The Smarter Way to Connect with Your Customers

The smarter way to connect with your customers.

lancashiretelegraph.co.uk Our vision. Our mission. Be the marketing partner businesses Build the most comprehensive and best trust to drive their success. performing solutions that deliver results.

The name is new – but we’ve been It hasn’t replaced the name of your a part of your community for local Newsquest newspaper and its generations. website, but it encompasses all the things that we can offer besides. LOCALiQ is the name for all that Newsquest does today, from Those services include online trusted local newspapers and advertising and best-in-class websites to digital marketing digital marketing, backed by a huge services that can help you reach amount of data gathered from our new customers as you’ve never 1.5 million local campaigns and 30 been able to reach them before. million monthly users.

LOCALiQ is the name that brings Put our experts to work for you and together your trusted local news we believe you’re hiring the best brand with the smartest digital marketing partner a business can marketing around. have.

Source: Publishers Statement 2018

localiq.co.uk Newsquest’s online monthly What is... unique visitors across 200 desktop and mobile would websites fill the O2 Arena in London Almost 30 million unique The journey your local customer takes is browsers, generating over 213 complex, but your marketing doesn’t have million + page views every month to be. Let us put our intelligence to work 1,300 times over for you.

LOCALiQ offers all the solutions you need over to reach local customers: • Build your presence 6 • Drive awareness and leads 6.2 • Grow your audience and connect million million readers in print • Manage your leads and customers Newsquest reach more across the UK than 6.2 million followers • Know what works across social media platforms We know your community like no one else. No matter your goals, we can get you there.

Source: Publisher’s Statement 2018

localiq.co.uk lancashiretelegraph.co.uk Why multimedia? To align with changing consumer behaviour and ensure you stay ahead of the competition, our company has evolved from solely print to multimedia solutions. We provide integrated solutions that take the best of both The intelligent digital and print advertising to help you reach the right audience. way to reach People engage with newsbrands across multiple devices local consumers. every day; reinforce your message across multiple platforms for a more effective campaign.

5 reasons to add digital... Mobile. Innovative. Brand build. Engaging. Reach.

Reach an audience on Eye-catching Build your brand Digital advertising Reach a bigger the go, when they are creative solutions in a responsive allows users to audience and access making purchasing designed to prompt environment. respond and interact a wide range of decisions. user response. with your brand. demographics online.

localiq.co.uk Established: Reach a bigger local audience than ever before.

TODAY’S Max: 14c Mild, cloudy Tuesday, November 6, 2018 PROUDLY SERVING EAST LANCASHIRE SINCE 1886 WEATHER Min: 11c and dry 68p WHY CHOOSE THE LANCASHIRE TELEGRAPH?

TRUSTED NEWS READ BY 79,728 EVERY DAY (PRINT & ONLINE)*P2 BYGONES Eight-page supplement n INSIDE In the ever-changing world of media, The Lancashire Telegraph remains the go to regional newsbrand in 1886LT lancashiretelegraph.co.uk the area that it serves. It is a powerful force for our loyal followers seeking trusted local news content all HUNDREDS SAY FAREWELL TO TAZ CATHEDRAL PACKED FOR DAD’S FUNERAL n 4-5 day long. Whether reading their morning print copy on the train, checking our social media channels at Proud to serve the local lunchtime or browsing our up-to-the-minute website in the evening – we’re here for our readers 24/7. It is a title which appeals to a diverse demographic and will continue to attract an audience that has the community for more than... disposable income to invest in your goods and services; a target audience perfect for your business. STORY PAGE 2 132 yearsWORKERS HIT By Amy Farnworth Fears that metals ﬁrm EXPLORING THE POWER OF LOCAL MEDIA... has folded TODAY’S Max: 14c Mild, cloudy Tuesday, November 6, 2018 68p PROUDLY SERVING EAST LANCASHIRE SINCE 1886 WEATHER Min: 11c and dry BY LOCK-OUT The Lancashire Telegraph celebrates the best of a proud region; sport, entertainment, leisure, retail, property, motors, jobs and much more. It is the ultimate daily print and 24/7 online guide to what is happening right

TRUSTED NEWS READ BY 79,728 EVERY DAY (PRINT & ONLINE)*P2 BYGONES Eight-page supplement n INSIDE here, right now. Concise, relevant and engaging, brought to local readers through online, social media and print LT lancashiretelegraph.co.uk – giving advertisers a true multimedia approach to their marketing campaign. Our marketing opportunities HUNDREDS SAY FAREWELL TO TAZ encompass the very best of our cutting-edge digital marketing services portfolio, traditional print advertising CATHEDRAL PACKED FOR DAD’S FUNERAL n 4-5 and consultative approach to ensuring we deliver a truly well structured marketing campaign for you.

STORY PAGE 2 WORKERS HIT By Amy Farnworth Fears that metals ﬁrm BY LOCK-OUT has folded

localiq.co.uk Reach a bigger local Did you know? audience than ever before. In the North West

TODAY’S Max: 14c Mild, cloudy Tuesday, November 6, 2018 68p PROUDLY SERVING EAST LANCASHIRE SINCE 1886 WEATHER Min: 11c and dry we can reach up to...

TRUSTED NEWS READ BY 79,728 EVERY DAY (PRINT & ONLINE)*P2 BYGONES LT lancashiretelegraph.co.uk Eight-page supplement n INSIDE HUNDREDS SAY FAREWELL TO TAZ CATHEDRAL PACKED FOR DAD’S FUNERAL n 4-5

STORY % PAGE 2 By Amy Farnworth 82 WORKERS HIT of residents across Fears that metals ﬁrm core local markets BY LOCK-OUT has folded

lancashiretelegraph.co.uk

31.5k 90k Facebook followers Twitter followers

Source: Social media followers as at Nov 2018, Telmar data Sept 2018

localiq.co.uk lancashiretelegraph.co.uk Key circulation areas and coverage.

• Blackburn • Burnley • Accrington • Barnoldswick • Outskirts of Chorley Earby • Adlington • Clitheroe incl. rural areas • Colne • Darwen • Great Harwood • Haslingden • Longridge • Nelson Padiham Clitheroe Colne • Outskirts of Preston incl. Leyland Barton Ribchester Whalley Nelson • Ramsbottom • Rawtenstall • Whalley Burnley Accrington Preston Blackburn

Leyland Darwen Bacup

Chorley Ramsbottom

Adlington

localiq.co.uk lancashiretelegraph.co.uk Digital audience. Our incredible range of digital solutions positions your business in front of those people who are likely to buy.

Tracking a viewer’s previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times. 58% Own a tablet 90% Own a home computer 883k+ 6.4m+ 96% Own a mobile Unique Browsers Monthly Page Per Month Impressions

*Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions.

**Source: TGI/Experian Ltd 2018 - based on % of households

localiq.co.uk lancashiretelegraph.co.uk Total audience. Across the North West region we can expose your business to this extensive audience... 547.9k+ Every week we put hundreds of local businesses into Print reader audience 23m+ the hands of thousands of prospective customers. Page impressions per month Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements. The Lancashire Telegraph utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective.

Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content. m+ It’s our responsibility to ensure that content is king 3.2 - for both ourselves and our clients. Unique browsers per month

Source: ABC/Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Oct 2018

localiq.co.uk Reaching new heights Combined print and online audience:

1,000,000 88% Combined audience growth 900,000 over the last 6 years. 800,000 908,645

700,000

600,000

500,000

400,000 482,985

300,000

200,000

100,000

0 Print & online Print & online audience 2012 audience 2018

Source: Publisher’s Statement 2012 v 2018 Print & Online Audience

localiq.co.uk lancashiretelegraph.co.uk Audience data: Age profile:

25% 45% 40% 15-24 20% 20% 40% 20% 35% 16% 17% 25-34 15% 30% 24.9k+ 8.1k+ 15% 12% 25% 35-44 19% 20% 10% 16% 45-54 15% 11% 8% 5% 10% 6% 55-64 5% 0% 0% 65+ Total daily Sold daily Online Print readership Socio-economic profile:

60% 60% 53% ABC1 50% 50% 47% 50% 50% C2DE 40% 40% AB 6.4m+ 883k+ 30% 28% 27% 27% 30% 30% 26% 20% 22% 20% C1 20% 20% C2 10% 10%

0% 0% DE Online Print Monthly page Monthly unique impressions browsers Source: Monthly Page Impressions/Unique browsers Jan-Jun 2018, Age/Socio profiles - JICREG data as Oct 2018.

localiq.co.uk lancashiretelegraph.co.uk

Telmar Lightweight campaign: Data. Based on 1 insert per week in print (Quarter Page) + 10% digital inventory 12 week audience accelerator 12 week audience reach % Average Frequency TBS 300,000 100.0 6.0 Make sure your 90.0 250,000 5.0 brand is etched on 80.0 279.9k 70.0 57% 3.15 200,000 4.0 people’s minds. 60.0 150,000 50.0 3.0 40.0 100,000 Advertising 30.0 2.0 20.0 repetition is 50,000 1.0 essential for 10.0 0 0.0 0.0 consumer 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 response.

Opposite are example Heavyweight campaign: ‘Lightweight’ and ‘Heavyweight’ Based on 1 insert per week in print (Full Page or DPS) + 30% digital inventory advertising campaigns 12 week audience accelerator 12 week audience reach % Average Frequency TBS showing audience 300,000 100.0 9.0 acceleration. 90.0 8.0 250,000 393.5k 80.0 80% 7.0 5.21 70.0 200,000 6.0 60.0 5.0 150,000 50.0 4.0 40.0 Digital & Print 3.0 100,000 30.0 20.0 2.0 Print 50,000 10.0 1.0 Digital 0 0.0 0.0 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

localiq.co.uk Search Engine Advertising. Reach more consumers who are ready to buy.

• Drive leads from local searchers on desktop, tablet and mobile • Expand your reach across all major search engines – not just Google • Get a low cost per lead and high ROI through conversion optimisation • Get ROI transparency including cost per lead details Conversion Based Optimisation:

• Optimising based on conversions such as phone calls, emails and tracked web events • Increasing ROI by using the Bing and Google Publisher • Our Automation evaluates campaigns for both Pacing and Conversion Based Optimisation and will make any necessary changes to bids to accommodate pacing and optimal ROI • Focusing the budget on converting keywords to maintain competitiveness and reduces non converting keywords

localiq.co.uk Social Advertising: Facebook & Instagram Put the world’s leading social media sites to work for your business with a powerful, local advertising program on Facebook and Instagram.

With best-practice ad-creative, detailed audience targeting options, and expert campaign management, your advertising program reaches the right target audience, drives measurable results, and meets your unique business goals. Key Benefits...

Generate cost-effective Meet your business brand awareness, goals with creative engagement, and leads ads, calls to action, through Facebook & and detailed targeting Instagram capabilities

Get personal campaign management and optimised results from Facebook “Blueprint”- certified campaign experts

localiq.co.uk Search Engine Optimisation. A customisable SEO solution ideal for businesses who want to boost local presence and be found for relevant searches. Our consultative, locally-focused approach means we help establish your goals, then optimise your website so you get found in local search results.

Key Benefits...

Drive more Build a local See ongoing work visits to your presence that and the results we website from improves search deliver through organic search engine visibility monthly reporting

Below is a representative list of the SEO activities:

• Directory listings & recommendation gathering • Publication of all business locations in 50+ U.K. directories (including Google My Business, various news outlets and automotive GPS systems) • Optimisation and maintenance of all NAP (name, address, tele) details • Monthly performance reporting • Keyword research • Search engine optimised content

localiq.co.uk Sites. Elite: beautiful Get found, get more contacts and functional sites for small and turn them into customers businesses, A website that attracts web and mobile built on a best- visitors so they contact you. in-class web Conversion and user friendly designs platform. to turn website contact into customers.

Offering a range of custom digital solutions for small to medium sized businesses: Elite, Ecommerce and Custom. Prices from: • Rental: £249 / month • £1999 up front + £59 monthly hosting fees • Ecommerce: offering simple and highly-effective Ecommerce functionality as an add on to our “Elite” site offering. Prices from £2,599. • Bespoke: Multiple site, detailed custom functionality, our Bespoke sites include solutions that are individually built for the site based upon your requests.

NB: Costs are subject to VAT charged at standard rate

localiq.co.uk Lead Management, Marketing Automation and Analytics.

Our LOCALiQ marketing software helps businesses track their leads and turn them into customers. With easy-to-use lead management, marketing automation, and analytics tools, we help you make the most of every opportunity to grow your business. Key Benefits...

Lead inbox keeps you CRM helps you up-to-date with the build customer latest leads and customer contacts over time prospects contacting and manage your your business customer.

Built-in email Analysing ROI: our marketing software technology gives you allows you to insights into which construct complex and marketing channels are sophisticated email working for you, and gives marketing campaigns you insights to understand to your customer base. the customer journey.

localiq.co.uk lancashiretelegraph.co.uk Key platforms. Online: Print: News Sport Business Bygones Education Full Time Grassroots Jobs

Leisure Homes Motors Property Weekend

Jobs Motors

localiq.co.uk lancashiretelegraph.co.uk Ad-Specification. Print: Online:

TODAY’S Max: 14c Mild, cloudy LT lancashiretelegraph.co.uk SATURDAY, NOVEMBER 3, 2018 Tuesday, November 6, 2018 PROUDLY SERVING EAST LANCASHIRE SINCE 1886 WEATHER Min: 11c and dry 68p 9

TRUSTED NEWS READ BY 79,728 EVERY DAY (PRINT & ONLINE)*P2 BYGONES LT lancashiretelegraph.co.uk Eight-page supplement n INSIDE HUNDREDS SAY FAREWELL TO TAZ CATHEDRAL PACKED FOR DAD’S FUNERAL n 4-5 Desktop Skin 32x9 Standard Skin Dimensions: 1280 x 970 x 106 STORY PAGE 2 WORKERS HIT By Amy Farnworth Thick Skin Dimensions: 1280 x 970 x 250 (As shown on diagram) Fears that metals ﬁrm BY LOCK-OUT has folded File Formats: GIF 5x9 Max File Size: 100KB

Front Page Full Page 50mm x 259mm 320mm x 259mm

LT lancashiretelegraph.co.uk SATURDAY, OCTOBER 27, 2018 NEWS 3 LT lancashiretelegraph.co.uk SATURDAY, NOVEMBER 3, 2018 NEWS 7 Sleepy busker back in court for order breach By ANDREW BELLARD to sleep in public places be- [email protected] tween 9pm and 9am. Police went to New Market Street after a CCTV operator A BUSKER who is banned saw Davie sleeping outside from falling asleep in public Marks & Spencer at 11.30am. places was arrested twice for He was again found sleep- doing just that. ing outside BrightHouse at Blackburn magistrates 11.45am. heard Andrew Hugh Davie “These are the sixth and was made subject to a crimi- seventh breaches of the or- nal behaviour order in June der,” said Miss Akhtar. which included the no-sleep- “The police are seeking to ing clause. amend the order to exclude But Alexander Rostron, de- him from Blackburn town fending, said falling asleep centre altogether.” could not be seen as criminal Mr Rostron said the order, behaviour. as well as banning his client “It is as low a breach of an from sleeping in public, had order as you can get,” said excluded him from Black- Mr Rostron. pool, where the order was Davie, 39, of the Salvation made. Army Hostel, Heaton Street, “He is before you today for Blackburn, admitted being nothing more than falling found asleep in New Market asleep and in my mind that Street, Blackburn, on Octo- is not criminal behaviour,” ber 17 and in King William said Mr Rostron. Street, Blackburn, on Tues- “He has already been jailed day. for similar breaches which Restaurant with He was remanded on bail is a very expensive way of for a pre-sentence report. dealing with someone for Parveen Akhtar, prosecut- falling asleep.” ing, said one of the prohibi- Speaking after a previous tions imposed by the crimi- breach hearing in Septem- ber, Davie said: “A ll I did was Andrew Hugh Davie outside court after the hearing Left - Adam Foster, manager of Carnivoro Brazilian Restaurant, Burnley. nal behaviour order was Above and below, left - some of the food on offer and the bar of the restaurant that Davie was not allowed nod off.” ﬂavours of Brazil By AMY FARNWORTH [email protected]

A BRAZILIAN restaurant has opened in Burnley. Carnivoro is the brainchild of Burnley-born Tom Lord, and has taken-up residence in a for- mer town-centre landmark. The old central Post Office on Ham- merton Street has been trans- formed into a 4,000 square foot grill restaurant offering punt- ers 15 types of meat and a large selection of sides. Mr Lord said: “The man who owns the building was looking to do something with it so I sug- gested a restaurant as a joint side and the restaurant on the the style of eating in Manches- venture. other. ter. We want people to not only “We started work on it about “We’ve got a Brazilian style come and eat good food in a six months ago and opened on rodizio, where customers can good environment, but to come September 28.” choose as much as they want and have a drink too.” The restaurant is the newest MPU Leaderboard Billboard to eat, and we’ve got a bar with All the produce for Carniv- addition to the growing num- over 27 different gins, with live oro’s menu is locally sourced ber of eating establishments music every Friday and Satur- with Mr Lord using Riley’s in Burnley town centre and day night.” Butchers in Crawshawbooth. is bringing the Grade II listed Mr Lord who also runs Burn- The restaurant has created 30 Edwardian Post Office building ley’s Illuminati restaurant and jobs. The 29-year-old added: back to life. cocktail bar, said he’s spent a “It’s been a huge success so far. And in Carnivoro, Mr Lord lot of time and effort trying to I’d definitely recommend any- and his restaurant manager, create something different for one wanting to eat here to book Adam Foster, have created a 16x4 16x9 the town. in advance.” niche place to dine and a trendy He continued: “What we’ve Burnley Council leader, Coun- bar. Mr Lord said: “The grill is tried to do is to bring a little cillor Mark Townsend said: “I split into two, with a bar on one bit of the city to the town, like think it’s fantastic news.” Dimensions: 300 x 250 Dimensions: 728 x 90 Dimensions: 970 x 250 Town is ready to remember DARWEN’S commemoration of lead a walk from Heritage resident who died in the the 100th anniversary of the end Centre to Darwen Town Hall conflict). of the First World War will start before at 7pm a centenary The ceremony will end at at 6am on November 11 as a lone remembrance beacon is lit by 7.25pm after a prayer of peace piper plays ‘Battles Over’ and Cllr Roy Davies, Mayor of the and the singing of ‘A bide with Double Height: 300 x 600 File Formats: GIF, HTML5 File Formats: GIF, HTML5 other laments at the town’s town council. me’ led by Darwen Unity Choir heritage centre At 7.05pm the bells of St. and the presentation of a book At 6.40pm Gordon Smith will Peters Church will ring 1302 of honour produced by town take up his bagpipes again to times (once for each Darwen historian Tony Foster. File Formats: GIF, HTML5 Max File Size: 40KB Max File Size: 60KB Half Page Landscape Quarter Page Max File Size: 40KB / 60KB 160mm x 259mm 160mm x 114mm

localiq.co.uk Niche magazine publications. We publish three upmarket lifestyle magazine brands, each highly targeted and carefully crafted to resonate with affluent readerships.

Living magazines are This new luxury Prime is a market Living upmarket regional Uptown magazine showcases Prime specific magazine Monthly: 116 pages lifestyle magazines. Quarterly: 100 pages stunning generic Bi-Monthly: 68 pages aimed at people aged content which is 60+ who are wealthy 15k copies They celebrate the most 2.5k copies 8k copies compiled with the most retirees. interesting local homes WITH COMPLIMENTS OF NEWSQUEST discerning readers in CHESHIRE to covet and the finest Using targeted free mind. properties and estates CHESTER controlled distribution, to buy. They review the This A4 magazine has Prime has the content JULY 2018 COMPLIMENTARY best places to eat, sleep exceptional production and design of a THE and play and focus on values and is printed on nationally-published Golden MAIN sumptuous goods from a higher grade paper. title but with localised EVENT TOUCH Tracy Lavin on local, luxury retailers. advertising. Boutique D’Or - still on dazzling clients trend after 27 years and celebrity Editorial is based on guests We maximise response luxurious goods and Each edition features HOME Sweet GOALS for advertisers by venues across the UK. travel, celebrity success Luxury Cheshire The Mere’s head properties distributing Living interviews alongside pastry chef on for sale winning Dessert Distribution is of The Year through a highly health, lifestyle and SNEAKY pinpointed via mosaic PEAK targeted, controlled free culture features. Arley Hall and the rooms ﬁt for profiling, to ensure that Peaky Blinders distribution network; its delivered through Prime is published 6 where outlets are ROYAL SEAL OF APPROVAL The Duchess of Sussex makes her first visit to the letterboxes of the times a year. Chester with Queen Elizabeth – picture special handpicked for their top 5% of the wealthiest clientele and upmarket homes in any given brand values. geographical area.

localiq.co.uk Make your recruitment mission possible... Welcome to nw1jobs.com, your local recruitment solution for the North West. Reaching a combined print and digital audience of over 2 million* people per month, nw1jobs gives you unique access to both active and passive candidates in your area. Our strong local publishing network allows us to reach candidates other job boards can’t. With over 100 years experience working with local businesses, we understand your needs and can make your recruitment mission possible.

11 Print & Average 342k applications Visits Online

11 applications Over 342,000 visits Reach both active and on average per to nw1jobs.com.** passive jobseekers vacancy.* through our strong publishing network.*** Recruitment Advertising nw1jobs.com t: 0161 312 1535 e: [email protected] Source: *JICREG Online 2018 **Applications (internal metrics) August 2018. ***Omniture August 2018

localiq.co.uk 38% 38% of leaflets via door drop are kept for at least a few days and 13% are We provide a full service, working kept for a week or more. with our clients every step of the way. 59% Plan. Print & design. 59% of consumers said they visited a website to find out more after receiving a Getting your leaflets to Bringing your vision to door drop. your target audience life without the hassle of by targeting the dealing with more than Sales rates: people most likely to one company. % be interested in your 48 Rates start from £28 per 1000 but products and services. 48% of consumers either visited a shop, sent for are dependent on size & weight. information, or bought a Minimum Booking: 5,000 copies Delivery. Research. product having received a leaflet through their letterbox. We deliver your message Post campaign analysis Contact us: to your potential that can help you fine customers in their homes tune your next campaign. 92% t: 0845 1999 830 and online. We execute e: [email protected] targeted door drop and 92% of people read the door online campaigns via one drops delivered to their home. of our trusted partners or on our trusted websites. (Source: DMA) zoominleaflets.co.uk Get in touch. localiq.co.uk

For further information and how you can be involved with the Lancashire Telegraph contact us below: lancashiretelegraph.co.uk Digital Excellence Manager Marketing Solutions Account Manager

TODAY’S Max: 14c Mild, cloudy Tuesday, November 6, 2018 68p PROUDLY SERVING EAST LANCASHIRE SINCE 1886 WEATHER Min: 11c and dry Chris Cook Motors t: 07816 318914 Denise Shackleton e: [email protected] t: 01254 298215 TRUSTED NEWS READ BY 79,728 EVERY DAY (PRINT & ONLINE)*P2 BYGONES Eight-page supplement n INSIDE LT lancashiretelegraph.co.uk e: [email protected] HUNDREDS SAY FAREWELL TO TAZ CATHEDRAL PACKED FOR DAD’S FUNERAL n 4-5 Sales Manager Mark Fry Digital Advertising Consultant t: 01254 298326 Tina Hoyle e: [email protected] t: 01204 537212 e: [email protected] STORY Sales Manager - Classified PAGE 2 WORKERS HIT By Amy Farnworth Louise Doyle Recruitment Fears that metals ﬁrm t: 01925 596256 nw1jobs.com BY LOCK-OUT has folded e: [email protected] t: 0161 312 1535 e: [email protected]