About Children of Bellevue Our Children

2014 Sponsorship Kit

For More Information, Contact: Jean Folsom, Director of Development [email protected] (212) 562-4130 Ron Longe, Publicity Committee Chair [email protected] (917) 312-5571

Children of Bellevue, Inc. 462 First Avenue, ME-15 New York, NY 10016 www.childrenofbellevue.org (212) 562-4130

Because Children Need More Than Medicine to Thrive

Children of Bellevue, Inc. is a 501(c) 3 non-profit organization, Federal ID# 13-1679615 About Toast to the Children

Date: Tuesday April 29, 2014 7:30 – 10PM (VIP’s at 6:30)

Where: riverpark at The Alexandria Center 450 East 29th Street

What: A Wine and Food Tasting with Silent Auction benefiting Children of Bellevue

Host: Tom Colicchio, “Top Chef”, Event Founder, Colicchio & Sons, Craft Restaurants

Honorees: Children’s Literacy Honoree: Jerry Pinkney Caldecott Award Winning Author

Culinary Honoree: José Andrés, Celebrity chef and owner of restaurants in Washington DC, Beverly Hills, Las Vegas, South Beach and Dorado

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] 2 Toast to the Children Previous Food Sponsors:

Barbuto Blue Smoke Colicchio & Sons craft craftbar Fairway Market Frankies 457 Spuntino Hearth The Hurricane Club Jacques Torres Chocolate Kin Shop Lincoln Ristorante North End Grill Pearl Oyster Bar Public Restaurant Rappahannock River Oysters Riverpark Saxon + Parole ’wichcraft

& DRINK Previous Beverage Sponsors

Angels’ Share Wines Bombay Sapphire ® Gin Cape Classics Fizzy Lizzy Frederick Wildman & Sons, Ltd Hermann J Weimer Vineyard Jan D’Amore Wines Loosen Bros. USA Monika Caha Selections, Inc. Old Bridge Cellars (D’Arenburg) Slovenian Premium Wine - Tri Wines Inc. Union Beer Distributors Weygandt Selections Zyr Russian Vodka

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] 3 Four Sponsorship Levels to Meet Your Needs I. Corporate Sponsorship Opportunities

. 25 VIP level tickets, including admission to special VIP hour (6:30-7:30) . Champagne tasting during the VIP hour (6:30-7:30) . Turnkey social media content for Facebook and Twitter . Recognition on all event materials, including step-and-repeat and imprinted gift bags Children's . Major donor recognition in Children of Bellevue Newsletter & Annual Report Visionary . Logo and live link on Children of Bellevue website for one year $100,000 . Outside Back Cover color ad in the Gala journal . Option to add promotional item for commemorative gift bags . Mention in all press release materials . Public recognition from the podium . Personal photographs with Celebrity Guests . A special VIP gift bag and preferential check-in

. 20 VIP level tickets, including admission to special VIP hour (6:30-7:30) . Champagne tasting during the VIP hour (6:30-7:30) . Turnkey social media content for Facebook and Twitter . Recognition on all event materials, including step-and-repeat and imprinted gift bags Corporate . Donor recognition in Children of Bellevue Newsletter &Annual Report Children's . Logo and live link on Children of Bellevue website for one year Champion . Full-page color ad on inside back cover or inside front cover of Gala journal $50,000 . Option to add promotional item for commemorative gift bags . Mention in all press release materials . Public recognition from the podium . Personal photographs with Celebrity Guests . A special VIP gift bag and preferential check in

. 15 VIP level tickets, including admission to special VIP hour (6:30-7:30) . Champagne tasting during the VIP hour (6:30-7:30) Corporate . Turnkey social media content for Facebook and Twitter Children's . Recognition on all event materials, including step-and-repeat and imprinted gift bags Benefactor . Donor recognition in Children of Bellevue Newsletter &Annual Report $25,000 . Logo and live link from Children of Bellevue website for one year . Prominent positioning in the Gala journal, with a full-page color ad . Mention in all press release materials . Public recognition from the podium . A special VIP gift bag and preferential check in

. 12 VIP level tickets, including entrance to a special VIP hour (6:30-7:30) Corporate . Champagne tasting during the VIP hour (6:30-7:30) Children's . Donor recognition in Children of Bellevue Newsletter &Annual Report Believer . Full-page color ad in Gala journal $15,000 . Public recognition from the podium . A special VIP gift bag and preferential check in

Corporate . 10 VIP level tickets, including entrance to a special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Achiever . Full page color ad in Gala journal $10,000 . Donor recognition in Children of Bellevue Newsletter &Annual Report . A special VIP gift bag and preferential check in

Corporate . 5 VIP level tickets, including entrance to a special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Supporter . Alphabetical listing in Gala journal $7500 . Donor recognition in Children of Bellevue Newsletter &Annual Report . A special VIP gift bag and preferential check in

. Gold - Full Page Color Ad Only - $5000 Event . Silver – Half Page Color Ad Only - $2500 Journal . Full Page - Black and White Ad Only - $1000 Only . Half Page - Black and White Ad Only - $500

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] Four Sponsorship Levels to Meet Your Needs II. Individual Sponsorship Opportunities

Individual . 20 VIP level tickets, including admission to special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Champion . Name Listing in Event Journal $50,000

Individual . 15 VIP level tickets, including admission to special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Benefactor . Name Listing in Event Journal $25,000 Individual . 12 VIP level tickets, including admission to special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Believer . Name Listing in Event Journal $15,000

Individual . 10 VIP level tickets, including admission to special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Achiever . Name Listing in Event Journal $10,000

Individual . 5 VIP level tickets, including admission to special VIP hour (6:30-7:30) Children's . Champagne tasting during the VIP hour (6:30-7:30) Supporter . Name Listing in Event Journal $7,500 III. Media Sponsorship Opportunities Media and . Please contact Toast Publicity Co-Chair, Ron Longe at Press [email protected] to customize your media sponsorship IV. In-kind Donation Sponsorship Opportunities Donate . Please contact the Children of Bellevue Office to customize your Merchandise In-Kind sponsorship of Toast to the Children. 212-562-4130

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] Toast Ticket-Only Options . 2 VIP level tickets, including entrance to a special VIP hour (6:30-7:30) Friend’s . Champagne tasting during the VIP hour (6:30-7:30) Tickets . Alphabetical listing in Gala journal $1200 . Special VIP Gift Bags

VIP Tickets . Entry to the event 1 hour before general admission, (6:30) with full access to $500 the restaurants and wines being served per guest . Champagne tasting during the VIP hour (6:30-7:30) . A special VIP gift bag General Admission . Entry to event at 7:30 PM $300 . Gift Bag per guest

PLEASE NOTE: This year’s Event Journal will be available in electronic format only, enabling us to be environmentally conscious and devote more proceeds to the children. In addition to iPads at the event, the digital journal will be available as a .pdf on our website and a link can be emailed to you. A Win-Win Partnership Opportunity Your sponsorship of Toast to the Children will: Support a good cause while promoting your brand at our event Increase your exposure to a new market Entertain your clients and/or network at our event Work together to build awareness and raise money Visibly demonstrate values for taking care of underserved children Support the local community

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] Previous Celebrity Guests and Honorees

Josh Charles of the CBS drama “The Good Wife” (Master of Ceremonies), Jon Scieszka (Children’s Literacy Honoree), Tom Colicchio (Famed chef of Craft Restaurants), Joel Marcus (Corporate Honoree) and Jacques Pépin (Culinary Honoree).

Actress and Bellevue Volunteer, Uma Thurman, NBC’ s Today Show Host Al Roker and Tom Colicchio, and NBC’s Cat Greenleaf Jaclyn Levin, Senior Publishing Producer

Award-winning Chef, Restaurateur and Top Chef Contestant, Carla Hall, Food writer and television Cookbook Author Marcus Samuelsson and (Fan Favorite, Season 8) co-host of ABC personality, Gail Simmons Tom Colicchio, Founder and Host of Toast to Daytime’s lifestyle series, “The Chew” the Children, Chef/Restaurateur, and Bravo TV’s Top Chef Questions: Jean Folsom, Director of Development 8 212-562-4130 [email protected] Previous Media Coverage

.Media Coverage .Members of the Press

.La Cucina Italiana, Ad, April Issue .Bill Cunningham, The New York Times .Food & Wine, Event Listing, April Issue .Sarah Maslin Nir, The Nocturnalist, The New York .MSNBC.com, Feature, March 30 Times .Mouthfulsfood.com, Forum, March 30 .Dana Cowin, Editor-in-Chief, Food & Wine .LocalWineEvents, Event Listing, March 30 .Christina Grdovic, Publisher, Food & Wine .Food & Wine.com, Calendar of Events, April 6 .Michael Wilson, Editor-in-chief, La Cucina Italiana .NearSayNY.com, Event Listing, April 7 .Mindy Fox, Food Editor La Cucina Italiana .The Fabulous Foodie, Event Listing & Toast .Adam Roberts, Amateur Gourmet Coverage, April 7 .Allison Adato, People Magazine .Strong Buzz, Calendar Listing, April 9 .Lauren Gould, Martha Stewart Living Radio .Eater.com, Calendar Feature, April 9 .Ed Levine, Serious Eats .All Top Chef, Calendar, April 9 .Andrea Branchini, The Fabulous Foodie .This Girl Can Eat, Event listing, April 15 .Megan Murphy, This Girl Can Eat .The New York Times, Food Calendar, April 18 .Time Out New York, Food Calendar, April 19 .Josh Beckerman, NYCFoodie (magician) .MarcusSamuelsson.com, Feature, April 19 .The Skinny Pig, Calendar and Event Coverage, April .Grub Street New York, Calendar Listing, April .Crush New York, Event Coverage, April .Tasting Table, Ad/Event listing, April .EatItalianTV.com, Video, April 29 .YouTube.com, Video, April 29 .Examiner.com, Video, April 29 .Food Republic, Pre and Post Event Coverage, April 30 .Cass World, Social Calendar and Post Even .Tom’s Journal, Write-up and Video, May 3 .NearSayNY.com, Event Listing, March 2013 .The Fabulous Foodie, Event Listing & Toast Coverage, March 2013 (plus coverage of the event) .Strong Buzz, Calendar Listing, March 2013 .Eater.com, Calendar Feature, March 26 .NYCFoodie, Listing, March 2013 (plus coverage of event) .This Girl Can Eat, Event listing, March 2013 (plus coverage of the event)

Questions: Jean Folsom, Director of Development 9 212-562-4130 [email protected] About Children of Bellevue Our Children

. More than 25,000 children each year in our outpatient clinic, for a Volume total of 96,000 patient visits. In addition to well-child check-ups, we care for children with chronic conditions such as asthma, diabetes, and sickle-cell disease.

. 68 percent Hispanic Demographics . 16 percent Asian (12 percent South Asian, four percent Chinese) . 15 percent African/African-American (non-Hispanic) . 1 percent non-Hispanic White

Poverty . 65% Medicaid (20% managed care) . 15% Child Health Plus (lowest fee scale) Level . 18% uninsured

Our Mission to initiate, fund and develop special programs and to act as an advocate for children and their families within Bellevue Hospital (BHC). Our programs: . help ease fear, pain, and other difficult aspects of hospitalization . help abused or neglected children cope, recover and heal . advance language and social development among children at risk of delay . nurture children and teens hospitalized for psychiatric reasons . provide early evaluation and intervention for children with delays

Questions: Jean Folsom, Director of Development 212-562-4130 [email protected] 10 Signature Programs Because Children Need More Than Medicine to Thrive

One of the greatest gifts we can give a child is a love of reading, and it is never too early to begin. Reach Out and Read makes books and parent Reach Out & counseling a routine part of pediatric care, starting at a baby’s six month check-up! Reach Out and Read encourages reading aloud as a regular, joyful Read home activity that can improve language development, parent child interactions and school success.

The American Academy of Pediatrics calls Child Life services an essential component of pediatric care. Child life specialists provide emotional Child Life and support for families, and encourage development of children and Development adolescents facing a broad range of challenging experiences, particularly those related to health care and hospitalization.

The Frances L. Loeb Center provides comprehensive medical and Child Protection psychosocial intervention to child victims of abuse and neglect and their families in a safe haven with special interview rooms where a child can be and interviewed be a trained expert while people from other agencies observe Development through one-way glass. This prevents a child from reliving an ordeal more times than necessary.

The Child and Adolescent Psychiatry Unit is a temporary home where Child and 3-18 year-olds find structure, routines and activities that promote Adolescent behavioral, emotional and cognitive growth. These opportunities to have positive, corrective emotional experiences prevent regression Psychiatry and self-destructive behavior.

Video Children from poor homes are at the greatest risk for entering school without the foundation necessary to succeed. VIP videotapes parents Interaction and children engaging in play. A developmental specialist reviews the Project tapes with the parents to improve cognitive, language and social development. Results prove a 3 to 6 month advancement in ability to learn and socialize.

Autism & 1 in 88 children is estimated to have an autism spectrum disorder Developmental (ASD), and other of developmental disabilities that cause significant social, communication and behavioral challenges. Our program Behavioral works intensively with parents and the educational system to Pediatrics optimize outcomes for children, while engaging in research that will Fellowship lead to better diagnosis and treatment. 11 Toast to the Children Tuesday April 29, 2014 7:30 – 10PM (VIP’s at 6:30)

riverpark at The Alexandria Center 450 East 29th Street New York, NY 10016

For More Info: www.childrenofbellevue.org Or call Jean Folsom, Director of Development: 212-562-4130