UNIVERSITY OF INTERNATIONAL RELATIONS 国际关系学院, BEIJING, CHINA AALBORG UNIVERSITY, AALBORG, DENMARK MASTER THESIS SUPERVISOR A: QIU YUHUI SUPERVISOR B: ANE BISLEV MAY 15TH 2020 PANDA DIPLOMACY: CHINA’S SOFTEST POWER? HOW DOES CHINA UTILIZE THE GIANT PANDA IN ITS PUBLIC DIPLOMACY? EMMA HYLAND EMAIL:
[email protected] M.SC. CHINA AND INTERNATIONAL RELATIONS CHARACTERS WITH SPACES: 150,735 ABSTRACT EMMA HYLAND, “PANDA DIPLOMACY: HOW DOES CHINA UTILIZE T HE GIANT PANDA IN IT S PUBLIC DIPLOMACY?”, MSC CHINA AND INTERNATIONAL RELATIONS, MAY 2020, UNIVERSITY OF INTERNATIONAL RELATIONS & AALBORG UNIVERSITY, BEIJING & AALBORG. The purpose of this thesis is to analyse how China utilizes the giant panda in its public diplomacy through the public diplomacy tool known as “ panda diplomacy”. The thesis analysed panda diplomacy’s role in Chinese public diplomacy through a qualitative multiple-case study based on theories of soft power and public diplomacy, and used data sources such as: news arti cles, academic journals and official statements from Chinese officials where available. The cases chosen for analysis were Denmark, the United States and Japan, due to their ability to provide insights into different aspects of how panda diplomacy is conduc ted. Public diplomacy with Chinese characteristics and a comparison of China’s alternative public diplomacy tools were also analysed in order to interpret how panda diplomacy functions in the Chinese system. Gilboa’s Framework of Analysis was applied to panda diplomacy to further increase understanding of panda diplomacy’s role as a public diplomacy tool. In conclusion, this thesis found that panda diplomacy is a unique public diplomacy tool of China’s that has the ability to communicate Chinese culture to foreign audiences and incentivize positive bilateral behaviour from countries it practices panda diplomacy in.