanwhile, several Chinese car- registering a 13.9 per cent decline to 2.51 had plagued Beijing’s inbound players for riers have registered their interest with the million overnight foreign visitors. Accord- years now. Civil Aviation Administration of China to ing to Beijing Municipal Commission of He said: “Inbound business has been operate new routes. For example, Hainan Tourism Development, arrivals from the slow for the past few years, and this year Airlines has sought approval to start daily capital’s top five overseas source markets is no exception. Many factors are at play Beijing-Boston flights in April 2014 and – the US (431,441), South Korea (215,002), here – the global economic slowdown, the thrice-weekly Beijing-Bali services during Hong Kong (197,353), Taiwan (140,000) appreciation of Renminbi, rising costs, pol- the 2013 winter schedule; Air China has and Japan (135,914) – all declined, with lution in the city, food safety woes, etc.” also applied to start daily flights from Japan recording the sharpest plunge at Adding to Beijing’s bag of obstacles is Beijing to Siem Reap and Phnom Penh 53.7 per cent amid political rows. the rising appeal of other cities in China as from November 2013 and February 2014 Tourism receipts from January to July event destinations. respectively. this year also fell 14.3 per cent to US$2.2 HRG China assistant deputy general

40 TTGmice October 2013 “We (Beijing) don’t lack infrastructure, money or international brands but we can’t produce quality conferences to impress clients from the US and Europe. I hope BCVB (Bei- jing Convention & Visitors Bureau) would learn from other countries by doing exchange programmes and research.” David Ong General manager for China, Off-site Connections Event Solutions

manager, Sara Liu, said clients popularity of second-tier cities vidual business meetings or had increasingly opted for is also reflected in the high de- (leisure). In comparison with second-tier cities over the past mand for flights from first-tier cities such as Chengdu, Beijing three years, with a significant cities, such as from Shanghai is not as aggressive in market- surge in such requests last to Sanya. Wuhan, Xiamen and ing itself.” year. Chengdu are fast emerging as Despite the fall in arrivals Liu said: “A good example business travel destinations in and waning interest in Beijing is the peak period for annual China.” among event organisers, the corporate dinners from No- Said Wessel Krauss, general city’s hotel rates have risen, vember to January – most of manager of Hotel Éclat Beijing, largely due to Beijing being a our clients are now exploring which opened its doors in business hub. options in Dongguan, Guang- March this year: “Many of Pacific World Beijing’s di- zhou and Chengdu. The rising our guests visit Beijing for indi- rector of operations for MICE,

Asia-Pacific Incentives & Meetings Expo Melbourne Convention and Exhibition Centre Melbourne, Australia 18–19 February 2014 | aime.com.au AIME. FOR A FIVE STAR EVENT If your job responsibility includes organising travel, planning meetings, staff incentives and events, or sourcing venues and hotels, you could be a Hosted Buyer at AIME, the largest international business events exhibition in Australia. Anyone is welcome to apply to be a Hosted Buyer, and if accepted, you will receive VIP benefits to attend this two day exhibition, such as complimentary return flights and accommodation in Melbourne, Australia and a personalised appointment schedule to meet with exhibitors.

Apply to be a Hosted Buyer today at aime.com.au/apply

99% of Hosted Buyers surveyed at AIME 2013 agreed AIME Meet with 750 exhibitors from 5 continents was a good use of time for their business

Anyone is welcome to apply to be a Hosted Buyer at aime.com.au/apply

AIME IS PART OF THE REED TRAVEL EXHIBITIONS MEETINGS, EVENTS AND BUSINESS TRAVEL INDUSTRY PORTFOLIO AIME IS OWNED BY MCB AIME IS MANAGED BY RTE

AFRICA 28 30 April ● CapeTown South Africa

October 2013 TTGmice 41 CHINA

Y Y Yan, who labels Beijing an “expensive so during the peak season, but argued that destination”, said: “A deluxe five-star hotel Beijing hotels were “not as expensive as here may cost US$400 (a night) now, dou- those in London, Hong Kong, Singapore, ble the price seen seven or eight years ago. Japan, Seoul and Taipei because the city’s “Our source markets are Europe and mass population provides reasonable North America, and given their economic labour cost, and room supply is more 109 situation, their budget hardly covers the than demand. (Comparatively), Beijing is The number of ICCA-qualified meetings whole package. It was a very bad year in affordable”. hosted in Beijing last year, earning it the 2012 for us (and other DMCS), and the Another challenge that Beijing’s MICE th situation will be even worse in 2013.” players must contend with is the Chinese 13 spot on ICCA’s latest ranking of top th Diaoyutai MGM Hospitality regional di- government’s recent move to tighten congress cities. It took the 10 spot in rector of sales and marketing, May Chow, spending on domestic and international 2012 for hosting 111 events in 2011 agrees that hotel rates are high, even more functions and meetings. Industry players told TTGmice that MICE demand was expected to be stagnant at best. Yet, this austerity policy has softened the Average Daily Rate (ADR) this year. According to Horwath HTL, Beijing’s market-wide ADR in 1Q2013 declined 1.9 per cent year-on-year. Unsurprisingly, hotels in west Beijing, which rely more heavily on government demand, recorded a bigger ADR drop of 3.5 per cent compared with east Beijing. The government’s enforcement of a 72-hour visa-free policy for foreign- ers from 45 countries, such as France, Germany and Australia, has also lifted hopes among the city’s MICE professionals. Implemented on January 1, the policy applies to passengers transiting though BCIA. Visitors are not permitted to leave Beijing for other Chinese destinations during their stay and have to depart from Beijing. Based on an announcement on the official website of the Beijing government, the policy is aimed at making Beijing more accessible to the world and is expected to benefit transit passengers and business travellers the most, as they The new 72-hour visa-free policy encourages foreign business travellers passing through Beijing Capital will be encouraged to extend their stay International Airport (above) to explore the Chinese capital city for some sightseeing. Beijing restructures for higher-quality meetings

Beijing’s high-end tourism and meetings set of five high-end tourism promotional Meanwhile, for the promotion industry is headed for restructuring and manuals, specifically pertaining to meet- and development of themed attrac- upgrading to raise the standards of service ing spaces, exhibition services, themed tions, the Municipal Commission has and product delivery. spaces, souvenirs and special cuisine. launched a pilot set of guidelines for Six areas of industry focus were Produced by BHTMIA with guidance the industry, covering key areas such identified at the 2013 Summer Summit of from the Municipal Commission, these as operations, quality enhancement Beijing High-end Tourism and Meetings manuals are available in Mandarin, with and promotions. Industry Alliance (BHTMIA) held in July plans for an English version in the near It is also looking at producing a by the Beijing Municipal Commission future. manual to raise international aware- of Tourism Development. They include BHTMIA hopes that the manuals ness for Beijing’s major tourism and buyers, attractions, meeting companies, will help to draw more international meeting industry events, such as the meeting spaces, media awards, as well meetings to Beijing and further the BHTMIA Summit and China Incen- as research and education. development of high-end tourism in the tives, Business travel and Meetings The Summit also saw the launch of a destination. Expo (CIBTM). – Josephine Lee

42 TTGmice October 2013

CHINA

A whole new world for business, meetings travellers Scheduled to open this month, the ﬁve-star New World Beijing Hotel will feature 309 rooms and suites, with room sizes ranging between 47m2 for superior rooms and 400m2 for the exclusive presidential suite. It will also offer 1,542m2 of meeting and banquet spaces, four dining outlets, including an open-air rooftop bar, an all-day café, a lobby lounge and a 200-seat Chinese restaurant, as well as a health club and spa equipped with a gym, an indoor pool, a sauna and steam rooms. Business guests will appreciate the hotel’s proximity to key attractions such as The Temple of Heaven and the Forbidden City. Visit www.beijing.newworldhotels.com for more information.

Navigate with personal guides Discoveries in the capital Spicy treats The 521-room Renaissance Beijing Capital The luxurious 520-room Kempinski Hotel From its beginning at the Gongti hutongs Hotel has launched the R Navigators Beijing Lufthansa Center in the Chinese to its relocation to Sanlitun Village North programme, in which selected employees capital has rolled out local discovery ex- in 2011, Transit Restaurant and Lounge act as personal guides to guests by offering periences for Global Hotel Alliance (GHA) remains one of Beijing’s best spots for insiders’ tips on places to dine, shop or members. authentic Sichuan cuisine. visit in Beijing. Available till the end of this year, the The 70-seat outlet offers must-try Examples of off-the-radar experiences Backstage at the Peking Opera programme cold starters such as spicy cold chicken offered by these navigators include a takes guests to the Li Garden Theatre, offer- and vinaigrette bamboo tips, braised Houhai Hutong tricycle tour led by a guide ing backstage access for guests to observe eggplants in litsea oil, honey ginger sharing ghost stories of the historic houses, the making of the traditional opera, from the baked pork knuckle and stir-fried spicy a cooking class at Black Sesame Kitchen makeup process to the end of the show. The chicken with pomelo vinaigrette – usu- followed by lunch and a Sanlitun bar tour, three-hour package includes transfers by a ally only available in the mountains of and the Amazing Race-style Navigator BMW limousine and VIP seats during the Sichuan. Game highlighting local areas such as performance. There is also a six-metre bar, which Today Art Museum, Panjiayuan Antique Non-GHA members have to pay a price to doubles as a spot for executive lunches Market and Pearl Market. join the tour. and pre- or post-dinner cocktails. Call (86-10) 5863-8888 for more Contact (86-10) 6465-3388 or visit www. Contact (86-10) 6417-9090 for infor- information. kempinski.com for more information. mation.

Eat a bowl of something nice A design-driven restaurant in Beijing’s Sanlitun Village in Chaoyang District, Big Bowl Small Plate makes an ideal spot to bond with colleagues over a great meal. Stylishly furnished in white, purple and light wood ﬁnishings, the quirky restaurant offers booth seats shaped to resemble giant bowls. The simple menu impresses with an array of noodle and rice dishes, which are “neither big nor small” to tantalise taste buds to crave for larger portions. Signature dishes include beef brisket noodle and fried pork ﬁllet drizzled with chef’s special sauce. Light desserts such as jasmine and pomelo cake are also served, with beverage choices ranging from home-made cane juice to fresh soya milk. Contact (86-10) 6416-0880 for reservations.

44 TTGmice October 2013 Incorporating Luxury Travel The 22nd IT&CMA and 17th CTW Asia-Paciﬁc WWWITCMACOMsWWWCORPORATETRAVELWORLDCOM 30 September - 2 October 2014 Bangkok Convention Centre at CentralWorld, Bangkok, Thailand For The First 10 2014 Exhibitors Super Early Bird Special

Save USD 30 per sqm

Promotion Ends Plus! USD 8,000 Worth of Bonus Publicity 31 October 2013 and Airtime To 2014 Buyers, Media and All Other Delegates 2EGISTER/NLINE www.itcma.com s(ALF 0AGE&ULL#OLOUR!D %MAIL [email protected] In the 2014 event Show Directory for conﬁrmed booths 36sqm and larger 4EL (65) 6395 7575 s,OGO&EATURE"LACKAND7HITE In the 2014 event show directory s3TAR&EATURE)N4HE3HOW0REVIEW$ISTRIBUTED/N 3ITE Highlighting your organisation’s latest announcements, booth numbers and presence at the event sE$- "LAST4O!LL$ELEGATES0RIOR4O4HE%VENT Featuring your very own customised message *eDM creative to be supplied by exhibitor

Exhibitors MICE, Luxury Travel and Corporate Travel Buyers MICE, Luxury Travel and Association Corporate Travel Managers Conference Delegates Corporate Travel Professionals and Corporate Travel Suppliers Industry Media Scan This QR Code 4O&IND/UT-ORE!BOUT0ARTICIPATING!T4HE3HOW

Organised By Supported By Host Country

>U RXP[0Xa[X]T >U RXP[ET]dT >U RXP[

Royal Wing Suites & Spa, Pattaya, Thailand

Parkroyal on Beach Road, Singapore Grand Hyatt Hong Kong

Courtyard by Marriott InterContinental Grand la carte; Splash Pool Bar for wine; al Wing Suites & Spa has com- and Pier 36 Lobby Lounge. pleted its renovations. It now has Pune Chakan, India Stanford Hong Kong www.novotel-danang-premier.com a new, exclusive entrance that Marriott International has After the recent completion of a boasts a waterfall, richer colours launched Courtyard by Marriott refurbishment project costing over Parkroyal on Beach and surrounding greenery. The Pune Chakan in the automobile HK$200 million (US$25.8 million), Road, Singapore Presidential suites have been and manufacturing hub of Cha- the InterContinental Grand Stanford redesigned into a three-bedroom kan, making it the Indian city’s Hong Kong now offers 389 re- The Ballrooms at Parkroyal on Presidential Heritage Suite and maiden international business ho- freshed Premier rooms and suites. Beach Road, a new stand-alone a two-bedroom Presidential tel. It features 175 rooms including Room layouts have been altered to event facility that is connected Platinum Suite. The accompa- 12 residential suites, and 1,089m2 enhance the rooms’ spaciousness to the hotel via a skywalk, has nying Presidential Salas offers 2 of indoor and outdoor meeting and offer clear views of Victoria opened. Set over 576m , The luxurious Thai-style beachside space. All-day dining restaurant, Harbour. The rooms also sport a Ballrooms comprises a spacious relaxation. Other facilities that Momo Café, offers international, new interior design and modern reception area, two pillarless have been revamped include the Indian and local specialties. conveniences including a Nespresso ballrooms – the Grand Ballroom Royal Wing pool and the Royal www.marriott.com coffee machine (suites only) and a and the Sky Ballroom – and a Wing Cliff Spa and Terrace @ multimedia LCD television. private boardroom. Both ballrooms Caprice. www.hongkong.intercontinental.com can be divided into six smaller www.royalwingsuites.com Grand Hyatt Hong Kong rooms. Altogether, the spaces can accommodate events with up to Guestrooms on levels 24 to 26 Novotel Danang Premier 860 guests. at Grand Hyatt Hong Kong have Han River, Vietnam www.parkroyalhotels.com Sheraton Qinhuangdao been renovated and now take Beidaihe Hotel, China on a new design that blends Located on the western bank of Raffles Hainan, China traditional and modern notes the Han River in Danang’s central The new 243-key Sheraton in an elegant, residential style. business district and offering 360º Located on Clearwater Bay, the Qinhuangdao Beidaihe Hotel Natural finishes and neutral tones views of its surroundings, the new 299-room Raffles Hainan offers is a 15-minute drive from the 2 of stone and timber, augmented Novotel Danang Premier Han River event planners a 790m ballroom, Qinhuangdao Economic & Tech- with rich colours and materi- is a 10-minute drive from Danang seven meeting rooms and a beach- nology Development Zone, 10 als, are used for the rooms and International Airport and one kilo- front pavilion ideal for product minutes from the Qinhuangdao corridor. A generously sized solid metre away from Danang Railway launches. Other facilities include Beidaihe Train Station and 45 timber table transforms easily Station. It offers 323 guestrooms seven restaurants and bars, and minutes from the Qinhuangdao from an in-room dining table to a and suites, each with either a a spa. Shanhaiguan Airport. Besides spacious and effective work zone. balcony or terrace, as well as more www.raffles.com/hainan 1,800m2 of event space, the Spectacular views of the Victoria than 800m2 of flexible meeting hotel also features a business Harbour and the city skyline are space that can accommodate up Royal Wing Suites & centre, a variety of F&B outlets, also maximised throughout the to 830 guests. F&B options include spa, gym and heated indoor new rooms. The Square, serving local and Spa, Pattaya, Thailand pool. www.hongkong.grand.hyatt.com international food either buffet or a The Royal Cliff Hotels Group’s Roy- www.starwoodhotels.com

46 TTGmice October 2013 Packages

SINGAPORE

Parkroyal on Beach Road has rolled out a residential meeting package for its new stand-alone events facility, The Ballrooms. Priced from S$90++ (US$70.60++) per person per day, the package includes free ﬂow of coffee and tea, coffee breaks with snacks in the morning and afternoon, buffet lunch at Plaza Brasserie, a welcome cocktail at Club 5 and two complimentary room upgrades to the next room category. A one-hour cocktail reception at the poolside, with free ﬂow of soft drinks and canapés, can be added to the programme for S$25++ per person. A dinner and dance package is also available from S$68 per person for an international buffet dinner and S$680 per table of 10 for a Chinese set dinner. Terms and conditions apply to these packages.

Email [email protected]

CHINA

The Portman Ritz-Carlton, Shanghai has reintroduced its Shikumen meeting package, which combines business events with an insight to the city’s architectural heritage. Available for half-day and full-day meetings with rates starting from RMB910 (US$149) per guest, the package includes use of a meeting room with standard audiovisual equipment and amenities, a specialty Shikumen themed coffee break, lunch, and a Shiku- men day tour including transportation and guide, among others.

Email [email protected]

CHINA

Park Hotel Group is offering complimentary use of a meeting room with a minimum booking of 20 room nights at its properties in China – Grand Park Kunming, Grand Park Wuxi and Grand Park Xian. In addition, a 10 per cent discount on the hotel’s gourmet menu is available. Bookings must be made before October 31 and the event must be held by December MACAU 31. Other terms apply. Email Grand Park Kunming – [email protected] / Grand Park Sheraton Macao Hotel, Cotai Central is Wuxi – [email protected] / Grand Park Xian – bqt.gpxa@ parkhotelgroup.com offering up to two full days of free meeting services for bookings of at least 50 rooms for two nights’ stay. The beneﬁt is part of Sheraton Macao Ho- tel, Cotai Central’s Meet for Free programme, which aims to incentivise meeting planners to hold their events at the property. Priced from HK$1,300++ per room per THAILAND night, the offer includes full-day use of a Kirimaya Golf Resort Spa and Muthi Maya Forest plenary room (maximum two free days), Pool Villa Resort, luxury properties close to a UNESCO World Herit- age national park and mountain ranges in Khao Yai, are offering a weekday welcome coffee/tea each morning, morning corporate retreat offer, valid from September 1, 2013 to February 28, 2014. The offer is priced from 18,800 baht (US$616) for a Kirimaya Plantation and afternoon coffee breaks, complimentary View Single room and 31,000 baht for a Muthi Maya Forest Pool Villa single room. The package includes two nights’ accommodation, daily buffet break- buffet lunch and use of basic audiovisual fast, two buffet dinners with soft drinks, a full-day meeting with two coffee breaks and lunch over two days, one set of standard audiovisual equipment and complimentary Wi-Fi access. equipment. Terms apply. A minimum booking of 10 rooms is required to access the offer. Other terms apply.

Contact [email protected] and [email protected] Email [email protected] Have a red hot deal on hand to offer event planners? Send details to [email protected] and we may just share it on Packages.

October 2013 TTGmice 47 Case studies Women Deliver 2013 Executing numerous quality dining events on time is a challenge for Kuala Lumpur Convention Centre, but the venue rises to the occasion, discovers S Puvaneswary

omen Deliver 2013, hailed as “Our kitchens were kept busy prepar- the decade’s largest meeting Event ing 1,700 lunch boxes of different menus Wfocused on women’s health and Women Deliver 2013 daily, each comprising a main course, empowerment, boasted a gathering of No. of delegates salad and dessert as well as muesli bars more than 3,500 attendees when it took Over 3,500 pax and apples on the go. These were for del- place at the Kuala Lumpur Convention egates who attended lunch seminars. At Centre in Malaysia. Venue the same time, in two exhibition halls, we The event utilised the entire Centre, fea- Kuala Lumpur Convention Centre had to deliver standing buffets for 1,800 turing more than 100 sessions led by some delegates every day,” said Lim. Date of the world’s leading voices on girls’ and May 28-30, 2013 To cope with the F&B requirements, women’s issues such as Melinda Gates, 51 full-time chefs worked almost round co-chair of the Bill & Melinda Gates Foun- Objectives the clock and a pool of casual labour was dation; Chelsea Clinton, board member The global conference is one of the utilised to help out in the kitchens, move of the Clinton Foundation; Babatunde Oso- world’s largest gatherings of policy- food items to various venues and set up timehin, executive director of the United makers, advocates and researchers, venues for meetings and breaks. focusing exclusively on women’s Nations Population Foundation; and Cecile health and empowerment to date According to Lim, months of plan- Richards, president of the Planned Parent- ning went into F&B logistics. He said: “We hood Federation of America. Malaysian Challenges had to ensure that the food was always prime minister, Mohd Najib Abdul Razak, The Centre’s kitchens are put to the delivered on time and at the right tempera- led the opening ceremony. test with 41 breakfast sessions, 28 ture. We also had to be sensitive to the Due to the high-profile attendees, cocktail receptions, one networking dietary requirements of delegates from 149 dinner and several standing buffet security was tight and only delegates were lunches countries. Understanding that everyone allowed entry into the venue. has their own preference, we opted for a Besides the security issue, the biggest Quick turnaround is also needed to combination approach, offering a variety challenge the Centre faced during the con- clear the halls that are being used for of local and international fare as well as ference was the need to cater for numer- a variety of back-to-back functions vegetarian and gluten-free options.” ous dining events on time. Deputy general manager Alan Pryor Describing the complexity of operations, added that the Centre took an innovative executive chef Richmond Lim, said: “On minutes to transform layouts. approach to lunch service. the first day, we had to cater breakfast for Lim said: “On the second day, we had A standing lunch was provided for the partner’s programme. It involved five to cater 16 breakfasts and come evening, 1,800 delegates across four exhibition different menus at five locations over two we did seven cocktails and a street fair for halls, allowing delegates the opportunity floors. In the evening, we had to cater 15 dinner. We offered a variety of local dish- to network and continue browsing the cocktails, all happening at the same time es, including satay, for 3,500 delegates. It exhibition booths. over two floors.” was a challenge to serve up 18,400 sticks Jill Sheffield, president of Women As the same meeting venues were of grilled satay and keep them hot while Deliver, commented: “It was the perfect being used for back-to-back cocktail func- retaining moisture during the course of the venue for our meeting (and we achieved) tions, the Centre’s staff had less than 30 dinner. wonderful outcomes.”

48 TTGmice October 2013 Perfect China Leadership Seminar 2013 Private, public sectors in Sydney join hands to deliver a unique incentive experience for more than 3,000 top achievers from Perfect China, writes S Puvaneswary

ridgeClimb Sydney operated on ‘super capacity mode’ over four days Bin July this year to enable 2,100 top achievers from Perfect China to success- fully scale the Sydney Harbour Bridge. That dedication from BridgeClimb Sydney resulted in a proud moment for both Per- fect China and the Australian city – Perfect China became the largest corporate group to ever scale the iconic attraction. BridgeClimb Sydney was just one of many local suppliers in Sydney that went out of their way to make the dreams of these incentive winners come true, said Lyn Lewis-Smith, CEO of Business Events Sydney. For these Chinese top achievers, their programme in Australia included exclusive sight-seeing tours that were out of reach for the average tourist. For example, Tobruk Sheep Station in Maroota, New South Wales was hired exclusively for the group to experience rural Australia. Just as how the delegation was split tural benefits of hosting such a prestigious into smaller numbers for the Sydney Event event, Business Events Sydney and Desti- Harbour Bridge adventure, participants Perfect China Leadership nation New South Wales worked closely Seminar 2013 were also divided into manageable group with Perfect China to ensure that the client sizes for the programme at Tobruk Sheep No. of delegates felt supported and appreciated, as well as Station. That ensured a smooth-running More than 3,000 excited about visiting the harbour city. activity that was not plagued with long “As a result, Perfect China saw a 20 queues. As such, all delegates received Destination per cent growth in performance and a 20 personalised attention. New South Wales, Australia per cent increase in qualifiers for the trip Some 500 delegates travelled to the Date after it announced that the 2013 incentive station daily, where they were welcomed July 11–17, 2013 would be held in Sydney. These statistics by stockmen on horseback who led them are testament to Sydney’s iconic status as from the gate to the homestead. They got Objectives one of the world’s most desirable destina- to witness and participate in a variety of To motivate and reward staff through tions, and its ability to deliver real returns activities such as sheep rearing, damper unique experiences to corporate clients.” and billy tea cooking, bush dancing and Challenges An impressed Koo said: “All visa sheep mustering. Participants were also Personalised attention for every applications were approved in a short divided into smaller groups for up-close delegate and a smooth programme time, and none were rejected. Business encounters with koalas and an array of without long queues must be Events Sydney and Destination New South farm animals. ensured; unique tours that are not Wales also provided us with promotional Another unique activity was created available to the average tourist must activities, collaterals and media coverage be created at Darling Harbour where a large pub- which enhanced our corporate image in lic space was cordoned off to allow the Australia. 3,000-strong incentive group to welcome Lewis-Smith said: “The Perfect China “(We chose) Australia as an incentive Perfect China chairman, Koo Yuen Kim, Leadership Seminar gave Sydney the destination because of its (experienced) and other top officials who had arrived by chance to showcase the strong connec- MICE facilities and track record of success- boat. A high-speed water display com- tions across government and industry sup- ful large-scale incentive tours. Selecting plete with jet boats, speedboats, fireworks pliers and how the city works in unison to Australia gave our distributors a holiday of and acrobatics completed the memorable add value to visiting events. a different kind, with plenty of fun experi- experience. “Understanding the economic and cul- ences.”

October 2013 TTGmice 49 Over coffee with...

This is a generation that is far more comfortable doing business, making sales and conducting important conversations through virtual means. Kelly Kuhn Generation Y – people born between 1982 and 2000 – is the fastest growing segment of the modern workforce. Carlson Wagonlit Travel’s Asia-Paciﬁc president, Kelly Kuhn, tells Karen Yue what that means to the consumption of business travel and corporate meetings

How are Generation Y travellers impacting the meetings or monthly calls instead of flying everyone to meet all the time. business? What comes to mind immediately? The way I see it, virtual meetings will help to fill the gap in ca- The rapid rise in the use of video conferencing. The technology is pacity and allow more connections between people. You can now fast improving and it is inexpensive to use. Young people – Gen- have more conversations with people, which may not have been eration Y – are more comfortable with using that technology to possible in the past because the flight was full or because your have effective meetings, than to have traditional meetings where company was trying to control cost. You can now have better at- one gets on a plane and travels to customers, shakes their hands tendance at meetings and events in a more cost-efficient way. and closes a deal face-to-face. That’s just as well, as companies are always under pressure to But when this generation of people does travel for look for ways to be more effective in their spending. Virtual meet- business, what do they look for in a product? And are they ings will play a very important part in how businesses conduct brand loyal? their meetings. They are not brand loyal and I know this is true for many differ- Clients are now looking at how to incorporate virtual meet- ent (product) sectors. They look for features and functionality ings into their corporate policy and working out how their travel above the brand. They want hotels that offer really fast Wi-Fi and partners can help manage that. really convenient locations, for instance. They want airlines that offer the best selection of flight times, and they are used to flying If virtual meetings are the future with this generation, what with low-cost carriers. will happen to corporate travel suppliers like airlines? I’ve also noticed that social media content is a big factor in You know, every flight I’ve been on recently was full, especially Generation Y’s travel decisions. They will find out where their in Asia-Pacific. Hotels and airlines here have become really good friends have stayed in a destination, and that information can at managing their yield, and are able to make sure their capacity influence where they choose to be accommodated for leisure perfectly matches demand. That’s why prices are projected to rise and business. I find that very interesting. I work hard to keep my in major business cities in this region. leisure side of life separate from my business movements, but this Business travel takes up time too. Here at CWT (Carlson Wag- generation of people melds both together. onlit Travel), our executive team sits in all continents and we can- So what we have done is to create a tool called CWT Hotel In- not possibly meet as often as we need to. So we have bi-weekly tel (launched November 2012), which incorporates a hotel review

50 TTGmice October 2013 function into a controlled corporate environment. It allows the outside of policy) was a less than two-per-cent variance between client to promote preferred properties in the programme while (the age groups of) 35-45 and 45-55. enabling travellers to share with colleagues reviews on hotels I think one of the common misunderstandings of this genera- they have stayed at. It is very cool, as it allows Generation Y tion is that its people do not want to follow rules. I think the travellers to do what they like – i.e. to share product reviews – real rebels who will push the boundaries of communication and while driving policy compliance. change the way people meet are those of the next generation, L’Oreal in France is one of the companies piloting it right those who will join the workforce in 10 years’ time. now. It believes that if it doesn’t do this, it will lose its Genera- I think Generation Y travellers just want things at their con- tion Y travellers to outside the policy. L’Oreal wanted good infor- venience. If all the information is easily available to them, and mation and to give good feedback to its preferred hotel partners, if the company makes it fun for them to comply, they will book and CWT Hotel Intel is a really good way to gather that precious within policy like everyone else. feedback. How do you make complying with travel policy fun? Will CWT be developing more tools for smart devices, We are just rolling out the idea of gamification – creating a gam- seeing how addicted this generation is to apps? ing environment to encourage travel policy compliance – in the I remember a recent GBTA survey saying US and will eventually bring it to Asia. that China will surpass the US in busi- Travellers who book according to policy ness travel spend in the next couple of “Our customers are getting can earn points, compete against col- years, and none of that travel is being leagues who also travel, and win some- booked on a computer today. Bookings younger and, indeed, our thing that is determined by the company. will leapfrog computers and laptops and employees must reflect the This appeals to the nature of Generation go right to tablets and phones. Y people who are used to gaming. The need to get really good informa- age of our customer base.” A programme like this also makes pol- tion on a tablet or phone, and to be able icy education fun. Nobody is interested to make a booking on smart devices, is in reading 150 pages of compliance rules, the future. but make it a game and people are more likely to remember who Across the world, we have deployed a new app called CWT their preferred suppliers are. To Go. It is very cool. I use it for all my trips. It is especially useful when there is a flight delay, as I will be the first to be It takes the young to understand the young. Is CWT bring- informed of it, before the announcement is even made at the ing in new blood to find ways to reach out effectively to airport. I can research alternative flights right away, as well as Generation Y travellers? look for hotels and ground transport, although I cannot make a Our customers are getting younger and, indeed, our employees booking. Yet. We are working on that now. must reflect the age of our customer base. Our head of social me- The check-in alert is also a delight. I’ll get this alert 24 hours dia for the region, for instance, is in her mid-20s. She’s fantastic before my flight, and when I click on it, I will be taken straight and incredibly creative. to the airlines’ website. All my information is captured on the Here in Singapore, we have great programmes with the local website and I can just pick my seat and check right in. It is pow- universities and the Ministry of Manpower that provide intern- ered by Worldmate, a publicly available app that is also owned ship and on-the-job training opportunities. by CWT. Generation Y is our future. These people will be the ones who Last September, we launched CWT Online, an online booking will talk to our next generation of clients, the travel managers, tool just for China-based business travellers. It is available in who are from the same generation. They will be the ones speak- both English and Mandarin, and users can book with this app. ing the language of the new workforce. We are the first to do this, although I imagine someone else will Oh, guess what? Nobody says ‘cool’ anymore. do something similar eventually. For now, it is fun to be first- mover. Oh dear. I say ‘cool’ all the time! (Laughs) Me too! We really are so uncool. So, technology is king when it comes to pleasing the We have only just started this exciting new programme to Generation Y traveller then. bring Generation Y into our company, whether they are still in Exactly. Technology will help companies accommodate Genera- university or have graduated, through active internships. We aim tion Y travellers. If travel information is easily available and to get them interested in the travel industry, specifically in sales (booking tools) appear to be customised for them, rather than and programme management. something basic, these travellers will be even more interested in using it and keeping to policy. How have such internship programmes helped CWT? Our head of innovation here, who is part of our global innovation Generation Y individuals are generally known to prefer team, had two interns recently for two months. One of them was breaking with tradition and to want greater control of their a boy from UCLA (University of California, Los Angeles), who lives. Even with such cool booking technology, do you worked on finding out what sort of technologies and applications suppose they will still demand freedom in travel booking would be important to the next generation of travellers (during and therefore prefer unmanaged travel? his stint with us). He conducted surveys and talked to our clients. We asked that question in our recent travel industry forecast and CWT To Go and CWT Hotel Intel are some of the tools that found that they were not any more inclined to book outside of came out of our innovation team. We are now testing an idea that policy than any of the other age groups. (The tendency to book allows one to book door-to-door.

October 2013 TTGmice 51 Appointments

Patrick Martinez David Traynor Peter Katusak-Huzsvar Jürgen Dörr Gilbert Chai

Frederick de Marcy Chelin Kamal Silva Bertrand Margerie Nattakorn Jaikeaw Stephan Fässler

AUSTRALIA appointed Jasper Kok MALDIVES & marketing for the for InterContinental Senior AEG Ogden and Peter Marx direc- Thanos Lionsatos has Viceroy Hotel Group. Aqaba Resort, Jordan. executive, Geoff Don- tor of F&B and execu- joined Dusit Thani aghy, has been elected tive chef respectively. Maldives as director Kamal Silva has joined Nattakorn Jaikeaw AIPC president. Based Kok was F&B manager of sales & marketing, Shangri-La’s Rasa has been promoted to in Sydney, he succeeds at the Soneva Fushi on bringing with him more Sentosa Resort & group director of sales Edgar Hirt from Ham- the Kunfundhoo Island than 20 years of hospi- Spa, Singapore as – south region of Mer- burg, Germany. in the Maldives. Marx tality experience. He has executive chef. He has cure and Ibis Erawan joins the soon-to-open worked for hotel groups 22 years of culinary Thailand, where he CHINA resort on Bintan island such as Oakwood and experience and was last will manage the sales Morgan Lin is now from Mia Resorts in Hilton Hotels & Resorts. executive chef at The strategy for Ibis hotels resident manager of Vietnam. Fairmont Empress Ho- in south Thailand. Nat- Pullman Sanya Yalong MAURITIUS tel, Canada, where he takorn was group assis- Bay Resort & Spa. He Shangri-La Hotel, Frederick de Marcy managed over 80 chefs. tant director of sales – was hotel manager at Jakarta has named Chelin has been ap- leisure at Ibis & Mercure Amanfayun, Hangzhou. Jürgen Dörr its new pointed director of Pan Pacific Singapore Erawan Thailand. general manager. Dörr sales & marketing for has appointed Kurt Patrick Martinez now has 20 years of hospi- Outrigger Mauritius Macher resident man- Ramada Khao Lak, leads Grand Kempin- tality experience. He Resort and Spa, which ager. He joins from The has appointed Ste- ski Hotel Shanghai, was general manager will open in December. Peninsula Hong Kong phan Fässler general while David Traynor of Shangri-La’s Mactan He has eight years of where he was executive manager. He has held joins the team as direc- Resort and Spa in Cebu, hospitality experience assistant manager. executive positions tor of sales & market- the Philippines. and joins from Star- with Amari, Sofitel and ing. Traynor previously wood Hotels & Resorts THAILAND Dara Samui, and was held the same title at MALAYSIA where he was director Mövenpick Resort last F&B manager at the Shangri-La Hotel and Dorsett Grand Subang of corporate and group & Spa Karon Beach Hilton Maldives Irufushi Traders Hotel in Macau. has appointed Gilbert sales over the last four Phuket has appointed Resort & Spa. Chai director of sales years. Bertrand Margerie W Guangzhou has & marketing. Chai has resident manager. With UAE made Peter Katusak- worked with numer- SINGAPORE 26 years of hospitality Julia Alvaro is now Huzsvar general man- ous international hotel Andreas Kohn is experience, Margerie director of sales & ager. He joins from W St groups such as Pan now director of sales has worked for interna- marketing at Dusit Petersburg. Pacific Hotels & Resorts, & marketing for the tional hotel companies Thani Dubai. She was Shangri-La Hotels & Re- Mandarin Oriental, across Europe, Africa last with Radisson Blu INDONESIA sorts and Nikko Hotels Singapore. He was last and the Middle East. He Media City in the same The Sanchaya has International. regional director of sales was resident manager role.

52 TTGmice October 2013