Nashville: Music City Center April 30 – May 3, 2015
OVERVIEW
The Southern Women’s Show was widely embraced by the Nashville market and received outstanding media coverage and exposure. Total ad campaign: $608,663 PR impressions: 268,762,866 Attendance: 44,000+ women DEMOGRAPHICS
The 29th annual show attracted thousands of loyal fans throughout the weekend. Mothers, daughters, girlfriends and co-workers from 25 – 65 years of age, packed the aisles enjoying all the show had to offer. FEATURES AND PROMOTIONS
Throughout the four days, exciting and educational activities were held on four different stages.
The stages featured celebrity guests, innovative cooking programs, musical entertainment, fashions shows and more – all designed to attract, captivate and entertain the target audience.
ADVERTISING EXPOSURE
A comprehensive marketing and advertising campaign promoted the show for three weeks through television, radio and print as well as social media and grassroots marketing initiatives. Show sponsors and partners’ awareness was increased through signage in high traffic retail locations and media contesting and promotions. The show was promoted in 99 Walgreens stores, 17 Chevrolet dealerships, and hundreds of retail locations. TELEVISION ADVERTISING
The Southern Women’s Show received outstanding television coverage and exposure. In addition to a two week paid schedule on three network stations and local cable programming, the show extended reach through promotions, contests and live shots from the show.
Number of Stations: 4 (5 including Cable) Number of TV Spots: 447 Total TV Campaign: $183,225 Click here for TV Spot RADIO ADVERTISING
Nine radio stations promoted the show to listeners through different formats, including adult contemporary, urban, country and pop.
Numerous spots were produced to highlight the show and ran in paid and promotional schedules across the region. Additional live spots and endorsements were run on key stations featuring sponsors and promotions.
Radio Spot Number of Stations: 9 Number of Radio Spots: 2,841 Total Campaign: $341,391 DIGITAL ADVERTISING
A digital media campaign was integrated into the marketing plan to reach busy women on- the-go plus that younger demographic (25-40 yrs) and included advertising through Facebook, WKRN and geo-targeting ads through The Tennessean
Impressions: 4,345,000
Value: $24,621
NEWSPAPER AND MAGAZINES
The Southern Women’s Show was advertised through an extensive print ad campaign with the The Tennessean as well as weekly and monthly regional publications in order to saturate the market.
Show Program Distribution: 375,000
Number of Print Ads: 26
Total Print Schedule: $64,426 PR IMPRESSIONS A dedicated Public Relations firm generated buzz with women in the market through scheduled live TV and radio interviews, print editorial in The Tennessean and local magazine and numerous online calendar listings. They delivered extensive media coverage through print, television, radio and online.
Impact: 268,762,866 Impressions SOCIAL MEDIA AND E-NEWS
A social media campaign was integrated into the marketing plan to reach busy women through Facebook updates, promotions on LivingSocial, Twitter, Instagram and the Official Show Website.
E-Newsletter Subscribers: 17,194
Facebook Fans: 10,745
Unique Pageviews: 161,270
LivingSocial Redemptions: 2,000 (Sold Out)
Instagram Followers: 798
Twitter Followers: 250
$1,869,630 Value SPONSORS Outstanding sponsors enhanced the success of the Southern Women’s Show and created exciting and interesting features and activities within the show. OUTSTANDING EXHIBITORS 3 Judys Baxter Bailey & Company Co. 63 Clothing Loft, LLC 4CPRNOW Beaches of Fort Myers & Sanibel Cobra Security Products, LLC 5 Hour Energy BeautiControl Cold Wax Company A Beauty Must Belk Collier's Folio A Kitchen Must Beloved Formals Creative Accents A.M.L. Body Drench Beppy's Bow Boutique Crown Couture AbbVie Better In Colour Cruise Planners ABODE just like home Big Brands Blowout CruiseOne Accomplish Quilting Big Yellow Bag Cumberland Garage Builders ACE Energy & Weight Loss! Bio-Oil Curvylious Shapers Ace Exterminating Co., Inc. Black Pearl Platinum Brand Cutco Cutler Ace Jewelry Bliss USA Cyncessories Advantage Talent Development Blitzy Bands by Elmer & Stitch Damsel in Defense Advocare Independent Distributor Blue Ribbon Foods Dan Talent Group AIG Financial Network Blue Sky Natural Foods Danyel' Cosmetics & Marli Skin Care Airbrush Makeup Magic Bluebird Enterprises Darla's Hip Klips Alabama Mountain Lakes Tourist Assoc. Blush Boutique Daytona Beach Area CVB Alabama Tourism Department Boho City Designer Pet Mfg. Alexander's - Tervis Tumbler Boho Mojo Designs by Donna Alimtox LLC Bows by Lisa Luann Diamond Resorts International Alina's Exclusives Box 55 Assoc. Nashville Fire Buffs Dip'n Good Dips/Willow Farms All About Me Buck Ridge Cabins and Outdoors DJ's Secrets All Around Products Capital Bee Company doTERRA Essential Oils All Natural Dips Carolina Candy Company Drops of Joy All Season Sunrooms Carter Natural Health & Revitalization Center Dunes Accessories Amazing Plant Stand Celebrate Your Sexy Durante Windows & Siding Ambassador's Formalwear by Gilda Celebrating Home Easy Living Products-Power Steam Pro American Home Design Centerstone Prevention Services Elite Cosmetics American Kidney Fund Southeast Region Champion Windows En Masse Marketing Corp.-Flameless Candle American Quilters Society Cheese Grater En Masse Marketing Corp.-Garlic Grater Armored Water Chevrolet Enchanted Princess Events ARS of Nashville Choose You! with Dr. Rae Energy Armor Athens-Limestone County Tourism Assoc. Christian Bling Essence Day Spa Bai 5 Classy Chics Essential Pockets, LLC Banded Click It Hot Essentials for Living Bath Fitter of Nashville Clinard Home Improvement Exodus Chiropractic of Franklin
OUTSTANDING EXHIBITORS Family Leisure I Am a Woman LemonHead Apparel First Community Mortgage I Love Scarves Lifestyle Marketplace Flash on Heels I Love Tops Lil' Treasures and The White Lily Float Nashville I Rhino Lions & Lemons Fashion Parlor Floor Max Direct Ideal Image Little Black Dress Wines Florence Lauderdale Tourism InfinityBelt Living to Hear Six Free Reign Farm Initials Inc. Cindy Baxter Smith LJM Accessories, Inc. French Lick Resort InnovationX/ Stick It Louisville Convention and Visitors Bureau Frontier Basement Systems Innovative Concepts Lovebug Accessories Funny Bricks Innovative Medical Solutions LuLaRoe By Erin Gems N' More Innovator Brands LUXE Heavenly Bodies Gifts From Your Heart Isagenix International Lynch Tree Service Gifts With A Cause It Works! That Crazy Wrap Thing! Madi Fly Magnets Giuseppe's 1933 j. Marie Magestic Kingdom Travel Glitz Galore-N-More JAM Sales - Bravage Makeup Eraser Goo Goo Clusters JAM Sales - Stove Top Grill Margaret Taylor, Ltd. Gorilla Garage Jamberry Nails Mary Kay Grab the Gold Jan's Clay Flowers Matchless & Reservations Nashville Grapes & Olives On Tap JazzSkinCare LLC Maurice's Greater Nashville House & Home Magazine Jennifer Bokahri Jewerly Mavin Greentea Hawaii Jeunesse Global Maximized Living Ground Up Builders, Inc. Jewelry Bee Melissa's Fancy Feet Happy Feet JF23 Pain Relief Meltdown Momma Harlequin Enterprises, Ltd. Jo Ann's Originals Memories Forever Captured Hawaiian Moon Juice Plus Memories to DVD Heaven Sent This Gift Jump Start Agency Merry Blu Boutique Heavendropt Juno Design Mind Body Institute Herron Roofing, LLC Just For Fun Miracle Method Hi-Dow Professional Series Kentucky Getaways & Vacations Miracle Whisks High Street Co. Kicker Boot Clips and Justice Leathers Miss Kitty's Bed and Bath Hiller Plumbing, Heating, Cooling & Electrical Kitchen Craft Mississippi Miracle Clay Holiday Fried Pecans Koutoure Unique Tees & More Mix 92.9 Home Care Assistance L & C Products Mix It Up Honeysuckle Acres Lalure 1324 Monat Global Hot Southern Mess Le'Keith Southern Sauces Monroe Carell Jr. Children’s Hospital at Vanderbilt HQ Insurance LeafFilter Gutter Protection Monticello Custom Homes
OUTSTANDING EXHIBITORS Mosquito Squad Physicians Mutual Insurance Company Silpada Designs MouseHunters Travel Pink Zebra with Jenn Williams Simply Sassy Tees & Apparel MoYou Nails Pinot's Palette Skin RN Aesthetics Mr. B's Air Duct Cleaning Plexus Slim Sleep Number Mr. Roof Pony-O Sleep Outfitters Mrs. Grissom Salads Power FX Smith Mountain Promotional Designs MTM Model and Talent Management Prep for Pregnancy Solemagic Music City Maid Service Prestige Products Direct: Air Purifier Soles4Souls My Pillow Profashion Inc. Southern Belle Biscuit Company mystuff Project 615 Southern Destinations Nashville Children's Theater Prudential Financial Southern Peanut Growers Nashville Guitar String Bracelets/And the Bead Goes On Pure Romance Southwest Pepper Grillers Nashville Healthnote, LLC Putnam County Convention & Visitor Bureau Soy Logic, LLC Nashville Lipo-Laser Rahab's Rope SOZO Global, LLC Nashville Psychic Center Rainsoft Spunky Monkey Nashville Tattoo & Hair Removal Real Time Pain Relief Starting Point Project Inc. Nashville Vascular and Vein Institute Reda's T-Shirts State Farm Insurance Nashville Yoga Apparel Redneck Brands LLC State of TN - Toxic Substances Program National Dance Clubs Reflections by Tanya Staylight Fitness Naturally Yours Restore Hormonal Vitality & Wellness Center Steeped Tea Nature's Best Air (Rainbow) Rock Your Hair Stella & Dot Nectar of the Vine Rodan & Fields with Kate DiStefano Straight For You Nerium International Rustic Ranch Decor & More Sugarboxer's Farms Gift Boxes Nutrisail Ryker Tools Sun Tan City Opry Mills Salon 3Sixty Inc. D/B/A S 3S Jewelry Surprise Parties Organno, LLC Savannah Children Sweet Nectar Spa Origami Owl Scentsy Independant Consultant Sweetbriar Designs Origins of Hope Scootwear Custom Posters Tammy K Almond OsteoStrong Seal Smart TN Chapter, Scleroderma Foundation PainFreePillow.com Sears Home Improvement Services TN Education Lottery Parkside Resort Shane Lee Boutique TN Electronic Library Passion for Pink Boutique Shawls by Barrett Imports TN Firefighters Burn Foundation, Inc Passion Parties SHE For Women Tennessee Foundation Services Pathway Women's Business Center SheaMoisture Tennessee Redneck Sauce Company Pepsi Shoebox Man Kit TevaJane, Timeless Earth Collections Personal Training by Tabby Bewley Show Hope That's My Pan!
OUTSTANDING EXHIBITORS
That's Perfect Tutti Boutique Webster Enterprises/Power Jam The Ashlee Witham Foundation Twila's Boutique Webster Enterprises/Steam Mop The Beef Checkoff U Koala Bag Webster Enterprises/Xhose The Bra Ladies-Essential Bodywear U.S. Space & Rocket Center Whiskey Darling Boutique The Emporium (Kitchen Korner) Ultra Balm's Skincare Products Whole Body Wellness Concept The Flooring Guru Unity Chiropractic Wickles Pickles The Golden Touch Van Loo's Traveling Boutique Wide-Eyed Designs The GripStic Vein Clinics of America Wildtree Organic The LASIK Vision Institute Visit Central Florida Willow Tree Fabrics The Memory Builders Visit Panama City Beach Wireworkscreations, Inc. The Tangled Nest Visit St. Petersburg / Clearwater WKDF The Tennessean Vitamist Spray Vitamins WKRN The Wreath Stand Waddell & Reed Financial Advisors WNFN i106 All the Hits Thirty-One Gifts Walgreens Women's Council of Realtors Tia's Shabby Chic Boutique Walnut Wood Works World Vision Tiaras And Tadpoles Water's Edge Chocolates, Inc. WQQK Tip Top Home Solutions WCJK/Jack WSM - 95.5 FM Toodles Webster Enterprise/Smart Living Ceramic Xfinity Touch of South Cookware Xtreme Teeth Whitening LLC Tre'Bellas Boutique Webster Enterprises / Doggie Bag Younique Treasure Island Webster Enterprises/A-Box Yourself Expression Tribe Talent Management & Development Webster Enterprises/Bamboo Pillow Zenagen Trinkets & Baubles In Sterling Webster Enterprises/Casada Quattro Massager Zerorez TSD Global Designs Webster Enterprises/Eurosteam Iron Zipfizz Tupperware Webster Enterprises/Microfiber Mop BE PART OF THE 2016 EVENT
Thank you for helping us bring the very best in health, beauty, home, fashion and more to the Nashville region and making the Southern Women’s Show a huge success. Plans are underway for next year’s event and response is already strong. Reserve your space today!
Stacy Abernethy Meredith Menninger Executive Show Manager Assistant Show Manager