December 2011 Petfood I N D U S T R Y

12/2 011 Industry Preview: Petfoodwww.PetfoodIndustry.com | www.Petfood-Connection.com Petfood Forum Asia

Bright future for refrigerated, frozen and raw petfood

Nutrition and canine behavior

Feature company Technology update: K9 NATURAL dry petfood ENSURES RAW production PETFOOD IS HERE TO STAY Geoff Bowers from K9 Natural, p. 24

Digital version at www.petfoodindustry-digital.com

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IndustryVolume 53 • Number 12 PetfoodDigital version available at www.petfoodindustry-digital.com

Features

Preview: Petfood Forum Asia 2012 | 22 Learn from industry experts about the growing Asian petfood market.

K9 Natural ensures raw petfood is here to stay | 24 By Debbie Phillips-Donaldson By focusing on dogs and cats as its customers, this New Zealand company is growing dramatically and helping the raw category surge. 24 Bright future for refrigerated, frozen and raw petfood | 30

On the cover: Geoff Bowers, By Jessica Taylor founder and director of K9 According to Packaged Facts, alternative petfood channels like fresh and frozen have Natural, with Kylie in New Zealand. nowhere to go but up!

Nutrition and canine behavior | 34 By Brittany Vester Boler, PhD 22 How do proteins, lipids, carbohydrates and antioxidants in an animal’s diet affect aggression, stress and cognition?

Technology update: advances in dry petfood production | 38 By Jessica Taylor Our annual list of the latest extrusion, drying and cooling technologies for petfood and treats. Columns 30 Something to Chew On By Debbie Phillips-Donaldson | 6 Petfood Insights By David A. Dzanis, DVM, PhD, DACVN | 44 Ingredient Issues By Greg Aldrich, PhD | 46 Departments 34 Industry News | 10 Market Place | 51 New Products | 14 Advertisers’ Index | 55 38 Market Report | 48 Industry Calendar | 56 Research Notes | 50 December 2011 Petfood I n d u s t r y

C2201_R17582_1112PETtoc.BK.indd 2 11/23/2011 12:48:22 PM C2201_R17582_1112PETtoc.BK.indd 3 11/23/2011 12:48:08 PM 12/2011 Industry Petfood .com CORPORATE HEADQUARTERS Video: How to start a dog treat 303 N. Main St., Ste. 500 Rockford, Illinois 61101-1018 USA. business as a 10-year-old Tel: +1 815 966 5400; Fax: +1 815 968 0941 Don Bamber, owner of Super Dog Treats, VP/Publisher Steve Akins, [email protected] explains how his daughter, Shirley, started the Tel: +1 919 387 7961; Fax: +1 815 966 0941 company as part of a program of the Alberta, VP/Director of Content Bruce Plantz, [email protected] Tel: +1 815 966 5425 Canada, government. The leading ingredient in the treats is elk antler, intended to alleviate osteoarthritis in dogs: www.petfoodindustry.com/8335.html. EDITORIAL TEAM Editor-in-Chief Debbie Phillips-Donaldson [email protected] Tel: +1 815 966 5424 Managing Editor Jessica Taylor Always on [email protected] Tel: +1 815 966 5413 Copy Desk Team PetfoodIndustry.com Managing Content Editor Tara Leitner ■ Videos from Petfood Forum 2011 Community Manager/SEO Editor ■ The latest news Kathleen McLaughlin Milella ■ Associate Editors Exclusive new product database Andrea Saladino Kayla Kling Lindsay Beaton Online exclusives Alyssa Conway Art/Production Team Industry opinion: How raw fits into the Art Director Candi Teachman Production Manager Jim Riedl petfood industry [email protected] Tel: +1 815 966 5426 Read K9 Natural’s Geoff Bowers’ opinion on how the rest Advertising Production Coordinator Connie Miller of the petfood industry has reacted to the growing raw category and why he believes raw feeding is here to stay: SALES TEAM USA www.petfoodindustry.com/8342.html. Sales Manager Karen Blandford-Anderson [email protected] Tel: +1 815 966 5571 Research and references: Nutrition and Sales Manager Melissa Thrune canine behavior [email protected] Tel: +1 815 222 0110 Sales Associate Ginny Stadel To read Dr. Brittany Vester Boler’s entire article on nutrition [email protected] Tel: +1 815 966 5591

and its effects on canine behavior, including an in-depth Europe/Asia look at her references and other published research, go to Tineke van Spanje [email protected] Tel: +31 495 526 155 www.petfoodindustry.com/NutritionBehavior.html. Southeast Asia Dingding Li [email protected] Blog: Investment, financial circles Tel: +86 21 54136853 remain bullish on pet industry To order reprints contact FosteReprints A new report from Cascadia Capital shows the pet industry +1 866 879 9144 www.fosterprinting.com. is “gaining momentum” coming out of the recession:

www.petfoodindustry.com/45236.html. SUBSCRIPTIONS: www.PetfoodIndustry.com or contact customer service at +1.800.869.6882 or +1.763.746.2792. Business and occupation information must accompany each subscription order. Single copy price US$14.00 unless Community otherwise marked.” Change of address: Give Petfood- C o n n ecti o n.c o m Curious about both old and new address when reporting The professional network for the global petfood industry Stay Connected change of address to PETI@KMPSGROUP. canola – what is the extent of its use in petfood? www.facebook.com/PetfoodIndustry COM or fax to +1.866.658.6156 www.petfood-connection.com/forum/topics/curious-about-canola www.facebook.com/PetfoodConnection © Copyright 2011, Watt Publishing Co. All rights reserved Daily Tweets Petfood Industry TV www.twitter.com/petfoodindustry www.youtube.com/user/petfoodindustrytv

December 2011Petfood PetfoodI nI d n u d s u t s r yt r y

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Join in Something to Chew On Read and comment on Debbie Phillips-Donaldson industry blogs at www.petfoodindustry.com. More on humanization: what it means for petfood

GEOFF BOWERS OF raw petfood IS THAT WHAT you are doing? Or are you simply company K9 Natural has a unique take responding to the pet-owning market’s need to on customers. “It’s a simple rule: The provide their pets healthy, high-quality nutrition, customer, which in our case is the cat just as they do human family members? or dog, is always right. Something I Consumers are educating themselves more and firmly believe the petfood industry has more about nutrition, functional ingredients and overlooked.” (Read more on p. 24.) health; dedicated pet owners are doing the same I agree that sometimes the pet regarding their pets. Kerns interprets my post as industry caters too much to humans’ describing “petfoods that are made to appeal to taste and whims at the expense human appetites,” and again, in the most literal of animals’ needs (tutus for dogs, sense, I suppose products that include fruits, vege- Is humanization anyone?). But when it comes to petfood, tables and functional ingredients have that appeal. simply a marketing I have never considered the use of But I contend the main reason petfood companies humanization to be literal, as in giving use such ingredients is because research has shown ploy or is it giving human characteristics or attributes many of them meet the unique nutritional needs consumers what to a non-human creature or object. and contribute to the well-being of dogs and cats. To me—and, I suspect, most petfood Not all these ingredients have research to they want—or can manufacturers and professionals who back up their benefits—in those cases, including it be both? follow the market—humanizing pets them in a petfood and, especially, emphasizing means caring for them with the same their inclusion on the packaging and in promo- devotion and commitment as human tional materials may be purely marketing. But family members, which is exactly what pet that doesn’t mean manufacturers employing that owners have been doing for at least a decade. strategy consider pet owners “shills”; rather, they are responding to many owners’ professed desire YET SOME PEOPLE seem to think our industry to feed their pets fresh, wholesome food. is jumping on the humanization bandwagon in a literal sense and treating pet owners as dupes NEARLY EVERYONE WHO works in this industry in the process. In the November issue of the is a pet lover and owner, so viewing pet-owning Whole Dog Journal, editor Nancy Kerns takes to consumers as ignorant and easily duped would task a recent blog post I wrote, along with other not only feel completely foreign to them, they also examples of industry usage of “humanization.” know it would be a bad business strategy in this (My November column expanded on the post: age of the informed consumer. In fact, I question www.petfoodindustry.com/8131.html.) whether Kerns gives her readers and other dog Her position is that humanization is an owners enough credit when she writes that “it’s “industry insider” term that petfood companies proving to be simple to manipulate consumers.” don’t dare use “in front of the shills—sorry, Unlike Kerns, who argues that using ingredi- consumers—themselves. Petfood companies ents that “sound like real food items ... shouldn’t don’t make shelf displays that proclaim, ‘Now be a marketing strategy; it should be a basic pet designed to appeal to your appetite, you silly care precept,” I believe petfood manufacturers dog owner!’ even if that’s exactly what they are can pursue both to the benefit of their compa- doing,” Kerns writes. (See http://bit.ly/scZ7Fo.) nies, pet owners and pets all at once. ■

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine. Email her at [email protected].

December 2011 Petfood I n d u s t r y

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Learn more Industry News The latest news and updates are always on Quick hits www.PetfoodIndustry.com.  Petfood ingredient company APC split into two divisions: an Ingredients division for petfood Opening keynote speaker Early bird companies and announced for Petfood Forum 2012 registration for a Consumer Betsy Banks Saul, founder and president of Petfood Forum Asia Products Petfinder.com, will open Petfood Forum 2012 on April ends soon division to 3, sharing what she has learned in the 15 years since Early bird registration and address the start of her organization, one of North America’s savings for Petfood consumer needs. leading humane groups dedicated Forum Asia 2012  Perten to improving pet adoption and end January 5. Instruments Inc. elevating pets as family members. The conference, formed a Process Petfood Forum runs April 2-4 scheduled for Instrumentation at the Renaissance Schaumburg February 16 at Department to meet the needs near Chicago, Illinois, USA. Besides the Bangkok of its online/ Banks Saul—who will also discuss International in-line analysis working with petfood companies as Centre & Exhibi- customers. sponsors and partners and be joined tion Centre in  DuPont afterward by pets from one of Betty Banks Thailand, will feature Saul, founder announced a Petfinder.com’s member shelters— and president of industry experts sharing their call for entries other featured speakers include Petfinder.com insights, including lead speaker to the 24th Michael Taylor, deputy commis- David Whye Tye Ng, executive DuPont Awards sioner of foods for the US Food director and CEO of Pet Lovers for Packaging and Drug Administration; Elizabeth Ryan, PhD, of the Centre, a large pet retail chain Innovation, with Animal Cancer Center at Colorado State University; Jon in Singapore and Malaysia. an entry deadline of February 24, Roska Jr., founder of PetFoodDirect. Other speakers will discuss 2012. com; and Thomas Meyer, secre- the Asian and global petfood  The American tary general of the European markets; mycotoxins in the Feed Industry Pet Food Industry Federa- Asian petfood industry; trends Association tion. For a complete list of in natural and organic ingredi- honored Dr. speakers and information ents and supplements; prebi- Dave Downey, on how to save on registra- otics, probiotics and synbiotics founder and tion before the February 1 for dogs; validation of extrusion executive early bird deadline, visit temperature as a critical control director of www.petfoodindustry.com/ point in the petfood process; the Center for PFF2012.aspx. and a systemic approach to dog Agricultural Business Immediately following palatability. (See p. 22.) at Purdue Petfood Forum on April Petfood Forum Asia is the University, with 4-5, Petfood Workshop exclusive event for the petfood a Distinguished will focus on new product manufacturing industry in Service Award. development. If you register Southeast Asia. It will be held  Novus for both events, you will in conjunction with Victam Asia International receive additional savings 2012 (see www.victam.com). launched a new on Petfood Workshop For further information and to sustainability registration. For information, visit www. register with early bird savings, website at www. petfoodindustry.com/Workshop2012.aspx. visit www.petfoodindustry. novusint.com/ com/PFFAsia2012. sustainability.

December 2011 Petfood I n d u s t r y

C2201_R17584_1112PETnews_10.BK.indd 10 11/28/2011 11:00:32 AM C2201_R17584_1112PETnews.BK.indd 11 11/22/2011 2:55:53 PM 12 www.petfoodindustry.com

WATT eLearning companion animal nutrition course receives RACE approval WATT eLearning’s online petfood nutrition course, Building Blocks of Companion Animal Nutrition, was approved by the American Association of Veterinary State Boards’ Registry of Approved Continuing Education program. Petfood and veterinary professionals can log on to www.wattelearning.com to sign up for immediate access to the course and earn six continuing education credits upon completion.

INDUSTRY NEWS INDUSTRY Building Blocks of Companion Animal Nutrition, developed by Linda P. Case, MS, owner of AutumnGold Consulting, provides an introduction to the eLearning science of companion animal nutrition as well as the nutrient needs of dogs Powered by Petfood Industry and cats. This specific online course is ideal for petfood and veterinary professionals who are either professionally required or seek to have a scientific understanding of basic nutrients and their functions, companion animal nutrient needs and feeding behaviors. Enrollment includes an accompanying textbook and certificate of completion for participants. The American Association of Veterinary State Boards’ RACE program was developed to apply uniform standards related to providers and programs of continuing education in veterinary medicine. While continuing education 11/2011 Industry requirements are not standardized among veterinary state boards, many statesPetfoodwww.PetfoodIndustry.com | www.Petfood-Connection.com require continuing education credits for license renewal. This course meets the Feature company NUTRITION requirements for six hours of continuing education credit in jurisdictions that VITAL TO HILL’S Odor reduction recognize AAVSB’s RACE approval. However, participants should be aware that some boardsNeil Thompson have of Hill’s limitationssolutions in on the number of hours accepted in certain categories or restrictions on certain methods of deliveryPet Nutrition,of continuing p. 22 production education. New products: What comes after humanization?

Nutrition trends: Allergen-free petfoods

Digital version at www.petfoodindustry-digital.com

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December 2011 Petfood I n d u s t r y

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Mars named among top places to work internationally Petfood manufacturer Mars Inc. ranked 19th on the list of the “World’s Best Multinational Workplaces,” compiled by the Great Place to Work Institute. The rankings recognize the 25 best companies to work for worldwide. The list, published in cooperation with Fortune.com, is based on all rankings of the best employers published between September 2010 and August 2011. To qualify for the global ranking, candidate firms must appear on at least five national Great Place to Work lists and have more than 5,000 employees, 40% of whom must be based outside the country that the company has its headquarters in. According to Mars, the reasons for its selection included the development and introduction of Your link to an employee participation program, the appointment of an ombudsman at local sites and a larger percentage food safetY (27%) of women in senior management positions.

FDA now testing petfood, pet treats for Salmonella The US Food and Drug Administration has started Pathogen Contamination...Cross Contamination... to test petfood for Salmonella Major, Minor/Micro, Extruded Material Handling Systems ”touch” contamination to prevent pet everything in your plant. owners from getting sick from handling the petfood. Process Line In October 2011, FDA inves- tigators began taking samples of dry petfood, pet treats and pet Waste Facility supplements from distributors, Streams wholesalers and retailers such as PetSmart, Petco, Walmart, Costco, Sam’s Club and Target. In a memo, FDA said it is “particularly concerned about Salmonella being transmitted to humans through petfoods, pet treats and supplements for pets Personnel In-Plant that are intended to be fed to Logistics animals in homes, where they are likely to be directly handled Where is your weakest link? or ingested by humans.” Horizon Systems leads the industry in passive AND active sanitation for While people usually get dense phase conveying, dilute phase conveying, batching and dust collection. Salmonella poisoning by eating contaminated food, according to the Centers for Disease Control Contact Horizon System’s Pet Food Group to learn how and Prevention, they can also we can be the strong link in your process. become sickened by handling a 1-785-842-1299 • 1-800-842-1600 (toll free) product that is contaminated. www.horizonsystemsinc.com

Petfood I n d u s t r y December 2011

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Get more New Products Find more products online at www.petfoodindustry.com.

For Consumers Puppy Dust shakeable kibble treat ZuPreem natural bird food Puppy Dust’s shakeable kibble treat is a wheat- and ZuPreem offers Natural Premium corn-free sprinkle for dog food. Daily Bird Food. The food contains five Puppy Dust comes in two flavors: multi-grains such as ground millet, oat peanut butter and honey, and bacon groats, wheat, barley and corn, as well as cheddar cheese. The company says fruits and vegetables, the company says. Puppy Dust includes flax for healthy ZuPreem skin and coat and better digestion. +1.800.345.4767 It includes dry ingredients so it does www.zupreem.com not require refrigeration. Puppy Dust +1.805.637.5112 Royal Canin Starter Mousse www.puppydust.com According to Royal Canin, Starter Mousse is an energy- dense and highly digestible product for mother dogs. Starter Mousse is formulated to appeal to Sam’s Club Simply Right petfood line a mother dog’s decreased appetite, Sam’s Club offers the Simply Right helping her get the calories and line of petfood for dogs and cats, which nutrients she needs, Royal Canin includes the Complete Nutrition line of says. It can also be mixed with dry cat food and dog food for all ages. Other food formulas to transition puppies dog foods in the line include Exceed dog from suckling to chewing. Starter food in Chicken & Rice and Lamb & Rice Mousse comes in 5.8-ounce cans and is also sold in packs formulas, Crunchy Bites & Savory Cones of three cans. dog food for all breeds, High Performance Royal Canin dog food with higher protein and fat +1.800.592.6687 content to support active dogs and Simply www.royalcanin.com Right Del Monte wet dog food. Sam’s Club +1.888.746.7726 www.samsclub.com

Good Squared Mity Meat Bites Good Squared LLC says High Hopes Mity Meat Bites for dogs are made with 35% fresh meat. The company says they also contain ingredients like whole Emerald Feline Dental Treats egg, milk and flax and are grain-free. Smart n’ Tasty Feline Dental Treats from Emerald Pet The dog treats are available in Organic Products fight plaque and tartar, according to the company. Chicken, Organic Turkey, Salmon and The treats are grain-, gluten-, soy- and dairy-free, the Beef varieties. company says. Feline Dental Treats are available in Good Squared LLC chicken, tuna, white fish and salmon flavors. +1.312.624.8904 Emerald Pet Products www.highhopesforpets.com +1.877.454.9977 emeraldpet.com

December 2011 Petfood I n d u s t r y

C2201_R17585_1112PETprod.BK.indd 14 11/23/2011 12:22:34 PM Bangkok is open for business! Don’t miss the early registration discount offer. Sign up before January 5, and save more than 15%.

Petfood Forum Asia will take place as scheduled on February 16, 2012, at the beautiful Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand.

Register now for this fast-approaching event to ensure you can network with your peers and listen to expert content about pet nutrition, petfood processing, safety, marketing and more -- including a special presentation by David Whye Tye Ng, executive director and CEO of Pet Lovers Centre.

FEATURED SPEAKER David Whye Tye Ng, executive director and CEO of Pet Lovers Centre, will offer expertise gleaned from 16+ years of pet retailing in Asia. In 1995, he and his brother Whye Hoe took over their family’s business in Singapore, started by their father and uncle in 1973, and grew it dramatically, adding stores, expanding to Malaysia and starting a new chain, Pet Safari. Today Pet Lovers Centre bills itself as the largest pet retail chain in Singapore and Malaysia. David will discuss selling and marketing petfood in Asia and share insights on pet-owning consumers in the markets his company serves.

REGISTER Register online now at http://www.petfoodindustry.com/PFFAsia2012.aspx or complete the form on the reverse side. NOW Check back often for additional updates on scheduled speakers and more

Petfood Forum Asia is held in conjunction with Victam Asia 2012 (www.victam.com), Asia Pacific’s premier event for animal and aquatic feed, petfood and biomass technology.

AdditionAl 2012 EvEnts Mark your calendar for these additional events: Renaissance Schaumburg — Schaumburg, Illinois USA Petfood Forum Petfood Workshop: New Product Development April 2-4, 2012 April 4-5, 2012

For more information, visit www.petfoodindustry.com/petfoodforum.aspx

C2201_R17585_1112PETprod.BK.indd 15 11/23/2011 12:22:19 PM PetfoodIndustry

February 16, 2012 Bangkok International Trade & Exhibition Centre • Bangkok, Thailand In conjunction with Victam International 2011 Attendee Registration Form Register online at www.petfoodindustry.com/PFFAsia2012.aspx

Registration date Registration fee Register by January 5, 2012, to Through January 5, 2012 US$275 save over Registration includes all conference sessions, a light breakfast, After January 5, 2012 US$325 generous buffet lunch and coffee break. 15%!

Please type or print CLEARLY, IN CAPITAL LETTERS (as you would like it to appear on your name tag):

Name (last, first) ______Job title ______Company name ______URL ______Address ______City ______State/province ______Zip/postal code ______Country ______Phone ______E-mail ______Fax ______Organizational function (e.g., marketing, management, R&D, etc.): ______Industry segment (e.g., manufacturer, supplier, retailer, veterinarian, etc.): ______Product segment (e.g., dry, wet, treats, etc., or equipment, ingredients, etc.): ______

Do you subscribe to Petfood Industry magazine? ❐ Yes ❐ No

ADDITIONAL ATTENDEES—same rates above apply.

Name (last, first) ______E-mail ______Name (last, first) ______E-mail ______Name (last, first) ______E-mail ______

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Please return this form with full payment PETFOOD FORUM ASIA HAS NO EXHIBIT HALL; ALL EXHIBITS ARE PART OF (payable to Northern Illinois University) to: VICTAM ASIA. For information on exhibiting, please visit www.victam.com or Petfood Forum Asia 2012 contact Steve Akins at +1.815.209.6444 or [email protected]. c/o Registration Office Outreach Services, Northern Illinois University DeKalb, Illinois, USA 60115 Registration to attend Victam Asia is separate from Phone: +1.815.753.7922 Fax: +1.815.753.6900 Petfood Forum Asia registration. Register for Victam Asia Email: [email protected] for free online at www.victam.com. For information on hotels and travel packages, visit www.victam.com or www.bitec.net.

NOTE: Registrations will not be processed without payment; rate is determined by date payment is received. Prior to January 20, 2012, attendee registration fees are refundable minus a cancellation fee; contact [email protected] or +1.815.753.7922. Substitution of registered personnel at no charge. Watt Media reserves the right to substitute speakers and change schedule as necessary. If anyone in your party requires special assistance, please contact us.

C2201_R17585_1112PETprod.BK.indd 16 11/23/2011 12:22:05 PM www.petfoodindustry.com 17

For ConsumersManufacturers

Herbsmith Smiling Dog treats come in roasted peanut, liver, treats salmon and duck with pea flavors.

PRODUCTS Smiling Dog treats from Herb- Lincolnbark smith Inc. are dry roasted treats for +1.800.428.4027 dogs. Six varieties are offered: beef www.lincolnbark.com heart, liver oil and chicken. These soft dog beef liver,

pork empyreal75.com liver, chicken, duck and When was the last time these turkey. two saw eye-to-eye? According to the company, the treats contain no fillers, grains or artificial preservatives. Herbsmith Inc. +1.800.624.6429 www.herbsmithinc.com

Hill’s Pet Nutrition age-defying cat food Hill’s Pet Nutrition Inc. Science Diet Senior 11+ Age Defying cat food is @ designed to defend the cat’s body and brain against aging. The cat food includes fish oil for healthy brain function, L-carnatine for increased lean muscle mass, phosphorus for bladder health and amino acids for healthy organs, Hill’s says. The food is a small, easy-to-chew kibble for cats over age 11. Hill’s Pet Nutrition Inc. +1.905.826.5655 www.hillspet.com

Lincolnbark Treat Smart dog treats Lincolnbark says its Treat Smart dog treats are made from human- grade ingredients. The company says Empyreal® 75 protein concentrate. a key ingredient is the chia seed as After centuries of dissension, dogs and cats have ﬁ nally found something a source of fiber and omega-3 fatty they can agree on — that is, Empyreal 75, a naturally pure, easily digestible acids, but the treats include other plant-derived protein source, tastes great. To learn more, visit empyreal75.com.

Petfood I n d u s t r y December 2011

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For Consumers

Wagatha’s super premium dog biscuits More products online! Wagatha’s Super Premium Dog Biscuits Find a full database of ingredients, equipment, packaging materials, PRODUCTS come in two holiday flavors with holiday packaging. The dog biscuits are organic, holistic test kits and other products at www.petfoodindustry.com/ and all-natural, the company says. They are products.aspx. available in 16-ounce bakery bags in Christmas Cranberry and Holiday Pumpkin Pie flavors. For more new consumer Wagatha’s products, visit the database at www.petfoodindustry.com/ +1.802.367.1010 petfoodandtreats.aspx. www.wagathas.com @

For Manufacturers

BinMaster up to lay-flat to single-serve pouches. features include a laser-cut stain- capacitance probe A variety of sizes and format options less steel 10-gauge thick sawtooth BinMaster’s Pro Remote capaci- are available to seal in freshness. blade, adjustable Can Lock System, tance probe can mount the Star Packaging Corp. inverter-duty motor and tank- sensor’s electronic compo- +1.800.252.5414 mounted, vacuum-rated and swivel nents up to 75 feet away www.starpackagingcorp.com designs supplied upon request. from the sensing Charles Ross & Son Co. probe. The point +1.800.243.7677 level indicator www.mixers.com is specifically designed for applications Denso VS-Series with high temper- articulated robot ature or excessive vibration. The Pro Denso Robotics’ VS-Series Remote can be used for high-, mid- includes 6-axis articulated robots. and low-level detection of solids, The robots, according to Denso, liquids or slurries, the company says. achieve cycle BinMaster times from 0.37 +1.402.434.9102 to 0.33 seconds www.binmaster.com and repeat- Charles Ross & Son ability from dispersers +/- 0.03 to +/- Charles Ross & Son Co. offers 0.02 mm. The high-speed dispersers in standard robots’ reaches models for batches as small as are from 500 1-2 gallons and production units to 900 mm for vessels up to 500 gallons. The and payload high-speed dispersers are suitable capacities from for most straightforward powder 4 kg to 7 kg, wet-out applications up to 50,000 the company says. The robots feature cP, according to the company. The ultraslim arms, an optional bottom- Star Packaging flexible dispersers are supplied with heavy- side cable connection and can be petfood packaging duty precision bearings and drive mounted on the floor, ceiling or wall. Star Packaging Corp. offers flexible assembly, stainless steel wetted Denso Robotics packaging for petfood and treats. The parts and shaft guard and an air/oil +1.310.834.6352 packaging options range from stand- hydraulic lift with controls. Other www.densorobotics.com

December 2011 Petfood I n d u s t r y

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For Manufacturers

elevates the light head to 12 feet. DuPont Sealant Value Larson Electronics Estimator +1.903.498.3363 DuPont’s Sealant Value Esti- www.magnalight.com mator tool, SaVE, calculates the total value in use of sealant alternatives, taking into consideration gains from

Nordenia International Pactainer robot Nordenia International’s Pactainer robot is a “Big Bag” with four lifting belts that can be automatically removed from the pallet, moved to the filling station, filled and sealed using a robot. The company says the form-stable film inliners fulfill three requirements at once: The pallet format is optimally maintained, the bulk material is protected by the film, and an integrated grid ensures problem-free filling and emptying. Nordenia says its liners are manufactured in Clean-Room Class 8, according to ISO standard 14644-1. Nordenia International +49.2571.91.91.40 �� www.nordenia.com

Larson Electronics �� Magnalight LED light Larson Electronics LLC’s �� Magnalight offers an �� EPL-BS-161M-TP1-100 ��That’s why so many leading LED light for petfood manufacturers in the industry count hazardous locations. on Extru-Tech to engineer the perfect petfood The tripod mounted production solution. LED light is UL rated Is your petfood production system on target? as Class 1, Division 1, Could you use a cost effective improvement ® Groups C and D, in performance and ﬁnished product quality? and Class 2, Division 1 - 2, �� according to the company. �� The 16-inch LED light �� head produces 10,000 �� lumens of light �� from 150 watts, the �� company says. An 8-pound collapsible tripod

Petfood I n d u s t r y December 2011

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For Manufacturers

productivity and losses due to inef- are ultra-thin films for high-speed ficiencies and waste from packaging static seal applications. Clysar says

PRODUCTS failures that result from ineffec- the films are engineered for perfor- tive sealants. The tool incorporates mance at speeds of 80 packages per dynamic modeling capabilities that minute. The films typically provide allow users to calculate break-even downgauging opportunities in points on multiple inputs. The calcu- targeted 50- to 60-gauge shrink film lator is available online at sealant- applications, depending on pack- value-estimator.dupont.com. aging requirements, according to the DuPont company. +1.800.441.7515 Bemis Clysar The slider also features leak resis- www.dupont.com +1.888.425.9727 tance and does not require a small www.clysar.com opening or a protruding finger to work properly. The slider is ideal for Bemis pre-made pouches and form, fill and Clysar Zip-Pak Slider Select seal applications. polyolefin Zip-Pak says its Slider Select is Zip-Pak shrink film the smallest and lightest-weight of +1.800.488.6973 Bemis Clysar’s its slider offerings. The slider can www.zippak.com LTCH polyolefin attain speeds of over 150 closures per shrink films minute, according to the company.

December 2011 Petfood I n d u s t r y

C2201_R17585_1112PETprod.BK.indd 20 11/23/2011 12:21:09 PM C2201_R17585_1112PETprod.BK.indd 21 11/23/2011 12:20:55 PM 22 www.petfoodindustry.com

Find updates online Bookmark www.petfoodindustry.com/ PFFAsia2012.aspx and check it regularly for Preview: further information about Petfood Forum Asia, including registration and updates. Register by January 5, 2012, to save over 15%.

Learn from industry experts about the growing Asian petfood market

PETFOOD SALES IN Asia grew 4% in 2010, about the same 16 at the Bangkok International Trade & Exhibition Centre in growth rate as the global petfood market, according to Thailand. Bangkok is open for business, so join your petfood Euromonitor International. While that rate represents a industry colleagues and peers from throughout Asia and the slowdown from previously robust increases, growth has been world to hear experts share their latest research and insights steady in Asia, no small feat after several years of a stagnant or on the best ways to make and market petfood. declining global economy. In fact, Euromonitor projects three You can also network with fellow petfood professionals Asian markets—India, Thailand and China—to be among the and visit key industry suppliers within the exhibits at Victam 10 fastest growing for petfood sales between now and 2015. Asia (see www.victam.com). Plus, if you register for Petfood You can find out more about this dynamic, growing Forum Asia by January 5, 2012 (www.petfoodindustry.com/ industry along with other important information about the PFFAsia2012.aspx), you will save more than 15%. Asian petfood market at Petfood Forum Asia 2012, February As of press time, the following speakers have been confirmed:

David Whye Tye Ng, executive director supplements, including regulatory issues such critical control point in the petfood process. and CEO of Pet Lovers Centre, a large pet as import, export, label and health claims, store chain, shares consumer insights from his as well as a look at the most popular animal Laurence Callejon, dog platform manager, 16+ years in pet retailing in Singapore and supplements coming soon to Asia. SPF, France, explains a systemic approach Malaysia and what he has learned about to dog palatability with research conducted selling petfood in these markets. Dr. K.B. Kore, assistant professor, Depart- in Asia on olfaction, coating, moisture and ment of Animal Nutrition, College of kibble texture. Warangkana Anuwong, research analyst Veterinary Science and Animal Husbandry, with Euromonitor International and based Navsari Agricultural University, India, Robert W. Coppock, DVM, DABVT, in Singapore, provides an overview of the discusses prebiotics, probiotics and synbi- president of Toxicologist and Associates Ltd. global petfood market with a focus on the otics as functional foods for dogs. and adjunct professor at the University of Asian market. Alberta and Concordia University College- Galen Rokey, process manager for the Pet Edmonton, Canada, discusses how to Greg Tilford, CEO of Animals’ Apawthecary Food Applications Group, Wenger Manu- handle some of the challenges in detecting Co. and Animal Essentials Inc., USA, shares facturing, USA, shares results of recent studies and controlling mycotoxins in the Asian trends in natural and organic ingredients and that may validate extrusion temperature as a petfood industry.

December 2011 Petfood I n d u s t r y

C2201_R17586_1112PETpffasiapre_22.BK.indd 22 11/23/2011 1:06:11 PM C2201_R17586_1112PETpffasiapre_22.BK.indd 23 11/23/2011 1:06:16 PM 24 www.petfoodindustry.com

How raw ts into the petfood industry Read Geoff Bowers’ opinion on how the rest of the petfood industry has reacted to the growing raw category and why he believes raw feeding is here to stay: www.petfoodindustry.com/8342.html.

Geoff Bowers based his company’s philosophy on the gray wolf family and its values, while K9 Natural products are based on the wolf’s diet because domestic dogs and wolves share 99.8% of the same DNA, the company says.

JUST THE FACTS Headquarters: Christchurch, New Zealand K9 Natural ensures raw O f fi c e r s : Geoff Bowers, Chris Stewart, Bruce Mayhew, directors; Calvin Smith, director and CEO petfood is here to stay By Debbie Phillips-Donaldson Sales: Actual fi gures are confi dential; sales have By focusing on dogs and cats as its customers, this New Zealand grown 300% annually for the past three years company is growing dramatically and helping the raw category surge Brands: K9 Natural, Feline Natural Distribution: New Zealand plus 18 countries WHEN MOST PETFOOD manufacturers eyes and minds, we will see what nature in Asia, Europe and North talk about their customers, they’re provides for our dogs and cats.” America referring to the human buyers—pet By adding this dog- and cat-centric Facilities: Also in owners, retailers or distributors—of twist to the well-known business philos- Christchurch; outsources freeze-drying process their products. “At K9 Natural, we do ophy that the customer is always right, Employees: 22 the opposite,” says founder and director K9 Natural has grown 300% per year Website: Geoff Bowers. “We look at the food from for the past three years and expects to www.k9natural.com a cat or dog’s perspective. If we open our continue the same growth rate through

December 2011 Petfood I n d u s t r y

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at least this year, says Calvin Smith, CEO. Bowers adds that the company’s success springs almost solely from its product, a “truly natural, balanced, convenient and affordable raw food diet for dogs,” according to its website. In September, the company added a line for cats, Feline Natural. “Another key to our success is the fact we tell you that the food is not perfect; it cannot be,” Bowers explains. “Nature provides perfection, Many of K9 Natural’s products are freeze-dried for convenience, also allowing for export to 18 other not humans. If our food was warm, countries in Asia, Europe and North America. The company recently added a Feline Natural line. covered in fur/feathers and running/ flying past your cat or dog’s nose, then true family values wolves employ to German Shepherd breeders and K9 Natural would have produced the survive,” Bowers says. “Being a police business owners. They were inspired perfect food for cats and dogs.” dog handler, I had seen the worst side by Bowers’ story and wanted to help of people. To understand that I was improve the well-being of dogs, the BEFORE STARTING K9 Natural, now witnessing the perfect family K9 Natural website says, so they Bowers already had a long history was life-changing. Wolves work as contributed their business expertise of success working with dogs as a a superb team; they look after one and resources to form the company. trainer and police dog handler in another; when they mate, they mate the UK. In training dogs as well as for life. How many humans can we THE K9 NATURAL line currently say do that today? includes lamb, beef, venison and “So through that study I began to green tripe. The dog products are realize we had so much to learn from comprised of 85% meat, bone and nature,” he continues. “Nature in my blood, plus 15% fresh fruit and view is perfect and indisputable.” That perfection included the wolves’ athletic, healthy bodies fed on Another key to a natural, animal-based diet. On his our success is return to the UK, Bowers changed his dogs’ diets to raw and immediately the fact we tell saw huge differences in their health, you that the food Smith says, and enjoyed lower veteri- is not perfect; it nary bills. Bowers was also motivated K9 Natural raw products, some of which cannot be. are frozen, use meat from grass-fed animals to pay tribute to two dogs he had lost in New Zealand that receive no antibiotics, to injury; he wanted to pay them back hormones or other substances. after they had saved his life multiple times, Smith explains. vegetables, whole eggs and garlic. All other handlers, his philosophy was to After moving to New Zealand the animals supplying the meat are observe and learn from the dogs. That in early 2003—partially because he grass-fed and receive no antibiotics, led him to take a sabbatical to Alaska transferred to that police force but hormones or other substances. to study gray wolves and learn how also because he saw the country At first K9 Natural’s raw products they trained their pups. as an ideal place to source meat for were frozen, says Smith, who joined “During my sabbatical with dog food—Bowers and his wife, the company in 2010. “Then we real- Gordon Haber, PhD, he taught me the Diane, met Bruce and Judy Mayhew, ized we needed to add convenience,

Petfood I n d u s t r y December 2011

C2201_R17588_1112PETK9natural.BK.indd 25 11/23/2011 10:47:08 AM C2201_R17588_1112PETK9natural.BK.indd 26 26 K9 NATURAL in New Zealand and the products products the and NewZealand in to we subscribe regulations safety food stringent of the Because “Why? claims. Bowers orcooked sterilized,” irradiated, being without Europe, including continent, to any travel can that planet on the food only the is raw Natural state. K9 truly its in globe the around exportable was that food made “No onea ever had markets. various of the regulations differing the with complying particularly challenges, without not been has year. US this to the products frozen shipping started just company The America. North and Europe Asia, in it now to 18 does which countries exporting, to start Natural K9 allowed move also products.” That dried freeze- producing started we also so www.petfoodindustry.com While successful, the exporting exporting the successful, While 15 – 17 February 2012 17 February 15 – breakfast cereal & extruded snack production snack extruded & cereal breakfast The showforrice&flourmilling, grain&noodleprocessing, Co-located with The 2012 Conference Feed Thai Forum Petfood 2012,Asia 2012, Conference FIAAP The The conferences PETFOOD INGREDIENTS, ADDITIVES, FORMULATION o vrtigyune for need you everything For rdcn n packaging and producing GRAPAS Asia 2012 . Bangkok International TradeExhibition Centre, and Bangkok, Thailand r petfood dry in in the New Zealand market to great says. “We released Feline Natural first Bowers dogs,” their to were they as cats not feed the food same quality to their owned cats; theythey feltcould guilty who clients dog food of our pressure “Feline Natural came about from the customer demand did play a role. months and thousands of dollars. thousands and months that certification tookachieving many food.” the He adds to make we use its truly raw state. raw truly its globe the in around exportable was afood that No made one ever had W H T I

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food line, human human line, food www.fiaap.com & Thailand Supported by PETFOOD PROCESSINGTECHNOLOGY For additionalinformationand Further information xiiinBureau Exhibition Convention Convention Japan, which Smith believes offers the the offers believes Smith which Japan, including markets, other sion into expan- continued come from also will growth Further he says. cats, and dogs for both extensions more line ning plan- is company The product. tripe green the with along says, Bowers a“huge hit,” it where was USA, Vegas, 2011SuperZoo Nevada, Las in at market pet global to the cat line owners.” their and down) reviews by the cats (they itgulped or The company introduced the the introduced company The www.victam.com free December 2011 visitor registrationvisit:

Petfood Petfood

e home new

BITEC Now in Now 11/23/2011 10:46:58 AM y r t s u d n I next best prospects. The continuing growth and expansion have not gone unnoticed. “We were ranked the eighth-fastest- growing company in New Zealand The digital magazine for pet food extrusion. in 2010 by Deloitte,” Smith says. In November 2011, Deloitte named K9 Natural to its Fast 50 list of New Zealand’s fastest-growing companies; the company ranked in the top five. Subscribe now “The overall outlook for K9 and Feline Natural is extremely positive,” to get the next issue delivered Bowers adds. “The same goes for any directly to your in-box...FREE. company that makes a food cats and dogs eat, there will never be a problem selling it. People have always known brought to you by

Wolves work To register for your own digital issue of The Extru-Technician, please go to as a superb http://eforms.kmpsgroup.com/wattpub/forms/extr_subscribe.htm . team; they It’s FREE and the next issue will be delivered right to your inbox. look after one another; when they mate, they mate for life.

what their cats or dogs should be fed. We are just letting people know it’s fine to trust your instincts.” Bowers sees K9 Natural’s success closely tied to that of the overall petfood industry, even those members who criticize raw products. “For us all to survive, we need to work together and accept that the consumer needs to be told they have options,” he says. “I firmly believe no company set off making a food for companion animals in the belief it would harm them; as an industry we need to work together to make sure that never happens. But we also need to realize that raw feeding is here to stay.” ■

Petfood I n d u s t r y December 2011

C2201_R17588_1112PETK9natural.BK.indd 27 11/23/2011 10:46:49 AM We diligently research variables, Gain insight into how AFB develops best-in-class palatants analyze data, and develop solutions. when you read Development of New Palatants for Felines: Design of Experiment Approach. This overview demonstrates ALL TO SEE THE RESULTS VANISH IN SECONDS. AFB’s approach for researching diverse variables that impact palatability and how we apply the research to develop a family of superior feline palatants. Visit our website or ask your account manager for your copy.

/ To learn how AFB’s research expertise and tailored solutions can help grow your brand, contact an ofﬁce listed below or visit - www.afbinternational.com. // -2 = FI DO + + 33 c

nor th america 800.218.5607 latin america 54.2322.480747 europe 31.73.5325777 asia/pacific 61.398.799093 aus tralia 61.359.711105 [email protected] [email protected] [email protected] [email protected] [email protected]

C2201_R17588_1112PETK9natural.BK.indd 28 11/23/2011 10:46:41 AM We diligently research variables, Gain insight into how AFB develops best-in-class palatants analyze data, and develop solutions. when you read Development of New Palatants for Felines: Design of Experiment Approach. This overview demonstrates ALL TO SEE THE RESULTS VANISH IN SECONDS. AFB’s approach for researching diverse variables that impact palatability and how we apply the research to develop a family of superior feline palatants. Visit our website or ask your account manager for your copy.

/ To learn how AFB’s research expertise and tailored solutions can help grow your brand, contact an ofﬁce listed below or visit - www.afbinternational.com. // -2 = FI DO + + 33 c

C2201_R17588_1112PETK9natural.BK.indd 29 11/23/2011 10:46:33 AM 30 www.petfoodindustry.com

Raw, fresh and refrigerated petfood pioneers Hear inspiring stories and get the business basics from companies like Freshpet, My Perfect Pet, Bravo! and Evermore Pet Food who pushed this small but growing segment into the spotlight at www.petfoodindustry.com/ AlternativePetfood.html.

Fresh and frozen/refrigerated Photo by Kitch Bain. BigStockPhoto.com food is marketed to consumers as simply better for pets, and pet parents are responding.

Bright future for refrigerated, frozen

and raw petfood By Jessica Taylor According to Packaged Facts, alternative petfood channels like fresh and frozen have nowhere to go but up!

ALTHOUGH THE GLOBAL economy According to the Packaged Facts report US remains troubling and the petfood industry Pet Market Outlook 2011-2012, the fresh/ as a whole has started to feel its prolonged frozen/refrigerated petfood category is, and effects, a small segment of petfood will remain, a strong performer despite the producers is experiencing an impres- economic downturn. sive and remarkable amount of growth. During 2010, frozen/refrigerated dog

December 2011 Petfood I n d u s t r y

C2201_R17607_1112PETraw.BK.indd 30 11/23/2011 11:06:46 AM Nutrition food made an impressive 10% jump in retail sales (see Table 1, p. 32), while frozen/refrigerated sales on the cat food side rose from virtually nothing in 2009 to US$600,000 in 2010. In both cases, this growth is attributable almost exclu- sively to the efforts of Freshpet, which gained the backing of Tyson in March

Raw Advantage is certified organic and emphasizes that its product is a “more natural way” to feed pets, pointing to the way wolves and lions eat in the wild.

2009, says Packaged Facts. Although the fresh/refrigerated, raw/frozen and dehydrated petfood segment remains minis- cule and slightly segmented within the Carniking™ scheme of the overall petfood market— at under 1% of sales—Packaged Facts Weight Management Solution expects sales in this segment to grow by 25% on a compound annual basis Carniking™ is a simple solution for a weight management through 2015. ingredient in your pet food formulation.

LIKE THE RAW /FROZEN petfood With over 40 % of the U.S. dog population overweight, owners are segment, which is experiencing similar looking for petfoods containing the right ingredients to help keep their pets fit. levels of growth, refrigerated petfood has yet to attract a major petfood Carniking™ from Lonza is the science-backed ingredient to help marketer, according to Cascadia metabolize fat – and you can tell customers right on the outside of Capitol LLC. However, if the petfood your bag.

Join the discussion! Carniking™ from Lonza…a simple solution! Have an opinion to share or would you like to know more about the raw, fresh and frozen/refrigerated segment of our industry? Why not log in to Petfood- Carniking™ Connection.com and join the Market Carniking™ offers pure www.carniking.com Trends group at www.petfood-connection. L-Carnitine and is a trademark [@]com/group/markettrends? of Lonza Ltd, Switzerland. [email protected] Petfood I n d u s t r y December 2011

C2201_R17607_1112PETraw.BK.indd 31 11/23/2011 11:06:27 AM C2201_R17607_1112PETraw.BK.indd 32 32 RAW stories of sick, overweight, elderly or as a “less-processed” alternative and touted is that shelf-life shorter cantly asignifi- lists, ingredient simplified consumers a plethora of products with offering are products appealing M responding. are parents pet consumers as simply better for pets, and to marketed is food frozen/refrigerated of the alternative food forms. Fresh and and wellness benefits of such a diet and example) by emphasizing the health for (dry/wet/fresh, of petfoods types tional diets that incorporate multiple of rota- acceptance successful in increasing been incredibly messages have also proliferate. Marketing brands” “kibble as continue to improve freeze-dried and raw such as dehydrated, alternative petfoods market conditions for goes on to say that 2011 Fall Pet Industry Overview – according to Cascadia’s increased 9% in 2010, and petfood SKUs tions increased 19% introduc- New food most logical avenues. the two broadest and and refrigerated are shelf-stable, and frozen branch out beyond foods, it will need to of mirroring human and continue the trend and take the next step ence dynamic growth to experi- is market www.petfoodindustry.com S R E R U T C A F U N A The Cascadia report report.

F O

E S E H T 2009 vs. 2010 Table 1: Retailsales ofpetfood: totalandby segment, Facts at this date and are subject to change. Reproduction, resale or other distribution of this document is expressly prohibited without the written permission of Packaged Facts or SymphonyIRI. This This SymphonyIRI. or Facts Packaged of permission written the without Packaged of judgment prohibited the permission. expressly is reflect with herein document this reprinted of is expressed material opinions Any distribution other sources. or resale information other Reproduction, by from change. to guaranteed nor considerably subject are vary and may date this all-inclusive at points data Facts neither is but specific reliable, be to foregoing, the of believed data on generality based is the limiting SymphonyIRI by Without supplied SymphonyIRI. information The Group. SymphonyIRI from data on based Facts annual Packaged by with Compiled Walmart) Source: excluding but Kmart, and Target available. not are (including figures sales merchandisers volume mass and that indicates drugstores, “NA” more. or stores, $2 million of grocery and sales supermarkets U.S. through tracking sales SymphonyIRI on based are Figures Note: Total PetFood/Non-Food Category/Segment pounds). and units (indollars, US of millions by category sales food cat and dog down breaks Facts Packaged Non-Food PetSupplies Non Dog/CatFood Pet Food Cat Food Dog Food

Semimoist Frozen/Refrigerated Snacks/Beverages Wet Dry Wet Beverages Biscuits/Treats/ Dry Semimoist Frozen/Refrigerated dry, refrigerated and raw/frozen. and refrigerated dry, into an animal’s diet, including forms feeding of several introduction the encourages which line, Instinct Nature’s Variety reintroduced its wild. the eat in lions wolves and way to the pointing pets, product is a “more way” tonatural feed its that emphasizes and organic fied certi- also but it cats, is and dogs both diets duck,like chicken and lamb for for example, not only has raw petfood from their formulas. Raw Advantage, dogssimply and catsfinicky benefiting Although this segment is currently More established brands like $1,875.9 $1,141.7 $2,411.7 $2,117.0 $3,742.2 1,069.5 $6,393.5 $8,269.5 $239.6 199.1 845.4 $ Sales 694.7 39.1 46.0 2010 0.5 0.9 % Chgvs. -0.2% 648.5 -7.4% -2.6% -0.5% 1.5% 0.5% 2009 0.4% 0.1% 14.2 10.1 -1.6 8.4 1.0 7.5 0.8 Units Sales 1,361.5 1,660.7 1,041.3 2,750.9 3,083.7 113.2 185.3 231.5 603.8 189.3 332.8 2010 48.9 0.6 0.2 9.0 7.8 will only continue to diversify. to diversify. continue only will forms, the variety of ways for pets to eat uncooked and cooked various into being flooded and segregated further and of the alternative food forms. food alternative the of and adiet such of benefits wellness and health the (dry/wet/fresh, by emphasizing example) for petfoods of types multiple incorporate that diets successful in increasing acceptance of rotational incredibly been also have messages Marketing % Chgvs. December 2011 702.3 -2.8% -5.2% -1.9% -0.3% 3.2% 1.4% 2.4% 1.8% 2009 -3.7 -1.2 9.5 3.4 4.6 0.8 7.2 Sales 2010 1,046.4 1,620.7 2,879.1 3,681.2 5,350.8 Volume 552.0 231.8 516.8 21.6 12.6 40.8 0.2 0.5 NA NA NA Petfood Petfood vs. 2009 11/23/2011 11:06:18 AM 572.2 % Chg -1.9% -0.8% -0.9% -1.0% -0.9% 11.6 12.1 -3.3 -0.3 7.6 1.1 3.6 NA NA NA y r t s u d n I ■ C2201_R17607_1112PETraw.BK.indd 33 11/23/2011 11:06:08 AM 34 www.petfoodindustry.com

More online: research and references To read Dr. Brittany Vester Boler’s entire article, including an in-depth look at her references and other published research on nutrition and its effects on behavior, go to www.petfoodindustry.com/ NutritionBehavior.html.

Lipids & learning A study evaluated puppies receiving either adequate- or enhanced-DHA diets fed throughout gestation, lactation and after weaning. Puppies fed the enhanced-DHA diet made fewer errors during training and had a higher training performance index as outlined by researchers. It is not yet established if a similar increase in trainability is possible in adult dogs fed enhanced-DHA diets. Nutrition and

canine behavior By Brittany Vester Boler, PhD How do proteins, lipids, carbohydrates and antioxidants in a dog’s diet affect aggression, stress and cognition?

DOG BREEDS WERE developed to accen- AMINO ACIDS TRYPTOPHAN and tuate behaviors that serve tyrosine are the most studied with regard a specific purpose, which to influence on behavior. Many amino influenced the size and acids act as precursors to neurotrans- physical characteristics of the mitters (e.g., tryptophan is a precursor Polyunsaturated fatty breed. Today, however, most for serotonin). Tryptophan and other acids, and specifically DHA, have received dogs no longer serve a job in large neutral amino acids (LNAA) are widespread attention in a home, and some behav- able to cross the blood-brain barrier, human nutrition due to benefits on inflammation iors become disruptive. but the amount that crosses depends on and cognition. Recent Millions of dollars are spent the amount of free tryptophan and the studies show DHA may have the same effect every year on pet services, amount of other LNAA available. in puppies, which has including obedience Increasing tryptophan:LNAA can led some manufacturers training. To date, very little increase the amount of serotonin to include it in puppy foods. research exists evaluating affecting the brain. Animals consuming the interactions of nutrition high-tryptophan diets had reduced with behavior in dogs and aggression (Gibbons et al., 1979; Kantak other species. et al., 1980) and enhanced recovery after

December 2011 Petfood I n d u s t r y

C2201_R17605_1112PETbehave.BK.indd 34 11/23/2011 11:17:52 AM Protein & aggression Animals consuming high-tryptophan diets display reduced aggression and enhanced recovery after stress, but other researchers noted increased territorial behavior. Lower protein diets appear to decrease territorial aggression in some but not all dogs, and higher tryptophan-to- LNAA ratio diets may be beneﬁ cial in reducing aggressive behavior.

Antioxidants & cognition The lifespan of dogs has been increasing in recent years, leading to more senior and geriatric dogs. With age comes the risk of dogs developing cognitive dysfunction disorder. A combina- tion of an antioxidant cocktail and environmental enrichment improved cognition, discrimination learning and long-term retention in aged Beagle dogs in one study.

stress (Koopsman et al., 2005), but other researchers noted increased territorial behavior (Lasley and Thurmond, 1985). Limited research is available in dogs, and much of the research was not conducted in controlled environments. Lower protein diets appear to decrease territorial aggression in some but not all dogs (Mugford, 1987; Dodman and Shuster, 1998) and higher tryptophan-to-LNAA ratio diets may be beneficial in reducing aggressive behavior (DeNapoli et al., 2000). More work is needed to determine the mecha- nism, but work in other animals and limited research in dogs indicates a link.

POLYUNSATURATED FATTY ACIDS (PUFA), and specifically dexahexanoic acid (DHA), have received widespread attention in human nutrition due to benefits on inflammation and cognition. Lipids serve as integral components of cellular membranes, are precursors to chemical messengers and are

Petfood I n d u s t r y December 2011

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Cargill100731 NewsletterAd.indd 1 BEHAVIOR et al. et al. et (Bourre bilities capa- learning reduced diets deficient 2001), DHA- and Suzuki, and (Lim ability learning improved diets DHA enriched- rodents, In cells. between to flow neurotransmitters allowing membrane, amore fluid creates brain the in membranes cellular the of energy. sources It is not yet established if a similar asimilar if not established It yet is researchers. by outlined as index performance training ahigher had and training during errors made fewer diet enhanced-DHA the fed Puppies al. et (Hoffman weaning after and lactation gestation, throughout diets adequate- or enhanced-DHA either of puppies receiving litters www.petfoodindustry.com Incorporating more PUFA into into more PUFA Incorporating A large-scale study evaluated 28 28 evaluated study A large-scale , 2000). Pub: Pet Food Industry Color: 4-color Size: 7.375" x 4.625" Size:x 7.375" 4-color Color: Pub: PetFoodIndustry Ad Newsletter Cargill100731 Milling Corn Cargill LAUERMAN BAILEY Subscribe today to Empyreal Subscription.aspx?pubcode=empu&step=form perspectives on pet well-being and business success strategies. success business and brought All pet well-being perspectives to on you Subscribe toEmpyreal Subscribe four times ayearfour by times makers the of Empyreal 75, naturally the pure source of protein. that qualiﬁ asamust-read.es current Stay insights, with key informationoriginal and Empyreal is a registered trademark of Cargill Corn Milling. ©2010 Cargill, Incorporated. All Rights Reserved. Rights All ©2010 Cargill, Incorporated. Milling. Corn Cargill of trademark aregistered is Empyreal , 1989; Moriguchi , 1989; Moriguchi , 2005). ® ® 75Update. Goto http://eforms.kmpsgroup.com/jointforms/Forms/ The one pet food industry e-newsletter e-newsletter industry pet food one today. The Update 75 adult dogs fed enhanced-DHA diets. diets. enhanced-DHA fed dogs adult in possible is trainability in increase nuisance to owners. be a can that behaviors food intake exhibit companion animals Many T iors are more likely learned to obtain to obtain learned more likely are iors behav- of these many While begging. and whining as of hunger, such ings due to feel- to owners anuisance be can that behaviors intake food exhibit animals companion Many available. is behaviors negative and to fiber regard with research but limited dogs, in on behavior carbohydrates digestible of influence the evaluating literature E R E H

S I

Y L T N E R R U C NEWSLETTER CAN’TNEWSLETTER WELL, THAT’S THE ONE PET FOOD OFFICIAL STORY. DO EVERYTHING.

no published no published satiety, due to influences on stretch on stretch due to influences satiety, or increase hunger decrease drates, carbohy- or indigestible fiber, that thought It is spikes. glucose blunting absorb, thereby and down break to body longer for the take drates Complex carbohy- concentrations. of blood glucose decrease and peak a sharp and short-term fullness only to leading quickly, absorbed and more satiating. is that adiet providing by curbed be may some of these not out of and hunger, food extra Simple carbohydrates are digested digested are Simple carbohydrates December 2011 Petfood Petfood 5/7/10 8:14:22AM 11/23/2011 11:17:35 AM y r t s u d n I www.petfoodindustry.com 37

in dogs (Jackson et al., 1997; Jewell and/or altered activity. A combina- and Toll, 1996), but only one study tion of an antioxidant cocktail and evaluated any behaviors associ- environmental enrichment improved ated with feeding higher fiber diets. learning (Nippak et al., 2007), Butterwick and Markwell (1997) discrimination learning and long- noted no differences in time spent at term retention (Milgram et al., 2002) the feeding bowl or number of visits in aged Beagle dogs. to the bowl 30 minutes after feeding It is clear that more is needed high-insoluble fiber (up to 7% cellu- regarding how nutrition affects lose) or soluble fiber (up to 4% gum behavior, but it is a growing area of blends) diets. research with direct implications to It is clear that more is needed regarding how nutrition affects behavior, but it is a growing pets kept in homes. Evaluating nutri- area of research with direct implications to THE LIFESPAN OF dogs has been tional interventions on aged animals or pets kept in homes. increasing in recent years, leading to dogs with severe behavioral problems receptors in the stomach (gut fill), more senior and geriatric dogs. With may provide insight into managing an satiety hormones and transit time. It age comes the risk of dogs devel- array of behavior issues. ■ is possible behaviors associated with oping cognitive dysfunction disorder, hunger may be reduced when feeding which is often diagnosed after an a more satiating diet. animal starts acting disoriented, has High-fiber diets have reduced decreased social interactions, soils Brittany Vester Boler, PhD, is an animal nutrition overall voluntary daily energy intake in the house, has sleep disturbances technical services consultant at Land O’Lakes Purina.

Petfood I n d u s t r y December 2011

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More innovations online! Find extruders, dryers, coolers and Technology update: dehydration systems in our online product database from companies eager to help withCap hereyour dry petfood and treat production advances in dry needs. Go to www.petfoodindustry.com/ products.aspx and then search under the ‘Equipment’ section for a wealth of petfood production information. You can also find the products By Jessica Taylor listed in this article and leave a review, as Our annual list of the latest extrusion, drying and well as a 1-5 star rating. cooling technologies for petfood and treats

MANUFACTURING THE BEST - interlocked concentric cylinders in this QUALITY dry petfoods for dogs technology rotate together for the highest and cats not only relies on a velocity in the inner-pass. As lighter nutritionally sound formula, particles quickly lose 60% of their mois- a solid marketing campaign ture and move out of the cylinder, heavier, and eye-catching packaging, denser particles are retained until they but it must be produced in a lose 60% of their moisture. Because of the cost-efficient, time-saving and earlier retention time in the first two passes, sanitary way. That’s why choosing material is relatively uniform by the time it the right extrusion, drying and cooling makes it into the gentle equipment is so vital. Whether you are third pass. This means a company on its puppy legs, looking the product is guarded to start out with small batches and against overdrying simple formulas, or an industry player or underdrying and who needs to update its current manufac- ensures the optimum Baker-Rullman offers rotary dryer systems turing line, new and innovative products use of heat while featuring the company’s are available to help meet your specific producing a consis- triple-pass technology. The mobile rotary dryer needs. tently high-quality end system can be mounted product, according to on a standard 53-foot trailer to accommodate BAKER -RULLMAN MFG . INC . IS the company. transportation and ease A maker of rotary drum dryers of setup. and dehydration systems. The BUHLER AERO - company points to its triple- GLIDE CORP . offers a wide range of dry JUST THE pass technology used in its petfood and treat manufacturing equip- dryer systems as an optimizer ment, including dual plenum roasters and of operating costs, efficiency dryers and single/multi-pass conveyor FACTS and end-product consistency dryers. Benefits of a plenum roaster and a reducer of VOC emis- include sanitation features with full welds, sions. The three full-length complete interior access and elimination

December 2011 Petfood I n d u s t r y

C2201_R17606_1112PETextrude.BK.indd 38 11/23/2011 1:17:05 PM The online educational portal eLearning for industry professionals. Powered by Petfood Industry

Building Blocks of Companion Animal Nutrition Now RACE-approved for continuing veterinary education credits

Veterinary professionals may now enroll in this interactive Designed for petfood online course to earn continuing education (CE) credits from professionals who work in: the American Association of Veterinary State Boards. ✔Companion animal Course participants receive an introduction to the science veterinary practices of companion animal nutrition and the nutrient needs of ✔Nutrition dogs and cats; and gain a basic scientific understanding of ✔R&D and food science nutrients and their functions. ✔Quality assurance ✔Quality control Building Blocks of Companion Animal ✔Senior level management Nutrition includes: ✔Vendor assurance ✔Six interactive modules of 35 - 45 minutes each ✔Accompanying textbook Canine and Feline Nutrition: A Resource for Companion Animal Professionals ✔Certificate of completion

Log on to About RACE www.wattelearning.com to The American Association of Veterinary State Boards’ learn more, sign up and gain Registry of Approved Continuing Education (RACE) program was developed to apply uniform standards immediate access to this related to providers and programs of continuing education course. Check back often for in veterinary medicine. Many states require continuing newly added sessions and veterinary education credits for license renewal. updated offerings.

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of debris collection points. The roaster’s Buhler Aeroglide offers a wide range of dry petfood and treat manufacturing uniform heat and airflow distribution equipment, including dual plenum roasters and dryers and single/multi-pass conveyor dryers. eliminate the need for diffuser plates,

EXTRUDE according to the company. With the insulated enclosure. The systems also be config- multi-pass dryers, conveyor beds are provide multiple product turnovers for ured to run at the stacked one above the other in a single uniform thermal processing. They can same temperature throughout or with sequential heat zones allowing precise control of temperature, process air humidity and airflow throughout the process.

CLEXTRAL INC . IS A MAKER OF dryers and extruders, including the Rotante dryer and Evolum line of extruders. The Rotante dryer features product changeover in less than three minutes, real-time recycling of fines generated in the drying process, simplified cleaning and reduced maintenance, according to the company. The Evolum 145 (EV145) extruder incorporates advanced temperature control for managing complex recipes in the The Evolum line of extruders processing from Clextral can help produce dry petfood, semi-moist nuggets, of premium treats and premium petfood dry and with a wide array of densities, textures, shapes and colors. semi-moist petfoods. The Evolum 25 (EV25) is an extruder designed for product testing, reliable scale up to production extruders and to assist petfood processors in developing new extruded products. This twin screw extruder is useful for producers looking to develop dry petfood, semimoist nuggets, treats and premium petfood with a wide array of densities, textures, shapes and colors.

EXTRU -TECH INC . HAS installed numerous extrusion systems world-

December 2011 Petfood I n d u s t r y

C2201_R17606_1112PETextrude.BK.indd 40 11/23/2011 1:16:42 PM Founder of Petfinder.com to kick off 2012 event Betsy Banks Saul to address elevating pets as family members.

Petfood Forum 2012 April 2 – 4, 2012 Renaissance Schaumburg Convention Center Hotel, Schaumburg, Illinois USA

Join opening keynote speaker Betsy Banks Saul, founder and president of Petfinder.com, at the premier, exclusive event for the global petfood industry. Register before February 1, 2012, and save up to 15% on two intensive days of learning, networking and celebrating the successes of our industry.

As her organization, one of North America’s leading humane groups dedicated to improving pet adoption and elevating pets as family members, celebrates its 15th anniversary, Betsy Banks Saul will share what she has learned during that time, including in working with petfood companies as sponsors and partners. Plus, pets from one of Petfinder. com’s member shelters in the area will drop by to visit Petfood Forum after Banks Saul’s presentation!

Several other exciting speakers have been confirmed for Petfood Forum 2012, and more will be added in the coming weeks. Check www.petfoodindustry.com/PFF2012.aspx frequently as we confirm more speakers!

Petfood Workshop: New Product Development April 4 – 5, 2012 Renaissance Schaumburg Convention Center Hotel, Schaumburg, Illinois USA Immediately following Petfood Forum 2012, Petfood Workshop is a focused seminar on new product development. New products have been a driving force behind the petfood industry’s continual growth, but new product development requires much more than a good idea. In this interactive seminar, learn from experts on how to successfully bring a new petfood product to market.

Speakers to include: • Dr. Greg Aldrich on how to set and manage • John Adams of Adams Development on idea expectations and timelines in developing new generation: techniques for innovation and products generating new product ideas, plus best practices for evaluating the ideas

BOOK YOUR HOTEL ROOM Hotel rooms at the Renaissance Schaumburg REGISTER NOW + EARLY BIRD SAVINGS fill up fast and it’s never too early to make Register online at http://www.petfoodindustry.com/PFF2012.aspx reservations; you can do so by calling +1.800.468.3571. Be sure to mention you’re with or complete the registration form on reverse side by February 1, 2012, and Petfood Forum or Petfood Workshop to receive our special rate, good through March 3, 2012. save up to 15%.

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April 2-4, 2012 April 4-5, 2012 Renaissance Schaumburg, Renaissance Schaumburg, Schaumburg, Illinois, USA Schaumburg, Illinois, USA Attendee Registration Form Register online at www.petfoodindustry.com/PFF2012.aspx

Petfood Forum Petfood Workshop Petfood Workshop Registration date only only (discounted rate if also Full registration includes registered for Forum) all refreshment breaks, receptions and meals Through February 1, 2012 US$995 US$740 US$585 Register by except dinner, plus access to all conference sessions February 1, 2012, to After February 1, 2012 US$1,150 US$870 US$690 and the exhibit hall. save up to Petfood Forum group discount available to five or more attendees. 15%! For more information, e-mail [email protected] or call +1.815.753.7922.

Please type or print CLEARLY, IN CAPITAL LETTERS (as you would like it to appear on your name tag): Name (last, first) ______Job title ______Company name ______URL ______Address ______City ______State/province ______Zip/postal code ______Country ______Phone ______E-mail ______Fax ______Organizational function (e.g., marketing, management, R&D, etc.): ______Industry segment (e.g., manufacturer, supplier, retailer, veterinarian, etc.): ______Product segment (e.g., dry, wet, treats, etc., or equipment, ingredients, etc.): ______Do you subscribe to Petfood Industry magazine? ❐ Yes ❐ No Do you also wish to attend Petfood Workshop: New Product Development, April 4-5? ❐ Yes ❐ No

ADDITIONAL ATTENDEES—same rates above apply. Check if also attending Petfood Workshop: Name (last, first) ______E-mail ______❐ Name (last, first) ______E-mail ______❐ Name (last, first) ______E-mail ______❐ Name (last, first) ______E-mail ______❐

Method of payment: ❐ Check ❐ Money order ❐ MasterCard ❐ VISA ❐ American Express ❐ Discover Name on card ______Billing address ______City ______Zip ______Card number ______Signature ______Expiration date ______

Please return this form with full PLEASE MAKE HOTEL RESERVATIONS DIRECTLY WITH THE payment (payable to Northern FOR TRANSPORTATION FROM RENAISSANCE SCHAUMBURG CHICAGO AIRPORTS Illinois University) to: Please make reservations directly with the Renaissance Schaumburg. Call Petfood Forum / Petfood Workshop 2012 For special rates on a taxi, limo or +1.800.468.3571 or visit http://www.marriott.com/hotels/travel/chirs?gro c/o Registration Office shuttle, please visit www. upCode=wapwapa&app=resvlink&fromDate=3/31/12&toDate=4/6/12. To Outreach Services, Northern Illinois University petfoodindustry.com/PFF2012.aspx, receive the special group rate, contact the hotel by March 3, 2012, and say you are with Petfood Forum, Petfood Workshop or Watt. Room availability DeKalb, Illinois, USA 60115 email [email protected] or call +1.815.753.7922. For the best rates is limited. Phone: +1.815.753.7922 Fax: +1.815.753.6900 and service, please reserve your Email: [email protected] ground transportation in advance. Rooms are also available at a special rate for Petfood Forum or Workshop participants at the Embassy Suites, just two blocks away. Free transportation will be provided between the two hotels on a regular basis throughout each day and evening. To reserve your room at the Embassy Suites, call NOTE: Registrations will not be processed without payment; rate is determined by date payment is +1.847.241.5415 or visit http://embassysuites.hilton.com/en/es/groups/ received. Prior to February 1, 2012 attendee registration fees are refundable minus a cancellation fee; personalized/C/CHISBES-WAT-20120330/index.jhtml?WT.mc_id=POG. contact [email protected] or +1.815.753.7922. Substitution of registered personnel at no charge. Watt Media reserves the right to substitute speakers and change schedule as necessary. If anyone in your party requires special assistance, please contact us.

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Extru-Tech Inc. has installed numerous extrusion systems worldwide, supplies the industry with quality replacement parts and manufac- larger than 5-by-5 mm unless abso- tures extruders, dryers and coolers for the petfood industry. lutely necessary. The design also called for a minimum 30-degree slope on all EXTRUDE company also says the design criteria internal ledges and the elimination of for the new dryer stated that no cracks and crevices in which fines and wide, supplies the industry with internal horizontal surface could be material could collect. ■ quality replacement parts and manufactures extruders, dryers and coolers for the petfood industry. The company’s newest technology is the Maxxim series of extrusion systems. This line of single screw extruders is capable of 20% to 30% production rate increases over previous models with the same barrel diameter, according to the company. Extru-Tech’s re-engineered inline drive system can handle up to 600 hp, and the improved screw support assembly eliminates metal-to- metal wear.

Macrowave dryers, according to Radio Frequency, eliminate surface checking and control moisture and color.

RADIO FREQUENCY CO. offers unique, Macrowave post-baking dryers that utilize radio frequency energy to heat and dry moist areas of food. Macrowave dryers, according to the company, eliminate surface checking and control moisture and color. The dryers were developed for high-volume production and are available in band widths up to 64 inches.

WENGER MANUFACTURING HAS long provided extrusion, drying and cooling systems for the industry. Its newest innovation is the Enhanced Sanitary Dryer. The dryer was designed to reduce the risk of contamination, according to Wenger. The

Petfood I n d u s t r y December 2011

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Read more Petfood Insights Find more columns by Dr. Dzanis at David A. Dzanis, DVM, PhD, DACVN www.petfoodindustry.com/ petfoodinsights.aspx. Petfood petition sent to White House

IN LATE OCTOBER , a consumer dealing with taxes, economics, religion, voting advocate started a petition on the and political reform to very specific matters such “We the People” page of the White as requests for pardons of incarcerated individuals House website (www.whitehouse. and pleas to save the dunes sagebrush lizard under gov). The petition requests that the the Endangered Species Act. Obama Administration instruct the An inordinate number of the 135 open peti- US Food and Drug Administration to tions appear to deal with repeal or reform of enforce a strict interpretation of the existing marijuana laws. In fact, when a White Federal Food, Drug and Cosmetic Act House response to previous petitions regarding (FFDCA) as it pertains to suitability marijuana was not terribly sympathetic to of ingredients for use in petfood the cause, several new petitions popped up A petition posted on or, lacking that, require a label demanding the dismissal of the policy expert the ‘We the People’ disclaimer on all petfoods that do not who issued the official response. meet the standards as set forth by the site requests that exact verbiage in the law. A PETITION POSTED on the We the People FDA be ordered to site is limited to a 120-character title and AMONG OTHER RIGHTS granted strictly enforce a by the First Amendment of the US law as it pertains to Constitution, people have the right “to petition the government for a This petfood petition petfood ingredients. redress of grievances.” The Obama Administration started the We the re ects more People page as a new means to file petitions extensive comments electronically (see https://wwws.whitehouse. gov/petitions). made by the same Any matter can be brought forth by this method, but there are conditions. For example, person through a the petition must receive at least 150 signatures citizen petition led before it will become searchable on the website, and before the administration will consider its with FDA. merits, the petition must receive at least 25,000 signatures within 30 days of posting. It is assumed these thresholds are to prevent an individual or small group from potentially 800-character description, so the petitioner posting thousands of nuisance filings. However, must succinctly state its case. This petfood peti- if a petition meets these conditions, the White tion (http://wh.gov/b1b) reflects more extensive House promises to review it, send it to the comments made by the same person through a appropriate policy experts for consideration and citizen petition filed with FDA in August 2010. issue an official response. Briefly, the petition contends that under The breadth of topics on the We the People site current FDA enforcement policy, petfoods are is fascinating. Petitions range from broad issues allowed to be processed using materials from

Dr. Dzanis is CEO of Regulatory Discretion Inc. and a writer and consultant on nutrition, labeling and regulation.

December 2011 Petfood I n d u s t r y

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diseased, downed and euthanized policies that dictate provisions for AT THE TIME of this writing, three animals, as well as those containing safe use of ingredients in animal days after the petition was posted, rodent feces and insect infestations, feeds that usually would not enter the it had received approximately 400 which it sees in violation of FFDCA. human food chain, the petition wants signatures, or about 135 per day. “Food” under the law includes enforcement precisely as written in Reportedly, many people have been petfood, so when FFDCA states that the law. Further, because consumers having trouble logging on to the site adulteration of food includes any use do not know these materials may be to submit their signatures. I under- of materials from animals that die by in petfoods, it asks that the labels for stand that some websites do not make it easy to interact, but considering that tens of thousands of supporters Three days after the petition of marijuana law reform have been successful in signing petitions on was posted, it had received the site, I find it hard to believe the process is too complicated. approximately 400 signatures. Anyway, if that rate of signature collection continues, the petition will fall far short of the 25,000 required means other than slaughter, the law petfoods that do not meet FFDCA by the end of November. Personally, should apply regardless of intended bear a warning statement to that I’d like to see it reach that threshold species or consideration of whether effect. The suggested phraseology for if only to see the official response. To a deviation from the law consti- the statement is, “Warning: This pet the best of my knowledge, FDA has tutes a true safety concern or simply product could contain illegal ingredi- yet to respond to the aforementioned aesthetics. ents and could put your pet’s health citizen petition, so it would be inter- Notwithstanding (or perhaps at risk.” esting to see how the government more accurately, because of) FDA views this matter. ■

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Find more Ingredient Issues Read more columns by Dr. Aldrich at Greg Aldrich, PhD www.petfoodindustry.com/ ingredientissues.aspx. Plasma: thermoplastic gel with pet health beneﬁ ts

TO THE COUCH potato, the word phosphate. It is kept under refrigeration until “plasma” likely conjures up thoughts the red blood cells can be separated from the of a new television; to Trekkies, it’s fluid plasma by centrifugation, whereupon some the high-energy gaseous field the USS of the moisture is removed to concentrate the Enterprise has to traverse periodi- plasma (by reverse osmosis or evaporation under cally. In other words, the term by itself vacuum). It is then spray-dried, resulting in a fine doesn’t necessarily conjure up a yuck tan to cream-colored powder. factor. However, some take excep- Since liquid animal plasma is a highly perish- tion to the use of plasma, specifically able and bioactive fluid, precautions regarding animal plasma, in their pets’ food. handling and stabilization are an everyday Plasma is a high- OK, maybe the idea is a little concern. Conversely, in a dry state, plasma is yucky—but maybe we’ve become a relatively stable, though slightly hygroscopic, so it quality, natural bit too squeamish. Plasma is the vital must be stored in a cool, dry place. component that fluid component of blood; it is found throughout the body and the medical SPRAY -DRIED ANIMAL PLASMA is usually sold should be considered community even considers it a tissue. at around 7-8% moisture and has a high protein a valuable part of a To feed our carnivore friends food content of nearly 80%. It contains very little fat or containing plasma should seem quite fiber (trace amounts), and minerals (ash) are low dog or cat diet. natural. After all, those are the very at less than 10% of the total. The protein fraction first parts our household predators is rich in lysine and cysteine, contributes a mean- relish after the kill (or when you open the can). ingful amount of tryptophan and taurine but is Plasma is a high-quality, natural component that short on methionine. The mineral fraction contains should be considered a valuable part of a dog or negligible calcium, potassium and magnesium but cat diet. So, how is it that animal plasma gets into a fair amount of sodium (>2%) and phosphorus a pet’s diet and what role might it play? (>1%). Plasma is also known to contain albumin proteins (about 50%) with bioactive peptides and AS A FUNCTION of our livestock agriculture immunoglobulin G (IgG) that reputedly keep the and meat production systems around the world, immune system from over-reacting. proper slaughter practices dictate that the animal In the US, the Association of American Feed be exsanguinated (to make bloodless). This blood Control Officials defines animal plasma as is collected immediately under sanitary condi- “the product obtained by spray drying plasma tions in slaughter facilities under regulatory which has been separated away from the cellular inspection. In the US, this would be under the matter (red and white blood cells) of fresh whole purview of a licensed veterinarian employed by blood by chemical and mechanical processing. the Department of Agriculture. The protein portion of this product is primarily Beyond the slaughter facility, there is a albumin, globulin and fibrinogen type proteins. sophisticated infrastructure to process the The minimum percent crude protein and the blood, lest it putrefy and become a public health maximum percent ash must be guaranteed on concern. Upon collection, the blood is main- the label. If it bears a name descriptive of its tained in a liquid state through the addition of kind, composition or origin, it must correspond anticoagulants such as sodium citrate or sodium thereto.” Alternatively, one could also make

Dr. Greg Aldrich is president of Pet Food & Ingredient Technology Inc.

December 2011 Petfood I n d u s t r y

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the argument that plasma would ucts (e.g., the meat pieces in a chunks IN PETFOOD , ANIMAL plasma has fall under the definition of meat and gravy wet food). a favorable palatability profile and a by-product. In this capacity, it binds water, acts neutral to beneficial effect on stool There were concerns when bovine as an emulsifier, has anti-foaming consistency. It has been shown to spongiform encephalopathy was first properties and forms a stable gel. It increase dry matter digestibility in detected that the infective agent could works for both chunk formation and dogs (Quigley et al., 2004) and has be transmitted via blood and other in loaf applications at levels from been reported to reduce the over- fluids. However, after extensive testing, 0.5-5%, with 1.5-2% being most stimulation of immune response in no infectivity has been detected in common (Polo et al., 2005; Polo et al., pigs and rats. However, this latter bovine plasma or serum proteins, according to the World Organization for Animal Health and the US Food To feed our carnivore friends food and Drug Administration. To para- phrase the regulations as they stand containing plasma should seem currently, there is no prohibition of quite natural. blood or blood product use in animal feeds (21CFR 589.2001). Further, there is no explicit restriction for bovine 2007; Polo et al., 2009). It also helps function is likely only effective if the plasma use in petfoods. Despite this, level inconsistency in meats from plasma has not been subjected to today virtually all plasma used in supply to supply (Polo, 2011). denaturation by thermal processes. petfoods is derived solely from pigs. Animal plasma function is “acti- Animal plasma is a staple in vated” with increasing temperatures restructured meat products for its WHILE PLASMA ’S HIGH -PROTEIN up to 120º C (Polo et al., 2005). This function as a binder. There have and low-ash content make it a great just so happens to correspond with been fewer opportunities to capi- ingredient for use in formulating cat the temperature at which wet foods talize on the bioactive aspects of diets and high-protein diets in which are sterilized in the retort. It does this plasma in conventional formats, minerals are being controlled, it is without co-factors or restrictions on such as extruded or baked prod- often too expensive for this purpose pH, and it’s easy to use, mixing easily ucts. However, research is under alone. Rather, plasma is primarily with a meat batter. It has a favorable way to capture these features in dry used in petfoods for its functional cost benefit when compared to other petfoods. When this happens, animal food properties—namely, its ability to binders, such as wheat gluten or egg plasma will become more prevalent form a resilient, irreversible, thermo- white/albumin, commonly used for in petfood as an element to promote plastic gel in restructured meat prod- this purpose. health. ■

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Get more Market Report Find more market trends at www.petfoodindustry.com/ marketreport.aspx.

US pet owner buying trends

AS 2011 COMES to a close, the US economy buying more store brands of late. continues to limp along, and shoppers continue Brick-and-mortar retailers must face off not to carefully weigh purchase decisions. Pet owner only against one another but also with a less surveys conducted by Packaged Facts on a tangible foe: the Internet. Internet sales of pet quarterly basis throughout the year highlight key products continue to well outpace pet market trends, including the bright spots and weak spots growth overall, with niche and “info-centric” likely to continue to shape the market in 2012. In items often doing especially well online. Pack- the most recent survey, conducted in September 2011, 62% of respondents had a pet, including Table 1. Down economy leads 43% with dogs, 32% with cats and to treat indulgence 11% with other types of animals. Surveys show pet In a September survey of US adults, Packaged Facts With many pet owners considering asked respondents’ agreement with this statement: “I like owners shopping a growing number of pet products to indulge my pets with special food/chew treats.” too expensive, it’s no surprise that Strongly disagree 4% cautiously as they price shopping is on the ups. Nearly head into the new three-quarters (74%) of pet owners Somewhat disagree 6% look for lower prices, special offers No opinion 14% year, but still willing and sales on pet products, and about Somewhat agree 41% to spend on healthy half (47%) shop for pet products at a variety of stores, according to Pack- Strongly agree 35% food and treats. aged Facts’ survey. On the other hand, Source: Packaged Facts’ Pet Retail Channel Trends in the US, 2011-2012 (December 2011), almost one-third (30%) choose to shop based on Packaged Facts’ quarterly pet owner survey for September 2011 at pet product retailers that offer the best products available regardless of price, while aged Facts survey data indicate close to half of nearly one-quarter (23%) base their choice of pet owners use the Internet to research pet prod- retailer on the availability of natural/organic and ucts online, while about one-quarter buy online. other specialty brand products. As of September 2011, one in 10 pet owners had made a purchase online in the last 10 days, PRIVATE LABEL PETFOOD remains of strong and 24% had done so in the past month. Because interest among retailers and contract manu- of its bulk, petfood has long been a less likely facturers alike. According to Product Launch purchase online, but free shipping and other Analytics, an online service of Datamonitor, 2010 special promotions are making home delivery gave rise to a record number of new private-label of petfood a growing factor. Among Internet dog and cat food products. On the dog food side, shoppers for pet products, 42% made a petfood retailers were behind 23 new product reports purchase in the past year. covering 109 SKUs, while cat food saw seven new reports yielding 28 SKUs. DURING THE WEAK economy, the strongest At the same time, findings from Packaged arguments for generous spending on pets are Facts’ surveys suggest pet owners are becoming founded on pet health. Even while cutting back more comfortable with private label. In the in other areas, over three-quarters (78%) of dog September survey, 45% of pet owners agree that owners and over half (58%) of cat owners have private-label pet products are as good as national taken their pets to the veterinarian for a routine brands, while over one-third (34%) admit to visit in the past year.

December 2011 Petfood I n d u s t r y

C2201_R17593_1112PETmarket.BK.indd 48 11/23/2011 11:54:39 AM Petfood remains on the front line Perhaps not coincidentally, 76% of of preventive pet health. Although pet owners like to indulge their pets over two-thirds (69%) of pet owners with special food/chew treats (Table believe many pet products are 1). During the down economy, treats becoming too expensive, 25% of have benefited from their afford- Don’t Wait petfood purchasers report buying able indulgence appeal to dog and higher-priced foods, compared with cat owners alike, helped along by Any Longer Surveys suggest pet owners are becoming more comfortable with private label.

only 7% of non-food pet product claims including nutraceutical/func- purchasers. Many pet owners view tional, natural/organic and grain-free. an investment in pet health as an Overall, health appeals are in much investment in human health as well. stronger play in dog and cat treats Over three-quarters (78%) agree that than ever before, tipping the value pets have a positive impact on their balance in these products’ favor physical health. among pet owners who, even when Are you ready to take the Stubborn economy notwith- economizing in other areas, still want next step in Food Safety? standing, the human-animal bond to treat their pets right. ■ promises to keep the pet market on At CPS we understand that establishing solid ground. Over two-thirds (67%) robust Food Safety Management Systems is more than audits, reviews, of US pet owners strongly agree that Information provided by Packaged Facts and recommendations, but involves “I consider my pets to be part of the (www.packagedfacts.com) based on Pet rethinking all aspects of your operation. family,” and another 23% somewhat Retail Channel Trends in the US, 2011-2012 We offer an enlightened view of process agree with this statement. (December 2011). improvement, and the knowledge and experience to establish well-functioning Food Safety Management Systems that deliver real economic value through: • A pervasive food safety culture • Effective process control • Continuous improvement mechanisms • Management control

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Find more Research Notes Read more Research Notes online at www.petfoodindustry.com/ researchnotes.aspx.

Effects of rendering on meat meal at the end of each third week. and bone meal Post-prandial glucose concentrations for This study evaluated the effect of two the moderate carbohydrate and fiber diet were rendering processes applied to meat and bone 0.4–0.7 mmol/L (8–12 mg/dL) lower than for both meal (MBM) production, associated or not with higher carbohydrate diets. Post-prandial glucose, extrusion, by measuring apparent total tract insulin and triglyceride concentrations in some digestibility of dogs and cats and dogs did not return to baseline by 12 hours after true digestibility of amino acids feeding of each of the three diets. Key concepts (AA) by cecectomized roosters. These results indicate the moderate carbo- Four diets were evaluated: hydrate and fiber diet warrants evaluation in  Effects of rendering on meat and bone meal conventional and extruded MBM; diabetic dogs. Variables should be measured over (JAPAN online September 2011. high temperature and pres- at least 12 hours after feeding to fully evaluate doi: 10.1111/j.1439-0396.2011. sure (HPT) and extruded MBM; postprandial dietary effects on these analytes. 01232.x) Dogs fed meat and bone conventional non-extruded MBM; Source: K.F. Elliott et al., 2011. A diet lower in digestible meal produced under high pres- and HPT non-extruded MBM. carbohydrate results in lower post-prandial glucose concen- sure and temperature presented a The evaluated MBM had high trations compared with a traditional canine diabetes diet higher urea post-prandial response. and an adult maintenance diet in healthy dogs. Res. Vet. Sci. ash content. HPT processing of online September 2011. doi: 10.1016/j.rvsc.2011.07.032  Comparing ﬁ ber in diets for dogs MBM increased the digestibility (Res. Vet. Sci. online September of crude protein of the diets by 2011. doi:10.1016/j.rvsc.2011.07.032) cats and the true digestibility Propionate acts as The moderate carbohydrate and of several AA by cecectomized ﬁ ber diet warrants evaluation in gluconeogenic substrate in cats diabetic dogs. roosters. Extrusion did not modify The metabolic effect of propionate absorbed  Propionate acts as gluconeogenic the apparent total tract nutrient from the colon was assessed in six normal- substrate in cats digestibility of MBM by dogs weight and six obese cats. Two colonic infu- (JAPAN online September and their amino acid digestibility sions were tested: a test with 4 mmol sodium 2011. doi: 10.1111/j.1439- by roosters, but increased the propionate per kg ideal body weight in a 0.2% 0396.2011.01220.x) Propionate digestibility of the dietary protein sodium chloride solution and a control of absorbed from the colon is hypoth- by cats. Dogs fed HPT MBM normal saline. As body condition did not affect esized to act as a gluconeogenic had a higher urea post-prandial evaluated parameters, all data were pooled. substrate, regardless of the cat’s response, suggesting reductions Plasma glucose concentrations showed no body condition. in bioavailability and protein differences over time or during or after infu- synthesis from absorbed AA. sion with propionate or control. Plasma amino Source: L.D. de-Oliveira et al., 2011. Digestibility for dogs acid concentrations rose over time but were and cats of meat and bone meal processed at two different similar for both infusions. Plasma propionyl- temperature and pressure levels. JAPAN online September carnitine rose markedly toward the end of the 2011. doi: 10.1111/j.1439-0396.2011.01232.x propionate infusion and decreased afterward. Acetylcarnitine tended to fall at the same time Comparing fiber in diets points, suggesting inhibition of gluconeogen- for dogs esis from pyruvate and amino acids but initia- The aim of this study was to compare the tion of propionate-induced gluconeogenesis. effects of three diets with varying macronu- Propionate absorbed from the colon is trient and fiber contents on postprandial plasma hypothesized to act as a gluconeogenic glucose, triglyceride, free fatty acid and insulin substrate, regardless of body condition. concentrations over a 12-hour period in 12 Source: A. Verbrugghe et al., 2011. Propionate absorbed healthy, neutered, lean dogs. Each diet was fed from the colon acts as gluconeogenic substrate in a strict to each dog for three weeks. Plasma analyte carnivore, the domestic cat (Felis catus). JAPAN online September 2011. doi: 10.1111/j.1439-0396.2011.01220.x concentrations were measured prior to and after a

December 2011 Petfood I n d u s t r y

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December 2011 Petfood I n d u s t r y

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Your Pet Food Call Us Today 800-874-2376 IngredIent SOURCE BADGER ® Organic ingredients/blends INGREDIENTS INC. MeadowPure WHOLE & MILLED FLAXSEED Dehydrated Potato/ Potato blends > Guaranteed stability for 2 years > Processed in a food quality facility Oatmeal Pellets > Patented seed selection and For Details Please Contact: cleaning process Martin Brown — 612-486-3853 [email protected] BADGER INGREDIENTS INC. > Cost-effective Omega-3 source Mary Jo Langenecker — 262-623-2654 37178 N. 103rd Street [email protected] Scottsdale, AZ 85262 Available in regular or organic, brown Paul Boisclair — 559-355-1680 Or [email protected] P.O. Box 2465 or golden, whole or milled varieties. Lance Laugen — 612-486-3896 Carefree, AZ 85377 For a sample, call Gregg Griffin [email protected] PH: 480/664-7553 • FAX: 480/664-9633 at (608) 807-7816. E-mail: [email protected] 1-612-486-3853 Web Site: Badgeringredients.com An AgMotion Company 800-336-2183 [email protected] TOMATO GlanbiaNutritionals.com INGREDIENTS POMACE Natural bulk ingredients for your formulation needs. Highest Quality Available Experts in botanical, fruit and vegetable powders for the petfood industry. LaBudde Group Products in stock for immediate shipment. Omega-3 & Protein It’s ne by us. Styka Botanics, 1-800-9-STRYKA, www.elitemilling.com 262-375-9111 [email protected] www.stryka.com 404-354-2150

Petfood I n d u s t r y December 2011

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December 2011 Petfood I n d u s t r y

C2201_R17598_1112PETclass.BK.indd 54 11/23/2011 3:33:25 PM Pet Ad Index EssentiallyNutrition. Commitment. Solutions.

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Petfood I n d u s t r y December 2011

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PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., Suite See more 500, Rockford, Illinois 61101-1018 USA. All rights Industry Calendar reserved. Reproduction in whole or part without written Find out what industry events permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt Publishing are approaching. Go to Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Suite 500, Rockford, Illinois PetfoodIndustry.com. 61101-1018 USA. Periodical postage paid at Rockford, IL and additional mailing ofﬁ ces. Canada: Canada Post International Publication Product Mail Code 1686232.

S M T W T F S  Global Pets Forum, January 26- S M T W T F S 27, 2012. Berlin, Germany. For 1 2 3 4 1 2 3 4 5 6 7 more information, please visit www.petsinfo.net. 5 6 7 8 9 10 11 8 9 10 11 12 13 14 12 13 14 15 16 17 18  India International 6th Pet 15 16 17 18 19 20 21 Trade Fair 19 20 21 22 23 24 25 2012, January

22 23 24 25 26 27 28 27-29, 2012. February 26 27 28 29 Birla Institute  Anido 17th

January 29 30 31 of Scientiﬁ c Research, Jaipur, India. To get trade fair more information, please visit for the pet www.iiptf.com. care market, February 12-13,  Feeds and Petfood Extrusion 2012. Kortrijk  International Feed & Poultry Expo, Practical Short Course, January Xpo, Belgium. January 23-27, 2012. Georgia 29-February 3, 2012. Texas A&M For more World Conference Center, University, College Station, Texas, information, Atlanta, Georgia, USA. For more USA. For more information or to please go to www.anido.be. information or to register, please register, please go to www.tamu. visit www.ife12.org. edu/extrusion.  Victam Asia 2012 co-located with GRAPAS Asia & FIAAP Asia, February 15-17, 2012. Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand. For further information Online events and to register, please go to www.  Mocon Inc. has announced its 2011 Free Webinar Series, victam.com. which began March 9, 2011 and takes place once a month until December 10, 2011. To view class details and registration information,  Petfood Forum Asia 2012, please visit www.mocon.com/events.php. February 16, 2012, Bangkok International  AFIA Webcasts: Controlling Salmonella in Your Facility Trade & Exhibition and Management Considerations for Salmonella/Microbial Centre (BITEC), Bangkok, Control are available for download at www.aﬁ a.org. Thailand. For further information, please go  The Powder and Bulk Online Training Center is a virtual to www.petfoodindustry.com/ campus providing online training and lectures on topics petfoodforum.aspx. such as Pneumatic Conveying, Mixing & Blending and Solids Flow. All of these web-only classes  Global Pet Expo, February are available at www.powderandbulk.com/ 29-March 2, 2012. Orange online_training. County Convention Center, Orlando, Florida, USA. For more information on the event, please go to www.globalpetexpo.org.

December 2011 Petfood I n d u s t r y

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