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Yesterday. Inspiring Tomorrow. an Outline Guide for the Vintage Poster Exhibit

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Yesterday. Inspiring Tomorrow. an Outline Guide for the Vintage Poster Exhibit 1 Yesterday. Inspiring tomorrow. An Outline Guide for the Vintage Poster Exhibit Concept & Development: Dr. David Breakstone Guidelines: Atara Volk with Gila Ansell Brauner Office of the Vice-Chairman World Zionist Organization Jerusalem 5774-2013 2 3 Vintage Posters: An Exhibition Guide Table of Contents 1. Foreword 2. The Jerusalem Program 3. List of Posters and Titles 4. Option One: General Activity for the Entire Exhibition 5. Option Two: Option Two: Cluster-Based Activities 6. Cluster by Cluster Guide: 1) Value #1 Return 2) Value #2 Aliyah 3) Value #3 Hebrew 4) Value #4 Peace and Security 5) Value #5 Normalization 6) Value #6 Empowerment of Women 7) Value #7 Produce of Israel 8) Value #8 Continuing the Vision 4 5 1. Foreword The activities proposed on these pages offer ideas and suggestions for working with the set of posters, "Yesterday. Inspiring tomorrow." They are aimed at enhancing the learner's appreciation of the Zionist idea and are appropriate for use with various target populations and a range of ages from middle school through adult, irrespective of prior knowledge of the subject. These activity ideas can be adapted to both formal and informal educational frameworks, either as a stand-alone units or as part of a wider program. The units are designed to help the target population associate affectively with the theme of the exhibition, using the visual and aural senses, as well as through cognitive perception. The goal is to generate meaningful, personal engagement with the content and values reflected in the posters. The Jerusalem Program The 21 posters we have selected from the vast collection housed in the Central Zionist Archives contain images and text that reflect many of the values of The Jerusalem Program, the official manifesto of the World Zionist Organization (WZO). About The Jerusalem Program The Jerusalem Program was recently updated by the WZO's Zionist General Council in 2004, only the third time it has been amended since being adopted at the First Zionist Congress convened by Theodor Binyamin Zeev Herzl in 1897. The revised Program stresses that the role of Zionism is not simply to strengthen and defend the Jewish state, but also to fashion it as an exemplary society, the unanimous position of the 160 delegates hailing from 28 countries who came together in Jerusalem to express their solidarity with Israel and reaffirm their commitment to the Zionist idea as a contemporary and compelling imperative. In an age when Zionism is too often depicted as a tool of occupation and repression, this offers a refreshing reminder of the true nature of the movement and its goals. It also offers a foundation for engaging members of the younger generation in fulfillment of the Zionist dream, rather than merely calling upon them to advocate on Israel's behalf. It is with this objective in mind that we have produced this set of posters and accompanying educational guide. 6 2. Text of The Jerusalem Program Zionism, the national liberation movement of the Jewish people, brought about the establishment of the State of Israel, and views a Jewish, Zionist, democratic and secure State of Israel to be the expression of the common responsibility of the Jewish people for its continuity and future. The foundations of Zionism are: 1. The unity of the Jewish people, its bond to its historic homeland Eretz Yisrael, and the centrality of the State of Israel and Jerusalem, its capital, in the life of the nation; 2. Aliyah to Israel from all countries and the effective integration of all immigrants into Israeli Society. 3. Strengthening Israel as a Jewish, Zionist and democratic state and shaping it as an exemplary society with a unique moral and spiritual character, marked by mutual respect for the multi-faceted Jewish people, rooted in the vision of the prophets, striving for peace and contributing to the betterment of the world. 4. Ensuring the future and the distinctiveness of the Jewish people by furthering Jewish, Hebrew and Zionist education, fostering spiritual and cultural values and teaching Hebrew as the national language. 5. Nurturing mutual Jewish responsibility, defending the rights of Jews as individuals and as a nation, representing the national Zionist interests of the Jewish people, and struggling against all manifestations of anti-Semitism. 6. Settling the country as an expression of practical Zionism. 7 3. List of Posters and Titles 4. Mt. Carmel-Mt. Zion. 3. Visit the zoo. Tel Aviv. 2. Erez Israel (Palestine) 1. Tourism in Palestine. The Hebrew Ships. © Shamir Brothers Airways Come and see Erez-Israel. 8. Youth for7. hilltopZionist 6. Organization23rd Zionist 5. CongressPalestine Near East communities Jubilee - Jerusalem – Zionist Shekel Exhibition and Fair. Tel Aviv. 12. Redeem the Land 11. Hebrew Watermelon 10. Aliya Loan 9. Together for the sake of aliya and absorption 8 16. Women workers15. With one handand he does 14. A Land, My Land. [JNF] 13. For the sake of peace working mothers! his work... - A war loan 20. Hebrew language: The 19. For your sake and for the sake 18. of your children, Jerusalem 17. Defend your homeland.– bridge to life in Israel learn Hebrew! A City Full of Atmosphere Enlist. © Shamir Brothers © Shamir Brothers 21. It's your turn! Join the A.T.S. © Shamir Brothers 9 4. Option One: General Activity for the Entire Exhibition 1. Give everyone a copy of The Jerusalem Program and allow them time to walk around the exhibition. Ask them to study the Posters and think about which Zionist values the posters correspond. 2. Discussion (in pairs or small groups): Which is/are your favorite poster/s? What attracts you to it/them? With which value or poster do you identify most? Why? 3. What messages and values do these posters convey to you? How do they convey the message? How do they relate to The Jerusalem Program? 4. Discuss and debate whether there is a difference between the values depicted in these posters and the values that you believe characterize Zionism today. Who determines the national ethos of Israeli society today? To what extent is that ethos consistent with the Zionist vision, as you understand it? 5. What do you think of the visual design and style of these posters? What kind of feel do they have? Do the figures in the posters appear Israeli to your eyes? 6. If you were to design your own poster promoting Zionism today: What would be your aim? On what audience would you focus? What values and messages would you choose to present? What text and graphic idea would you use? Where would you publicize your poster? 7. Design your own poster! 10 5. Option Two: Cluster-Based Activities This activity can be used independently, or as a continuation of Option One. The idea of this extended activity is to address the posters in greater depth from a values- themed perspective, focusing on central themes of the Jerusalem Program, as they appear in various poster clusters. Each cluster is associated directly or indirectly with one of the central values/themes in the foundations of Zionism as expressed in the Jerusalem Program. For each, we offer: questions for discussion and related background texts from Jewish sources, old and new, as well as contemporary Israeli sources; visual resources have also been included for some of the clusters. Some of the textual backgrounds have a direct reference in the questions that follow, while others are related for inspiration or other use by the facilitator. 1] Return: Relates to principle #6, namely: “Settling the country as an expression of practical Zionism.” Poster 8: “Youth for hilltop communities. Keren Hayesod. Hebrew Youth Project.” Poster 12: “Redeem the Land through Keren Kayemeth LeIsrael.” Poster 14: “Land, My Land. A gift from Keren Kayemeth LeIsrael (JNF), Jerusalem.” Poster 15: “With one hand he does his work, in the other he holds his weapon. Creativity – Struggle.” 2] Aliyah: Relates to principle #2, namely: “Aliyah to Israel from all countries and the effective integration of all immigrants into Israeli Society.” Poster #9: “Together for the sake of aliya and absorption.” Poster #10: “Aliya Loan. Our future is in aliya – Assist in its absorption.” 3] Hebrew: Relates to principle #4, namely: “Ensuring the future and the distinctiveness of the Jewish people by furthering Jewish Hebrew and Zionist education, fostering spiritual and cultural values and teaching Hebrew as the national language.” Poster 19: "Hebrew language: The bridge to life in Israel." Poster 20: "For your sake and for the sake of your children, learn Hebrew!" 4] Peace and Security: Relates to principle #3, namely: “Strengthening Israel as a Jewish, Zionist and democratic state …. striving for peace…” 11 Poster #13: "For the sake of peace - A war loan." Poster #17: "Defend your homeland. Enlist." 5] Normalization: Relates to the preamble and the overall rationale of The Jerusalem Program. Poster #1: “Tourism in Palestine. Come and see Erez-Israel.” Poster #2: “Erez Israel (Palestine) Airways.” Poster #3: “Visit the zoo. Tel Aviv.” 6] Empowerment of women: Alludes to the reference to “democracy” in principle #3 and relates specifically to the determination in Israel’s Declaration of Independence that: “The State of Israel… will ensure complete equality of social and political rights to all its inhabitants, irrespective of religion, race or sex”. Poster #16: “Women workers and working mothers. Your participation in the elections will strengthen the movement of women workers and the entire labor union. Everyone to the voting booth!” Poster #21: "It's your turn! Join the A.T.S." "Don the apparel of your glory." 7] Made in Israel: Relates to the notion of self-sufficiency and, more specifically, to the value of physical labor which have always been central to Zionist thought; it is also implicit in the pronouncement in the preamble that Zionism reflects the "common responsibility of the Jewish people for its continuity and future.” Poster #4: “Mt.
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