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Points.Com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange

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Points.Com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934 For the month of: November 2008 Commission File Number: 000-51509 POINTS INTERNATIONAL LTD. 179 John Street, 8th Floor Toronto, Ontario M5T 1X4 Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40 F. Form 20-F £ Form 40-F Q Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): Yes £ No Q Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): Yes £ No Q Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g-3 under the Securities Exchange Act of 1934. Yes £ No Q If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. POINTS INTERNATIONAL LTD. November 11, 2008 By: /s/ Anthony Lam Mr. Anthony Lam Chief Financial Officer -2- EXHIBIT INDEX Exhibit Description of Exhibit 99.1 Points.com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange Points.com Adds First-Ever Opportunity to Trade Hotel Loyalty Points on Global Points Exchange InterContinental Hotels Group’s Priority Club® Rewards Joins Loyalty Program Marketplace TORONTO (November 11, 2008) – Points International Ltd. (TSX: PTS; OTCBB: PTSEF), owner and operator of the world's leading loyalty reward program management web site, www.points.com, today announced the addition of IHG's loyalty program, Priority Club Rewards, to the company’s Global Points Exchange (GPX). GPX is the first-ever marketplace where members can gather to set values for and then trade their points and miles with each other. The addition of Priority Club Rewards marks the first time members of this and other loyalty programs will be able to trade hotel points in a marketplace environment. Priority Club Rewards has more than 39 million members who will be able to trade points with any other participating program on GPX, including Aeroplan®, Alaska Airlines Mileage Plan, American Airlines AAdvantage®, Frontier Airlines EarlyReturns®, Iceland Air Award Points, and Delta Air Lines SkyMiles®. This is in addition to the existing relationship Priority Club Rewards has with Points.com that allows members to track, buy, earn, swap and redeem points at www.points.com. "The addition of Priority Club Rewards as the first hotel program in GPX creates a more robust marketplace where members can unlock significant added value from their different rewards programs," said Christopher Barnard, president of Points.com. "Adding IHG's popular and well-known loyalty program to our roster of trading members broadens the value of GPX for consumers and members alike." "Points.com’s GPX helps provide our Priority Club Rewards members more redemption choices," said Steve Sickel, senior vice president of multibrand and relationship marketing for IHG. "Members will be able to redeem points for those products and services that are most important to them." Priority Club Rewards, the world’s largest hotel loyalty program, gives its members access to more than 4,000 hotel properties in over 100 countries across the globe. The award-winning program has been recognized by a number of organizations as one of the best hotel loyalty programs in the industry. About Points International Ltd. Points International Ltd. is owner and operator of Points.com, the world's leading reward-program management portal. At Points.com consumers can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of the world's leading reward programs. Participating programs include American Airlines AAdvantage® program, Aeroplan®, AsiaMiles™, British Airways Executive Club, Wyndham Rewards®, Delta SkyMiles® and InterContinental Hotels Group's Priority Club® Rewards. Redemption partners include Amazon.com® and Starbucks. Website: http://www.points.com. About Priority Club Rewards With over 39 million members, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Priority Club Rewards received a Lifetime Achievement Points.com Announces Partnership with IHG’s Priority Club Rewards, page 2 Award at the 20TH Annual Freddie Awards for the program's 25th Anniversary. Priority Club Rewards was also recently named the "Best Hotel Rewards Program in the World" in Global Traveler’s annual GT Tested Awards and the "Best Hotel Loyalty Program" by Business Traveler magazine. Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling (888) 211-9874 or by inquiring at the front desk of any of IHG's over 4,000 hotels worldwide. # # # For more information contact: Investor relations: Alex Wellins The Blueshirt Group T. 415-217-7722 Brinlea Johnson The Blueshirt Group T. 212-551-1453 Media relations: David Cumptson Allison & Partners T. 415-277-4917; E. [email protected] Business enquiries: Martin Tongue Vice President, Business Development Points International T. 416-596-6363; E. [email protected] PRIORITY CLUB REWARDS Business enquiries: Stephen Boggs Senior Manager, Corporate Communications InterContinental Hotels Group T. 770-604-5793 .
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