United expanding IFE offering

By Rick Lundstrom on August, 20 2015 | Inflight Entertainment

United Airlines is expanding its United Private Screening in-flight entertainment selection with the launch of free personal device entertainment on two-cabin United Express regional jets

Some of the improvements will be expanded HBO programming; and exclusively curated content from Vevo, the music video and entertainment platform.

United currently offers free streaming entertainment on more than 200 aircraft with television shows and movies available for streaming directly to travelers' laptop computers and iOS and Android mobile devices.

Passengers on flights with personal device entertainment may enjoy popular films like Birdman, The Second Best Exotic Marigold Hotel and the trilogy, as well as child-friendly favorites such as Alexander and the Terrible, Horrible, No Good, Very Bad Day and The LEGO Movie. Popular television shows are also available and may include HBO's and The Jinx: The Life and Deaths of , Mad Men, Orange is the New Black and other hit shows. Available HBO entertainment includes full seasons of popular television shows such as Entourage, and .

"Whether they travel for business or pleasure, we're designing United Private Screening to ensure our customers have access to content that is entertaining, interesting, wide-ranging and relaxing," said Scott Wilson, United's vice president of merchandising and eCommerce in last week's announcment. "Our ongoing expansion of personal device entertainment and the additional HBO and Vevo content provide our customers more in-flight entertainment choices than ever before."

United has begun rolling out personal device entertainment on its fleet of more than 120 Wi-Fi equipped E170, E175 and CRJ700 regional jets, with more than half of the aircraft now offering free streaming entertainment. The airline plans to offer the service on all Wi-Fi-equipped regional jets by the end of this week.

The launch of personal device entertainment on regional jets follows United's introduction this year of an all-new Premium-cabin experience on United Express, featuring freshly prepared meals served on chinaware on regional jet flights of at least 800 miles.

Meanwhile, United is in its second year as the official airline of the Tribeca Film Festival. Flights with live television seatback on-demand entertainment and personal device entertainment offer unique in- flight content curated by Tribeca, including independent feature narratives and documentaries as well as short films.

This summer, United also launched a pilot program offering tablets for rent on 777 flights between the continental and Honolulu and between Honolulu and Guam. The 8.4-inch tablets contain stored entertainment, including television shows, movies and games.

United aircraft offer several in-flight entertainment options, with Wi-Fi also available on 85 percent of mainline aircraft and regional jets receiving the technology. In addition: United plans to install 1

Copyright DutyFree Magazine. All rights reserved. personal device entertainment on more than 650 mainline and regional aircraft, including its intercontinental fleet; The airline operates more than 200 intercontinental and p.s. Premium Service aircraft with seatback on-demand entertainment; and another 227 mainline aircraft offer live television.

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