2 0 0 9 - 2 0 1 0 ANNUAL REPORT

www.paralympic.ca A Message from the President A Message from the CEO

Contents I am pleased to present the 2009- The 2009-10 year has been one of 10 Annual Report of the Canadian monumental progress and growth Paralympic Committee (CPC). This for the Canadian Paralympic A Message from the President 3 has been an incredible year for our Committee (CPC). Thanks to the A Message from the CEO 3 organization, our athletes, and the Organizing Committee Vancouver 2010 Paralympic Winter Games Launch New Era for the Canadian Paralympic Committee 4 Paralympic Movement in Canada. for the 2010 Olympic and Para- lympic Winter Games (VANOC), Canadian Medallists at the Vancouver 2010 Paralympic Winter Games 5 The highlight, of course, was the Canada was able to host its first- Vancouver 2010 Paralympic Winter Behind the Scenes of Team Canada’s Best Ever Winter Performance 6 ever Paralympic Winter Games on Games. Attending the Games and seeing the support Canadians Coming Together to Celebrate these Games 6 home soil and bring a new level of awareness and recogni- of our nation behind our athletes was one of the most tion to our talented Paralympic athletes, their coaches, and Bringing the to Canadians 7 inspiring and proud moments of my life. Record numbers their support teams. In addition to the commitment of our Inspiring the Next Generation of Canadians to Get Involved 9 of Canadians cheered for our Paralympic athletes in a way valued sponsors, the Federal Government also extended we had never seen before. Everywhere I turned during the Paralympians Bring the Games to School Children 10 $5 million in new funding each year for the next five years. Games, Canadians were sporting red and waving flags. Our This has helped our organization reach a new plateau Canada Plays Leadership Role Internationally 11 Paralympians were on television screens and newspaper and given us the resources to develop much needed new Financial Statement 12 front pages, finally receiving the recognition they deserve. programs to serve the disability community. A major legacy of these Games is the impact that our Our member organizations and partners are also to thank athletes have to motivate Canadians to get active, dream The CPC would like to acknowledge the incredible support of the following organizations: for our successful year. Without the support of Sport big, and pursue excellence. In particular, people with a Canada, the Government of Canada, Own the Podium, disability have found heroes and role models to inspire and VANOC, this past year would not have been as them. This legacy of inclusion will benefit generations Partners resounding of a success for the Canadian Paralympic of Canadians. Movement. Our winter national sport organizations and The CPC took the opportunity this year to leverage the their athletes achieved record results at Vancouver 2010, 2010 Games to advance the Paralympic Movement in placing third overall in these Games. Their success reached Canada in a number of ways. Most significantly, we have Canadians far and wide, with a record 13.6 million viewers Team Sponsors secured stable, long-term funding for the CPC. We have tuning into the Games. The CPC also launched its first-ever also established a new corporate leadership model that will ­Paralympic Team advertising campaign, which received help us build capacity in the sport system moving forward. ­numerous awards and was launched during the Olympic On behalf of all of us at the CPC, I would like to say thank and ­Paralympic Games broadcast thanks to CTV. you to our athletes, coaches, volunteers and member sport The CPC Board of Directors and staff have been integral to organizations for your hard work and passion. I would also the outstanding growth and accomplishment seen in the Program Sponsors like to thank our corporate and government partners for Canadian Paralympic Movement during the year. The CPC their continued support and recognition. Finally, I would like Team worked tirelessly to create awareness and raise funds, to thank all Canadians who have embraced the Paralympic to facilitate the success of Team Canada on the podium. Movement and our athletes, and who share our passion. I cannot thank them enough. Suppliers I know that we can sustain the momentum and build upon It is with pride that I reflect on this year, and it is with the legacy of the 2010 Games. We now look to London great promise and expectation that I look to the future 2012, where I am confident Canada will once again rally of the Paralympic Movement in Canada. I wish to extend behind our Paralympians and show the world that we are a sincere thank you to all involved in making this year a the leading Paralympic nation. platform for launching CPC into a new era of expectations and ­achievement. Carla Qualtrough President Henry Storgaard Canadian Paralympic Committee Chief Executive Officer Canadian Paralympic Committee

2 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 3 Vancouver 2010 Paralympic Winter Games Launch New Era for the Canadian Paralympic Committee

The highlight of this year was undoubtedly the incredible The Canadian Team’s medal haul was led by Lauren Wool- achievement of the Vancouver 2010 Paralympic Winter stencroft’s incredible five gold medals in five alpine events, Games. These were Canada’s most successful winter Games and Brian McKeever contributed another three gold medals and the first held on Canadian soil. International Paralympic on the Nordic trails. The Canadian team Committee President Sir Philip Craven even went so far as won their second consecutive Paralympic gold medal and to declare Vancouver 2010 the “the best ever Paralympic the Canadian Sledge Hockey Team kept fans on the edge Winter Games.” of their seats on the way to a fourth place finish. Canadian The CPC’s goal was to achieve a standing of 3rd place in athletes thrived under the pressure of a home Games, and the overall gold medal count. This was not only achieved, were tremendous ambassadors for both their sport and the but surpassed as we also placed 3rd in the overall medal Canadian Paralympic Movement. standings. With 10 gold, 5 silver, and 4 bronze medals, From multiple gold medal winning performances to unfor- Team Canada set a new record for a Paralympic Winter gettable Opening and Closing Ceremonies, the Vancouver Games, and inspired the next generation of Canadians with 2010 Paralympic Winter Games were a resounding success a disability to participate in sport and pursue their dreams. for our Canadian team.

CANADIAN MEDALLISTS AT THE VANCOUVER 2010 PARALYMPIC WINTER GAMES

Medal Name Sport Head Coach Para-Alpine Jean-Sébastien Labrie Brian McKeever & Robin McKeever Cross-Country Kaspar Wirz Viviane Forest & Lindsay Debou Para-Alpine Jean-Sébastien Labrie Wheelchair Curling Team (Darryl Neighbour, Jim Armstrong, Ina Forrest, Sonja Gaudet, Bruno Yizek) Wheelchair Curling Joe Rea Colette Bourgonje Cross Country Kaspar Wirz Josh Dueck Para-Alpine Jean-Sébastien Labrie Karolina Wisniewska Para-Alpine Jean-Sébastien Labrie

Gold Sliver Bronze

4 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 5 Bringing the Paralympic Games to Canadians Behind the Scenes of Team Canadians Coming Together to Canada’s Best Ever Winter Celebrate these Games Canadians Watched the Paralympics Performance in Record Numbers As Canadian Paralympians reached the podium, Canadians The Canadian Paralympic Team’s success is a testament to With the excitement of the Games taking place on home were able to watch an unprecedented 65 hours of televi- our Paralympians’ incredible drive and athleticism, but also soil, the CPC made sure to take advantage of this by host- sion coverage for the first time thanks to CTV’s Olympic to the years of planning that went into providing the best ing its biggest and most ambitious hospitality program to Broadcast Media Consortium. During the Paralympic possible support for Canada at these Games. date. Petro-Canada provided service to two immediate Games, an astonishing 13.6 million Canadians tuned in to family members of each athlete through their Canadian The CPC introduced a number of additional new initiatives­ this coverage to follow our athletes and cheer them on. to ensure the 2010 Team was the best prepared in Athlete Family Program (CAFP). The CPC also worked with Not only were the competitions aired on CTV, but news In total, there were a record 69,941 unique visitors to the ­Canadian Paralympic history. Petro-Canada to stage two coverage during the Games exposed Canadians to site, which made for 95,687 visits and 351,038 page views These included ­simulating separate Friends & Family ­Paralympic sport from coast-to-coast, with between 13M since the December 2009 launch. During the Vancouver Games-time conditions during receptions, one in Vancouver and 27M daily impressions during the 2010 Paralympic 2010 Paralympic Winter Games, 17,845 people visited the test events and provid- and one in Whistler. These Winter Games. This is a result of the 165 Canadian media paralympic.ca for a total of 21,977 visits in a 10-day period. ing enhanced performance events were a tremendous accredited by the CPC for the Vancouver 2010 Paralympic The website also drew many journalists and provided technology support. More success, and were a social Winter Games, a record number for Canadian media. As ­excellent media relations servicing and support to hundreds specifically, the CPC expanded highlight of the Games for such, Canadians were able to follow our athletes and their of media contacts leading up to and during the Games. support of the 2010 Team those involved. successes far and wide in every in a number of areas that The CPC secured a Canada form of media from television Paralympic Heroes Program Reaches included: funding an increased Paralympic House location to Facebook. More Canadians than Ever Before number of coaching and to serve as the “home away Not only was the CPC promoting these Games, but technical support staff to from home” for friends and Extensive media outreach leading through our Heroes Speakers Program the athletes attend the Games; conducting family. For the first time up to the Games created this envi- ­themselves were also out in the community getting multiple sport venue inspec- ever, it also became the site ronment and helped build excite- ­Canadians excited about the Games and Team Canada. tions; ­securing ideal housing for Team Canada Medal- ment. To better serve the media In 2009-10, the CPC placed 344 athletes at public and logistical arrangements list Receptions, which were and our athletes, the CPC also ­appearances, reaching a total audience of 149,313 for Team Canada; providing very well received. The conducted extensive professional ­Canadians with our message first-hand. ­Performance Technology train- Canada Paralympic House media training with athletes and ing and support to technical became a focal point for spokespeople, as well as produced a officials; and, conducting Canadians at the Games, Classification Guide and Paralympic Games information sessions including athletes, corporate Lexicon Hand Book to educate media “On April 6th the Maple Leafs were honoured and media training at a number partners, government of all about Paralympic Sport. to have Lauren Woolstencroft as our special of training camps. The CPC’s levels, First Nations, officials, guest. We had never before welcomed an goal was to ensure the 2010 coaches and many others, to CPC Launches New athlete (Olympic or Paralympic) as decorated as Canadian Paralympic Team was ­celebrate the Canadian Para- Website in the Lead-Up Lauren. She gave our 19,000 fans the opportu- optimally prepared to achieve their performance objec- lympic Team’s success together. Canada Paralympic House to Vancouver 2010 nity that so many of us wanted, and that was tives at the Games. The 2010 Team’s results speak to the also hosted the CPC’s Hospitality Program, which presented As excitement was building leading to cheer for, in person, a true hero of the 2010 success of these new initiatives, and reinforce the need to a unique opportunity to introduce our sponsors and up to these Games, the CPC launched Games. All who participated in Lauren’s stand- ­continually assess and improve Canadian Paralympic Team ­dignitaries to the excitement of Paralympic sport first-hand. a new and vastly improved website. ing ovation won’t soon forget the experience. services and support in order to remain a world-leading Representatives from each of the CPC’s National Sponsors This website became the central source It was a truly magnificent, Canadian moment. Paralympic nation. received a unique “behind the scenes” Paralympic Games for comprehensive information on our Thank you to the Canadian Paralympic experience in recognition of the significant role they played athletes, including short bios, up-to-the- These initiatives, combined with unprecedented service and ­Committee and to Lauren Woolstencroft.” support provided to Canadian Winter Paralympians by their in the success of the 2010 Canadian Paralympic Team. minute results, and Games photographs. national sport organizations, Own the Podium, and Sport The final event at these Games was a memorable ­closing The website also included Games Mike Ferriman, Manager of Special Game Canada, ensured Canadian athletes reached the start line party for the athletes in the village to wrap up Team schedules, sport information, classifica- ­Presentation and Events – The Toronto Maple Leafs in Vancouver/Whistler in peak condition and delivered the Canada’s most victorious Winter Games performance tion descriptions, and information for Hockey Club performances of their lives. and celebrate the success of their home Games. Canadians with a disability to learn how to get involved in sport.

6 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 7 Inspiring the Next Generation of Canadians to Get Involved

Social Media a Smash Hit The Vancouver 2010 Paralympic Winter Games provided significant opportunity to raise awareness of the Canadian with Fans “At Pfizer, we’ve had the honour of interact- Paralympic Movement and inspire the next generation of As the Canadian Paralympic Team reached ing with the Canadian Paralympic Committee Canadians with a disability to get involved in Paralympic new heights and found new fans, the CPC and their athletes for more than 14 years. sport. The CPC has many programs aimed at supporting created a social media presence for this When we think of the Canadian Paralympic the membership in grassroot sport and recruitment, all of community to show their support Team, we see more than just elite competitors, which saw success and growth in the 2009-10 year: online. The CPC created both a we see superb role models as well. Through Facebook and Twitter account their desire and determination, these true Changing Minds, Changing Lives that provided daily updates in sport heroes encourage others – with and Changing Minds, Changing Lives (CMCL) is an educational the months leading up to and during the without disabilities – to believe in themselves program taught by healthcare professionals for healthcare Games. Both accounts received incredible and to go for the gold in all areas of their professionals, as well as other key influencers in the lives feedback and activity, and a lives. It is for this reason that Pfizer Canada of persons with a disability. The interactive one and a fanbase that grew to over 2000 is extremely proud to be a partner of the fans on ­Facebook and over 1000 half hour seminars focus on the rehabilitative benefits of Canadian ­Paralympic Team since 1996 and our ­followers on Twitter. These pages ­participation in disability sport and recreation, and roles commitment remains strong.” have continued to grow post-Games and of the healthcare provider in increasing awareness of serve as an important resource for news in the ­opportunities to get involved. Paul Lévesque, President – Pfizer Canada Inc. future Canadians with a disability to participate in sport and Canadian Paralympic sport community. physical activity. The ads feature sledge hockey’s Ray Grassi, During the 2009-10 year, there was significant interest swimming’s , wheelchair basketball’s David in CMCL across the country. Eighty-nine presentations CPC Ad Campaign Steals Front Eng, and athletics’ Jason Dunkerley with guide Greg Dailey. were conducted nation-wide to over 3000 healthcare Page Coverage The creative drives home the message that with dedication, ­professionals in over 60 different organizations. The While excitement for Vancouver 2010 swept the country, passion, and determination, “anything is possible.” CMCL program also hired eight new provincially-based the CPC launched its first ever advertising campaign to ­coordinators, formally activating in Saskatchewan, ensure the CPC brand and Paralympic Movement ­Manitoba, Quebec, Newfoundland, PEI, and Nova Scotia, in addition to the previously established BC, Ontario, and were part of the buzz. The campaign was made “At WorkSafeBC, our vision is for all work- Alberta ­coordinators. possible through the $700,000 pro bono places in British Columbia to be safe and secure donation of BBDO Toronto, $189,000 from injury and disease. One of the ways we Feel the Rush from Human Resources and Skills do that is to make people more aware of the Development Canada, and need for safety and that’s where our multi- As part of a call to action over $1 million of in-kind year ­partnership with the Canadian Paralympic to get involved in Paralym- advertising support from Committee creates such value. A number of BC pic Sport, the CPC created CTVglobemedia. The ads Paralympians are workers who sustained cata- and distributed new sport-specific Feel the Rush resources, have received critical strophic injuries at work. These Paralympians including postcards for all 25 sports, stickers for four acclaim and have been summer and four winter sports, and six banners. The CPC form our Paralympic Speakers’ Program. They featured on the front also partnered with VANOC and CPC Member organiza- speak to groups all over BC telling the story of page of the Toronto Star and tions during the 2010 Paralympic Winter Games to offer how they were injured and encouraging their in two editorials in the Globe sport demonstrations and distribute Feel the Rush/Member audiences to think safety every time they come STAKEHOLDER RELATIONS and Mail, covered in over sport resources during the ­Paralympic Torch run, and at onto a work site. WorkSafeBC’s partnership 40 media stories, and have sport venues during the Games to over 30,000 spectators. The CPC also formally created a new committee, a had a total of 7,151,108 with the Canadian Paralympic Committee is ­Classification Taskforce, that will work with CPC Members making a difference in helping us drive down media impressions during Paralympic Equipment Fund to develop a Canadian National Classification strategy. the Games. the injury rate across BC. “ Through its Paralympic Equipment Fund, the CPC provided In the coming years, CPC will put particular focus on The campaign portrays the Scott McCloy, Director of Communications, $50,000 in equipment grants to a record 26 provincial enhancing relations with the national disability community athleticism of Paralympic ­WorkSafeBC and local level clubs in good standing with CPC Member and provincial governments towards building a stronger sport to inspire current and sports. Applicant sports included wheelchair rugby, cycling, Paralympic Long Term Athlete Development System. ­athletics, cross country, boccia, wheelchair basketball, rowing, and sledge hockey.

8 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 9 Paralympians Bring the Games to School Children Canada Plays Leadership Role Internationally

Leading up to the 2010 Paralympic Winter Games, the The Canadian Paralympic Congress was an important other NPCs and advocate for Canadian interests on key CPC worked in conjunction with VANOC and the British leadership piece. Held June 12-13, 2009, the Congress had issues. Throughout the year, the CPC was able to exert ­Columbia Ministry of Education to develop the ­Canadian the theme of ‘Leveraging the 2010 Games.’ Presentations ­significant influence on the international Paralympic Paralympic School Week Program across Canada. included the impact of Paralympics on Society, Sport and ­Movement through attending the 2009 IPC Congress and ­Paralympic School Week is an opportunity to tap into the Social Change, Legacy of Hosting the Games, the CPC’s the IPC 20th Anniversary celebration in Bonn (September enthusiasm and interest associated with the Paralympic 2010 Games plan, Federal Government’s 2010 Legacy Plan, 2009), as well as positioning numerous Canadians on IPC Games by adopting the Paralympics and the topic of people and presentations from 2010 Legacies Now, VANOC, and Committees and within International Federations. The CPC with disabilities who are making a difference. Paralympic the International Paralympic Committee (IPC). was also a partner in the bid to secure the 2015 Parapan School Week is held the first week of November every year. As host National Paralympic Committee (NPC) for the American Games for Toronto. President Carla Qualtrough In addition, a Paralympic School Day program was created Vancouver 2010 Paralympic Winter Games, the CPC was will serve as CPC’s representative on the Board of Directors by VANOC to bring Paralympic sports to life in the class- given excellent leverage and opportunity to meet with of the Toronto 2015 Host Organizing Committee. room in British Columbia. This day-long program was aimed at elementary schools and included a presentation about the Paralympic Games, athlete appearances, and The Canadian Paralympic Committee enters the 2010-11 year with a clear vision, sport demonstrations. The program also promoted Petro- ­Canada’s ‘It’s the Real Deal’ Program resources and lesson strong brand, solid funding, and incredible support from the Canadian public. As the plans. Beginning in the 2010-11 year, the CPC will be ­Guadalajara 2011, London 2012, 2014, and Toronto 2015 Games approach, the CPC running this program nationally as well. is in an excellent position to strengthen awareness of the Paralympic Movement and The Schools Program grew in scope leading up to the Games and reached a record number of kids, with 35,158 support Team Canada as they prepare to be the world’s leading Paralympic nation. website views for the “It’s the Real Deal” page.

10 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 11 The CPC would like to recognize the important role of the national sport and disability community in the success of the Paralympic Movement: Financial Statement Active Members AT MARCH 31, 2010 2010 2009 REVENUE Government contributions $ 1,452,266 $ 1,629,484 Sponsorships 2,117,160 1,222,996 Community programs 115,447 127,492 Interest 6,614 9,523 Contributed value in kind 342,931 –

$ 4,034,418 $ 2,989,495

EXPENDITURE Communication $ 484,465 $ 287,218 High Performance 494,794 1,107,923 Leadership 76,917 417,212 Paralympic development 257,815 251,266 Resource development 2,154,197 1,159,946

$ 3,468,188 $ 3,223,565

NET REVENUE (EXPENDITURE) FOR THE YEAR $ 566,230 $ (234,070)

CURRENT ASSETS Cash $ 938,735 $ 678,203 Investment certificates 363,839 357,581 Investments 14,308 13,952 Accounts receivable 1,011,113 406,240 Value in kind 342,931 – Inventory – 26,445 Prepaid expenses 3,180 100

$ 2,674,106 $ 1,482,521

CURRENT LIABILITIES Accounts payable $ 712,692 $ 152,337 VANOC advance payment 500,000 500,000 Deferred revenue 265,000 200,000

$ 1,477,692 $ 852,337

UNRESTRICTED NET ASSETS Balance – beginning of year $ 630,184 $ 864,254 Net revenue (expenditure) for the year 566,230 (234,070)

Balance - end of year $ 1,196,414 $ 630,184 $ 2,674,106 $ 1,482,521

12 ANNUAL REPORT 2009-2010 ANNUAL REPORT 2009-2010 13 Affiliate Members

14 ANNUAL REPORT 2009-2010