sep. 11, 1978 Television's golden producers: Growing up rich in Hollywood

BroadcastingThe newsweekly of broadcasting and allied arts Our 47th Year 1978

rAOFNifyGSIDE COL__ LIBRARY SIOUX CITY, IOWA 51 ;ùrF

matzo 30, 1 sMOTET: May 3-May motto s sank 19 pte am Event (Sun.) lç Bank 16. Big IOP i) 26 News (Sun: EyeEyewitness Family 1! Wed:10PM) 27 Prairie House on the 2. Eyewitness News Little M 26 News (Mon:1OP) MA'SH 3. Eyewitness 2` lOPM) Enough News (Tti' 20. Eight is 4. Eyewitness lles:10PM) 2' News ( 21. Lou Grant 5. Eyewitness 2 Family All In The Love Boat 22. 6. l07M) News (Fr1: Barnaby Jones 7. Eyew mess Hutch Miller Stars'ay and Barney and Shirley Carter Country 9. Laverne lOPM) Movie Sat: NBC Monday Night Eyewitness

Three's Company 60 Minutes Angels 13. Charlie's Fantasy Island Happy Days

kn A divisiörï `o tibbard Broadcasting rc` For more information call .KSTP TV's Jim Blake, General Sales Manager at 612 645 -2724, or your o árost Petry office. ; It stands apart.

Television took a giant step forward when it introduced Norman Lear's "All in the Family" to a national prime -time audience on January 12, 1971. Viewers had seen nothing like it before. Yet within 4 months, this newcomer was the Number One show and a triple Emmy winner. For the next 5 years, `All in the Family" dominated television as the perennial Number One show. Audience shares soared as high as 54% for the season. Shares of total women and 18-49 women viewers went even higher. Through 1977-78, when `All in the Family" was again CBS's highest ranked show, the series has never been defeated as a season winner in its various time periods.

Source: NTI AA /Shares, January-April 1971; September -April 1972 -78. NAC AA estimates based on Nielsen weeks falling within these dates. All audience data are estimates subject to qualifications available upon request. Broadcasting Sert. 11, 1978

Its 7-year averages for rating and share stand an amazing 13 and 20 points higher than the closest competition! Recognized by a Peabody, 13 Emmys and a total of 37 awards for excellence, `All in the Family" now enters syndication in a class by itself. The 207 half hours that will start on local stations in Fall 1979 are likely to be, someday, television's longest running series. Tandem Productions' 'All in the IF YOUR OPERATION ABILITY, BUT YOUR EGO FRILLS THEN WE'VE

rr ,; yv' REQUIRES PROGRAMMING AND BUDGET DON'T REQUIRE COT ESP FOR YOU

'BOTTOM LINE" BROADCASTER'S PRICE $124.61 PER WEEK* PUTS OUR ESP -1 DEEP MEMORY FULL ABILITY SYSTEM TO WORK IN YOUR STATION

INTRODUCING THE NEW ESP -1 =ROM SMC, the innovator in Broadcast 6udio Control. Sometimes a picture is North a thousand words, but a few words are n order about the system pictured here. We call it a 'standard system,' because this unit has basic components that everyone needs in a system, when they use a music format service. Anything else just increases the programming capacity, but SEE US AT NRBA -SAN FRANCISCO not its operating capability. BOOTHS: 133 -135 SEPTEMBER 17 -20 ESP can mean whatever you want it to. We like Extremely Simple Programming. Simple doesn't mean dumb!! The ESP is a modern microprocessor controller with a deep 4,000 event memory, plus subroutines. The only simple thing about it is the ease of I want to know more about ESP. Send more service and the lack of knobs, buttons, information. gizmos and complex video terminals. Name Station The ESP happens to be the lowest Address priced programmer of its ability on the market. City State Zip Does the ESP system shown here really Telephone cost just $ 124.61 per week? You bet, and that's complete. No additions, add -ups, source cards, interfaces or hidden functional requirements. Too cheap? It won't run your busy AM or FM, you say. Well, make us prove our words. Send in the coupon today or call SMC.

SONO -MAG CORPORATION 1005 W. Washington Street

'Priced based on typical financing rates after a 10% down payment, for 60 months. Bloomington, Illinois 61701/309- 829-6373 Roc

:r' What a performer! He got a at the end of August. His 36% average share for July overwhelmed all his opposition. The Rockford Files has been nominated for an Emmy as the "best series," James Garner as "best actor," again. He won it in 1977. So get Rockford and watch your ratings rocket. Available Fall 1979. Source: NTI July, August 25. Subject to survey limitations Broadcasting Sep 11 The Week in Brief

SHOOT -OUT AT THE REWRITE CORRAL The big guns are all out in Washington this week as Van Deerlin holds hearings on the broadcast portion of the Communications Act of 1978. PAGE 28.

BACK TO 'ROOTS' Reruns of TV's all -time biggest entertainment do it again for ABC -TV, giving it added momentum going into the new- season premieres. PAGE 29.

BACK To SCHOOL The FCC is back at its collective desk, facing a year of policy matters that may mean major changes in broadcast regulation. PAGE 29.

THAT'S ENTERTAINMENT NBC opts for a management structure already adopted by the other two networks and New wave. Collectively and fancifully known as the John creates NBC Entertainment, a division headed by Charles Walters Group are (I -r) Ed Weinberger, James L. Brooks, Mike Weinblatt. PAGE 31. David Davis and Stan Daniels, a creative conglomerate that's pro- ducing ABC's new and highly touted Taxi series for the fall WALD's BACK Former NBC News chief returns to season and a prime example of the changed facts of Hollywood life: It's a -town network TV as aide to ABC's Roone Arledge. PAGE 32. boom economy and the wildcatters are trying to strike it rich. PAGE 56.

WHO'S MINDING THE STORE? The CPB board meets this week, maybe to choose a new president -which isn't the only executive the public broadcasting organization, government department files. Another petitioner applies riddled with resignations, needs. PAGE 32. for frequency of a challenged FM and wants the question resolved in oral argument. PAGE 44. THE BRIGHT SIDE CBS's prime time fortunes may have declined, but its accountants are happy, stock analysts STRIKE BENEFITS New Yorkers are missing their are told. PAGE 33. newspapers, but broadcasters are finding happiness with their increased business. PAGE 51. TEMPEST IN A FISHBOWL A citizen group says that TV stations in the Washington market, which count among CONFIDENCE LAG Arbitron's radio advisory council their audiences members of the FCC, aren't living up to worries about control over sampling of unlisted phones. It children's TV guidelines. PAGE 33. votes not to endorse firm's expanded sample frame. PAGE 54. THUMBS DOWN Broadcasters gang up at the FCC on COM and Geller proposals for replacing the fairness SERIOUS CLOWNING NBC -TV uses a light touch in a doctrine. PAGE 38. closed- circuit presentation to affiliates, but it contains a factual message on the network's program development FOCUS ON NRBA The National Radio Broadcasters plans. PAGE 62. Association expects a record attendance of more than 1,600 at its San Francisco convention next week. Rewrite ROOM FOR CHANGE In his more than 30 years on the is expected to be the talk of the town. PAGE 40. Washington scene, R. Russell Eagan has been known as a conservative. But the new president of the Federal DIFFERENT TACK LI New wrinkles turn up in petitions to Communications Bar Association is ready to accept deny against stations in D.C. -Maryland -Virginia. A local change when its importance is clear. PAGE 89.

Index to departments Changing Hands 41 Fates & Fortunes 72 Playlist 68 Closed Circuit 9 For the Record 76 Profile 89 Datebook 18 Media 38 Programing 56 Broadcast Advertising... 51 Editorials 90 Monday Memo 26 Stock Index 87 Business Briefly 12 Equip & Engineering 64 Open Mike 25 Top of the Week.. 28

Bmadcasling is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W Washington. D.C. 20036. Second-class postage paid at Washington, D.C. and additional offices. Single issue S 1.50 except special issues S2.50. Subscriptions. U S. and possessions' one year 535, two years 565. three years S90. Canadian and other international subscriptions add S12 per year. U.S. and possessions add 5140 yearly for special delivery, S90 for first class. Subscriber's Occupation required. Annually. Broadcasting Yearbook 537.50. Cable Sourcebook S20. Across the Dial-Around the Channels 52.25 (by mad. prepaid only, S3). ONO says UNITED STATES POST OFFICE O Yes to

WGAL-TV WGAL -TV enjoys enthusiastic acceptance not only in the Lebanon County community of Ono, but also in hundreds of other Pennsylvania cities and towns in the prosperous 9-county DMA of some 1,200,000 persons. This rewarding reception is due to a combination of excellent programs and strong coverage consistently delivered to all segments of the market area. In your media buying, contrast WGAL -TV depth and reach with the partial cover- !ABANO HARRISBURG age provided by other stations in the market. WGAL -TV is your obvious choice for outstanding LANCASTER superiority in area -wide coverage and sales. . -, YORK Source: Nielsen 1977 County Coverage Report 0M1311.0t o -M _~ Represented by 1:..._ THE

1 MEEKER COMPANY, I NC. WG A LT V 1 STEINMAN TV STATION LANCASTER -HARRISBURG -YORK- LEBANON, PA.

Providence, R.I. -New Bedford -Fall River, Mass. ClosedECircuit, Insider report: behind the scene, before the fact

got nowhere. NAB, miffed because much he will ask is secret, but discussions What FCC will say National Radio Broadcasters Association at NAB have centered on figure of $2.5 FCC Chairman Charles D. Ferris is also was given 15 minutes, pointed out it million from each network, to be spread expected to tell House Communications had five times as many members as NRBA over period of, say, three to five years. Subcommittee today that he supports and talked for both TV and radio. House NAB officials hope to have announcement deregulation of broadcast and cable Communications Subcommittee staff said of final plan by late October. television industries, but not by act of NAB side would be pieced out by Congress. In testimony on proposed appearances of networks. Double load rewrite Communications of Act (H.R. TV networks are said to be taking wary 13015), Mr. Ferris will say that, although approach to 1984 summer Olympics, Congress should provide standards and Moves at ABC set which seem headed for Los Angeles. goals, commission should be power With growing success in affiliation given When games are held abroad, host country to set pace upgradings as well as in ratings and sales, of deregulation. He is said takes responsibility for basic broadcast to feel that pace would depend on ABC -TV Network President James E. amount feeds for countries around world, covering of service in particular Duffy has devised organizational changes markets and on with its government -run system. But in development of competing services that that are expected to be considered by ABC U.S., which has no government system, would permit shift from government to board of directors today (Sept. I I ). Part of whoever holds U.S. TV rights is expected marketplace regulation. Major -market what one source called "setting up for the to provide full world coverage as well as its radio, he feels, is ripe for deregulation. future," changes are said to include: James own. ABC -TV, which has rights to 1980 What's more, he would keep public T. Shaw, head of network sales, to become winter Olympics at Lake Placid, N.Y., is interest standard -dropped in rewrite assistant to ABC Television President - setting up two units: one to cover but would flesh it out with definition. Frederick S. Pierce (who's been without everything in full, for distribution to other As for other commissioners, Abbott assistant since. Anthony Thomopoùlos countries, and one to supply ABC's own Washburn would retain present regulatory became president of ABC Entertainment domestic coverage. system pretty much as is. Robert E. Lee last February); H. Weller (Jake) Keever to is This double duty adds significantly to believed critical of rewrite, while Joseph move up into top sales post, and George personnel and equipment requirements Fogarty is expected to take line similar to Newi, daytime sales vice president, to - and to overtime pay. ABC sources say it chairman's, and Margita White opposes become general manager of network. won't double production costs but will proposals for "cross- subsidization" of There was also indication of changes to be increase them "substantially. ;' Though public broadcasting by commercial made in station relations department. they won't put dollar figure on extras, it's broadcasters, new limits on ownership and pointed out that $50 million of NBC -TV's lack of recognition of cable television as Getting it on paper outlay for 1980 Moscow competitive interstate communications $85- million Members of Carnegie Commission on grimes will go essentially to help pay for service. Commissioner Tyrone Brown is this week already on record against rewrites Future of Public Broadcasting host -country coverage. Those, however, will be mailed several- hundred -page draft games and much harder to abandonment of public interest standard are summer of "options" and "ideas" that will cover, which is why network sources are (BROADCASTING, July 24). eventually be tailored into report due next wary about 1984 summer games anywhere January. After months of public hearings in U.S. At Lake Placid there'll be about 10 Quello's bill and staff research, commissioners events involving 35 countries; summer privately began wading through issues in 1984 is expected to have 22 events and Never one to hide, FCC Commissioner July. Upcoming are two crucial -and 121 countries. James H. Quello will tell House closed -meetings: Sept. 21 -22 in Lenox, Communications Subcommittee where he Mass., and Oct. 22 -23 in White Plains, Clouded futures stands on most controversial broadcast N.Y. provisions of Van Deerlin -Frey rewrite of Upcoming congressional elections may Communications Act in testimony this have some effect on Communications Act week. He would amend H.R. 13015 to Passing hat rewrite by disrupting House provide for modest spectrum fees (5% of Creation of charitable trust fund by Communications Subcommittee gross income for TV stations; 2% for AM National Association of Broadcasters for membership. Attention of broadcasters in and FM) with licenses revocable only for investment in new ,-tinority broadcast Washington focuses on re- election race of willful law infractions. enterprises has been slowed by summer active subcommitte member Timothy But this would happen in free vacations and negotiations with networks. Wirth (D- Colo. ), who is fighting for marketplace, comparable to First Latter hold key to project, aim of which is political life in Denver. His opponent, Amendment protection given newspapers. to double minority ownership of broadcast conservative Republican Ed Scott, former There would be no intrusion in stations in three years. To do that, NAB TV children's show host and radio station programing or format changes; no strike officials estimate, there will have to be owner there, came close to unseating Mr. applications. But there would be open enough cash in trust fund to leverage $75 Wirth last time, and has been campaigning season for applications by qualified parties million worth of broadcast property with for two years. Mr. Wirth is getting help for new stations in any service where banks. outside state. Fund raiser is scheduled in spectrum space is available. Donald Thurston, NAB joint board New York late this month, for instance, chairman and shepherd of whole project, some invitations for which have gone out has met with heads of all three radio -TV over signature of William Bresnan of Equal time networks and gotten support in principle Teleprompter cable corporation. National Association of Broadcasters from all. Next step will be for him to Another race too close to call at this complained last week when allotted only submit written memorandum detailing point is that of subcommittee Democrat 15 minutes for testimony at hearings this fund's organization, along with specific Thomas token (Ohio), whose attention to week on Communications Act rewrite, but request for donation from each. How rewrite to date has been spotty.

Broadcasting Sep 11 1978 9 ;::;`

F{- , l', w-- `0 ; FLANAGAN

"A station has to have its own "You have to give people the tools her that at each desk there was a guts." to work with. typewriter and people sitting there Alvin G. Flanagan, President of the "Some management consultants typing like mad at 3:30 in the after- Broadcast Division of Combined say it all begins at the manager's desk. noon in order to be ready by news Communications Corp., offers a few Yes, but the proper manager has to time. I pointed out that not only thoughts on local programming. let go of a certain amount of his or could they talk, they could write. "A station has to operate with her power -pass it out so that those "If you have the people and they pride. That's the only way to be a suc- people who mn the news, engineer- have the tools they need, and the pride cess with the audience and a success ing, financial and programming de- and guts it takes, the rest is just plain for the stockholders. Pride comes partments have their responsibilities. hard work- to produce the news and from substantive programming -and So they can say, 'This is mine and I am information programs that give you the most important function of a sta- proud of what I have been able to do localism'- a reputation for being a real tion is the local news and information with it: part of your own community." programs you present. Those are "Where will our new talent come Telek offers additional insight into cur- the programs that give you 'localism' from? Well -I talk with college stu- rent activities, trends and people involved - involvement, understanding and dents quite often. I ask them, 'Can in television production. Ifyou wish to be reportage of what's going on right you do anything with your hands? Can added to our Telek mailing list, write us: where you live. you set the lens on a camera? Can Eastman Kodak Company, Dept. 640, "I think it all starts with an attitude. you edit film; can you produce film? Rochester, New York 14650. A station has to have its own guts be- Can you sit at a typewriter and write a EASTMAN KODAK COMPANY fore it can be good on the outside or story? Can you take shorthand when AflANG, 404 /351 -6510 CHICAGO, 312/654 -5300 good for the audience. If you can you go down to the mayor's office to DALLAS, 214/351.3221 achieve a happy, working relationship find what his are HOLLYWOOD: 213/464 -6131 out thoughts on NEW YORIL 212/262 -7100 with the people within the station, taxes and other things? Can you really ROCHESTER, 716/254-1300 SAN FRANCISCO, 415/7764055 those who take pride and enjoy com- do anything with your hands ?' Be- WASH., D.C., 202/5549300 ing to work every day, then you have cause unless you can, there really isn't °Eastman Kodak Company, 1978 accomplished the first step. You have anything you can do. You have to be to have good surroundings. You an artisan in addition to being well have to have good equipment -good educated. It doesn't help much to say cameras, good tape machines -and you can communicate with people. all within a well -designed, functional Practically everyone in the world can building. talk. The other day I showed a girl the nine editing benches and I showed her the technicians and photogra- phers processing film and I showed

Kodak... Official photographic consultant to the 1980 Olympic Winter Games." BusinessEBriefly

Anderson - Little Clothing subject of two -week radio drive beginning Radio only manufacturer and retailer will begin radio in mid -September. Campbell -Ewald, campaign in late October for two weeks Detroit, is aiming to place spots in more Beecham 2nd Debut, facial in Northeast region. Cabot Advertising, than 50 markets. Target: men, 25 -54. moisturizer, will be highlighted on radio in Boston, is slotting commercials on more early October for six weeks. Shaller than 20 stations. Target: adults and men, American Hardware Hardware supply Rubin, New York, is placing spots in four 25 -49. company prepares three -week TV buy major markets. Target: adult women. beginning in early October. Ketchum, Parker Brothers Game division of MacLeod & Grove, Pittsburgh, will buy spots in 33 markets during fringe and Ronson Company will advertise its line General Mills plans four -week radio push prime time. Target: adults, 25 -54. of lighters, with actor Jose Ferrer as for its Boggle game. Humphrey, Browning spokesman, via radio campaign & MacDougall, Boston, will place spots in beginning in late November for four 15 markets including Atlanta, Detroit, Los Norelco Appliance division of North weeks. Norman, Craig & Kummel, New Angeles and St. Louis. Target: adults, American Phillips Corp. arranges two - York, is scheduling spots in 46 markets in 25 -54. week TV campaign beginning in mid - early and evening drive time and on September. Chapman Communications, sports programs. Target: men, 21 to 49. Northeastern Wall Coverings New York, will handle spots in 50 markets Wallcoverings distributor launches three - during fringe time. Target: adults, 25 -54. New York /New England Apple week radio promotion beginning this Institute Institute places four -week week. Maslow, Gold & Rothschild, Boston, Team Central Retail electronics stores will spots in 16 markets radio drive starting in early October. arrange including places two -week TV push starting in mid - Philadelphia. Target: women, 25 -49. Singer Media, Boston, will seek spots in September. Grey, Minneapolis, will six markets including Boston and New arrange spots in five markets during York. Target: women, 35 -54. General Motors Chevrolet cars will be fringe, prime and news time. Target: men, 18 -34.

Bruce Foods Food products group Our"OUIET"programming slates one -week TV push for its yams starting in late October. Dilorio Wergeles, just made the biggest noise In the April -May New York, will schedule spots in 14 1978 Arbitron 95 markets during day and fringe time. in Phoenix Target: total women. Arbitron history.y ( "QUIET ") FM 95 achieved an 11.2 Metro Phoenix audience share for total persons 12 +,This represents the highest average quarter hour audience ever achieved General Electric Company sponsors by any Phoenix station in Arbitron history. General Electric's All Star Anniversary This also marks the fifth consecutive Arbitran in which KQYT Sept. 29 (9 -11 p.m. NYT) on ABC -TV. (formerly KRFM) has been the #1 radio station, AM or FM, in Phoenix - using "planned flow beautiful music" format tapes from Churchill Productions. This same remarkable tape format is now on WDOK in Cleveland and WCZY in Detroit. And it could be exactly what you need to capture your market. - TV only If you'd like to hear more about the Churchill format, contact Jim West in Dallas (214/387-9868) or Tom Churchill in Phoenix Winston o Tire manufacturer slates (602/264- 3331). Or visit our hospitality suite at the NRBA three -month TV flight starting in early

Convention in San Francisco . October. Needham, Harper & Steers, Los Angeles, will seek spots in five markets during fringe and sports time. Target: men, 18 -49.

sanaras aman Red Lobster Inns Division of General Mills focuses on its Red Lobster Inn restaurant chain in three -month TV buy starting in early October. D'Arcy- MacManus & Masius, St. Louis, will prepare spots in 100 markets during prime and fringe time. Target: men and women, 25 -54.

Chure iìff ' .' úctions 1130 E. Missouri, #800, Phoenix, Arizona 85014. (602) 264 -3331 Quaker Oats Company focuses on its Instant Grits in 11-week TV flight starting SOURCE. ARBITRON RADIO -PHOENIX. APR -MAY 78 6 A -MID. MON. -SUN AVG SHARE 124-METRO SURVEY AREA in early October. Bozell & Jacobs, Atlanta,

Broadcasting Sep 11 1978 12 r__AVERN SI PLEY The nationwide uperiority of "Laverne & Shirley" is astounding ... compared to the average situation comedy or the average regular primetime program it shows a tremendous advantage in all key demographics.

DOMINANCE ACROSS THE NATION! (Ratings %) HH W18 -49 W18 -34 M18 -49 M18 -34 TEENS KIDS LAVERNE & SHIRLEY 28.5 25.5 26.9 17.6 19.3 27.2 34.6 AVERAGE SITCOM 19.5 14.7 14.9 11.5 11.7 13.8 14.2 THE GIRLS' ADVANTAGE +46% +73% +81% +53% +65% +97% +144%

LAVERNE & SHIRLEY 28.5 25.5 26.9 17.6 19.3 27.2 34.6 AVERAGE PRIMETIME PROGRAM 18.3 13.8 13.5 11.9 11.6 11.3 10.7 THE GIRLS' ADVANTAGE +56% +85% +99% +48% +66% +141% +223%

Source: NTI NAD TOTAL U.S. AUDIENCE /February, May, November Average /February 1976 through May 1978

*

PARAMOUNT TELEVISION DOMESTIC SYNDICATION

* Gult' Western Company will place spots in 13 Southeastern spot TV flight scheduled to start in early markets during day, fringe and news time. October. Young & Rubicam, New York and Target: women, 25 -54. Los Angeles, is selecting stations in 31 markets, stressing prime -time positions. Anheuser Busch Brewery highlights Target: women, 18 -49. its Busch beer in 11 -week TV push beginning this month. Needham, Harper Lyons Restaurant group schedules & Steers, Chicago, will handle spots in 25 four -week TV push beginning in mid - markets during fringe and prime time. September. Bozell & Jacobs, Los Angeles, Target: total men. will buy spots in Los Angeles and Sacramento, Calif., during fringe and Tasty Baking Tastykake cakes and prime access time. Target: adults, 25 and pies get 10 -week TV promotion starting over. this month. Lewis & Gilman, Philadelphia, will seek spots in 11 markets during day, Pillsbury Food products group fringe and prime time. Target: women, highlights its Wheat Nuts product in four - 18 -49. week TV promotion beginning in late November. The Haworth Group, Edina, Pinkerton Tobacco Red Man and Red Minn., will buy spots in 35 markets during Horse chewing tobacco products will be fringe time. Target: total women. pushed on TV starting in late September for eight weeks Cunningham & Walsh, Hyponex Plant care division of Gillette New York, is selecting early and late plans four -week TV promotion beginning fringe periods in about 70 markets. this month. Hill, Holliday, Connors, Target: men, 18 -49. Cosmopulos, Boston, will select spots in 18 markets during day, prime and late Allen Alpo dog food plans seven -week fringe time. Target: women, 25 -49. Audio control TV campaign beginning this month. Weightman Advertising, Philadelphia, will State Farm Insurance group arranges as flexible as slot spots in 52 markets during fringe four -week TV promotion beginning late time. Target: women, 25 -54. this month. Needham, Harper & Steers, Chicago, will place spots in eight markets your format Krystal Fast foods group places during news and sports time. Target: total seven-week TV flight beginning this men. -at a price month. Cargill, Wilson & Acree, Atlanta, will schedule spots in 22 markets during Kinney Shoes TV effort for various prime and lage fringe time. Target: adults, lines of shoes will begin in early October you can afford. 18 -49. for four weeks. Sawdon & Bess, New York, is aiming for fringe periods in 35 markets. BPsic,a J.H. Filbert Margarine product will be Target: women, 18 to 34. emphasized in seven -week TV push starting in early October. W.B. Doner & Totinos O Frozen division of Pillsbury -the complete one Co., Baltimore, is seeking daytime slots in slates four -week TV drive beginning in 30 markets. Target: women, 18 -49. BASIC A programs and controls early October. Paragon Companies, your audio, using simple broadcast Minneapolis, will seek spots in 24 English -you can see your pro- Firestone Tire and rubber company markets during fringe time. Target: gramming, read it and understand begins six -week TV drive in mid - women, 25 -49. it on a CRT September. Sweeney & James, Cleveland, BASIC A functions a manual will pick spots in five markets during day, as Shasta Beverage group features its assist, as the full -time control sys- prime and late fringe time. Target: men, diet and regular soda in three TV tem, or a combination. 18 and over. -week flight beginning this week. Hoefer, BASIC A fits right in. Keep your Dieterich & Brown, San Francisco, is existing reel -to-reel decks, Insta- United California Bank Banking using spots in nine carts, Go-Carts, single -play units or institution prepares five -week TV markets during day carousels -just let BASIC A run promotion starting this month. Foote, and prime time. Target: men and women, the show. Update peripherals as Cone & Belding /Honig, Los Angeles, will 18 -49; children, 2 -11. you want, and expand as you grow. set spots in 11 markets during prime and BASIC A is the first really new fringe time. Target: men, 25 -54. Tobin Packing Meat products concept for control systems in manufacturer schedules three -week TV years -and the price is lower than K -Marto Discount store chain will flight for its First Prize franks beginning in many offering you less. We even launch two TV flights in October with early October. Weightman Advertising, install it FREE...and train your spots continuing through November in Philadelphia, will seek spots in nine people! Ask for the brochure. some markets and through December in markets during all dayparts. Target: others. Ross Roy, Detroit, is seeking slots women, 25 -49. in daytime and early and late fringe in 1GM more than 140 markets. Target: men and Kimball Piano and organ division A Division of NTI women, 21 to 54. starts three -week TV campaign in early 4041 Home Road Bellingham, WA 98225 November. Keller- Crescent, Evansville, 206 - 733 .4567 Clorox Crockery Fixins crock pot Ind., will buy spots in about 90 markets mixes will be centerpiece of four -week during all dayparts. Target: adults, 25 -54.

Broadcasting Sep I 1 1878 14 If yo u want more utility from a radio rating service... consider what Burke has to offer.

Burke Broadcast Research is a Monthly reports on which to Burke offers you an ex- wholly -owned subsidiary of base programming decisions. panded radio rating service Burke Marketing Research, Inc., Expanded demographic infor- based on the most advanced located in 33 U.S. cities. Now, mation to more precisely define techniques in the industry. You'll Burke Broadcast Research, your audience -includes income, receive a specific proposal - backed by the resources and education, occupation. no vague concepts -but experience of one of the Burke Information on your listeners' timely, dependable facts and International companies, intro- use of products and of retail figures to substantiate your vital duces a radio rating service stores. business decisions. offering broadcasters these Individual respondent informa- We will begin interviewing in benefits. tion to help you make unprece- 10 major markets in October dented use of audience research 1978; adding 10 more markets by undertaking analyses of audi- in January 1979. ence flow, customized geography, So don't wait... consider the media "mix;' and much more. additional benefits available to Specially designed questions you with this new and advanced at the conclusion of the standard radio rating service. Get on the telephone interview to assist in phone with your nearest Burke your programming decisions. Broadcast office today. Continuous measurement to avoid peculiarities caused by special events. 1 An affordable price. Visit us at the NRBA SUITE 1217 in the Hyatt Regency L -J

Burke Broadcast Research, Inc. Headquarters: 120 East 56th Street 625 N. Michigan Avenue 606 Wilshire Boulevard New York, New York 10022 Chicago, Illinois 60611 Santa Monica, California 90401 212/371 -6090 312/280 -9044 213/393 -0589 Network Primetime Series M The Paper Chase -CBS WE.B.- NBC

Syndication Dinah) That's Hollywood) The Cheap Show Dance Fever The National Enquirer Network Primetime Specials The Star Wars r Holiday Special - CBS Heroes of Rock 'n Roll -ABC

Sisters - NBC z'4

Network Movies forTelevision A Guide for the Married Woman-ABC

7-724 1

, The Nativity-ABC

rukeZll,PX.Mrt

1b78 by "Rventiolli Century-Fox 1.)111)(:orporaIbm. All Rights Rvsvrvi,(1. R' Datebook N

indicates new or revised listing Howard K. Smith, ABC News, and Jack Nelson, Los Southern Baptist Convention. The Interchurch Center, Angeles Times. National Press Club ballroom, Wash- 475 Riverside Drive, and the Kellogg Center of Colum- ington. bia University, New York City. Also this week Sept. 12 -14- Wescon /78 electronics show and con- Sept, 21- 22- Annual broadcast symposium of Sept. 10- 12- Louisiana Association of Broad- vention. Convention Center, Los Angeles. IEEE Broadcast Cable and Consumer Electronics casters fall convention. Royal hotel, Society. Washington hotel, Washington: Information: Sonesta New Sept. 13- National Association of Broadcasters Orleans. 15- Ogden Prestholdt, (202) 296 -2315. executive forum. Sheraton Convention Center, Reston, Sept. 10- 12- Western chapter convention of Na- Va. Sept. 22 -23- Common Carrier Association for tional Religious Telecommunications second annual multipoint dis- Broadcasters. Los Angeles Marriott Sept. 13-18-Michigan Association of Broadcasters hotel, Los Angeles. Information: Dr. tribution service seminar. Marriott Twin Bridges hotel, Elliott Cole, Box meeting. Hidden Valley, Mich. 100, Arroyo Annex. Pasadena, Calif. 91109. Washington. Information: Richard L. Vega, (301) Sept. 14- National Town Meeting featuring Lowell 728 -6697. Sept. 11 -14- Hearings on broadcast of chapter Thomas. Meeting is series of Thursday morning dis- Communications Act rewrite before House Com- Sept. 22 -24- Southwest area regional meeting, cussions of current topics under grant from Mobil. ' munications Subcommittee. Rayburn House American Women in Radio and Television. Fairmont Office Kennedy Center for the Performing Arts, building, Washington. Washington. hotel, New Orleans. Sept. 14 -17- Federal Communications Bar Associ- Sept. 11 -17- Philadelphia International Film Sept. 22- 24- American Radio Relay League's 24th ation's annual seminar. Homéstead, Hot Springs, Va. Festival and Exposition of International Association of national convention. Town and Country Convention Motion Pictures & Television Producers. Sheraton Sept. 15- Deadline for entries in 13th annual Gabriel Center, San Diego. Contact: San Diego County hotel, Philadelphia. Information: Larry Smallwood Jr., Awards competition, sponsored by UNDA -USA, Cath- Amateur Radio Council, PO. Box 82642, San Diego (215) 849 -2716. olic association for broadcasters and allied com- 92138. municators. Material initially aired in the prior Sept: 12- Opening Newsmaker Luncheon year to Sept. 22 -24 -Maine Association of Broadcasters of June 30, 1978, and which treats issues concerning Hollywood Radio and Television Society. Speakers meeting. Samoset Rockport, Me. human values will be eligible.. Information: J. Jerome will be B. Donald Grant, CBS Entertainment; Paul Lackamp, Gabriel Awards, Catholic Radio -TV Center, Sept. 23 -House Communications Subcommittee Klein, NBC Television, and Chloe Aaron, Public Broad- 1027 Superior Avenue, Room 630. Cleveland 44114; field hearing on Communications Act rewrite. U.S. casting Service. Beverly Wilshire hotel, Hollywood. (216) 579 -1633. Court of Appeals building. New Orleans. Sept. 12 -First Amendment rally, sponsored by Sept. 15- Deadline for comments on question Sept. 24 -28 -CBS Radio Affiliates board of direc- National Press Club, National Press Foundation, of whether FCC should reimburse expenses of outside tors meeting. Arizona Biltmore hotel, Phoenix. Society of Professional Journalists, Sigma Delta Chi, participants to enable a broader range views to Washington Press Club, Women in Communications, of be Sept. 24 -28- Southern Show of Southern Cable presented at FCC rulemaking proceedings (Docket Newspaper Guild and White House Correspondents Television Association. Marriott motor hotel, Atlanta. 78 -205). Replies are due Oct. 15. Association. Speakers will include Katherine Graham, Information: Otto Miller, SCTA, P.O. Box 465, Washington Post; A. M. Rosenthal, New York Times, Sept. 15- Pacific Pioneer Broadcasters luncheon to Tuscaloosa, Ala. 35401. present Carbon Mike Award to veteran radio -TV per- Sept, 25- 27- Council of Better Business Bureaus sonality Pat Buttram. Sportsmen's Lodge, Studio City, eighth national assembly. Theme will be "Advertising Calif. and the Public Interest:' Among speakers and partici- Sept. 15- Extended deadline for comments on pants will be Leonard Matthews, Young & Rubicam FCC proposed change of radio/TV station annual re- National; Alfred R. Schneider, ABC; Barton Cummings. port and EEO rules to include the handicapped Compton Advertising; Howard Bell. American Adver- (Docket 21474). Replies due Oct. 2. tising Federation; James C. Nelson, Hoefer, Dieterich & Brown; Charles Stuart, Bank of America; Karl Koss, Sept. Annual meeting of 15.18- Public Radio in General Electric; Ray D. Genette, Chevron USA; Archa Mid America. WHA(AM) Madison, Wis., will be host A. Knowlton, General Foods; William A. Dyer Jr., In- station. Wisconsin campus, Madison. dianapolis Newspapers; and Kenneth Schwartz, Opin- Sept. 17 -20- Broadcast Financial Management As- ion Research Corp. Allen Neuharth, Gannett Co., will sociation s 18th annual conference. Dunes hotel and be featured speaker. St. Francis hotel, San Francisco. country club, Las Vegas. Sept. 25 -29- Seventh International Broadcasting Sept. 17- 20- National Radio Broadcasters Associ- convention, sponsored by Electronic Engineering As- This 5KW Daytimer, with e ation annual cohvention. Hyatt Regency Embarcadero sociation, Institution of Electrical Engineers, Institute Fulltime hotel, San Francisco. of Electrical and Electronics Engineers, Institution of Application now Electronic and Radio Engineers, Royal Television pending FCC approval, is a Society and Society of Motion Picture and Television Also in September Engineers. Wembley Conference Center, London. suburban station in a Top Ten Sept. 18 -19 - National Association of Broadcasters Sept. 28- American Council for Better Broadcasts Market. The investor /owner seminar on directional antennas. Airport Holiday Inn, public conference, "TV Is a Member of Your prefers energy over broadcast- Cleveland. Family'United Seminary, Dayton, Ohio. Information: ACBB, 120 East Wilson Street, Madison, Wis. 53703. ing and wants out. $800,000 Sept. 18 -20 -First national conference of action line writers and broadcasters under sponsorship of Corn- Sept. 28 -28- CBS Radio Network Affiliates conven- puts you in position to present ing Glass Works. Esther Peterson, special assistant to tion. Arizona Biltmore hotel, Phoenix. the President for consumer affairs. will your message to over be keynote Sept. 27- 28- National Association of Broadcasters/ 2,500,000 speaker. Corning, N.Y. listeners. A great NABOB seminar for black stations owners. NAB head- opportunity Sept. 20- Season's first newsmaker luncheon of In- quarters, Washington. ternational Radio and Television Society with address for a savvy operator. Sept. 27 -30 -Fall meeting. Pennsylvania by FCC Chairman Charles Ferris. Waldorf Astoria Cable Television Association. Host Inn, Harrisburg. Terms Available. hotel, New York. Sept. 28 -29- Midwestern chapter convention of Na- Sept. 20-22 Radio Television News Directors As- - tional Religious Broadcasters. Hyatt Regency, In- sociation international conference. Atlanta Hilton. dianapolis. Information: Ken Hettinga, Box 212, Sur- Sept. 20 -22 -Fall meeting of Minnesota Broad. ing, Wis. 54174. casters Association. John Summers. National Associ- Sept. 29- National symposium on Teacher Guides to ation of Broadcasters executive vice president, and Television parent participation TV workshop project, Earl Stanley of Dow, Lohnes & Albertson will speak. sponsored by Holiday Inn, Bemidji, Minn. WRCTV Washington. FCC Commis- 111 414 sioner Abbott Washburn will be keynote speaker. +r. Sept, 21 -22- Consultation on "Communications L'Enfant Plaza hotel, Washington. and the Church;' sponsored by The Communications MEDIA BROKERS AND APPRAISERS Sept. 29- Society of Broadcast Engineers regional Commission, National Council of Churches. Speakers convention. Syracuse (N.Y.) Hilton Inn. Information: C.F. 6116 N. CENTRAL EXPRESSWAY SUITE 712 will include FCC Commissioner Abbott Washburn, Mulvey, WIXT(TV) Syracuse. DALLAS. TEXAS 75206 214'361 -8970 Representative Richard L. Ottinger (D -N.Y.) and Dr. Paul Stevens, Radio and Television Commission, Sept. 29-30-50th annual "Ruffian Reunion" to

Broadcasting Sep 11 1978 18 SOMETHING TALLER IS IN NORTH CAROLINA.

Ill . Ill III III1 III III 11111111 III 11 11111 Ili 11 11111 ' inlii 11 11111 11111111 11 11111 mammy 11 111' 1111111111111111 11 1 , 1M11111111111 111111111111111 M111111111111 M111111111111 011 111111111 M 111111111111 M 1 1111111111 111 1 111111111111 1 1111111111M 1111111111111 11111111111 111 11111111111 111 WRAL-TV'S NEW 2,000' WRAL -TV's Tall Tower, Raleigh, N.C. 2000' TALL TOWER. Our new 2000' tower near Raleigh, North Carolina, is taller than any building in the world. In fact, you'd have to stack the Washington Monument on top of the Sears'Ibwer in Chicago just to match its height. We put a lot into building the tallest broadcast tower on the East Coast. Like 4,160,000 pounds of steel.And 45,336 1,454' Sears Tower, Chicago, Ill. nuts, bolts and washers. The tower's special stroboscopic lighting system alone contains 5,512 separate pieces. The 2,080 tons of concrete used to support the tower are enough to lay a four -foot sidewalk nearly 4-1/2 miles long. If we laid our tower's component parts end to end they would stretch from Raleigh all the to way the Empire State Building in NewYork 1,350' T'in Towers, NewYork, N.Y. City. Needless to say, we wouldn't have put all this into our new tower unless a lot were going to come out of it. OUR NEW 2000' TOWER IS REACHING PEOPLE WHO'VE NEVER BEEN ABLE TO GET TV 5 BEFORE. By building a tower that's 900 feet taller than our old one, we can broadcast our signal a lot farther than before. Farther than any of our competitors in the 1,250' Empire State Building, NewYork, N.Y. Raleigh- Durham area. As far, in fact, as any TV station anywhere in America. Our new 2000' . tower has increased our geographic cover- age area by an average of 40%. Which \ means tens of thousands \ ROxbaro \ of people who lived // r.na.non oyrya a... too far away to get TV 5 can now receive a good WRA4iV vvrvu WPT.ry Ruzlinglan / \ ,=Dero -' `\ 2000' 1500' (Now) signal for the first time. / \ \ 1240' / And lots of people / ch/ lxln who live closer to Raleigh will be able to get a I earv Rmeign 1 good TV 5 picture for the first time. Because the :'n (.L.. I I rnuTOw., signal from our taller tower can penetrate those a : ava ta" i geographically hard -to-reach areaswhere poor 1 .s.a,\ smuwela. i 1 receptionwas a problem. \ I Golas,o lb put it another way, with our Tall lbwer Dìmn we've risen above the problems that stand in the way of TV j\...... a great picture on 5. rot ylRe,a Old optimum reception area for rabbit ears. New optimum reception area for rabbit ears. Old optimum reception area for any type of rooftop antenna. New optimum reception area for any type of rooftop antenna. msarw maw. Old optimum reception area for extended -range antenna. New optimum reception area for extended -range antenna. 1T,pQoeton Ellzabethtown (All towns on the map will get optimum reception with a new circularly. polarized antenna. / See back page.) Iii IH

IIIIl 11111111 11111 miltiem,44 Il 11 1 11 11 11 II 11111 III II II II 11111 7 Ii II II II 11111 rultur' v I! II II 11111 uluIlIllu II II II 11111 111111111111 liii 11 III 1111111111111111111 II II II P- 11111111111101 i! ii IF d i I P .111 1111111111111111 111111illini. lull AN Ii1111111111111 111P 0111 11111111111111111 II 11111111 jr 111111111111111 1411414411 .111111111 W111111111111 mama= .1111111111 111111111111111 11111111111 111111111111111 111111111111 11111111111111 111111111111 1111111111111 1111111111111 11111119111111 11111111111111 IifLIII.IUI A REVOLUTIONARY NEW TV SIGNAL IS GIVING OUR VIEWERS A BETTER PICTURE THAN THEY'VE EVER BEEN ABLE TO GET Broadcasting from the tall- wall, the circularly- est man -made structure east of BEFORE. polarized antennas are the Mississippi River is only half designed to receive our tall story. tage to our viewers who only the true signal From atop our 2000' tower must use outdoor and ignore the "ghost" we're broadcasting a revolu- antennas. signal spiraling in the tionary new TV signal called You see, it takes opposite direction. Circular Polarization. twice as much power to You might say our This new signal is stronger transmit our circular new signal will run than ordinary ones. Far more signals as it takes to circles around all others. penetrating. And so reliable transmit ordinary, NASA used it to beam back the horizontal ones.Which THE BEST TV SIGNAL first TV pictures from the moon. means our signal is IN AMERICA Ordinary TV signals are twice as strong as it "flat,'that is, horizontal to the used to be. TV 5 is the first station ground.Which means not Ordinary rooftop in the world to broad- much of the signal hits the antennas, however, cast a circularly- polar- antenna (fig. 1), especially aren't designed to pick ized signal froma 2000' indoor "whip" and rabbit ear up this extra signal tower. types.Which often means not strength. But a new What's more, we've much of a picture. circularly- polarized backed up our tower antenna, now being with the latest transmit manufactured will give ting equipment possible. roof top antenna users Our main transmitter, a better picture than our tower cables, even they ever believed our antenna are all possible. dual systems. Which This circularly means if one part of any polarized antenna will system fails, we stay on Fly. 1 Fag. 2 also virtually eliminate the air. We've even Our circularly polarized "ghosting" for viewers all over built our own power plant, so signal, on the other hand, our coverage area.. if the power company fails us, spirals through the air like a Because the circular we won't fail you. corkscrew, so much more of the signal reverses its spin when it In short, we've built the signal hits the portable bounces off a building or a most modern, most depend- antenna surface (fig. 2). able television transmitting The result is a much better facility in America, to give you picture.There are fewer ghosts. the best television picture in A lot less fussing to fine -tune THE America. indoor antennas. And less TV 5.With our new Tall change in reception patterns ONE lbwer, revolutionary signal, when someone walks by your and new transmitting facility, TV set. ONLY we've brought television recep- But Circular Polarization WRALTV RALEIGH tion a long way to serve you offers an even bigger advan- better.

Capitol Broadcasting Company. Inc. AJ. Fletcher. Chairman of the Board and Chief Executive Officer: James F Goodmon. President; Fred BarberVice President for Television: Wally Vdigt. Vice President for Radio: Lee Poole. Director of Engineering. 14,

THE PRECEDING ANNOUNCEMENT WAS MADE POSSIBLE BY KLINE IRON & STEEL.

We're honored to have manufacturer. And we're Because more and more been chosen to design and justifiably proud of the broadcasters are becoming build WRAL-TV's new 2000' new friendships we've aware that if you're going tall tower made at TV 5. sky-high, there's only one The result is not only a We've made a lot of way to go. monument to technology friends in broadcasting With Kline, of course. and craftsmanship, but over the years. And, in also a monument to the process, Kline has KLINE IRON &STEEL cooperation between become number one in tall P.O. Box 1013/Columbia, S.C. 29202 broadcaster and tower towers from coast to coast. Telephone 803-779-7080 celebrate WRUF(AM) Gainesville, Fla., 50th year. Uni- versity of Florida. Gainesville. Sept. 29 -Oct. 1 -West Central area regional meet- L 1uLOigata@ ing, American Women in Radio and Television. Hilton Major Plaza Inn, Kansas City. Mo. Sept. 17- 20- National Radio Broadcasters As- Feb. 4 -7, 1979 - Association of Independent Sept. 29 -Oct. 1- Massachusetts Broadcasters Asso- sociation annual convention. Hyatt Regency Em- Television Stations annual convention. Shoreham ciation convention. Speaker: Representative Edward J. barcadero hotel, San Francisco. Future conven- hotel, Washington. Markey (D- Mass.), member of Communications Sub- hotel, tions: Oct. 6 -8, 1979. Washington Hilton March 9 -14, 1979 National Association of committee; Marion Stephenson, vice president, NBC Washington; 1980, hotel, - Oct. 5 -8, Bonaventure Television Program Executives conference. MGM Radio; James Gabbert, president, National Radio Los Angeles; Sept. 20 -23, 1981, Marriott hotel. Grand hotel, Las Vegas Future conferences: Feb. Broadcasters Association. Sheraton Tara, Framingham, Chicago. 15 -20, 1980, Hilton, San Francisco: Feb. 13 -18, Mass. Sept. 17- 20- Broadcast Financial Management 1981, New Orleans. Sept. 29 -Oct. 1- Western area regional meeting, Association's 18th annual conference. Dunes hotel March 25 -28, 1979 National Association of American Women in Radio and Television. Huntley - and country club. Las Vegas. 1979 conference will Broadcasters annual convention. Dallas. Future Lodge. Big Sky, Mont. 16 Astoria, New York. be Sept. -19 at Waldorf conventions: New Orleans, March 30 -April 2. Sept. 30- Deadline for entries in Atomic Industrial Sept. 20 -22 -Radio Television News Directors 1980: Las Vegas, April 12.15. 1981; Dallas, April Forums Forum Awards for significant contributions by Association international conference. Atlanta 4 -7, 1982: Las Vegas. April 10 -13, 1983; Atlanta, news media to public understanding of atomic energy. Hilton hotel. 1979 conference will be at Caesar's March 18 -21, 1984; Las Vegas, April 7 -10, 1985; Information. entry forms: Mary Ellen Warren, AIE. 7101, Palace, Las Vegas; 1980 conference will be at Kansas City, Mo., April 13 -16, 1986; Atlanta. April Wisconsin Avenue, Washington 20014, or Myra Diplomat hotel, Hollywood -by- the -Sea, Fla. 5 -8, 1987. Shaughnessy, AIF 103 Park Avenue South, New York April 20 -26, 1979 -MIP -TV's 15th annual in- 10017. Sept. 25 -29- Seventh International Broadcast- ing convention, sponsored by Electronic ternational marketplace for producers and dis- Engineering Association, Institution of Electrical tributors of TV programing. Cannes, France. Engineers, Institute of Electrical and Electronics May 20 -23, 1979 - National Cable Television October Engineers, Institution of Electronic and Radio Association annual convention. Las Vegas. Future 00.1 -Deadline for entries, U.S. Television Commer- Engineers, Royal Television Society and Society of conventions: Dallas, April 13 -16. 1980; 1981 site cials Festival Information, entry forms: 1008 Bellwood Motion Picture and Television Engineers. to be selected; Washington, April 3 -6. 1982 (ten- Avenue, Bellwood, III. 60104; (312) 544-3361. Wembley Conference Center, London. tative). Oct. 28 -Nov. 2- National Association of Educa- May 27 -June 1, Montreux International Oct. 1 -3- Conference on "Instant Info: Survival Com- 1979- tion Broadcasters annual convention. Sheraton munications in a Changing World,- sponsored by In- Television Symposium and Technical Exhibit. Park ternational Association of Business Communicators hotel, Washington. Montreux, Switzerland. district 6. Jantzen Beach Thunderbird hotel, Portland, Oct. 29 -Nov. 3- Society of Motion Picture & June 5 -9, 1979 -American Women in Radio Ore. Information: Scott Guptill. 503 226 -8520. Television Engineers 120th technical conference and Television 28th annual convention. Atlanta and equipment exhibit. Americana hotel. New Hilton. Oct. 1- Pacific Northwest Cable Communications 3- York. Association convention. Outlaw Inn, Kalispell, Mont. June 6 -10, 1979 - Broadcast Promotion Asso- Nov. 13 -15- Television Bureau of Advertising ciation 24th annual seminar. Nashville. Oct. 2- Deadline for comments on FCC inquiry into annual meeting. Continental Plaza hotel. Chicago. fund -raising for educational broadcasting stations June 8 -13, 1979 -American Advertising Fed- (Docket 21136). Replies are due Nov. 1. Nov. 15- 18- National convention of Society of eration annual convention. Hyatt Regency hotel. Professional Journalists, Sigma Delta Chi. Hyatt Washington. Oct. 3 -5- Eighth annual conference of Western Edu House, Birmingham, Ala. cational Society for Telecommunications. Red Lion Inn. Sept. 24, 1979 -Start of World Administrative Nov. 25.29- Association of National Advertisers Radio Sacramento, Calif. Contact: Doree Steinmann, Con - Conference for U.S. and 152 other member sumnes River College, Sacramento 95823. annual convention. Camelback Inn, Scottsdale, nations of International Telecommunications Ariz. Union. Geneva. Oct. 3 -5 -Third annual conference on communica- tions satellites for public service users, sponsored by the Public Service Satellite Consortium. Washington Hilton. Polly Information: Rash, PSSC. 4040 Sorrento Oct. 11 - New England Cable Television Association Engineers. Howard Johnson motor lodge, Monroeville, Valley Boulevard, San Diego, 92121. fall meeting. Sheraton -Regal Inn, Hyannis, Mass. Pa. Oct. 4 Ohio Association of Broadcasters license - -5- Oct. 11.13- Indiana Association of Broadcasters Oct. 12- 15- Missouri Broadcasters Association fall renewal and fall workshop convention. Speakers will fall meeting. Brown Country Inn, Nashville, Ind. meeting. Ramada Inn. Columbia, Mo. include Representative Tom Luken (D -Ohio) and Jane Pauley of NBC -TV. Marriott East, Columbus, Ohio. Oct. 12- Network president's luncheon, sponsored Oct. 12- 15- Annual national meeting of Women In by Boston /New England chapter of National Academy Communications Inc. Among speakers: Jack Landau Oct. 4 -5 annual conference on satellite -Third of Television Arts and Sciences. Forum participants of Reporters Committee for Freedom of the Press; communications for public service users, sponsored will include James E. Duffy, ABC Television Network, Jane Trahey, author of "Jane Trahey on Women and by Public will Service Satellite Consortium. Speakers Lawrence Grossman, Public Broadcasting Service; Power;' and Nina Totenberg, legal affairs corre- include Secretary Interior Andrus; Henry of Cecil Robert M, NBC Television Network, and James H. spondent. National Public Radio. Detroit Plaza hotel. Geller, National Telecommunications and Information Rosenfield, CBS Television Network. Anthony's Pier 4 Administration; FCC Commissioner Joseph Fogarty Restaurant, Boston. Oct. 13 -15- Northeast arena regional meeting, and James Fellows, National Association of Educa- American Women in Radio and Television. Marriott/ tional Broadcasters. Washington Hilton hotel, Wash- Oct. 12-13 - National Association of Broadcasters Eastman Conferance Center, Rochester, N.Y. ington. fall conference. Boston Marriott. Oct. 14 -Radio Television News Directors Associ- Oct. 4 -6- National Association of Broadcasters Oct. 12- 13- Regional convention and equipment ation region 13 meeting. Sheraton hotel, Fre- television code board meeting. Harbor Town, Sea exhibit of Pittsburgh chapter, Society of Broadcast dericksburg, Va. Pines Plantation, Hilton Head Wand, S.C. Oct. 15 -North Carolina Association of Broad- Oct. 4- 8- Nevada Broadcasters Association annual casters meeting. Radisson Plaza hotel, Charlotte, N.C. convention. Hyatt -Tahoe, Lake Tahoe, Nev. Oct. 15- Deadline for entries for Martin R. Oct. 5 -Forum on the development and application of Gainsbrugh Awards for coverage of topics of econom- a marketing informatidh system, sponsored by Adver- L ic significance. Four categories: individual station pro- tising Research Foundation, Business Advertising Re- duction for radio, network or group owner production search Council. Headquarters of Cincinnati Inc. for radio, individual station production for TV, network Caption in "Business Briefly" depart- or group owner production for TV. Material must have Oct. 5 -6- Eastern chapter convention of National ment Aug. 28 (page 10) identified been broadcast between Sept. 1, 1977 and Aug. 31. Religious Broadcasters. Speakers will include former 1978. Entry forms: National Dividend Foundation Inc. FCC Chairman Richard Frank Boyle as president of Eastman Wiley and George Gallup. 100 East 17th Street, Riviera Beach, Fla. 33404: (305) Pinebrook Bible Conference Center, East Stroudsburg, Radio Inc. He is chairman of the 845 -6065. Pa. Information: NRB, Box 2254R, Morristown, N.J. board. Item said rep firm had signed 07960. Oct. 16- Deadline for comments on FCC proposal WBEN(AM) as client. It also signed WBEN- to expand the ascertainment primer for broadcast fall Oct. 8 -7- Florida Association of Broadcasters FM. renewal applicants to require licenses to contact all conference and management seminar. Tallahassee significant elements and institutions in communities, Hilton. even if not on primer's community leader Knight -Ridder's Newspapers first - checklist. Replies Nov. 15 (Docket, 78 -237). Oct. 6 -8- Southern area regional meeting, American quarter figures were mistakenly re- Women in Radio and Television. Royal Plaza, Lake Oct. 18- 17- Advertising Research Foundation an- Buena Vista, Fla. ported as six -month figures in Sept. 4 nual conference. Waldorf -Astoria, New Ydrk. "Week's Worth" (page 30). Correct Oct. 8 -9- Kentucky CATV Association fall conven- figures appear in this week's chart Oct. 16 -17- National Association of Broadcasters tion. Representative Lionel Van Deerlin (D- Calif.) will fall conference. Atlanta Omni hotel be banquet speaker. Hyatt Regency hotel. Lexington, (page 48). Ky. Oct. 16 -17- Southwest chapter convention of Na-

Broadcasting Sep 11 1978 24 tional Religious Broadcasters. Sheraton- Century of the Kentucky chapter of the Society of Broadcast hotel, Oklahoma City. Information: David Webber, PO. Engineers. Ramada Inn Bluegrass Center, Louisville, BROADCASTING PUBLICATIONS INC. Box 1144, Oklahoma City 73101. Ky. Sol Taishoff, chairman. Oct. 18 -19 -Texas Association of Broadcasters Oct. 25-27-Tennessee Association of Broadcasters Lawrence B. Taishoff, presacnl. Engineering (16 -17) and management (18 -19) con- annual convention. Hyatt Regency, Memphis. Edwin H. James, vice president. ference. Galleria Plaza, Houston. Lee Oct. 25-27-Fall convention. Kentucky Broadcasters Taishoff, secretary Irving C. Miller, treasurer. Oct. 17- Broadcast Town Meeting for public, spon- Association. Principal speaker: Senator Wendell Ford sored by National Association of Broadcasters. (D -Ky.). member of Communications Subcommittee. Charlotte, N.C. Hyatt Regency, Lexington. Broadcastingm Oct. 18 -19 -24th annual Broadcast clinic, coordi- Oct. 25- 27- National Broadcast Association for The newsweekly of broadcasting and allied arts nated by University of Wisconsin -Extension. Clinic will Community Affairs annual meeting. Copley Plaza include.discussions by FCC officials and displays by hotel, Boston. equipment manufacturers. Madison, Wis. Oct. 28- 27- National Association of Broadcasters TELEVISION. Oct. 19 National Association of Broadcasters fall conference. St. Francis hotel, San Francisco. -20- Executive and publication headquarters fall conference. Hyatt Regency hotel (downtown), Oct. 27- Mideast area regional meeting, Ameri- Broadcasting- Telecasting building Chicago. 29- can Women in Radio and Television. Sheraton -Park. 1735 DeSales Street, N.W., Washington. D.C. 20036. Oct. 20-22-East Central area regional meeting, Washington. Phone: 202 -638 -1022. American Women in Radio and Television. Water Oct. 27 Second annual National Student Sol Taishoff, editor Town Hyatt House, Chicago. -29- Broadcasters Convention, sponsored by WUMB and Lawrence B. Taishoff, publisher Oct. 22 -24 -Fall meeting of New York State Cable University of Massachusetts. Sheraton -Boston hotel. EDITORIAL Television Association. Kutcher's Country Club. Mon- Information: Nancy Aquinde, (617) 282 -2074. Edwin H. James, executive editor ticello, N.Y. Oct. 27 -29- Convention of San Francisco chapter of Donald West, managing editor Oct. 23- Deadline for comments on FCC inquiry Society of Broadcast Engineers. LeBaron hotel, San Rufus Crater (New York), chie) correspondent. into broadcasters' practices involving public service Jose, Calif. Leonard Zeidenberg, senior correspondent. announcements. Questions cover factual issues on J. Daniel Rudy, assistant to the managing editor. Oct. 29 -Nov. Society of Motion Picture & Televi- Frederick M. Fitzgerald, presentation of PSA's and roles PSA's could or should 3- senior editor sion Engineers convention. Americana hotel. New Randall Moskop, associate editor play (Docket 78 -251). Replies due Nov. 11. York. Mark K. Miller, assistant editor Oct. 23- Deadline for comments (Nov. 11 fdr Kira Greene, Robert W. Dardenne, stall writers. Oct. 30- 31- National Association of Broadcasters replies) in FCC's inquiry into whether specific require- James E. H. Burris, Ellen Liel -Wellins, Harry A. fall conference. Brown Palace hotel, Denver. ments should be imposed regarding airing of public Jessell, editorial assistants. Pat Vance, secretary to the service announcements (BC Doc. 78 -51). FCC, Wash- editor ington. November YEARBOOK D SOURCEBOOK Oct. 23 -24 -South Central regional technical con- John Mercurio, manager Nov. 1-Broadcast Town Meeting for public, spon- ference of the Society of Cable Television Engineers. Joseph A. Esser, assistant editor sored by National Association of Broadcasters radio Six other conferences will be held at other locations and TV boards, Duluth, Minn. around the country throughout 1978 and 1979. This ADVERTISING first meeting will concentrate on CATV construction. Nov. 1- Deadline for comments on FCC inquiry David Whitcombe, director of sales and marketing. Hilton Airport, Nashville. into children's television programing and advertising Winfield R. Levi, general salas manager (New York). practices (Docket 19142). Replies due Dec. 15. John Andre, manager -equipment and Oct. 23 Fourth International Conference on sales -25- engineering (Washington). Digital Satellite Communications, sponsored by In- Nov. 2 -3 -Oregon Association of Broadcasters fall David Berlyn. Eastern sales manager (New York). Red Lion. Portland. Ore. telsaS Teleglobe Canada, Canadian Society for Electri- conference. Jantzen Beach Bill Merritt, Western sales manager (Hollywood). cal Engineering and Canadian Region of the Institute Nov. 2- American Advertising Federation Peter V. O'Reilly. Southern sales manager (Washington). of Electrical & Electionics Engineers, Montreal. 5- Western region conference. Waikiki -Sheraton hotel, Sally Stewart, classified advertising. Oct. 24- Second annual "State of the Art" convention Honolulu Doris Kelly, secretary CIRCULATION Kwentin Keenan, circulation manager. Kevin Thomson, subscription manager Sheila Johnson, Patricia Waldron. Open5MikeR PRODUCTION Harry Stevens. production manager Joanna Mieso, production assistant. ADMINISTRATION Irving C. Miller, business manager Philippe E. Boucher. Alexandra Walsh, secretary to the publisher watching the New Mouseketeers. The children's hours BUREAUS It's time for a little single -adult back- New EDITOR: It is interesting to note that York: 75 Rockefeller Plaza, 1001.9. lash.- Lorinda Church, West Milford, Phone: 212- 757 -3260. thanks to the PTA and Sears, the distinc- N.J. Rufus Crater, chief correspondent. tion between an adult and a child is the Rocco Famighetti, senior editor. Jay Rubin, assistant editor following: For want of a word Douglas Hill, stall writer A child is one who can watch what it is Diane Burstein, editorial assistant. presumed he wants to (should) watch any EDITOR: Your recent report on local TV Winfield R. Levi, general sales manager time before 10 or 11 p.m., and then go to journalism (BROADCASTING, Aug. 28) pro- David Berlyn, Eastern sales manager bed and get a good night's sleep. An adult, vided a useful overview of the growth of Harriette Weinberg, Priscilla K. Johnson, advertising assistants. however, is one who can watch what he local television news in the past year. wants to (shouldn't) watch only after 11 I further appreciated the opportunity to Hollywood: 1680 North Vine Street, 90028. or 11:30 p.m., go to bed late, and be provide your readership with some opin- Phone: 213- 463 -3148. Bill Merritt, Western sales manager stuporous at the office in the morning. ions I have on the subject. There was, Sandra Klausner, editorial- advertising assistant. Are we a nation of adults ruled by however, an omission of an important children or what? According to Newsweek word in my quoted remarks that I would (9/4/78) there are 52 million single adults like to correct. in the U.S., and by 1985 they will repre- The quote should have read, "If two sta- se sent 25% of all U.S. households. TV pro- tions are coming live out of a major event ee la graming is bad enough already, but if the and you aren't there, you're basically Founded in 1931 as Broadcasting -The Neue Magazine of the F1/th Estate. O Broadcast Aduertiaing was 1932, PTA has its way, 52 million adults without finished as a source of news You lose acquired in .... Broadcast Reporterin 1933, Tkkeustin 1953 and Teleukion the pitter patter of little feet within a 100 - your entire standing in a community with- in 1961. Broadeasting.TSleeasting was introduced in 1946. 0 foot radius will be playing with their lips out it." -Pat Polillo, vice president TV Microfilms of Broadcasting are available under University while drinking shots moo slug- Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48103. 0 of juice, news operations, TV Station Group, 'Reg. U.S. Patent Office. O Copyright 1978 by Broadcasting ging down peanut- butter sandwiches and Westinghouse Broadcasting, New York. Publications Inc.

Broadcasting Sep 11 1978 25 Monday =MemoR

A broadcast advertising commentary from Lewis C. Greist, director of marketing, RKO Radio Sales, New York.

The night and day 61% said they would. Sixty -five percent in opted for assistance at the pre -planning difference radio stage. and TV advertising Answers to the questions about their copy pre- testing activities revealed that For some time, RKO Radio has been con- 59% pre -test their television commercials, cerned by a serious dilemma facing na- 51% pre -test their newspaper ads and only tional advertisers: how to maintain market 33% pre -test radio commercials. position in an increasingly competitive When asked their conception of marketplace when faced by spiralling "how much is enough ?" frequency in media costs. broadcast media, 53% of the sample ad- While all media costs have increased, mitted they did not have a good feel for the the increases have been particularly critical correct weight in radio. This compares to in television, where the cost of maintain- only 28% who admitted a similar lack of ing equal advertising impact has more than feeling for television. doubled within the past 10 years and gives Among respondents, 95% said they every indication of doubling again in the had a good understanding of the images next few years. and credibility of the magazines they use; Radio's ARMS II research offered con- almost 70% claimed the same appreciation clusive evidence that using radio in a for television, but only 33% said they had media mix can bring a significant increase a clear picture of the images associated in market penetration and a dramatic in- with the various radio formats. crease in impact, with no increase in bud- The pervading message from the study get. was that there's an abundant lack of So why do so few decision- makers know awareness of the basic nature of radio's au- enough about radio to employ its strengths dience and how best to utilize the medium effectively? in solving specific marketing problems. The responsibility has to be laid at Lewis C. Greist joined RKO Radio Sales as For years, spot radio has contented itself radio's doorstep. director of marketing in May 1978. Previously, with a decreasing share of the national ad- he was of marketing and research for Determining that there was a compell- director vertising dollar by allowing itself to be Kvw(AM) Philadelphia for five ing need to assist decision- makers in- years, and bought by the same criteria as television manager WWSH(FM) terested in radio's profitable use, RKO general sales at when the only thing they have in common Philadelphia for four years, prior to returning to Radio Sales commissioned an in -depth is airwaves. New York and RKO. Mr. Greist began his study by The Research Group of San Luis Reaching as many potential consumers advertising career in New York as an agency as as many times as with- Obispo, Calif. The purpose of the study timebuyer and radio sales representative. possible possible was to determine advertiser and agency at- in the confines of a given budget is what titudes toward the various media and advertising's all about. Yet, few major ad- toward a marketing service offered by a One of the more important discoveries vertiser or agency decision -makers know radio representative firm. from the study was that there is still an that dollar for dollar, radio will achieve Over 300 advertiser and agency execu- overwhelming impression among top deci- greater market penetration with greater tives connected with the top 200 adver- sion- makers that radio is primarily a fre- impact than any other advertising tised brands in six cities were personally quency medium. It's amazing that more medium. They don't know because radio interviewed. They were asked 14 open - than 12 years after the development of hasn't been telling them loudly, clearly ended questions covering six attitudinal cumulative radio audience data and reach and consistently. areas, including: and frequency programs, so few people Believing that leaders should be doers, The advantages and disadvantages of connected with the top advertised brands RICO Radio Sales has begun the task at the radio, newspapers and television as adver- are aware that radio cannot be bought suc- beginning, by publishing the first easy to tising media. cessfully by using the same criteria used in read and understand explanation of reach The relative importance of reach buying television. Again, the respon- and frequency and its importance in plan- and /or frequency in their advertising sibility for correcting any misconceptions ning and buying radio. It's called "To efforts. is radio's. Make It In Radio, You've Got To Have Their use of, and attitudes toward, ad If radio isn't perceived to be the prime REACH!" (Copies available on request). pre- testing and the "most respected" reach medium that in fact it is, then all of Step two is an ongoing direct mail pro- firm(s) in the field. the existing evidence proving it is useless gram to establish a continuing flow of Their feelings concerning "image" until it has been communicated effectively. radio information to media decision - and "credibility" in magazine, television That was one of the prime objectives in makers among the top advertised brands. and radio advertising. the survey. We had to find out how radio is The initial contact offering radio market- Their perceptions of radio listening presently perceived in order to formulate a ing counseling on a strictly nonparochial and its unique advantage. Also attitudes marketing plan to realign those percep- basis was sent to 850 advertising movers toward radio research and radio's use in tions. Some of the study's other findings and shakers on Aug. 1. their media mix. included: And step three will be to establish one - Their attitude toward a radio market- In answer to "Would you welcome on -one dialogues with advertisers and ing service and the services they would media problem -solving expertise from a agencies to assist them in achieving their desire. radio representative's marketing team ?" marketing goals with radio.

Broadcasting Sep 11 1978 26 "Watch sales improve as you find out what good singing commercials can do to help your clients. Or rip up our contract." Tim Moore, V. P., General Sales Manager The Commercial Source

I guarantee that these songs and Mind you, all that's just the music custom -tailored lyrics will help you part. The money part is in the profes- produce better spots for your clients. sional selling wisdom we pass along I also guarantee that The Commercial in the TM package. We guarantee Source will make you money because your satisfaction because we've seen of our proven selling system. our system make thousands of dollars Songs are one of the most potent at hundreds of stations in markets of forces used by successful advertisers all sizes. today. Just think of Sears, Datsun, Here's why. It makes even your Coca -Cola, Dr. Pepper, McDonald's, and you young, green salespeople come across as pros. hear music. Music which helps you and It helps them gather facts and figures about everyone else recall the idea and the message. your clients' marketing problems and oppor- Advertisers invest fortunes in good songs. tunities. It helps them analyze. It helps them And why? Because songs work. They jog the make sound projections. memory. They linger in the consciousness. Best of all, this exclusive, proven selling They stir up sales. system puts them in a position of strength when And the simple fact is that good songs don't they make their pitch for longer schedules, have to cost a fortune. Subscribe to The bigger buys. Commercial Source and you get music plus our Remember: You can use The Commercial proven selling system. Both at a modest price. Source at no risk for 30 days. Take it out and sell You get songs written by big talents, men with it. See how much money you can make with who've written famous jingles for Coca -Cola, it. Then decide. If you're not ready to take American Airlines, Alka Seltzer, Maxwell advantage of it yet, just send everything back. House and others. You've lost nothing. You get these songs custom -tailored You can get the whole thing going just by exclusively for your clients. calling me. Do it now, before you forget. If Here's how The Commercial Source works. somebody else in your market calls first, he You get your own collection of terrific com- gets the exclusive, not you. Better act now. mercial music (60 songs to begin with, 20 new ones each year). All cuts are fully produced for Call me immediately for demonstration. Choose the ones which best immediate results. match your advertisers' needs. Next you get custom service as the lyric And be sure you call lines are fine-tuned until they become unique to collect: (214) 634 -8511. your clients. Then the new lyrics are sung and Ask for me, Tim Moore. recorded in our state -of-the -art production facilities. Finally you get your impeccably polished ThlThe Commercial Source, a service of singing commercial -it sounds and works like TM Productions, Inc. a custom production. 1349 Regal Row, Dallas, Texas 75247 o n acol@ Vol. 95 No. 1

Top of the Week Broadcasting's turn in rewrite arena; NTIA weighs in on side of change Present regulatory scheme hasn't Geller Van Deerlin Thurston worked. Geller will tell House Subcommittee as hearings begin earmarked for a special use; they would go Communications Subcommittee, are not The National Telecommunications and In- to the general treasury. expected to depart one whit from the NAB formation Administration will tell the Deregulation need not leave the public board's fence -sitting position on the House Communications Subcommittee "wholly unprotected" Mr. Geller says the rewrite. "We still support a creative blend- today (Sept. 111 that the present system of agency that regulates communications ing of the Communications Act of 1934 broadcast regulation is "flawed" and could continue its technical and multiple with the most constructive provisions of should be replaced with a new one. It will ownership regulations or enforce rules this bill," NAB Chairman Donald say that applying the public trusteeship proscribing rigged quizzes, lotteries and Thurston is expected to testify in prepared concept to radio no longer serves the obscene or indecent broadcasts and the remarks. public interest and that radio should be like. He also says Congress could retain Mr. Thurston, appearing with NAB TV "basically deregulated " -although with political broadcast regulations and equal Board Chairman Thomas Bolger, Radio radio broadcasters paying "a reasonable employment opportunity and affirmative Board Chairman Walter May and NAB's fee" Deregulation of television would action requirements. executive vice president and general man- await the results of lifting the regulatory As for television, Mr. Geller concedes ager, John Summers, will give the broad burden from radio. Congress may be unwilling to deregulate it view: NAB likes the proposed radio Henry Geller, assistant secretary of for a number of years. But in the mean- deregulation, but "cannot rejoice" over it commerce for communications and infor- time, he offers some suggestions for because there are "vague and unclear" mation, the lead -off witness in four days of modifying the proposed rewrite. provisions, he says. The television provi- testimony on the broadcast action of the He would spell out the purposes the act sions, he adds, are disappointing in light of Communications Act rewrite (H.R. is expected to serve. (The bill substitutes the treatment for radio. "Although we rec- 13015), will speak only for NTIA. the phrase "for the purposes of the Act" ognize the differences between radio and Mr. Geller, a former general counsel of for the public interest standard, but does television stations we do not believe these the FCC, is harsh in his criticism of the not say what the purposes are.) He sug- differences justify separate treatment of manner in which the present regulatory gests such purposes as providing effective this magnitude," Mr. Thurston is to system has worked. lie cites examples of local outlets, informational programing, testify. regulation failing not only in assuring the and diversification of sources of in- Among NAB's specific complaints broadcast of informational and local pro- formation, among others. about the bill, the proposed license fee graming- "the heart of the public trustee Mr. Geller supports the proposal to eli- that broadcasters would have to pay for notion" -but has disserved the public. miante comparative renewal hearings -he their use of the spectrum heads the list. Mr. Geller also says the present system says the process has been "ineffectual" - Mr. Thurston calls it a tax: "In my view, has imposed serious First Amendment but would require the commission to adopt any fee that reflects an amount beyond the strains -in the application of the fairness rules specifying general percentage cost of processing a broadcast license con- doctrine, for instance, as well as in court guidelines in the areas of local and infor- stitutes a tax on my business." He objects orders to the commission to involve itself mational programing, including that for to the fee as a "form of double liability" in format changes. Both issues grow out of children. for broadcasters, because the money the public trusteeship concept, he notes. would go "to finance competitive govern- who would ment Mr. Geller, apply the Top spokesmen from the NAB programs" (public broadcasting). deregulation approach first to radio to press association's demand The NAB chairman says the association because of the plethora of outlets -there for clarification or revision welcomes the license terms in the bill -in- are more than 8,000 of them -would im- of many provisions of rewrite definite for radio and the same for TV pose a "lease charge" on radio licensees. after IO years -but opposes the provisions This would not, he says, be a spectrum permitting the filing of petitions to revoke. management tool -NTIA has not yet The National Association of Broadcasters The latter mechanism, he says, would lead completed its study of the subcommittee's will go to the hearings today neither to to "greater license instability and the spectrum -use fee proposal -but would be bury the rewrite nor to praise it. possibility of far more litigation than exists imposed as "a substitute for the public The association's three top broadcaster under current law." trustee obligation. The funds would not be members, in testimony before the House Another provision NAB finds

Broadcasting Sep 11 1978 28 TOP OF THE WEEK troublesome is the one requiring the pro- Brown and Joseph R. Fogarty, FCC com- on Tuesday (Sept. 5) show Roots pulling a posed Communications Regulatory Com- missioners; Gene F. Jankowski, president, 24.6 rating and a 38 share at 9 -II p.m. mission to distribute broadcast licenses so CBS /Broadcast Group; Nolan Bowie, NYT. Its 8 -9 p.m. lead -in, a season pre- that each community in the U.S. "regard- Citizens Communications Center; Jack miere episode of Laverne and Shirley less of size," would have maximum Valenti, Motion Picture Association of scored a 21.8/38. fulltime local TV and radio services. "How America; Pluria Marshall, National Black CBS -TV's Spiderman and made -for -TV should we interpret this language ?" Mr. Media Coalition; Michael Botein and movie, "Happily Ever After," scored, Thurston asks. "Does the subcommittee David M. Rice, professors, Communica- respectively, 23 and 27 shares that night, intend to crowd each market with low- tions Media Center, New York University while NBC -TV's three -hour big event, power radio and television stations ?" He Law School Little Mo, had a 23. ABC won the night urged that the provision be clarified. Wednesday -James Quello, FCC with a 23.4/38 average to CBS's 15.9/26 Mr. Bolger is similarly perplexed about commissioner; Eugene McCarthy, former and NBC's 14.1/23. another provision, that requiring televi- Minnesota senator (D) and independent The next night, Roots again played 9 -11 sion stations to broadcast locally produced presidential candidate; Everett Erlick, p.m., pulling a 25.6/42. A season premiere programing "throughout the broadcast senior vice president and general counsel, of Eight is Enough provided a 41 share day." He asks, "Does this language mean ABC; Elliott Franks, National Association lead -in. CBS's Dr. Strange at 8 -10 p.m. managed a 21 share. A repeat episode that 1 must schedule a locally produced of Black -Owned Broadcasting stations; of program once every hour or once every Everett Parker, United Church of Christ; The Incredible Hulk followed with a 17 two hours? What should be the length of Grace Baisinger, national Parent Teachers share. NBC started the evening with a 25- each program? Must I pre -empt the most Association; Rene Anselmo, Spanish In- share special, Sharks: The Incredible popular prime -time network programs and ternational Network; Townes Osborne, Death Machines, followed by Dick Clark insert a locally produced substitute? What National Citizens Communications Lobby. and a Cast of Thousands, a star -laden pro- motional special for will be the consequences if 1 fail to comply Thursday morning- Representative Mr. Clark's new NBC with this requirement ?" Paul Findley (R- III.); Benjamin Hooks, series. It pulled a respectable 30 share. In his prepared remarks, Mr. Bolger also executive director, National Association ABC won the night with a 23.4/42 average criticizes the proposed ownership restric- for the Advancement of Colored People; to CBS's 11.4/20 and NBC's 16.6/29. tions that would limit broadcast owners to Corydon B. Dunham, executive vice Local overnight ratings for Thursday in five television stations. The changy won't president and general counsel, NBC; New York, Chicago, Los Angeles and the make it any easier for minority license ap- Eugene Jackson, National Black Network; newly added overnights from San Fran- plicants to obtain television stations, Norman Walt, McGraw -Hill Broadcasting cisco (see "In Brier') showed Roots again especially in major markets, he says, be- Co.; Tom Paro, Association of Maximum dominating the competition, crushing cause current multiple owners would be Service Telecasters, and Ernest Jennes, of CBS reruns and generally trouncing an all - grandfathered under the bill. Nor will the the Washington law firm Covington & new line -up on NBC that included sneak restrictions encourage UHF, he says, be- Burling, also representing AMST; Ernie previews of two new series, Grandpa Goes cause multiple owners will try to fill their Schultz, president, Radio Television News to Washington and Lifeline. limits with VHF. Directors Association; Harold Kassens, Roots was scheduled to finish out its re- Mr. May has a similar complaint, but on A.D. Ring & Associates, representing the peat run on Friday and Sunday nights, behalf of radio. "If I wanted to have a National AM Stereophonic Radio Com- avoiding NBC's coverage of the Miss newspaper in every state I could do it,' he mittee. America pageant on Saturday. The original says, "so why limit me to five radio sta- Thursday afternoon -Ralph Baruch, telecast of Roots ran from Jan. 23 -30, tions? ... it makes no business sense al Viacom International, representing the 1977, and scored national share point all." National Cable Television Association; averages of 61, 62, 68, 66, 70, 66, 65 and Mr. May offers praise for all the radio Kathleen Nolan, Screen Actors Guild; Ka- 7I -the most -watched entertain- deregulatory provisions, but underscores thy Bonk, national media reform commit- ment program of all time. his objections, especially to the "max- tee of the National Organization for A performance more typical for long - imum full -time local" service provision, Women; Dale Wright, WMAR -TV form reruns came the previous week, Aug. which he says could increase competition Baltimore; Harry Hollis, Christian Life 28 -Sept. 3, when CBS tried again with its in radio to a killing level. The way the pro- Commission of the Southern Baptist Con- four -hour docu- drama, The Amazing vision reads now, there would have to be vention; Kristin Booth Glen, New York at- Howard Hughes. First aired April 13 -14, more television stations, he says, and torney; Joel Levitch, independent film 1977, it scored 43 and 53 shares; on Tues- "such stations would have to be small producer, Riverdale, N.Y.; Harry Shriver, day and Wednesday, Aug. 29 -30, it pulled operations and would need some of my ad- WFBR(AMI- WBKZ(FM) Baltimore. 25 and 24 shares, beaten soundly on both vertisers to survive." nights by ABC series reruns. The list of this week's 44 witnesses: But the biggest news of that week had to Monday -Henry Geller, assistant be the performance turned in by the two - secretary for communications and infor- ABC goes back hour pilot of CBS's new airline stewardess mation, Commerce Department; Charles series, Flying High. Airing at 9 -11 p.m. Ferris, FCC chairman; Abbott M. to its `Roots' Monday against ABC's baseball and Washburn and Margita White, FCC com- NBC's reruns of Quincy and a two -hour missioners; Henry Goldberg of the Wash- and gets another special Little House on the Prairie ington law firm, Verner, Lipfert, Bernhard episode, Flying High scored a 28.2/46, the McPherson, and Marcus Cohn of the ratings winner most -watched show of the week. During Washington law firm, Cohn & Marks, the final hour of its telecast, the show both representing the American Bar Asso- Reruns of TV entertainment all -timer pulled a 50 share, all this despite -or ciation's Communications Committee; pull 40 shares, give network boost perhaps because of -a great deal of heat Barry Robinson, Commerce Department as new season gets under way from TV critics and airline stewardesses Office of Minority Business Enterprise; alike (BROADCASTING, Sept. 4). John Summers, NAB executive vice presi- ABC -TV's Roots is still packing a ratings Another pilot scoring well that week as a dent; Donald Thurston, NAB joint board wallop the second time around, scoring two -hour movie was ABC's The New chairman; Thomas Bolger, NAB TV board 40 -share averages with its first episodes Maverick, the eighth most -watched show chairman; Walter E. May, NAB radio and getting the network off to a solid pro- of the week with a 19.4/37 on Sunday, board chairman; James Gabbert, NRBA motional start for the 1978 -79 season. 9 -11 p.m. Unlike Flying High, however, president. Nielsen national ratings for the first in- The New Maverick has not been picked up Tuesday- Robert E. Lee, Tyrone stallment of the five -night repeat telecast as a series.

Broadcasting Sap 11 1978 29 TOP OF THE WEEK

whether the barrier to establishing stations There are a number of other major Full box of at less than the minimum mileage separa- broadcast -related matters on the commis- tions adopted in 1952 will be breached. sion's agenda. brass tacks The commission is considering the addi- One fundamental issue on which the tion of four short -spaced channels -in commission is working involves its recom- for the FCC Charleston. W.Va. (ch. I11, Johnstown, mendations for the position the U.S. will Pa. (ch. 8), or Altoona, Pa. (ch. 12), take into the World Administrative Radio Major items for commission Knoxville. Tenn. (ch.8), and Salt Lake Conference in Geneva next year. With consideration in the upcoming City (ch. 13). participating nations due to exchange their months include review of Completion of the clear -channel mat - proposals by the end of January, the com- clear channels, drop -ins, network ter-on which the commission has been mission is expected to put the finishing inquiry and preparation for WARC laboring for three years -is not yet in touches on its WARC work in the next sight; the staff hopes to draft a further couple of months. For the FCC, September is like the start of notice of inquiry (and, possibly, rulemak- The entire international table of alloca- a new year, no matter what the calendar ing) for consideration by the commission tions is up for review. but matters of par - says. August was a hiatus, and staff and in November. However, there is little ticular interest to broadcasters include pro- commissioners now are facing new begin- likelihood the option of granting the re- posals to permit additional land- mobile nings. maining 12 pure clear channel stations sharing of UHF frequencies and to expand Even more specifically, last Thursday super power (in excess of 50 kw) will be the AM band. (Sept. 7) was the new year's first day, as recommended, let alone adopted; staff Among other matters on which the Chairman Charles D. Ferris called in his members indicate the only question re- commission will act are several dealing bureau chiefs for a discussion of matters maining is the manner in which the re- with minority ownership of broadcast they expect to have ready for the commis- maining pure clears will be broken down. properties. The commission will consider sion in the next several months. The new network inquiry staff assem- the National Telecommunications and In- The new -year feeling is evident for bled by Chairman Ferris to resume the formation Administration's petition for another reason, too. Chairman Ferris is work that was stalled last year by Senator rulemaking aimed at granting a about a month shy of the start of his sec- Ernest F. Hollings (D- S.C.), rather than preference. in comparative proceedings. to ond year at the commission (the annivers- let it proceed under the lame duck (and applicants with minority ownership. ary is Oct. 171 -and that could be 12 Republican) chairmanship of Mr. Wiley, is What's more. it is expected to act on two months in which major changes in the completing the first phase of its assign- applications which. if granted. would for regulation of broadcasting occur. ment. the first time place minorities among the For instance, basic premises regarding It has read the comments filed in owners of VHF stations. One involves the sanctity of the VHF table of assign- response to the initial notice of inquiry in Gannett's proposed sale of wtllic -Ty ments and the protection of clear channel the proceeding, and is beginning to draft Rochester. N.Y.. to Broadcast Enterprises radio stations are being challenged, and plans for its next step. "We're getting Network, which is principally black - the commission will soon be called on to ready to tell the commission with some owned, for $27 million. The other involves make basic decisions regarding the con- precision how we intend to proceed, and to RKO General Ines proposed sale of duct of its inquiry into alleged network ask for approval," Stanley Besen, co- direc- wt:..c -fv Boston to New England Televi- dominance of the television industry. All tor of the staff, said last week. Mr. Besen sion Corp., which is I3'f owned by eight were initiated under former Chairman said no decision had yet been made on blacks, for $54 million. NETV is com- Richard E. Wiley, but are now the respon- whether to propose a further notice of in- posed of two companies that filed compet- sibility of the Ferris commission. quiry, or proceed with an analysis of the ing applications for wNAe -TV'S license 10 The staff expects to present an item on issues on the basis of information now years ago. the drop -in issue in December. At stake is available. Another matter involving minorities is

ceive -only earth stations. TSN, concerned about what it said was MBS's InBrief plans to establish "subnetwork" in Texas and adjoining states to feed Dallas Cowboy games, petitioned commission in April to deny earth -sta- tion proposal (BROADCASTING, May 1). TSN's petition last week says ques- CBS -TV and NBC -TV outraged football public with decision to carry tions raised in earlier petition dealing with MBS's "anticompetitive prac- proceeding complete coverage of Sept. 3 coronation of Pope John Paul I, pre- tices in Texas" and with pending Federal Trade Commission empting first 80 minutes of regional football. Switchboards lit up In New against MBS's parent, Amway Corp., must be resolved before commis- WCFI. is in public interest. York and at affiliated stations. At NBC, con -pro ratio was 725 -20; at CBS sion can find MBS's purchase of it was 520 -9. NBC -affiliated WCKTtrv) Miami, which missed first half of n Dolphins versus New York Jets, reported more than 900 complaints. Home Box Office said last week that two former lop executives of its Telemation Program Services subsidiary. President Robert Weisberg (J and Senior Vice President Henry Feinstein. who were fired last month Group of 20 independent film producers plans to file $180 million an- (BROADCASTING. Aug. 21), had admitted misappropriating $175.000 titrust suit against three commercial TV networks today (Sept. 11), and had promised restitution. No further details were released. Mr. charging that policy of using only network -produced news material Weisberg could not he reached for comment. Representative of Mr. restrains trade and monopolizes public affairs programing. Besides Feinstein, upon being informed of HBO press release. said he damages for lost earnings, group asks injunction forbidding networks to challenged some allegations, but was reticent to detail objections in own or produce documentaries or magazine shows. Producers taking light of ongoing investigation by district attorney's office for Southern part in action include Joel A. Levitch, Saul Landau, D. A. Pennebaker, District of New York. Amram Nowak. St. Clair Bourne, Albert and David Maysles, Martha Stuart, Peter Rosen, Thomas Craven, William Greves. David Hoffman, Jerry Lewis Labor Day telethon for muscular dystrophy reported Cavalcade Productions Inc., George C. Stoney, Harry Wiland, Richard I. record $29 million in pledges. Young and Perry Schwarz. n a A. C. Nielsen began overnight metered TV ratings In San Francisco last week, just in time for new season. Its fourth city to be so monitored; Swanson Broadcasting Ines Texas State Network has petioned FCC others are New York, Chicago and Los Angeles. San Francisco sample is to deny Mutual Broadcasting System's proposed purchase of 300 homes, versus 500 in other markets. WCFL(AM) Chicago. Petition marks Continuation of controversy that n began in March, when MBS applied for authority to establish 500 re- Spanish International Communications Corp. has run into trou-

Broadcasting Sep 11 1 978 30 TOP OF THE WEEK the pending proposal to amend the annual Broadcast Group (under Gene F. employment reports broadcasters file as a Now NBC goes Jankowski). means of enabling the commission to "The creation of an Entertainment divi- check their performance in affording equal entertainment sion," Mr. Silverman said, "will aid the employment opportunity. At issue is a pro- television network and will strengthen posal to add a requirement that salary in- division route NBC across the board. It will help us meet formation be provided. Another is a pro- the challenge of increased competition in posal to include handicapped persons Weinblatt will be president of every area of television network broad- among the groups on which reporting will new unit comprising programing, casting from programing to sales to affili- be required. promotion and talent negotiation ate relations, and it represents the most But if those items are a month away or effective utilization of what I believe to be more, some items of significance are In his first major reorganization, NBC the best manpower in our business." closer at hand. This week, the commission President Fred Silverman last week created Of the new NBC Entertainment divi- will consider issuing rulemaking notices in NBC Entertainment as an operating divi- sion's new president, Mr. Silverman said, connection with proposals to authorize sion and named Mike Weinblatt, execu- "Mike Weinblatt is a talented broadcaster AM stereo and FM quadraphonic broad- tive vice president and general manager of whose solid broad -based network experi- casting. The issue is controversial, with the NBC -TV network, to be its president. ence makes him the ideal choice to head the Broadcast Bureau recommending is- As at ABC, which pioneered the enter- this important new division." suance of the notices and the Chief tainment division concept, in 1972, and The announcement came just three days Engineer's Office calling instead for at CBS, which adopted it last fall, NBC En- short of three months after Mr. Silverman notices of inquiry; the chief engineer con- tertainment was carved out of the old took over the NBC presidency from his tends the rulemakings would be pre- NBC -TV network division. It will consist former post as president of ABC Enter- mature, that over a period of several years of three areas: programing, headed by Paul tainment. it might be possible to reduce the separa- Klein as executive vice president; advertis- Mr. Weinblatt, with NBC since 1957, tions between AM and FM frequencies. ing and creative services, under Vice On Sept. 19, the fee -refund issue is on President George Shaver, and program the agenda. The commission, which is at- and talent negotiation, under Vice Presi- tempting to determine how much it must dent Michael Grossman, all reporting to return of fees collected between 1970 and Mr. Weinblatt. David Tebet, senior vice 1975 under fee schedules the courts have president and a key figure in talent re- ruled illegal, will consider a notice of inqu- lations, also will report to Mr. Weinblatt. iry the staff has drafted in an effort to get All other network functions -chiefly help on the question (BROADCASTING. sales and affiliate relations- continue to Aug. 7). report to Robert E. Mulholland, president And on Sept. 28, the cable items are of the network. scheduled for action. One is a proposed Mr. Mulholland, Mr. Weinblatt and the order modifying equal employment oppor- presidents of the other operating divi- tunity rules for cable systems (the staff sions- Lester Crystal, news; Theodore H. will recommend the commission has the Walworth Jr., TV stations; Chet Simmons, authority to impose such rules on cable sports, and Jack Thayer, radio -will report systems); the other, an order dealing with to Mr. Silverman. the question of whether the present cable Thus the new NBC set -up contains no certification process should be retained or equivalent of ABC Television, (which is virtually scrapped. headed by Fred Pierce) or of the CBS/ Weinblatt ble in plan to build Spanish -language station on channel 60 at West operating officer of Columbia Pictures Industries. Chicago, Ill. Weigel Broadcasting Co., licensee of wciu ry (ch. 26) n Chicago, which now takes programing from SICC's subsidiary, Spanish financial officer, named International Network, has petitioned FCC to deny SICC's application. James H. Geer, CBS Inc. VR finance, and chief /Broadcast responsible for finance Weigel contends SICC actually proposed de facto reallocation of to new post of senior VR CBS Group, resources research. channel 60 to Chicago (transmitter would be located on Sears tower), and planning, human resources, technical and Professional Publishing division, and that grant would violate rule limiting broadcaster to seven television Thomas M. Kirwan, president of CBS succeeds Mr. Geer. J. Manion CBS Inc. VR development, suc- stations. SICC owns five, and officers and directors own two others. It John Jr.. plans to sell KFrv(rvi Hanford, Calif., to make room for West Chicago out- ceeds Mr. Kirwan. let, but Weigel says nine of 10 stockholders of proposed purchaser, Vina n 30, director and VP. Southwestern Sales Corp., named de Guadalupe Television Co., "are intimately related to SICC" Weigel Jon R. Stuart. diversified Tulsa, firm that also raises question as to whether ownership of Mexican stations by president and chief operating officer of Okla., is there. He lather. C. one of SICC's stockholders should be counted against seven -station licensee of KV00(AM) succeeds Harold Stuart, chairman and chief executive officer. limit. Weigel says there is evidence that Laura M. de Azcarraga, citizen elected SSC of Mexico and 20% stockholder in SICC, and members of her family own n NBC executive VR broadcasting elected to comany's three television stations in Mexico near border. Irwin Segelstein, board of directors. n n CBS -TV's The Je/fersons, ABC -TV's Eight Is Enough and NBC -TV's Little Rex G. Howell, 71, board chairman of XVZ Television (KREX AM.FM ry House on the Prairie named to receive first Positive Family Life Pro- Grand Junction, KREV ry Montrose and KREZ TV Durango, all Colorado) graming Citations presented by Good Housekeeping magazine in con - died Thursday ( Sept. 7) in Grand Junction of heart failure after being junction with three organizations representing almost 11 million mem- hospitalized there since Sunday. He founded KREX(AM) in 1926. Survivors bers: Alpha Kappa Alpha (said to be oldest black sorority in America). include wife, Lucille, and daughters Ruth Geraldine (Mrs. Harold Future Homemakers of America and General Federation of Women's Kendrick) and Mary Jane (Mrs. Newell Hoskens). Clubs. n n Mrs. Alex Wasilewski, 74, mother of NAB President Vincent Robert L. Stone, former NBC radio and TV executive who later headed Wasilewski, died Thursday (Sept. 7) in Athens, Ill. She is survived by two RCA's Hertz Corp. subsidiary, named executive vice president and chief sons, three daughters and 23 grandchildren.

Broadcasting Sep 11 1978 31 TOP OF THE WEEK headed two major network functions before becoming NBC -TV executive vice president in mid -1975. He was vice presi- The riddled ranks of CPB dent, talent and program administration, from 1968 to 1973 and head of sales -first Staff as vice president, then as senior vice presi- dent -from 1973 until he became execu- Henry Loomis, president resigned tive vice president in 1975. Cortland Anderson, executive vice president James B. Cardwell, vice president, finance and administration Thaddeus Garrett Jr., vice president, human resources resigned Wald's back in Thomas G. Gherardi, vice president, general couhsél resigned Adele S. Greene, vice president, public affairs resigned network news as Board Arledge assistant W. Allen Wallis, chairman resigned Gloria L. Anderson, vice chairman term expired Ex -NBC executive will be senior VP Diana Lady Dougan in charge of news operations Virginia B. Duncan term expired Michael A. Gammino term expired Richatd C. Wald, the former NBC News Lucius Perry Gregg Jr. president replaced last Oct. 5 by Les Crystal, will be returning to network news Lillie E. Herndon after an absence of about a year as senior Amos B. Hostetter Jr. term expired vice president for news at ABC. Joseph D. Hughes term expired Mr. Wald, who last March had taken on Clyde M. Reed ill the job as assistant to the chairman of the Sharon Percy Rockefeller Times -Mirror Co. of Los Angeles, and Charles W. Roll Jr. had been a part -time consultant to the Donald E. Santarelli Public Broadcasting Service, will be replac- Gillian Sorensen ing William Sheehan, who leaves ABC of- Louis P. Terrazas term expired ficially Friday to become general public re- Board nominees awaiting confirmation lations manager at Ford Motor Co. (BROADCASTING, Aug. 14). Mr. Wald is Paul Friedlander expected to start at ABC next month. Kathleen Nolan In making the announcement of Mr. Geoffrey Cowan Wald's appointment, ABC News and Sports president Roone Arledge said Mr. Wald would be "primarily responsible for our over-all news operations including newsgathering." This was said also to in- Who's running things around here? volve news bureaus, correspondents, per- sonnel assignments, radio news programs CPB board meets this week. Allen Wallis, who has resigned. Another, and daily operations. Mr. Arledge said he hoping to name new president newspaper editor and publisher Clyde and Mr. Wald "have known each other for as staff is weakened further by Reed of Kansas, is recovering from a over 25 years" and were in "serious dis- Garrett resignation; inside stroke and will not attend. cussion for the past several months" track given to Anderson. Cardwell All board members serve until they are Mr. Arledge also made it clear that his replaced, so, with the exception of Mr. executive producers (he named Av With luck, the remaining two of the six Reed, a full board could attend the meet- Westin, ABC News vice president and senior officers of the Corporation for ing. Also, the three nominees -Paul World News Tonight executive producer, Public Broadcasting will not have resigned Friedlander, Kathleen Nolan and Geoffrey specifically) would "continue to report to by the annual board meeting Wednesday Cowan -may also attend as observers. me directly on over -all program respon- through Friday this week in Washington. The search committee has been tight- sibilities." However, they now also will be And with a little more luck, CPB could lipped during its nine -month search for a reporting to Mr. Wald "on operational even have a new president this week - presidential nominee. A top candidate last matters," he said. some nine months after the current presi- week was said to be Robin Fleming, presi- dent, Henry Loomis, announced he was dent of the University of Michigan, and resigning effective Sept. IS. The search Mr. Fleming acknowledged that he had committee, headed by Amos Hostetter Jr., been contacted. He said he had "no whose own board term expired this year, is aspirations" to leave the university and no said to have gone through "scores" of per- further comment. Two other lines of sons, but last week may have settled on a speculation were that the committee would candidate. offer a candidate, but that the board would Meanwhile, last week, vice president not vote on it, thereby (according to CPB Thaddeus Garrett Jr., citing respon- by -laws) making executive vice president sibilities back in Ohio, became the latest to Cortland Anderson temporary president. go. He, like Mr. Loomis, will leave Sept. The other more widely accepted 15. Two other vice presidents have already possibility was that the new president, for left (see box). several reasons, would be either Mr. An- With three newly nominated board derson or the other remaining senior of- members lacking Senate approval, possi- ficer, James B. Cardwell, vice president of bly the new president and surely a new finance and administration. Both appear to chairman and vice chairman will be be acceptable alternatives to an "outside" elected by a I5- member board that has six president, whom several persons have said Wald with expired terms and one, Chairman W. may be difficult to find in view of the

Broadcasting Sep 11 1978 32 42 u.ón made the biggest decisions of their careers. And the smartest. They chose RCATV transmitters.

Purchasing a TV transmitter is And it's who's behind a Find out for yourself what RCA probably one of the biggest single transmitter that counts. quality can mean to you. Contact equipment decisions you'll ever A transmitter is a long-term your RCA Representative or write make! investment. directly to us. RCA Broadcast We know it. You know it. And the longer the term, the Systems, Front & Cooper Streets, But the real measure of any better. Bldg. 2 -2, Camden, NJ 08102. transmitter investment isn't how With RCA Tech Alert support, We sell more TV transmitters much you spend. It's what you get you get technical information and in the U.S. than anybody else. for your dollar. assistance any time around With more in operation than Ina word, it's value. Value that the dock. anybody else. Now, you know translates into performance. Long- RCA's staff of field experts some of the reasons why. term, reliable, trouble -free service RCA transmitters world- performance. wide. And there is real comfort in It's what's inside a transmitter the knowledge that parts will be that counts. available from RCA whenever, And in some cases, what's left out wherever, you need them. is just as important. Which is one more reason why, Inside RCA transmitters, for today, there are more RCA TV example, you'll findfewer tubes, transmitters out there performing fewer blowers, fewer linear than any other brand. amplifiers. Cost -effectiveness was But you'll find more solid state never clearer. circuitry, and more features that Consider your initial investment, increase reliability and decrease repair and service costs, and length the need for adjustments. of operating service. Then decide In part, these features explain on RCA. why year after year, more U.S. RCA TV transmitters and RCA broadcasters-choose RCA TV service have been providing reliable transmitters than any other. performance -and long -term cost - effectiveness -for many years. RCR TOP OF THE WEEK

board's present difficulties. tive changes in some of the daytime serials creases in the cost of' theatrical films as an Any new CPB president would have to will begin to be apparent by early October. example. To help offset these costs, he consider the possibility of a ceiling on his In any event, he said, "we'll be back on said, CBS went into the made-for -TV salary under the public broadcasting bill, top in the very near future" movie market and has had some 30 films proposed abolishment of CPB under the The CBS executives didn't seem all that produced in the past year at substantially communications rewrite bill, uncertainties confident of getting on top in prime time lower than theatrical -film costs. from the Carnegie Commission on the in the very near future. They expect CBS's "By mixing [theatrical movies with Future of Public Broadcasting report due ratings to improve this season, they em- made -for -TV's], we've been able to live early next year and the fact that CPB ap- phasized, but they also stressed that the with our unit cost," Mr. Daly said. He esti- pointments have little or no priority at the fourth quarter of this year will be "very mated the average would come to about White House. competitive," with NBC scheduling "five $735,000 per broadcast during the coming movie nights the first two weeks of the season. season -a tremendous amount of front - Mr. Daly also reported that CBS -TV CBS puts on loading" -and with baseball's major would have 20 to 25 hours of miniseries league playoffs on ABC -TV and World this season and estimated production costs best face Series on NBC -TV in the new season's at $650,000 to $1 million per hour for two early weeks. It may be close to November runs. for analysts before the season begins to shake down, Thomas F. Leahy, president of the CBS Mr. Daly suggested. Television Stations division, said the com- Although its executives aren't Mr. Jankowski, referring to "a fair pany's KNXT(TV) Los Angeles is making overly confident of TV network's amount of stunting" last week and this progress in its efforts to achieve a ratings prime time performance, they're week, said that "what counts is the regular turnaround through its two- and -a -half- sure of one thing: sales records season" hour daily newscast. Otherwise, he said, are being set already for the year He said CBS -TV has "a very positive at- "some [O &O's] are doing better than titude" toward its 1978 -79 schedule, and others, but there's no particular problem." Booming business and booming prospects that "we also have a bench" from which to On the network side, Mr. Rosenfield in both radio and television were reported draw replacements if problems do arise. said "not a single program has a major to a group of New York security analysts Under questioning by the Wall Street sales problem or a major clearance prob- last week by CBS officials. specialists, Mr. Jankowski said repeatedly lem." He said the program with the least Gene F. Jankowski, president of the that he thought CBS -TV's revenue growth clearance, which he didn't identify, has CBS /Broadcast Group, said CBS -TV has next year could keep pace with the growth been cleared by 189 stations (out of 204 more business on its books now than it's in its costs. affiliates). He said this was the best record ever had at this time of year. He and Mr. Daly cited "enormous" in- in CBS history. Sam Cook Digges, president of the CBS Radio division, forecast 12%-15% revenue gains for his division this year and another WATCH on the Potomac 15181 -18'8 rise in 1979. Mr. Jankowski predicted the three TV Local group says Washington The commission guidelines WATCH networks' sales this year would run TV outlets aren't living up to said it considered in monitoring the sta- I1 % -13% above their 1977 record and children's TV program standards tions' programing included the amount of would tack on another 10%-11% next year. program time devoted to children's pro- He anticiapted a 16% rise in national Washington -area television stations, graming and how it is distributed through spot TV sales this year and a 10% increase which can count members of the FCC the week, and whether educational or in- in 1979. For local TV sales he said he ex- among their audiences, are generally not structional programing -as opposed pected a 17% increase this year and an in compliance with the guidelines the simply to entertainment -was presented. 11% increase next year. commission laid down in its 1974 policy (The report said age- specific programing - The lower order of gains anticipated for statement on children's television pro- another of the guidelines -was not in- next year apparently stemmed in part from graming -says a local citizen group. cluded in the monitoring effort because some uncertainty over whether the eco- The Washington Association for Televi- the station's responses were "incomplete nomic downturn predicted by many econ- sion and Children (WATCH) said last and, in some cases, inaccurate." However, omists for 1979 will in fact occur and, if it week in a report on six weeks of monitor- the report is critical of the stations' effort does, how severe it will be. Mr. Jankowski ing last fall that the six stations studied in providing age- specific programing.) said David Blank, CBS's chief economist, "are by no means fully in compliance" The factors beyond the commission's anticipates no economic problems before with the guidelines. WATCH, which con- guidelines considered by WATCH in its the second half, or perhaps the fourth ducted a similar study last year, said there monitoring included sex stereotyping of quarter, of next year. have been "no substantial changes. The characters, the quantity of violence shown James H. Rosenfield, president of CBS - apparent trend is to continue the same in children's programs and the extent to TV network, told the analysts that CBS - type of programing broadcast at the same which the population represented in TV would increase its share of total net- times, the majority on Saturday morning." children's programs reflects the "diverse work revenues in all dayparts except One exception is noncommercial WETA- and unusual ethnic composition" of the daytime, and make "dramatic" gains in TV. WATCH said that station "continues to population of the Washington area. sports and more than a 20% increase in broadcast high quality, age -specific pro- The report was issued after the commis- late night. graming on a regularly scheduled basis sion reopened its inquiry into children's In daytime, CBS -TV has dropped to sec- throughout the week." television programing and advertising. ond place in the ratings, behind ABC -TV. The station that ranked lowest on the And WATCH is critical of the guidelines Robert A. Daly, president of CBS Enter- basis of the factors studied -which ex- now in effect: They are "inadequately tainment, said ABC -TV always does well tended beyond the commission's specific." in daytime in the summer but slips a bit guidelines -was independent UHF WDCA- WATCH says that "such vague and "when the children go back to school." Tv. whose renewal application WATCH has nebulous statements as 'reasonable Beyond that, however, he said some petitioned the commission to deny (see amount' leave the guidelines open to wide changes in the daytime schedule have al- page 44). The other stations and the rank- interpretation" and that "since there is no ready been made- M "A "S "H reruns going ings given them by WATCH are WDVM -TV mechanism for enforcing the guidelines, into the afternoon and All in the Family (2), WRC -TV (3), WJLA -TV (4) and the stations have little motivation to com- reruns moving to morning -and that crea- WTTG(TV) (5). ply in a responsible sense."

Broadcasting Sep 11 1978 34 Stars shone again at Casa Manana last night their biggest "team" hit. Upper right, Gene O'Daniel, daughter of the Governor -nomi- at the inaugural broadcast of the Texas State Autry who sang cowboy songs. Below are nate: and Elliott Roosevelt, president of the Network. Upper left. Shirley Ross and Bob Miss Ross: Governor Allred: George Fisher. new radio network. (FORT WORTH STAR - Hope, screen and radio stars as they sang Hollywood radio commentator Hope: Molly TELEGRAM Friday. September 16. 1938.) Since we first went on the air 40 years ago, along the way but never altering our image of we've brought millions of memorable events to dependability for the very best in news and our millions of listeners across Texas. entertainment. Our first broadcast on September 15, 1938 Today we're the nation's largest state gave an indication that we were going to do network. We are more than Texas State things in a big way. 7,500 people filled the Network with 140 affiliates broadcasting award - Casa Manana - the world's largest cafe -theater winning news, features, and sports. We're also - for our nationwide inaugural broadcast by Continental News Service, a source for entertainment and political celebrities. additional news and sports information .. . Elliott Roosevelt, son of the U.S. President, Spanish Information Service with a potential was TSN's first president and served as master market of 4 million Spanish -speaking people... of ceremonies. Bob Hope and Shirley Ross Texas State Agricultural Network with sang "Thanks for the Memory" which they had agri -news ... and Houston Oiler Radio just introduced in a movie. Network - play -by -play of all Houston Oiler Gene Autry presented a medley of cowboy football games. Now we're 255 affiliates strong. songs, and Everett Marshall, New York baritone, TEXAS STATE NETWORK, delivering 40 sang hit tunes of the 1936 Casa Manana Revue. years of remarkable memories ... We've continued to grow since that first "Thank you ... so much!" star -filled broadcast, changing our programming Genvcp . SWANSON BROADCASTING

The show your audience won't take sitting down!

Dance Fever will bring the whole country to its feet because the music never stops on this big, new national disco dance contest. This half - hour series of dynamite disco entertainment is hosted by Deney Terr!o (the disco king who taught Travolta). Each week guest celebrities judge the dancers and top disco performers appear in person! Dance Fever -from Mery Griffin Productions and 20th Century-Fox Television. Your audience will.get up for it.

Already in: New York WPIX Los Angeles I

DANCE FEVER Starring Deney Tercio

Get it on your station.

978 by Twentieth Century-Fox Film Corporation. NI Rights Reserved. broadcasters focus on what they have done more than one or two daily newspapers, Media to achieve compliance and be "an entirely and almost every sizable community has appropriate" way for the commission to at least three television and several radio enforce its partisan spokesman rule. stations, it said. From fairness Focusing on broadcaster complaints, "At the end of the experimental period NTIA said there would be no interference of deregulation, the commission would frying pan with license discretion in choosing issues reassess ... [its] conclusion by examining to be covered and no review by the com- the results ... in radio ... television and into the fire mission of "appropriateness of particular by markets of different sizes," RTNDA said. Also, it said the commis- Broadcasters gang up on COM and issues selected." The NTIA comments Geller proposals which they call favored some kind of voluntary access, but sion could reinstitute its procedures if, at any time during or after the experiment, it unworkable and unconstitutional did not mention the COM proposal. Others, however, did. concluded the public is being left unin- formed about conflicting viewpoints on Broadcasters have come out in force The COM proposal "as COM itself ad- controversial issues. against two proposals the FCC is consider- mits," the RTNDA group said, "is con- ing involving the fairness doctrine, tent or issue neutral; it focuses on access Comments of a group including Harte- by to access Hanks Southern Communications especially a "right of access" policy. speakers the audience, not on Inc. said the proposal was The access proposal and a so- called "10- by the audience to ideas." Furthermore, Geller originally de- signed issue list" idea both have been considered since speakers would not be selected for to govern TV only, but that it is unclear and rejected by the commission before, their knowledge of the subjects on which in the commission's notice of in- but were ordered back for reconsideration they would speak, or for their ability to ar- quiry if it is now to mean all broadcast licensees. by the U.S. District Court of Appeals in ticulate their views on these issues, the On specific points, Harte -Hanks Washington D.C. group said, "these speakers would not said the commission couldn't be sure the As one alternative method for enforcing likely be the most effective spokespersons 10 listings required by Geller were the the fairness doctrine, the Committee for for a particular point of view." "most controversial." However, "for the Open Media's "right of access" would COM's proposal has little to do with commission to involve itself in second - allow licensees to fulfill fairness obliga- fairness, RINDA said, but is an attempt guessing the licensee's list would repre- sent excessive government tions by providing an hour a week to the to use the inquiry as a "handle" for ac- intrusion into cess. the journalistic and programing public, half on a first -come, first- served A structured "access" program may judgments basis, and half through representative be a useful supplement to a licensee's of the license." spokesmen. The other method, from Hen- other public affairs programing, the group Besides that, Harte -Hanks said the com- ry Geller, assistant secretary for com- said, not as an alternative to the present mission would still have to review on a munications and information, Commerce fairness doctrine. case -by-case basis to provide a reliable Department, would require television sta- RINDA said the Geller proposal would means of enforcing licensee compliance. tions to list annually the 10 issues of duplicate existing regulations, and com- Agreeing with RTNDA, the Maryland - public importance they have chosen to pilation of required data would pose "stag- District of Columbia -Delaware Broad- cover most in the previous year and to de- gering" administrative burdens on both casters Association, saying operation scribe offers for responses they have made the licensees and the commission. under the fairness doctrine is unworkable, and the representative programing they On a different tack, NAB said the Geller said the best way for the commission to have presented on each issue. proposal would result in "further erosion deal with the problem is to abolish the fair- Not unlike others, the National Associ- of broadcasters' First Amendment rights." ness doctrine and "allow broadcasters to ation of Broadcasters, while opposing the Use of the lists as an enforcement tool is be guided by the principles of service to specific proposals, used the comments to downplayed in the FCC inquiry, the NAB their communities, and journalistic integ- speak on broader issues. It said, "At the said, but their use by the commission "to rity." very outset, NAB wishes to restate its op- delve deeply into the editorial decision - Most saved their strongest comments position to broadcasters' second -class making of broadcast licenses would come for the COM proposal, however. The citizenship vis -a -vis the First Amendment as surely as the next sunrise." mildest criticism came from the Washing- guarantee of freedom of the press." The RINDA also said the FCC should for ton Legal Foundation which said direct ac- two proposals would be worse than the two years enforce only the first part of the cess would prove inferior to the current present fairness doctrine policy, NAB said, fairness doctrine requiring licensees to air system. CBS, on the other hand, said the but, "This is hardly to say that NAB con- programing concerning controversial commission would be continually deciding siders the fairness doctrine constitutional issues of public importance, repeal the po- who should have air time and who should or acceptable to broadcasters in any way." litical editorializing and personal attack not -calling the proposal an "institu- a reckless More to the point, NAB said it was "not rules and impose "knowing and tionalized system of verbal graffiti" and a only unconstitutional, but also unneces- disregard" standard for review of fairness "Hyde Park Corner of the air." decisions not otherwise deregulated. sary and superfluous." CBS said, "It is not at all clear that the The association, a group including the In the first place, RINDA said, the Constitution would permit the commis- Radio Television News Directors Associ- "scarcity rationale" that brought about so sion to enact regulations authorizing the ation and several others filing comments much regulation cannot be justified. There exclusion from access time of bigots, in the proceeding, offered detailed dis- are 1,762 daily newspapers and 9,581 quacks, instructors in 'legal' uses of ex- cussion, much of it critical, of the existing broadcast stations in the country, the plosives, cultists specializing in the fairness regulations which they felt would group said. Few cities are able to support recruitment of children -to say nothing of not be improved by the proposed changes. unfortunate souls who roam the streets of Two of the main objections to the Partly cloudy. The FCC has a so -so every American city delivering their unin- specific proposals were that they would sunshine record, according to a study telligible orations to no one in particular. allow government intrusion into jour- by Common Cause, which says the Finally, the NAB "reminded" the com- nalistic decision- making and that they commission held 62.6% of its meetings mission that it "must refrain from at- don't effectively replace or promote the publicly in the first three quarters of this tempting to solve problems which do not goals of the present doctrine. year. It ranks 16th of 26 agencies the exist." In remanding these proposals for Comments deadline was Sept. 1, and as lobbying group examined. The Ten- further commission consideration, NAB of last week, only one filing favored either nessee Valley Authority had the best said the court has implied that the fairness of the proposals; the National Telecom- record, holding all its meetings in the doctrine presently is neither complied with munications and Information Administra- sunshine; the Export- Import Bank had a nor enforced. This, it said, is an affront to tion, headed by Mr. Geller, supported his score of zero. The Federal Trade Com- broadcasters' journalistic efforts and the 10 -issue list. NTIA said it would make mission had a 43.2% rating. commission's enforcement procedures

Broadcasting Sep 11 1978 38 Listen to the music in San Francisco:

GREATER MEDIA'S

PROGRAMMING FOR RADIO

GREATER MEDIA'S iaaatifulçR_ PROGRAMMING FOR RADIO

GREATER MEDIA'S Sia SM PROGRAMMING

GREATER MEDIA'S SEA IFS, CUSTOM MUSIC PACKAGE

Listen to the music in Exhibit Booth 103 and Suite 1040 at the Hyatt Regency during the NRBA convention and meet the music people from Greater Media. Before and after NRBA, call or write Phil Roberts: GREATER MERZ A .,, SERVICES A Turnpike Plaza.197 Highway 18 ' East Brunswick, NJ 08816 SM Magic Music and Greater Media's Serenade are t he (201) 247 -6161 exclusive Service Marks of Greater Media. Inc. and is not supported in the record. of the subcommittee staff drafters, chief tion will include the largest equipment ex- Others filing against the proposals in- counsel Harry M. (Chip) Shooshan, hibit in NRBA's brief history, with 78 cluded NBC, National Radio Broadcasters minority counsel Ronald Coleman and sellers signed up to display their wares. Association, ABC, Public Broadcasting George (Toby) Harder, staff counsel Ed- That is about 25% more than at last year's Service and Metro Media Inc., which said wina Dowell and staff economist Chuck show in New Orleans, Mr. Richer said. the access proposal was unconstitutional Jackson. The anticipated broadcast registration is and the Geller one "meaningless." NRBA is the first broadcast association also about 25% higher. Income from ex- to throw its support behind the rewrite, hibits and the 1,300 registrations received which proposes significantly more So far comes to about $220,000, about deregulation of radio than of television. $45,000 higher than last year. Rewrite predicted John Richer, the association's executive The convention program is taken up vice president for administration, said last largely by workshops -24 in all- heavily, to be the talk of week that there are some provisions that weighted toward the concerns of small and NRBA's predominantly independent, medium -market radio managers. Aside NRBA's town small- market constituency doesn't like - from sessions on programing and sales, the proposed license fee for spectrum use, there are workshops on choosing formats The pro's and con's of the for one, and the proposed station owner- and format "focuses" on top -40, country, legislation will be the hot ship restrictions that would limit multiple album- oriented rock, beautiful music and topic of conversation as a owners to five radio stations and no more MOR. A workshop on developments in record crowd gathers next than one per market. AM stereo is expected to test the seating week in San Francisco But as a whole, the rewrite gives capacity of its assigned room and the NRBA's radio members what they've al- "small market idea exchange" for mar- The National Radio Broadcasters Associ- ways wanted -less federal iktrusion in kets under 50,000, a popular session last ation anticipates a record attendance of their daily decisions and less paperwork, year when it was introduced, is also ex- 1,500 to 1,600 broadcasters at its fifth an- Mr. Richer said. "We recognize the fact pected to draw a crowd. nual convention in San Francisco next that with deregulation comes some change Among the bigger events are the sched- week, a meeting where both programed in our industry's structure," he said, re- uled luncheon speeches by California and nonprogramed discussions will likely ferring to the provisions less tasteful to the Governor Jerry Brown (Wednesday) a be dominated by the Communications Act radio manager. "There are some trade- candidate for re- election this year, and rewrite. offs, no question about it." FCC Commissioner James Quello (Tues- Two of the best -attended sessions on Both in formal sessions and in the hall- day). A Q &A session with staff represent- the agenda for the three days, Sept. 18 -20, ways at the convention hotel, the Hyatt atives of the major divisions of the FCC, are expected to be the Monday luncheon Regency Embarcadero, the rewrite will be an annual event, is the sole program offer- address by House Communications Sub- the chief topic of discussion, Mr. Richer ing for the two- and -a- half -hour Tuesday committee Chairman Lionel Van Deerlin predicted. But he hastened to point out afternoon slot. (D- Calif.), co- author of the rewrite, and a that the convention menu holds far more. The following sessions are among the panel discussion the same day with some Among its other features, the conven- workshop highlights of the San Francisco 1 convention: "How to choose a format," a Monday morning session with panelists Bill Moyes, The Research Group; C.T. Robinson and Michael Hesser, Sunbelt Communica- tions; Ralph Guild, McGavren -Guild, and representatives of stations in small, medium and large markets. "Future in the stars - satellite tech- NRBA HEADQUARTERS nology today and tomorrow," a Monday afternoon session with Gary Worth of Mutual Broadcasting and representatives of Western Union and California Suite 840 Microwave, among others. "Small market idea exchange," a Tuesday morning session with Dutch Hyatt Regency Embarcadero Doelitzch, WDDD(FM) Marion, Ill., moderating. "The ratings: Where do we go from 788 -1234 here?" a Tuesday morning session with Ellen Hulleberg, McGavren -Guild; Avery Gibson, Audits & Surveys; Jack McCoy, RAM Research; Jim Seiler, Mediastat; Bill Engel, Arbitron, and Harry Bolger, Burke Marketing Research. & COMPANY,INCa BLACKBURN "AM stereo -the question and the answer," another Tuesday morning ses- RADIO IV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS sion with Harold Kassens, chairman of the National AM Stereophonic Radio Com-

WASHINGTON. D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 mittee, and representatives of Belar 20006 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. Laboratories, Kahn Research, Harris 1725 K Street. N.W. (312) 346-6460 (404) 892 -4655 1213) 274.8151 (202) 331 -9270 Corp., Magnavox and Motorola. James W. Blackburn, Sr. Wendell W. Doss Robert A. Marshall Roy Rowan "The regulators," a Wednesday Jack V. Harvey Hub Jackson Clifford B. Marshall Colin M. Selph morning session with NRBA President Joseph M. Sitrick Howard J. Stasen James Thrash James Gabbert moderating, Issie L. James W. Blackburn Jr. Richard Blackburn Jenkins, Equal Employment Opportunity Alan C. Tindal 9/11178 Commission, and representatives of the FCC.

Broadcasting Sep 11 1978 40 Broadcasting Corp. for $3,540,000. Seller is principally owned by Edward W. Scudder Changing Hands Jr., president, his brother, Richard, and other family members. Principals also own minority interest in Media General Inc., The beginning and the end of station transfers: publicly traded owner of WFLA- AM -FM -TV from proposal by principals to approval by FCC Tampa, Fla., and three Fredericksburg, Va., CATV systems and publisher of six daily newspapers. Buyer is owned by Her- Proposed owns KGVO(AM) Missoula and KCAP -AM- bert Salzman (30 %), Donald G. Softness, FM Helena, both Montana; KSEI(AM)- Samuel Wyman and Donna B. Atwater KRBU(FM) Pocatello, KIDO(AM) Boise and (23.3% each). Mr. Salzman is vice presi- WOKZ -FM Alton, III.: Sold by Morel! KM VT-TV Twin Falls, all Idaho, and W.APA- dent and general manager of stations. Mr. Broadcasting Co. to Laclede Radio Inc. for Tv San Juan, P.R. Buyer is owned equally Softness is principal of The Softness $877,500. Seller, which owns WOKZ(AM) by Advance Corp. and by Sullivan Produc- Group, New York public relations firm, Alton, is owned by Helen Hamer Walters, tions Inc. Advance, licensee of KFBB -TV and has minority interest in WALL -AM -FM Walter C. Brink, Nicholas B. Bono and Great Falls, Mont., is principally owned by Middletown, N.Y., which has been sold, wife, Grace, and seven others. Buyer is Don Nathanson, former president and subject to FCC approval (BROADCASTING, subsidiary of Key Communications Inc., chairman of Grey- North, advertising Sept. 4), and WHVS(AM)- WHPN(FM) Hyde which owns KATZ(AM) St. Louis. Key is agency. SPI is owned by Robert Precht and Park, N.Y. Mr. Wyman also has minority principally owned by Arnold B. Hartley, his family and is engaged in television pro- interest in those stations and owns New president. WOKZ -FM is on 100.3 mhz with duction. Mr. Precht was producer of Ed York media service firm. Donna Atwater 28 kw and antenna 490 feet above average Sullivan Show during its long run on is Chicago travel agent with no other terrain. CBS -TV and is son -in -law of late Mr. broadcast interests. WVNJ is on 620 khz Sullivan. He has interests in cable systems 100.3 WCMD(AM)- WJSE(FM) Cumberland, with 5 kw full time. WVNJ-FM is on in Illinois, North Carolina and Maryland. Md.: Sold by Greater Cumberland Broad- mhz with 24 kw and antenna 670 feet KGVO -TV is on ch. 13 with 231 kw visual,. casting Inc. to William Crossley and above average terrain. 23.2 kw aural and antenna 2,003 feet William Thompson for $580,000. Seller is WEvu(TV) Naples, Fla.: Sold by above average terrain. KCFw -Tv is on owned by Donald L. Miller, president Gulfshore Television Corp. to Caloosa channel 9 with 26.5 kw visual, 5.3 kw aural (80 %), and Kenneth L. Riggle, general Television Corp. for $2,645,000 plus and antenna, 2,794 feet above average ter- manager (20 %). Mr. Miller owns $780,000 in consulting and noncompeti- rain. KTVM is on ch. 6 with 100 kw visual, WKCY(AM) Harrisonburg, Va. Mr. Crossley tion agreements. Seller is principally 12.6 kw aural and antenna 1,936 feet owns Mansfield Video System, CATV owned by Richard G. Simpson Jr., presi- above average terrain. system in Mansfield, Pa. Mr. Thompson is dent, and by R.S. Dean Sr. and Sam former general manager at WKRT(AM) WVNJ -AM -FM Newark, N.J.: Sold by Johnson Jr., both local businessmen. Courtland, N.Y. WcMD is on 1230 khz Newark Broadcasting Corp. to Sabre None has other broadcast interests. Buyer with 1 kw daytime and 250 w night. WJSE is on 102.9 mhz with 3.5 kw and antenna 1,400 feet above average terrain. Broker: Cecil L. Richards Inc. KEYR(AM) Terrytown, Neb.: Sold by Western Nebraska Broadcasting Inc. to Jim Bickling and Milt Vandeventer for $380,000. Seller is owned by G. W. Embree and Richard Baumgartner, who have no other broadcast interests. Mr. Bickling is salesman at KBMN(AM) Boze- man, Mont. Mr. Vandeventer is Bozeman city councilman. Neither has other broad- cast interests. KEYR is 1 kw daytimer on 690 khz. Broker: Dan Hayslett & Associ- ates. KGAA(AM) Kirkland, Wash.: Sold by Kirkland Broadcasters Inc. to Community Kirkland Broadcasting Corp. for $280,250. Seller, which is principally owned by Wesley L. Monroe, president, also owns KGA(AM) Spokane, Wash., and 88.3% of FINALLY! An experienced Media Broker with a proven success record KEED(AM) Eugene, Ore. Buyer is prin- is now available to CATV owners interested in buying or selling. cipally owned by Charles W. Banta and David J. Benjamin, who own KRDR(AM) Gresham, Ore. KGAA is 5 kw daytimer on 1460 khz. THE Approved )D) SEZP2ó KGvo -Tv Missoula and satellites, coM KCFW -TV Kalispell and KTVM(TV) Butte, all P.O. Box 42401. Cincinnati, Ohio 45242 Phone (513) 791 -8730 Montana: Sold by Western Broadcasting Co. to Eagle Communications Inc. for ap- THE EXPERIENCED ALTERNATIVE! proximately $6.5 million, plus $300,000 covenant not to compete. Seller is owned by Dale G. Moore, chairman, who also

Broadcasting Sep 11 1978 41 is subsidiary of Home News Publishing Co., New Brunswick, N.J., of which Heller -Oak William M. Boyd is president. Home Reformers seen News, which publishes New Brunswick switching tactics knows Home News, daily, and five weekly news- papers in Connecticut and New York, also in coming years broadcast Owns WKPT- AM -FM -TV Kingsport, Tenn., financing and WINE(AMI- WRKI(FM1 Brookfield and Proliferation of delivery systems WSNG(AM) Torrington, both Connecticut. means more pressure will be put on WEVU is ABC affiliate on channel 26 with program sources, says Kalba Bowen 982 kw visual, 98.2 kw aural and antenna 710 feet above average terrain. Results of a study of 13 national broadcast reform groups indicate that the future ma- WACO(AMI- KHOO(FM) Waco, Tex.: Sold jor thrust in broadcast reform will be in by Waco Radio Inc. to Robert Weathers, areas outside the federal administrative Edwin Gummelt, Murray Watson and agencies and courts. Tom Lacey for $1.5 million. Seller is A report published by Kalba Bowen As- owned by Tichenor Media System, group sociates Inc., points to such areas as owner of KIFN(AM) Phoenix and Texas sta- shareholder pressure on corporate deci- tions KUNO(AM) Corpus Christi, KGBT-AM- sion making, mobilization of public opin- TVKELT(FM) Harlingen and KCOR(AMI- ion to influence Congress, development KOXT(FMl San Antonio. Buyer is equal of rating systems to measure targeted au- partnership. Mr. Weathers, president, will dience responses to particular program remain as general manager of stations. Mr. content, increased research on the effect Gummelt is president of Poweram Oil Co., of program content on particular audience Waco, and has real estate interests there. segments and development of production Mr. Watson, former Texas state senator, is skills which will provide a more varied and practicing attorney in Waco and has farm- balanced representation of American ing and insurance interests. Mr. Lacey is society. bank vice president in Waco, active in in- The study, by Anne W. Branscomb and Maria Savage, was done for the National vestment. WACO is on 1460 khz with 1 kw full time. KHOO is on 99.9 mhz with 100 Citizens Committee for Broadcasting (one kw and antenna 450 feet above average of the studied groups), the Veatch Pro- terrain. gram and the Rockefeller Family Fund. Ten years of broadcast reform through 1976 were characterized as "cracking open WEKY(AM) Richmond, Ky.: Sold by a closed legal system," the report said, but As a pioneer in commu- Henkin Inc. to Radio Richmond Inc. for in the next 10 years, the environment will nications financing, Heller -Oak $450,000. Seller is. owned by Fred Hensley be substantially different. "Increased has built its reputation on these and family, of Lexington, Ky., who have channels will diminish both the practical clear-cut principles: no other broadcast interests. Buyer is restrictions of television channels and ... No equity participation owned by Bill G. Walters (50%), Leonard the legal justification for broadcast regula- Joyce and George R. Borsari Jr. (25% No or tion," it said. commitment each). Mr. Walters is general manager of investigation fee Increased channels of expression will WIEL(AM) Elizabethtown, Ky., and is presi- come from national public broadcasting, a Each transaction is an dent, general manager and part owner of viable fourth network, cable television, "original" structured to WKMO(FMI Hodgenville, Ky. Messrs. Joyce satellite technology, religious broadcasters, your specific needs and Borsari are partners in Washington sports services (Ted Turner's WTCG -TV Heller -Oak works with radio and law firm of Daly, Joyce & Borsari. WEKY is Atlanta and Hughes Sports Network), ad television stations, as well as with on 1340 khz with 1 kw daytime and 250 w hoc networks and impending growth of cable systems, on night. video cassette recorders. Loans Opening up alternative delivery Leases WEMO(FM) East Moline, Ill.: Sold by systems, the report said, will result in an Acquisitions Upper Rock Island Holding Co. to Bill increased ability to reach discrete au- Seller is principally Refinancing Myers for $400,000. diences regionally or nationally and a owned by Kenneth Dick, Robert J. Cor- greater emphasis on mobilizing financial Discounting Seller Notes bert, Kenneth W. Stiegal and Robert W. and human resources to create new vehi- From $200,000 and $20,000,000 Lofgren, all of East Moline, who have no cles for programing. Few media reform we'd like to see your deal. If other broadcast interests. Buyer is Daven- groups, the report said, can take advantage there's a way to put it together, port, Iowa, real estate developer with no of these new opportunities. we'll work it out to produce the other broadcast interests. WEMO is on The authors said problems of the mass best financing possible. 101.3 mhz with 50 kw and antenna 500 media will be increased by the prolifera- Call or write feet above average terrain. tion of channels for delivery of programs, Loren N. Young, Vice President and the majority of television viewers will Edward H. Zukerman, Vice President KANC(AM) Anchorage: Sold by Mount be unselective about viewing, so the Sustina Broadcasting to Media Inc. for responsibility for balance and diversity will $309,666. Seller is principally owned by remain permanently with the broadcasters HELLER ß George Dickenson, Joe Hayes and John or disseminators. The need for reform, R. Garland, all of Anchorage, who have they said, will remain high. Communications Finance Corp. no other broadcast interests. Buyer prin- But that reform will probably come from 105 W. Adams Street Chicago, Illinois 60603 cipally owned by E. Roy Paschal and nine other than the legal arena, "if only," the Telephone:312 /621.7662 others, owns KJNO(AM) Juneau, KFIW -AM- report said, "because the principals in A joint venture of TV Sitka and is applicant for new AM in public interest law firms have .. disap- Walter E. Heller International Corporation Ketchikan, all Alaska. KANC is on 1080 peared into the agencies with which they and Oak Industries Inc. khz with 10 kw full time. so recently fought." With these (Al

Broadcasting Sep 11 1978 42 "Twos the week before Christmas" Each year a bank and the leading manufacturer in Cadillac, Michigan, co- sponsor a unique way to bring Christmas to families in need - the Dress -A -Doll contest. Area residents are encouraged to buy the dolls at the bank and outfit them in new clothes. The dolls are then returned for display, with prizes being awarded for the most creative costumes. Just before Christ- mas, the dolls are donated to the Salvation Army for distribution. But last year, late in December, one -third of the dolls were yet to be purchased. It was then that WWAM /WKJF -FM, the Fetzer radio stations in Cadil- lac, began broadcasting special announcements. Within five days, every doll had been purchased, outfitted and returned to be displayed and given away. Letting our listeners know about ways they can help make some very special Christmas dreams come true is all part of the Fetzer tradition of total community involvement.

die .e eì Fakma

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island

WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City a Kramer and Frank Lloyd of Citizens Com- munications Center with the FTC and FCC, respectively, Henry Geller with Na- tional Telecommunications and Informa- tion Administration, among others) on the inside, the report said, "one might ex- pect a substantial movement within the administrative agencies toward media reform," but it "would be unwise to ex- pect total transformation." The report listed six trends of the media reform movement as a move to institu- tionalized public interest litigation, more open participation in the legislative process Number (Congress, it said, is in a receptive mood for media reform now), greater interest in nonbroadcast areas (corn mon carrier policy, etc.), training people how to use and evaluate the media, direct pressure and negotiation with decision -makers in in design, performance the media and efforts to develop more "discerning and discriminating viewers and listeners" based upon research on the and features media's impact in society. Spotmaster® Petitions to deny take a new tack In filings against stations in MULTI - DECK D.C. -Maryland- Virginia, local government, in addition to citizen groups, wants licenses The cart machine with features competitors can't match .. . taken away; one wants competing FEATURES HARRIS application question solved in Spotmaster" 5300A ITC 3D CC-III oral argument rather than hearing

Nortronics', Duracore'- Heads No With hundreds, if not thousands, of peti- Single Connector Plug -In Decks No No tions to deny having flowed through the FCC processing line since the citizen Companion Record Amplifier No movement in broadcasting became a factor Low -Voltage Solenoid No No to reckon with a decade or so ago, there wouldn't seem to be much new to expect Independent Azimuth Adjustment No No when the deadline for petitions against Shielding Above & Below the Head No No another batch of renewal applicants draws near. But there were a few new wrinkles in LED Service Aids IM No No connection with the Washington, D.C., Virginia Tapered Cartridge Guides No No Maryland and renewals. For one thing, a department of the Dis- Companion Audio Switcher ® No trict of Columbia government filed two Do the decks lock in place to a bulkhead No petitions, one aimed at a group of stations permitting operation with the front panel down? in the District of Columbia, the other at suburban stations in Maryland and Virginia. For another, not only did two different Spanish- speaking groups petition the com- Plug -in removable decks and superb mission to deny the renewal of United electronics make this the most up -to- Broadcasting's wooK(FM) Washington, but date monaural or stereo three deck cart one of them also filed an application for machine available. Rugged machined the WOOK frequency and asked the com- deck, quiet air -damped solenoid, unique mission to resolve the conflict not in the cartridge guidance system, drop down hearing that would normally be required front panel and run lights next to each deck. but in an oral argument. Complicating the wooK matter further is For complete information call or write your the fact that another minority group - local distributor Spotmaster or contact: black -has also filed a competing applica- tion for the 100.3 mhz frequency. One relatively conventional petition was I=E filed against the renewal of WDCA -TV a F,1111IYFT/company Washington by the Washington Associ- BROADCAST ELECTRONICS INC. ation for Television and Children 4100 NORTH 24th STREET P.O. BOX 3606 (WATCH). It claims that WDCA -TV has QUINCY, IL 62301 PHONE: (217) 224 -9600 failed in its "ascertainment of the needs of children" and "in its obligation to provide suitable programing for the children who

Broadcasting Sep 11 1978 44 RADIOARTS PRESENTS THREE GREAT FORMATS

See us at the Regency 740 HyattaF1 Suite Sept. 17-20 San Francisco,

The Best in Adult Contemporary Music Hit match programming, the attention focus concept that delivers the big share of 18 to 44 men and women. Today's young and active adults are "Sound 10" listeners. Get together with us and get together with them. "Sound 10 "...the sound way to success. Send today for your demo of the 3 most exciting formats in radio. Programmed for live and automated stations.

Today's most exciting Adult MOR format Country's Greatest Hits

Radio Arts. Inc. 210 N. Pass Avenue Burbank, California 91505 } Radio Arts, Inc. Yes! Send me a demo of the most exciting formats in radio today. Name Title Suite 104. 210 North Pass Avenue Burbank. California 91505 (213) 841 -0225 Station Present Format Address City State Zip Telephone_ "They laughed

when I sat down to TWX the stations."

"Plumbers were plumbing. an office producing over Painters were painting. $2,000,000 in Spot TV Floors were bare. No furni- sales in its first ten months ture. Just a phone and a of operation. TWX," says Sales Manager Cleveland is just one of John Morris. "That was 17 Katz Television sales opening day at Katz Tele- offices ... and now, it's not vision's Cleveland office." even the newest office.

"But I had closed some But the running start

orders! So I sat on my John Morris made in suitcase and sent them to Cleveland shows why Katz the stations." total Spot TV sales have Now the workmen are outpaced industry growth gone and carpeting muf- in the past five years, fles the busy sounds of and why Katz branch office

THE KATZ AGENCY INC. NEW YORK ATLANTA BOSTON CHARLOTTE CHICAGO CLEVELAND performance led the way. Investing in more sales offices and more sales people is just one of the ways you get to be the best in the rep business. Katz has more.

NSA Katz. The best.

DALLAS DETROIT JACKSONVILLE LOS ANGELES MEMPHIS MINNEAPOLIS PHILADELPHIA PORTLAND ST. LOUIS SAN FRANCISCO SEATTLE Week's worth of earnings reports from stocks on Broadcasting's index

Current and change Year earlier

f Net 1 Per Net Per Company PenodlEnded Revenues Change Income Change Share Revenues Income Share

Knight -Ridder 6 mo. 6130 5423.135.000 +18.3 537.646.000 +34.5 52.30 S 357.541.000 S 27.980.000 S 1.72 Rockwell International 9 mo. 6130 4.288.700.000 + 0.5 136.100.000 +32.8 3.88 4.266.900.000 102,500.000 2.97 RSC Industries 6 mo. 6130 3.670.000 - 8.1 281.000 -43.9 .12 3.992.000 501.000 .21 Valtac 6 mo. 6130 18,194.000 +29.6 834.000 +20.9 .22 14.034.000 697.000 .19 Westinghouse Electric 6 mo. 6130 3.222.061.000 + 8.6 141.050.000 +20.3 1.62 2.960.998.000 117.215.000 1.34 Wrather 6 mo. 6/30 18.762,000 +21.2 560.000 -22.9 24 15.480.000 726,000 .32 comprise 27% of the population in the dent but of "a historic and continuing pat- Washington, D.C., Standard Metropolitan Washington area" ters of discrimination." Statistical Area for employment purposes. It was the Office of Human Rights of the The stations listed in the petitions to The petition also contained some District of Columbia -a part of the execu- deny, the office said, were picked as the charges not related to employment. It said tive office of the mayor -that filed peti- result of an effort to identify "the worst WRC(AM) was guilty of distorting its news tions against the Washington and subur- offenders" on the basis of information in and that WETA -TV had failed to program to ban stations. It alleged the stations dis- the annual employment reports that sta- meet the needs of Washington area resi- criminated against minorities and women tions file at the FCC. The office said that dents and had not compiled with the corn - in their employment practices. not only are the stations' equal employ- mission's rules regarding logging, station The Washington stations named are ment opportunity statistics well below any identification and underwriting credits. WTTG(TV), WRC- AM- TV- WKYS(FM), conceivable zone of reasonableness but The D.C. Media Task Force, the Wash- WOOK(FM) and noncommercial WETA -TV. also the stations renewal applications con- ington affiliate of the National Black The other stations are WHFS(FM) Bethesda, tain no proposals to remedy EEO defects. Media Coalition, petitioned the commis- WLMD(AM) Laurel, wlNx(AM1 Rockville, The office said it does not believe the sion for permission to intervene in both WCTN(AM) Potomac -Cabin John and location of the suburban stations outside matters raised by the office. It said it WDON(AM) Wheaton, all Maryland, and the district forecloses it from filing against believes the charges are "solid, substantial WPIK(AM) -WXRA(FM) Alexandria, Va. them. It said that the FCC defines them as and raise material questions of fact" and The office said that, as a group, the radio serving the "Washington, D.C." market, that it can help in both proceedings. and television stations serving the Wash- that each does business in the district and The Spanish- speaking group that is both ington area employ minorities and women that the commission requires the stations seeking denial of wooK(FM)'s renewal and at a rate "significantly below market to ascertain and program to meet the dis- applying for the frequency is Hispanic parity." Such a record, it said in both peti- trict's needs. It also said the commission Broadcasting Corp. It argues that, with the tions, appears not to be the result of acci- regards each station as being within the demise of United Broadcasting Co.'s

THANK YOU

Schafer -CETEC Autogram IGM -NTI Harris Broadcast Electronics robe

for your purchases of THE CARO d again, that THE CAROUSEL® is the most widely used and acce Ste ridge player in the world.

SONO -MAG CORPORATION 1005 W. Washington Street Bloomington, Illinois 61701/309-829-6373

THE WORLD'S LARGEST MAKER OF MODERN AUTOMATION WITH ABILITY.

Broadcasting Sep 11 1978 48 You remember TV in 1948. Nine - bring Charlotte a new experience This could be inch screens, Uncle Miltie, and in news, public affairs, sports terrible reception. But people and entertainment. In 1948, one the biggest crowded around Charlotte's only channel was all Charlotte had. channel. Today, 30 years and four Today, it's all Charlotte needs. thing to hit channels later, Charlotte again is excited about one channel. But Cox TV stations are represented by TeleRep. Charlotte TV this time it's by choice. Because WSOC -TV, with innovative local since TV programming, has joined Amer- hit Charlotte ica's top -rated network, ABC, to NOW IT'S ALL ON WSOC-TV cox &oadcosring

WSB TV-AM -FM WHIO TV -AM -FM wSOC TV -AM -FM WIIC -TV K1VU-TV 'MOD. WAIA -FM KFI. KOST -FM WLIF -FM WWSH -FM Atlanta Dayton Charlotte Pittsburgh San Francisco- Miami Los Angeles Baltimore Philadelphia Oakland WFAN(AM) earlier this year, Washington After the commission denied renewal ot" lost its only Spanish -language station. It the AM but while the matter was still also says it is seeking to establish the first pending on appeal, United switched the More and better Washington area broadcast station owned AM's and FM's calls and formats, with by minorities of Spanish descent but noted the result that the Spanish -language pro- political exposure that United lost its AM application in a graming disappeared with the AM license, comparative proceeding that lasted 12 on April 22 (BROADCASTING, May 1). on TV is urged years. A similar delay in a fight over the By changing formats, the coalition said, Markle Foundation president FM frequency, Hispanic Broadcasting said, United deprived a "significant segment" wants deeper view of candidates "would be unconscionable." of the Washington area of a necessary ser- It said the commission could cut short vice. Furthermore, it said, the switch A "courageous independence" by broad- the procedural requirements with an oral "raises serious questions regarding the casters will be needed -along with some argument since what it says is United's un- licensee's candor and forthrightness with modification of Section 315's equal -time fitness to be a commission licensee has al- the commission." requirement the ideal of political ready been established. The petition said But the prospect of a black -owned sta- -if equality in this country is to become a that the commission's decisions in the tion to serve the predominantly black pop- reality. That view is offered by Lloyd N. AM case and in a proceeding in which ulation of Washington was held out in the Morrisett, president of the John and Mary United lost its license for WFAB(AM) Miami other application filed for the WOOK fre- R. Markle Foundation, in the foundation's held that United is not qualified to be a quency. The District Broadcasting Co., report for the year ended June 30, 1977, licensee. And those findings cannot be which is owned equally by four black pro - released last week. relitigated, Hispanic Broadcasting said. fessionals-a lawyer, a doctor and two den- "As great as were the accomplishments The principal owner of Hispanic Broad- tists -said it believes "its attention to the of the last debates [the TV confrontations casting -with an 80% interest -is Angel needs and interests of the District and of between President Gerald Ford and Jimmy A. Roubin, president of a local construc- its black community are wholly compati- Carter], they suggest that future debates tion firm and a native of Spain. ble." can serve the public better," Mr. Morrisett The other group petitioning the com- Then, too, there was that other new declares in the "President's Essay." mission to deny the wooK renewal is the wrinkle among the petitions to deny that The problem raised by Section 315 Metropolitan Washington Coalition for were filed against Washington stations. "is not insoluble;' he says, "and it is in the Latino Radio. It's complaint is not only the Two Washington men last month peti- public's interest that it be addressed." He loss of Spanish -language programing but tioned the commission to deny or grant suggests that the formulas devised for the the manner of that loss. one year renewals to five television sta- distribution of funds in the public financ- Originally, United broadcast black - tions the men said had not dealt ade- ing of presidential campaigns "could pro- oriented programing on WOOK(AM) and quately with the needs of unmarried per- vide an analogy for the distribution air Spanish language material on WFAN(FM). son (BROADCASTING, Aug. 21). of time to minority -party candidates" -who do have rights to air time, he says, even though they could not be allocated as much as the major -party candidates. Preventive maintenance in D.C. "Radio and TV broadcasting," Mr. Mor- risett writes, "have the potential to show WJLA -TV Washington avoids two casters of possible purchases in which it the many sides of a political candidate. petitions to deny by coming has no interest. And it will contribute up Many programing possibilities im- to agreements with local to $5,000 to help the task force present a mediately come to mind. citizen groups over minority conference designed to provide informa- "Biographical information on the candi- owners and childrens' programing tion to minority group members who want dates is clearly relevant to judgments con- to acquire stations. cerning character and qualifications. Could Allbritton Communications Co. headed Last month, Allbritton announced a documentary biographies that would in- off two possible petitions to deny renewal more extensive plan to encourage vite such judgments be produced? ... of its WJLA -TV Washington when it reached minority ownership of broadcast stations. "Imagine if, in addition to debates, the agreements with two local citizen groups - It said it would pay Chemical Bank of New candidates were shown discussing an im- the D.C. Media Task Force and the Wash- York $7,500 monthly through Jan. 11, portant question with their advisers. Im- ington Association for Television and 1979, to help minority group members in- agine seeing how the candidate handles Children (WATCH). terested in buying stations (BROADCAST- questions from experts or the press from (WDCA -TV Washington, which had also ING, Aug. 28). other countries. How would the candidates been engaged in talks with WATCH in an The agreement with WATCH is de- fare if asked their views on significant effort to avoid a petition to deny, was not signed to improve children's programing, historical events? Any broadcaster could as fortunate. A petition was filed against largely through making the public more expand the list of good programing the station's renewal [see page 44].) aware of "the importance of television in possibilities almost endlessly." The Allbritton agreement with the task the lives of children," according to the let- The annual report also shows that the force is designed among other things to ter of agreement Allbritton sent to foundation made $1,654,832 in grants for help sensitize members of the station staff WATCH's board of directors. its program on mass communications dur- to minority needs and problems and to WJLA -TV will produce and present in ing the 1976 -77 year. There were 34 help minorities who want to acquire broad- prime time a public affairs program on the grants, in response to 650 written re- cast properties. subject of children's television. And WJLA- quests. One provision commits Allbritton to Tv and WATCH will develop a package of The mass communication program's send news, public affairs and programing public service announcements designed to aim "is to strengthen the performance of personnel twice a year to "issue semi- highlight television's importance to the media and understand the potential of nars" to be addressed by local community children. WJLA -TV will make available to a communications technology." leaders who will discuss matters of con- WATCH representative a "brief segment" Among the appropriations in 1976 -77 cern to the minority community. As an weekly on the station's A.M. Washington were: alternative, Allbritton may make station for the presentation of views on children's $360,000 to the Wharton School, facilities available for the production of a television programing. WJLA -TV also University of Pennsylvania, to support a video tape of the material that would be agreed to pay any union fees that are ap- national study to identify "the specific in- presented at the seminars. plicable- provided that WATCH desig- terests and needs of various segments of To help minorities acquire stations, nates a representative who agrees to the general television audience ?' Allbritton will inform minority broad- donate the fees to WATCH. $185,000 to the Lincoln Center in

Broadcasting Sep 11 1978 50 New York to help underwrite a business more than 30% (BROADCASTING, Sept. 4). and marketing study for the Live From Broadcast Advertising Coincidentally, the Radio Advertising Lincoln Center program series. Bureau said last week it was initiating a $40,000 to Associates for Human study in cooperation with NYMRAD's Resources for a study of "the feasibility of New Yorkers may marketing committee to determine the using simulation games in public affairs effects on retail sales of the strike at the television programing, an area in which miss their papers, New York Times, the Daily News and the improvements are urgently needed." New York Post. $30,000 to Duke University for a but broadcasters Robert H. Alter, executive vice presi- study of the relationship between politi- dent of RAB, said the study will document cians and the press. couldn't be happier the strike's impact on retail sales and de- $11,750 to the Aspen Institute for velop case histories on retailers' use of Humanistic Studies for research "to deter- As press strike continues there, other media. The study will seek particu- mine how congressional and gubernatorial business keeps building at larly to determine the role radio is playing debates might be carried on television dur- stations, particularly radio in contributing to sales -which are being ing the 1978 campaign." sustained during the strike, Mr. Alter said. $60,000 to the Center for Action Comfortable increases in advertising are Television stations reported that August Research "to explore the feasibility of a being registered by New York radio and 1978 business generally was better than national endowment for children's televi- television stations as the strikes against August last year and the added sales sion" major newspapers there continue. resulting from the strike were icing on the $40,000 to Emory University for In television, the gains attributable to cake. A WNBC -TV official said sales had work on a cultural history of television. the walkout, begun Aug. 9, were not been running about 10% ahead of last $55,000 to the National Citizens across the board. A few stations reported year, but the August spurt in retail busi- Committee for Broadcasting to support minimal gains, while others cited rising ness placed the over -all boost at about expansion of NCCB's activities "in sales resulting from bolstered spending by 22%. Amusement companies and various areas, including membership retail and amusement accounts and some retailers - Korvette's, Macy's, Saks -Fifth solicitation." national spot clients. Avenue, Sachs Furniture and A &S -were The Markle foundation was set up in In radio, the gains appear to be more more active than usual on WNBC -TV, the 1927 by John Markle, a former coal -mine substantial. The speed with which satisfac- official reported. owner- operator, with endowments that tory commercials could be produced was A wCBS -Tv spokesman said sales in- eventually totaled about $15 million. cited as a factor in radio's upswing. A creases from amusement companies and Market value of its portfolio at the end of study by the New York Market Radio retailers have been coming in but added the 1977 fiscal year was put at $47.4 Broadcasters Association (NYMRAD) that the rise will become sharper now that million. showed increases ranging from 10% to advertisers are beginning to produce new

Follow the orange brisk road. The way to growth is paved with /Etna Moneys" -as dozens of medium -sized radio stations from coast to coast have discovered. They're using !Etna Money for upgrading, refinancing, acquisitions -and they're growing fast. Loan amounts are from $1,000,000. Repayment schedules up to ten years. And there's no equity kicker. But why ',Etna Money? Because it's flexible, and radiowise. Ask us for details. Contact /Etna Business Credit, Inc., 111 Founders Plaza, PO Box 118, Hartford, CT 06101, (203) 528 -4831, or see Barry Dickstein or Herb Hirsch at the N.A.R. B. convention. C.Ema Business Credit, Inc. MI'Etna Business Credit, Inc. One of the /ETNA LIFE& CASUALTY companies

Broadcasting Sep 11 1978 51 commercials. Such motion picture com- strike that is fairly new to radio is the edu- ported for all ADI household weekly -rat- panies as Paramount and Universal and cational institution," he said. "We had six ing markets; some for only the top 60 many of the Broadway presentations have or seven colleges and specialized schools ADI's and all demos, except women, been advertising regularly on WCBS -TV. come in for campaigns." 15 -24, for the top 15 ADI's. Because ADI WABC -TV had a brisk August, according WINS(AM) the other all -news station, ex- weekly sample sizes for women, 15 -24, do to a sales official, who felt that added perienced an upswing in business, accord- not meet Arbitron's minimum in -tab cri- strike - related business was modest. He ing to a spokesman. Old -line retailers, in- terion, no OTO program data will be re- said the station's sales orders for August cluding Macy's, Gimbel's and Castro ported for this group. were heavy even before the strike began, came aboard with fattened budgets, the but noted that a number of national ac- station official reported. Amusement com- counts, particularly airlines and travel - panies also were said to be well repre- oriented firms have increased budgets. sented. TVB wants to light A spokesman for WPlx(TV) said addi- WQxR -AM -FM reports the stations are sold tional business had been minimal prior to out until Sept. 25. Walter Neimann, presi- some fires in January Labor Day but added, "we expect that dent, said the good -music stations ad- there will be demand for time soon, ded a few commercial positions but noted New promotion pieces stress especially in the retail and amusement the number of its commercials an hour advantages to buying then categories." does not approach that of pop stations. The WNEW -TV reported that business im- increased business, he said, has come Television Bureau of Advertising is proved since the strike began, particularly from its regular advertisers in the retail mounting a campaign to induce more ad- in the retail and amusement categories. and amusement fields but one new client vertisers to schedule their announcements An official said that the station produces is Burberry's, which is opening a store in during January, when spending tradi- TV commercials for a number of its local New York. tionally decreases. accounts and this activity too has speeded Shortly before the strike NYMRAD TVB has distributed two brochures, up. sent all retail advertisers in the New York "Resolve to Join the January TV Revolu- A sales executive of WOR -TV said in the area a list of its member radio stations, in- tion" and "How to Cut Advertising Costs first two weeks some local advertisers held cluding such information as format, by Using More of the Less Used Times of back, feeling the strike would be over. But telephone number and name of sales man- Television," to member stations, repre- now, he continued, many retailers have ager. It plans to keep sending its informa- sentative firms and leading advertisers and strengthened their investments, and polit- tional material to those advertisers who agencies. ical candidates, lacking the newspapers, used radio during the strike. The advantages of using television in have been putting added dollars into TV. January, the brochures stress, are a larger There were some reports that business viewing audience then than during any on radio was so spirited that some stations More on the one -shot show other month, the lowest level of competi- exploited the situation by raising rates. A tion for commercial time, the greatest flex- NYMRAD spokesman said the group had Arbitron Television will provide additional ibility for commercial placement and the investigated the charge and found it to be audience data for one -time -only (OTO) lowest cost -per- thousand of the year. misleading. programs, beginning with the October TVB notes in its "TV Revolution" "What happened," he said, "is that 1978 survey, in response to reqúests from brochure that some advertisers have many stations operate with so- called 'grid' television broadcasters, advertisers and begun to recognize the value of increasing cards. This means that a morning drive - agencies. their expenditures in January (based on time period, for example, may have basic Arbitron now reports OTO program au- 1977 figures), including 32 of the top 100 rates of $70, $90, $110 and $130 per dience estimate for Metro, ADI and TSA clients. Among those showing sizable minute, depending on demand for time. households; ADI and TSA men 18 +, and gains were ITT, RCA Corp., Time Inc. and In some instances stations did move from women 18+ only. The company said that Union Carbide Corp. one grid point to another -say, from $90 because sample sizes differ by market, not "It's been traditional to cut advertising to $110 -but by the same token when de- all markets can support all demographic in all media in January when business mand is off, stations will move down- estimates. The selection of additional de- needs it most," Roger D. Rice, TVB presi- ward." mographic groups to be reported, Arbitron dent, said. "But more and more adver- All -news WCBS(AM) termed business in said, has been done "on the basis of a tisers are finding that it's a good time to August "unquestionably good." A sales thorough analysis of weekly in -tab sample sell." executive said sales volume was up 30% to sizes for each demographic group in each 35 %, all of it local. ADI. "One category that came in during the Arbitron said certain demos will be re- Advertising Briefs

Win some, lose some. American Associ- ation of Advertising Agencies study shows that its member agencies had net gain in 1977 in number of services they perform for clients but had net loss in dollar volume for creative, public relations and ONLY FOUR RADIO REPS media, buying functions performed by in- house operations and outside organiza- HAVE OFFICES IN 13 OR MORE CITIES tions. AAAA said 25 accounts that had been in -house or with outside service for BLAIR, EASTMAN, KATZ AND media buying functions performed by in- were added to member agencies while 11 accounts went outside agencies for these assignments. Estimated billings on func- PRO Meeker Radio tions moved to AAAA agencies amounted to $6.6 million, while estimated billings A DIVISION of OF PRO TIME SALES, Inc. $10.9 million shifted to specialized com- 441 LEXINGTON AVENUE, NEW YORK, N.Y. 10017 (212) 687 -3380 panies or in -house groups. THE ACHIEVERS Change of heart. Government has drop- ped antitrust suit charging American Bar

Broadcasting Sep 11 1978 52 World's greatest rain.

If the bluest skies you'll ever see are in Seattle, how ruddy with a jointly- shared grudge against the wet- come raindrops keep falling on our head ? A fair ques- ness. For although we stoutly defend our climate, we tion. For Seattle's weather is definitely paradoxical. regard the right to complain about the weather as a It does rain a lot in Seattle -but not as much as sacred privilege of citizenship. For example, we can it does in New York. (Score: 41.51 annual inches for have a gorgeous stretch of crisp, clear, sunny weather. the Big Apple, 38.79 for the But two drizzly days later, strong Big Sponge.) men will moan, "Will this rain The thing is, Seattle's rain never end ?" falleth gently from the heavens Ah well, except for the pre - -more drizzle than deluge. Be- dictably dark and sloshy months cause our rainfall is mostly soft of December and January, and light, people golf in it, go during the remainder of the for walks in it, stoically ignore year, Seattle averages more day- it and generally smile on light hours of sunshine than rain through. (Britishers and Scan- or overcast. And we enjoy fab- dinavians dote on Seattle's cli- ulously beautiful clouds, superb mate.) Furthermore, very, very sunrises and sunsets of sheer little of our precipitation hits 0 E PORTER SEATTLE TIMES poetry the year round. the streets in the form of snow. The Seattle climate. Long may it rain. Hard -core Seattleites fre- At KOMO, Seattle's favorite weatherman, Ray quently observe that it's the Ramsey, talks about the weather constantly on both rain which makes everything so radio and TV, and we broadcast frequent mountain, green and beautiful. True. And marine and general reports throughout the day. lt's while it makes our lawns bright part of our fifty -year tradition of high quality broad- emerald, it makes our complex- casting to the people of Western Washington. Those ions dewy and our dispositions same listeners and viewers have responded by making KOMO radio consistently the area's leading adult station and KOMO -TV not only the market leader, but one of ABC's most successful major market affiliates. KOMO Fisher Broadcasting Inc. KOMO -TV, Channel 4, ABC KOMO Radio, 1000 on the dial. ABC Information Network. Representatives: Kotz Agency, Inc.; offices in 17 major advertising centers including Seattle and Portland.

Celebrating 50 years of quality broadcasting in Seattle and Western Washington. Association with unlawfully banning price Xerox, through Needham, Harper & plan to prepublish station slogans and advertising by lawyers. U.S. District Judge Steers, New York, has bought preview "call letter flips" -the latter involving the Nicholas Bua dismissed suit at request of program on Sept. 7; premiere program on translation of erroneous call letters into Department of Justice, which cited "dra- Oct. 8 and telecast of Oct. 15. recognizable calls -but strongly recom- matic change" in ABA attitude toward mended that Arbitron review its callback lawyer advertising in wake of Supreme and editing procedures with the Radio Ad- Court decision in 1977 striking down asso- vertising Bureau's GOALS committee and ciation's restrictions on such advertising. Stations lack with the Broadcast Rating Council. Agrees to stop. Grey Advertising has con- In other actions the council endorsed sented to Federal Trade Commission order confidence in April 19 to May 16 as date for next year's halting advertising claims that Poli -Grip Arbitron's ESF April -May radio surveys, and added Bob and Super Poli -Grip, allow denture Galen of Blair Radio and Jeff Woodruff of wearers to eat "problem" foods such as Advisory group worries about ABC -owned AM stations to council mem- steak and corn on cob without embarrass- control over sampling of bership. In the sessions, Arbitron also ment or discomfort, and that dentures will unlisted phones; approved are agreed to offer Federal Express service, at remain in place when eating such foods. plans to prepublish slogans and a nominal fee, to stations wishing quicker Grey was charged with making false and corrections for 'call letter flips' delivery of reports. unsubstantiated claims in its commercials The meeting, the council's second, was for dental adhesives and Polident cleanser, Arbitron's radio advisory council has held at the Crystal City Marriott at all products of Block Drug Co. Order refused to endorse, at least for the present, Arlington, Va., with members meeting prohibits Grey from making performance the Arbitron "expanded sample frame" first among themselves and later with Ar- claims without reasonable basis. technique for getting homes with unlisted bitron officials. Major agency merger. Post- Keyes- telephones into its samples. voted Gardner, Chicago, and Cunningham & The council not to endorse ESF Pay Less more Walsh, New York, have agreed to consoli- until Arbitron has demonstrated a viable pays date their raising estimated plan for "controlling" the ESF sample - operations, The top 15 drug chains in local television two keeping it in proportion to the number of billings of agencies for 1978 to $225 increased their TV spending in the first million. PKG will continue to operate as homes with unlisted phones, without big variations from one survey to another. half of 1978 by 61% to $8,092,000, accord- separate corporate entity. PKG bills esti- ing to Broadcast Advertisers Reports $80 million & W, $140 Arbitron officials said they were confi- mated and C about figures released last week by the Television million. dent they could control the ESF sample satisfactorily -and that the council's with- Bureau of Advertising. Registering the Full sponsorship. Xerox Corp., Stamford, holding endorsement would not affect most dramatic gains were Pay Less, up Conn., will be full sponsor of first three plans to introduce ESE in eight markets 2,653% to $247,800, and Long's, up programs of NBC -TV's Lifeline series this fall and to expand it into all markets 2,015% to $547,000. The largest advertiser about real doctors (Sun., 10 -11 p.m.). by April /May 1982. in the top 15 is Revco, up 28% to $2,064,- The council, backing Arbitron's cam- 300. paign against "diary distortion," approved Jan. Jan.- June a motion that Arbitron subscribers be pro- Jane'77 '78 change vided affidavit forms saying their employes 1. Revco 51.501.100 52.064.300 + 38 2. Eckerd 869.200 1.528.600 + 76 QUALITY TALKS have been made aware that diary tamper- 3. Thrifty 560.200 966.800 + 73 ing is illegal and that those who become 4. Longs 25.900 547.700 +2015 FOR involved will be dismissed immediately 5. Hook 433.700 470.100 + 8 6. Cunningham 166.600 405.000 + 143 and prosecuted. 7. Peoples 444.700 312.500 - 30 In a joint statement, Council Chairman 8. Cart 215.000 310.500 + 44 Don Nelson of WIRE(AM)- WXTZ(FM) In- 9. Osco 38.800 288.800 + 644 KPUG 10. Rite Ard - 254.000 - Belhngham, Washmglon dianapolis and Vice Chairman Ed Chris- il. Pay Less 9.000 247.800 +2653 tian of WWKR(AM)- wNIC(FM) Dearborn, 12. Gray 103.000 226,400 + 120 Mich., hope "for the immediate 13. Thrdt 434.400 170.500 - 61 expressed 14. Haag 185,400 152.200 - 18 support of this program by broadcasters." 15. Genovese 29,900 147.500 + 393 They saw it as providing "another deter- Total lop 15 55.016.900 $8.092.700 + 61 rent to the diary- tampering problem." Source: Television Bureau of Advertising. based on Broadcast The council also approved an Arbitron Advertisers Reports IBAR) ligures.

Continental's new 5/10 kW AM transmitter is setting records for acceptance. It has performance And efficiency with the cleanest sound around. Listen to Continen- tal: quality talks. Write for brochure: Continental Electronics Mfg. Co. Box 270879 Dallas, Texas 75227 Advisers. Giving Arbitron the station's side of the story last week were: (I to r): Gene (214) 381 -7161 Milner, WSRF(AM)- WSHE(FM) Fort Lauderdale, Fla.; Paul Downs, WRAP(AM) Norfolk, Va.; William Brown, WMBD(AMI-WKIW(FM) Peoria, Ill.; Jim Phillips, KHEV(AM)- KEZB(FM) El Paso, Tex.; Richard Kale, KEX(AM) Portland, Ore.; Ed Christian, WWKR(AM)- WNIC(FM) Detroit; Don Nelson, WIRE(AMI- WXTZ(FM) Indianapolis; Jim Ridings, WRJZ(AM) Knoxville, Tenn.; David Lykes, WGBT(AM) Harlingen, Tex.; George Nicholaw, KNX(AM) Los Angeles; Bernard Mann, WGLD -AM -FM High Point, N.C.; Jeff Woodruff, ABC, and Bob Galen, Blair Radio.

Broadcasting Sap 11 1978 54 Another first from the first name in broadcast automation:

First to take house calls Your own personal rep is not only available by both computer and phone, but also available around the clock. You can call him at home in the middle of the night if you have an urgent problem. BIAS was first to offer this kind of super®personal service. BIAS was also first to develop an on -line real -time computer system for broadcasting. And a flock of other firsts followed. First to offer your choice of computer services -as much or as little as you want -and what you take goes together because our systems are compat- ible. First with power backup system. First to offer scheduled training seminars. And more firsts are on the way. Is it any wonder so many stations call BIAS first? Call us today. Call Bill Boyce at 901 -345 -3544. Broad- cast Industry Automation System, Data Communications Corporation, 3000 Directors Row, Executive Plaza, Memphis, Tennessee 38131. petite for series product is voracious. And ABC began its ascent to number one in Programing with Fred Silverman of NBC -TV on a the ratings, the amount went up about rebuilding campaign and CBS -TV fielding 25 %, and gained another 18% in 1977; a number of aging series, it promises to (The FCC's figures for program expenses Hollywood's become more so. are lumped together with those for techni- The growth of miniseries and made -for- cal expenses; however, stock analysts say a boom town TV movies has brought the most signifi- the technical portions usually represent cant infusion of new money into the only 10 % -15% of the total amount and are for television Hollywood television community. NBC relatively consistent, so that increases, alone last year scheduled 74 hours of mostly, reflect program costs.) Seller's market in TV miniseries, for example. At an average Mr. Dann estimates that in 1979 -80 turns production world cost of $800,000 an hour -twice the cost those numbers will increase by as much as upside -down as majors lose of regular series -that injected close to 15% beyond inflation. If so, the networks and independents $60 million into the production mar- may be pouring as much as $2 billion into prospect network motherlode ketplace. And CBS, which had virtually no programing, almost double what they miniseries and made -for -TV movie opera- spent as recently as 1973. There's another gold rush on in Califor- tions a few years ago, has committed as But it is how that money is being dis- nia. much as $80 million to those areas this tributed that brings in the paradoxes, As the three commercial television net- year, double last year's amount.The result? beginning with the simple fact that the in- works prepare to launch a prime -time "Never in the history of Hollywood has dependents have become the majors. season that will undoubtedly be called there been a prosperity to compare with John H. Mitchell, the former president their most competitive ever, they are the present." says program consultant of Columbia Pictures Television, now pumping unprecedented wealth into Mike Dann, the one -time CBS television doing program consulting for Procter & Hollywood's creative community. programing chief. "Suddenly the amount Gamble and others, says that until a few The new scale of programing needs and of production has actually exceeded the years ago, the major studios -the Univer- rewards not only has brought with it production capacity. All the sound stages sals, the Paramounts and the Columbias- prosperity but also fundamental and are occupied -you can't find a grip. supplied 50% and sometimes 70% of the sometimes paradoxical changes in the "There's a shortage of product -the networks' prime -time programs. This complexion of the industry. And not the networks are panicking, and that's why the year, he said, the majors will be providing least of these is an extraordinary demand suppliers are gaining an upper hand." 18'h hours of the weekly schedule, while for talent at a time when "less is more" is And paying handsomely for the privi- the independents -the TAT's, the TOY's, becoming a dominant professional lege. According to financial data filed with the Lorimars and the Spelling - philosophy. the FCC, the networks' program expen- Goldbergs -will supply 30 hours. At the root of it all is a simple case of ditures have increased by roughly 64% The dimensions of that success, along supply and demand. The network's ap- since 1974. In 1975 -76, the year in which with its origins and pitfalls, set the tone of

The top 27 in prime time television

Company Hours Company Hours Company Hours

ABC Sports 2 MGM 2 TAT /Tandem 3 Monday Night Football. ABC's How the West Was Won (with John ABC's Apple Pie *; CBS's One Day at a Time Mantley; scheduled for midseason return); (with Allwhit), The Je/fersons (with Nicholl,Ross Mark Carliner 1 NBC's CHiPs (with NBC). & West), In the Beginning *, All in the Family, CBS's Flying High *. Good Times. CBS 1 MTM 3 Time -Life 1 /2 Hawaii Five.O (with Leonard Freeman). CBS's WKRP in Cincinnati *, Lou Grant, CBS's People'. Rhoda, Mary*. CBS News 1 Tomorrow Entertainment 1 60 Minutes. NBC 1 NBC's Lifeline'. Dick Clark Productions 1 Little House on the Prairie. TOY 1 NBC's Dick Clark's Live Wednesday'. ABC's Carter Country, What's Happening. Nichol!, Ross & West 1 Columbia Pictures TV 2 ABC's Threes Company, CBS's The Jefferson Twentieth Century -Fox 2 ABC's with 1/2 Fantasy Island Spelling- Goldberg); TAT). (with CBS's Paper Chase* , M *A *S *H; NBC's WE.B.* CBS's The American Girls" (with Bennett/ (with Lin Bolen). Katleman). Osmond Productions 1 Universal 7 1/2 Walt Disney Studios 1 ABC's Donny and Marie. ABC's Operation Petticoat (with Leonard NBC's Wonderful World of Disney. Stern), Hardy Boys (with Glen Larson) Paramount and Four D Productions 1/2 3 1/2 Battlestar: Galactica* (with Glen Larson); ABC's Happy Days (with ABC's Barney Miller Miller -Milkus), CBS's The Incredible Hulk (with Kenneth H. Laverne and Shirley (with Miller- Milkus /Hen- Johnson); NBC's Quincy (with Glen Larson), Komack /Wolper 1 /2 derson), 4hxi* (with John Charles Walters), Rockford Files (with Cherokee /Huggins /Public Mork ABC's Welcome Back, Kotter. and Mindy* (with Miller- Milkus /Hender- Arts /NBC), The Eddie Capra Mysteries * and son); NBC's Grandpa Goes to Washington* Sword of Justice* (with Glen Larson). Lorimar Productions 4 1 /2 (with Fellows /Keegan), Who's Watching the ABC's Eight Is Enough; CBS's Waltons, Dallas, Kids* (with Henderson). Warner Bros. 1 1/2 Kaz *; NBC's Waverly Wonders *. CBS's Alice, Wonder Woman (with Lansbury/ Aaron Spelling /Leonard Goldberg. 6 Cramer). Mark VII 1 NBC's Project UFO. ABC's Fantasy Island (with Columbia Pictures Witt, Thomas, Harris 1/2 TV), Starsky and Hutch, Charlie's Angels, ABC's Soap. Quinn Martin Productions 1 Family (Aaron Spelling /Douglas Cramer), Loue

CBS's Barnaby Jones. Boat (Aaron Spelling Production), Vegas. Indicates new show

Broadcasting Sep 11 1978 56 It takes a lot of fuel to move a heavy load.

On today's railroads, one gallon of fuel moves a ton of freight 280 miles. Most automobiles made in Detroit can go about 100 miles to the gallon -if they move by railroad. The same goes for most other goods that move by rail. Today, railroads use less than one -third as much fuel as trucks, on the average, to move big loads. And railroads are working to save even more fuel in the future -with entire trains of grain or coal that require less energy than either barges or pipelines, with new space - age technology, with improved operating practices. Piggybacking -the movement of truck trailers and containers on railroad flatcars - is the fastest growing part of the railroad business. It not only saves fuel, it reduces traffic congestion and improves highway safety by taking more than 2 million truck- loads off the roads each year. The Department of Transportation ex- pects the nation's freight load to double by the year 2000 and the railroads' share to grow even faster. One important reason for this is that the existing rail system already has the capacity to handle many more trains. Another is the railroads' proven fuel efficiency. Last year the railroads spent a record $9 billion for track and equipment improve- ments that will allow them to handle more freight with greater efficiency than ever be- fore- saving both fuel and money. Association of American Railroads, Amer- ican Railroads Building, Washington, D.C. 20036. Surprise: Katleman: Goldberg: Salkowitz: G G When the networks call up G G We enjoyed the excitement G The creative person, or Columbia to do a project, they of starting a company from semicreative person, is king in don't want Columbia; they nothing and seeing it grow ... Hollywood today, in a way that want whoever Columbia has Then suddenly we've found he never was before. under contract. ourselves back in an office, talking to a bunch of Bolen (W.E.B.), Mark Carliner (Flying much of the TV production industry today. accountants. i i High), the John Charles Walters Group Financially, the economic climate pro- (4hxi), Terry Keegan and Arthur Fellows vided by the networks has fractionalized (Grandpa Goes to Washington) and Harve the industry as never before, with the suc- Bennett /Harris Katleman (American cess of the independent producer acting as tion of what might be called third- gener- Girls). Other examples of the trend in- the wedge. ation independents -the first generation clude Bill Blinn and Jerry Thorpe, Joanna "Studio operations insured program being the star -based Desilus and Danny Lee, David Gerber, Stan Kallis and Bill delivery during a period when most of the Thomases as the second the latter-day O'Brien and Bud Austin. "I think the out- network executives were afraid to take a large -scale independents such as MTM look" for the independent producer, Mr. chance on the limited financial resources and TAT. Mitchell said "is terrific- better than ever. of the independent," Mr. Mitchell said in a Many of the newest generation of inde- And it should remain that way." recent speech to accountants in California. pendents have been started up by writers, But beyond the favorable financial con- "The majors were the only ones that could directors and executive producers who ditions, at the root of the fractionalization tolerate the intolerable condition of the broke off from studios or other indepen- trend are certain creative considerations deficit financing because most of them had dent companies, and many are supported that, again, may have started with the their own distribution arms that could by partnerships with studios or, in some TAT-type major independent. The net- later, hopefully, liquidate the deficits via cases, by production guarantees from the works just didn't start handing money to worldwide syndication sales efforts." networks. anyone who'd written a script, after all. But the kind of money the networks "They're starting up every day," Mr. Ask any of the second -generation inde- have been shelling out in recent years, he Mitchell said, listing as examples such al- pendents to what they attribute their early said, has "opened up the creative mar- ready established companies with shows success and invariably the answer will be ketplace- because there was little financial on the networks' current schedules as the lavishing of day -to -day attention on risk, if any, for the independent profes- James Komack (Welcome Back Kotter), one or two projects and the cultivation of a sional. He, at long last, with an efficient Danny Arnold (Barney Miller), Nichol!, "family" atmosphere in which new crea- operation or a hot show, could look to Ross & West (Three's Company), the Os- tive talent could prosper and innovate. profits right off the bat" monds (Donny & Marie), Dick Clark Many believe that attitude, and the prod- The result has been a massive prolifera- (Dick Clark's Live Wednesday), Lin uct it helped produce, prompted the net- works to focus on individual creative talents as much as on companies they worked for, as the proliferation of indepen- dents attests. "I think the networks are encouraging it," said Harris Katleman, who has seen ONLY FOUR RADIO REPS the process from both sides as a former president of MGM Television, now as an HAVE OFFICES IN 13 OR MORE CITIES independent producer in association with Harve Bennett and Columbia Pictures BLAIR, EASTMAN, KATZ AND Television. "They want to know who they're doing business with. When the networks call up Columbia to do a project, they don't want Columbia, they want PRO o00eekerRadio whoever Columbia has under contract." A DIVISION OF PRO TIME SALES, Inc. It's also possible that, with the net- works' need for sheer volume of product, 441 LEXINGTON AVENUE, NEW YORK, N.Y. 10017 (212) 687 -3380 the writer /creator would have come into THE ACHIEVERS his own anyway. Sy Salkowitz, president of 20th Century -Fox Television, figures the

Broadcasting Sep 11 1978 58 The toughest three- year -old on the ock!

Three years ago, CSI announced a new line of AM and FM transmitters at the NAB convention in Las Vegas. In 1978 - three years and 271 installations later we were back in Las Vegas with the NAB and a full line of broadcast transmitters. Now we're at NRBA in San Francisco. Be sure to stop by Booth #147 and say hello ... to the toughest three -year-old on the block.

3800 South Congress Street Boynton Beach, Florida Phone 305/732 -0300 Telex 513458

IN CANADA, contact Peter MacFarlane, CSI Electronics, Pointe Claire P Cl. Phone 514- 695 -8130 or 514 -484.6601. "numbers game" for series this way: Each Tandem to find a project he wants to pur- But all three partners still do the final year the networks order about 110 pilots. sue, and in the last few months, BROAD- drafts of each Three's Company episode, Those are chosen from a batch of as many CASTING has heard Garry Marshall, Aaron and are unsure of extending themselves as 300 scripts, which in turn are culled Spelling and Bud Yorkin say -some with beyond the ability to keep that kind of from perhaps 1,000 ideas. Add to that the less conviction than others, to be sure - creative control. "It really is a dilemma," need for a dozen or so miniseries a year, that they would soon be getting out of TV Mr. Nicholl said, "and it's something each several hours in length, and, as Mike because it wasn't "fun" any more. we're actively talking about right now." He Dann put it, "The creative person, or Leonard Goldberg, who, just formed a adds: "But it's a lovely dilemma." semi -creative person, is king in Hollywood new partnership with talehi agent Jerry On the other side is Alan Horn, the new today, in a way that he never was before." Weintraub to concentrate on one or two president of TAT /Tandem who does not Being king, or queen, has always had its "quality" projects, describes the dis- believe that bigness necessarily equals pressures of course, however enviable. satisfaction of himself and his contempor- badness, if he's careful. As "your basic And if it is now the good fortune of Holly- aries in terms of a "mid- life" crisis, Harvard business school graduate," Mr. wood's creative royalty to be in a position harkening back to the days when they were Horn came up through the management to contemplate those pressures, then just plain independents. ranks at TAT already at ease with ac- many feel they are also in a position to try "A number of the guys I've spoken to countants, and he now pictures his role as to avoid them. feel the same way," Mr. Goldberg said. one of basically keeping his creative people The pervasiveness of the mood should "We enjoyed the excitement of starting a from worrying about them. not be overestimated; certainly ambition company from nothing and seeing it grow, "My objective -which is essentially remains at least as strong a motivator to the excitement of that first sale and the different from Norman's [Lear's], we're many as art, and a look at the production first renewal and the second pilot and the different people -is to build a very strong count on the accompanying chart shows second sale . Then suddenly we've company," he said, "where each television more than a few modern -day moguls with found ourselves back in an office listening series is headed by a very strong executive shows all over the schedule. But a number to a bunch of accountants talking about producer and a strong staff who would rely media buying functions performed by in- distribution deals. on me for a minimum of creative input" creative talent to work less now and still These producers see the problems of Besides the company's fledgling syn- live comfortably, the increasingly uncom- bigness going beyond the emotional well- dication and theatrical movie arms, Mr. fortable intensity of TV competition and being of the producer to affect his product. Horn is working on the development of a the current social emphasis on personal as TOY's Bud Yorkin believes that many in- dramatic TV series arm and would be well as professional success -may be dependents failed to follow up on initial "disappointed" if it didn't have at least six dovetailing with the economic frac- successes for that reason. "It's not that the series on the air next year. tionalization to encourage a "less is people are any less talented than they were But along with those ambitious plans, more" approach to TV production. before," he said, "it's just that they spread Mr. Horn is pointedly aware of the "less is A majority of the independents turned themselves too thin. That's a big danger." more" ethic. "From a growth standpoint," majors have already made that decision. Thus it is that many of the newer inde- he said, `bur objective is to simply be a Norman Lear has already withdrawn from pendents, who are now having those same large independent, in which there is an en- the day -to -day management of TAT/ offers thrown at them, are already thinking vironment where our people think of about ending up in those offices with the themselves as working for a small, inde- WHERE HAS accountants or, worse, spoiling their magic pendent company, where we still have our touch before they get the opportunity. picnics and everybody still knows every- SINTRONIC BEEN FOR Some worry about it; some don't. body else by their first name. If we get so THE PAST 15 YEARS? Jim Brooks of the John Charles Walters large that we lose that sense of together- Group worries. Three of the four partners ness, we'd probably cut back. It's too im- WELL, FOR ONE THING... in the company started out in the business portant." as writers. All four came together at To bring the process full circle, Mr. MTM, where they were principally respon- Horn's vision doesn't sound all that C 61 a it sible for work on Mary Tyler Moore, different from the conditions being culti- a Rhoda and Bob Newhar& A lucrative on- vated these days by some of the studios, a air commitment from ABC for two which are as concerned as the indepen- series - Thxi being the first -and three dents with the care of creative talent. specials -last year's Cindy being the first Except for Universal, the studios have in that area- inspired the formation of the long since given up their vast in -house sta- company, Mr. Brooks said. Then Para- bles of writers, directors and producers. mount called with an offer of movie deals One executive went so far as to say, "A in return for the group doing their TV studio is nothing more than a central place work on the studio's lot. As Mr. Goldberg where a lot of independents come to said, the pressures can be very seductive. work" "I've always been scared of it," Mr. To attract those independents, many Brooks said. "The track record of small studios are actively trying to dispel the companies formed by creative people is "factory" image with which they were not great. What happens to a writer when long associated, and in several cases are he becomes an entrepreneur is not neces- just as actively pursuing the "family" at- sarily a good thing. It's so easy to forget mosphere that worked so well for the inde- w why you're invited to the party: It isn't as a pendents. S businessman. You're there to be funny. "The studios have a terrible problem," Don Nicholl of Nicholl, Ross & West said Mike Dann, "not with renting their ... there's a 100 watt AM transmitter a facilities but operated by the American Armed Forces shares those concerns. Starting as story with finding creative people devel- Network in Antarctica. There are Sintronic editor of TAT, he and his partners who will work with them, because more AM, FM, and shortwave transmitters in 35 oped their reputations on such shows as and more people want to work on their countries. (And now there's a brand new Maude and The Jefferson before striking own. So no longer are the studios quite as Sintronic solid state AM transmitter!) it rich for ABC with Three's Company. strong in saying, 'Kid, we got the contacts Now they have an on -air commitment with the network; deal with us.' They're from ABC for five or six episodes of a busy, but they don't have the strength they rori had Sintronic Corp., 212 Welsh Pool c Three's Company spinoff called The before." Road, Lionville, PA 19353. (215) 363 -0444. Ropers, and have two pilot deals with CBS. Actually, the studio chiefs seem to view

Broadcasting Sep 11 1978 80 Use either lane.

Introducing two -lane ADULT MOR

CONTEMPORARY TRADITIONAL

The young adult lane. For the growing 18 -34 group The mature adult lane. The best adult MOR music tired of heavy rock. Give them what they want. for the 30 -plus demographic. Today's popular adult The Great Ones -Contemporary" is a total radio middle -of -the -road current hits mixed with the best format. A blend of young adult middle -of- the -road of adult MOR gold, recurrents and album cuts. "The current hits, recurrents, super gold and album cuts. Great Ones -Traditional" will be the greatest pro- It will build and hold an audience. You've never gramming aid you've ever given your DJ's, espe- heard really consistent young adult music as exciting cially if they're young. And you won't have to worry as The Great Ones -Contemporary." Send for our about programming music anymore. Send for our demo tape and complete information today. It'll put demo tape and complete information today. There'll you on the right road. be a smooth road ahead.

Hear it at the NRBA in Suite 1740 Hyatt Regency Please send me full detoils.and Audition TO PETERS PRODUCTIONS, INC. tape presentation for: 8228 Mercury Court, Son Diego, CA 92111 (714) 565 -8511

THE.GREAT ONES NAME TITLE (Troditionol MOR) STATIst

ID THE GREAT ONES ADDRESS (Contemporary MOR) CITY

OR >end for thew quetity PPI formoh:

BEAUTIFUL MUSIC ( Troditionol) BEAUTIFUL MUSIG(Cpntemporory) COUNTRY LOVIN' (Modern Country) '

THE LOVE ROCK (Adult Top 40) THE MELLOTOUQl (Soft Rods).EI THE NATURAUSOUND (Cross Country) , any changes in their roles with more prag- Yune. In one he'd play a detective, in the matism than panic. Gary Nardino, presi- other he'd play himself in a variety show. dent of Paramount TV, was asked, for ex- Another variety show under way is Li'l ample, if it would still be preferable to Abner, from George Schlatter. have more of the company's production One -hour drama projects on Mr. Klein's strictly in- house. "It would be more prof- list include: itable if it were realistic," he said. "They Supertrain, one of Mr. Klein's favorite [the talent] will be partners with you next possibilities ( "my idea," he said) about year anyway if they're successful." what goes on aboard a supermodern cross - Probably a majority of the new indepen- country train that is so large it spans two dents are opting for the security of a cor- sets of rails, from Dan Curtis; Mrs. Co- porate umbrella, and though individual lumbo, a Universal project about the wife deals vary in terms of obligations and ben- Klein of the popular TV detective; The Duke, efits to either party, the joint partnership is another Universal project about an ex- still worth pursuing. In any case fighter turned investigator, starring Robert obviously thing about pneumonia ?" What looks like the studios are by no means out of the Conrad; Father Brown, a Marble Arch a truckload of snow falls on him. series competition, and they are still mop- production based on G.K. Chesterton's Cut to the inside of a TV studio, from ping up with miniseries and TV movie or- series of books about a minister who dab- which Mr. Klein, dressed in suit and tie, ders. Moreover, some studios such as bles in mystery; Charleston, a post -Civil proceeded to explain the results of 10 days Universal and 20th Century -Fox, are opti- War period piece from RSO Productions; of program meetings (attended by Mr. mistically and aggressively expanding their Shiny Western, a "high- styled" Western Silverman) just completed in Burbank. operations in areas other than prime -time from Bennett /Katleman Productions that Mr. Klein later said that of the 45 projects series production. Mr. Klein said "you'll have to see to in the works, about half had been initiated As Universal TV President Don Sipes believe Rivals, a family -type series from since Mr. Silverman joined the company "; put it, see the business as going Lyman Dayton about a young man who "I don't last June. away from us at all. I think it's taking a lot takes responsibility for a family; B.J. and The only mention of miniseries during different directions, and we'll be there the Bear, a Glen Larson /Universal show of the presentation was in relation to those to fill those needs. The largest is what we about a free -wheeling truck driver and his that might be turned into series, and Mr. are, and as far as I'm concerned, I'd like to pet chimp; Sweepstakes, a Miller -Milkus Klein later agreed there would be a gradual open it up to more and more people. I'd (Happy Days, Laverne and Shirley, "diminunition" of the network's reliance like to trim up [not down]." "Silver Streak ") production about the for- on the long form. tunes of people who buy tickets for a Development is heaviest in half -hour sweepstakes; Every Stray Dog and Child, comedy. The network has one on -air com- a project Mr. Klein declines to describe; a mitment for midseason to a TAT comedy Ken Johnson (The Incredible Hulk) series called Different Strokes, starring Gary Cole- Klein clowns, of several "cliffhangers," such as man The and Conrad Bain of Jeffersons Mandrake the Magician, rotating from of Maude (the former plays a poor youth but NBC is character to character each week; and an who comes to live with a well -to -do Otto Saloman /Columbia show about Manhattanite played by the latter). serious about something called The Institute for Retalia- Pilots on order for other half -hour com- tion, a place where legitimately vengeful edies include: show development victims can find socially controlled a about a Hello Larry, TAT production satisfaction. Closed circuit to affiliates notes controversial talk show host; Ducky and Miniseries that may go to series include network is building depth Me, a Lorimar project about a poor girl/ From Here to Eternity from Columbia, with 45 projects in the works middle -class girl friendship; Faculty Stories From the Bible from Sunn Classic Lounge, another James (Kotter) Komack and Backstairs at the White House from NBC -TV may be facing an uphill battle in production set in school, but focusing ex- Ed Friendly Productions. There are also at the ratings, but its sense of humor, like its clusively on the teachers; Wrong for Each least three "backdoor pilots" currently in program development, seems to be thriv- Other, a Columbia project about a man and two -hour TV movie form; "Cotton Can- ing. wife who are; Gossip, an EMI /Mike dy," the Ron Howard rock band show; On the eve of the fall season, the net- Shamberg (formerly of TVTV) production "Murder in Music City," starring Sonny work sent its affiliates a closed- circuit pre- about life at a National Enquirer -type Bono as a Nashville musician turned sentation, verging on burlesque, on the magazine; T4hrnabou4 a Universal show detective, from Frankel Films, and more than 40 prime -time programs being about a couple that exchanges bodies; Fra- "Clone Master," from Paramount. readied for midseason replacements. ternity/Sorority, dealing with college hi- Starring Paul Klein, NBC's executive jinks in a contemporary setting, from Para- senior vice president of programs, and mount; Car Wash, a Universal project featuring a cameo appearance by NBC based on the film; God Squad, also from President Fred Silverman, the 38- minute Universal, about three angels who must ABC gets good Sep talk left the distinct impression -not perform on -earth duty in order to get to number of line -up fenied by executives at the network -that heaven; Frankie and Annette, a comedy/ f things don't go so well this fall, hold on, variety show from Dick Clark, starring, as to take its new here are better days ahead. Mr. Klein put it, "the two former beach Sunday morning show Labeled "NBC Presents Winter in Bur- children," an untitled Don Knotts project ,ank," the presentation opened with Mr. in which he would play a veterinarian Nearly 60% will clear it; network's Clein trudging through artificial snow on who's afraid of animals, and Hoover and not sure what most will do with in alpine -looking sound stage, dressed in Washington, a First Artists spin -off of the 'windows' allowed for local inserts fur parka, wrap- around sunglasses and film, "Uptown Saturday Night." now shoes. Also being worked on in the comedy ABC -TV planned to kick off its new Sun- "1 hope you're all enjoying the sum - area are two projects from Burt Sugarman, day morning experiment, Kids Are People ner," he deadpanned. "I got toes with each featuring his wife, Carol Wayne. In Too, yesterday (Sept. 10), and the network rostbite, but what's a little frostbite when one concept, she'd play a minister's wife, said 126 affiliates-59%-had agreed to ou're having fun ?" Glancing up at a in the other a college professor's wife. clear all or part of the 90- minute program. radually thickening snowfall, he added, Similarly, two possibilities are being con- As for how many affiliates were taking Where in my contract does it say any- sidered for a Korean comic named Johnny advantage of the three 7 -13 minute "win-

Broadcasting Sep 11 1978 62 The automobile industry began because one man refiused to wear blinders.

Henry Ford knew that the auto- searching for a competitive edge, travel, audiences of independent mobile could be more than a rich a way to increase the impact and television stations and network man's toy. efficiency of their ad schedules, affiliated stations are comparable. Because he had a quality that is especially in spot television. We'll be happy to provide essential to progress: an open Here advertisers have a major details. Contact: INN, 19 W. 44 St., mind, the ability to step back, see alternative to network affiliated N.Y., N.Y. 10036/(212) 575 -0577. his possibilities, and make them stations, an attractive choice: Today, independent television happen. Independent Television, 53 INN stations are one of America's great Some people call it vision. member stations in 37 vital communications resources. Henry would have called it horse markets coast to coast. All you have to do is step back sense. They provide a whole new a bit to see it. But that principle is the basis range of opportunities to extend It doesn't take a genius to ask for every successful business. advertising reach and frequency for all the options that affect your Simply stated: Look at all your with quality target audiences. profits. Just horse sense. options. Explore all your oppor- A major Arbitron study shows tunities. that in every significant measure- Association of That idea was never more ment of audience quality, such as Independent appropriate than for today's adver- income, education, occupation, Television tisers and agencies who are credit card ownership and airline l23 Stations, Inc. Keep your options open.

New York WNEW-TV, WOR.TV, WP IX Los Angeles KCOP, KHJ -TV, KTLA, KTTV Chicago WF LO -TV, WGN -TV Philadelphia WKBS -TV, WPH LTV, WTAF -TV Boston WLVI.TV, WXNE -TV San Francisco /Oakland KBHK -TV, KTVU Detroit WKBD -TV Washington, D.C. WDCA -TV, WTTG Cleveland WUAB TV Pittsburgh WPGH -TV Dallas /Ft. Worth KTVT, KXTX -TV St. Louis KDNL -TV, KPLR -TV Houston KHTV, KRIV -TV Minneapolis WTCN -TV Miami WCIX -TV Atlanta WANX -TV, WTCG St. Petersburg/Tampa WTOG.TV Seattle/Tacoma KSTW.TV Indianapolis WTTV Denver KWGN Sacramento /Stockton KTXL Portland, Ore. KPTV Cincinnati WXIX.TV Milwaukee WVTV Kansas City KBMA -TV Buffalo WUTV San Diego XETV Nashville WZTV Phoenix KPHO-TV Memphis WPTY -TV New Orleans WGNO -TV Louisville WDRB -TV Norfolk/Portsmouth WYAH -TV San Jose KGSC -TV Fresno KMPH.TV Ft. Wayne WF FT -TV Tucson KZAZ Las Vegas KVVU -TV dows" left open in the shows for the inser- tion of locally produced children's pro- Equipment & Engineering WIN graming, an ABC spokesman said last THE GAINSBRUGH week that "we aren't tracking that at this point." But Marilyn Olin, director of Should the AWARD children's programing for ABC Entertain- FOR EXCELLENCE IN ment, said few, if any, requests had been satellite pie ECONOMIC NEWS received from affiliates other than ABC O &O's for advice or assistance on how to be cut into BROADCASTING join in (BROADCASTING, May 29). Squire Rushnell, ABC's vice president more slices? of children's and early morning program- With inflation, unemployment and other ing, said his guess was that stations are Comments are in at the FCC on economic factors so significant today, the taking a "wait and see" attitude before whether Comsat should be allowed National Dividend Foundation, Inc., in going ahead with the inserts, but that he to service more than the four cooperation with the Economic News expects some "impetus" to do so may be users now classified as `authorized' Broadcasters Association (ENBA) has provided when affiliates "start to get some award to established a unique annual heat in their own markets" from local The lines are predictably drawn in an FCC recognize excellence in reporting news reform groups concerned with proposal to allow Communications which affects the economy locally or children's programing. Kids Are People Too strongly Satellite Corp. to provide direct television nationally. service to other than the four authorized has named for the late emphasizes what Mr. Rushnell calls The award been users. Comments filed with the commis- Martin R. Gainsbrugh, respected "prosocial" values, aiming to be an enter- economist, distinguished educator and taining yet informative cross between The sion show that the authorized users are author. Mike Douglas Show and Good Morning, definitely against it, and those who would It will be presented in four categories: America. become authorized users definitely for it. 1.) radio -local production, The proposal stemmed from a request 2.) radio -network or group station by Spanish International Network for au- production, 3.) television- local thorized user status, and comments filed production, or 4.) television -network or The Bellamys are in earlier proceedings have been incorpor- group station production. Awards will be back in barter ated in these later ones. presented for the best single report or Spanish International not surprisingly program in the opinion of a blue ribbon "wholeheartedly endorses" the commis- panel of judges. `Upstairs, Downstairs,' popular sion proposal. It pointed out the Com- Winners will be flown to Palm Beach, British import that had long run munications Satellite Act 1962 Florida, for a special presentation dinner on PBS now syndicated by Group IV of "does on Friday, December 8, 1978. Entries must not require that consumers, the industry have been broadcast between September Upstairs, Downstairs, the British TV im- and the commission should be tied to an 1, 1977 and August 31. 1978. Deadline for port that ran on public television from inflexible standard," and said that current entries is October 15, 1978. Membership in 1974 -77, is scheduled for a January 1979 arrangements are unlikely to assure that the ENBA is not a qualification for entry. return to the U.S. airwaves through barter high quality service is provided at the Awards will be presented to the on -air syndication. lowest possible price. Comsat service reporter though entries may be submitted Behind the venture is the New York - should not be withheld from the public by others. based Group IV Distributors, which al- without a showing that direct service Entries are preferred on Y inch audio ready is claiming commitments from inde- would otherwise adversely affect the tape at 754 IPS or on s inch video tape wPlx(Tv) public interest, SIN argued. cassette. pendents New York; KTTV(TV) For more information call or write the Los Angeles, and KTVU(TV) Oakland, Comsat, in its comments, said it too National Dividend Foundation. Inc. Calif. (San Francisco), as well as CBS "fully supports" the commission's pro- affiliates WNAC -TV Boston; KDFW -TV posal, that it will provide for significant Dallas; WDAU -TV Scranton, Pa., and and long -range public advantages, that the ENTER NOW! KOTV(TV) Tulsa, Okla. current arrangement is not in the public Send entry with form to: Included in the package are 39 hour- interest and that it "does not now con- THE GAINSBRUGH AWARD long episodes, with eight having their first template a different charge for the interna- no NATIONAL DIVIDEND FOUNDATION. INC. is carriers than television 100 East 17th Street U.S. run. Group IV holding back four tional for Comsat's Rtvtera Beach. Florida 33404 minutes each hour for national advertis- customers." ing, offering local stations six commercial Four authorized users, Western Union minutes. Mort Zimmerman, Group IV International Inc., AT &T, ITT World president, was reticent about naming ad- Communications and RCA Global Com- Name vertisers, saying claiming that contracts munications filed comments against the haven't been firmed up yet. proposal, saying, among other things, that Group IV expects the independents to there is no evidence in the filings that Station. Network or Group schedule prime -time play and the affiliates direct access would lower rates or result in late fringe on Sundays. Group IV is licens- better service. RCA Globecom said direct ing two runs over two years. access was not only unwise, but illegal. Address Beyond the 39 hours, Mr. Zimmerman WUI said the proposal departs from the added that there are an additional 16 that authorized user policy and that by law can be offered down the road. That brings Comsat cannot be authorized by the corn- City State Zip the total to 55, an inventory-that could be mission to be a competitor. stretched further, to 68, he said, if black - "There is no probative evidence before and -white episodes are acceptable. the commission showing that our satellite Subject/Title of Entry Group IV acquired the rights to television rates are excessive or that our Upstairs, Downstairs from London service is inadequate," WUI said. Category: Weekend Television, which was repre- "Nevertheless, we intend to withdraw sented by Visualscope in New York. from the present rotational carrier arrange- radio -local tl radio-network group Alistair Cooke, the program's host ment and to enter into full and fair price TV -local 1V.nerworklgroup when it appeared over the Public Broad- and service competition with other eligible casting System, will not appear in the syn- carriers." dicated version. In what WUI called a "rush to judg-

Broadcasting Sep 11 1978 84 The smart TV exec's are tuned -in to TV Log results

How can a local station increase ratings?

Get me TV Log

EXCELLENCE IN LOCAL

TV Log boldface ads increase ratings!

Available on a local basis TV Log boldface ads appear right within newspaper TV listings of Strategically positioned within 440 in major the newspaper's TV listings publications 84 markets. purchase advertising Point of 15¢ average CPM.

New York: 200 Park Ave. 212/687 -0660 Chicago: One East Wacker 312/644 -1655 Los Angeles: 1717 N. Highland 213/466 -5375

ti iN y ;:. +°t, °ó1¿ c600i(( );',1 460e c '°f ( . ):4.6%, o. s \ Á 4 ,4j/ 4 d d eG "' 9i ryy, t B/LOG ° e 9 O 0 ¿Á. oyr a 'h OkFq á e i ,, ADS . . °O1 .' o,4,i 1ê ;qp ' ,1 0 '11 4'19qo. '94. _ iN :'., oy C%6c!,fLb (0-(41.(0 ment." it said the commission had ap- believe that this evidence points to the impact on most broadcast transmitters parently prejudged the issues, "totally ac- desirability of changing our authorized most of the time, NAB said in a comment cepted some advocates' unsupported and user policy to permit television users to to the New York Department of Health. misleading allegations about television have direct access to Comsat" WUI, reply- But the association hypothesized a situa- rates and services, totally rejected the ex- ing to that, said, "It is unwise and invites tion where the proposed tightened restric- pert television carriers' showing that they judicial review and reversal, for the corn- tions on power density might deem unsafe furnish the public with the best possible mission to base an entire proceeding a signal that has been approved by the service at the lowest reasonable charge, directed at changing, and perhaps effec- FCC. The proposal would hit UHF har- and elected to disregard mandatory con- tively rescinding long- established policy dest, possibly creating a "hazardous" gressional law and firm commission policy upon a mere, unsupported presumption." zone of more than 1,000 acres around a concerning Comsat's status as a carrier's That presumption, however, found sup- UHF transmitter that might be located in carrier." port from the Department of Defense and densely populated Manhattan. Besides that, WUI said there was no the National Telecommunications and In- NAB argued "there is absolutely no "unique or exceptional circumstance" to formation Administration of the Depart- valid evidence that any harm whatsoever warrant such a move, no service -related ment of Commerce, and the Public Broad- results from exposure to the low levels of benefits; and if Comsat is permitted to casting Service, all of which said that the radiation under discussion in this proceed- compete without limitation it will evidence supported the commission's pro- ing." The concerns that prompted the pro- monopolize the market. "... And given posed changes. Most of them mentioned it posal, it said, are largely due to sensa- the penchant of monopolies to grow less would mean more Flexibility, and in that tionalized articles in the press by people responsive to their customers' demands, Home Box Office concurred. HBO further who do not understand "a highly compli- WUI suggests that the record in this pro- said that the users' predictions that com- cated technical phenomenon." ceeding should include an analysis of the petition would cease are "irrelevant to this specific manner in which Comsat proposes proceeding." Most of the fears were evi- to provide television service to users." dently directed to the Department of Filing jointly, ABC, CBS and NBC said Justice's suggestion that authorized user FCC up in the air more competition among suppliers of in- restrictions be re- examined in all areas of over satellite case ternational television transmission ser- satellite communications. The commis- vices resulting from user access to Comsat sion has carefully limited this rulemaking A major question that confronts the FCC would mean greater flexibility in tailoring to apply only to users of television service, on its return from its August hiatus is facilities and services to specific needs, po- a very small portion of the international whether to seek Supreme Court review of tential cost savings to customers, incent- traffic, and a service in which several of an appeals court decision reversing the ives for carriers to improve efficiencies and the carriers are losing money." commission's grant of applications of the employment of cost -based pricing and Robert Wold Communications Inc. said Satellite Business Systems to build a com- greater opportunity for customers to in- the "carrier -of -the week" arrangement of munications domestic satellite system. fluence the quality and type of service they the four users is confusing, as it is often A three -judge panel of the U.S. Court of take and from whom they take service. difficult to determine which to contact Appeals in Washington, in a unanimous In the proposal, the FCC said, "We when a service or change in service is decision, held that the commission erred needed. It said the "mishandling of ser- in failing to hold a hearing on the antitrust vice orders which is commonplace today - implications of the grant to SBS, which is Please send where responsibility is so illusive -would owned jointly by International Business be significantly reduced." Machine Corp., Communications Satellite Broadcasting E Meanwhile, two of the other filing car- Corp. and Aetna Casualty and Surety Co. riers, AT &T and ITT World Communica- The commission had held that a prompt The newsweekly of broadcasting and allied arts tions Inc., went generally along the lines grant served the public interest regardless Name of WUI. ITT said there is no finding that of possible antitrust violations because any public benefit will come of a change, SBS would provide the superior system. Company "only speculation of what 'may' happen." The court said antitrust issues can be ig- Business Address It is premised, it said, not only on the false nored only if the commission determines, Home Address necessity to include Comsat in any com- in hearing, that no alternative proposal would "adequately ... serve the public in- City petitive service, "but with woefully in- complete cost information from Comsat terest." The grant was appealed by the State Zip Department of Justice, American Satellite To compete, both WUI and ITT said the Corp., Fairchild Industries Inc., The Type of Business users would have to deal with Intelsat, just Western Union Telegraph Co., and AT &T. as Title /Position Comsat does. "A retailer cannot effec- tively engage in price competition with its Are you In cable TV operations Yes No own supplier, especially where that sup- plier is a monopolist," ITT said. Signature (required) Technical Briefs

3 years $90 2 years S65 1 year 635 (Canadian and international subscribers add S12/year) To cost more. Fuji Photo Film U.S.A., 1978 Cable Sourcebook S20.00 NAB calls New York (If payment with order: 515.00) New York, has announced general price 1978 Yearbook $37.50 radiation proposal increase, effective Jan. 1, 1979, amount- Ill payment with. order. 532.50) ing to 3% to 7% on all video -tape products. Payment enclosed Bill me `highly premature' Across the Dial S3 Firm said price rise was mandated by in- (Price includes postage and handling Prepaid orders only creased costs and decreased value A New York City proposal that would of dollar relative to yen. lower acceptable radio- frequency power density to a level below what some broad- Award winner. Ray M. Dolby, founder of cast transmitters emit is based For Address Changes Place Most on scant Dolby Laboratories, has been selected to evidence of public harm and would be receive Society Recent Label Here. of Motion Picture and "highly premature," the National Associ- Television Engineers Samuel L. Warner ation of Broadcasters argued last week. Memorial Award "in recognition of his -J The proposed rule, which stems from development of a noise -reduction system concern about public exposure to radiation for use in motion picture 1735 sound record- DeSales Street, N.W. Washington, D.C. 20036 from radio transmitters, would have no ing."

Broadcasting Sep I 1 1978 66 Guaranteed Ovemìght package service. It doesn't just mean you can get your moneyeas adc. you won't have to.

Next Day Express Mail guaran- For about two dollars more, tees'overnight service by 10 a.m. Or we'll deliver it right to their door by your money back. All of it. 3 p.m. If not earlier. Weekends and But we know you really want to holidays, too. get your package there on time. Not We've got over 1,000 Express to get your money back. Mail Post Offices in over 400 cities. This guarantee is our straight- So you'll probably find one that's lo- forward demonstration of confi- cated right near you. dence. After all, we handle millions Got something to ship in a of packages that have this guaran- hurry? Ship it Express Mail. tee. So you better believe we're go- With our guarantee, we have to ing to be on time. be tough on ourselves. And that All you have to do is to get your City to city, makes it easier on you. package to an Express Mail Post Of- Post Office to Post Office, fice before 5 p.m.. Anything mail- by 10 a.m. Guaranteed. able, up to 70 pounds. We'll get it to the destination What does it cost? A lot less Eirmiffss Express Mail Post Office ready to than you'd think. For example, it's be picked up as early as 10 a.m. the only $8.50 to get a 5 -lb. package next business day. from N.Y. to L.A. NEXT DA V SERV ICE

Our guarantee: 100% refund of Express Mail postage upon application at origin if mailed by 5 p.m. at an Express Mail Post Office and not available for claim at a destination Express Mail Post Office by 10 a.m. next business day or delivery U.S. Postal Service not attempted to addressee by 9 p.m. of the next day (unless delayed by strike or work stoppage). tisis The Broadcasting PIayIist Sep 11

Contemporary Playback

Last This Summer's hot. Still riding high on the chart with Last Dance week week Title o Artist Label (Casablanca), Dorina Summer leads the adds this week with MacArthur Park, drawn from the Live and More LP Júst missing 2 1 Grease° Frankie Valli RSO "Playlist's" top 50, the single was added at wzGC(FM) Atlanta, WLAC(AM) 3 2 Boogie Oogie Oogieo A Taste of Honey Capitol Nashville, KILTIAM) Houston, WRKO(AM) Boston and WHYI(FM) Fort

1 3 Three Times a Lady° Commodores Motown Lauderdale, Fla. It's the same song made popular by Richard Harris nearly a decade version, Ms. 4 4 Miss Youo Rolling Stones Rolling Stones ago, although unlike that downbeat Summer performs it with her characteristic disco flair. "It's fantastic; 9 5 Hopelessly Devoted to You° Olivia Newton -John RSO it's going to be a giant hit for her says Jerry Reed of WINRIAM) 5 6 Loue Will Find a Way° Pablo Cruise A &M Binghamton, N.Y. "There's more brightness than in the original:' Van - 6 7 Hot Bloodedo Foreigner Atlantic nelli's voice. The name Gino Vannelli may not be familiar around 7 8 An Everlasting Love° Andy Glbb RSO top 40 stations, but the artist has been around for quite some time. 10 9 Shame° Evelyn "Champagne" King RCA And his new single, I Just Wanna Stop (A &M), may just put his name on the tip of tongue. At least that's the the 8 1 0 Last Dance° Donna Summer Casablanca everyone's case on West Coast where Lee Martin of KFIVIAM) Modesto, Calif., says "just about 12 11 Summer Nightso John Travolta /Olivia Newton- John.. RSO everyone here is jumping on it:' What may have kept Mr. Vannelli off 16 12 Fool If You Think It's Overo Chris Rea United Artists the charts in the past is that "he gets into heavy production ... he's 11 13 My Toby Beau RCA Angel Babyo almost overproduced" according to Chris Mitchell of KROY(AM) Sacra- 24 11 14 Magnet and Steelo Walter Egan Columbia mento, Calif. But the new-single, he continues, "is a little more down 18 15 Kiss You All Overo Exile Warner Bros. to earth -nice, mellow (and has] easy -to- relate -to lyrics:' Doug Rice 15 16 Got to Get You Into My Lifeo Earth, Wind and Fire Columbia of WSTP(AM) Salisbury, N.C., says the song "is super- strong with females because of his voice quality. He has a soothing, masculine 20 17 Don't Look Backo Boston Epic voice. He almost sounds like Tom Jones or Engelbert Humperdinck, 21 18 Hot Child in the City° Nick Gilder Chrysalis but in a popular vein:' The big apple. New York City (EMI America) 13 19 Barry Manilow Arista Copacabana° is the new single by Zwol, and Pat Martin of WSPT -FM Stevens Point, 19 20 Foxy TK Get O//b Wis., says "it sounds I ke a smash ... its what radio needs right now:' 32 L7 21 You and lo Rick James Gordy 14 22 Life's Been Goodo Joe Walsh Asylum Country 23 23 Reminiscingo Little River Band Harvest 22 24 Whenever I Call You "Friend "o Kenny Loggins.. Columbia Last This week week Title ° Artist Label 27 25 You Needed Meo Anne Murray Capitol

26 26 Right Down the Linea Gerry Rafferty United Artists 12 91 1 I've Always Been Crazy° Waylon Jennings Columbia

30 27 Back in the U.S.A.° Linda Ron stadt Asylum 1 2 Hello Mexico° Johnny Duncan Columbia

29 28 Duo Tickets to Paradiseo Eddie Money Columbia 9 11 3 Blue Skieso Willie Nelson Columbia 25 29 Youo Rita Coolidge.... A &M 5 4 Womanhoodo Tammy Wynette Epic

31 30 Hollywood Nightso Bob Seger Capitol 1011 5 Loue Me With All of You Heart° J. Rodriguez . Mercury 28 31 Close the Door° Teddy Pendergrass Phila. Intl. 25 11 6 Who Am I to Sayo Statier Bros Mercury

47 91 32 Who are Youo Who MCA -91 7 Heartbreakero Dolly Parton RCA

37 33 She's Always a Woman° Billy Joel Columbia 19 11 8 If the World Ran Out of Love Brown 8 Cornelius . RCA 44 L1 34 Took the Last TFaino David Gates Elektra 6 9 Boogie Grass Bando Conway Twitty MCA 41 9135 Double Vision° Foreigner Atlantic 4 10 Beautiful Woman° Charlie Rich Epic 38 36 Paradise by the Dashboard Lighto Meatloaf Epic 3 11 Rose Colored Glasseso John Conlee ABC 29 37 Tivo Out of Three Ain't Bado Meatloaf Epic 181112 I'll Just Thke It Out in Love,_ George Jones Epic 451138 You Never Done It Like Thato Captain and Tennilie A &M 17 13 If You've Got Tan Minutes° Joe Stampley Epic 35 39 Oh Darling° Robin Gibb RSO 13 14 Let's Shake Handso Kenny O'Dell Capricorn 461140 Just What I Neededo The Cars Elektra 7 15 Rake and Ramblin' Mano Don Williams ABC

33 41 Love is in the Airo John Paul Young Scotti Bros. 2 16 Talking in Your Sleep° Crystal Gayle . United Artists -11 42 Got to Have Louin'° Don Ray Polydor - 9117 It's Been a Great Afternoono Merle Haggard MCA 4811 43 Josieo Steely Dan ABC 11 18 I'll Find It Where I Cano Jerry Lee Lewis Mercury 50E44 It's a Laugho Daryl Hall & John Oates RCA - 19 With Loueo Rex Allen Jr Warner Bros. 34 45 You're the One That I Wanto Travolta /Newton- John RSO 7 20 When 1 Stop Leaving° Charley Pride RCA 17 46 Stuff Like Thato Guiney Jones A &M 21 21 Hopelessly Devoted to Youo Olivia Newton -John RSO 40 47 Beast of Burden° Rolling Stones Rolling Stones 14 22 You Don't Love Me Anymore° Eddie Rabbitt Elektra - 48 Talking in Your Sleepn Crystal Gayle United Artists 23 23 We Belong Togethero Susie Allanson Warner Bros. 39 49 Baker Streeto Gerry Rafferty United Artists 24 Thar Timeo Dave & Sugar RCA - 50 Come Together° Aerosmith Columbia - 25 Penny Arcadeo Dottsy LS

These are the top songs in air -play popularity as reported by a select group of U.S. stations. Each has been "weighted" in terms of Arbitron audience ratings for the reporting station on which it is played. A U indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Sep 11 1978 88 Good FM sound is good FM business.

Im,a,._..

Dolby Laboratories' Model 334 FM Broadcast Un t is the only station equipment needed for Dolby FM.

More and more FM listeners these days are sensitive to good sound. If you have any doubts, just take a look at the sales of quality home and automotive stereo equipment. For these listeners, signal quality could well be a significant factor in distinguishing your station from the run of the mill.

Signal quality is what Dolby FM is all about. The Dolby FM process incorporates a reduction of pre- emphasis from 75 to 25 Ms, along with B -type Dolby encoding. That gives you about 8 dB more headroom at 10 kHz - just the thing for today's program sources that are rich in high frequencies. Limiting can go back to doing what it was originally designed for - handling the occasional difficult peak - rather than filtering out the highs most of the time.

Listeners with receivers equipped for Dolby FM reception* have the opportunity, for the first time, to recover your signal in virtually the same form it left the studio. Your FM signal can sound as good as the high quality records and tapes your listeners play at home. At the same time, listeners with conventional receivers aren't penalized, because 75 As de- emphasis subjectively complements the Dolby encoded 25 MS signal for compatibility.

Attracting new listeners to your FM station is one thing; keeping today's sound sensitive listeners happily tuned in is another. That's where signal quality - and..Dolby FM - come in. If you would like to find out more about how the good sound of Dolby FM can be good for your business, please contact us at the address below.

*There are now more than 80 consumer product models equipped for Dolby FM reception, including several new car stereo systems.

Visit Dolby at the NRBA convention, Booths 122 -3. Hyatt Regency. San Francisco. September 17 -20.

Dolby Laboratories -M 731 Sansome Street 346 Clapham Road DOLBY FM San Francisco CA 94111 London SW9 OD Telephone (415) 392 -0300 Telephone 01- 7201111 Telex 34409 Telex 919109 'Dolby and the double -D symbol are trademarks of Dolby Laboratories Cable Dolbylabs Cable Dolbylabs London height of WSWT(FM) to 50 kw. Ant 480 ft. Delete the following Addenda to the 1978 `Yearbook' information for the station's auxiliary transmitter: (CP: 13.5 kw. Ant 480 ft.) WOKE(AM) -1946: 1340 khz; I kw -D, 250 w -N. Box 3547 Following are additions and corrections to Page C -70. Under (29407). (8031 766 -1643. Weaver Bcstg Corp. (acq 7- 20 -55). Zion, Ill. change WKZN(FM) to WKZN -FM. the BROADCASTING YEARBOOK 1978. Net: CBS. Format: MOR. pop, variety. Spec progs: Black 6 hrs Page C -73. Under Indianapolis change the frequency and power wkly. Harry C. Weaver. Ares & gen mgr; Alyce Clayton, of WXTZ(FM) to 103.3 mhz: 13 kw. Page A -38. Under Group Ownership insert: women's dir: Connie King, mus dir; Dave Bannon, news dir. The Liggett Broadcast Group -Sins: 2 AM, 4 FM. Page C-76. Under Terre Haute, Ind. make the following changes Gordon Knight, contract engr. WAB11AMI and WQTE(FM) Adrian. WRDDIAM) and in the listing of WVTS(FM). Change the address to Box 260, WHNN(FM) Bay City, and WFMK(FM) East Lansing, all Page C.196. Under Orangeburg, S.C. change WPJS -FM to West Terre Haute (47885). Change personnel to Robert Rouse, Michigan; and WBUF(FM) Buffalo, N.Y. Executives: Robert G. W PJSIFM). VP & gen mgr; Keith Gaddis, sis mgr; Tom Lisella, prog dir; Liggett Jr., press Judi Lehman, comptroller; Da Marie Boyer. R.J. Cortrecht, mus dir: Jim Wright, news dir; Harold Wesley, Page C -197. Under Pageland, S.C. change WCPL(FM) to E. VP; chief pub affrs dir: Daniel Covell, admin Steve Church, tech WCPL -FM. engr. Change rates to S12: 11; 10: -. dir. Hqs: Pine Knoll, 185 E. Grand River Ave.. Williamston, Page C.76. Under Wabash, Ind. insert a new listing : Mich. 48895. (517) 349 -2040. Page C -197. Under Sumter, 5.C. change WWDM -FM to W WDM(FM). WAYT(AM)- November 1971: 1510 khz: 250 w -D. 1360 S. Page B.101. Under Chicago change the power and antenna Wabash St. 146992). (219) 563 -1161. Conaway Communica- Page C -206. Under Tullahoma, Tenn. change WJIG(AM) to height of WLS -TV to 81.3 kw max & 39.8 kw horìz vis, 7.94 kw tions Corp. (acq 9- 17 -76). Rep: Regional Reps. Formal: Con- WBOY(AM), and change WJIG -FM to WBOY -FM. horìz aur, ant I.500t/1.519g. - temporary adult. Daniel C. Schram, pres; Sandra M. Schram, Page B -101. Under Chicago change the power of WTTW to 89.1 Page C-207. Under Amarillo, Tex. change KDJWFM to gen mgr. prog & mus dir; Tom Marx, news dir. Robert Barmore kw vis. 17.8 kw aur. KBUY -FM -Co -owned with KDJW(AM). Jr., chief engr. Rates: 57; 6.75; 6.50; -.

Page 13-109. Under Boston change the date WCVB -TV first Page C.209. Under Canyon. Tex. change KCAN(AM) to Page C -78. Under Decorah, Iowa change KCLO(FM) to went on the air to March 19, 1972. KHBJ(AM). Change formal of KHBJ(AM) to Adult contem- K LCDIFM). porary and personnel to Jack Auldridge, pres -gen mgr; Tony Page B -111. Under Onondaga, Mich. change the address- phone Page C.82. Under Leavenworth, Kan. change KTRO -FM to Mathis, prog dir. Change rates to 56; 6; 6; 6. number, Teletype Writer Exchange number and licensee of KTRO(FM). Page C.210. Under Corsicana, Tex. change to WILX -TV as follows: Box 30380. Lansing 48909. (517) KCCL(FM) Page C -85. Under Covington, Ky. change the address and phone KXCL(FM). 783 -2621. TWX 810 -253 -1941. Licensee: TV Corp. of Mich. number of WCLU(AM) to Box 1320, Cincinnati, Ohio 45202. Inc. Page C-211. Under Denison -Sherman, Tex. change KDSO -FM (606) 581 -4950. to KDSO(FM). Page B.123. Under Kettering. Ohio change WPTD -TV to Page C -97. Under Presque Isle, Me. change WMEM -FM to WPTD(TV). Page C-212. Under Fort Worth change KESS -FM to WMEM(FM). KESS(FM) and KFJZ(FM) to KFJZ -FM. Page B -123. Under Oxford. Ohio change WPTO -TV to Page C -97. Under South Paris, Me. change WOXD(FM) to WPTO(TV). Page C -217. Under Paris. Tex. change KACW -FM to WOXO(FM). KACWIFM). Page C.4. Under Fayette. Ala. change WHKW -FM to Page C -99. Under Hagerstown, Md. change WJEJ -FM to WHKW(FM). Page C -217. Under Pasadena, Tex. change KYND -FM to WWMD(FM) KYND(FM). Page C -6. Under Montgomery, Ala. change WRMA(AM) to Page C.99. Under WSMD(AM) La Plata. Md. change format to WLSOIAM). Change WMGZ(FM) to WREZ(FM) -Co -owned Page C -219. Under San Antonio, Tex. change KITE(FM) to Music -information -news, news dir to Dave Smiler and rates to with WLSQ(AM). KITE -FM and WOAI(FM) lo WOAIFM. 523; 17: 23; 11. Page C -20. Under Indio, to Calif. change KCMS -FM Page C.235. Under Spokane, Wash. delete the following cross Page C -99. Under WXTR -FM La Plata, Md. change power and KCMS(FM). reference: KUPY(AM) -See Puyallup. antenna height to 50 kw. Ant 500 ft. Dups AM 50%. Page C -20. Under Inglewood, Calif. change KACE -FM to Page C -247. Under Hormigueros, P.R. change WGIT -FM to Page C -101. Under Brockton, Mass. change WCAV -FM to KACE(FM). WOIT(FM). WCAV(FM). Page C.25. Under Ridgecrest. Calif. change New FM to KZIO- Page C.247. Under Mayaguez, P.R. change WIOA -FM to Page C -116. Under Minneapolis -St. Paul change phone number FM. WIOA(FM) -Co -owned with WORA(AM). of KDAN(AM) to 459 -1370. Page Salinas. C.26. Under Calif. change KDON(FM) to KDON- Page C -248. Under Ponce. P.R. change WIOCFM to Page C -119. Under Centreville, Miss. change WZZB -FM to FM. WIOC(FM). WZZB(FM).

Page C -27. Under San Francisco change KFRC -FM to Page C -248. Under San Juan, P.R. change WIOB -FM to Page C -122. Under Moss Point, Miss. change the cross reference KMELIFM). WIOB(FM). to: WCIS(AM), WKKY(FM) -See Pascagoula. Page C.32. Under Boulder, Colo. change KGNY(FM) to Page C.252. Under Trail, B.C. insert: Page C -122. Under Pascagoula -Moss Point. Miss. change KGNY(FM). CJAT -FM -1968: 106.7 mhz; 12.6 kw. Ant 1,485 fl. Stereo. WKKY -FM to WKKY(FM). Format: Easy 'sing. Page C.33. Under KHOW(AM) Denver add Joseph E. Parish. Page C -137. Under Salem, N.H. change the listing of gen mgr. Page C -252. Under Brandon. Man. change CKX -FM to CJCM- WVNH(AM) as follows: Page C.35. Under Pueblo, Colo. change KKAM(AM) to FM. WVNHIAMI- October 1976: 1110 khz; 5 kw -D. Box 1110 (03079). (603) 893 -5768. Salent Bcstg Co. Pete Rinaldi. gen KIDN(AM). Page C.255. Under Cornwall. Ont. change CFML(AM) to mgr. Page C -36. Under Hartford, Conn. add two cross references: CFIX(AM). Page C.137. Under Asbury Park, N.J. change the format of WRCH -FM -See New Britain. Page C -255. Under Cornwall, Ont. change CJSS -FM to WJLK -AM -FM to Contemporary. WRCO(AMI -See New Britain. CFLG -FM -Co -owned with CJSS(AM). Page C -141. Under Las Cruces, N.M. change KORD -FM to Page C -37. Under New Britain, Conn. change the listing for Page C -255. Under Kingston. Ont. change CK LC -FM to CFLY- KGRDIFM). WRCO(AM) as follows: Change rep to Eastman and personnel FM. to Dick Robinson, pres & sIs mgr; Enzo DeDominicis, gen mgr; Page C -146. Under Geneva, N.Y. change the listing of Page C -258. Under Windsor, Ont. add: Lee Manson, prog & opns mgr; Win Suitor, chief engr. WECO(FM) as follows: CKLW -FM -1949: 93.9 mhz; 50 kw. Ant 567 ft. Prog sep from WECO(FM) -1974: 101.7 mhz; 3 kw. Ant 125 ft. Stereo. Box Page C -37. Under New Britain. Conn. change the rates of AM Stereo. Format: C &W WRCH -FM to 540; 40; 40; 32. 213, 609 West Washington St. 114456). (315) 789 -1101. Astro Page C -259. Under Hull. Que. change CKCH -FM to CIMF- Radio Communications Ltd. (acq 1- 25 -78). Rep: Market 4, Page C -39. Under Washington change WROX -FM to FM. Dome, Regional Reps. Formal: MOR. Spec Black I hr, WROX(FM). progs: Page C.259. Under Quebec Radio add the heading "LG4" and farm 1 hr, It I hr, Sp 1 hr wkly. Joseph L. Weinfeld, pres; Page C -40. Under Boynton Beach. Fla. change the frequency. the following station licensed to LG4: David C. Weinfeld, VP & gen mgr: Daniel B. Weinfeld, VP, opns & tech J.W. power and antenna height of WHRS(FM) to 90.7 mhz: 33.5 New FM -Not on air, larget dale unknown: 100.1 mhz: 583 w. dir; Nittter, news dir. kw. Ant 230 ft. Club Social La Grande. Page C -150. Under Patchogue, N.Y. change WSUF(AM) to Page C -43. Under Jacksonville. Fla. insert a new listing for Page D -37. Under NBC -TV network affiliates add: WYFA(AM) and change the listing of WYFA(AM) as follows: W EXIIAMI: KYW- TV- Philadelphia WYFA(AMI -Dec I, 1951: 1580 khz; 10 kw -D, 5 kw -CH, DA. WEXI(AM)- August 1948. 1280 khz: 5 kw -D. 5621 Commerce 45 Pennsylvania Ave., Medford, N.Y. (1 1763). (516) 475 -1580. Page E -42. Under Consulting Engineers delete listing for St. 1322111. 19041 744 -1280. Hayes Bcstg Corp. (acq 9- 9 -76). Brookhaven Bcstg Corp. (acq 9- 1 -77). Rep: Market 4. Format: Gautney a Jones. Net: MBS. Audio news: APR. Format: All news and informa- Mellow contemporary. Perry Silver, pres & gen mer: Gene tion. Patrick F Hayes. Ares; Richard J. Hayes Sr.. VP & gen sis Page E-43. Under Consulting Engineers insert: Pfeiffer, chief engr. ntgr: Richard J. Hayes Jr.. VP & opns mgr: Paul Hafer. news 405, dir: Carl T. Jones Associates. -2990 Telestar CI., Suite Page C -160. Under Raleigh, N.C. change WRNC(AM) to David Gold. prod dir; Don Flemming. chief Va. engr. Falls Church, 22042. (703) 560 -6800. 'Carl T. Jones. Staff: WPJLIAM) and change personnel lo Dave Hoke, mgr: lias Page C -43. Under Jacksonville. Fla. change WOIK -FM to William G. Ball. Bell, prog dir. WOIK(FM). Page F-4. Under Station and CATV Brokers add: Page C -161. Under Statesville, N.C. change WOOD(FM) to Page C -47. Under Pensacola, Fla. change WVIX(AM) to Richter -Kalil & Co. -3438 N. Country Club, Tucson, Ariz. W000(FM). WHYM(AM). 85716. (6021 795.1050. Edwin G. Richter Jr., Frank Kalil. Page C -163. Under Winston -Salem, N.C. change WURL(AM) Page C -48. Under St. Petersburg- Fla. change WLCY -FM to Page C.60. Under Pocatello, Idaho change the listing of to WSMX(AM). W YNF(FM) KWIK(AM) as follows: Page C -167. Under Columbus, Ohio change WMNI -FM to KWIK(AM)-September 1946: 1240 khz: I kw -D, 250 w -N. Box Page C.51. Under Atlanta change the date WPCH(FM) first 998 W R MZ(FM). (83201), 1208) 233 -1133. KWIK Bcstg Co. (acq 10- 1 -77). went on the air to 1962. James W. Fox, pres & gen mgr; Wendy Robinson, office mgr: Page C -173. Under Youngstown. Ohio change WHOT -FM to Page C -51. Under Atlanta change the date WPLOIAM) first Bruce Hopkins, sis mgr; Will Hansen, opns dir: Monte Bowen, WSRD(FM). went on the air to 1938 and change the date WVEE(FM) first news dir: Dan Magnolid, sports dir: David Turmire, chief engr. Page C.175. Under Holdenville, Okla. change WVYL(AM) to went on the air to 1948. Page C -63. Under Chicago change the date WGCIIFM) first KVYLIAM). Page C-54. Under Ellijay, Ga. change WEOB(AM) to went on the air to Dec II, 1958. Page C -177. Under Ashland, Ore. change KCMX(FM) to W IEJ(AM). Page C -63. Under Chicago change the date WLUP(FM) first KCMX -FM. of went on the air to 1942. Page C.194. Under Charleston. S.C. change the listing Page C -187. Under Philadelphia change WIBO(AM) to WOKE(AM) as follows: Page C -68. Under Peoria. Ill. change the power and antenna WZZD(AM).

Broadcasting Sep 11 1978 70 To have a Marketron computer handle all your traffic, advance spot scheduling, and billing you must work at a big rich network O and O. Like KDKB or WRAL MESA, ARIZONA RALEIGH, NC The same computer -based information sys- it's time to get in touch with us. Hang in there, tem used by major stations around the country Ogallala, we'll even have a system for you early is now available for everybody, large or small. in 1979. All the competitive and operating advantages For all the pertinent details, call the (like never losing a paid spot again) can now be Marketron sales headquarters in San Francisco: yours. Lease our new System 42 for as little as (415) 854 -2767. Other Marketron offices to $1950 a month or buy our serve you are located in new System14 outright for New York, Los Angeles $32,000 plus maintenance. and Chicago. If price has loomed large in your thinking,

II06 Marketron Fates & Fortu nes E R

John McLeod McRae, VP- general sales man- procedures review committee. ager of KRAK(AMI- KEWT(FM) Sacramento, Calif., Media John W. Miller, director of marketing for toile- and co -owned KMPS(AM)- KEUT(FM) Seattle until tries at Revlon Inc., New York, named senior Scott Park, VP and general manager, KSFY -TV 1977, joins KERE(AM) Denver as general man- VP and director of marketing, Norman, Craig & Sioux Falls, S.D., named television general ager. manager for parent WDnY Inc., Fargo, N.D., Kummel, New York. replacing late Leroy Rudrud Stewart, who James M. Ward, general manager, WLAC(AMI- Judith A. Greenberg, Bruce McAulay and died July 17. Succeeding Mr. Park as general WKQB(FM) Nashville, named president and Ruth A. Salevouris, account supervisors and manager of KsFY -TV is James J. Dunham, who chairman of management planning committee Benjamin J. Hurowitz and David C. has been general sales manager. for stations. Mort L. Nasatir, senior VP of Lehmkuhl, associate media directors, N W Billboard Publications Inc. and chief executive Ayer ABH International, New York, elected Gordon S. Anderson, administrative VP, officer of Billboard Broadcasting Corp., New VP's. Fetzer Broadcasting Co. and Fetzer Television York, licensee of WLAC and WKQB, given addi- David R Ferriss, chairman of board, Fahlgren Corp., Kalamazoo, Mich., given additional tional duties as acting general manager of sta- & Ferriss Advertising, Cincinnati, retires, effec- duties as manager of company's WKZO -TV here. tions. tive Dec. 31. Thom McKinney, gen- Kurt M. Gebauer, sales and operations man- Joe Ries, field account representative, J. eral manager of Mutual ager, WCRV(AM) Washington, N.J. and co -owned Walter Thompson Co., San Francisco, named Black Network, WFMV -FM Blairstown, N.J., named general man- senior account representative. Arlington, Va., ap- ager of WFMV -FM and elected VP of licensee of pointed president of stations, Warren Broadcasting Corp. Steve Elsner, from Doyle Dane Bernbach, Sheridan Broadcasting New York, joins Eisner & Associates, Herman Rowe, in sales department of Corp., Pittsburgh. Baltimore, as account supervisor. Company owns three WXRT(FM) Chicago, appointed general manager AM's and one FM sta- of co -owned KXRTIFM) Taos, N.M. Tom Parris, photographer, WAVE -TV Louisville, and 49% of Mutual Ky., joins North American Creative, Dallas, as tion David L. Smith, administrator, organization account executive. Black Network. He suc- development, NBC, New York, appointed man- Paul ceeds Yates, ager of organization development. Barbara Forrest, account executive, Torbet- president and chief McKinney Lasker, Los Angeles, joins Walton Radio /TV operating officer of Lyle Gleason, business manager of Post Representatives as director of its new Los who resigns. Corp.'s Sun newspaper group, Cleveland, Sheridan, Angeles office. named assistant controller of Post Corp., Ap- pleton, Wis., also station group owner. Tom Ryan, general sales manager, WCBS -Tv New York, joins WNBC -TV there as sales man- Willard D. Rowland, Jr., assistant professor at ager. He succeeds Carl (Bud) Carey who Institute of Communications Research at Uni- moves to co -owned KNBC(TV) Los Angeles as versity of Illinois, Urbana, joins Public Broad- sales director. casting Service, Washington, as director of long -range planning. Melvin Abramovitz, general manager, WIGWAM) Atlanta, named national sales man- John Pauza, general manager, WANx -TV Atlan- ager, WSB -AM -FM there. ta, appointed VP- general manager of WHMB -TV Indianapolis. Pete Nadel, from WAME(AM) Charlotte, N.C., named sales manager of WKBX(AM)- WSGF(FM) Wendy Warren, graduate, Northern Michigan Savannah, Ga. University, Marquette, named development director for noncommercial WNIU -FM De Kalb, Vance Harrison Jr., account executive, WBBM- 111. FM Chicago, joins WXRT(FM) there in same capacity. Officers, West Virginia Broadcasters Associ- ation: George R. Andrick, WSAZ -Tv Hun- Michelle C. Gazes, administrative assistant, tington, president; Ross Felton, wwvA(AM) WMAL(AM) Washington, named account execu- Wheeling, VP, and Curtis Butler, WCHS-Tv tive and retail co -op specialist. Charleston, secretary- treasurer. Mark Gardner, account executive, KRDO -Tv Colorado Springs, moves to Denver sales office of licensee, Pikes Peak Broadcasting, in same capacity. Pam Ovens, from advertising agency Broadcast Advertising in Denver, named sales associate for Pikes Peak Al Bothwell and Bill Wohlfeil, account super- there. visors, and Tom Perlitz, associate promotion Maynard Hacker, general sales manager, WSEE- director, Leo Burnett, Chicago, named VP's. TV Erie, Pa., named account executive with Matthew F. Walsh, management supervisor, wuAB(rv) Cleveland (Lorain, Ohio). BBDO, Detroit, elected VP. She's Sherlee Barish. David A. Boyd, senior VP and management And television news people supervisor, Dancer -Fitzgerald -Sample, are her specialty. transfers from New York office to San Francisco Programing Call her. office and as head of management committee. Also in San Francisco office: A. Gig Gonella, Leslie H. Frends, director of television for Broadcast Personnel, Inc. David S. Hill and Lawrence R. Smith, VP's, MGM Television, Los Angeles, appointed to 527 Madison Avenue,NYC 10022 named senior VP's; Francis D. Fraser, crea- new post of executive assistant to president of (212)355 -2672 tive supervisor, named VP; Brian O. Burns, company, Edward Al Montanus. John G. VP, named chairman of strategy review board, Wilson, series producer, appointed VP- execu- -Tae Well Srreer Journal. 1977 and John K. Tripp, VP, named chairman of tive production manager for MGM Television.

Broadcasting Sep 11 1978 72 Bolton Broadcasting Ltd. now represents WCCB-TV, Charlotte's independent powerhouse.

The July Arbitron report confirms WCCB -TV out -rates one of Charlotte's network stations sign -on to sign -off, Monday through Sunday. And it out -rates two of Charlotte's network stations 2 PM to 8 PM, Monday through Friday. WCCB -TV has what it takes: A powerhouse rating story. And Bolton Broadcasting sales power from coast to coast.

1

i7r eirkili,247iri- Bolton Broadcasting's DECLARATION OF INDEPENDENCE The definitive fact-book packed with important reasons why independent television is a major factor in today's advertising marketplace. Contact any Bolton Broadcasting office for your copy.

Bolton Broadcasting Ltd. 98 The independent television sales specialists NEW YORK CHICAGO LOS ANGELES SAN FRANCISCO DETROIT ATLANTA 645 Madison Ave. 360 N. Michigan Ave. 6290 Sunset Blvd 26400 Lahser Rd. 6400 Powers Ferry Rd. (212) 371-6400 (312) 332 -4278 (213) 463 -7106 Southfield, Mich. (404)955 -4411 (313) 3536050 Brett A. White, manager, programs in develop- for co -owned WOOK(FM) Washington and ment, and editor of series Soap for ABC, W1MO(AMI Cleveland Heights, Ohio, appointed News and Public Affairs named director, programs in development, national program director for licensee, United Larry Weidman, asso- comedy and variety programing, broadcast Broadcasting Co., Bethesda, Md., group owner. ciate news director, standards and practices, ABC. Bobby Christian, program director, wxxx(FML KPRCTV Houston, Adolfo F. Luca, senior counsel, NBC's legal Pittsburgh, joins WMETIFM) Chicago in same named news director. department, New York, appointed director of capacity. He will report to Ray program and talent contracts, NBC -TV New Miller, VP -news and York. Michael I. Cohen, director of promo- Deborah Verlench, continuity director, WNOE- public affairs who has tions, publicity and public relations, Yonkers AM -FM New Orleans, joins wXRT(FM) Chicago in also held title of news (N.Y.) Raceway, joins NBC in New York as same capacity. director since 1960. director of sports information. Bruce Alan, air personality, WINXIAMI Wash- Dick Nelson, manag- David Fein, from TAT Communications, Los ington, named production director. ing editor, KOMU -TV Co- Angeles, joins Columbia Pictures Television, lumbia, Mo., appointed Burbank, Calif., as independent producer to de- Cabell Smith, production manager and air per- news director. Mackie velop first run syndicated programing. sonality, WDBS(FM) Durham, N.C., joins Morris, news editor, WODR(FMI Raleigh, N.C., as copywriter, produc- succeeds Mr. Nelson. Terry Frieden, producer K. freelance producer, named pro- Gary Sales, tion assistant and air personality. there, named news production coordinator. duction manager, West Glen Communications Inc., New York. Jimmy Dean, program director, WTOB(AMI Frederick A. Mays, director of public affairs Winston Salem, N.C., joins WPTF(AM1 Raleigh, and special projects, WBRE -TV Wilkes- Barre, Pa., Nancy Magnus, freelance writer, Denver, N.C., as assistant music director and air per- appointed news director of WESH -TV Daytona Peters Productions, San Diego, as creative joins sonality, Beach, Fla. writer. Jerry Passer, farm editor, WMT- AM -FM -TV Cindy Martin, anchor and consumer reporter, Larry Small, from WAVE -TV Louisville, Ky., Cedar Rapids, Iowa, named farm service direc- KAKE -TV Wichita, Kan., joins KPRC -TV Houston named producer- director for wVUE(TV) New tor. Rich Balvanz, farm director, KMM1(AMI as anchor. Orleans. Veronica Gerber, graphic designer, Grand Island, Neb., succeeds Mr. Passer. University of Michigan's School of Library Sci- Mary Richardson, anchor, KCRA -TV Sacramen- ence, Ann Arbor, joins wvuE as artist. Harold E. Martin, retired publisher, editor and to, Calif., named co- anchor, WNAC -Tv Boston. president of Montgomery (Ala.) Advertiser and Davey Marlin Jones, movie and drama critic, Francesca Vanegas, Spanish news anchor Alabama Journal, appointed executive VP of wovM -TV Washington, joins wotv(T e) Detroit as and reporter, WNAC -Tv Boston, named general Southern Baptist Radio and Television Com- media critic. assignment reporter, wsz -TV Boston. Thee mission, Fort Worth. He succeeds Dr. Alvin Chalow, associate producer and talent coor- Ray Lane, sports director, W1BK -TV Detroit, (Bo) Huffman Jr., who resigns. Robert Burns dinator, Good Dax wcvB -TV Boston, named pro- assumes additional duties as play -by -play an- Taylor Jr., station manager, WHAS -TV ducer of WBZ -TV's Woman '78. nouncer for WCAR(AMI Detroit. Louisville, Ky., joins commission as senior VP. Terry J. Smith, graduate, Middle Tennessee Bill Parris, operations manager, WSID(AMI- Ron Lake, air personality, WLAC(AM) Nashville, University, Murfreesboro, joins wrvC(TVI Chat- WLPL(FM) Baltimore, and programing consultant joins WKQB(AM) there as program director. tanooga as anchor -reporter.

Joan Edmundson, anchor, KNTV(TV) San Jose, Calif., joins KOVR(TV) Stockton, Calif., in same capacity. Jack Robertson, weekend anchor- reporter, WPEC(TV) West Palm Beach, Fla., joins wuYR(TVl Huntsville, Ala., as weeknight anchor.

Steve Jacobs, executive news producer, WFSS- Tv Hartford, Conn., named senior news pro- ducer for wotv(TV) Detroit.

Gene Hebert, news director at Radio- Televi- sion Center, Naples, Fla., joins WXII(TV) Winston -Salem, N.C., as executive news pro- ducer. Mary Fitzgibbon, anchor, KTHV(TVI Lit- tle Rock, Ark., joins wxlt as reporter. Joe Collum, reporter, Tbmpa (Fla.) Times, joins co -owned WFLA -TV Tampa, as investigative reporter. Don Carson, weekend weather re- porter WTVI(TVI Miami, joins WFLA -TV weather staff. Potomac principals. Election of new officers and announcement of a plan for increased Laurie W. Paine, writer, producer and director activity by the Washington chapter of the Broadcast Pioneers took place last Tuesday at of weekly radio program for Florida's Institute the Broadcasters Club in Washington. New chapter officers are Earl R. Stanley, Dow, of Food and Agricultural Sciences, joins WRET- Lohnes & Albertson, chairman; James A. McKenna Jr., McKenna, Wilkinson & Kittner, Tv Charlotte, N.C., as reporter. Janet McGill, senior vice chairman; Harry Dempsey & Koplovitz, secretary; Catharine Ockershausen, weather reporter, WBIR -TV Knoxville, Tenn., Heinz, Broadcast Pioneers Library, treasurer; Dawson Nail, Television Diges; vice chairman joins wRET-TV as weekday weather reporter. (two years); John B. Jacob, Cordon & Jacob, vice chairman (two years); Thomas Winkler, formerly with National Association of Broadcasters and now with FCC, vice chairman (one David Garlock, news photographer, KCRG -TV year), and Gertrude Broderick, retired radio -TV specialist with the U.S. Office of Education, Cedar Rapids, Iowa, joins KMSP-TV Minneapolis - vice chairman (one year). St. Paul in same capacity. Seated (l -r): New officers Heinz, Ockershausen, Stanley and Jacob. Jim Asendio, reporter and editor, KDKA(AM) Standing (l -r): Pioneers members (l -r) Ed Shurick, retired president of HR Representa- Pittsburgh, joins co -owned WIND(A74) Chicago tive; Joseph Baudino, retired from Westinghouse Broadcasting Co.; Frank U. Fletcher, as assistant news director. Fletcher, Heald, Kenehan & Hildreth, immediate past chairman of the chapter; Wallace Mary (Marty) West, air personality, KTKN(AMI Dunlap, Westinghouse Broadcasting Co., Burton Bridgens, formerly with NBC Washington Ketchikan, Alaska, appointed news director. and now in real estate; Bob Foster, Washington bureau of WON Inc., and Edward Codel, retired Katz Agency executive. Phil Jennrich, anchor, KNTV(TV) San Jose,

Broadcasting Sep 11 1978 74 Calif., joins KNEW(AM) Oakland. Calif., as sas, Little Rock, joins Showtime (Viacom's pay William L. Willoughby, survey research con- newscaster. TV subsidiary) as South Central regional mar- sultant, Detroit, named research analysts, and keting manager, based in Little Rock. Curtis D. William D. Coy, radio correspondent for Asso- Angela Estelle, reporter- anchor, KRDO -TV Col- Bennett, VP- sales, Optical Systems Corp., San ciated Press in Amsterdam, Netherlands, orado Springs, joins WPLG(TV) Miami as general Francisco, named Western regional marketing named research and administrative assistant. assignment reporter. manager for Showtime, based in San Francisco. Harry C. Martin, from Fletcher, Heald, & Appointments in news department of KTxL(rv) Ilildreth, Washington communications law Sacramento, Calif.: Brad Thomas, public in- firm, joins Midlen & Reddy there, also com- formation officer for Mather (Calif.) Air Force Allied Fields munications law firm, as associate. Base, named assignment editor; Yolanda Fritz Attaway, attorney with Motion Picture Nava, from KTTv(Tv) Los Angeles, named Mary Elle Hunter, national committee chair- Association of America, Washington, named capitol correspondent; Ben Morriston and man, American Women in Radio and Televi- VP with responsibility for MPAA matters relat- John Van Ouwerkerk, both anchor -reporters sion, directing organization's support of Equal ing to FCC. for KMST(TV) Monterey, Calif., join KTXL as re- Rights Amendment, and director of sales and porters, and Julie Brown, anchor -reporter Appointments in radio division of Frank N. public relations for Far Horizons Beach Resort. from KVAL -TV Eugene, Ore., and Deborah Magid Associates, Marion, Iowa: James M. Longboat Key, Fla., appointed executive direc- Wetzel, intern at KTXL, named reporters. Lynch, instructor of radio and marketing re- tor of AWRT, based in Washington. She suc- search, University of Texas, Austin. and ceeds Francine P Proulx who resigned. Miranda Dunne, reporter- anchor, KEZI -Tv Eugene, Ore., joins WKBW -TV Buffalo, N.Y., as reporter.

Joining WRET -TV Charlotte, N.C., as reporters: John Alexander, freelance television producer from Brookville, Md.; Art Norman, reporter - There's no WSOC competition weekend anchor, -TV Charlotte; Rick for Willis, from WAYS(AM) Charlotte; Amanda Davis, graduate of Clark College, Atlanta, and Sandra Dunaway, former campaign director Harris' new Criterion 90 for South Carolina congressional candidate, Colleen Yates. Appointments, UPI: Alan Shearer, West Unbeatable Price and Performance Virginia news editor in Charleston, transfers to Richmond as Virginia editor. Bruce Cook, news editor for UPI in Utah, West Virginia and Harris now offers a professional Call today to order the Harris Indiana, succeeds Mr. Shearer. Charles W. Morris, from UPI in Dallas, named regional ex- tape cartridge machine priced as Criterion 90 tape cartridge ecutive for Kansas and Missouri, based in Kan- much as $300 below similar machine...217/ 222- 8200...or sas City. competitive models. contact Harris Corporation, Superior design techniques and Broadcast Products Division, Cable high production capabilities Quincy, Illinois 62301...and allow Harris to pass on these SAVE. M. Derlck, VP -East Coast opera- Christopher great savings to the broadcaster. 30 -DAY FREE TRIAL OFFER tions, named president of Viacom Communica- tions, CATV division of Viacom International. The rugged features of the New York. He succeeds Douglas H. Dittrick, Criterion 90, computerized who moves into cable ownership. John God- testing and strict quality control Oil HARRIS dard, president of West Coast operations for COMMUNICATIONS AND are combined to guarantee FORMATION HANDLING Viacom Communications, Los Angeles, named reliable performance through W to newly created position of executive VP, Viacom Communications. years of use.

Denck Moger

Scott Moger, director of creative services, Co- lumbia Pictures Pay Television, New York, named VP and general manager there, replacing Angela P. Schapiro, now president of Home Box Office's Telemation Program Services sub- sidiary (BROADCASTING, Aug. 7). Joseph J. Kelly, VP- corporate development, Manhattan Cable TV, New York, named direc- tor of market research and analysis for Home Box Office there. Both companies are owned by Time Inc. J. L. Poff, geheral manager of CPI of Arkan-

Broadcasting Sep 11 1978 75 For the Recorde R'

As compiled by BROADCASTING based on FM grant from 840 khz to 960 khz; change TL; increase daytime filings, authorizations, petitions and other power to 2.5 kw; add nighttime service with 500 w DA- ' Blountstown. Fla.- Broadcast Bureau granted N; change hours of operation to U. Ann. Aug. 30. actions announced by the FCC during the Calhoun Broadcasting Corp. 102.3 mhz, 3 kw, HAAT KWSO Wasco, Calif -Seeks CP to increase power period Aug. 28 through Sept. 1. 146 ft. P.O. address: 269 Kelly Ave., Blountstown 32425. Estimated construction cost $23,375; first -year to 5 kw; install DA and change type trans. Ann. Aug. operating cost $31,540; revenue $41,600. Format: 30. Law Judge. Abbreviations: All-Administrative variety. Principals: Robert R. Pindar (30%1 and WADK Newport, R.1. -Seeks CP to add night -time antenna. alt.- alternate. ann.- announced. ant- Richard H. Tate (70%1. Mr. Pindar has manufacturing service with 2.5kw DA -N; increase daytime power to hours. aur.- aural. aux.- auxiliary. CH- critical CP- interests. Mr. Tate is general manager of W KMK(AM) 2.5kw; change hours of operation to U.; change type construction permit. D directional anten- -day. DA- Blountstown. Action Aug. 21. trans. Ann. Aug. 30. na. Doc. -Docket. ERP- effective radiated power. freq.- frequency. HAAT - height of antenna above KEDA San Antonio, Tex. -Seeks CP to change TL: average terrain. khz -kilohertz. kw- kilowatts. increase daytime power to 5kw; install DA -2 by adding MEOV- maximum expected operation value. mhz - night -time service with Ikw; change hours of opera- megahertz. mod. -modification, N- night. PSA- Ownership Changes tion to U. Ann. Aug. 30. presunrise service authority. SL- studio location. FM SH -specified hours. TL- transmitter location. applications Applications trans. - transmitter. TPO- transmitter power output. WORJ -FM Mount Dora, Fla. -Seeks CP to change U- unlimited hours. vis.- visual. w- watts. ' -non- KRAK(AM)- KEWT(FM) Sacramento, Calif. HAAT: 770.5 ft. my); change type trans.: type ant.; commercial. (AM; 1140 khz, 50 kw -U; FM; 105.1 mhz, 50 kw) and make changes in ant. system (increase height). Ann. KMPS -AM -FM Seattle (AM:1300 khz, 5 kw-U; FM: Aug. 30. 94.1 mhz, 98 kw) -Seeks assignment of license from WEFA Waukegan, 111. -Seeks CP to change HAAT: Hercules Broadcasting Co. to Affiliated Broadcasting 300 ft. (H &V); change TL; change type trans.; type Inc. for SI1,637.500. Seller: owned by Manning Slater, ant.; make changes in ant. system (increase height). New Stations president and chairman, his former wife Bernice and Ann. Aug. 30. others, none have other major broadcast interests. Buyer: publicly traded Publica- WGCS Goshen, Ind. -Seeks CP to change trans. FM subsidiary of affiliated applications tions Inc., which owns WFAS(AM)- WWYD(FM) ERP: 7.65kw & HAAT: 56.5 ft. Ann. Aug. 30. Homerville, Ga.- Southern Broadcasting and In- White Plains, N.Y.; WSAI -AM -FM Cincinnati vestment seeks 105.5 mhz, 3 kw, HAAT 300 ft. Ad- publishes The Boston Globe and The North Adams AM actions dress: 303 Court St., Homerville 31634. Estimated con- (Mass.) 7)nnscript and has newspaper distribution in- KHUM Eureka, Calif.- Granted mod. of permit to cost - struction $42,431; first -year operating cost 560, terests. John I. Taylor is president. Ann. Aug. 21. change transmitter and studio location to Marsh Road, 130; revenue $121,680. Format: MOR. Principals: WOKZ -FM Alton, Ill. (FM: 100.3 mhz, 28 TL and SL: change type trans. and make changes in Equally owned by Berrien L. Sutton, his brother, kw)- Seeks assignment of license from Morel! Broadcasting ant. system. Action Aug. 9. Frank, Corbett Mizell and J.N. Strickland. None has Co. to LaClede Radio Inc. for $877,500. Seller: owned other broadcast interests. Ann. Aug. 30. KCRA Sacramento, Calif -Granted CP to increase by Helen Hamer Wlaters, Walter C. Brink, Nicholas B. night -lime power to S kw; change TL. Action Aug. 24. 'Peoria, Ill.- Illinois Bible Institute Inc. seeks 91.5 Bono, his wife, Grace and seven others, who own mhz, 50 kw, HAAT 295 ft. Address: P.O. Box 225, WOKZ(AM) there. Buyer: owned by Key Com- WSBP Chattahoochee, Fla.- Granted CP to in- Carlinville, Ill. 62626. Estimated construction cost munications Inc.; which owns KATZ(AM) St. Louis. crease power to 5 kw and change type trans. Action $108,897; first -year operating cost $60,000. Formal: Key is owned by Arnold B. Hartley, president, and IS Aug. 24. Applicant is nonstock nonprofit corporation for others. Ann. Aug. 21. religious education. Richard W. Dortch is president. In- WLOD Pompano Beach, Fla.- Granted mod. of stitute also owns WIBI(AM) Carlinville. Ann. Aug. KGAA(AM) Kirkland, Wash. (AM: 1460 khz, 5 permit to make changes in nighttime ant. system. Ac- 23. kw -D) -Seeks assignment of license from Kirkland tion Aug. 11. Broadcasters Inc. to Community Kirkland Broadcast- Belen, WPLA Plant City, Granted CP to add night M.M. - Wuenschel Broadcasting Co. seeks ing Corp. for $280,250. Seller: principally owned by Aa.- service with I kw, install DA -I and change TL and SL. 97.7 mhz, 3 kw, HAAT ft. Address: 3601 Chapel Valley Wesley L. Monroe. It also owns KGA(AM) Spokane, Action Aug. 24. Rd., Rapid City, S.D. 57701. Estimated construction Wash. and 88.3% of KEED(AM) Eugene, Ore. Buyer: cost $84,000; first -year operating cost $33,460; principally owned by Charles W. Banta and David J. WANM Tallahassee, Fla.- Granted CP to install revenue Format: $25,000. C &W. Prihcipals: Patricia Benjamin, who own KR DR (AM) Gresham, Ore. Ann. aux. trans. with I kw. Action Aug. 24. Wuenschel, her husband, Fred and her mother Mary Aug. 18. to new E. Collins. Mrs. Wuenschel is housewife. Mr. WPLK Rockmart, Ga.- Granted CP install aux. trans. Aug. 24. Wuenschel is broadcast engineer. Mrs. Collins is Grants Action teacher. None has other broadcast interests. Ann. Aug. WRIP Rossville, Ga.- Granted CP to add night ser- WAPR(AM) Avon Park, Fla. (AM: 1390khz, 1 kw- 30. vice with 500 kw, install DA -2. Action Aug. 24. D)- Broadcast Bureau granted assignment of license Buena Vista, Va.- Rockbridge Communications from Avon Electronics Services to Florida Broadcasi- WQCK Warner Robins, Ga.- Granted CP to in- Inc. seeks 96.7 mhz, 3 kw, -296 ft. Address: 711 ing Corp. for $121,000. Seller: Principally owned by crease day power to 2.5 kw at presently licensed day Plunkett St., Va. Lexington, 24450. Estimated con- Charles A. Esposito, who holds CP for new FM in site, change trans. Action Aug. 24. cost struction $45,473; first -year operating cost 513, - Clewiston, Fla. Buyer: principally owned by Robert D. WCBK Martinsville, Ind.- Granted CP to increase 850; revenue $100,000. Principals: Melvin H. Sorrells Stoehr (Duke Roberts), former major market radio an- to 500w decrease ant. height. Action Aug. 24. and his wife, Dorothy and James A. Gèason and his nouncer. power wife, Jean. Mr. Geason is retail food store produce WIRV Irvine, Ky.- Granted mod. of license cover- manager. His wife is secretary. Mr. Sorrells owns auto Dismissed ing change in SL. Action Aug. IS. service and his wife is bank manager. None has other WMFJ(AM)- WQXQ(FM) Daytona Beach, Golden Valley, Granted CP to in- broadcast interests. Ann. Aug. 10. KUXL Minn.- WTNT(AM)- WOMA(GM) Tallahassee, Fla. -Broad- crease power to 2.5 kw; change type trans. Action Aug. AM grants cast Bureau dismissed application for assignment of 22. licenses from Walter -Weeks Broadcasting Inc. to WCHN Norwich, N.Y.- Granted CP to increase La Fayette, Ala.- Broadcast Bureau granted East Gilmore Broadcasting Corp. Action Aug. 29. power to I kw. Action Aug. 24. Alabama Broadcasting Co. 910 khz, 1 kw -D. P.O. ad- WPRA(AM) Mayaguez, P.R.- Broadcast Bureau dress: La Fayette 36862. Estimated construction cost dismissed application for assignment of license from WSCP Sandy Creek -Pulaski, N.Y.- Granted CP to $11,158; first -year operating cost S24,552; revenue WPRA Inc. to Forward Communications Corp. Action increase power to 2.5 kw, install new trans. increase $53,000. Format: C &W. Principal: James M. Davis Aug. 29. ant. height. Action Aug. 24. owns WEIS(AM) Centre, Ala. Action Aug. 24. WKIX Raleigh, N.C.- Granted mod. of license Huntingdon, Pa.- Broadcast Bureau granted Rays - covering change in SL. Action Aug. 15. town Radio 1080 khz, I kw -D. P.O. address: 306 W. KARI Blaine, Wash.- Granted CP to increase Main St., Everett, Pa. 15537. Estimated construction Facilities Changes nighttime power to 2.5 kw. Action Aug. 24. cost $56,195; first -year operating cost $19,337; revenue $59,000. Format: Top 40. Principals: Thomas FM actions L. Hanks (76 %) and Larry S. McCahan (24 %). Mr. AM applications Hanks is sales manager of WSKE(AM) Everett, Pa.; WJOF Athens Ala.- Granted mod. of permit to Mr. McCahan is part owner of pharmacy. Action Aug. WMOB Mobile, Ala. -Seeks CP to change city of change TL; make changes in ant. system (increase 15. license from Mobile to Chickasaw; change frequency height). Action Aug. 14.

Broadcasting Sep 11 1978 78 KRQQ Tucson, Ariz.- Granted CP to install new aux. trans. at main TL on 93.7 mhz; ERP: 25.5 kw (main, H &V), 3.2 kw (aux., H &V); ant. height 150 ft. Summary of Broadcasting (H &V); change TL; install new ant.; remote control permitted. Action Aug. 24. KOWN -FM Escondido, Calif.- Granted CP to FCC tabulations as of June 30, 1978 change TL install new ant.; make changes in ant. system: change TPO; ERP: 150 w (H &V); ant. height 1,080 ft. (H &V): remote control permitted. Action CP's CP's On air on Total not Total Aug. 23. Licensed STA' air on air on air authorized" KRTH Los Angeles- Granted license covering per- Commercial AM 4.495 26 4.526 43 4.568 mit for changes. Action Aug. 24. Commercial FM 2.976 69 3.047 120 3,166 Educational FM 920 36 959 74 1,030 KKAI(FM) Kailua, Hawaii- Granted mod. of CP Total Radio 8.391 5 131 8.532 237 8,764 to change TL and SL; change type trans. and ant.; in- Commercial TV 723 2 726 56 782 crease ant. height; change TPO; change ERP: 50 kw VHF 513 2 516 7 523 (H &V); ant. height 2,140 ft. (H &V). Action Aug. 22. UHF 210 0 o 210 49 259 KFSH Hilo, Hawaii- mod. permit to Educational TV 244 3 13 260 7 267 Granted of VHF 93 8 102 4 106 change trans. ant.; TPO; ERP: 40 kw (H); ant. height UHF 151 2 5 158 3 161 minus 235 ft. (H). Action Aug. 9. Total TV 967 4 15 986 63 1,049 KIKI -FM Honolulu -Granted mod. of permit to FM Translators 216 o o 216 79 295 change trans., ant.; make changes in ant. system TV Translators 3.521 o o 3,521 429 3.950 UHF 1.113 o o 1,113 243 1,356 72 (decrease height): change TPO; ERP: kw (H &V); VHF 2.408 o o 2.408 186 2,594 ant. height minus 120 ft. (H &V). Action Aug. 14. WPFR Terre Haute, Ind.- Granted CP to change SL change TPO and ERP: 33 kw (H &V); remote con- ' Special temporary authorization "Includes off -air licenses trol permitted. Action Aug. 14. WYGO -FM Corbin, Ky.- Granted CP to change SL; make changes in trans. line. Action Aug. 14. KZZY San Antonio, Tex.- Granted CP to change licensee of eight educational television stations in KRRV Alexandria, La.- Granted Cl' to change TL ERP: 100 kw (H &V) and ant. height 580 ft. (H &V); Iowa. Board requested assignment of ch. *31 at Center- install new ant. make changes in ant. system (increase remote control permitted. Action Aug. 14. ville, 14 at High Point, '41 at Lansing, '25 at Mount Ayr and '38 at Spirit Lake, and height): ERP: 55 kw (H &V); ant. height 470 ft. WAXX -FM, Eau Claire, Wis.- Granted license substitution of Channel 32 for 38 at Saint James, Minn., in that Spirit (H &V); change TPO; remote control permitted. Ac- covering changes for aux. ant. Action Aug. 24. order lion Aug. 14. Lake assignment may be implemented (BC Doc. 78 -270). Comments due Oct. 17, replies Nov. 6. Action 'WBJC Baltimore- Granted mod. CP to change TV actions of Aug. 18. trans., ant. (decrease height); change TPO; ERP: 50 WNET Newark, N.J.- Granted mod. of CP to Beattyville, kw (H &V, DA max.); ant. height 500 ft. (H &V); change ERP: 42.7 kw, max ERP: 58.9 kw. Action Aug. Ky. -FCC has proposed assigning UHF ch. remote control permitted. Action Aug. 23. 16. 65 to Beattyville as its first TV. Proposal was in response to petition by Hour of Harvest, Inc. (BC Doc. 'WHHB Holliston, Mass.- Granted CP to replace KFDX -TV Wichita Falls, Tex.- Granted CP to 78 -274). Comments due Oct. 24, replies Nov. 13. Ac- new 24. expired permit for station. Action June change TPO and type trans. Action Aug. 16. tion Aug. 24. -FM Ann Arbor, Mich. license 'WCBN -Granted Oklona, Miss. -FCC has proposed assigning UHF covering change in TL. Action Aug. 24. 'WAUS Berrien Springs, Mich. -Granted license covering changes in type trans. and ant.; change in SL. In Contest Action Aug. 16. San Francisco NRBA: Booth 151 WPMO Pascagoula, Miss.- Granted mod. of permit to change trans., ant., TPO and ant. height: 320 ft. Petitions to deny The Log 2 (H &V); ERP: 96 kw (H &V). Action Aug. 9. Jackson, Mich. -TV 17 Unlimited filed petition to KLIZ -FM Brainerd, Minn. -Granted mod. of per- deny and /or other relief assignment of WWLD -TV Automation System mit to change TPO; ERP: 100 kw (H &V); ant. height there. Received Aug. 28. 350 ft. (H &V); remote control permitted. Action Aug. Broadcasting filed A GREAT WAY TO START! 14. Greenville, Ohio- Korin petition to deny facilities change for WDRK(FM) there. Re- KCMW-FM Warrensburg, Mo.- Granted CP td ceived Aug. 28. install new ant.; change TPO; remote control permit- FOR UNDER ted. Action Aug. 14. Designated for hearing WJLK -FM Asbury Park, N.J.- Granted CP to in- Caro, Mich. (WKYOIAMI- WIDLIFMI and Cass $10,000 stall new ant.; ERP: 3 kw (H &V); ant. height 290 ft. River Broadcasting Co.) AM and FM proceeding: (H &V). Action Aug. 23. (BC Doc. 78- 214 -7) -Chief All designated ALJ 4 A complete, Thomas B. Fitzpatrick as presiding judge. Action Aug. flexible system WPAT -FM Paterson, N.Y. -Granted mod. of permit 24. to change trans., ant.; make changes in ant. system featuring the (decrease Coral Gables, Fla.- (WYORIFMI) FM proceed- height): remote control permitted. Action ' ct 1 100B Programmer Aug. 14. ing: (Doc. 21494) -ALJ Reuben Lozner scheduled for full or prehearing conference for Sept. 7. Action Aug. 24. KXRT Taos, N.M.- Granted mod. of permit to semi -automatic change trans.: make changes in ant. system (decrease operation. height): change TPO and ant. ht.: minus 740 ft. (H &V); remote control permitted. Action Aug. 14. Allocations Controls five WQDR(FM) Raleigh, N.C.- Granted CP to additional sources. change TL and SL; install new ant.; increase ant. height; ERP: 99 kw (H &V); ant. height 1,120 ft. utilize Proposed Lets you (H &V). Action Aug. 22. present equipment. WKZL Winston -Salem, N.C.- Granted license Dekalb, III. -FCC has proposed substituting TV eh. covering changes in TL; change type trans. and ant. '33 for unoccupied and unapplied for ch. '48 in Expandable to a Action Aug. 24. Dekalb. Proposal was in response to petition by North- larger system ern Illinois Public Telecommunications Corporation Boyertown, Pa.- Granted CP to install new WBYO (BC Doc. 78 -271). Comments due Oct. 24, replies in the future. aux. trans. and ant. at former TL to be operated on Nov. 13. Action Aug. 24. 107.5 mhz; ERP: 5.5 kw (H &V); ant. ht. 330 ft. (H &V) for aux. purposes only. Action Aug. 14. Angola, Ind. -FCC has proposed assigning televi- IN A CLASS sion ch. 63 to Angola as its first TV. The Action is in WQVE Granted mod. CP BY ITSELF! Mechanicsburg, Pa.- of response to petition by James A. Chase, requesting the to specify SL as 111 Strawberry Alley, Mechanicsburg, assignment of Channel 51 to Angola (BC Doc. Pa; increase ant. height. Action Aug. 23. 78 -272). Comments due Oct. 24, replies Nov. 13. Ac- MICROPROBE WDVR Philadelphia- Granted mod. of permit to tion Aug. 24. type ant. 8. ELECTRONICS INC change Action Aug. Iowa has assigning educational mEl -FCC proposed KNFM Midland, Tex.- Granted CP to install new television channels to five Iowa communities and JOHN HANCOCK CENTER aux. trans. at main TL to be operated on 92.3 mhz; ant. changing channel of existing Minnesota assignment. 875 NORTH MICHIGAN AVE. height 390 ft. (H &V): ERP: 6 kw (H &V); remote con- Proposal is in response to petition by State Educational CHICAGO, ILLINOIS 60611 trol permitted. Action Aug. 14. Radio and Television Facility Board of State of Iowa, Dave Collins, (312) 440-3111

Broadcasting Sep 11 1978 77 ch. 49 to Okolona as its first TV. Proposal was in M Two PDC, for Eielson Air Force base, Alaska Call Letters response to petition by Southern Television Corp. (BC (CAC -12854); Monticello Video, for Bethel and Doc. 78 -273). Comments due Oct. 24, replies Nov. 13. Thompson, N.Y. (CAC- 08301,2); Sammons Com- Action Aug. 24. munications, for Adams, Miss. (CAC -08958); Pit- Brookville, Pa. -FCC has proposed assigning 95.9 tsburg Cable TV, for Pittsburg, Crawford, Kan. mhz to Brookeville as its first FM. Proposal was in (CAC -10685,6); Century Cable of Southern Calif., for Applications response to petition by Eric J. Shindledecker, who said Los Angeles county, Orange county and Ventura he would apply for channel if assigned (BC Doc. county, Calif. (CAC -11356- 7,61 -2); Pala Mesa 78 -267). Comments due Oct. 7, replies Nov. 6. Action Cablevision, for Fallbrook, Calif. (CAC -11432); Call Sought by Aug. 18. Greenville Cablevision, for Greenville, Tex. (CAC-11453); Ogdensburg Video, for Ogdensburg, New AM Actions Heuvelton and Oswegatchie, N.Y. (CAC -11527 -9); In- WDNY Dansville Broadcasting. Dansville. N Y. diana Cable TV, for Indiana, Pa. (CAC -11533); CATV Ottumwa, Iowa -FCC has substituted 92.7 mhz for TV of Smithville, for Smithville, Tex. (CAC -11549); New FM'S 92.5 mhz at Ottumwa. Action resulted from petition by Southern Cable TV, for Hebbronville, Tex. KLRG Chandler Communications, Chandler. Ariz. KBIZ Inc. (KBIZ[AMI there). Action Aug. 24. (CAC- 11550); Bettervision Systems, for Shinnston, 'KYDS San Juan School District, Sacramento, Calif W.Va. (CAC -11574); Coaxial Associates of Fla., for Beaverton, Mich. -FCC has assigned 97.7 mhz to KAPI-FM K.A.PI. Inc., Pueblo, Alachua, Cross City, High Springs, Jasper, Madison Colo. Beaverton, as its first FM. Action resulted from peti- and Quitman, Fla. (CAC -11608 -14); Bettervision WCAZ-FM Pioneer Broadcasting. Carthage, Ill. tion by Mid West Communications, which said it Systems, for Buckhannon, W.Va. (CAC -11921); Sam- KRGS American Radio Missions. Spencer, Iowa would apply for the channel, if assigned. Action Aug. mons Cable TV, for Boonton, N.J. (CAC -12156); KLKC-FM Community Broadcasting. Parsons, Kan. 23. Carthage Cablevision, for Carthage, Mo. 'WJHU Johns Hopkins University, Baltimore. Md. (CÁC- 12212); Tower Cable, for Newark, Ohio WYUT WALY Enterprises. Herkimer, N.Y (CAC -12218); National Cable Television, for Con - KOTZ Fuchs Broadcasting. Hobart Okla. nellsville, Pa. (CAC- I2236); Cable Communications Cable Operations, for Shawnee and Perry, Ohio KICR Intercontinental Ministries. Coos Bay, Ore. (CAC -12795 -6); Tiffin Batley Cable TV, for Archbold, 'WUTC University of Tenn. Chattanooga. Tenn. Stryker, Jefferson, Montpelier, Pulaski and Springfield, KZAN Ben Lomond Broadcasting. Ogden. Utah Applications Ohio (CAC -12802 -7); Suburban Cablevision, for 'WWLC Lynchburg College, Lynchburg. Va. Montclair and Springfield, N.J. (CAC -12846,7); The following operators of CATV systems have re- Existing AM's Dalhart TV Cable System, for Dalhart, Tex. quested certificates of compliance: (CAC -12656); Cablevision of Knox County, for WKEA WROS Scottsboro. Ala. Cable Vue TV, for Baxley, Ga. (CAC-12641); exist- Rockport, Me. (CAC-12726); Cable Communications, KNYO KINC Independence. Calif. ing operation. for Lima, Bath and American, Ohio (CAC- 12792 -4); KJON KVOG Ogden. Utah Teleprompter, for Mount Vernon, N.Y. Foley Associates, for Norton Air Force base, Calif. WRTR WOTC Two Rivers, Wis. (CAC-12647); changes. (CAC -12895); Santa Fe Cablevision, for Santa Fe, N.M. Cable TV, Existing FM's (CAC -12900); Livingston for Grove Video, for Grove, Okla. (CAC -12648); Livingston, Mont. (CAC- 12904,5); Yadkin Valley KYNR KPUB -FM Pueblo. Colo. changes. Cablevision, for Elkin, Jonesville, Arlington, N.C. WWSD WCNH.FM Quincy Fla. Warner Cable, for North Westminster, Vt. (CAC- 12908 -10); Fredericksburg Cable, for Fre- WSBH WWRJ Southampton, N.Y (CAC-13514); changes. dericksburg, Tex. (CAC -12926); Sammons Com- munications, for McComb, Magnolia and Summit, WDSY WEEP -FM Pittsburgh, Pa. Dade Cable Television, for Dade, Fla. Miss. (CAC -12958 -61); Lewistown Cable TV, for KVDA KITE -FM San Antonio, Tex. (CAC- I3521); commence operation. Lewistown, Mont. (CAC -12966,7). WMEO WMFM Menomonie. Wis. Cablevision Systems Long Island, for Stewart WLUM-FM WAWA -FM Milwaukee Manor, Freeport, N.Y. (CAC -13522,3); commence Existing TV's operation. WMGC-TV WBJA -TV Binghamton, N.Y Blue Ridge CATV, for Clay and South Heidelberg, WPTF-TV WROU -TV Durham. N.C. Pa. (CAC -13524,5); commence operation. North Platte Multi- Vue -TV, for North Platte, Neb. (CAC -13526); changes. Grants Goldendale Cablevision, for Goldendale, Wash. Services (CAC -13527); existing operation. Laurens Cablevision, for Laurens, S.C. Call Assigned to (CAC -13528,9); changes. New FM's National Cable, for East Lansing, Mich. COMMERCIAL RADIO (CAC- 13530); changes. KCKS General Broadcasting. Concordia. Kan. MONITORING CO. KHOK Heart of Kansas Radio. Holsington, Kan. Opp Cablevision, for Opp, Ala. (CAC -13531); PRECISION FREQUENCY KBLL-FM Holler Broadcasting. Helena. Mont. changes. MEASUREMENTS, AM -FM -TV Monitors Repaired & Certified KOGA-FM Ogallala Broadcasting. Ogallala. Neb. Gainesville CableV, for Gainesville and Hall, Ga. 103 5. Market St. KGOK Gavin County Broadcasting, Pauls Valley. (CAC -13532,3); changes. Lee's Summit, Mo. 64063 Okla. Ames Cablevision, for Ames, Iowa (CAC- 13534); Phone (816) 524-3777 KSLE KXOJ Inc.. Seminole, Okla. commence operation. WUTZ R ad ioFreeBroadcasling ,Summertown,Tenn. Tex -La Cable TV, for Fort Polk, La. (CAC-13535); CAMBRIDGE CRYSTALS New TV commence operation. PRECISION FREQUENCY WTVZ Television Corp. of Va.. Norfolk. Va. Warner Cable, for Chelsea and Melrose, Mass. MEASURING SERVICE Existing AMY (CAC -13536,7); changes. SPECIALISTS FOR AM -FM -TV KGNR KCRA Sacramento, Calif. American Video, for Broward, Deerfield City, 445 Concord Ave. KBLS KTYD Santa Barbara, Calif. Lauderhill, Lighthouse Point, Pampano Beach, Cambridge, Mass. 01138 WOMN WCDO New Haven. Conn. Sunrise, Tamarac and Wilton Manors, all Fla. Phone (6171 876 -2810 (CAC -13538 -45); changes. WBML WODO Macon, Ga. WDDO WBML Macon. Ga. St. Augustine CATV, for St. Augustine, St. Augustine BILL DAHISTEN & ASSOCIATES woxo WGON Munising, Mich. Beach and St. Johns, Fla. (CAC- 13546.8); changes. Radio Representatives WRML WWML Portage. Pa. Offices Nationwide Susquehanna Valley TV, for Flemington, Lock Existing FM's 1680 N. Vine St. Haven, Dunstable, Castanea, Bald Eagle, Woodward, KHTZ KGBS Los Angeles Los Angeles. Ca. 90028 Colebrook and Allison, all Pa. (CAC -13549 -56); (213) 464.9263 'KXPR KERS Sacramento, Calif. changes. Natl. & Reg. Representation KBZT KLRO San Diego, Calif. Sammons Communications, for Turlock, Stanislaus WE INCREASE SALES KPLV KVMN Pueblo, Colo. and Ceres, Calif. (CAC -13557 -60); changes. WKOS WWOG Boca Raton. Fla. UA- Columbia Cablevision, for Bronxville, N.Y. co Mad WNFO WTLD -FM Lake City, Fla. (CAC -13561); commence operation. BROADCASTING MAGAZINE WXLP WHTT Moline, Ill. Peoples Cable, for Irondequoit, N.Y. (CAC -13562); WNUU WSTM St. Matthews. Ky commence operation. 1735 DaSales St. N.W. WOXO.FM WOXO Munsing, Mich. Washington, D. C. 20036 for availabilities WBCY WBT -FM Charlotte. N.C. Certification actions Phone: (202) 638 -1022 WWKX WHIN -FM Gallatin, Tenn. The following operators of CATV systems have KTZO KFWD Fort Worth, Tex. been granted certificates of compliance:

Broadcasting Sep 11 1978 78 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Consulting Engineers 1771 N St., N.W. 2% -2315 527 Mummy Bldg. Member AFCCE 1334 G St., N.W., Suite 500 1202) 783 -0111 5390 Cherokee Avenue 347 -1319 WASHINGTON, D. C. 20036 Washington, D.C. 20004 Alexandria. Virginia 22314 Washington, D. C. 20005 Member AFCCE Member AFCCE (7031 3543400

SILLIMAN, MOFFET & KOWALSKI CARL T. JONES ASSOCS. A. EARL CULLUM, JR. LOHNES & CULVER Washington, D.C. Area (Formerly Gautney & Jones) Consulting Engineers CONSULTING ENGINEERS ENGINEERS 8701 Ga. Ave., Silver Spring, MD 20911 CONSULTING 1156 15th St., N.W., Suite 606 INWOOD POST OFFICE ROBERT M. SILLIMAN. P.E.

2990 Telestar Ct , Suite 405 Washington. D.C. 20005 BOX 7004 (301) 589 -S20e (703) 560 -6800 1202) 296.2722 DALLAS, TEXAS 75209 1925 N. Lynn St., Arlington, VA 22209 Falls Church, Va. 22042 (214) 631 -8360 JOHN A. MOFFET. P.E. Member AF C (703) 841.0500 Member AFCCE Member AFCCE Member AFCCE

STEEL, ANDRUS & EDISON, INC. JULES COHEN JOHN B. HEFFELFINGER & ASSOCIATES CONSULTING ENGINEERS & ASSOCIATES 2029 K Street. N.W. Radio & Television Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 Suite 400 Washington, D.C. 20006 1730 M SL. N.W., 659.3707 (301) 827 -8725 San Francisco, California 94126 14151 342 -5208 KANSAS CITY, Washington, D.C. 20036 (301) 384 -5374 MISSOURI 64114 1fr,nn,r /. tfernber .4FC'('E if(i Member AFCC£

VIR JAMES CARL E. SMITH E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS Computerized Frequency Surveys 8200 Snowville Road Broadcast CONSULTING & ENGINEERING 345 Colorado Blvd. -80206 Engineering Consultants Cleveland, 44141 Ohio (303) 333 -5562 Box 220 250 West 57th Street Phone: 216 -526-4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York 10019 Member AFCCE Mc,,,Sir AFCCE Phone: 517 -278.7339 (2121 246-3967

JOHN H. MULLANEY HATFIELD & DAWSON MIDWEST ENGINEERING DAWKINS ESPY Consulting Radio Engineers, Inc. Consulting Engineers ASSOCIATES Consulting Radio Engineers 9616 Pinkney Court Broadcast and Communications ConsM(tiny Enytnaaas Applications /Field Engineering PO Box 3127 - Olympic Station 90212 Potomac, Maryland 20854 3525 Stone Way N. 6934 A N. University Seattle, Washington 98103 Peoria, Illinois 61614 BEVERLY HILLS, CALIF 301 - 299 -3900 Member AFCCE (206) 633 -2885 (309) 6924233 (213) 272 -3344 Ilr,uh, I/e I / Member AFCCE

MATTHEW J. VLISSIDES, P.E. C. P. CROSSNO & ASSOCIATES Satellite Telecom KESSLER ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS Services, Inc. TOWERS. ANTENNAS. STRUCTURES P. O. Box 18312 Consulting Engineers Studies. Analysis, Design Modifications. DALLAS, TEXAS Management and Engineering AM.FMTVMicrowave Systems Inspections. 75218 Supervision of Erection Consulting Services N.W. Computer Aided, Design & Allocation sruMes 1511 Sixth Street 7601 BURFORD DRIVE McLEAN.VA22102 Field Engineering, 2971 Flowers Rd. So. Gainesville, Florida 32601 Tel (703) 358 -9504 Aerial Radiation Measurements Atlanta, Ga. 30341 19041 376.3157 19041 373.5225 Member AFCCE 12141 321 -9140 404 -4558369

RADIO ENGINEERING CO. JOHN F.X. BROWNE WILLIAM B. CARR M.R. ENGIN EER /NG, /NC. & ASSOCIATES. INC. & ASSOCIATES, INC. FO Bo. 2352 Palos Verdes Ca 9077= DALLAS /FORT WORTH apx 766,C4NVELV.FW, tEx /75?. CONSULTING ENGINEERS GLENN 11131452'6147 CONSULTANTS 1901 Pennsylvania B. CALLISON Ave.. NW 15745 Terrace Lawn Circle, ALLOCATIONS INSTALLATIONS FIELD Washington, D.C. 20006 CONSULTING ENGINEERS ANTENNA & TYPE ACCEPTANCE MEASUREMENTS Dallas, Texas 75240. 214/233 -6034 WILLIAM B. P.E. NORWOOD J. PATTERSON 525 Woodward Avenue CARR, COMMUNICATION SYSTEMS, Bloomfield Hills, MI 48013 1805 Hardgrove Lane. OLLOCAT IONS, BROADCAST SYSTEee a 1213? 541.73 79 Burleson, Texas 76028. 817/295.1181 MICROWAVE SYSTEMS Tel 1313) 642 6226 (202) 293 2020 over 35 years MEMBER AFCCE FRED L. ZELLNEP Serving Broadcasters Member A ECCE

DON'T BE A STRANGER To Broadcasting's 157.000' Readers contact j. eo9ci ngram Display your Professional o, Service BROADCASTING MAGAZINE in FM Radio Card here It will be seen by the den Specialists Sian -making station owners and m 1735 DeSales St. N.W. agers. chief engineets and lechmtrann. P 0. Box 73 Washington, D. C. 20036 applicants lot AM FM. TV and buyers o' Batesville, Miss. 38606 broadcasting set vices for availabillties '1977 Readership Survey snowing 44 Phone: IZ02) 638.1022 (601)563- 7266 readers per copy T403. AM -FM BROADCAST STATION PLANNING T417. GUIDE TO PROFESSIONAL RADIO & TV how to use available sales tools to the best ad- GUIDE by Harry A. Elkin. A comprehensive guide NEWSCASTING Robert C. Seller. A practical, sell vantage and how to deal with competition. You'll to planning, building. and operating a radio broad- study guide for those who want to get started or learn ways to sidestep objections. how to recog- cast facility -AM. FM. or combined operation. get ahead in broadcast journalism. 224 pages. il- nize the "opportune moment." and how to convert Based on a lifetime of experience and intimate lustrated. $9.95 a "No to a "Yes" 320 pages. $12.95

association in broadcasting. 8L x T 1 ", illustrated. 512.95 RADIO by J ay 141S. HANDBOOK OF RADIO PUBLICITY & PRO- 1423. MANAGING TODAY'S STATION Holler evolved by the author MOTION by Jack Macdonald. This handbook is a Outlines principles 1404. THE ANATOMY OF LOCAL RADIO -TV COPY virtual promotion encyclopedia- includes over during his 20 years as a broadcaster 288 pages. by William A Peck Leading station executives 250.000 words, over 1500 on -air promo themes illustrated. $12.95 have called this book the one that sets the stan- adaptable to any IormaL and over 350 contests, dard for radio -TV copy of the local level Loaded stunts, station and personality promos' One idea with hundreds of ways to increase station billing alone of the hundreds olfered can be worth many 1425. MODERN RADIO BROADCASTING: Man- with sales -proven copy 146 pages. $5.95 limes the small cost of this indispensable source - agement & Operation In Small To Medium book. 372 pages. 8K x 11" bound in long -tile 3- Markets by R. H. Coddington A comprehensive ring binder. 529.95 guide to successful practices of radio stations in small -lo- medium-sized markets. illus- T405. BROADCAST STATION OPERATING GUIDE 288 pages. trated. by Sol Robinson. This comprehensive reference $12.95 encompasses every level of broadcasting. The T419. HOW TO BECOME A RADIO DISC JOCKEY secret to success in broadcasting, as in any other by Hal Fisher Essentially a course it showman- 1434. RADIO PRODUCTION TECHNIQUES by Jay business, is knowing what to do and how to do it. ship, This book leaches all the techniques needed Holler. Here's an all -round book for everyone in This book tells it like it is. 256 pages. $12.95 to become a successful broadcast announcer lot radio -performers producers and directors, and disc lockeyt 256 pages. illustrated $12.95 sales and engineering personnel. Covers every phase of radio production from announcements to the overall station "sound"- in fact, every crea- 140e. THE BUSINESS OF RADIO BROADCASTING live aspect of today's radio ... with special em- 1420. HOW TO PREPARE A PRODUCTION BUD- by Edd Routt. How to operate a station as a profit- phasis on sales. Tells how to results for GET FOR FILM 8 VIDEO TAPE by Sylvia Allen produce able business and serve the public interest as an advertiser, and how to develop ex- Costa. A complete guide to determining finances production well. This is the first text lo deal with broadcast pertise, and how to use the elements of pacing for any video tape or film production, from TV station operation from beginning to end. Clearly and timing in every production. Covers record commercials, to feature -length films. Jammed explains proven techniques to follow. and cau- screening. jingle use. news. do -air promotion. with facts covering every aspect of estimating tions to observe. 400 pages. illustrated public service, contests, public affairs, remotes. $12.95 costs. Tells how to estimate every cost associated talk and farm shows. etc. Practical data on sales with any size production, including the production includes idea development. writing. and how to 145e JOURNALIST NOTEBOOK OF LIVE RADIO - location. cameras and accessories, sound equip- create more effective commercials. 240 pages. Il- TV NEWS, by Phillip Kel , ment, light gear, raw film stock or video and sound network lustrated. news producer, adjunct prof., Fordham Univ. recording tape. lab developing. printing and pro- $14.95 Written to provide broadcast journalists with a cessing lees. personnel - (creative. technical. solid understanding of journalism location concepts and and talent). scenic elements, expenses. 1453. TV LIGHTING HANDBOOK, by Dr. James A. techniques. Covers the techniques of gathering, surveys of remote shooting locations. film and Carroll 8 Dr. Ronald E. Sherrlffs. Everyone in- processing, writing, and broadcasting live news, plus tape editing. optical effects and animation, a volved in TV production should be familiar with using the latest electronic writer equipment. Contains host of miscellaneous expenses such as effective lighting principles. This book is de- special sections on laws relating to journalism, lees. animals, special effects requirements, and signed to train badly needed technicians and documentaries, and editorials. 252 p., 29 ill. insurance. Also included are typical rate listings aquaint producers, directors, anyone involved iii 512.95 and eight sample budgets, representing TV com- producton, with the basics and specifics of TV mercials. feature- length documentaries. and lighting. In workbook format, with a multitude of hlms, 1411- COMMERCIAL FCC LICENSE HANDBOOK t92 pages. $12.95 photos (some in color) and diagrams, the reader by Harvey F Swearer A unique study guide and learns to design lighting setups for all types of reference manual. combining Theory and applica. productions indoors and Out. 228 p., including 4- lions with up-to -dale questions and answers for 1421. HOW TO SELL RADIO ADVERTISING by Si color section. $12.95 1st. 2nd. and 3rd Class Radiotelephone license Willing. The right formula for sales depends on exams plus broadcast and radar endorsements the individual and the prospective advertiser Complete detailed answers lo questions on VII Therein lies the secret as Si Willing illustrates it tually any subject you may be asked when you by theory and by practice. You'll hear all sorts of T425 ORGANIZATION A OPERATION OF BROAD- take your exam, plus sample questions on each objections (including a few you haven't heard') CAST STATIONS by Jay Hoffer. An exhaustive element (with answers in the back 01 the book) and how they've been successfully countered. examination of the responsibilities and Also for practical reference in your profession From the dialog between salesman and prospect capabilities required in each job classification. 444 pages. 150 dtuslralions $10.95 you'll learn the approaches and the clinchers. 256 pages. $14.95

BROADCASTING BOOK DIVISION 1 735 DeSales Street, N.W. Washington, D.C. 20036 Book No. Price

Send the books whose numbers are indicated at right. Payment must ac- company your order.

Name

Address

T City State Zip Total $ See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Air Talent needed immediately for contemporary Chief Engineer for Directional AM and automated RADIO music evening shift. Competitive Midwest medium FM in Medium Southern Market. Must be a competitor. market. Personality, desire and experience a must ... Send resume, references, and salary requirements to HELP WANTED MANAGEMENT no beginners please. ARB No. 1. Good bucks. Rush Box K -133. President, Wanted: Manager for new 3Kw FM station in New tape and resume to Joe London, Vice Immediate opening -Chief Engineer with mainte- York State. Must be heavily sales oriented. Hire out WMOH, 220 High Street. Hamilton, OH 45011. EOE nance background. Full time Class IV AM and 3 KW now and set up operation. Income geared to sales pro- M /F. automated FM in Atlantic City, NJ: Call Mr. Johnstone, duction. All replies confidential. Box K -112. Experienced Announcers needed immediately, 609-344-5113 Equal Opportunity Employer. new AM, FM contemporaries. Tape, resume, Program Operations Director needed by one of Northern Director, KIDO, Box 8087; Boise, ID Chief Needed with Automation and Directional ex- California's lop beautiful music stations. Must have 83707. perience. WIBG /WSLT Ocean City, NJ 08226. mature voice and copywriting 609- experience and ability Needed now. Creative up -tempo afternoon an- 399 -1555. resume to motivate others. Send detailed and audition nouncer for outstanding MOR operation. Great work tape to: Gordon ZIot, KZST, Box 2755, Santa Rosa, CA ing conditions, room for advancement and full compa- Stable, Profitable 5 KW Directional plus Stereo sta- 95405. EOE. ny benefits. 3rd required. Send T &R to Joe Gallagher. tions in great area for living looking for a real Chief and PD, WFIN Findlay, OH 45840. EOE. willing to pay for one. Send resume and salary require- Manager /Sales Leader to run rebounding AM, year - ments to Steve French, KMON, No. 7. Holiday Village. around vacation town. Yellowstone entrance. Some Announcer for "Tender Lovin' Country". PBP helpful. Great Falls, Mt 59404. hour part sales in city. away. Profit share. Earn owner- Call Dick Ryall, 208- 733 -3381. or send tape and M -14. ship. Box resume at once. KTLC. Box 65, Twin Falls, ID 83301. Chief Engineer -Class IV -AM. C -FM, Systems -90 EOE /MF. Automation -SCA -self starter capable working with- Manager position awaits right per- General Sales out supervision. All benefits. Good compensation. son! Heavy experience, retail and ad agencies. Not a America's No. 1 Secondary needs Production Pro EOE /M /F Larry Weller, 314 -581 -2340. desk job, but solid growth career position with major for prime airshift. Good bucks for right talent. Rush broadcasting company. $2.000 a month draw, com- tape and resume to Jim Roberts, WDIF, Box 524, Radio Chief Engineer, good audio and transmitter mission, overrides, bonuses. profit sharing, benefits. Marion, OH 43302. worker. Excellent conditions, salary, and fringes, at Person selected will make SSSS on AM and FM. Box West Coasts oldest station. Send resume' to KMED, M -29. looking for Non -commercial religious station expe- P.O. Box 1440, Medford, OR 97501, or call 503- rienced announcer. Background in religious radio is M r Salary, override and bonus. 773 -1440 Station /Sales important. Also writing copy. EOE. If qualified, send Hospital and Life Insurance. Send detailed resume in- resume and tape to WIBI, P.O. Box 126, Carlinville, IL Beat the Winter snow. Gulf Coast Daytimer needs cluding your sales record WCSS. Box 69. Amsterdam, 62626. 1st engineer- announcer. Above average salary hos- NY 12010. pital life insurance available. Equal opportunity No. 1 Stereo Rocker needs 6- Midnight Jock. Good HELP WANTED SALES employer. WABF Fair hope. AL 36532 -205- voice & production a must. Experienced only. Immedi- 928 -2384. ate opening. Roger Manning, P.O. Box 1565, El Dorado, Sell at a professional Iowa station. Arbitron No. One. AR 71730. E.O.E. in Box J -40. Chief Engineer. ContemplTop 40 beautiful Wenatchee. Washington. New tower erected this Hard -hitting, professional salesperson for leading Move on up. WJJS, Central Virginia's No. 1 Black FM month. new studios within two months. Operator/ is looking heavy Florida non -metro contemporary. Immediate potential for experienced air talent with pro- Assist sequential Automation. Opportunity to enter duction skills. If you're tight radio vibes are $15.000. Call Rick Cosner 904-732-8000. Affirma- and your other phases of operation. Resumes to J. Corcoran, right, phone Tony -1331. tive action EOE. Love at 804 -846 Equal Op- GM, KWWW, PO Box 638, Wenatchee, WA 98801. portunity Employer. E.O.E. Experienced Radio Sales Pro -regional concept, Cincinnati Metro. Modern Country FM Station seeks exceptionally high commission rate. Wisconsin Inde - HELP WANTED NEWS experienced announcer. Must be reliable. pendant Network, PO. Box 2391, Appleton, WI 54913. Good pro- duction. Send air check and resume to: WSCH; P.O. Hard working radio journalist for late afternoon/ Learn to sell at a professional Midwest radio station. Box 99.3, Aurora, IN 47001. night news shift. and sports pbp backup. Please do not Continuous sales training. Box M -68. apply if unwilling to work nights, including weekends. Classical Music Announcer for Commercial FM. Min. 2 yrs. exp. in a working newsroom situation, Need Two Experienced stable salespeople to sell Experienced only. Send resume & air -check to: KFSD- gathering, writing and airing news, plus actual pbp ex- Spanish Radio in Calif. Knowledge of Spanish helpful, FM. 1540 Sixth Avenue, San Diego, CA 92101. An perience. Solid station, with new facilities and out- not required. Contact 805 - 792 -2128. Equal Opportunity /Affirmative Action Employer. standing news and sports reputation. Send resume and tape to News Dir., WCTC, Box 100, New 5000 Watt Modern Country. Beautiful Southern Charlotte radio stations seeking advertising Brunswick, NJ 08903. salesperson. Must have prior experience in broadcast- resort city. Looking for personality oriented. bright. tight jock. Capable and interested in advancement. ing sales and have good references. Send resume to Immediate opening Sports Announcer with a mini- Send tape to KXOW P.O. Box 1739, Hot Springs AR Jack Collins, WAYS /WROO, 400 Radio Road, mum of three years hockey play by play experience. 71901. EOE. Charlotte, NC 28216. We are an equal opportunity Job details general on air sports reporting duties plus employer. Announcer for medium size Pennsylvania market. play by play of Cincinnati Stingers. Send tape and resume to Programming Department, WLW Radio. 3 Aggressive salesperson who wants to earn well Requires heavy commercial experience for 5,000 watt fulltime adult station. WCOJ, -2100. An East 4th Street, Cincinnati, OH 45302. No phone calls. and to live well in a vacationland. Prefer 1 to 3 years 215 -384 EEO /MF. sales experience. If you have what it takes to be suc- Affirmative Action /EOE. cessful in a hard hitting organization contact Charles Personality needed, good money for an experi- Chief Radio Editor- Responsible for manning radio B. Persons, Station KVBR, Brainerd. MN 56401. enced adult entertainer. MOR AM /FM operation needs desk in combined radio -TV newsroom. Supervise daily immediately. resume P.D., radio news gathering effort and anchor major radio We need one more gogetter sales person to round one Rush tape and to Box 610, Pittsburg, KS newscasts. Some TV work possible. Tape, resume and out sales force. Plenty of business here. Prefer at least 66762. salary requirements to Ken Keller, News Director. a years sales experience. Good opportunity to join HELP WANTED WHBF Radio -TV, Telco Building, Rock Island, IL areas lop billing station and develop career with a 61201. winner. Good benefits. Send resume to Jim Lord, TECHNICAL WOVV, Box 3192. Ft. Pierce. FL 33450. Equal Oppor- Houston's leading AM /FM station seeks Newsperson needed with investigative reporting tunity Employer. a studio maintenance engineer who will be solely responsible experience and good on- the -air presentation for Num- Aggressive Salesperson needed immediately for for maintenance of a number of studios and broadcast ber One Sourthwest Radio Station with strong news leading FM -AM combination in Northern New Jersey. equipment. Requirements include a first phone image. Full company benefits and top money for top We've grown tremendously this year and must expand license, at least three years experience in stereo people. Equal Opportunity Employer. Send resume our sales team, salary commensurate with ability. Em- studio maintenance, ability to work alone in making and tape to: Bob Durgin, KTOK Radio, Insilco Broad- phasis on selling AOR FM. Phone immediately: Al efficient repairs, and a quality conscience attitude for cast Group, P.O. Box 1000. Oklahoma City, OK 73101. Wunder, WDHA -FM. WMTR, Morristown, NJ 201 - scheduled preventative maintenance. Formal 538 -1250. electronics analog and digital training highly desirea- Newsperson -Must have first class license. Resume ble. Transmitter experience helpful but not necessary and tape to Kent Braverman, KCJJ, Box 2118, Iowa HELP WANTED ANNOUNCERS as this position involves studio maintenance only. City, IA 52240. Usual company benefits plus profit sharing, paid Minimum Two Years experience in Rock. Upper Mid- retiremert and much more. Contact Chief Engineer, Ready for TV news? Only pros considered. NBC west. Box K -125. KILT, 500 Lovett Blvd., Houston, TX 77006. affiliate in the Southeast. EOE. Box M -74.

Broadcasting Sep I 1 1978 81 HELP WANTED NEWS CONTINUED General Manager. 17 years experience in all facets, Disc jockey, 3rd endorsed, expertly trained. Seeking sales and programming. Currently employed, looking first in radio. relocate anywhere. Call Aggressive news department in delightful upstate job Will 212- to relocate to Southeast. Reliable, hard- worker, -2649, write: Karl Kuegerl, 84 -05 Street, New York College community looking for newsperson 347 or 260th references. Box M -25. Floral Park, NY 11001. to fill a full -time position in expanded news depart- ment. Good opportunity for a beginner who knows the Want to Make Money? Aggressive experienced First phone Jock with good pipes looking for sec- rudiments of news and is a totally committed profes- Sales Manager with strong programming, news and ondary market contemporary gig in Iowa or surround- sional tape, resume journalist. Send to Ron Shapley, sports background seeks GM slot in small market ing states. For tape and resume call Mike Raab at WDOS/WSRK -FM, Oneonta, NY 13820. No calls. preferrable Midwest or South. Box M -26. 319- 242 -5237. Immediate News Director; opening at aggressive Inside wizard. Great with clients. Super spots, pro- Stability, Good Pay, Good People ... two out of three News station. Must have journalism background and motions. Good ear for talent. Well- organized. Possible ain't bad, but I need all three. Four years on -air with news gathering experience plus an authoritative deliv- equity desired. Box M -73. contemporaryladult formats. First phone, dedicated, ery. Tape. resume and personal interview required. good voice, production; some sales experience. Dual AM and 50.000 watt FM. Contact G.M., WGOM/ GM with 20 years successful experience in Country, Family man. Will relocate. Mark 516- 924 -5439. WMRI, Marion, IN 46952, 317-664-7396. Contemporary and Adult Contemporary Available September 25 proximo. Medium or Major Market. Looking for Someone creative, hard working and The Intermountain Farm /Ranch Network has im- Good Salesman and Administrator. Harold Vester, 701 reliable. Third Endorsed and will relocate anywhere for /Ranch mediate opening Farm Director. Spends 100 Saint Matthews Square, Virginia Beach, VA 23454. immediately. Tape and resume available upon request. per cent of time working in Ag Field. Primarily broad- Telephone 804- 428 -1559. Call 312- 388 -3040 or write Jim Mulvaney, 12832 casting, with some sales. Spend one week each month May, Chicago, IL 60643. in the field attending Farm /Ranch meetings, live -stock Competitive Program Director -No. 1 from 4th commission companies, calling on advertiser field place in Million Market - No. 1 from 8th place in Experienced Sports PBP: Currently in small market men. Headquarters in Denver ... but broadcast Medium Markel and 6 point increase in last book. 1- looking for advancement, sports, talk show host, news, through stations all over Colorado, Wyoming, Montana, 205- 284 -2562. board, sales, college grad. Bright, energetic, and will- Utah, Idaho, Nebraska, South Dakota. We are in- ing to work. 816- 885 -3651: 522 E. Jefferson, Clin- terested only in those who are Now in Agricultural SITUATIONS WANTED SALES ton, MO 64735. Broadcasting or who have been in Farm Radio ... who are now recognized NAFB, or could be. If you are now Experienced Professional Christian couple seeks SITUATIONS WANTED the second or third person in your department, feel you Sales positions in right TV or Radio market. 713- TECHNICAL deserve to be first, this is the job for you. If interested 693.3153. send resume, 5 minute audition tape, to Charlie Vais, Chief Engr. 30 yrs. AM FM DA installations a Intermountain Farm Network, 2701 Alcott No. 464 in Will sell like dickens, sales & sports PBP experi- specialty. Western states. Box M -6. Denver 80211: or call collect 303-455-4111. ence. Open for all markets. Tom Dunlap 816- high power major market E85 -3651 Hotshot -3 years staff Immediate opening for experienced News Director engineer looking for station that appreciates impor- for small market AM /FM operation. Some announcing SITUATIONS WANTED tance of technical quality. AM- directionals, FM- Stereo, but emphasis on local news reporting. Prefer family in- ANNOUNCERS STL, RPU, automation. Box M -49. dividual to settle down in beautiful Virginia location SITUATIONS WANTED close to mountains, ocean, etc. Excellent salary and D.J. wants to help small market station in New Eng- NEWS fringe benefits to right person. Send tape -resume to land, Northern Jersey. Southeast NY. Some experience. WCVA, P.O. Box 672, Culpeper, 3rd endorsed. Call Keith 414 769 -6966 afternoons, VA 22701. 703- - Sports Director and "Voice" of Major College's foot- E25 -3900. EOE. evenings. ball and basketball /hockey teams. Six years college and high school Director/ Wanted: News Director to take charge of news 4 year pro seeks greater challenge. Experience as experience. Currently Sports PBP ECAC Division II /Salesman in NE small market. department in beautiful Southern Indiana town. Must News Director - talk - PBP - DJ - Music Director - pro- Contact Peter Cooney 388 -6077. be hardworker and capable of gathering, writing and duction. First Phone. Presently Employed. Will relo- 802- delivering local news. Prefer at least two years experi- cate. Call John 602 -865 -4641. ence. Call Ed Roehling 812- 932 -3983. EOE. Im- Newsman: Experience in middle, major markets and mediate opening. Experienced First Phone Announcer, 33, seeking wire services. B. A. Communication and Government. position in Florida. Experienced in MOR, Beautiful ND experience too. Call, write Morgan Lyons 817- Two Experienced Newspeople needed im- Music, Adult Contemporary Modern Country, and other 756 -5647, 1709 South 1st, Waco, TX 76706. formats. Good news mediately. Fill vacancies in 7 member news dept. AM, commercial and delivery Box M -1. heavy local news. 50kw, FM N.Y.C. metro area. Tape Experienced Reporter, BA, 3rd endorsed. 28 and and resume to Scott Witt, WHUD/WLNA, Box 188, ready to move. Box M -64. A Good Fulltime Jazz Show is not hard to find. It's Peekskill, NY 10566 E.O.E. here. 30, 1st, 8 yrs. radio. Let's talk Jazz. Box M -12. SITUATIONS WANTED PROGRAMING, HELP WANTED PROGRAMING, PRODUCTION, OTHERS Modern Personality /PD wealthy, PRODUCTION, OTHERS Country of regional powerhouse seeking better money /benefits in Program -Production Director. Experienced all Sharp Program Manager for adult contemporary Eastern MC Station. Last 4 ARBs No. 1. Box M -16. phases/Production/Copywriting/Announcing/News. AM, fully automated FM. Capable of daily phone talk Relocatable. $850 minimum. Medium markets only. I'll never Ile to you. Brains, results, energy and profes- show, complete staff control. Knowledgable leader Bruce 312- 246 -1121. sional training are highlights of my audition tape. needed. Also need morning personality, good on pro- Available now. No market "Too Small" Box M -53. motion. Both positions require strong production Mideast near Pittsburgh. EOE. Resume and salary re- Don Imes is working and I am looking ... 1st Phone/ quirements to Box M -24. Programmer /Rock Jock. Call Bobby 303 -773 -2875 TELEVISION write 6377 S. Fairfax Way, Denver 80121. KTOK Radio, Oklahoma City, OK has an immediate HELP WANTED MANAGEMENT opening for a creative and talented person to write and Air Personality -3rd Endorsed, expertly trained. Promotion Manager. A real challenge for someone produce commercial copy and handle total station relocate immediately! Can anywhere Tape and resume with experience as an Assistant Promotion Manager, production. Send air check and complete resume to B. available upon request. Paul Call Scott at 312 -824- ready to move up to run their own show. Group owned J. Wexler, KTOK Radio. Insilco Broadcast Group. P.O. 0676. Between midnight write 2- (cst) or 677 UHF station in N.E. market needs a bright, aggressive, Box 1000, Oklahoma City, OK 73101. Lyman, DesPlaines, IL 60016. cooperative individual to take over. Excellent oppor- West Virginia is looking for tunities. An equal opportunity employer. WCHS -AM Charleston Nostalgia Specialist 20's 40's looking for right sta- Send resume an experienced MOR Program Director. Must have and samples of your work. Box M -57. tion, right offer. 3rd, four years experience. Box M -63. good track record and managerial capabilities. Send Director of Broadcasting. Applicant must have resume to TK Martin, WCHS Radio, 1111 Virginia Country music and MOR deejay. Excellent on pro- a Bachelor's degree and a proven record Street East Charleston, WV 25301. Area 304- duction and newscasts. Prefer West. particularly of respon- sibility and in 342 -8131. Nevada. Box M -69. achievement this position. Respon- sibilities include programming and production ac- SITUATIONS WANTED Radio Character in search of The Station. 3rd, three tivities plus the supervision of a Staff of 28 profes- MANAGEMENT years experience. As you like it. Box M -75. sionals. Excellent salary and benefits. Deadline for ap- plications is on or before September 19, 1978. Send GM /GSM radio. Strengths: Sales, promotion, Outrageous Comic I'm presently teaching midgits resume to Assistant Station Manager, WYES -TV, 916 engineering. Can make your station better. Have per- to think small. Maniac attracts audience with Off the Navarre, New Orleans, LA 70184. WYES -TV is an sonally billed 130k at $9 spot. Can create sales team. Wall Humor that breaks traditional formats. Call Unkle equal opportunity employer. dynamic sales -producing promotions, bring engineer- Alvin 315- 393 -2278. ing better than reg. Hard -worker, ambitious, late twen HELP WANTED SALES ties, single. Earning 23.5k. Go anywhere. Call 603- Recent College Graduate- Endorsed. MOR /AOR/ 432 -5877 evenings. Easy Listening. Good production. Immediate reloca- Local Sales Manager: Must be able to sell on the tion. Former Assignment Editor. Charles Conner, 59-15 street and build a top flight sales department. Salary General Manager with top 10 and 50 market experi- Woodbine Street, Brooklyn, NY 11227. plus commission. Our station has an excellent profit ence wishes to relocate. Strong in Programming, Ad- sharing and medical plan. Our equipment is top notch ministration. Sales and Sales Training. Knowledgeable DJ ... promotions, public relations, 5 months expe- and our stall enthusiastic. Send resume to: General in FCC and EEO. Box M -13. rience. Tom Sisti 201- 943 -5816 days. Manager, KNOP -TV, Box 749, North Platte, NE 69101.

Broadcasting Sep 11 1978 82 HELP WANTED ANNOUNCERS TV Engineer ii. KLVX. Channel 10. Two years of re- We need a self- starter reporter /photographer with cent, full -time, paid experience operating and main- ability to anchor weekend evening news; one to two Experienced television personality to moderate taining television transmission systems. First Class years experience preferable. Resume, tape and salary instructional children's TV program with quiz format. Radio /Telephone License required. Salary range $6.49 requirements to Steve O'Brien. News Dir.. WMBB -TV, Previous work with children helpful. Equal Opportunity to $7.88 per hour. Submit resume by September 18, PO. Box 1340, Panama City, FL 32401; E.O.E. Employer, MIE Box M -65. 1978, to Classified Personnel Dept., Clark County Investigative Producer. We're a major market sta- School District, 2832 East Flamingo Road, Las Vegas, HELP TECHNICAL tion looking for an investigative reporter to produce WANTED NV Affirmative Action /Equal Opportunity 89121. hard -hitting stories for our special unit which investi- Videotape Maintenance Engineer for quad VTR's Employer. gates government. Working closely with our on -air related equipment for post production and will develop story ideas, and other HELP WANTED NEWS correspondent the producer duplication house. Prefer FCC 1st and at least one then conduct most of the interviews and supervise or year's experience. Call collect 313- 971 -3600, A Progressive AM -FM -TV operation in the Midwest other filming and editing of the final product to be Robert NET Television, news. Send resume: Box send resume to Stapleton, is seeking a news person for a Reporter -Producer broadcast on our evening 2715 Packard. Ann Arbor. MI 48104. position. Prior experience in Radio and TV news re- M -86. degree preferred. Excellent oppor- Maintenance -Operating Engineers wanted for ex- quired. Journalism HELP WANTED PROGRAMING, tunity for advancement. An equal opportunity panding major market ABC affiliate. Minimum five PRODUCTION, OTHERS employer. Send resume and writing samples to: Box years experience in television broadcast engineering. K -119. Production /Promotion Director -Active manager Prefer Certified Broadcast Engineer who is well estab- to schedule and supervise program and commercial lished in maintenance and automated operations. First TV Weathercaster for number 1 rated Rocky Moun- production and station promotion. Must be able to phone a must. Send resume, references and salary re- tain TV. Must be experienced and currently on air. Sal- plan work for active studio. Only self starter need ap- quirement td Box K -95. Equal Opportunity Employer. ary commensurate with experience. Send tapes to plyAn Equal Opportunity Employer. Send resume to Program Director, KIFI TV, Idaho Falls, ID 83401 or call Chief Engineer -Are you an aggressive, goal Box K -121. 208 -523.1171. An EOE Employer. oriented number two person in an engineering depart- Vibrant Talk Host/Public Affairs Producer for top ment who is ready to move up but is blocked behind a Weather: We are looking for a strong weather per- fifty, group good chief? Small market, southern net affiliate seeks owned, ABC Affiliate. Experience required. sonality for our 6 & 11 p.m. newscast. Must have sub- Excellent interviewer good new leadership and it could be your own show. Back- with on- camera presence stantial weather background and on air experience. and commercial voice. hard. ground should be heavy in maintenance, editing Be prepared to work Sub- We need a pro with a proven track record. This is not a mit resume and video to: MacCourtney. systems, ENG, color studio production equipment, 1st cassette Leo beginners position. Send tape and resume to Allen VP & GM, WOWK -TV, Fourth class FCC license. Salary commensurate with your 625 Avenue, Huntington, Jones, News Director, WTVD, P.O. Box 2009. Durham, WV 25701. An equal opportunity, affirmative abilities and experience. A solid growing company action NC 27702. E.O.E. employer. with a management commitment to technical ex- cellence. EOE. Box K -113. Sportscaster- Energetic, experienced week -end Experienced Producer /Director needed to direct general sports reporter. Benefits. sportscaster and a very complicated number 1 rated early Chief Engineer -for network VHF in Southeastern and switch Equal Opportunity Employer. Send video -cassette and and late news in the trip 10 market. Must have a pro- US. Working chief strong in studio maintenance. Will resume to Art Angelo, VP KPLC -TV, Box 1488, Lake duction and flair to handle other entertainment and consider present staff level technician who is ready to Charles, LA 70601. No phone calls. public affairs programming. Please forward a corn - move up. First phone required. Good salary and bene- plete resume with salary requirements to Box M -3. An lits. Equal Opportinity Employer. Send resume in con- Director. Weekday Anchor to work with full Sports Equal Opportunity Employer. fidence to Box K -146. time assistant. Must have 2 years anchor experience and ability to package film effectively. Send resume We are owned, network -affiliated VHF in a Maintenance Engineer -3 years TV maintenance a group- and VTR of anchor and film production work to: John top -40 market. Excellent 'staff and facilities. We are experience including VTR, camera, digital, FCC First Miller, 110 3rd Street, Norfolk, VA 23510. An EOE. looking for an experienced Program Director with Class License required. Contact Dave McKelvey C E imagination, creative ideas and ability to carry them WBBH, 3719 Central Ave. Ft. Myers, FL 33901, 813- General Assignment Reporter for top fifty, group out. Should be strong on program research, aware of 936 -0195 EOE. ABC affiliate. Submit resume and video owned, syndicated and feature packages on market and gen- cassette to: News Director, WOWK -TV. 625 Fourth eral knowledge of total station operation. Person filling Religious Production Company needs mainte- Avenue, Huntington, WV 25701. An equal opportunity, this job will be working with other professionals and nance technician for remote truck. Call 312- affirmative action employer. 246 -7905 or write Holy Spirit Productions, Inc., 4924 should be capable of constantly up- grading quality of Fair Elms, Western Springs, IL 60558. Weathercaster... Personable and experienced in TV everything on the air. We have heavy commitment to weathercasting with emphasis on accuracy and pre- local news and public affairs. We are an Equal Oppor- Technicien needed for installation, operation, and sentation. Send tape and resume to Tom Moo, News tunity Employer. Females and Minorities are urged to maintenace of production and broadcast equipment Director, WTVW -TV, 477 Carpenter St., Evansville, IN apply. Please send letter, resume, reference, informa- for public TV station. Must have 1st class. Salary $15,- 47701. An Equal Opportunity Employer. tion on awards, accomplishments, ect. to Box M -19. 768- 19,008. Application deadline September 22, 1978. Contact Personnel Commission, Office of Santa Anchor needed -Experience necessary. Must be Director of Programming and Development. For Must Clara County Superintendent of Schools, 100 Skyport bright and energetic. EOE. Fast growing sun belt area. two stations serving over four million people. be and Drive, San Jose, CA 95110. 408- 299 -3701. EOE/ Send video -cassette and resume to Art Angelo, VP an aggressive programmer, strong supervisor, AAA. KPLC -TV, Box 1488, Lake Charles, LA 70601. No imaginative director of small but growing develop- phone calls. ment effort. Salary negotiable. Qualified women and Microwave Engineer. Immediate opening for minorities encouraged to apply. Deadline for applica- Microwave Engineer to be responsible for all phases News Anchor. An excellent opportunity available tions: September 25. Submit resume to John of CARS band microwave including construction, with network affiliate on Sunbelt West Coast. Top Hershberber, WNEO/WEAO, 1640 Franklin Avenue, maintenance and operations. Engineering degree de- twenty -five markets. solid news operation. Particularly Kent, OH 44240. An Equal Opportunity Employer. sirable, but not required. Must have working know- invite talented, strong personalities from markets ledge of receive -only satellite earth station. First class 25 -100 to apply. Send resume only to the Box Num- Charlotte PTV Station needs Producér/Talent with FCC license required. Liberal salary and fringe bene- ber: we will contact you regarding tapes. An Equal Op- demonstrated abilities in writing, organization, re- fits available to qualified individual. Send complete portunity Employer. Reply to Box M -56. search, and budget control. Experience in public resume, including salary requirements, ló: Martin F affairs programming top priority. Resume reel should Number one Malarkey, President, Telesis Corporation, P.O. Box News /Sports /Weather Anchors. be supplied on request. Closing date September 15. this ad. EOE. 3867, Evansville, IN 47714. (E.O.E. Employer). Southeast VHF Our employees know of Send resume to: Preston Allison, P.O. Box 149, Box M -66. Charlotte, NC 28230 EOE. You've your license, now get New First Phones! got Entry level TV News opening in 12- member depart- for control News Producer -11 PM Producer. Top 30 market paid while you learn the business. Opening ment. All replies confidential. EOE. Box M -72. - room operator. Harold Wright, WVIR -TV. Charlot- number one station. Fast -paced format. Need a bright, tesville, VA. 804- 977 -7082. Immediate opening for news anchor, must have pro- tough, up and comer who is quick and good. Contact ducers knowledge, reporting & writing skills, familiar Bill Applegate, News Director, WKBW -TV, Buffalo. NY for cdordinating and Chief Engineer- Responsible with Film & ENG desireable. Will consider television An equal opportunity employer. operations and administering all the technical reporter or experienced radio news person. Send including all engineering per- Associate Producer /Feature Reporter Wanted. TV engineering functions, resume to GM, WSEE -TV, 1220 Peach St., Erie, PA and electronic equipment Magazine show seeks associate producer /feature re- sonnel. Plan new services 16501. An Equal Opportunity Employer. systems. Maintain complete files of FCC Rules and porter. Must have television experience. Send 3/4" Regulations and supervise license renewals and all News Position for an experienced Weathercasterl videocassette and resume to: Bonnie Arnold, WFSB- other FCC filings. Requirements: Extensive back- Reporter. Send resume and tape to Eric Rabe or Myer TV, 3 Constitution Plaza. Hartford, CT 06115. ground in electronic engineering plus knowledge of Davis, WTAJ -TV, 5000 6 Ave, Altoona, PA 16602. TV Production Manager. Top 5 market business administration. Supervisory experience in 814-944-2031. An Equal Opportunity Employer. Commercial radio and television broadcasting is necessary. Must VHF needs strong creative producer /director /writer for possess a valid first class FCC license with extensive TV News Reporter -North Central, medium size station's TV commercial unit. Previous agency work knowledge of FCC regulations. Experience in public market needs combination reporter, writer, film editor, and/or commercial production experience with broadcasting is preferred: Salary: $17,160 minimum ENG photographer and editor. Will do some on -air department stores and retailers a must. Hands-on plus benefits. Send resume to: Elizabeth L. Young, work. Must have B.A. in Journalism or strong minor, I.2 editing, use of 3/4" tape equipment and other produc- Director Telecommunications Center, 2400 Olentangy years current reporting, filming experience in commer- tion/technical experience preferred. Must be a good River Road, Columbus, OH 43210. An Equal Oppor- cial TV news. Salary dependent upon experience and organizer and work well with staff. Submit resume to: tunity Employer. training. E.O.E. Send complete resume to Box M -76. Box M -61. An equal opportunity employer.

Broadcasting Sep 11 1978 83 HELP WANTED PROGRAMING, Expanding Midwest Video Facility requires Bench HP Spectrum Analyzer 851/8551B. Excellent con- PRODUCTION, OTHERS Technician. Knowledge of 2 ", film to tape, Sony 2850 dition. Currently calibrated. S4000. Call 213- and digital editing systems an advantage. Here is an 541 -7379. Top News Station in Top Fifty Market looking for opportunity to join a company concerned with creative bright, aggressive Sports Director. Must have TV expe- and technical excellence. Send your resume to Box rience in on -air and field reporting. Send Complete K -128. COMEDY resume to the Personnel Director, WSM, Inc., Box 100, Nashville, TN 37202. An Equal Opportunity Employer. HELP WANTED PROGRAMING, "Free" D. J. Catalog! Comedy, Wild Tracks, Produc- PRODUCTION, OTHERS tion, FCC Tests, more! Command, Box 26348 -B, San News Producer for early and late evening Francisco 94126. newscasts. Reporting and production experience a Top ten independent video tape production house must. Smaller market but a professional operation with recruiting a creative, talented director and AD. Film Free sample of radio's most popular humor service! fantastic ratings. Looking for a creative producer with background helpful. Must prove you are worth good O'LINERS, 366 -C West Bullard, Fresno, California solid news judgement. Contact: Cal Wasson, KAIT-TV, money. Stability and cooperation a must. Equal Oppor- 93704 Jonesboro, AR 72401. 501 -932 -4288. tunity Employer. Box K -6. TO BUY Wanted ... a seasoned professional Executive Pro - WANTED GUARANTEED FUNNIER? Hundreds renewed! ducer/Director for daily one hour live variety program. EQUIPMENT Freebie! Contemporary Comedy, 5804 -B Twineing, Must have ability to do own switching and handle Dallas, TX 75227. other entertainment and News Directing chores. Wanting 250, 500, 1,000 and 5.000 watt AM FM Resume's with salary requirements and video tapes transmitters. Guarantee Radio Supply Corp., 1314 only to: Charles R. Bradley, 4100 City Line Ave., Phila- Iturbide Street, Laredo, TX 78040. Manuel Flores Not Comedy -Total personality service for Top 40. delphia, PA 19131, An Equal Opportunity Employer. 512- 723.3331. MOR, AOR. Sample: GALAXY, Box 98024 -B, Atlanta, GA 30359 (phone 404- 231- 9884). SITUATIONS WANTED Wanted -used color ENG camera and recorder ... Sony ... or equivalent 314 inch. Contact Chuck Martin, MANAGEMENT MISCELLANEOUS KVOP, Plainview, TX. Radio Station Manager doubling as Sales Manager. Formerly TV Anchor. Looking for new opportunity. Bill- TK -27 Film Chain and TR -60 Videorecorder. 901- Prizes! Prizes! Prizes) National brands for promo- ing is 533.000 per month higher than same month last 458 -2521 C.E. tions, contests, programming. No barter or trade ... year. TV ratings highest ever in market. 160,000 metro. better! For fantastic deal, write or phone: Television & Radio Stations Note. Buying used Consoles. Tape Box K -105. Radio Features, Inc., 166 E. Superior St., Chicago, IL Cart Machines, Mikes, Tables and other studio related 60611, call collect 312- 944 -3700. Creative Director, Promotion Manager, and/or equipment. State honest description, age and firm price. E. Kovach, 1409 Oak St.. Wyandotte, MI 48192. Operations. 14 years with top stations. Excellent 505 Successful radio shows. Expect something references. Box M -62. FOR SALE unique. Details free. Worldwide, 3 Sandia. Edison, NJ 08817. SITUATIONS WANTED NEWS EQUIPMENT

Weather Personality -15 years Nashville, New 5" Air Hellas Andrews HA-50. Can be cut and fermi- Have a client who needs a jingle? Custom jingles in Orleans, Memphis. Straight, bright presentation, field naced to requirement. Below Mfgrs Price. Some 3" also one week. Philadelphia Music Works, Box 947 Bryn reporting, visuals. Cassette available. Box M -36. available. BASIC WIRE & CABLE 860 W. Evergreen, Mawr, Pa. 19010. 215- 525 -9873. Chicago, IL 312- 266 -2600. Need news director, assignment editor, producer who believes substance keeps ratings longer than Careers in Broadcasting: Cassette tapes and Beautiful Music Library -Approx. 1,900 records. guide which offer realistic information about jobs in cosmetic approach to journalism? West only. Box Artists ... Mantovani. Glenn Miller, Benny Goodman, M -46. radio and television. Excellent promotion tool for sta- Arte Shaw and more. Some irreplaceable. A steal at tions; gift to schools etc. Written and produced by $2,700. Experienced Radio Sports Announcer with college 817-691-0066. broadcaster. $9.95 Guaranteed. Write Media West, E. TV experience looking for move to TV. Box M -58. 302 - 26th, Spokane, WA 99203. For Sale. A complete Schafer 800 Automation Have lightmeter, will travel. ENG /film photographer system, including all production encoding and record- INSTRUCTION looking for good money and maintained equipment. ing equipment. System has a 15 -event automatic net- Box M -59. work programmer, four Ampex 2 -track stereo reel -to- 1st FCC, 6 wks., or money back reel playback decks, four 24 -tray SMC stereo playback class S450 guarantee. VA appvd. Nat'l Inst. Communications, Black Female Reporter. Ready to move to a cartridge carousels, time announce cartridge decks, 111488 Oxnard St., N. Hollywood CA 91606. Medium or Large market. ENG /16mm film editing ex- one SMC single stereo playback cart machine. The perience. Strong point: creating news stories. Looking "Brain" for the system has four format capability for for an aggressive news team. I don't mind long hours. half -hour or quarter -hour use. System comes com- OMEGA STATE INSTITUTE training for FCC First Box M -67, plete with six racks and two Teletype decoders. Con- Class licenses, color Tv production, announcing and tact Jim Mattison, K -E -L -T P.O. Box 711, Harlingen, TX radio production. Effective placement assistance, too. Award -Winning, Experienced newsman wants 78550. Phone 512- 423.3910. 237 East Grand, Chicago. 312 -321 -9400. new challenge. Looking for reporting position with sta- tion seriously committed to news. Box M -70. One of nation's most complete Schafer Automation Free booklets on job assistance. 1s1 Class F.C.C. I'm Bored. Ambitious female reporter seeks new re- Systems. Good operating condition. Ten racks, random license and D.J.- Newscaster training. A.T.S. 152 W. porting challenges. Currently Reporter /Assignment access carousel cart system, digital time clock, time 42nd St. N.Y.C. Phone 212- 221 -3700. Vets benefits. Editor at small TV station. Box M -71. selector panel. 4 spot locaters with four Ampex tape decks, McCarta cart machine, 2 TRU -8 makeup units, 1978 "Tests -Answers" for FCC First Class License College grad with news interest seeks first TV job Ampex AG -350 with Schafer TRU -8 makeup unit, slow Plus -Study Ability Test ". Proven! anywhere in USA. Market size immaterial. Single, 28, speed Schafer logger, Mosley relay control panel, time -'Self $9.95. BA Moneyback guarantee. Command Productions, Box communications, currently radio jock. Devoted, en- machine with 2 Ampex decks. Schafer brain and sub - 26348 -B, San Francisco, 94126. ergetic, willing to learn. Satisfaction guaranteed. brain with sequence selector panel, 4 rack -mounted Robert Headland, 384 Sixth St., Beaver, PA 15009. Ampex decks. Under certain circumstances, there is 412- 775 -8862. enough equipment to automate two stations. $2,000 REI teaches electronics for the FCC first class down. $424,95 per month for 60 months. 615- license. Over 90% of our students pass their exams. SITUATIONS WANTED PROGRAMING, 756 -7635. Classes begin September 11 and October 23. Student PRODUCTION, OTHERS rooms at each school. Production Assistant- seeking employment any AM Transmitters (used) 50 kw. 5 kw, 1 kw, 250 w. Communication Systems, Inc., Drawer C, size market. Solid educational/TV news production Cape Girar- REI 61 N. Pineapple Ave., Sarasota, FL. 33577, 813- background. Extensive use of Hitachi, Sony, Panasonic deau, MO 63701, 314-334-6097. 955 -6922. equipment. Aggressive, skillful, creative, willing to relocate. Mark Jessup, 9206 Winding Way, Ellicott Towers -TV. AM, FM, Microwave, CAN, new and used REI 2402 Tidewater Trail, Fredericksburg, VA. 22401. City, MD 21043. 4.000 feet in stock at present. Complete erection ser- vices. Tower Construction and Service, Inc. 904- 877 -9418. First Class FCC License in six weeks. Our unique course was designed for its effectiveness by Bill ALLIED FIELDS himself. If FM Transmitters (used) 20 kw, 15 kw, 10 kw, 7.5 kw, Elkins you want training second to none, contact Elkins Radio License School, 332 Braniff HELP WANTED TECHNICAL 5 kw, 1 kw. Communication Systems, Inc., Drawer C. Cape Girardeau. MO 63701, 314 -334.6097. Tower, P.O. Box 45765, Dallas, TX 75245, 214- 352.3242. Expanding Midwest Video Tape Facility requires a Chief Engineer to fill new position. Experience of 2 ", Auricon Camera, Super- Pro -1200. Sound on Film, CMX computer editing and film to tape an advantage. variable density, with accessories. New cost S6458; "Riches in Radio ". New book explores the How To of This is an excellent opportunity to join a company con- sacrifice $2583.20. Also Auricon Camera "Cine Voice" selling radio time. This special offer only $10.95. cerned with technical and creative excellence. Send 3- turret head. New Cost $1810; sacrifice S724. Call America Media, 7610 Garden Grove Blvd. your resume to Box K -128. 213 -541 -7379. Westminster, CA 92683.

Broadcasting Sep 11 1978 84 RADIO Help Wanted News Continued Help Wanted Technical NEWS DIRECTOR Top rated Midwest station seeks community oriented Broadcast Products news duector/morning news editor. Excellent salary for the right individual. Send tape and resume to: Joe London. Vice President. WMOH, 220 High Street. Sales Manager Hamillon, Ohio 45011. EOE M/F

We are a well -known manufacturer of broadcast equipment, seeking a marketing professional to fill the position of Sales Manager. The suc- cessful candidate will direct the efforts of both representatives and SPORTS DIRECTOR company sales people in this country and abroad, with complete The Sabres and Kings liked our two previous Spoils Directors so much they're now employed as color an- responsibility for the sales and marketing of a growth- oriented division. nouncers. If you're a sports pro looking for high vfsrb9- dy, have solid experience in hockey and laotball, can write solid commentary. and want to host a weekly The ideal candidate will be degreed with five or more years of directly sports talk show and direct a two plus person depart- ment. send your tape and resume today. Reply to But related experience, a willingness to travel, and a need to excel. In return, Devine, Manager, Drawer A, WEER Newsradio 970.23 North Street, Buttato, New York 14202. WEBR is an we offer an excellent salary /bonus and fringe benefit package and the equal opportunity employer. opportunity to develop new and existing product lines to their maximum potential. If you feel qualified, please call or write with resume and sal- ary history, in confidence, to Allan J. Schaftel, President. We'll be exhibit- Situations Wanted Sales ing at the NRBA Show and interviews may be held in San Francisco. A Responsible Management Position in Broadcast Equipment Sales UMC ELECTRONICS CO. Marketing or Engineering. C460 Soclett Ponti Pd Norm Hien CT 08473 (203) 288-7731

um I offer 20 years experience in sales and engineering .., construction supervision of more than 200 complex radio stations ... an Help Wanted Announcers Help Wanted Management annual 51- million- plus personal sales volume. If you want a highly versatile, self -motivated person with numerous respected industry con- OUTRAGEOUS COMIC tacts and many successful accomplishments, Radio Promotion please write. An interview will promptly dem- Air personality to attract young adult Must audience. and onstrate my managerial qualifications. Reply have proven track record in contemporary radio. On the -wall humor that breaks traditional format: Box K -158. Unusual Opportunity in Top 5 market. Advertising Send resume, ratings and cover letter to Box J.8: EOE Manager TELEVISION Help Wanted Technical Top market major communica- 50,000 WATT tions company has jobs han - VITAL HAS A FUTURE ADULT CONTEMPORARY dlingimportant responsibilities FOR YOU searching for talent to turn a giant into a monster. Ex- for multiple radio stations' pro- perienced only. Prefer California- oriented per- Dynamic growth opportunities for video sonalities Send tape /resume /requirements to: MIKE motion and advertising. Ex- WEBB. KFRE RADIO. 999 N VanNess. Fresno. Califor- engineers with experience in video nia 93728. No calls Please. An equal Opportunity cellent company comprehensive switching systems. Enjoy Florida living. employer benefit package, and salary Work for hi- technology company. Send and skills. resume to: Dale Buzan, Vital Industries, Help Wanted Programing, based on experience Send detailed description of Inc., 3700 N.E. 53rd Avenue, Gainesville, Production, Others Florida 32601 background, salary history and requirements to: SUNBELT GROUP Help Wanted Programing, BROADCASTER Box K -3. Production, Others needs the following personnel We are an equal opportunity employer oil: 1 BROADCASTING PROGRAM DIRECTOR Help Wanted News Promotion and Public Relations manager in Christian for a highly competitive Top 40 Station. broadcasting. One year radio and TV experience. Will- ing to work hard. Some public affairs and news experi- You must have P-D. experience, carry an ence helpful. WANX -TV Channel 46. PO. Box 98097. Air Shift, and be an administrator. ANCHOR PERSON Atlanta. Georgia 30359. 14041 325.3103. C 1 PROGRAM DIRECTOR Nationwide radio news network with specialized audience seeks for Modern Country Station. NETWORK anchor person. Writing and re- PROMOTION DIRECTOR CHIEF ENGINEER porting experience essential. Must have mature, bright voice, Evangelical Christian ministry seeks qualified person who will responsibility to create and coordi- for Directional AM and automated FM assume sense of style, taste and dedica- nate on -air promotions for network programs. TMs Must be a competitor for the best sound tion to accuracy. New York City position requires promotion experience in creating in town. and producing spots at station. network. and agency base with attractive pay, bene- levels. If you feel led to serve the Lord, please send Send resume, references, and financial in fits, hours. Reply with resume to your resume. confidence. to CBN Personnel Depart- requirements first letter to Box K -118 ment. Pembroke 4, Virginia Beach. VA 23463. CBN is Equal Opportunity Employer. Box M -85. an equal opportunity employer.

Broadcasting Sep 11 1978 85 Help Wanted News For Sale Stations Continued HOLT CORPORATION MEDIA BROKERS WHAT'S AN A/P - R /P? APPRAISERS BROKERAGE - APPRAISALS - CONSULTATION RICHARD A Its a weekend Ancho,IProducer who can handle Re- OVER A DECADE OF SERVICE poronglPhotography on weekdays. That's what our TO BROADCASTERS group Net A8. 'V" Is looking tor, With a stall of 2 owned The Holt Corporation Holt Corporation West we need is An Employer 20, all you! Equal Opportunity Box 111 Box 8205 35NORTH MICHIGAN CHICAGO606I Reply Box Mó2 t- 655 -3h5A 18016 Dallas, TX 75205 l 21 214 -526 -8081 312.467.0040 Situations Wanted Management Fulltimer in Kodiak Alaska covering 150 mile radius. Only commercial sta- GENERALMANAGER LARSON /WALKER & COMPANY tion in area. Billing $10,000 per month Brokers, Consultants & Appraisers on telephone -no salesmen. Low over- iÒGRAM MANAGER head, real estate. $260,000. Terms. 213/828 -0385 202/223 -1553 Fulltimer. City in Kentucky. Billing Multi-talented. Creative broadcasting executive seeks Suite 214 Suite 417 a new opportunity In positron 16 years starting $200,000. Good buy. $500,000. prior - 11681 San 1730 Rhode as on- camera TV personality up through many admin. AM /FM in New Hampshire. Vicente Blvd. Island Ave. N.W. Real istrative responsibilities to Vice President Programing Estate. Profitable. $460,000. Ready now. Box M -60 Los Angelo., CA. 90049 Washington. D.C. 20038 f Daytimer. Ethnic. SE North Carolina. $1 60,000. Audience Research Fulltimer in coastal Georgia. Good billing. $550,000. Powerful daytimer. N. part of W.Va. Professional Research Services Small Market South Good billing. Super value $560,000. Georgia AM Station Terms. SURVEYS from $339.00 - Write or call for brochure Daytimer with 35 mile prime signal In rease sines revenue $225,000.00 Terms Available. within 60 miles of N.C. Coast. Shop- Achieve greater renocui nt the agent y level Includes Real Estate. lot-lease state . presu9 arnvmq enrptoy,ns ping Center population of 40,000. Box K -142. For Details. Good real estate. $270,000. Terms. 6806 S. Terrace Rd Tempe. Az. 85283 (602) 839 -4003 J Fort Worth -Dallas area. Fantastic coverage. Billing $500,000. Make Radio Programing offer. CP for Class "C ". Now Class "A ". Texas. Good buy. $240,000. LUM and ABNER CLASS A FM Cable TV operation in Indiana. A good 5 15 MINUTE buy. $360,000. - Medium size market East central Indiana PROGRAMS WEEKLY FM in greater Washington, DC area. Program Distributors S150.000 terms plus real estate available or Good Terms. Low price. rent with purchase option contact Joe Doakes N.C. Daytimer. Real estate. Growing 410 South Main PO. Box 19112 or (317) 632 -1461 In- market. $400,000. Terms. Jonesboro, Arkansas 72401 dianapolis. FM in Central Pa. $225,000. Terms. Phone: 501 -972 -5884 Daytimer Southern Kentucky. Only station in county. $240,000.

All stations listed every week until sold. Let us 11s1 Captain Stubby and your station. Inquiries and details conlidenlial. Charles Homer BIII BUSINESS BROKER ASSOCIATES "Anybody Home 615 -756 -7635 24 HOURS ?" THE 5 minute country humor Family Broadcasting Company KEITH W IIOR TON 5540 Harvey Avenue COMPANY LaGrange. Illinois 60525 BROADCASTING'S 312- 246 -3253 PO Box 948 CLASSIFIED RATES elmnc, N.Y For Sale Stations /4902 Payable in advance. Check or money order only (607) 7337128 (Billing charge to H.B. La Rue, Media Broker stations and firms: $1,00). Deadline Is Monday for the following Monday's issue. Orders and /or cancellations must be sub- West Coast: 811088118 AND CONSULTANTS mitted in writing. (No telephone orders and/or can- 44 Montgomery Street, 5th Floor -San Fran- TO THE cisco, California 94104 415/673 -4474 COMMUNICATIONS cellations will be accepted). INDUSTRY East Coast: Replies to ads with Blind Box numbers should be 210 East 53rd Street, Suite 5D -New York, N.Y. addressed to (box number) clo BROADCASTING, 10022 212/288 -0737 1735 DeSales St., N.W., Washington, DC 20036. Advertisers using Blind Box numbers cannot re- quest audio tapes, video tapes, transcriptions, films or VTR's to be forwarded to BROADCASTING Blind Box numbers. Audio tapes, video tapes, CHAPMAN ASSOCIATES® transcriptions. films and VTR's are not forwarda- ble, and are returned to the sender. media brokerage service Rates: Classified listings (non -display) Help Wanted: 70c per word. $10.00 weekly minimum. Situations Wanted: (personal ads) 40c per word. weekly minimum. All other classifications: STATIONS CONTACT S5.00 80C per word. $10.00 weekly minimum. Blind Box W Small AM $100K 29% Bill Martin (303) 597 -6168 numbers: $2.00 per issue. W Small AM $110K $31K Bill Whitley (214) 387 -2303 Rates: Classified display: Situations Wanted: S Small Fulltime $395K Cash Bill Chapman (404) 458 -9226 (personal ads) $30.00 per inch. -All other classifications: per inch. For Sale S Medium FM S500K $100K Bill Whitley (214) 387 -2303 $60.00 Stations, Wanted To MW Major AM /FM $2.7MM $521K David Kelly (414) 499 -4933 Buy Stations, Employment Services. Business Opportunities, and Public Notice adver- tising require NRBA -Hyatt Regency Embarcadero display space. Agency Commission only on display space. To receive offering of stations within the areas of your interest, Publisher reserves the right to alter Classified copy with write Chapman Company, Inc., 1835 Savoy Dr., N.E., Atlanta, Ga. 30341. to conform the provisions of Title VII of the Civil Rights Act of 1964, as amended.

Broadcasting Sep 11 1978 86 StockE Index

Approx. Total market Closing Closing shares capital - Stock Wed. Wed. Net change V change 1978 PIE ouf zafion symbol Exch. Sept. 6 Aug. 30 in week in week High Low ratio (000) (000)

Broadcasting ABC ABC N 60 1/8 59 1/2 5/8 1.05 62 35 3/8 10 18,315 1.101.189 CAPITAL CITIES CCB N 45 1/4 46 1/4 - 1 - 2.16 75 42 1/2 7 14,230 6439907 CBS CBS N 60 1/4 59 3/8 7/8 1.47 64 43 7/8 9 28.100 19693,025 COX COX N 47 3/4 48 - 1/4 - .52 48 25 1/2 12 6.637 316.916 GROSS TELECASTING GGG A 20 7/8 21 1/4 - 3/8 - 1.76 23 7/8 13 5/8 9 800 169700 KINGSTIP COMMUN.* KTVV 0 11 1/2 11 1/2 11 3/4 3 7/8 21 462 5.313 LIN LIND D 40 40 3/4 - 3/4 - 1.84 42 3/4 16 1/2 12 29801 1129040 METROMEDIA MET N 63 62 5/8 3/8 .59 64 1/2 25 1/4 13 49815 303.345 MOONEY MOON D 3 3/4 3 3/4 5 1/2 1 7/8 425 1.593 RAHALL RAHL 0 20 20 21 1/4 8 5/8 22 19264 25.280

SCRIPPS-HOWARD SCRP 0 50 51 - 1 - 1.96 52 30 1/2 11 29589 129.450 STARR SSG M 13 1/2 13 3/8 1/8 .93 13 1/2 13 19512 20,412 STORER SBK N 34 3/4 34 1/4 1/2 1.45 34 7/8 19 3/8 12 4,884 169.719 TAFT TFB N 23 7/8 23 7/8 3.80 24 1/2 12 1/4 5 8,498 2021889

TOTAL 95,332 4,741.778 Broadcasting with other major interests ADAMS -RUSSELL AAR A 14 7/8 12 3/4 2 1/8 16.66 14 7/8 3 3/4 15 19233 18,340 AMERICAN FAMILY AFL N 14 1/2 13 7/8 5/8 4.50 17 1/8 11 3/8 6 10,536 152.772 JOHN BLAIR BJ N 30 1/2 29 3/4 3/4 2.52 31 1/4 11 1/8 a 2,427 74,023 CHARTER CO. CHR N 6 6 1/8 - 1/8 - 2.04 8 3 7/8 6 179573 105,438 CHRIS -CRAFT CCN N 10 5/8 10 3/4 - 1/8 - 1.16 11 3/8 4 1/2 25 4,413 46,888 COCA-COLA NEW YORK KNY N 8 3/8 8 1/8 1/4 3.07 9 1/4 7 3/4 12 17,641 147,743 COMBINED COMM. CCA N 33 3/4 33 1/2 1/4 .74 45 1/8 19 15 109551 356,096 COWLES CWL N 24 3/4 24 1/4 1/2 2.06 25 1/4 12 1/2 24 3.969 98,232 DUN E BRADSTREET DNB N 37 37 1/8 - 1/8 - .33 38 26 L/4 17 279869 190319153 FAIRCHILD IND. FEN N 35 1/4 34 1/4 1 2.91 35 1/4 9 1/2 13 59708 201,207 FUQUA FDA N 13 5/8 12 7/8 3/4 5.82 13 5/8 8 8 9,396 1289020 GANNETT CO. GCI N 48 5/8 47 1/2 1 1/8 2.36 49 32 3/4 18 22,430 19090.658 GENERAL TIRE GV N 30 5/8 29 1/2 1 1/8 3.81 30 5/8 22 3/8 6 22,707 6959401 GLOBE BROADCASTING* GLBTA 0 4 3/4 4 3/4 4 3/4 2 1/8 2.772 13.167 GRAY COMMUN. O 22 23 1/2 - 1 1/2 - 6.38 24 8 8 475 10.450 HARTE-HANKS * ** HHN N 26 46 1/2 - 20 1/2 - 44.08 48 3/4 26 9 9,080 236,080 JEFFERSON -PILOT JP N 34 1/8 32 3/4 1 3/8 4.19 34 1/8 26 5/8 10 23,224 792,519 MARVIN JOSEPHSON MRVN 0 14 1/2 13 1/2 1 7.40 17 1/4 10 1/4 8 29013 29.188 KANSAS STATE NET. KSN 0 13 1/4 12 7/8 3/8 2.91 13 3/8 4 3/4 12 1.727 22,882 KNIGHT- RIDDER KRN N 54 54 54 37 3/4 14 16,399 885,546 LEE ENTERPRISES INT N 28 3/8 38 1/2 - 10 1/8 - 26.29 38 1/2 22 1/4 11 4,895 138.895 LIBERTY LC N 32 1/4 31 7/8 3/8 1.17 32 1/4 18 9 6,762 218,074 MCGRAW -HILL MHP N 25 1/2 25 1/8 3/8 1.49 25 1/2 15 5/B 11 24,682 629,391 MEDIA GENERAL MEG A 22 7/8 23 1/8 - 1/4 - 1.08 23 1/8 13 5/8 13 7,451 170,441 MEREDITH MDP N 38 37.3/4 1/4 .66 40 1/4 17 3/8 9 3,074 116.812

MULTIMEDIA MMED U 27 1/2 26 1/2 1 3.77 28 1/4 16 1/4 14 6,624 182,160 NEW YORK TIMES CO. NYKA A 30 30 31 5/8 15 3/4 12 11.599 347,970 OUTLET CO. OTU N 30 29 5/8 3/8 1.26 30 16 5/d 8 2,415 72.450 POST CORP. POST 0 38 38 38 3/4 16 1/4 11 867 32,946 REEVES TELECOM RBT A 3 2 7/8 1/8 + 4.34 3 3/8 1 3/4 43 2,388 7.164 ROLLINS ROL N 20 1/4 21 1/8 - 7/8 - 4.14 24 1/4 14 7/8 11 33,000 668,250 RUST CRAFT RUS A 27 5/8 27 3/4 - 1/8 - .45 28 1/2 8 1/2 17 2,297 63,454 SAN JUAN RACING SJR N 12 1/8 12 1/8 1.04 14 1/8 7 5/8 17 2,509 30,421 SCHERING- PLOUGH SGP N 35 1/2 35 1/4 1/4 .70 44 3/4 26 3/8 11 53,703 19906,456 SONDERLING SDB A 21 1/2 21 3/8 1/8 .58 21 5/8 8 3/8 9 1,105 239757 TECH OPERATIONS TO A 7 6 1/2 1/2 7.69 7 3/8 2 3/8 175 1,344 9,408 TIMES MIRROR CO. TMC N 34 1/2 33 5/8 7/8 2.60 34 1/2 20 3/4 11 34,R11 1.200,979 TURNER COMM.* 0 12 1/2 12 1/2 12 1/2 5 3,800 47,500 'WASHINGTON POST CO. WPO A 43 1/2 43 3/4 - 1/4 - .57 47 5/8 21 3/4 10 8,200 356.700 WJMETCO WOM N 17 3/4 17 3/4 18 10 7/8 11 9,554 169,583

TOTAL 433,223 12,528.614 Cablecasting ALTON CORP. ATN A 13 5/8 12 7/8 3/4 5.82 13 5/8 3 1/8 11 2,710 369923 AMECO ACO 0 1/2 19200 AMERICAN TV E COMM. AMTV 0 51 51 7/8 - 7/8 - 1.68 52 19 3/4 22 4,716 204,816 ATHENA COMM. J 3 3/8 4 1/4 - 7/8 - 20.58 4 3/4 1/8 2,125 7,171 BURNUP E SIMS B5IM 0 5 3/8 5 1/2 - 1/8 - 2.27 6 1/8 3 1/8 24 8,381 45,047

CABLE INFO.* 0 1/4 1/4 1 1/2 1/4 1 663 165 COMCAST 0 13 3/4 12 1/4 1 1/2 12.24 13 3/4 3 3/4 19 1,583 21,766 COMMUN. PROPERTIES COMU 0 15 1/4 15 1/4 15 1/4 3 5/8 19 59018 76,524 ENTRON* ENT 0 3 1/2 3 1/2 3 1/2 7/8 4 979 3,426 GENERAL INSTRUMENT GRL N 39 3/8 37 3/4 1 5/8 4.30 39 3/B 17 5/8 13 7,581 298,501 GENEVE CORP. GENV U 14 1/2 14 1/2 3.57 15 3/4 7 1/2 8 1,121 16.254 TELE-COMMUNICATIONS TCOM 0 1a 1/8 18 1/4 - 1/8 - .68 19 2 7/8 259 5,281 95,718 TELEPROMPTER TP N 13 3/4 14 1/4 - 1/2 - 3.50 14 1/4 6 3/4 25 16,926 232,732 TEXSCAN TEXS 0 2 7/8 2 7/8 2 7/8 1 1/4 17 786 2.259 TIME INC. TL N 48 49 3/8 - 1 3/8 - 2.78 50 31 3/4 10 20,450 981,600 TOCOM TOCM 0 10 3/4 10 1/4 1/2 4.87 10 3/4 2 1/4 23 894 9,610 UA- COLUMBIA CABLE UACC 0 39 3/4 39 1/4 1/2 1.27 39 3/4 15 1/2 23 19679 66,740 UNITED CABLE TV UCTV 0 22 1/2 23 3/4 - 1 1/4 - 5.26 23 3/4 3 7/8 28 11915 43.087 VIACOM VIA N 25 3/4 23 5/8 2 1/8 8.99 25 3/4 9 1/2 16 3,795 97,721

TOTAL 87,103 2,240,060

Broadcasting Sep 11 1978 87 Approx. Total market Closing Closing shares capitali. Stock Wed. Wed. Net change Y change f978 PIE out zation symbol Exch. Sept. 6 Aug. 30 in week in week High Low ratio (0001 (0001

Programing LJLUMBIA PICTURES CPS N 23 7/8 24 - 1/8 .52 24 7 3/8 5 9.254 220.939 DISNEY DIS N 44 1/2 44 1/8 3/8 .84 47 5/8 32 1/2 16 32.380 1.440.910 FILMWAYS FWY N 16 7/8 17 1/e .73 17 6 7/à 12 4.258 711853 FOUR STAR l 1/4 1 1/4 L 1/4 1/2 13 666 832 GULF WESTERN GW N 15 3/8 15 7/8 1/2 3.14 18 3/8 10 L/4 6 48.215 741,305 MCA MCA N 58 1/8 59 7/8 1.48 59 32 11 181619 1.082.229 MGM MGM N 49 1/8 54 4 7/8 9.02 54 16 19 14.551 714.817 TRANSAMERICA TA N 18 1/2 la 1/e 3/8 2.06 19 13 1/4 7 66,781 1.235.448 20TH CENTURY -FOX TF N 37 7/8 38 3/4 7/8 2.25 39 3/8 10 5 7,907 299.477 VIDEO CORP. OF AMER O 5 1/4 5 1/2 1/4 4.54 9 3/4 3 1/2 lO 988 5.187 WARNER WCI N 56 7/8 54 3/8 2 1/2 4.59 56 7/8 25 3/4 10 14,458 822,298 W RATH ER WC O A 12 3/4 13 1/2 3/4 5.55 13 1/2 4 1/2 32 21303 29,363 TOTAL 220.380 6.664.658

Service BBDO INC. BeDO 0 38 37 3/4 1/4 .66 38 3/4 22 1/2 10 2.513 95.494

COMSAT CO N 42 3/4 44 3/8 - 1 5/8 3.66 48 3/4 28 3/4 13 10,000 427,500 DOYLE DANE BERNBACH DOYL 0 31 29 2 6.89 31 16 3/4 9 1.776 55,056 FOOTE CONE L BELDING FCB N 22 1/8 23 7/8 3.80 23 1/8 14 3/4 8 2.538 56,153 GREY ADVERTISING GREY 0 31 31 34 16 1/2 4 624 19.344 INTERPUBLIC GROUP IPG N 37 5/8 36 7/8 3/4 2.03 39 1/4 22 1/2 9 21387 89.810 MCI COMMUNICATIONS MCIC 0 5 4 7/8 1/9 2.56 5 7/8 50 20,159 100.795 MOVIE LAB MOV A 2 3/a 2 5/8 1/4 9.52 3 1 14 1,414 3.358 MPO VIDEOTRONICS MPL1 A 5 7/8 6 1/8 1/4 4.08 65 3/8 4 7 520 3.055 A. C. NIELSEN NIELB 0 28 28 1/8 1/8 .44 28 1/2 16 7/6 13 10,832 303.296 OGILVY L MATHER OGIL 0 26 1/4 26 3/4 1/2 1.86 56 1/2 26 1/4 5 3,610 94,762 TPC COMMUNICATIONS TPCC 0 7 1/4 7 1/8 1/8 1.75 7 3/8 2 1/4 925 6,706 J. WALTER THOMPSON JWT N 31 3/4 31 5/8 1/8 .39 32 7/8 15 1/8 9 2,649 84,105 WESTERN UNION WU N 21 1/8 21 1/4 1/8 .58 21 1/4 15 3/4 9 15,177 320,614

TJTAL 751124 1.660.048

Electronics /Manufacturing

AEL INDUSTRIES AELBA 0 9 3/8 9 1/2 - 1/8 - 1.31 9 1/2 2 3/8 9 1.672 15.675 AMPEX APX N 19 1/4 18 1/8 1 1/8 6.20 19 1/4 7 3/8 17 10.929 2101364 ARVIN INDUSTRIES ARV N 17 3/4 17 1/2 1/4 1.42 22 1/2 14 L/2 4 59959 1051772 CCA ELECTRONICS* CCA O 5/8 5/8 5/8 1/8 3 997 560 CETEC CEC A 5 1/2 5 5/8 - 1/8 - 2.22 5 5/8 1 3/4 14 2,127 111698

C OHU COH A 5 1/2 4 1/2 9. 1 22.22 5 1/2 2 1/8 16 1.733 9.531 C ON RAC CAX N 23 1/4 22 5/8 5/8 2.76 27 1/4 19 1/4 8 29030 47,197 EASTMAN KODAK EASKO N 64 1/8 64 1/4 - 1/8 - .19 86 3/4 42 15 1611376 1093489236 FARINON FARN 0 15 15 16 1/2 B 15 4,754 71,310 GENERAL ELECTRIC GE N 54 3/8 54 1/4 1/8 .23 56 5/8 44 1/2 11 184.581 10.036.591 HARRIS CORP. HRS N 68 5/8 67 3/4 7/8 1.29 68 3/4 28 17 12,455 854,724 MARVEL INDUSTRIES* HARV 0 4 1/4 4 1/4 5 1/2 3 1/8 11 480 2.040 INTL. VIDEO CORP.* IVCP O 1 7/8 1 7/8 2 5/8 1/4 2,701 5.064 M/A COM, INC. MAI N 37 1/4 37 3/4 - 1/2 - 1.32 41 7/8 20 1/4 19 19320 49,170 3M MMM N 64 3/8 62 3/8 2 3.20 64 3/4 43 1/2 17 115,265 7.420.184 MOTOROLA MOT N 50 1/4 48 3/4 1 1/2 3.07 56 7/8 34 1/4 14 29.544 1.434.336 N. AMERICAN PHILIPS NPH N 33 3/4 31 3/4 2 6.29 36 24 3/4 7 12.033 406,113 OAK INDUSTRIES OAK N 30 1/4 30 1/8 1/8 .41 34 1/8 9 5/8 46 1,801 54,480

RCA RCA N 33 5/8 32 1/2 1 1/8 3.46 33 5/8 22 3/4 10 749817 20515.721 ROCKWELL INTL. ROK N 34 7/8 34 3/4 1/8 .35 36 3/4 28 1/4 7 33,900 1.182.262 RSC INDUSTRIES RSC A 3 7/8 3 1/4 5/8 19.23 3 7/8 1 5/8 55 2,412 91346 SCIENTIFIC- ATLANTA SFA A 31 1/8 30 1/2 5/8 2.04 34 1/4 16 3/4 16 2,429 75.602 SONY CORP. SNE N 7 7/8 7 7/8 10 3/8 7 14 1729500 19358.437 TEKTRONIX TEK N 43 3/4 43 3/8 3/8 .86 68 1/2 28 1/4 14 179912 783.650 TELEMATI ON TLMT 0 1 1/2 1 1/4 1/4 20.00 2 1/4 1/2 2 19050 1,575 V AL T EC VTEC U 11 3/8 9 2 3/8 26.38 12 3/4 6 1/2 31 4,230 47.775 VARIAN ASSOCIATES VAR N 19 1/8 18 1/2 5/8 3.37 21 14 3/4 13 6.938 130.776 WESTINGHOUSE WX N 23 23 1/4 - 1/4 - 1.07 24 1/2 16 1/4 7 869582 119919386 ZENITH ZE N 18 1/4 17 7/8 3/8 2.09 28 11 3/8 24 189818 343.428

TOTAL 9721114 39,523.003

GRAND TOTAL 11883.276 67.3581161

Standard & Poor's 400 Industrials Average 118.94 114.83 +1.31

A- American Stock Exchange Over -The- counter bid prices supplied by 'Stock did not trade on Wednesday, closing PIE ratios are based on earnings per -share M- Midwest Stock Exchange Loeb Rhoades Hornblower, Washington. price shown is last Traded price. figures for the last 12 months as published N -New York Stock Exchange "No PIE ratio is computed, company by Standard & Poor's Corp. or as obtained 0 -over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock Split. ings figures are exclusive of extraordinary may vary slightly +Traded at less than 12.5 cents. gains or losses.

Broadcasting Sep 11 1978 88 Profile

FCBA's Eagan: At 59, then, Mr. Eagan seems to be the a with kind of establishment pillar his back- conservative ground would suggest: In the 30's, he at- room for change tended and graduated from Morgan Park Military Academy, later got his A.B. from Although it's been more than 30 years the University of Michigan, served as an since he left Chicago, there remains about infantry officer in World War II (he went R. Russell Eagan, the new president of the ashore with the 3d Division at Casablanca Federal Communications Bar Association, at the start of the North African invasion, more than a faint aura of Chicagoland, in November 1942), then returned to law that area the Chicago Thibune has defined school and graduated from Northwestern. as covering most of the Midwest. It's in his And there is nothing in his career to voice, in which the accents of State Street suggest he was ever uncertain about what ( "that great Street ") can be heard. And, he wanted to do, or where. more, it's in a generally conservative ap- Unlike many communications attor- proach to matters. neys, Mr. Eagan never worked for the He does not, as some lawyers still do, FCC. Indeed, he never worked for any oppose lawyer advertising. And he sup- firm but Kirkland & Ellis. Fresh out of ports the concept of cameras and Northwestern University law school in microphones in the courtroom, subject 1947, he met Louis G. Caldwell, who in only to the judge's authority to assure 1930 had established the Washington of- decorum. But he has a high regard for ex- fice of the Chicago -based firm and was isting systems and institutions. practicing communications law. He had He does not, for instance, believe the been the first general counsel of the old adjudicatory system administered by the FRC, and in 1936 he was elected the first FCC and the courts is to blame for pro- president of the FCBA. Mr. Eagan recalls: Roderick Russell Eagan president, Federal ceedings running for years and even - "Louie was impressive, a scholar. He Communications Bar Association, and partner, decades and needs major change. It's the worked hard and relaxed hard. It was pri- Kirkland & Ellis, Washington;b. June 3, 1919, way the system is administered by the marily because of him f came here. I'd Chicago; AB, University of Michigan, 1941; U.S. and the ?' commission courts, he says. Army, 1942 -46; JD, Northwestern University, never heard of the FCC, to speak of Besides, a on which Mr. Eagan's he adds, "Due process has 1947; Kirkland & Ellis, 1947, and partner, 1954; Depending of price, and it's worth paying." FCBA secretary, 1950 -51, and executive friends one talks to these days, Mr. Eagan He is concerned about proposals for committee member, 1968 -71; chairman, is "calmer," less prone to lose his temper blocking the revolving door through which Communications Committee of American Bar than he once was, or a man who "still lawyers move between private practice and Association's Administrative Law Section, blows up" and is "stubborn, even the government. "You can be too extreme 1961 -62; m. Shirley Jean Nelson, April 20, tenacious when he thinks he's right." and do a disservice to the public," he says. 1944: children -Wendy Jean, 33; Russell Those conflicting views are of the post - A ban on such movement, he adds, would Nelson, 29; J. Roger, 27, and Elizabeth Ann, 24. heart- attack Russ Eagan. Six years ago, at "decrease the universe from which the the age of 53, he suffered a coronary in- government can find qualified attorneys ?' farction, the result, he says, of "too many And he is restrained in crediting citizen hearings at once. I guess I ran out of gas." groups for the changes that have occurred tend that a proposed AM station would He recalls that he didn't realize the nausea in the broadcasting industry. The increase cause interference to his client's station, and cold sweat he experienced on stepping in minorities and women working in he managed to say that the Federal Radio out of the shower after a long day at the of- broadcasting, he says, is due to a general Commission and, therefore, its successor, fice was a heart attack. (As a lawyer, his change in attitude on the part of society as the FCC, had been created to bring "chaos ability to diagnose coronaries is not acute.) a whole over the past 10 years. As for out of order." With that unhappy state- But his doctor, whom he saw the next day, changes in programing aimed at serving ment hanging in the air, beyond recall, the had no trouble diagnosing the problem, needs of particular groups, he says, again, young lawyer sought to recover. He added, and promptly shipped him off to the hospi- the increase in the number of stations pro- in what he now says was a jocular manner, tal. viding such programing reflects a growing "Come to think of it, you've done a pretty Mr. Eagan indicates the illness did cause consciousness on the part of stations of good job." some changes. The first was that he quit the need to seek out and serve community Such gaffes, however, were few. And smoking; he had been a heavy smoker. On needs. over the years, he has built a solid reputa- recovering, he became more physically ac- Such views could well be the normal tion among his FCBA colleagues. One - tive than he had been; he took up tennis product of experience gained in 31 years the same one who pinned the label "con- (he considers himself a C player), con- of communications law practice. And they servative" on him -calls him one of the tinued his golf (11 handicap) and made it a are probably shared by a large number of "old pros of the business." A partner of point to take walks every day. (He wanted his FCBA fellow- members. But one of his at Kirkland & Ellis credits him with the to get rid of "sludge in the arteries ?') them, who is one of Mr. Eagan's closest ability to cut through a maze of facts to the At work, there were changes, too. He friends, said of him the other day, "He's key issues in cases. A former associate continues to put in long, hard days at the conservative to a fault." offers another dimension, describing him office. But, he says, "I've tried to change But conservative or not, he has the sav- as "a hell of a client lawyer ... clients my outlook; I try to relax. When I go ing grace of humor, including self - swear by him." (And why not? Clients home, I've developed the ability to turn it deprecating humor. A story he likes to tell find him easy to deal with, yet know he is off. That's the biggest thing. I couldn't about himself involves his first appearance tough on the other guy's lawyer.) And his before: it was a 24 -hour day ?' in an oral argument before the commis- election last year to the Kirkland & Ellis So, while Russ Eagan may not be quick sion, in 1947. Attempting to lay the basis firm committee was seen as a reflection of to embrace change for the sake of change, for an argument in which he would con- the respect in which he is held in the firm. he can when it's importance is clear.

Broadcasting Sep 11 1978 89 Editorialsi

Balances of power at license renewal time and an annual report by each licensee on "the 10 controversial issues of public importance, local and na- ABC -TV has achieved a coup in station relations with the affilia- tional, which it chose for coverage during the prior year." tion of KSTP -TV Minneapolis -St. Paul (BROADCASTING, Sept. 4). It Both proposals were demolished by the comments of last week. is a fact, which ABC -TV has made no effort to suppress, that If either is adopted by the FCC, it will be in the face of over- KSTP -TV was one of NBC -TV's original affiliates, as its co -owned whelming evidence proving both to be nothing more than new KSTP(AMI was a pioneer with NBC Radio in the dawn of national ways to inject the government into program judgments and, in broadcast service. With the KSTP founder, Stanley E. Hubbard, the case of the access proposal, to convert radio and television still in command at the age of 81, an affiliation shift to a broad- from journalism media to common carriers. casting company less than half the age of his own is a startling A third proposal introduced last week is worthy of considera- relocation of a monument. tion. Submitted in a joint filing by the Radio Television News There are, however, larger meanings. The change in Min - Directors Association and several broadcast groups, the proposal neapolis-St. Paul conflicts with the prevailing view that network was for a two -year moratorium on the FCC's case -by -case ad- affiliates are helplessly in thrall, mere pawns to be played against judication of fairness disputes. Additionally, the RTNDA group one another from three skyscrapers in New York. Unless the proposed the termination by rulemaking of rules requiring rights senior Hubbard has undergone a radical transformation of of reply to personal attacks and political editorializing. character and his son, Stanley S., has forgotten all he was taught, This would leave broadcasters with only the affirmative obliga- KSTP -Tv has come off with a deal no broadcaster would refuse. If tion of the fairness doctrine, as stated in Section 315 of the Com- KSTP -Tv were publicly traded, this would be a good time to buy. munications Act, to "afford reasonable opportunity for the dis- The truth is, of course, that KsTP -Tv put itself in a desirable cussion of conflicting views on issues of public importance." By negotiating position by heads -up management that has produced the RTNDA reasoning, the law would be satisfied "if the licensee an ultra- modern broadcast facility and programing to take advan- presented adequate programing on public issues and directed its tage of it. It promises to deliver to ABC -TV ingredients the net- news and public affairs departments to adhere to generally ac- work needs to improve its own audience delivery in that market. cepted ethical standards of journalism." ABC -TV, in turn, promises growth that the Hubbards find appeal- Upon closer study, the RTNDA proposal may itself provide ing. merely another way for the FCC to exert program control through This is what station relations are all about. KSTP -TV and ABC - appraisals of the adequacy of public -issue programing. It may also TV have thrown in their lots in the belief both will come out be unrealistic to suppose that any FCC would voluntarily repeal ahead. NBC -TV will be looking for the replacement that it thinks the right -of -reply rules that were all but forced upon it by political will provide its best competitive shot at Minneapolis -St. Paul. In pressures. But the RINDA and associated licensees deserve the the process, stations will benefit. serious comments of their colleagues. It is a real -world situation that ought not to be ignored by such In the end, a way must be found to rid broadcasters of the sec- students of network affairs as the FCC. ond -class citizenship that governmental fairness rules in any form confer. Meanwhile, the cause is served by resisting rules that would be worse than those now in existence. Holding action But on the other hand. The comments filed in the FCC's fair- ness inquiry were considerably more in the broadcasters' interest The comments submitted by broadcasters last week in the FCC's than the conclusions reached by a committee of the American inquiry into possible revisions of its fairness doctrine were Bar Association (BROADCASTING. Sept. 4). The bar committee thoughtful and meticulously researched. They were obviously said it was too late to save broadcasting from the fairness doctrine prepared in the expectation that this proceeding would some day but opposed the application of the doctrine to cable systems, pro- wind up in the court that was the cause of it. vided cables become common carriers. That assumption is probably sound. Whichever way the FCC This report may be headed for consideration by the ABA goes, its decision is more than likely to be put to review in the House of Delegates. If adopted there, it would mean that the legal Court of Appeals for the District of Columbia, the big daddy that establishment had arranged unconditional surrender to is forever second guessing the FCC. Broadcasters will need the repressive and unconstitutional government control. best cases their lawyers can prepare. Considering the perplexities of this proceeding, the broadcast lawyers have made a good start. The principal filings asserted fun- damental opposition to the fairness doctrine in any form. As the National Association of Broadcasters characterized it, the cO> doctrine is "not only unconstitutional, but also unnecessary and superfluous" The choice here, however, is not whether the exist- ing doctrine will be scrapped but whether it will be modified by ^ ' two proposals that the appellate court ordered back for recon- sideration after the FCC had rejected both. One, submitted by the Committee for Open Media, would 71 assertedly relieve broadcasters of some fairness obligations if they opened blocks of time for unrestricted public access to camera and microphone. The other, submitted by Henry Geller, now director of the National Telecommunications and Information Drawn for BROADCASTING by Jack Schmidt Administration, would assertedly replace case -by -case review of fairness complaints by the FCC with a general review of fairness "His Timex is still running."

Broadcasting Sep 11 1978 90 6CTXL AraericaMaiti UHF Major News CCo

KTXL -TV40 Sacramento /Stockton, now in its 4th year of news, is still the only Major Market UHF Independent with a full hour nightly newscast! As the only UHF member of the Independent Television News Association TV40's 18 person news staff joins with ITNA's world -wide satellite coverage to bring Northern California the late night news one hour earlier.

REPRESENTED NATIONALLY BY M.M.T. SALES

KTXL-N40 r111111111111r . use ® swots 111111111111111 rr:Cl_ ' L_ e ...... e ...... e. __ e -- -

The dream of every TV broadcast station management is to have total automation married with a business computer system with minimum interruptions. Vital Industries, Inc. has done it, and done it more than once with all four leading business services. You can now see our actual total TV automation system in use in one of several TV stations in the first 15 US TV markets. We have over 30 technical automation systems in use since 1972. This total proven experience makes it also possible for us to offer a building -block approach of a 32 event preset system to stations as a first step towards total automation. Our in -depth experience in programming microprocessors in the "Squeezoom ", "PSAS" and on -air automation has given us a position of leadership in TV automation. Call us toll free 1- 800 -874 -4608, continental U.S.

VITAL INDUSTRIES, INC. A HIGH TECHNOLOGY COMPANY MAIN OFFICE: 3700 N.E. 53rd Ave.. Gainesville. Fla. 32601 Phone 904/378 -1581 TWX 810 -825 -2370

MORRELL BEAVERS Midwest ROBERT McALL Northeast GORDON PETERS Southwest ERIC KING Southeast BARRY HOLLAND West Coast 2644 North Seventh St. 34 Autumn Lane P.O. Box 912 Fox Hill Roa0 7960 West Beverly Blvd. Terre Haute, Indiana 47804 Hicksville, N.Y. 11801 Arlington, Texas 76010 Lynchburg, Va. 24503 Los Angeles, California 90048 Phone 812/466 -3212 Phone 516/735 -0055 Phone 817/467 -0051 Phone 804/384 -7001 Phone 714/497 -4516