DOCSLIB.ORG

In the News 2013-2014

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
In the News 2013-2014 In The News 2013-2014 page 2 The New York Times, March 2014 page 4 Lodging, April 2014 page 7 Travel + Leisure, March 2014 page 11 Business Traveler, March 2014 page 16 Orange County Business Journal, February 2014 page 19 The New York Times, November 2013 page 21 Business Traveler, May 2014 page 24 HotelNewsNow.com, February 2014 page 29 Travel Weekly, November 2013 page 33 HOTELS, May 2014 For more please visit: preferredhotelgroup.com/press-center/news The New York Times March 2014 “Loyalty Programs For One-of-a-Kind Hotels” BY: JULIE WEED page 2 Lodging April 2014 “Checking In: Lindsey Ueberroth” BY: MEGAN SULLIVAN page 4 Travel + Leisure March 2014 “Hotel Brands 101” BY: ANDREW SESSA page 7 Business Traveler March 2014 “It’s a Great Pleasure” BY: NINA LEMKE page 11 Orange County Business Journal February 2014 “Preferred Outcome” BY: KARI HAMANAKA page 16 CONEJO VALLEY SIMI VALLEY SAN FERNANDO CALABASAS AGOURA HILLS ANTELOPE VALLEY CONEJO VALLEY SIMI VALLEY SAN FERNANDO CALABASAS AGOURA HILLS ANTELOPE VALLEY 2.17.14 front_Layout 1 2/14/14 11:06 AM Page 1 ocbj.com ORANGE COUNTY BUSINESS JOURNAL TM $1.50 VOL. 37 NO. 7 THE COMMUNITY OF BUSINESS FEBRUARY 17-23, 2014 WEALTH MANAGEMENT Broadcom Aims for Qualcomm Stronghold TECHNOLOGY: Set to debut chips for 4G in Samsung phone By CHRIS CASACCHIA Broadcom Corp. ’s long- awaited push into the developing LTE smartphone market is under way. GenSpring Gproawgs e 14 The Irvine-based company last week announced Microsemi’s that it began Lindsey and Casey Ueberroth at Newport Center: she took on chief executive duties last New Line PHILANTHROPY week, he’s senior vice president of marketing shipping two Page 3 Kamdar: “we chips to power will become the the latest stan - only alternative” dard of wireless communication, to San Diego- Preferred Outcome based rival commonly referred to as 4G con - Ł Marketing Programs Behind Growth of Broadcom 12 Service Provider for Independent Hotels By KARI HAMANAKA overnight. T Hotels need to score at least 80% to make A Powerful Dopnaagtioen 17 Kiani’s Patient Safety Bid Preferred Hotel Group ’s 1,600-point the grade and join the company’s growing hotel inspection is intense. roster of upscale independent hotels in the Gains Look of Movement ADVERTISING It counts how many times a phone rings U.S. and around the world. Preferred now before it’s answered and tracks whether an has relationships with 650 properties, rang - HEALTHCARE: More companies, Gallery of Fine Homes article of clothing left behind by customers ing from boutiques to resorts, that specialize Ł PAGES A-18 A-25 get sent back to them via snail mail or Preferred 84 hospitals join Masimo-led initiative – By VITA REED Excellence in Entrepreneurship Awards PAGES B-27 B-65 More companies and hospitals – are being drawn to the patient Engineering Week Roundtable safety movement spearheaded by PAGES C-67 C-72 the chief executive of Irvine- – based patient monitor maker Investment Properties Masimo Corp. PAGES 76 77 Some 30 device makers are – now part of the effort to stop the Kiani: cam - Business Services .........78, 81, 82 estimated 200,000 American hos - paign to share Executive Suites ..............79 80 pital patient deaths each year data “should OC Law Guide ........................–83 from infections and other compli - transcend cations that start with hospital competition” Ł Masimo 86 MAIL TO: $250M Worth of Deals Website: lays claim to American, international versions of game Bring New Life to Central OC ‘Zombies’ Friedman’s New Gooaaalll!!! REAL ESTATE: Starwood, CIM, Auction.com Co-Owner Fires Up Football.com Torchlight buy into office recovery By MEDIHA DIMARTINO founder of Three Point Productions By MARK MUELLER LLC in Irvine, the business entity Robert Friedman didn’t sink behind the website. “My small goal There’s a new set of owners overseeing four of much into football.com—a 1994 bar - is to help America win the World the most prominent office buildings on the skyline gain at $70. Cup, my large goal is to become a of Orange and Anaheim following a series of sales That doesn’t mean he’s discount - hub of (the) football universe for that reached about $250 million combined. ing the domain name’s poten - the planet.” The four buildings—City Tower, 500 Orange tial now, though. Friedman knows Tower, Stadium Towers Plaza and 3800 Chap - “It’s a pretty valuable something about the man—were snapped up by a trio of out-of-town in - piece of Internet real es - value of the right do - stitutional investors who appear confident about the Ł Ł tate,” said Friedman, Friedman: paid $70 for domain name in 1994 Football 86 Central OC 78 2.17.14 front_Layout 1 2/14/14 10:53 AM Page 4 84 ORANGE COUNTY BUSINESS JOURNAL Local breaking news: www.ocbj.com FEBRUARY 17, 2014 COURTESY OF HOTEL IRVINE lines for participants on how to accommodate guests from China. Ł There also was the rollout of Preferred Fan - Prfreomf peagre r1 ed tasy Golf Challenge, an interactive game in unique experiences for travel lovers and where people play for a chance to win weekly road warriors alike. trips to golf resorts around the world. The Business Journal estimates Preferred— Preferred also added sales and marketing with executive offices in Newport Beach, executives in its various offices around the where it has about 40 workers—gets about world to accommodate growth in places such $70 million in annual revenue by providing as China, Brazil and the Middle East. marketing, sales and operational support to Casey called the raft of initiatives the “per - member hotels. It doesn’t directly manage any fect storm” for the company and its brand as of them and instead offers itself as an um - it looks to elevate itself in the marketplace and brella brand that helps boutiques retain and get more people to understand Preferred and add customers. Additional support comes what it does. from the company’s largest office in Chicago, “I think we’re only getting better and better with about 65 people, along with others about sharing that story,” he said. “We’ve around the globe. been doing this 10 years as a family, and it’s like we’re just finding a really pure gallop Uniqueness right now.” Being unique is key, as Preferred—under It’s a nice feeling for a hotel company newly appointed Chief Executive and Presi - run by avid travelers, with Casey and Lind-sey dent Lindsey Ueberroth —and the rest of the Hotel Irvine Jamboree Center: went from Hyatt brand to independent, joined Preferred’s roster having “grown up on airplanes,” he hotel industry scramble to keep up with shifts of 650 hotels and resorts throughout U.S., world said. in how people want to travel. Beach-based developer Irvine Company . The younger Ueberroths believe growth is That love for travel drives a companywide The trend is toward customizable experi - The Waldorf-Astoria in Naples, Fla., con - in the cards if Preferred continues to focus on desire to be at the forefront when it comes to ences that go well beyond sitting in tour buses verted to Edgewater Beach Hotel . an aspect of the business it has been hitting consumer travel trends. and sleeping at chain hotels. And a Crowne Plaza in Beijing went in - particularly hard over the past couple of “One thing that we continue to really pay “If you just look at 10 years ago, the way dependent as the V-Continent Beijing years: elevating its brand through more mar - close attention to is what’s happening in the that people shopped for travel was very dif - Parkview Wuzhou Hotel . keting plays. world of technology and online,” Lindsey ferent, with all these review sites and ways for Preferred has a hard sell to prospective said. “What are the things that consumers are a consumer to really look at how good is a members: The company said it helped drive iPrefer gravitating towards to make it easier for them hotel,” said Lindsey, who was named to the members’ revenue up 14% in 2013 compared The big one was the iPrefer loyalty points to book and create that transparency and then top spot last week. “Before, it was, ‘I’m going with the year prior, to $834 million. Bookings program launched about six months ago. experiences? How do you get into food and to stay at a chain because I know it’s going to for member hotels grew 17% last year, while Travelers earn points from participating wine or the arts or these other affinities that be the same regardless. Now, there’s this wave average daily rates rose 6%. Preferred hotels—up to 465 hotels now—and the traveler now wants?” of consumers that have a lot of confidence in The $122.46 billion U.S. hotel industry can exchange them for reward certificates Part of that includes changes to the com - the independent hotel world, and that’s what grew 6.2% last year, according to Henderson - that can be used as currency at member prop - pany’s website that shift how Preferred they’re craving.” ville, Tenn.-based industry researcher STR erties. “talks” to consumers. Industry jargon such as It’s akin to using Yelp to find an authentic Global . The average daily rate in the U.S. There are two sides to why the program “destination” has been removed from the Indian food restaurant when in London, added rose 3.9% to $110.35. makes sense, said Lindsey, who recalled her website and replaced with “hotels & resorts.” Lindsey’s brother and Senior Vice President Lindsey and Casey’s parents, Gail and days at Andersen Consulting —now Accen - Search results are easier to view with a new of Marketing Casey Ueberroth .
Load more

Recommended publications
  • Points.Com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934 For the month of: November 2008 Commission File Number: 000-51509 POINTS INTERNATIONAL LTD. 179 John Street, 8th Floor Toronto, Ontario M5T 1X4 Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40 F. Form 20-F £ Form 40-F Q Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): Yes £ No Q Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): Yes £ No Q Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g-3 under the Securities Exchange Act of 1934. Yes £ No Q If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. POINTS INTERNATIONAL LTD. November 11, 2008 By: /s/ Anthony Lam Mr. Anthony Lam Chief Financial Officer -2- EXHIBIT INDEX Exhibit Description of Exhibit 99.1 Points.com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange Points.com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange InterContinental Hotels Group’s Priority Club® Rewards Joins Loyalty Program Marketplace TORONTO (November 11, 2008) – Points International Ltd.
    [Show full text]
  • Levinson J.C., Brandt-Sarif T
    Guerrilla Travel Tactics .......................... 10663$ $$FM 03-23-04 13:02:49 PS Guerrilla Travel Tactics Hundreds of Simple Strategies Guaranteed to Save Road Warriors Time and Money JAY CONRAD LEVINSON THEO BRANDT-SARIF American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C. .......................... 10663$ $$FM 03-23-04 13:02:50 PS Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Levinson, Jay Conrad. Guerrilla travel tactics : hundreds of simple strategies guaranteed to save road warriors time and money / Jay Conrad Levinson, Theo Brandt-Sarif. p. cm. ISBN 0-8144-7170-6 1. Business travel. I. Brandt-Sarif, Theo. II. Title. G156.5.B86L48 2004 910Ј.2Ј02—dc22 2003025986 ᭧ 2004 Jay Conrad Levinson and Theo Brandt-Sarif. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
    [Show full text]
  • Strategic Alliance and Loyalty Marketing: Do Partnerships Affect Loyalty Customers?
    UNLV Retrospective Theses & Dissertations 1-1-2006 Strategic alliance and loyalty marketing: Do partnerships affect loyalty customers? Myongjee Yoo University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/rtds Repository Citation Yoo, Myongjee, "Strategic alliance and loyalty marketing: Do partnerships affect loyalty customers?" (2006). UNLV Retrospective Theses & Dissertations. 1999. http://dx.doi.org/10.25669/7gsb-csco This Thesis is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Thesis in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Thesis has been accepted for inclusion in UNLV Retrospective Theses & Dissertations by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. STRATEGIC ALLIANCE AND LOYALTY MARKETING: DO PARTNERSHIPS AFFECT LOYALTY CUSTOMERS? by Myongjee Yoo Bachelor of Tourism Bachelor of Arts Kyunghee University, Seoul 2003 A thesis submitted in partial fulfillment of the requirements for the Master of Science Degree in Hotel Administration William F. Harrah College of Hotel Graduate College University of Nevada, Las Vegas December 2005 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. UMI Number: 1436812 INFORMATION TO USERS The quality of this reproduction is dependent upon the quality of the copy submitted.
    [Show full text]
  • The Role of Loyalty Programs in Gambling: Final Report Of
    The role of loyalty programs in gambling: final report of findings from audit of electronic gaming machine gambling venues, literature review, online discussion boards and longitudinal telephone survey Commissioned by: Gambling Research Australia 2014 Prepared by: Dr Nina Van Dyke Danielle Jenner Christine Maddern Market Solutions Social Research Group (SRG) Funded by the State and Territory Governments and the Australian Government Published on behalf of Gambling Research Australia by the Office of Liquor, Gaming and Racing Department of Justice, Melbourne, Victoria Australia January 2016 Gambling Research Australia: The Role of Loyalty Programs in Gambling Gambling Research Australia (GRA) is a partnership between the Commonwealth, State and Territory Governments to initiate and manage a national program of gambling research. The Secretariat is provided by the Queensland Department of Justice and Attorney-General. Further information about the national research program may be obtained from www.gamblingresearch.org.au GRA commissioned Market Solutions to undertake a study into the role of loyalty programs in gambling. This study through Gambling Research Australia is supported by the following jurisdictions: · Australian Capital Territory: ACT Government through the ACT Gambling and Racing Commission · Australian Government: Department of Social Services · New South Wales: NSW Government through the Responsible Gambling Fund · Northern Territory: Northern Territory Government through the Community Benefit Fund · Queensland: Department of Justice and Attorney-General · South Australia: Government of South Australia · Tasmania: Tasmanian Government through the Community Support Levy · Victoria: Government of Victoria · Western Australia: Government of Western Australia through the Problem Gambling Support Centre GRA Secretariat Telephone: 07 3872 0938 Facsimile: 07 3237 1656 © Copyright State of Victoria, Department of Justice 2016 This publication is copyright.
    [Show full text]
  • Revenue-Based Accrual As the New World Order
    Need new cover – placeholder only Issued 15 September 2014 Revenue-Based Accrual as the New World Order With United following Delta to revenue-based loyalty, what are the implications of these fundamental shifts in loyalty marketing programs? Contents The times they are a-changin’ ............................................................................................................................... 5 Mileage-based accrual prevails today .................................................................................................................. 6 Southwest and the all new Rapid Rewards of 2011 ........................................................................................ 8 High value customers are highly accrued ......................................................................................................... 10 Qantas chooses revenue-based complexity .................................................................................................... 12 The slow one now, will later be fast ................................................................................................................. 14 Disclosure to Readers of this Report IdeaWorksCompany makes every effort to ensure the quality of the information in this report. Before relying on the information, you should obtain any appropriate professional advice relevant to your particular circumstances. IdeaWorksCompany cannot guarantee, and assumes no legal liability or responsibility for, the accuracy, currency or completeness of the information.
    [Show full text]
  • The Implications of Bank Loyalty Card Programs for Hotel Owners By
    The Implications of Bank Loyalty Card Programs for Hotel Owners by Bethany Huan A thesis submitted in partial satisfaction of the requirements for the degree of Bachelors of Science in Hotel Administration in the SCHOOL OF HOTEL ADMINISTRATION of CORNELL UNIVERSITY Committee in charge: Dr. Crocker Liu, Chair Dr. Christopher Anderson, Director of the Center for Hospitality Research Dr. Stephani Robson, Advisor Spring 2017 The thesis of Author is approved: Thesis Committee Chair Date Research Committee Chair Date Cornell University Spring 2017 The Implications of Bank Loyalty Card Programs for Hotel Owners Copyright 2017 by Bethany Huan ABSTRACT The Implications of Bank Loyalty Card Programs for Hotel Owners by Bethany Huan Bachelor of Science Cornell University Dr. Crocker Liu, Chair Dr. Christopher Anderson, Director of the Center for Hospitality Research Dr. Stephani Robson, Advisor This thesis looks into hotel loyalty programs and the relationships between the involved players: hotel brands, hotels, guests, and financial institutions (co-branded credit card partners). Past studies have been conducted around loyalty programs structures and their associated value to guests. To better understand the intricacies of loyalty programs, phone interviews were conducted with industry professionals. This thesis examines the business relationships of the industry players and the flow of loyalty points. Hotel owners emerge as the net losers from the expansion and growth of these loyalty programs. Chair Date IV BIOGRAPHICAL SKETCH Bethany is a senior in the School of Hotel Administration minoring in real estate. From a young age, Bethany enjoyed spreading the joy of hospitality. She attended a vocational magnet high school specializing in hospitality and culinary arts.
    [Show full text]
  • Alaska Airlines Credit Card Canada Application
    Alaska Airlines Credit Card Canada Application Hypergolic and exhibitory Merril still debauch his hyracoid loquaciously. Densely escaped, Horacio cross-section contractions and treck drop-kicker. Marko usually polemizes violently or excogitates pithily when papilionaceous Amos dragging impersonally and falsely. First of all, or an update to your credit file are a few examples. You then apply credit certificates on alaskaaircom on flights operated by Alaska Airlines flights 1-999 1000-1999 2000-2999 and 3300-3499 You may deposit credit certificates into own wallet account. Do you will be applicable benefits, credit applications must meet their application has some unique tool collects cookies that fits your travels with a check one? VWP countries that charge a processing fee to assist travelers in completing the ESTA online form. Major airlines have canceled change fees but probably are. Cruise deals for Alaska Hawaii Bahamas Europe or Caribbean Cruises Weekend getaways and great cruise specials Enjoy Freestyle cruising with. It is following months old credit? RBC World Elite Mastercard now Apply fast for the WestJet World Elite Mastercard. Under mutual agreement, Visa Debit or Visa credit card? Business class flights are 60000 miles round-trip go you child to maximize your United Airlines miles even they consider economy class flights Flights to Central America are 35000 miles round-trip in economy class. What these cards are great stress, this closure does that apply. Co-branded credit card still't need to behavior the elite qualifying dollar. This application is further extension is. Going into the Gap store gets you one point per dollar spent.
    [Show full text]
  • BEST WESTERN REWARDS FRONT DESK GUIDE Resources FREE BWR Marketing Supplies (Enrollment Forms, Counter-Displays) Property Resources Phone
    BEST WESTERN REWARDS FRONT DESK GUIDE Resources FREE BWR Marketing Supplies (enrollment forms, counter-displays) Property Resources Phone...............................................888-613-9895 BWR® Property Help Line E-mail............................. [email protected] Phone..............................................877-735-1737 Web.......................................mybestwestern.com [email protected] (under the Marketing and Sales tab) Member Web Help Desk BWR Guest Resources Phone..............................................800-528-1902 Guest Service E-mail...................... [email protected] Phone.............................................800-237-8483 BWR Customer Care Guest Elite Desk Assistance Phone..............................................800-237-8483 Phone Gold Elite...........................888-528-2222 E-mail [email protected] Phone Platinum Elitee...................866-237-6367 Phone Diamond Elite....................800-444-7646 Property AAA/CAA Service Phone..............................................866-430-9022 AAA/CAA Guest Service Phone..............................................866-430-9022 Property Best Western Speed Rewards® Service Phone.............................................888-BWRACE1 Best Western Speed Rewards® Josh Day ...........................828-264-9887 ext. 202 Phone............................................888-BWRACE1 Property Best Western Ride Rewards® Best Western Ride Rewards® Phone...............................................888-BW2BIKE
    [Show full text]
  • Intercontinental Hotels Group
    ˆ200Fgcomyu8bHYbgxŠ 200Fgcomyu8bHYbgx LANFBU-MWE-XN19 INTERCONTINENTAL HOT RR Donnelley ProFile11.2.13 SWRkandk0dc14-Mar-2013 23:30 EST 423471 FS 1 12* FORM 20-F (2012) LON HTM PMT 1C Page 1 of 1 SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 20-F (Mark One) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 or ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2012 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 or SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number: 1-10409 InterContinental Hotels Group PLC (Exact name of registrant as specified in its charter) England and Wales (Jurisdiction of incorporation or organization) Broadwater Park, Denham, Buckinghamshire UB9 5HR (Address of principal executive offices) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered American Depositary Shares New York Stock Exchange 194 Ordinary Shares of 14 /329 pence each New York Stock Exchange* *Not for trading, but only in connection with the registration of American Depositary Shares, pursuant to the requirements of the Securities and Exchange Commission. Securities registered or to be registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d)
    [Show full text]
  • Em@Il Summit ‘08 Intercontinental Miami | February 24-26
    $97 ISBN: 978-1-932353-77-8 EM@IL SUMMIT ‘08 InterContinental Miami | February 24-26 Breakout Sessions II: Advanced Strategies Tracks Transcript Miami, FL, March 4-6, 2007 This Transcript is the property of: Your name here For additional copies, contact MarketingSherpa Inc. MarketingSherpa Email Summit Awards + Expo Transcript 2008 MarketingSherpa’s Email Summit ‘08 Transcript - Advanced Strategies Tracks US $97 / ISBN: 978-1-932353-77-8 Copyright © 2008 by MarketingSherpa Inc. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. To purchase additional copies of this report, please visit http://www.SherpaStore.com Yes, bulk discounts are available for multiple copies. Contact: Customer Service MarketingSherpa Inc. +1 (877) 895-1717 (outside US call +401-247-7655) [email protected] 499 Main St. Warren, RI 02885 USA Transcription services provided by: 2 | © Copyright 2008 MarketingSherpa Inc. It is forbidden to copy this transcript in any manner MarketingSherpa Email Summit Awards + Expo Transcript 2008 Table of Contents Email and Landing Page Testing and Optimization Liz Bullock, Dell Inc. ............................................................................................................................................4 Testing Format and Content to Boost Response Rates Tara Zanecki,
    [Show full text]
  • Four Ways to Earn Airline Miles Quickly with a Hotel Stay Published
    Four Ways to Earn Airline Miles Quickly With a Hotel Stay Published: May 16, 2015 Outlet: New York Times By: Stephanie Rosenbloom Can you parlay a hotel room reservation into thousands of frequent-flier miles? In the last year, the leading websites that allow travelers to do just that, PointsHound and Rocketmiles, were acquired by Points International and Priceline, respectively. How are they measuring up? And if you haven’t tried such sites before, is it worth trying them now? PointsHound and Rocketmiles give you frequent-flier miles in exchange for staying in hotels booked through their websites. There are, of course, trade-offs. For instance, when you don’t book directly with a hotel, you often have to forgo points and elite qualifying stays in the hotel’s loyalty program; any changes to your reservation must be made through the third-party site instead of with the hotel; and you may not always receive the lowest rate. On the other hand, you can accumulate enough miles for free flights and upgrades on airlines such as American, Air France, British Airways and JetBlue. When you reserve a room through PointsHound, you can generally earn up to 6,000 points a night in the airline or rewards program of your choice (there are exceptions: A recent search turned up a one-night stay at the Peninsula New York that would earn 16,100 miles on American Airlines). Properties marked with a Big Earn banner rake in the most miles. The site also has its own rewards program where members at the top levels (based largely on the number of nights booked) earn points at higher rates.
    [Show full text]
  • Fundamentals of Business (Complete).Pdf
    Fundamentals of Business by Stephen J. Skripak Pamplin College of Business and Virginia Tech Libraries Virginia Tech Blacksburg, Virginia 2016 Download this book for free at: http://hdl.handle.net/10919/70961 Contents Download this book for free at: i http://hdl.handle.net/10919/70961 This book is dedicated to reducing the cost of education in business. – S. Skripak About this book: Content in the Preface, Chapters 1-14 and 16-17 was adapted from the Saylor Foundation’s http://www.saylor.org/site/textbooks/Exploring%20Business.docx by Virginia Tech under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License. The Saylor Foundation previously adapted this work under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Chapter 15 was adapted by Virginia Tech from Introduction to Tourism and Hospitality in BC by Morgan Westcott, Editor, © Capilano University and is used under a CC-BY 4.0 International license. © Anonymous, Saylor Foundation, Capilano University, Stephen J. Skripak, Richard Parsons, Anastasia Cortes, Anita Walz, 2016 ISBN : (B&W): 978-0-9979201-1-6; (Color): 978-0-9979201-0-9 How this book is licensed: This work, excluding Chapter 15, is licensed with a Creative Commons Attribution-Non-Commercial- ShareAlike 3.0 license https://creativecommons.org/licenses/by-nc-sa/3.0/us/ If you redistribute any part of this work, you must retain on every digital or print page view the following attribution: Download this book for free at: http://hdl.handle.net/10919/70961 Chapter 15 of this work is licensed with a Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0 license.
    [Show full text]