A Study of Consumer Awareness on Indian Railways Tourism Products Ms
A JOURNAL OF COMPOSITION THEORY ISSN : 0731-6755 A Study of Consumer Awareness on Indian Railways Tourism Products Ms. Arkaja Gupta1 Dr. Jayender Verma2 1. Assistant Professor, Research Scholar, Department of Commerce, FCBS, Manav Rachna International Institute of Research and Studies, Faridabad 2. Associate Professor, Head, Department of Commerce, FCBS, Manav Rachna International Institute of Research and Studies, Faridabad Abstract Travel has become an integral and important source of revenue to tourism industry. Passengers not only travel with a motive to cover distance but it has become a social status as well as source of rejuvenating oneself. Tourists experience of Indian Rail Trail witnesses earthy liveliness and grounded culture. Indian Railways has shown fastest growth in terms of technology advancement and introducing new initiatives in the market. Indian Railways not only runs passenger or cargo trains, besides that also provide leisure rail trips. Rich in furnished interiors with royal backgrounds, excellent dining option, high tech amenities in the trains, luxurious five-star stay during journey, best of cuisines are served and a comfortable journey. Along with luxurious trains, Indian Railways has also introduced semi- luxurious trains and circuits round the country are available at door step. These circuits and semi- luxuries trains provide various packages to consumers. Moreover, many consumers are not aware about these packages as they are being positioned through railway websites and railway tourism sites. The study aims to determine awareness level towards Indian Railways Tourism Products. It was observed by the study that there is a very little awareness of Indian Railway Tourism Products. There is a need for some innovative methods to create awareness among travelers to avail the tourism services extended by Indian Railways in addition to normal travel and transport services.
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