AUGUST 2020 KIT I K S S E R P Castle for HistoPad VERY OM CO Y. R E OV T S I H AGENDA 02

Press release ………………………………….…….………………………………..……………...... 3

The Augmented Visit of the Albrechtsburg castle ………………………………….…………………………………………………..…4

The best experience for all visitors …………………………………..…………………………………………………………...….… 7

Innovation ………………………………………………………………………………………………………………………………………………….. 8

Scientific Committee …………………………………………………..…………………………………………………………………………… 9

Meissen Albrechtsburg Castle …………………………………………………………………………………………………….…………………….10

Histovery ……………………………………………………………………………………………….…………………………………………………… 11 03 Trendsetter since 1471: Meissen Albrechtsburg castle begins using the HistoPad

A premiere in : Augmented Reality at the Meissen Albrechtsburg castle with the HistoPad. State-of-the-art French technology in Germany's oldest castle.

As of August 2020, all visitors to the Meissen Albrechtsburg castle will be able to go on an unforgettable augmented reality tour with the HistoPad. The HistoPad is a state-of-the-art tablet guide, jointly produced by Staatliche Schlösser, Burgen und Gärten Sachsen gGmbH (SBG) and the French start-up company Histovery.

A spectacular journey through time And (almost) every visitor will be able to use a tablet in his or her own language. The new HistoPad allows the Meissen Albrechtsburg castle's guests to immerse themselves in eight 3D Germany's oldest castle: Trendsetter since reconstructions of the historic castle halls. Margrave 1471 Albert's private chamber in 1485, the banquet organized by Duchess Sidonia in the Large Hall in The Managing Director of SBG, Dr. Christian Striefler, is 1493, the modelers' room in the enthusiastic about the new storytelling highlight: "With manufacture in the 19th century - users of the the HistoPad in the Meissen Albrechtsburg castle, we HistoPad can travel back to the 15th century in are consistently pursuing our goal of not only telling virtual installations. In the process, the replicas, from the history of 's state palaces, castles and the room layout to the furnishings and decoration, gardens at their historical location, but also making it were created true to detail according to the historical an immersive experience. Immersive means that, with model. The reconstructions, based on careful the help of virtual replicas, 360-degree panoramas and historical research, were developed by the three-dimensional stagings, we give our guests the digitization specialists of Histovery together with a opportunity to immerse themselves in history and team of proven experts from SBG. undertake real trips through time at the historical sites.

With the HistoPad, guests of the Meissen For us, virtual reality and 'augmented reality' mean Albrechtsburg castle can digitally explore the enormous leaps in development in telling historical architecture and paintings in the castle and thus content. Unexpected possibilities are opening up, and better understand its history and changes. Using people will be amazed at how the history of their high-resolution images, they will be able to zoom in historical monuments will be presented in ever more on particularly interesting objects and view them in colorful and tangible ways in the coming years. detail. With the Histopad of the Meissen Albrechtsburg castle, A treasure hunt for children we have developed a wonderful instrument together with the French company Histovery to make the hidden Together with their parents, young visitors can take treasures in the history of Germany's oldest castle part in a treasure hunt, send themselves a historical visible and tangible. As such, the Meissen selfie or use the interactive map to find their way Albrechtsburg castle once again lives up to its around the castle and obtain useful information. reputation as a 'trendsetter since 1471'. This turns every visit into an entertaining journey of discovery.

A premiere in Germany www.albrechtsburg-meissen.de schloesserland www.schloesserland-sachsen.de Meissen Albrechtsburg castle is the first attraction www.histovery.com schloesserlandsachsen in Germany to greet its visitors with HistoPad schloesserlandsachsen augmented reality technology. Tablet use will be included in the admission price as standard:. THE AUGMENTED VISIT OF THE ALBRECHTSBURG 04 CASTLE

A spectacular journey through time

The HistoPad breaks new ground in museum presentation and takes visitors on a spectacular journey through time to the 15th/16th, 19th and 20th centuries to experience the history of Albrechtsburg Castle and Saxony in a new way. Eight time gates in different rooms transport visitors to 360°-3D reconstructions of the castle halls, such as the banquet in honor of Frederick the Wise in 1493, the capsule room of the porcelain factory in the 19th century or the Great Hall in 1875, when the castle was transformed into a museum of Saxon history.

Interactive and playful: With the HistoPad, visitors rediscover the richness of Saxony's cultural heritage and take a look into Saxony's illustrious past. Thanks to geolocation and on-site 3D reconstructions, it is quite easy: visitors can navigate through the building, compare today's structure with its past form, function and furnishings and experience the most important sights in 3D replicas; they will find short explanatory texts, of course, but above all they can move interactive objects and view historical sources that made the reconstructions possible in the first place.

How were the ladies at the court of the Duchess Sidonia dressed? Which meals were served, on which tableware? And what were they drinking from? How was the world-famous manufacture set up in the castle? Where were masterpieces of art hidden during the Second World War? All these questions are answered by HistoPad, a tablet guide that has been causing a buzz in France since 2013.

3D reconstruction of the banquet organized by Duchess Sidonia in 1493

3D reconstruction of the Modeler’s Room in 1840 THE AUGMENTED VISIT OF THE ALBRECHTSBURG 05 CASTLE

Rich and interactive

THE CASTLE IN 3D

Two interactive 3D models show the castle as a porcelain factory in the 19th century and as an art hideaway in 1943, enabling visitors to follow the path of porcelain production in the castle for the first time and to research the works of art hidden here during the Second World War.

SHOWCASING COLLECTIONS

Short and comprehensible texts as well as high- resolution pictures enable visitors to explore selected exhibits as well as the wall paintings and the architecture of the castle. Whether in immersive 3D replicas or in 360° images of the current rooms - visitors can click on the elements indicated by an icon to better understand the history and exhibits.

THE GALLERY OF CELEBRITIES

Duke Albert, Arnold of Westphalia, Johann Joachim Kändler... From individual Wettinians to architects, painters and sculptors and even the caretaker Max Vötchen, numerous personalities have shaped the history of Albrechtsburg Castle. The Gallery of Celebrities dedicates a short biographical note to 13 of them. THE AUGMENTED VISIT OF THE ALBRECHTSBURG 06 CASTLE

Playful and easy

HISTORICAL SELFIE

As a souvenir of their visit to Albrechtsburg Castle, visitors can also take a "historical selfie", in which they slip into the role of one of the historical personalities. Visitors receive their selfie by email and can share it with their friends via social media.

TREASURE HUNT

The HistoPad includes a treasure hunt: While exploring historical 3D replicas and immersive images, they must collect hidden objects to receive a small gift. Find, for example, a container with "sacred soil" that Duke Albert brought back from his pilgrimage from Jerusalem, a 16th century compass and a box of paintings from the Second World War.

EIGHT HISTORICAL 3D RECONSTRUCTIONS

• Large Hall in 1493, Frederick the Wise bids farewell to • Large Appellation Room in 1486, The apartment of his aunt Duchess Sidonia. Duke Albert. Large Appellation Room in 1840, The hall of the • Large Hall in 1875, Historicist painting of the castle. • modelers. • Large Court Hall in 1493, A banquet is held in honor of Frederick the Wise. • Heraldic Hall in 1522, Duke George the Bearded visits • Large Court Hall in 1840, The capsule room of the the construction site. porcelain manufacture. • Heraldic Hall in 1840, The lathe operators' workplace.

THREE INTERACTIVE BUILDINGS

• Women’s Apartment in 1493, A view of the rooms illustrates how the castle's inhabitants spent their time in the late Middle Ages. • Porcelain manufacture in 1840, Discover the closely guarded secrets of porcelain production! • The Castle in 1943, Where were world-famous works of art hidden during the Second World War? THE BEST EXPERIENCE FOR ALL VISITORS 07

A fascinating experience for all visitors

The HistoPad is included in the entrance fee - all visitors have access to the special new cultural education at no additional cost.

Available in 10 languages: German, Czech, English, French, Polish, Russian, Italian, Spanish, Chinese, Japanese.

HistoPad offers several options for people with reduced mobility, visual and hearing impairments, giving every visitor access to all the content.

Engage, motivate and expand the audience

HistoPad is also a comprehensive analysis and CRM tool designed to help cultural partners retain their core audience and attract new audiences.

The tablet compiles anonymous visitor data as visitors move around the castle and enables cultural institutions to better understand and identify visitor behavior: all data is accessible via a secure web dashboard that provides many insights and a full search mode.

Visitors who have left their email address are automatically sent an after-visit email with a personalized summary of the visit: it includes the historical selfie, the treasure hunt reward, and the visitor's comment and note from the HistoPad electronic guestbook. INNOVATION 08

A cultural education at the cutting edge of technology

« INTELLIGENT » R A C K S

The HistoPad is supplied with "intelligent" charging stations that enable remote maintenance. When HistoPads are loaded, HistoRacks collect anonymous visit data generated from daily visits so that cultural institutions can use the HistoPad dashboard to retrieve statistical information. They can also warn the operating team about possible battery or temperature problems with the tablet. After all, they are essential for updating HistoPad, whether it's new content, new features or new services. Distribution area in the Popes’ palace Avignon

. HISTOPAD‘S ACHIEVEMENTS ( AVERAGE DATA RESULTS IN 2019) 25 % 80 % 4.4/5 of visitors leave their of them open their is the average rating. e-mail address. e-mail after the visit.

GEOLOCATION

The HistoPad requires no local Internet or WiFi connection. Nevertheless, HistoPad is able to geolocate visitors in real time so that they can be guided at their own pace. SCIENTIFIC COMMITTEE 09

Intensive historical research…

All content and reconstructions are based on careful historical research and have been developed by Histovery together with a team of experts from the Staatlichen Schlösser, Burgen und Gärten Sachsen GmbH who specialize in the late Middle Ages and early porcelain production.

MEMBERS

Falk Dießner, museologist, Albrechtsburg Palace, Meissen, Staatliche Schlösser, Burgen und Gärten Sachsen Annekathrin Heichler, scientific volunteer at Staatlichen Schlössern, Burgen und Gärten Sachsen Ellen Katja Jaeckel, freelance author, Berlin Dr. Simona Schellenberger, research assistant at Staatlichen Schlössern, Burgen und Gärten Sachsen Dr. André Thieme, Head of Museums at Staatlichen Schlössern, Burgen und Gärten Sachsen

…and continuous, progressive production

Once the respective historical and iconographic research has been completed, the 3D reproduction of the individual rooms aims to revive the scene. This is accomplished using special lighting effects and by adding people and matching objects. MEISSEN ALBRECHTSBURG CASTLE 10

Meissen Albrechtsburg Castle

The late-Gothic Meissen Albrechtsburg Castle towers majestically over the picturesque valley. Built in the 15th century, it is considered the oldest castle in Germany. Over time, it has become more than a trendsetter in architecture.

Designed as an architectural masterpiece by the newly appointed master builder Arnold von Westfalen from 1471 onwards, the Wettin Castle later housed the first porcelain manufacture in . Porcelain was produced at Albrechtsburg Castle for 153 years until the production facility disappeared from the Gothic rooms in 1863. An extensive restoration aimed to restore the original Gothic appearance and to eliminate the massive damage caused by its use as a manufacture.

Additional money from France's reparations payments after the Franco-Prussian War of 1870/71 made it possible at that time to comprehensively reconstruct, paint and make Albrechtsburg Castle a museum. From 1873 onwards, murals were created, which mainly depict historical events in the castle, the Margravate of Meissen, the Wettins and the creation of "White Gold". Albrechtsburg Castle thus became a masterpiece of historicism. HISTOVERY 11

Since 2013, Histovery has developed the extended visit in 15 museums and monuments, reaching over 2 million visitors per year. In all monuments, the number of visitors increased significantly due to the use of the HistoPad.

Its cultural partners include the Château of Chambord, the Popes’ Palace in Avignon and the Conciergerie Paris. With the HistoPad in the Meissen Albrechtsburg castle, the French tech start-up is introducing its expertise to other European countries for the first time.

Furthermore, the HistoPad at Albrechtsburg Castle embodies the close Franco-German cooperation in the cultural field. The intensive and fruitful dialogue with Schlösserland Sachsen has made a decisive contribution to the development of HistoPad Albrechtsburg, and it is to be continued: In 2021, a second Saxon castle, Schloss Moritzburg, will be equipped with the French HistoPad technology. This Franco- German partnership marks the beginning of a lasting cooperation in the service of culture and the preservation of the European cultural heritage.

AWARDS

Where to find the HistoPad

Château of Chambord Pic du Midi Observatory Popes’ Palace Avignon Royal château of Blois La Conciergerie Paris Sénanque Abbey Royal Saltworks of Arc-et-Senans Loches Keep Royal château of Amboise Chinese Museum of the Fontainebleau castle Royal Fortress of Chinon William the Conqueror castle in Falaise Airborne Museum Sainte-Mère-Église Epinal Print Museum AUGUST 2020 I PRESS KIT Meissen Albrechtsburg Castle

PRESS CONTACT

Schlösserland Sachsen | Staatliche Domplatz 1 | 01662 Meissen Schlösser, Burgen und Gärten Sachsen +49 (0) 3521 4707-0 gGmbH [email protected] Uli Kretzschmar +49 (0) 3 51 5 63 91 13 12 [email protected]

Histovery 10 rue de Castiglione, 75001 Paris Mathilde Michaut + 33 1 44 22 57 51 + 33 6 64 27 14 79 [email protected] [email protected] HISTOVERY.COM