Commemorating the 60Th Anniversary of Swiss-Chinese Diplomatic Relations

[email protected] http://www.glm-asia.com Switzerland Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations

Report by: Elizabeth Dusch, Pamela Sun, Michelle Titus The Impact of China’s Rise on Swiss Companies By Ronald R. Haddock and Dr. Jochen The Emerging “One World” Schilcher, Model for Swiss Companies Booz & Company, Zurich Some Swiss companies are recognizing that the true value of the Already today China is one of China market is wide-ranging, and Switzerland’s most important trading that addressing the full potential of partners. The market potential of China positions these companies well China is massive and many Swiss to pursue growth in other emerging companies are doing well in China, markets, and even in developed but to sustain and in fact expand their markets, including Switzerland itself. total exposure to China, many Swiss The formula being pursued by some companies will need to upgrade or Swiss companies is to leverage growth even redefine how they operate in the in China’s domestic market to gain China context. scale, translate local buying in China An Important, yet Imbalanced into global sourcing scale, and to Trade Relationship use the need for local adaptation to China has become increasingly innovate entirely new products that important to Switzerland in recent appeal to value-conscious customers years. In terms of trade, Germany in global markets. Swiss companies is still Switzerland’s largest trade who choose to pursue this path will partner, but over a five year period be in a position to exploit the huge (2003-2008) exports to China grew potential of the rapidly growing at 86% to reach over 12B CHF, versus Chinese middle-market segments as 46% for Germany (46B CHF total). well as leveraging these new offerings Yet many of the exports to Germany for other emerging markets world- and other Western European trade wide. partners are for products that are To succeed with either strategy, ultimately embedded into those Swiss companies have to master countries’ exports to China and other significant management and emerging markets. Hence, the overall organizational challenges driven impact of China on Swiss exports is by and based on a mind-set shift. even more significant and within the Companies will need to move from SCCC- Swiss Chinese Chamber of Commerce foreseeable future, at current growth engineering-centric business models rates, China could very well become that focus primarily at producing Swiss-Chinese Chamber of Commerce- the top destination for Swiss exports. exclusive top end products for high While China is important to end markets and customers, towards Building Three Decades of Sino-Swiss Relations Switzerland economically (5% business models and products with of Swiss exports), Switzerland reduced functionality and lower cost Chapters in Geneva Sino-Swiss economic relations. Since 2010, the Chamber has accounted for less than 0.3% of products that better meet the needs and Lugano. Over “People build relations. Building also been commissioned by OSEC China’s exports in 2008. In such of lower priced segments. To do this, the years, it serves and keeping good relations is based Business Network Switzerland to a lopsided trade relationship, the R&D centers for certain products may as a network actively on mutual respect and trust and promote Switzerland as an attractive implication is that Switzerland will need to be shifted to the emerging contributing to the calls for a long-term commitment. business location and to host need to take on a very proactive role markets, where engineers who grew Sino-Swiss economic And, successful relations start with corporations, potential investors to shape the relationship and to up with an appreciation for products relations and a sincere interest for the people and and relevant public authorities ensure that it remains healthy. This that offer the minimum, but essential generating business the value-systems coming from Greater China. means exploring new avenues of functionalities required, make the key opportunities for of their social and The Chamber acts as an growth in exports for Switzerland, design and engineering decisions, Swiss and Chinese cultural environment,” official representative of the but also identifying other dimensions rather than a headquarters thousands entrepreneurs. said Susan Horváth, Swiss Federation to carry out of the bilateral relationship that may of kilometers away and out of touch Close to 700 Executive Director activities in Switzerland in bring value to China in other ways. with the local market. corporate and of the Chamber on close cooperation with the individual members, what contributed to Swiss Business Hub in China including the the success of the and in conjunction with leading banks, organization. the business development trading companies, The Chamber has agencies of the individual insurances and set up representative cantons. industrial firms offices in Beijing and “With the establishment have joined the Shanghai in 1995 of the Chamber 30 years ago, association making and 1996, which the founders have recognized it one of the largest today are operating the far-reaching economic bilateral chambers in independently but as reforms launched by the Switzerland. partnerorganisation Chinese government back The Chamber of SCCC under the then. It is a great privilege provides assistance name SwissCham that the Chamber and its Susan Horváth, Executive Dirctor, Member of The Executive Board to its members China. Besides these members have not only regarding entry to cooperation partners, witnessed China’s resurgence China’s dynamic the Chamber also is and a unique history of one In 2010, the Swiss-Chinese Chamber market. It offers advice, information the home of the Swiss- of the fastest globalization at of Commerce (SCCC) celebrates services and business contacts. Hong Kong Business work, but to be able to actively its 30th anniversary in conjunction Moreover, the organization Association (SHKBA), contribute to the Sino-Swiss with the 60th anniversary of Swiss- maintains and strengthens contacts founded in 2004 in Zurich with the economic and trade relations since Chinese diplomatic relations. The with government authorities, aim to support Swiss companies then. SCCC is looking forward to Chamber was founded in 1980 as economic institutions and trade doing business in Hong Kong and to increasing the friendly and fruitful a private non-profit association associations of both countries, facilitate market entry especially in economic ties between Switzerland the Pan Pearl River Delta region. and China,” said Ms Horváth. with headquarters in Zurich and promoting the development of the SWISS FACTS

Swiss Companies ramp up local presence in China as Population: 7.79m Location: Central Europe exports continue strong growth Capital city: Bern Unlike many western countries, the market for additional supplier chemical and biotech sectors.” complement its existing network Languages: (Swiss) German (64%), French (20%), Italian Switzerland is one of the few to have relationships. Manufacturing and machinery locations in Singapore, Jakarta and (7%), Romansch (1%), others (8%) achieved a trade surplus with China Another Swiss company, are not the only sectors with an Hong Kong. Government: Parliamentary Federal State since 1848, direct since 2003. June 2010 export figures Endress + Hauser, in measurement optimistic outlook on China. In education, universities are democracy show overall Swiss exports to the instrumentation for industrial Banking and education are also also following suit to meet the Cantons: 20 full cantons, 6 half cantons EU grew by 15%, while exports to process automation and engineering showing significant investment. shifting needs of students. St. Gallen GDP: 124.380 China increased by an incredible has been involved in the Chinese Switzerland is home to more University, one of Switzerland Annual growth: 1.6% and Europe’s leading schools 42.3%. As Western Europe and the market since the 1980s. With 16 than a quarter, or $1.8 trillion, of Major industries: machinery, chemicals, watches, textiles, United States face slowing market offices and a regional headquarters the world’s offshore wealth. As for business and economics, is precision instruments conditions, more Swiss companies in Shanghai as well as a production global wealth is shifting, Swiss looking to establish a China hub in are taking steps toward China to center in Suzhou, the company banks are increasing their ties Beijing in the first quarter of 2011. secure their long-term viability and expects to see continued growth with Asia through investment and Already with a branch office in international competitiveness. within the Chinese manufacturing partnership. Singapore, the school’s new China In the first half of 2010, China industry. Swiss private bank Sarasin office will coordinate and reinforce became the second largest “Sauter in the field of building initially entered the Asian market research activities and corporate importer of Swiss machinery after management systems, automation through a partnership with partnerships in the region. Germany. This is good news for and system integration in energy Rabobank in 2002. Since then, Bank As Swiss companies participate Swiss companies like Hatebur efficient solutions is also ramping Sarasin has expanded substantially, in China’s economic growth, the Metalforming Equipment Ltd in the up business in China to meet including establishing a Hong Chinese are also benefiting greatly business of high-quality forming growing demand. The company Kong Branch in 2010 to facilitate from importing high-quality Swiss machines used in the manufacture has recently developed sales increasing investment opportunities technology and products needed of precision metal parts. The and support network and offers for both Swiss and Asian clients. to support their growing industries. company established a fully its tailored solutions for Green “Another private Swiss banking This unique and mutually licensed Shanghai office 3 years Buildings in Shanghai and Beijing. institution, Julius Bär, has seen Asia beneficial relationship is likely to ago to offer sales support mainly to Supporting LEED certification, become its second home market. continue to open up more business China’s large automotive market. plans are underway for expansion The bank has just announced plans opportunities for parties in both The company is currently exploring in the commercial building, hotel, for a future Shanghai office to Europe and Asia. Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations Switzerland www.glm-asia.com 2

Climate change creates new opportunities in China Henley & Partners

Last year, China funds promoting green Founder and President, Dr. Christian Lion Dance in Switzerland: became the world’s technologies in key Madelung has a passion for Asia and leading investor in emerging markets, hopes to see five to ten new energy The Cross-Pollination of Asian and renewable energy are seeking investors projects in China realized in the European Industry with $34.6 billion and established upcoming years. invested in wind technical partners MAN Diesel & Turbo is a Residence and Lump-Sum Tax turbines, solar from both the business company which offers cost possibilities for EU and non-EU panels and other and government effective technology for reducing citizens interested in immigration. low-carbon energy communities across emissions and increasing efficiency If a foreign national establishes a technologies. To the green energy in the process and oil & gas company, which creates new jobs ensure success industry. greenTEK industries, and especially in the for domestic employees, and is during the ventures sees coal to liquid sector. In efforts to employed in a senior position, he global economic potential in small and support China’s goals to be energy can obtain a work permit via the recovery, one of medium enterprises independent, the company has economic promotion program. the key national advancing green built a new facility in Changzhou to Through the Lump-Sum Tax Regime, strategies in the technologies across manufacture energy efficient turbo financially independent persons, country’s economic emerging markets machinery. who are not gainfully occupied in development is and building on the As China is currently the second Switzerland at the time of entry and addressing climate foundations of large largest consumer of energy in the agree to pay a certain minimum of change. At the scale, predominantly world and is projected to be the net annual taxes, can obtain a Swiss Copenhagen government funded largest consumer by 2015, renewable residence permit. Summit in projects: for instance, energy will be an important part In that case Swiss taxes are Solar powered street lights in rural China December 2009, the solar sector in of meeting needs but will not be levied on the basis of expenditure China pledged to reduce its carbon international companies. With China China presents opportunities for new sufficient alone for fulfilling all and standard of living rather intensity per unit of GDP by 40-45 having secured $11.5 billion in asset solar powered electronic devices, demand. Even with government’s than income and assets. This tax percent of 2005 levels by 2020. The financing for clean technologies in solar powered domestic electricity 2020 targets reached, traditional Ekaterina Mavrenkova, arrangement allows non-EU citizens government has recognized the the second quarter of 2010, more generation and smart solar powered energy is still projected to make Partner to gain a Swiss residence permit need for a decisive and committed than the United States and Europe office buildings. up 80% of usage. Therefore, and visa-free access to the entire approach to clean energy and is combined, many European based Another Swiss technology tremendous and potentially lucrative The barriers for entry are lowering Shengen zone. The tax agreement moving forward in implementing companies are exploring new investment company, Matrix opportunities exist for international for businesspeople to migrate also enables foreign nationals new policies. partnerships and opportunities to Strategic Solutions, has been collaboration to increase the between Asia and European to acquire real estate, which is In the global race to dominate share their advanced technologies. operating with offices in China efficiency and green practices of countries. And the distance otherwise prohibited for non- this growing industry, China offers Companies such as greenTEK since 2005 and is looking to attract existing energy sectors as well as the between entrepreneurs with like- residents. a dynamic market for trade and ventures, a Swiss investment like-minded local partners with challenge of developing renewable minded goals is shrinking. With the The main reason for providing investment for both Chinese and platform which manages investment a commitment to sustainability. energy. aid of a relocation and immigration this service, as Ekaterina advisor, businesspeople now have Mavrenkova, a partner at Henley and access to the refined knowledge Partners says, is to provide “personal of permitting processes and visa and family security and freedom. It 60 years of diplomacy sees Sino-Swiss relationship thriving acquisition to mitigate political and works perfectly like a Swiss watch.” financial risk. In November, 2010, Henley 2010 marks the 60th anniversary become the first European country inflation rate and national debt, As more and more Chinese Operating in 17 countries and Partners is hosting the 4th of diplomatic relations between to conclude an FTA with China. and close integration within Europe investors are exploring opportunities including Hong Kong, Henley Global Residence and Citizenship Switzerland and China. In 1950, As most of the world is courting have made it an extremely attractive in Switzerland, KPMG recently and Partners International Conference in Hong Kong. The Switzerland was one of the first Chinese economic ties, Switzerland location for global firms. opened a China desk specifically to Residence and Citizenship conference will address the Western countries to recognize the with its enviable position at the There are currently more serve their growing needs. One of Practice advises private clients, interests of individuals and business new Chinese authorities and since centre of Europe, may have a than 6,500 foreign companies the largest accounting firms in the their close advisors as lawyers leaders who are expanding their then the two nations have continually competitive advantage over other in Switzerland and of those world, KPMG offers a full range of and bankers on immigration and assets and professional activities strengthened their economic ties. European countries. over 1,000 are regional or global tax, audit, and advisory services and citizenship laws and regulations and internationally. China has become Switzerland’s Swiss companies are heavily headquarters. In addition, with can help companies discover the governments - on strategy, design November 18th is dedicated main commercial partner in Asia and invested in China; however, the the United Nations seat in Geneva, potential tax advantages of investing and implementation of investor solely to Hong Kong and Singapore, the fourth largest market for Swiss flow of investment is increasingly there are more than 200 non- in Switzerland. Assistance is also immigration programs, citizenship where advisors will speak about products after the EU, the US and going in both directions as Chinese governmental organizations co- available from the government policies and the negotiation of residency options, tax benefits, Japan. companies are becoming more located nearby. The country is itself. Within the Switzerland bilateral and multilateral treaties. the real estate market, medical In August, Swiss President Doris global and seeking to establish home to many regional industry Trade & Investment Promotion They employ specialists in all of services, the education system and Leuthard visited China and an regional European headquarters hubs with top international players. program, Osec, a federal agency, these areas who provide services in other important benefits. The 17th MOU was signed to begin free trade in Switzerland. The more than 500 The, financial services, machinery, organizes and coordinates activities international residence planning is focused on Europe and North agreement (FTA) talks between year old Swiss principle of political electrical engineering, information for promoting foreign investment. and citizenship acquisition. America, and the 19th is reserved for the two countries. If all progresses neutrality has created stability and technology, metals, and precision Osec is able to assist Chinese firms For example, Switzerland offers one-to-one meetings. according to schedule, negotiations a thriving free market environment. technologies such as the luxury with making regional contacts, could officially start in December The country’s liberal economy, watch industry offer an attractive location selection, and establishing and Switzerland could effectively well-established legal system, low environment for innovation. operations. SAM Consulting Group Helping clients achieve sustainable results Baker & McKenzie International Business Relocation Advisory

global perspective with local insights Courvoisier, partner and attorney at you have strong ties to China and with its 3,900 qualified lawyers in 67 law. can communicate information offices.. The firm strives to be ahead The firm is also firmly seamlessly can you serve a of the curve in its knowledge of established in Asia, being the most Chinese client efficiently,” added changing local regulations and market reputable law firm in Hong Kong Courvoisier, who has been actively dynamics. since its establishment there in learning Chinese. Over the years, its Swiss office, in 1974. It also has about 120 lawyers Speaking from his years of close collaboration with other offices in Beijing and 130 in Shanghai who experience in financial markets worldwide, has developed a niche have both the language abilities and M&A, Courvoisier believes specialization in helping international and the local connections and that Chinese companies have companies to relocate their European expertise. good opportunities to acquire headquarters to Switzerland. The firm Baker & McKenzie has advised Swiss firms. As Switzerland has also leverages its knowledgeable local on market leading transactions in an effective administration and contacts with property and relocation all key practice areas and industry few restrictions for investments companies to better facilitate clients sectors in the region, cementing its or doing business. For Chinese working abroad in Switzerland. leading position in areas such as companies, the country is the ideal Recently, the law firm has successfully restructuring and insolvency, real gate to the entire European market. assisted numerous American and estate, intellectual property and tax, “If a Chinese company wishes Australian companies in establishing while coordinating significant cross- to go public or seek investment Richard Koch and Kaifeng Jin Dr. Matthias Courvoisier, Attorney at law a presence in Switzerland. border assignments emanating from opportunities in Switzerland, we “The key is that you stay flexible, Hong Kong and China. can offer the full range of legal In today’s volatile global economic systems and strategies allowing but never lose your ties to the local “It’s important you understand services in one shop and with a environment, companies are users to experiment with different Since 1949, Baker & McKenzie market. If you have your local ties the Chinese way of doing business transnational team that works hand pressed to improve profitability and system principles. Rather than has been advising leading global to the market then you find lots and explain to them the Swiss in hand so that the client can focus customer satisfaction. European being told what to do like in so corporations, seamlessly combining a of opportunities,” said Matthias way of doing business; only if on its business,” he concluded. based firm, SAM Consulting many other management seminars, Group provides a unique SAM’s clients value the process of approach to profitability analysis, discovering new and better methods modularization and production with the support and coaching of The World Microfinance Forum Geneva systems. Rather than diagnosing consultants. and prescribing clients with a one- As several multinationals are time solution, SAM focuses on increasingly engaged in China, of inclusive financial level of media exposure. This helping clients develop a new way SAM is currently planning a second services by creating way the working group achieves of thinking as a base for continuous seminar to meet the growing needs and managing Working its ultimate aim of influencing improvement. The approach and and interest of clients in the region. Groups. This core decision-makers on investment in philosophy is called Management by SAM has experience with business of ours allows inclusive finance. Means, which secures that the whole large multinational companies in us to act as a catalyst WMFG is currently developing organization is consistently involved industries from manufacturing for the promotion of five working groups. The first in the improvement work to reach and process industry to services, inclusive financial investigates the future of inclusive for better and more sustainable trade and goods transport. Since markets. finance in China. The second results. 1977, the firm has helped many A working group examines corporate governance “What makes us different to many successful companies to develop brings together leading issues relating to MFIs, MIVs and other management consultancies and implement solutions internally The World Microfinance Forum stakeholders around a complex Institutional investor. The third is that we work very closely with to achieve sustainable and improved Geneva (WMFG) is a not-for-profit issue of mutual concern. It is a assesses the market for and then our customers, experimenting and profits. association founded in 2007, platform for constant networking, will create financial products and discovering what is needed and With extensive knowledge of in the aftermath of two highly learning and exchanging expertise. provide technical assistance for customizing tools and methods,” global markets, cultural sensitivity acclaimed events organized in A working group agenda focuses on micro and small enterprises in said Mr. Richard Koch, Senior and language skills, the company Switzerland in the International the production of bespoke research Switzerland. The fourth explores Consultant in the Basel office. serves an array of international Year of Microcredit. As investment crucial for the advancement viable investment strategies for This year, SAM held its first clientele and expects to assist more in inclusive finance can be a of the debate on the group’s multinationals to serve the ‘Base management seminar in Shanghai clients from Asia in the future. profitable business opportunity topic. Members of the working of the Pyramid’. The fifth studies for an intimate group of clients led “For Chinese companies, we can as well as a contribution to group convene twice a year at Vidhi Tambiah, CEO options for Islamic microfinance in by its China experts Mr. Koch and offer our expertise and knowledge, poverty reduction and sustainable third party global conferences the Middle East. Dr. Kaifeng Jin. During its seminars, combined with understanding development, we aim to facilitate on microfinance or responsible will usually be followed by public We invite socially responsible SAM employs its simulation tool, customer needs and the local a continuous dialogue between finance. Closed door sessions panel discussions on related topics investors to join our working Principlay to understand complex market here in Switzerland,” said Dr. regulators, investors and providers among working group members in the host conference, and a high groups as partners and members. issues with company processes, Jin, Consultant at SAM. Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations 3 www.glm-asia.com Switzerland

CorFinAd Schindler Corporate Finance Advisory Moving China Forward

CorFinAd, an international Principal of CorFinAd, PORT Technology that plans Schindler was the very first investment banking boutique, Thomas von Planta. and reduces journey times, foreign industrial enterprise in is entering the Chinese According to a recent controls building access, saves the People’s Republic of China, market to advise companies study conducted by The energy, and decreases the and its roots in Asia date back to and entrepreneurs on Economist Intelligence Unit, number of elevators shafts 1929. Schindler China recently executing financial activities. the difficulty of international required in a given building. supplied forty-three elevators CorFinAd offers broad acquisitions is discouraging “Imagine a building that and forty-five escalators to experience in M&A, capital many Chinese companies recognized you, as a person the shopping center in Jing market, and private equity from seeking foreign – that knew how you liked to Liang Plaza in Beijing. The transactions throughout acquisitions altogether. China travel, the routes you preferred Ri Tan International Center Europe, with focus on has only recently emerged to take, how long you normally contains forty-five Schindler Switzerland and Germany. as a corporate nation and took to get to where you elevators and seventy Schindler The boutique firm consults on many companies feel it were going, and whether you escalators. strategic options, feasibility would be risky to invest in needed any assistance to move Mr. Haerri describes the studies, acquisitions, Thomas Von Planta, Principal foreign markets with so little around. In such a building, company’s business plan in divestments, mergers, experience. In response to this you wouldn’t need to summon China by stating, “Study demergers, buyouts, arranging of finances, need, CorFinAd offers extensive knowledge elevators, or remember which the already established defense mandates, and valuations. The and expertise in international mergers and floor the coffee shop was on. and successful companies, Kurt Haerri, Senior Vice President - Head Global High-Rise company also has experience managing acquisitions. Business You wouldn’t even need to understand the key success public takeovers, cross-border M&A Dr. von Planta brings 15 years of carry keys: doors would unlock factors of those established transactions, IPOs, rights issues, convertible experience to CorFinAid as an investment Schindler, provider of urban environments, and high- themselves as you approached, companies, and develop a bond offerings, fairness opinions, and banker in Zurich, Frankfurt, and London. mobility solutions including rises. Schindler escalators and lock themselves behind winning strategy that works for successions. After working for large firms, Dr. von Planta elevators and escalators, plans and moving walks are equally you,” said Mr. Haerri. China.” Investing abroad is a powerful business and Dr. Eduard Straub founded CorFinAd to to expand its market position versatile, as the company is strategy for corporations in China, which address the needs of mid-sized companies in the skyscraper industry with a world leader in supplying is now the world’s third most acquisitive looking for personalized services. a focus on China. elevators and escalators for country in the world. Cross-border mergers Dr. von Planta notes, “There are many As a trusted name with cruise liners. On your way. and acquisitions require experience in advantages to specialized boutiques, over one hundred and “We provide a good Schindler is a leading global international law and thorough knowledge including independence, confidentiality, and thirty years of experience, product, excellent service, of both the home market and the foreign client focus.” Schindler offers a competitive and competitive pricing. We urban mobility provider. With market. As China continues to grow and expand product line. The company believe these priorities are the our elevators and escalators “Chinese companies tend to know what internationally, CorFinAd offers its provides precision mobility backbone of our success, and they want to acquire. We are supporting investment banking experience to assist products with the highest we strive to maintain excellence we move 900 million people Chinese companies to make acquisitions Chinese executives and entrepreneurs safety standards worldwide. in all three areas,” said Kurt every day. in Europe through strategic advising,” said wishing to acquire foreign companies. Schindler produces elevator Haerri, Senior Vice President and escalator systems for and Head Global High-Rise all environments, from Business. smaller residential and office Schindler has created BOVARD buildings to commercial a cutting-edge traffic Navigating Changing Landscape of Intellectual towers, hospitals, heavy-traffic management system called Property for Global Clientele

Growing international trade and the The IP law firm BOVARD has experience “knowledge-based” economy has in patents, trademarks and designs in Tuboly-Astronic AG necessitated international global framework almost all countries of the world and for the protection of Intellectual Property is continuing to expand its network of High Performance Production Technology for the Electrical Industry as companies invest in R&D, technology qualified associates in China, as the and production facilities abroad. With international IP protection framework Swiss engineering and manufacturing consulting, through the planning stage, China or for exporting. Tuboly-Astronic’s fierce global competition, the protection of continues to be strengthened. team Tuboly-Astronic is a world leader up to the start of complete manufacturing machines allow precision fabrication, innovation is critical to success. With China’s entry into the World Trade in designing, developing, and producing lines, including employee training in ensuring reproducible quality. On a low- BOVARD is a Swiss Intellectual Property Organization, intellectual property laws efficient production technology in the maintenance and repair. cost machine, the quality will change law firm with over 120 years experience and and the level of enforcement have greatly electrical industry, particularly the Inside Switzerland, Tuboly-Astronic from piece to piece. By investing in employs a dynamic team of professionals improved, making it easier for foreign production of transformers, bushings, serves customers like ABB, Areva, quality automated machining technology, fluent in seven languages. As Switzerland was companies to operate with security. cores, and special machinery. Due to Siemens, and Alstom. The company works Chinese manufacturers will be able a founding member of the European Patent “Things have changed dramatically in its highly-skilled development team, with its Beijing partner of twenty years to to compete in quality, reliability, and Organization, the European Patent Attorneys China, we have seen in the last years that Tuboly-Astronic can meet the demands provide production equipment to Chinese production time on the international level. at BOVARD are able to represent clients in the enforcement of IP rights is much better of Chinese manufacturers by offering customers including Xi’an Electric. Some Although there are many matters related to patents of invention in than it used to be,” said Kapic. customized machining solutions. of the leading products offered include manufacturers capable of delivering front of the European Patent Office without BOVARD serves Chinese clients with Tuboly-Astronic builds software- foil winding machines, wire winding production machines in China, Tuboly- intermediaries. Through BOVARD’s extensive their IP needs throughout Europe, as well controlled, state-of-the-art automated machines, special purpose automated Astronic’s experienced engineers can network of foreign associates, global support as European and international clients in production machines that create winding machines, decoiler systems, develop customized solutions to stay is granted. navigating the evolving IP landscape in products of outstanding quality with braking systems, and winding mandrels. ahead of its competitors in terms of “We are exclusively an Intellectual Property China. short production times. This allows When exporting internationally, it is reliability and production speed. Its law firm, so we deal with patents, trademarks, “The Chinese government is supporting Tuboly-Astronic’s machines to promise important for Chinese manufacturers customers will profit from the innovative designs, copyrights and unfair competition. Chinese firms in filing patent applications. faster delivery and higher reliability than to be concerned with the quality of the and customizable engineering products, We are based in Switzerland, but we have So, Chinese firms are realizing the machines of their competitors. goods they produce. China’s emerging years of experience in high-quality a large network of associates around the opportunities and advantages of using IP, Tuboly-Astronic’s goal is to meet manufacturing industry has only recently machining, and a twenty-year strong world, including China,” said Mr. Tarik Kapic, and that makes this whole field much more the demands of its customers by become competitive in the production Swiss-Chinese relationship with its Beijing European Patent Attorney at BOVARD. dynamic,” said Mr. Kapic. offering complete solutions from initial of high-quality goods for use within partner.

经济管理学院瑞士西北应用科学大学

瑞士西北应用科学大学的经济管理学院是一所综合性的管理学院，以多样化，讲求实际，适应市场需求为教学核心，重点致力于实现本科生，研究生以及在职人员所学专业的知识转化。现设有150多个教学项目，在管理培训方面积累了丰富的经验，并在这一领域独占鳌头。六所分院涵盖人力资源管理，竞争力与沟通，财政金融，公共管理，信息系统，领导力与管理。 www.fhnw.ch/business/china Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations Switzerland www.glm-asia.com 4

Unisped BridgeLink Giving Shipping a Personal Touch China’s bridge to international acquisitions

Founded in 1959, Unisped, the Swiss With tailor-made solutions, the target screening to negotiating as The company is currently decades of expertise in deals and family-owned company, has over 50 company has built up a client base in well as post-deal integration. In progressing with a deal in the also important, in operations. The years of experience as a forwarder for a variety of industries, ranging from addition, BridgeLink’s services petrochemical industry that bridges company is in an excellent position safe and secure shipments worldwide. raw material exporters to consumer include management buy-outs and China and Europe. Remo Richli to assist Chinese companies to have The company offers services in goods producers. buy-ins as well as equity financing has also developed a focus on post- better access to potential acquisition airfreight, sea freight, road & rail and “We have never lost a good for business developments. deal activities in China, working targets overseas as well as to work logistics. By maintaining a network of customer to another competitor Since its foundation in 1996, with public companies such as with them on integrating cross- independent partners in almost every which shows the job we are doing,” Bridgelink has built a track record of Origin Agritech, the first Chinese border transactions. country in the world, Unisped aims Mr. Forte added. over 120 successful mandates with Agricultural Company listed on to deliver the best possible shipping The company will apply the same the expertise of its seven partners. the NASDAQ stock exchange Remo Richli chairs the Board’s solutions to its clients. It is a member principles to its Asian business. Its transaction sizes experience and A-Power Energy Generation Audit Committees of two Chinese Remo Richli companies that are listed on of FIATA (International Federations Unisped recently opened an office Partner ranges from 10 million Euros to Systems. the NASDAQ stock exchange. of Freight Forwarders Association) in Hong Kong in July of 2010, which several hundred million Euros. “I see tremendous opportunities (A-Power Energy Generation as well as IATA (International Air is a year after establishing its first BrıdgeLink, an international “Success factors of Bridgelink for Chinese companies investing Systems) is a provider of Transport Association). presence in Beijing. It initially came Mergers & Acquisitions (M&A) and are mainly based on each partner’s in Europe and I see tremendous distributed energy systems that Being a relatively small company, to China to better serve its existing corporate finance advisory firm network. It’s the kind of business opportunities for European builds - among others - wind Unisped tries to differentiate itself customers, but soon realized there based in Basel, Frankfurt, Hamburg, where you need a personal network, companies investing in China. It’s turbines, while the other company (Origin Agritech) is an agricultural Bahrain and Philadelphia, is looking where you have to get to know both ways, bringing the better of two by providing excellent personalized is huge potential in the region biotechnology company that services. where the company can scale up its to build new bridges to China for people and you have to be able worlds together,” Mr. Richli added. specializes in research and “We want to be small but a bit shipping and logistics business in international transactions. to work well with them,” Remo BridgeLink is hopeful on filling development, production, sale more exclusive than the rest. We are a Asia. The company provides full Richli, Partner at BridgeLink in in that gap for Chinese companies and distribution of agricultural bit more flexible than the big players. “This Hong Kong office opens services in M&A processes from Switzerland, said. with its extensive network and crop seeds. Our customer has one person to completely new possibilities for us. contact and we look inside to find the China is important and it is getting best solutions for his transportation more and more important,” Mr. Forte problems. Our clerks are very well said. The FHNW School of Business educated and some of them have Unisped is hoping to hire more worked over 40 years. Service in people in China for its operations Outstanding in the application of knowledge the end makes the difference,” Mr. and it is also open to acquisitions in Urs Forte, the owner and managing the near future to expand its business on applied learning that provides abroad in Vietnam, India, China entrepreneurs, diplomats and director of Unisped said. and better serve its clients. students with the practical tools and Russia. With its international authorities in China. Leading to succeed in today›s challenging focus mainly on China, the business companies such as Alstom support world. school has fostered a strong this program. The FHNW School of Business, relationship with the country during The business school also trains Basel City the university’s largest, is a leader the past 15 years. Chinese executives and government Basel and Shanghai to Renew Partnership in the field of executive education “We are number one in Chinese officials. Over the last 15 years, offering around 150 cutting edge activities among all business schools the school has had over 300 senior programs. Working closely with its in Switzerland” Professor Nuetzi officials from China attend executive corporate partners, the school is added. programs in Switzerland. “We see active in business consulting and, The FHNW School of Business the cooperation with our Chinese applied research and development. has a network of strategic education partners as a win-win situation. “We are interested in transferring partners throughout China Both sides benefit from the shared knowledge, but ours is not purely including Beijing Foreign Studies learning and experience we theoretical research. We create new University, Hong Kong Polytechnic generate.” knowledge which we transfer to add University, Qingdao Technological Aiming to further deepen its value for our clients, partners and University as well as the Shanghai relationship with China, the school students,” Ruedi Nuetzi, Director of Economic Management College was recently invited to participate the School of Business and professor and the provincial governments of at the Shanghai World Expo 2010. It of leadership and communication, Gansu and Jiangxi. is also discussing the possibility of Prof. Dr. Ruedi Nützi said. This transfer is supported by The school also offers an establishing a campus in China with Director of the School of Business an especially close-knit learning Insight China program, which will joint efforts from Harvard Business environment due to a faculty- celebrate it›s tenth anniversary in School and the Chinese European The University of Applied Sciences student ratio of about 1:10. 2011. The unique student project International Business School in Northwestern Switzerland (FHNW), The school currently has 1,800 offers undergraduate business Shanghai. comprising of nine schools, is an bachelor students, 580 EMBA/MBA students a chance to learn onsite For further information: www. The high quality of living of the city at the Rhine River is the main theme of Basel’s educational institution that thrives students and over 500 students from experienced CEO’s, dynamic fhnw.ch/business/china presence at the World Expo 2010 Shanghai.

In November, 2007, State Councilor Basel, Geneva and Zürich presents Carlo Conti and Vice Mayor Dengjie from May until October in an Tang signed a formal agreement exemplary way how an investment uniting Basel, Switzerland and in sustainable water management Shanghai, China in a partnership to can contribute to an exceptionally promote opportunities for shared until 2013. high quality of living.

economic and cultural growth. Head of External Relations, Ms. Life sciences are also an Philippe Schaff Since its inception, both cities have Sabine Horvath explained that Basel important element in Basel’s experienced collaborative success is strategically focused on six key relationship with Shanghai. As one professionally, politically, and elements that honor its partnership of the world’s leading centers for life culturally. In commemoration of with Shanghai: sustainability, sciences, Basel is the headquarters their ongoing relationship, Basel research, education, marketing, to prestigious firms including recently donated a basilisk fountain economic growth and cultural ties. Roche, Novartis and Lonza. Life to Shanghai as a token of friendship. “Basel is a very small town, but sciences education and research is For the future, Basel and Shanghai we are at the same level as Shanghai being developed through university continue to share mutual interest in when it comes to life sciences or relationships. For example, the further developing their partnership. culture or education,” said Ms. University Hospital of Basel is During the World Expo 2010 in Horvath. working closely with the Medical Shanghai, Guy Morin, President of Basel currently has 30-40 School of Jiaotong University as the Executive Council of the Canton cooperative partners in Shanghai, well as Fudan University and Tongji of Basel-Stadt, Carlo Conti, Vice both Swiss and Chinese, relating University in Shanghai. President of the Canton of Basel- to business, education, and From a cultural perspective, Stadt, the Mayor of Shanghai, Zheng health. The partnerships include Basel is taking initiatives to build a Han, and Vice Mayor of Shanghai, study programs, management Chinese community, which offers a Dengjie Tang, met on the 26th May exchange, as well as public service culturally welcoming atmosphere. to discuss common interests. On collaboration. To promote further cultural 11th August 2010 at the World Expo, Basel City’s participation in exchange, Basel City will host the View of the park of the Château de Pregny with hundred-year old trees and rare plants, Councilor Hans-Peter Wessels of the 2010 World Expo in Shanghai Shanghai Philharmonic Orchestra patiently nurtured by the Rothschild family since the 19th century. Basel and Shanghai’s Vice Mayor complemented these relationships. who will perform this November. Jun Shen renewed the cities’ Under the motto “Better Water – Further information: www. Memorandum of Understanding Best Urban Life,” the joint pavilion of shanghai.basel.ch What does Wealth mean to you ?

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CLS Communication AG | www.cls-communication.com Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations 5 www.glm-asia.com Switzerland

aloVista Folex Invest in Europe – Supported from The imaging supplier with a keen eye for China

Europe’s Heart in Switzerland FOLEX, a Swiss film and paper manufacturing process of Printed site is evident in its strong customer coater already well known in China Circuit Board production for over base worldwide. With investments of successful services. The network consists of and especially in the Guangdong twenty-five years and today enjoys a Today FOLEX is keen to develop Chinese companies and independent law & consulting firms province for their Diazo Film for significant market share. its presence by establishing local entrepreneurs into western markets in many countries of Europe. A the PCB Production, is keen on Like many Swiss companies, dealers to partner with both in the steadily growing and Chinese long term strategy and an excellent developing its operations throughout FOLEX is primarily involved in the Litho and Digital Printing sectors. enterprises owning an increasing network in Europe will support China with their other product lines. production of high quality, consistent “What we’re trying to do is build share of global capital, the need for Chinese enterprises with efficient FOLEX manufactures films and products. “In our markets, it is crucial relationships within the Chinese advisory services in Europe is also structuring and optimal tax planning papers used with many common that you have a strong, reliable, high- markets and our Swiss based increasing. for millions of long term tax savings. imaging devices including digital quality product”, said Heidi Bhalla, company. FOLEX already has long For a Successful Going-Global In regards to acquisitions or and traditional offset. Products the company’s Overseas Sales & established relationships with Strategy in Europe, the Chinese can organic growth strategy aloVista include materials for Ink Jet printers Marketing Manager. She added, “Our existing customers which allows us turn to the Swiss company aloVista will help you define a strategic & digital presses such as HP Indigo, goal has always been quality, and to open new doors as it proves to limited which has been established plan, acquire companies or – as Kodak Nexpress, Xeikon, MGI, many of our customers respect this other dealers in China that we are and positioned to be the preferred acquisitions can be costly and Xerox, Canon etc. Its presence is also and have remained with us for over a trusted, reliable supplier,” Heidi partner and advisor of Chinese culturally very challenging – to strong in the traditional printing litho twenty-five years.” Bhalla added. enterprises and entrepreneurs to lay down your own footprint in markets with underpacking foils and FOLEX and its parent company, FOLEX plans to offer Chinese help establish and execute a sound, Europe organically by establishing coating plates used in offset presses. CELFA AG, have successfully met companies these high-precision sustainable and successful “going subsidiaries along a strategic road Since its foundation in 1951, the international standard for printing materials and therefore global” strategy in Europe. map. FOLEX has been a privately owned Quality Management and have been assist them in ensuring they have the As aloVista is country Experienced Senior Advisors family business. It has been certified according to ISO 9001:2008. right tools for all their future needs. independent, it will help you throughout aloVista’s network have Heidi Bhalla, supplying Chinese companies The impact of this strict Quality Inquiries for dealer-ship are most select the best locations for your long experience in their area of Sales & Marketing Manager Overseas with high quality films used in the Management at the manufacturing welcome. holdings, management companies, expertise. The managing director and centers for sales, technology of aloVista, Mr. Peter Stiefenhofer and logistics. aloVista ltd. and its has 30 years business experience as network invest-in-Europe.com will senior auditor and CFO in public provide Chinese companies with globally operating companies, full service support for success in with active cross-border business Europe. activities involving Europe and aloVista’s network is designed China. to help with all that is needed: Strategy definition, competency gap ▲ invest-in-Europe analysis, legal, tax, accounting and aloVista Limited trustee services, technology, market 8201 Schaffhausen,Switzerland [email protected] research, brand definition, logistics, www.invest-in-europe.com financing, M&A and due diligence

Eversheds International Legal Provider with Swiss and Chinese Expertise

companies’ business needs in China but also serve as a first point-of- contact for Chinese companies evaluating opportunities in Europe. Eversheds’ offices are located in the Swiss capital of Berne as well as the business centers of Zurich and Geneva. The multiple locations facilitate closer contact with local government organizations, banks and other service providers. Relux “In Switzerland, it is important to have a network and to have direct Relux software brightens China’s luminaire industry access to the authorities. That’s one of the positive effects of having an office Relux Informatik AG, Switzerland, luminaire industry. In a few years, a lot of applause from users for In parallel, we are looking for Oliver Beldi, Attorney in the capital Berne,” explained Mr. is a market leader in lighting they captured 80 percent of the bringing the avatar experience to new Chinese manufacturers who Beldi. planning and product presentation market share in Switzerland. lighting planning. would like to become a Relux With more than 2,000 legal advisors, Eversheds’ Swiss services also software. “Most companies had a DOS Despite being a standard setting Member too for participating in Eversheds International offers cover capital markets, real estate, By offering intuitive interfaces related software and we started in Europe, Relux is just venturing all advantages that this platform worldwide access to a high standard tax and intellectual property and and access to the latest product a Windows related one. After we into Asia. At present the company grants,” Mr. Hegi added. of legal expertise through 49 office information technology. data from luminaire, sensor and showed the software in a better aims to venture into China through Requests please to locations. Eversheds Switzerland is “We see a continuing trend lamp manufacturers, the company version, we jumped from being local partnerships. The company [email protected] or one of the most international law that foreign companies choose serves as a bridge between unknown to the top level,” he said. can provide training to its partner +41 61 333 07 70 firms in the country. Switzerland as their European manufacturers and lighting With continuous effort, the as well as all the contacts in the “Our clients range from headquarters, We support foreign planning professionals. software now has 21 languages, market. multinational firms to medium companies in all aspects, from In 2009, more than 600,000 well suited for international “In China size businesses from around the setting up the appropriate structure products were selected from Relux lighting design offices. It also only the world. We provide our clients to advising in M&A and real estate luminaire database- with this launched innovative software big lighting access to domestic, European and transactions, to dealing with being one of five standard options solutions ReluxTunnel in 2009 and designers international legal know-how,” said authorities,” Mr. Beldi said. “We for selecting products in the Reluxmovie and Relux 3D Stereo know Relux. Mr. Oliver Beldi, Attorney at Law at help to optimize and negotiate industry. in 2010. We would Eversheds Switzerland. the relocation packages with the Companies pay an annual fee “There are a lot of regulations like to have The benefits of working with such different regional development to be a Relux member and in turn in lighting designs for tunnels local partners, an international law firm include agencies that offer attractive services the high-quality planning software but there is no software for an who are local legal expertise, wherever in the to foreign companies establishing in can generally be offered to users appropriate price available in independent world it is required. The daily working Switzerland.” free of charge or, in some cases, for the market,” Mr Hegi said. The from relations between the international Chinese clients looking for a license fee. company is the first in the market. manufacturers offices enable the firm to offer the business law services and support Mark Hegi, the founder, started The Relux 3D stereo program, and who have full range of legal services with a in setting up and maintaining their the company with his partner 12 which allows the user to see the knowledge in local understanding in each market. operations in Switzerland can rely on years ago after seeing a need in the effects in 3D setting, also received lighting design. For example, the offices in Shanghai Eversheds Switzerland for pragmatic and Hong Kong support European advice and innovative solutions.

关键时刻，

maxon DC 电机选择精密, 高效, 可靠. maxon motor

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maxon motor 是世界高精度驱动产品与系统的领头供应商，电机额定输出功率最高达500W。maxon motor 立足于客户定制解决方案、高品质、创新和全球性的服务网 3#$=+&JQD4>@C+&< H:(OM- (STAYBRITE®)I;6S ? www.maxonmotor.com.cn 29- )57.K ! 8 A 0B P1- 登上火星的电机—maxon电机.

159x120.indd 1 02.06.10 11:20 Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations Switzerland www.glm-asia.com 6

MALI Group Maxon Motor Making traction in the Chinese market From Mars to China

and marketing significant role in the NASA “If you have to do it, 50% of its employees purely dedicated to at Maxon, said. missions to Mars that began in you have to do it fast as the developing market leading technologies. The The 1997 and continued in 2004. Chinese always say they need it MALI clients profit from these state-of-the- company, In 2004 thirty-nine of the 40 yesterday, so you have to find a art developments in many different ways. established in motors used in each of the twin solution. The key to success in Due to its superior tractive effort the MALI 1961 in central rovers Spirit and Opportunity any market is to “never, never transmission system already decreases fuel Switzerland, came from the company. give up,” Mr. Elmiger said. usage by an estimated 10-12 percent while now produces Working together with the Looking ahead, the providing unmatched driving performance. 5 million units Jet Propulsion Laboratory company is expecting double Combined with its common rail technology, of motors in and NASA, Maxon supplied digit increase in turnover MALI clients can even realize up to 15-18 around 15,000 motors that can function year-on-year in China. China percent in fuel savings. variations. It under extreme temperature has already replaced Japan “Most of our business partners have employs over conditions such as -140 as Maxon’s largest market in nothing less in mind than being top one, top 1,600 people degrees Celsius. Asia. The company is launching two, or at least top three worldwide in the in 30 different “We thought that was not new products in China every area of manufacturing and they realize that countries with possible, but then we looked month. Just recently, Maxon our components can help them achieve their a strong focus again at it and thought maybe introduced high speed motors goals decisively,” said Mr. Büsch. on competent it’s possible, so we tried,” Mr. which can run at 100,000 rpm China has been a key growth market local-based Elmiger said in reference to the and can be used in surgery as many companies strive to expand onto services. Mars project. equipment. The company sees the global stage through technological With years “We just listen to the a lot of growth in the medical innovation. The MALI common rail of effort in customer, whatever they sector, ship building sector, division has been working with Xinfeng in Eugen Elmiger, research and ask we try to reach it and go the oil and gas sector as well as Liaoyang since 2006 to produce common VP Sales & Marketing Maxon Motor development, beyond the edge. We may have humanoid robotics. rail systems for light and heavy weight the company several references, and if it “It’s just one thing to sell vehicles. New alliances are in preparation “Behind every small DC motor developed numerous core works on Mars, it should work the product. I’d like to see the Dominik Büsch, Commercial Director Executive Board Member in the transmission sector, too. As these there is a huge commitment,” technological competencies, anywhere on Earth.” company at the top. My wish is relationships continue to flourish, Mali the mission statement of which include five winding The company indeed has for most Chinese to first think With a proven track record of producing is seeking new licensing and sourcing Maxon Motor says. With such techniques for micro motors, big ambitions; it aims to about Maxon when they look customized and highly efficient modular relationships in order to further expand its commitment, Swiss-based standard and special gear expand its leading position and for a drive-system or a motor,” components for the heavy duty industry, presence within the coming months. Maxon Motor started out head construction, injection be the number one in all major Mr. Elmiger said. the MALI Group is highly anticipating “We are always interested in business producing shaving foils for molding for plastic, metal markets worldwide. As the sole European the presentation of its new Power Split partners and we are happy to license our Braun shavers 50 years ago. and ceramic powder, encoder Maxon ventured into Asia supplier of high-precision Stepless CVT transmissions at the Bauma knowledge to companies who have the At the same time it set up a technology, electronics and more than 20 years ago, first drive systems, Maxon has an construction industry exhibition in Shanghai potential to go into large scale production. If development department for systems engineering as well establishing a local presence edge over its rivals as motor this November. The Swiss-German group we identify the right partner for licensing we electromechanical appliances. as assembly and automation in Japan. In 1996, it entered the technology is still developing anticipates valuable face-to face interaction usually get into an agreement that also holds The company went on to technologies. Chinese market through a joint in China. The company is with potential clients and partners in China’s a sourcing opportunity for us – creating true become a global leading The company’s major venture with the Singaporean currently collaborating with booming construction market. and sustainable win-win situations for both supplier of components and market is the industrial company Servo Dynamics. Tsinghua University in its R&D “If companies are serious about China parties,” said Mr. Büsch. systems in the precision drive automation sector with Based in Suzhou, Maxon now activities and it is also looking and Asia they have to be in Shanghai,” said The MALI Group has realized astounding technology. its products being applied has 18 sales offices, one service to recruit and train talented Mr. Dominik Büsch, Commercial Director growth in the Chinese market since “If you love motors, then you in the areas of medical centre and over 70 staff in local engineers in China. and Executive Board Member at MALI commencing local activity in 2005 with love it forever. Because every technology, security China. “Success is only the Group. the region currently comprising 35-40% of day you see other customers, technology, instrumentation, China presented a challenge people. The people behind MALI’s strong commitment to R&D its overall business. The company will be other requirements, other communication, high-end differing from the Mars the company are our greatest has cemented its success in both the opening an office in India this December and applications, other needs consumer applications, missions. A year after the assets. Products can be easily transmission and the common rail diesel plans to establish an office presence in China and you have to find the right automotive, aerospace as well company set up in China, it copied but the mindset of the injection technology sectors, with 40- as early as 2011. solution for that,” Eugen as in humanoid robotics. modified the motors to suit the people, nobody can copy that,” Elmiger, vice president of sales Maxon Motor played a local market. Mr. Elmiger concluded.

IST AG Hempel Special Metals Innovative Sensor Technology – Quality sensor components for high-accuracy measurements A high performing company for high performance materials Hempel Special Metals is known The company currently has To specialized manufacturers, accuracy is All development and procedures are internationally as a distribution two main markets in China – critical in ensuring the quality of finished managed under one roof with total in-house specialist for high-performance watch case manufacturers and goods. Therefore, precise sensors are capability. IST works hand-in-hand with materials such as nickel alloys, fabricators working for the necessary in measuring the consistency and clients to develop customized products to titanium and stainless steel. . chemical process industry. . environment of production. For these high- meet their specific needs. As a business division of F.W. “Our concept is to follow quality sensor needs, Chinese manufacturers “We encourage companies to develop Hempel & Co., an international the customer and the quality are turning to European sensor companies products as partners, using our technical leader in metal-trading and because at the end of the such as IST, a film-based sensor developer base and our experience together creating processing for over 50 years, day, clients require to have and manufacturer supplying sensors for an innovative product,” said Alan Ravizza, Hempel Special Metals employs the same quality material industrial monitoring of temperature, Head of Asian Sales. over 100 people and generates anywhere. We are following humidity, and flow. Since 1996, IST has been supplying its revenues of $100 million in the multinationals, the BASFs The company offers high-tech sensors to innovative technology internationally, more than 20 countries. and the Bayers and all these aid in the overall longevity and performance with representatives in China, Hong Wherever corrosive or companies which are investing of its customers’ end products. The sensors Kong, Japan, South Korea, Singapore, high temperature conditions in China,” Hempel remarked. developed by IST are used in automobiles, and offices in the Czech Republic and require the usage of high-grade The company established a medical devices, telecommunications, the United States. Its local distributor materials, Hempel can help its presence in Hong Kong in 2007 process control, heating ventilation, public Suffice Industrial Technology Ltd., based clients to reduce the workload. with stocks for distribution transport, building automation, and custom in Hong Kong, has over 130 employees “We stock the material, we to the Chinese market. It has industrial devices. ready to serve the Greater Chinese market cut the material from coils sourced Titanium from China IST’s advanced technology is driven with representatives in Beijing, Shanghai, to plates to shapes then we since 2003. by the challenge to continually improve Guangzhou, and Shenzhen. The company distribute it to customers,” Andre Hempel, Managing Director As China is a growing products and establish a new industry expects to increase its sales in the region Andre Hempel, managing market for Hempel, the standard of excellence. Its ongoing sensor from 10% to 20% in the coming years due director at Hempel Special largest stocks for Titanium and In addition to its business company envisions the development shapes the future of sensory to its strong support network for Chinese- Metals said. Nickel alloys in Europe. activities in Europe, the revenue contribution from devices. For example, IST is the only supplier based clients. The company supplies Hempel’s products and company has a long history in China to increase to an in the world to produce and offer both Regarding IST’s Asian business, Mr. products “just in time” to clients services mainly apply to the China. estimated 10 percent of its platinum and nickel temperature sensor Ravizza commented, “We have a good and it offers a multitude of chemical process industry, the “My father was one of the first overall business within the thin-film technology. The company’s new share of the market because we are very other services from logistics medical and dental industry, German traders in China buying next few years. To achieve this humidity sensor measures a record-breaking successful doing the right products, offering management, prefabrication energy and environmental raw materials. Some of our growth, the company plans two millimeters by two millimeters, making solutions to our clients instead of only going of components to material technologies, and the oil and divisions have been dealing with to recruit professionals in it the smallest of its kind in the world. mainstream.” consulting. It has one of the gas industry. China for 50 years,” Hempel said. Shanghai.

For more information on media exposure in Asia 瑞士制造商： please contact:

共给惠普Indigo, Global Link Media 柯达Nexpress, MGI 和彩色 [email protected] 激光打印机的薄膜， www.glm-asia.com 胶粘剂基础层包装箔和胶印印刷的涂层板我们欢迎新的产品分销商和生意伙伴，请于我扪联系。

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Syro Engineering CLS Communication Cementing its Position in China Local communication for global needs

Fiber cement is CLS Communication is a management system. With a and the company is looking to further a state-of-the-art multilingual communications click of the mouse, the client expand in China both through organic building material that service provider that offers a full can start a translation process growth and potential acquisitions. requires very little spectrum of solutions to global which can then be automatically “In 2005, we had one client who maintenance once businesses. Headquartered in imported back to the system. said, ‘We need Chinese, Japanese, installed. Fiber cement Switzerland, the company has 19 CLS Project Hub, on the other Korean and Bahasa for Indonesia products have excellent offices in 10 countries around the hand, provides all participants within the next six months and we’d impact resistance and world including Beijing, Hong in the document supply chain like to have a contact in Hong Kong’. So compared to wooden Kong, and Shanghai. with a bird’s-eye view of ongoing how do we that, we thought? But we siding, fiber cement The company offers everything activities through a web-based made it happen,” Ms Albisser said. is not susceptible to from copywriting and translation platform, keeping authors, In the Chinese market, CLS termites or rot as the to design and layout. Several reviewers and translators on is becoming a one-stop-shop of composition allows for hundreds of thousands of pages the same page in complex corporate communication solutions. moisture to be released are translated per year by internal publication tasks. The company acquires Chinese from the exterior of and external CLS professionals and “By using these technologies, language service teams from its clients, the structure SYRO the figure continues to rise. Clients you can make sure that content trains and integrates them to the CLS Engineering provides have the opportunity to outsource is dealt with in a consistent way. business model and subsequently has expert consultants who their entire language service You can always retrieve data them service the clients. The model can determine if fiber department to CLS and benefit that already exists and you can has worked extremely well. André Kupferschmid cement is right for a from its integrated solutions. The ensure quality, reduce cost and “In China where two things are CEO President company’s project. company predominantly focuses control that everybody is using always the same – huge volumes and “SYRO consultants on the financial, life science, the same wording. Even when short turn-around time – we’re usually SYRO Engineering, one of the are committed to their projects insurance, legal, telecom, and several people are working on faced with mission-impossible tasks, world’s leading developers and are excellent at finding utilities sectors, while continuing to the same content, it assures which we make possible.” She said, and manufacturers of flat, solutions that are feasible for add to its portfolio of expertise. Doris Albisser, CEO consistency between versions,” “What we do with our clients is localize corrugated, and structured everyone. Working with SYRO is Since beginning as a spin off Ms Albisser added. their products, and that is more than steel molds for the fiber cement a win-win for everybody,” said led by Chief Executive Officer Doris Switzerland and opening new The company also meets high-level just translation. You need to adapt the industry, is solidifying its Andre Kupferschmid, CEO. Albisser in 1997, the company has locations globally. Recently it security and confidentiality standards content to the local context.” seventy-five years of experience Now is the time for built a global headcount of over 600, acquired Scandinavian Translators with its software technology. All the The company is currently looking and fifteen years of Chinese manufacturers in China including a strong team of in-house in Copenhagen and launched CLS systems comply with the exacting for partnerships in China such as business relationships. to examine their options. language experts, in Europe, Asia, and Lexi-tech in Canada following the security requirements of banks and local universities, to build up their SYRO Engineering produces Eighteen percent of China’s North America, alongside a network acquisition of Lexi-tech International, other institutions that handle sensitive terminology database and to hire more state-of-the-art, high-quality total energy consumption is of over 2,400 language specialists Canada’s leading language services data. translators, editors and journalists in steel molds, machinery, contributed to building material worldwide. provider. CLS Communication ventured writing documents. engineering services, and choices, primarily steel and “It is about globalization and Its global presence enables CLS into China in 2006 after setting up “We are a company that is consulting services. It is the concrete. Fiber cement offers helping clients be successful in the Communication to work with clients offices in Singapore and Hong Kong. dependent upon top talents and it first in the global market to a third alternative that modern global market place, Ms Albisser said. on-site and 24 hours a day. The The company has experienced rapid is best to recruit them straight from offer customized solutions such buildings use on a regular basis. The company counts some 1000 company has also developed in-house growth since then due to increasing universities,” Ms Albisser said. as “cedar wood” and “stone” “China is still in the opening and more leading international state-of-the-art solutions tailored to demand from local clients in the CLS is also looking to help Chinese textured steel molds. The focus lap of modernization. As soon as companies among its clients. It increasingly complex communication region. Its operation in Asia grew companies who have ambitions to on innovation has lead to the Chinese market learns more has followed a clear international tasks. organically from just one or two people venture abroad with their corporate the new “Spacer” technology about the use of these products, expansion strategy, acquiring CLS Argus, for example, can to 50 employees and 400 external communication and marketing reducing production costs by the fiber cement market will language service providers outside interface with a client’s content language specialists in only a few years solutions. 30%. grow unbelievably fast,” Mr. In addition to steel molds, Kupferschmid added. SYRO Engineering develops, SYRO Engineering is known manufactures, and distributes worldwide for its reliability, SWISSPEARL embossing and oiling systems for quality, innovation, flexibility, the production of fiber cement and professionalism. The Innovative Designs for Long-term Sustainability products and packaging and company is dedicated to corrosion protection solutions consulting with interested and vice director at the company said. for the transport, storage, and parties about the use of fiber SWISSPEARL made its first handling of steel molds. cement in modern buildings. building project in China for a large pharmaceutical company in Shanghai. It is a large office building in the shape of a dragon designed by US architects. Benoit Consulting As SWISSPEARL offers the Chinese market unmatched design Evaluation and leadership possibilities and long-term product development in China durability, its main interests in China are government buildings, public assessment centres. buildings, hotels, as well as high For example, it quality office buildings and shopping employs the «four centers. eyes principle», “Emerging countries are very meaning that two focused on prices and have not yet specialists evaluate a discovered the big advantages of long candidate together to term quality. Our Façade Systems have increase the degree of a life expectancy of at least 50 years, evaluation reliability. and the ones that cost less last 10 years The company is or less,” Blin explained. sharing its expertise She is nonetheless hopeful about with the Chinese SWISSPEARL’s future in China. “Even market through Universities have started to show its collaboration interest in our system, this is very with University positive. If the ones who are thinking of St. Gallen in about how to improve the ecological Switzerland, which and general life quality of the country has a solid network are interested in our products, it shows of Swiss and Chinese SWISSPEARL is a leading European to create top quality products to quality non-toxic fibers have been something” she said. government contacts. manufacturer of cement composite their specifications. It is also the only used to reinforce the cement core, the The company currently has four It uses a variety of façade systems for high-end cement composite manufacturer to manufacturing process requires little distributors in China and is looking tools, including architecture. The company specializes regularly launch new façade systems energy. The Swiss high tech coloration for more that comply with its profile. Andreas Benoit, Senior Consultant, management tasks, in coloration technology, façade and products to meet its clients’ and finishing technologies are water Through its local distributors, Executive Coach & Trainer case studies, role “know-how” and system competence evolving needs. born whilst ensuring an optimal SWISSPEARL strives to approach those plays, ability tests for reinforced cement panels specially Innovation consistently behavior and long lasting quality of architects and corporations who are Benoit Consulting is a human and the Business-focused designed for rain-screen cladding drives SWISSPEARL to develop the panel along with excellent colour interested in modern technologies, resource consulting company Inventory of Personality applications, with a reliable ventilated environmental friendly products. Its stability. green buildings, and energy efficiency which focuses on assessment (BIP), an internationally façade system. large-size cement composite panels “We are very focused on energy with high aesthetic value. services, coaching, management recognized industry tool, to SWISSPEARL has close are mainly made of mineral raw saving and creating new unique For further information, please visit development and training evaluate professionals. It has relationships with architects in order materials, water and air. Since high products”. Liliane Blin, Export manager www.swisspearl-architecture.com to help professionals and also introduced a cultural companies to best achieve their questionnaire in China, which potential. measures an individual›s ability Geneva Wealth Capital Management The company was founded in to adapt to a different culture. 2001 in Switzerland by Andreas “We don›t take a ‹one system Our clients’ trust is our most valuable asset Benoit and – in the Chinese fits all› approach; we listen to market – is supported by Shirley what the actual problems or “USD800 million [in asset] in less African corporate Sun Benoit, who is Chinese by what the necessary competences than three years is quite significant, and private clients. origin. The company has set of an organization are, and and we’re proud of that,” said Leonard Services to that up offices in Hong Kong and design our assessment centres Cathan, owner of GWCM. sector in severely Guangzhou, as well as a virtual according to the actual After 25 years with Barclays Bank lacking in China office in Shanghai. needs,” says Lois Elvey, Senior Leonard Cathan founded GWCM, and Far East The company provides Consultant at Benoit Consulting. providing a comprehensive portfolio By expanding its services for multinational firms The company has also of services from company formation consulting services and medium-sized companies launched a Chinese Project, and administration, to asset and opening a as well as government designed to help its clients structuring and advisory services for branch in Hong departments in Switzerland and to bridge the gaps with their corporate business matters. Leonard Kong, GWCM China. Chinese partners through Cathan has strong international will help these “It’s a huge and growing relationship coaching and HR alliances and plans to open an markets to realize products over the next few years. market, and there is a need services. It is also hoping to set office in Hong Kong to liaise with its the operational and fiscal benefits With sizeable clients active in for Swiss companies to send up an onshore training centre Chinese clients in 2011. that such an affiliation creates. Being various offshore projects, GWCM strong and successful managers in China at some stage in the Experienced in banking and headquarters in Geneva, the center of is looking to China accelerate this to China, and vice versa. The future. Leonard Cathan, Managing Director credit structuring services for its banking excellence. GWCM’s clients growth opportunity. They are taking Chinese also need professional As an old Chinese proverb product segment and corporate, have ability to direct and orchestrate steps to further cultivate a relationship support when they establish says, “The right time, the right Geneva Wealth Capital Management, Leonard Cathan has relationships entire operations from stable with Chinese banks, and are members companies in Switzerland or in place and the right relationship an independent and privately owned with international banks and European hub. of the Swiss Chinese Chamber of Europe,” says Andreas Benoit, are the keys to success”. With fiduciary and management firm independent asset managers, Currently, GWCM is focusing to Commerce. Leonard Cathan is owner of Benoit Consulting. that in mind, Benoit Consulting located in Geneva, Switzerland is a allowing him to set up facilities and diversify its corporate and private confident that these ties will be The company has a strong is working hard to build the right pivotal force in the growing market for assist with operational activities client portfolio from a geographical paramount to the future success of its focus on assessment and sets relationships in China both for trading, agriculture and transportation for trade and investments. GWCM point of view. GWCM is looking to growing clientele in Greater China and the standard for professional itself and for its clients. between China and Africa. has an established presence with add new services to its breath of abroad. Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations Switzerland www.glm-asia.com 8

Elex ALPA of Switzerland Assisting Clean Air Initiatives in China Only the best endures

As globally competitive countries Protection Technology Ltd., located was conceived as and accuracy for cartography and Association paid a visit to ALPA, increase their investments in clean just outside Shanghai. After a modular system many other scientific and industrial expressing its keen interest in ALPA’s energy and greener policies to careful selection, Elex was able to as the individual applications. ALPA believes that high quality cameras. facilitate economic recovery, global find a trustworthy partner with a components can the latest model will offer practical As digital backs are the latest competition is increasing to become complimentary focus on the future. be combined applications for industries in China, in technology for the photography the next leader in this inevitably The company is led by Mr. Gao precisely to suit such as mining, infrastructure, industry, ALPA is looking to partner profitable field. Shengwei and as Elex is committed the owner’s needs. ship building, car manufacturing with digital back producers in China Chinese companies are no to hiring locally, the company aims to Built for the and aerospace industry. Thomas in order to satisfy photographers’ exception in seeking cleaner build mutually beneficial long-term experienced Weber, co-founder, explained that quest for the ultimate camera. manufacturing processes and relationships. photographer, the ALPA applications range from www.alpa.ch sustainable products. Recognizing “To compete in China, we have medium-format measuring how much coal has been www.alpachina.com this growth opportunity, Swiss-based to be in China and we have to be in camera is best extracted from mines to observing industrial exhaust and gas cleaning principle, a Chinese company with for architecture, the ripeness of company, Elex AG plans to expand our own ideas and principles, but run Alpa executive team with interior and fruit and crop Li Qianguang, President of China and strengthen its ties within the by Chinese,” explained Mr. Leibacher. Photographic Publishing House landscape by evaluating region. Having conducted business After celebrating its 75th photography. photographs taken in China since the 1970’s, Elex is well anniversary last year, the family- With their sleek design, gold It is especially suitable for those from an airplane or positioned to assist clients in meeting owned Swiss company will continue fittings, and wooden side pieces who desire the technical quality helicopter. the challenges ahead. its focus on efficiency, reliability combined with the highest degree but who must travel light and work The company “We’ve noticed a difference, and long-term profitability. Over of mechanical precision and optical expeditiously. is also hoping especially in big centers like Shanghai the decades, Elex has developed the quality, ALPA cameras are made for “That’s why we have a lot of fine to reach so we thought it would be a good time core of its products and engineering the perfectionists in photography. art photographers using our ALPA, photographers in to offer better performance and more in Switzerland, while maintaining As a Swiss brand tracing back for example Raymond Depardon, China who demand reliable, quality products,” said Mr. its position at the forefront of its to 1918, the ALPA name was Andreas Gursky, Walter Niedermayr, the highest quality Ulrich Leibacher, CEO of Elex. industry. After realizing success in rejuvenated and brought back to the Luc Delahaye ,” Ursula Capaul, one and share ALPA’s This year, Elex committed to a joint India through sharing its technology, top of the professional market more of the founders of the company said. philosophy of venture with a Chinese company to the company hopes to replicate this than a decade ago. One of the now seven ALPA taking pleasure form Changzhou Elex Environmental model in China. The new series of cameras, the models, the ALPA 12 METRIC, is in what they are ALPA 12, was redesigned from the also used in digital photogrammetry doing. This year, bottom up and has since expanded - photographic computer-supported the Chinese Brugg Cables to include six models. The series measuring which can ensure quality Photographers Swiss quality with local know-how Brugg Cables, founded more than 100 possibilities in the transmission of years ago, is a leading cable producer power and electrical energy as well as Novasina in Switzerland. With 600 staff around signals in electrical or optical form. the world and 70 percent of its Brugg Cables supplies all the belts for High Quality Measurement of Humidity, Temperature, and Pressure business in exports, it has established OTIS elevators in China. a strong global presence in the cable The company aims to double its sector. revenue in China, achieving a growth Novasina believes that the highly- highly dependent on our outstanding The company offers an entire rate of 20 percent year-on-year while developed Chinese market has research and development product range for the transmission ensuring the top quality. new requirements for high-quality department and introduce an of signals and power, from fiber optic “China is growing and it is key instrumentation. Its customers can average of five new products every cables and low voltage cables to to have the products under its own expect superior quality and services, year, ” says Marco Cau, Marketing power supplies for construction sites control, so made in China with the as Novasina is globally known for its and Sales director at Novasina. and 500 kilovolt high voltage cables Chinese own know-how. There is For more than fifty years, Novasina quality-oriented attitude. Novasina hopes to meet the with accessories. strong support for local industry to has specialized in the development As a company that cherishes its demands of customers in China Brugg Cables is especially build their own facilities and produce of high precision measuring Swiss-made label, Novasina prides by establishing relationships with reputable worldwide in high voltage locally in China,” Mr. Burger said, instruments for air and material itself on innovation and longevity. Its experienced local distributors, and extra high voltage cable Systems. “You do a lot of business that you humidity, air temperature, and brand is synonymous with delivering as well as contracts with OEM “With this Swiss label, the expectation trust each other. I believe quality is differential pressure. products of the highest quality, customers in the technology sector. for top notch quality is very high and a real issue. Our local company has Novasina’s unique measurement accuracy and long-term stability. The Novasina continually monitors the that’s really what we have always very strict quality rules to follow and technology and devices impact many diversity of its business partners, the Asian markets and implements in focus, to fulfill this expectation,” they usually send some samples to industries including semiconductors, variety of product applications, the the needs of customers into its Markus Burger, CEO of Brugg Cables double check here in Switzerland textiles, HVAC, clean rooms, laminar company’s international orientation innovative designs. As a result, said. and this is valid for all the types of flow boxes, pharmaceuticals, food, and experience make Novasina an Novasina engineers solutions Brugg Cables began exporting to products.” medical, hospitals, quality research ideal partner for industries with specifically for China. Due to its China as early as 1991 through its Brugg Cables is looking to and development laboratories. demanding and specific applications. innovation, precision fabrication, partner in China. Currently it has 70 establish more local connections in The Novasina company has “We see ourselves leading the and experienced consulting, local employees in Suzhou, Shanghai China to collaborate in extra high established itself as an international sensor market in China due to internationally-recognized Novasina and Beijing, offering products in high voltage cables as well as in other provider with partners in several the advantages of our technology is an excellent partner for meeting voltage cables and accessories as specialized products to achieve Asian cities, including Beijing, combined with innovation, expertise, the demands of the emerging Marco Cau, Vice President well as belts. The belt opens up new growth by being a local manufacturer. Shanghai, Tokyo, and Hong Kong. and Swiss quality and design. We are Chinese market. Marketing & Sales Director

City of Zurich

As Switzerland’s largest city, “Zürich has an outstanding global reputation, both as a stock exchange and as a location with an all-inclusive range of financial services. Zurich’s geographical location is also an integral factor in the city’s excellent quality of life. Lake Zurich, the Limmat and Sihl rivers, generous green tracts of land and of course the panorama of the Alps all offer an attractive natural backdrop and a multitude of opportunities for recreation and sport. The airport and high-speed railway network connect Zurich to the rest of the world and to Europe’s large cities, and the region also has one of the best public transportation networks in the world. The fact that the city lies at the heart of the continent and at the intersection of three major European cultural regions can be discerned everywhere in day-to-day life. Zurich is multilingual and traditionally cosmopolitan, and new residents from abroad quickly feel at home.”- City of Zurich Commemorating the 60th Anniversary of Swiss-Chinese Diplomatic Relations 9 www.glm-asia.com Switzerland

Schluep personally visits China In 2009, Titoni Ltd. adopted Titoni several times per year and has a “Ruirui,” a giant panda named for the profound love and respect for Chinese Chinese translation of Switzerland. Celebrates 50 Years in China culture. Since its introduction to the The panda girl was born in July 2007 Chinese market in 1959, Titoni has at the Research Base of Giant Panda gained a solid foothold being one of Breeding in Chengdu. Just as a watch the first Swiss watchmakers in the can be handed down for generations, market. Titoni believes that maintaining the “To the satisfaction of everybody, life of a precious species is a gift for Titoni has since then steadily built later generations. up its market position in China and Another area which is dear to continues to grow continuously,” said Titoni’s CEO is art. Daniel Schluep Schluep. has not only for a long time been In 2009, Titoni celebrated its 90th interested in Western art, but anniversary at The Commune by the also in Chinese traditional and Great Wall, simultaneously marking contemporary art. It was therefore a the 50th anniversary of its presence happy “coincidence” that during one in China. of his travels to China two years ago, Despite stronger competition, the Schluep met the famous Chongqing- family-run watch company maintains based painter and art critic, Mr. Zhang Qikai and Daniel Schluep unveil the Titoni Artist Watch in Chongqing’s Art Space 501 its good position and has attracted Zhang Qikai (张奇开). many loyal customers through its “I have always been an art lover, superior quality and reasonable price. and Mr. Zhang Qikai’s passion with Today, Titoni has 14 mono boutiques the Giant Panda and the time-and- as well as almost 700 retail shops space related motifs in his paintings carrying the brand in China and Hong have deeply touched my heart”, said Daniel M. Schluep, CEO Kong. Mr. Schluep. As a famous Swiss watch brand in Schluep and Zhang agreed to Since 1919, Titoni watches have Titoni watches come equipped with China, it was Titoni’s wish to be part of jointly cooperate on the project of an represented fine craftsmanship, scratchproof sapphire crystals, The the World Expo 2010 in Shanghai. The “Artist Watch”. After working together tradition, and uncompromising Swiss cases are watertight and flawlessly company is one of the sponsors of the for two years, Titoni Ltd. launched its quality. The family-owned company manufactured. The fitting of dials Swiss Cities Pavilion whose message first Artist Watch at Chongqing’s Art blends its Swiss watchmaking heritage and hands are sensitive operations “Better Water – Best Urban Life” Space 501 on 27 April 2010. with the art of classical design and the that require delicacy and meticulous focuses on water management and The Swiss-Chinese collaboration most advanced technology. attention to detail. Titoni’s niche is protection of the environment. commemorates the fifty-year The company’s focus is and always crafting watches with self-winding The emphasis on sustainability relationship between Titoni and has been to offer Swiss-made quality mechanical movements. Assembly and ensuring the quality of life relates China, integrating the essence of timepieces for the mid-priced and integration of these movements to Titoni’s philosophy of creating Zhang's works with Titoni's Swiss watch making expertise. consumer segment. Even today, Titoni as well as finishing and final control sustainability for future generations: The Titoni factory in Switzerland assembles the watch still maintains that each watch is crafted are all performed at the Titoni “We feel that the Pavilion has an “Since Titoni is a high-quality movements and oversees final quality control by human hand, extended by the latest factory in Switzerland by specialized idealistic but fundamental message Swiss watch brand which gained technologically advanced tools. watchmakers. which is understandable to all visitors trust from Chinese customers over a limited series of only 250 pieces Titoni›s high Swiss standards. The most up-to-date tools support “We consider manual watchmaking from China and abroad. We think the last five decades, I personally worldwide. It is a collectible item and “We are not a fashion brand Titoni’s skilled workforce. Automatic as part of our family heritage,” said that this Pavilion is not the place to find the company an ideal partner to is only be sold at Titoni showrooms launching regularly new designs screw-assembly and automated Daniel Schluep, who leads the do business but it is the place to share work with”, said Zhang Qikai. in China , Hong Kong, Taiwan, with noisy marketing and PR events,” lubrication as well as optical company in its third generation. “Our common values for all people who The special edition watch dial Malaysia, as well as in selected retail said Schluep. However we are an inspections using highly sophisticated deep rooted traditions and craft is want to have a better life quality,” said features a globe beside a flying points. honest, quality-oriented brand with cameras enable Titoni to offer perfectly reflected in the timeless character of Schluep. Social responsibility is of panda figure. The painting is themed In the future, Titoni will continue a long term responsibility towards functioning watches. To ensure our collections.” main concern for Daniel Schluep. “We “Return to the Aerosphere (重返大气 to build upon lasting relationships the consumer and these values are Swiss-made quality, stern quality- Titoni aims to bridge not only have long been doing good business 层),” evoking timeless feelings with a with its Chinese consumers, partners appreciated by old and new clients as control-tests are performed in Swiss generations but cultures as well. in China, and I want to give part of the touch of futuristic surrealism. and philanthropic endeavors. The well.” With its Swiss-made quality and headquarters by highly experienced The company is actively expanding profit back to the country that made Titoni’s first Artist Watch is an company continues to seek quality family-oriented tradition, Titoni aims specialists. internationally with a strong focus on possible the prosperity of Titoni’s officially certified chronometer retail partners in the region who can to bring its time-honored treasures to In line with the Swiss standard, China. blossoming in China.” (COSC) and has been produced in represent the brand while upholding China for generations to come.

A special thank you to: Asia2Europe, Bank Sarasin & Cie, BlueOrchard, Bombardier Transportation Switzerland, BSI Bank, Bucher Hydraulics, Bucherer, BUSS ChemTech, Carl Stahl, CGZ Consulting Group Zurich, Comet, ConGlobo, CP Pumpen, CTC Invest, DHL Logistics Switzerland, Egon Zehnder International, Endress+Hauser, Eneftech, Envisage Wealth Management, Ernst & Young, Exalos, Feintool, Froriep and Renggli, FundStreet, G. Bopp & Co., Geberit, Generis, Greenfield, greenTEK, Hatebur, Hotel InterContinental Geneve, Huber + Suhner, Julius Baer, Jyske Bank, KPMG, L. Kellenberger & Co, Lonza, Lorenti Sarl, Luzern Tourismus, MAN Diesel and Turbo, Matrix Strategic Solutions, Medela, Mikron, Mineralquelle, Oerlikon, OSEC, Pixcir, Plaston, Rado, Sauter, SCCC Geneva, Schildknecht Agro-Trade, Schöller Textil, selective international management, Sensiron, SIX Group, Stanton Chase, StarragHeckert, Swiss Learning, SWISSeau, Systransis, Titlis Rotair, UBS , University of St. Gallen, VIO Chemicals, Zurcher Kantonalbank, Zurich City