Exclusive. Unique. Luxurious. Magical

Total Page:16

File Type:pdf, Size:1020Kb

Exclusive. Unique. Luxurious. Magical Exclusive. Unique. Luxurious. Magical. The Private Airline Unforgettable. The World Golf tour. November 18th -10th December 2000. London • Bermuda • Mexico • Las Vegas • Monterey • Maui • Sydney Ayers Rock • Bali • Kathmandu • Agra • Dubai • London. The World Golf tour of a lifetime. This really is a unique opportunity. check-in procedures we save over two hours each time we fly and with over eleven destinations that’s To travel right around the world in an extra two days of holiday time. superb style and comfort on-board our own private Boeing 757-200 visiting If your partner is not a golfer there will always be superb destinations, playing golf at the something exciting for them to see and do. Indeed great courses of the world, staying at the way we’ve planned the tour is that it will be a the finest hotels and seeing unique and wonderful combination of great golf, superb wonderful sights. sightseeing with plenty of time for the other good things in life. When PrivatAir invited me to be the host of their The PrivatAir philosophy of setting a ‘standard superb 3 weeks holiday for golfers and their that all others will seek to follow’, is evident in partners, I was intrigued and delighted.The idea of everything they do. Regular clients, who include having your own VIP airliner to fly from one great Royalty and Heads of State, expect and demand the course or exotic location to the next, must surely The Private Airline very best in-flight service,professionalism and safety. be the dream of all golfers and travellers.Well now, PrivatAir is their first choice in luxury air travel. thanks to PrivatAir, that dream is a reality. It’s my kind of holiday and I hope it’s yours too. Before I go into detail, I’d like to set the scene: the I look forward to it with great anticipation and beauty of flying in our own private jet is that we pleasure. I expect to have excellent companionship decide the pace of the holiday – both in the air and with you all on the tour. Certainly as your host on the ground. and together with the highly professional flight Of course we have our itinerary but it means that and cabin staff of PrivatAir we will do our utmost the plane awaits our convenience, not vice versa as to ensure that it really is a uniquely enjoyable and with scheduled flights. In fact because there are no memorable holiday of a lifetime. Peter Alliss Our Golf venues. I have taken great care in my choice of golf A 6,512 yards par 71, it heightens the long game, courses so that they appeal equally to the scratch six par 4’s exceed 400 yards; there’s even a 238 yard golfer and the high handicapper.That is, everyone par 3. The 5th must surely be one of the world’s on the tour can enjoy their game and get a great most unforgettable holes. The expanse of deal of satisfaction from playing these top clubs, Mangrove Lake, lying low in front of the tee, famous venues and lesser known but very quickly sorts out the faint hearted. Will you have attractive courses and links. the strength and courage to carry the lake at its widest point or will you play the percentage game? The Port Royal and Mid Ocean. It makes one wonder what Churchill actually said Bermuda. to Eisenhower at their famous meeting in the Clubhouse. But win or lose, our lasting thrill will Port Royal Links sits in some of Bermuda’s most be to say ‘I played Mid Ocean.’ lush and beautiful landscape, overlooking the “Pok ta Pok is Sargasso sea. No matter where you look (or lie) Pok ta Pok. Cancun, Mexico. the genius of architect Robert Trent Jones is renowned for its beautiful tropical evident. Here a freeform green, there a gracefully Cancun on the tropical Yucatan Peninsula, lapped birds and the trade winding fairway skirting the coral cliffs. Port by the Caribbean Sea and the Gulf of Mexico, has winds, which make Royal is a popular and challenging course, but a superb 18 hole ocean side links called Pok ta Pok the golf entertaining watch out for the sand trapped greens and (which means stroke by stroke in Mayan). It was and challenging.” bunkered fairways, they’ll demand your full designed by Robert Trent Jones and bears his concentration. hallmark of carefully planned technical challenges, “Mid Ocean has one made even more enticing by the distraction of Once you have experienced Mid Ocean, you’ll or two of the most beautiful tropical birds and refreshing trade breezes. dramatic holes you’ll have no argument with experts who rank it The course artistically incorporates hundreds of find anywhere. among the top courses in the world. Cathedral like metres of dramatic shoreline and ancient Mayan I have fond in its awesome beauty with superb views of the treasures into a truly enjoyable experience. memories of playing Atlantic, Mid Ocean administers the classic test: Shell’s ‘Wonderful good shots are rewarded; bad shots are penalised. Its deep green fairways contrasting dramatically world of golf’ against Designed in 1924 by Charles Blair Macdonald it with the sparkling white sand traps and turquoise Tony Lema, and was revised in 1953 by Robert Trent Jones, whose Caribbean sea beyond will make this a relaxing finishing all square.” touch has made this a very exciting course to play. and enchanting day’s golf. Pok ta Pok Port Royal 9th Pok ta Pok The magnificent 18th hole at the Mid Ocean golf course The Royal Links Golf Club. Las Vegas a world famous hole. Heaven? No, just Pebble Beach Golf Links. Las Vegas is known around the world for its ability to amaze visitors. So it is only fitting that it should offer Since 1919, this exquisitely beautiful and uniquely one of the world’s most amazing golfing experiences. challenging course has thrilled golfers and It is called The Royal Links which opened in 1999. spectators alike. Pebble Beach has been the site of This 18 hole course was inspired by some of the golf’s most prestigious tournaments, including the most famous golf holes from links where the Open annual AT&T Pebble Beach National Pro Am and Championship has been played, and chosen for how the 1972, ‘82 and ‘92 US Open Championships. well they represent the spirit of the game. The Open returns for its historic 100th playing in the year 2000. In creating The Royal Links,the design team sought to provide players with shot value, challenges and Designed by Jack Neville and Douglas Grant, the Pebble Beach drama similar to those at the honoured golf courses. 6,799 yards, par 72 course hugs the rugged The famous British venues include: St Andrews; coastline, providing wide open vistas, cliffside Royal Lytham; and Prestwick Golf Club. In each fairways and sloping greens. case a spectacular hole particular to the course has It is a delightful challenge for all players. been chosen. From St Andrews, for example, it’s the “The Royal Links infamous “Road Hole.”The designers have gone to A pirate among gentlemen, Spyglass Hill is a has only been open great lengths to ensure that even the setting reflects demanding 6,889 yard par 72 adding another a year and it really the landscape of the British Isles. level of challenge and a hint of literary romance. is quite remarkable. Designed by Robert Trent Jones Snr., it was If the golf gets a bit The very well appointed clubhouse sits on a low named in honour of Robert Louis Stevenson, who ragged, you can hill and resembles a medieval castle complete with found inspiration for Treasure Island, when he marvel at the majestic clock tower.All this just 15 minutes from visited the Monterey Peninsula in the late 1800s. architecture of this the Las Vegas strip. We’ll play great golf here and 10th wonder have a lot of fun! Fairways wind up and down fabled Spyglass Hill, of the world.” punctuated by tall pines and lofty ocean views. Pebble Beach and Spyglass Hill. Players grapple with such holes as ‘Treasure Island’ California. where the green is actually an Island in the sand, ‘Long John Silver’ with a vicious double dogleg The sun is warm at your back, the ocean is crashing and ‘Black Dog’ an infamous par four - the most on the rocks below, and you’ve just sunk a putt on scurrilous hole of them all. Spyglass Hill The Royal Links, Las Vegas “Pebble Beach and Spyglass are both stunning.As Robert Louis Stevenson said, the Monterey Peninsular is the most fortuitous meeting place of the land and sea.” The 8th at Pebble Beach Pebble Beach. Feared and revered. This is the amazing 7th hole Wailea Emerald and Blue. Maui, Hawaii. For more than 25 years, golf enthusiasts have flocked to the island of Maui to play and bask in Wailea's legendary sunshine. Here at the heart of this internationally renowned 1,500 acre resort destination, lie the 54 perfectly manicured fairways of the Wailea Golf Club. Wailea has had numerous honours bestowed upon it for the quality of its courses, clubhouse and service. The newest of their three championship courses is the Emerald – where verdant fairways come alive with brilliant blooms, and every hole affords a spectacular view of the Pacific Ocean and “At Wailea the trade Maui’s 10,000 ft dormant volcano Mt. Haleakala. winds blow, the golf is spectacular. It’s really Wailea’s Blue course was designed by Arthur Jack quite beautiful.” Snyder as part of the original master plan for the resort.
Recommended publications
  • The Dr. Alister Mackenzie Chronology (2018)
    The Dr. Alister MacKenzie Chronology th The 20 Revision October 2018 The MacKenzie Chronology Project The Project In the late 1990’s Nick Leefe and Bob Beck launched an effort to document the physical presence and movements of the great architect Dr. Alister MacKenzie. That effort sparked club secretaries, historians, architects, professional writers, enthusiasts – in short, a global community of MacKenzie admirers – to share their knowledge. This, the 20th Revision of “The Dr. Alister MacKenzie Chronology,” is the latest product of that collective and continuing generosity, and once again expands upon the previous revision. Why are MacKenzie’s whereabouts important? A timeline establishes a foundation of fact. Upon this foundation researchers can build their narratives of history. Without this fact base, large gaps in time appear, and speculation is the all too-common and unfortunate result - the quality of scholarship is impoverished. The ramifications can be significant - original design features and perhaps entire courses disappear or suffer disfiguration, writings are misunderstood or misinterpreted, attributions are missed or made improperly. As readers, as golfers, and as caretakers of the game of golf, we suffer. Dr. MacKenzieAdvertisement photographed for on The American Golf Course ConstructionCover of a printed version of one of MacKenzieRobert Hunter,and Hunter’s S.H. Woodruff, new 8th unknown, and Dr. Alister board the S.S.Company Berengaria showing en-route the 3rd green at MacKenzie & Hunter’sMacKenzie’s many lectures on the subject greenMacKenzie at Claremont at proposed Country Dana Club Point in Golf Course, California to England,Cypress March Point 9, 1926 Club on the Monterey Peninsula, Californiaof Architecture and Greenkeeping.
    [Show full text]
  • Why Golf Entertainment Centers Are Booming | Advisers of the Year
    Why golf entertainment centers are booming | Advisers of the Year Ryan Doerr President/Owner Strategic Club Solutions MAY/JUNE 2019 Renovation of the Year Adare Manor in Ireland takes top honors with infrastructure-focused design. How much ›› WATER ›› LABOR ›› MONEY could your facility save with a Toro Irrigation System? ——————— LET’S FIND OUT. Toro.com/irrigation STAFF Editorial Team Jack Crittenden Editor-in-Chief [email protected] May/June 2019 Volume No. 28 Issue No. 3 877-Golf-Inc Keith Carter Managing Editor Jim Trageser OPERATIONS Assistant Managing Editor Mike Stetz Katie Thisdell 4 News: More golfers in 2018, but Robert Vasilak weather puts damper on year Senior Editors 7 Trend: Drones give courses an eye in James Prusa, Editor-at-Large, Asia the sky Tiffany Porter, Copy Editor 10 Feature: Why everyone’s investing in 10 Shannon Harrington, Art Director golf entertainment centers Richard Steadham, Senior Designer Publishing Team Katina Cavagnaro Publisher [email protected] OWNERSHIP & MANAGEMENT Shelley Golinsky, National Account Representative Mindy Palmer, Marketing and Sales Consultant 16 News: Troon acquires OB Sports Elizabeth Callahan, Audience Development Director 20 Trend: It’s becoming a seller’s market Aleisha Ruiz, Audience Marketing & Event Coordinator 22 Feature: We spotlight the year’s top 22 Trish Newberry, Accounting consultants and advisers New Paid Subscriptions: Please call 877-Golf-Inc Complimentary Subscriptions: Golf Inc. provides a complimentary print DEVELOPMENT & DESIGN subscription to
    [Show full text]
  • Recent Developments in Sports Law Kayleigh Mayer
    Marquette Sports Law Review Volume 23 Article 3 Issue 2 Spring 2012 Annual Survey: Recent Developments in Sports Law Kayleigh Mayer Follow this and additional works at: http://scholarship.law.marquette.edu/sportslaw Part of the Entertainment and Sports Law Commons Repository Citation Kayleigh Mayer, 2012 Annual Survey: Recent Developments in Sports Law, 23 Marq. Sports L. Rev. 501 (2013) Available at: http://scholarship.law.marquette.edu/sportslaw/vol23/iss2/3 This Survey is brought to you for free and open access by the Journals at Marquette Law Scholarly Commons. For more information, please contact [email protected]. SURVEY FORMATTED (DO NOT DELETE) 5/7/2013 2:37 PM SURVEY 2012 ANNUAL SURVEY: RECENT DEVELOPMENTS IN SPORTS LAW INTRODUCTION This survey discusses sports-related cases decided by the courts between January 1, 2012, and December 31, 2012. Not every sports-related case decided in 2012 is included in this survey. Instead, this survey briefly summarizes a wide range of cases that impacted the sports industry in 2012. This survey intends to give the reader an insight into the growing industry of sports-related legal issues and to highlight the most recent developments in sports law. To better assist the reader, this survey is arranged alphabetically by the specific substantive area of law associated with each sports law case. ADMINISTRATIVE LAW Administrative law covers the actions of the federal, state, and local governments, such as adjudicating, rulemaking, and regulatory enforcement. Sports law cases rarely involve administrative law, but one occurred in 2012. Salt Lake City Corp. v. Jordan River Restoration Network1 This conflict arose when the Jordan River Restoration Network opposed Salt Lake City’s efforts to validate municipal bonds to finance the construction of a regional sports complex.
    [Show full text]
  • Realitee Pitchbook Redesigned
    FOIG Indoor Golf Manufacturers, LLC COFIDENTIAL INFORMATION MEMORANDUM August 10, 2016 TABLE OF CONTENTS Section 1 Introduction Page 6 Section 2 Golf Industry and Alternative Golf Experiences Overview Page 10 Section 3 Topgolf Overview Page 24 Section 4 REALiTEE Company Overview Page 39 Section 5 REALiTEE Golf Overview Page 49 Section 6 Potential Competitors Page 68 Section 7 Financial Projections Page 72 Section 8 Transaction Merits Page 81 Section 9 Contact Information Page 84 FOIG INDOOR GOLF MANUFACTURERS, LLC CONFIDENTIAL 2 DISCLOSURE This confidential information memorandum summary (the “Memorandum”) is being submitted to prospective investors and lenders on a confidential basis by FOIG Indoor Golf Manufacturers, LLC dba REALiTEE Golf (the “Company” or “REALiTEE”) solely in connection with the proposed transaction described herein (the “Transaction”). Its use for any other purpose is not authorized. It may not be reproduced without permission, in whole or in part, nor may its contents be disclosed to any other person. In addition, without the prior written consent of the Company, you will not, and (as applicable) will direct your directors, officers, employees, affiliates and representatives who have access to this Memorandum not to, disclose to any person either the fact that discussions or negotiations may be taking place concerning a possible Transaction between you and the Company, or any of the terms, conditions or other facts with respect to any such possible Transaction, including the status thereof. Furthermore, without the prior written consent of the Company, you will not, and (as applicable) will direct your directors, officers, employees, and representatives who have access to this Memorandum not to, contact any of the Company suppliers, advisors, partners or employees regarding the Company while evaluating a possible transaction between you and the Company.
    [Show full text]
  • QUARTERLY REPORT PURSUANT to SECTION 13 OR 15(D) of the SECURITIES EXCHANGE ACT of 1934
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2020 OR [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934 From the transition period from to Commission File Number 001-38819 SUPER LEAGUE GAMING, INC. (Exact name of small business issuer as specified in its charter) Delaware 47-1990734 (State or other jurisdiction of incorporation or organization) (IRS Employer Identification No.) 2912 Colorado Ave., Suite #203 Santa Monica, California 90404 (Address of principal executive offices) Company: (802) 294-2754; Investor Relations: 949-574-3860 (Issuer’s telephone number) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Sec.232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [ ] Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company.
    [Show full text]
  • Software in Flux: Free and Cloudy a Gallaugher.Com Chapter Provided Free to Faculty & Students for Non-Commercial Use © Copyright 1997-2009, John M
    Software in Flux: Free and Cloudy a gallaugher.com chapter provided free to faculty & students for non-commercial use © Copyright 1997-2009, John M. Gallaugher, Ph.D. – for more info see: http://www.gallaugher.com/chapters.html Last modified: March 8, 2009 (draft version: comments very much welcomed) Note: this is an earlier version of the chapter. All chapters updated after July 2009 are now hosted (and still free) at http://www.flatworldknowledge.com. For details see the ‘Courseware’ section of http://gallaugher.com INTRODUCTION For many, software has been a magnificent business. It’s the $200 billion a year juggernaut1 that placed Microsoft’s Bill Gates and Oracle’s Larry Ellison among the wealthiest people in the world. Once a successful software product has been written, the economics for a category- leading offering are among the best you’ll find in any industry. Unlike physical products assembled from raw materials, the marginal cost to produce an additional copy of a software product is effectively zero. Just duplicate, no additional input required. That leads to businesses that can gush cash. Microsoft generates a $1.5 billion a month from Windows and Office, alone2. Network effects and switching cost can also offer a leading software firm a degree of customer preference and lock in that can establish a firm as a standard, and in many cases creates winner-take-all (or at least winner-take-most) markets. But as great as the business has been, the fundamental model powering the software industry is under assault. Open source software offerings – free alternatives where anyone can look at and potentially modify a program’s code – pose a direct challenge to the assets and advantages cultivated by market leaders.
    [Show full text]
  • Golf Course Descriptions
    BANDON DUNES Round Lake Drive, Bandon Oregon It began in 1999 with the opening of Bandon Dunes. Designed by Scotsman David McLay Kidd, the course is perched on a bluff high above the Pacific Ocean. Bandon Dunes unfolds along "Probably the finest pristine native dunes where expansive ocean views land made available for are revealed on nearly every hole. The course is a golf course in completely natural and routed through an America since Alistair environment of indigenous vegetation. Beyond Mackenzie was shown breathtaking scenery lies the game of golf in its the site for Cypress truest form. This is a thinker's course. Winds are Point Club on Monterey ever-present, and the varying elements create a Peninsula..." new experience each time you play. - Golf Magazine 1 | Page BANFF, ALBERTA - CANADA Renowned for its panoramic beauty, Fairmont Banff Springs Golf "There are NO golf courses that can Course in Alberta is a captivating and rival the Stanley Thompson course for challenging layout set in the heart of unreal beauty. The course has an Canada's Rocky Mountains. interesting design and layout and was in perfect condition. Good landing This Alberta golf course offers just two areas and nice greens. This green fee simple things for the perfect golf is absolutely worth it." – Richard H. of vacation. First, a breathtaking view in Annandale, Virginia, Trip Advisor every direction and second, a magnificent layout that thrills every golfer fortunate enough to spend a day here. Amateurs and professionals alike are constantly amazed by its panoramic challenge. From the actual hole design to the optical illusions created by the surrounding mountains, this Alberta golf course will delight and tempt you.
    [Show full text]
  • 18Th Revision Mackenzie Chronology
    The Project Front and Back Cover Artwork by Thomas Naccarato In the late 1990’s Nick Leefe and Bob Beck launched an effort to document the physical presence and movements of the great architect Dr. Alister MacKenzie. That effort sparked club secretaries, historians, architects, professional writers, enthusiasts – in short, a global community of MacKenzie admirers – to share their knowledge. This, the 18th Revision of “The Dr. Alister MacKenzie Chronology,” is the latest product of that collective and continuing generosity, and once again expands considerably on the previous revision. Why are MacKenzie’s whereabouts important? A timeline establishes a foundation of fact. Upon this foundation researchers can build their narratives of history. Without this fact base, large gaps in time appear, and speculation is the all too-common and unfortunate result - the quality of scholarship is impoverished. The ramifications can be significant - original design features and perhaps entire courses disappear or suffer disfiguration, writings are misunderstood or misinterpreted, attributions are missed or made improperly. As readers, as golfers, and as caretakers of the game of golf, we suffer. Dr. MacKenzieAdvertisement photographed for on The American Golf Course ConstructionCover of a printed version of one of Postcard of oneRobert of MacKenzie’s Hunter, S.H. attractively Woodruff, unknown, shaped and Dr. Alister board the S.S.Company Berengaria showing en-route the 17th hole at MacKenzie & Hunter’sMacKenzie’s many lectures on the subject bunkers at MacKenziethe Hadley at Wood proposed GC nearDana LondonPoint Golf Course, California to England, March 9, 1926Cypress Point Club in California of Architecture and Greenkeeping. Photo courtesyPhoto courtesy:: Neil Crafter Dana Point Historical Society Photo courtesy: Neil Crafter Photo courtesy: Sean Tully Why? Why are MacKenzie’s whereabouts important? A timeline establishes a foundation of fact.
    [Show full text]
  • Pulse: Embarking on the Road to Recovery
    pulse: Embarking on the Road to Recovery May 28th Edition For more information please contact [email protected] Dentsu Pulse | Embarking on the Road to Recovery A biweekly curation of key trends and insights for marketers and brands “We cannot choose the challenges we face, but we can choose how we respond to them.” –Greek Philosopher, Epictetus It is becoming clear that COVID-19 represents a transformational force unprecedented in modern time. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – will reshape the fundamental ways we live, work, socialize, consume, trade and travel. Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information: to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for a recovery. It is in that spirit that we developed the Dentsu Pulse: to bring together and curate the most up-to-date information, insights and thinking from across the Dentsu network to help marketers navigate what is turning out to be an increasingly shifting road ahead. We’ve been with you as we’ve pushed through the most immediate crisis. And we’ll be with you as we press forward onto the road to recovery. It is becoming increasingly clear that progress won’t always proceed ina straight line. But progress will be made, ambiguity will give rise to clarity and together we’ll map out a way forward into the next normal and a return to growth.
    [Show full text]
  • Cashing in on Same-Sex Wedding Bells What Dave Just
    Issue #3 for jrmhp 6/6/2008 - 6/18/2008 feedjournal.com Cashing in on Same-Sex Wedding Bells (Portfolio.com: Culture and spend on average $20,000, racking up talked about," he explained. "It's easy couples. The boutique hotelier's Lifestyle) a total of $72 billion, according to to run up. You can go through that in Silicon Valley property Hotel bridal website theknot.com. But the a flash." Montgomery will donate 10 percent Submitted at 6/16/2008 9:00:00 PM potential for a deep-pocketed, Expanding existing business of any group block rate for same-sex A t Los Angeles' gay pride parade underserved market coming online in without alienating the mainstream is a marriage bookings to the Human June 8, a local radio station had a an economy where more straight common theme, even if you're taking Rights Campaign, a national gay- float emblazoned with a banner that couples may be thinking of pulling out full-page newspaper ads that rights advocacy group that is gearing read, "Welcome to the hell that is back their spending is undoubtedly seem to be congratulating same-sex up to fight a statewide constitutional marriage." The message was a cheeky attractive to vendors. couples. Less than two weeks after amendment initiative in November nod to the May 15 California The impact on California and the the California court decision, Macy's seeking to overturn the marriage Supreme Court ruling legalizing rest of the country could be made headlines in San Francisco and decision. marriage for same-sex couples, but it significant, says Betsy Stevenson, an Los Angeles touting its gift-registry The hotel group is also preparing an typified how quickly some segments assistant professor at the Wharton program in an ad that read, "First information packet for couples that in the business community are School who studies the tax comes love.
    [Show full text]
  • Teeing up for Big News Topgolf Manages Communications and Marketing Surrounding the Company’S Acquisition of World Golf Tour
    Teeing Up for Big News Topgolf manages communications and marketing surrounding the company’s acquisition of World Golf Tour Global sports entertainment leader Topgolf is growing exponentially. In addition to building 7-10 new venues annually and hiring 5,000 new associates each year, the company made its first acquisition in early 2016, purchasing the digital sports gaming platform World Golf Tour (WGT) and more than doubling its fan base overnight. Topgolf’s executive leadership team had been researching and pursuing the acquisition for a while, but the communications and marketing teams were notified just prior to the execution of the announcement. As Topgolf’s first acquisition, the team knew its announcement was critical from a public relations, internal communications and marketing standpoint. Topgolf tapped Lewis Public Relations and The Marketing Arm to execute the announcement as an extension of the internal team. Flexibility was a high priority for everyone on board as the team’s initial plan of attack changed and evolved from its beginning stages to final implementation. Research Once notified of the WGT acquisition, Topgolf’s communications team began researching other golf acquisitions to provide context for the scale of this deal. The company also reviewed comScore analytics to verify that the Topgolf and WGT pairing would, indeed, create the world’s largest digital golf audience. Next, Topgolf and its agency teams began breaking down the demographics of WGT’s key audiences and comparing them to audiences at Topgolf’s venues. Statistics were identified where audience demographics overlapped – across age, gender and geographic location – for a better understanding of what key messages and media angles might exist.
    [Show full text]
  • Notre Dame Alumnus, Vol. 46, No. 07
    The Archives of The University of Notre Dame 607 Hesburgh Library Notre Dame, IN 46556 574-631-6448 [email protected] Notre Dame Archives: Alumnus .. "" Opinio11 On CIA- and .Dow . TuE recent rule-breaking CIA-DOW they are seeking they will be a ·part demonstration has been a source of of the community. They will be free discomfort to alumni, administrators, ·to go, if what they find is inconsistent faculty and students. This· irrespon- with. what they are· seeking. sible act of interference with . the For an institution to function it I Give IJs· justifiable rights of others is i~con- must havo order. Mimbers of any ' siste:rit with the definition of a uni- ._society 'must obser\re some primary You•• Vote versity, and particularly repulsive to rules which· are nothing more than the nature of .a great university. the practice of basic good man~e'rs. n·ECENT political events in ·Notre Dame does rightfully lay claim It is senseless for the Notre Dame hair-rais~ to the designation, "great uhiversity." community not to enforce the few ing down-to-the-wire fashion revived , It may be ironic that this act of simple rules of good manners which the old-fashioned specter of represen­ interference with :the rightful free- · exist.. Rtiles should be enforced or, if tation without consensus. Whether or doin of -others may ,in fact b~ the they are meaningless, repealed. not the mandate is .the catalyst to ef­ catalyst that polarizes the "Commu- . If we hold anything sacred at a fective political action has been de­ nity of Notre Dame." university it would seem to be truth.
    [Show full text]