SOCIAL SCIENCES STUDIES JOURNAL SSSjournal (ISSN:2587-1587) Economics and Administration, Tourism and Tourism Management, History, Culture, Religion, Psychology, Sociology, Fine Arts, Engineering, Architecture, Language, Literature, Educational Sciences, Pedagogy & Other Disciplines in Social Sciences Vol:4, Issue:13 pp.141-153 2018 sssjournal.com ISSN:2587-1587
[email protected] Article Arrival Date (Makale Geliş Tarihi) 13/12/2017 The Published Rel. Date (Makale Yayın Kabul Tarihi) 22/01/2018 Published Date (Makale Yayın Tarihi) 23.01.2018 EVALUATION OF ALTERNATIVE TOURISM'S CURRENT SITUATION AND TOURISTIC POTENTIAL IN GÜMÜŞHANE PROVINCE BY SWOT ANALYSIS1 GÜMÜŞHANE İLİ AÇISINDAN ALTERNATİF TURİZMİN MEVCUT DURUMU VE TURİSTİK POTANSİYELİNİN SWOT ANALİZ YARDIMIYLA DEĞERLENDİRİLMESİ Assistant Professor Dr. Kurtuluş MERDAN Gümüşhane University, Gümüşhane Vocational School / Accounting and Tax Department,
[email protected], Gümüşhane/Turkey ABSTRACT Unlike the sea-sand-sun triangle, the change in the consumer trends has begun to form the foreground of alternative tourism due to the increase in the tourism diversity. The uniformity and de-differentiation experienced in the consumer form forces societies to develop alternative tourism possibilities. Accordingly, the protection of natural and cultural values, the purchase of accommodation-eating-drinking services in areas with pristine natural beauty, the benefit to the local people, the recognition of rural cultures and the activities made in a region compatible with the environment have started to appear as alternative tourism varieties. IIn the concept of alternative tourism, terms such as ecotourism, rural tourism, green tourism, cultural tourism, sustainable tourism, and adventure tourism are also used. Alternative tourism is built on a system based on the use of indigenous resources and traditional architecture.