Missouri Press News, April 2014 www.mopress.com Newspapers are protection against the transmission of misinformation he past few months we have lost put their money in that machine are The purpose of a condom has not some great newspaper people looking to get lucky.” No more ques- changed, nor has the purpose of a Tincluding Bob Smith and Steve tions. Thank goodness. newspaper. Both exist to protect the Oldfield. Both Missouri Newspa- It made me think. Things that are people, and maybe have a little fun in per Hall of Fame normal to us (the the process. The newspaper should members, they above-40 crowd) inform the public of new laws, road will be remem- are foreign to the closures, disease outbreaks, foreclo- bered fondly. “Some under-40s may 25-and-under sures, city finances, pumpkin festi- Bob always crowd. The deliv- vals, etc. I could go on all day. had a joke to tell. never embrace print. ery mechanism People seem to be busier today than Steve was quick for many youths ever. Unless, something is going dras- witted when I is different than tically wrong, only a handful of peo- first met him, That's OK. It shouldn't it was when we ple show up for public meetings. This and always made were growing up. makes our job as journalists more im- me laugh. Here scare us. Our job is to Some order inti- portant than ever. is a story they mate items from I think there is always going to be a both would have gather information the internet, and need for the printed newspaper in my liked. it arrives dis- lifetime. Coming home creetly in an un- Some under-40s may never em- from a recent trip and distribute it to the marked box. Oth- brace print. That's OK. It shouldn’t to Oklahoma, we ers will go to the scare us. Our job is to gather informa- stopped to use community. We have local pharmacy. tion and distribute it to the commu- the restroom. My Some will ask a nity. We have the ability to, and many son, Owen, af- the ability to, and close friend for of us do, reach more readers, faster, ter finishing his one. And still oth- than ever before. business said, ers will drop by Let’s make sure we continue to con- “That’s weird, many of us do, reach the local service centrate on the message and be flex- why do they have station. ible with how we deliver it. Stay safe a lottery ticket more readers, faster, All of these out there. machine in the sound similar to bathroom?” Cu- than ever before.” ways we can get a rious, I turned newspaper. around to see a But there condom machine hanging on the wall. have been changes. If you don’t think Molly and I decided we would never delivery mechanisms have changed, lie to our kids, so I said the first thing ask a 20-something for a phone book that came to my mind, “People who or a dictionary.

PRESIDENT: Trevor Vernon, The Advertiser, Eldon DIRECTORS: FIRST VICE PRESIDENT: Liz Irwin, Mary Wilson, Jackson County Advocate, Grandview Missouri Lawyers Media, St. Louis Donna Bischoff, St. Louis Post-Dispatch SECOND VICE PRESIDENT: Roger Dillon, Julie Moreno, Independence Examiner Shannon County Current Wave, Eminence Bryan Jones, Versailles Leader-Statesman SECRETARY: Ruby Bailey, Columbia Missourian Kevin Jones, St. Louis American TREASURER: Peggy Scott, Leader Publications, Festus Beth Durreman, Perry County Republic-Monitor, Perryville PAST PRESIDENT: James White, Amos Bridges, Springfield News-Leader Benton County Enterprise, Warsaw Hannah Spaar, The Odessan, Odessa EXECUTIVE DIRECTOR: Mark Maassen NNA Represenative: Sandy Nelson, The Courier-Tribune, ADVERTISING DIRECTOR: Ted Lawrence Liberty EDITOR: Matthew Barba MISSOURI PRESS NEWS (ISSN 00266671) is published every other month for $15 per year by the Missouri Press Association, Inc., 802 Locust St., Columbia, MO 65201-4888; phone (573) 449-4167; fax (573) 874-5894; email [email protected]; website www.mopress.com. Periodicals postage paid at Columbia, MO 65201-4888. (USPS No. 355620). POSTMASTER: Please send changes of address to Missouri Press Association, 802 Locust St., Columbia, MO 65201-4888.

www.mopress.com Missouri Press News, April 2014 Missouri Press boards hold first meeting of 2020

Missouri Press' three Board of Directors held their first meetings of 2020 on Jan. 29, in Jefferson City, as part of the As- sociation's annual Day at the Capitol event. Members of the Association and Service boards attending the January meet- ing include, from left, Roger Dillon, Beth Durreman, Joe May, Dennis Warden, Hannah Spaar, Ruby Bailey, Mary Wilson, Kevin Jones, Trevor Vernon, Amos Bridges, Peggy Scott, Jeff Schrag, Bryan Jones, Liz Irwin, Sandy Nelson and Donna Bischoff. (Staff photos/Matthew Barba)

Above, Missouri Press Association and Service boards of directors met Jan. 29, in Jefferson City for their first business meetings of 2020. The meetings are also held in connection with the annual Day at the Capitol event. Board members attending included, from left, Joe May with the Service board, Roger Dillon on the Associa- tion board, Dennis Warden with Service, MPA Member Services Director Kristie Fortier, and Association board members Mary Wilson, Hannah Spaar and Sandy Nelson. At right, Missouri Press Association President Trevor Vernon receives a briefcase from former MPA President Jeff Schrag. The annual presentation, performed at the first meeting of the year, is symbolic of past leadership handing over the reigns of the Association and prepares the new president to embrace the Association's business of promoting the newspaper industry in Missouri.

Use your newspaper to shed light on Sunshine Week By Missouri Press Staff Several resources, dubbed The Sunshine Week toolkit, Missouri Press News are available for free to any participant. You can find the Newspapers will be recognizing Sunshine Week March toolkit online at sunshineweek.org/toolkit/ 15-21 this year. Organized by the American Society of For inspiration on the kind of work that can be done News Editors and the Repoters Committee for Freedom utilizing public information, please review the FOI in of , participants are encouraged to promote open Action page at sunshineweek.rcfp.org/foi-in-action/ access to public information and what it means for you Links to more Sunshine Week resources can also be and your community. found online at sunshineweek.org/

Missouri Press News, March 2020 www.mopress.com 3 Gov. Mike Parson listens to a question from an attendee of the 30th Annual Missouri Press Association and Associated Press Day at the Capitol held Jan. 30, at the Governor's Mansion in Jefferson City. Parson spoke about and answered questions on a variety of topics ranging from his anticipation of the Kansas City Chiefs' upcoming Super Bowl appear- ance to his office's stance on open-records requests. (Staff photos/Matthew Barba) About 100 attend Day at the Capitol By Matthew Barba Missouri Press News Around 100 reporters, editors and publishers, as well as others, joined the Missouri Press Association and Associated Press for the annual Day at the Capitol events in Jefferson City, including meeting with legislators and hearing from statewide elected officials. Lunch was held at the Governor's Mansion and included a question-and- answer session with Gov. Mike Parson. Above, MPA President Trevor Vernon In the morning, MPA members meets with State Treasurer Scott Fitz- heard from State Auditor (and patrick before he addresses the Asso- Democratic gubernatorial candidate) ciation's members. At top right, State Auditor Nicole Galloway also spoke to Nicole Galloway, State Treasurer the MPA membership during this year's Scott Fitzpatrick and State Sen. Dan Day at the Capitol. At bottom right, Hegeman, who is chairman of the State Sen. Dan Hegeman, R-Cosby, Senate Appropriations Committee. spoke about his motivation for filing legislation that will affect the Clean Among the topics discussed Missouri Amendment, particularly how during the day were how Parson’s it deals with redistricting. and Galloway’s offices handled open- records requests. Speaking at separate though he believes in the openness times during the day, Galloway of government, some identifying criticized Parson’s office for redacting information of constituents should be information from Sunshine Law withheld to protect privacy. requests, while Parson said that even Continued on Page 5

4 www.mopress.com Missouri Press News, March 2020 Spreading the word about newspapers Above, Missouri Press Association Executive Director Mark Maassen discusses some of the issues that are important to newspapers this legislative session in preparation for MPA members to meet with their local legislators during this year's Day at the Capitol, held Jan. 30. In total, about 100 people participated in the 30th Annual Day at the Capitol activities. . (Staff photos/Matthew Barba)

Jack "Miles" Ventimiglia of the Richmond News interviews Rep. Peggy Gloria Lloyd of the Call Newspapers in St. Louis, McGaugh, R-Carrollton, during Missouri Press' 30th Annual Day at the goes over talking points with MPA Executive Di- Capitol in Jefferson City. McGaugh is the sponsor of House Bill 1814, rector Mark Maassen. Members like Lloyd took to which requires all non-charter counties to publish a condensed ver- the halls of the Capitol building in late January sion of the annual financial statement, including salaries of elected to share with local legislators the importance of officials and employees, in the local newspaper. newspapers to their communities.

Continued from Page 4: Spending the day at the Capitol Sen. Hegeman also spent time representation for communities, their elected representation, rather answering questions about legislation particularly those in far-flung, rural than being forced to include residents he has sponsored this session that will areas, will be drastically altered in of more distant, metropolitan area. undo some of the provisions of the the interest of getting both political In addition to presentations by Clean Missouri Amendment, which parties equally represented within the Galloway, Fitzpatrick and Hegeman, was approved by voters in the 2018 population. the early morning program at the general election. Responding to reporter questions, Capitol Building included members Hegeman said his “Cleaner Hegeman said his primary goal is to meeting their local legislators to discuss Missouri” legislation is meant to make sure communities like his in the issues affecting newspapers, including address concerns that redistricting northwest part of the state are able to keeping public notices in newspapers under Clean Missouri will mean maintain a sense of cohesion through and improving open records laws.

Missouri Press News, March 2020 www.mopress.com 5 154th ANNUAL MISSOURI PRESS CONVENTION AND TRADE SHOW Save the Date: September 24-26, 2020 Capitol Plaza Hotel in Jefferson City

You won’t want to miss our jam-packed schedule in the Capitol City! • Historical tour of the Missouri State penitentiary • The longest operating prison west of the Mississippi River, 1836 to 2004. • 2020 Legislative Political Forums • • Active shooter training conducted by Missouri State Highway Patrol • • Better Newspaper Contest Awards• • Hall of Fame Induction Ceremony • • Central Dairy Ice Cream •

6 www.mopress.com Missouri Press News, March 2020 Meet Peggy Scott, one of Missouri Press' newest board members Scott, Ruby Bailey joined the MPA Board of Directors Jan. 1

By Matthew Barba “Changing my major so in news than my TV-focused Missouri Press News late in the game caused some generation,” Peggy said. More than 30 years ago, Peggy trepidation for my parents “However, these younger Scott found her place in community and college advisers, but readers consume news journalism. Today, she is working to it was the right decision,” differently. As legacy print ensure readers of all ages find value Peggy said. “More than producers, we need to find in the work that journalists do, no three decades later, I still get ways to deliver our products matter what medium they peruse. excited every day to share the on the platforms they are One of Missouri Press Association’s story of our community.” using.” new Board members for 2020, Peggy Peggy tries to share that Peggy Scott She said it is also critical is currently serving a one-year term excitement with ’s that these young news as treasurer of the MPA Board of readers every day. consumers see that the Directors. She and Ruby Bailey of the “As journalists we get to find out content newspapers produce is Columbia Missourian, serving a term things first and then tell everyone! relevant to them and is something as secretary, took office on Jan. 1. Our work helps the people and they will want to read. It also wouldn’t Peggy is assistant publisher and organizations and businesses that hurt, she added, if they picked up part owner of Leader Publications, a make up our communities,” she said. a printed newspaper occasionally, four-newspaper group in Jefferson “And, sometimes we get to be the ones because it might become habit. County and Eureka, Mo. She joined who catch the bad guys.” “Younger readers should be the Leader in 1999, after spending 14 But sharing her excitement with encouraged to try reading a printed years at the Southeast Missourian in younger generations of readers newspaper. It’s very retro-chic, you Cape Girardeau. is an ongoing struggle as news know.” While Peggy spent her college years organizations of all kinds try to Making sure printed newspapers looking for the right career, and not connect with new audiences who have are around for younger generations finding it in political science or public an ever-changing list of new platforms to discover their value means keeping relations, she says it was a senior- from which to gain information. the businesses themselves viable year decision to change to community “I think our greatest struggle is to and operating. By serving on the journalism that left her feeling the remain relevant. Young people are MPA Board of Directors, Peggy said most satisfied. avid readers and for more interested she hopes to help promote ways of thinking that will ensure newspapers’ survival for decades to come. “I’m interested in securing community newspapers for the future,” she said. “That means finding partners in business, education and communities who think like us. We know we have the power to change our neighborhoods. We need to find ways to work together and use that power to sustain our businesses.” Peggy met her husband of 35 years, Rob, while cruising Main Street in high school. They have four grown children, four grandcats and a Peggy Scott, second from left, attends her first meeting of the Missouri Press granddog. Association Board of Directors in January. Scott has previously spent many years She also feels strongly about two serving on the board for the Southeast Missouri Press Association. Pictured, from left, are board members Bryan Jones, Scott, Liz Irwin, Donna Bischoff, Missouri important topics: “I LOVE parades Press Foundation Director Michael Harper, Amos Bridges and Beth Durreman. and I HATE pickles. Don’t try to (Staff Photo/Matthew Barba) change my mind on either.”

Missouri Press News, March 2020 www.mopress.com 7 IN TAKING MORE OPPORTUNITIES TO SMILE. In Branson, we believe in a few things. And the only way to experience an unbelievable vacation is to be here with us. Branson. You won’t believe it, until you do.

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8 www.mopress.com Missouri Press News, March 2020 Lebanon Kansas City Bob Smith Cheri Fleck R.B. “Bob” Smith III, 80, of Lebanon, Citizen Tribune in Morristown, Tenn. Cheri Lee Fleck, 71, formerly of Platte former publisher and president of Mis- He left to become publisher City, died Jan. 8, 2020, at her son’s home souri Press Association, died Jan. 16, of the Tri-Lakes Newspapers in Bran- in Laveen, Az. She spent most of her life 2020, in Lebanon. son from 1980 to 1988. He working in the newspaper business, From 1988 to 1994, Smith also was owner and publisher starting as a Line-O-Type setter for The was publisher of the Lebanon of Senior Living newspaper Chicago Sun Times in 1968. She also and served as in southwest Missouri in the worked for The William Press Publica- MPA President in 1991. Induct- mid-1990s. tions of Chicago Heights, The Braden- ed into the Missouri Newspa- An advocate for what Mis- ton, Fla. Herald, and The Kansas City per Hall of Fame in 2005, he souri had to offer, Bob began Star. She retired from in 2010 served as one of the greatest working with Missouri Divi- as a National Advertising Administra- advocates for a forum to rec- sion of Tourism in 1998 as a tive Assistant. She was involved with ognize the state’s newspaper member of the tourism com- lots of community efforts while at The greats. mission for nine years, with five of Star, including helping initiate the an- Bob’s newspaper career started in those as chairman. He also acted as in- nual chili cook-off fundraiser hosted in 1955 in his home state of Tennessee, terim director of the Missouri Division the newspaper’s courtyard. In addition including serving as advertising man- of Tourism. to her husband, Jeffrey, and her son in ager for The Oak Ridger in Oak Ridge, He is survived by his wife, Pat, and Arizona; she is survived by her mother, Tenn., and advertising director of The many other family and friends. and many more family and friends. Missouri Press News returns to monthly From Matthew Barba made a request for proposals from send their news of interest to the central Missouri Press News members interested in printing the office in Columbia, so it can be included After more than three years of bi- magazine. Several bids were received in the magazine,” Irwin said. “Whether monthly publication, Missouri Press that would save MPA significant you have a new hire, a retirement, a News will again be published monthly. printing costs over the Association’s change in publication schedule or you’re The Board made the decision at the previous vendor. celebrating a milestone, let Missouri Jan. 29 meeting in Jefferson City to At the Board’s June 2019 meeting, Press News be a bullhorn for the good return Missouri Press News to monthly the decision was made to accept Vernon things going on in our industry.” beginning with the March 2020 issue. Publishing’s proposal for printing the She also added that deaths in the In 2016, the board reduced frequency Missouri Press News magazine. The Missouri newspaper industry should be to every other month to save the change allowed the Association to have shared with MPA staff when they occur, Association money in printing costs. a full-color magazine, rather than just so they can be included in the pages of MPA Board Vice President Liz Irwin, the four pages that made up the cover. the magazine and the In Memoriam publisher of Missouri Lawyers Media, Trevor Vernon, then vice-president read each year during the Annual led the discussion on reverting to a and current MPA president, recused Convention’s business meeting. monthly magazine. She said the move himself from the Board’s discussion of Plans for the return to monthly made sense for a lot of reasons. the magazine printing proposals and publication include two special contest “We initially did this to save the from the January discussion to return issues of the magazine, in May and Association money on printing costs, to monthly printing. October, that will highlight all of the which we are still doing, but we are Missouri Press News is used winners from this year’s Best Ad and making a statement here, I think, that to highlight various aspects of the Better Newspaper contests. we still believe in the power of print,” state’s newspaper industry, but with If you have news to share in Missouri Irwin said. “Our members make that a truncated printing schedule, there Press News, reach out to Editor case every week, sometimes every were simply fewer pages to devote to Matthew Barba, at mbarba@mopress. day, and we as the Association need celebrating all the things that make com or any other Missouri Press staff to be saying the same thing. Print is Missouri newspapers so special. member. If you have any questions, you important to us” “The Board truly hopes that MPA’s can reach Missouri Press staff by phone In May 2019, Missouri Press staff members will take every opportunity to at 573-449-4167, ext. 302.

Missouri Press News, March 2020 www.mopress.com 9 St. Louis — Dwight Bitikofer and Don Corrigan were among the 2020 class of 14 inductees to the St. Louis Media Hall of Fame. Bitikofer and Corrigan, respectively, are publisher and editor-in-chief of the Webster-Kirkwood Times newspaper group and the West End Word. These papers and subsidiary publications have served their local communities for over 40 years. Also part of this year's Hall of Fame class is Dan Martin, the St. Louis Post-Dispatch artist who has drawn the famous Weatherbird for more than 30 years and created the "Post- cards from Mound City" feature. Inductees are selected for their significant contributions to print and broadcast journalism, management and advertis- ing by the St. Louis Media History Foundation. An induction ceremony will be held in March, in St. Louis.

Edina — NEMOnews Media Group launched brand-new lo- Remembering a Jefferson City icon cal news websites featuring entire e-editions, photo galleries During Missouri Press Association's 30th Annual Day at the and current news stories, at the beginning of the year for sev- Capitol, Rep. Mike Bernskoetter, R-Jefferson City, presented eral of its publications, including the Edina Sentinel. a proclamation to Drew Watson, son of the late Bob Watson, Publisher Mike Scott said the new websites reflect growth who covered Missouri politics, the Capitol and Jefferson the group is seeing at its newspapers and demand from the City for decades. Bernskoetter said Bob Watson was greatly respected in the state's capital and the in the Capitol building community to expand how news can be accessed throughout because of his integrity and diligence to covering stories the week. thoroughly. (Staff photo/Matthew Barba)

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10 www.mopress.com Missouri Press News, March 2020 If you have questions please call 573-449-4167 ext. 303

Missouri Press News, March 2020 www.mopress.com 11 The 2020 Missouri Press Foundation Better Newspaper Contest template is now open and members can begin submitting entries. If you haven’t yet, start collecting your entries for this year’s contest now.

Entries MUST be uploaded by 11 p.m. Tuesday, March 31. No extensions will be granted.

All categories for Missouri’s 2020 Better Newspaper Contest now require digital entries. Missouri’s BNC will no longer accept mailed-in entries for any categories.

If you need help entering any category, including those that previously required mailed-in entries, contact Matthew Barba ([email protected]) or Kristie Fortier ([email protected]) for assistance. You can also call 573-449-4167.

We encourage members not to wait until the deadline to enter your entries in the template. If a significant number of people attempt to use the template at the same time, it can slow everyone down and could cause you to miss the deadline window.

All the information about the contest — rules, categories, entry instructions — is online at mopress.com/better-newspaper/

Entries to the Missouri Press Foundation’s Newspaper Contest will be submitted using BetterBNC Online Journalism Awards Platform: https://betternewspapercontest.com/login

IMPORTANT: It is important to remember BetterBNC is optimized for Google Chrome. If you do not have Google Chrome, download it at http://www.google.com/chrome.

DEADLINE: There is no need to wait until the deadline to upload your entries! The contest template will close 11 p.m. Tuesday, March 31, and will not accept entries after that -- no exceptions. You may begin uploading your entries now.

ALERT: Please try to keep file sizes under 5mb to aid judges in accessing entry content. For larger files such as Special Sections, options include Dropbox, Google Drive, Scribd or Issuu. Please make sure the file is public or a password is pro- vided and that it can be printed. You cannot upload these large entries directly to the contest template because it has space limitations. If a file cannot be accessed for printing, it will not be displayed with other Better Newspaper Contest entries at the Annual Convention.

THREE TIPS TO MAKE UPLOADING EASY:

1. If you have entries that consist of more than one piece of content, combine them into one file. This will make uploading and judging much easier. This will apply to Best Columnist, Best Front Page, etc., where an entry is more than one piece. Combine them into one file. Do the same for stories that jump to another page. Combine the pages into one file for upload- ing.

2. Make the category number the first element in the title of each entry.

3. Put all your entries into a “Contest Entries” folder on your desktop.

Please read the instructions and category listings carefully!

12 www.mopress.com Missouri Press News, March 2020 Sources and resources for Missouri newspapers

Every Business Needs an Online Presence.

Contact Ted Lawrence at Missouri Press. [email protected] 573-449-4167 CIRCULATION SOFTWARE f

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Missouri Press News, MarchApril 2014 2020 www.mopress.com 13 Tout newspapers' educational benefits all year long, not just in March From Helen Headrick for young students, and free to any and the business with recognition. Newspapers in Education Director newspaper to run until the end of this Take some time to learn what NIE has Newspapers in Education Week is school year. for you and your schools. The calendar always celebrated the first full week Running NIE content may well lead is the best place to start, mopress. of March, so it ended on the sixth. Did to increased circulation, if you also let com/nie-calendar. A few features are your newspaper use any NIE content your schools and advertisers know in highlighted for each month. that week? advance what’s coming. Funding is To see more of what we offer, go to It’s free, camera ready and always an issue for schools; too many Teacher Resources, mopress.com/nie- educationally sound. Whether you things they must spend their budget classroom-features, and Serial Stories, did or didn’t use NIE content during on and not enough left over for extras. mopress.com/nie-serial-stories. We Newspapers in Education Week, So, you need to show them what is also have resources to help you start why not make a commitment to use available, why it is of value and that a NIE program at mopress.com/nie- something in March? Or April? Or using newspapers in the classroom resources-to-build-a-program. May? should fall in the must spend column. And, of course, you may always The Foundation’s 2020 eight- You can even work with your local contact me, Helen Headrick, at chapter NIE serial story is completely businesses to sponsor ads for the [email protected] for original content, an engaging story content, which benefits both the school assistance or more information.

14 www.mopress.com Missouri Press News, March 2020

Savannah — Ken Rosenauer and his Democrat and HER Magazine, as well son, Brent Rosenauer, have purchased as the company’s commercial printing CALENDAR the Savannah Reporter from Guy and facility. March Leslie Speckman, effective Jan. 30. Bringing 30 years of experience 15-21 — Sunshine Week They are the newspaper's seventh own- to the position, Meadows previously 31 — Better Newspaper Contest ers in its 143-year history. served as a publisher with Paxton Me- Ken Rosenauer is a retired journal- dia Group in Russellville, Ark., and has Deadline/MPA Newspaper Hall of ism professor, having taught 34 years held various positions with Fame/Outstanding Young Journalist at Missouri Western State University. and . Nomination Deadline He will serve as publisher, setting the Meadows said he wants to strengthen newspaper's long-term goals and devel- CMNI’s strategies for serving its com- April oping its journalistic identity. munities. He replaces Jeff Herr. 16 — MPA Past President Presidents Brent Rosenauer is a 2017 graduate Dinner, Arrow Rock of Missouri Western with a bachelor's Fulton — Olivia Garrett has been 20 — Missouri Press Foundation degree in convergent media. He will act hired as a new reporter at the Fulton as editor. Sun, where in addition to covering the Summer Internship Application The Speckmans purchased the Re- Fulton area, she will have a special fo- Deadline porter in 2001. They said selling to a lo- cus on the southern part of Callaway 23-24 — Missouri Press Advertising and cal family like the Rosenaurs was their County, including New Bloomfield and Marketing Executives, Lake Ozark ideal outcome for the newspaper's sale. Holts Summit. Garrett is a recent grad- uate of the Missouri School of Journal- May Jefferson City — David Meadows ism, where she filled several roles at the 11 — Missouri Photojournalism Hall of was recently hired as the general man- Columbia Missourian. Fame Nomination Deadline ager for Central Missouri Newspapers Garrett replaces Quinn Wilson, who Inc., which includes the Jefferson City took a position as a reporter with the News Tribune, Fulton Sun, California Bakersfield Californian. June 11 — First Amendment Golf Classic, Lake Ozark 12 — Show-Me Press Association meeting, Lake Ozark

September 24-26 — 154th Annual Convention and Trade Show, Jefferson City

October 15 — Missouri Photojournalism Hall of Fame Induction Ceremony, Columbia

Missouri Press Association / Missouri Press Service 802 Locust St., Columbia, MO 65201-4888 Always here to help (573) 449-4167 / Fax: (573) 874-5894 / www.mopress.com with your telecom and STAFF Mark Maassen: Executive Director, [email protected] Matthew Barba: Editor, [email protected] technology stories. Ted Lawrence: Advertising Director, [email protected] Kristie Fortier: Member Services, Meeting Planning, [email protected] Marcie Elfrink: Bookkeeping, [email protected] Jeremy Patton: Advertising Placement, [email protected]

Jean Maneke: Legal Hotline Counselor, [email protected] Helen Headrick: NIE & Education Director, [email protected] 1-800-SOCKET-3 . www.socket.net

Missouri Press News, March 2020 www.mopress.com 15 MORE ON ADVERTISING

No one wants to learn about your brand.

No one wants to learn about your product.

No one wants to learn about you.

Everyone wants to solve problems that are bothering them.

Everyone wants to make their life better.

Everyone wants to make their job easier.

Adjust your message accordingly. ~ Dan Ritzke, Third Act Marketing Here’s a tool that will help you address these issues with your advertising prospects: The 2019-2020 Pulse Shopping Survey results, courtesy of your friends at Missouri Press.

Your sales reps can go into their next sales call with solutions to their clients’ problems; with ways to make their clients’ life better; with ways to make their clients’ job easier.

The results of this survey make it possible for the rep to lead with statements like: “I know how many of my readers are expecting to buy a new vehicle in the next 12 months!”

“I know how many of my readers are expecting to shop at a specialty food business like yours in the next 12 months!”

“I know how many of my readers are expecting to go horseback riding in the next 12 months!”

And a cool way to follow up that statement would be to ask: “If you could send those people a message, what would it be?” Whatever they tell you is the copy for their ad for the next 52 weeks!

Contact me, and I’ll send you the results of the Pulse survey. Using it just might solve problems that are bothering you. It might make your life better. And it might make your job easier. Isn’t that what you really want?

16 www.mopress.com Missouri Press News, March 2020 Thank You to Everyone who gave to the Foundation’s summer internship fundraiser. Because of you, we’ve raised $13,189 to give grants to Missouri newspapers to hire college interns in 2020. We are so very grateful to Silver Dollar City and everyone below who made a gift to this vital program.

Linda Ahern Liz Irwin Jim & Debbie Robertson Steve Ahrens Greg Jackson Hannah Spaar Jerald & Giana Andrews Sarah Kent Gary W. Rust Clyde Bentley Kathy Kiely Sage Information Services Dave Berry Patrick & Kathleen Martin Silver Dollar City Attractions Brian Brooks Joe & Phyllis May Dr. Larry & Jean Snider Tianna Brooks Jim & Sue Mayo Gary & Helen Sosniecki Doug & Tricia Crews Donald & Norma Means Paul & Linda Stevens Beth Durreman Marilyn Miller Dane & Sharene Vernon Dennis Ellsworth Daryl Moen Donald & Jeannie Warden Edward M. Finkelstein Keith & Kathleen Myers Hank Waters & Vicki Russell Lila Gunn NPG Newspapers Spencer Wiley Michael Harper Lori Pulley Carlene Williams

These individuals and/or organizations made recent contributions to the Missouri Press Foundation.

In memory of Steve Oldfield and R.B. “Bob” Smith: Dave Berry, Doug & Tricia Crews, Lori Pulley, Dr. Larry & Jean Snider, Gary & Helen Sosniecki, Jim & Nancy Sterling, Hank Waters & Vicki Russell In memory of Carol Stark: Gary & Helen Sosniecki, Spaar Publications, Jim & Nancy Sterling In memory of Dan Miles: Helen Sosniecki

In memory of Sue Casanova Roweton, David, Jac & Rheba Zimmerman: Jim & Nancy Sterling Society of 1867: Clyde Bentley, Dave Berry, Marge Blosser, Brian Brooks, Dennis Ellsworth, Brent & Sue Gierke, Herald Publ. Co., Greg Jackson, Don Ranly, R.B. “Bob” & Patricia Smith, Dr. Larry & Jean Snider, Sage Information Services, Stars & Stripes Museum & Library, Paul & Linda Stevens, Wallace Vernon, Windhover Photojournalism

Missouri Press News, March 2020 www.mopress.com 17 Know how proposed legislation will affect your work t was good to see so many Missouri usage and billing records” of city- state law closing all Social Security Press members at the Day at the owned utility customers, both numbers in state offices, so that part ICapitol activities in late January. commercial and residential). (There is of this proposal is already in place.) Running your newspapers takes a lot a similar bill, House And House Bill 2477 of hands-on time and the Association Bill 953, pending in would close law knows that your work requires your that chamber on this "But while you are enforcement testing constant attention, watching bottom subject.) focused on the report records which lines while ensuring mistakes don’t House Bill 'small stuff,' are in the hands of work their way into stories or ads and 1366 would close the state Department that papers are getting to readers in a “evacuation realizing that in of Health and Senior timely fashion. and lockdown reality, the 'small Services. But while you are focused on the procedures” I’m sure there are “small stuff,” realizing that, in reality, for government stuff' is the Big Stuff some new ones I’ve the “small stuff” is the Big Stuff in buildings. (Does in the business, our missed. The purpose the business, our members cannot that mean there members cannot of this recitation is afford to lose sight of the Really won’t be evacuation NOT to urge you to Big Stuff going on in Jefferson City. information posted afford to lose sight phone your legislator Mark Maassen, Doug Crews and for use by persons in of the Really Big and go on the record the folks at Lathrop GPM are there the building in case as opposing these in the Capitol every day, attending of emergencies?) Stuff going on in bills. But it is to hearings, monitoring the status of House Bill 1465 Jefferson City." remind you that bills and looking for indications that would add banks Sunshine Week is amendments are about to be attached with a financial fast approaching. It’s to a bill that will frustrate the interests security interest in your property to March 15-21 this year. Check out the of Missouri Press members (and the the special group allowed to access website at http://sunshineweek.org/. citizens who read your papers). closed records of law enforcement What are YOU doing to support public That’s what I want you to think after an incident under investigation access to records and meetings? about today for a few minutes. There (no doubt a proposal from the banking When was your last editorial on are a number of new Sunshine Law industry). the subject? Have you ever done a cases and I had thought about talking House Bill 1563 would make a survey of local public bodies to see about those new rulings, but to be closed record of the names of all their response to records requests? honest, none of them are as significant persons who win the state lottery. Are meetings being properly posted? as it would be to you if the legislature There have been situations in the Are minutes being properly made decides this session to pass any of a past in other states where the public available to the public (remember that number of Sunshine Law bills that disclosure of winners’ names resulted they need not be approved before they have been filed and are beginning the in the discovery of fraud within the are deemed “public records”)? process to become law. lottery system relating to winners Tell your citizens and your local Missouri Press has not specifically being selected. legislators how important this law offered a bill related to the Sunshine Then, there’s House Bill 1656, is for the voters. Demand that they Law for consideration this session, but which would provide for the waiving support transparency in government that doesn’t mean there aren’t a lot out of fees for any member of the general and urge your readers to do the same. there. For example, Senate Bill 613 assembly making a Sunshine Law Your voices make such a difference was just heard in late February before request. House Bill 1839 would create in this battle in Missouri! Thanks for the Government Reform committee. a method to seal criminal records what you do to support Sunshine in That bill imposes a minimum $5 fee of folks who have been clean for 10 our state! for ANY record request (no more 10 years, for certain crimes that have a cent copies!) and would undo the maximum penalty of not more than provisions passed in Clean Missouri five years. that make records in the offices of state House Bill 2069 would close (in legislators subject to the Sunshine addition to cell phone and Social Law. Security numbers) home addresses Senate Bill 828 proposes to close of “any individual.” In ANY record. “individually identifiable customer (I should note that there is already a

18 www.mopress.com Missouri Press News, March 2020 Missouri Press Advertising and Marketing Executives Meeting

Thursday, April 23 | Events in Harbor Ballroom 11:00 AM | MPAME Board meeting in H. Toads Restaurant

1-2:15 PM | Advertising Strategies that Drive Results with Sales Trainer Linda Ramey-Greiwe 2:15 PM | Break 2:30 PM | Working With and Selling to Millennials and Generation Z 3:30 PM | Best Ideas Session | Bring your Best Ad Ideas for a Chance to Win CA$H! 6:00 PM | Reception 6:30 PM | Best Ad Contest Awards Banquet and Best Ad Idea Session Winners Announced

8:00 PM | Jail Cell Escape Room Adventure + Mythos Puzzle Games at Camden on the Lake

Friday, April 24 | Events in Harbor Ballroom 8:30 AM | Breakfast 9:00 AM | Digital Sales Trends with Sales Trainer Linda Ramey-Geiwe 10:00 AM | Break 10:15 AM | Working Through the Weeds of the Legalized Cannabis Industry and Much More with Legal Hotline Attorney Jean Maneke 11:15 AM | Meeting Adjourns

20 www.mopress.com Missouri Press News, April 2014 Brand Market Leader for Indiana University

WHAT CAN YOU EXPECT TO GAIN? • Take-Away Tools for Your WHO SHOULD Sales Team ATTEND • Energize and Engage Your Team • Sales Directors • How to Appeal to Millennial as an • Sales Staff Employer AND in advertising • All Team Members Involved in the • Digital Sales Tools Sales Process • Proven Ideas Shared by Other Newspapers Linda Ramey-Greiwe • Legal Information is the Brand Market Leader for from Jean Maneke Indiana University. In this role she leads the marketing strategy for a large university located in Indianapolis, serving over 30,000 students.

In addition to her current marketing leader role, Linda owns a sales and marketing strategy consulting business, LRG Consulting. Linda focuses on helping businesses and nonprofits clarify their goals and then builds innovative marketing and sales strategies to help organizations achieve success.

Previously, Linda served as the Executive Director of Care to Learn, a Missouri nonprofit organization which helps communities meet the health, hunger and hygiene needs of a child so students can stay in school and achieve success.

Ramey-Greiwe is the past publisher of the Springfield News-Leader and regional vice president of Gannett. Linda spent over 28 years working for Gannett, working in various advertising management and publisher rolls in ten different markets.

Linda is married to Terry Greiwe and they have two grown children, Alexandria, 26 and Dillion, 22. Terry and Linda live in Indianapolis. Linda enjoys an active lifestyle including tandem bicycling with her husband and running with her children.

22 www.mopress.com Missouri Press News, April 2014 3