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Forward with Purpose a Strategic Framing Document for the Canadian Paralympic Committee

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Forward with Purpose a Strategic Framing Document for the Canadian Paralympic Committee FORWARD WITH PURPOSE A STRATEGIC FRAMING DOCUMENT FOR THE CANADIAN PARALYMPIC COMMITTEE MARCH 2014 PB CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK i ii CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK 1 TABLE OF CONTENTS Building on a Proud History ........................................... 4 The Story So Far.............................................................. 5 A Critical Juncture .......................................................... 7 Moving Forward With Purpose ...................................... 11 The Plan to Win: A Focus on the Podium ....................... 12 Defining the Tools: ....................................................... 13 1. Podium Results: ................................................... 13 2. System Development and Education................... 14 3. A Sustainable Business Model ............................. 14 4. A Strong, Engaging CPC Brand .............................. 16 How We’ll Learn ............................................................ 16 Partnerships: Our Core Strength .................................. 17 Our Members ................................................................ 18 Our Partners ................................................................. 19 ii CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK 1 In 2010, when the Canadian government generously committed an additional $5 million in annual funding to the Canadian Paralympic Committee (CPC) over five years, this triggered the most ambitious plan in the history of our organization. The CPC, in concert with our membership and performance partners, adopted a strategy built around four pillars: • Enhancing podium performances at Paralympic Games; • Building a world-class Paralympic sport system; • Creating a sustainable business model for the CPC; and Canadian 5-time gold Paralympic medallist Lauren Woolstencroft • Expanding awareness of Paralympic sport and building the celebrating another win at the Paralympic brand. Vancouver 2010 Paralympic Winter Games. Photo: Canadian We knew a plan so audacious could not be achieved without some challenges along Paralympic Committee the way, so the strategy was designed, intentionally, to be performance-based. (Right) Michelle Stilwell celebrates In other words, it was to be revisited, adjusted and refined regularly based on her gold medal performance in the annual performance data, creating a continuous performance loop. 200m T52 Final at the London 2012 Paralympic Games in the Olympic Now, four years ahead , it is time to look back at how far we’ve come, at the lessons Stadium. Photo: Phillip MacCallum/ we’ve learned, and to look ahead, with passion and purpose, towards the future. Canadian Paralympic Committee THIS DOCUMENT REPRESENTS A BOLD STATEMENT OF PURPOSE FOR THE FUTURE OF PARALYMPIC SPORT IN CANADA. IT IS THE PRODUCT OF A PROCESS TO TAKE STOck OF OUR PROGRESS, TO CLARIFY THE SHARED GOAL WE ARE ALL WORKING TOWARDS, AND TO IDENTIFY THE ACTIVITIES NECESSARY FOR CANADA TO WIN IN THE FUTURE. WE BELIEVE CANADA CAN BE THE WORLD’s leADING PARALYMPIC NATION BY 2022. THIS IS OUR PLAN TO GET THERE. 2 CANADIANCANADIAN PARALYM PARALYMPIPCI CC OMMITTEECOMMITTEE - STRATEGICC F FRARAMEWMEWORORK K CANADIAN PARALYMPIC COMMITTEE - STRATEGIC FRAMEWORK 3 Building on a Proud History It was no mean feat when Toronto orthopedic surgeon Dr. Robert Jackson succeeded in having visually-impaired and amputee athletes compete, for the first time, in the 1976 Olympiad for the Physically Disabled in Toronto. Dr. Jackson’s ambitious plan as chair of Canada’s first Paralympic Games — also known as the Torontolympiad — meant introducing new classification systems for different disability groups into an event that had historically been built around wheelchair athletes, many of them veterans of the Second World War. It also meant accommodating almost 450 additional competitors. The 1976 Toronto Games were not Canada’s first foray into what would become the Paralympics — that honour goes to the 22 wheelchair athletes who competed in Tel Aviv in 1968 — but they are a testament to our country’s place at the forefront of the Paralympic movement. The Torontolympiad was, quite literally, a game-changer for Paralympic athletes both in Canada and around the world. Photo from London, England – the birthplace of the Paralympic Games Their impact still resonates today. Photo: International Paralympic Committee Thanks to the work of Canadian Paralympic pioneers like Dr. Jackson and Dr. Robert Steadward, who became the founding president of the International Just as our elite athletes constantly set new goals and tweak their training Paralympic Committee (IPC) in 1986, the CPC has a solid track record of leadership regimens to excel in their chosen sports, as stewards of the Paralympic on which to build. movement in Canada, we must constantly set the bar higher for ourselves as an organization and as a community, so that we are always striving, always Following the success of the Torontolympiad, the Canadian government funded working to break new ground to push the Paralympic movement to new heights. new sport opportunities for people with disabilities, and the organization that would become the Canadian Paralympic Committee (CPC) was born, with a As Paralympic rower Victoria Nolan states, “I’m out there to be number one and number of Canadians playing a key leadership role in its formation. Our country’s that’s why I do what I do.” At the CPC, working closely with our members and our place as a harbinger of positive change for the Paralympic movement can be performance partners, our mission is to lead through mobilizing the knowledge, traced back to these remarkable people and events. people and resources to create the best possible conditions for our athletes and coaches to achieve world-class results. Now, four years after Canada’s stellar success as both host and competitor at the Vancouver 2010 Paralympic Winter Games — where Canada turned in a best-ever That’s why we do what we do. third-place finish with a total of 19 medals, including 10 gold’s — the CPC is poised to usher in a new era of Paralympic success in Canada. 4 CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK 5 Marco Dispaltro and Josh Vander Vies receiving the Bronze Medal in the Boccia Mixed Pairs – BC4 at the London 2012 Paralympic Games at Excel. Photo by Matthew Murnaghan/Canadian Paralympic Committee The Story So Far We have : • Athletes that are inspiring by any measure • Growing awareness and interest • Foundation for a solid business model • Committed membership and performance partners TO MEET OUR ATHLETES IS INCREDIBLE. TO HEAR THEIR STORIES IS UNFORGETTABLE. AND TO WATCH THEM COMPETE WILL CHANGE YOU FOREVER. Caroline Bisson competes in Cross Country Skiing Women’s 5km Standing at the 2014 Paralympic Winter Games in Sochi, Russia. Photo: Matthew Murnaghan/Canadian Paralympic Committee 4 CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK CANADIAN PARALYMPIC COMMITtee – STRATEGIC FRAMEWORK 5 Since 2010, the additional funding from the Government of Canada has supported the CPC in putting many important pieces in place that are moving us closer to our goal of making Canada the world’s leading Paralympic nation by 2022. All of these are in line with the four strategic “pillars” conceived in 2010. To enhance podium performances at Paralympic Games, we have, for example, worked closely with our performance partners and members in supplementing a number of initiatives to enhance the performance of sports specifically related to the 2014 Paralympic Games in Sochi. The CPC has also contributed to the enhancement of overall performance in both summer and winter sports through our Elite Equipment Fund, the extension of some of our corporate partnerships and other strategic investments such as the exciting new Wheelchair Basketball Academy. In addition, we are working closely with our partners to identify the next generation of Paralympic talent and build a high-performance athlete development (HPAD) plan. To this end, we supported the hiring of two Paralympic high-performance advisors to support our winter and summer targeted sports in the development of their Podium Pathways, and have started to conduct HPAD workshops for individual sports in partnership with Own the Podium (OTP). Marissa Papaconstantinou and coach Chris Holden are featured in a photoshoot for the Canadian Paralympic Committee Recruitment Ad Campaign entitled “It’s More Moreover, CPC has been able to deliver a world-leading standard of service and Than Sport”. Photo: Canadian Paralympic Committee/Frédéric Solenthaler support to Team Canada for Sochi 2014. This has included one-on-one meetings between our Chef de Mission and NSOs, and an Orientation Seminar that was such as OTP, Sport Canada and CAC on these initiatives and to support our extremely well received by all attendees. A full debrief process will be organized membership to think beyond their sport-specific context and to view LTAD following each set of games in order to enhance delivery even further for the from a systems perspective. Toronto 2015 Pan Am/Parapan American Games and the 2016 Paralympics in In addition, CPC has invested in programs to provide potential athletes, coaches Rio de Janeiro. and volunteers with the opportunity to get involved in parasport. These include
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