Robert Irvine Brand Platform - TV

Home , Robert Irvine, Worst Cooks in America

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FOOD NETWORK HIGHLIGHTS •Pioneered a whole new genre of programming on FN •Over 250 episodes, 18 seasons •Launched with Dinner: Impossible (over 100 episodes, 7 seasons, still active in re-runs on Cooking Channel) •Host of Restaurant Express (premiered Nov 3 2014, seven episodes), A Hero’s Welcome, and Fitness Impossible •Also was a guest star on Worst Cooks in America, Chopped, Next Food Network Star and several other popular Food Network shows

CURRENT The Robert Irvine Show airs this fall on the CW. 160+ episodes for Season 1 •Host of Restaurant: Impossible (over 150 episodes, 13 seasons) •Shown in 170 countries worldwide, over 1 billion viewers •Remains one of the highest rated shows on Food Network •1.2 million Viewers Per Episode / 1.32 Rating (source: Nielsen) •2.2 million Monthly Page Views on Robert’s Food Network page •Restaurant Impossible previously featured on NETFLIX

Filming begins July 2016 on the Jay Leno stage in Burbank. 160+ episodes for Season 1. Airs Monday – Friday at 3-4pm on the CW.

Robert Irvine Brand Platform - LIVE TOUR

•Robert Irvine LIVE! is a national tour with over 200 events to date.

•Features 2-hours of interactive and experiential entertainment.

•Hosted in half-house arenas (1,500-5,000 capacity)

•Audience is primarily families with children

•Ticket prices: $150 VIP, $40 Gen Admission

Robert Irvine Brand Platform - SOCIAL MEDIA

•359,000+ Twitter Followers -SPROUT ANALYTICS (studies social media metrics, Engagement= how well you communicate/interact, Influence= how interested they are in your info) oInfluence 100% oEngagement 93% (Rachel Ray 18%, Guy Fieri 42%, Alton Brown 53%, Wolfgang Puck 74%) •368,000+ Facebook Likes (average 3,000 new likes per week)

•1,000,000+ YouTube Video views of Robert Irvine content

•89% likely to purchase Robert Irvine endorsed food or kitchen endorsed product (Source: 4,000+ FB user survey).

Robert Irvine Brand Platform - PUBLISHING

• New FIT FUEL book launched August 2015 (independently and personally published by Robert Irvine) (first two print runs already sold out)

• Irvine has the unique appeal and credibility to deliver an inspirational and informative solution-based book for the masses based off his credibility as a World Class Chef coupled with longtime passion for fitness & training

• Book highlights: • 37 total recipes for breakfast, lunch, dinner and dessert • One third of book devoted to easy-to-follow personal training techniques from Robert Irvine

FIT FUEL - A Chef’s Guide to Eating Well, Getting Fit and Living Your Best Life

Robert Irvine Brand Platform - HSN

•2 year relationship

•Appears at least once a quarter for 4-8 hours to promote items

•RI Blender and Halogen Oven are lead sellers (all RI products averaging 4+ out of 5 star ratings)

Robert Irvine Brand Platform – RI FOODS Better Products Made Better For You Made with REAL ingredients, no preservatives • NO Trans Fats

Robert Irvine Brand Platform – FIT Bars

FIT Crunch™ bars are the world’s only six-layer, chef- created, baked protein bar. What does that mean? In Robert’s words, “This is the best thing I’ve ever made.”

Each FIT Crunch bar offers 30g of protein, 6g of sugar and bite after bite of flavor.

In 2015, Robert launched FIT Elite bars. Available at GNC, FIT Elite bars contain 20g of protein and only 2g of net carbs.

Robert Irvine Brand Platform – PRODUCTS His fans love him and love buying and promoting the brand. These items have been created for the fan to buy online, at the LIVE shows or, any where else the team is able to merchandise.

Robert Irvine Brand Platform – TECHNOLOGY Leveraging technology to offer customer-service based organizations a real-time method of tracking and analyzing customer experiences.

Robert Irvine Brand Platform – PARTNERSHIPS The organizations Robert chooses to partner with have a genuine connection to Robert, and although the partnerships range from industry to technology to consumer goods, each partnership furthers Robert’s mission of being able to empower people through food and fitness.

Robert Irvine Brand Platform – RI FOUNDATION

•Primary focus of RIF - to support individuals and organizations enriching the lives of our military personnel (active, retired and veterans) and their families.

•Portion of proceeds from all Robert Irvine Foods programs will go towards the Foundation’s ongoing efforts to enrich the lives of military personnel and their families.

•Military Base events worldwide are key focus of Robert’s personal mission.

•USO tours to Japan, Spain, Italy, Afghanistan and more.

Robert Irvine Brand Platform – RI FOUNDATION

•September 19, 2015 MOH Convention in Boston, MA

•Robert received the Bob Hope Award for Excellence in Entertainment and support of our Service Members

•Robert was name an Honorary Chief Petty Officer of the Navy.

Robert Irvine – FAN/AUDIENCE

•Gender -65% Female -35% Male •Primary Age profile -28% 25-34 year olds -29% 35-44 year olds -20% 45-54 year olds -Median Age: 48 •Household Income -40% $75k+ -25% $100k+

•Other Notables: -50% Household Size 3+ -69% Own Homes -64% Attended College

Source: Nielsen Data

Robert Irvine Brand Attributes

•The Real Deal

•Big Voice / Big Arms / HUGE HEART

•Connected (“Front Lines”)

•Working Class Hero / Man of the People

•Americana / Patriotism

•World Renown Chef

•Fitness / Wellness expert

•Trustworthy Leader

Robert Irvine - LICENSING CONTACT

STEVEN W. HELLER MARCY SILVERMAN TEL: (855) 843-5424 TEL: (855) 843-5424 CELL: (561) 302-7838 CELL: (914) 282-2053 [email protected] [email protected]