Game Analysis on China's Internet Content Regulation

2008 International Seminar on Business and Information Management

(ISBIM)

Wuhan, Hubei, China

19 December 2008

Volume 1 Pages 1 - 518

Editor:

Qi Luo

IEEE Catalog Number: CFP0804G-PRT ISBN: 978-1-4244-3578-4

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IEEE Catalog Number: CFP0804G-PRT ISBN 13: 978-1-4244-3578-4 Library of Congress No.: 2008942681

Additional Copies of This Publication Are Available From:

Curran Associates, Inc 57 Morehouse Lane Red Hook, NY 12571 USA Phone: (845) 758-0400 Fax: (845) 758-2633 E-mail: [email protected] TABLE OF CONTENTS

SESSION 1: NETWORK AND DATABASE MANAGEMENT

Game Analysis on China's Internet Content Regulation...... 1 Qiang Song, Gang Li

The Research of Remote Monitoring Systems of University Building Heating Network...... 5 Changqing Cai, Shi Sun

How to Improve Brand Identification through Virtual Community: The Role of Participation and Perceived Usefulness ...... 9 Zhaohui Wang, Zhenquan Sha, Guangwei Gao, Fei Wen, Xiaoyu Wang

How Can We Build a Good Project Configured Supply Chains...... 13 Haijun Wang

The Economic Network Synergy Theory in M&A...... 17 Guanghui Ye, Qiusheng Zhang, Hua Lin

A Realization of Optimal Order-Picking for Irregular Multi-Layered Warehouse ...... 21 Haijun Zhang, Puxiu Yue, Jie Zhu

Joint Pricing Model on Three-Echelons Reverse Supply Chain...... 27 Shu-qin Wang, Wei Liu

A Dynamic Logging Approach on Flash-Based DBMS...... 31 Ming Du, Yan Zhao, Jiajin Le

The Design of Farm Machinery Statistics Management System Based on Network ...... 35 Hua Li, Wenqing Yin, Xindan Qi

Research on Dynamic Model of File Diffusion in P2P File-Sharing Networks ...... 38 Wei Yang, Gui-ran Chang, Wei Ying, Zhi-liang Zhu

Think on the Network-Based Protection Management of Historical Cities in China...... 42 Weibing Liu, Bing Zhao

SESSION 2: DIGITAL CONTENT AND COMMUNICATION TECHNOLOGY

Research and Design of Papermaking Industry Heat Treatment Furnace Groups Wireless Monitor System...... 46 Xinling Wen, Yaoling Fan

Fleet Assignment Problem in Hub-and-Spoke Network...... 50 Ke-wu Yan, Jin-fu Zhu

Wireless Video Access for Talent Market Multimedia Information System...... 54 Xinchen Zhang, Shouyin Liu, Mei Huang

Who Talk More? The Impact of Relational Attributes on Mobile Phone Users' Communication Behavior ...... 58 Xuecheng Yang, Xiaohang Zhang, Feng Zuo

Home Network Using Complementary Communication System...... 62 Cai-fang Yang, Ren-yi Geng

Research on the Dry Port Location of Tianjin Port Based on Analytic Network Process...... 66 Chun-hui Wang, Jin-yu Wei

Flashsearch: Document Searching in Small Mobile Device ...... 70 Zhao Cao, Shibin Zhou, Kan Li, Yushu Liu

A Stability Module of Path Compression Techniques for On-Demand Ad-hoc Routing Protocols ...... 74 Jia Xu, Yong-li Wang, Qian-mu Li, Feng-yu Liu

Research on the Intelligent Online Trading Platform Based on J2EE...... 80 Yan Zhao, Ming Du, Jiajin Le, Yongming Guo

From Manufacturer-Driven to Carrier-Driven: Towards China's TD-SCDMA Commercialization Strategies ...... 84 Wenfu Zheng, Yuanyuan Ma, Kalle Lyytinen

SESSION 3: CONTROL AND INDUSTRY MANAGEMENT

The System Guarantee Mechanism for the Reliability of Fair Value: Based on Game Theory...... 89 Zhiliang Wang, Xiwen Li

Two-Dimensional Flow-Pollutant Model and Its Application to Shallow Lake in Suzhou City...... 93 Jingjing Cao, Peng Hou

An Empirical Study of the Retail Format Development in Inner Mongolia...... 97 Peihong Sun, Xuejie Yu, Xiaoqiu Gao

Motivation Research of Earning Management in Chinese Listed Companies with Controlling Rights Transferred...... 101 Fei Tian, Yaolin Qin, Jinxin Zhang

An Empirical Study on the Interactive Development between Producer Services and Manufacturing Industry in China...... 105 Renfa Yang, Qiong Huang

A Study on the Definition of Industrial International Competitiveness ...... 109 Chuang Li

Research on Annual Electric Power Consumption Forecasting Based on Partial Least- Squares Regression ...... 113 Ming Meng, Wei Shang

On Competition+Cooperation Relationship among Enterprises within an Industrial Cluster and Its Coordination...... 116 X. F. Zhang

Problems Existed in Agricultural Production Means Market of China and the Causal Analysis...... 120 JunPing Zhou

From Competition to Cooperation: On Specialized Market in Cluster Marketing...... 124 Yuchen Hu

Learning, Innovation and Dynamic Capability: An Empirical Research about South China Enterprises...... 128 Ping Zeng, Xiang Cai, Honglong Ning

The Performance Evaluation of Strategic Restructure in Telecommunication Industry of China...... 132 Chenkui Wang

A Research on the Green Technology Innovation of the Cemetery Industry...... 135 Yunjian Wu, Chengfang Sun

Research on Blending Optimized Algorithm of WSICO Industrial Port Based on Logistics Equilibrium ...... 139 Zhou Cheng, Zhuhong Zhang, Peilin Zhang

Tactics on the Third Party Reverse Logistics Automobile Enterprises ...... 142 Bo Yan, Wan Yu

Asymmetric Competition Analysis Based on Consumer Choice Set: Case of Chinese Automobile Industry...... 146 Yan Wang, Gao Wang, Pin Zhao, Hao Li

SESSION 4: E-COMMERCE AND MOBILE COMMERCE APPLICATIONS

Optimization of the Teaching in Electronic Commerce ...... 150 Baining Gao

Information Distribution of Electronic Commerce Activities...... 154 Delin Hou, Huosong Xia

Implementation of the Computer Aided Business Process Reengineering System Based on UML and J2EE Technology...... 158 Yongchun Wu, Na Han, Haizi Wang

Research on the Niche Construction and Evolutionary Dynamics Model of the E-Commerce Enterprise in the Cyber-society ...... 162 Xiaolan Guan, Zhenji Zhang

The Design of the Integrated E-Business System Based on CPC...... 167 Wei-ping Ying, Chao-Sheng Luo, Yun Zhao

Research on E-Commerce Security Issues...... 171 Yuanqiao Wen, Chunhui Zhou, Juan Ma, Kezhong Liu

Construction of Innovation-Oriented Small and Medium Business...... 175 Chengfang Sun, Yunjian Wu

An Automated Mechanism for Negotiations in E-Commerce Systems...... 179 T. Kijthaweesinpoon, P. L. Zhou

The Mode Change of Chinese Mobile Marketing ...... 184 Shao Kang

Study on Model about Competitive Intelligence System of Enterprise Based on Data Mining under Electronic Commerce Environment...... 188 Ting Chen, Kaihu Hou, Kaichao Yu

Influence from the Serious Games on Mobile Game Developers’ Commercial Strategies...... 192 Chen Xin

E-Government Information Security in the Web Environment Based on Role Based Access Control Technology ...... 195 Zhongping Zeng, Tao Chen, Yi Zhang

Research on Free-Riding Behavior of a Dual-Channel Supply Chain in E-Commerce ...... 199 Lei Cao, Zigang Zhang, Zilin Chen

Commercial Strategies for SME Developers of Mobile Phone Serious Games in Chinese Market ...... 203 Chen Xin

A Strategy for Knowledge Management in E-Government ...... 207 Ping Zhou

Building Web Based Collaborative E-Commerce Platform in an Incremental Integrated Model ...... 211 Bin Xu

Trust Evaluation Model of E-Commerce Based on WOT...... 216 Shi-tao Yan, Yue-sheng Gu, Fang Miao

Research on .NET-Based Post-Enterprise E-Contract Management System...... 219 Xiangchi Yang, Pengfei Li

The Research of Value Chain Operation Model in E-commerce...... 223 Shouping Gui, Zhishen Ye

A Framework for Investigating the Impact of IT Infrastructure and E-Commerce Capability on Firm Performance...... 227 Zhijun Kuang

SESSION 5: INNOVATIVE COMPUTING AND APPLICATIONS

Evolutionary Game Analysis on the Phenomenon of National Student Loan Default...... 231 Fangyuan Lu, Min Lu

Application of EF Model to Quantitative Assessment of Sustainable Development in Hubei Province ...... 235 Jia Luo

Technology-Based Relationship between Innovation and Growth...... 239 Lisi Song, Xiangdong Chen

First-Line and Middle Manager IT Usage Intention: A Test of TAM ...... 242 Man-Hui Huang, Kang Xie

A Personalized Recommender Integrating Item-Based and User-Based Collaborative Filtering ...... 246 XiaoYan Shi, HongWu Ye, SongJie Gong

Research on Attribute Reduction Using Rough Neighborhood Model ...... 250 Ming He, Yong-ping Du

A Short-Term Prediction Method of Shanghai Composite Index Based on Back Propagation Neural Network and Inheritance Algorithm ...... 253 Shen Wei, Yin Lu, Wang Yongli

Data Mining to Improve Human Resource in Construction Company ...... 257 Chang Youzheng, Guan Ming

L-Fuzzy Co-Alexandrov Topological Spaces...... 261 Jie Zhang, Zhi Chang, Bo Liu, Zhenyu Xiu

Using Data Mining to Accelerate Cross-Selling ...... 265 Hewen Tang, Zengfang Yang, Pingzhen Zhang, Honglin Yan

Study on Recipe Cost Optimization System Based on Ant Colony Algorithms ...... 269 Xiaobing Liu, Ruilin Pan, Qiunan Meng, Fajing Cui

A New Heuristic Algorithm of Rules Generation Based on Rough Sets ...... 273 Zhe Liu, Yijie Li

An Adaptive Shadow Removal Method Based on Weighted Gaussian Model...... 277 Yanjun Zhou, Xianliang Tong, Jun Kong, Ying Zheng

The Mechanism Design of Multi-attribute Auctions ...... 281 Pei-Sheng Yan, Xian-Jia Wang

An Improved Algorithm of Integer Programming to Solve the Cournot Model...... 285 Zhu-fang Wang, Ying-jie Liu

Customer Churn Prediction Based on SVM-RFE ...... 288 Kang Cao, Pei-ji Shao

Analysis on Incentive Distortion and Feedback Incentive of Salespersons...... 292 Y. B. Jiang

Research on the FP Growth Algorithm about Association Rule Mining ...... 297 Wei Zhang, Hongzhi Liao, Na Zhao

Research on Support Vector Machine's Prediction of Concrete Carbonization...... 301 Zhitao Li, Hongming He, Shengli Zhao

Quantum-Inspired Immune Evolutionary Algorithm...... 305 Xiangxian Zhang

A Three Phase Idea Selection Approach for Team Creation...... 308 Luning Xie, Pengzhu Zhang

Critical Chain Project Management Based Heuristic Algorithm for Multiple Resources- Constrained Project...... 312 Jian-Bing Liu, Hong Ren, Ji-Hai Xie

SESSION 6: BUSINESS INFORMATION PROCESSING

Multiple Objectives Optimization Problems in Supply Chain Management under Dynamic and Stochastic Circumstance ...... 318 Huan Xu, Wei Liu, Huan Chen

An Ontology-Based Development Framework for Edutainments...... 322 Yun Ling, Huamao Gu, Xun Wang

The Influencing Mechanism of Online Perceived Value and Switching Costs on Online Customer Loyalty ...... 326 Xuhui Wang, Jian Xu

Discussions on Multisite Operations in ERP ...... 330 Chen Xin

Study on the Evaluation Method of Industrial Technology Innovative Ability Based on Principal Components Analysis and Support Vector Machine ...... 334 Wang Ting, Zhang Hui

Innovation of Finance: The Application of Reverse Mortgage in China ...... 338 Jin Chen, Zu-hui Huang, Jing Liang

Supply Chain Management and Clusters--A Case Study on Guangdong Automobile Clusters ...... 343 Bo Yan, Lei Wang

Research on the Model of Quality Cost in CIMS Environment ...... 347 Xiaobing Liu, Fajing Cui, Qiunan Meng, Ruilin Pan

A Decision-Making Approach for R&D Project Selection in a Fuzzy Environment...... 351 Changsheng Yi

Research on the Business Collaboration Model Based on Cluster Supply Chain ...... 355 Bo Yan, Yehua Huang

Influence Mechanism of Corporate Governance on High-Tech Companies' R&D Expenditure--Empirical Evidence from China ...... 359 Yu Gu, Song Chen

Research on Design of Structured Application Layer Multicast Prototype about Self- Similar Structured Multicast (S3M)...... 363 Gang Ye, Chanle Wu, Jun Yue, Shi Cheng, Wei Cheng

Research on Reverse Logistics Repurchase Pricing Mechanism of Waste Battery ...... 367 Bo Yan, Bo Du

Application of RFID and Internet of Things in Monitoring and Anti-counterfeiting for Products...... 371 Bo Yan, Guangwen Huang

SVG Plus AJAX Based Linked-Entity Visualization for Product Semantic Annotation ...... 375 Chengfeng Jian

Improvement upon Mutual Password Authentication Scheme ...... 379 Lu Zhu, Sheng Yu, Xing Zhang

Research on Automatic Composite of MODIS Data Based on Grid ...... 383 Lingkui Meng, Jiyuan Li, Liang Tao, Zidan Chen, Deqing Chen

Study of Design and Analysis System about Ring-Plate-Type Pin-Cycloid Planetary Drive on Product Data Management...... 387 Lijun Shan, Weidong He

Firm Location Choice with Technological Diffusion ...... 391 Qianqin Chen, Min Fan

Pros and Cons of the Enterprises' Industrial Diversification: Theoretical Analysis ...... 395 Zhigang Qin

Empirical Study of the Financial Risk Management Based on Multivariate Statistical Techniques...... 399 YanLi Chen, FengPing Wu

The Coupling Research on Operating Condition and Decision-Making Condition of China’s Project...... 403 Jingmin Zhang, Zhiqiang Du, Weifeng Sun

Study on Traffic Safety Integrated Information Data Extraction Model Based on Database Technology...... 407 Yin Zhu

Using Fuzzy Analytic Hierarchy Process and Balanced Scorecard for Commercial Bank Performance Assessment...... 411 Weifeng Xie, Huihuan Gong

Developing and Validating a Multidimensional Scale for Nonprofit Market Orientation...... 415 Liming Deng, Yangcheng Hu

Corporate Diversification Discounts: Incentives Diminishing and Investment Misallocation...... 420 Zhong-xue Han, Ting-ting Zhou

Toward a Measure of Innovation in Nonprofit Organizations: Scale Development and Nomological Validation ...... 424 Yangcheng Hu, Yanggang Yu

Environmental Decision Support System Development for Soil Salinization in the Arid Area Oasis...... 428 Zhong-xiao Leng, Yimit Haimid

The Negative Effects of Information Technology on Employees' Mental Health and Their Solutions...... 432 Liu Jie, Wang Jiang

The Model of Semi-parametric Stochastic Frontier and Its Calculation Based on Multidimensional Matrix and Data Warehouse...... 436 Hengqing Tong, Xiaochuan Lu, Wenjuan Wang

Fuzzy Clustering-Based GMDH Model to Feature Selection in Customer Analysis ...... 440 Hengjun Zhao, Changzheng He, Zhen Ye

Separation of Duty Constraint for Permission Based Delegation Model...... 444 Chao Huang, Jianling Sun, Xinyu Wang, Yuanjie Si

The Study of the New Mode of the Strategic Management Based on the Construction and the Evaluation of Value-Assisted Management System...... 448 Qi Zeng, Xiang Li

Petri Net Based Web Service Interactive Behavior Compatibility Analysis...... 452 Shuai Zhang, Jianling Sun, Keting Yin, Bin Xu

Crises in Supply Chain Management from the Calculus Milk Powder Event ...... 456 Shi-Hua Li, De-Shan Tang

Research of Evaluation Model on Enterprise’s Green Degree of GrSCM ...... 460 Xiangru Meng, Jingang Zhang

An Analysis of Forecasting Model of Crude Oil Demand Based on Cointegration and Vector Error Correction Model (VEC)...... 464 Jiping Xiong, Ping Wu

Business Process Modeling Based on Norm Analysis ...... 468 Juhua Wu, Sunde Fu

Application of Activity-Based Costing in Customer Profitability Analysis ...... 473 Ju-fang Cai, Kun-yuan Yang

An Empirical Investigation on the Adoption of Online Shopping of University Students in China...... 477 Hongfeng Peng, Chunjing Wang, Jie Cai

The Division of Labor and Cooperate of SMB Based on Producer-Consumer Integrative Model ...... 481 SanShan OuYan

Mapping Rules Based Data Mining for Effective Decision Support Application...... 485 Jianhong Luo, Dezhao Chen

An Evaluation Method for Enterprise Knowledge Management Performance Based on Linguistic Variable ...... 489 Rong Chen, Peide Liu, Shukun Tang

Research on Purchasing Supply Chain Coordination Mechanism for Multiple Suppliers with Incomplete Information ...... 493 Ai-Ying Gao, Kai Liu

Study of Evaluation and Selection on Third Party Reverse Logistics Providers ...... 497 Xiangru Meng

Digestion-Based Software Formal Transformation ...... 501 Xiaojuan Cai, Yonggen Gu

Probabilistic Applied Pi Calculus and Zero Knowledge ...... 505 Han Zhu, Xiaohong Wu, Yonggen Gu

Study of Traffic Flow Prediction Model at Intersection Based on R-FNN ...... 510 Zhenguo Zhou, Kun Huang

Coordinated Policy in Multi-suppliers and One-Manufacturer System under Partially Symmetric Information...... 514 Guo Li, Shihua Ma

SESSION 1: INTELLIGENT COMPUTING

Application of Grey Relational Clustering and Data Mining in Information Extraction ...... 519 Zhiming Qu, Xiaoli Wang

CE-Based Analysis of High Assurance Data Transmission...... 523 Zhiming Qu, Xiaoli Wang

Mining Maximal Hyperclique Pattern: A Hyperclique Pattern Growth Strategy...... 527 Bo Xiao, Liang Zhang, Qianfang Xu, Jun Guo

Principal Component Analysis and Cluster Analysis in Multi-regional Logistics Planning-- Taking Zhejiang Province for Example...... 531 Zi-xia Chen, Qing-yong Meng

Evaluation of Desulfuration Projects Decision Based on Attribute Importance Degree of Rough Set and TOPSIS ...... 535 Wei Li, Yumin Shang, Chunfeng Nie

A New Quantum Clone Evolutionary Algorithm for Multi-objective Optimization ...... 539 Hongjian Qu, Dawei Zhao, Fangzhao Zhao

Solving the Rectangular Packing Problem of the Discrete Particle Swarm Algorithm...... 542 Chen Zhao, Liu Lin, Cheng Hao, Liu Xinbao

A Novel Kind of Decision of Weight of Multi-attribute Decision-Making Model Based on Bayesian Networks...... 546 Sun Xuan

Film Affective Content Recognition Based on Fuzzy Inference...... 550 Xinqi Lin, Xiangming Wen, Zhaoming Lu, Yong Sun

Mine Ore Blending Planning and Management Based on the Fuzzy Multi-objective Optimization Algorithm ...... 554 T. J. Xu, P. Yang, Z. Q. Liu

Maintenance Management System Based on Bayesian Networks...... 558 Zhiqiang Cai, Shudong Sun, Shubin Si, Bernard Yannou

The Study of Cluster Predication Method on Sales Forecast Based on Residual Error Modified GM (1, 1) ...... 562 Qingwen Sun, Xiaohui Luan

A Generalized KKM Theorem and Its Application to the Existence of Pareto Equilibria for Multi-objective Games...... 566 Haishu Lu

Combining Lexical Resources with Fuzzy Set Theory for Recognizing Textual Entailment...... 570 Jin Feng, Yiming Zhou, Trevor Martin

A Collaborative Recommender Combining Item Rating Similarity and Item Attribute Similarity ...... 574 SongJie Gong, HongWu Ye, XiaoYan Shi

SESSION 2: WEB APPLICATIONS

Design of a Web-Based Building Management System Using Ajax and Web Services ...... 577 Jianbo Bai, Hong Xiao, Tianyu Zhu, Wei Liu, Aizhou Sun

Application of Fuzzy ANP in Assessing Knowledge Management Performance ...... 581 Chun-ling Sun, Ran Bi

Strengthening Consumers Loyalty to a Retail Web Site: An Attachment Theory Perspective ...... 585 Yan Jian, Da-hai Dong

An Empirical Research of Knowledge Characteristics’ Effect on Knowledge Transfer Efficiency ...... 589 Su Hui

Research on Retailer-Driven Revenue-Sharing Contracts Model under Manufacturers Competition ...... 593 Xiaoming Zhou, Yunlong Zhu, Haifeng Guo

Analysis on the Boundary Decision of Chinese Telecom Operator--A Study Based on the Research of Transaction Cost ...... 598 Ying Peng, Xing Cao, Guiyue Song, Fucheng Ming

Web Mining in Technology Management...... 602 Chengjian Gu, Lucheng Huang

Study on Establishing Tourism Warning System Based on DSS...... 606 Jiang Hua, Zhenxing Cui

Fuzzy Evaluating Method for Channel Research in E-Supply Chain...... 610 Ye Yong, You-hua Zhang

Ontology-Oriented WSMO Application Approach ...... 614 Xiaoping Yang, Xiangbing Zhou

A New Method to Solve the Rigid Problem in Concurrent Development of Complex Product...... 618 Ming Qi, Nan Jia

Design and Implementation of WebGIS & Web Service-Based Logistic Information System...... 622 Pei Zhang, Feng Wang, Peiguang Lin

An Efficient Document Categorization Algorithm Based on LDA and SFL ...... 626 Xia Sun, Ziqiang Wang

An Architecture for Agent-Based Distributed Component Repository ...... 630 Ruzhi Xu, Dongsheng Chu, Zhikun Zhao, Kang-Kang Zhang, Peiguang Lin

Categorization and Monitoring of Internet Public Opinion Based on Latent Semantic Analysis...... 635 Yuan Wan, Hengqing Tong

Clustering Method Based on Fuzzy Multisets for Web Pages and Customer Segments ...... 639 Suozhu Wang, Chunjie Xu, Rui Wu

Incentive of Tacit Knowledge Transfer in Outsourcing ...... 643 Jing Tu, Zhonghua Yang

Organizational Change: A Case Study on Anhui Telecom Company...... 647 Yong Zhao, Yezheng Liu

Design and Research of Grid Resource Collaboration Model Based on Facilitator Role ...... 651 Wenjie Liu, Shengjun Xue, Tinghuai Ma

Cross-Fund Subsidization Behavior in Mutual Fund Families...... 655 Hai-lan Zhang, Zhi-xin Liu

Internet-Assisted Construction Project Evaluation System Based on XML Tender and the Hierarchy Fuzzy Comprehensive Evaluation Model...... 659 Lun Xie, Lili Bian, Zheng Yang, Zhiliang Wang

DEA Model for Logistics Cost Evaluation Based on Activity Analysis...... 663 Yang Touping

Health Information Management for Inducting Part-Time Engineers: Activating the Information-Oriented Projects in Healthcare Enterprise...... 667 Po-Hsun Cheng, Ying-Pei Chen, Ysan-Nan Chien, Feipei Lai

Acquiring Knowledge from Group Discussion Process Based on Graph Analysis...... 671 Long-Ting Wu, Xia Cui

The Rental-Type Application System Based on Web Service...... 675 Jian-fei Tu, Zhi-mei Fang, Fei-fan Ye

Rough Set Rules Fusion in a Multi-agent Architecture...... 679 HongXiang Gong, Guo Sen, Wang Ping, Zhao An

The Research of Web Application Framework Based on SSH ...... 683 Fang Liu, Hongxia Guo, Bo Fu

An Online User Authentication Scheme for Web-Based services...... 687 Yu Sheng, Zhu Lu

Personalized Recommendation Algorithm Research Based on Multi-agent ...... 691 Hai Zhu, Xiaoli Song, Shiju Zhang, Yan Gao, Panke Zhang

SESSION 3: INTELLIGENT SYSTEMS

The Research on Adjustment Ability of Logistics System...... 695 Xiu-qing Liu, Liang Sun

The Hydraulic Pump Performance Test System Based on LabVIEW...... 699 Bingsheng Wu, Chaozhi Cai

BSC-Based Indicators Public Projects Executive Performance Evaluation System Research ...... 703 Yi Wei, Yan Yanmei

Long-Term Outstanding Item Checking of Bank-Campus Multi-function Card System...... 707 Dong Hua

Effectiveness Evaluation on Informationalization of Aviation Equipment Maintenance Support ...... 711 Ying Wang, Laishun Zhang, Xinmin Hu

Synthesizing IPv6 and Information Retrieval Systems with Raw ...... 715 Xiao Chen

A Benefits-centric Multi-participant Trust Architecture for DRM-Enabling Digital Contents Value Chain Ecosystem...... 719 Zhiyong Zhang, Qingqi Pei, Jianfeng Ma, Lin Yang

Modeling and Capability Assessment of Maintenance System Based on Agent...... 723 Jin-chao Zhao, Huan Qi, Yong-ming Zhang

A Credit Record Driven QoS Assurance Mechanism for SOC System...... 728 Xian-Zhen Yin, Jing Jiang, Zhen-Kuan Pan, Bai-Qiang Xia

A New Method for CDR Processing in IP Multimedia Subsystem...... 733 Yuanping Zou, Bo Jia

Research on the Bidding Information Integrated System of Generation Group ...... 737 Yongquan Chen, Xiangning Xiao, Yonghua Song

The Evaluation on the Agility of Reverse Logistics System Based on BP Neural Network...... 741 Donghong Yang, Wenyan Duan, Qinghong Chang

The Design and Research of Standard Address Database System Based on WebGIS in Panyu, Guangzhou...... 745 Liyan Chen, Yuan Fang

The Research of Oilfield Flood Precaution Decision Support System ...... 748 Lun Xie, Zhiliang Wang, Lili Bian

Research on Virtual Expert System and Its Construction Based on Integration of Knowledge Ability...... 752 Guangming Hou, Jianmin Fan

The Application of ADAMS in the Mechanical System Simulation Course...... 756 Lianqing Yu, Yingying Xue, Shunqi Mei

Optimization of Networked Manufacturing System Based on Bottleneck Resources ...... 760 Jinzhao An, Liangqing Feng

ILMOP Approach for Optimal Eco-campus Energy Sources System Structure...... 764 Xuehua Zhang, Hongwei Zhang, Tegang Deng, Hongbo Liu, Qingfei Guo

Design a Balanced Scorecard-Based Model for Human Resource Measurement System...... 767 Yan Peng

Study on Quality Improvement Systems of Electronic Component in Design and Manufacture Stage...... 771 Enping Shen, Zuobing Fan

Web-Based Network Management System Revolving about Database ...... 775 Yongjun Zhang, Dingfu Jiang

SESSION 4: INFORMATION PROCESSING AND INFORMATION SECURITY

A Kind Improved Model of Information Fusion...... 779 Nantian Huang, Lin Lin

The Research and Design of the Intelligent Security Defendable Software’s Cooperative Framework ...... 783 Jin-Dong Wang, Wei-Wei Cao, Kun Wang, Heng-Wei Zhang

Games of Incomplete Information to Logistics Outsourcing ...... 787 Qingkui Cao, Xianxin Zhang

The Model Design of Educational Administration Safety--Based on Intrusion Detection Technology...... 791 Wei Wang, XiTao Liu

Study on the Risk of Small and Medium-Sized Enterprises Securitization Based on Unascertained Measure Model ...... 795 Jibin Ma, Yi Cheng

SESSION 5: INFORMATION SYSTEMS AND MANAGEMENT

Study on Pre-control Management Mechanism for Innovative Organization's Human Resources...... 799 Wanxin Gao, Qiuying Yu, Xianglin Teng

Research of Customer Satisfaction Optimal Model Based on Business CRM ...... 803 Guozheng Wang

Empirical Studies of Influential Factors on Overseas Acquisition: From Home Country perspective ...... 807 Qian Wang, Ying-chun Wang

Research on the Ecological Balance Model of the Virtual Enterprise Cluster and Its Symbiotic Mode...... 812 Dongpo Xiao, Xiaolan Guan, Zhenji Zhang

Signaling Game Analysis on Phenomena of Counterfeit Commodity...... 816 Fangyuan Lu, Bingxian Qiu

A Customer Driven Model for Integrated Supply Chain Management System...... 820 Shuwei Huang, Huiyan Liu

Study on Strategic Management of Green Marketing...... 824 Shi-Hua Li, De-Shan Tang

Research and Application of Fuzzy Multi Attribute Decision Method on Investing Enterprise ...... 828 Hualong Zhao

Study on the Dual Optimization of Service Marketing and Customer Churn Management...... 832 Wang Qiwan, Zhou Min

The Relationship between Regional Industrial Development and Financial Credit Activities--Using the Industrial Development in Shanghai as an Example...... 837 Yun Zhang, Chu-ming Wang

Research on SME Informatization Strategies for Telecom Carriers Based on Theory of Value-Chain...... 841 Wang Jun, Liu Guo-liang, Gao Ge

Study on Inventory Control in Water Resource Supply Chain Management...... 845 Xiao-yan Tao

Pricing Model of Small-Medium Enterprise Mutual Guarantee Bonds with Unexpected Defaults ...... 849 Xiao-hong Chen, Qi Zhang

The Application of the Thought of Strategic Options in Enterprise Strategic Change ...... 853 Di Zhao, Ruiwen Zhang

Empirical Research on Expectation of Leader, Horizontal Member Exchange, Intrinsic Motivation and Employee Innovation in China ...... 857 Rui Sun, Guoquan Chen

The Modeling of Farmer Behavior Analysis in Small Water Project Participatory Management...... 861 Zhang Ning, Dong Hongji

Study on Implementation of ERP System in Construction Enterprise...... 865 Fei Wang, Juwei Yan, Weijian Huang

Empirical Study on the Relationship between Reverse Investment of Chinese Enterprises in Developed Countries and Independent Innovation...... 869 Wu Xianming, Mi Jun

A Study on Synthetic Fuzzy Measurement Model of Marketing Competitiveness...... 873 Jiatao Huang, Yongqing Chen

Study on Type of Enterprise Technology Introduction Strategy Based on Duplicated Dynamic Model ...... 877 Lin-xiu Wang, Kun Li

Incentive Mechanism of Supply Chain Inventory Management Based on Information Sharing...... 881 Qi Yuan, Zhang Qiong

Research on the Real Estate Enterprises Development Strategy Facing the Housing Industrialization...... 886 Liang-feng Shen, Qi-ming Li

A Strategic Study for Quickening Brand Building of Chinese Textiles and Garment Industry ...... 890 Li Chuang

The Status and Problems of Small and Middle Textile and Garment Enterprises of Henan Province ...... 894 Li Chuang

Study on the Relationship between Economic Development and Energy Consumption in Henan Province of China ...... 898 Wang Li Ping

The Characteristics and Problems of SME Cluster of China ...... 902 Wang Li Ping

Operational Competitiveness of Chinese State-Owned Manufacturing Enterprise in Global Context...... 905 Shubin Si, Shudong Sun, Yang Liu, Josu Takala

Gender Wage Discrimination of Urban Working Women: Evidence from Guangzhou Microdata ...... 909 Min Fan, Xiaojian Yu, Xiaoyong Chen

Matching Estimates of the Effect of College Attendance on Individual Income...... 913 Min Fan, Jiaping Zhang, Qianqin Chen

Study on the Best Time Distribution Model of the Fixed Service Period Supply Chain ...... 917 Ye Zhou, Dao-ping Wang, Ming Luo

Techonological Innovation Management of Chinese Small and Medium Enterprises ...... 921 Jie Yao

Study on the Cluster Strategy of Chinese Small and Medium Textile Enterprise ...... 925 Wang Li Ping

Research of Cutting Tool Life-Cycle Information Management Platform...... 929 Jing Sheng, Yadong Fang

Success of International Enterprises: Reflections on Core Competencies and Strategic Intent...... 933 Shan-shan Zhang, Ji-yong Chen

Evaluation of the TPL Enterprises’ Core Competence ...... 937 Hui Wang, Jinyu Wei

Credit Rating Models Considering Sample Selection Biases ...... 941 Min Fan, Shaoji Yang, Jiaping Zhang

Competitive Bidding in Urban Land Auctions with Incentive Contracts...... 945 Qianqin Chen, Min Fan

On Spillover Effect of RMB Exchange Rate Volatility...... 949 Jiaping Zhang, Min Fan, Xiaojian Yu

Research of the Human Resource Management in Enterprise Based on the Innovative Incentive...... 953 Jing Yang, Yonghao Sun

Research of AHP Model on Combination between the Social Responsibility and the Economic Benefits in Corporation ...... 957 Yingchen Wang, Yonghao Sun, Xiaoxiao Geng, Xuyan Wu

The Risk Assessment with Fuzzy Reasoning ...... 961 Wang Ping, Xuemei Zhu

Verification of Workflow Specifications Considering Resource Type and Amount...... 965 Jing Xiao, Guo-qing Wu, Shu Chen

Integrating RFM Model and Cluster for Students Loan Subsidy Valuation ...... 969 Dan Zhao

A Positive Analysis of the Relationship of Informatization and the Urban Economic Growth of Beijing...... 973 Guorui Jiang, Hui Li

Study on Reverse Investment of Chinese Enterprises in Developed Economies: A Strategic Perspective...... 977 Hua Luo, Shan-shan Zhang

Strategy-Oriented Practices and Factors of Human Resource Management in Small and Median Sized Enterprise ...... 981 Zhou Yong

The Research on Information Resources Management Framework for Enterprise ...... 986 Zhiying Zhang, Zijun Zhang, Yunfeng Wang

The Work and Non-work Pressure of Female Managers...... 990 Cen Chen, Bin Li

Analyses on Innovation of Accounting System Based on Strategy of Recycle Economy...... 996 Enzhu Li

The Economic Development Evaluation of the Vice-Provincial Cities of China...... 1000 Xinyuan Tian, Lei Zhou

Housing Price Ripple Effect within Cities: A Perspective of Regional Economy Three- Sector Equilibrium Model...... 1004 LanHai Liu, HongJing Zhang

The Application of Weight Allocation Delphi in the Enterprises’ Operation Evaluation and Empirical Work ...... 1008 Xiaohui Luan, Qingwen Sun

Knowledge Resources Integrated Model of Basic Scientific Research Achievements Based on Supernetwork...... 1013 Yang Yu, Yanzhong Dang, Pengyuan Xu, Jiang Yu

The Optimal Contract Design in Modular Outsourcing of Complex Product ...... 1017 Ben-hong Peng, Qi Zong

The Application of Project Portfolio Management in the Government Investment Projects ...... 1021 Shiwang Yu, Jianping Wang, Na Guo

Motivation and Form of the Collaboration between Enterprise and Nonprofit Organization...... 1025 Xue-ying Tian, Wen-wen Sun

Empirical Analysis of Provincial Economic Development Based on the Profitability of Listed Companies...... 1029 Changhuan Feng

The Design and Research of Basic Information Platform about the Electronic Government in Guangzhou ...... 1033 Yuan Fang, Li-yan Chen

Author Index