Media, Knowledge Transfer and African Identity A Festschrift in Honour of Abdalla Uba Adamu i Media, Knowledge Transfer and African Identity A Festschrift in Honour of Abdalla Uba Adamu Edited by Sa’idu Ɓ. Ahmad Nura Ibrahim iii Published 2018 Bayero University Press, Main Library Building, P.M.B. 3011, Bayero University Kano. Website: www.buk.edu.ng E-mail: [email protected] Copyright © Faculty of Communication, Bayero University, Kano 2017 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior permission of the publisher. ISBN: 978 - 978 - 54522 - 6 - 6 iv Table of Contents Biodata: Professor Abdalla Uba Adamu ............................................ xii Acknowledgements ............................................................................... xi Foreword ............................................................................................ xii Scambaiting: Cyber Vigilantism between Interactive Fiction and Racist Blood Sport Matthias Krings, PhD.................................................................................1 Popular Culture and Transglobalization as Domains for Social Identities in Africa Femi Okiremuette Shaka..............................................................................31 The Loss of Colonial and Post-Colonial Celluloid Film Templates as the Gains for Video Film Template in Nigeria: An Analysis Muhammad Bashir Ali, PhD........................................................................49 Mediatization of Cultural Symbolism: Analysis of Shi’a Religious Posters in Northern Nigeria Nura Ibrahim, PhD & Ishaq Isa El-Qassim...............................................69 Truck Slogans and the Advancement of Road Safety Hassan A.Yaú, PhD......................................................................................89 Audiences’ Perception of Medialization of Some Stories in Magana Jari Ce from Book to Television Drama Mainasara Yakubu Kurfi, PhD..................................................................105 Portrayal of Dambe in Karen Bana as Filmic Folklore in Hausa Video Film Production Binta Kasim Mohammed, PhD...................................................................123 Media Consumption and Mediated Experience: Example from the Use of Hausa Language in Broadcast Media Advertising S. A. Abdulmumin.......................................................................................139 v Globalization, African Identity and the Northern Nigerian Novel: A Critical Appraisal of Kamal Aliyu’s Portrait of a Patron and Women Without Borders Suleiman A. Jaji, PhD.................................................................................159 Sustaining Folklore through Innovation: The Transition of Gaɗa into the Mass Media Adama Adamu, PhD...................................................................................171 A Content Analysis of Selected Hausa Video Films Daniel Ibrahim ...........................................................................................185 Hausa Movies: The Trans-Global Media Struggling for an African Identity Abdulkareem Mohammed and Musa Adamu Labaran.............................197 Literacy by Radio Programme: A Tool for Mass Literacy in Nigeria Muhammad Shehu Hussain.......................................................................211 Radio Listeners as Participants: The Impact of Mobile Phone in the Programming of Freedom Radio 99. 5 FM, Kano Sabi’u Alhaji Garba....................................................................................223 Women, Multiple Identities and Media Consumption Hadiza Jummai Ibrahim, PhD...................................................................237 Language and Identity in Africa: The Use of Place Names as Part of a Person’s Name in Hausa Isa Yusuf Chamo, PhD ..............................................................................249 Towards the Restoration of African Identity in a Globalizing World Jude Oguejiofor Chukwu...........................................................................263 Folklore as Confluence of Cultures: A Cross-Cultural Reading of Select Tales Collated in Dr. Bukar Usman Foundation’s Commissioned Research Projects on Nigerian Folktales, Volumes 1- 4 Khalid Imam...............................................................................................277 Fifteen Years of Global Systems of Mobile Telecommunication (GSM) Services in Nigeria: Issues and Challenges Hajara Umar Sanda, PhD..........................................................................289 vi GSM and Courtship among Adolescent Youths in Metropolitan Kano Ruqayyah Yusuf Aliyu, PhD..................................................................307 ICTs and Public Relations Practice: Towards a Symmetrical Relationship Muhammad Ibrahim Danja........................................................................321 Use of Mobile Phones in News Gathering and Dissemination by Journalists in Metropolitan Kaduna, Nigeria Ladi Adamu PhD....................................................................................329 Mobile Phone Usage and Traditional Social Values in Northern Nigeria Shamsuddeen Mohammed and Maryam Ibrahim..................................345 Citizen Journalism in Nigeria: Towards a Strategic Approach Ashiru Tukur Inuwa...................................................................................355 Adoption and Usage of ICT Skills in Service Delivery Amongst Selected PROs in Public Organizations in Kano State Sunusi Iguda, PhD and Sunusi Rufa’i Buhari..........................................371 Curriculum Vitae of Professor Abdalla Uba damu......................................383 Notes on Contributors..................................................................................428 Index............................................................................................................434 vii viii Prof. Dr. Abdalla Uba Adamu Professor of Media and Cultural Communication Professor of Science Education and Curriculum Development Vice-Chancellor, National Open University of Nigeria ix Biodata of Professor Abdalla Uba Adamu Abdalla Uba Adamu holds double professorships in Science Education (1997) and Media and Cultural Communication (2012) from Bayero University Kano, Nigeria. His main research focus is on transnational media flows and their impact on the transformation of Muslim Hausa popular culture especially in literature, film, music and performing arts. He is the creator of the Foundation for Hausa Performing Arts (Kano, Nigeria) whose main focus is archiving traditional performing arts heritage of the Muslim Hausa. He has also developed courses on digital cultures and promotes netnography as a research methodology in documenting Hausa media ethnographies. He is the Chairman of a research cluster based in Bayero University Kano that discusses researches on visual anthropology. He was a Fulbright African Senior Research Scholar, and had his residency at the Center for Studies in Higher Education, University of California, Berkeley, from 1991-1992. This led to his first major book, Reform and Adaptation in Nigerian University Curricula, 1960-1992: Living on the Credit Line (Edwin Mellen Press, 1994). He was also awarded a place on the Rockefeller Foundation’s Bellagio Resident Fellows program at the Bellagio Study Center, Bellagio, Italy, and October to November 1993. He has delivered special lectures on media and culture at the University of Cologne, Germany; School of Oriental and African Studies, University of London; Barnard College, Columbia University, New York; University of Florida, Gainesville; University of Basel, Switzerland; the Polish Academy of Science, Warsaw, Poland, as well as Haus der Kulturen der Welt, Berlin, Germany. He was a Visiting Professor at Rutgers University, New Jersey, United States (2015) as well as European Union Visiting Professor at the University of Warsaw, Poland (2012). He was appointed the Vice-Chancellor, National Open University of Nigeria (NOUN) on 10th February 2016. x Acknowledgements The idea for this Festschrift came as a result of an international conference on Transglobal Media, Knowledge Transfer and African Identities organized in Honour of Professor Abdalla Uba Adamu for his dual professorship, hosted by Bayero University, Kano in conjunction with African Identity Group and Freedom Radio, Kano. This is to recognize the tremendous contributions made by this distinguished scholar in the fields of education and media/cultural studies. Scholars of international repute from different universities across the country and beyond presented papers at the conference which was held in 2014. More than 50 papers were presented out of which 25 were selected after rigorous exercise of peer review. We would like to use the opportunity to thank each of the authors for their valuable contributions. We are very grateful for their inspiring visions expressed on the relationship between language, folklore and African media. We are very grateful to the former Vice-Chancellor, Bayero University, Kano, Professor Abubakar Adamu Rasheed, now Executive Chairman, NUC for his encouragement and the financial support. We also thank the current Vice-Chancellor; Professor Muhammad Yahuza Bello for making sure this publication sees the light of the day. We wish to express our profound gratitude and appreciations to Galadiman Mai Tsidau, Mallam Magaji Galadima Abdullahi for his time, financial