Slovenia. My Way of Getting Inspired
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MEDIA KIT SLOVENIA. MY WAY OF GETTING INSPIRED. #ifeelsLOVEnia #myway www.slovenia.info “AT FIRST, THE IDEA WAS TO KEEP 4 Slovenian Tourist Board SLOVENIA A SECRET.” Welcome to Slovenia, a pocket-size country which surprises with its vast diversity Slovenia. Green. Active. Healthy. on every step. If you are eager to step out of the box and experience authenticity 6 at its best, this is the country to put on your bucket list! 10 Top Media about Slovenia P.S. Do it before everyone else discovers it! Slovenia is surely the most diverse European country. The crossroads between the Alps, Ljubljana & Central Slovenia Mediterranean and Karst, the Pannonian Plain and central Slovenia with the capital city of 12 Ljubljana bring together history, cultures, natural beauties and resources from all over Europe. Nowhere else you will find such a diversity packed on such a tiny piece of land. And this makes it 18 Alpine Slovenia so attractive in any time of the year! Let us tell you a little story: at first, the idea was to keep Slovenia a secret. Not to tell anyone 24 Mediterranean & Karst Slovenia about it and to keep it all for ourselves. For the sake of beauty. It would be our little paradise on Earth, or our happy place, if you wish to call it this way. Everybody would live happily ever after, 30 Thermal Pannonian Slovenia on their little piece of paradise, surrounded by pristine nature and breathtaking scenery. But… (there’s always a but...) Slovenia is so beautiful that it’s simply impossible to keep it 36 Slovenia Unique Experiences secret. Once you visit, you want to tell everybody! It simply makes you passionate and evokes desire to return. So you can imagine how hard it is for the locals to keep their little secret. I.M.P.O.S.S.I.B.L.E. 42 Slovenia Culture So, we decided to show Slovenia to the world - but keep it GREEN. This is why committed ourselves in developing sustainable tourism and promote Slovenia as a green, active and healthy Slovenia UNESCO 46 5-star destination. We believe that we have all the assets and conditions to make this happen. Numerous awards show that we are on the right track. And also the guests who just can’t stop 48 Taste Slovenia praising the greenery that surrounds us… pristine, clean, green – these words are often heard when describing Slovenia... 54 Slovenia Outdoor This media kit has been put together to inspire you to visit Slovenia. Browse through and step into the world of diversity. Discover what Slovenia has to offer. Then contact us and we will set 58 Special Hints For 2019 up a wonderful trip for you, where diversity will follow you on every step. And then, you will understand why we wanted to keep it a secret. 64 Slovenia Spas P.S. We are a team of young enthusiasts, who are all deeply in love with Slovenia and are eager to show it to you! We promise an unforgettable trip, where you will create long- lasting memories. 68 Events Not to Miss Slovenian Tourist Board Global PR Department 70 Slovenian Tourism in Numbers Journalists/Bloggers & Social Media Influencers 72 To travel is to live “ fulfilled.„ Social Media Guidelines 74 Maša Puklavec Global Communications Manager [email protected] 78 Map of Slovenia +368 1 5898 579 Heart-shaped Road, Špičnik Slovenia - green and boutique destination SLOVENIAN We are making efforts to help Slovenia become recognisable as a green boutique global destination for high-end visitors seeking diverse and active five TOURIST star experiences. Our key goals for 2019 The 2018/2019 Work Programme of the Slovenian Tourist Board is based on strategic development and BOARD marketing guidelines that are proposed by the new 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism. The key objectives are: • Increasing Slovenia’s recognisability and image as a tourist destination under the brand I feel Slovenia. • Sustainable growth by increasing arrivals and overnight stays throughout the year (365 days of Slovenian tourism). • Geographic dispersion of flows across Slovenia – also with the support of implementing the concept of The Slovenian Tourist Board (STB) is a national four macro destinations. tourist board that plans and carries out the marketing • Increasing consumption by extending the of Slovenia’s comprehensive tourist offer in foreign average duration of stay and consumption, and markets and ensures the sustainable development of strengthening products with higher added value. Slovenian tourism. • Focusing on high-end visitors seeking high-quality, By way of innovative content marketing, the I feel diverse, and active experiences, peace, and personal Slovenia brand, and the stories of Slovenian tourism, benefits. the Board’s activities are focused on increasing Slovenia’s recognisability as a tourist destination and on promoting the marketing of innovative tourist products with added value, which are based on the SLOVENIA principles of sustainable development. Media Kit Ljubljana Marshes tourist board Slovenian 4 5 population of SLOVENIA 2.065 million 20,273 km2 Green. surface area 2 Active. 10,000 km of forests SO DIFFERENT. Healthy. SO ACCESSIBLE! 500 km 26,000 km of watercourses Authentic experiences for even the most demanding visitors 46.6 km of coastline Slovenia, the first country to earn itself the title of green 250 km Vienna destination of the world, is also the only country Munich with the word ‚love‘ in its name. This ‚love‘ in a unique Mt. Triglav 2,864 m way connects four large European regions: the Alps with the highest peak the Mediterranean, the Karst with the Pannonian Plain. It is only about a two-hour drive from the capital of Slovenia to the most remote corners of the country. Ljubljana Zagreb over 10,000 Venice karst caves Alpine Slovenia amazes with experiences among the highest mountains and the wildest waters. Mediterranean and Karst Slovenia invites you to visit world-famous 13.29 % of the surface covered karst caves and traditional salt pans on the Adriatic coast. by protected areas Thermal Pannonian Slovenia boasts as many as 13 natural health resorts near thermal springs in the midst of wine-growing hills. Ljubljana and Central Slovenia Ljubljana combine the liveliness of the capital city and the green the capital countryside with primeval forests of European importance. Slovenian The unique luxury of green diversity is the cornerstone of the official language Slovenia’s exclusive, authentic experiences. Activities in the (also Hungarian and open air and health-giving thermal waters complemented Italian in ethnically by excellent cuisine provide additional opportunities mixed territories) for new experiences. Slovenia has been awarded the title of European Region of Gastronomy 2021. 1 May 2004 accession to the If you’re looking for a boutique, sustainable tourism European Union experience, Slovenia is the right choice for you! All the SLOVENIA more so since Slovenia is a green, active and healthy country distinguished by globally recognised and locally authentic five-star experiences. Media Kit Mt Pihavec Slovenia 6 7 The 1st country in the world with the title of Global Green Destination 4 geographical regions The Alps, Mediterranean, Karst and Pannonian basin The green scheme of the Slovenian tourism, Alpine Slovenia 2 the original Slovenian national certification system, which has received professional acclaim Ljubljana & 1 around the world, is based on international Central Slovenia 4 Thermal Pannonian Slovenia assessments of quality and sustainability. Mediterranean & 3 Karst Slovenia 8 UNESCO listings of natural, cultural and intangible heritage 15 natural Slovenian health resorts 4 seasons destination for 365 days of experiences 20 May At Slovenia’s initiative, the United Nations proclaimed 20 May as World Bee Day, a day for raising awareness about the extraordinary significance of bees for the survival of humankind. SLOVENIA Media Kit Velika planina Slovenia 8 9 The landscape surrounding these gently undulating meadows“ fringed by beech forest is just as impressive in its way, with almost vertical limestone cliffs plummeting from the peaks of the surrounding snow-topped TOP MEDIA mountain ranges in the Triglav National Park.„ THE TELEGRAPH, Highlights A wildflower explosion in deepest Slovenia, by Tim Richardson, 30 May 2018 of ABOUT By the end of the afternoon we reach the summit, a craggy“ moonscape freckled by snow puddles and alpine 2018 moss. Our reward is an extended overnight break at a small but surprisingly modernist bivouac cabin—it’s almost Scandinavian in style, built from blond wood and geometric panes of weatherproof glass.„ SLOVENIA BLOOMBERG, How Hiking May Hold the Key to Slovenia’s Tourism Future, by Brandon Presser, 12 July 2018 The Posavje countryside, where Melania Trump grew up,“ is a beautiful hill-strewn region, crisscrossed by rivers like the Mirna and the Krka, fringed by primeval forests Peppered with terracotta-tiled hamlets and of pine, fir, oak and beech. Among the most beautiful gothic“ spires, and lined with grapevines stretching areas is Kozjansko Regional Park, east of Sevnica.„ along gentle slopes, it would be easy to mistake the Vipava Valley for a rustic Tuscan idyll.„ CNN TRAVEL, Melania Trump tourism: First lady‘s hometown Sevnica LONELY PLANET, lures visitors, by John Malathrona, 9 May 2018 Best in Europe, The essential destinations in One line I hear frequently, and which guidebooks like to Europe this year (2018), 9. Vipava Valley, Slovenia It’s something of a relief to meet other people at the boast“ about, is that the country is so compact, with such source“ of the Soca, even if they prove utterly foolhardy. a diversity of terrain, that you can ski in the morning and The water springs from a fissure in a granite cliff, swim in the ocean in the afternoon.