Almost 17 million Americans have one thing in common: they are direct sellers. Many of them also live in your state. Look inside to find out A State-by-State Listing of more about the economic and social impact of direct selling. DSA Member Companies

Alabama (cont’d.) Initial Outfitters 2 Cutie Patooties Soul Purpose Lifestyle, Inc. Premier Designs, Inc. Aloette , Inc. RBC Life Arizona Compelling Creations, Inc. Saladmaster, Inc. FreeLife International Initials, Inc. Dove Chocolate Discoveries (Regal Ware, Inc.) Gold Canyon , Inc. Sozo Global, LLC International Enterprises, Inc. Orenda International, LLC Idaho Tristar Enterprises, LLC All Dazzle TriVita, Inc. Kyani Vollara, LLC Ava Gray Nutrition Company Life Shotz Zermat International, LLC Melaleuca, Inc. , Inc. Arkansas , Inc. /Vector Mary & Martha Marketing Corporation 4Life Research, LLC HTE USA Agel Enterprises, LLC John Amico Haircare Products Tealightful Inc. Bellaroma , LLC lia sophia Big Planet (Division of Nu Beautycounter The North Carolina Skin Enterprises) Become International, Inc. Paperly ACN, Inc. Jewel Kade Beijo, Inc. Signature HomeStyles AZULI SKYE LifeVantage Corporation Belcorp USA Votre Vu Dudley Beauty Corp, LLC Morinda, Inc. Cookie Lee, Inc. World Book, Inc. Nature’s Sunshine Enagic USA Inc. Products, Inc. All’asta Gano Excel USA, Inc. Neways USA, Inc. The Global Domains Simply Said, LLC International, Inc. Pharmanex (Division of Nu Thirty-One Gifts GNLD International Kansas Skin Enterprises) Herbalife Silpada Designs Oklahoma Send Out Cards JAFRA Cosmetics Stampin’ Up! Kentucky LegalShield International, Inc. Symmetry Corp. Jillian Chase Usborne Books & More Jusuru International, Inc. Synergy WorldWide LifeWave, Inc. Oregon Unicity International, Inc. Nefful U.S.A., Inc. Take Shape for Life, Inc.- New Earth USANA Health Sciences, Inc. Nikken, Inc. XANGO LLC Noevir USA, Inc. Zrii Pink Papaya, LLC H2O at Home Rodan + Fields Barefoot Books PM-International Nutrition and SeneGence International Celadon Road, Inc. Cosmetics Aerus LLC (formerly Corporation NYR Organic Sabika, Inc. Electrolux LLC) Stella & Dot PartyLite Kilambe Coffee Stemtech HealthSciences, Inc. Princess House, Inc. International The Traveling Vineyard Ava Anderson Non-Toxic Washington Rena Ware International, Inc. Team Beachbody Vantel Pearls Touchstone Crystal, Inc. WineShop At Home Wildtree SimplyFun, LLC YOR Health Michigan Univera South Dakota Colorado Clever Container Fifth Avenue Collection, Inc. Wisconsin Tomboy Tools, Inc. Demarle At Home, Inc. Hy Cite Corporation Tennessee Essential Bodywear Jockey Person To Person The + Company, LLC Rexair LLC L’Bri Pure N’ Natural Southwestern Advantage Regal Ware, Inc. Viridian Energy Minnesota Texas Ahni & Zoe Florida AdvoCare International, LP Conklin Company, Inc. Carico International Daisy Blue Naturals Jeunesse Global Celebrating Home Enzacta USA The Limu Company, LLC iWowWe.com Tastefully Simple, Inc. SwissJust Kitchen Fair (Regal Ware, Inc.) , Inc. Talk Fusion Missouri Team National jBloom Inc. Traci Lynn Fashion Jewelry Jordan Essentials Mia Mariu Vorwerk USA Co., L.P. Reliv International, Inc. NHT Global, Inc. Direct Selling: Providing Opportunity and Empowerment

What is Direct Selling? Direct Sellers are Independent Contractors In direct selling, products or services are marketed to customers by independent salespeople in a person- Committed to Sound Business Practices to-person manner away from a fixed retail location. Depending on the company, the salespeople may be called distributors, representatives, consultants or l Direct sellers are independent contractors, l Through a commitment to self-regulation and a various other titles. Products are sold primarily not employees, who decide how to manage vigorous enforcement of a membership-wide through in-home demonstrations, parties or their own time and businesses, and have been Code of Ethics, a culture of consumer protection one-to-one selling. consistently treated as such under the law. and high ethical standards has been established for the direct sales channel and has been Who is Involved in Direct Selling? l In 1983 Congress provided direct sellers with embraced by the DSA membership. Nearly 17 million people are involved in direct statutory status and recognition as selling in the U.S., and about 91 million participate non-employees in the Internal Revenue Code l Direct sellers are guests in people’s homes, worldwide. A vast majority of U.S. direct sellers are to ensure direct sellers are treated as indepen- schools and offices. They take their women. Direct sellers are independent contractors— dent contractors. responsibilities seriously and apply the highest micro-entrepreneurs whose purpose is to sell the professional and ethical standards to their products and/or services of the company they l Direct sellers are diligent about paying their business relationships. voluntarily choose to represent. Almost 90 percent taxes and the Direct Selling Association works of all direct sellers operate their businesses part time. with the Internal Revenue Service to provide direct sellers with tax-related information that Benefits of Direct Selling is unique to the direct sales channel. Individuals from all walks of life, and with a wide Affiliated Organizations variety of goals and motivations, become direct l Direct sellers primarily sell their products sellers. While some direct sellers pursue their through neighbors, friends and relatives— The Direct Selling Education businesses as a full-time career, most work less than individuals with whom they already have a is a not-for-profit public foundation 20 hours per week; they enjoy the flexibility of direct relationship and who trust them to be honest dedicated to serving the public interest by and transparent in their business transactions. advancing the direct selling industry’s support of consumer selling and the ability to earn supplemental income. rights and protection, education about the industry, ethical And the benefits go far beyond financial—many leadership and individual economic empowerment. direct sellers value the social contact and recognition www.dsef.org they gain from their direct selling efforts. The World Federation of Direct Selling Products and Services Associations is a non-governmental, voluntary Virtually every consumer product or service can be organization globally representing the direct Key Statistics selling industry as a federation of national direct purchased through direct selling. People who selling associations. www.wfdsa.org purchase through direct selling cite product quality, l Approximate number of direct sellers per l 13.8% of U.S. households have a direct seller uniqueness and money-back guarantees as the top Congressional District: 38,600 in residence. reasons for shopping through direct selling. Interested in learning more Consumers particularly enjoy the personal service l Approximate annual retail sales per l 58% of direct sellers work another job about direct selling? they receive when shopping this way. Congressional District: $75 million l More than 73% of the American public has Direct Selling Association l U.S. sales in 2013 were $32.7 billion purchased goods or services through www.dsa.org direct selling There are nearly l Estimated federal/state/local tax revenue www.directselling411.com generated by direct selling companies: www.directsellingfacts.com 17 million direct sellers in $6.6 billion the —about 12 or contact our offices at(202) 452-8866 Retail sales and congressional district data from the DSA Growth & Outlook Survey: Direct Selling in 2013. Salesforce data from the 2013 National Salesforce Survey (representing “active-engaged” sellers). Other statistics from the 2004 Socio-Economic Impact Study conducted 1667 K Street, NW, Suite 1100 million of them are women. for DSA by Ernst & Young. Washington, DC 20006