BROADCASTING Aaadasurr the BUSINES)Ii and RADIO E O COLLEGE>Rge

OCTOBER 13, 1958 THIRTY -FIVE CENTS BROADCASTING aaadasurr THE BUSINES)ii AND RADIO E o COLLEGE>rGE. IORNlN6S1DE _ fa.rc;t LIBRARY a äplcu;aroá T('T!y °°it0 . --- sT- 'rssrsrtia.AL TvB flips open the record in inter -media fight Tor gets Page 33 Why Reynolds Metals plunked down $6 million plus for radio -tv Page 36 Interview: the paradox of high price for low cost -per- thousand Page 58 FTC gets tough, lays down rigid rules for price advertising Page 106

It says IN EACH OF FOUR MAJOR MARKETS... THE STORZ STATION IS FAR AND AWAY THE MOST LISTENED TO.

MINNEAPOLIS -ST. PAUL . . . WDGY is first morning NEW ORLEANS . WTIX is first all- day -metro and first afternoon . first all -day with a 32.8',3 average area. BULLETIN: New 52- County Area Pulse (Texas to Florida) Hooper. First on Pulse, too ... and first 175 of 240 daytime Pulse shows WTIX way out front morning, afternoon, evening. That's ;/a hours. 60,000 watts plus 60,000 watt personalities. Talk to Blair, what 5,000 watts and 690 kc. have done! Other data: Hooper: or General Manager Jack Thayer. 32.8%. Pulse: 360 of 360 daytime y. hours; 499 of 504 overall V. hours. Talk to Adam Young ... or WTIX General Manager Fred Berthelson.

KANSAS . CITY WHB is first all -day. Proof: Metro MIAMI . . . WQAM is first . . . all -day. Proof: Hooper Pulse, Nielsen, Trendex, Hooper; Area Nielsen, 96- county Area (40.5%) ... and first in 264 of 264 quarter hours; Pulse ... 432 Pulse. All -day averages as high as 48.5':. (Nielsen) Note too: of 432 quarter hours; South & Central Florida Area Pulse . 50.2% of men and women who listen to top 4 K.C. radio stations also Trendex. Next time you're in Miami, hear for yourself the listen to WHB. You get coverage, audience, men and women -on sounds that make it so. See Blair ... or General Manager Jack WHB. See Blair or General Manager George W. Armstrong. Sandler. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. COMING WHB., Kansas City SOON: REPRESENTED BY JOHN BLAIR i CO. WTIX New Orleans TODAY'S REPRESENTED BY ADAM YOUNG INC. KOMA WQAM Miami TODD SrOR... REPRESENTED BY JOHN BLAIR & CO. This gallery of famous faces points up a pet theory of ours. Way we see it, most television stations today are up to their transmitters in half -hour run -of- the -reel dramas, and long -long, late -late movies. A good deal of it pap.

As most of the popular magazines have discovered, there's been a wide swing in readers' tastes from fiction to feature. The same, we think, holds true for viewers. get the picture? They're looking for what could be called Realism ... articulate people discussing current subjects without the stranglehold of network J censorship ...and great artists performing LIVE with the electric immediacy of the theater.

Some three years ago, KCOP originated Live Personality Shows in Los Angeles, and we've gone strong for them since. Currently, Tom Duggan and George Jessel, and their starspangled guests spin out 13 night -hours of delightful entertainment each week. And more cooking.

As a Hollywood station, we've been fortunate in having our studios graced by the most illustrious

guests in showbusiness .. . as these pictures verify. We'd need several more pages to show them all.

There's more to come in ouI Fall picture and we think it's sharp and entertaining.

IKCOP

1000 N. CAHUENGA, HOLLYWOOD 38, CALIFORNIA

Represented nationally by Edward Petry & Co., Inc. c

M TV Strategically located to exclusively serve LANSING.... FLINT.... JACKSON

Basic

COVERING THE NATION'S

MARKET

Represented by th P.O.W. COIeMI

Published every Monday, 53rd issue (Yearbock Number) published in September by BROADCASTING PUBLICATIONS INC.. 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. e,

co u-rs-r)^. NI ED I NI

40-4

Every fall, football rivalry is foremost in its appeal to American sports enthusiasts. Equally outstanding in its field is WGAL-TV's unique multi-city coverage which costs you less by far than single-city coverage. Pioneer Channel 8 station WGAL-TV is first with viewers in Lancaster, Harrisburg, York, as well as in numerous other cities including: Reading, Gettysburg, Hanover, Lebanon, Chambersburg, Lewistown, Carlisle, Shamokin.

$6 2/3 billion annual income $3 3/4 billion retail sales 9.42,661 TV sets AMERICA'S 10th TV MARKET

" " READING mown HARRISBURG mmmmm ... -. WOF TV samonsuas LANCASTER cn. CHANNEL 8-Lancaster, Pa. YORK NBC and CBS

MOWN Tn

STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Page 4 October 13, 1958 BROADCASTING closed circuit.

CARRYING THE WORD Decision of however, can not be taken until return of more, WCOP Boston) is shifting from net- CBS to drop one of its two uhf stations FCC Chairman John C. Doerfer from Eu- work to selective spot radio effective this (ch. 18 WHCT-TV) and affiliate with ch. 3 ropean telecommunications conference in month. Through Lake- Spiro-Shurman Inc. WTIC -TV Hartford (story page 120) was Geneva, expected in mid or late Novem- it plans to spend roughly $500,000 in ra- received with mixed feelings at FCC. ber. To be determined is future course of dio spot in lieu of like amount expended Members of FCC were personally told of allocations, i.e., whether there should be during past two years on news sponsor- move last Thursday by William B. Lodge, mixed uhf -vhf assignments in specific mar- ship of NBC's weekend Monitor. CBS vice president of affiliate relations and kets, whether uhf should be abandoned, engineering, and Joseph H. Ream, Wash- which inevitably would mean shorter vhf SECOND LOOK More than cursory at- ington vice president. Concern was ex- separations and use of directional anten- tention is being given by FCC to Storer pressed over effect of another uhf station nas, or whether, to provide freer com- Broadcasting Co.'s $4.4 million -plus pur- demise upon mixed allocations structure petition everywhere, there should be full chase of ch. 6 WITI -TV Milwaukee and and in light of FCC's current consideration transition ultimately to uhf. related plan to sell or abandon ch. 12 of both Network Study Report and cur- WVUE (TV) Wilmington-Philadelphia, rent but unrelated reappraisal of uhf-vhf FCC staffers working on tv allocations which went dark Sept. 13. FCC considered allocations. problems are wearing broad smiles these WITI -TV transfer last Wednesday and, days. Reason is that Commission has au- after animated discussion, decided to defer By dropping Hartford uhf, CBS evens thorized them to spend $10,000 to buy na- action until this week. Comr. Robert T. count with NBC, which on Oct. 1 went tionwide, county-by- county Nielsen Cover- Bartley apparently is winning support for dark with its ch. 17 WBUF-TV Buffalo age Study No. 3 [LEAD STORY, August 25]. his long -held view that when multiple and affiliated with ch. 2 WGR-TV. Each For first time, FCC staff feels, it will have owner seeks to buy additional facilities, network now is operating one uhf -NBC's tool giving them hard and fast figures on hearing ought to be held to develop full ch. 30 WNBC (TV) Hartford -New Britain people's viewing habits area by area and information. and CBS' ch. 18 WXIX -TV Milwaukee. more particularly how uhf stacks up with lifting sta- vhf Since 1952 of freeze, 144 uhf both in viewing and in set distribution. While not much has been said about it, tions and 33 vhfs have been deleted, ex- RCA has embarked in astronautical field cluding CBS Hartford station. ACTION It looks as though FCC, at with plans for vast expansion. It has estab- long last, is going to act on revision of lished new Astro- Electronics Div. at STRATEGIC RETREAT It's consid- archaic license renewal forms which re- Heightstown, N. J., about five miles from ered virtual certainty that before general quire stations to give accounting of pro- its Princeton laboratory. While it now is meeting of affiliates in New York Oct. grams by categories and commercial vs. utilizing plant on about five acre site, 22 -24 NBC -TV will come out with fresh sustaining, public service, etc. Revision of housing staff of 120, it has acquired 70- statement on 1959 Daylight Saving Time forms has been kicking around for several acre area in anticipation of expansion in plans, at least its proposal to [EDITORIAL, Oct. con- newest of scientific industrial fields. have Standard Time stations pay line tended it had been preoccupied with higher for delayed programs in DST charges priority assignments and could not com- DID ROOSTER LAY EGG? Not if DEADLINE, Aug. months [AT 18]. Original plete its recommendations after confer- impact was what WJZ -TV Baltimore had proposal, it was estimated, would have cost ences with Budget Bureau and Advisory in mind when it distributed live roosters to NBC -TV's approximately 115 Standard Council on Federal Reports, but FCC last agency people and others last week to pro- Time affiliates 51/a % of their network week staff to get told busy. mote its fall program schedule as "some- revenues. Since then, CBS -TV has taken thing to crow about." Some recipients, position that delivery of programs is "basic Look for early assignment of Charles chicken -hearted, protested such treatment responsibility" of networks and announced H. Colledge, NBC vice president in charge of fowls; others thought it "dramatic pro- it will spend over $1 million for extra of tv network facilities operations, to im- motion." But nobody questioned that circuits and videotape operation in 1959 ar- portant post in RCA Industrial Electronic rival of chickens created attention (and no DST period without asking affiliates to Products Div., headed by Ted Smith. Move little consternation in some cases). Disposi- defray any part of cost [AT DEADLINE, is expected about Nov. 1. Mr. Colledge's tion varied. In New York one agency Sept. 8]. ABC -TV officials have said that successor at NBC not yet designated. called humane society pick -up service, was they too will stick to no- charge policy. told that at $1 per call society had already COX REPORT While no deadline has picked up 21 roosters. In move to beef up its sales department, been set, Senate Commerce Committee CBS -TV network is expected shortly to staff report of Kenneth Cox, Seattle attor- Color television set owners constitute vice move Ed Bunker, now president and ney, and Nicholas Zapple, committee com- elite and influential market, better paid, of affiliate relations [see OUR director RE- munications expert, should be completed better educated and more civic-minded SPECTS, page 28], into new, important sales within next few weeks. Mr. Zapple con- than average citizen. This tentative find- post, working with sales vice president ferred with Chairman Warren G. Mag- ing from preliminary report on NBC- Tom Dawson. When move comes -about nuson (D- Wash.) and Mr. Cox in Seattle BBDO "Colortown, USA" project, issued middle of this month -Carl Ward is slated during past fortnight. Mr. Cox bore brunt two years ago [ADVERTISERS & AGENCIES, to move up from national manager of of interrogation of witnesses in all phases Oct. 15, 19561 is understood to be con- affiliate relations to take over Mr. Bunker's of television during proceeding, which ran firmed and documented in first formal job. intermittently for three years. He was "Colortown" report, due for release today given carte blanche by committee before (Monday). Findings will be promoted TV TARGET DATE to To expedite new adjournment last August to issue report as show sponsors that by using color they evaluation of tv allocations, FCC will meet staff document. get something extra while at same time in- periodically with its special staff in hope creased use of color should help build of action by year end. First such session Plough Inc., drug -proprietary firm, color tv audiences. At present, cost of probably will be held this week, at which which owns four radio stations (WMPS color on NBC is basically same as black - staff will give status report. Final action, Memphis, WilD Chicago, WCAO Balti- and- white.

BROADCASTING October 13, 1958 Page 5 October 24th, 1945. was the day of the first telecast on WJHK -TV. Since that date, WJ13K -T\' history has been one of steady advancement and performance in the I)et roil Market, consistently Detroit's No. 1 audience rated station, just as it is in the latest ARP '.August, 198. Today WJ13K -TV is Michigan's only fully equipped color station a and ]Michigan's only television operation with video -tape .','. facilities. This progressive leadership will continue to give <1...'....*:'_.s'.s the finest and most advanced television to 1.900,000 'I'V homes-and sides results for WJHK'l'y advertisers in the 'w % tit ec 1" -'E 'C

amois óïï oe c see

Corer Television WJBK -TV WJW -TV WSPD -TV WAGA -TV Del rait Clevele nd Toledo Atlanta

National Sales Offices: 625 Madison Ave., New ork 22, Plaza 1 -3940 230 N. Michigan Ave., Chicago 1, Franklin 2 -6493 THE WEEK IN BRIEF

It's War for Auto Dollar -New tv guns are rolled out in Price Must Be Right -Trade Commission orders "get tough" battle over Buick media allocations as TvB distributes file policy in policing fictitious pricing practices in all forms of of case histories demonstrating television's power to move advertising. Staff is sent nine -point guide to follow in crack- cars and its increasing share of the dealer dollar. Page 33. ing down on violators. Page 106.

Goes to Court Simplex appeals FCC ac- Reynolds' Mettle- Nation's second largest aluminum Muzak on -Firm its WBMF to go on multiplex company bares its broadcast teeth, explains why it spends tion ordering (FM) New York Page over $6 million in tv and radio to promote not only alu- operation. 108. minum usace, but also Eskimo Pies and "community goodwill." Page 36. ABC -TV Cranks Up VTR -All of its "Operation Day- break" programming, which gets underway today (Mon- day), and most existing daytime shows will be taped to Commissionable Confusion -Weiss & Geller sues former permit delivery to stations at same clock hours across client Bon Ami Co. to recover commissions past, present and country. Page 112. future; Bon Ami hints counterclaim is in works. Star of pending court battle is barter tv. Page 41. 'Plot' Aftermath -CBS Moscow bureau ordered shuttered as Russkies show pique at "The Plot to Kill Stalin." Kremlin From Smokes to Mouthwash, Cosmetics and Fizzies -R. gives Paul Niven walking papers, says in view of anti -Soviet J. Reynolds Tobacco merger with Warner- Lambert pends. CBS programs, network's Moscow bureau "unnecessary." Both are leading national advertisers in the broadcast media. CBS' Michelson views move as violation of principles of mu- Page 42. tual understanding. Page 113.

Sportsman and Lion Head -They team up in national spot Papal Recognition -Pope Pius XII was first pontiff to rec- tv spurt aimed at Christmas shoppers. A preview of a men's ognize electronic media as important factors in world wel- toiletries tv commercial. Page 42. fare. Besides his use of radio and tv, pontiff felt deep concern over maintenance of decency standards. Television records for history the final hours in Rome. Page 116. Carlock Quits-Leaves Calkins & Holden because of "differences" with his partners. It's reported that climax was fail- CBS Drops Hartford Uhf -Network to affiliate with ch. 3 ure of C&H to merge with Burke Dowling Adams. Page 46. WTIC -TV Hartford, only available vhf affiliate in market. Stanton says not to do so would risk "serious competitive What Price Competition?-Red Quinlan, American Broad- disadvantage for the indefinite future." NBC -owned uhf casting- Paramount Theatres vice president in charge of WBKB station is left competing with two v's in area, similar to (TV) Chicago, is a man who knows his corporate pressures situation NBC found untenable in Buffalo. Page 120. and lives to tell the tale. As his novel, The Merger, is readied for publication, Mr. Quinlan elaborates in a BROADCASTING interview on such tv pressure -builders as competitive pricing Everyman's Medium -Something about and the network -owned station's bread -and-butter assign- television brings out the artist in everybody ment. Page 58. The Merger reviewed. Page 25. and his brother, says Robert Jay Misch of Al Paul Lefton agency. To reduce the over- crowded field of experts, he suggests stern Boost -Company has some MGM -TV's Financial $750,- measures in MONDAY MEMO. Page 147. 000 allocated for new production of tv pilots, considers tape and is hoping for syndication to stations. Lurking over its MR. MISCH shoulder: parent Loew's corporate troubles. Page 85.

Part Il of NAB Conferences-Second half of autumn membership meetings opens today (Oct. 13) in Milwaukee, moving Thursday to Minneapolis, then to Boston and finally to Washington for windup of eight-meeting series. Page 88. DEPARTMENTS News Directors to Huddle -Radio- Television News Di- rectors Assn. convenes this week in Chicago with a full ADVERTISERS 8 AGENCIES 36 OPEN MIKE 30 agenda that includes further exploration of canon 35. Page AT DEADLINE 9 OUR RESPECTS 28 92. AWARDS 127 PEOPLE 134 CHANGING HANDS 121 PERSONNEL RELATIONS ... 125 CLOSED CIRCUIT 5 PLAYBACK 102 Making Progress -Depth study of fm by Indiana U. shows COLORCASTING 50 PROFESSIONAL SERVICES 126 medium is making progress in state, with 14 commercial sta- EDITORIAL 148 PROGRAMS 8 PROMOTIONS 129 tions in operation. Operating methods surveyed. Page 100. EDUCATION 128 STATIONS 120 FILM 85 TRADE ASSNS. 88 FOR THE RECORD 137 UPCOMING 136 GOVERNMENT 104 Space Tv Relays -Scientists see transoceanic television via IN REVIEW 15 passive reflectors orbiting around earth. Space seminar in INTERNATIONAL 114 Washington hears predictions that a number of satellites LEAD STORY 33 spinning around the earth be answer MANUFACTURING 117 may to getting tv across MONDAY MEMO 147 :(ABC the seas. Page 104. NETWORKS 112

BROADCASTING October 13, 1958 Page 7 results Products sell on Bartell Family Radio because programing is pointed toward results. Audiences are kept alert and responsive by the wonderful games for family fun -a built -in results producer! No passive listening here. But a constant panorama of excitement, compan- ionship, intelligence - packaged with show -, manship, scholarship salesmanship. Biggest audiences, richest audience composition are by -products of researched radio. Bartell Family Radio is your must -buy for BUYERSHIP, for sales results.

Bartell It... and Sell It!

BARTELL FAMILY RADIO COAST TO COAST

AMERICA'S FIRST RADIO FAMILY SERVING 15 MILLION BUYERS Sold Nationally by ADAM YOUNG INC.

Page 8 October 13, 1958 BROADCASTING at deadline

Gerity Joins NBC Protest Mack Illness Verified; Of Court's Philco Ruling Arraignment Set Nov. 7 BUSINESS BRIEFLY Michigan broadcaster joined NBC in Arraignment of former FCC Comr. Rich- Late-breaking items about broadcast asking U. S. Supreme Court to review lower ard A. Mack was set for Nov. 7 in Wash- business; for earlier news, see ADVER- court ruling that Philco Corp. has right to ington after Dept. of Justice attorneys told TISERS & AGENCIES, page 36. protest license renewals of WRCV -AM -TV U. S. District Court Judge John J. Sirica Philadelphia. Friday they had no objection to 30-day post- Gerity Broadcasting Co., owner of ponement request [AT DEADLINE, Oct. 6]. McCOYS' FOR P&G Procter & Gamble WNEM -TV Bay City and WABJ Adrian, Mr. Mack was indicted by grand jury for Co. signs to co- sponsor The Real McCoys both Mich., told court Friday if ruling is allegedly selling his vote in Miami ch. 10 on ABC -TV Thursday 8:30 -9 p.m. starting allowed to stand "doors will be opened case. Jan. 1 through Compton Adv., N. Y. Co- wide to an indeterminate number of per- At arraignment of Mr. Mack's friend and sponsor of show since premiere has been sons who will be given an opportunity to benefactor, Thurman A. Whiteside, Oct. 3, Sylvania Electric Products Inc. through J. harass the broadcast operations of Gerity Mr. Mack's attorneys told court former Walter Thompson, N. Y. Broadcasting Co. -and of other companies commissioner was in hospital and unable to similarly situated-in order to protect com- appear for 30 days. Physicians' affidavits 4 WEEKS FOR 5 -DAY Associated Prod- petitive positions in industries having no described Mr. Mack as suffering from ucts Inc. (5-day deodorant), West New relation to broadcasting." cracked rib and "emotional stress and York, N. J., said to be launching four - in about 30 markets Brief stated principal owner James Ger- anxiety." Government lawyer asked court's week spot tv campaign on 20, station breaks and ID's ity Jr. also was engaged in other businesses, permission to have Miami U. S. attorney Oct. using Agency: Grey among them meat packing and commercial check illness. This was granted and govern- during day and evening. banking. Both advertise on Gerity stations. ment attorney was told to report back in Adv., N. Y. Gerity said, week. Trial of Mr. Whiteside was set for If appeals court ruling stands, DATES SET National Biscuit Co. (Drom- competitors in these fields would have right Jan. 6, with bail set at $1,000. edary dates), N. Y., will break in early to challenge renewal of Gerity stations' November with extensive spot television licenses. Changes Yoder Denies Program campaign using minute announcements that Appeals court last June, by split vote, Protests against programming changes on will run through Christmas season. Num- ruled that since Philco was competitor of NBC's WNBQ (TV) Chicago prompted ber of markets not revealed. Ted Bates, RCA in appliance field it had standing to vice president and general manager Lloyd N. Y., is Dromedary's agency. protest. Philco protested license renewals of Yoder to issue statement Friday that "the NBC stations in 1957, charging that RCA's changes were made with only one thought BABY BUSINESS Beech -Nut Food ownership of Philadelphia outlets consti- in mind: to offer programs of more appeal (strained baby foods), Canajoharie, N. Y., tuted unfair competition. to more members of the Chicago viewing division of Beech -Nut Life Savers Inc., Philco reply to petitions to Supreme Court audience." same city, this week is breaking 26 -week by RCA -NBC and also Gerity are sched- He said with extension of Paar program spot tv campaign with "fair frequency" in uled to be filed by Oct. 17. into 10:15 -10:30 p.m. (CST) period station small scattered markets throughout its mar- planned not to curtail but to double amount keting area. Young & Rubicam, N. Y., is Bon Ami Starts Its Defense of newscast time for Clifton Utley but that agency. First Bon Ami counteraction in Weiss & this was stymied temporarily by salary dis- CEREALS ON TV Best Foods (H-0 quick Geller breach of contract suit (see page 41) agreement which he said was resolved Fri- and instant oat cereals), N. Y., is readying was taken Friday (Oct. 10) when cleanser day (Oct. 10). Other programs replaced, he new flight of moderate schedule of minute firm's counsel asked New York Supreme said, had little viewer interest. markets (seven markets Court to vacate warrant of attachment tv spots in limited West Coasts), breaking at freezing Bon Ami bank assets. Bon Ami on both East and CBS Was Right After All and running through claims that while it is chartered Delaware end of this month (or "foreign") corporation, fact that it Eighteen months after Local 1212, In- first week of December. Sullivan, Stauffer, maintains New York headquarters and con- ternation Brotherhood of Electrical Work- Colwell & Bayles, N. Y., is agency. York makes ers, caused cancellation of WCBS-TV New ducts principal business in New FIRST TIMER Parson's Ammonia Co., thus can not be subject York remote telecast of Antoinette Perry it resident of state, N. Y., in its first regular use of spot tv, to such attachment. awards, National Labor Relations Board ruled finally in favor of CBS. NLRB will launch campaign in four scattered markets late this month and continuing through Hankins Heads N. C. Broadcasters posted cease and desist order with IBEW, informing union that CBS Inc. has right to early December. Agency: Hedrick & John- Jack P. Hankins, WELS Kinston, was give remote lighting assignments to Local son, N. Y. Assn. elected president of North Carolina 1, International Alliance of Theatrical of Broadcasters at Friday (Oct. 10) elec- Stage Employes, and that any action by tion. Association met Thursday- Friday at 1212 to coerce or harass CBS -TV Local Sold by Donald and Frances Daniels to Sedgefield Inn, Greensboro. Mr. Hankins was unlawful. into altering assignments Radio Westchester Inc. for $225,000. Radio succeeds E. Z. Jones, WBBB Burlington, re- Case has been in and out of court as well Westchester is 100% owned by Martin tiring president. Other officers elected were as before NLRB since spring 1957 [PER- Stone, radio-tv producer and 50% owner T. H. Patterson, WITN (TV) Washington, SONNEL RELATIONS, April 29, 1957, et seq.]. tv vice president; Robert H. Hilker, WCGC of WVIP Mt. Kisco, N.Y. WNRC is 1460 and Cecil B. kc with 500 w, daytime; WNRC -FM op- Belmont, radio vice president, WNRC -AM -FM Sold; $225,000 Hoskins, WWNC Asheville, reelected secre- erates on 93.5 me with 1 kw. Plan is for tary- treasurer for fifth term. Next NCAB Station sale announced Friday, subject WNRC and WVIP to "network" certain meeting will be held June 18 -19 at More- to usual FCC approval: programs to link upper and lower West- head Biltmore Hotel, Morehead City, N. C. WNRC -AM -FM New Rochelle, N. Y. chester County. BROADCASTING October 13, 1958 Page 9 PEOPLE L. MARVIN KRAUTER, formerly vice president -general manager, Chicago office of Maxon Inc., appointed executive vice presi- at deadline dent of Klau -Van Pietersom -Dunlap Inc., same city. RUDY ETCHEN, formerly public relations director of Browning Arms Co., St. Louis, FCC Asks Court Take Discussion of radio staff organization named vice president in charge of new business development for Erwin Wasey, Ruth - Second Look at Biloxi Case will be led by A. William German, WTBO Cumberland, Md.; Robert B. Jones, WFBR rauff & Ryan, Pittsburgh. FCC Friday asked U. S. Court of Ap- Baltimore, and G. P. Richards, WCEM peals for District of Columbia for partial Cambridge, Md. JULIAN P. BRODIE, Lewin, Williams & Saylor Inc., to Lawrence rehearing and modification of court's Sept. Tv cost methods will be reviewed by C. Gumbinner Adv., 18 order remanding Commission grant of Freeman Cardall, WBAL -TV Baltimore, N. Y., as vice president. ch. 13 at Biloxi, Miss., to Radio Associates and Richard Stakes, WMAL -TV Washing- SAM SEROTA, formerly WIP Philadelphia Inc. and mandating FCC to make basic ton. Discussion of tv station programming executive for 18 years, named WPEN findings of fact (order comparative hear- Phil- will include talks by Kenneth Tredwell, adelphia director of public service and ings) on financial qualifications of appli- WBTV (TV) Charlotte, N. C.; Lawrence community relations. cants [GOVERNMENT, Sept. 22]. H. Rogers, WSAZ -TV Huntington, W. Va., FCC, which made affirmative pre -hearing and Jerome Reeves. KDKA -TV Pittsburgh. KERMIT BLOOMGARDEN, Broadway findings on financial qualifications in con- producer, signed by NBC -TV to create and test, said since financial issue was not Va. AP's Freeman Awards produce two live specials during next 24 brought up by either Radio Associates or Presented to WDBJ, WBOF months. Making his tv debut, Mr. Bloom - contestant which appealed FCC grant, Virginia Associated Press Broadcasters garden has had some two dozen hits in WLOX Biloxi, that (1) court lacks jurisdic- 1958 Southall Free- past 13 years, current credits being "The tion to decide issue "not properly presented will present Douglas man Awards for public service through ra- Music Man" and "Look Homeward Angel." to it by the parties" and (2) court's holding dio journalism to radio stations WDBJ He also produced others such as "Most is misinterpretation of Communications Act Roanoke and WBOF Virginia Beach today Happy Fella," "Diary of Anne Frank" and since Act, as amended by McFarland Act in (Oct. 13). "Death of a Salesman." 1952, gives FCC leeway to decide on Dr. Walter S. Newman, president of Vir- whether to hold hearings on financial, tech- DON WATERBURY, eastern sales manager ginia Polytechnic Institute, will present the nical and other qualifications. for Broadcast Time Sales, station representa- awards at the association's fall meeting in tive, N. Y., to Rambeau, Vance, Hopple, FCC said court might order basic find- Roanoke. It is second time in four years as national sales manager. With ings despite lack of legal or constitutional that WDBJ and WBOF have won. N. Y., Broadcast Time Sales past two years, Mr. sanction "if no unreasonable burden inimi- WDBJ, winner in metropolitan classifica- formerly was with WABD (TV) cal to the governing public interest were tion for multi- station cities, was cited for Waterbury New York as account created thereby. But this is far from being presentation of segregation problems. In (now WNEW -TV) was with WOR the case," FCC said, noting that such ren- non -metropolitan classification, WBOF was executive and before that dering of basic finds would require "many awarded for taking part in and reporting New York. man -hours" of FCC time and increase cost the successful efforts of area cities to build department of processing radio -tv applications. Com- BILL CARGAN JR., formerly an open air amphitheatre and produce Paul head in charge of program development, mission said not only financial, but legal Green's symphonic drama, "The Confeder- and technical qualifications would require NBC, joins Kenyon & Eckhardt, N. Y., as acy." production basic findings under court's interpretation. producer in radio -tv commercial Commission noted it used to let basic department. qualifications be decided in comparative NIXON ON CBS -MOSCOW ELEANOR LANIGAN, administrative as- hearing but abandoned this "eight or ten sistant to Edward Bronson, director of NAB years ago" for present policy, which it felt Closing of CBS Moscow bureau Tv Code Affairs, resigned to join WMAL Russia as as was in keeping with "spirit" of McFarland by Soviet "is significant Washington as sales service supervisor, effec- if what has in the Amendment not "in fact required" by happened Formosa tive Oct. 13. Act. Straits," Vice President Richard M. Nixon said in Columbus, Ohio, late MILTON WESTERMAN, formerly sales NAB Fall Conference Windup Oct. 9 (see page 113). "In my opinion, manager of KMGM -TV Minneapolis -St. far more than war, far more than our vice presi- Scheduled in D.C. Oct. 27 -28 Paul (now KMSP -TV), appointed armies and navies and our air force, dent -sales for Midwest of Jaymark Films Industry speakers will join NAB staff and those of our free world allies, the Corp., N. Y. executives in discussions of radio and tv leaders of the Soviet Union fear the operating problems at final meeting of as- truth," he said, speaking on CBS WYNN LOEWENTHAL, formerly with ad- sociation's Fall Conference series, to be Radio's The World Tonight. vertising- publicity department of Warner held Oct. 27 -28 at Statler- Hilton Hotel, Vice President said action indicates Bros. Pictures, N. Y., to newly- created post Washington (early conference story, page "they must be on very shaky ground of director of promotion -publicity for Tele- 88). if they do not feel that they can even star Films Inc., N. Y., distributor of tv film allow a correspondent to remain in serials. Radio programming will include sales Moscow-and we must realize that his department panel. Participating will be J. (Paul Niven's) dispatches have in IRWIN S. LAMM, formerly with sales pro- Robert Gulick, Steinman Stations; Fred the past and would continue to be if motion department of Forjoe Inc., N. Y., Hague, George P. Hollingbery Co.; W. he were to remain in the future -to be station representative, to research depart- Frank Harden, WIS Columbia, S. C., and censored. If they feel that they could ment of ABC Films Inc., N. Y., replacing J. Leo Hoarty, WBOF Virginia Beach, Va. not allow him to stay, because of one ALAN J. LEVINE, resigned to freelance in Carl Burkland, WAVY Norfolk, Va., will broadcast that was made in the United producing field. speak on news broadcasts and Richard M. States, it proves to all the world that Pack, Westinghouse Broadcasting Co., will the leaders of the Soviet Union, of WILLIAM IL MAYNARD JR., formerly discuss music programming. Ben Strouse, the Communist empire, do not want copy chief, Grant Adv., and prior to that WWDC Washington, will report for All - their people to hear the truth." with BBDO, joins Ted Bates, N. Y., as Industry Radio Music License Committee. copywriter. Page 10 October 13, 1958 BROADCASTING IF IT IS BIG AND IMPORTANT, IT'S ON WHAS -TV

WHAS TELETHONS HAVE RAISED $1,000,110 FOR HANDICAPPED CHILDREN

$1,000,110 has been contributed to six formal operations, purchased artificial WHAS Telethons. Professional produc- limbs and a muscular dystrophy bus .. . tion, ability to demonstrate the need, tested the hearing of 95,000 children, good talent, much of it from WHAS - established Kentucky's first cancer clinic TV's own staff, and viewers' confidence for children and first cleft palate and that their money would be spent wisely harelip clinic, and much, much more. prompted the overwhelming response. When BIG, IMPORTANT things are Their money has built classrooms and accomplished in Louisville television, playgrounds, trained instructors, per- they're accomplished on WHAS -TV. Your Advertising Deserves WHAS -TV Attention ...

with the ADDED IMPACT OF PROGRAMMING OF CHARACTER !

WHAS-TV WHAS -TV CHANNEL 11, LOUISVILLE WATTS CBS -TV NETWORK (K 316,000 - Victor A. Sholis, Director Foremost In Service Represented Nationally by Best In Entertainment HARRINGTON, RIGHTER & PARSONS, INC.

BßoADCASTINÇ 0c'mbcr 13, 1953 l'atc 11 DIRECT FROM FABULOUS FIRST RUNS! ECON0MEE OFFERS YOU.. mash Re -run

ECONOMEE'S NEW STAR -SPANGLED RATING WINNER E ST POINT" SCORING FIRST RATINGS LIKE THESE: BOSTON 43.5 PITTSBURGH 52.5 BUFFALO 27.7 OMAHA 42.0 MINNEAPOLIS 32.3 SYRACUSE 33.8 CHARLESTON 28.2 PROVIDENCE 37.5 SOURCE ARB AND PULSE

ACTION! GALLANTRY! EXCITEMENT! Individually or together, these two series with proved audience appeal pack a selling wallop that will top your corn - petition, help increase your sales fast! 2 POWER- PACKED PRESTIGE SHOW

S'ENSAT/O'VAL "ANNAPOLIS" RE -RUN RATINGS:

JOPLIN- COLUMBIA, S.C. BALTIMORE PITTSBURGH GLORIOUS AS OUR COUNTRY'S HISTORY. RE-RUN RE-RUN RE-RUN COMPELLING AS THE 39.1 24.5 22.8 CALL TO COLORS!

CHARLOTTE LAS VEGAS SALT LAKE CITY r RE -RUN RE-RUN RE -RUN

PRODUCED IN 28.7 26.5 34.7 COOPERATION WITH THE U. S. NAVAL ACADEMY, THE BOISE SEATTLE- TACOMA NORFOLK DEPARTMENT OF THE NAVY AND THE RE-RUN RE-RUN RE-RUN DEPARTMENT OF 28.4 22.9 20.8 DEFENSE!

SOURCE ARB AND PULSE RATING PROVED! ZIV PRODUCED'

Ratings ECONOMEE TELEVISION PROGRAMS * 488 MADISON AVENUE, NEW YORK 22, N. Y

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JACKSON, MISS. BIRMINGHAM MIAMI RE -RUN RE -RUN RE -RUN PRODUCED IN COOPERATION 28.5 WITH THE U. S.

MILITARY BOSTON DAYTON PITTSBURGH ACADEMY, THE RE OF * -RUN RE -RUN RE -RUN DEPARTMENT

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il TIMELY! VITAL! Win community praise for outstanding public service. Both series available for full or alternate sponsorship or as spot carriers to fit your sales and programming needs. L.IL:.7 \\\\.%X. k. s

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In Radio

Is the

ADULT

AUDIENCE .

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ee-Th A . '\\\ s``S :PULSE REPORT-Rochester Metropolitan Area Audience Composition Data - March, 1958

BASIC CBS E AM-TV ROCHESTER

REPRESENTATIVES: EVERETT McKINNEY, INC. NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO

Paie 14 October 13, 1958 BROADCASTING IN REVIEW

THE BING CROSBY SHOW Ordinary criticism cannot be applied to such an extraordinary personality as Bing Crosby. This star has done so much and been so much that the image of what he was SOUTH INDIANA'S constantly obscures the fact of what he is. BEND, On Oct. 1, Der Bingle was not the Crosby of WSBT-TV DOMINANT STATION 1928 -bubbling, buoyant-nor the one of I 938-romantic, quixotic -nor even the in- PRIMARY COVERAGE - souciant Crosby of 1948, when it first be- 752,580 TV VIEWERS IN came evident that America's number one PROSPEROUS MICHIANA* pop singer was losing his voice. Ten years later, his voice is almost gone. Bing almost whispered songs like "True Love" and "Far Away Places" on his ABC - TV special. By sheer force of personality Here's How (and superior accompaniment) the songs were made pleasurable if not exciting. WSBT The Bing Crosby of 1958 is affable, -TV DELIVERS amusing, always relaxed, never surprised and never surprising. The theme of his spe- the South Bend -Elkhart cial revue was nostalgia. The pace was slow like a shallow stream in mid -summer. Dean Martin, so akin to his host in song and TV Audience slouch, was a faint reminder of what Bing once was. Page was Patti an excellent foil W5BT -TV for the two crooners in two medleys. Only 30 PROGRAMS TOP RATED 50 TV PROGRAMS IN gospel singer Mahalia Jackson ruffled the SOUTH BEND -ELKHART MARKET revue's placid course with a magnificent interpretation of "Summertime," which drew even the approval of the determinedly blase WSBT -TV CARRIES ... Martin. STATION A The Top 7 programs At the end of the agreeable hour, the la PROGRAMS 8 of the top 10 programs aura of a myth still hung about Bing Crosby, but it did not gleam as brightly. This ques- 17 of the top 25 programs tion therefore remains: Can a man be criti- 30 of the top 50 programs cized for not being now the myth that he once was? And can a viewer be disappointed STATION B because he expected more than a mortal, 4 PROGRAMS subject to time's erosion, can give? By normal standards, surely not. But, it must ARB Ratings -June 17 -23 be understood, Bing Crosby has never been an ordinary man. No other station or combination of stations comes Production costs: Approximately $300,000. close to WSBT -TV in the number of top -rated shows Sponsored by Oldsmobile Div., General carried. Further proof of this overwhelming viewer Motors Corp., through D. P. Brother & Co., Detroit, on ABC -TV, Oct. 1, 9:30- preference is the fact that WSBT -TV's 10 P.M. news 10:30 p.m. EDT. broadcast is one of the highest -rated local or notional Producer -director: Bill Colleran; writer: Bill newscasts in the Nation! ... You're paying for audi- Morrow; special material: Sammy Cahn; ence -get it with WSBT -TV. Ask your Raymer man for music supervisor: Buddy Cole; special effects: John Hoppe. details or write to this station. Featured dancers: Tom Hanson and Thelma Tadlock. 15 counties in Northern Indiana and Southern Michigan. UHF set count, 209,050 NAKED CITY .-3.6 persons per family. That murky realism continentals get into their movies once was explained away by Bob Hope when he said, "They just use dirty lenses." Naked City achieved a high degree of realism in its Sept. 30 premiere; and it got the elusive quality, not only in the slums where the action started, but also in the washed, clean -silhouetted New York SOUTH streets. BEND, Producer -narrator Bert Leonard's cameras IND. sympathetically followed the misfor- SBT tunes of Arturo, a Puerto Rican youth sen- w CHANNEL sitively played by Pat De Simone. If the CBS... A CBS BASIC OPTIONAL STATION 22 thoughtful commentary seemed lenient with a would-be cop -killer, it lent depth to the ASK PAUL H. RAYMER COMPANY NATIONAL REPRESENTATIVE character and gave the viewer an empathy not usually felt toward young hoodlums. After the tense, monosyllabic opening in BROADCASTING October 13, 1958 Page 15 As much as the events of the day, advertisers' products and services are news in the markets of America. Personal supervision by representatives of the fast - working, hard -selling merchandising departments of Storer stations, working with 13 food chains (approximately 750 supermarkets) and 4 drug chains (approximately 220 drug outlets), present this snorer townimportant crier news at the point of purchase. It is the vital function of the merchandising town crier to take advantage of the impact of a Storer broadcast and convert response into sales. The Storer Broadcasting Company has a special MERCHANDISING DIVISION created to serve advertisers on all Storer stations. For full details, write the New York National Sales Office of Storer Broadcasting. o

? *- Storer Broadcasting Company coma* WSPD -TV WJW -TV WJBK.TV WAOATV Toledo Cleveland Detroit Atlanta WSrD WJW WJSK WIBO WWVA WAOA WOGS Toledo Cleveland Detroit Philadelphia Wheeling Atlanta Miami

National Sales Offices: 625 Madison Ave., New York 22, PLaza 1 -3940. 230 N. Michigan Ave., Chicago 1, FRanklin 2 -6498 Iéaps & IN REVIEW CONTINUED bound the Puerto Rican household, Assistant De- Godkin; featured performers Durward tective Halloran's entrance was a decided Kirby, Marian Lorne. let-down. The introduction of cyphers like Guests (first show): Gordon MacRae, Janis All past records in Lubbock's ten - Halloran and his family into a series, in- Paige, Red Skelton. year building boom were broken stead of characters per se, generally is cal- this 'month with 30.5 million spent culated to let viewers identify themselves ENCOUNTER with the hero each week. Nothing new was this year on construction. It seems added to the oft -seen relationship between ironic that ABC -TV -a network grow- that has Lubbock is the fourth fastest the newly -promoted detective and his men- made a forte of film shows -would score ing city in ..t e. United. States. tor, Lt. Muldoon. this season with the most impressive live one High points of the opening production: -hour drama to date. But from looking at the a cleverly photographed chase through what first of the Canadian Broadcast- ing Co.- produced appeared to be genuinely surprised crowds shows piped into the network from CBC and the capture in the New York Coliseum. studios in Toronto, "that's the way the As cameras came to rest on the grief-be- ball bounces." Take this plot: an wildered parents Puerto Rican boy, it RCAF CF-I 05 jet -one of the of two became obvious that the writing -production models built- equipped with top - WEST TEXAS TELEVISION NETWORK secret flying equipment, streaks aloft from SET COUNT: 333,645 talent behind Naked City could make it a a classified standout series. base "somewhere in Canada." Equipped with but two hours' worth of gas, Production costs: Approximately $35,000. the plane returns five months later and its Sponsored by Brown & Williamson Tobacco pilot is arrested for treason. At the court- Corp. through Ted Bates and Quaker martial, the prosecution narrows the pos- Oats Co. through J. Walter Thompson on sible routes the plane could have taken to ABC -TV Tuesday 9:30 -10 p.m. EDT. an apparent destination of Soviet Russia. Started Sept. 30. The solution was "simply" that the flight Producer: Bert Leonard; associate producer: officer had steered a proper course but was Sam Manners; director: Jerry Hopper; delayed by space creatures for five minutes assistant director: John Zarte; writer: Stir- their time, five months ours. Their object: ling Silliphant. to determine what made earth people tick. Cast: John McIntire, James Franciscus, The play was rather slow on the runway, Suzanne Storrs, Harry Bellaver, Alison but onee aloft, the production sped along. Marshall. It's a pity that playwright Donald Jack had to strain viewer credulity to the breaking THE GARRY MOORE SHOW point by his denouement. More so because his thesis was hardly original. Garry Moore until now has had great suc- It should be suggested to ABC -which cess in television with an easy -going daytime in this case is merely providing the facilities, variety show and as m.c. of a popular panel opening the series to co -op sponsorship- en- program I've Got A Secret. In his latest that it ought to enforce decidedly the play- however, Moore doesn't seem to deavor Mr. ing of commercials whose quality is com- have found the comfortable surroundings in mensurate with that of the program itself. and type of which his particular talent It was a jarring experience to have the mood carry an hour's homespun delivery can shattered by ear -splitting harangues on be- worth of nighttime entertainment. half of Dristan cold pills, Raleigh cigarettes Basically, tv variety is pretty well limited and Schaefer beer. stars, to the general ingredients of guest Whatever its shortcomings, this first entry etc. Un- songs, dances, production numbers, in the Canadian series roared in like a wel- like the shows built around popular singers, come cold wind from the north, one that in which there is limited dialogue and simple can only blow good into a season that al- theme, the shows in which acts are intro- or ready seems bloated with blandness and duced in a vaudeville manner, Mr. Moore's high- financed tripe. type of variety is really neither here nor Production there. There is no theme; there is a scatter- costs: Approximately $35,000. ing of unrelated original musical material Sponsored co-op on ABC -TV, Sunday, 9:30- which up to now is worthy only of single 10:30 p.m. EDT. Started Oct. 5. Supervising exposure, and there is Mr. Moore flounder- producer: Esse W. Ljungh; ing in song and dance. The hour lacks the producer -director: Ronald Weyman; sets: spark that a weekly show of its type has Nicolai Solobiox; produced by Canadian needed in the past, in order to survive. Broadcasting Corp. Premiere play: "Breakthrough" by Donald Jack. Production costs: Approximately $80,000. by through C. J. La- Sponsored Revlon THE GREAT Roche, Kellogg through Leo Burnett and GAME OF POLITICS Pittsburgh Plate Glass through BBDO on These Sunday afternoons, while the other DUB CBS -TV Tuesday, 10 -11 p.m. EDT. networks are quarterbacking the Quemoy Started Sept. 30. crisis, CBS -TV is playing The Great Game Producer: Ralph Levy; associate producers: of Politics -a series of seven studies of the KDUB-TV Leon Mirell, Herb Sanford; directors: men, issues and problems that make up LUBBOCK. TEXAS Frank Bunetta, Lewis Freedman; associ- the off-year election campaign. So far, CBS KPAR-TV director: Mack Bing; writers: Vincent News has sketched a searing Ae1lENE SWEETWAIEE ate profile of a KEDY-TV Bogert, Will Glickman, Herb Finn, John local politician at work, covered a debate SIG SPRING. TEXAS Tackaberry; special material: Arnold between the two party heads and talked to Horwitte, Irvin Graham; feature editor: a pollster whose batting is better than av- Rogers Marcia Durant; musical conductor: How- erage. Upcoming: a report on the President & Gen. Mgr.: W. D. "Dub" high cost Noti. Sales Mgr.: John Henry ard Smith; choral director and arrange- of campaign financing (with Washington ments: Buster Davis; choreographer: Paul Post -Times Herald publisher Phil Graham,

Page 18 October 13, 1958 BROADCASTING the newest things in sight and sound are coming from SIGNAL HILL ... home of WDAF -TV and Radio, Kansas City's first and largest broadcasting center. If you know the Heartland, you know that all eyes and ears turn here because Signal Hill stands for stability, something people can depend on .. whether for information or entertainment. Under National Theatres direction, this character is being conscientiously strengthened each day, with important policy improvements. Important to whom? First, important to the million -plus people who watch and listen .. and buy your products ... people who insist on the finest possible programming in return for their time. That's what they're going to get on Channel IV and on 610 ... from us and from NBC. Important, also, to you who must sell this big midland market. The kind of improvements we're talking about will make that selling job easier than it has ever been in Kansas City. National Theatres pledges both of you new strength in programming ... new appeal in personalities .. new power in promotion and merchandising ... new depth in market information ... new vigor in sales follow- through. These are the improvements we want to tell you more about. You'll be getting the specific details from us and our good station representatives ... In Television: Harrington, Righter & Parsons, Inc. In Radio: Henry I. Christal Co., Inc.

A NATIONAL THEATRES STATION

isiu. WPEN THE FIRST STATION IN PHILADELPHIA TO OWN AND OPERATE A HELICOPTER WP E N STRENGTHENS ITS SERVICE TO THE PHILADELPHIA COMMUNITY

Ready for daily, on -the -spot traffic reports and special events coverage, the WPEN helicopter is at the disposal of Philadelphia police for emergency purposes. Police Commissioner Thomas J. Gibbons here accepts use of the WPEN Helicopter from station officials. Here's how the City of Philadelphia benefits from the WPEN Helicopter

WPEN's Helicopter is serving social, religious, civic, Tee'copter is being used freely for on -the -scene report- fraternal and school groups all over Philadelphia at ing and as an aid to the Fire Department for multiple special events and outdoor activities. During its first alarm fires. month, WPEN's Helicopter entertained some 65,000 Philadelphia families at community functions.

Represented nationally by GILL New York, Chicago, Los Angeles, San Francisco, Boston, Detroit IN REVIEW CONTINUED

6s >60 author of the "Pass a Buck" proposal) and ance before a congressional investigating an analysis of smear and fraud. committee. The series kicked off Sept. 28 with an A prediction: before the new Gleason indictment of a local ward -heeler. Making show gets worse, it will get better. the indictment: the ward politician himself, 43-year-old Jack P. Russell of Cleveland's Production costs: Approximately $62,000. 16th ward. Only Mr. Russell seemed bliss- Sponsored by Pharmaceuticals Inc. through fully unaware of the damage he was in- Parkson Adv. and Lever Bros. through flicting upon himself. He violated Rule No. 1. Walter Thompson Co. on CBS-TV, Friday, 8:30-9 p.m. EDT. Started Oct. 3. 1 in the politician's handbook: he discussed such tricks of the trade as how to reward Producer: Stanley Poss; director: Frank party loyalty, how to keep tabs on errant Satenstein; writers: Marvin Marx, Walter voters and how to win votes without com- Stone, Howard Tedder; announcer: lack mitting yourself in any way. Then, heaping Lescoulie; music director: Ray Bloch; insult upon his own (potential) injury, Mr. associate director: Bruce Minnix. RADIO RAHALL Russell zoomed to the curb in a white 1958 Cadillac -this in the midst of a constituency BEHIND CLOSED DOORS RahaII Stations attract every age group 6 of low -income Slays-popped into the pro- to 60 with every category of programming Where J. F. Dulles stops short of the verbial backroom like a poor man's Car- . . . news, music, sports and public service brink, the intelligence agents of this latest events. Your product is sold by top per- mine de Sapio to talk about his sundry cloak- and -dagger series keep going. sonalities ... on these top -rated Hooper and "business interests." These included an ad- Pulse stations. The opening installment had a seaborne vertising agency, a contracting firm and an agent within seconds of starting a war, outfit that has a virtual monopoly in fire depth -charging a Russian sub discovered alarms (linked to municipal fire houses) - spying on American rocket tests off the a fact that might compromise his status Florida coast. When the agent holds back as President of the City Council. on dropping the charges, his helpmates, and On Oct. 5, host Eric Sevareid emceed the viewers too, immediately assume he's a debate between Paul Butler and Meade working with the Reds. All ends happily Alcorn as they argued their parties' respec- Again =1 Hooper, May and June, morning when it becomes clear that the U.S. didn't tive positions on civil and afternoon. Try the afternoon show 4 to 6 rights and foreign really want to sink the Russian boat, just p. m. with Dopey Duncan and Bob Newman. relations. Their comments were hardly news, scare it away. but what was novel about the entire pro- Moments of suspense were few and far ceeding was the noticeable lack of bitter- between, in this cliche -riddled drama. How- ness between the two party spokesmen, both ever, excellent film editing of rocket launch- of whom addressed one another by first ings and a PT boat chase of the Russian sub name. To be sure, Mr. Alcorn's sense of provided an exciting, dramatic conclusion to humor, his sly, pixyish smile (implying "I an otherwise dull 30 minutes. don't really believe this myself but after all, Top Pulse, Manchester, Concord, Nashau mar- Production costs: Approximately $38,000. I'm the spokesman .. . ") is a refreshing kets. Morning shows 5 to 10 a.m. with Chuck Sponsored by Whitehall through Ted Bates O'Neill and Norm Bailey. departure from the stuffy self-righteousness one had gotten accustomed to hearing from and Liggett & Myers through Dancer- his predecessor. Fitzgerald-Sample on alternate weeks, on Yesterday (Oct. 12) pollster Sam Lubell NBC-TV Thursday 9 -9:30 p.m. EDT. discoursed on his favorite thesis: that peo- Started Oct. 2. ple change votes only when they are directly Produced by Screen Gems and lane Gallu issue. In this case: recession. Productions; producer: Sam Gallu; di- SlPE7E.QSBU2OfLA affected by an Mr. Lubell also found that New Yorkers rector (premiere): Paul Wendkos; writer 5000 watts, top personality station in the are glad that both gubernatorial contenders (premiere): Paul Monash; narrator and Tampa -St. Petersburg markets. The major are millionaires. "They're incorruptible," star: Bruce Gordon. league game of the day station for the Florida west coast. people told him. Production costs: Approximately $10,000 YANCY DERRINGER weekly. In launching the proud and fearless Sustaining on CBS -TV, live and videotape, Yancy Derringer down the Mississippi and 5 -5:30 p.m. EDT. Started Sept. 28. CBS-TV channels Oct. 2, writers -producers Producer: Bill Weinstein; director: Roger Richard Sale and Mary Loos had their dash- Englander; associate producer: Arthur ing rebel rouser unload his pistols through Morse; writer: Arthur Barron; researcher: a rapid -fire succession of adventures. How- #1 Hooper, morning, noon and night. Morn- Stanford Mirkin; narrator: Eric Sevareid. ever, this overloaded action series threatens ing shows 5 to 9:45 a.m. with Russ Cooke and Gary Dent. to sink in the first patch of bayou quicksand. THE JACKIE GLEASON SHOW Ex -movie stuntman Jock Mahoney, who Jackie Gleason returned to live television plays the title role with the greatest of ease, Oct. 3 after an absence of 18 months with could save himself and his silent Indian the same basic approach that endeared him companion (played by X. Brands) as well, to many millions of viewers. Unfortunately, but a rescue party will have to pull out their the script for the premiere performance was post -Civil War vehicle. ordinary, and it is a tribute to Mr. Gleason En route to his pre -war mansion near Top Pulse in rich Montgomery County market. that he rose above his material. New Orleans, Yancy takes up with his for- 6 9 with Tony Bekas Morning shows to a.m. the past, a bevy of pretty girls in- mer delta doll, Amanda Eaton (Julie and Don Jones. As in troduced the show and Mr. Gleason (slight- Adams), and here's where you begin to ques- sold nationally thru ly slimmed -down) glided gracefully around tion Yancy's astuteness. For some un- the premises. In his longest sketch involving fathomable reason he is fooled by Miss WEED & CO. Reggie Van Gleason III, the playboy, there Amanda's intentions. The action reached Joe Rahall, President were some touches of humor but they were crescendo heights when the pair entered the by Buddy Hackett as a mansion and found a casino operating. After "Oggie" Davies, Gen. Manager spotty. Assisted Chinese houseboy, Reggie made an appear- Yancy finished smashing gaming tables, BROADCASTING Page 22 October 13, 1958 A thriller- diller from WJRT

"WJRT, of course, Ponsonby!"

"I give up, chief. What do Flint, Lansing, Saginaw and Bay City have in common ?"

t'r---...o :646,

Saturation TV coverage of rich mid- the air in October, WJRT's the only tele- Michigan. At last you've got it, through vision station that will reach and sell Flint, Flint's WJRT -and from the inside, com- Lansing, Saginaw and Bay City, with a plete with ABC primary affiliation. On Grade "A" or better signal. WJRT

CHANNEL 2FLINT

Represented by HARRINGTON, RIGHTER & PARSONS, INC.

New York Chicago Detroit Boston San Francisco Atlanta

October 13, 1958 Page 23 BROADCASTING - ::. 11011111_- --- * Bet You Can't Name the Nation's No. 1 Port in Total Export- Import Tonnage

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CLUE: It has grown more than 100% since 1950! The answer* is Tidewater, Va. In other four miles apart at nearest points, and words, Norfolk and Newport News . . . inseparable for all radio and television side by side on the great harbor of marketing purposes. Hampton Roads. Combine them and you find a metro If you were surprised by Tidewater's county area of over % million people, top- rank as a port, you may be surprised ping all in the southeast except Atlanta also by its rank as a market. and Miami. Two reasons why this is likely: 1) Rapid Tidewater, Va., is what Virginians call growth- nearly 60,000 population gain in it. TIDEWTAR is a better way to spell it 1957 alone! 2) Its true size is obscured by ... and the best way to sell it. For WTAR- the Government list of metro county TV is the greatest marketing force in areas which separates Norfolk and New- this great and growing market! port News, though they are less than

*Source: FT Report 985, U.S. Dept. of Commerce, Bureau of Census. IN REVIEW CONTINUED

tangling with gamblers and killing one who sode they mix it up with "The Murderous happened to be Amanda's husband, a clue Sutton Gang," who indiscreetly made the to forthcoming chapters became apparent. mistake of making off with the farmer's Yancy accepted the offer of New Orleans daughter -a sin perhaps worse than stealing civil administrator John Colton (Kevin a cowboy's horse. Obviously, the outlaws Hagen) to be his chief trouble- shooter in headed by Wes Sutton (John Doucette) curbing future havoc. Possibly as he carries must get theirs in the end. out this assignment, Mr. Derringer may be One of the more commendable charms of able to set his sidewheeler on an even keel. Rough Riders is the fact it is filmed on Production costs: Approximately $35,000. location-the Tennessee Smokies, the Loui- Sponsored by S. C. Johnson & Son through siana bayous, etc. But even this authenticity, Needham, Louis & Brorby, on CBS -TV plus top -notch acting and production, can't Thursday, 8 -8:30 p.m. EDT. compensate for the fact that here is just Created, written and produced by Richard another western. ABC -TV ought to fare a Sale and Mary Loos; executive producers: lot better audiencewise with others in its Don Sharpe and Warren Lewis; associate vast stable of westerns -like "The Nine producer: A. E. Houghton Jr.; directed Lives of Elfego Baca" in the new Walt by Richard Sale and others. Disney Presents series, or Maverick. Perhaps the spirit of the Rough Riders ROUGH RIDERS did find, to quote a network release, "ex- When is a western not a western? The pression and lasting fame" in the Spanish - answer: never-not even when it's set in American war. But actor Kent Taylor, try- the Reconstruction days following the Civil ing too hard and uneasily out of character, War. Perhaps it may qualify as an "adult is no reincarnation of the starch -and -spit adventure" series. In any event, they still spirit of Teddy Roosevelt. went thataway in ABC -TV's new Rough Production costs: Approximately $23,000. Riders, albeit in a costume or "period piece" Sponsored by P. Lorillard Co. (Kent, New- against a frontier setting. port, Old Gold cigarettes) through Len - Building a new life in the West brings nen & Newell on ABC-TV, Thursday, together three diverse ex-soldier personali- 9:30 -10 p.m. EDT. Started Oct. 2. ties -Capt. Jim Flagg (Kent Taylor), Sgt. Produced by Ziv Television Programs Inc., Buck Sinclair (Peter Whitney) and Lt. with Maurice Unger, producer; Eddie Kirby (Jan Merlin). In the premiere epi- Davis, director.

BOOKS

THE INSOLENT CHARIOTS by John made defies description for the simple rea- Keats, illustrated by Robert Osborn. Pub- son that it is not designed to be any one lished by J. B. Lippincott Co., Philadel- thing, but an agglomeration of constituent phia-New York. 233 pages. $3.95. elements of unrelated dreams." Messrs. Keats and Osborn spare no one. Mr. Keats -who not too long ago dis- Taking the brunt of their double -pronged sected Levittowns in The Crack in the Pic- S.S. United States at Norfolk, Virginia (and no doubt justified) line of attack -by ture Window -rips into Detroit in the man- word and sketch -are the big three, their ner of a powered scythe, cutting down dealer taskforces, their advertising agencies, everything and everybody in his wake. What their managements and dealerships. Neatly makes it compelling reading is the fact that skirting libel, Mr. Keats talks about the Mr. Keats, armed with alarming statistics "General Chrysford Corp." and district sales to prove his contentions, more often looks manager Jack Smiles, distributor Simon right than wrong. Especially in his study of Greed, dealer Honor Bright and the inev- advertising's role in the design of what city itable "sucker," Tom Wretch. planner Lewis Mumford last year called Sharply-opinionated, witty and writing like "those fantastic and insolent chariots." a man possessed, Jack Keats is mad. Plenty Using such insolent chapter titles as "The mad. Furious might be yet a better word. Years of Our Ford" and "SOB Detroit," Yet he is not without his "constructive sug- Mr. Keats takes after the head- shrinkers gestions," most of which are valid and which who gave the Edsel ( "Sounds like 'Dead - take up the closing chapter of this sizzling Cell' ") its "vaginal look," and agency document. It -and the chapters preceding copywriters ( "ever the gimmick-minded -ought to be read by every car owner, lot ") who have made the task of the car especially if he happens to be engaged in the Channel 3 Norfolk designer harder by the year with their business of promoting car sales. penchant for "dynamic obsolescence." C. Greatest Marketing Force Declares Mr. Keats: "As a Detroit design- THE MERGER-a novel by Sterling Quinlan, ABC vice president in charge in Virginia's Greatest Market er, you go on and on, putting curlicue on curlicue, adding dream to dread, adding the of WBKB (TV) Chicago. Published Oct. President and General Manager by Doubleday & Co., 575 Madison Campbell Arnoul fragment of one illusion to the fragment of 16 Vice President for Sales another and you spend enough to operate a Ave., New York, 331 pages, $3.95. Robert M. Lambe Vice President for Operations state university to imitate the sound of a ... That's the trouble with you guys; John Petter slammed door, When you're all through, you're only concerned with making a buck. Represented by Edward Petry á Co., Inc. you discover that you've transformed a The minute somebody sues, you run for the rolling shoebox into a combination of the woods. When is broadcasting going to come blue grotto and crystal palace, wherein is of age and stand on its own feet? .. . placed a psychiatrist's couch that has enough (Slam Murphy). Procrustean potential to suit any psyche, . . Listen, con artist. You're phony. no matter how warped ... what you have All this muckraking is a pose. It's paid off, BROADCASTING October 13, 1958 Page 25 IN REVIEW CONTINUED

but you're beginning to take yourself seriously. That's when I have to start laugh- ing. You, of all people. Of course we haven't guts in the broadcasting business. We know better. We're not paid to have any. Our government leaders and politicians don't want us to have guts. We're in the entertainment business. We're not out to change the world. If you think I'm going to be a whippingboy for your soap opera ideals, just to make you a hero, you're out of your mind. Who cares whether you're right or wrong? I don't. I'm trying to run ... the Beaumont -Port Arthur-Orange a business ..." (Les Madigan). Michigan market is 90th in the Avenue's radio -tv row, not un- like its Madison Nation* Avenue counterpart, is ... 5th in Texas' in likely to have a field day with the first novel automotive sales. And only of ABC vice president Sterling C. Quinlan KFDM -TV delivers this entire area -notwithstanding his claim that "my characters are of over 1 million prosperous composites of personalities" from coast to coast. Mr. Quinlan indubita- Texans. For Auto Sales bly has been asked more than once: "Am ... Buy I in the book, Red ?" KFDMTV Mr. Quinlan's story is chiefly that of two men, Herb Powell and Les *S. M. Survey of Madigan, who "go to Buying Power, 1958 the torture rack" to explore an economic fact of life. How they face up to the challenges of executive power plays and behind -the -scenes maneuvering forms a familiar basis for The Merger. National Dynamics Corp. merges with Interstate Broadcasting, selling its WPRT to Acme Network and taking over KYTV in Chicago. In the shuffle, Herb Powell and Les Madigan move over to KYTV as manager and program manager, respectively. Both learn fast how it feels to be caught in the throes of a company reorganization that involves divided duties as between network division and station operations and personality conflicts. "The very word 'merger' is a misnomer," Herb Powell had often told this program manager. "One side or the other takes over. People get hurt. Mergers are the economic fashion of the hour.... I don't know if this is a disease, a madness, or a blessing. I only know that, if one goes through a merger, it's a damned good idea to be on the winning side." See PETERS -GRIFFIN- WOODWARD, INC. Author Quinlan appears to be on solid ground in selecting his theme. He points out there have been some 4,500 such mergers since 1951, with no sign of a decline. He also would appear to have had intimate, r first -hand knowledge of his subject, having come up through the ranks of the former Sf BROADCASTING WBKB before the merger of ABC and THE BUSINESSWEEKUV OF TELEVISION ANO RADIO United Paramount Theatres into American 1735 DeSales St., N. W. Washington 6, D. C. Broadcasting -Paramount Theatres over five years ago. Whether he has translated this PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE experience into a knowledgeable novel re-

52 weekly issues of BROADCASTING S 7.00 mains moot, though his characterizations 52 weekly issues and Yearbook Number II 00 emerge as engrossing, if somewhat super- Enclosed Bill ficial, and the book maintains a smart pace. Author Quinlan also inscribes his own "20- second commercial" on "men to be tits/yoeitbn remembered" and a closing (rather than beginning) dedication. "The real tribute company name like to o I would merit," he says, "is that various characters remind hundreds of address o J readers of people they know in television V and advertising business from coast to city sona O state coast." In that respect, author Quinlan quite Please send to home address - - probably has succeeded. Page 26 October 13, 1958 BROADCASTING Oncsided

Looking at both sides only proves how one -sided the Jacksonville story is

NCS .3 gives you a look at both sides... . but only proves how one -sided the real market facts are! Inside Jacksonville, WJXT dramatizes its dominance by actually delivering more homes in the daytime than the competing station delivers at night. WJXT serves 66 Florida and Georgia counties ... 38 more counties, 66% more television homes than the other station in Jacksonville. And on a nationwide basis, WJXT leads the entire country in share -of- audience for a 2- station market. By all means, look at both sides. It only proves how one -sided is the dominance of ...

WJXT Jacksonville, Florida

An affiliate of the CBS Television Network Operated by the Washington Post Broadcast Division Represented by CBS Television Spot Sales BROADCAST TO OUR RESPECTS

to Edmund C nsun Bunker Oakland County

That Ed Bunker has ability to go with his southern charm should be old hat to CBS affiliates. Merle Jones. CBS-TV president (now president of CBS -TV PONTIAC Stations Div.), so tipped the affiliates at their Washington conference last January. Mr. Jones was introducing Ed Bunker to the affiliates-three months previously he had been moved from the network-owned WXIX (TV) Milwaukee to New York just after Edward P. Shurick resigned as CBS-TV vice president and director of station relations to join John Blair & Co., station representative, as executive vice MICHIGAN president. Said Mr. Jones: When Mr. Shurick left, CBS "looked to the Midwest" and found "two things on fire out there," one the Milwaukee Braves, the other Ed Bunker. That fire from the Midwest now burns brightly in New York in the office of the CBS -TV vice president and director of affiliate relations. Mr. Bunker offers a A southern exposure to the CBS executive lineup on Madison Ave. Says Edmund C. Bunker: "CBS somewhere along the line caught onto a great truth." What he could have added was that along the line, specifically in 1949, CONCENTRATED CBS snared for itself in Ed Bunker an unusual executive with an extraordinary personality. MICHIGAN AUDIENCE The truth Mr. Bunker sees at CBS is expressed in many ways, but in the main it boils down to confidence and to people- "there's no patent on brains and money. A network today must `sell' confidence to clients and to their agencies." And this is where the affiliate fits into the network pattern -"it's the aggregate body that is important." In the past, Mr. Bunker had his share of thrill and fling; he flew as a civilian pilot and later with the Navy; as an athlete he took football and tennis seriously, and some years back he had his brush with dramatics. Flying he gave up in 1946 when he took up a "war weary" F -6F to "give the boys a thrill at White Plains (N. Y.)." The plane developed a faulty fuel line. As serving the engine sputtered, he recalls he got off "a few hasty prayers" and finally landed. He walked away, leaving his log book there "where it probably still is today." Football he forgot about but not until he earned his letter in the quarterback slot. He played on the gridiron at Mars Hill Junior College (near Asheville, N. C.). A Tennis was his favorite sport until Milwaukee snows blocked further play. Billion Dollar "Come to think of it," he laughs, "life has shriveled down to following Bill Market Lodge [William B. Lodge, CBS-TV vice president in charge of affiliates and engineering] around." Dramatics was short -lived. For six months in 1936 he was cast with the Peruchi Players southern troupe. A natural in voice and manner, he might have been in 'st his radio days one of the U. S.' first successful "platter jockeys" but he notes he was never encouraged because stations were not geared to handle bundles of mail. IN PONTIAC HOOPER Edmund Cason Bunker, born in Balboa in the Panama Canal Zone on Sept. 24, 1915, where his dad was an electrical engineer, was brought up in Charles- 2:00 AM. -12:00 Noon 12:00 Noon -6:00 P.M. in Morgay Tau Friday Money Thiu FrMar ton, S. C. As an undergraduate 1934 at Charleston College he worked for WCSC WPON 39 46.5 Charleston, serving as program director, chief announcer and salesman (his first broadcast job paid $5 a week). During the pre -war period, he spent a year as an- Sta. B 24.1 14.0 nouncer and copywriter at WTOC Savannah, returned to WCSC and was regional Sta. C 11.9 8.1 sales manager at WIS Columbia, S. C., from 1939 -42. Sta. D 10.0 5.4 When the war came he found himself in "an untenable position," studying law at the U. of South Carolina Law School (he went through 21/2 years), flying an hour E. Hooper, May, 1958 C. at 6 o'clock in the morning and attending ground school classes, handling the CONTACT Mickey Mouse radio show and spending two to three nights weekly in the law library. His wartime service: a primary flight instructor for the Navy, assigned to VENARD RINTOUL 8 McCONNELL, INC. a fi -hter squadron just before the war and his service ended. The Navy at Lockport, Ill., in 1943 had three pilots flying together-Mr. Bunker, Associated with Lansing's Tom Dawson and Carl Ward -who now are all with CBS -TV. Mr. Dawson is vice president, network sales, and Mr. Ward national manager of affiliate relations. Postwar experience was made up of a stint with Avery- Knodel (radio station representative) and a year (1948) with ABC in New York. In 1949 he joined CBS - TV as an account executive and by 1952 was promoted to general sales manager of KNXT (TV) Los Angeles, moving to WXIX in 1954 as general manager. His activities now are confined by heavy office pressures, but he finds relief in reading and, as at Milwaukee, he is much interested in community affairs. Mr. Bunker's home is in Bronxville (just outside of New York City) where he lives with h's wife, the former Katherine Gooding of Columbia. They have two dauhter.: Ksy, 17, and "Bitsy" (Elizabeth), 14.

Page 28 October 13. 1958 BROADCASTING

n e

o a <

'STARDUST . is *IBC Ratio's billiant new 'progám-

+ Ihing concept that makes big -name 1 lent availabl4to even the most budget-minded advertiser. Liberally sprinkled through-

out 'NBC- Radio's weekly . broadcasting .r. schedule is a sparkling series of five minute vignettes . fresh, timel,v enter- - tainnfènt, especially created for these .

- .i STARDUST . segnlents,and starring such show business greats as Bob hope, Marlene - Dietrich, Dave Garroviay, George Gobel, . altogether, two dozen of Hollywood and Bi.oadway's brightest names. In most cases, arrangements can be made , . to add your star's personal touch to + . your commercials. No wonder,'then, that

STARDUST . ' provides the máximum of prestige, glamour, and merchandising impact at a sensible low cost that makes network radio today's most efficient média buy. ' RADIO , NBC. '- ' r - ...... , . Broadcasting Publications Inc. OPEN MIKE Sol Taishoff Maury Long Edwin H. James President Vice President Vice President '... Extremely Pleased' H. H. Tash B. T. Taishoff Irving C. Miller Secretary Treasurer Comptroller EDITOR: Lawrence B. Taishoff Asst. Sec. -Treas. . Ralston Purina was extremely pleased to see the Purina Dog Chow story [ADVER- TISERS & AGENCIES, Sept. 8]. Ed Langan, BROADCASTING* of the account group, has also expressed his TELECASTING gratitude. Many thanks . . . for the very fine story. THE BUSINESSWEEKLY OF TELEVISION AND RADIO William A. Lahrmann Published every Monday by Broadcasting Publications Inc. Chief Space Buyer Executive and Publication Headquarters Gardner Adv. Co. Broadcasting Telecasting Bldg. St. Louis 1735 Males St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8 -1022 Fall Term Begins EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James EDITOR: SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), I am enclosing a money order to cover Fred Fitzgerald, Earl B. Abrams the cost of 65 student subscriptions. We feel NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman this is the only all encompassing broadcast- ASSOCIATE EDITOR: Harold Hopkins ing magazine on the market. ASSISTANT EDITORS: Dawson Nail. Jacqueline Eagle Claire Gregory STAFF WRITERS: Lee Edwards, Richard Erickson, Director, Women's, Children's and Myron Scholnick, Benjamin Seff, Jim Thomas. EDITORIAL ASSISTANTS: Rita Cournoyer, George Social Service Programs Darlington, Angelica Barba Indiana U. SECRETARY TO THE PUBLISHER: Gladys L. Hall Enclosed is my check for 25 four-month BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long student subscriptions. SALES MANAGER: Winfield R. Levi (New York) Clinton W. Bradford SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant Associate Professor of Speech TRAFFIC MANAGER: Harry Stevens Louisiana State U. CLASSIFIED ADVERTISING: Doris Kelly Advertisers on KT-BS, ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael Shreveport, have is This to advise you of my semi -annual COMPTROLLER: Irving C. Miller dominant audience, as request. Please send bulk order of 20 sub- ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi shown by both Nielsen scriptions. For years I have found BROAD- and ARB* ratings, CASTING to be one of the most accurate, cur- CIRCULATION & READER'S SERVICE rent and effective sources for information MANAGER: John P. Cosgrove plus award winning in SUBSCRIPTION MANAGER: Frank N. Gentile teaching my Survey of Broadcasting CIRCULATION ASSISTANTS: Gerry Cleary. Christine promotion. course. Harageones, Charles Harpold, Dwight Nicholas. Marilyn Peizer F. Virginia Howe, Radio -Television Section BUREAUS Naturally, Kansas State U. NEW YORK 444 Madison Ave.. Zone 22, PLoxa 5 8355 Please send 25 copies to instructor Don Editorial ihea get Erickson, School of Journalism, as you have SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher done for us previously. ASST. NEW YORK EDITOR: David W. Berlyn J. G. Wheeler NEW YORK FEATURES EDITOR: Rocco Famighetti more for flair ASSISTANT EDITOR: Frank P. Model Manager, University Bookstore STAFF WRITER: Diane Schwartz Florida State U. advertising Business Enter a subscription for 10 persons for SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning dollar four months. EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger Ask the PETRY man Harold E. Nelson Associate Prof. of Speech CHICAGO for details on this College of the Liberal Arts 360 N. Michigan Ave., Zone 1, antral 6.4115 MIDWEST NEWS EDITOR: John Osbon dominant station in the Pennsylvania State U. MIDWEST SALES MANAGER: Warren W. Middleton; billion dollar three -state Barbara Kolar Once again I would appreciate your pro- market where your HOLLYWOOD viding 15 13 -week subscriptions for my class 6253 Hollywood Blvd., Zone 28, H011ywood 3 -3148 advertising dollar goes in tv -radio advertising. SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt; Virginia further. Kenward L. Atkin Stricker Department of Advertising Toronto, 11 Burton Road, Zone 10, HUdson 9 -2694 Michigan State U. James Montagnes

Send an additional six subscriptions. Start SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Year- just as soon as possible. book Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Rod Gelait Regular issues 35t per copy; Yearbook Number $4.00 Washington & Lee U. per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send NBC SHREVEPORT, to BROADCASTING Circulation Dept., 1735 Desales St., Here is our order for 25 subscriptions for N.W., Washington 6, D. C. On changes, please include both old and new addresses. ABC LOUISIANA Prof. L. W. Kaiser, Cornell U. E. Newton Wray Pres. & Gen. Mgr. Triangle Book Shop Inc. Ithaca, N. Y. BROADCASTING* Magazine was founded In 1931 by May 1958 ARB Metro. Shreveport Survey Broadcasting Publications Inc., using the title: BROAD- [EDITOR'S NOTE: BROADCASTING Is proud CASTING -The News Magazine of the Fifth Estate. of the part it plays in classroom use and supple- Broadcast Advertising' was acouired in 1932, Broadcast mental reading in radio /tv courses across the Reporter in 1933 and Telecast' in 1953. nation. It is also pleased to cooperate with pro- 'Reg. U. S. Patent Office fessors and instructors In making conies available at special rates. Write circulation manager Copyright 1958 by Broadcasting Publications Inc. for details.] Page 30 October 13, 1958 BROADCASTING Iron Ore .. .

ONE OF MINNESOTA'S GIANT INDUSTRIES! An annual payroll of $102,000,000 goes

to 18,000 workers.. . and they ALL LIVE and SPEND in KDAL - KDAL -TV land! K DAL RADIO CBS DULUTi

ASK AVERY- KNODEL Slowly Words by (with expression) sweet sixteen WBTV

Love Char - lotte as you 've ne ver loved be -

.J r) J fore Since

J J J J first you start - ed send - ing us your

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r rJ e. r 7 bud - gets ev er more

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CBS Television Spot Sa /es NEW YORK CHICAGO DETROIT ATLANTA SAN FRANCISCO LOS ANGELES

.I4:VVV.NVOV NTAYDAPD H17OwDCnyT1Y(: COMI`.(Nl' '`Nation's 16th television market -Television Magazine TV set count -July, 1958 I BROADCASTING THE EUSINESSWFEKLY OF TELEVISION AND RADIO

Vol. 55, No. 15 OCTOBER 13, 1958 MORE SUPPORT FOR AUTO BUYS ON TV New roundup of success stories shows dealer enthusiasm for tv It's intended to hamper newspapers in retrieving Buick budget

New ammunition for television was moved up to the The success portfolio is another weapon in the arsenal firing line last week in the battle over auto makers' media already being built for television. It joins (1) a research allocations. study circulated by Buick's agency, McCann -Erickson, to While newspapers withdrew to map new tactics after show Buick dealers that tv had bigger impact on Buick their initial outburst over Buick's choice of television as shoppers and that both tv and radio cost less per thousand its No. 1 medium [ADVERTISERS & AGENCIES, Oct. 6], the than newspapers and (2) a special study conducted for Television Bureau of Advertising just as quietly moved TvB which showed that Buick commercials on the Bob to its members an impressive portfolio of case histories Hope show Sept. 19 made more impression than Buick's demonstrating how television sells cars for auto dealers introductory print advertising. Those studies were re- and consequently is getting more and more of the dealers' ported in detail in BROADCASTING last week. advertising dollars. Manufacturers as well as local dealers in any make of Armed with this array of success stories, stations car, domestic or foreign, can see in the TvB case histories would be in position to attack or counter -attack as neces- that dealer after dealer has used tv with profit -often sary when newspapers start their local -level campaign fantastic profit; that this success is not limited to any to bring local dealers and distributors into line. There particular make of car, and that the dealers are proving appeared little doubt that a sweeping local -level drive their satisfaction with television by investing more and would be made by newspapers, now or in the future, to more money in it. Some of the case histories, which in build up pressure for return of a significant part of the TvB's catalog number about 30 and were compiled and $12.5 million that Buick awarded to tv-half of Buick's documented by TvB sales development director Murray $25 million budget for the 1959 model year. Gross, are condensed below.

How BALTIMORE Weiss Motor Co. (Ford) - tv is moving cars for dealers Firm, described as Maryland's largest auto dealer, started tv tests last January with a ATLANTA, GA. Nalley Chevrolet on WLWA our business has more than - weekly late -night five- minute newscast on in and since starting on WAGA -TV Opened 1956 and in television since doubled" WMAR -TV Baltimore. All other media 1957, company claims to be Georgia's its new car sales are up 50% and used -car activity remained relatively the same in Chevrolet and of the volume up 300 %. largest dealer one 1958 as in 1957. But: By September Weiss sellers state's largest car regardless of make. had registered a "volume increase." Joseph Timnters Chevrolet Nalley uses 10 one -minute announcements ATLANTA, GA. - Katz Co., Weiss agency, reported: "Weiss in Owner Tim Timmers decided to sell young- a late- evening feature film on WLWA Motor has felt the impact of television in sters and their mothers in addition to the (TV) Atlanta on Sundays; full sponsorship terms of specifically accountable sales -TV At- man in the family, bought a two -week - of late -night feature on WAGA despite intense competition and a declining schedule of three announcements a week lanta on Fridays, and 10 one -minute an- car market. A key contributing factor has nouncements weekly on early -evening movie in a children's show on WLWA (TV) At- been our sponsorship of the I I p.m. news." on WAGA -TV, spread Monday through lanta. First four announcements sold six Friday. With 70% of its budget in tv, firm cars; after seven announcements the firm TV PREVIEWS OF has virtually cut out newspapers and traced 15 car sales directly to tv. The cam- dropped radio. Company says "since going paign has been extended. PONTIAC, FORD BROADCASTING October 13, 1958 Page 33 HOW TV MOVES CARS CONTINUED medium." Described as leading Ford dealer ships sell an average of 550 new and used in the Columbus market and one of the cars a month and reportedly are nation's CHICAGO Courtesy Motors (Ford) - top 10 in the U. S., company buys satura- fifth largest seller of Fords. Present tv President Jim Moran, who puts 95% of tion announcement packages, averaging 25 schedule, split between the two dealerships, his advertising budget into television, lifted to 30 spots a week on WBNS-TV and using includes weekly half-hour syndicated film his dealership from 1,500th in car sales up to 50 or 60 IDs a week for special pro- and 60-80 ten -second IDs over two-week in 1948 to the world's top seller of new, motions. Says Mr. Rohyans: "Properly pur- period, on KBTV (TV) Denver. used, and a combination of new and used chased, television is the country's most ef- cars-a ranking he has held since 1953. fective advertising medium for automobile GOSHEN, IND. Riverside Motors (Cad- His firm is reported to be the biggest tv dealers." illac -Oldsmobile) -When tv reached Goshen spender of all local advertisers in the U. S. in 1955, firm was selling about 75 new cars Lex Among "firsts" claimed for Courtesy and COLUMBUS, OHIO Mayers' Chevrolet a year. Now, with 90% of budget in tv its annual, tv- its agency, Malcolm- Howard, Chicago, are: -In promoted Labor Day (WSJV-TV Elkhart), it's grossing $2 mil- first car dealer to use live commercials "Ox Roast" last month, Mayers' drew 9,- lion annually with car sales at 600 a year, 000 showing the cars offered for sale and first people for free food and in one day is biggest volume car dealer in northern sold 59 new and car dealer to sponsor a full -length feature. 25 used cars. Firm cur- Indiana. After first two feature film program rently In March 1956 Courtesy switched from spends $115,000 a year, or 75% of sponsorships owner Joe Levino reported: its budget, in "We Hudsons to Fords, and, continuing to use television, using WBNS -TV, sold 35 new Rocket 88s and 25 used WLWC tv almost exclusively, became the world's (TV) and WTVN -TV. On Monday cars; since the show was the only adver- mornings, after full sponsorship of a fea- tising we used, it certainly convinced No. 1 Ford dealer in one month. Currently, me ture the that tv did the Courtesy sponsors two full -length features film night before, dealer usually job." He says he achieved his sells 25 business on WBKB (TV) Chicago, Mondays and 20 to cars within the first three "miracle" in "three short years hours opening. by using the magic Fridays at 10 p.m. Says President Moran: after of feature films on tv to extend my sales "Television paid off for us immediately. territory beyond the city COLUMBUS, OHIO George Byers Sons limits On a comparative The day after our first show we sold 16 - ... basis of au- Described as world's largest dience volume cars, compared to our usual two." DeSoto-Plym- delivery, television costs outh dealer, Byers now puts more than were far lower ... A single telecast could CHICAGO Walton Motor Sales-Walton, half its budget into tv. It has sponsored reach more people than dozens of news- which first used tv in 1950 and now al- WBNS -TV's 11 p.m. news from that pro- papers or billboards." locates 85% of his budget to this medium, gram's inception in 1950, currently under- LOS ANGELES Brand Motors -Ford City has been the biggest Chrysler dealer in the writes the show three times one week, two - One of largest tv advertisers in U. S. for the last five years. Firm started the next. Last year, Byers undertook a the market, firm spends 82% of its budget in tele- with a five -minute weather and news show special "supermarket" sales campaign, put vision, sponsors 191/2 hours of feature films across the board on WGN -TV Chicago, 300 cars on a 13 -acre lot, promoted the per week on KABC -TV Los Angeles. Brand expanded it to 15 minutes in 1953, added drive with 72 IDs in a week on WBNS -TV, Motors keeps careful records on pulling a second quarter-hour, Man on the Street, WLWC (TV) and WTVN -TV (budget was divided about 50-50 with newspapers), and power of each feature film (via contest in across the board in 1954. Walton President which viewers sold 125 cars first week. Miss Dorritt Wil- must name the show on Joseph Levy: "There is no doubt about it, which liams, account executive on Byers at Kelly they saw the commercial; also, sales- Walton Motors grew to be the largest men receive no Chrysler & Lamb agency, notes that Byers has be- commission unless they dealer in America through the know the source of the medium of world's biggest DeSoto -Plymouth sale). Thus it can television." report, for example, that it sold dealer since going into tv and that its new- enough cars to gross more than $4,000 on a single COLUMBUS, OHIO Dan Rohyans Ford- car volume is up 50% since pre -tv 1949. In past three years firm has put 40% of Sunday -morning program that cost $400. Says Manager John Fair: the its budget into television, which Mr. DENVER Bob Jones Skyland Ford and "From very first day, we knew television pulled for us Rohyans says has produced "more sales Bob Jones Midway Mercury-With one - ... We could demonstrate each car we had directly" than "any other advertising third of its budget in tv, these two dealer- for sale and people could see and hear everything we wanted to tell them. You can't do that with newspapers, radio or any other medium."

LUBBOCK, TEX. Womble Olds (Oldsmo- bile, Rambler)- Company has been year - round user of KDUB -TV Lubbock almost from time the station started in November 1952. Tv gets 80% of its budget (radio the rest). It uses one live announcement in both early-evening and late news shows (plus a three -week announcement campaign at model introduction time). Sales Manager Clyde Mace says "television has been our most effective medium for selling new cars."

MIAMI Municipal Auto Sales (used cars) -Firm puts 90 to 95% of its budget into television, sells more than 2,900 cars a year. Currently it averages 15 live minute PONTIAC, through MacManus, John & family. He steps out of the family home participations (mostly nighttime) on WCKT Adams, Bloomfield Hills, Mich., is again (see picture above) to tell an off -camera (TV) and seven participations (late after- counting on "name" actors to add char- visitor that the family is away attending noons or Saturday and Sunday) on WTVJ acter to commercials for its 1959 cars. the debut -dance of "beautiful daughter (TV). Total budget on both stations is about This one, featuring Arthur Treacher, will Catalina." The spot then swings to the $75,000 a year. In a two-station Labor Day introduce the Catalina series on the car itself. promotion last month, firm sold 50 cars in Ginger Rogers Show Wednesday (Oct. The commercials were written by Rich- three days. 15) on CBS -TV. ard Maury, Ted Allegretti and Mark The idea: Mr. Treacher, famous for his Lawrence of MJ &A, and produced by MIAMI Anthony Abraham Chevrolet - butler roles, acts as butler to the Pontiac Klaeger Film Productions, New York. Puts $125,000 a year, or 60% of its budget, into television, using WCKT (TV), WTVJ Page 34 . October 13, 1958 BROADCASTING ANIMATION sparks the pre -announcement teaser campaign now Ford. The film uses the theme, "Ford 1959 . . . the world's being run throughout the country by Ford dealers for the 1959 most beautifully proportioned car." A frame then proclaims: Ford. This sequence is from one of three 20- second commercials "coming Oct. 17." After that date, new prints will end by produced by Playhouse Pictures, Hollywood. Entitled "Portrait urging viewers to see the car at their Ford dealers. Two IDs Artists," the commercial shows a scuffy -looking artist walking also were made. Some 2,000 prints of the spots have been into a picture gallery, setting up easel, copying landscapes and mailed to about 260 stations. Some dealers will use the 20- sculptures exactly, then facing the camera as he draws while second commercial as lead -in to a live local announcement of looking over his shoulder. He throws up his hand, shouts some- 40 seconds. First commercial was set for telecasting Thursday thing like, "I just can't do it, it's so well done, so beautiful." (Oct. 9) in Dallas. Commercials will run in local spot time and What he means, of course, is that he can't do justice to the '59 in local shows. J. Walter Thompson, New York, is agency.

(TV) and WPST-TV. From 60-65 cars a test," designed to build awareness rather currently puts 45% of its budget into tv. month, sales have risen to 600 -700 a month. than immediate sales, was promoted in a After checking customers, company re- Sports, news, participations and full sponsor- month -long announcement campaign (week- ported: "Tv was responsible for more busi- ship of featuring films are employed. Owner ly cost: about $4,000) on WCAU -TV and ness than . . . any other source. Because Anthony Abraham, a former advertising WRCV -TV, both Philadelphia, and resulted of tv's broad coverage, about 50% of agency owner, picked tv because: "I found in more sales by Dodge dealers in the first [ Medow's] business now comes from subur- that tv offered the greatest possibilities. The 20 days of July 1957 than during any com- ban areas." Comparing 1957 with pre-tv cost of reaching potential customers was parable period of the year -even though 1954, firm found 262% increase in new- the lowest on any cost -per- thousand basis, car sales ordinarily drop off after July 4 car sales, 236% gain in used -car volume. because of tv's tremendous audiences." He weekend. In addition, the cumulative effects also feels: "Television should be the primary enabled Dodge dealers to record higher SPOKANE Empire Lincoln-Mercury - medium for car dealers. It's an absolute sales for the rest of the year. The new owners switched their major ad- necessity for car dealers." vertising from newspapers to television RICHMOND, VA. Commonwealth Ford in October 1957 and climbed from last to MONCTON - NEW BRUNSWICK, CAN- -Uses year-around plus special event tele- first place among Northwest Lincoln -Mer- Steeves Motors (Cadillac, Buick, ADA vision programming, currently employs cury dealers in 16 days. Now has 60% trucks, Steeves Pontiac, GMC Vauxhall)- weekly half -hour syndicated film in mid - of budget in tv. Started with 10 announce- reluctantly early last summer got into tv evening time on WRVA -TV Richmond as ments a week on KHQ -TV sports show weekly on Spokane, short- with a 10-minute its basic vehicle, adds sports events and one - ly had to go to other dealers to get enough -TV Moncton. Then sales manager CKCW shot feature films from time to time. In cars to meet demand, has now signed 52- Eric Burdon attended a TvB presentation recent "autothon," based on full sponsor- week renewal with station. Co-owner Bill and speech by President Norman E. Cash. ship of feature film, 20 cars were demon- Nottley: "We want television to be the He promptly asked CKCW -TV to send a strated in five 3- minute commercials. Next base from which all of our around added two more advertising is salesman -and day, Commonwealth sold 17 cars and rang keyed." weekly sports programs. Mr. Burdon: "We up gross sales of $40,000 -an $82 return have tripled our advertising . and the for each dollar spent on the program SPRINGFIELD, MASS. Hedges -Sattler results to this date have exceeded our most ($487.50). President Parker Snead and vice (DeSoto -Plymouth) -In June 1958 switched optimistic hopes. While we had some re- president- general manager Walter Hall re- from syndicated films to feature movies on to luctance in the past as the cost of tv port: "We're depending primarily on tv in co- sponsorship basis on WWLP (TV) advertising, the results we have seen from 1958 to produce our results." Springfield, Mass., with film scheduled at our sustaining use more than justify the 11 p.m. Saturday and repeated (using same expense. The recent screening of [TvB's] SALT LAKE CITY Courtesy Motors (Dodge - commercials) at 2-4 p.m. Sunday. Three 'Vision of Television' brought home to us Plymouth) -Puts 95% of its budget into weeks of the month stress reputation, service, more forcefully than any other presentation tv. When he opened Courtesy Motors in etc., and fourth promotes new or used car the value of television as an advertising 1952, Clifford O. Gledhill expected to be sale. Results: After sale promotion, sales medium for our business." in the red for six months. He launched a usually run 75 %, or 20 units, higher than heavy on KSL MONTEREY, CALIF. Murray Vout-1n campaign -TV Salt Lake and in other weeks. business 30 years, firm switched to English was in the black in 30 days, has continued WESTFIELD, MASS Westfield Ford -Once Fords and Studebaker to television to expand tv usage. At time of his first -and - 100% radio user, firm bought quarter -hour in 1957 and registered a 27% gain in busi- campaign, no car dealer in the market was sports film on WWLP in November 1955, ness during the next 12 months. Volume using tv regularly; now almost every large two years later bought alternate weeks of this year is higher, despite general business dealer does. Mr. Gledhill: "The real value Sunday night feature film, which it still recession. With 95% of his budget in tv, of television is its ability to produce day sponsors. Budget is now 75% tv, Mr. Vout sponsors sports programs on after day ... and to deliver prospects who 25% radio. In town of 22,046 population, com- KSBW -TV Salinas, Calif., immediately fol- are interested in the cars' that are adver- pany was expected to sell 15 to 25 cars a lowing Wednesday Night Fights on ABC - tised on tv." month; with saturation radio was selling TV and Friday night fights on NBC-TV. SOUTH BEND, IND. Ben Medow's (Plym- 50 to 60 and with addition of television Recently he decided his budget couldn't af- its outh, Dodge, DeSoto, Chrysler, Imperial) sales volume jumped to 95 to 100 and has ford both programs, cut out one, returned a - After testing tv in 1955, Medow's wondered stayed at that level month later with this report: "I must have since then. Jones has whether the medium was doing a job, de- first refusal on all KBTV both because they're terrific programs and special events pro- cided to cancel its schedule for six weeks. grams. He says: "Television I'm getting terrific results. I'll cut my other has been a Results: in four weeks new car sales major factor in my success advertising, but I want both shows." as a dealer in dropped 20% , used cars sales declined Ford ... cars and trucks." He uses tv year - PHILADELPHIA Delaware Valley Dodge 30 %. Since then Medow's has been a year - round because "I do not believe in the bit - Dealers Assn. -A "Missing Dodge Con - round user of WNDU -TV South Bend, or -miss use of television."

BROADCASTING October 13, 1958 Page 35 ADVERTISERS & AGENCIES BUILDING AN ALUMINUM EMPIRE ON AIR

Reynolds Metals became No. 2 aluminum giant by combining new products (foil, do- it- yourself metal) with a new medium (tv); now it's placing biggest bet on same combination

Members of the advertising department volving its line of building products. In all, to a principle expounded long ago by the of Reynolds Metals Co. see in the com- Reynolds has earmarked better than $6 mil - visionary senior Reynolds: "Put aluminum pany's corporate symbol an allegory that per- lion-45% of its total annual advertising into the people's hands and it'll sell itself." petually replenishes their courage in the budget -for tv and radio. The thing that sold itself (with the big help, competitive struggle of aluminum giants. What is Reynolds Metals Co.? What of tv) was a 25 -foot roll of Reynolds foil In Reynolds people's eyes, the dragon in makes it tick? no thicker than 0.0007 -inch. Explains Sales the symbol is really the Aluminum Co. of Reynolds sprouted from the tobacco fields Vice President Dave Reynolds: America, biggest giant in the field, and the of the South. Its founder, the late Richard "In 1939 total U.S. aluminum production sword brandished by the knight is a box of S. Reynolds Sr. (1881- 1955), up to 1918 had was 327 million pounds. It took 51 years Reynolds Wrap. been advertising-sales head of his uncle's to reach that total. Suddenly, in 1946, pro- Reynolds' advertising men would be the R. J. Reynolds Tobacco Co., was instru- duction was 800 million pounds. With 3 first to admit that the dragon has not been mental in the naming of "Camel" brand billion pounds of aluminum war scrap flood- slain, but they take comfort in the knowl- and in the packaging in tin of Prince Albert ing the market, the industry-at the time edge that it has been rudely disturbed from smoking tobacco. In 1919 he started U. S. we and Alcoa -had to sell almost 4 billion the awesome dominance it once enjoyed. Foil Co. (the parent company), began pro- pounds. An impossible situation, you'll ad- Once an absolute monopoly in aluminum ducing lead and tin foil for cigarette pack- mit, one to which the only solution was to production and processing, Alcoa now has aging. find -create, if you will-new markets. We competition, plenty of it. Alcoa still is big In 1924 he bought control of Eskimo Pie realized that to make an impression on 155 (projected 1958 net sales: $876 million), but Corp. (which is a heavy radio user), two million consumers, we had to start with others are getting big, too (Reynolds' 1958 years later added aluminum foil, in 1928 something so simple it'd capture the public sales projection: $447 million). founded present -day Reynolds Metals Co. imagination overnight." A good many factors account for the Ten years ago he moved up to board chair- The housewife, just getting adjusted in elimination of the Alcoa monopoly, not the man (a post vacant since his death three 1947 to the brave new world of the deep- least of them the government -supported ex- years ago), turning over the reins of the freeze, was ripe. Reynolds was ready. The pansion of aluminum production during firm to eldest (now 50) son Dick who 18 result: Reynolds Wrap -a rust-proof, non- World War II. But in the post-war years, years Wall Street toxic, odor -free and light -proof metal of Reynolds' growth can be traced to imagina- firm of Reynolds & Co. (R. S. Reynolds Jr., 1,001 uses. Introduced initially in print tive management and merchandising and in per SEC regulations, sold his interest in the media, Reynolds Wrap really didn't begin considerable measure to the skillful use of brokerage house in 1938). The present fam- to unroll till it was advertised on NBC -TV's broadcast advertising. ily team consists of Mr. Reynolds, president; Kate Smith Evening Hour in 1951. The Starting today (Oct. 13) Reynolds begins brothers J. Louis, 48, executive vice presi- more Reynolds did on tv -Mr. Peepers a major schedule on ABC -TV. Reynolds dent (operations); David P., 43, executive (1952 -5), Frontier (1955 -6), Circus Boy has set aside about $50,000 to expand its vice president (sales), and William G., 45, (1956 -7), Disneyland (1957 -8) -the more community- relations program in paid broad- president of Reynolds International Inc. Reynolds Wrap it sold. cast time and is ready to buy still other In their active broadcast thinking, the But Reynolds Wrap isn't the only con- pot schedules for "special situations" in- four Reynolds brothers are merely adhering sumer item that was "made" by television. Early in 1953, while redesigning its Louis- ville sales office, Reynolds had to arbitrate a jurisdictional dispute between the local metal workers and carpenters unions over who should handle the installation of aluminum panels. The carpenters won out but couldn't deliver; their tin -snips and hack- saws had trouble cutting the metal. Then, by chance, a Reynolds executive in amazement watched a carpenter cut an aluminum sheet with an ordinary wood saw: it cut like a knife through butter. Result: waiting two years for Korean wartime re- strictions to be lifted, Reynolds came out with a line of "Do- It- Yourself Aluminum" for the hobby crowd, introduced it on tv (and in print) and within six months had effected successful distribution in at least 10,000 hardware outlets. It's still a strong seller. Then, too, the kitchen foil has found Sales and advertising chiefs of Reynolds Metals used a 59 -city closed- circuit tv wider uses: there's foil to keep the weeds hookup Sept. 9 to explain to dealers and distributors their television plans for down, foil with which to wrap flower pots, this season. David P. Reynolds (standing), executive vice president in charge of heavy -duty foil for freezing, disposable foil sales, told dealers: "Television will make doors open to you faster." Also appear- roasting pans, etc. ing on the closed circuit were (seated, I to r) Bill Ingram. general sales director, Reynolds' advertising practitioners deride and David F. Beard, general advertising director. the use of "institutional advertising." "This business is too young to hold 'in-

Page 36 October 13, 1958 BROADCASTING Reynolds Metals Co. moved last month into this new head- Canada's Aluminium Ltd. (created by antitrust action out of quarters in Richmond, Va., an $11.5 million structure built Alcoa's foreign operations) has a capacity of 770,000, ranks mostly of aluminum (1,235,000 pounds of it) and glass. The No. 2 in world-wide output. Newly- formed Ormet Corp. (joint ultra -modem office building is a shrine to Reynolds' rapid ownership by Olin -Mathieson and Revere Copper & Brass) will emergence as one of the giants in the aluminum field. Reynolds have 180,000 ton output. Closing out the list of aluminum pro- got into pig aluminum and extrusion in World War II with ducers are Anaconda (65,000 tons) and Harvey (55,000). government financial aid and encouragement. In the early Reynolds' stock now fetches 651/4 on the New York Stock forties the company's net sales ran about $21 million a year, Exchange-up from 49 in August. Reynolds' first half sales its share of U. S. aluminum output 2.4 %. This year net sales show a 21/2% increase. Most (80 %) of output, according will be $447 million, share of output 28.5 %. Reynolds ranks to industry sources, is fabricated (sidings, tub- No. 2 in U. S. aluminum output, No. 85 in sales among U. S. ing, packaging, foil), 17% primary (pig alumi- industrial corporations, No. 88 in advertising, No. 41 in as- num) and 3% "other" (plastics, chemicals). sets ($239.3 million). Now operating at 83.3% of capacity, The Reynolds empire now employs 27,000 Reynolds' present primary aluminum reduction capacity is workers, maintains 35 manufacturing plants 601,000 tons (against Alcoa's 800,000, Kaiser's 550,000). and mines, and operates 72 sales offices.

stitutions,' " comments General Advertising co- sponsors also are old Reynolds cutomers shown yet another angle in which television Director David F. Beard. "We're selling -Kellogg Co. and Hills Bros. coffee. The plays a major role: product identification. aluminum ... and we're selling it hard." 52-week contract takes in 148 stations, gives This past summer, Reynolds market re- From its Richmond, Va., headquarters Reynolds an average three minutes of com- search canvassers polled 1,403 women in Reynolds conducts "hard- sell" advertising so mercial time each Friday night in which to 43 cities, asked how many of them could passionately that one casual observer recent- bring home to a family audience all of its spot the Reynolds seal at a glance: 83.3% ly noted, "There're going about it as if ad- sundry activities. could. Then, another sampling was taken vertising were about to go out of style." With a total of 15 minutes a week, Reyn- to determine "brand" of aluminum foil pre- Helping Reynolds are five agencies: olds both outspends and outtalks the com- ferred: 70% said "Reynolds Wrap." (In- Buchanan Div. of Lennen & Newell; Clin- petition to a considerable degree (see box, terestingly, in 1955 -two years after Reyn- ton E. Frank Inc., Chicago; Zimmer -Mc- page 38). olds began putting its seal on clients' prod- Claskey, Frank Inc., Richmond; Gotham- Aside from telling aluminum's story to ucts-the recognition sample was as high as Vladimir Inc. (international), and Cunning- the home audience, television helps win new 72 %). During the past five years, the seal ham & Walsh (for affiliated Eskimo Pie corporate clients for Reynolds -especially has been put on 12 billion packages; so far Corp.). The emphasis is on network tele- in the burgeoning field of metallic foil in 1958, 2.3 billion packages of 343 dif- vision where Reynolds has: product packaging. Explains Special Projects ferent products will bear the slogan, "Qual- Nine commercial minutes a week on (advertising) Director A. C. (Al) Kintner: ity Protected With Reynolds Wrap Alumi- ABC -TV's "Operation Daybreak" (Day in "In these days of stiffening competition, num Packaging." Court, Peter Lind Hayes, Mothers Day. where there really is little appreciable differ- In a roundabout way, television also has Liberace, Chance for Romance, Beat the ence between per -pound price structure, a helped the company's finance department Clock) starting today (Oct. 13). As of last prospect might well be justified to ask our swing loans needed for Reynolds' rapid week, clearances were effected on 82 sta- sales people, 'why should I do business with growth. "Television has helped make us tions (84.8% of total U.S. tv homes). The you -why not with Alcoa? What's in it for well -known in the financial community," stress will be on Reynolds Wrap and other me ?' declares ad director Dave Beard. By the household aluminum products. "Our answer," says Mr. Kintner, "in- end of the year the funded debt will be 26 weeks of All-Star Golf which it co- evitably is that our television works for down to $380 million. He submits that sponsors with good customer Miller Brew- them, too. People recognize our seal on the there are times "when we feel like asking the ing Co. (labels for Miller's High Life) on products they buy, will instinctively buy controller to kick in some money to pay 132 ABC -TV stations. Reynolds' three- these packages instead of competing for our television campaigns-after all, he ' minute commercials on this weekly series brands." Recalls Dave Reynolds: "Recently benefits, too!" which began this past weekend (Oct. 1 1) I talked with a manufacturer of aluminum The idea isn't too far -fetched, at that. will be aimed at the golf -playing executive golf carts. He was about to sign with one The corporation's public relations depart- or contractor whose firm of might be a po- our competitors till I told him of our in- ment, as concerned with aluminum sales as tential Reynolds client. tention to telecast golf on weekends. He's with company goodwill in the many com- One -half sponsorship of Walt Disney now one of our clients." munities in which it operates, is buying time Presents on ABC -TV effective Oct. 3. Its Prospects left unmoved by this pitch are with which to promote the image of Reyn- BROADCASTING October 13, 1958 Page 37 ADVERTISERS & AGENCIES CONTINUEb

been felt by its spot program. Until a PIE IN THE SKY year ago, Reynolds used to blitz farm radio markets with commercials extolling the While Reynolds Metals bets most of Current Eskimo Pie head is J. Louis virtues of aluminum sidings. This is no its broadcast media bankroll on tele- Reynolds, also Reynolds executive vice longer necessary. "While radio did a yeo- vision, an affiliated company is planning president. His operating vice president, man's job for us," explains Al Kinter, "the to make history in radio. Robert M. (Barry) Woods, explains that farmer without a tv set these days is a Allied with Reynolds Metals Co. (70% Eskimo Pie is not an ice cream 'maker rare bird indeed!" of its preferred shares and 79% of its per se (though it does supply chocolate Spot isn't entirely out-at least not tv coating mixes). common are owned by U. S. Foil Co., It's in business to sell spot. Not long ago Reynolds introduced a Reynolds' holding firm), Eskimo Pie aluminum ice cream wrappers -and builder's package of 20 or more staple Corp. seeks to become the ice cream in- franchises. products made out of aluminum that, it dustry's first year -round advertiser in ra- On five -year (renewable) terms it was claimed, would cut home maintenance dio, training its sights on the home leases to national, regional, and local costs by "at least" $3,700 over a 30 -year freezer market. dairies, such as Borden's, National Dairy, period, would help realize Reynolds' goal Ranking 28th in the nation's top 30 Arden Farms, Hood, Cabell, Foremost, of upping home -building use of aluminum radio spot advertiser roster [Anveat- $150,000 worth of ice cream extrusion from 40 to 1,500 pounds a house. To aid TISERS & AGENCIES, Aug. 11], Eskimo and wrapping equipment which the its construction customers, e.g., National Pie spent about $400,000 in 1958's lessees then amortize by agreeing to buy Homes Corp. (Viking line), sell these alu- second quarter, which its agency, Cun- all foil wrapping and packaging from minum- equipped homes, Reynolds will from ningham & Walsh, estimates to be four - Reynolds. Eskimo Pie will back the local time to time enter a "friendly market" with fifths of its total budget. franchise -holders with radio spot. spot allocations. To its two principal competitors-Alcoa (1957 net sales: $875.5 million) and olds as "a good place to work, a good citizen (KLCN Blytheville, KAMD Camden, Kaiser (1957 net sales: $391.6 million) - for all communities." Roughly speaking, KDQN DeQueen, KELD El Dorado, Reynolds' aggressive and adroit use of air about $50,000 a year goes to buying time on KFPW Ft. Smith, KWFC -KBLO Hot media spells trouble in one way, help in such outlets as: Springs, KNEA -KBTM Jonesboro, KXLR another. There remains no doubt in any- WRNL Richmond -for a 52 -week Little Rock, KVMA Magnolia, KVSA Mc- one's mind that television has opened up schedule of five -minute Mon.-Sat. newscasts Gehee, KHBM Monticello, KTLO Moun- vast new market potentials-viewers are in which the Reynolds announcer tells the tain Home, KXRJ Russelville, KWAK Stutt- constantly writing in with new ideas of how residents that the firm is vital to Richmond's gart and KRLW Walnut Ridge). they think aluminum could or should be needs because: its 2,900 -man labor force Says public relations director Donald B. used. The aluminum industry is always in- accounts for an annual payroll of $18.2 mil- McCammond: "Our immediate problem is terested in finding new uses, new markets. lion; that 500 additional employes (moved to pipe the new ABC -TV schedule into All three companies spend an enormous from Louisville)-projected by family every one of our mine and plant cities." amount of money researching "futures," growth-will swell Richmond's population If necessary, this will be done by adding and Kaiser and Alcoa-both pushed into by 1,307 and bring in $244,200 in an- delayed broadcast stations in markets where foil production by Reynolds' bold move 11 nual rentals, $3.8 million in home purchas- ABC -TV cannot gain clearances. Adds as- years ago -appreciate the job Reynolds ing power, $1.6 million in home building sociate William A. Lashley: "We feel that has done, though they may not like it in power, $1.4 million in new bank deposits both radio and tv can help us maintain terms of dollar sales. Reynolds, on the other and $1.8 million in new retail sales. good community relations and help sales hand, welcomes Kaiser's use of tv, also WSVA -TV Harrisonburg, Va. -for an at the same time." Messrs. McCammond Alcoa's, for "the more people become in- alternate -week, 15- minute Shenandoah and Lashley foresee increasing use of broad- terested in aluminum, the better we like Showcase to acquaint the area with the new cast- public relations programs, co- sponsored it." Grottoes, Va., plastics plant and its 200 by Reynolds and local plant managements. And the narrower the gap becomes be- employes. The show itself adds to Reyn- The brunt of Reynolds' network push has tween Reynolds and Alcoa. olds' public relations impact by broadcasting messages of local charities that would otherwise not be able to buy time. WMSA Massena, N.Y. -for sponsor- WHAT REYNOLDS' RIVALS DO ship of the home games of Clarkson Col- To what extent does Reynolds Metals Kaiser Aluminum & Chemical Co. lege's ice -hockey team. Purpose: to famil- Co. "outspend and outtalk" its domestic -shares in the Kaiser Industries Inc.- iarize upstate New York with the impor- competitors? Here's what other alumi- sponsored Maverick which runs 52 con- tance of the new $100 million St. Lawrence num makers are doing in radio and tv: secutive weeks on ABC -TV. Kaiser has Seaway reduction plant now nearing com- three -fourths sponsorship in series. Com- pletion. When in operation, this factory will Aluminum Co. of America -on mercials are shared by the various Kaiser supply a neighboring General Motors plant network tv as sponsor of the alternate - enterprises. The $4 million investment with aluminum for use in auto engines. week Alcoa Theatre on NBC -TV. The $3 million Alcoa spends on this Screen also represents cutback of what Kaiser Then there are a number of local or re- Gems Inc. package for 26 weeks is spent in 1956 -57 as sole sponsor of live, gional sports programs which the public re- shared by the corporation (through Fuller hour -long Kaiser Aluminum Hour on lations department finds "extremely useful" & Smith & Ross) and its consumer divi- NBC -TV alternate Tuesdays. Agency is in building "a corporate portrait." For years sion (through Ketchum, MacLeod & Young & Rubicam. it used to sponsor the U. of Kentucky foot- Grove). Additionally, KM &G puts about Aluminium Ltd. -its aluminum out- ball games on WHAS Louis- and basketball $500,000 into spot on behalf of home put represents only 10% drop in U. S. ville, also purchased local cut -ins on network aluminum and heavy industry use of the bucket, but it's still spending $1 million carried programs by WAVE -TV Louisville. metal. Broadcast allocations represent a season as it has been doing since In Arkansas, where Reynolds has a formi- about one -fourth of total ad budget. Its first participating in Omnibus in 1954. dable investment in bauxite and alumina current expenditures in tv represent cut- What was once one -fourth sponsorship mines (Hurricane Creek, Arkadelphia, Jones back of what it spent in 1951 -6 as spon- of 90-minute show now has become full Mills) it has in past years part- sponsored the sor of CBS -TV's See It Now and NBC- sponsorship of 12 out of total of 15 hour- U. of Arkansas grid games (and the famed TV's alternate-week hour -long live Alcoa long shows on NBC -TV. Agency is J. Aluminum Bowl coverage) on portions of Playhouse. Walter Thompson Co. that state's Razorback Radio N twork Page 38 October 13, 1958 BROADCASTING di\\erent in APPROACH

Everything we do at W -I -T -H is measured by one basic yard- Vy stick: "What's good for Baltimore is good for W-I-T-H." That's a nice, cozy statement. A real "heart-throbber." A lot of stations can make it in their own behalf. Many of them do make it. So, when you hear it, consider the source. What -and who -is behind it? When W -I -T -H was founded in 1941, it became the first independent Baltimore radio station. It has remained independent to this day. Now doesn't it make good common sense that a station, completely independent throughout its 17 -year career, has had many more opportunities to serve the interests of its community? W -I -T -H has had hundreds of such opportunities -has made many of them, in fact -and has served them well. Result? A special bond between Baltimore and W -I -T -H that you have to experience on the spot to appreciate fully -but that you can obtain to your product's advantage by advertising on W- I -T -H. It's a mighty bonus!

Tom Tinsley President

R. C. Embry Vice Pres.

National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington; Clarke Browne Co. in Dallas, Houston, Denver, Atlanta, Miami, New Orleans; McGavrenQuinn in Chicago, Detroit and West Coast

BROADCASTING October 13, 1958 Page 39 Henrietta sees Red and puts a $1,000,000 film library to work!

Timebuyer Henrietta Hickenlooper picks WJAR -TV because WJAR -TV has a corner on quality feature films in the Providence market - the cream of the crop from 20th Century Fox, Warner Brothers, Selznick, MGM, RKO, Colum- bia, United Artists!

In the PROVIDENCE MARKET WJAR -TV is cock -of-the -walk in feature films!

CHANNEL 10 PROVIDENCE, R.I NBCABC REPRESENTED BY EDWARD PETRY & CO., INC.

Page 40 October 13, 1958 BROADCASTING ADVERTISERS & AGENCIES CONTINUED

W &G SUES BON AMI tion may cause for you but we hasten to Films- without benefit of agency. Bon assure you that it is not of our own making." Amï s present management admits that for- IN AGENCY SWITCH Mr. Tendrich explained Thursday (Oct. 9) mer Bon Ami President Virgil D. Dardi that the agency is not demanding actual approved paying W &G some commission Asks fees to June 1959 cash payments from stations (realizing com- for a $1.1 million, 57 -week barter deal in Includes money not placed missions are deducted before agency pay- 35 markets (see box below) but contends ment is made to stations) but "that we are this was "totally unwarranted," claiming For 78 years the Bon Ami Co., New merely staking a claim." One station con- "all that W&G did was to check out the York, has used the slogan "Hasn't Scratched tacted, WRCA -TV New York (on which availabilities." Yet." But last week, preparing to answer a CF&R has placed $5,235 time and talent Specifically, Weiss & Geller seeks re- breach of contract suit filed by its former business for two football games) said it will covery of $94,223.93 in commissions al- agency, the advertiser was attempting to ignore the letter, recognizing only the ex- leged still to be due on the barter deal, $4,- heal itself of what one executive called "the istence of Cole, Fischer & Rogow. 484.07 commissions due on July- August- tele- 57 -week barter itch," suffered through While Bon Ami has yet to formalize its September film production, $15,433.44 corn - vision exposure by the firm's former man- answer, one official said it will base its missons due on the fall paid radio-tv cam- agement. counterclaim on the premise that Weiss & paign and $1,003.02 commissions due on The suit is unique in agency-client rela- Geller is demanding agency payment in Canadian and U.S. paid -time purchases by tions in that payment is sought for commis- part for something arranged direct between Cole, Fischer & Rogow. On Thursday, sions on advertising not yet placed as well former Bon Ami management and Guild S. David Liebowitt, counsel for W &G, said as that in the past. Weiss & Geller Inc., New York, dis- charged last month as Bon Amis agency, has filed the suit in New York Supreme W &G BARES TV BARTER LIST Court. W &G charges the peripatetic adver- Among the exhibits in Weiss & Gel - campaign to last from April 28 this tiser [ADVERTISERS & AGENCIES, Sept. 15] ler's brief deposited with the New York year through May 24, 1959. This letter with violating the cancellation terms of its Supreme Court (see story above) is includes cost estimates purportedly pro- agreement and demands restitution of $115,- a letter of confirmation dated April 21 199.18. The sum reflects commissions wherein W &G President Dr. Max Geller vided by Guild on the basis of informa- claimed for advertising already placed; it asks Guild Films Co. to deliver some tion that was supplied by the stations does not account for advertising to be placed 35 stations for a 57 -week barter spot themselves. Here is the list: for the period December 1958 -June 1959, but W &G is taking a different action to Station Per Week Per 57 Weeks retrieve those future commissions (see WBKB (TV) Chicago $ 2,050 $ 116,850 below). KABC -TV Los Angeles 1,630 92,910 Weiss & Geller contends it is entitled to all WRCV -TV Philadelphia 830 47,310 agency commissions on billing now placed KMSP -TV Minneapolis 1,180 67,260 by the new agency, Cole, Fischer & Rogow KGO -TV San Francisco 840 47,880 Inc., New York, through next June, the CKLW -TV Detroit 710 40,470 earliest possible termination date of its two- WGR -TV Buffalo 540 30,780 year contract with Bon Ami. KTVI (TV) St. Louis 615 35,055 Virtually all of the commissions claimed WXIX (TV) Milwaukee 555 31,635 by W &G are on broadcast billing, tv barter KMBC-TV Kansas City 430 24,510 billing in particular. Bon Ami last week said WSBA -TV York, Pa. 267 15,219 W &G is in no way entitled to these corn - WOI -TV Des Moines 645 36,765 missions and added that commissions al- KTVW (TV) Seattle 580 33,060 ready paid the agency on barter by the for- WKST -TV New Castle, Pa. 292 16,644 mer Bon Ami management were not called WBAL -TV Baltimore 990 56,430 for, since the barter business had been WGAN -TV Portland, Me. 250 14,250 placed direct with stations through Guild KPTV (TV) Portland, Ore. 345 19,665 Films at a time prior to W &G's appointment WBAP -TV Ft. Worth 820 46,740 last Feb. 5. Bon Ami said thereby the WSOC -TV Charlotte 193 11,001 agency already has been paid more than it KUTV (TV) Salt Lake City 247 14,079 deserves. WTTG (TV) Washington 690 39,330 Its answer must be filed with the court WLWA (TV) Atlanta 410 23,370 this Thursday (Oct. 16). WREX -TV Rockford, Ill. 190 10,830 Meanwhile, Weiss & Geller has taken two WROC -TV Rochester 570 32,490 actions in pursuit of its case. The agency has KOOL -TV Phoenix 172 9,804 obtained from the a warrant court of at- KOCO -TV Enid, Okla. 218 12,426 tachment freezing some $56,000 of Bon - KTVR (TV) Denver 450 25,650 Ami's assets at Manhattan's Chemical Corn WOAI -TV San Antonio 500 28,500 Exchange Bank. It also has written some WPST-TV Miami 368 20,976 40 tv stations in which it and /or the new KTRK (TV) Houston 175 agency has placed cash tv spot campaigns 9,975 WSTV-TV Steubenville, Ohio 292 16,644 to demand that the new agency be denied -TV Tulsa 258 its commissions and that they be reserved KTUL 14,706 for W&G. WMBV -TV Marinette, Wis. 154 8,778 The letter, written by W &G Executive KWWL-TV Waterloo, Iowa 300 17,100 WWLP (TV) Springfield, Mass. 390 Vice President-Media Director Max Tend - 22,230 rich, says in part: "... We hereby notify $19,121 $1,091,322 you that all commissions due on the corn - As of last week, three of the stations on WGR -TV. It likewise said it had plete 1958 fall campaign for the Bon Ami were "lost" to Bon Ami, the firm re- ended barter on KMBC-TV Kansas City Co., as well as any other billing for the Bon ported. With NBC -TV shifting affiliation and now buys time on that station. Also, Ami Co. which may be placed with your from its ill-fated WBUF (TV) Buffalo to Bon Ami said instead of bartering on station until June 5, 1959 at the earliest, WGR -TV, Bon Ami said its barter time WBAP-TV Ft. Worth it now buys time belongs to us and is payable to none other. had been scratched and it now buys spots on KRLD -TV Dallas. ... We regret any difficulty that this situa- BROADCASTING October 13, 1958 Page 41 ADVERTISERS & AGENCIES CONTINUED

the barter commission figure should be amended to $94,278.65, but his office declined to explain this latest move. Bon Ami, claiming to be "low man on the cleanser totem pole," came under new management July 17 following the sale by Baltic Investment Co., New York, of 90,000 Bon Ami shares at $810,000 to Miami in- vestor R. Paul Weesner,.whose Commercial International Corp. has interests in hotels, oil wells, supermarkets and airlines. The 1957 annual report shows a net loss of $950,683.28 which former secretary Daniel F. Cunningham ascribed in part to "adver- PREVIEW tising and promotion of jet spray Bon Ami." On June 20, 1957, the Bon Ami- formed SPORTSMAN TAMES LION- HEADED MALE Chatham Corp. purchased from Guild, "for $1.00 and other consideration," tv time Starting Nov. 15 the Lambert -Hud- -the commercial cuts to the living room. spots aggregating $1.25 million at end card nut Div. of Lambert Pharmaceutical Co. This will be Sportsman's big effort in rates; that same day Chatham assigned its opens a substantial spot television corn- tv (sales season is the pre -Christmas gift - will interest in this agreement to Bon Ami for a paign on behalf of its Sportsman men's giving period and the campaign run cash consideration of $830,000. On Aug. toiletries line. Basic 60- minute commer- until Yuletide). The campaign will run throughout 21, 1957 Bon Ami acquired certain rights- cial to be used features a lion's head in about 43 major markets including tv -to a group of 170 films held placed on top of a man's body. A woman the U. S.-the first time Sportsman has by Icthyan Assoc., S.A., for a cash consid- is seen feeding the "lion." Says the audio: concentrated on spot tv (last year, a eration of $1.15 million "subject to a fur- "A Sportsman gift will have any man "corporate" buy was made on NTA film ther payment of $173,000 to the seller from eating right out of your hand." network). At least 20 spots per week will the first receipts from the exploitation of the The commercial begins with a girl in run in each market, and on some stations rights." the living room and her husband hidden as high as 40. Other than this campaign, behind a newspaper announcer say- only tv used by Sportsman is co-op tv. That month, also, Bon Ami bought from -the ing, "How about the man in your life?" Originally, a real lion was to be used. Guild tv time spots aggregating $6 million The girl's voice then asks if he is a lion, But red tape and insurance problems and at end card rates over a 5 -year term for wolf, the film showing each the danger of lions eating out of humans' $3.6 million and at the same time handed bear or lamb, After a hard sell pitch hands doomed that plan. Agency is Nor- Guild its interest in Icthyan in exchange for of the animals. shaving lotion, co- man, Craig & Kummel, New York. The $1.15 million credit applied to the earlier for the products - deodorant and talcum spot was produced by Transfilm, N. Y. deal. The. $2.45 million balance was to be logne, hair dressing, paid in installments effective that October. A new agreement between Bon Ami and million in broadcast products, Antizyme toothpaste, Ciro per- Guild was drawn up February this last year, about $18 media. Leading in regular and filter tip fumes, the Richard Hudnut line of cosmetics year. It is the dispositon of this agreement unit sales in 1957 (Camels: 64 (shifted this past spring from Sullivan Stauf- on which Bon Ami apparently will peg its cigarette 40.8 billion), Reynolds fer, Colwell & Bayles), DuBarry line of counterclaim. billion; Winston: ranks second to American Tobacco Co. in cosmetics (shifted, effective Jan. 1, 1959, Counsel for Bon Ami is Emil Morosini overall unit sales, including exports (123.3 from Norman, Craig & Kummel) and Jr., partner in the Wall Street law firm of billion against ATC's 126 billion). Sales in Emerson Drug Div.'s Fizzies soft -drink fla- also Green & Morosini. Latter is counsel are expected to reach $1.1 billion. vor tablets (shifted, also effective next Jan. International Corp. and 1958 for Commercial Through its agency, William Esty Co., New 1, from Lennen & Newell). Warwick & of vice holds the posts president, treasurer York, Reynolds buys heavy in network tv. Legler this past year picked up Bromo- of Bon Ami. and secretary In spot, Reynolds spends about $3 million. Seltzer from L&N, was assigned new Steri- Its products, aside from Winstons and sol mouthwash now being tested. Ted Bates W -L TALKS MERGER Camels, are Salem, Cavalier (cigarettes) and has the Anahist line plus the new Virisan Prince Albert smoking tobacco. cold tablet and spray products. Anahist, which advertises during the fall- WITH REYNOLDS CO. Warner- Lambert: nation's 19th largest winter months, is in tv spot as will be story is being written A top advertising advertiser, spent about $28 million in ad- Virisan quarters in the proposed mer- and Bromo-Seltzer (latter using in financial vertising last year, $18 million of this to some radio network spot). J. Reynolds Tobacco Co. of and Listerine- ger of R. promote its Family Products Div. consumer one of the former network participants Winston -Salem, N. C., and Warner -Lambert - products. Slightly less than 50% of the broke this month in 75 -80 tv spot markets, Pharmaceutical Co. of Morris Plains, N. J. goes to broadcast consumer ad budget and Fizzies is all tv spot during its summer - Last week, the boards of directors of the is in tv. media; at present most of this spot months campaign. The Hudnut line, once a leading national ad- two companies -both It is shopping for network properties again, tv network advertiser when it was at Ken- unanimously agreed to "con- vertisers- having dropped out of NBC -TV's Tic Tac yon & Eckhardt two years ago (NBC -TV's of consoldiation. tinue exploration" Dough and Restless Gun last month. Its Your Hit Parade) is out of radio -tv as is To effect a merger, probably the corn- 1958 sales are expected to be about $177 DuBarry. A Warner -Lambert advertising panies would exchange stock on a 1 -for- million. Merger -minded Warner -Lambert executive, speaking only for Family Prod- R. Warner Co.) took 1 basis. Both companies bring about the (formerly William ucts Div., indicated the company has same asking price on the New York Stock its name from the 1955 merger with the plowed its network allocations into accele- Exchange: Reynolds' average this month Lambert Co., a year later absorbed Emerson rated spot and hinted that it would scout was 89; Warner- Lambert 84. Warner -Lam- Drug Co. (Bromo Seltzer) and Nepera "several" network properties. bert has reassured its employes of company Chemical Co. ( Anahist), Lambert & Feasley also services the Pro- identity and same management, although Recently, the reorganized Family Products phy-lac-tic Brush Div. and shares in servic- Reynolds had $1.05 billion in sales as Div. trimmed from six agencies to three ing the Warner -Chilcott Labs with Sudler against W -L's $158 million in 1957. As ad- (Lambert & Feasley and Ted Bates & Co. & Hennessey. W -L also uses ethical adver- vertisers, this is the image of each: bill about $7 -8 million each; Warwick & tising specialists Noyes & Sproul and Rock - Reynolds Tobacco: nation's 12th largest Legler, has about $2 million). more Co. Fletcher D. Richards Inc. services advertiser, spent in excess of $30 million Lambert & Feasley services Listerine the Proton Plastics Div. BROADCASTING Page 42 October 13, 1958 "When it's advertised on KMA, I have to put it in most of our stores!"

says Lee Pemberton, Sr., Head Buyer for Beaty Grocery Company, St. Joseph, Missouri, Operators of 355 HY -KLAS food markets. 226 of them are in the four -state area served by KMA.

This is a typical Hy -Klas super market. Hy -Klas is the largest independent chain in the midwest area.

Mr. Pemberton's experience is typical of buyers in KMAland. KMA listeners in 4 states buy what is advertised on their favorite radio station. And business is good in the farm -rich area covered by KMA. The latest Federal Reserve Bank figures show that farm income in this area is higher today than at any time since 1954. Pulse proves KMA has the audience... and sales results prove that it's a loyal audience with money to spend. Enough said? Join the 218 spot users who get sales action on KMA.

THE HEART BEAT OF THE CORN COUNTRY A SHENANDOAH, IOWA 5000 WATTS, 960 KC ABC

Affiliated wiled COLOR TELEVISION CENTER OMAHA

ReP RD PE1RY l CO.. INC.

BROADCASTING October 13, 1958 Page 43 ADVERTISERS & AGENCIES CONTINUED Houston Tells AAAA of BBDO and AAAA chairman; Melvin Brorby, senior vice president, Needham, How to Balance Tv Use Louis & Brorby Inc.; Earle Ludgin, board Balancing the use of nighttime and day- chairman, Earle Ludgin & Co., and Alan R. and time tv in marketing problems must not al- McGinnis, board chairman treasurer, Klau-Van Pietersom -Dunlap Inc., among ways be a matter of judgment-with new equipment and techniques "now bringing in others. the beginnings of some conclusive answers," Bryan Houston, board chairman of Bryan TelePrompTer Seeks to Kindle Houston Inc., told management representa- Enthusiasm for Live Spotting tives at the American Assn. of Adv. Agen- In the hope of encouraging national ad- cies' central regional meeting in Chicago vertisers to use live spot campaigns more Thursday. frequently, the TelePrompTer Corp., New "In our own shop, we are involved in a York, will call on advertising agencies in long-term project that has to do with the New York next week and deliver a slide old question of how much is advertising presentation on a concept the company calls worth for various "The TelePrompTer Live Spot Network." types of products in Actually, there is no formal network, but markets which are the presentation will point out that there are at various stages of 121 tv stations with TelePrompTer equip- 10,000 development," Mr. ment, which will provide agencies and ad- Houston reported. vertisers with a "network" for live tv com- "We certainly mercials. TelePrompTer believes that this haven't the answer availability of outlets has not been em- as yet, but we cer- phasized to agencies and advertisers accord- tainly do know some ingly, live tv commercials have not fared so POWERFUL interesting things well as film in spot tv planning. that we did not The TelePrompTer presentation cites va- know a year ago. rious surveys which reveal that the reasons Even more interest- MR. HOUSTON agencies use films for spot commercials are: ing is the fact that the work we are doing accuracy is insured, performance is guar- WATTS . is clarifying our thinking on a number anteed, identical commercials run in all of problems of advertising and marketing." markets, and production problems are elimi- He urged management representatives nated once the film leaves the agency. Tele- PrompTer replies to reaching 5,500,000 people... at the Thursday morning panel to "use these claims by point- creative knowledge and techniques that ing out that the use of its standard cueing LOW at an AMAZINGLY LOW, neither you nor your clients have already equipment at 121 tv stations by trained personnel will insure accuracy and guarantee COST- PER -THOUSAND! read in a trade paper. Do the things that make for good public relations and then performance. they will be fairly easy to talk about effec- The presentation adds that through use of TelePrompTer's "Telepro 6000" rear DELIVERS THE tively." He felt the agency business is enter- ing "the most exciting and productive time" screen projector, identical production values can be attained in different markets. The 2nd LARGEST MARKET in its history. Mr. Houston warned that "if you have projector can function with 85 slides and IN NEW YORK STATE... nothing to discuss with your clients but tell a commercial story with the use of closing dates, or matching frequency and photos, ads, graphs and cartoon sequences size to fit the budget, or the agency com- rtoroduced with animation. It is installed at GREATER LONG ISLAND mission system, you are quite apt eventually 55 tv stations in 55 markets. to lose the later discussion when it finally The presentation makes the point that the (NASSAU -SUFFOLK) develops into an argument." He also claimed national advertiser now is in a position to that "modestly and intelligently handled, take advantage of not only many of the publicity can improve your public relations factors he previously had associated largely EFFECTIVE BUYING slightly in depth and considerably in with film but also these "plusses" of live breadth." commercials: the use of local personalities, INCOME Frederic R. Gamble, AAAA president, who have built up a strong following $4,138,212,000 opened the Thursday management con- through the years, have a feeling for the ference under chairman James G. Cominos, community and are respected and believed vice president in charge of radio -tv for by the local audience. Louis & Brorby Inc. Mr. Gamble "PULSE" proves WHLI HAS THE Needham, discussed agency profits in general terms, LARGEST DAYTIME AUDIENCE IN citing statistics compiled in a forthcoming AN ANNOUNCEMENT new AAAA survey. Presumably, the study THE MAJOR LONG ISLAND MARKET. is designed as a followup to last summer's Florence Small has resigned as 1958 first -half report on agency billings agency editor of BROADCASTING to [ADVERTISERS & AGENCIES, Aug. 11]. head her own public relations and The findings likewise will be presented advertising counselling organization. 010,000 WATTS by Mr. Gamble at subsequent AAAA Her new firm is Penthouse Television regional meetings in Palm Springs, Calif., Assoc., located at The Penthouse, 595 AM 1100 (Oct. 12 -15) and in New York Madison Ave., New York; telephone: fM 98 this week WIlLI (Oct. 27 -28). Gist of the conclusions and Plaza 3 -4380. Miss Small has been will be re- with BROADCASTING for 12 years, hav- H E M P S T E Mr. Gamble's recommendation A D ing served first as Chicago bureau LONG ISLAND. N Y. leased after the eastern region's annual meeting. chief before moving to New York and Other Thursday speakers included J. becoming agency editor. Represented by GUI-Perna Davis Danforth, executive vice president

Page 44 October 13, 1958 BROADCASTING 9 OUT OF 10 POST '48 IN MOVIELAND GROUP'S ALL STAR LINE -UF For full details, write, eve, phone. Post' 48... that's the key to the high ratings A.A.P.'s Movieland Group is scoring in market after market. You get 81 top pictures, all sure hits, from such major studios as RKO, 20th Century -Fox, UA, Universal, Korda and others. Featured are such big league stars as Ginger Rogers, Lilli OtstMpmors tot Associated Artrsis 345 Mad.son Ave.. MUrrav M016.2323 NEW VOUS Palmer, Bette Davis, Paulette Goddard, Rex Harrison, Joseph Cotten, Orson Welles. This popu- 25 E. Wacker Dr.. DEerborn 2ßO30 CNICMO 1511 Bryan St, Blvalstde 247553 DALLAS lar, saleable package of great new pictures is first run in many areas. Put them to work for you. 9110 Sunset Blvd . CBestvlee 65666 LOS ANGELES %lies lot irWrvidual pictures on request ADVERTISERS & AGENCIES CONTINUED WHAT'S Carlock Leaves C & H; of the society, expressed this last week. The editorial, which was prompted by a Four Others Promoted report of three young physicians that they had been invited to A top executive and major stockholder of make filmed commercials, asked doctors Calkins & Holden, New York, resigned last to "think twice before agreeing to make a JOE week. Merlin E. Carlock, vice chairman commercial." The editorial raised and a partner, who is selling his stock in these questions: "Should any physician C & H, said he had not yet decided on his make his reputation future connection but was studying several as a pitchman and substitute for a profes- offers. sional actor? Should not a physician make DOING his effort in the practice of medicine and Formerly a vice president of Benton & not in advertising?; when his television con- Bowles, Mr. Carlock had been with C & H tract expires, how can a doctor regain his for eight years. Apparently there had been reputation as a practicing "differences of physician?" How- opinion" with his partners at ever, the society has made th$ agency. no official ruling. WITH A Reportedly one of them was The society noted that the tv industry code over the agency's failure to effect a merger now forbids use of actors playing doctors with Burke Dowling Adams [ADVERTISERS & in commercials, but noted an out to this is AGENCIES, Sept. 29]. Mr. Carlock was a to hire real doctors com- motivating force the effort for the seeking the combination mercials. FIFTH! of the two. In announcing An observant Madison Ave. acceptance of Mr. Car - Raymond Morgan, Creator lock's lady writes: resignation Oct. 6, the agency's board Of 'Queen for a Day,' Dies of directors also revealed these changes: Joe Floyd boasts coverage Walter B. Geoghegan, a vice president, Funeral services were held last Monday in four states for his elected senior vice president; W. A. Chal- (Oct. 6) for Raymond R. Morgan Sr., 63, Raymond beloved KEL-O -LAND tv mers, a vice president, elected executive vice founder of R. Morgan Adv., hookup. Okay. But president; A. Dudley Coan, account supervisor, and Warren E. Rebell, director of Hollywood (division Nielsen shows a fifth media and research, elected vice presidents. of Fletcher D. Rich- state as well. (NBC #3 C & H has a number of top accounts, among ards' Inc.). Composite) What gives? them, Boeing Airplane, Bavarian Brewing, Mr. Morgan, who Is Mr. Floyd being part of Gulf Oil Corp., New York Stock died Oct. 3 in Los Angeles, is credited modest, or doesn't he Exchange (with which Mr. Carlock has been closely associated), Oakite (cleaning com- with pioneering day- know his own strength? pound), Stegmaier Brewing and others. time audience -par- Miss M. Hunkifer ticipation shows with Shun The Role of Tv 'Pitchman,' Breakfast in Holly- wood. Other shows N. Y. Medical Group Asks Members MR. MORGAN that he created, "Modest? The New York County Medical Society owned and produced: Chandu the Magician, Who, me? has urged that no physician endorse pro- Omar Khayyam, Strange as it Seems, It's Mr. prietary remedies on television. An editorial Heart's Desire and the 14-year-old Queen Nielsen in New York Medicine, official publication for a Day. who's being modest." ACTIVITY HOW PEOPLE SPEND THEIR TIME

NOTE: The Sindlinger interviewing week has been changed to Saturday through Fri- day, with questions on the basis of "yesterday." Thus, the "activity" week now runs Friday through Thursday. There were 125,766,000 people in the U. S. over 12 years of age during the week Sept. 26 -Oct. 2. This is how they spent their time: KEL -O -LAND 72.1% ( 90,677,000) spent 1,848.4 million hourst WATCHING TELEVISION CBS ABC NBC 58.2% ( 73,196,000) spent 1,131.8 million hours LISTENING TO RADIO 83.2% (104,637,000) spent 412.1 million hours READING NEWSPAPERS America's Great 4 -State Beam: South Da- 36M% ( 45,276,000) spent 210.9 million hours .. ... READING MAGAZINES

kota, Minnesota, Iowa, Nebraska -plus! 25.8% ( 32,448,000) spent 395.2 million hours . WATCHING MOVIES ON TV 23.2% ( 29,170,000) spent 121.5 million hours ATTENDING MOVIES* KELO-TV These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published exclusively by BROAncesnNG each week, are based on a 48-state, random dispersion and tomba, Sioux Falls: sample of 7,000 interviews (1,000 each day). Sindlinger's weekly and quarterly "Activity" report, from which these weekly figures are drawn, furnishes comprehensive breakdowns of these and numerous other categories, and shows the duplicated KDLO-TV and unduplicated audiences between each specific medium. Copyright 1958 Sindlinger Aberdeen -Huron -Watertown 84 Co. t Hour totals are weekly cumulative figures. People -numbers and percentages-are figured on an average daily basis. KPLO-TV All people figures are average daily tabulations for the week with exception of the Pierre-Valentine-Chamberlain "attending movies" category which Is a cumulative total for the week. Sindlinger tabulations are available within 2 -7 days of the interviewing week. General Offices: Sioux Falls, B.D. TOE FLOYD, President SINDLINGER'S SET COUNT: As of Sept. 1, Sindlinger data shows: (1) 111,385,000 Evans Nord, Gen. Mgr., Larry Bentsen, V.P. people over 12 years of age see tv (88.6% of the people in that age group); sets in use in S. REPRESENTED BY H -R (2) 43,132,000 households with tv; (3) 47,491,000 tv U. In Minneapolis: Wayne Evans & Assoc. Page 46 October 13, 1958 BROADCASTING Gets to Detroit's big mobile audience with vital traffic bulletins!

Combining public service with direct selling to a highly receptive market, the dramatic "Traffic -Copter" is another reason why WJBK is Michigan's most result - producing independent radio station. During Detroit's peak automobile movement the "Traffic- Copter" spots accidents and congestion, checks traffic flow, and relays the information immediately to a vast automobile audience. It covers all the main arteries and advises of best routes. It performs a genuine service. WJBK presents your message to an appreciative and responsive

audience out-of-home and in home! . . . Storer Radio sells with the impact of integrity. Represented by the KA'I'/ :1 ( I :N1' 1-. I ?C t '.

t(bon0 Storer Radio WJBK WtBG WWVA WAGA WOBS WSPD WJW Detroit Philadelphia Wheeling Atlanta Miami Toledo Cleveland

BROADCASTING October 13, 1958 Page 47

A moment in history and... YOU ARE THERE Great events become great television as YOU ARE THERE takes viewers behind the scenes to re- create history's most drama -charged pages. The final hours of Joan of Arc; the Boston Tea Party; the first flight of the Wright Brothers; Lou Gehrig's farewell to baseball; the death of Dillinger... you are there as these and 34 more "headline stories" are re- created in present tense, as half -hour television news specials. Combining the sweep of history with the excitement of on- the -spot television coverage, and narrated by CBS Newsman Walter Cronkite, 'YOU ARE THERE, a Peabody Award- winner, is distinguished, different entertainment for all audiences, all markets. "... the best film programs for all stations" CBS FILMS Offices in New York, Chicago, Los Angeles, Detroit, Boston, San Francisco, St. Louis, Dallas, Atlanta. Canada: S.W. Caldwell, Ltd. Statement Required by the Act of August 20, ADVERTISERS & AGENCIES CONTINUED 1912, as Amended by the Acts of March 3, July 2, 1946 (Title 39, United 1933, and Starting in November, the MRB 'Index will Section Showing Own- Council Claims Record Response States Code, 233) the be published monthly, including. two semi- and Circulation of To Its Anti -Recession Campaign ership, Management, annual cumulative editions. published weekly at Washing- Broadcasting, The Advertising Council's current anti- The 12 annual issues will ate the con- D. C., for September 29, 1958. ton, recession campaign, promoting "confidence tents of more than 30 lead* thblications in I. The names and addresses of the publisher, editor, a growing America," has been given (including BROADCASTING) in advertising editor, and general manager are: managing "more enthusiastic support" by business and and marketing fields, cross -filed by subject Publisher and Editor Poi. TAtannn, Washington, D. C. advertising media than any other peace- Managing Edi or-Eawr H. James, Bethesda, Md. matter, name of article, dbscription of General Manager- MA,mra H. Lotus, Chevy Chase, Md. time public service drive, Charles G. Mor- article and name of magazine in which it 2. The owner is: (If owned by a corporation, its name timer, president of General Foods and co- and address must be stated and also immediately there- appeared. The publication also will report under the names and addressee of stockholders owning chairman of the council's industries advis- lists of personnel, as- stock. charts and graphs, or holding 1 percent or more of total amount of ory committee, reported last week. If not owned by a corporation, the names and addresses sociations and organizations available in of the individual owners must be given. If owned by "There have been nearly a hundred mil- partnership or other unincorporated firm its name and other magazines. address, as well as that of each individual member, must lion home impressions from the 133 mes- Charter subscriber annual rate for MRB be given.) sages broadcast on 29 network radio shows. Index, is Broadcasting Publications, Inc., Washington, D. C.: until Jan. 1, $19, after which its Sol Taiehoff, Washington, D. C.; Betty Tash And close to 1.5 billion home impressions price will be $27.50 annually. Taiahoff, Washington, D. C. have been obtained from 218 messages 3. The known bondholders. mortgagees, and other secu- carried on 103 network commercial tele- rity holders owning or holding 1 percent or more of C -C Links 12,000 Pontiac Men total amount of bonds, mortgages. or other securities are: vision shows. These figures do not include (If there are none, so state.) None. the enormous coverage through messages Pontiac Motors dealers numbering 12,000 2 3 where 4. Paragraphs and include, in canes the stock- in 51 cities "met" via - holder or security holder appears upon the books of the donated by local television and radio sta- last Tuesday closed oompany as trustee or in any other fiduciary relation. the circuit tv to hear details of the 1959 Pontiac name of the person or corporation for whom such trustee tions." is acting: also the statements in the two paragraphs show Mr. Mortimer said the $255,000 contrib- push- biggest in the caretaker's history. the affiant's full knowledge and belief as to the circum- Linked by facilities Theatre stances and conditions under which stockholders and secu- uted to cover out-of-pocket expenses of the of Network rity holden who do not appear !pon the hooka of the Television Inc., the l -2 p.m. meeting was company as trustees, hold stock and securities in campaign had "generated advertising of a capacity other than that of a bona fide owner. value of nearly $20 million." presided over by Pontiac general manager 5. The average number of copies of each Issue of Semon Knudsen, speaking directly from the this publication sold or distributed, through the mails or otherwise, to paid subscribers during the EWR&R Promotes Wachter Pontiac, Mich., assembly line. The program 12 months preceding the date shown above was: was the 161st TNT telecast. Pontiac is 20,410. Frederick J. Wachter, formerly vice leaning heavily on radio-tv [ADVERTISERS & MAURICE H. LONG president and general manager of the Chi- AGENCIES, Oct. 61. Vice President and General Manager cago office of Erwin Wasey, Ruthrauff & Sworn to and subscribed before me this 7th day of October, 1958. Ryan, last week was appointed executive Moir Jo Fanninr. vice of the New York office Agency Staff Service Offered Notary Public president both (Bean and the eastern division of EWR &R. Ros- Kiernan & Co., New York management (My commission mime April 11, 1950) well W. Metzger, chairman of EWR &R's consultant firm, has announced the addition executive committee, succeeds Mr. Wachter of a new service for selection of top man- as general manager of the Chicago office agement personnel within advertising agen- and central division. cies. Announcement was made last week . . about paid circulation in the form of a brochure distributed to MRB Starts Ad Reference Service approximately 2,500 agency executives. The surest barometer of the reader accept- Marketing Reference Bureau, 1616 Pacif- Company Vice President Joe Beach, for- ic Ave., San Francisco 9, has announced a merly with Crosley Broadcasting Corp. and ance of any publication is its paid circulation. new reference and research service for users WINS New York, will be associated with news People read business and trade papers for of advertising and marketing trade journals. the new service. and ideas that will help them in their jobs, not for entertainment. The purchase of a subscription immediately establishes a contractual relationship between V the subscriber and the publisher. The subscriber buys the publication and anticipates The Next 10 Days Lures of Ellery Queen, RCA through news and features to keep him abreast of de- of Network Color Shows Kenyon & Eckhardt. 17 (9 -10 An Evening With velopments in his own business. He expects (all times EDT) od. p.m.) Fred Astaire, Chrysler Corp. through the publication to reach him regularly through- NBC -TV Leo Burnett. out the subscription year. If reader interest is Oct. 18 (8 -9 p.m.) Perry Como Show, Oct. 13-17, 20-22 (2:30-3 p.m.) Haggis not maintained, paid circulation is directly participating sponsors. Baggis, participating sponsors. affected. Oct. 18 (9 -10 p.m.) Jerry Lewis Show, -8 p.m.) Tic Tac Dough, Oct. 13, 20 (7:30 U. S. Time Corp. through Peck Adv. Procter & Gamble through Grey. BROADCASTING for the past 12 months aver- Oct. 19 (7:30 -8 p.m.) Northwest Passage, aged a paid weekly circulation of 20,410 (as Oct. 13 (9:30 -11 p.m.) Hallmark Hall of RCA through Kenyon & Eckhardt. through Foote, Cone & sworn above in the ownership statement). This Fame, Hallmark Oct. 19 (8 -9 p.m.) Steve Allen Show, Belding. is the largest paid circulation in the vertical Polaroid through Doyle Dane Bernbach, Oct. 14 (8 -9 p.m.) Eddie Fisher Show, radio-tv publication field as confirmed by DuPont through BBDO, Greyhound Liggett & Myers through McCann- Erick- Audit Bureau of Circulations. Incidentally only through Grey and Timex through Peck son. Adv. BROADCASTING in its field qualifies for ABC Oct. 15, 22 (8:30 -9 p.m.) The Price Is Oct. 19 (9 -10 p.m.) Dinah Shore Chevy membership since the pre- requisite is paid Right, Lever Bros. through J. Walter Show, Chevrolet through Campbell - circulation. Thompson and Speidel through Norman, Ewald. Craig & Kummel. Oct. 20 (10-10:30 p.m.) Arthur Murray That's why the intelligent advertiser always Oct, 15, 22 (9 -9:30 p.m.) Milton Berle Party, P. Lorillard through Lehnen & chooses BROADCASTING as his basic promotional Starring in the Kraft Music Hall, Kraft Newell. medium in the radio-tv trade field. He knows Foods Co. through J. Walter Thompson. Oct. 21 (8 -9 p.m.) George Gobel, RCA paid circulation is a true reflection of the Oct. 17 (8 -9 p.m.) The Further Adven- through Kenyon & Eckhardt. publication's value. BROADCASTING Page 50 October 13, 1958 From Caesars Head Mountain, S.C.

WFBC -TV.. A GIANT AMONG THE SOUTH'S GREAT MARKETS

WFBC-TV Population 2,783,100 The Giant of Southern Skies Incomes $3,163,844,000. Retail Sales $2,337,504,000. Television Homes 523,830 CAESARS HEAD N Atlanta, Ga. Population 2,275,900 Incomes $3,419,821,000. New Orleans, La. Retail Sales $2,466,048,000. Population 1,285,800 Incomes $1,582,024,000. Retail Sales $1,134,440,000. Jacksonville, Fla. Population 1,053,800 Incomes $1,436,034,000. Birmingham, Ala. Retail Sales $1,229,777,000. Population 2,219,100 Incomes $2,681,335,000. Miami, Fla. Retail Sales $1,766,249,000. Population 1,305,100 Incomes $2,441,693,000. Retail Sales $2,243,761,000.

DOMINANT IN GREENVILLE, SPARTANBURG & ASHEVILLE

Here's the new WFBC -TV market ... with an increase of 48% in coverage area. Figures shown for Population, In- comes and Retail Sales for WFBC -TV are within its 100 UV /M contour (average radius approximately 100 miles). All other markets are measured within a 100 -mile radius. WFBC -TV now dominates 3 metropolitan areas, Green- ville and Spartanburg, S. C., and Asheville, N. C., and is truly "The Giant of Southern Skies."

Ask For Facts About The New WFBC -TV MARKET. Call or write the station or WEED for additional information about WFBC -TV's great 4 -sfate market in the Southeast.

TENNI »cc r NORTH MAXIMUM HEIGHT-2,000 ft. KNOXVILLE i / \ CAROLIN 4 above average terrain, and AChannel 3,978 ft. above sea level. ASHEVILLE CHARLOTT MAXIMUM POWER -100 kilo- CAESARS HEAD SPARTANBURG watts. 100.411 GREENVILLE WF BC-T TRANSMITTER SITE - Caesars Contour ANDERSON Head MM., S. C. GREENWOOD GREENVILLE, S. Population, Incomes and Sales GEORGIA OLUMBIA Data from SALES MANAGE- AUGUSTA SOUTH NBC NETWORK MENT, 1958. WFBC -W's T. V. CAROLINA Homes from Nielsen No. 3.

BROADCASTING October 13, 1958 Page 51 _,,..r--` ,,,,,. , --.---

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This is another in our series about successful people in advertising. Peters, Griffin, Woodward, Inc. Spot Television MR. SPREADTHINLY

... whose national advertising was spread so thinly that it frequently disap- peared where the people got deep. And so did his sales.

When he tried Spot Television, however, he learned that big potential is a step- ping stone to bigger sales, and that was what he wanted.

Let us send you a copy of "A LOCAL AFFAIR" which will show you how powerful Spot Television is on the local scene, where your sales are made -or lost. Just write to Peters, Griffin, Woodward, Spot Television, 250 Park Avenue, N.Y.C.

jr I M! Re 111 Oa a EAST MIDWEST WBZ-TV Boston 4 NBC WHO -TV Des Moines 13 NBC WGR -TV Buffalo 2 NBC WOC -TV Davenport 6 NBC KYW -TV Cleveland 3 NBC WDSM -TV Duluth- 6 WEST Superlor NBC-ABC WW1 -TV Detroit 4 NBC t( WDAY Fargo KBOI -TV Boise 2 CBS -TV 6 NBC -ABC WIIM -TV Lansing 6 CBS KMBC -TV Kansas 9 KBTV Denver 9 ABC City ABC WPIX New York 11 IND WISC -TV Madison, Wis, 3 KGMB -TV Honolulu 9 CBS CBS KDKA.TV Pittsburgh 2 CBS WCCO -TV Minneapolis -St. Paul 4 KMAU KHBC -TV Hawaii CBS WROC -TV Rochester 5 NBC WMBD -TV Peoria 31 CBS KTLA Los Angeles 5 IND KRON -TV San Francisco 4 NBC SOUTHEAST SOUTHWEST KIRO -TV Seattle- Tacoma 7 CBS WLOS.TV Asheville, Green- as KFDM -TV Beaumont 6 CBS ville, Spartanburg 13 ABC KRIS -TV Corpus Christi 6 NBC WCSC -TV Charleston, S. C. 5 CBS WBAP -TV Fort Worth -Dallas 5 NBC WIS -TV Columbia, S. C. 10 NBC KENS -TV San } Antonio 5 CBS WSVA -TV Harrisonburg, Va. 3 ALL WFGA -TV Jacksonville 12 NBC WTV1 Miami 4 CBS WDBJ -TV Roanoke 7 CBS Ï ,ó ,{'1 PETEIE$S, GRIFFIN, WOODWARD, INC. SPOT ]ElL]EVISI®N

Pioneer Station Representatives Since 1932

NEW YORK CHICAGO DETROIT HOLLYWOOD ATLANTA DALLAS FT. WORTH SAN FRANCISCO `ì+ ,, äe r+ 1W Lh il * AUYtt(libt10 RHEAS CONTINUED Three Recite Moral Of Flexible Selling Three radio -tv advertisers who radically revamped their advertising -marketing departments over the past few years told their stories Monday (Oct. 6) before the New York chapter of the American Marketing Assn. The three companies: F. & M. Schaefer Brewing Co., Brooklyn, N. Y. (one product: beer); Campbell Soup Co., Camden, N. J. (91 products: from soup to tv dinners) and General Electric Co., Sche- nectady, N. Y. (hundreds of products). Indicative of the importance of changing advertising -marketing strategy was the comment by Campbell Soup's James P. Shen- .,. field, product marketing director, who ... !"ì*!§mx.. pointed out that "in our fiscal year ending KEYS of her prize, a new Renault Dauphine, are given to Irene Ford of Kenyon & July 31, 1950, our net sales were $260.4 Eckhardt, Boston, by Norton I. Virgien Jr., general manager, WEZE there. In the million. For the fiscal year just ended on foreground are Vernon Goodwin and Eugene Klebenov, WEZE account executive Aug. 3, sales were $501.4 million-almost and promotion director, respectively. Frank Christian, K &E vice president -regional double the 1950 total in only 8 years. We manager, stands at far right behind the car with other agency staffers. Miss Ford won think that's a pretty good record of growth, the car, plus two tickets to a World Series game, in the station's contest among local even after you allow for our acquisition of advertising people for predicting pennant winners and home run and batting leaders C. A. Swanson & Sons in 1955. Right now, with their season's totals. we have a total of 91 products versus only 26 in 1945. That in itself gives ample evidence of growth and of the need for ex- use of charts depicting organizational break- New Free Radio Script Service panding and streamlining our marketing down of yesteryear and today -was New Makes Subtle Commercial Plugs organization... . York U. Marketing Professor Dr. Arnold Speaking on behalf of Schaefer was Corbin. Another gimmick to lure free radio Marketing Vice President John T. Morris; The next AMA workshop session is Oct. time for national advertisers has appeared. on behalf of GE, Marketing Services Ad- 16, when Alan Greenberg, research director Jack G. Berefield, of Communications ministration Manager Edward S. McKay. of Doyle Dane Bernbach, will discuss copy Counselors Inc., New York (subsidiary of Moderator of the session- bolstered by the research at a creative agency. McCann- Erickson), is offering radio stations a monthly script service that weaves in adroit mentions for such firms as Avis Rent -A-Car System, John Hancock Mutual Life Insurance Co., Esso Belgium and the government of Cuba and Umbroiler Co. (Shoppers Calculator). The free plugs include a neat trick -free time for a competing medium, General Outdoor Advertising Co. Commercial mentions are woven into Soon to be continuities dealing with travel. In the case of General Outdoor, the script explains that the company introduced highway 50,000 games on its signs "as a public service to help overcome the dangerous monotony of highway driving and the hazards of road watts* hypnosis." The script closes, "My thanks Rf to the General Outdoor Advertising people for these little games for auto traveling." more than ever Per Inquiry Deal Offered The per inquiry business has turned an I The Voice of eager eye toward the Pearly Gates. A deal for cemetery monuments is offered stations ry by O'Neil, Larson & McMahon, 427 W. `V Alabama Randolph St., Chicago. Each inquiry will net stations $1.50. "Presently there is no Rockdale copy in or near your station," according to a letter from E. D. Silha, of the agency. He adds, "It is all virgin territory and ripe for picking." 5,000 Nighttime KHC&C Seminar Agenda Set Represented nationally by The fifth annual one -day seminar on new Henry I. Christa) product introduction, sponsored by Kastor, Hilton, Chesley & Clifford, New York, will be held on Oct. 14 at the Biltmore Hotel in New York. The panel of speakers includes Henry S. Sylk, president, Sun Ray Drug Co., Page 54 October 13, 1958 BROADCASTING LIKE EVERYWHERE ELSE _ _ _ IN SAGINAW -BAY CITY

_ _ _ ONLY ONE

CAN BE THE LEADER!

WKNX-TV

LAKE HURON BROADCASTING CORPORATION 207,000 WATTS SAGINAW, MICHIGAN

REPRESENTED BY: GILL -PERNA, INC. ADVERTISERS & AGANGIMS CONTINUED

Eastern Maine Philadelphia; Robert Curran, legal advisor, radio programming division and commer- Dept. of National Health & Welfare, Can- cial production division have moved to ada; Mary Margaret McBride, radio -tv per- new headquarters at 915 N. La Brea Ave., is sonality; Edward Sawyer, manager, premi- Los Angeles 38. Telephone: Oldfield 4 -5550. um department, General Foods Corp., Move physically separates broadcasting pro- White Plains, N. Y.; Samuel G. Barton, gram from agency's main L.A. office at YOURS... president, Market Research Corp. of Ameri- 3325 Wilshire Blvd. ca, New York, and Lloyd K. Neidlinger, Reginald Vance Coughlan, New York mar- executive director of the U. S. Council, In- keting consultant, announces formation of ternational Chamber of Commerce. special department to handle requests for AGENCY APPOINTMENTS studies of current product advertising. industry or prod- Lowrey Organ Div., Chicago Musical In- Coughlan offers condensed with photostats of national adver- strument Co. (electric organs), Chicago, ap- uct study appearing during calendar month points J. Walter Thompson Co., Chicago, tising (newpaper, magazine, Sunday supplement, effective Jan. I, 1959. D'Arcy Adv. Co. to comics ads where available), 'stats of service through December this year. -local pertinent articles appearing during period in Revlon Inc., N. Y., appoints Heineman, consumer, trade and medical publications - Kleinfeld, Shaw & Joseph Inc., N. Y., to rate of $200 plus cost of 'stats, for minimum handle advertising for That Man, new men's of three months. cologne. Agency already handles Revlon Miller Adv. of Florida Inc., Tampa, has product, Home Beautiful Room Mist. been sold to Sara Weisberg, who has been Bayuk Cigars Inc., Philadelphia, appoints serving as v.p: general manager of business Noble -Dury & Assoc., Memphis, Tenn., for since its start in June. Agency renamed its John Ruskin and Flor de Melba brands. Sara Weisberg Inc. and will operate from Noble-Dury will also place all advertising 3602 Henderson Blvd., Tampa. Phone: Red- throughout South for Bayuk's complete line wood 7 -7593. Miss Weisberg was formerly including Phillies, Websters and Tom with Tampa Times and Tucker Wayne Agen- WITH Moore brands. cy, Atlanta. Chicago Sun-Times appoints The Buchen BBDO, New York, has announced prepara- MOST POWERFUL Co., Chicago, to handle its advertising, suc- tion of new "Live Better Electrically" proceeding John W. Shaw Adv. Inc. motion kit for use in electrical houseware CHANNEL TWO- industry's Christmas retailing program this Harwyn Publishing Corp., N. Y., names fall. To be provided by Live Better Electri- Cayton Inc., N. Y., for its Harwyn Picture cally Project for participating utilities and The station that reaches Eastern Encyclopedia. Extensive tv advertising is manufacturers, kit includes 50-second tv Maine's 500,000 people. planned. spot and 50- second recorded radio spot. Sta -Wite Inc. (Italo-American food prod- J. E. LaShay & Co. has changed name to ucts) Medford, Mass., names Ray Barron, Shaffer, Lazarus & LaShay Inc., advertising Boston. EARN AN EXTRA and public relations specialists. New Chicago Continental Mfg. Co. (boy's and men's address: 162 N. State St. Telephone: Ran- slacks, bluejeans), Oscaloosa, Iowa, has ap- dolph 6 -6440. Joining new corporation will 5% pointed Gourfain -Loeff Inc., Chicago. be Jerome B. Shaffer and Arthur Lazarus, both formerly with Holtzman-Kain Adv., A 5% Discount Is Allowed When Marvo Mix Corp., L. A., appoints Adver- Chicago. Is tising Agencies Inc., Studio City, Calif., for WLBZ -TV Bought In Matched its Marvo Mix milk- flavoring. Shopping Bag Food Stores Inc., L.A., has be- Schedules With WCSH -TV Port- gun full 52 -week sponsorship of KNX Los land. Consolidated Cigar Sales Co. shifts Harvest- Angeles "Sports Package." Total of 127 pro- er Cigar Div. account, handled by New grams, involving more than 194 hours of York office of Erwin Wasey, Ruthrauff & sports programming on KNX, comprises Ryan, to EWR &R's Chicago office, largely package. Shopping Bag operates 36 stores National Representatives because prime distribution of Harvester in Los Angeles metropolitan area. Venard, Rintoul & McConnell, Inc. cigars is centered in greater Midwest area. Lawson Milk Co. (regional chain of retail Weed Television Corp.- Boston dairy stores), Akron, names McCann- Erick- son, Cleveland, for tv advertising. for Mass., R. 1. & Conn. A & A SHORTS A. C. Nielsen Co. has moved New York offices to 16th and 17th floors at 575 Lexington Ave. Telephone: Murray Hill WLBZ-TV 8-1020. Bakers Franchise Corp., N. Y., has launched Bangor, Maine annual fall push on behalf of Lite Diet special formula white bread. Agency, Emil Mogul Co., has allocated in excess of $200; CBS -TV A RINES 000 to push which will embody spot broad- Affiliate STATION casting on 150 radio stations and 30 tv stations. Radio spots average 15 -30 one -minute and 30-second announcements per week. McCann -Erickson's west coast television- Page 56 October 13, 1958 BROADCASTING music is the universal language of mankind.

...Longfellow

GOOD MUSIC IS GOOD BUSINESS

In the Los Angeles market, KFAC delivers one of varied musical format carries a full commercial the largest audiences, and one of the least dupli- schedule to AM and FM homes simultaneously, cated. KFAC advertisers discovered long ago' at one low cost. that worth -while music produces worth -while To learn more about the selling ability of the two audiences at the lowest cost per thousand of any KFACs in the rich Southern California Los Angeles radio station. market, ask your Bolling Twenty -four hours a day KFAC's distinctive and Company man today.

'42 advertisers are in their second to eighteenth continuous year of successful selling on KFAC. C "The Muse &aliens" AM and FM

24 H O U R S D A I L Y F R O M P R U D E N T I A L S Q U A R E LOS ANGELES

BROADCASTING October 13, 1958 Page 57 INTERVIEW HIGH PRICE OF LOW COST- PER -1,000

A tv station manager writes a novel about television tensions, but he says real life pressures are as tough as any in his book. Main source of conflict: falling C -P -M, rising operating costs.

THIS WEEK Doubleday & Co. will publish The Merger, a novel Suit, Executive Suite, The Great Mun -about 20 if we research the about a fictitious merger in a large tv company. It was written by subject -and what they seem to have in common is too much writ- a man who lived through the real merger of American Broadcasting - ing in black and white instead of gray tones. Paramount Theatres. The author is Sterling C. (Red) Quinlan who Ours is a heck of a business -from fighting each other, other is now vice president in charge of WBKB (TV) Chicago, a station media, nursing talent, the tremendous tension and pace. Execu- owned by AB -PT. The novel, his first, is a revealing expression of tives in our business are giving much of themselves to this rat a man who has been in broadcasting for more than 25 years -as race.... an announcer, a writer and recently in the management side. The I have tried to show how rough mergers are. There have been book deals with the pressures of a television broadcaster whose 4,500 mergers since 1951 and no sign of a decline. company is going through a merger. In an exclusive BROADCASTING Q: Is the plot of your book typical of station management? In a talk interview last week, Mr. Quinlan answered some questions about earlier this year you stated that Chicago o &o stations served pri- one of the real problems that weigh on a broadcaster today: marily as the money belts for the networks. Can you elaborate on this view? Q: Has the libel line started forming on the right yet for your new A: The corporate pressure on stations owned by the networks is book? I mean The Merger. pretty tense at times. Not by mandate, or memo, but it's con- A: No, there is no libel line potential in the book at all. sistent and you know it's there. The o&os are the lifeblood of the Q: What is the message in the book -what, specifically, are you networks. If two o&os were taken away from the networks, it trying to put across? would change the structure of network broadcasting for the worse. A. We have had The Hucksters, The Man in the Grey Flannel I think the same situation exists with other broadcast corporations such as Westinghouse, Storer, etc. Q: What do you feel is the single, greatest dilemma before the tv industry today? A: The greatest outside dilemma, beyond our control, is the outside political pressures in Washington. We're the prize whipping post of American politicians. In the field of station management, the greatest dilemma is the terrific pressure placed on managers to deliver lower cost- per-thousand in the face of rising costs with no leveling off in the operating cost table yet in sight. There are several facets to this dilemma. The other one is the fact that stations in a tight competitive situation, made more competitive by just the slightest trace of a recession, get into a rate cutting battle which in turn undermines faith in our very own medium on the part of those who are buying it. The classic example of this is a certain Southern radio situation I discovered a few years ago. A friend of mine asked me to look over a "sick radio property" in a Southern market. A major market to be sure. "It's in terrible shape," he said. "We used to get $25 a spot; now we're down to $2. And we're not getting business even at this price!" The situation I found was appalling. The station was no better, or worse, than others in the market. It was the market that had been ruined! Steady, suicidal price cutting over a five -year span had completely ruined the market for all radio stations! Stupidity, of course, has no dimension. Once the snowball of rate -cutting starts, there is no way to stop it. The most grievous sin we can commit in management is to take the most dynamic means of advertising the world has ever known (tv, No. 1 and radio No. 2) and sell them down the river by lacking faith in them. You not only put yourself in a position of selling out the whole market and selling out the whole medium but you put yourself in a situation where you can't win even on a temporary basis. As is happening today with so many stations, their costs are climbing each year and they are giving away more time, if not official rate cuts (we don't hear much of it), larding them with package plans, giving away more time -filling up the station with spots-and you have to increase your net about 20% each year just to break even. This undermines faith in our medium. I remember that Jim Riddell [former president and general manager of WXYZ -AM -TV Detroit, now executive vice president of

CONTINUED ON PAGE 113 AFTER ADVERTISING INSERT Crosley Broadcasting Corporation

. . THE DYNAMIC WLW'S

Crosley Broadcasting Corporation, w LW-T with its 5 W LW TV stations and W LW Televson Cincinnati Radio, has been one of the progressive W LW -D w LW -C leaders in the history of broadcasting Television Television Dayton Columbus and telecasting. W LW -A Along the way, we've picked up more Television Atlanta than 100 major national awards. And our clients have picked up some hundreds of millions of dollars in added sales. On the following pages -are highlights of Crosley showmanship -salesmanship. Take it from here -they're all yours. the famous Crosley group

Crosley Broadcasting Corporation, a division of AYCO Interview:

Bryan Houston, Inc. Vice President and TV -Radio Director, William B. Templeton, tells why he selects WLW TV -Radio Stations for NESCAFE Instant Coffee

For instant results, we select WLW TV and Radio Stations time after time to bring home the business for NESCAFE."

The Crosley Group always measures up a cupful of mighty flavorful returns for advertisers." MIN

"From programs to promotion, the WLW TV-Radio Stations are brimming over with lust what the ad men order!"

"Warm it up'"

Call your WLW Stations Representative ... you'll be glad you did!

Network Affiliations: NBC; ABC; MBS Sales Offices: New York, Cincinnati, Chicago, Cleveland Sales Representatives: NBC Spot Sales: Detroit, Los Angeles, San Francisco. Bomar Lowrance d Associates, Inc., Atlanta, Dallas Crosley Broadcasting Corporation, a division of Alrco "I understand they're looking for a new idea Jar a saturation spot campaign"

the famous Crosley group LI am al so NOW WIWG lOWERS OVER GEORGIA Interview; -R.,,. 11 a (

North Advertising Media Supervisor, Armella Selsor, tells why she selects WLW Radio and TV Stations for "even- waving" TONI Home Permanent

"When it comes to the airwaves,

I choose the WLW Radio and TV Stations for TONI because they give so much cooperation ... all the way from time availabilities to point-of -sale promotion."

New! EVEN- WAVING LOTION!

"Yes, the famous Crosley Group really roll up the loose ends to bring home permanent re uts:1 NOME PERMANENT for advertisers! ":

Armella Selsor, Media Supervisor for Toni, Deep Magic. Adorn. Thorexin. North Advertising, Incorporated Chicago

Call your WLW Stations Representative ...you'll be glad you did!

W LW-T W LWC W LW-D W LW-A WLW -I Television Television Television Television Television Cincinnati Columbus Dayton Atlanta Indianapolis

Network Affiliations: NBC; ABC; MBS Sales Officer New York, Cincinnati, Chicago, Cleveland Sales Representatives: NBC Spot Sales: Detroit,

Los Angeles, San Francisco. Bomar Lowrance 8 Associates, Inc., Atlanta, Dallas Crosley Broadcasting Corporation, a division of Avco the famous Crosley group 1 Interview: `

McCann - Erickson Broadcast Supervisor, Ted Kelly, tells why he selects WLW TV - Radio Stations for NABISCO

"WLW TV -Radio Stations offer advertisers that golden glow of success in time well- spent."

ir'}îr4r'aald;ro ij'.uillti:r! fí f{itMr,:.r jiS?Mi1 li4 i;>.r.- i v!'::i;i ietäa,ri? FiT1 ij iHi';u Fy.a.}a tYsFY iÌx v.eíF'Fï1r:ti> 7 it. tAi'x't;it .rs ii..srr.111'I:e;rr=. .Ylritcfr7},IL lil ..tsYi -:... vaÿ:^ ! T}F11rjl=i%'"4-s rad `l^ry rrcr...ü L¡t;k 'r: ^F!t-.. a: d.,Odrff:tr.p'i - =: And one reason is the splendid service and cooperation of the famous Crosley Group."

g f#F:fi: ;:I; t. I Hl ïrsji ÿa{43 1:1 Y.ir ifRp't "Yes, the WLW TV -Radio Stations Fs ',,r_N,li:'.-,_s- ;. know how to help push products from on- the -air ?j; `..YrJti,, 1tti.ri: ls-- ssri..ai.-,`. to point -of -sale all over the area." :it--. i.tr ..a ÿ''sKi k;j:a m}s.i P;:::.vl.r+J rri,r ,.Fj. fif3{<,rr:: i'{;; o.4<<;tpt,tiut [Ln-tirrlil¡ I{¡,é:'r.' ;Siirr.,1;"- j}vr.liNFhi3¡, trrit t >:-ti.tF:rii? >.,.t-. i

-r:Ti ri : -``} !r cr, "Such service is Premium quality... rai ? real Premium quality!"

Call your WLW Stations Representative ... you'll be glad you did!

WLW -T WLW-C W LW-I Television Television Television Cincinnati Columbus Iddianapolis

Network Affiliations: NBC; ABC; MBS Satu Bolas: New York, Cincinnati, Chicago, Cleveland Sales Representatives: NBC Spot Salas: Detroit, Los Angeles, Sen fmndsco. Bomar Lowrance & Assodatas, Inc., Atlanta, Dallas CroNey Broadcasting Corporation, a division of Arco

) iv

r mr419111-0 ikvimesiaii a. . tggi 7 tii"Niatril o ..1% Nti IX i3 0 Nr CI " ;AV 0 ttiVe 4:1'7,4 tek 0.51AVIht t.. i %VAT 4fkgrr' 7.7 . , ae . ., ..-5, I .- iftlianeril 1. r...-4

the famous Crosley group

Interview

Leo Burnett Media Supervisor, Douglas Burch, tells why h selects WLW Radio and TV Stations for PURE OIL

"WLW Radio -TV Stations are famous for extending broadcasting's most 'Royal Welcome Service'." "They give advertisers a tankful of powerful promotion coming and going."

"Another good reason ohy for PURE, we're SURE with WLW Radio and lQUi'iu 'tattausl'

"Yes; be1i scene and on the'a the Crosley Group drive home the business."

nail your WLW Stations Flepreser ta vè`- `'ri`you 1 be'glt3á'ÿóü

W LW-T W LW -D W LW-A W LW-1 Television I euea son Telev s ion ecamon Cincinnati Dayton Atlanta I,Cisna001ib

Network Affiliations: NBC; ABC; FOBS Sales Offices: New York. Cincinnati. Chicago, Cleveland Salas Representatives: NBC Spot Sales: Los A,Reles. San Francisco. Detroit: Bomar Lowrance A Associates. Inc.' Atlanta. Dallas Crosley Broadcasting Corporation. a division nt A CO

could hired somebody who "Sure glad we finally Rate Cards." .figure out those Station

group the famous CrosleY

Interview: a.c,4

Sullivan, Stauffer, Colwell & Bayles, Inc. Timebuyer, Jack Canning, tells why he selects WLW TV -Radio Stations for PALL MALL Cigarettes.

"Sure, I buy time for PALL MALL Famous Cigarettes on the Crosley ORB Stations because their greater length of audience filters commercials farther into smooth pleasure for advertisers."

"WHEREVER PARTICULAR.:` PEOPLE CONGREGATE

"Yes, WLW Television and Radio Stations really pack in a full house of viewers across the Midwest and into the South for sponsor's sure-fire sales success."

"Outstanding -and that's putting it mildly!"

Call your WLW Stations Representative ... you'll be glad you did!

WLW-T W LW-C W LW -A Television Tele: san Lmdnnah Columbus Atlanta

Network Affiliations: NBC; ABC; MRS Salas Offices: New York, Cincinnati, Chicago, Cleveland Sales Representatives: NBC Spot Safes: Detroit, Los Angeles, San Francisco. Bomar Lowrance d Associates, Inc., Atlanta, Dallas Crosley Broadcasting Corporation, a division of Arco

'And now we're working on an Ivy League Western!"

the famous Crosley group GO GM 1111

Why Nu -Maid Durkee

Director of Sales &

Advertising Selects L_ J

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"The famous Crosley Stations

really give a food product a sur- prise "Flavor -Lift "...all the way from excellent time slots and talent sell to top merchandising and promotion.Yes,WLW Radio and TV Stations constantly offer new sales heights to advertisers. Anyone for going up!" (444, e Elmer L. Weber Director of Sales & Advertising The Miami Margarine Company

Call your WLW Stations Representative ...you'll be glad you did!

WLW -C WLW -D Television Television

Columbus Day ton

Network Affiliations: NBC; ABC; MBS Sales Offices: New York, Cincinnati, Chicago, Cleveland Sales Representatives: NBC Spot Sales: Los Angeles, Sen Frandsco. Borner Lowrance & Associates, Inc., Atlanta, Dalles... Crosley Broadcasting Corporation, a division of /Tyco CARO MACONJ CHEROKEE o Franklin o Mm püy

Trenton Clayton C'A WHI - FANNIN Blairsville TOWNS o ADE iwassee LRigATOOSngold) FIELD o o RABUN o MURRAYI Blue Ridge UNION WALKER Dalton 1 GILMER La Fayette Chatswort o WHITE HABER Ellijay SHAM o Toccoa LU Cornelia Fort Payne CHATOOGA óPKIN Clevelan Calhoun o Dahlonega STEPHENS o Jasper Summerville 0 GORDON PICKENS Dawsonville DE KALB Royston o HART DAWSO Gainesville BANKS FRANKLIN Rome Hartwell al Honer BARTOW CHEROKEE FORSYTH FLOYD HALL CHEROKEE o Elberton Cartersville Canton o umming JACKSON o o MADISON Buford o Centre efferson Danielsvill-. ELBERT Cedartown FULTON 11 Dallas Marietta LBARROW Athens POLK 1lWinder -Yo G INNETT W CLARKE PAULDING COBB ® OGLE Lawrenceville Watkinsville THORPE Decatur Monroe OCONEE WILKES Lincolnton` HARALSONfj o o Tallapoosa Lexington o Atlanta LINCOLN Douglasville DE KALB Washington o Heflin DOUGLA ROConyers\ALTON i Carrollton Madison CLAY DALE GREENE FULTON TON Covington ALIAFERR MORGAN ° CARROLL NEWTON Union Point o Fores?Park o Crawfordville Fayetteville HENRY Newnan FAYETT Lineville o McDonough PUTNAM JASPER HEARD PALO& COWETA BUTTS o Eatonton CLAY RANDOLPH o Monticello HANCOCK Franklin Griffin Jackson o o ALABAM Roanoke o E Sparta La R Go( :d' areno Grange MERI LAMAR WETHER Z blulon Fo yth IBALDWIN arnesville JONES Milledgeville Sandersville TROUP o o COOSA MONROE o ' J WASHINGTON Gray CHAMBERS Manchester ° Thomaston v 111111111111111111114 Macao o an..

NEW WLW»A 701Á11:1s OF STARS

sii I! I! l'i I1I NEW COVERAGE

Reaching-

68% of Georgia population! 3 million people! In 117 Counties! This amazing new Power Tower increases WLW -A coverage by 2/3 of a million people -delivering the greatest possible advertising returns- anywhere -anytime! The revolutionary new WLW -A Power Tower has changed the entire television picture in Georgia and in the whole South. Its the first "traveling wave" transmitting Tower of its kind east of the Mississippi and the second in the whole Country! With this tremendous new Tower, WLW -A will now reach over Georgia with all the star ABC programs and the finest local shows for the greatest entertainment lineup, widest coverage, and sharpest TV picture ever! Call the WLW TV Representative in your city. You'll be glad you did! wiwa o Gordon HARRIS "NVCRAwFORD JOHNSON TALBOT o o. T W IGGS Wrightsville o Talbottom PEACHS USCOGEE TAYLOR Jeden sonville ®FL Valley Dublin Columbus o Perry o o Butler o o Cochran Vista Marshallvitle HOUSTON BLECKLEY LAURENS CHATTA MACON OOCHEE MARION f

j Ellaville SCHLEY Hawkinsvillei Alamo DOOLY DODGE o PULASKI o o WHEELER STE WART yNEBSTER Americus Vienna Eastman 0 o SUMTER Helen Lumpain Preston WILCOX Cordele TEL FAIR CRISP

TERRELL BEN HILL LEE Dawson TURNER Fitzgerald Leesburg WORTH IRWIN This new Power TIFT amazing Tower increases WLW-A coverage by Tile 2/3 of a million people- the delivering greatest possible BERRIEN returns Moultrie advertising -anywhere- anytime! COL OUITT

NNW. //ANNA INTERVIEW CONTINUED

means: "cut prices some more." There are notable exceptions to this. By and large, I think station reps take the easy route and float along with a trend. Q: What do you think of the Kellogg spot tv package. Wasn't this a case, in effect, of a network (ABC -TV) cutting its rates to woo a client away from spot? A: There has got to be a certain compatibility between network daytime buying and individual station buying because there are so many clients that don't have distribution patterns to take the whole network. Even though we are owned by the network, I think it is a healthy situation to have a real dog-eat -dog fight between network and spot buying because ultimately the advertiser will get the best buy for his money; we always expect to get a healthy share of national spot even though owned by a network. Q: Can the agencies be expected to fight this trend toward package plans? A: If we are going to hold the line on the present cost -per- thousand, the primary responsibility rests on station managers. The agency's proper function is to be somewhat of a gold- digger for his clients and get the most for his money. I think far- sighted agencies wish that managers would hold the line more, because if this thing Says Quinlan: package plans are gets out of hand, you undermine faith in the medium. We have a nice way to describe a device to believe in our medium. Rate -cutting is a symptom to be afraid of. Nighttime cost per thousand is down in Chicago from $2.50 per which depresses cost -per- thousand thousand in 1955 to $1.75 per thousand in 1958. McCann- Erick- son's fine booklet, "Turning of the Tide," graphically illustrates the ABC], told me recently: "We're getting as much as we did two general situation, In percentage of change in cost per thousand years ago, but we have to run three times as many spots to come between 1950 -1958, magazines have gone up 30 %, newspapers up out with the same profit." 33 %; network television at night has gone down 18 %; spot televi- Q: Do you think this is less true of radio today? sion has gone down 19 %. At the same time, programming costs A: Radio has faced its Armageddon with tv and has survived with for half -hour evening shows have gone up 375 %; wages of stage- the exception of a few markets. Tv is going through the same thing hands have gone up 18 %; technicians up 38 %. right now in certain markets where managers have panicked be- Where does such a trend lead? To chaos, of course. All costs cause of recession, or because they bought film unwisely, or be- are going up, but cost -per-thousand is going down. cause they can't see their costs leveling off. They are caught in the Q: In the face of rising union and other operating costs, what can middle. They do the easy and natural thing when frightened. To a station manager do to avoid rate-cutting? keep your gross up you succumb to this pressure and give away A: One manager alone in a market can't. He is sunk. He can't do a more time in a desperate effort just to come up with the same net thing. of the preceding year. Q: You have video tape recording facilities, serving as a network Q: What is the most common abuse? relay point for different time zones. Will this mean lower costs A: Package plans. You never hear a station say they are cutting to the individual station operator? rate cards. They keep the same rates but they add grandiose, give- A: There's no question that the potential of the machines is fan- away package plans. No matter how favorably you try to look at tastic. There are so many dreams to be dreamt about what these it, they're only designed to deliver a lower cost -per- thousand. Three VTR machines can do. But for the avid dreamers, one word of years ago, for example, you could buy, say 10 spots for $1,000 - warning: Until the jurisdictional points get straightened out be- now you get 25 spots for $1,000. tween SAG and AFTRA, there isn't going to be much hay made, Q: If costs don't level off, what will this mean to tv advertisers? and again, if we judge by the easy -going generosity of our industry A: I am pessimistic. I don't think they are going to level off. I don't to labor -if that's any indication -we may go along and let our- see yet any real determination on the part of the major corporate selves get so tied up with "dos-and-don'ts" that VTR will be a powers in this country -which are CBS, NBC and ABC and an- doubtful asset to our industry. other half dozen -to say to labor: Look, gentlemen, you are the Q: What are your views on triple- spotting. Can a station operator highest paid people in the country for the type of work you do. who desists from this practice recoup revenue in other ways? We have gone much too far in appeasing you, probably a good A: Agencies, again with the help of easy -going managers, brought in deal farther than we can afford, and now at last we have come to triple- spotting; but I am very pleased to see some agencies reverse the end of the road. The very first inkling of that kind of thinking this trend. I think eventually it will be eliminated. We adhere to the came in the CBS -IBEW deadlock. The next reading of the NAB Tv code. We do not accept any triple- spotting in network barometer will come up right after Christmas when the three ma- time. This is a very good thing. jor networks face the American Federation of Musicians and discuss whether or not they will renew a contract with them. It will be interesting to see if the networks renew the quota system for musi- Where to draw the line cians where o&o stations have to have 16 -60 musicians per station. Q: Where do we draw the line on cost -per -thousand? Q: Do you think the time will come when stations will reach the A: Right here, I think. point of no return and advertisers will refuse to buy at any price? We are delivering the best advertising buy in America right now A: We've reached the point of no return in the local field with at $1.75 -$2.00 cost -per- thousand for nighttime spots. The day- certain types of sponsors. There are now some advertisers in this time cost -per- thousand of $1.00 is excellent. Let's hold it here. town who can't use tv any more because it doesn't pay off. We put And let's get help all down the line. The industry should help. them in a real strait jacket-with tight commercial length, jacked Agencies should help. The reps should help. up prices -no matter how hard they tried to stay with tv they But more than that, television managers must help themselves! couldn't make it pay off. They must put away that dull blade of self -assassination; stop Q: Are station reps demanding more so- called package plans from giving away their birthright. their stations to be more competitive? That Southern radio market I mentioned is reviving slightly. A: Yes. We have tried to hold the line on package plans, but a lot After three years, I understand they are now getting three or four of reps push too easily. dollars for spots. This is truly wonderful. It proves that the dead Today, the station manager is being tugged at from all sides. do come back to life. And, that a ruined market can, some day, His station rep harangues him for more buying plans. "Give us be resurrected. more package plans," he cries. 'Be more flexible." Which, defined, But it takes such a long time. BROADCASTING October 13, 1958 Page 83 ®# 5® © ® ®® ©®©6).555 50 ®,ate® o o e o 0 e o o ® o o ® o o ij e o ©

o o

o O ALL JER! ® o o Yes, in the rich and growing ® © Fort Worth Area the big ® bang comes from KFJZ RADIO, the station whose audience is ALL the family - with o ALL the family's immense buying power. You get complete coverage, so sell with a BANG - on KFJZ RADIO. 0

/270 kfjz o FORT WORTH, TEXAS Sold in combination with Represented by KLIF -RADIO, Dallas John Blair Company ©® Ef5®®® ©®©®®®®®Ct5®®® 0

Page 84 October 13, 1958 BROADCASTING FILM MGM -TV HAS $750,000 FOR PILOTS Loew's Metro -Goldwyn -Mayer tv division has approximately $750,000 earmarked for FASCINATION new tv film production -enough to make The report that MGM -TV may try some 10 pilot films for proposed new series. to videotape at least one program MGM -TV is flush with some success: two the increased at -. productions sponsored on the networks (The series underscores tape by film pro- Thin Man and Northwest Passage), a thriv- tention being given gram syndicators. California National ing tv commercial production unit and sales NBC's film subsidiary, is to tv stations now well over $50 million for Productions, considering VTR on an experimental. its feature film library. to tape a half -hour It was learned last week that one of the basis, planning -type) show. These new pilots may be on videotape. dramatic (network companies to Rating high in current MGM -TV hopes are but the latest film show an interest in tape, others in- is syndication of tv film to stations. The tv production unit feels that if one or two of cluding Screen Gems (subsidiary of the string of pilots it works on result in good Columbia Pictures), National Tele- properties these will be placed in syndica- film Assoc. and Guild Films. tion immediately. As for new series, the most definite is Jeopardy-a mystery series which MGM - fore it at a meeting slated for Oct. 29 -one TV apparently would aim for network or a spinoff of the theatres, the other the set- advertiser sale [CLOSED CIRCUIT, Oct. 6]. ting up of the studio on its own. MGM -TV also still thinks in terms of three In any event, tv activity will play a role Call Bob Brown methods (any one or combination of meth- in the final deliberation. ods) in financing tv film production: (1) solely via MGM and its facilities, (2) full ITC -TPA Announces KBTV financing of an independent producing firm and (3) co- financing with an outside pro- Sales Staff Lineup Channel 9 ducer. Sales staff assignments at the newly-or- While MGM -TV effervesces with plans, ganized Independent Television Corp. -Tele- Denver - Colorado its parent company (Loew's Inc.) is jittery vision Programs of America (ITC -TPA) once more with a lurking threat of still an- were announced last week by Walter Kings- AMherst 63601 other proxy fight over the pending separa- ley, president, following several weeks of tion of theatres from motion picture produc- organizational shuffling. ITC purchased TPA or your nearest tion. Last year, the Loew's management last month for $11.35 million to form a new dealt a spectacular defeat to a dissident company with assets totaling $25 million P.G.W. Colonel stockholder element that sought control of [LEAD STORY, Sept. 22]. the company. A faction of the Loew's board The division responsibilities at the new for the most exciting of directors now seeks a spinoff of the company will be as follows: Hal James, who MGM studio operation in order to strength- joined ITC -TP:\ last Monday (Oct. 6), will 60 second availabilities en Loew's. But management would rather be director of na- do this with the theatre divisions it owns tional sales; William in "A" time in Denver! ( Loew's is the last of the Hollywood majors Dubois, who was to divest theatre operation from motion pic- general manager of ture making). syndicated sales for In addition to its studio, the theatres and ITC, will serve in the tv operation, Loew's has music publish- this capacity at ITC - ing and record companies and owns WMGM TPA, and Hardie New York. MGM (the studio) in recent Frieberg, eastern years has been deep in the red, with revenues sales director at from other operations (including substantial TPA, will be assist- monies from tv) helping to ward off collapse ant general sales (liquidation of the studio already has been manager, syndicated sought by certain Wall Street investors). MR. JAMES sales. It is planned Under the plan of the non -management that Charlies Goit, who was co- director of group, a spun -off studio would retain tv national sales for TPA, will work closely residual rights and also would assume a with Mr. James upon his return to work. $27 million funded debt. Mr. Goit is now recuperating from surgery. Though studio losses have been heavy in Mr. James formerly was vice president in the past, there's evidence of improvement: charge of radio -tv at Doherty, Clifford, for the fourth quarter ending Nov. 30, Steers & Shenfield, New York. Loew's is expected to earn around $2.5 mil- In other executive assignments, Walt lion after taxes compared to a loss of over Plant, formerly western sales head of TPA, $1 million in the period of a year earlier. has been named eastern division manager Joseph R. Vogel, Loew's president, is of ITC -TPA; Art Spirt will become central optimistic. Released last week was his state- division manager of ITC-TPA and also head lohn C. Mallins. Pres. Joe Herold. Sta. Mgr. ment expressing belief that a proxy fight will of the Chicago office; William Andrews, Represented Nationally by not come off, that the studio is making named western division manager by Mr. Peters. Griffin, Woodward, Inc. money "notwithstanding any uninformed re- Kingsley prior to the merger; Russ Clancy, ports to the contrary" and that he is "con- previously co- director of national sales for fident of the future." TPA, has been appointed manager of New It still is very possible, however, that York City sales, syndication division; Kurt Loew's board will have two proposals be- Blumberg, formerly in TPA sales adminis-

BROADCASTING October 13, 1958 Page 85 FllJi CONTINUED

NILES BUYS PLANT 50% of its business in the tv film area a . the remainder in industrial, public relatic FROM KLING STUDIOS and slide films. Three other film compan.es reportedly also were interested in acquiring Niles also going into VTR the Kling property, including current client Kling retains two studios accounts, negatives, ellipticals, visuals and other materials. Fred A. Niles Productions Inc. last week Mr. Niles estimates his volume will reach announced the outright purchase of certain about $2 million this year, with predictions Chicago facilities of Kling Film Enterprises. of about $150,000- $200,000 in additional While the price for plant and equipment business accruing from the Kling purchase. was not disclosed, Mr. Niles said that the

MR. DUBOIS MR. FRIEBERG investment represents about $750,000. Involved in the purchase is Kling's film tration, has been promoted to manager, sales plant at 1058 W. Washington Bldg. Kling's administration for all sales departments; other art and still photograph studios at 601 and Alvin E. Unger, formerly vice president N. Fairbanks Court and Kling -California in charge of the Chicago office of Ziv Tele- studios are not involved in the sale. Niles vision Programs, has joined ITC -TPA in plans to move from 22 W. Hubbard into the New York as a general sales executive. Kling Washington St. quarters today (Oct. Mr. Kingsley noted that Manny Reiner, 13). who has headed foreign sales for TPA, will Certain syndicated commercials and pro- continue in that position for ITC -TPA. The gram properties will remain with Kling Film foreign sales staff numbers 25 with the do- Enterprises, according to Robert Eirinberg, mestic staff in excess of 40, according to its president, and distribution will continue MR. STEHNEY MR. RINKER Mr. Kingsley. to be handled by Al LeVine in Chicago. Commercials are institutional in nature for Control of AAP Moves Prudential, Ford Dealers banks, savings and loan organizations, Under United Lead Grid Film Client List bread, milk, beer, ice cream and potato Artists chips. Syndicated film properties include United Artists Corp. is achieving working Blue chip sponsors have purchased Big control of Associated Artists Productions Ten Football Hilites in 25 midwest markets, Old American Barn Dance, Hormel Girls, Boxing From Rainbow, Paradox, and All Corp., a major distributor of feature Elms it was announced last week by Al LeVine, for television [LEAD STORY, Sept. 22]. Spórtlite Inc., who negotiated the sales. American Wrestling. Mr. Niles emphasized the deal was in no Robert S. Benjamin, board chairman of Series is produced by Sports Tv Inc., Holly- United Artists Associated Inc., a UA sub- wood. sense "a merger" and that he would hold 100% stock in his expanded organization. sidiary through which UA is acquiring Aside from its purchase on WGN -TV AAP's assets, said Monday (Oct. 6) that Chicago, Prudential Insurance Co. of He expressed confidence in "Chicago's great growth and its subsequent need for a com- UA depositories already had received America (Mid -America office) also bought enough AAP stock to give UA approximate- co- sponsorship of the series on WMBD -TV munications center to serve agencies, advertisers and industries. Such a center will ly 75% of shares outstanding. Peoria with Ford Dealers and on WFBM- Mr. Benjamin also indicated that enough TV Indianapolis, with Pure Oil Co., which compete with New York and Hollywood." vice presi- shares to give UA 80% of AAP stock was picked up the tab for Hilites in several mid- Mr. piles, onetime executive dent and an owner of Kling, set up his own expected to be tendered by the west markets last year. Agencies are Reach, week and that the UA invitation McClinton Co. for Prudential and Leo Bur- motion picture and tv firm on Dec. 12, 1955. He simultaneously announced the ap- have to be extended beyond the nett for Pure Oil. Oct. 16 termination date. #w FDAF (Ford Dealers Advertising Fund), pointment of Michael Stehney, former Kling executive, as vice president in charge of UA offered $11 in cash for each share at through J. Walter Thompson Co., signed for AAP stock plus 6% interest from July 1, the filmed sports package on WOC -TV tv -film commercials and of Ed Rinker, previously with Kling, as vice president in 1958, until the closing date. The offer in- Davenport, Iowa; WCIA (TV) Champaign, cluded $7 for each warrant that represents' Ill.; KCRG -TV Cedar Rapids, Iowa, as well charge of sales. Eleven out of 22 top Kling executives will be retained by Niles. the right to buy four shares. UAA proposed as WMBD -TV. Client initially sponsored Other plans include the proposed pur- $1,186 and interest from July 1, for each the series on a test basis in Peoria and $1,000 6% subordinated convertible sink- Cedar Rapids last year. chase of videotape recording facilities, which Mr. Niles feels "will open the indus- ing fund debenture. try, not hurt it." Holders of AAP debentures met Oct. 6 at Toronto, while stockholders meet Oct. NEW PURCHASE He cited current agency interest in VTR and claimed that such a technique "would 16 in Wilmington, Del., to give considera- The high -flying Independent Tele- take business from live fields rather than tion to the offer. vision Corp- Television Programs of motion pictures." He added, "70% of the Meanwhile, UA President Arthur B. Krim America continued its program of ex- commercials are so complex that VTR reported the biggest individual quarterly and pansion last week by purchasing The couldn't possibly be a substitute for motion third quarter gross in UA's 39 -year history. Gale Storm Show-Oh, Susanna from picture methods." Third quarter revenues (theatrical films and Hal Roach Studios Inc. for a repotted Kling's Washington St. facilities, housed tv films) came to $23.7 million (as against last year's third $2 million. The purchase price in- in a 90,000 square foot building, include quarter gross of $18.5 mil lion). On the basis of ; cludes 1 1 I half -hour film episodes, in- three soundproof stages, a three -studio film the showing for cluding the current series being shown department, a wing devoted to editing facili- first 9 months ($56.9 million world -. over CBS-TV and 38 future films now ties, two prop rooms, machine shop, two as against $48.1 million last year) Mr. J being produced by Roach. Since ITC - kitchens, a scene dock, and office space for predicted the 1958 annual gross will L. TPA is affiliated with Associated Tele- production, creative and sales personnel. excess of $80 million, of which abou. vision Ltd. (ATV) of England, the Kling Film Enterprises is headed by Mr. million should be in television earnings. programs are expected to be given Eirinberg. Niles' Hollywood division is not world -wide exposure. The acquisition affected by the Chicago move. The motion Ten Film Spots Picked for Show brings the ITC -TPA roster of network picture firm recently shifted its syndicated Animated commercial films produced and syndicated programs to a total tv spot division to Chicago [FILM, Oct. 6]. 10 Hollywood studios have been accepte of 16. Niles claims to produce about 70% of all for showing at the Sixth Annual Scree

tv commercials turned out in Chicago, with Cartoonists Guild Film Festival, to be heI . Page 86 October 13, 1958 BROADCASTING KERO -TV CHANNEL 10 IS THE ONLY WAY TO REACH

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Friday (Oct. 17) at the Sheraton West, Los Angeles. NAB SETS UP STAND IN MILWAUKEE Participating in the three scheduled show- ings, to start at 8:30 p.m., will be Animation Four prominent figures in the advertising ministration will include Joseph Bloom, Inc., Cascade Pictures, Churchill- Wexler, field have been selected by NAB to address president of Forjoe & Co.; Sydney E. Fine Arts Productions, Ray Patin Produc- the four Fall Conferences as the second Byrnes, WADS Ansonia, Conn.; Keith S. tions, Playhouse Pictures, Quartet Films, half of the eight -meeting series opens today Field, WARA Attleboro, Mass., and Arthur Sherman Glas Productions, John Sutherland (Oct. 13) in Milwaukee. The series recessed Haley, WORL Boston. Mr. Kops will speak Productions and LeOra Thompson Assoc. following the Sept. 29 -30 conference in San on news broadcasting. George W. Arm- This year, the festival is placing special Francisco. strong, WHB Kansas City, will review music emphasis on tv commercials and business Wesley I. Nunn, advertising manager of programming trends. Sherwood J. Tarlow, films. Standard Oil Co. of Indiana, will speak at WHIL Medford, Mass., will report for the the windup Milwaukee luncheon tomorrow. All -Industry Radio Music License Commit- Two Regional Managers Named Advertising speaker at the sixth NAB meet- tee. ing in Minneapolis Thursday- Friday (Oct. In Expansion at Banner Films Members of a panel on radio staff or- 16 -17) will be J. Cameron Thomson, board ganization will be Richard E. Adams, As part of an expansion at Banner Films chairman of Northwest Bancorporation, WKOX Framingham, Mass.; Joel H. Inc., New York, Charles McGregor, presi- Minneapolis. Scheier, WIRY Plattsburg, N. Y., and Fred dent, last week announced the appointments Jerome Feniger, vice president of Cun- E. Walker, WTTM Trenton, N. J. of William Vidas as district manager for the ningham & Walsh, New York, will be the Mr. Petersmeyer and Cliff Kirtland, midwest and Sam Posner as district man- speaker at the seventh NAB conference, Transcontinent Television Corp., will dis- ager for the west coast. Oct. 20 -21 in Boston. Final advertising cuss tv costs at the separate tv sessions. Mr. Vidas, for ten years a free -lance sales speaker of the fall series will be Felix W. Leaders of a tv programming panel will be representative for various film distributors, Coste, marketing vice president of Coca - Frederick S. Houwink, WMAL -TV Wash- has set up headquarters in Chicago's Con- Cola Co. His luncheon address in Wash- ington; Frank Tooke, WBZ-TV Boston, and gress Hotel. Telephone number is Harrison ington Oct. 28 will wind up the NAB con- Paul Adanti, WHEN -TV Syracuse. 7 -9667. Mr. Posner, formerly with As- ference schedule. sociated Artists Productions in Chicago, will NAB President Harold E. Fellows will State Association Presidents operate out of San Francisco. Office space head the 10 -man headquarters crew as the To Meet in D. C. Feb. 24 -25 will be leased shortly. conferences resume in Milwaukee after a NAB will be host to the fourth annual Banner Films, organized several months fortnight hiatus. The Milwaukee and Min- neapolis programs will be based on opera- conference of state broadcaster association ago, has moved into new offices in New presidents, to be held Feb. 24 -25 at the York at 527 Madison Ave. Telephone num- tional problems, following the pattern set first [TRADE Shoreham Hotel, Washington. NAB Presi- ber is Plaza 5 -4811. at the four conferences ASSNS., Oct. 6]. dent Harold E. Fellows said the meeting is distributing 33 feature The company Agenda for the Oct. 20-21 meeting in will provide "a forum for the exchange of tv film films and the Night Court half -hour Boston was completed last week by NAB. ideas and information among all the asso- series has been series of 78 episodes. The The opening morning will include economic, ciations, and we have been most gratified by with latest sales to sold in 17 markets, public relations and Washington discussions the enthusiastic endorsement which the con- -TV Chatta- KREM -TV Spokane, WRGP by NAB staff executives. A panel on edito- ference has received each year from those -TV New York. nooga, Tenn., and WNEW rializing will include Daniel W. Kops, participating in it." is a multiple -run The sale to WNEW -TV WAVZ New Haven, Conn., and C. Wrede The association presidents will be reim- accord- transaction amounting to $225,000, Petersmeyer, Corinthian Broadcasting Corp. bursed by NAB for meals and lodging while ing to Mr. McGregor. Both are members of the NAB Committee attending the conference. The program will on Editorializing. be handled by Howard H. Bell, NAB assist- the for Film Producers Speak Up A panel on radio sales department ad- ant to president joint affairs. For Crack at Residual Rights Coinciding with the February conference will be Washington ceremonies honoring Moral rights of tv film producers to re- state and national winners of the 1958 -59 sidual payments are "at least as strong as Voice of Democracy scriptwriting contest [those of] the writer, director and actors," for high school students. State winners will according to a resolution of the tv commit- receive trips to Washington. tee of the Screen Producers Guild, which the SPG executive board endorsed at its Texans Lauded for Efforts Tuesday (Oct. 7) meeting in Hollywood. The In Reducing Highway Toll committee, headed by Lou Edelman, asked the board to draft a code of practice for The first "Deathless Weekend" campaign television similar to the one now operating conducted by Texas Assn. of Broadcasters between the guild and major producers of was a key factor in reducing the number of theatrical films. Labor Day weekend traffic deaths from an estimated 40 -50 to an actual 29 fatalities, "The situation involving reruns or resid- the association was told Oct. 6 at its Fort creative workers and ual payments to other Worth meeting. TAB was officially lauded is both morally unjust not to the producer by Brad Smith, Texas state traffic safety the report and economically unsound," director, for the campaign. stated. Awards for highway safety promotion "We firmly believe that management can- over the holiday weekend went to KTRK not and will not remain blind to the fact that (TV) Houston; KVMC Colorado City (day- the tv producer is entitled to such a future time radio) and KVKM Monahans (fulltime the is the key income status since producer NAB'S new assistant Tv Code direc- radio). In addition Ross Rucker, KVKM, figure, the permanent day -to-day creative tor, Harry H. Ward (left), is wel- received the Pitluk Advertising Agency force to whom the advertising agencies and comed to the code review board staff trophy for outstanding public service pro- their clients, as well as the networks and by its chairman, Roger W. Clipp, gramming. the independent stations, look for the wel- succeeds Triangle Stations. Mr. Ward Albert D. Johnson, KENS -AM -TV San fare of their shows. The writer, director and to join Charles S. Cady who resigned Antonio, was elected TAB president suc- actor are generally employed on an in- WCSC -TV Charleston, S. C. termittent basis." ceeding M. E. Danbom, KTBB Tyler. Mr. BROADCASTING Page 88 October 13, 1958 In Memphis.. .

The Biggest Audience Is On Channel 3

WREC -TV's superior local programming First by All Surveys and news coverage is combined with a basic CBS Television affiliation to make *Here are the latest Memphis surveys showing leads in certain that: "In Memphis there's more to competitively rated quarter hours, sign -on to see on Channel 3." Full power and high- sign -olf, Sunday thru Saturday: est antenna deliver complete coverage of A. B. B. Pulse Nielsen May '58 May '58 Feb. -Apr. '58 the great Mid -South market. It's the right (Metro Areal(Metro Area) (Station Area) WREC-TV 201 240 195 combination for your advertising message. Sta. B 122 93 74 See your Katz man for availabilities. Sta. C 53 47 107 WRFC -TV Channel 3 Memphis

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BROADCASTING October 13, 1958 Page 89 OCT. 1948: 900.000 VIEWERS!

Milton Berle is back. His premier show last Wednesday was viewed b the greatest audience of any nel show this season. It was larger tha the combined audiences of compel ing shows on the other two network;

Berle's return gave dramatic focu to the truly amazing growth of tele

vision in one decade. Ten years agc he starred in the young medium' most popular show, yet his audienc

Wednesday was 51 times greater

Before the largest audience ever t watch him, Mr. Television returner to the medium he helped create an to the network which, with him introduced television to the Ameri can people -The Network of Stars NBC TELEVISION NETWORK SOURCE: NBC Research Department Estimates ...still OCT. 1958: 46,000,000 VIEWERS!

Mr. Television! TRADE ASSNS. CONTINUED

Johnson is a former president of Arizona RTNDA CONVENTION meeting, registration and a reception in the Broadcasters Assn. Mayfair Room of the Sheraton -Blackstone Other officers elected were Joe Leonard TO REVIEW CANON 35 Hotel. Registration will be resumed Thurs- Jr., KGAF Gainesville, vice president; Palmer on Oklahoma decision day morning prior to the opening "editorial George Tarter, KCBD -AM -TV Lubbock, and public affairs conference" featuring net- secretary- treasurer. New board members are Heavy agenda set for Chicago work, station and education speakers. Of- Leo Hackney, KGVL Greenville; Gene A review of the Oklahoma Criminal ficers will be elected Friday morning and Hendrix, KVLF Alpine; Marshall Formby, Court decision favoring equal radio-tv ac- introduced by Jack Krueger, WTMJ -AM- KPAN Hereford, and Mr. Danbom. Con- cess to courtroom proceedings on a par TV Milwaukee (outgoing RTNDA presi- tinuing on the board are Charles Jordan, with the press and holding Canon 35 to be dent) at the annual banquet Saturday eve- KFDA Amarillo, and Jim Hairgrove, KFRD obsolete and unrealistic has been added to ning. The new board convenes Friday after- Rosenberg. the Radio Television News Directors Assn.'s noon. Alex Keese, WFAA -AM -TV Dallas, convention agenda in Chicago this week. The awards dinner will include the presentation NAB district radio director, observed in a Bruce Palmer, KWTV (TV) Oklahoma of RTNDA awards by Baskett discussion of NAB's services, "There are City, analyzes implications of the court Mosse, Northwestern U. director of radio - very few places on the face of this earth, findings [LEAD STORY, Sept. 8] in a talk fol- tv and of the Paul White Memorial Award by Ted other than the United States of America, lowing a freedom of information report and Koop, CBS Washington. where we broadcasters could be business- a debate on Canon 35 by Robert D. Swezey, Other highlights of the convention: men and not civil servants." He said NAB's WDSU -AM -TV New Orleans, and Albert Wednesday -Edward R. Murrow, CBS news "enlightened leadership" deserved much of E. Jenner Jr., past president of the Illinois commentator- interviewer, addresses the credit for the fact that private enter- Bar Assn. Harold E. Fellows, NAB presi- the board of directors; Thursday -"The 1958 Election Issues," a debate between Paul M. prise prevails in U. S. broadcasting. dent, will deliver the Friday (Oct. 17) luncheon address on "Management Responsibili- Butler, Democratic Party national chair- was as for Austin picked site the spring ties in News." man, and Meade Alcorn, Republican Party meeting of TAB, to be held in March. "News: Radio's Most Salable Product" is national chairman. explored in a Thursday afternoon panel by Friday -Tv Workshop under Ralph Ren- Thornburgh Off Radio Board Robert K. Byars, vice president of MacFar- ick of WTVJ (TV) Miami. "Ampex VTR & land, Aveyard & Co., Chicago agency. Chi- News," a demonstration; "News Audiences Donald W. Thornburgh, WCAU -AM -TV cago Mayor Richard J. Daley will give a Mean More to the Advertiser," James R. Philadelphia, has resigned as a member of welcoming address that noon, to be fol- Seiler, American Research Bureau, director the NAB Radio Board following acquisition lowed with a keynote speech by Jim Bor- releases an ARB study; "Camera Corre- of the stations by CBS Inc. He is ineligible mann, WCCO Minneapolis. spondents," a discussion of tv stringers and to serve because CBS already is represented The agenda was complete early last week new newsroom ideas by Floyd Kalber, on the Radio and Tv Boards. The vacancy save for the Saturday evening banquet KMTV (TV) Omaha, Greg Gamer, KAKE- will be filled during the winter board elec- speaker. The convention opens unofficially TV Wichita, Robert Hoyt, WSBT -TV South tions. Wednesday noon with a board of directors Bend and Jim McGaffin, WOW -TV Omaha; "Covering Cape Canaveral," Harold Baker, WFGA-TV Jacksonville; "What Is Libel in Tv News ?," Prof. Fred Siebert, Michigan State U. Saturday -Election Coverage Workshop under Tom Eaton, WTIC Hartford: "Re- gional Coverage of Elections," Jack Shelly, WHO-AM -TV Des Moines; "Texas Elec- tion Bureau," Jim Byron, WBAP -AM -TV Fort Worth; "Legal Aspects of Campaign Coverage," Vincent T. Wasilewski, NAB; "Small Station Election Coverage," Monroe Benton, WTRY Troy and Albert Larsen Jr., WALL Middletown, both New York; "Washington State Election Coverage," Robert Mott, KWSC Pullman, Wash.

Chicago Workshops Ready to Go With Slate of Radio -Tv Clinics Speakers and agenda for series of weekly workshop sessions of the Chicago Federated and Women's Advertising Clubs of Chicago, starting Wednesday (Oct. 15), were an- FOR SALE ... TO THE DISCERNING TIME BUYER nounced last week. KJEO -TV serving the billion dollar rich Fresno and San Broadcasting clinics will be held on such Joaquin Valley now offers you choice program time seg- topics as audience promotion, market re- ments and excellent 10, 20 and 60 second spots that not search, potentials of videotape recording, only give you low cost per thousand but will give your film programming and Chicago's role in na- clients INCREASES IN SALES! Call your H -R Television tional radio -tv. Clinic chairman is James man NOW for the HOTTEST avails. G. Hanlon, public relations manager of WGN-AM -TV that city and president of Chicago Unlimited promotional organization. Speakers and their topics: Elliott W. Henry Jr., promotion and publicity manager, ABC Central Div., "Planning an Audience Promotion Campaign," Oct. 15; Dr. Mark Munn, research director, and Page 92 October 13, 1958 BROADCASTING Exciting Radio for Cleveland Barons Grown -Ups .of HOCKEY ALL AGES WGAR:.:

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You reach Northeastern Ohio's real colorful sportscaster, Bill McColgan, Radio for grown -ups buying audience through WGAR. for the Barons' thousands of ... of all ages Because WGAR surrounds your radio fans. commercials with radio for grown- WGAR maintains this policy in all ups... of all ages. its programming ... good music ... For instance, this coming winter, variety shows ... sports ... accurate CLEVELAND OHIO* WGAR will present exciting profes- news coverage ... drama -featuring The Peoples Broadcosting Corporation sional hockey featuring the popular performers from top CBS talent. WRFD -Worthington, O. WTTM- Trenton, N. J. W MMN- Fairmont, W. Va. W NAK- Yankton, S. D. Cleveland Barons. Each action-packed So reach your real buying audience KVTV-Sioux City, Ia. play will be reported by Ohio's most through WGAR. Represented by the Henry I. Christol Company

BROADCASTING October 13, 1958 Page 93 WESTERN ELECTRIC AND

BIG HELP FROM SMALL BUSINESS. H. P. Bitzer (right), Executive Vice- President of American Coil Spring Company, Muskegon Mich., and Western Electric's Art Betz discuss Western Electric order for spring used in dial of Bell telephones we make ( see inset). Over 90% of Western Electric suppliers are "small businesses" like American Coil Spring ... having fewer than 500 employees. ITS 37,000 PARTNERS

From Maine to California ... in tiny shops and in giant

factories . . . thousands of American companies help us at Western Electric provide things needed for Bell telephone service, and national defense. For their help, these "partners" received well over a billion dollars last year ... benefiting communities all around the country.

Last year about 37,000 companies employing some five WIRE IN THE RAW. Part of this mountain of copper bars Western Electric with its job as is destined to be drawn into telephone wire for cable in million people helped Western Electric factories. As one of the world's largest users, manufacturing and supply unit of the Bell System. Western contributes substantially to the economy of such copper mining states as Utah, Arizona, Nevada and Montana. This supplier "team" -which ranged from blue -chip corporations to three -man operations -reached into 3,165 cities and towns in every state across the nation. More than 90% of these companies were "small businesses" with fewer than 500 employees. From some came raw materials and parts for our factories where we make Bell telephones and telephone equipment. From others came finished prod - ucts -everything from paper clips and pliers to paper towels and telephone poles -things we buy for our- BOOK -PRINTER. William C. Clegg, head of the Clegg Com- selves or the Bell telephone companies. Some of our pany of San Antonio, Texas -is one of 67 printers who prepare some 2,600 different telephone directories for the Bell Tele- suppliers provided special services . .. like transporta- phone System. The telephone "book" is just one of thousands of tion. Some helped with defense projects entrusted to items we purchase for the Bell telephone operating companies. us by the government. In return, the Western Electric dollars paid out to these firms -$1,224,000,000 in 1957-helped meet pay- rolls, pay taxes in thousands of communities. And so, helped spread a measure of prosperity the length and breadth of the nation. Perhaps in your town, too.

TALKING TREES. For over 18 years Femwood Industries of Femwood, Miss. has helped Western Electric supply telephone poles to the Bell telephone operating companies. Here, MANUFACTURING AND SUPPLY `/ UNIT OF THE BELL SYSTEM Femwood's L. E. Ramsay and E. C. King complete the final inspecting and scheduling of an outgoing shipment of poles.

BIG HAUL. Last year Western Electric's transportation bill totalled 65 NIKE BUILDER. Ralph DiCiurcio works at the Whiting & million dollars. Among the more than 4,000 carriers which shared in this Davis Co. of Plainville, Mass. He helps make important elec- sum was Scott Bros., a trucking company operating in the Philadelphia tronic components used in the NIKE guided missile system. area. Western Electric business supported jobs for many trainmen, sea- Whiting & Davis is one of many companies which help prime men and freight -handlers -as well as truckers- during the past year. contractor, Western Electric, build NIKE systems for the Army. TRADE ASSNS. CONTINUED

Charles Stroud, presentations chief, both of dent of Young & Rubicam, San Francisco, WGN- AM -TV, "Statistics and Showman- who will tell the marketing story of Kaiser BPA Adds Speakers ship in Tv -Radio Selling," Oct. 22; Hooper Aluminum foil, in "The Quilted Brand To St. Louis Meeting White, radio-tv producer, J. Walter Thomp- that's Riding a Maverick"; LeRoy M. King, son Co., "Ampex Videotape," Oct. 29; Henry merchandising director of Food Topics & Views of station and sales representative Ushijima, John Colburn Assoc., "Film for Food Field Reporter, on "Supermarketing's executives on promotion as a key manage- Television," Nov. 5; Mr. Hanlon, "Chicago's Equation for Profit." ment function will highlight one session of Position on the National Tv -Radio Scene," Wednesday speakers are Eugene I. Har- the Broadcasters' Promotion Assn.'s third Nov. 12. and Hal Golden, midwest man- rington, board chairman of Honig-Cooper, annual convention- seminar in St. Louis, ager of station sales, MCA-TV Film Syndi- Harrington & Miner, San Francisco, on Nov. 16 -19 at the Chase Hotel. cation Inc., "Tv Film Syndication," Nov. "Rally `Round the Ad, Boys "; Margot Sher- Lon King, assistant vice president in 19. man, vice president, McCann- Erickson, charge of tv promotion -research, Peters- A copywriting clinic on Oct. 13 will fea- New York, on "What Makes a Good Idea? "; Griffin-Woodward Inc., and John Stilli, sales ture six Chicago agency presidents -Gor- Edward G. Zern, vice president of Geyer manager of KDKA-TV Pittsburgh, have don Best, Gordon Best Co.; George H. Hart- Advertising, New York, on "How to Re- been added to a Tuesday (Nov. 18) agenda. man, George H. Hartman Co.; Earle Ludgin Write Advertising Copy"; Moorhead Wright, A multiple -media schedule of speakers (board chairtan), Earle Ludgin & Co.; management consultant with General Elec- from newspaper, magazine and outdoor rep- Donald Nathanson, North Adv. Inc.; Ed- tric Co., Ossining, N. Y., on "Development resentatives also has been completed with the ward H. Weiss, Edward H. Weiss & Co., of Men "; J. Davis Danforth, executive vice addition of John L. Bricker, executive vice and Martin Zitz of Henri, Hurst & Mc- president, BBDO, New York, and AAAA president of Outdoor Advertising Inc., New Donald. Kenneth C. T. Snyder, tv creative board chairman, on "Advertising Agencies York, for Tuesday morning. Other speakers chief of Needham, Louis & Brorby, will in the 1960's." are Charles T. Lipscomb Jr., president, and discuss "How to Make a Tv Commercial Howard Pyle, deputy assistant to Presi- Edward A. Falasca, creative vice president, Sing-Even if It's Live," at a Nov. 10 dent Eisenhower, will discuss "The Role of American Newspaper Publishers Assn.'s session. Advertising in Communications" at the an- Bureau of Advertising, and A. M. Snook, Other clinics include public relations and nual convention luncheon on Wednesday. Chicago manager of Magazine Advertising publicity. art and layout direct mail, produc- Dennis Day will entertain at an informal Bureau. They will talk at Monday (Nov. 17) tion. and marketing merchandising and in- dinner Tuesday. morning and afternoon sessions [TRADEE dustrial advertising. Co-chairmen of the ASSNS., Sept. 29]. CFAC -WACC advertising workshops are At another Tuesday session Jr., AWRT, WAC Clinic Wednesday Edwin J. Fred Isserman The Toni Co., and Ray Gross, research director of Leo Gardner Adv. Markman. Burnett Co. Emerson Foote, The seventh annual Publicity Clinic of Co., St. Louis, joins with Dr. Thomas Cof- senior vice president and director of Mc- the Women's Advertising Club of Washing- fin, NBC research director, in a discussion Cann- kicked Erickson, off the advertising ton, D. C., will be held Wednesday (Oct. of "Rating Madness." Mr. Gross replaces series with a keynote Thursday (Oct. talk 15) under co-sponsorship of the local Dr. E. L. Deckinger, vice president and 2). of fall is, General theme the series chapter of American Women in Radio & media director, Grey Adv., previously an- "Sales Are Our Business." Tv at the Perpetual Building Assn. audi- nounced. torium, 1100 E St., N. W., Washington. Moderator for the "pick-the-brain" round who 4A's West Convention Among those will speak at the clinic: table on idea exchange Wednesday morning Gets Underway Today Bryson Rash, WRC -AM -TV Washington was announced. L. Walton Smith, promo- news commentator; Laurese Byrd Gordon, General sessions of the 21st annual con- tion director of Trancontinent Television WTOP Washington advertising -promotion vention of the Western Region of the Ameri- Inc., will preside. Mitchell Krause, sales director, and Dorothy Looker, WTOP -TV's can Assn. of Advertising Agencies get under promotion director of WIP Philadelphia, is Ask -ft- Basket producer -moderator. The way tomorrow (Oct. 14), following an chairman of the sales promotion panel fea- session is open to anyone. Admission fee: executive and business session for members turing management and sales representative $1. only to be held today, at which new regional views. officers and governors will The convention opens be elected. About Californians Pick Sacramento unofficially on Sun- 450 agency people and invited guests are day Nov. 16 with a board of directors meet- expected to attend the Monday -Wednesday California State Broadcasters Assn. will ing and registration until 10 p.m. Latter is meeting at the El Mirador Hotel in Palm hold its annual meeting next January in Sac- being handled by William Pierson, BPA Springs, Calif. ramento, the state capital. The 1959 meet- secretary- treasurer, at 190 N. State St., Chi- Speaking at Tuesday's general session will ing will be the first held other than in Los cago. No sessions are scheduled for Sunday. be Arno Johnson, vice president of J. Angeles or San Francisco. Members of the John F. Hurlbut, promotion and public re- Walter Thompson Co., New York, on "The state legi lature will be invited to meet with lations manager of WFBM -AM -TV In- Role of Advertising in our American Econ- SCBA to discuss legislative measures affect- dianapolis, is convention program chairman om}' William J. Calhoun Jr., vice presi- ing broadcasting. and Don B. Curran, promotion manager of KTVI (TV) St. Louis, is arrangements chairman. Elliott W. Henry Jr., ABC Central THE NATION'S MOST SUCCESSFUL REGIONAL NETWORK! Div. press information director, is BPA president. Intermountain Network Affiliate Insurance Men to Get Tv Help Local television stations and the Tele- BUTTE, vision Bureau of Advertising will be avail- MONTANA-I,000 WATTS able for help in implementing the two-fold AT 550o tv project planned for 1959 by the National WHERE FIRST* Assn. of Insurance Agents, John R. In the 9 county area Sheehann, director of national sales for PEOPLE THE RICHEST of HILL ON EARTH TvB, told the annual meeting of NAIA LIVE, LISTEN "PULSE -Feb., 1958 in New Orleans last Wednesday (Oct. 8). AND BUY. The association will sponsor a prestige tv program on a national basis next year and AVERY- HEADOUARTERS. SALT LAKE CITY DENVER CONTACT YOUR KNODEL REPRESENTATIVE will distribute a public relations film, "Man With a Mission," to stations. i' "h Oclobcr 13, 1958 BROADCASTING ST

WWJ IN DETROIT

More Detroiters Listen to WW1! Nielsen shows WWJ has more Detroit -area audience (Wayne, Oakland, Macomb counties -1,076,500 radio homes) than any other station all day long: First -6:00 AM to 9:00 AM First -9:00 AM to Noon First -Noon to 3:00 PM First -3:00 PM to 6:00 PM More Detroiters Listen to WWJ News! Nielsen shows WWJ- originated newscasts have more Detroit - area listeners than those of any other station.

Reach Detroit's believing, buying listeners best with WWJ -the station that's basic throughout the entire Detroit Metropolitan Area for adult listeners, for women listeners, for news listeners, for total audience. Ask Nielsen!* WWJ RanDIO Detroit's Basic Radio Station *Nielsen Station Index, July- August, 1958 Owned and operated by The Detroit News NBC Affiliate Notional Representatives: Peters, Griffin, Woodward, Inc.

October 13, 1958 Page 97 BROADCASIING TRADE ASSNS. CONTINUED

National Audience Board Lauds Tv for Filling 'Need' The National Audience Board, which has been critical of television programming in the past, last week reversed its field and had some words of praise for the medium. An editorial by the group's president Peter Goelet, in the October issue of the NAB Newsletter stated that television has had "phenomenal acceptance" by the public, as evidenced by the purchase of more than 46 million receivers by Americans. This means, he wrote, that television must have served a need and "obviously has satis- fied it in a most dramatic way." He claimed that commercial television has some inher- ent weaknesses-the participation in programming by the sponsor, agency and sta- A NEW NAB technical award for outstanding achievement, to be presented at the Broad- tion -and recommended that superior pro- cast Engineering Conference next March, was voted by these members of association's En- gramming and advertising campaigns be de- gineering Conference Committee: (seated, i to r) James D. Russell, KKTV (TV) Colorado vised. Mr. Goelet took cognizance of gov- Springs; NAB President Harold E. Fellows; A. Prose Walker, NAB engineering manager; ernment investigations into broadcasting Allan Powley, WMAL- AM -FM -TV Washington; Wilson Raney, WREC Memphis; Ray- and commented: "We hope these investiga- mond F. Guy, NBC; (standing) George W. Bartlett, NAB; Leslie S. Learned, MBS; Clure tions will soon run their course so that net- Owen, ABC; Mel Burrill, KIMA -TV Yakima, Wash.; Joseph B. Epperson, Scripps- work executives can use their talents to mind Howard Radio; Julius Hetland, WDAY-AM -TV Fargo, N. D.; James H. Butts, KBTV the store." (TV) Denver, and John H. DeWitt Jr., WSM -AM -TV Nashville. National Audience Board serves as a cen- groups of listeners tral liason for organized NAB were President Harold E. Fellows; belonging to various service organizations. NAB Plans Technical Award Mr. Walker; John F. Meagher, radio vice The board recently opened preview offices At Chicago Sessions in March president; Thad H. Brown Jr., tv vice presi- in Chicago and New York. In the past, An award for outstanding technical dent; Everett E. Revercomb, secretary- previews of upcoming television programs achievement will be presented at the NAB have been conducted largely in Los Angeles. Broadcast Engineering Conference, to be treasurer; Howard H. Bell, assistant to the held during the NAB's March 15 -19 conven- president for joint affairs; Donald N. Mar- 1959 Wescon Plans Announced tion at the Conrad Hilton Hotel, Chicago. tin, public relations assistant to the presi- section dent, and George Bartlett, assistant engi- The 1959 Western Electronic Show and The management of the convention has been giving a keynote award for a num- neering manager. Convention will be held Aug. 18 -21 in the of years. Cow Palace in San Francisco, Don Larson, ber The technical award idea was announced Audio Engineers Pick Plunkett business manager, announced. Reporting on Wednesday (Oct. 8) at a meeting of the the 1958 Wescon, held Aug. 19 -22 in Los Donald J. Plunkett, Capitol Records Inc., NAB Engineering Conference Committee in Angeles, Mr. Larson said that total registra- New York, has been elected president of the Washington. Allan Powley, WMAL-AM- tion was a record- breaking 33,223, with Audio Engineering Society for the 1958-59 FM-TV Washington, presided as committee total attendance of 11,457 at the 42 tech- term, succeeding M. Fairchild, chairman. A. Prose Walker, NAB engineer- Sherman nical sessions held in the Ambassador Hotel. ing manager, was named chairman of a Fairchild Recording Co., New York. Mr. Attendance reached as high as during 900 special subcommittee to determine criteria Plunkett has been executive vice president some of the sessions, topping 500 at 22% for the award, which will be made annually of the society. Other new officers elected of them and ranging between 250 and 500 to a broadcast engineer if there has been an were Harry L. Bryant, Radio Recorders, Los at most the The of others. largest number outstanding contribution to broadcast en- Angeles, executive vice president; Arthur G. of exhibitors at any Wescon, 715 companies gineering. Evans, RCA, Indianapolis, central vice presi- showed their products in 911 exhibits in the Presentation of the 1959 award will take Pan Pacific Auditorium. dent; Vincent Salmon, Stanford Research place at a March 18 luncheon. Members Institute, Menlo Park, Calif., western vice of the Walker subcommittee include Ray- Bartley to Address Mass. Assn. president; C. J. LeBel, Audio Instrument mond F. Guy, NBC; James D. Russell, Co., New York, secretary (re-elected), and Annual meeting of the Massachusetts KKTV (I'V) Colorado Springs, Colo.; Wil- Ralph A. Schlegel, RKO Teleradio Pictures, Broadcasters Assn. will be held Wednesday son Raney, WREC -AM -TV Memphis, and treasurer (reelected). Joseph B. Epperson, Scripps- Howard Radio. (Oct. 15) at the Boston University Club, Newly elected governors include Frank Engineering Conference sessions will be according to Roy V. Whisnand, WCOP E. Pontius, Westres Corp., Hollywood; Ross held March 16 morning and afternoon; Boston, MBA president. State political H. Snyder, Ampex Corp., Redwood City, March 17 morning; March 18 afternoon. figures will attend the luncheon, headed by Calif., and S. Edward Sorensen, Columbia Engineers will attend joint management - Records, New York. Gov. Foster Furcolo. Comr. Robert T. engineering luncheons March 16-17. with Bartley of the FCC will speak at the after- the afternoon of March 17 left open to visit KRUS' Faulk Heads LAB noon session. equipment exhibits. A joint session will be held with management the morning of Clarence E. Faulk Jr., KRUS Ruston, has RTES Luncheon To Hear DeSapio March 18. been elected president of Louisiana Assn. of Broadcasters. Other officers elected for Attending the Oct. 8 committee meeting Carmine DeSapio, New York Democratic 1958 -59 are Thomas G. Pears, KVOL La- leader, will speak before the Oct. 15 besides award subcommittee members were fayette, radio vice president; Paul Goldman, luncheon meeting of the Radio & Television Leslie S. Learned, MBS; James H. Butts, KNOE -TV Monroe, tv vice president; Gene Executives Society to be held at New York's KBTV (TV) Denver; Mel Burrill, KIMA- Jones, KSLO Opelousas, treasurer. Roosevelt Hotel. Nelson Rockefeller. Re- TV Yakima, Wash.; Julius Hetland, Board members are William L. Switzer, publican candidate for New York governor, WDAY -AM -TV Fargo, N. D.; John H. De- KRMD Shreveport; Henry Clay, KWKH spoke at the September RTES "News- Witt Jr., WSM -AM -TV Nashville, Tenn., Shreveport; Don Bonin, KANE New Iberia, maker" luncheon. and Clure Owen, ABC. Taking part for and John Knight, WIKC Bogalusa. BROADCASTING Page 98 October 13, 1958 1+r::rfA:T.

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The Telechrome Model 1008 -A Vertical Blanking Interval Keyer is a self - Video picture with tiburst test sign.:', in contained portable unit that makes possible transmission of television serted, as seen on p.C.,.re51 monitor. test and control signals between frames of a TV picture. Any test signal (multiburst, stairstep, color bar, etc.) may be added to the composite program signals. The keyer will operate anywhere in the TV system and operates from composite video, sync, or H & V drive. The test signals are always present for checking transmission conditions without impairing picture quality. The home viewer is not aware of their presence. These continuous reference signals may be used in connection with devices automatic video level, various Telechrome for correction of Test signal is thin line between frames. All test frequency response, envelope delay, differential gain and differential signals can be transmitted during vertical blank- phase. ing portion of video signal. IMPORTANT: Checking after programming is costly and at best highly inefficient since conditions constantly vary. The Telechrome Vertical Interval Keyer minimizes post- program checking and overtime expenses. It provides instant indication of deteriorating video facilities so that corrective measures can be undertaken immediately - manually or automatically during programming. Now in use by CBS, NBC, ABC, BBC ITA (Brit.), NHK (Japan)

Write for Specifications & Details 1003 -C VIDEO TRANSMISSION TEST SIGNAL GENERATOR TRY Completely self -contained, portable. Produces multi -frequency burst, stairstep, modulated stair - Step, white window, composite sync. Variable RANICK duty cycle. Regulated power supply. 121/0 stand- 28 DRIVE ard rack mounting or in carrying case. Integrates AMITYVILLE, N.Y. with above model 1008 -A Test Signal Keyer.

Lincoln 1 -3600 1043 -DR VERTICAL INTERVAL DELETER -ADDER Coble Address: COLORTV /1T..,THE FRONTIERS OF ELECTRONICS Integrates with model 100e-A to recognize in. coming test signals. Deletes Incoming test sig- nGineerinr Division- 13635 Victory Blvd. Van Nuvs. Calif_ State 27479 nals and /or adds new test signals.

BROADCASTING October 13, 1958 Page 99 TRADE ASSNS. CONTINUED

HOOSIER FM HEALTHY Sulzer, chairman of the university's radio - one of the facilities, except for coverage tv department, and Jean C. Halterman, asso- of certain special events." ACCORDING TO STUDY ciate professor of marketing in the Indiana Pricing practices vary widely in cases Commercial coverage: 97% U. School of Business. where fm broadcasts are separate from am. If fm stations are to earn a profit, it is "Most commonly the rate charged for fm Favorable potential found stated, they must raise rates or increase evening broadcasts is identical to the reg- Fm broadcasting is on the move in In- the number of sponsors concurrent with ular am rate because these evening broad- diana. the increase in audience size. The audience casts usually are local sports programs en- Evidence of a larger audience and ex- gain is hinged to more listeners and more tailing higher broadcast costs and com- pansion plans of stations are cited in a listening hours per day per listener, "both manding relatively large audiences," it is study of the medium conducted by Indiana of which seem definite prospects." stated. U. Radio & Television Service in coopera- An increase in the number of fm sta- In most cases no additional employes are tion with Indiana Broadcasters Assn. tions in Indiana is likely in coming years, needed for joint am -fm broadcasts and only The survey shows that 97% of the state according to the study, with station oper- additional power and equipment costs are lies within the primary signal area of at ators facing the challenge of discovering required to maintain the fm operation, the least one of Indiana's 14 commercial fm and providing the necessary programming. study points out. stations. In addition 13 educational fm sta- In a discussion of fm business develop- "Direct costs attributable to the fm op- tions operate in the state. ments, the survey pointed out that only eration generally have been low, particularly Fm programming ranges from educa- two commercial stations are fm -only. In once the investment for fm broadcast equip- tional programming to rock -and -roll music, joint am-fin operations, fm is found to ment has been made," according to the sur- the survey notes, adding, "Yet a balanced provide only a small portion of total in- vey. "So long as the station plans to recover programming is available on fm channels come. Fm is helpful to daytime operations, operating costs almost exclusively from the and the listener has perhaps an even wider with night programming especially im- am operation, then additional revenue de- choice of programs than on competing portant when the fm outlet features sports. rived from the sale of fm time to clients media. Fm stations are able to provide wide - In am -fm stations the cost of additional who would not have purchased am time range sound reproduction, too, with vir- fm coverage is reflected in the am rate in represents an addition to the station's gross tually no static. And recent developments the case of simulcasts. The study continues, profit. aid fm stations in moving toward broad- "Fm stations affiliated with national net- "In general, Indiana's fm operations have casts of stereophonic presentations." works follow the same practice of charg- been profitable, at least from this point of On the basis of these advantages, plus ing only the published rate of the am oper- review." increased interest in and availability of fm ation for network programs carried simul- Other advantages include ability of a receivers for homes and autos, the survey taneously on their fm outlet. During hours joint operation to give better community finds "a favorable potential for fm broad- of simultaneous broadcast on both fm and service, creating a better atmosphere for casters in the state." am, few advertisers purchasing time on In- time sales; ability to maintain a higher joint The study was directed by Elmer G. diana stations choose to broadcast on only time rate, with the fm audience represent- ing a segment of the total audience sold to the advertiser. Five station managers told the survey- "Buggy whips, son! There's something people will always need!" ors that fm provides them with extended coverage over the am pattern. Four others mentioned extended broadcast hours and only one manager found little of value in NATICK& BUGGY WHIP CO the fm operation. "Indiana is perhaps on the brink of a renewed and continuing interest in fm broadcasting," the survey suggests in pointing to new technical developments such as high - fidelity reproduction, stereo and functional applications. No station in Indiana has any multiplex operations but at least four are considering the idea, it is noted. A widespread acceptance of fm auto radios would be a helpful factor, it was said. SCBA to Hear Los Angeles D. A. Los Angeles District Attorney William B. McKesson will be guest speaker at this Thursday's (Oct. 16) membership luncheon meeting of the Southern California Broad- casters Assn. at the Hollywood Roosevelt Hotel. When was the last time you bought a buggy whip? What once seemed a business with a solid future is to- as the giant auk. But in today's day about as extinct ATTENTION TV and radio business, important broadcast advertising decisions can be made with surer chances of success NEWS DIRECTORS: because it's easy to keep well- informed on everything I will see you at the new. BROADCASTING - and only BROADCASTING - gives convention in Chicago complete coverage of TV -radio developments, trends, this week. latest news. It's THE authority on broadcast advertis- Pat Munroe ing. It can be your source of answers for the next 26 (Head of Munroe News Bu- weeks at a get- acquainted cost of $3.50. Subscribe now. reau, Notional Press Building, Washington, D. C.) PAT MUNROE FOR PAST DECADE SERVICING TOP METRO- POLITAN DAILIES, MAGAZINES, RADIO AND BROADCASTING TV STATIONS f 1735 DeSales Street, N. W., Washington 6, D. C Page 100 October 13, 1958 BROADCASTING RAB Financial Package Announcing . . . ANOTHER Packs Flexible Appeal St A sales package which Radio Advertising FOR and HOUSTON- believes packs unusual flexibility as K -NUZ 1 Bureau well as especially -tailored information is being received this week by more than 900 member radio stations. Target: financial institutions -the bank and /or the savings and loan associations. RAB claims its new "package mailing" contains several features probably new to any media presentation. A set of special, snap -out binder rings, extra set of covers and inclusion of blank sheets of stock, makes it possible for station salesmen to insert a story about the station within the package, to tailor the material for a particular prospect and to adapt case history material for the prospect and for his market. ' I, The basic presentation, RAB notes, is "convertible," permitting it to be used either ' 131GMIKE.Jr. WNUZ

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FIRST in PUBLIC SERVICE -FIRST in POPULARITY with the ADULT* HOUSTON AUDIENCE -K -NUZ DELIVERS THE LARGEST PURCHAS- for banks or for savings and loan associa- ING POWER* OR ADULT SPENDABLE INCOME AUDIENCE IN THE tions. The case history section contains 28 HOUSTON MARKET! individual stories, 14 on each type of financial institution, detailing how radio is used by each of the firms. They represent *Special Pulse Survey (Apr. -May, 1958) a broad cross -section as to size of bank or of market -from the Bank of America in Nielsen (June, 1958) San Francisco, reportedly the largest private- ly -owned and managed bank in the world, to the Alamogordo (N. M.) Federal Savings STILL THE LOWEST COST & Loan Assn. (31,000 people included in the city area combined with the retail PER THOUSAND BUY trading region). Still other sections in this massive package include full- length case history brochures on four banking firms and a 16- National Reps.: page book providing backround on bank- i+tiD FORJOE & Co.- ing institutions. r kII \ New York Chicago Ohio Assn. Meets in Columbus, Los Angeles San Francisco Philadelphia Seattle 'Mystery Speaker' Is Feature Southern Reps.: Separate radio and tv sessions will be K-NZ held by the Ohio Assn. of Broadcasters at CLARKE BROWN CO. its fall convention slated Oct. 17 at the ,l Rac Ceuta Dallas New Orleans Atlanta Columbus Athletic Club. A "mystery speak- In Houston: er" will address the luncheon, with a joint Houston's-, 24-Flour Call Dave Morris -tv in radio program the afternoon. JA 3 -2581 Speakers at the tv program will include Music añd-N'ews_ William L. Putnam, WWLP (TV) Springfield, Mass., discussing "A Uhf Success Story in

BROADCASTING October 13, 1958 Page 101 TRADE ASSNS. CONTINUED

5 Tv Markets "; T. S. Christensen and Wednesday (Oct. 8) in New York of the bureau at the NAB convention in the spring Leonard Mathews, both of Philip Morris Assn. of Advertising Men & Women. [NAB CONVENTION, May 5]. This wäs the Inc., "The Marlboro Story," and Robert Mr. Briller claimed that tv's circulation study that showed a company advertising Dunville, Crosley Broadcasting Corp., "Tv has expanded faster than the rise of its cost, on tv viewed by the public as large, reliable, Sales." an improvement which Mr. Briller thought modern, friendly and as engaged in much On the radio agenda are Harold Krelstein, could be attributed to increased competition scientific research. Plough Inc., "Successful Sales Practices "; among the networks. H. B. Fearnhead, WINS New York, "Music He asserted that the tv industry was TRADE ASSN. SHORTS "holding the line on costs," observing Policy and Its Relationship to Sales"; and that Westinghouse Broadcasting Co. elected to "program and talent costs have remained Kevin Sweeney, president of Radio Adver- membership in Advertising Federation of relatively stable" and while "time costs have tising Bureau. Ralf Brent, WIP Philadelphia, America. AFA also announced election of increased," they are "not in proportion to will address the joint session on "The De- Eastern Air Lines as member. partment Store Account We Didn't Know the many additional homes reached." We Had." In his talk, Mr. Briller emphasized there Advertising Federation of America will was no "third network" but three networks; establish new bureau of research and edu- Network Tv Better Than Ever, a balance in programming and a greater cation according to AFA President C. James qualitative impact Briller Tells N. Y. Ad Group of tv compared to other Proud. Formation of bureau will come after media. He cited the Motivation Analysis comprehensive study of advertising educa- Network tv is offering better values -a Inc. study commissioned by Television Bu- tion needs to be conducted by Robert D. greater efficiency -for the national adver- reau of Advertising that points up the emo- Stuart, advertising management counsel, and tiser, Bert Briller, director of sales develop- tional involvement values of television, the former editor of Advertising Agency maga- ment at ABC-TV, emphasized at a meeting initial presentation of which was held by the zine.

PLAYBACK x..xw::.a ....

QUOTES WORTH REPEATING

WANTED: VENTURESOME ADS made a rather sheepish admission at the should speak to get the most concen- Nobody can resist an exciting idea dinner table one evening? trated audience attention. We can help skillfully presented at the right time, "Honey," you say. "I bought US a new him put together the kind of tv program Ernest A. Jones, president of MacManus, red convertible today." on film that will help hold that audience. Businesses John & Adams Inc., told the Denver as well as individuals have their "red Advertising Club in putting the case convertibles." PRESSURE FROM D. C. OR SOAP? The irresistible force in all human re- against tried -and -true but often mediocre Much of the criticism aimed at tele- advertising. Part of his speech: lationships is the exciting idea skillfully presented at the psychologically right vision is due to the power of its effect on There is too much Old Pro-ism in ad- time. Neither women nor corporations the American public, the fact that many vertising and selling today. can stand against it. people want programming to reflect their The Old Pro knows every blade of own concepts and a failure of many viewers to plan viewing grass in the ballpark. He knows what the MARKETING THE CANDIDATE their carefully. These client bought in the past and feels he can causes of criticism were voiced in the pretty well anticipate what will be bought Lloyd G. Whitebrook, executive vice Sept. 21 Open Mind program on NBC - in the future. He knows his customer's president of Kantor, Hilton, Chesley & TV, moderated by Richard D. Heffner. budget as well as he knows his own bank Clifford, reassured the American Political Guests were Richard S. Salant, CBS vice balance. Science Assn. on television's potentiali- president; Stockton Heinrich, NBC con- And he may know a lot of things which ties as a political kingmaker, saying: tinuity acceptance director, and Prof. aren't true. I doubt if the day will ever come Reuel Denny, author, of the U. of Chi- The majority of today's advertising is when Madison Avenue picks the candi- cago. good advertising. But too little is great dates. Prof. Denny cited this ground for advertising because it lacks the real se- To paraphrase Mr. Stalin's famous re- criticism of tv, drawing a response from cret weapon: the adventuresome idea. mark: "How many votes does Madison Mr. Salant: Are you aggressively producing new Avenue have ?" The answer is that PROF. DENNY: Much too much of ideas for the businesses you serve? Or are Madison Avenue has no patronage, no television policy and what appears on it you -because you know the client so constituents, no delegates. As long as our is determined by large other industries in well- dropping the ideas into the waste- political system retains some vestige of the United States which are very brassy basket because you feel they are too ex- its present form, the candidates will be industries. I would name, for example, the pensive or not in the client's traditional selected by the pros, who operate a con- soap industry, the beer industry, and the advertising pattern? siderable distance from Madison Avenue cigarette industry; and I think that their It is ironic that the Old Pro in his con- both geographically and psychologically. influence on what happens in tv is entire- stant search for the serene security of In the second place the voters are, as ly undue and that those people who are the sure thing should engage in the most I have said, a suspicious lot. Sincerity running tv ought to fight to free what dangerous practice of all: showing only means a good deal more in my not inex- they are doing from those industries. variations of what was bought last year perienced opinion than a handsome face MR. SALANT: Perhaps because of or ten years ago. Some remarkable things or a pleasant voice. my own personal experience in Washing- have been accomplished in merchandis- Why, then do the political parties need ton I would say that the pressures for ing because the man with the idea didn't Madison Avenue? Very simply because spreading control come not from the in- know it was impossible. television is a tool. It's a very technical dustries but come from Washington. We To coin a cliche: businesses are peo- tool.... We can tell a candidate how to have constant pressures not to do pro- ple. Despite their protests of economy look his best and speak his best before gramming ourselves, to become conduits they will find the money for things they the cameras. We can tell what lens to for other people's programming. That's want badly enough. Have you ever set up look into, what kind of a shirt to wear. what concerns me. I think that the indus- a strict budget for your family and then We can tell him what length of time he try pressures are exaggerated.

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BROADCASTINO October 13, 1958 Page 103 GOVERNMENT

a group in official ceremonies, is not re- Trans -oceanic tv possibility seen quired to give equal time to that candidate's opponent since the first candidate did not from juggling satellites in space initiate filming or presentation and the broadcast is nothing more than a routine The scientists who have to worry about nals, Dr. Pierce observed that with the newcast with the station exercising its judg- making the dream of transoceanic television development of masers, receivers are now ment as to a newsworthy event. a reality have come up with virtually a juggler's noise -free. This results, he added, The guide does not answer categorically trick. in reducing the amount of power required the question of whether a candidate for the This is keeping a number of balls in the to utilize passive space reflectors. A maser House of Representatives must pay a station air at the same time. is a solid or gaseous -state device that oper- its national or its local rate, pointing out Only in this case, the electronic engineers ates as a highly efficient radio frequency that the FCC would have to know the have envisaged a series of space satellites amplifier. criteria a station uses for local and national rotating about the earth so that there is In another paper at the space symposium, advertisers before determining what are always one in such a position that tv signals Dr. Charles Sonett, Ramo -Wooldridge Corp., "comparable charges." can be bounced across the ocean. Los Angeles, reported that one watt of Sec. 315 of the Communications Act and The speculation was made last week by power would be sufficient to transmit a FCC rules do not prohibit the practice of a Dr. John R. Pierce, director of electrical coarse tv picture of the far side of the political party buying time and allocating it communications research, Bell Labs. Dr. moon. to several of its candidates, the guide states, Pierce addressed a national symposium on The Air Force is planning a lunar probe although it would be "reasonable to assume extended range and space communications with a satellite which, it is understood, will that the group time used by a candidate at George Washington U. in Washington. carry a tv camera to transmit back to earth is paid for by the candidate through the The meeting was sponsored by the univer- pictures of the dark side of the moon. The ... normal device of a recognized political cam- sity and the professional groups on antennas power of this station is believed to be paign committee, even though part of the and propagation and communications sys- more than one watt. campaign funds was derived from sources tems of the IRE. Dr. Sonett said even a one -watt trans- other than the candidates' contributions." Dr. Pierce's discussion was entitled mitter would be able to show moon craters "Transoceanic Communication by Means and "explosion rays." The latter are the FCC Gets Nov. 3 Deadline Passive Satellites." streaks spreading of out from moon craters, To Report on Boston Ch. 5 Dr. Pierce said that a 1,000 ft. sphere, presumably caused by meteors. Dr. Sonett 22,000 miles out in space would require 10 estimated that it would take 30 minutes The U. S. Court of Appeals told the megawatts of power from an earthling for the tv pictures to be received on earth FCC last week that it wanted another report on transmitter in order to use the sphere as a from the moon satellite, 240,000 miles remanded Boston ch. 5 by Nov. 3. reflector for broadband (5 mc) trans- away. He also said 60-ft. parabolic dishes The Commission just two weeks ago told missions. would be required on earth to receive these the court that it had not been able to A 100 -ft. sphere, 2,200 miles out would very minute signals. schedule a hearing because it had to under- only require 100 kw of power from a trans- A one -watt transmitter on a satellite take some original investigation [GOVERN- MENT, Oct. mitter on earth, the Bell Labs scientist would require 1 million watts to return a 6]. said. picture from Mars, Dr. Sonett added. How- The ch. 5 case was remanded to the FCC But, said Dr. Pierce, a 100 -ft. "mirror" ever, he continued, the 400-ft. parabolic last July to investigate accusations of ex (a flat plane passive reflector), at 22,000 dish being built for radio astronomy at parte representations to commissioners by miles out would only require 50 kw of Sugar Grove, W. Va., would reduce this parties [GOVERNMENT, Aug. 4]. The court power at an earthbound transmitter. requirement to 30 kw. And, he added, if a upheld the 1957 grant to the Boston Her- At 22,000 miles out, it is estimated directional antenna could be mounted on ald- Traveler (WHDH). that a satellite will rotate virtually at the the satellite, the power needed to trans- One of the original applicants in the Bos- same rate as the earth turns so that it will mit from Mars could be still further re- ton ch. 5 case, Massachusetts Bay Tele- remain steady in the sky for the whole time duced to 3 kw. In 1956, when Mars was casting Inc., asked the court to withhold the it is hung up in space. This would give a the closest to Earth it has been in recent mandate while it considered asking the U. S. transmitter on earth a steady target to years, it was 35 million miles away. Supreme Court to review the court's deci- shoot at. sion. Massachusetts Bay had asked the ap- At the 2,200 -mile distance the satellite FCC Revised Equal -Time Guide peals court to reconsider its July opinion and remand would orbit at a higher rate of speed than Being Printed for Early Release the entire case back to the FCC the rotation of the earth. It is in this in- without ruling on the merits of the Com- The FCC's guide for stance that Dr. Pierce foresaw a number political candidates, mission's grant. The court denied this sev- "Use Broadcast of satellites 10, he estimated of Facilities by Candidates eral weeks ago. The mandate was stayed -about - for Public which would move continuously about the Office," has been revised and to Oct. 17. steady will be printed soon in pamphlet form for earth in such progression that there Nov. 12 Hearing would always be one at the optimum point distribution, on individual request, to in- Date for Rates for relay purposes. terested groups and individuals. It was pub- Further FCC hearings resume Nov. 12 on lished in the Dr. Pierce also spoke of a powered relay Federal Register last Friday proposals by American Telephone & Tele- sent 22,000 miles out into space which (Oct. 9). Copies of the guide will be sent graph Co. and Western Union to increase would operate just like a radio relay on to all licensees this week. rates on private line teleprinter service, it earth. He figured that the satellite would re- The booklet is published as an aid to was announced after a pre -hearing confer- quire a 10 -ft. antenna and 100 w of power. broadcasters and others in handling ques- ence Oct. 2. FCC Hearing Examiner J. D. Since the 22,000 miles distance would keep tions arising under Sec. 315 of the Com- Bond allowed NAB, which opposes the in- the satellite at the same position above the munications Act on broadcasts by political creases (now postponed to Jan. 1), to inter- earth (both turning at the same speed), the candidates. It cites both the act and FCC vene in the case on a limited basis. signals could be transmitted virtually as rules based on it, plus a summary, in question- answer form, AMST Against 840 -890 Shift they are now on earth -to the relay point of rulings on problems or cases arising under Sec. 315. The Assn. of Maximum which picks them up, amplifies them and Service Tele- The revised pamphlet adds 19 interpre- casters last week filed an rebroadcasts them. opposition to rule - tations which have been considered by the making requested by Lenkurt Electric The frequencies for Co. these uses, Dr. FCC since publication of the original guide to reallocate 840 -890 mc (uhf chs, 75 -83) Pierce suggested, would be in the 3,000 in 1954. to fixed common carriers. MST said if the mc range. For instance, the FCC says a station proposal is not denied, it should be deferred Although large size "dishes" would be which uses, as part of a newscast, film clips until conclusion of the FCC's current study required to send and to receive these sig- showing a candidate participating as one of of the use of 25 -890 mc. Page 104 October 13, 1958 BROADCASTING ^ ús,°`.'a...r;..

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,/Jl L '.d. . WBKB's WEATHER BY RADAR WEATHER BY RADAR IS SEEN THREE presents an exciting, visual and completely accurate report and presentation of the weather. WBKB is TIMES EACH EVENING -- MONDAY now Chicago's FIRST television station to provide v complete and instantaneous weather reports as ob- THROUGH FRIDAY -ON WBKB, CHANNEL 7. served from its own meteorological laboratory in exclusive reports are telecast at 6:00 PM, 6:25 PM addition to the facilities of the U.S. Weather Bureau. These five-minute and 9:55 PM. WEATHER BY RADAR is formatted along with North, South, East and West, the probing eye of three of top news specialists Harvey, Norman Ross WBKB's Radar reaches out 150 nautical miles. Chicago's -Paul and Ulmer Turner - whose nearly three -quarters of a century of f,¡qP news gathering experience furnish Chicago's most comprehensive 3r^?-:..- interpretation of local, national and international news. Once again, with this new and fresh programming concept, WBKB has pioneered WARREN CULBERTSON with impact in the Chicago market. Chicago's first television station has delivered another first, another exclusive! First to do a remote Nationally -recognized meteor- sports telecast, first to do a live studio program, first to present an ologist, interprets WBKB's early- morning series, first to telecast the U.S. WEATHER BY RAADR find- educational dramatic ings. Since 1950, he has been Senate Rackets Committee hearings direct from the nation's capitol chief weathercaster for station . . such video presentations constitute but a mere mention of WFAA -TV in Dallas. He is a WBKB in action! Now, first with WEATHER BY RADAR, WBKB graduate of the California Insti- offers its viewers in the nation's second largest city, a continuation tute of Technology and served as an Army Air Force meteorol- of its exciting and effective television coverage. ogist throughout World War II. Culbertson is a professional AMERICAN BROADCASTING COMPANY member of the American Mete- orological Society. 190 North State Street, Chicago 1, Illinois

. .yy.t:,. , yir 6á ',á'"f'4.-}t :.S i..y p i u. T-+' ,lt`, .`?: GOVERNMENT CONTINUED Programmed FTC ARMS FOR PHONY -PRICE WAR all day long The FTC has declared open war on de- it is prominently displayed that the higher to an adult ception in advertised prices. price refers to the same merchandise in Last Friday (Oct. 10), the Trade Commis- new and perfect condition. buying audience sion released a new nine -point guide for its All of the guides relate to comparative staff to follow in an effort to halt fictitious prices in the same general trade area. In pricing. And, in making the guide public, sending the nine -point guide to its staff, the the FTC served notice on one and all that FTC outlined these principles to use in "intensified enforcement has been ordered." evaluating questionable advertising: The crackdown will apply to all types of Advertisements must be considered in advertising, including radio and television. their entirety and as they would be read by WIS In carrying out the "get tough" policy. the those to whom they appeal; ads as a whole FTC told its staff to consider ads in their may be completely misleading although Indianapolis entirety since some price claims may be every sentence separately might be literally "entirely misleading although every sentence true (things may be omitted that should be separately might be literally true." said or the ads may be printed in such a CBS Reprernted by Bolling FCC Chairman John W. Gwynne said way as to mislead the public); the ads are the new "teeth" would act as a long- needed not intended to be carefully dissected with a spotlight on an advertising evil that has mis- dictionary, but rather to determine what im- led the public in its purchases and worked pression would be produced on a prospec- a competitive hardship on merchants who tive customer; whether or not the advertiser advertise honestly. "While our staff already intends to mislead, the deception of cus- has been hitting hard at those who lie about tomers and the diversion of trade from com- their bargain prices, we believe the problem petitors is the same. is growing worse," Comr. Gwynne stated. is not He continued: Also, a deliberate effort to deceive necessary to support a charge of using un- "Its solution calls for no less than a united fair methods; laws are made to protect the effort by all private, civic, state groups- trusting as well as the suspicious, and pric- and federal get price advertising claims -to ing claims, however made, which are am- back on a truthful level. This task may be A CORINTHIAN STATION biguous should be interpreted in the light too widespread for the Federal Trade Com- KOTV Tulsa KGUr-TV Houston of the FTC's purpose, which is to prevent WANE & WANE -TV Fort Wayne mission alone, but its is not solution beyond claims which have the tendency and capacity WISH & WISH -TV Indianapolis the capacity whose of all of us patience has to mislead. run out, including the buying public." Di- rected against nine major types of fictitious Harry A. Babcock, FTC executive direc- pricing, the guide states: tor, said the agency's staff will follow the new rules to the fullest of its capacity. "We 1. Sellers must not represent or imply hope that the guides not only will serve to that they are offering a reduced price un- educate advertisers on what the law requires less that price applies to a specific article, but also will encourage the widest coopera- not similar or comparable merchandise. Any tion on a voluntary basis," he said. "Never- QUAD - CITIES savings claim must be based on a reduction theless, we are prepared to augment our

ROCK ISLAND MOLINE E. MOLINE DAVENPORT from the "usual and customary" retail price. hopes by taking fast adversary action 2. Merchandise must not be advertised against those who think these guides don't now the nation's as reduced in price if the former higher mean what they say." price is based on an artificial markup. Also, The FTC will work with Better Business the former price quoted must be the one Bureaus, the Advertising Federation of that immediately preceded the sale price. America and civic organizations in its new 3. Comparative prices for comparable enforcement program, Comr. Gwynne said. 47tH merchandise may be used only if the claim A House subcommittee last summer hit makes clear that the advertiser is talking the Trade Commission on two separate oc- only about comparable merchandise and casions for alleged failure to police false and not the former price of the article he is misleading advertisements [GOVERNMENT, TV MARKET selling. Aug. 25; LEAD STORY, Aug. 181 In neither according to Television Age Magazine 4. Special advertised sale prices must rep- instance, however, was the question of fic- resent a bona fide reduction from the cus- titious pricing involved. RETAIL SALES are above the tomary retail price. national average. Rock Is- Has on Fm Sublet, 5. "Two- for -one sales" claims may be FCC Doubts East Moline land, Moline, are made only if the price for two articles is the Remands Grant Recommendation rated as "preferred cities" by seller's usual retail price for one. May an fm licensee legally sublet his Sales Management magazine 6. One -half, 50% or 1¢ sales must be multiplex subearrier to another? If so, can for the first 6 months of 1958. factually true and, if conditioned upon the he do it for a period extending beyond the You too, can expect above - purchase of other merchandise, this fact expiration date of his three -year fm license? must be conspicuously disclosed. The FCC intends to find out and has re- average sales if you BUY 7. Articles must not be advertised at fac- manded an initial decision -recommending WHBF -TV NOW! tory or wholesale prices unless they actually grant of 102.7 me in Los Angeles to Hall are being offered to the public at the same Broadcasting Co.-to Hearing Examiner price the retailer regularly pays. Basil P. Cooper for a new hearing and a 8. Merchandise should not be "pre - supplemental initial decision. ticketed" with any price figure that exceeds The FCC last week noted that Richard C. WHBF-T the usual retail price. Simonton, who operates a wired background CBS FOR THE QUAD- CITIES 9. Comparative prices must not be used music service in the Los Angeles area, with- Scott County, Iowa, Rock Island County, Illinois in the advertising of merchandise described drew his competing application for 102.7 Represented by Avery -Knodel, Inc. as imperfect, irregular or seconds, unless me in an agreement with Hall whereby Mr.

Page 106 October 13, 1958 BROADCASTING SUDDENLY problems that have plagued recording engineers for years are gone! Work that usually takes costly hours can be done much more efficiently -at far less cost.

THE PRESTO 800 PROFESSIONAL head disappears in STOP and FAST, one thing is clear ... the recorder you is one tape recorder with all the an- completely exposing all heads for easy have to have is the PRESTO 800 Pro- swers. Its single- action individualized sweep loading and fast, sure editing. fessional. Available in console, portable controls mastermind each detail - de- Five color -coded illuminated switches and rack -mounted models, in stereo or liver a higher rate of production at sig- provide interlocked relay control of the monaural. For facts and figures, write, nificantly lower operating costs. five basic functions. Spring- loaded play- or wire collect to Tom Aye, Presto Re- back head can be adjusted for azimuth cording Corp., Paramus, New Jersey. For example: Separate switches pro- even with snap -on head cover in place. A subsidiary of The Siegler Corporation. vide correct tape tension even with top speed is Export: RS Warren St.. New York 7, N. Y. playing Safe tape handling Cable: Simontriee. when reel sizes are mixed. Three rewind assured because interlocked relay con- speeds are push- button selected. Cue trol prevents accidental use of record switch allows hand -winding and cueing circuit. /P/n/4Esr without fighting the brakes. Pop -up TURNTABLES TAPE RECORDERS playback head shield for right -hand If you've done your share of editing, DISC RECORDERS DISCS STYLI

800 800 800 PROFESSIONAL PROFESSIONAL PROFESSIONAL EXCLUSIVE: EXCLUSIVE: EXCLUSIVE: Edit switch allows one - New linen-base, phe- Four -position plug -in hand runoff during edit- nolic drum brake sys- head assemblies offer ing and assembly of pias- tem features double optimum flexibility. ter tapes, eliminates shoes, eliminates brake Can be instantly inter- messy tape overflow. maintenance headaches. changed without re- alignment.

BROADCASTING October 13, 1958 Page 107 GOVERNMENT CONTINUED

Simonton could use a multiplex subcarrier be a "technical" answer, but doesn't solve on the fm frequency for his background NEARLY SIX YEARS LATER the needs of these communities. he wanted The organization charged the FCC with music service. It was understood not "milder" than from wired service because Chesterfields are "continuing to adhere to engineering stand- to switch to fm other cigarettes, the FTC ruled last of the expenses of the latter method in ards set up a quarter of a century ago" week, and ordered manufacturer Lig- reaching various parts of that sprawling city. when there were only 600 am stations. It gett & Myers Tobacco Co. to stop The examiner's decision was released April noted that there are 3,300 ams, 600 fms and making that claim in advertisements. 21. 600 tvs today and that public broadcast The Trade Commission also ordered The FCC questions whether Hall's agree- needs are "basically local." the firm to desist from advertising ment with Mr. Simonton would constitute claims that Chesterfields will have "no abdication by a licensee of his responsibili- Muzak's N.Y. Fm Fights adverse effect upon the nose, throat or ties and whether such an agreement can be accessory organs" and that Chester- Order Against Simplex made to extend beyond the customary three - fields and relaxing." The Muzak Corp.'s WBFM (FM) New York year license period for broadcasters. The are "soothing FTC's final order closed a case dating last week became the first fm operator to go Hall-Simonton agreement was for 30 years. 1 back to January 1953. to court over the FCC's Oct. order deny- A current inquiry being conducted by the The action went beyond recommen- ing requests by fm stations to continue func- FCC into possible uses of multiplexing by dations made a year ago by a hearing tional music operations on a simplex basis. broadcasters for additional non -broadcast examiner, who would have permitted WBFM appealed Wednesday (Oct. 8) to the uses raises the question of whether a licen- the District of Chesterfield to continue making the U.S. Court of Appeals for see should be allowed to lease a subcarrier "milder" and "soothing and relaxing" Columbia and asked a preliminary injunc- to another party. the order claims. The FTC order, however, said tion against compliance with FCC the appeal. ABC Wants KOB Decision Stayed the cigarette manufacturer could con- until the court decides on The FCC order allowed WBFM to con- Until Final Clear Channel Action tinue to claim its product left "no unpleasant aftertaste" because there was tinue simplex operation to Oct. 31. American Broadcasting-Paramount Thea- Peak, N. C., filed no evidence that Chesterfields, or any WMIT (FM) Clingmans tres (ABC) last week asked the FCC to set a similar action with the court Thursday. cigarette, is "unpleasant." aside its Sept. 3 decision in the 17 -year- The Oct. 1 FCC order affected 15 fm sta- old 770 kc case and place the application of tions and others are expected to appeal. KOB Albuquerque, N. M., in the pending horizations ever since. KOB had been as WBFM based its position on the FCC's file to await final action in the Commis- signed 1030 kc with 10 kw earlier that same denial without hearing of the New York sion's clear channel proceeding. year. Ever since, ABC has tried to ge fm's petition to continue simplexing and If this request is denied, ABC said, it KOB off 770 kc and has won two court asked the court to find that the station is en- asks in the alternative that the decision be appeals, the latter resulting in direction - titled to a full hearing before the FCC may modified to make it clear that conclusions alizing of KOB at night to protect WABC. require WBFM to convert to multiplex. are "tentative" and that the rights of ABC's The FCC's clear channel rulemaking pro- WBFM noted that the court granted a WABC New York on 770 kc won't be poses that 770 kc be duplicated in the same stay in the Functional Music Inc. (WFMF modified "unless and until" procedures for way as that ordered in its Sept. 3 decision [FM] Chicago) case, now pending before the duplication of clear channels are spelled [LEAD STORY, April 21]. court in a test of the validity of the FCC's out in the final action on clear channels. multiplex rules and the FCC's determination The FCC on Sept. 3 [GOVERNMENT, Sept. DBA Will Put Up Legal Fight that functional music is not broadcasting, 8] acted to resolve the controversy, which Against Denial of Longer Hours and thus, cannot be programmed on a began in 1941, by ordering both WABC The Daytime Broadcasters Assn. an- broadcast frequency. The FCC also con- and KOB to operate on 770 kc, both with nounced last week it is planning "a course sented in court to stays in the cases of directional antennas. The Commission main- of legal action . . . within a few weeks" KFMU (FM) Los Angeles, WNAU -FM tained 770 kc as a Class I frequency and which it will take in response to the FCC's Annapolis, Md., and WEAW -FM Evanston, approved use of 50 kw at night, directional, Sept. 19 order denying daytime am stations' Ill., which filed a joint appeal, WBFM said. for KOB. The limits of the directional pat- requests for extended hours of operation But despite this, the FCC denied both an terns are to be specified. [AT DEADLINE, Sept. 22]. extension of WBFM's simplex operation and ABC said last week it feels that the FCC DBA's executive officers, meeting Oct. a stay of the order to go on multiplex -only the test cannot legally duplicate 770 kc without 1 -2 in Washington with their legal and en- operations pending the outcome of also acting on proposed duplication of gineering counsel, announced afterward cases in the court, the station charged. other clear channels. The FCC placed that they were "amazed at the FCC's utter The New York fm noted that while it de- KOB on 770 kc with 50 kw day and 25 disregard" for the local service needs of rives some revenue from broadcasting, the kw night in 1941 under a special service some 900 communities served only by day- major source comes from its background authorization and has renewed such au- time stations. DBA said the FCC order may music subscription service. WBFM pointed out that it both simplexes and multiplexes at present, but that only CAMART DUAL 105 of its background music subscribers are equipped for multiplex reception while 645 SOUND READER customers are still equipped on a simplex basis. (The station itself bears the expense Edit single and double system the new multi- 16mm or 35mm optical sound. of furnishing and installing plex receiving equipment, since it sells a Edit single system Magnastripe or double system magnetic service.) sound. The station cited problems and expenses multiplex and said multi- Use with any 16mm motion pic- of conversion to

ture viewer to obtain perfect lip - plex transmission and reception equipment sync matching of picture to "has not reached the stage where they are track. suitable for WBFM's purposes." Works from left to right, or right to left. Tv Test Period Extended Model SB-111 The FCC last week authorized television THE CAMERA MART, INC. Magnetic or Optical stations to continue conducting test trans- 1845 Broadway New York 23, N. Y. Model $195.00 missions in accordance with a public notice Plaza 7 -6977 of April 4, 1957, for the period ending April 3, 1959. A rule making proceeding is

Page 108 October 13, 1958 BROADCASTING It's

green.... green....

GRIS' N'\

The "Top of the Rock", crowning Chicago's 41.story Within the confines of Maine's fast- growing market Prudential Building, is frequently the high spot are nearly a million customers lavishly in many a Windy City timebuyer's day. On a clear spending - at latest tally of cash register bells - one, you can see into four states. Many of the more over One Billion Dollars per annum. successful timebuyera, however, are seeing a great deal farther - into the northeast corner of the country. Lots of money can also be found in Fort Knox, too. Known paradoxically as "Downeast" (but But in Maine, we're happy to report, you can get at it! officially named Maine), this state is so great they're There's a network of radio and TV stations with a starting to toast it with creme de menthe. wellnigh hypnotic influence upon buying habits of Maine families. No advertising medium reaches Why? Because Maine and Money, you see, have so many of them so often and so persuasively as more in common than the same initial letter. The Hildreth Stations. Next time you find a smart Both are beautifully green - and the green in Maine timebuyer dreamily humming "The Maine Stein Song" isn't all from pine trees (even though dollars do to himself, you'll know why. He's discovered practically grow on trees there). something good! So why shouldn't you?

HORACE A. HILDRETH, PRESIDENT

LEON P. GORMAN, EXECUTIVE VICE-PRESIDENT

Represented by: GEORGE P. HOLLINGBERY- Nationally SMns NETTELL-CARTER- in New England wabi wabi-tv wabm wagm wagm-tv wpor

BANGOR HORION PRIME ISEE PORIIAHG GOVERNMENT CONTINUED

outstanding for the purpose of adopting a standard tv station test signal. The Com- REVISED EDITION KOSI mission requested that stations using test signals notify it of that fact. Also, the FCC The FCC has announced that the GETS ACTIONa ti noted, "the transmission of test signals dur- Government Printing Office is plan- ing program transmissions shall not interfere ning to print and sell volumes of FCC with synchronization nor significantly de- rules and regulations by categories, grade the picture reception." including amendments. The new plan, which may require up to three years Criticisms of USIA Unleashed for completion, would replace the At House Subcommittee Hearings current method of selling the Com- A House Foreign Affairs subcommittee, mission's rules in parts dealing with services reviewing the operations of the USIA, last individually. The new GPO Monday (Oct. 6) heard several attacks on printing will be in 10 volumes, "ap- the operation of the Voice Of America. propriately grouped as to services," on Achilles Catsonis, attorney for the Na- two-column loose -leaf pages in eight u DIM I, IMPACT in programming tional Confederation of American Ethnic point type. Amendments will be and commercial assures presentation Groups (NCAEG), called for the estab- mailed to all purchasers of each basic KOSI advertisers a "cosy lead" in volume. The price of each volume Denver sales. lishment of a "new U. S. information pro- will depend on size, and as each be- Every day more and more families are gram with some real talent ... and proven tuning to KOSI for music, news, and ability in fighting communism successfully." comes available it can be purchased features with universal appeal. Talk He said organizations affiliated with directly from the Superintendent of to your Petry Man about the most NCAEG have come to the conclusion that Documents, Government Printing dynamic selling force in Denver - radio station KOSI! USIA -VOA is not doing the job. "And Office, Washington 25, D. C. they have said so in no uncertain terms, year 5000 Watts after year," he emphasized. "An immedi- Denver is ate change is imperative." Savannah for a noncommercial educational KOSI KOSI -land! Dr. Lev E. Dobriansky, chairman of the station, and WTVM (TV) Columbus (ch. Ukrainian Congress Committee of Amer- 28), which has applied for ch. 9 at Colum- Give a "whistle" for your Petry Man ica on VOA, said USIA's decision to elim- bus, can decide between themselves on al- WGVM -Greenville, Miss. inate certain foreign language programming ternate sites which will fulfill minimum KOBY in San Francisco Mid -America Broadcasting Co. and curtail others "is the product of igno- space requirements. WTVM and WRBL-TV rance and intellectual incompetence... . Columbus had planned to occupy a joint Other witnesses last Monday also attacked antenna site near Columbus. the USIA -VOA operations. Rep. Wayne L. Hays (D- Ohio), sub- National Airlines Files Denial committee chairman, ordered the hearings to investigate charges made on the House Of Violation Charge by Eastern floor last August when that body was de- National Airlines, parent company of bating a $10 million appropriation for the WPST-TV Miami, last week filed at the establishment of a VOA transmitter in FCC a response to a petition the previous North Carolina (AT DEADLINE, Aug. 25]. week by rival Eastern Airlines asking the After last Monday's session, the hearing FCC to revoke the license of the ch. 10 sta- was adjourned subject to the call of the tion. Eastern had charged that an agreement chair. between National Airlines and Pan Ameri- George V. Allen, USIA director, and can World Airways, whereby stock would other agency personnel appeared before the be exchanged by the two airlines to give subcommittee Sept. 22 in defense of the Pan American 26% of National, violated operations of VOA. FCC regulations because of failure to give the proper 60 days advance notice in a Ch. 10 Parma Grant Protested transfer of control. Jackson Broadcasting & Tv Corp., unsuc- National denied such a violation, saying cessful applicant for ch. 10 at Parma, Mich., the proposed agreement was filed Sept. 12 last week asked the FCC to stay the effective and that the National -Pan American agree- date of its grant of the channel on a share - ment is effective Nov. 12. National said the time basis to Tv Corp. of Michigan Inc. and transaction does not constitute a transfer of the State Board of Agriculture [GovexN- control because Pan American stockholders MENT, Sept. 8]. Jackson petitioned for a holding National stock must vote with the rehearing, alleging ex parte activities took majority of National stockholders. place during the hearing and that Jackson The FCC currently is holding a rehearing was denied due process of law. Other un- in the Miami ch. 10 case to determine if successful applicants were Triad Corp. and Richard A. Mack -since resigned -was Booth Radio & Tv Stations Inc. qualified to vote in the FCC action award- THE BIG MIKE IN ing ch. 10 to Public Service Tv, a National CENTRAL OHIO AMST Objects to Ch. 9 Sites Airlines subsidiary. WENS Radio is time in 352 out of 360 quarter hours, Monday through Friday, 6 a.m. to The Assn. of Maximum Service Tele- midnight (Pulse. December '57 January '58) casters last week asked the FCC not to act KCUL Gets 50 Kw Day "oak on applications for ch. 9 at Savannah and The FCC last week granted an increase John Blair Columbus, both Georgia, which if granted in daytime power, with engineering condi- would locate the transmitter sites 173 miles tions, to KCUL Fort Worth, Tex. The sta- apart-17 miles less than the FCC's mini- tion currently operates on 10 kw, day; the mum separation requirements. AMST has increase would up this to 50 kw. KCUL wbns Consistently opposed any breakdown of would continue to operate on 1540 kc with COLUMBUS mileage separations. AMST said the U. of 1 kw, night, directional antenna, different radio OHIO Georgia, which has applied for ch. 9 at pattern day and night. Page 110 October 13, 1958 BROADCASTING puts you at ease just thinking about it."

BILL: "Looks good. doesn't it ?"

JIM: "Sure does. Sounds good, too."

BILL: "One of the most feature packed 1 KW transmitters I've ever seen."

JIM: "You must mean the inbuilt dummy antenna, complete serv- iceability from the front, new cooling system, new distortion low, all new functional design, plus the...

BILL: "You've got the idea. Every- thing you want or need wrapped into one transmitter... kind of puts you at ease just thinking about it."

JIM. "It's easy to own, too."

BILL: `That's right, Jim. You know, Pm sure glad we own a Cates BC -1T."

JIM: "You can say that again."

GATES

_ -- , - f_- , --- _ -/ .-- J /'- /y ..--'-

HARRIS

INTERTYPE GATES RADIO COMPANY QUINCY, ILLINOIS Subsidiary of Harris- Intertype Corporation CORPORATION

BROADCASTING October 13, 1958 Page 111 NETWORKS

visory group of which Messrs. Marx and VIDEOTAPE GETTING RECORD RUN Guy are members. Among their assignments: to see to what extent Voice facili- ON ABC -TV OPERATION DAYBREAK ties are able to meet the Communist propaganda barrage. Points to be visited in- Total 51 hours of programming being put on tape clude England, Tangiers, Greece, Ger- Clock time of shows to be uniform through country many, Ceylon, the Philippines and Hawaii. The trip is expected to take six weeks. What appears to be by all odds the heavi- ABC -TV also is using VTR at night est videotape operation in network televi- for some commercials and also for inserts Audience Opinions Essential sion goes into effect today (Oct. 13) at in live programming (Naked City). For Good Programming -Coyle ABC -TV. The only ABC-TV daytime program- All of ABC-TV's new Operation Day- ming from Monday through Friday which In order to maintain a balanced and ef- break programming -the project to get the will not be taped is Mickey Mouse Club fective programming schedule, television network into daytime tv at one swoop, and Walt Disney's Adventure Time, which must keep "a close tab on the audience's which starts today-will be taped for de- alternate in the 5:30 -6 p.m. spot, and Tales many facets, its opinions, its likes and dis- layed transmission in order to deliver each of the Texas Rangers, which occupies the likes, its needs and directions," Donald W. show for broadcast at the same clock times 5 -5:30 p.m. portion of American Band - Coyle, vice president and general manager throughout the U. S. Stand on Thursday. These three are on film. of ABC-TV, told a seminar of the Adver- In all, 31/2 hours of new programming For its VTR activities ABC has 18 tising and Sales Executive Club of Kansas plus 2 hours of existing daytime shows will Ampex machines, divided equally among City last Thursday (Oct. 9). He substituted be put on tape each day, Monday through New York, Chicago and Los Angeles, and for Oliver Treyz, ABC -TV president who Friday. is adding two others in Chicago and two was ill. Frank Marx, engineering vice president, in Los Angeles. Among the means used to achieve better spelled out details for BROADCASTING last The new daytime lineup, the first 31/2 communication with the audience are mail week. hours of it being launched today: and audience measurement. He credited the The programs will originate in New Day in, Court, I1 -11:30 a.m.; Peter Lind mail with providing "invaluable hints as to York and with three exceptions will be Hayes Show, 11:30- 12:30; Mother's Day, the trends and turns of the future," and transmitted live to stations in the Eastern 12 :30-1; Liberace, 1 -1:30; Chance for Ro- added: "Ratings are guides, not gods . . . time zone. But they will be taped in Chi- mance, 2:30; Beat the Clock, 3 -3:30; in many cases the rating a program achieves cago and Hollywood for delayed broad- Who Do You Trust ?, 3:30 -4; American has an iceberg quality. Ninety percent of cast so that they will be seen at the same Bandstand, 4 -5:30 (except Thursdays, the truth is hidden and we must dive beneath clock hours in those time zones as in the when Texas Rangers takes 5- 5:30), and the surface for the full story. And different East. Mouse and Disney's Adventure Time, 5:30- services provide insight into different aspects One exception to the clock -time policy 6 p.m. of a program." is the Mountain time zone, which will take An additional method of rating program the Central zone feed from Chicago. Mr. Marx, Guy Plan VOA Tour effectiveness, Mr. Coyle noted, is one used retail level where Marx said several reasons contributed to Frank Marx, ABC vice president in by the advertiser -at the made. this con- the decision not to make a special Moun- charge of engineering, and Raymond F. the sales of a product are In can tain zone feed. Among them: shortage of Guy, NBC. senior staff engineer, are slated nection, he pointed out that television a AT &T circuits, small number of stations to leave Oct. 18 for an around -the-world create "tremendous appeal" for product involved, and research indicating that in trip to inspect Voice of America facilities. and imaginative merchandising of the pro- this area audiences might be better at the The tour was authorized by the U.S. In- gram at the local level can prove to be a new hours. formation Agency and an industry ad- highly effective sales aid. Two programs from Hollywood will be taped there and the tapes then will be Mutual Praises Affiliate Group flown to New York -at a great saving as For Work in Adding Stations compared to line charges -to be put on the network. These programs -Liberace MBS last week paid tribute to the Mutual Show and Day in Court -will be fed on the Affiliates Advisory Committee for the selling regular delayed basis from Chicago and job it is performing to independent stations Los Angeles to the Midwest and West. on the desirability of network affiliation with Who Do You Trust ?, which originates in MBS. The reason: in six months, the com- New York, also will be taped for the mittee's sales campaign has increased the Eastern as well as the other zones. This, number of affiliates by 53 -from 395 to 448. Mr. Marx explained, is being done to over- The committee has used several sales come facilities problems involved in live techniques. One is scheduling MBS station production of the show. meetings during regional sessions of the Similarly, facilities problems are over- NAB so that new affiliates may become ac- come by taping Liberace Show in Holly- quainted with Mutual operation from a wood. A considerable cost saving will be network representative and veteran MBS effected, because it will be possible to tape affiliates. Another sales approach devised shows for a full week in 21 or 3 rather by Charles Godwin, Mutual vice president than 5 days. for stations, is to invite non -Mutual stations Mr. Marx pointed out that in addition to attend the meetings. to using tape for clock -time repeats of day- FIRMING UP the Channel 10 Tv Corp. Mr. Godwin reported that five stations time shows, ABC -TV is using VTR week, raising sub- of Michigan Inc. affiliation with NBC- will join the Mutual roster this stantially in the public service area, since of 453. New affiliates are WHSM TV are (1 to r) John Pomeroy, presi- the total example -for -it enables the network to dent, Channel 10; Harry Bannister, Hayward, Wis.; WJMC Rice Lake, Wis.; get important people as guests at times station relations vice president, NBC, WGNS Murfreesboro, Tenn.; KFRM Con- that are more convenient than the actual and Edward E. Wilson, vice president, cordia, Kan. and KMAP Bakersfield, Calif. broadcast times. Along with the other net- Channel 10. The NBC -TV affiliation Mr. Godwin and Victor C. Diehm, chair- works, ABC -TV also is using tape ex- is effective when the Parma -Onondaga man of the MAAC and president of WAZL tensively in overcoming vast the time -dif- station goes on the air. Its target date Hazleton, Pa., are continuing their sales ef- ferential problems that always exist during is next Jan. 1. forts at the NAB regional meetings in Mil- Daylight Saving Time months. waukee, Minneapolis and Washington. Page 112 October 13, 1958 BROADCASTING during Mr. Schorr's absence in the U. S. SHOW COSTS CBS A USSR BUREAU Between April and July, Mr. Schorr and The CBS programming department last the Soviet action is inconsistent with Russia's CBS attempted to secure a visa, but re- week got the CBS news department in often-expressed support for greater mutual ceived a final "nyet" from the Soviets in dutch with the Kremlin. understanding. It is obvious there can be July. Mr. Schorr was put on the Washing- The result was that the USSR booted no mutual understanding without a free ton and UN beats, and Mr. Niven was Paul Niven, CBS News Moscow bureau and full flow of information. Coverage told to stay on in Moscow. chief out of Russia and ordered him to from the Soviet Union has been limited at CBS had a Moscow office up to 1947, close down the bureau there. best because of severe censorship, restric- manned by Richard C. Hottelet. After the The reason: the Playhouse 90 production tions on freedom of movement, and limited cold war began in that year, American of "The Plot to Kill Stalin," presented on access to government officials. With this broadcast correspondents were harassed CBS -TV Sept. 25. latest step, however, the USSR has violated and finally denied radio facilities. Mr. Niven was called to the press de- once again the principles of mutual under- Still open and operating in Moscow is partment of the Foreign Ministry on Oct. standing." the NBC bureau, headed by Irving R. 8 and told that the CBS News bureau must John F. Day, CBS News director of Levine. be closed because CBS had prepared and public affairs, declared: William R. McAndrew, vice president, broadcast in the United States "a number "We of the news division are being NBC News, said last Wednesday, "NBC of anti- Soviet radio and tv programs," punished over something we had nothing News joins the Columbia Broadcasting Sys- particularly the Sept. 25 play. to do with, over something we had no con- tern in urging the State Department to The Moscow action came two days after trol over -namely a production of the protest the closing of CBS' News bureau in Soviet Ambassador to the United States, CBS programming department." Moscow." Mikhail A. Menshikov, lodged a protest Lincoln White, State Dept. press officer, "The Plot to Kill Stalin" was written by with the U. S. State Dept. against the accused Russia of a form of intimidation. David Karp, and produced by Fred Coe. broadcast. He was told that the U. S. gov- "This comes on the heels of the expulsion Its theme was that the present rulers of ernment could take no action against a of Roy Essoyan of AP," Mr. White said. Russia conspired to prevent medical as- private company, nor had it any power to Mr. Essoyan, Moscow AP correspondent, sistance from being given to the Soviet dic- censor a broadcast. was ordered to leave the USSR Sept. 20. tator when he was near death. It was triple - Sig Mickelson, CBS vice president and The USSR order to close the CBS bureau sponsored by the American Gas Assn., All- manager of the CBS News Div., termed the was the first in recent years. The bureau State Insurance Co. and Kimberly Clark. Soviet action a violation of the "principles was established in September 1955 by Meanwhile, NBC last week reported that of mutual understanding." Daniel Schorr, who returned the end of its Far Eastern correspondent James Robin- He issued an official statement which each year to participate in the CBS Years son has been readmitted to Formosa fol- said as follows: of Crisis radio and tv roundups. Last lowing a tiff with the Nationalist Chinese "CBS News regrets the action taken by December he returned as usual and then government over his story that Generalis- the Soviet Union today in expelling Paul went on an extended lecture tour with simo Chiang Kai -shek had declined to an- Niven and blacking out on -the-spot CBS plans to return to Moscow April 1. Mr. swer 8 of 15 questions submitted in advance News coverage of the USSR. We believe Niven was sent out to man the bureau [NETWORKS, Sept. 21].

d.ai& M1 l'uu443 - coordinates with McClatchy newspapers for complete, up -to- the -minute coverage. Sound and silent film cameras give 24 -hour

KMJ -TV in the Billion -Dollar coverage of local events. Has No. 1 rated news program.* Valley of the Bees *ARB May '58 Te KateseAgency, KMJ -TV FRESNO, CALIFORNIA McCLATCHY BROADCASTING COMPANY National Representative

BROADCASTING October 13, 1958 Page 113 NETWORKS CONTINUED INTERNATIONAL and the U. S. sponsored by a major ad- BBC Cold But Tolerant SEEING RED vertiser having markets in both countries, there is the obvious willingness on the part Toward American Import Soviet observers smarting over the of CBC to allow the program to have any The British Broadcasting Corp. politely CBS -TV Playhouse 90 presentation on manner of sponsorship in the U. S., includ- said last week it is not happy about the the death of Stalin will have an op- ing local co-op, which ABC -TV is doing 10% share of evening program time devoted portunity to study the network's two - with Encounter pending potential national to American tv films and movies, but has part series on Russian propaganda sponsorship. The Sunday 9:30 -10:30 p.m. no choice since its own market place is methods and "their disturbing ef- show on ABC -TV is running for a four - virtually bare of tv film. fects around the globe." The series, week trial on that network. ABC -TV last The BBC annual report concisely ob- The Red Sell, will be presented at week noted initial exposures usually are low served: "the corporation regards as unsatis- 6:30 -7 p.m. on Oct. 26 and Nov. 2, rated and Encounter had stiff premiere com- factory this position of dependence on the as part of The Twentieth Century petition from CBS -TV and NBC -TV, too. American product and is therefore doing program sponsored by Prudential In- all It's position on picking up its option to ex- that it can to stimulate production surance Co. of America. The Sell of British tend the series is "one of waiting" to see films for television." BBC said it hoped programs, under the supervision of that how it fares. The show in Canada is known during the next year "substantial advances the CBS news -public affairs opera- as General Motors Theatre, sponsored by will be made which will increase the flow of tion, had been planned and prepared General Motors Ltd. through MacLaren well in advance of the latest incident British material not only on to television Adv., Toronto. screens in this country but also overseas in of Russia tossing CBS News out of CBC's Toronto technical facilities are of Moscow. CBS said last week this in- the form of exports." the most modern for live tv production and The report said that among the U. S. cident would have no effect on the the government policy of encouraging the series' content or presentation. programs it airs are "top star shows with dramatic arts through subsidy of live pro- Perry Como, Jack Benny and Phil Silvers, duction via CBC has resulted in the gath- some of the better 'westerns' and others. ering there of a considerable pool of live These are well -made and entertaining pro- U. S. Networks Ogle talent. grammes and they are generally liked by Canada Live Tv Shows Total production and talent cost for the viewers." The Canadian- produced one -hour live one-hour "Breakthrough" performance Oct. BBC reported its main network of tv which drama series Encounter didn't break the 5 came to only $35,000, a figure U. S. stations is now completed and it is going find to believe, but which is rating barrier with its initial production of producers hard ahead with low power 1 to S watt re- and talent scales. "Breakthrough" on ABC -TV Oct. 5. But it possible by Toronto craft peaters to fill in the blind spots. It is development in CBC's favor has stirred interest as a vehicle of cultural One technical estimated "some 98% of the population which exchange and has awakened Madison Ave- for export is the video tape recorder, of the United Kingdom was within range of nue to the fact live drama of approved would permit any delayed broadcast of a BBC transmitters. In no other country in quality can be produced just a tv network Canadian production demanded by the the world -not even the USA -has such flip-of-the-switch north of the border for scheduling in the U. S. a high population coverage of television a fraction of the U. S. production cost (see The other series CBC is attempting to been achieved." By early 1958, the report IN REVIEW, page 18). market in the U. S., with their current Ca- said, there were tv sets in the homes of Of equal importance is the fact the Ca- nadian tv sponsors and agencies, include: 60% of the population compared to 51% nadian Broadcasting Corp. is under man- Hit Parade, Philips Electric through Erwin, a year previous. date to recoup part of its operating losses Wasey & Co. Ltd.; Front Page Challenge The adult tv public rose to 22.5 million by exporting more of the one product which (quiz), Lever Bros. through Young & Rub - this year, of which 13.5 million could re- it does well: live programming, especially icam, Toronto; Showtime (variety), General ceive both BBC and independent television drama [CLOSED CIRCUIT, Oct. 6]. CBC has Electric Co. through MacLaren Adv., and authority and 9 million could receive BBC approached all three U. S. networks with Unforeseen (mystery anthology), Lever only and not ITA. In its section on audience properties and says more than ABC-TV are Bros. through MacLaren and General Foods research, BBC said that among those able interested in the vehicles being offered to through Baker Adv. to receive both BBC and ITA, time devoted get it started in the export business. In all Sen. Hubert H. Humphrey (D- Minn.) to each fluctuated during the year from cases to date, the properties being offered last week congratulated ABC -TV for its 28% BBC and 72% ITA to 38% BBC and currently are regular sponsored series on pioneer Canadian series, in a letter to Thom- 62% ITA. CBC's tv network, as Moore, ABC -TV vice president in charge but CBC isn't overlook- in Iran; ing the new program market. of programming and talent. Mr. Humphrey Commercial Tv Starts Aside from the possibility of simultaneous is a member of the Senate Foreign Rela- A. Vance Hallack is Station Mgr. exposure of the program both in Canada tions Committee. Commercial television, U. S.-style, is under way in the Middle East. Television of Iran, owned and operated WESTERN BROADCASTERS: by a local whole- Northern California, Nevada, Oregon, sale distributor for Washington, Montana, Idaho, Wyoming, U. S. manufacturers, Colorado, New Mexico, Utah, Alaska. BACKGROUND MUSIC was dedicated in FRANCHISE Tehran Oct. 3 by his majesty, the Shah - R. F. Jones Co., exclusive distributors for Seeburg Music Systems in the above areas, has highly profitable franchise for the leasing, in -Shah of Persia. sales and servicing of Seeburg High Fidelity Background Music to The station owner is banks, stores, restaurants, and industry. Your present sales and Habib Sabet, who engineering force could easily handle. One of the most respected and exciting music systems in the world. Please mention the size of also maintains your sales force in your first letter. Investigate us through your American offices at bank or D & B. Write to MR. HALLACK Rockefeller Center R. F. JONES CO. in New York City. (Background Music Division) Station manager of TVI is A. Vance Hal - 240 Shetwell St. San Francisco 10, Calif. TWX SF 1167 lack, at onetime in charge of programming San Francisco Portland Seattle Alaska Salt Lake Denver and production development in color tv for RCA and NBC in both New York and Washington, more recently technical assist-

Page 114 October 13, 1958 BROADCASTING To give you an idea of the sweep and depth of this the all new -632 pages source -work, the six main sections and subheads are: w The facilities of radio and television TV Station Call letters AM Stations Grouped by Regional TV Networks TV Station Directory Canadian Broadcasting Corp. Experimental N Stations Group Ownership of Executives, Staff UHF Translator TV Stations Broadcast Stations Canadian TV (all Letters TV Stations Grouped by Newspaper Ownership of Canadian N Station Channels Stations Directory TV Stations Equipped for BROADCASTING Radio-TV Station Canadian AM Call Letters Videotape Representatives Canadian Rodio Station History of All TV Station Sales TV Network Interconnection Directory AM Station Coll Letters Map Canadian NM Stations by YEARBOOK FM Station Call Letters National Radio and TV Frequencies Rodio Station Directory Networks and Rotes Mexkam(aribbean Radio "One -book library of television and radio information" U.S. Stations Beaming Overseas Regional Radia Networks Stations Regulation, imposed and voluntary separate directories in- How to Apply for a Brondcaiting Radio Code of the N.A.B. F.C.C. Commissioners, Station F.C.C. Rules Regulating Rodio Executives and Stoff 46 dexing the world of TV Code of the N.A.B. and Television broadcasting Suppliers and services Equipment Manufacturers Rodio-TV News Services Unions, Labor Groups Equipment for Rent Talent Agents Communications Carriers Designed to meet your specialized needs, Communications Attorneys Research Services Closed Circuit N Operators Consulting Engineers. Public Relations Servius Subscription TV Interests the all -new BROADCASTING Yearbook is Station Brokers Music Licensing Groups. Community Antenna Systems TV Program Services Top 50 Advertising Agencies Radio-TV Sthoals the largest and most complete encyclopedia - Radio Program Services Agency Directory Government Agencies Management (onsuhonts type book ever published for the business of Trade assoclations, professional groups broadcasting. The information in this book is The Notional Assn. of Broadcasters The Television Bureau of Other Asiociations of massive (more than half a million words), State Associations of Broadcasters Advertising (TVB) Broadcasters The Radio Advertising Bureau The Rodio-TV Golleries of Assaiotions, Societies in and it is organized for speedy reference. (RAB) Congress Other Fields Facts, figures, It's a desk -top book. You'll use it constantly history of broadcasting The ABCs of Rodio and TV Time Sales in Individual Foreign Language throughout the year for facts and figures, Television JMarkets Programming Haw Stations Have Multiplied Rodio Time Sales, Network, Negro Programming names and addresses -for data available in Year by Tear Spot, local Stereophonic Broadcasting, Size and Nature of Radio-N Rodio Tinte Soles in Multiplexing no other single source. Audiences Individual Markets Film -tine Ratio on N Rodio, TV'Receiver Production The Radio and Television Bibliography of Reference Compiled, edited and written by the same Volume Payroll Books N Time Sales. Network, Extent of Editorializing Selected Articles of Basic staff that produces BROADCASTING - The Spot, Local on the Air Interest Businessweekly of Television and Radio. Market Facts for all U. S. Counties d »bye 714.1 ,w..r «.... 4Y_r MYY MYI. Serving the business side of broadcasting ....,reon,.. »am e_..... ,O_ rrM1 ,MrtYt 1p1Y..1 arr su w% aeee .fr Diu n 4% nAe for more than 27 years. w --wir tt 111.7.71

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BROADCASTING October 13, 1958 Page 115 INTERNATIONAL CONTINUED

THE POPE OF THE RADIO -TV AGE

Pope Pius XII was the first pontiff to realize the power of broadcast media and to utilize their facilities. As radio and tv paid respect to the head of the Catholic Church following his death last Wednesday, broadcasters recalled his historic encyclical of Septem- ber 1957, in which he called for world- wide scrutiny of decency standards [NET - WORKS, Sept. 16, 1957]. In the 1957 encyclical, titled Miranda Prorsus (Latin for "The Remarkable In- ventions") the Pope ordered creation of national offices in all countries where they did not exist. These offices were to use "positive action and authority" to combat undesirable films and radio-tv programs "so that by means of this difficult and extensive province of the arts, Christian ideas may be ever more widely spread." Pius XII took a major step with a 1936 encyclical on motion pictures. This document led to formation of the Legion of Decency in the U. S. and similar organizations throughout the world. In 1948 His Holiness formed the for Didactic & Pontifical Commission Papal History was made minutes after Pius XII died when television was admitted a coordinating Religious Motion Pictures, to his bedroom. UPI tv cameraman Vittorio Della Valle, working under a pool agree- judgment on group in Rome that passed ment, was admitted to the Papal Palace to take films in the interior of the summer 1954 its activities public spectacles. In palace as well as the bedroom. A UPI dispatch said, "The curtain of secrecy which tv under the were extended to radio and has veiled such momentous occasions in the past 2,000 years of the Catholic Church's Commission for name of the Pontifical history was torn away by the medium of television which the Pope appreciated and & Television. An Motion Pictures, Radio used during his latter years." The picture above is a frame from the UPI film. Flown augmented by ad- executive committee, to New York, it was radioed to Washington by UPI especially for BROADCASTING. visors, is credited with establishment of control organizations in many countries. The 1957 encyclical, the first to deal scribed tv as "an important milestone in ple, uninformed folk, to disrupt peace specifically with radio and tv, was de- the history of humanity." with nations and between nations. scribed as having collected into a single Pius XII granted an extraordinary au- "This is an abuse of a gift of God, and document the Catholic Church's views dience to a U. S. Broadcast Mission to it is for the responsible directors, as far on moral and religious problems con- Europe Sept. 5, 1945 [BROADCASTING, as possible, to check and eliminate it. nected with radio, tv and motion pictures. Sept. 10, 1945]. The mission, composed "Let the good accomplished by the It is "excellent" for Catholics to take of a score of broadcasting leaders, toured radio always outrun the evil, until the advantage of "this privilege of our cen- principal countries of Europe, inspecting evil becomes weary and falls by the way- tury," the encyclical stated, but it warned broadcasting facilities. side. Is that too much to hope for? Cer- that listeners must not only make a wise The Pope addressed the mission in tainly it is a noble goal, worthy of men's choice of programs but also find suitable English. best efforts, and it is our fervent prayer." ways to express their approval, encour- "Like every human invention," His He voiced gratitude to American radio agement and objections in a way helpful Holiness told the mission, "the radio can for spreading the gospel of good and to the media in performing educational be used as an instrument of evil as well placed on radio great responsibility for duties. Broadcasting of more religious as good. It has been used, it is used, reuniting the world into a community of programs was suggested. The Pope de- to disseminate calumnies, to mislead sim- peaceful nations. ance representative of the U. S. government. unit. There presently are an estimated 1,500 units as compared with 233,238 in the same Mr. Hallack earlier organized and managed tv sets installed in Iran with 25,000 sets ex- period last year. Television of Baghdad, being on loan to pected to be sold during the first year's op- Ontario accounted for 85,620 tv sets of the government of Iraq by the U. S. Prior to eration. Mr. Sabet is RCA's distributor in total sales in the first eight months of this that he conducted tv demonstrations in the Iran. year, Quebec for 57,310 sets, British Colum- far east at Djakarta, Indonesia, and New bia 18,387, Alberta 18,245, and the other Delhi, India. August Sales of Tv Receivers six provinces smaller numbers of tv sets. is operating with commercial pro- Radio receiver sales in August dropped to TVI Just Below '1958 Canada Record grams initially for four hours a night, seven 43,534 for all Canada as compared with nights weekly. Using RCA equipment on The second highest month for television 46,640 in July. Total radio set sales in the ch. 3 with effective radiated power of 4 kw, set sales this year was recorded in August January- August period were 313,490 com- TVI uses U. S. technical standards, which when 33,423 tv sets were sold in Canada, pared with 333,960 last year in same period. RCA now prefers to describe as "Interna- according to the Electronic Industries Assn. Ontario accounted for 137,568 radio sets, tional Standards" since so many countries of Canada, Toronto. In January tv set sales Quebec 80,625, British Columbia 21,886, are using them. The station employs 60 totaled 33,735 units. Total sales in the first and Alberta 21,210 sets, with the balance Iranians. It has two studios, plus a mobile eight months of this year were 225,307 in the rest of Canada. Page 116 October 13, 1958 BROADCASTING MANUFACTURING August Set Output Up

But Year's Total Lags Dory . . . Production of radio and tv receivers in- in August but factory creased seasonally Shnary . . , totals are running behind 1957, according to Electronic Industries Assn. Radio and tv set sales by retail stores also rose seasonally but are behind last year. Factory output included 507,526 tv sets WHO in August compared to 274,999 in July and 673,734 in August 1957. Cumulative 1958 output was 2,950,455 tv sets compared to 3,756,533 in the same eight months of 1957. GARES! August tv output included 38,166 sets with uhf tuners compared to 88,615 in August 1957. Uhf production totaled 271,097 sets So I twist a little knob, and so 1 switch off the Dave in the first eight months of 1958 compared Dory News. And for that I get walloped? What's so hot to 498,865 in the 1957 period. about Dory! Radio set production totaled 1,028,852 sets in August, including 242,915 auto Fact is, Dave Dory's pretty hot. He's pre- models. This compares with 621,541 sets 1(ANSAS (186,379 auto models) in July and 965,724 cisely what news- minded sponsors search sets (301,971 auto models) in August 1957. for. Eight -month radio output totaled 6,611,686 sets (1,893,813 auto models) compared to Every newscast sparkles with direct, 8,765,606 sets (3,392,926 auto models) in exclusive telephone reports from the the like 1957 period. Output of fm models scenes of big events ... and with the totaled 21,335 sets in August compared to from unequalled news 11,816 in July. Cumulative fm figures are choicest KWFT's not available, EIA having resumed publica- resources: UPI Texas Wire, AP Texas tion of this data only recently. Wire, UPI Oklahoma Wire, CBS News, Retail sales of tv sets totaled 405,790 in and over 50 correspondents. August, 279,010 in July and 2,862,452 for the first eight months of 1958. Sales totaled Listeners hereabout ... grown weary NCS COVERAGE 77 counties; 340,. 510,097 in August 1957 and 3,756,834 in of rip- and -read news, and of newsliner 3F2 080 radio homes; 108,300 weekly circu the eight months of 1957. hysteria ... are outspokenly grateful for lotion; 72,630 daily circulation. Plus bonus Retail sales of radios totaled 658,247 in Dave Dory's fresh, magnetic news pres- coverage of KWFT's 250-mile half -millivolt August, 488,495 in July and 4,111,080 for radius. Your best buy in the Rich South- entation. west. the first eight months of 1958. Radio sales totaled 710,553 in August 1957 and 4,947; A lovely setup for sponsor commer- CALL YOUR 006 in the eight months of last year. Retail cials. H -R MAN! radio figures do not include auto models. Following are radio and tv factory production figures for 1958: Radio Station Auto Total Television Radio Radio BEN LUDY January 433.983 349,679 1.026,527 Pres. and 5 KW February 370.413 268,445 878,891 at 620 March 416,903 234,911 931,341 Gen. Mgr. April 302,559 190,435 897,307 Day and May 266,982 185,616 654.803 June 377,090 235.433 774,424 Night July 274,999 186,379 621,541 August 507,526 242.915 1.028,852 TOTAL 2,950.455 1.893.813 8,011,686 WICHITA FALLS, TEXAS CBS Labs' Million -Dollar Home Officially Opened in Stamford C BS Labs' new million -dollar research center was dedicated formally last Tuesday (Oct. 7) in Stamford, Conn. The center, Cincinnati's Most Powerful on the crest of a 23-acre wooded hill on High Ridge Rd., is a glass -enclosed alumi- Independent num and steel structure with extensive Radio Station facilities for research and development. 50,000 watts of SALES POWER Ground was broken for the building in November 1957 [MANUFACTURING, Oct. 6]. Once housed in the CBS building at 485 CINCINNATI, OHIO Madison Ave. in New York City, the center serves both as administrative and scientific THE T e 7///; headquarters for CBS Labs, a division of CBS Inc. C ST TATTIONY[(X Roy W. Johnson, Y director of the Defense Dept.'s Advanced Research Projects Agency, spoke at dedication ceremonies which included guided tours of the facility and was On the Air everywhere 24 hours a day -seven days a week attended by Connecticut Gov. Abraham BROADCASTING October 13, 1958 Page 117 MANUFACTURING CONTINUED For Action at Odorizzi, Watts, Casella in RCA Shifts Lowest Cost Charles M. Odorizzi, RCA executive vice president, sales and services, has been named group executive vice president, consumer products and services, RCA Presi- 86/o* of CBS dent John L. Burns announced last week. He will retain overall supervision of RCA Commercial Institutes Inc., RCA Victor Distributing Corp., and RCA Victor Co. Ltd., Canada. In addition, W. Walter Watts, group Time is executive vice president, will have added to his responsibilities the RCA international ordered on division, formerly under Mr. Odorizzi. Mr. Watts continues to head the electron tube and semiconductor -materials divisions. P. J. Casella, named executive vice presi- WTH I-TV products, will respon- RESEARCH can now proceed at CBS Labs' dent, consumer have TERRE HAUTE new Stamford, Conn., glass -enclosed alu- sibility for the activities of RCA Victor television division, RCA Victor radio and INDIANA minum and steel center. Principal speaker at the Oct. 7 dedication was Roy W. John- "Victrola" division and RCA Victor record will as president Channel son (center), director of the Defense Dept.'s division. He continue of Advanced Research Projects Agency. Dr. RCA Victor Co., Ltd., Canada. Peter C. Goldmark, CBS Labs president Also announced by Mr. Burns were the (left), and CBS President Frank Stanton appointments of Robert A. Seidel, executive (right), were also on hand. vice president, to assistant to the president Basis 1958 Fa// Schedule of RCA; and Martin F. Bennett, formerly Ribicoff, Stamford Mayor Webster C. Givens, military and business leaders. Bolling Co., New York Chicago Mr. Johnson used the ceremonies to ex- Dallas Los Angeles plain the vision of the space age and to San Francisco Boston discuss important areas of defense research, citing the new research center as a con- 58 -C tribution to U. S. scientific progress. RCA Signs With Dow Jones Co. Typesetter Marketing MR. ODORIZZI MR. WATTS MR. CASEIIA merchandising, to vice presi- RCA and the Wall Street Journal an- vice president, reporting to Mr. Odorizzi. nounced last week an agreement under dent, distribution, All assignments are effective immediately. which RCA will produce and market an Mr. Odorizzi joined RCA in 1949 after electronic typesetting machine developed by 12 years with Montgomery Ward & Co., Dow Jones & Co. and capable of preparing where he was vice president and general more than three times as fast metal type manager of the mail order division. While methods. The agreement as conventional at RCA, he has been vice president in by John L. Burns, was jointly announced charge of the former Victor division, op- and Bernard Kilgore, president of RCA, erating vice president for that division, Jones, publisher of The president of Dow executive vice president, corporate staff and Wall Street Journal. a member of the RCA board of directors. includes not only the The agreement Mr. Watts came to RCA in 1945 and was also tape editing and electro-typesetter but elected a vice president in 1946 and execu- labeler for collation apparatus, and a strip vice electronic products, in and tive president, addressing newspapers, periodicals 1954. In 1955 he became executive vice other printed matter. president, electronic components. Mr. At the same time, Mr. Burns announced experience includes managing The SELLibrated (and only full Casella's past that RCA has formed a new automation director of RCA's Italian subsidiary. powered) station in the productions department under the direction GOLDEN VALLEY of D. A. Thomas. Mr. Thomas reports to Underwater Unit in Production executive vice presi- (Central Ohio) Theodore A. Smith, Underwater tv camera housing is being electronic products. dent, RCA industrial produced by Sampson -Hall (design engineer within its sphere The department will have Herb Sampson and actor Jon Hall) of Costa equipment. the newspaper automation Mesa, Calif. The unit, which has been over to the U.S. Navy for testing, WH Lineup for Ampex' VTR Showing turned can be operated at a depth of more than Ampex Corp. is demonstrating its VR- 1,000 feet by a diver or remote control. 100 videotape recorder and new automatic Sampson -Hall also manufactures underwater splicer at WLWT (TV) Cincinnati today housings for movie cameras. T 13, 14). Other engage- and tomorrow (Oct CHANNEL 13 Show" series: Oct. 17, Huntington -Charleston, W. Va. ments for the "Road 18, -TV Milwaukee; Oct. 20, 21, E L L Y serving 4 states and 5 prime cities WTMJ K Chase Hotel, N. Kingshighway, St. Louis; A COWLES OPERATION Oct 23, 24, WDAF -TV Kansas City; Nov. I S Get the dollars and cents story 3, 4, CBC Toronto, Ontario; Nov. 10, The from Edward Petry Co., Inc. Homestead (Assn. of National Advertisers' C O M I N G convention), Hot Springs, Va. BROADCASTING Page 118 October 13, 1958 "Ad Age gets read right now!"

says LES MULLINS Advertising Manager Burgermeister Brewing Corp.

"The informative news reporting and the analysis of controversial subjects by Advertising Age furnish me a generous stimulant for thought. That's why so many LES MULLINS Advertising Age items get clipped in my Selected advertising manager for Burgermeister Brewing Corporation office, are circulated through our organi- in July, 1953, Mr. Mullins had his preparatory experience on the zation, and then filed for future reference." ground level in advertising and merchandising. A native San Fran- ciscan, he attended the University of Whether it's for the news, analyses, ideas or reports on San Francisco and, in 1949, joined current trends in advertising and marketing -Ad Age Burgermeister where he initiated a gets read every week by most of the important people point -of -sale- merchandising crew who are important to you. It gets read -and "right now"- system which was later emulated by those who influence as well as those who activate by many competitors. broadcast advertising and marketing decisions. In 1952, Mr. Mullins was named assistant to the general sales man- Burgermeister Brewing, for example, relies heavily on ager, but continued the supervi- television and radio advertising. Its expenditures for spot sion of the merchandising crew activities, a task he still assumes. tv alone topped $1,421,000 in 1957, and $801,000 for the In addition to his merchandising first half of 1958 activities, Mr. Mullins directs work on the Burgermeister account done Every week, Ad Age gets read, clipped and circulated by the firm's agency- Batton, Bar- to marketing - interested executives at Burgermeister. ton, Durstine & Osborn. Further, 392 paid- subscription copies blanket the agency An ardent fan of professional foot- handling this important beer account-BBD &O. ball and other sports, Mr. Mullins served as an athletic instructor Add to this AA's more than 42,000 paid circulation, its under Jack Dempsey for the Coast tremendous penetration of advertising with a weekly Guard in World War II. paid circulation currently reaching almost 12,500 agency people alone, its intense readership by top executives qBP in national advertising companies -and you'll recognize o in Advertising Age a most influential medium for Advertising swinging broadcast decisions your way. Age ' Trle,d,lon 6,mo o/Aeeen;,lnr. pr4'q 4MeR- ft 4p, i,acpotaut to um,pdtaat people w `Tr 200 EAST ILLINOIS STREET CHICAGO 11, ILLINOIS 480 LEXINGTON AVENUE NEW YORK 11, NEW YORK --T I Year (52 issues) $3 ----`° ^^--.. ` .

BROADCASTING October 13, 1958 Page 119 STATIONS

tion ownership quota under FCC regula- CBS GIVES UP ITS HARTFORD UHF tions." When NBC announced last June its Network affiliates with WTIC -TV, the vhf in the market intention to close its Buffalo uhf, it, too, said it would look for another one to buy in a Action follows pattern NBC set in going vhf in Buffalo more favorable situation. So far it hasn't found it. Uhf television suffered another blow last serving Hartford proper and the general It was understood CBS week as CBS announced it would close its Hartford area. that planned to reassign general manager Harvey J. ch. 18 WHCT (TV) Hartford, Conn., and "Recently the CBS -TV network was of- Struthers and as many as possible the affiliate with WTIC -TV Hartford, an inde- fered the opportunity to affiliate with WTIC- of other WHCT executives to new duties with- pendent v on ch. 3. TV, one of these two vhf stations, whose in the CBS organization and that it also WHCT is the second network-owned u management has pioneered in broadcasting. would make every effort to find new to be abandoned in the past six weeks. The "To make its programs more widely avail- jobs for those whom it cannot absorb. move, to be effective Nov. 16, follows NBC's able to the residents of the important Con- What disposition would be made of darkening of its owned and operated ch. 17 necticut River Valley, to provide greater the WHCT physical facilities was not immedi- WBUF Btiffalo, Y. [LEAD STORY, coverage to its network advertisers and (TV) N. ately disclosed. June 16]. WBUF went off the air Sept. 30. because of decisive network competitive con- While WTIC -TV is affiliating with CBS, The CBS decision, closely guarded until siderations, the network felt compelled to its radio station is a long -time NBC announced Thursday, confronts NBC with affiliate with WTIC -TV while the oppor- affiliate and officials said this association would con- a problem. By affiliating WTIC -TV, CBS tunity was still available. These special cir- tinue. CBS Radio's affiliate in leaves NBC with an owned uhf station in the cumstances led to the decision to terminate Hartford is WDRC; this affiliation also is to continue. area (ch. 30 WNBC [TV] New Britain) operations of WHCT." Paul W. Morency, president of competing against one local v (WTIC-TV) Dr. Stanton said that it was CBS' "cur- Travelers Broadcasting Service Corp. (WTIC -AM- and one v in nearby New Haven (WNHC- rent intention" to continue with its other TV), said that with a background of CBS - situation akin to the one NBC uhf outlet, ch. 18 WXIX (TV) Milwaukee, TV)-a TV programs WTIC -TV would expand its found intolerable in Buffalo. In the Buffalo but observers considered his tone a cautious local originations and service to the southern announcement, NBC officials said they did one. He pointed out that WXIX had recent- New England area. William B. Lodge, CBS - not feel a single u could compete with mul- ly moved from ch. 19 to ch. 18 in an effort TV vice president for affiliate relations tiple v's. to eliminate technical interference. and engineering, welcomed WTIC -TV to the The CBS-WTIC -TV tie -up also gives NBC "We anticipate," he said, "that the public network, citing the station's high standards another problem: where to turn in case it will receive improved reception from this and noting that the addition would make decides this competitive situation is, as in move, but the full results cannot be assessed CBS-TV programs available to a much Buffalo, intolerable. The only other v in for some time. Further, the acute problem larger audience and would improve re- the area, aside from WTIC -TV, is ch. 8 of limited availability of a vhf affiliation, ception for more than a million viewers. WNHC -TV New Haven, an ABC-TV affili- present in Hartford, is absent in Milwaukee." ate. In Buffalo, NBC affiliated ch. 2 WGR- This reference to lack of "limited avail- Carolina Radio Group Formed; TV upon closing WBUF. ability" of vhf affiliation in Milwaukee Pearson Appointed National Rep NBC had no immediate comment on the pointed up the difference between the two A new sales CBS action. market situations as regards networks: In group radio North Carolina has been formed with John CBS Inc. President Frank Stanton, an- Hartford there are not enough v's for each E. Pearson Co. appointed national nouncing the WHCT decision, said it was network to have a vhf outlet; in Milwaukee, sales representative, it was last week. reached "with great reluctance and regret," NBC and ABC both have vhf affiliates and reported Called Carolina Radio Group, stations in- ignore the opportunity" to ch. 6 WITI-TV in nearby Whitefish Bay is but that "to af- clude WTIK Durham, filiate WTIC -TV at this time "would have an independent to which CBS might turn WFNC Fayetteville, WKIX Raleigh, WCEC Rocky Mount, placed the network at the grave risk of a for affiliation if it decided its uhf operation WRAF Washington, WGNI Wilmington, serious competitive disadvantage for the in- there was untenable. WITI -TV has been WBBB Burlington, WSOC Charlotte, definite future." sold to Storer Broadcasting Co., subject to WGBG Greensboro, WIRC Hickory, WSAT He did not refer to financial losses at the FCC approval. Salisbury and WTOB Winston -Salem. uhf station, but these are understood to Dr. Stanton made clear that "CBS is still A group rate card has been issued, with amount to more than one million dollars, hopeful about the future of uhf." the advertiser permitted the entire 12 sta- including the investment in facilities. CBS He said CBS would look for another uhf tions or a split buy of those within the east- operated the station more than two years. investment. "We continue to believe that in ern part or western part of the state, or addi- Dr. Stanton said that "WHCT has been appropriate circumstances, uhf can provide tions to either group for flexibility. Basic rendering an excellent service in the im- a fully satisfactory and competitive service," one -time hourly rate on the full group is mediate Hartford area. In the last year, he asserted. "We will seek another uhf in- $800, and half that amount ($400) for six however, two vhf stations also have been vestment to restore the full permissible sta- stations. For a one -minute spot, basic rate for the group is $80, for six outlets $40. Harry L. Welch, WSAT, is president and OIL PROGRESS WEEK -OCTOBER 12 -18 Tom Morris, WTIK, national sales manager of the group. Traffic and billing will be handled by the group's Durham office in WTIK's building. in little ways ... in BIG ways, too WLOS Stations Appoint PGW Appointment of Peters, Griffin, Wood- is ward, station representative firm, by WLOS- your life better today because AM-TV Asheville, N. C., is being announced today (Oct. 13). The stations were acquired recently by WTVJ (TV) Miami (Mitchell Wolfson is president and majority owner). PGW represents WTVJ as well as ESSO RESEARCH WFGA -TV Jacksonville of which Mr. Wolf- son is a director and part-owner. The ap- WORKS WONDERS WITH OIL pointment was effective Sept. 24. WLOS operates with 5 kw daytime and I kw night on 1380 kc; WLOS -TV is on ch. 13. Page 120 October 13, 1958 BROADCASTING for $75,000. Hamilton, Stubblefield, Twin- ing & Assoc. handled the sale. KEBE is on 1400 kc with 250 w. The following transfers of APPROVED station interests were approved by the FCC last week. For other broadcast actions, see FOR THE RECORD, page 137. KOMA OKLAHOMA CITY, OKLA. Sold to Storz Broadcasting Co. by Burton Levine and others for $600,000. Other Storz stations: WT1X New Orleans, La., WHB Kansas City, Mo., WDGY Minneapolis, CONSTRUCTION begins this month on the WKRC -AM-TV Cincinnati building. The Minn., and WQAM Miami, Fla. Comr. Rob- two -story structure, located on Mt. Auburn near WKRC -TV's tower, will house ert Bartley voted for a McFarland letter in offices, two tv studios and three radio studios equipped with new broadcasting gear. this grant. KOMA is on 1520 kc with 50 The $1.5 million project will take about 10 months to complete. kw, directional antenna, night.

-TV TRACK RECORD ON STATION SALES, APPROVAL KFSA -TV Staff At KNAC CHANGINGHANDS As Former Ceases Operations The following sales of burg, both Virginia, and WKIN Kingsport, The closing of KFSA -TV Fort Smith, ANNOUNCED interests were . station Tenn. The application for this sale has Ark., Aug. 16 by owner Donald W. Reyes' announced last week: All are subject to been filed with the FCC. KXEL is on 1540 olds so that he could buy a substa¡,tial FCC approval. kc with 50 kw and is affiliated with ABC. minority stock-holding in KNAC-TV there [CHANGING HANDS, Aug. 25] has resulted WYLD LA. in WTPS, NEW ORLEANS, WCMI ASHLAND, KY. Sold to Fred consolkle,tiiRPúlE WTPS sold to Rounsaville of New Orleans .141:0384,14.4. Gregg, interest in WLAP Lexington, Ky.. 'Walter M. Windsor, vice Inc. by the New Orleans Times-Picayune president -gen- by Edwina Broadcasting Corp. for V eral manager, KNAC -TV, has and States & Item for $200,000. Rounsa- announced 000. Blackburn & Co. handled. WCMI, that Rex Hayes is commercial ville of New Orleans in turn is discussing manager; Pat 1340 kc with 250 w, is with CBS Porta, program director; Robert L. sale of WYLD to Connie B. Gay, also for McCay, production $200,000. Sale was not completed as of last manager; Charles Putnam, pro- KEBE JACKSONVILLE, TEX Sold to motion Friday. The New Orleans newspapers, manager, and Rubin L. Masters is Ray Wells and Dudley Walla; formerly of chief engineer. now under common ownership, had KVMA Magnolia, Ark., ly KEBE Inc. KNAC -TV, now the only agreed to sell its radio station and withdraw tv station in its appeal from the FCC ch. 4 New Orleans JII IIIIIIIIIIIIIIIIIIIIIIII IIIIIIHIIIIIIIIIIIIIIIIIIIII111111111111111111111111111IIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIII decision in a commitment to the Justice I III IIIIIIIIIIIIIIIIOInIIIIIIII111111111L Dept. [GOVERNMENT, July 21 et seq.]. WTPS is on 940 kc with 1 kw, day, 500 PACIFIC NORTHWEST w, night directional, and is affiliated with MBS. Other Rounsaville stations are: An independent 3aytimer now showing a small profit unier absentee ownership. WQXI and WATL -TV Atlanta, Ga.; z E. WLOU and WTAM -TV Louisville, Ky.; Good real elate and a fine facility. $95,000 WCIN and WSOK-TV Cincinnati, Ohio; Unusually lov down payment of $20,000 WMBM Miami Beach and WTMP Tampa, with long Layout to responsible buyer. both Fla., and WVOL Nashville, Tenn. Five out of Rounsaville radio stations seven MIDWEST are now fulltime. WYLD is on 600 kc with 1 kw, day. WTAM -TV and WSOK -TV are Outstanling fulltime facility in a major non-operating uhfs. Connie B. Gay (Town _= midwet market, showing good profits and & Country) stations are: WTCR Ashland, heave with assets. Buyer must have $250,000 Ky.; WFTC Kinston, N. C., and KITE San subsantial cash and good operating record. Antonio, Tex. Transactions were handled by Blackburn & Co. TEXAS WBRZ (TV) BATON ROUGE, LA. Sold 47% to Baton Rouge Broadcasting Co. by 'rofitable daytimer in a medium Texas Lewis Gottlieb and others for $548,000. market. Great additional potential for an Ppa 000 Baton Rouge Broadcasting, which already r owner -operator. 29% down with reasianable $8 , owns 50% of WBRZ (TV), is owned by terms on the balance. Douglas L. Manship and Charles P. Man - ship Jr., each 35%, and others. The Man - ships own WJBO, WBRL (FM) Baton NEGOTIATIONS Rouge and the Baton Rouge Advocate ane FINANCING APPRAISALS State -Times. WBRZ is on ch. 2 affiliate with NBC and ABC.

KXEL WATERLOO, IOWA Sold V CY [a,ekbumirc cr N. Bahakel, b,Josh 'p0411/ multiple station owner, RADIO - TV - NEWSPAPER BROKERS Higgins Broadcasting Co. for in ex-1s of WASHINGTON D. C CHICAGO $500,000. Mr. Bahakel owns WAG and ATLANTA WEST COAST lam., W. Blackburn H. W. Cassill BG -TV Clifford B. Marshall Colin M. Selph a construction permit for W Jack V. Harvey William B. Ryan Stanley Whitaker Washington Building California Bank Bldg Greenwood, as well as WKOZ losciusko, 333 N. Michigan Avenue Healey Building Beverly Hills, Calif. STerling 3.4341 Financial 6.6460 MAckson 5 -1576 both Mississippi, WLBJ Bowleg Green, CRstview 4 -2770 Lynch- Ky., WRIS Roanoke and WW1) , nnuuuuumnnnmmuunuunnnmmlummmuullummumnnluuuunummuuuuuunnnuuuuuunnunnunuunnmuuuuunmuulr

BROADCASTING October 13, 1958 Page 121 STATIONS CONTINUED

Radio and Tv Science Serb .....mtstaz Readied by N t hour after the The 13 am and televisio on WATE-TV by NBC in eight cities wiLontaining films resources and facilities for , more to present groups of pi signed to stimulate interest irFaubus of careers among youngsters in higi on from junior high schools and elements visit the The project, titled "Scienct north the was announced in New York 'of one of (Buddy) Sugg, executive vice pAtve made charge of NBC -owned stations. I jjn Please As RETIREMENT of Bill Pope, (seated 1), general manager, WENY Elmira, N. Y., was that at least 200 hours of progrrpor. announced at Gannett Newspapers Stations' annual executives meeting in Rochester, and 3,500 public service announld been N. Y., Sept. 28 -30. Mr. Pope will be succeeded Jan. 1, 1959 by Dale Taylor (standing will be devoted to the undertaking. 'II office gramming will I). Also at the meeting (seated 1 to r) : Max M. Everett, president, Everett -McKinney begin on some statior (Gannett group representative); Glover DeLaney, Gannett director and manager of week and others later this month - at- KOVR -TV Stockton, Calif.; Dave Milligan, manager of WINR -AM -TV Binghamton, November. tent - N. Y.; Max Shaffer, manager, WDAN -AM -TV Danville, Ill.; Dorothy Cotton, Mr. Sugg observed that although *rib publicity-promotion director, WHEC Rochester; (standing 1 to r): Mr. Taylor, Lowell Science Calling project has the ov%rall theme H. MacMillan, WHEC- AM -TV, manager, and Richard K. Blackburn, Gannett of helping youngsters to develop in interest chief engineer. in science, each station will not follow the same procedures. In each community, according to Mr. Sugg, a station will work with . - educational agencies to determine area Fort Smith, has/ purchased new studios mat for three months [CLOSED CIRCUIT, Aug. 4]. needs and arrange appropriate programs. mobile unit and increased power to 100 kw. Fpm station operators are being sounded Subject matter will include the need foi Mr. Reynolds has applied to the FCC to out on I proposal to at least partly subsidize better science education on all levels, prog- acquire complete ownership of KNAC -TV. such a strdy. FC&B has been quietly gath- ress in scientific research, contributions of ering data on the Chicago fm situation. The science to industry and opportunities for WJRT (TV) Flint Goes on Air meeting is txpected to be arranged within science careers. Program formats will in- As ABC Primary Outlet Oct. 12 the next forttight. clude lectures by engineers and educators, Michigan's newest television outlet, ch. 12 WJRT (TV) Flint, was to go on the air STATION PROFIT & LOSS 5 dedica- yesterday (Oct. 12) with a p.m. P. The Housnn Post Co., publisher of 065,000 current, $3 million in long ter tory program. the Houston Put and licensee of KPRC- notes and $175,000 in other liabilities :m Licensed to WJR The Goodwill Station AM- FM -TV, cotsiders its tv franchise to An earned surplus of $3,168 an Inc., WJRT is an ABC primary affiliate. be worth $20,000,according to a balance donated surplus of $70,000 were liste' Davis John R Patt, president of the parent cor- sheet as of Aug. 3 filed at the FCC last a July 51 balance sheet filed last weei.ct that poration with Worth Kramer, executive week in the company's application for WMAM and WMBV-TV Marine ctually vice president and general manager, were sale of KPRC -FM D Paul E. Taft for Wis., for renewal of license of WMI 's. the on hand for the dedication along with sta- $20,000 [AT DEADLLE, Oct. 61. TV. aware tion personnel, talent and city officials. The Post Co. listed t'tal assets of $12,- Liabilities for the Marinette statio, A. Donovan Faust, formerly co-manager 016,452, including $5,72,846 current, included $261,640 in notes payable, $4, is the station 5 of WENS (TV) Pittsburgh, $1,013,121 other, $5,113162 fixed and 532 in accounts payable and $43,254 ; manager. $547,321 deferred. The tvfranchise was accrued interest payable. Total asses ohn The program manager, Franklin C. listed as an intangible. were listed as $522,199 of which $86; Mitchell, and the chief engineer, Clarence The company liabilities included 510 were current assets. The stations, W. Jones, are both WJR Detroit veterans. $752,846 current, $39,511 deirred, $1,- controlled by the Evening Telegram Co. nd Mr. Mitchell was program manager of the 075,032 accrued and long -term debt of (Morgan Murphy), are associated in 'e) Detroit radio station while Mr. Jones headed $1,792,500. Capital stock was kited as ownership with the Morgan Murphy - the research and development section. Sales $4,800,000 preferred, $400,000 colmon. Walter C. Bridges interests, multiple ra- manager of WJRT is James P. White. Frank Earned surplus not reserved wa. dio-tv ownership group. Benesh, the news director, and Lee Murray, 494,647 and undivided profits $1,64,- WEAU- AM -FM -TV Eau Claire, Wis., the women's director, were in similar ca- Dividends for preferred stock wtre had an earned surplus of $615,991 as of pacities at WNEM -TV Bay City, Mich. $3,156,571 after taxes. July 31, according to a balance sheet WJRT will operate at 316 kw visual, The purchaser, Paul E. Taft, lista filed last week with application for re- 158 kw aural. In addition to ABC pro- total assets of $575,000, total liabilities of newal of WEAU -TV's license. Of that gramming, 37 hours of local shows weekly $220,000 and a net worth of $455,000. amount, $64,347 is net profit since Jan. 1. are planned. Northwest Publications Inc. (Ridder The Eau Claire stations showed cur - Publications), multiple radio-tv and ant assets of $336,621 and total assets Chicago Fms Plan Discussion newspaper owner, showed a capital and o $888,790, of which $57,630 were On Aiding Surveys by FC &B net worth of $7,800,000 out of total as- Had as stock in other corporations. last week for a sets of $15,040,000 for the 12 months -'urrent liabilities totaled $73,034. A move was underway Otgr stations, based on ending June 30. liabilities included a note for meeting of Chicago fm $13.458. Cone & Belding, The figures were revealed in a balance Besides its earned surplus, the initiative taken by Foote, comPny interest in that part of sheet filed with application for FCC li- listed a capital surplus of $25,- which has evinced 000. the aural medium. cense renewal of the company's WDSM department of that agency has Superior, Wis. Assets included $6,540,- The cations are part of the Morgan Research MurphyjTalter been looking into the possibility of devising 000 current and $8,124,000 fixed. Total C. Bridges interests, multiple radiov an fm survey for future use of its clients. liabilities were $7,240,000, including $4,- ownership group. The "pilot project" has been under wraps Page 122 October 13, 1958 BROADCASTING RADIO SHRUGS OFF CIRCUIT-SHATTERING VIBRATION thanks to printed circuits of COPPER ! Jiggling for five punishing hours in applications ever since. In many Anaconda's endless quest for "some- a paint -store mixing machine, this millions of TV's, radios, and machine thing better." It's reflected through- sturdy little radio by RCA Victor controls in use today, printed circuits out the entire Anaconda line of non- plays gaily on. Secret of its amazing have replaced a maze of conventional ferrous metals and metal products for stamina? Instead of conventional wiring. Numerous and costly hand home, farm, and industry. of individually - assembly operations have been elimi- wiring, with scores "Metro-Shod" is electrodepaeited copper produced soldered connections, it has "printed nated. All electrical connections are in seeiyhte from SS to 7 ounces Per square fool (.0007" to .0098" thick) in widths up to 64" and in circuits" of copper foil snugly lami- soldered in one "dip" operation. lengths limited only by handling facilities. A booklet on "Eleelro-Sheer is available simply by writing nated to a nonconductive board. Rejects are minimized. Space and to Anaconda at 25 Broadway, New York 6, N. Y. In making most printed circuits, the weight are saved. The public gets desired circuit pattern is printed on better, easier-to- service, more durable paper -thin copper foil with acid - products all around. The resistant inks. Then unwanted areas And you're going to be getting more of copper are etched away so that of them! Industry leaders consider a ANACONDA" only the circuit remains, permanently 500% increase in printed circuitry- bonded to the baseboard. above the tremendous acceptance Company enjoyed today -a virtual certainty within the next few years. Instrument The American Brass Company panels of some automobiles already Anaconda Wire 8 Cable. Company use printed circuits; soon electric Andes Copper Mining Company ranges will, too, as well as air condi- Chile Copper Company tioners, office machines, and commu- Greene Cananea Copper Company nications equipment of many kinds. Anaconda Aluminum Company In fact, almost everything that uses Anaconda Soles Company complicated electric wiring can be Printed circuit of topper on baseboard, International Smelling and before components are assembled. made more trouble -free with printed Refining Company The paper -thin copper used is circuits. Cochran Foil Corporation "Electro-Sheet", developed by Ana- The pioneering of "Electro- Sheet" conda 25 years ago and finding new for printed circuits is typical of

IR OADCA STING Octabrr 13, 1958 Page 123 STATIONS CONTINUED DATELINES Newsworthy News Coverage by A;.....n:...... >.

McALESTER-Although convicted kidnaper on the scene in about an more Marvin Albert Walstrom refused to talk to blast. That same afterno reporters after his Sept. 30 capture, just aired a 15- minute program prior to being sentenced he asked to see of the damage. in view! C. J. McDonald, news director, KCCO Lawton, Okla. Immediately after the kid- MINNEAPOLIS -Gov. Orv. Nielsen #3 reports more naper was sentenced to 10 years in Okla- Arkansas has received an homa State Penitentiary, McAlester, Mr. WTCN -AM -TV Minneapolis growth in Rochester,N.Y. Lawton taped a five -minute interview in city and "explain to us in L. ONLY WROC -TV can guarantee maxi- which the convicted man gave a descrip- reason for the [integration] sta., mum circulation throughout the 10- county Rochester, N.Y. area... tion of the kidnaping. our sister states." The stations MARKET COVERAGE next Saturday's (Oct. 18) Opina. Homes reached monthly - 26.5% CLINTON -The dynamiting of a high (6 -7 p.m.) available to the goy.. MORE than other Rochester station. school in this Tennessee town Oct. 5 was of last Friday (Oct. 10). no reply ha Homes reached once a week -20.8% MORE than other Rochester station. covered for NBC by WATE -AM -TV Knox- received by WTCN -AM -TV from the DAYTIME CIRCULATION ville, Tenn. The station's newsmobile was of Gov. Faubus. Homes reached once a week -24.7% MORE than other Rochester station. Homes reached daily average -38.8% panel discussions, interviews, documen- announced with Gabe Paul, vice presic., MORE than other Rochester station. taries, news features, dramatic shows and general manager, Cincinnati Baseball Ck NIGHTTIME CIRCULATION remote pickups from classrooms, labora- Co. and John Hesselbrock, vice president- Homes reached once a week-20.8% MORE than other Rochester station. tories and other places of scientific interest. general manager of sponsor, Hudepohl Homes reached daily average -28.8% The stations participating in Science Call- Brewing Co. WLWT has carried 53 Red- MORE than other Rochester station. ing are WRCA -AM -TV New York, WRCV- legs games each year since 1956. Represented Marnnny by Peters. Entbn and Woodward Hudepohl's agency is Stockton, West, Sources: Sales Managemenl'50. Nielsen =; Spin; 5s AM-TV Philadelphia, WRC -AM -TV Wash- ington, WKNB -WNBC -TV Hartford -New Burkhart Inc., Cincinnati. NBC -ABC CHANNEL 5 Britain, WAMP Pittsburgh, WMAQ -WNBQ WROC -TV ROCHESTER, NEW YORK (TV) Chicago, KRCA Los Angeles and WKBN -TV the Giftie Gave 'Em KNBC San Francisco. .a. t..+ A TRANSCONTINENT STATION To See Selves as Tv Saw 'Em i.yWRUc.TV. Rochester. M.r..WSVd,WSV1.rv.Hartlsdnbureva. WWW +++ VIM WeaaV. Buffalo WMErV. SoanlmmlMe: Barre. Nearly Half of Los Angelinos Tv films shot secretly last Monday (0 -' 6) at a luncheon of the Mahoning C' Have Fm Sets, Pulse Discovers (Ohio) Bar Assn. were introduced as e Nearly half (48.7 %) of the families in the against Canon 35 of the American L. greater Los Angeles area own fm receivers Sid Davis, news director of WKBrc and more than two-thirds (69 %) of them Youngstown, showed the film before listen to fm at least once a week, largely in luncheon was over in a demonstrativ )tat like the pied pipet the evening hours, according to a special tv's ability to record trials without di: survey of 1,000 families made in August by ing proceedings. and Ilíg fife . . . Pulse. The average fm listener is in the 18- The films were taken while MI. 49 age group, with only 17% of them under spoke to the bar group on the fa. 18 and only 12% over 50, but about 35% Canon 35, with its radio -tv ban, a. in each age bracket 18 -34 and 35-49. prejudges the case of broadcasting v Fm's program policies rather than tech- bar. Only a few bar members were nical performance is what attracts most the proceedings were being telecast. listeners to the medium, the survey revealed. Good music was given by half (50.7 %) of REPRESENTATIVE APPOINTMENT. the respondents as their reason for listening WPDX Clarksburg, W. Va., appoints J to fm, with another 14.6% replying "better E. Pearson Co., N. Y. programming" and 30.8% "fewer commer- Key Stations (WKCB a cials." "Good reception" was the motive of Chain Berlin 14.2% and another 2.5% mentioned fm's WBNC Conway, both New Hampshil static -free quality. name Breen & Ward, N. Y. Supporting the "good music" replies, the fm listeners listed stations whose schedules are predominantly in the classical and semi- classical music category as those listened to in the previous week and tuned in most frequently. Paradoxically, an all -jazz fm sta- people tion ranked high in listenership. REACT Heads of fm families are mostly professional men (24 %) executives (17 %) sales- to the men (12 %) or skilled craftsmen (13%); voice and vision 41% have incomes in the $4,000 -$7,000 of NBC in group, 29% in the $7,000 -$10,000. group, 15% over $10,000 and only 8% under $4,- South Bend - Elkhart 000, the southern California survey showed. call Petry today! Redlegs on WLWT (TV) Until '61 wN D U -TV CHANNEL 16 Cincinnati Redlegs baseball games will be BERNIE BARTH & TOM HAMILTON telecast by WLWT (TV) there 1959 through 1961, John T. Murphy, tv vice president of owner, Crosley Broadcasting Corp., jointly BROADCASTING Page 124 October 13, 1958

PERSONNEL RELATIONS NBC -AFTRA World Pact Sets Replay Precedent NOW A precedent -making agreement was reached last week between NBC and the American Federation of Television & Radio Artists providing for payment to tv perform- $ AVAILABLE! ers of additional fees when recordings of their pro;rams are re- played on tv in cer- Brochure Containing tain foreign countries. The agreement, announced last week by COMPLETE DETAILS OF Donald F. Conaway, national executive secretary of AFTRA, and Alfred R. Stern, di- WVET'S EXCLUSIVE, rector of international operations for NBC, rPHENOMENALLY SUCCESSFUL divides the world into five tv areas -The British Isles and Cyprus; Free Europe; MR. CONAWAY MR. STERN TOP VALUE STAMP and the Isle of Madagascar; the Far Africa 150% East and Latin America. The fee to be paid in the agreement will apply up to fees in the U.S. the performer is dependent upon the number of the minimum AFTRA PROMOTION PROGRAM upon the per- of tv sets in each area, and it is estimated The agreement is conditional i i the fees and does if the recording in which he appeared is former agreeing to accept that per- For Information in all areas, he would receive 45% not prejudice or affect the right of any re- played Contact: BILL SCHUBERT of the original payment. The area embracing former to reject the payment provided and way the British Isles, for example, where the to arbitrate. This provision opens the heaviest saturation of sets exists, would be for high -priced talent to bargain for fees in in the agreement. rated a 20% of the original fee. excess of those stipulated WVET Fees are retroactive to June 18, 1957. AFTRA now is expected to try to reach The agreement is for two years, running similar agreements with CBS and ABC. It RADIO from September 1958 to September 1960, is believed that the union concentrated or the expiration of the Network Television initially on NBC because that network re- ONLY Station In The Nation Code (contract), whichever is later. portedly has been the most active in expos- It was pointed out repayment fees covered ing records of its U.S. programs abroad. That Gives TOP VALUE Stamps! 17 CLINTON AVE. SO. NLRB Hearing on Videotape Wednesday to discuss the union's proposal ROCHESTER 4, N. Y. the pact ex- Held Up for AFTRA Negotiations for a new contract to replace piring on Nov. 15. Network negotiators 1111.41 A National Labor Relations Board hear- were reported to be highly dissatisfied with v- ing on a petition by the American Federa- the union's "excessive" demands, including of Television & Radio Artists to hold a basic 10% wage increase and other pro- an election among performers to select a visions [PERSONNEL RELATIONS, Sept. 29]. single union in the videotape commercial The networks have not as yet offered coun- field was adjourned last Tuesday for a period ter- proposals. Negotiation sessions are sched- COMMUNICATIONS CENTER of approximately two weeks. uled today (Oct. 13), tomorrow and The decision to adjourn the hearing was Wednesday. OF THE WORLD agreed upon by various parties concerned the new in order to permit AFTRA to resume its Judge Refuses to Dismiss Move negotiations with networks and the tran- To in N.Y. scription industry on a new contract. Validate Trust Funds AFTRA s petition for an election is being A decision denying either dismissal or opposed by the Screen Actor's Guild, the postponement of the petition of trustee 444 Screen Extras Guild and the three tv net- Samuel R. Rosenbaum for a court determin- works. ation in support of the validity of the Music MADISON The hearing was conducted for eight days Performance Trust Funds was handed down BLOCKFRONT: 49th to 50th STS. during which personnel from the various last Wednesday by New York Supreme unions and networks gave testimony [PER- Court Justice Henry Epstein. SONNEL RELATIONS, Oct. 6]. NLRB ex- Justice Epstein's ruling came on a motion aminer John J. Carmody has been collecting by a group of defendants, asking the court the testimony, which will be forwarded to to refrain from acting until final determina- the board in Washington for a decision. tion of lawsuits brought against the trust AFTRA and the networks met last funds in California. The defendants included 40 New York musicians, nine record manufacturers and 13 tv film distributors. ON THE SPOT RECORDING Trustee Rosenbaum's petition, in effect, asked the court to rule whether he was per- 3900 SQ. FT.

Where you go, Mini - forming a valid job in the administration of tape goes, with Its the trust funds. The trust funds are set up TOWER FLOOR own power and precision recording unit under the laws of New York State but OFFICES AVAILABLE in one compact aluminum case. Sports, their legality has been challenged, largely crime, special events by a group of dissident west coast musicians Unsurpassed panoramic view from Madison ..no other recorder who Avenue's tallest building. Windows on all 't.m. can do the job of formerly belonged to the American four sides. Completely modem, air con. reg. Minitape. Quality Federation ditioned. Present tenants Include leaders equal to finest AC- of Musicians. In the world of industry, commerce, pub- FULLY TRANSISTORIZED operated units. Get Justice Epstein observed that "various s [Biting, advertising, broadcasting and for- LIFETIME BATTERY all the facts about Minitape today! eign affairs. FLAT TO 10,000 CYCLES aspects of this matter have been sent up for Information: Ed Rindflelseh, MU 5-7000 STANCIL - HOFFMAN CORP. and down the judicial ladders of California" 971 N. Highland Ave. Hollywood 38, Calif. and there "is no compelling or even persua- sive reason to force the trustee to submit to

BROADCASTING October 13, 1958 Page 125 PERSONNEL RELATIONS CONTINUED PROFESSIONAL SERVICES the jurisdiction in California and abandon American labor." AFM is "trying to set up Richards Assoc. Now in New York the jurisdiction in New York." He added: its own private right to work clause," he "The benefits of the trusts are for all stated. Richards Assoc., Washington, D.C., pub- musicians in the country and not just those MGA also has filed charges with NLRB lic relations firm has opened a new office in California or those employed in making accusing AFM of using "coercion, duress at 10 Rockefeller Plaza, New York, man- recordings. These are undisputed facts and fraud" in obtaining signatures to the aged by Frank Zuzulo, former MBS public which weigh heavily on the conscience of the petition. The requirement that musicians relations director. President Robert K. court when the trustee brings this proceed- employed by the motion picture producers Richards stated that growing requirements ing in New York for a declaration of his join MGA does not rule out AFM members of clients in the New York area necessi- status and the validity of the trusts." so far as MGA regulations are concerned, tated the step. Mr. Zuzulo, who was with but the AFM bylaw forbidding dual union- Mutual for 12 years, most recently directed ism does prohibit an AFM member from national product publicity, merchandising AFM Tries New Tactic and promotion joining MGA. Explusion hearings against for major clients of the Ed- win Against MGA Film Pact about 100 members of AFM Local 47 C. Lee public relations organization in in New York. Fighting to regain control of musical em- Hollywood, charged with attending a meet- ployment at the major motion studios, the ing of MGA, are being held up pending a American Federation of Musicians last week court ruling on a request for a permanent Kittner Becomes Law Partner sought to upset the requirement that mu- injunction against such a hearing until the sicians employed by film producers must The Washington law firm of McKenna & legality of the bylaw can be tested in the Wilkinson become members of the Musicians Guild of last week announced that Joseph courts. M. Kittner, who has been associated with America. MGA is a new union which last the summer won an NLRB election as collective organization since 1956, has become a 30 Pages at NBC Hollywood partner. Mr. bargaining agent for musicians employed Kittner was at one time assistant chief of FCC by the major studios. Win Wage Boosts After Strike the Broadcast Bureau. McKenna & Wilkinson also reported AFM filed charges of unfair labor against Pages at NBC Hollywood won that wage in- Robert W. Coll MGA, the Motion Picture Producers Assn. creases last is now associated with the week after a strike that began firm. and the eight member motion picture com- shortly before 5 p.m. Wednesday (Oct. 8) panies with whom MGA has contracts, ac- and was ended shortly after 5 a.m., Thurs- cusing MGA and the companies of violating day. Tuhy Services in Washington the National Labor Relations Act by at- Under a verbal agreement reached by Funeral services were held last Tuesday tempting to force musicians to join the NBC and NABET after an all-night session, (Oct. 7) for Washington radio -tv attorney guild illegally. the pages, who had been getting $225 a Stephen Tuhy Jr., 50, who died of leukemia Concurrently, nearly 500 musicians em- month, will now receive $238.33 a month Oct. 3. He had been in poor health for ployed by the major studios, almost half the to start, going to $273 after six months. some months and had not been active in number who voted in the NLRB election of Senior pages, now getting $240 -$250, will his practice for about two months. Mr. studio musicians, signed a petition asking receive $281.57 as beginning wages and Tuhy began his own radio-tv practice in for another secret ballot election designed to go to $303.33 after six months. Pay for 1948 after service as an associate in the deny MGA the right to negotiate or ad- schedulers was increased from $250 to $325 Washington law firm of Hayes & Hayes minister union security provisions (requir- a month. About 30 pages are covered by from 1944. He joined the FCC upon his ing musicians hired by the companies to the new terms, which also provide vaca- graduation from George Washington U. join MGA) in their contracts. tions with pay, life insurance and retirement Law School in 1935 and was a trial attor- AFM, supporting the action of the mu- benefits. ney in the Broadcast Bureau's hearing di- sicians signing that petition, sent telegrams When the pages walked out, they set up vision when he left the FCC in 1944. He to MPPA and the individual motion picture picket lines around NBC studios and asked is survived by his wife Margaret, four companies asking them to "cease requiring other NABET members to respect them. daughters and a son. membership in MGA as a condition of em- The technical crew, however, stayed on the ployment'. job until 5:30 p.m. to put on the initial Attorney Young Is Heart Victim Noting that the union security clause is broadcast of the Milton Berle Show before customary in union contracts, Cecil F. Read, joining the walkout. Verne R. Young, 48, Washington com- since 1935, died 4 chairman of MGA, declared that if AFM is This was the only live program originat- munications lawyer Oct. successful in upsetting MGA contracts with ing from Hollywood that evening. Super- after a heart attack. Burial was last Tuesday the motion picture studios, it would open visory personnel got the network's filmed (Oct. 7) in National Memorial Park, Falls the door for others to eliminate these pro- and taped shows on the air without notice- Church, Va. Mr. Young, a native of Rush- visions and that would be "very bad for able mishap. ville, Ill., joined the old Federal Radio Com- mission in 1931. He left in 1935 to associate in law practice with Philip G. Loucks. The firm is now Loucks, Zias, Young & Jansky. Mr. Young received his law degree from the Washington College of Law (now part of American U.), in 1935. He leaves a widow, Anne, and two children.

PROFESSIONAL SERVICES SHORTS General Artists Corp.'s GAC-TV named by Mike Stokey Enterprises to represent United Press International producer's Pantomime Quiz series for network sales. Also agreed upon: that Mr. Stockey turns over to GAC-TV all pro- Facsimile Newspictures and grams and program plans for development and that GAC in turn will assign Mr. Stokey several of its ideas for execution. Besides United Press Movietone Newsfilm Pantomime Quiz, Mr. Stokey has packaged Stage Action and Author, Author. Build Ratings lj Herold Radio & Electronic Corp., Mount Vernon, N. Y., names Samuel Weiss & Assoc. as public relations counsel. Page 126 October 13, 1958 BROADCASTING AWARDS

WAIR, WGAI Each Get 5 Awards ton for sports reporting. AWARD SHORTS KNX awards went to Frank In N. C. AP News Competition In radio, Dr. Emanuel Rosenberg of Bogota, Colom- Goss for newscasting, Roger Sprague for bia, S. A., and William Nelson Goodwin WAIR Winston -Salem and WGAI Eliza- news writing and Tom Harmon for sports Jr. have been selected to receive Howard beth City, both North Carolina, received reporting. KABC was honored for the most N. Potts Medals from The Franklin In- in five of the in the awards eight categories aggressive news policy; KHJ's award went stitute. Dr. Rosenberg invented Cross-Field AP Broadcasters Assn.'s an- North Carolina to Virgil Pinkley for his news commentary; Generator, and Mr. Goodwin invented the nual news competition, it was announced KLAC got its award for Listen, L.A. and photoelectric exposure meter, more popular- last week. KMPC's trophy was for outstanding news ly known as "applause- meter." Mr. Good- WBBB Burlington has the next most reporting by an independent station. win, retired, is retained by Weston Corp. honored news department received -it as consultant. categories. The list ci- awards in three of Fund for Republic Tv Awards tations: WJBK Detroit's Standard News With lac To This Season Comprehensive news: Superior, WIST Total $14,000 LeGoff (Mon.-Fri. at 11 p.m.) named "best Charlotte (Jon Holiday); Excellent, WEGO The Fund for the Republic will award a local regularly scheduled newscast" in first Concord (J. Norman Young); Meritorious, total of $14,000 in prizes for the best tv Annual Michigan Associated Press Awards WAIR (Larry Patrick); Honorable Men- programs dealing with a topic related to competition. tion, WEED Rocky Mount (Bill Anthony). on the commercial air- freedom and justice Doris Ann, NBC -TV public affairs dept. State -local news: Superior, WIST (Jon Oct. 1 of this year and May waves between producer since 1951, named "outstanding Holiday); Excellent, WSTP Salisbury (Russ fourth annual competition 31, 1959. The professional woman of the year" by Busi- McIntire); Meritorious, WAIR (Larry Pat- for the Robert E. Sherwood Awards was an- ness & Professional Women's Clubs of met - rick); Honorable Mention, WGAI (Jack 8) by Robert M. nounced Wednesday (Oct. tropolitan New York. Aulis). Hutchins, the fund's president. Commentary: Superior, WBBB (E. Z. Entries must be submitted to the seven - WITN (TV) Washington, N. C., has won Jones). man panel of judges by June 5, 1959. There award for outstanding promotion on NBC Women's news: Superior, WAIR (Lois will be a minimum of three and a maximum major league baseball in competition be- Kansler). of seven programs named, the money di- tween all NBC stations from Pennsylvania Farm news: Superior, WWNC Asheville vided among the people responsible for the to Florida. (Scotty Rhodarmer); Excellent, WGAI program on a basis determined by the (S. A. Tuten). jurors and the winning network or station ABC -TV's live program, "Stroke," and CBS - Documentary- special events: Superior. receiving a citation. Kinescopes or films of TV's film presentation, "Hemo the Magnif- WBBB, (E. Z. Jones); Excellent, WGAI programs nominated must be available. icent," have won 1958 Howard W. Blakeslee (Jack Aulis); Meritorious, WRNB New Handling the nominations is Sylvia Spence Awards of American Heart Assn. for out- Bern (George Shriver); Honorable Men- Assoc., 527 Lexington Ave., New York. standing reporting in field of heart and cir- tion, WEED (Bill Anthony). Phone Plaza 5-2584. culatory diseases. "Stroke," one of Medical Sports. Superior, WBBB (Morty Schaap); Excellent, WAIR (Jim Wayne); Meritori- ous, WEGO (J. Norman Young); Honor- able Mention, WGAI (Jim Woods). News coverage: WBT Cup, WAIR. Ex- October 13, 1958 cellent, WGAI. Meritorious, WPAQ Mount Airy. Honorable Mention, WFLB Fayette- ville. Honorable Mention, WBMA Beaufort. Dear Broadcasting Executive:

KRCA The business of buying and selling Badio and Television time is based, to a tre- (TV), KTTV (TV), KNX mendous extent, on integrity. Outside of Wall St.. there is no other business existing Take Three News Awards Apiece where such a tremendous volume of business is transacted with such little paper work. or so few contracts. KRCA (TV), KTTV (TV) and KNX are the outstanding news stations of the Los It is not unusual for millions of dollars of business to be placed monthly all over Angeles metropolitan area, according to the the Nation and contractual paper work follows months later. In some instances. Radio and Television News Club of South- the actual broadcasting has been completed before the parties involved have received the individual ern California, which a fortnight ago pre- the contractual papers. For this reason, the integrity and honesty of involved is a necessity. When you run into a man who has an exceptional reputation sented each of the trio with three Golden for honest dealings over a period of twenty years or more, you have a very solid Mike awards. KNXT (TV) received two of and valuable citizen. the 15 awards presented at the club's annual dinner at the Hollywood Plaza and KABC, The man involved in this matter has unusual contacts generated over many years. KHJ, KLAC and KMPC got one award His word is as good as his bond and any station owner, or representative organization or agency would be benefited immeasurably by having this individual as a each. representative. In tv, KRCA received a station award for its Pathway series, with individual He is familiar with Radio, Television and has had experience in Print, having sold awards to Jack Latham for newscasting Trade Magazine advertising many years. His loyal friends in the business are legion. and Gene Barnes for newsfilm coverage. He isn't looking for any fabulous salary -just a livable wage and many of today's representatives could use this man to teach the young green (and we do mean KTTV's awards were for most aggressive green) salesmen who are coining into agencies daily. news policy, news reporting by an independent station and to George Putnam for Certainly, someone can use his entree into all major agencies and his wealth of news commentary. KNXT's awards went to experience in either a counseling or supplementary sales position. Irwin Rosen for newswriting and Gil Strat- If you have any ideas. drop a line to

BROADCASTING K E L L Y BOX # 283G IS WASHINGTON, D. C.

C O M I N G

BROADCASTING October 13, 1958 Page 127 AWARDS CONTINUED EDUCATION

Horizons series telecast April 27, 1957, and tion awards for "best regularly scheduled Florida Gets Three ETV Outlets "Hemo," part of Bell System Science Series sports program in Michigan." Within Weeks; WFPK -TV on Air shown March 20, 1957, received citations and $500 honorariums. KITE San Antonio presented with Award October starting dates have been an- of Achievement for special events coverage nounced for two Florida educational sta- Austin Grant, CKLW- AM -FM -TV Windsor, by Texas Associated Press Broadcasters tions. WUFT (TV) Gainesville ch. 5 is Ont., newscaster, has received 1958 Elec- Assn. Citation is for KITE's "fast reporting due to commence operations today (Oct tronics Institute Award for "outstanding of San Antonio loan company hold -up." 13); WEDU -TV Tampa ch. 3 is scheduled newscasting in aviation, science, space to be on -air by the month's end. WJCT (TV) travel and allied fields of electronics." WCAO Baltimore has won American Can- Jacksonville ch. 7 has been airing educa- cer Society's Golden Sword Award for "out- The Branham Co., N. Y., station- newspaper tional programs since Sept. 10. As the sta- standing service on year- around basis in representative, has announced that Patricia tions begin regular programming they will interest of cancer control." This is second become affiliated with the Ann of. Dallas and National Educa- Mueller Arnold Norman consecutive year that WCAO has received Jr. of Little Rock, have been awarded tional Television Network (Educational Tv award. & Radio Center, Ann Arbor, Mich.). $1,000 each in scholarship competition Educational - noncommercial WFPK -TV sponsored by Branham among secondary Jack LaLanne, physical culturist and m.c. school students who are children or grand- Louisville, Ky., also commenced operations of physical education program over KGO- on ch. 15 last month. children of employes of Branham- represent- TV San Francisco, received first annual ed newspapers or stations. Miss Mueller is "Farrallone to San Francisco Paddle-Board" Experts Laud Tv daughter of Nicholas J. Mueller, film direc- Educational award for his Sept. 26 feat which took him As tor of KRLD -TV Dallas, and Mr. Norman from rocky islands 28 miles off the coast New Medium of Opportunity is son of Arnold Norman Sr., advertising to Phelan Beach, San Francisco. The importance and potential for good of salesman for the Arkansas Democrat in educational television was underscored by Little Rock. Lowell Thomas, star of CBS -TV's High Ad- two educational tv experts in a seminar at has received Kansas State College. Marshall Wells, WJR Detroit farm editor, venture with Lowell Thomas, first of Adventure Award presented Dr. H. K. Newburn, head of the Educa- presented with top awt rd in farm category Giants by Argosy magazine, as "the voice of ad- tional Radio and Television Center at Ann in Michigan Associated Press Broadcasters venture world." Arbor, Mich., noted the importance of the Assn. first annual news competition. Cita- to the medium as a transmitter of "educational ex- tion was awarded to Mr. Wells for "con- Frederick, Md., has been given periences" to people of all ages. He urged ducting Michigan's best regularly scheduled WFMD Certificate of educators to utilize farm program." Army Chemical Corp this tool as efficiently Achievement for patriotic service "con- as possible. Bob Reynolds, WJR Detroit sports director, tributing to the accomplishment of the mis- Charles Hettinger, supervisor of television cited by Michigan Associated Press Broad- sion of the United States Army Biological education for the Pittsburgh, Pa., public casters Assn. in first annual news competi- Warfare Labs, Fort Detrick, Md." schools, emphasized the power of tv and stated that in some areas television instruction is better than regular instruction. "The medium that can transmit the screams and wiggles of an Elvis Presley can also broadcast the best of thought and deed," Mr. Meet Me in St. Looie-Looie Hettinger declared. Sales Promotion Audience Promotion Merchandising - - - Michigan U. Making News Series Publicity - Public Relations - Competitive Media Promotion - Trade Paper Advertising - A radio series featuring 12 prominent persons connected with news and its dis- pensation is being produced by the U. of These are the top subjects to be studied in depth at the third annual BPA Michigan's noncommercial -educational Seminar at the Chase Hotel in St. Louis, November 16 through 19. Most WUOM (FM) Ann Arbor. The programs, of the top broadcast promotion brains in the industry will be bustin' with to be completed next spring, are made with ideas for stations big and small, in big markets and small towns, radio and a $3,100 grant -in -aid from Educational TV. Television & Radio Center and National Assn. of Educational Broadcasters. Among If you've got a stake in broadcast promotion, you'll want to meet us those taking part: James C. Hagerty, Presi- at the Chase. dential press secretary; Walter Cronkite, CBS -radio -tv commentator; Mike Wallace, Full and partial registrations are available now. You can inquire at BPA ABC -TV personality, and Drew Pearson, Headquarters, 190 State Street, Chicago, for information on individual radio-newspaper columnist sessions. EDUCATION SHORTS TEAR -OFF COUPON AND MAIL WNYC -AM-FM New York is presenting two college courses for credit in cooperation with Queens College, School of General Mr. William E. Pierson Broadcasters Promotion Assn. Studies this fall. Course in "Contemporary 190 N. State Street BPA European Drama" is being given on Mon- Chicago 1, Illinois day, Wednesday and Friday (3 -3:30 p.m.) and another, "The Enjoyment of Music," on Please reserve places for me at the BPA Seminar at the Chase Hotel, Tuesday and Thursday (3 -3:40 p.m.). St. Louis, Missouri, November 16 through 19. My check is enclosed for full Fordham U. announces that its campus sta- registration -436.00. tion, WFUV -FM, has inaugurated regular transmission of stereophonic broadcasting by means of fm multiplex. Station will pro- I will make my own hotel reservation. gram 10 hours per week of stereo during October and November, according to university officials. Page 122 October 13, 1958 BROADCASTING PROGRAMS & PROMOTIONS

WDGY D.J. Signs With Lakers r .... Fans of Dan Daniel, d.j. at WDGY CATCHING UP Minneapolis, Minn., can watch him perform Westinghouse Electric Corp. - STRA;GHT SHOOTIN' this season in a different role than they are which claims to be "first with the fu- accustomed to hearing on radio. WDGY ture" -last week took a cue from E. I. has announced the signing of their 6 ft. 41 DuPont de Nemours Co., sponsor of in. personality to a contract with the Minne- DuPont Show of the Month on CBS - apolis Lakers professional basketball team. TV. Westinghouse on Oct. 6 began Currently touring northwest cities in exhibi- previewing tonight's (Monday) sched- tion games, Mr. Daniel will continue his uled "Bernadette" ( Westinghouse- daily 7 to 10 p.m. program on WDGY and Desi lu Playhouse, CBS -TV 10-11 expects to reach regular season games in p.m.) in 21 cities in cooperation with time to play in the last quarter. Mr. Daniel's local stations. Westinghouse Con- basketball experience consists of two years sumer Products Div. hosted the party - of service ball while stationed in Manila, previews, arranged jointly by Westing- NEW P.I. house, its agency, McCann -Erickson, Yes, straight shootin' with HIGH POWER right into 365,000 and its wholly -owned public relations television homes in the heart of KXJB -TV Covers Rally for State affiliate, Communications Counsellors Mid -America's agricultural and in- markets. WREX -TV has in- State -wide television coverage of an out- Inc. dustrial DuPont earlier this season started a creased its power to 229,000 watts door Family Rosary Crusade prayer rally and 114,000 watts "preview system" whereby local tv edi- E.R.P. video at Valley City, N.D., Sept. 14, was pro- E.R.P. audio. Now, the sales power vided by KXJB -TV Valley City for the tors could catch the dress rehearsal on of WREX -TV spans market portions the day before of over 30 counties in Southern North Dakota Broadcasting Co. network, closed -circuit hookup CBS-TV aired the 90- minute live pro- Wisconsin, Northern Illinois and which also includes KXMC (TV) Minot, Eastern Iowa. KBMB -TV Bismarck and KDIX -TV Dick- duction of Mary Chase's Harvey. inson. Letters received by the stations after Westinghouse's system differs in that show Represented by H -R Inc. the 90- minute telecast indicated that the it tandems filmed prints of the different rally was seen in 43 of the state's 52 around the country at times. ABC -CBS counties, NDBC reports.

WMAQ, WNBQ (TV) Boost Science D'Arcy Honors U. of Mo. School WREX-TV CHANNEL' ROCKFORD A six-week series of educational science D'Arcy Adv. Co., St. Louis, is distributing 3 programs through the facilities of WMAQ to the trade a momento marking the 50th and WNBQ (TV) Chicago, effective Oct. 5, anniversary of the U. of Missouri's School has been announced by Lloyd E. Yoder, of Journalism, claimed to be the world's NBC vice president and general manager of pioneer. The agency points out it long has the stations. Under the title, Science Calling, recognized the specialized training of the the Chicago Board of Education and area school and that U. of Missouri this year is colleges and universities will cooperate with teaching advertising principles at classroom the stations to present several hours of radio- level, aided by lectures by agency represent- tv programming each week to the subject - atives. D'Arcy also claimed many graduates on special and regularly -scheduled pro- among its personnel and noted "We have grams. The campaign runs through Nov. 15. profited by this close association, which is the indicative of the agency's interest in further- Home Run Guesser to Win Prize ing advertising education and development Baseball World Series was the basis for a of future generations of advertising men and t listeners' contest promoted by WIBG Phila- women." delphia. Listeners were asked to submit answers to the questions "Who will hit the WPTR Joins C. of C. Campaign Half first home run in the 1958 World Series, in With WPTR Albany, N. Y., contributing what game and in what inning?" Entries personnel and facilities the Greater Albany were to be postmarked by noon Wednesday, Chamber of Commerce enrolled twice as Hour Oct. 1. The contest winner has the choice many new members in a one -day member- of receiving a Bulova men's or women's ship drive on Sept. 23 as were enrolled in G. watch. In case of ties, WIBG will conduct three -day drives in previous years. a run -off contest. Publicity was given the WPTR assigned its four two-way radio contest by the stations "Fun Five" person- news cars and personnel to the chamber's alities: Bill Wright, Doug Arthur, Tome recruiting teams. After new members were "Rounr L. Donahue, Joe Niagara, and Hy Lit. enrolled, the station broadcast their names and offered congratulations. The recruits also were interviewed briefly by newsmen in the field. "It's clairvoyant. It's WDSU -TV Mails Scented Cards revealing. It's even STARK HOWARD E. WDSU -TV New Orleans has sent speci- sexy. Go to your nearest FINANCIAL CONSULTANT BROKER AND ally treated greeting cards to advertisers and bookstore and tell 'em STATIONS RADIO AND TELEVISION agencies to announce its latest share -of- Groucho sent you." audience figures. The card's cover displays - GROUCHO MARX MTN STREET 5-0110E a banquet with the caption "Sweetest bou- 50 EAST ELD012200 at your bookstore 22, N.Y. $3.95 NEW YORK quet you can pick ..." Inside, a fold -out section of "blossom" contains percentage CRITERION BOOKS, INC. figures for five different time periods. To help give the scent the i timebuyers cards are perfumed. BROADCASTING October 13, 1958 Page 129 PROGRAMS & PROMOTIONS CONTINUED

New WOV Symbol Keynotes Agency Collection Contest A " WOVBUG" contest offering a trip to Rome to the advertising agency person collecting the most WOVBUGS, cartoon figure recently adopted as the symbol of WOV New York, was launched by WOV yesterday (Oct. 12). WOVBUGS ( "rhymes with lovebug ") are imprinted on all WOV advertising, letterheads, calling cards, promotion brochures, availability sheets, etc., and agency people collecting the largest numbers will win prizes -28 in all. Contest runs from Oct. 12 to Feb. 12, WOV announced, pointing out that each date is "a holiday of special significance to one of the two groups reached by WOV broadcasting. For the Italian it's Columbus Day and for the Negro community it's Lincoln's Birthday and Negro WHITE COLUMNS, home of WSB -TV Atlanta, was constructed in miniature (above) History Week." Second prize is a 14-day for that station's 10th anniversary parade down Atlanta's Peachtree St. Sept. 30. An West Indies cruise; third is a 1959 Royal estimated 220,000 persons turned out to cheer WSB -TV's marching preview of its portable typwriter, next 10 are Helbros fall season programs. The parade floats featured station personalities, visiting celeb- wrist watches and the next 15 are Italian rities, national organizations and musical groups. Celebrities included Jackie Cooper glassware and ceramics. Contest brochure of People's Choice, Richard Carlson of MacKenziés Raiders, Keith Larsen of North- offers a tip to contestants: "the more writ- west Passage, Kenneth Tobey and Craig Hill of Whirlybirds, Tim (Kingfish) Moore ten information you request and the more of Amos and Andy, and orchestra leader Skitch Henderson. National participants times you call in your WOV representative, were MGM -TV, CBS -TV, ABC-TV Films, Buick and RCA. WSB Radio broadcast the more WOVBUGS you'll receive, plus live as its float moved down the parade route. WSB -TV filmed the entire parade to a richer understanding of two great markets show the following night. Serving as parade chairman was Jean Hendrix, assistant (Italian and Negro) in Metropolitan New to the general manager of WSB -TV and the station's film buyer. York."

KMPC Issues Football Guidebook series were flown in from Milwaukee and ESP Wows Listeners on WAVI given as favors along with the World Series KMPC Los Angeles, which last spring ESP stands for extra -sensory perception, prepared and distributed "A Housewife's issue of Sports Illustrated. WFBM account executives, acting as con- which includes among other possible phe- Guide to Baseball," has released a second nomena the concept of mind -reading. Can publication entitled "Football -From the cessionaires, served more than 1,000 hot - dogs, 1,200 hamburgers, 700 boxes of pop- one's "thought waves" be read by another Ground Up." Listeners can obtain copies person? WAVI Dayton, Ohio, on its morn- KMPC. corn, 1,300 bags of peanuts and an un- free of charge by writing to ing BW Show, holds experiments to see is reported amount of liquid refreshments. According to the authors, the booklet whether ESP might just be fact. So far, re- designed to help the average fan follow foot- ports the station, one lady has won the on WCBS to Start Marketing Plan ball games with a reasonably bright look twice per morning ESP contest four times. is a his face. They report that "football WCBS New York is formulating plans for The contest consists of "BW" holding a pic- pastime in which one team does its best to a new food and grocery merchandising ture of a person, place or thing to his micro- as as this deceive the other team. And long campaign to be known as the "Total Mar- phone and requesting listeners to call in the deception works or doesn't work someone keting Plan," according to Sam J. Slate, object's identity without benefit of further has failed to understand exactly what the general manager. The merchandising plan, clues. Each ESP contest has brought in over play was all about. A lot of the fun of foot- scheduled to go into operation in several 150 calls, states WAVI. ball is in trying to figure out what is hap- weeks, is designed to attract new customers pening or what ought to have happened. and win stronger identification for groups Adults Get Own Tv Record Hop That's where this booklet will come in of grocery stores and products in the greater A televised record hop for adults started handy." KMPC's guidebook contains rules New York area. Oct. 4 on WAKR -TV Akron, Ohio, spon- of the game, glossary of terms, illustra- Known also as "TMP," the plan will sored by Co-op Supermarkets of Akron for tions and the Los Angeles Rams' game cover store participation through promotions schedule. a 13 -week series. The Co-op Ballroom within the premises, plus WCBS support show, featuring songs popular in World WFBM -AM-TV Host Series Party through on- the -air announcements, news- War II years, gives adults the opportunity paper advertisements, and special radio 1,000 clients, agency rep- to dance in front of the cameras. Charlie Approximately programs. WCBS has not yet set the mini- and state officials, and Greer, WAKR -TV d.j., is host for the series. resentatives, city mum buy for sponsor participation. others, were guests of WFBM-AM -TV In- Guest personality at the premiere party was second annual "World Al Alberts of the Four Aces. The tv pres- dianapolis at their WMHE (FM) Schedules Orchestra Series Party" during the first two games of entation is produced by Co -op's ad agency, The Stalker Agency of Akron. the series, Oct. 1 -2. WMHE (FM) Toledo, Ohio, has an- held in a downtown In- nounced it will entire subscrip- The two parties, broadcast the Miami Love Life dianapolis ballroom, started with films of tion concert series of the Toledo Orchestra on WCKR past World Series games and a discussion this season. The total of five concerts will Sex, love, engagements and marriage of this year's opposing teams between ex- originate from the Peristyle of the Toledo are some of the personal problems aired major league umpire Harry Giesel and Museum of Art. The first concert, Oct. 8, over WCKR Miami four nights per week Johnny Hutchings, coach of the Indianapolis marked the start of the orchestra's 15th sea- on the station's Love and Marriage program. Indians, and moderated by WFBM sports- son and the first year that its entire series Billed as "armchair psychiatry . . . viewed will be a offered WCKR caster Tom Carnegie. Baseball fans broadcast. The broadcasts include radio listeners . . ." the the games from Milwaukee on 10 tv sets performance of "Amahl and the Night Vis- show revolves about "nationally -known mar- and a special large screen set on the ball- itors" by the original NBC -TV cast on riage counselor" Samuel Kling who re- room stage. First day programs of the Dec. 5. ceives listeners' love confficts over the Page 130 October 13, 1958 BROADCASTING In the Syracuse Market phone and tapes the conversations for re- broadcasting. WCKR reports that Mr. Kling WSYR's COVERAGE is "one of the few marriage counselors in the country to be listed in Who's Who in the U. S." EQUALS THAT OF KDAY Honors Californians NEXT TWO STATIONS* To laud "courage, honor and all the qualities of an outstanding Californian," The amazing coverage superiority of \VSlll is KDAY Santa Monica has announced a new illustrated by these facts: public service award: "The Californian Award." KDAY's first winner of the gold It reaches 80% more homes than the No. 2 medallion award, according to the station, station in Syracuse. was Jack Muller, a Southern Pacific Rail- road signal maintenance man, who dragged Its weekly circulation is as great as that of a young housewife from the path of an on- stations 2 and 3 combined! coming train after her car had stalled on That's probably because WSYR attracts the adult, the tracks. able -to -buy audience by high quality programming in all major areas of entertainment and public KDAL Publishes Music Guide service. KDAL Duluth, Minn., reports that it N B C in Central New York furnishes local music stores with weekly Nieteee Represented Music Guides, four -page pamphlets cut in Coo Nationally by semi" Ne. 7 the form of a 45 rpm record. All area rec- HENRY I. CHRIST/A. CO ord stores are surveyed each Wednesday morning, according to KDAL, and by that ::.....: afternoon each store is supplied with Music Jt.áaa Guides, personalized with their firm name, ;P7tr,`+% j_ and listing the top 30 singles and top 15 5 KW SYRACUSE, N. Y. 570 KC Ip's as gathered by that day's survey. The Music Guide also lists the KDAL music shows, their times and personalities. Says KDAL: "Success of this idea is measured by the increasing number of Music Guides each store requests with each passing week."

WJZ -TV Covers Baltimore Books Not wishing to overlook the present viewers of juvenile shows and future viewers of adult programs, WJZ-TV Baltimore has announced that it has distributed over 20,- 000 handsome red book covers to local school children. The covers picture WJZ- TV personalities Buddy Deane and Jack Wells as well as mention the station's new fall lineup of shows -both children and adult.

Tags Introduce KXOK D.J. Here is radio's most sparkling "quickie" interviews with Stars of Tags with shoestrings attached were used one minute package! B'way and Hollywood. YOU ALSO by KXOK St. Louis to promote the arrival The Showbiz Beat ... full of fun RECEIVE FREE PERSONALIZED of the station's new d.j., Jack Elliott. The OPENINGS AND CLOSINGS Iden- is taped while tags announced that Mr. Elliott "starts on a and color. SHOWBIZ tifying your STATION and /or shoestring . . . Monday Sept. 22." Tags reporters our B'way and Hollywood SPONSOR. were mailed to ad agencies in St. Louis; exchange over long- distance gossip Programming of this colorful retail record stores distributed the tags with beeper phone. -fun purchases, and a model handed out more packed package starts October 20- These reports are done in 30 sec- íF YOU ORDER THIS PACKAGE than 6,000 tags at major street intersections. ond packages so you can insert 15 Mr. Elliott's show is from 6 to 9 a.m. week- NOW YOU WILL RECEIVE FREE second spots in front and back -for 20 days and Saturdays from noon to 3 p.m. -ONE WEEKS SERVICE! (Oct. a FULL ONE MINUTE PACKAGE! thru Oct. 26th). A minute tape is sent to you And -the cost: You can have this WBAL -TV Begins New Farm Show 30 every Monday morning-with 60 package exclusively in your market Beyond the City Limits, a fifteen -minute colorful "gossip" items -PLUS some for the LOW weekly cost of $10! farm newsreel program produced and narrated by WBAL-TV Baltimore Farm Direc- WIRE PHONE WRITE tor Conway Robinson, began Oct. 4 and will continue each Saturday evening on kenny a. green, pres. the ch. 11 outlet. This "local" farm newsreel show will include "agricultural cov- the SHOWBIZ beat erage as well as human interest stories and a week -end weather forecast," accord- P. O. BOX 14 WEbster 2 -3540 TULSA, OKLA. ing to WBAL -TV.

BROADCASTING October 13, 1958 Page 131 PROGRAMS & PROMOTIONS CONTINUED

Gobel Feature in 'Tv Guide' a family into which a mentally retarded To Promote Color, Stereo Show child is born." VTR KICKOFF The second WMAR -TV medical adven- RCA and its NBC -TV -NBC Radio sub- ture, to be presented on alternate Satur- Through videotape, a 29- station network is sidiaries Oct. 21 will call upon Tv Guide days by the Baltimore City Medical So- each Sunday presenting a live- subscribers to participate in an experiment ciety beginning Oct. 11, will be Medicine quality, 45- minute digest of a South- west Conference designed to demonstrate its compatible '58, a program which is going into its fifth football game played color and stereophonic sound. season. In the past this show has "explored the afternoon or night before. The Oct. 18 Tv Guide will include a four - fifty different aspects of medical treatment" The videotaped Game of the Week, page color gatefold (21 x 71 inches) through the knowledge of over 100 experts. which started with a trial run Sept. 13 showing the bottom half of a tv screen and Twelve programs are planned for the com- at KPRC-TV Houston, Tex., was a still of the Oct. 21 George Gobel Show. ing season, including inauiries into head- originated by Joe Wilkinson of Mc- At a given point in the program, Mr. Gobel aches, hypertension, tuberculosis and preg- Cann- Erickson for sponsorship by the and four models will suddenly "freeze" in nancy. Humble Oil and Refining Co. after he a pose. The announcer will ask an estimated saw the first demonstration of VTR at KPRC -TV last January. Technical 40 -50 million viewers to place the strip WQAM Lamp Burning across the bottom of their screens, thus Bright details were worked out by the KPRC- contrasting the black- and -white and color. How long, how many hours, minutes TV staff under the direction of Paul (The pose on the screen will merge with and seconds will a hurricane lama in a Huhndorff, chief engineer and opera- that depicted in the ad.) Miami radio station burn on a continuous tions manager. The first game digest The reverse side of the gatefold will show basis? WQAM Miami asked this question (Texas A &M vs. Texas Tech) was tel- viewers how to get stereo sound by placing as part of its "Hurricane Lamp Contest." ecast Sept. 21. an am radio adjacent to the tv set. A total The prize offered was an all -expenses trip The Game of the Week is voted of 107 cities will carry the simulcast. Tv for two to Panama. E. M. Altman of Ft. upon by Southwest Conference Guide will print 6.5 million copies. Lauderdale, Fla., guessed that the lamp coaches the Sunday before the game would burn for 76 hours, 15 minutes and is to be played. The station nearest WNEW Speaks Up for Candidates 45 seconds. Actually, announced WQAM the site of the game moves into the earlier this month, the lamp burned nearly stadium on Friday with four cameras. WNEW New York is airing nightly pro- six minutes longer than that. But Mr. Alt- On Saturday the entire game and pre- grams for the four qualified candidates for man was close enough to begin planning game activities are fed to the station governor of New York state, the four quali- his Panama trip. on a closed- circuit for taping. An fied candidates for senator of New York editing crew cuts the tape to cover the state and the eight qualified candidates for CHCT -TV to Celebrate Tv Week top action. Remarks by Game of the senator in New Jersey, on The People's Week commentator Kern Tips and Choice series (Sun.-Fri., 9:30 -10 p.m.). CHCT -TV Calgary, Alberta, telecast 24 crowd noise audio are dubbed on the Professional radio performers hired by the hours a day during the seven days of Ca- single tape, as are commercials and a station for the series deliver the speeches. nadian Television Week (Sept. 28 -Oct. 4). three -to-four- minute interview. The Each candidate will be represented several The station put special emphasis on com- 45- minute tape is ready for telecasting times during the campaign period and the munity activities during its week -long pro- at 5 p.m. Sundays. performers used will be rotated from night motion. CHCT-TV's present weekly live to night. production average 16 hours. During Tele- vision Week an additional 30 hours of local ABC -TV to Spark Romance Medicine Explored on WMAR -TV live entertainment were scheduled. A tele- ABC -TV will program Chance for Ro- thon project of this duration has never be- mance, which will "extend a chance for WMAR -TV Baltimore has announced fore been attempted during the six years sincere friendship to mature unmarried men two medical series for the enlightenment of that Canadian television has been in opera- and women," beginning Oct. 13 (Mon.-Fri., its listeners who desire to keep abreast of tion, the station reported. 2 -2:30 p.m.). On the program, a woman the problems and advances in this field. (or man) seeking friendship, will be intro- The Know Our Children series will begin WRGB Hosts Sponsor's Salesmen duced to three members of the opposite sex. Oct. 22 in cooperation with the Maryland The central participant will then have dates Society for Mentally Retarded Children. WRGB (TV) Schenectady, N. Y., hosted with all three and return to the program to The series will consist of four original 165 General Baking Co. salesmen and their give reactions to the three dates. dramas, acted by professionals from the families at a buffet supper and to watch the Hilltop Theatre and written by Carol rehearsal and broadcast of the company's WGTO Adds Fountain to Gardens O'Shea, depicting "the problems created in commercial on the program Seahunt. Pre- siding at the informal sales meeting before WGTO Cypress Gardens, Fla., has added and after the broadcast were Lee Barrett, a new attraction for visitors to the Cypress General Baking Co.; Robert Reid, manager Gardens. The station is maintaining as a of marketing, WGY-WRGB; John Mor- merchandising promotion a fountain in the timer BBDO; Herb Koster, WRGB an- shape of a perfume bottle which sprays a nouncer, and George Spring, manager. continuous stream of Aquamarine Spray WRGB sales. Mist, a product of Revlon Inc. Tourists who dip their handkerchiefs in the fountain soak NBC, CBC Set Program Exchange up nearly a gallon of the solution each day, WGTO reports. NBC Radio's Monitor week -end service has started (Oct. 6) broadcasting the 1:30- A -C on NBC Program 14 Years 5:30 p.m. segment each Saturday to the trans-Canada network of the CBC. Trans- Allis- Chalmers Mfg. Co., Milwaukee, has Canada network of 40 stations, in turn, marked up 14 years of sponsoring the Na- plans to make available to Monitor some tional Farm & Home Hour, now celebrating of its outstanding programming from time its 30th anniversary on NBC Radio. A story to time. Commercials on Monitor will not [MILESTONES, Oct. 6] inadvertently listed the be carried in Canada and similarly, Ca- Allis- Chalmers agency as Compton Adv. nadian commercials will be eliminated in instead of Bert S. Gittins Adv., which feeds to Monitor. handles the account. Page 132 October 13, 1958 BROADCASTING WERE to Repeat Weather Service candidates taped and filmed separate inter- KTBC Celebrates 24-Hour Service views for about 20 stations, but stayed clear inaugurate its first day of 24-hour WERE Cleveland, Ohio, has announced of each other. To it will again offer a school emergency In addition to the two gubernatorial broadcasting KTBC Austin, Tex., offered weather service initiated last year as a pub- candidates, the two candidates for lieutenant prizes to listeners for midnight to 6 a.m. if lic service during extreme weather condi- governor, and most of the candidates for they could bring to the station the "strange tions. WERE furnishes wallet -size cards Iowa's eight congressional seats attended the things" announced by program director Cac- bearing the private number of the emergency meeting and were interviewed by the broad- tus Pryor. The first person to deliver a black goat won a shotgun and first telephone in the station's news room to all casters. the per- authorized school personnel. WERE also son to arrive in a red flannel nightgown won keeps a file of the persons to call if school Colonial History on WJAR -TV a matttress. Other "things" asked for were a a diaper, a contest winner closings become imminent. Questionable WJAR -TV Providence, R. I., recently pig in bathing wearing her bathing suit, an owl and calls can be traced from the file. The station helped its viewers toward a better apprecia- a hockey puck, which was thought to be a will broadcast school weather emergency tion of their local historical heritage with a rarity in Texas, but winners turned up for reports from 6 -9 a.m. and from 8 p.m. to five -part lecture series entitled "Colonial each event. 12 midnight, as well as bulletins during the New England." Professor Robert Deasy of day and night. Providence College conducted the filmed Lucy Singles as Sophisticate WRC -TV Premieres Variety Show series which was shown on The World Around Us program. According to WJAR- "Pardon My Gloves," a film show to ap- A local, live variety show entitled Mon- TV, the films shown covered "the history pear on Westinghouse Desilu Playhouse, will tage started Oct. 6 on WRC -TV Washington. of the New England States from the earliest see Lucille Ball in her first solo tv comedy D.C., from 9:05 to 9:55 a.m. weekdays. days of colonization to the period preceding role since playing Lucy Ricardo, wife of Hosting the program designed for home- the American Revolution," including a dis- Desi Arnaz' Ricky Ricardo, according to makers is Mac McGarry, who has rejoined cussion of the Rhode Island Colony as a Desilu Productions Inc. The film is about a WRC -TV after leaving a position with sanctuary for religious dissenters. WBUF Buffalo, N.Y. sophisticated girl who inherits a prize fight- er, and will also mark the Mr. McGarry's program includes movies, 'Omnibus' Alternate Named first assignment from the Ball -Arnaz series for two of Desi interviews, records, fashion reports, enter- NBC-TV announced last week that NBC tainment suggestions, travel tips, news and and Lucy's script writers, Bob Carroll Ir. Kaleidoscope will alternate with its Omni- and Madelyn Pugh Martin. weather information. Guest on the first bus program (Sunday 5-6 p.m.), beginning day's show was District Commissioner The program, Oct. 19. as yet unsponsored, ABC -TV Schedules Detroit Show Robert E. McLaughlin to discuss plans for will be a "new departure in public affairs a 1963 World's Fair in Washington. and pictorial journalism and will also ex- ABC -TV will program Soupÿ s One, fea- plore new forms and subjects in all enter- turing Detroit comedian Soupy Sales, in WIBG Scouts for Spacemen tainment fields, from Broadway to ballet," 12 -12:30 p.m. time period effective Sat- according to Robert F. Lewin, NBC-TV urday (Oct. 18). Mr. Sales has been on WIBG Philadelphia offered 99 M -11 vice president in charge of programming. ABC -owned WXYZ -TV Detroit since 1953. Corporal Toy Missile Kits for the best answers received from listeners as to why each of them "would like to be the first person launched into outer space." The station reports that responses were received from NEMS CLARKE both children and adults and included scientific, patriotic and humorous reasons for the desire to be rocketed into the heavens. Type TRC -1 According to WIBG, answers ranged from the simple sincerity of a youngster who declared he wants to be shot into space "be- TV Color cause I would like to know what space looks like," to the reply from one individual that he has desired to leave the earth ever since Rebroadcast his engine developed trouble 683 years ago, forcing him to land here without being al- Receiver lowed to go home and see his parents. Ice Thickens at UPIBI Meeting A political workshop sponsored by United The Type TEC.1 Color Rebroadcast Receiver has been designed specifically to Press International Broadcasters of Iowa at meet the requirements for a high- quality receiver for use in direct pickup and Cedar Rapids Sept. 26 developed unsched- rebroadcast of black and white and color signals. Wed ramifications and produced page one SPECIFICATIONS stories in Iowa newspapers the following VIDEO CHANNEL Distortion _.. Less than I% two days. Output terminal 75 ohms coa ial Noise level_...... _ _. 50 db below -I O dbm Loyal Adjustable The workship sessions, to which Iowa ra- up to approximately I volt. SYNC CHANNEL peak to peak Output connection. 75 ohms, coaxial dio and television Polarity Sync stations were invited to negative Output level 3 volts. peak to peak obtain interviews with candidates public Frequency response ... To 4.2 me Polarity .... Negative for SOUND office, were spotlighted when CHANNEL MISCELLANEOUS Iowa Gov. System Separate IF (not intercarrier) Gain control Manual or keyed automatic Output level Herschel C. Loveless refused to pose for pic- Adjustable from 0 to Is dbm RF input connection 75 ohms, coaxial Output impedance 600 ohms or 150 ohms, Crystal controlled R.F. Employed for maximum tures with his Republican opponent, Dr. balanced or unbalanced and unattended operation William G. Murray. Their Frequency response ...30 to 15,000 cycles with Power supply Self -contained cool relations standard 75 -u sec daemphasis Power requirements 117 volts, 10 cycles, ISO watts started Sept. 12 when a Republican news release implied by "association" that part of the unrecovered $300,000 Greenlease kid- nap ransom money might have been used in NEM .A. IC COMPANY Gov. Loveless' 1956 campaign. Dr. Murray e O O vitno C OIIeo RAT IOM Or AMERICA later said the statement had been misin- 919 JESUP.BLAIR DR! SILVER SPRING. MARYLAND JUNIPER 5.1000 terpreted. At the Friday workshop both BROADCASTING October 13, 1958 Page 133 ELMO WILLIAMS, Academy Award winner for ed- A WEEKLY REPORT OF FATES AND FORTUNES iting of "High Noon." signed as director and PEOPLE supervising film editor for Bryna Productions' tv series based on Viking themes and legends. Mr. Williams will share directing GEORGE WILLIAM BOBETSKY, former art director at Ken- with ADVERTISERS & AGENCIES -- M. CAHAN, who will also produce 39 half- hours. yon & Eckhardt, joins Wunderman, Ricotta & Series is geared for airing next fall. JOHN M. WEILER, advertising Kline Inc., both New York. director, Manhattan Shirt DANN CAHN promoted to editorial consultant of Co., N. Y., elected to v.p. in GORDON HOFF, formerly with Leo Burnett Co., Desilu Productions, Hollywood. BILL HEATH, ed- charge of Manhattan's new appointed art director at John W. Shaw Adv., itorial manager for Desllu, elevated to super- advertising division; ROBERT both Chicago. vising film editor. TED RICH named Mr. Heath's assistant. L. LEEDS JR., marketing direc- JAMES YOUNG, tv producer formerly with Hal tor, to v.p. of marketing. Seeger Productions, and SYLVESTER CLEARY, ac- Both are board members. count executive, Sullivan, Stauffer. Colwell & magremensumegussummuan Manhattan, new to network Bayles, join Reach, McClinton, N. Y., in similar NETWORKS tV [ADVERTISERS & AGEN- capacities. CHARLES EARLE, formerly with WSAZ -TV Hunt- CIES, Sept. 15] retains two DON LEA, previously with Charles Bowes Adv., ington, W. Va., and WHN (now WMGM) New agencies, Doner & Peck Adv. York, most recently with Paramount Pictures MR. WEILER Charles Adv. to Compton Adv. as account supervisor in Los and Daniel & Angeles Corp., to ABC press information as assistant mag- office. azine editor. EDWARD A. OCHS, general Hazel Bishop PONY COSTANZO, formerly with Grant Advertis- sales manager, ing, N. Y., to Fuller & Smith & Ross, N. Y., as Y., to v.p. of cos- Inc., N. public relations executive. STATIONS Ansmanvenzawavaastmatesixos metics firm. account JOSEPH M. BARNETT JR., formerly with Fletcher D. R. J. DIAMANT, formerly MLondon. BILL PARKER, formerly WOC Iowa, appointed radio -tv director of Watten- ROBERT L. MILLER, formerly MR. PARIS maker Adv., Cleveland. Davenport, Iowa, local and print expediter for Unity Television Corp., N. regional sales manager, to PAYNE WILLIAMS joins Comstock & Co., Buffalo, Y., and other film distributors, appointed to KSTT Davenport as sales manager. TOM ELKINS, as creative writer- director on its tv-radio staff. newly- created post of traffic supervisor for KSTT air personality, adds duties of publicity Telestar Films Inc., N. Y. director. ALVIN E. JADURLUND, previously with Coffee Prod- ucts Corp. as plant and office manager, and PAUL HARRISON signed by Anso- Desilu Produc- JEROME K. McCAULEY, assistant account executive before that with Fuller & Smith & Ross Inc., to tions, Hollywood, to direct series of Ann Soth- with WMGM New York for past four years, pro- Cohen & Aleshire Inc., as Office manager. em shows, alternating with SIDNEY MILLER. moted to assistant station sales manager. Page 134 October 13, 1958 BROADCASTING JOE HUDGENS, director of promotion and as- DON BRICE named director of news and public sistant program director, KRNT -AM -TV Des affairs at KIRO Seattle, Wash. Moines for past 314 years, promoted to stations program director, replacing DICK COVEY, re- PAT PHELAN, city editor of Columbus (Ohio) Cit- signed, effective Oct. 18. GUY KOENIGSBERGER, izen, appointed news director of WTVN -TV Co- KRNT -TV promotion and creative advertising lumbus. manager, appointed assistant program director BOB SMITH, air personality, WCPO -TV Cincin- for KRNT- AM -TV. RIC DEVINE, sales service and research director, to promotion manager of nati, adds duties as d.j. on WCPO- AM -FM. as- both stations. TOM HEMPHILL promoted from KING RICHARD, previously with WRIT and WKOY sistant to production manager of KRNT -TV. both Milwaukee, joins KWK St. Louis as air GORDON GRANT, formerly on radio sales staff of personality. Inc., Radio & Tv Div. of Triangle Publications STUDS TERKEL, author, actor and broadcasting per- transferred to television sales staff of that divi- sonality, signed by WFMT (FM) Chicago, for sion in New York City, succeeding HOWARD W. gen- new Wax Museum. series, returning to radio MASCHMEIER, recently appointed assistant after 10 years. eral manager of WNHC -TV Hartford, Conn. (PEOPLE, Sept. 29). DICK VANCE, previously with WEEK -AM -TV Peoria, Ill., as air personality and salesman, to WILLIAM F. (BUD) HOUSNER, formerly sales man- KSO Des Moines as personality. ager of WPTV (TV) and WEAT -TV both West Palm Beach, Fla., to WSUN -TV St. Petersburg, JIM TAGUE, previously with KPLC -TV Lake Fla., sales staff. Charles, La., as sports director, joins KTIV -TV Sioux City, Iowa. announcing staff. FRANK RIDOLPHI, WSFA -TV Montgomery, Ala., business manager, advanced to administrative TED KASPER to WEBC Duluth, Minn. as d.j.-air assistant. personality. LOU SWEENEY, floor manager, KNXT (TV) Los HARRY NOVIK, general manager, WLIB New Angeles, promoted to sales service manager. and York, appointed to public relations advisory GORDON FRENCH, CBS Radio, named sales traf- Committee of Urban League of Greater New fic manager for KNXT. York. ARNOLD (KNIP) KNIPPENBERG, formerly with FRANCES FARMER, motion picture and television KNOX -TV St. Louis as account executive, to actress, signed by WFBM -TV Indianapolis to THE KTVI (TV) St. Louis in similar capacity. emcee weekday afternoon series of feature - length movies. PAUL T. SCHEINER, formerly with Ziv Television Programs as San Francisco account executive, DONN HOLLAND leaves WBZY Torrington for to KTVU (TV) Oakland, Calif., as account ex- WBRY Waterbury, both Connecticut, as air per- ecutive. sonality. AMPEX 351 PHIL BRESTOFF, previously with WXYZ Detroit G. HOWARD TINLEY JR., formerly program director WITH as studio manager, joins KABC Los Angeles as WIPA Annapolis, Md., to program department account executive. of WABW Annapolis as air personality. ALL NEW ELECTRONICS NORMAN CISSNA, formerly Midwest sales man- BOB NIEMAN, outfielder for professional baseball. ager for WNTA -TV Newark, N. J., to KMOX- team, Baltimore Orioles, signed as m.c. by SEE YOUR AMPEX DEALER TV St. Louis as account executive. WMAR -TV Baltimore.

H. DuWAYNE (DUKE) HANSON, formerly advertis- BECKY McCALL, previously with KATV (TV) Pine Street ing manager of Wolff, Kubly & Hirsig, Madison, Bluff. Ark., as women's director, to KFJZ -TV 854 Charter Wis., appointed account executive of WKOW- Fort Worth as executive secretary to station Redwood City TV Madison. president and v.p. and also as air personality. California LEE GAYNOR, formerly media supervisor at Dan- JOE GRADY and ED HURST to WRCV Philadelphia cer- Fitzgerald- Sample. and before that time - as early morning personality team. buyer with Doherty, Clifford, Steers & Shen - field, appointed to New York sales staff of The DALE MILFORD, KWTX Waco, Tex., weatherman, A HAZARD THAT Friendly Group of stations. Friendly Group in- to WFAA -TV Dallas in similar capacity suc- cludes WSTV- AM -FM -TV Steubenville. Ohio; ceeding WARREN CULBERTSON. WHTO -TV Atlantic City, N. J.; WPIT Pitts- NEVER SLEEPS burgh; KODE- AM -FM-TV Joplin, Mo.; WPAR, ED BONNER, KXOK St. Louis d.j., is appearing WAAM (FM) Parkersburg, W. Va.; and KMLB- in Universal -International's film, "Once Upon A daily occurrence AM-FM Monroe, La. a Horse." BURT H. NON assigned to KXOK Wash- - ington news bureau. Radio and TV Stations JOHN PIET promoted from WMNI Columbus, Ohio, afternoon news staff to assistant news di- JOEL ROSE, newscaster and announcer at WPFB i are accused of rector. Other WMNI appointments: KEN KELLER Middletown, Ohio, and host of Music from Mi- ami series as air personality and MARTIN GEER to continuity on WCKY Cincinnati, goes to WHKK LIBEL SLANDER and traffic department. Akron, as feature news personality. - PLAGIARISM ELMER D. FREE, 63. on executive PIRACY - DICK WHITAKER, in WWDC Washington, D. C., sales staff, WCAO news department, elevated to assistant program Baltimore, died following heart attack. At one INVASION OF PRIVACY director. time Mr. Free headed Baltimore advertising agency bearing his name. COPYRIGHT VIOLATION DAVE VOWELL, previously promotion manager and feature writer for Tv -Radio Life magazine. through act of station, named assistant director of public relations of REPRESENTATIVES .:.nY.TM1E::MgR:R::iOBGM KTLA (TV) Los Angeles. staff, announcer, speaker, talent, commentator, sponsor. GERALD SPINN, formerly with WBZ Boston, joins JOHN A. THOMPSON, radio WHK Cleveland as program director, replacing sales manager, Peters, Grif- IS MASTER! S. G. (RUDY) RUDERMAN, resigned. fin, Woodward, elected v.p. THE SPOKEN WORD in New York. Mr. Thompson KENNETH MAYER, news commentator for WCAU- joined PGW's radio BUT you can AM-FM-TV Philadelphia for past four years, sales staff In 1947, after association with I N S U R E joins WFBM -AM -TV Indianapolis as news man- McCann -Erickson and Ed- ager, replacing GEORGE MORRISON, resigned ef- ward Petry & Co. He holds against embarrassing loss fective Nov. 1. JOHN R. PETERSON, formerly with distinction of having twice by our unique WIMA- AM -FM -TV Lima, Ohio, as staff an- won PGW's "Radio Colonel having nouncer, joins WFBM -TV in similar capacity. of the Year," awarded annu- MR. THOMPSON ally for sales achievement. Excess Policy at amazingly low cost. DAVID N. SIMMONS, president of Simmons Assoc. Inc., New York, has reported he will remain Write for details and rates MEN WHO READ in broadcast business but has not yet announced future plans. Simmons Assoc., formed 31 years BUSIN ESS PAPERS ago by Mr. Simmons, has Closed its offices in New York. Mr. Simmons, at one time with John EMPLOYERS 48P MEAN BUSINESS H. Blair & Co.. has been in broadcast industry 29 years. REINSURANCE DAVID H. SANDEBERG resigns as v.p. and Pacific Coast manager of Avery -Knodel Inc. Mr. Sande - In the Radio -TV Publishing Field berg was previously San Francisco manager for CORPORATION McClatchy Broadcasting Co. and also Pacific all BROADCASTING is a Coast manager for Paul H. Rapper Co. 21 WEST TENTH STREET member of Audit Bureau of MO. PAUL D. CAMPBELL, formerly of J. Walter Thomp- KANSAS CITY, Circulations and Associated Business son Co.. to Venard, Rintoul & McConnell, N. Y., New York, Chicago Son Francisco, as account executive. Bash Publications 107 William us W. 100 St. Jackson s, ARTHUR W. BAGGE, midwest sales manager, Peters, BROADCASTING October 13, 1958 Page 135 PEOPLE CONTINUED

Griffin. Woodward Inc., elected director of Inc. and will locate in San Diego where cor- Broadcasting Advertising Club of Chicago. With poration has its Kin Tel Div.'s offices. PGW 10 years, Mr. Bagge for past two years UPCOMING has been midwest vice president of Station Rep- EUGENE J. TANNER, assistant controller, Allen B. resentatives Assn. DuMont Labs, to controller, succeeding GEORGE G. McCONEGNY, resigned. October WILLIAM H. MYERS, business development plan- Oct. 13: New York AP Broadcasters Assn, an- PROGRAM SERVICES ning, Harrison plant of RCA, appointed manager, nual meeting, Sheraton -Ten Eyck Hotel, market planning -special projects, entertainment Albany. BOB WOODBURN, partner in Group Productions, tube products department, RCA Electron Tube Oct. 13: Virginia AP Broadcasters Asan., annual Detroit, and formerly v.p. for sales and pro- Div. there. meeting, Hotel Roanoke, Roanoke. in Oct. 19 -15: National Electronics Conference, Ho- duction Detroit office of Van Praag Produc- CHARLES V. DICKMAN, formerly district manager tel Sherman, Chicago. tions, appointed resident sales v.p. in Chicago for Hearing Aid Div., Zenith Radio Corp., to Oct. 13 -15: Kentucky Broadcasters Assn., fall for Alexander Film Co., Colorado Springs, re- Conrac Inc., L. A., as national sales manager for meeting, Chesmotel Lodge, Hopkinsvtlle. placing W. A. HILLHOUSE, assigned to similar po- company's Fleetwood Oct. 14 -17: National Assn. of Educational Broad- sition in San Francisco. products. casters. annual convention. Sheraton- Fonte- nelle Hotel, Omaha, Neb. SOL ZECHTER, section manager in Transistorized Oct. 15: Massachusetts Assn. of Broadcasters, GEORGE R. JONES appointed administrator of Devices Lab, Government and Industrial Div.. University Club. Boston. recording operations and M. S. (MAC) HARDY Philco Corp., Philadelphia, promoted to manager Oct. 15 -19: Radio Television News Directors named national plant manager for Capitol Rec- of Devices Lab. Assn., annual convention. Sheraton- Blackstone ords Inc., Hollywood. Mr. Jones was previously Hotel, Chicago. West Coast manager for Langlois FUmusic Inc. HARVEY L. HELLERING, formerly general manager Oct. 17: Ohio Ann. of Broadcasters, annual con- Mr. Hardy has been 1946 Communications Systems, N. Y., vention, Athletic Club, Columbus. with Capitol since for Executive Oct. 17 -19: Women's Advertising Clubs, Midwest and will continue as manager of Scranton (Pa.) to ITT industrial products division as eastern inter -city conference, Sheraton -Cadillac Hotel, plant. regional sales manager, headquartering at Lodi, Detroit. N. J. Oct. 19 -21: Inland Daily Press Assn., annual ROBERT R. MALLORY, formerly staff supervisor, meeting, Drake Hotel Chicago. LOUIS E. RISNER and JACK PYLE, semiconductor Oct 20 -24: Society of Motion Picture & Tele- Air Defense Command, under AT &T's Defense vision Engineers, 84th semi- Communications Manager in Kansas City, Mo., engineering specialists, appointed by Semicon- annual conven- ductor Div., Hoffman Electronics Corp., L. A., tion, Sheraton- Cadillac Hotel, Detroit, Mich. joins Page Communications Engineers Inc., Oct. 21 -22: Illinois Broadcasters Assn., fall meet- Washington, D. C., as assistant to executive v.p. to Los Angeles and Pacific Southwest area and ing, Inman Hotel, Champaign. Central California and Pacific Northwest re- Oct. 22 -24: NBC Radio and Television affiliates Magna GEORGE CHARLES, formerly producer of NBC - spectively. Mr. Rimer was formerly with annual meeting Plaza Hotel, New York. TV's Polly Bergen Milford Electronics Corp., L. A., Mr. Pyle, with Sylvania Oct. 23 -24: Audit Bureau of Circulation. 44th Show, to Mills -Park Electric Products Inc. annual meeting, Drake Hotel. Chicago. Inc., New York television producer and packager. Oct. 23 -25: AFA, 10th district convention, Lub- in executive capacity. bock, Tev. 23 TRADE ASSNS. ENEXEMMitaMOWNOMMEM Oct. -26: High Fidelity Music Show, Wiscon- LARRY HARMON, "voice" of Bozo Clown, sin Hotel, Milwaukee. the Oct. 24 -26: AFA, third district convention, Ra- signed to exclusive recording contract by Cap- DONALD J. PLUNKETT, Capitol Records Inc., suc- leigh. N. C. itol Records. Hollywood. Contract also gives ceeds SHERMAN M. FAIRCHILD, Fairchild Recording Oct. 25: UPI Broadcasters of Indiana, fall meet- Capitol exclusive rights to characters, tv and Co., as president of Audio Engineering Society ing, Van Orman Northcrest Hotel, Fort Wayne. screen properties owned by Larry Harmon Pro- for new year. Other officers named at 10th Oct. 25-26: AWRT, Pennsylvania conference. ductions Inc., which can be adapted to records. New York included H E. Erie. annual convention in Oct. 27-28: AAAA, eastern region's annual meet- ROTS, RCA, central v.p.; HERBERT E. FARMER, U. of ing, Biltmore Hotel. New 'York City. Southern California, western v.p.; C. J. LBEL, Oct. 28-29: Central Canada Broadcasters Asso., Audio Instrument Co., reelected secretary, and Westbury Hotel, Toronto. Ont. PROFESSIONAL SERVICES ' RALPH A. SCHLEGEL, RHO Teleradio Pictures Inc., Oct. 29: U.C.L.A. Publicity Clinic, Chamber of WOR New York Div., reelected treasurer. Commerce, Los Angeles. L. MARTIN KRAUTTER, previ- Oct. 29 -90: CBS Radio Affiliates Assn., annual ously v.p and general man- BOBS CHANEY, v.p. of BBDO and general manager convention. Waldorf- Astoria Hotel, New York office of of agency's Minneapolis office, named national City. ager of Chicago Oct. 90 -91: IRE, electron devices meeting, Shore- Maxon Inc., joins manage- program chairman of 55th annual convention ham Hotel, Washington. ment team of Klau -Van Piet - of Advertising Federation of America to be held Oct. 31: AFA, second district meeting, Shoreham ersom- Dunlap Inc., Milwau- in Minneapolis June 7-10,1959. Hotel, Washington. kee and Chicago, as executive Oct. 31 -Nov. 2: Women's Advertising Clubs, v.p. From 1944 to 1949 Mr. JOHN CHASE, WHFB Benton Harbor -St. Joseph. Eastern inter -city conference, Washington. Krautter was with Henri, Mich., farm director, named chairman of Civil Hurst & McDonald Inc., Defense Committee of National Assn. of Tele- November Chicago, as v.p., director, vision and Radio Farm Directors. and account su- Nov. 5: AAAA, east -central region's annual stockholder M. PETER KEANE, technical director of Screen meeting, Commodore Perry. Toledo, Ohio. MR. KRAUTTER pervisor. Gems Inc.. N. Y., appointed member of board Nov. 5 -7: Public Relations Society of America, of managers of Society of Motion Picture & 11th national conference, Waldorf- Astoria GENE FITTS, formerly director of station services Television Engineers, New York section. Hotel, New York. for MBS, named director of station relations for Nov. 9 -12: Assn. of National Advertisers fall World Travelers' Club, N. Y., "due bill" adver- meeting, The Homestead, Hot Springs, Va. among adver- Nov. 13 -14: Tennessee Assn. of Broadcasters, tising organization functioning EDUCATION Knoxville. tisers and radio -tv stations and publications. Nov. 13 -15: Missouri Assn. of Broadcasters, Chase DEAN EARL V. MOORE of U. of Michigan's School Hotel, St. Louis. GEORGE DRYFOOS, for ten years manager of of Music appointed music program advisor for Nov. 14: Oregon Broadcasters Assn., fall meet- X -Ray Corp., N. Y., to Gene Deitch Tv Re Ann Arbor, ing, Hotel Marion, Salem. Picker Educational Radio Center, Nov. 15 -18: AWRT, Indiana conference, Indian- Assoc., N. Y., as sales and client contact. Mich. apolis. Nov. 16 -19: Broadcasters' Promotion Asan., third DR. EDWARD W. BORGERS, formerly member of annual convention. Chase Hotel, St. Louis. radio and tv department of Bruce B. Brewer & Nov. 19: Television Bureau of Advertising, board MANUFACTURING wzogimwarzovagagem Co., Kansas City advertising agency, appointed of directors meeting, Waldorf -Astoria Hotel. assistant professor of telecommunications in U. New York City. of Nov. 19: ABC -TV Primary Affiliates, meeting, DAN W. BURNS and ROBERT Southern California. New York. T. CAMPION elected op.'s of Nov. 20: committee itg,Walo- The Siegler Corp., L. A. Mr. INTERNATIONAL Astoria Hoe lew, Campion, continuing as sec- Nov. 20 -21: National Business Publications, retary of corporation, was BRUNO COMEAU, formerly of commercial division Chicago regional conference. Drake Hotel, formerly with Alexander of Canadian Broadcasting Corp., Montreal, to Chicago. Grant & Co., Chicago certi- head of French -language radio and television Nov. 21: TvB, annual meeting of members, Wal- fied public accountants. Mr. news service of CRC at Montreal. dorf- Astoria Hotel, New York City. Burns was named president of Hufford Corp., Siegler JACK R. KENNEDY, for past six years television January in El Se- sales of Canadian Broadcasting subsidiary located representative Jan. 16 -17: AWRT national board meeting, Wal- gundo, Calif., earlier this Corp., Toronto, Ont., and WILLIAM V. STOECKEL, dorf- Astoria Hotel, New York City. year. for many years with station representative firms Jan. 17: Oklahoma Broadcasters Assn., winter MR. BURNS All -Canada Radio Facilities Ltd., and Television meeting, Claremore. DR. MARTIN SCHILLING resigns Representatives Ltd., Toronto, have joined CFRB Jan. 23-25: Advertising Assn. of the West, mid- as chief, projects manage- Toronto, as sales representatives. winter conference, San Jose, Calif. ment staff, Research and De- Jan. 23 -25: AWRT, Michigan conference, Detroit. velopment Div. for Army JIMMY ZAZA to news editor of CKGB Timmins, Ordnance Missile Labs at Ont. DON KOHLES, formerly of CHOV Pembroke, April Redstone Arsenal, Huntsville, Ont., to CKGB as announcer. COLLEEN HAUNCH to CKGB continuity editor. April 18 -19: Advertising Federation of America, Ala., to join Raytheon Man- fourth district annual convention, Desert ufacturing Co.'s (Waltham, GEORGE OLIVER, salesman of CKBB Barrie, Ont., Ranch and Colonial Inn. St. Petersburg, Fla. Mass.) Missile Systems Div. April 30 -May 3: AWRT national annual con- as programs manager and di- to sales staff of CFCH North Bay, Ont. vention, Waldorf -Astoria Hotel, New York City. rector of advanced develop- JOE McINTYRE, technician of CKWS -TV Kingston, ment. Ont., to CKCO -TV Kitchener, Ont. NAB FALL CONFERENCES Oct. 13 -14, Schroeder ROBERT E. McDOWALL, prey!- MR. CAMPION Hotel, Milwaukee. DAVID CROMPTON, announcer of CKLY Lindsay, Oct. 16 -17, Radisson Hotel, Minneapolis. ously with accounting firm of Arthur Young Sc Ont., to announcer staff of CHEX Petersborough, Oct. 20 -21, Somerset Hotel, Boston. Co., L. A., elected treasurer of Cohu Electronics Ont. Oct. 27 -28, Statler Hilton Hotel, Washington, D. C. Page 136 October 13, 1958 BROADCASTING FOR THE RECORD Station Authorizations, Applications CALL LETTERS ASSIGNED K70BF Douglas, Ariz. -City of Douglas Trans- lator Committee. As Compiled by BROADCASTING K73AL Truth or Consequences, N. M.-Munici- pal School District # 6. Oct. 2 through Oct. 8 K7OBE Butte Falls, Ore.-Calif. -Ore. Tv Inc. K76AM, K79AE and K71AL, Tillamook, Ore. - Includes data on new stations, changes in existing stations, ownership changes, hearing Tillamook Tv Translator Inc. cases, rules & standards changes and routine roundup. Abbreviations: New Am Stations DA- directional antenna. cp-construction per- night. LS - local sunset. mod. - modification. mit. ERP-effective radiated power. vhf -very trans. -transmitter. unl.-unlimited hours. kc- ACTIONS BY FCC high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- -antenna. aur.- aural. vis.-visual. kw -kilo- thorization. SSA- special service authorization Boaz, Ala. -Marshall County Bcstg. Co.- watts. w -watt. mc- megacycles. D -day. N- STA- special temporary authorization. 5-educ. Granted 1300 kc, 300 w D. P. O. address 1073 50 St. Ensley, Birmingham 8, Ala. Estimated construction cost $10.452. first year operating cost $19,620, revenue $21,000. Vearl Cicero is sole owner. Mr. Cicero is communication engineer. An- New Tv Stations Translators nounced Oct. 8. North Syracuse, N. Y.-James A. McKechnie- BY FCC BY FCC Granted 1220 kc, 1 kw D. P. O. address 724 Allen ACTION ACTIONS St., Syracuse, N. Y. Estimated construction cost Durham, N. H. -U. of New Hampshire- Grant- Palm Springs Translator Station Inc., Palm $17,605, first year operating cost $75,000, revenue (198 -204 mc); ERP 60.3 kw vis., 30.2 $80,000. Mr. McKechnie, 10% WPDM Potsdam, ed ch. 11 Springs, Calif.-Granted 90 -day temporary au- N. Y., kw aur.; ant. height above average terrain 956 ft., thority to operate tv translator stations K7OAL will be sole owner. Announced Oct. 8. above ground 398 ft. Estimated construction cost and K73AD by remote control, without prejudice Stuart, Va.- Mecklenburg Bcstg. Corp.-Grant- $161,852, to any determination Commission may make in ed 1270 kc, 1 kw D. P. O. address John W. ss % Eldon L. Johnson. Studio location pending hearing on its applications; accepted Schultz, Box 1284, Martinsville, Va. Estimated Memorial Union Bldg., U. of N. H. Trans. loca- for filing applications for mod. to provide regular construction cost $14,919, first year operating cost tion top of Saddleback Mt.. Deerfield, Geographic remote control operation but withheld action $36,000, revenue $42,500. Owners are John W. coordinates 43° 10' 41" N. Lat., 71° 12' 19" W. until decision in above docket cases. By letter, Schultz, Philip F. Hedrick (each 39.2 %) and Long. Trans. Standard Electronic, ant. GE. Legal denied request by Palm Springs Community others. Mr. Schultz was president and 49% stock- counsel Covington & Burling, Washington. Con- Television Corp that mod. applications not be holder of WJWS South Hill, Va., until June 15, sulting engineer Charles F. Halle. Durham. An- accepted for filing. Announced Oct. 8. 1954. Mr. Hedrick is chief engineer and former nounced Oct. 2. less than 1% stockholder of WSJS -AM -FM Renville County TV Corp. (% Robert G. John- Winston- Salem, N. C. 8. son) Olivia, Minn.-Granted cps for two new tv Announced Oct. APPLICATION translator stations-one on ch. 71 to translate Charlotte Amalie -St. Thomas, Virgin Islands - programs of KSTP -TV (ch. 5), St. Paul, and the APPLICATIONS Island Bcstg. Corp. ch. 10 (192 -198 mc.); ERP other on ch. 79 to translate program of KMSP- .222 kw vis., .111 kw our., ant. height above TV (ch. 9), Minneapolis. Announced Oct. 8. Jackson, Miss. -New South Bcstg. Corp. 1550 average terrain 1,611 ft., above ground 197 ft. Teleservice Co. (3582 Calkins Ave.) Roseburg, kc, 10 kw D. P. O. address Box 528, Meridian, Estimated construction cost $80,845, first year Ore.- Granted cp for new tv translator station Miss. Estimated construction cost $28,464, first operating cost $37,000, revenue $42,000. P. O. ad- on ch. 83 to translate program of KOIN -TV year operating cost $54,000, revenue $66.000. dress 190 Scranton Ave., Lynbrook, L. I., N. Y. (ch. 8), Portland. By letter, denied petition by Equal Joseph Studio- Trans. location Mountain Top Estates, Southwest Oregon Television Bcstg. Corp. Caronn(ach oware nkg 25% lofdW Louis- Signal Hill, 1.5 mi. northwest of Charlotte (KVAL-TV, ch. 13), Eugene, to designate applica- ville 26% of WNSL Laurel and one -third of Amalie. Geographic coordinates 18° 21' 31" N. tion for hearing. Announced Oct. 2. WOKE Meridian, all Mississippi, and one -third Lat., 64° 56' 55" W. Long. Trans., ant. RCA. Legal Manson Community Tv Co., Manson, Wash. - of WACT Tuscaloosa, Ala.), and John S. Primm, counsel McKenna & Wilkinson, Washington. Granted cp for new tv translator station on ch. who owns 25% of WLSM and one -third of WACT Consulting engineer A. Earl Cullum Jr., Dallas. 75 to serve Manson and Chelan by translating and WOKK. Announced Oct. 2. Robert Moss, in supervision and production of programs of KXLY -TV (ch. 4), Spokane; waived Senatobia, Miss.-Northwest Miss. Bcstg. Co. radio program Make Believe Ballroom, and type approval rules, with conditions. (Appli- 1550 kc. 10 kw D. P. O. address Box 552, Houston. Robert E. Noble Jr., WABC New York sales cant's previous translator permit expired June 1 Miss. Estimated construction cost $36,63?, first manager, are equal partners. Announced Oct. 6. by its own terms.) Announced Oct. 8. year operating cost $36,000, revenue $48,000. Own-

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS', RADIO TELEVISION NEWSPAPER

Today and tomorrow (13 -14) Ray Hamilton

and Jack Maurer will be attending the NAB

Management Meeting at the Schroeder Hotel, Milwaukee.

On Thursday and Friday (16 -17) they will be

at the Radisson in Minneapolis. Ray V. Hamilton Jackson B. Maurer 1

AV L]I ST_ BBLEF EL 1 1 N N7J &RSS C Aid

Washington, D. C. Cleveland Chicago Dallas San Francisco

Wm. T. Stubblefield Jackson B. (Jack) Maurer Ray V. Hamilton DeWitt (Judge) Landis W. R. (Ike) Twining 1737 DeSales St., N.W. 2414 Terminal Tower Tribune Tower Fidelity Union Life Bldg. 111 Sutter St. EX 3-3456 TO 1 -6727 DE 7-2754 RI 8.1175 EX 2 -5671

BROADCASTING October 13, 1958 Page 137 FOR THE RECORD CONTINUED

ers are Marvin L. Robin H. and Ralph C. Mathis, 30% each, and 301m B. Skelton Jr., 10 %. Marvin APPLICATION owns 45% of WSJC Magee Miss. Robin and Ralph each own 311'4% of WtPC Houston, Miss., Gretna, Va.- Central Va. fiesta. Co. 103.3 mc, and 15% of WSJC. Mr. Skelton owns 61% of 3 kw P. O. address Box 730, Gretna. Estimated WCPC and 121/2% of WSJC. Announced Oct. 3. construction cost $7,950, first year operating cost Festus, Mo.- Robert D. and Martha M. Rapp $3,000, revenue $3.000. Applicant is licensee of 1400 kc, 250 w unl. P. O. address 920 Michigan, WMNA Gretna. Announced Oct. 3. Planning Farmington, Mo. Estimated construction cost $11,750, first year operating cost $31,200, revenue $36,000. Mr. and Mrs. Rapp also own WINI Mur- Existing Fm Stations physboro, Ill. Announced Oct. 8. Colonial Village (S. Knoxville), Tenn. -Mor- CALL LETTERS ASSIGNED gan Bcstg. Co. 1580 kc, 250 w D. P. O. address Box 85, Etowah, Tenn. Estimated construction KSRM Sacramento, Calif.- Audiolab Co., 96.9 cost $12,355, first year operating cost $18,536, mc. a Radio revenue $27,428. Harry J. Morgan, sole applicant, KWG -FM Stockton, Calif.-KWG Bcstg. Co., owns all of WCPH Etowah. Announced Oct. 8. 107.3 Waynesboro, Va-John Laurino 970 kc, 500 w mc. D. 1805 Rd., Va. WVCG -FM Coral Gables, Fla.-Peninsula P. O. address Cooper Richmond, Bcstg. Corp., 105.1 mc. Estimated construction cost $14,051 first year WROC -FM Rochester, N. operating cost $35,000, revenue $45,000. Mr. Y.- Transcontinent Laurino, sole owner, is with Automobile Club of Tv Corp., 97.9 me. Va. Oct. WBBW -FM Youngstown, Ohio -Mahoning Val- Announced 21. ley Bcstg. Corp., 93.3 mc. Madison, Wis. -North Shore Bcstg. Co. 1550 KSEO -FM Durant, Okla.- Durant Pub.-fiesta. Station? kc, 5 kw P. O. address 2425 Main St., Evanston, Corp. Ill. Estimated construction cost $48,675, first year operating cost $83,000, revenue $97,000. Applicant WTMJ -FM -The Journal Co., 94.1 mc. Is licensee of WEAW -AM -FM Evanston. An- nounced Oct. 2. Ownership Changes Suggested Installation Existing Am Stations ACTIONS BY FCC and Maintenance WGWC Selma, Ala.- Granted transfer of con- ACTIONS BY FCC trol from Oscar P. Covington, et al., to W. E. Farrar (interest WRAG Procedures in Carrollton, Ala.); KPEN Atherton, Calif.-Waived Sect. 3.205 and consideration $85,000. Announced Oct. 8. KOLR Sterling, Colo.- Granted assignment for granted u of a Radio , n to Menlo Park, 21,5 blocks outside Atherton license to Sterling Bcstg. Corp. Eugene H. Station city limits; remote control permitted. Announced Dodds, president; Kermit G. Kath (KGOS Tor- Oct. 8. rington, Wyo.), vice president; consideration WMBM South Miami, Fla.- Commission recon- $45.000. Announced Oct. 8. WBSE Hillsdale, Mich.- (1) f sidered its action of September 10 granting Granted renewal change of am facilities from 800 kc, 1 kw, D, to of license and (2) transfer of control from 790 kc, 5 kw, DA -2, U; engineering conditions to Stevens -Wismer Bcstg. Co. to Ruth Relater and the extent of adding following condition: Pro- Russell W. and Annabelle Holcomb; considera- vided, that no license will be issued to permittee tion $37,000 plus payment of certain liabilities. until, subsequent to completion of construction Announced Oct. 8. by Louis G. Jacobs under such permit as may be KOMA Oklahoma City, Okla. -Granted assign- issued measurement data has been submitted ment of licenses from Burton Levine, et al., to adequately demonstrating that radiation pattern Store Bcstg. Co. (WTIX New Orleans, La.; WHB of WMBM meets terms of cp. Announced Oct. 8. Kansas City, Mo.; WDGY Minneapolis, Minn., KRNS Burns, Ore.- Granted change from un- and WQAM Miami Fla.): consideration $600.000. limited time to specified hours, continuing opera- Comr. Bartley voted for 309(b) letter. An- tion on 1230 kc, 250 w. Announced Oct. 8. nounced Oct. 8. KCUL Fort Worth, Tex. -Granted increase in KWLK Longview, Wash.-Granted transfer of daytime power from 10 kw to 50 kw, continuing control from Merton Giant and Donald K. Mc- E. operation on 1540 kc, 1 kw -N DA -2; engineering Bride to William Boeing Jr. (one -third own- conditions. Announced Oct. 8. er); consideration $12,000 for remaining two - KAPA Raymond, Wash. -Granted change from thirds interest. Announced Oct. 8. unlimited time to specified hours continuing operation on 1340 kc, 250 w. Announced Oct. 8. APPLICATIONS This valuable planning guide WAPX Montgomery, Ala. -Seeks assignment of APPLICATIONS license from United Bcstg. Co. to Ralph M. All- will help you realize a greater good and Grover Wise d/b as The Southland WNLC New London, Conn. -Cp to change fre- Bcstg. Co., for $125,000. Buyers are equal partners quency from 1490 kc to 1510 kc: increase power in WDNG Anniston, Ma. Announced Oct. 2. return on your equipment in- from 250 w to 5 kw (unlimited), install di- KRKC King City, Calif. -Seeks assignment of rectional ant. night and day (DA -1), install new cp from James H. Rose and Howard E. Slagle trans. and change ant.- trans. location. d/b as Somoco Bcstg. to KRKC Inc. (Mr. and vestment. Installation and WNBH New Bedford, Mass. -Cp to increase Mrs. Rose and Mr. and Mrs. Slagle). Corporate daytime power from 250 w to 1 kw and install change. No control change. Announced Oct. 8. new trans. KWIP Merced, Calif. -Seeks assignment of li- maintenance procedures, out- WOCB West Yarmouth, Mass. -Cp to increase cense from Joseph Gamble Stations Inc. to HMI daytime power from 250 w to 1 kw and install Stations Inc. for $141,500. New owners are Mr. new trans. and Mrs. Maxwell Hurst and Henry Diamond, lined in this new brochure, will WION Ionia Mich.-C to increase power each one -third. Mr. Hurst fomerly was with from 500 w to 5 kw (daytime), install directional Bremer Bcstg. Corp., Newark, N. J. Mrs. Hurst ant. daytime and install new trans. does office work. Mr. Diamond is motion picture show you how to get long WWBZ Vineland, N. J.-Cp to increase power projectionist. Announced Oct. 2. from 1 kw to 5 kw (unlimited), change from KWG Stockton, Calif. -Seeks acquisition of employing directional ant. night to directional negative control of licensee (KWG Bcstg. Co.) by equipment life and top per- ant. night and day (DA -2) and install new trans. Frank A. Axelson and O. R. Reichenbach (each KGAY Salem, Ore. -Cp to change frequency 50 %) through purchase of one -third interest from 1430 kc to 1550 kc. from Robin Hill for $16,000. Buyers formerly formance for your station. WKBI St. Marys, Pa. -Cp to increase daytime held one -third each. Announced Oct. 3. power from 250 w to 1 kw and install new trans. WBLN (TV) Bloomington, BI. -Seeks trans- WNBT Wellsboro, Pa.-Cp to increase daytime fer of control from Worth S. Rough to Amos power from 250 w to 1 kw and install new trans. Barton, (10 %), Henry C. Berens (8 %) and ap- WDXN Clarksville, Tenn. -Cp to increase proximately 450 others including Mr. Rough For your free copy of this brochure, power from 250 w to 1 kw and change type trans. through issuance of more stock. It is to be WHUB Cookeville, Tenn. -Cp to increase day- "community project." Announced Oct. 8. write to RCA, Dept. 18 -22 Building time power from 250 w to I kw and install new KEEL Waterloo, Iowa-Seeks assignment of 15.1, N.1. In Canada: RCA trans. license from Josh Higgins Bcstg. Co. to Cy N. Camden, Bahakel for $500,000. Mr. Bahakel owns WABG VICTOR Company Limited, Montreal. ASSIGNED and cp for WABG -TV Greenwood and WKOZ CALL LETTERS Kosciusko, both Mississippi, WLBJ Bowling Green, Ky., WRIS Roanoke and WWOD Lynch- KFDF Van Buren, Ark.- Broadcasters Inc., burg, both Virginia, and WKIN Kingsport, Tenn. 1580 kc. Announced Oct. 2. KAPI Pueblo, Colo. -Pueblo County Bcstg. Co., KREH Oakdale, La. -Seeks transfer of 16% 690 kc. from Cyril W. Reddoch to his son, C. Winsett, no WSTS Massera, N. Y.- Seaway Bcstg. Co. consideration involved. Father's interest is re- RADIO CORPORATION WRNY Rome, N. Y.-Rome Community Bcstg. duced to 5055 %. Ralph L. Hooks owns remaining Co.. 1350 kc. third. Announced Oct. 7. WERT Van Wert, Ohio -Van Wert Bcstg. Co., KFLD Litchfield, Minn. -Seeks assignment of of AMERICA 1220 kc. cp from Lee Favreau tr /as Meeker County Radio KQDB Renton, Wash.-Interlake Bcstg. Corp., to Frank W. Endersbe for $43,500. Mr. Endersbe 910 kc. Effective date moved up to Nov. 1. formerly had minority interest in KSUM Fair- mont, Minn. Announced Oct. 7. KUSN St. Joseph, Mo. -Seeks transfer of 100% New Fm Stations of licensee corporation from W. N. Schnapp et al to Charles H. Norman for $90,000. Mr. Norman Tmk(+) ® is announcer- salesman, KSTL St. Louis. An- ACTION BY FCC nounced Oct. 7. WFSC Franklin, N. C.-Seeks involuntary as- Red Bank, N. 3. -Frank H. Accorsi- Granted signment of license from Graves Taylor, John E. 106.3 mc. 1 kw. P. O. address 157 Broad St., Red Boyd and Henry G. Bartol Jr., d/b as Macon Bank. Estimated construction cost $325, first County Bcstg. Co., to Gertrude S. Taylor, year operating cost $26,000, revenue $29,900. Mr. executrix of estate of Graves Taylor, deceased, Accorsi had previously been granted an fm cp and Messrs. Boyd and Bartol, d/b as Mason for Red Bank which expired. Announced Oct. 8. County Bcstg. Co. Announced Oct. 8.

Page 138 October 13, 1958 BROADCASTING PROFESSIONAL CARDS 11

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS xecutive Offices Consulting Engineer CONSULTING ENGINEERS 735 DeSales St., N. W. ME. 8 -5411 PAUL GODLEY CO. RADIO 8 TELEVISION Vices and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6 -3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. .1 Washington 4, D. C. tashington, D. C. FEderal 3 -4800 Member AFCCE Member AFCCE Member AFCCE Member AFCCE ommercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS 1TERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7 -8215 1052 Warner Bldg. National 8 -7757 WASHINGTON, D. C. Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. O. BOX 7037 JACKSON 5302 Washington 4, D. C. WASHINGTON 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

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Vandivere & Cohen CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS J. G. ROUNTREE, JR. Consulting Electronic Engineers SPECIALTY 8200 Snowville Road 5622 Dyer Street 0 Evans Bldg. NA. 8.2698 Brecksville, Ohio Directional Antennas 1420 New York Ave., N. W. EMerson 3 -3266 (a Cleveland Suburb) Washington 5, D. C. 1316 S. Kearney Skyline 6-1603 Tel.: JACkson 6 -4386 P.O. Box 82 Dallas 6, Texas Member AFCCE Member AFCCE Denver 22, Colorado

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BROADCASTING October 13, 1958 Page 139 FOR THE RECORD CONTINUED

WTYN Tryon, N. C. -Seeks involuntary as- 30 days to advise whether it desires opportunity By Hearing Examiner Elizabeth C. Smith signment of license from Henry G. Bartel Jr. to show why Fairview application should not on the dates shown and Graves Taylor, d/b as Polk County Bcstrs., be granted and whether, if latter is designated and S. Scheduled hearing for Jan. 12 on applications to Mr. Bartel Gertrude Taylor, executrix for hearing, WOSC will participate in hearing. of Farmington Co. of estate of Graves Taylor, deceased, d/b as Announced Oct. 8. Bcstg. and Four Corners Bcstg. Polk County Bcstrs. Announced Oct. 8. Co., for new tv stations to operate on ch. 12 in Graves County Bcstg. Co., Providence, Ky.; Farmington N. M. Action 10. KRAM Las Vegas, Nev. -Seeks assignment of WNES Muhleaburg Bestir. Co., Central City, Ky. Oct. license from Drake Motel Corp. to K. R. A. M. Continued hearing from Oct. 14 to Dec. 4 on -Designated for consolidated hearing applica- application of Musical Heights Inc., for am Inc. for $250.000. New owners are A. R. Ellman tions of Graves for new am station to operate on facilities in Braddock Heights, Md. Action (40%), Dfforici (20%), 1050 kc, 250 w. D, and WNES to change fre- whom owns 50% ofyKISTT Barbara, Calif., Oct. 3. quency from 1800 kc to 1050 kc, continuing oper- By and housewives Carol McNamey and Marianne ation with 500 w, D. Announced Oct. 8. Hearing Examiner Millard F. French Mass, each 20 %. Announced Oct. 6. By order. denied request by Community Serv- on October 3 WPAT -AM -FM Paterson, N. J. -Seeks transfer ice Bcstg. Corp. (WCSS), Amsterdam, N. Y., for Hearing scheduled for Oct. 20 is continued to of control of license from WPAT Syndicate to extension of time for argument in protest pro- a date to be set by subsequent order on applica- Dickens J. Wright Emanuel Danner, Paul Bau- ceeding on application of Walter T. Gaines for tions of Henderson County Bcstg. Co. (E:BUD), man, Oscar Weinberg, Irwin L. Solomon and new am station (WGAV) in Amsterdam. An- Athens. and University Advertising Co., High- American Corrugated Paper Products Corp. nounced Oct. 2. land Park, both Texas. Corporate change. No control change. An- By Hearing Examiner Basil P. Cooper nounced Oct. 7. on 2 WONG Oneida, N. Y.-Seeks assignment of li- Routine October Roundup Cancelled evidentiary hearing scheduled to cense from John J. Geiger to Madison County resume Bcstg. Corp. Corporate change. No control PETITION FOR RULE MAKING FILED Oct. 6 and closed record in proceeding change. Announced Oct. 6. on application of St. Anthony Television Corp., WBTH Williamson, W. Marietta Investment Corp. Beverly HDIS Calif. for new tv station to operate on ch. 11 in Houma, Va. -Seeks acquisition -Requests that ch. 5 of positive control (81.4 %) of licensee (WilUam- be allocated to El Centro, La.; proposed findings of fact and conclusions of son Bcstg. Corp) by Phil Beinhorn (former Calif.. and ch. 13 deleted from Yuma. Ariz.: or in law, if filed, will be filed on or before Oct. 20. alternative that ch. 5 be allocated to El Centro By 47.11% owner) through purchase of 47.11% from 13 Hearing Examiner H. Gifford Irion and ch. remain in Yuma; or in alternative that on 2 Alice Shah by licensee for $11,000 and retirement ch. 13 be reallocated from Yuma to El Centro. October thereof. Announced Oct. 2. Edward E. Urner, Maurice St. Clair, Bryan J. Extended from Oct. 6 to Oct. 15 time to file Coleman,Coleman John M. Brock, Monroe Homer Jr., and proposed findings re application of Town and Lincoln dib as Kern County Bcstg. Co., Country Radio Inc., for am facilties in Rockford, Hearing Cases Bakersfield, RequestsCalif.- the reservation Ill. of ch. 39 in Bakersfield, Calif.. for non- commer- By Hearing Examiner Herbert Sharfman FINAL DECISION cial, educational use. on October 3 ACTION Further hearing scheduled for 10 a.m., Oct. 8, By order. commission made effective immedi- ON MOTIONS will be held instead at 11 am., on same day re ately Aug. 21 initial decision and granted ap- By Hearing Examiner James D. Cunningham application Video IMd. ependent Theatres Inc. plication of James A. McKechnie for new am on October 3 a no N . station to operate on 1220 kc, 1 kw, D, in North Scheduled hearings for Dec. 3 in following am By Commissioner Frederick W. Ford Syracuse, N. Y.; engineering condition. Comr. proceedings: Russell G. Salter, Aurora, Dl. on October 1 Ford abstained from voting. Announced Oct. 8. Cookeville Bcstg. Co.. Cookeville. Tenn., and Granted petition by Broadcast Bureau for ex- Carthage Bcstg. Co., Carthage, Tenn. tension of time to Oct. 14 to file exceptions to INITIAL DECISIONS By Hearing Examiner Jay A. Kyle initial decision In Beaumont, Tex., ch. 12 pro- on October 6 ceedings (Television Bcstrs. Inc., et al). Hearing Examiner Herbert Sharfman issued Scheduled hearing for Nov. 13 on applications By Chief Hearing Examiner James D. of Sheffield Bcstg. Co.. and J. B. Fait Jr., for am Cunningham on October 1 initial decision looking toward granting applica- facilities tion of Historyland Radio for new am station to in Sheffield, Ala. Granted petition by Clarion Bcstg. Co., for operate on 1350 kc, 500 w, D, in Fredericksburg, By Hearing Examiner Basil P. Cooper dismissal without prejudice of its application, and Va., and denying competing application of Star on October 6 retained in hearing status application of County Bcstg. Corp. Announced Oct. 7. Scheduled further hearing conference for Oct. Bcstg. Co., both for am facilities in Clarion, Pa. Hearing Examiner Millard F. French issued 7 at 2 p.m., on am applications of The Monocacy By Hearing Examiner Herbert Sharfman initial decision looking toward granting applica- Bcstg. Co., Gettysburg, Pa., et al. on October 1 tion of Grady M. Sinyard for new am station to Cancelled operate on 1010 kc, 500 w, DA, D, in New Boston, By Hearing Examiner Forest L. McCleaning further prehearing conference sched- on October 3 uled for Oct. 2, and hearing will be held as now Ohio. Announced Oct. 3. scheduled on Oct. 9, in proceeding on am ap- Scheduled prehearing conference for Oct. 15 on plications of L & B Bcstg. Co., and Pacific Bcstrs. am applications of Shelby County Bcstg. Co. (KUDE) in Hornet OTHER ACTIONS Shelbyville. Ind., and Rounsaville of Cincinnati and Oceanside, Calif. Inc. (WCIN), Cincinnati, Ohio. By Hearing Examiner Thomas H. Donahue By memorandum opinion and order, Commis- on October 1 By Hearing Examiner Isadore A. Honig sion remanded proceeding involving application At prehearing conference on Oct. 1 a calendar of Hall Bcstg. Co. for new fm station in Los on October 7 of future steps to be taken in proceeding on Angeles, Calif., to operate on 102.7 mc to Hear- On own motion, scheduled a prehearing con- applications of The KUR Stations Inc.. and Ken- ing Examiner for reopening of record and fur- ference for Oct. 21 on am application of John- neth E. Shaw for am facilities in Keene and ther hearing on specified issues. and for issuance ston Bcstg. Co., Pensacola, Ma. Newport. N. H., was established: further prehear- of supplemental initial decision. Announced By ing conference for Nov. 6 and hearing for Act. 8. Hearing Examiner Annie Neal Huntting Nov. 10. on October 6 By memorandum opinion and order, Commis- By Hearing Examiner Continued hearing from Oct. 13 to Oct. 20 at H. Gifford Irion sion granted petitions by American Bcstg.-Para- on October 2 mount Theatres Inc. (KABC -FM. 95.5 mc), Los 9 am., on Ern application of Patrick Henry and Angeles, Calif. for leave to intervene and en- David D. Larsen, a partnership, Alameda. Calif. Granted petition by Paul A. Brandt, Gladwin, of issues in By Hearing Mich., for continuance of hearing from Oct. 15 to largement proceeding on applications Examiner J. D. Bond on October 7 Nov. 24 in proceeding on his am application. of Telemusic Co. and Southwest Bcstg. Co., for Continued prehearing conference from Nov. 13 new fm stations to operate on 95.1 mc in San 25 By FCC Bernardino Redlands, respectively; to Nov. in Coos Bay, Ore., tv ch. 11 proceeding and Calif., (KOOS Inc. (KOOS -TV). et al.) Commission on Sept. 29 granted request by accepted supplement to KABC-FM petition and Scheduled prehearing conference for Oct. 29 Practice and Procedure Committee of Federal denied as unnecessary its request for oral argu- and hearing scheduled for that date is continued Communications Bar Association and extended ment; also denied motions by Telemusic to to a date to be fixed by subsequent order on am time from Sept. 30 strike KABC -FM petition. 8. to Oct. 30 to file comments Announced Oct. application of Berkshire Bestg. Co., Inc. (WSBS), and for replies from Oct. 10 to Nov. 10 in matter Pursuant to request. Commission cancelled Great Barrington, Mass., and Naugatuck Valley ofCoommmissiion for 10 curb appeals. oral argument set Oct. on am application Service, Inc., Naugatuck, Conn. Sep 29 rschedulleed n for of The Greenwich Bestg. Corp., Greenwich, Oct 30 and ordered tJames D. Cunningham to Conn. Announced Oct. 8. By Hearing Examiner Charles J. Frederick preside in on October 3 proceeding on Jerry Guidarelli, Sche- Fairview Bcstrs., Rensselaer, N. Y .-Is being nectady, N. Y., to show cause why license for his advised that application for new am station to Hearing re application of Kenneth G. Prather Citizens Radio Station should not be revoked. operate on 1300 kc, 5 kw, DA -D, indicates the and Misha S. Prather, Boulder, Colo.. hereto- necessity of hearing. By separate letter, afforded fore postponed indefinitely is scheduled for By Chief Hearing Examiner James D. Cassill Radio Corp (WOSC), Poughkeepsie, N. Y., Nov. 5. Cunningham on September 30 Granted informal request of Sonoma County Bcstrs., for dismissal of its am application and retained in hearing status application of Bay Area Electronis Assoc. both for am facilities in Santa Rosa. Calif. By Hearing Examiner Jay A. Kyle on September 30 WASHINGTON Scheduled further prehearing conference for Oct. 15 at 9 a.m., and hearing scheduled for Oct. 1625 Eye Street, N.W. 8 is continued without date re applications of NAtional 8 -1990 Baltimore Bcstg. Corp. and Commercial Radio Institute Inc., for fin facilities in Baltimore, Md. ALLEN KANDER NEW YORK By Hearing Examiner Isadore A. Honig on September 30 60 East 42nd Street On own motion, scheduled a prehearing con- AND COMPANY ference for 2 pm., Oct. 23 re application of Blue MUrray Hill 7 -4242 Island Community Bcstg. Co., for fm facilities in CHICAGO Blue Island, Ill. NEGOTIATORS FOR THE PURCHASE AND SALE By Hearing Examiner Elizabeth C. Smith on 35 East Wacker Drive September 30 OF RADIO AND TELEVISION STATIONS Advanced prehearing conference from Oct. 3 RAndolph 6 -6760 at 2 p.m. to Oct. 2 at same time re applications EVALUATIONS of Farmington Bestg. Co., and Four Corners DENVER Bcstg Co., for new tv stations to operate on FINANCIAL ch. 12 in Farmington, N. M. ADVISERS 1700 Broadway By Hearing Examiner Charles J. Frederick on AComa 2 -3623 September 30 Granted motion by WHAS Inc. (WHAS -TV, ch. 11), Louisville, icy., for .eont(nuapce of fur-

- Continued on page 145 Page 140 October 13, 1958 BROADCASTING CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed- Monday preceding publication date. Display -Tuesday preceding publication date- SITUATIONS WANTED 206 per word -$2.00 minimum HELP WANTED 256 per word -$2.00 minimum. All other classifications 30C per word -54.00 minimum. DISPLAY ads $20.00 per inch. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Arruc nxs: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, eta., seat to box numbers are sent M owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted- (Cont'd) Help Wanted- (Coned) Management Announcers Announcers Proven successful sales producer to loin multi - Boston and Washington, D. C., top forty. Ea- Immediate opening at good pay for staff an- station operation as manager. Gulf states area. thusiastic personality, gimmicks, not a lot of nouncer with experience and good taste in Box 765F, BROADCASTING. talk. Tape. experience, references. Box 156G, music. Prefer married man. Send 71 tape, Medium markets. photo and details of experience to WVSC, BROADCASTING. Somerset, Pa. Local sales manager for dominant. growing KRAK, Stockton, California. Must have strong Negro di for major market. Send tape. resume personal record, and photo. Box 2010, BROADCASTING. Looking for a bright future with an 8- station eive sales. Salary and percentagedt s math radio -tv chain? Openings immediately for 2 top- ability. Please tell all in first letter with picture. Staff announcer for North Carolina independent. flight experienced announcers. Need di or news- Experience necessary. Not interested in per- man for number one music and news station, sonality deejay. Box 241G, BROADCASTING. Wilmington, Del. Also morning man with first Sales ticket for Indianapolis. Rush background, sal- Announcer wanted for new station in one of the ary and audition tape to Tim Crow Rollins Boston and Washington, D. C., top rated Hooper fine sections of southern New England. College Broadcasting. 414 French St.. Wilmington, Del. and Pulse needs two- fisted, aggressive selling. graduate preferred. Write Box 257G, BROAD- References, details. Permanent, life time oppor- CASTING. Technical tunity. Box 155G, BROADCASTING. Announcer -first phone with several years commercial experience for expanding Illinois kilo- Wanted at once - Technical man who Is lousy Wanted commercial manager -strong on national watt. No top 40 types. Good pay for competent announcer but good at maintenance and construc- sales. Must be experienced metropolitan market air salesman. Many fringe benefits. Personal tion and loves it. Station near Philadelphia. Box -western Pennsylvania. Send full particulars interview necessary. State age education. ex- 198G. BROADCASTING. plus references. Box 250G, BROADCASTING. perience. Box 274G, BROADCASTING. Chief engineer wanted for new station in one of Salesman wanted for new station in one of the Desirable staff position with kilowatt independ- the fine sections of southern New England. Box fine sections of southern New England. College ent near Chicago. Capable announcer must be 258G, BROADCASTING. graduate preferred. Write Box 256G, BROAD- experienced all phases, including production CASTING. spots. News gathering and writing ability help- age. edu- Wanted, combination first class engineer and ful. Personal interview required. List announcer 5000 watt independent station. full Sound progressive western New York indie of- cation. experience in detail. Box 275G, BROAD- time. Reply direct, including work history and fers security and opportunity for second sales- CASTING. audition tape to Box 298. Greenville, South man in good market. Must be sober, reliable, Carolina. self starter, team worker. Will get loads of help. Production announcer -salesman, become keyman in 500 watt daytimer experienced, $85.00 start, Box 269G, BROADCASTING. Box 295G, BROAD- Wanted: Engineer with first class license. WSYB, tape, resume. Mississippi. Rutland, Vermont. Business is excellent. I have more than I can CASTING. handle. We're Number 1 station in market. Ex- Newsman -announcer, New Jersey. Send resume, Production- Programming, cellent draw and commission to competent sales- tape, salary requirements. Box 298G, BROAD- Others man. Send references to Box 279G, BROAD- CASTING. CASTING. Newsman for small market Pennsylvania inde- Opportunity for married staff announcer. Send pendent. Must have ability to develop feature Northern Illinois- independent top money and resume. ABN Networks Texas. Box 333G, stories. Prefer man with announcing ability. future for salesman who loves to sell. Box 291G, BROADCASTING. Also prefer married man. Send resume of your BROADCASTING. background, samples of stories and recent photo Swinging di for number 1 music -news station. along with your salary requirements. Box 132G. Fluent, informal, wide music background; run BROADCASTING. Opportunity radio salesman. Salary plus com- board. Excellent pay, working conditions. Tapes mission. Good market. ABN Texas Station. Box Wyoming. 334G, BROADCASTING. returned. KATI, Casper. News director wanted for new Station in one of the finggerr sections of southern New England. Col - Top announcer for KDOV, Medford, Oregon. Will q Write Box 259G. WDBM, Statesville, North Carolina has the story, pay $500 per month for right man. 1le e gr duaGpreferred. if you can help tell it and help sell it! Here is this state's fastest growing radio market, if you Wanted. Experienced announcer. Can also sell. Outstanding opportunity for an experienced want to move up the ladder! We're interested Contact Dr. F. P. Cerniglia, KLIC, Monroe, newsman. Opportunity to do only in a proven radio salesman from the Caro- Louisiana. both radio and N linas or this area for full-time productive radio news. Box 297G. BROADCASTING. sales. If you want to associate yourself with Immediate opening for top flight personalities in one of the finest radio staffs anywhere, with the progressive radio chain. Send resume. tape and Wanted. Mature, experienced farm director. finest operation in the area (not top 40) contact: salary requirements to Bob Hale, KRIB, Mason Major metropolitan net affiliate. Prefer mid - Clay Cline, WDBM, Statesville, North Carolina; City, Iowa. western background base plus fees. Box 324G, telephone TRiangle 2 -2455. BROADCASTING. Top 40 experienced deejays for radio -tv group - night man for leading Wilmington, Delaware. KBKC modern radio for Kansas City needs a California, KCHJ, Delano. Serves 1,300,000. In- station WAMS, and morning man with first ticket news director. To qualify you must be an ex- creasing sales staff. for successful Indianapolis daytimer. Rush back - perienced, ambitious news man able to gather, ground. salary and audition tape to Tim Crow, write and deliver the news with a mature, New York -Newark excellent opportunity for Rollins Broadcasting, 414 French St., Wilming- authoritative, smooth style. Write or call Sta- man with outstanding radio sales record to earn ton. Delaware. tion Manager, KBKC, 5913 Woodson. Mission. well into 5 figure income. Salary plus commis- Kansas. sion. Good prospecta for promotion to even Wanted, announcer with first phone mainly an- job. In Send nouncing but must be able to keep station on Copywriter for W -radio operation Time -Life af- photo d of billings and to air. Starting salary $85 a week. Write or phone filiate. Must at least have had good radio writing Hal Walton. WNJR, Newark, N. J. Dave Rigdon, WHBB, Selma, Alabama. Phone experience. Send history, copy, photo to Con- Trinity 4 -8298. tinuity Director. WOOD and WOOD -TV, Grand Opportunity with growing media brokerage firm Rapids, Michigan. for hard working men of good character, willing Midwest metropolitan station wants top-flight and able to work on commission and travel. personality announcer or dl. Send air check, Paul H. Chapman Company, 1182 West Peach- background to Bill Frosch, WISH, Indian- RADIO tree. Atlanta. photo, Immediate opening for radio -television staff an- Situations Wanted Announcers nouncer. Prefer college grad. Will train for tv if necessary. Send tape, resume and photo to Beginners luck. Want to learn radio or tv busi- Florida. Need experienced personality pop di. Frank Wilson, WMBG -WTVR, P.O. Box 5229, ness. B.S. communications, AFRTS experience. Above average salary. Promotion minded station. Richmond 20, Virginia or call Elgin 5 -8611. Will travel Box 144G. BROADCASTING. Send tape. background. Box 750E, BROADCAST- ING. Announcer, 1st phone. Morning shift for mid - Jock Laurence and the voices in the news. Now Michigan daytimer. Music and news. Write featured by 49 news conscious radio stations resume with salary requirements and send tape coast to coast. Laurence gives you exclusive DJ wanted who can hold adult female audience to WOAP, Owosso, Michigan. news in crisp 45 second capsules for spotting in mid -morning, afternoon. Music policy based on your local newscasts. His long distance calls am variety: new, old, hi fl albums, some rock and Versatile announcer Immediate opening for and pm daily bring to your listeners from your roll. Full details Box 775F, BROADCASTING. top -flight announcer who- has proven record as Washington newsroom. Jock Laurence and the successful dl as well as all- around staff abilities. voices of the newsmakers themselves. Each in- Wanted: Announcer, holding first class license. Integrated operation permits some on- camera tv formative news capsule is taped live with your No maintenance, permanent position, 40 -hour depending upon abilities. Send complete infor- call letters. Call or write for references stations week with benefits. $400 monthly plus additional mation, background. experience, past and ex- and tape a timely audition. 1701 -16th Street, Income for sales minded. Send tape and full earnings, tape and photo, WSAV, Savan- N.W., Washington, D. C., ADams 2 -0254 and particulars. Box 991F, BROADCASTING. pect Georgia.d ADams 2 -8152.

BROADCASTING October .13, 1958 Page 141 RADIO RADIO RADIO Situations Wanted -(Cont'd) Situations Wanted -(Cont'd) Situations Wanted -(Cont'd) Management Announcers Announcers Manager -chief engineer, employed, first phone, Announcer regional and local stations southwest Announcer, disc jockey. Non Caucasian. Now announcer, sales. play -by -play. 15 years experi- nine years. Two years business management. working metropolitan market with own show. ence wants larger market, aggressive go- getter. B.S., Radio ppproduction, sober, sincere, reliable, Rated good newscaster. disc jockey. Friendly, Box 254G, BROADCASTING. family, 30. Glualifled, want greater job respon- relaxed style, deep voice. If you're seeking a sibility. Min mum, 100 week plus percentage, personality clown, I am not it. My work is con- Young, married veteran with 11 years experience Box 281G, BROADCASTING. ducted on a professional basis. Can sell to any all phases of radio and tv desires to manage Prefer personal interview. Box 32963, small or medium market station in midwest. Announcer: Year experience. Deejappy, news, also BROADCASTING. Currently employed by large electronics firm in Good desales. Outstanding qualifications and references. livery. Announcer -Fine voice. Strong news, commer- Can reduce overhead. First phone, two degrees cials. Literate, dependable. sober. Background Box 273G. BROADCASTING. Announcer, organist -conductor just completed in sales, show business. First phone, operate full course in tv and radio school. Alumnus board. Know languages, classical music. Gradu- Manager, presently employed. 17 years experi- Westminster Choir College '46 and Boston Uni- ate top school with previous experience radio, ence as manager. commercial manager, program versity '53. Member of Local 109 (A.F. of M.). director in top markets. Also agency, and net- Have fair knowledge of six languages including tv. No personality dj types, please. Photo and 288G, tape on request. Occupant, P.O. Box 2283, Los work. Best references past employers. Box Russian. New York or New England area pre- Angeles 28, California. BROADCASTING. ferred. Box 283G, BROADCASTING. Need experienced general manager with strong European disc Jockey. American wants Euro- A radio station needs this poignant broadcaster. local and regional sales background? Presently pean work. Great personality, voice. Let's in- Main news points- conversationally reported; employed. willing to invest if desired. Box 299G, troduce music, news format to Europe. Single, classics offered in proper manner; appealing out- BROADCASTING. side broadcasts; bright. friendly early morning college, 27. Rush work or any information. Box hours record player- just as capable during un- 284G, BROADCASTING. winding afternoon hours. All sound reasons for Sales a radio break. No appeal for those who would tence ne ttion ke Save me. write: " Not the style we had in mind." Go-getter, experienced, seeking good potential. icrummyn osas t Ssen- Details: A. C. Bjoraas, The Sound Service, 1341 own Give me competition. Great personality voice. Prefer deal including air work. Can run Young, single, college grad. Box 285G, BROAD - N. Dearborn, Chicago 10. board. AU around man -what you're looking for. CASTING. Box 164G, BROADCASTING. Stop! One year top radio -tv experience. Con- Florida modern radio- young, versatile di -pd. tact Parker Gronwold, 1338 Marengo Avenue, Experienced, mature, dependable salesman with Forest Park, Illinois, Forest 6 -0635. fourteen years background of sales, manage- First phone. degree. Excellent production. Pres- ment and announcing. Congenial and coopera- ently assistant manager, Florida independent. Family. Ready for top -rated station, larger mar- Mr. Boston Manager. Fed up with "top 40 tive. Box 206G, BROADCASTING. ket. Box 286G. BROADCASTING. jockeys?" Mature announcer -newscaster, Manager-Anxious to leave big city rat race. who can program for adults available now. Write Proven sales record. Box 311G, BROADCAST- Announcer -di, vet, 25, married. Former produc- "M ", P.O. Box 73, Accord, Mass. ING. tion supervisor top New York station. Strong personality. Box 289G, BROADCASTING. Experienced announcer and control man, go any- Announcers Personality -dj. Lively, gimmicks, strong com- where, available now, Frank Mrowicki, 826 mercials, 4 years experience production, news. Union Street, LaSalle, Illinois. Phone 1790. Sports announcer football basketball, baseball. $125 minimum. Box 290G, BROADCASTING. Seven years experience. Finest references. Box Experienced engineer wishes announcing oppor- 620F, BROADCASTING. Experienced negro di, combo man. Swinging tunity. First phone. Announcing School Grad- style, good pitch. Box 293G, BROADCASTING. uate. Married. Two years college. Desires per- Ambitious, capable announcer, experienced manent position. William P. Spollen, % Mechanic major phases radio tv 8 years. Employed. No Experienced announcer, dj, college graduate, Institute, 50 Congress Street, Rumford, Maine. floater. with potential. veteran, presently in metropolitan market, look - weekly. Boxx 996F soNquire$150BROAAD ing for security, pop music. Box 296G, BROAD- Staff announcer, 2nd phone. Pathfinder graduate. STIN Inexperienced. Frank Webb, 2610 Kirkwood Personality-di, strong commercials, gimmicks, Place, West Hyattsville, Maryland. etc., run own board. Steady, eager to please. Go Top-flightTop -Hight announcer -newscaster two years ex- anywhere. Box 165G. BROADCASTING. perience-need $80 start. Box 3000, BROAD- Technical Girl -di- announcer. Go anywhere. Ready now. Run own board. Can sell too. Steady, no bad Recent radio school grad desires music, news habits. Love to build audiences and grab ac- incite. Strong news, smooth di, much potential. Combo experienced maintenance engineer and counts. Tape and resume. Box 186G, BROAD- Tape. Travel. Box 301G, BROADCASTING. announcer. Box 260G, BROADCASTING. CASTING. For a sound investment, announcer experienced, First ticket employed two -way radio. Interested Negro deejay, good board man, fast patter, will travel. Box 303G, BROADCASTING. in broadcast or tv engineering. Prefer west smooth production. I'm the one you're looking coast. Single. Will travel. Box 278G. BROAD- for. Tape and resume. Box 187G, BROAD- Young, attractive woman desires work radio CASTING. CASTING. announcing in New York area. Good speech quality and have training. Will work for mod - Experienced broadcast engineer, wants reloca- Experienced announcer with quality voice in e salary-while learning. Box 304G, BROAD- tion. Ten years, with solid references. Finest of disc jockey, news. commercials. Box 207G schooling, and practical training. Will travel. BROADCASTING. DI sportcaster-looldng for first job in radio. Box 292G, BROADCASTING. Announcer -radio and tv-also production, writ- Good references, hard worker, will travel. Box ing, good news, sports. College grad. Enthusiasm, 305G, BROADCASTING. First phone engineer, will do some announcing hard worker. Draft exempt. Box 228G, BROAD- desire employment within 50 -mile radius of Recent SILT graduate. Run own board and fa- Knoxville. Tennessee. $85 week. Box 294G, CASTING. miliar with all phases of broadcasting. Married BROADCASTING. Commercial manager, personality country and -family. Tape- resume available. Box 306G, gospel di and entertainer. Employed, 4 years ex- BROADCASTING. Experienced engineer wishes announcing oppor- perience. Family man, 24, sober. Will settle tunity. First phone. Announcing school grad- down to substantial offer in growing market. DJ- employed -top station- million plus market. uate. Married. 2 years college. Desires permanent Seek permanent relocation. Prefer northeast. Box position. Box 307G, BROADCASTING. References. Box 244G, BROADCASTING. 308G, BROADCASTING. 4 years experience radio -tv -25 -draft exempt, Radio -tv trainee. First phone. Fill-in announcer - single, college grad, now employed as top rated Salesman- announcer. Excellent references. Radio di. writer. Five kw experience. Box 317G, di with big market Ohio city number one radio morning show or tv weatherman. Box 309G, BROADCASTING. station. Excellent news, sports, references. Pre- BROADCASTING. fer personal audition. Box 251G, BROADCAST- Chief engineer, seventeen years communications, ING. Announcer -1st phone, no maintenance, $80 no last twelve as am chief. Reputation for high car. Available now. Box 310G, BROADCASTING. quality operation. Family. home, stable, excel- Pop di, first phone, 15 years experience all lent references. Interested in possible tv future phases degree. two weeks availability. Box 253G, Two years radio with Los Angeles Dodger net- but all offers considered. Presently employed. BROADCASTING. work past season. Announcing school graduate. Resume. Box 327G, BROADCASTING. Personality morning di desires to relocate to Interested in all phases of business. Box 313G, larger city. West, southwest or southeast. Op- BROADCASTING. Have car will travel. 1st phone, technical school erate board. No top forty. Box 255G, BROAD- graduate, 3 months experience, 29 years old, CASTING. Announcer -dj; experienced, ready for larger married, no children. available immediately. market. Music, news, commercials. Box 314G, John A. Deaver, Jr., P.O. Box 29, Philadelphia, Aggressive deejay seeking employment with de- BROADCASTING. Mississippi. pendable organization. 5 years major market. Box 262G, BROADCASTING. Experienced announcer -di personality. Strong on Engineer: 16 years in radio. Available October 25. commercials. Sales ability. Employed. Third Experience Collins -Gates equipment. Doug Staff announcer -9 years experience, six years phone. Married. Age 31. Tape, photo, references Slough, Box 176, Route 1, Crewe, Virginia. with present station, network affiliate in large upon request. Box 322G, BROADCASTING. midwestern city. Single, college grad. Desires First phone. No experience. Willing to learn. permanent position at station in or near New First phone announcer, two years experience all Desire permanent employment. Contact: Dave York City. Box 263G, BROADCASTING. phases, no maintenance, single, college. Desire Todd, 11427 Lanewood Circle, Dallas, Texas. Virginia, West Virginia, Maryland, Pennsylvania. Phone: DA- 16509. Experienced employed announcer dj, news, Available immediately. Box 323G, BROADCAST sports, single, steady, reliable, young, run own ING. board. Interested in sales. Box 264G, BROAD- Production -Programming, Others CASTING. New England personality dJ, fast pace, enthusi- Announce, dj, news, first phone, voice, person- astic, young, married, 5 years experience. Best Radio -tv newsman: Experienced legman-photog- ality. Experienced. Also maintenance. Box offer over $100. Personal interview preferred. rapher -writer wants air work, too-prefers 268G, BRION Box 326G, BROADCASTING. southeast. For details, write Box 220G, BROAD- CASTING. Announcer, 1st phone, no maintenance, 3 years Experienced combo announcer engineer, 1st experience, $100 a week. Box 271G. BROAD- phone. 107 N. 4th Street, Waterville, Minnesota. A seasoned copy specialist is available to solid CASTING. Phone 157. midwest operation. Box 246G, BROADCASTING.

Page 142 October 13, 1958 BROADCASTING -RADIO STATIONS FOR SALE_,.. RADIO TELEVISION NORTHWEST Situations Wanted -(Cont'd) Help Wanted -(Cont'd) Absentee owned. Run down. Good growing Production- Programming, Others Production -Programming, Others market. Full time. Land and building belongs to station. Asking $130,000 with 29% down. Announcers, directors, and copywriters. New Newsman who knows news and knows what to full power vhf south has do with it, looking for position with station em- openings for experi- $10,000 down. Full time. Exclusive market. phasizing news. Experienced in gathering, writ- enced people with references. Box 982F, BROAD- ing, and reporting in highly competitive four sta- CASTING. Gross around $34,000. ton market. Radio- speech and col- journalism Copywriter: Indiana 4 -A agency needs creative. Full time. Gross for many lege background. Married. Box 247G, BROAD- versatile and experienced writer for wide va- $75,000 year years. riety of radio -tv accounts. Submit detailed re- Well equipped. Buyers gets 100 %, of stock. sume and salary requirements. Box 202G. Asking $100,000 with 29% down. Potential, potent, promotional copywriter for BROADCASTING. radio -television. First phone. Fair announcer - di. Five kilowatt experience. Mature. Box Newscaster -director of radio -tv news; unlimited 272G, BROADACASTING. opportunity, expanding midwest organization. Salary dependent upon ability /experie ROCKY MOUNTAIN resume, picture and tape to Box 2222 8 BBROAD- A Jingle in your spot-puts money in the pot. CASTING. Daytimer in competitive market. Absentee Freelance jingle generator. Box 318G, BROAD- CASTING. Prominent tv station in major midwest market owned. Well equipped. Asking $57,000 for accepting applications for head of tv continuity stock with $15,000 down. department. Commercial tv continuity required. Radio -tv newsman: Legman- photographer -air- copy man. 5 years eastern metropolitan news centers. Forward samples, complete resume with Number one station in competitive market. picture and salary requirements to Box 328G, Box 319G, BROADCASTING. BROADCASTING. Full time. Valuable land and building. $225,000 with 29% down. Price can be Woman's program director, college graduate, Newsman's newsman wanted by aggressive news lowered if land and building leased on good four years experience announcing, copy, traffic. department. Must know news, be able to shoot terms with option to buy. Can run own board. Available November 10. Box stills and movies and air daily major newscast. 320G, BROADCASTING. Send tape, background, photo, immediately to Ken Wayman, News Director, KTIV, Tenth & Excellent property in competitive market. Frankly, I have a good job, but, not happy with Grandview, Sioux City, Ia. Station well established and accepted. Has top "50 ". Three, almost fout years 50 kw past, grossed over $100,000 for good many years. resonant voice, reliable, for Continuity writer midwest tv station. Will join Asking $175,000 deep- single. looking staff of three. TV' experience preferred, but not including valuable land with sound station in mid -east, prefer Michigan. Pub - essential. Immediate 29% down. yy ppING contact- announcer. Box 321G, opening. Send complete de- 1liRO work, tails to Jack Kenn, WTVO Television, P.O. Box 470, Rockford, Illinois. Program director -13 years experience all phases of radio; last 655 years with WDAF, Kansas City. Situations SOUTH Announcer -producer, record personality, mc, for- Wanted mer production manager western ABC affiliate New station in competitive market. Owner desires program director position well-estab- Management does wont to sell and a good deal is avail- lished western station. 34 years old, family man, stable, dependable. excellent references on re- able for client. Asking $65,000 with 29% Manager or commercial manager. Excellent rec- down. quest. Available immediately. For resume write ord in these positions in top markets. 17 years Charles W. Maxwell, 415 East 71 Terrace, Kansas experience. Also network agency. Best references City 13, Missouri. all employers. Box 287G, BROADCASTING. TELEVISION Announcers MIDWEST Daytimer. Exclusive. Owner is no radio man. Versatile announcer -experienced, excellent news All new background. Dependable family man, neat ap- equipment. Asking $47,500 with Help Wanted pearance, effective air salesman. Desires to re- $15,000 down. locate. Box 270G. BROADCASTING. Management Competitive market. Gross close to $85,000. Radio announcer, experienced desires tv. Little Retail sales over $100,000,000. Asking $90,- experience but willing to learn. Will travel. Box 000 for both AM Commercial -manager/salesman television. Ex- 302G, BROADCASTING. and FM. Terms. panding organization. Good base pay plus commission. Experienced. Midwest market. Box Announcer -director. TV, filin, radio experience. Full time. Exclusive. Absentee owned. Gross 200G, BROADCASTING. News, sports, commercials. Versatile. Box 315G, $32,000. Asking $34,000 with $20,000 down. BROADCASTING. Sales Technical CALIFORNIA Wanted, a local and regional salesmanager, must Engineer -1st phone. Ten years experience. Trans- have had experience in directing and leading a mitter maintenance and Exclusive daytimer. Asking $60,000 with 29% local sales department. This is an exceptional control room operation. down. Two opportunity. VIM network station west coast. Will relocate anywhere. Interested in television. FM stations near Los Angeles, Replies treated strictly confidential. Box 336G, Box 159G, BROADCASTING. $67,500 and $120,000. Another FM in BROADCASTING. Southern California $80,000. Large market. Chief engineer -9 ears experience, all phases television broadcast Past 4 years assistant of top Announcers chief. Box 293G, BRO ADCASTING. One the markets of the state. Full time. Absentee owned. $300,000 with 29% Maintenance and control room operation. 1st down. Need experienced, mature. on-camera salesman. phone, good training and experience back - Successful vhf network affiliate in northern ground. Single. Available November 1st. Box California. Please mail resume and include re- 265G, BROADCASTING. cent snapshot and availability for audition. Box 210G, BROADCASTING. SOUTHWEST Production -Programming, Others Bad management history of this property has New CBS -vhf tv station located in rich south- kept gross down. Exclusive in west needs announcer Realize importance of selling, smonyasleiltf de- growing town market and sales man i of 8,000. $29,000 down. immediately. Send tapes and /or resume and pproduction photograph to Box 280G, BROADCASTING. sand directionMarried, 25. Will travel for job with future. Box 312G, BROADCASTING. Excellent daytimer. Asking $175,000 with Staff announcer NBC and AFTRA affiliate. Must TV film buyer -manager. Manhattan experience. $100,000 down. Large competitive market. have strong commercial presentation, 3 to 5 years Interested larger market operations. Box 316G, on camera experience. Pictures, tape. kine, sal- BROADCASTING. Full time. Top facility in a dynamic market. ary requirements first letter. Contact Heyward Gross over $170,000 a year. Asking $100,000 Siddons, Program Manager, KOA -TV, Denver 2, Energetic young man graduate SRT, N.Y.C. De- Colorado. sires chance at directing or floor managing in down. local station, Qualified also to double in brass in film, studio and control operations. Amitious, de- Technical pendable, top references, willing to travel. Box G, BROADCASTING. New south vhf needs transmitter and/or studio TV -radio sports director. Experienced in sports - men. Openings for experience and inexperience. casting, commentary and play-by -play. Presently JACK L. STOLL Box 893F, BROADCASTING. associated with network sports department in New York. Interested in local operation. Box Assistant chief engineer wanted for mid -south 332G, BROADCASTING. vhf -am operation. Please include photo, ex- & ASSOCIATES perience resume, age, marital status and salary requirements in first letter. Box 335G, BROAD- FOR SALE A CASTING. NATIONAL ORGANIZATION for Stations the sale of Radio & TV Stations In dry, warm climate established southwest full power vhf, with combined operation, is expand- 6381 HOLLYWOOD BLVD. ing and needs good first class engineer -switcher 500 watt money maker, northeast; in growth familiar with both studio and transmitter opera- area; $345,000. Box 150G, BROADCASTING. LOS ANGELES 28, CALIF. tion and maintenance. For details phone Blake Minnesota Ramsey, Chief Engineer, KIVA -TV, Yuma, station presently grossing $70,000, ask - Hollywood 4 -7279 Arizona. rice with $25,000 down. Box State 6 -8311. ingG §11BÁDÁI)ulS

BROADCASTING October 13, 1958 Page 143 FOR SALE - (Cont'd) FOR SALE- (Coned) WANTED TO BUY Stations Equipment Equipment A going uhf station with RCA equipment doing Eight (8) bay Collins ring antenna for 105.3 mc. Used microwave system for fixed operation. 65 local live shows each week. The entire station Like new; will accept reasonable offer. Radio Used light weight camera pedestal. Please including tower can be moved new location Station WHAT, Conshohocken & Windermere Sprague, for ntgo Aves., Philadelphia 31, Pennsylvania. EngineerrWLOS -TV, Box 21550, Seville, land andbuildingsryini the 27 h argest market in America. Write Box 277G, BROAD- 2 good clean Magnecorder PT -6's complete with CASTING. portable cases in condition. Priced INSTRUCTIONS reasonably. Contact Jexcellenty orman, WIIN, At- Southwest daytimer, single station market, edu- lanta Biltmore Arcade, Atlanta 83. cation and recreation center, new facilities. F.C.C. first phone preparation by correspondence $75,000 with $20,000 cash, balance on terms easily Field intensity meters Measurements Corporation or in resident classes. Our schools are located met from present earnings. Box 325G, BROAD- high frequency field intensity meter, model 58 in Washington, Hollywood. and Seattle. For CASTING. and Federal model 101 -G. Mackenzie Electronics, details write: Grantham School Desk 2. 821- 19th Street. N. W., Washington, D. C. Mohawk midgetape, complete with leather case, Inc., 145 West Hazel Street, Inglewood 3, Calif. mike. earfone, telephone pickup, 3 cartridges, Phone: ORegon 8 -9335. instruction manual, service manual and AC -DC FCC first phone license in six weeks. Guaranteed pplayback amplifier. $200. Write Chief Engineer, Television monitors. The most widely accepted instruction by master teacher. G.I. approved. WEJL, Scranton 1. Pa. in broadcasting and industrial applications. De- Phone FLeetwood 2 -2733. Elkins Radio License livered under several trade names. Tilted front School. 3605 Regent Drive, Dallas, Texas. Gulf state television station, progressive area, plug -in construction. 8 "- $195.00. 14 "- $215.00, 17" $750,000. Chapman Company, 1182 West Peach- ru2aul, Miratel, Inc., 1080 Dionne Since 1946. The original course for FCC 1st phone tree, Atlanta. -$23tP Min59.00. license, 5 to 6 weeks. Reservations required. En- rolling now for classes starting October 29, California, kilowatt- daytimer active market, One (1) RCA console 76 -B2 in good working con- January 7. 1959 and March 4, 1959. For informa- $43,500 down. Wilt Gunzendorfer and Associates, dition; new in use; will accept reasonable offer. tion, references and reservations write Wil- 8630 W. Olympic. Los Angeles. Radio Station WHAT, Conshohocken & Winder- liam B. Ogden Radio Operational Engineering mere Aves., Philadelphia 31, Pennsylvania. School, 1150 West Olive Avenue, Burbank. Southwest single market full time. Making California. money. Ideal for owner -manager. $47,500 with $18,000 down. Patt McDonald, Box 9322, Austin, WANTED TO BUY Texas. GL 3 -8080. MISCELLANEOUS Have many buyers, and syndicates. 2!6% commission if you list exclusive with us. Lee Hol- Stations Attention personality dl's. For only $200.00 I can lingsworth Lic. Bkr., 514 Hempstead Ave., W. increase your income $1000.00 or more per Hempstead, N. Y. Moneymaking manager has modest down pay - month. This is a tested and proven method to potential station or cp. make money legitimately, fast, and enjoyably. West Texas daytimer. Excellent for owner -op- Boxt115G, BROADCASTING. I know how my record hop instructions erator. Only $27,500 with terms. Patt McDonald, will net you $1Ò0W.00 or more per month. By Box 9322, Austin, Texas. GL 3 -8080. Want am station in Carolinas or Virginia. Pre- following my simple instructions of the Record fer 25 -35 thousand dollar price range in small Hop Success Story inside and out you too West coast fm stations (2), $25,000 and $100,000, market. Box 129G, BROADCASTING. will be a success. I went from a $500.00 a month terms. Chapman Company, 33 West Micheltorena, di to $1900.00 per month personality in an area Santa Barbara, California. of only 15,000 population. Mail cashier's check Reliable party wants to buy radio station in or money order of $230.00 now. Teen Age Record Gulf Coast 1,000 watts daytime. Top market. southwest, preferably Texas or New Mexico. All Hop, Box 178G. BROADCASTING. $175,000 McDonald, Box 9322, replies strictly confidential. Box 181G, BROAD- Texas. GL3- 8080tt CASTING. Fabled Alaska! Taped features, stills, film, for feature, women's shows. Open end. Exclusive. Texas small market stations (2), $25,000 and $30,- Responsible parties want radio station in New Also, to order. Pan Alaskan Associates, 1081 000, terms. Chapman Company 1182 West Peach- England. Confidential. Ready to act promptly. Cushman Street, Fairbanks, Alaska. tree, Atlanta; or 33 West Mlcheltorena, Santa Write Box 231G, BROADCASTING. Barbara, California. Energetic successful manager of 5 kw in top ten FOR Oregon, quarter-kilowatt, $107,500.00. Low down, wants to buy or lease property of his own. Pre- SALE attractive terms. Wilt Gunzendorfer and Asso- fer northeast, west coast or Florida, but will ciates, 8630 W. Olympic, Los Angeles. seriously consider any station that $15,000- 25,000 cash will handle that a sane accountant would Have buyer for single market operation billing approve. Your reply strictly confidential, of See $75,000 or more annually. Replies confidential. prptNG action. Patt McDonald, Box 9322, Austin, Texas. GL 3- Address Box 2 0G. BR HASKELL BLOOMBERG 8080. Two experienced radio men would like to buy Station Broker At The Norman & Norman, Inc., 510 Security Bldg.. small station in upper midwest. Replies held con- Iowa. Sales. purchases fidential. Box 245G, BROADCASTING. NAB FALL CONFERENCES with care and discretion. Experienced. MILWAUKEE, MINNEAPOLIS Former radio and television owners and opera- Experienced group desires to purchase a radio tors. station in market of 50,000 or larger. Substantial BOSTON, WASHINGTON cash down payment available. Confidential. Write RCA. MA-1 L transmitter. $1,500. Write Chief Box 252G, BROADCASTING. Engineer, WEIL, Scranton 1, Pa. Having sold my station am in market for another. Prefer midwest or southwest though any THE PIONEER FIRM OF TELEVISION Southwest small market station, $39,750. down good market will be considered. Prefer down AND RADIO MANAGEMENT payment, $10,000; medium market station, $90,000, payment $50,000 but more or less will be con- CONSULTANTS -ESTABLISHED 1946 down payment, $35,000. Chapman Company, 1182 West Peachtree, Atlanta. sidered. Write Box 286G, BROADCASTING. NEGOTIATIONS MANAGEMENT Successful manager wishes lease good market APPRAISALS FINANCING For sale southwest 250 watt. Experienced partner radio station with short terms purchase option. HOWARD S. FRAZIER, INC. needed. Theodore Rozzell, Clovis, New Mexico. Confidential. Box 278G, BROADCASTING. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Equipment Equipment One Ampex 350 console, new guarantee-$1175.00. We need four or more 77 -D RCA mikes in good WANTED TO BUY One Ampex 350 portable, new guarantee- condition. Reply Box 331G, BROADCASTING. $1140.00. Both full track. Box 261G, BROAD- CASTING. Used 250 watt fin transmitter complete with monitors. Call or wire Richard Tuck Enterprises, Two Gates CH-11 turntable ICBEC, Waxahachie, Texas. WANTED TO BUY sanitgood Contact Wanted. Used Andrews multi-V 4 bay antenna. W. C. Moss, PINEY, Seymour, 'Texas. Write KJML-FM, 2881 El Paseo Lane. Sacra- LEASE OR MANAGE mento 21, California. Have a 250 watt RCA transmitter, model 250 -L, STATIONS with complete compliment of tubes, just taken Wanted 200 self- ppooTV? tower out of service. Make offer. Contact KWSD, Mt. Beecher Hayford.Hayford, 1VH- aytonao Beach, PAY OUT BASIS Shasta, California. Florida. STRONG SALES & PUBLIC RE- LATIONS EXECUTIVE, PRO- MOTIONAL BACKGROUND, with STAFF, former Owner Radio Sta- WANTED EXECUTIVE tion in the East and Executive Man- ager UFH Station -is now available. Capable of taking "complete charge of all phases of television You will find our arrangements equi- table, mutually profitable. Confiden- station operation except sales, promotion, and accounting." tial. Must be experienced and must have successful record of ability Emanuel Lazarus Stone to operate and supervise all internal functions of a television Planning & Public Relations station. Salary open. VHF, Pacific coast. 3220 Hudson Blvd., Jersey City 6, New Jersey Box 211G, BROADCASTING Telephone Swarthmore 5-0201

Page 144 October 13, 1958 BROADCASTING FOR THE RECORD Continued from page 140 ther hearing scheduled for Oct. 6 re its application for cp to change trans. and ant. location and same is rescheduled for Oct. 9. SUMMARY OF STATUS OF AM, FM, TV By Hearing Examiner H. Gifford Dion on Compiled by BROADCASTING through Oct. 8 September 30 By certification of question to Commission, ON AIR CP TOTAL APPLICATIONS requested latter to advise Examiner whether Lk- Cap Not en air For now stedens hearing on applications of L. E. U. Bcstg. Co., AM 3,258 32 104 560 The Jet Bcstg. Co. and WERC Bcstg. Corp., for new tv stations to operate on ch. 66 at Erie, Pa., FM 681 26 99 68 should be entitled to indefinite continuance In 428' 111 101 view of unsettled tv allocation situation by TV (Commercial) 78' reason of certain petitions which have been pending during this proceeding. OPERATING TELEVISION STATIONS Compiled by BROADCASTING through Oct. 8 BROADCAST ACTIONS VHF UHF TOTAL by Broadcast Bureau COMMERCIAL 425 81 506' Actions of October 3 WBLY -FM Springfield, Ohio- Granted license NON- COMMERCIAL 27 8 35 for fm station. WNTA Newark, N. J.- Granted mod. of license COMMERCIAL STATION BOXSCORE to change name to NTA Radio Bcstg. Co. KTIX Seattle, Wash. -Granted mod. of license As reported by FCC through Sept. 30 to change name to KTIX Inc. (BML- 1779). WNTA -TV Newark, N. J. -Granted mod of AM FM TV license to change name to NTA Television Bcstg. LICENSED (all on air) 3,258 536 428' Co. WNTA -FM Newark, N. J.- Granted mod. of li- CPs ON AIR (new stations) 32 25 78' cense and BSCA to change name to NTA Radio Bests. Co. CPs NOT ON AIR (new stations) 101 98 110 Metropolitan Co., Denver, Colo. TOTAL AUTHORIZED STATIONS 3,391 659 665 cp for low powerpowea r (0.5 w) aux. on 26.10- 26.46 me to be used with KOA -AM -TV Denver, APPLICATIONS FOR NEW STATIONS (not in hearing) 449 39 49 Colo. WISH St. Paul, Minn.-Granted cp to replace APPLICATIONS FOR NEW STATIONS (in hearing) 108 29 52 expired permit for change in frequency, power, TOTAL APPLICATIONS FOR NEW STATIONS 557 68 101 ant-trans. location, installation DA -D and new trans., changes in ground system, change studio APPLICATIONS POR MAJOR CHANGES (not in hearing) 381 24 42 location and make changes in DA system (two additional towers); conditions. APPLICATIONS POR MAJOR CHANGES (in hearing) 43 0 16 WDGY Minneapolis Minn. -Granted mod. of TOTAL APPLICATIONS POR MAJOR CHANGES 324 24 58 cp to make changes M ant. system. WBVA Woodbridge, Va.- Granted mod. of cp LICENSES DELETED 0 1 2 to decrease ERP to 9.5 kw, ant. height to 305 ft., change type ant. and ant. trans. location. CPs DELETED 2 0 2 KJAX Santa Rosa, Calif. Granted mod. of cp to change type trans, a There are, in addition, 10 tv stations which are no longer on the air, but retain their KALV Alva, Okla.-Granted permission to sign - licenses. oft at 7 p.m. for period of 60 days. There are, in addition, 38 tv cp -holders which were on the air at one time but are no HJEF Jennings, La.- Granted extension of au- longer in operation and one which has not started operation. thority to operate daytime hours only for period There have been, in addition, 211 television cps granted, but now deleted (44 vhf and of 90 days beginning Sept. 29. 167 uhf). There has been, in addition, one uhf educational tv station granted but now deleted. Actions of Oct. 2 KQH -51 Traverse City, Mich.-Granted license for tv intercity relay station. WOCS Goshen, Ind.- Granted license for non- of license and cp to Connie B. Gay Inc.; and commercial educational 1m station. license covering change in ant-trans. location NARBA Notifications WIRB Enterprise, Ala.-Granted license cover- and make changes in ant. and ground system. ing changes in facilities, ant.-trans. and studio KPDQ Portland, Ore.- Granted cp to change CANADIAN location, installation new trans., make changes in ant.-trans. location to 2.7 miles east of Beaver- Notification Under Provisions of Part III, ant. and ground system; remote control per- ton, Ore.; remote control permitted. Section 2 of North American Regional mitted. WYLD New Orleans, La.- Granted cp to install Broadcasting Agreement KVOR Colorado Springs, Colo.-Granted cp new trans. as alternate main trans. at present List of changes, Proposed changes, and Cor- to change ant : trans. location and make changes main trans. site; remote control permitted. rections in Assignments of Canadian Broadcast in ground system; remote control permitted. Stations Modifying Appendix containing assign- WHCR -FM New York, N. Y.- Granted cp to WBOS -FM Brookline, Mass. -Granted mod. of ments of Canadian Broadcast Stations attached install new type ant. and trans., change ant: cp to change type trans. and decrease ERP to to Recommendations of North American Regional trans. location ERP 1.2 kw, ant. height 460 ft. 15 kw; conditions. Broadcasting Agreement Engineering Meeting. remote control permitted. REDO Ontario, Calif.- Granted authority to KVFM (FM) San Fernando, Calif.- Granted remain silent for period of 30 days. Reason: 630 Kc. mod. of cp to changetype trans. and ant. installation of new trans. CJET Smith Falls, Ontario -1 kw DA -1 U. WFAR Farrell, Pa. ranted request to cancel WCQS Alma, Ga.- Granted request for author- Class III. N in O. license for auxiliary transmitter. ity to operate station on specified hours pending WBEC -FM Pittsfield Mass. -Granted extension approval of application for specified hours to 910 Kc. of remain silent ditional 90 follow. CFJC Kamloops, B. C.-10 kw D ND (PO: 910 daysuperiiotd to and cluding 1-1-59. KSWS Roswell, N. M. -Granted change of re- kc 1 kw ND) 1 kw N U. Class III. EIO 6- 15 -59. KTWR Tacoma, Wash. -Granted to authority mote control authority. 930 Kc. remain silent for period ending Dec. 1, 1958. change of Reason- extensive repairs. WSKP Miami, Fla.-Granted re- CJON St. John's, Nfld. -10 kw DA -N (PO: 930 WAAM -FM Parkersburg, W. Va.-Granted ex- mote control authority. kc 5kw DA -N) U. Class III. EIO 6- 15 -59. tension of authority to Dec. 31 to discontinue WSTU Stuart, Fla.-Remote control permitted. normal program operations pending completion Following stations were granted exten- 960 Rc. or reappraisal of various aspects of continued sions of completion dates as shown: KSTN CENS Halifax, N. S. -10 kw DA -N (PO: 960 operation. Stockton, Calif. to 1- 30 -59; WELO Tupelo, Miss. kc 5 kw DA -N) U. Class III. EIO 5- 15 -59. General Bcstg. Co., Brownsville, Tex. -Granted to 1- 17 -59; WLOA -FM Braddock, Pa. to 3- 31 -59; CFAC Calgary, Alta -10 kw DA -N (PO: 960 kc authority to transmit programs to XEO Ma- KLUB -FM Salt Lake City, Utah to 3 -22 -59 and 5 kw DA -N) U. Class III. EIO 6- 15 -59. tamoros, Mex. on Oct. 19. 1958. WKSD Kewanee, Ill. to 11 -1. National Rostg. Co., New York, N. Y.- Granted 1050 Kc. extension of authority to 9 -15 -59 to transmit or Actions of September 29 CJIC Sault Ste. Marie, Ont. -0.25 kw ND U. deliver radio programs to stations under control Class II. NIO. of Canadian Bcstg. Corp., whether or not such WMFC Monroeville, Ala.- Granted assignment programs are network programs and whether or of license to William M. Stewart d/b under same 1070 Kc. not they pass through NBC's regular chain name. facilities. WCDT Winchester, Tenn. -Granted acquisition CJET Smith Falls, Ont.-1 kw ND D. Class II. WARY Montgomery, Ala.-Granted extension of negative control by each William F Yar- Delete assignment vide 630 kc. of completion date to 5 -7 -59. brough and F. V. Frassrand through purchase of 1420 Kc. WYNN Florence, S. C.- Granted extension of stock from Harry W. Sullivan. completion date to 12 -15. WFMU East Orange N. J.- Granted cp to CKOM Saskatoon, Sask. -10 kw DA -N (PO: change ant.-trans. location; remote control per- 1420 kc 5 kw DA -N) U. Class III. EIO 6- 15 -59. Actions of October 1 mitted. CJMT Chicoutimi, P. Q.-1 kw DA -1 U. Class WGEE WBEE, III. MO. KATZ Rollins Bcstg. Inc., In- WHOO -FM Orlando, Fla.- Granted mod. to dianapolis, Ind., Harvey, EL, and SG Louis, Mo. change facilities. 1450 Kc. -Granted acquisition of positive control by O. Wayne Rollins through purchase of stock from WBPD Orangeburg, S. C. Granted mod. of cp CJMT Chicoutimi, P. Q.-025 kw ND U. Class John W. Rollins by licensee and retirement there- to change type trans. IV. Delete assign. vide 1420 kc. of. WKFM (FM) Chicago, Ili.- Granted extension WBLF Bellefonte, Pa.- Granted assignment of of authority to operate with reduced power of 1490 Kc. cp to Bellefonte Bcstg. Co. 40 kw for additional 45 days; reason given - CJIC Sault Ste. Marie, Ont. -0.25 kw ND U. KWIK Pocatello, Idaho -Granted transfer of repairs on ant. Class IV. Delete assign. vide 1050 kc. control from Central States Bcstg. Inc., to M. T. Deaton, et al. WWII Lorain, Ohio- Remote control permit- WBLF Bellefonte, Pa.- Granted license for am ted. station. WCMR Elkhart, Ind.-Granted extension of WGTC Greenville, N. C:-- Granted extension of completion date to 12 -29. License Renewals authority to sign oft at local sunset. Action of September 26 WSB -TV Atlanta, Ga.-Granted extensions of Following stations were completion dates to 11 -6 (main trans. & ant. & granted renewal of aux. trans.). WJRI Lenoir, N. C.- Remote control permitted. license: WIMA & aux., WIMA -FM, WIMA-TV, Action of September 25 Lima, Ohio; WKOV Wellston, Ohlo; WJIM Lan- Actions of September sing, Mich.; WMIC Monroe, Mich.; WKSU -FM 30 WROP Lake City, Fla.-Granted request to Kent, Ohio WSJM SG Joseph, Mich.; WCLE KITE San Antonio, Tex.-Granted assignment cancel for new am station; call letters deleted. Cleveland, [Tenn. BROADCASTING October 13, 1958 Page 145 This is the kind of hold our station has on people

The helping hand is a reality here. Community Chest, Scouting. Our pro- A true cross -section of home- owning gramming is friendly, too. Lots of public whio-tv America, the roots of family life go deep service. Help on community problems. No CBS -in the many thriving cities and on the triple spots. flourishing farms. Here families like to So our audience loyalty is intense, by channel dayton, cater to their wants through friends and every measure. As you consider our ohio neighbors. quantity story (747,640 TV homes in 41 We are friends and neighbors. The vet- counties of 3 states) never forget the qual- 7 eran members of our staff are solid figures itative one ...George P. Hollingbery will in the community, active in church and show you a realistic, one -price rate -card. community projects -the P.T.A., the JULY PULSE -12 of the top 15 once -a -week shows. FIRST 2 top 10 multi- weekly shows originate in our studios. O N E O F AMERICA'S GREAT AREA STATIONS Reaching and Holding 2,881,420 People MONDAY MEMO k.óké'.,. .. .::w.aæat -:i<-z`:á2 .,.mimar

from ROBERT JAY MISCH, v.p. & account supervisor, Al Paul Lefton Co., Philadelphia Television producers are people - therefore, all people are producers

What is it about tv that makes super- The little blonde, who came to New fully, munching a Miltown, "but men out of mice? The nicest, quietest, York for music and things (and got the the audience doesn't -yet. And, best behaved account executives, as- things), has no sooner started her lines, as a matter of fact, she is going sistant account executives, junior ac- than . . . down street for a soda before -" count executives, copy chiefs, art di- "What kind of interpretation is "All right, all right. Let's get rectors, even file clerks, all make like that, anyway ?" (Ad Manager on with this. And remember Joe, Belascos as soon as they're within hail- Glotz). I want a performance that's going ing distance of a tv studio. As if this "Yes, what kind of interpreta- to make Ed Sullivan wish he'd wasn't bad enough, clients who former- tion is that, I'd like to know ?" stayed in that newspaper office. ly were sweetness and light, except (Account executive Snell). Suppose we are opposite Lucy. when a red pencil disturbed the even "Why can't we get Kim Novak What's that show got that we tenor of their ways, suddenly open their or Carol Baker or maybe Lily haven't got ?" collars, pull their necktie knots down to Langtry for that part?" (Glotz) "Maybe actors and a plot" half mast, muss their hair, and bellow "Yes, why not -or even (Joe, sotto voce). at people standing right by their Marilyn Monroe wouldn't be bad Well, that gives you the idea. shoulder. in the part!" (Snell) There is just something about a mike, It must be a virus. Those isolation "Joe, Joe (bellow), Joe (Joe's a camera and a studio that brings out booths probably need fumigating or just four feet away thinking all the id that's been bottled up in men something. But the epidemic is severe obscene thoughts), Joe, you're for years. all right. Vaccine -there is none yet supposed to be the director I say, let's stop all tv for a while. Fill discovered except the rather radical around here; how can you let that the studios with couches (there could antibody known as "lost- accountosis "! girl amble on as if she was going still be an audience, even audience Perhaps I should be a little more spe- for a chocolate soda. She's a participation). Hire all the analysts in cific. Here's the Gooy -Chewy Jelly murderess ..." town at wholesale, and see if we can't Bean company. For years they've been "Yes, I know she's a murder- turn the Glotzes and Snells into people happy, courteous, successful, friendly, ess," says Joe, slowly and care- again. sixth page advertisers in Life, fifth page advertisers in American Weekly and full page advertisers in The Confec- tioners Journal. Oh, to be sure, once in a while a headline needed beefing up, from "You never tasted jelly beans like Gooy -Chewys" to "You've never really tasted jelly beans until you've tried Gooy -Chewys," but on the whole, serenity was the order of the day, until . . . Until that fateful day when the IWW -TV salesman got loose in the ad manager's office, and sold him on the idea of tv. Now, you should just see what's happened to old Bill Glotz, and not only Glotz, the ad manager, but Snell, his agency account executive. Maybe they were both frustrated in their younger days; maybe the other kids threw spit balls at them; maybe their mothers were Robert Jay Mi.scü. h..\, ,. I, 1905, New York City, B.S. magna cum laude, both frightened by a May fly, but it Dartmouth College, '25. First advertising job: copy cub with George L. Dyer doesn't seem likely that tv would hit agency. In 1926, freelancing on side for New Yorker magazine ( "Manhattan both the same way. Yet it has. Manual" series), switched to Albert Frank & Co. (forerunner of Albert Frank - They swoop into the station together. Guenther Law Inc.) after that agency sought copywriter familiar with "New Imperiously, they commandeer an ele- Yorker -style." In 1938 moved to Al Paul Lefton Co., New York and Philadelphia, vator and rise to the sixth floor. Why as vice president, has been there ever since, now as v.p. and supervisor on RCA they stop there, and don't keep going Electronics Div., Jos. Martinson's Coffee, B. Manischewitz & Co. and other up, only God knows. He doesn't want accounts. Mr. Misch is food editor and author; executive committee chair- them. The station rep greets them from man, Wine & Food Society; regular contributor to national magazines, and the floor. Flourishes and alarums. The author of Foreign Dining Dictionary. Married in 1938 to Janet B. Wolff. Mische.s cast is gathered for a run- through. and two daughters live in Manhattan and Bedford Village, N. Y.

BROADCASTING October 13, 1958 Page 147 EDITORIAL Yellow Journalism? TELEVISION THERE are signs of ugly, vicious and totally irresponsible CENTER tactics being put into play by some of the principal competitors of the broadcast media. Whatever its inspiration, the campaign to vilify television is gaining intensity. Newspapers have bled the quiz -show scandal down to its last drop of value to themselves, and, as we have said before, they will do the same any time television even appears to have stubbed its toe. In its Oct. 13 issue Newsweek magazine, which we have re- garded as a responsible journal, presents a "special tv -radio report." The total effect of this piece is to convince a reader that there is nothing on television but crime, violence, mayhem and death; that television creates crime and corrupts morals. The piece, bannered in yellow on the cover, is titled "Dial Anything for Murder." A cutline advises: "When in Doubt, Garrote." We cannot help wondering whether the yellow banner was a Freudian slip. Were the editors confessing, unconsciously, that this was yellow journalism of deepest dye? More "special reports" on television are on the way. Another Drawn for BROADCASTING by SIC HI newsweekly has been at work on one, and Fortune is preparing a "It's a rating outfit. What program are we viewing ?" piece expected to appear later this year. If the tack reportedly taken in some of the interviews offers any clue, the piece will membership in the society of responsible publications and equally toss to television a redolent bouquet of poison ivy. proud to serve the unsurpassed arts of communications that are From the grass roots, meanwhile, come reports that are even radio and television. more alarming. These accounts say that at the local level newspapers are beginning to put the finger on Buick dealers and distributors for help in getting back some of the Buick money lost by Journalism Under Fire the print media to television [ADVERTISERS & AGENCIES, Oct. 6]. IT seems to us that if anybody will be the loser in the U.S.S.R.'s At its basest, this pressure is said to include the suggestion, if expulsion of the CBS correspondent from Moscow last week, not the outright threat, that unless Buick reallocates heavily to it will be the U.S.S.R. newspapers, then parent General Motors is going to suffer in the Intelligent world opinion certainly will not agree with the news columns. This sort of pressure is as indefinable as it is Soviet that the CBS presentation of a fictional, dramatic work reprehensible. When advertising allocations are allowed to color which happened to make the Soviet hierarchy look like the thugs news treatment, the free press becomes the kept press. they are was proper cause for the Soviet to retaliate by kicking they be "sold" Newspapers are just not that bad -that have to out a CBS newsman who had nothing to do with the entertainment in any such way. But they will become that bad, and worse, if side of broadcasting. this underhanded tactic is used. Advertisers and agencies will Everyone except the Communist Party faithful will realize that of news bad news" suffer, too, when threats "no but upset care- this was another illustration of the Soviet's fundamental hostility fully documented media strategy. toward freedom. is for rough- and -tumble competition, what- Television clearly in The Soviet has made itself look foolish by declaring war on a ever form it takes in detail. Its leaders had better get ready to private U. S. company. fight back -and that means every one from the smallest station We doubt that the action will cause Bill Paley to strike his to the biggest, the networks and TvB. colors at 485 Madison Ave. We doubt that the American public will be seriously deprived by the loss of CBS Moscow service. All correspondents in Responsible Journalism Moscow are hamstrung by inescapable censorship. THE printed media's attack on television comes at a particular- The incident does nothing but emphasize the Soviet hierarchy's ly inappropriate time. terror at the thought of anyone questioning its divinity. Ruthless- October is set aside by the print media for celebration of Audit ness can become laughable at times. Bureau of Circulations month. The Audit Bureau represents the highest type of effort by media to supply accurate information for advertisers. The Size of Broadcasting

It is an unhappy coincidence that while newspapers and WITHWITH clever manipulation, cold statistics can be converted magazines are observing ABC month they are stooping to the hot arguments. lowest type of competitive selling. Take some of the mass of statistics compiled for the 1958 BROAD- Nearly 4,000 advertisers, advertising agencies and publications CASTING YEARBOOK, which is now in the mails. make up the membership of the non-profit organization known Anyone who dislikes big business only because it is big could as the Audit Bureau of Circulations. The objective of ABC is to use some of these statistics to argue that broadcasting is ripe for supply advertisers with accurate, verified information about the tighter government control because it now does an annual volume of net paid circulation of all publisher members. ABC is held in much more than $1 billion in time sales and has a payroll con- high esteem because of the rigorous audits to which its members siderably bigger than half a billion dollars a year. are subjected. The audit shows how many people think enough Fortunately for those with opposite views, there are plenty of of a publication to pay for its delivery. statistics to counter that argument. The total size of broadcasting BROADCASTING joined ABC in 1956 in the belief that its ad- is impressive, to be sure, but it is composed of hundreds and hun- vertisers had a right to know what they were getting for their dreds of companies and proprietorships, many of them small. More space dollars. BROADCASTING iS the only business paper in the than half of the radio stations on the air employ staffs of 10 or radio -tv field qualified to hold membership in this exclusive group. fewer. Nearly half the television stations have staffs of 50 or fewer. Others have tried, even to the point of cutting their subscription By comparison it is interesting to note that one corporation in rate by two -thirds, but still could not make the grade. another field-General Motors -has more than half a million This month BROADCASTING observes its second anniversary as a people on its payroll. member of ABC, privileged to display insigne carried on our In our view the statistics of broadcasting add up to a fascinating masthead page. This month BROADCASTING observes another an- story of a business which has grown big and healthy because the niversary. We will begin our 28th year on Oct. IS, proud of our little businesses which it consists of have multiplied and grown. BROADCASTING Page 148 October 13, 1958 from sign -on to sign-off, Sunday

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