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CONTENTS

Shopping by , spotlight on shopping for more than two months! p. 3

Shopping deals and special offers for an affordable stay in Paris p. 4

Six personalised shopping itineraries p. 5

Select Trendy Creative Bobo-Chic Ethic-Ethnic Savvy

Sessions with style coaches to revamp your look p.8

Simplify your shopping day out with www.shoppingbyparis.com p. 9

Paris Shopping Book: the top shops, cultural venues and gourmet stops p. 10

A major publicity campaign, in and abroad p. 11

Paris, the fashion and shopping capital p. 12

Paris shopping: Key figures p. 15

How do the Paris sales work? p. 17

Paris, the tax-free shopping capital p. 17

Event partners p. 20

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SHOPPING BY PARIS SPOTLIGHT ON SHOPPING FOR MORE THAN TWO MONTHS!

“Soldes by Paris”, the citywide event to For 60% of visitors, shopping is the main encourage visitors from all over the world to reason for coming to Paris. This is hardly come to Paris for the winter sales, has been surprising: Paris is Europe’s top retail spot re-named Shopping by Paris . The sixth edition with 17,000 shops – including 5,900 in the of the event will be the biggest ever: starting ready-to-wear sector alone; home to the top on 1 December 2011 when the Christmas brands and the fashion and design capital. Its illuminations are turned on, it will carry on retail offer is comparable to Milan and through the year-end festivities and London’s, although unlike its European throughout the winter sales – and beyond 1. counterparts, Paris has shops in every single district. Although Paris attracts an ever-increasing number of French and international visitors Shopping by Paris is an opportunity for visitors (28.2 million visitors in 2010), December and and Parisians alike to go on a shopping spree January are traditionally the slowest months while making the most of the French capital’s for Paris tourism, apart from the year-end vibrant cultural scene and fine dining options. holiday season peak. Shopping by Paris was The Shopping by Paris event aims to satisfy introduced six years ago under the name die-hard fashion fans as well as people who “Soldes by Paris” to spread out arrivals more simply enjoy visiting Paris time and again. For evenly across the year . more than two months, international visitors and Parisians can get discounts on hotel stays, This year, too, with the support of the City of restaurant meals, offbeat tours and classic Paris, the Paris Chamber of Commerce and Paris sightseeing trips, evenings out at some Industry’s Paris delegation and Atout France, cabarets and shopping trips accompanied by a the Paris Convention and Visitors Bureau is personal shopper! promoting all the special offers that Paris tourism professionals have lined up for the For fashion-focused visitors , there are event to make Paris the go-to city for shopping itineraries to suit six different looks: shopping, fashion and design this winter. Select, Trendy, Creative, Bobo-Chic, Ethic- Ethnic and Savvy . Visitors will find a EVENT HIGHLIGHTS handpicked selection of shops suited to their personal style on the website ∑ Christmas Shopping : Special offers in www.shoppingbyparis.com as well as every December Paris shopper’s must-have guide: the bilingual (French and English) Paris Shopping Book. ∑ Shopping by Paris : Special offers in January- February

1 Winter sales 2012, from Wednesday 11 January to Wednesday 14 February.

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SHOPPING DEALS AND SPECIAL OFFERS FOR AN AFFORDABLE STAY IN PARIS

Each year, members of the Paris Convention Culture-minded couples and families can buy and Visitors Bureau line up special offers one Paris Museum Pass and get a discount of exclusively for this shopping-related event. All 8 euros on the second pass – which offers the offers are listed on the website skip-the-line entry to more than 60 of the www.shoppingbyparis.com , dedicated to leading monuments and and shopping and created by the Paris Convention around. Bureau for three years. The style conscious should head for the Forum des Halles, where the fashion designers at the Several hotels are offering great-value stays during the event, with big discounts and Espace Créateurs will be offering 20% hospitality services. The three-star Hotel discounts on purchases as well as free and personalised style coaching sessions by the Cervantes and Hotel Magenta are offering a 60% discount and the Novotel a designers on presentation of the Paris discount of more than 40%, while the third Shopping Book. And several personal shoppers are offering their services at a discount during night is free for a two-night stay at the Best Western Le Jardin de Cluny. the event to help visitors revamp their look without spending a fortune. Some hotels are offering 5, 10 or 15% off the Last but not least, a host of special offers from best rate of the day – these might not seem Paris Convention and Visitors Bureau like major discounts, but they offer real value members specialising in unusual tours of the in these times of revenue management, and city: gourmet walks with Meeting The French, with more and more travellers booking their offbeat tours with Paris par Rues Méconnues stay online. Hotels offering this kind of deal and 1 Paris 2 Rêve, a drive in a vintage 2CV include the Timhotel establishments (5% with 4 Roues Sous Un Parapluie and Paris discount), the Best Western Aramis Saint- Authentic, backstage tours of the city’s best Germain and Pullman Paris La Défense (10% known monuments with Cultival, and dinner discount) and the Mac Mahon Champs-Elysées with Parisians with the Voulez-Vous Dîner? (15% discount). agency.

The legendary Flo brasserie chain is offering a More details in the “Special Offers from Paris 10% discount on meals and a free drink during Tourism Professionals” press kit – our the Shopping by Paris event. The Seine cruise selection of the top offers from the companies have shored up their offer for this www.shoppingbyparis.com website. year’s event with a number of extras, and the world-famous Lido cabaret is offering a 20% discount on tickets to its show.

All in all, visitors will be able to enjoy the Paris essentials, from stays to outings, at reduced rates – and who doesn’t like getting a bargain?

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SIX PERSONALISED SHOPPING ITINERARIES, AS FEATURED ON SHOPPINGBYPARIS.COM AND IN THE PARIS SHOPPING BOOK

The Bureau has come up with six personalised shopping itineraries to ensure that fashion fans get the most out of their Paris shopping trip – the edgiest and the best – whatever time of year they visit the city:

• Select • Trendy • Creative • Bobo-Chic • Ethic-Ethnic • Savvy

In search of timeless elegance? The Paris Shopping Book clues in Select shoppers on upscale brands to investigate in the heart of Saint-Germain-des-Prés. Keen on staying ahead of the trends? Creative shoppers will find emerging brands around Abbesses and Etienne-Marcel. Whatever your style, there’s an itinerary for you. All six shopping itineraries can be found in the Paris Shopping Book and on the website www.shoppingbyparis.com .

SELECT FRENCH STYLE AND SOPHISTICATION

PROFILE Shoppers who prefer established brands and like the sophisticated style of upmarket French fashion. Quality is more important than quality, and their focus is on fashions that never go out of style.

WHERE THEY SHOP: Passy, Champs-Elysées, George V-Montaigne, Madeleine, Vendôme, Saint- Germain-des-Prés.

ALONG THE ITINERARY: The top names in Parisian design: major and/or long-established French firms with proven expertise, which have built Paris and France’s reputation in the fields of haute couture, accessories, jewellery and the art of living, French style. These international brands contribute substantially to the image of Paris as a fashion and design capital.

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TRENDY KEEPING UP WITH ALL THE LATEST FASHIONS

PROFILE Shoppers who keep up with all the latest trends. They draw inspiration from the shopping and fashion sections of glossy magazines and wouldn’t dream of doing without the current must-have accessory – the ‘It’ bag, shoes or dress. Their wardrobe changes with each season’s new offerings. In short, they’re fashionistas.

WHERE THEY SHOP Champs-Élysées, Haussmann, Grands Boulevards, Saint-Honoré, Palais-Royal, Les Halles.

ALONG THE ITINERARY The big multi-brand stores to see and try the latest arrivals, boutiques that keep a watchful eye on the here and now (Zara, H&M, Uniqlo), fashion-forward brands (Zadig & Voltaire, Acne, The Kooples), concept stores that set trends (Kiliwatch) and reflect current fashions and lifestyle.

CRE ATI VE SPOTTING NEW TALENT

PROFILE Early adopters with a gift for spotting new talent and rising stars. Their wardrobes generally include items by underground designers. They put together their own style with scant regard for current fashion trends. They wear the clothes everyone will be wearing tomorrow.

WHERE THEY SHOP Tuileries, Etienne-Marcel, Charlot, Saint-Paul, Quartier latin, Charonne, Abbesses.

ALONG THE ITINERARY A selection of established names (Castelbajac, Yurkievich, Jitrois, Margiela),

multi-brand shops stocking young unknowns and hard-to-find brands (Colette, L’Eclaireur, Bubblewood, Surface to Air) and upcoming designers (Kitsuné, April 77, Kulte).

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BOBO -CHIC AS SOCIENT TRENDY BASICS

PROFILE People who care about the way they look but are not particularly interested in cutting-edge fashions. They cultivate a personal style that is a mix of timeless basics and designer pieces.

WHERE THEY SHOP Commerce, Vavin, Sèvres-Babylone, Mabillon, Saint-Eustache, Francs-Bourgeois, Valmy.

ALONG THE ITINERARY Brands that blend the classic and the modern (Paul & Joe, Bash, Maje, Vanessa

Bruno), ready-to-wear with a whiff of Parisian chic (Barbara Bui, Cotélac, Tara Jarmon), posh shops

(Sentou, Conran Shop), a few ethno-chic labels and organic cosmetics brands.

ETHIC -ETHNIC SHOPPING WITH AN ETHICAL SLANT

PROFILE Globetrotters with a conscience whose style reflects their wanderlust. They like experimenting with an ethnic mix-and-match, buy fairtrade and organic products and favour Parisian designers specialising in handmade style.

WHERE THEY SHOP Palais-Royal, Daguerre, Daumesnil, Ledru-Rollin, Saint-Paul, Belleville, Goutte d’Or, Monceau.

ALONG THE ITINERARY Sustainable, organic clothing (Ekyog, Green in the City, Kolam), ethnic-inspired fashion (Sakina M’Sa), fairtrade shops (Altermundi), boutiques selling French crafts (Aeschne, Jamin Puech) and crafts from around the world (Compagnie française d’Orient et de Chine, As’Art, CSAO).

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SAVVY IN SEARCH OF CUT -PRICE CHIC

PROFILE People willing to set off on a treasure hunt to track down bargains in any form.

WHERE THEY SHOP Abbesses, Valmy, Le Marais, Etienne-Marcel, Palais-Royal, Rue du Bac – Saint- Placide, Alésia, Porte-de-Versailles.

ALONG THE ITINERARY Shops stocking older collections from stylish, trendy brands (APC, Maje, Zadig & Voltaire, Zef, Repetto, Rykiel, Bonpoint), multi-brand discounters (L’Habilleur, La Piscine) and second-hand shops (La Marelle).

SESSIONS WITH STYLE COACHES TO REVAMP YOUR LOOK

From 9 to 15 January, the shops in the Espace Créateurs at the Forum des Halles shopping centre will be offering visitors free, personalised style coaching based on the various looks described in the Paris Shopping Book 2012 - Select, Trendy, Creative, Bobo- Chic and Ethic-Ethnic . What’s more, buyers will get 20% off their purchases on presentation of the Paris Shopping Book 2012 .

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SIMPLIFY YOUR SHOPPING DAY OUT WITH WWW.SHOPPINGBYPARIS.COM

Parisian chic at your fingertips, thanks to shoppingbyparis.com! To give you plenty of time to plan your Paris shopping spree online, the website will feature all the special offers from Paris tourism professionals as early as 20 October 2011.

Shoppingbyparis.com also features shopping itineraries, places to go and news. Available online all year round, these themed itineraries help shoppers decided the style that suits their personality – Select, Trendy, Creative, Bobo-Chic, Ethic-Ethnic or Savvy.

The “Shopping à la carte” feature gives users a listing of the French capital’s top places, organised by theme: luxury goods, accessories, fine food, kids’ Paris and cultural visits.

The site also features all the news in each district, the day’s best deals and a calendar of all the major events in Paris.

Experience the excitement of the two festive Shopping by Paris months in person – or follow the action online from the comfort of your home!

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PARIS SHOPPING BOOK :

THE TOP SHOPS, CULTURAL VENUES AND GOURMET STOPS

Slip this must-have shopping guide into your pocket: it’s bilingual, and free!

The pocket-sized, bilingual (French and English) Paris Shopping book comprises the six personalised shopping itineraries drawn up by the Paris Convention and Visitors Bureau to make it easy for visitors to find shops that suit their personal style – Bobo-Chic, Trendy, Select, Ethic-Ethnic, Creative or Savvy . Each itinerary has a list of shops, cultural venues and eateries to help you alternate between shopping, sightseeing and dining.

This annual guide with a print run of 85,000 copies will be distributed free of charge at Paris Convention and Visitors Bureau offices, not just in January but throughout the year. The 2102 version of the shopping guide will also be available to consult and download on the websites www.shoppingbyparis.com and www.parisinfo.com .

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A MAJOR PUBLICITY CAMPAIGN, IN FRANCE AND ABROAD

Publicity in France

The campaign to publicise the event among Parisians and visitors has been stepped up with the support of the City of Paris :

A JC Decaux billboard campaign will publicise the event in all Paris districts:

∑ Event info on 400 Citylight panels for three weeks, from 21 December to 12 January 2012.

∑ Event info on 350 Senior larger-format advertising panels for two weeks, from 21 December to 4 January 2012.

Electronic display panels will show information about the event in all Paris districts:

∑ 170 City of Paris electronic display panels will show text in French, English, Spanish, Italian and German for four weeks.

An article in the December 2011 issue of the City of Paris magazine À Paris , distributed to all Paris residents.

The Paris Chamber of Commerce and Industry – Paris delegation will promote the Shopping by Paris event to members of local retailer associations by linking www.shoppingbyparis.com to the CCIP-Paris retailer association portal set up in September 2011: www.commercedeparis.fr .

The websites of the Chamber of Commerce and Industry, www.ccip.fr and www.ccip75.fr , will also feature information on the event.

International publicity through Atout France

Atout France, the agency for French tourism development and a Shopping by Paris partner, will be promoting the event in France and abroad on its new website for the general public www.rendezvousenfrance.com as well as the press section of the website www.franceguide.com starting 15 November 2011. The event-related information is targeted to visitors from European countries for whom shopping is one of the main reasons for coming to Paris ( the UK, Germany, Belgium, Luxembourg, the Netherlands, , and ) as well as visitors from overseas markets such as Brazil, Russia, India, China and Japan.

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PARIS, THE FASHION AND SHOPPING CAPITAL

Paris: A dream destination

Paris is the world’s favourite tourist destination. The city has never been as popular as it is today, as Woody Allen’s most successful film at the box office, his latest offering Midnight in Paris, proves. Prestigious museums hosting top-flight exhibitions, world-famous monuments and theatres, ground- breaking events such as Paris Plages and the Nuit Blanche, and the wealth of the city’s cultural offer combining historical and modern attractions are a major draw for French and international visitors. And Paris is always on the move – innovative transport options such as the light rail, the Vélib’ bike rental scheme and now the Autolib’ car rental scheme contribute to enhancing the city’s green and environment-friendly image. And of course Paris is known for its art of living, French style. Paris is also the birthplace of haute couture – labels such as Chanel, Balmain, Courrèges, Carven, Dior, Yves Saint-Laurent, Mugler, Vuitton, Kenzo, Lanvin, Agnès B, Christian Lacroix and Jean-Paul Gaultier are indissolubly linked to Paris. It’s also a mecca for international young designers wanting to make a name for themselves. Paris has fashion in its genes. The city’s reputation as the fashion and shopping capital gets stronger year after year, not least because of its retail network. Upscale labels rub shoulders with ready-to-wear and designer boutiques nestle next to department stores in a city where entire districts are devoted to shopping, making Paris the world’s largest open-air shopping centre. “Eclectic” is the keyword when it comes to Paris shopping – with some 6,000 ready- to-wear shops, the city is a magnet for die-hard fashion fans as well as occasional shoppers.

Paris, the year-round shopping capital with something new and exciting to offer on every visit !

Department stores, established luxury brands and renowned shopping districts, each with its own distinctive style, make up the backbone of year-round shopping in Paris. But each time you come to Paris there are always new shops and brands to discover, from luxury labels to ready-to-wear. American brand Abercrombie & Fitch has opened its much-awaited flagship store on the Champs- Élysées, while cutting-edge Spanish label Desigual has opened its third outlet on and Maje has set up in the prestigious Galerie de Valois. Repetto’s ballerina shoes can now be found in too – in all, the sought-after French brand has four shops in Paris, all featuring decor similar to the original Repetto shop near the Opéra. Upmarket French jewellery brand Fred has also opened a new shop near in the Marais, and the watchmaking branch of Van Cleef & Arpels, Le Temps Poétique , has inaugurated a magnificent new boutique a short distance from its historical location in Place Vendôme. Fans of customised luggage will find a superb new Pinel & Pinel store on Rue Royale.

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New design addresses. Everyone knows Paris is the capital of fashion, but it has also become an essential destination for aficionados of beautiful objects. Silvera stocks all the top international design brands and has recently commissioned Christophe Pillet, Lacoste’s accessory and store designer, to fit out its new Faubourg Saint-Antoine showroom. The Les Sismo group, run by Antoine Fenoglio and Frédéric Lecourt, has had the brainwave of opening a micro-shop in lower Belleville, in the workshop where they make the practical – and always fun – objects they design themselves. Meanwhile, Freddy Mankosvsky has gone simple and evocative with +Bô, the latest version of the famed shop Bô, which has just opened a stone’s throw from the Centre Georges Pompidou. Last up, we’d like to flag the arrival of the new store of famous Danish brand Bodum in the Opéra district.

Great classics get a revamp. The heart of shopping in the French capital – Boulevard Haussmann and its must-visit department stores – is regularly treated to face-lifts. To celebrate the centenary of the historic dome, Galeries Lafayette have planned an extensive refurbishment programme and a new gourmet restaurant. This revamp comes barely a year after the Luxury and Creative Fashion department opened on the store’s first floor. Over in Saint-Germain-des-Prés, hip Franco-British women’s shoe designer Annabel Winship has opened her first Paris shop a short stride away from Carven, which has just inaugurated its one and only flagship store on Rue Saint-Sulpice. Another novelty in this top Paris shopping district is La Maison de Brune, where you’ll find a particularly creative collection of furniture, tableware and household linen.

Here and now pop-up shops flourishing in Paris. Pop-up shops – outlets open for a limited period only – are a way for companies to increase brand awareness and test new concepts. They occupy a variety of locations, from dedicated premises (My Pop-Up Store) to cultural centres (Centquatre). Many well-known brands have already given it a try, including Guerlain, Tommy Hilfiger, Uniqlo and Prada. Yet another illustration of the vitality and inventiveness of Paris retail!

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Shopping in listed historic buildings. Shops are part of Paris’s heritage, but a heritage that evolves with each new owner and calling. Although it’s not easy making commercial premises – which are living by definition – stand still, inscribing some Paris stores on the French capital’s historic monuments list helps preserve examples of bygone savoir-faire and adds charm to the shopping experience. Paris has protected 143 shops, hotels and restaurants dating mainly from the 19th and early 20th centuries. Here’s a selection boasting olde worlde atmospheres steeped in French gastronomic and fashion history:

∑ Dairy with a beautifully preserved 1930s facade (25, Rue Casanova, Paris 75001) ∑ “Au Rocher de Cancale”, café-restaurant with decor dating to 1846 (78, Rue Montorgueil, Paris 75002) ∑ Bakery dating to the 17th century (29, Rue de Poitou, Paris 75003) ∑ “Le Bouillon Racine”, restaurant with art nouveau decor including floral motifs on glass panels (3, Rue Racine, Paris 75006) ∑ Chocolate shop with decor dating to 1819 (30, Rue des Saints-Pères, Paris 75007) ∑ “A la mère de famille”, the oldest confectionery shop in Paris: 250 years old with a listed facade (35, Rue du Faubourg , Paris 75009) ∑ The art deco premises of corset-maker Claverie, founded in 1860 (234, Rue du Faubourg Saint-Martin, Paris 75010) ∑ “Prunier”, restaurant with a facade and flooring designed by Hector Guimard (16, Av. Victor Hugo, Paris 75016) ∑ Bakery (83, Rue de Crimée, Paris 75019).

Find all the listed shops in Paris on the website www.culture.gouv.fr

Train station and airport revolution. Paris airports and train stations are adapting to their passengers’ shopping needs. The demise of intra-European duty free in 1999 forced airport stores to innovate in order to maintain sales: dedicated travel retail ranges, limited editions and temporary offers are now the norm to encourage impulse buying. Spending in train stations is more frequent but lower, with shopping baskets averaging €4 in 2010, compared with €14.30 in air terminals. Paris stations are also undergoing changes: shops in the refurbished Gare de l’Est now cover a floor space of 5,400 sq. m., while the shopping centre, which opened in 2002, boasts 32 stores. Next March, a stone’s throw from the department stores on Boulevard Haussmann and opposite the Passage du Havre shopping centre, 10,000 sq. m. of shops over three levels are opening in the Gare Saint-Lazare: 400,000 passengers a day will generate estimated annual sales of over €100 million. The French capital’s train stations are now also home to local services such as online shopping pick- up points and hairdressers, helping them fulfil their aim of staying on the pulse of city life.

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PARIS SHOPPING: KEY FIGURES Shopping is one of the main attractions of Paris and a major boost to tourism. French brands have established a network of shops worldwide and this has contributed to raising awareness of French fashions and attracting visitors to Paris.

TOURISM AND RETAIL GO HAND IN HAND

PARIS JOBS:

∑ 160,677 jobs: Tourism accounted for 13% of all jobs in Paris in 2009 ∑ 157,868 jobs: Wholesale and retail shops accounted for 12.8% of all jobs in Paris in 2009

Together, these two trades provide for nearly 26% of jobs in Paris (Source: Pôle emploi)

SHOPPING SPEND OF LEISURE VISITORS TO PARIS

The Paris-Ile-de-France regional tourism The following tables show survey results for committee regularly surveys international leisure and business travellers who stayed in travellers departing from and arriving at Paris the French capital in 2009. train stations and airports.

Shopping expenditure as part of total spend of leisure tourists to Paris in 2009

202€ 250 € 164€ 157€ 200 € 128€ 125€ 112€ 117€ Other 150 € 111€ expenses

100 € Shopping 58 € 53 € 46 € 50 € 18 € 20 € 15 € 21 € 16 €

0 € United United Italy Spain Germany Japan Russia China States Kingdom

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Average daily spend of business visitors to Paris in 2009*

European and American business visitors to Visitors coming to Paris to attend a congress Paris responding to the airport survey have a have a higher daily average spend than other higher daily average spend than leisure business travellers. travellers, unlike Japanese, Chinese and Russian visitors.

Shopping expenditure as part of total spend of business travellers to Paris in 2009

200€ 250 €

164€ 180€ 166€ 200 € 154€ 146€ 111€ Other 150 € 99€ expenses

Shopping 100 €

50 € 54 € 33 € 35 € 16 € 18 € 17 € 15 € 19 € 0 € United United Italy Spain Germany Japan Russia China States Kingdom

*The various segments of business tourism to Paris are: trade fairs and shows, association congresses, conferences, corporate meetings and incentive trips and individual business travellers.

Congress attendees spend more on average than other categories of business travellers.

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HOW DO THE PARIS SALES WORK?

The Paris sales are regulated by law. Article D. 310-15-2 of the French Commercial Code sets out the dates for the sales in Paris and throughout France. The winter sales start at 8am on the second Wednesday in January. However, they start on the first Wednesday if the second Wednesday falls after 12 January. This is why the 2012 winter sales will start at 8am on Wednesday 11 January, and end on 14 February (i.e. five weeks of sales). The summer sales start at 8am on the last Wednesday in June, i.e. 27 June in 2012. Shopkeepers can also choose a further sales period – either two consecutive weeks or two periods lasting no longer than a week each – at any other time of year.

2012 winter sales dates:

From 8am on Wednesday 11 January to 8 am on 14 February.

PARIS, THE TAX-FREE SHOPPING CAPITAL

France offers tax refunds – total or partial VAT exemption – to allow visitors from outside the EU to obtain a 12% discount on all their purchases.

The refunds are an added attraction for visitors coming to the city to shop, and Paris and France are increasingly leading the pack in Europe for the attractiveness of their offer in this regard.

The overall turnover for tax-free purchases in France was 2 billion euros in 2009. However, this is only a percentage of the total spend of international visitors to Paris, as in order to qualify for tax refunds, visitors must be over 15, live in a country outside the European Union for more than six months a year and make purchases totalling more than €175 in the same store on the same day.

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Premier Tax Free figures Figures published by Premier Tax Free, France’s second-biggest tax refund operator with 20,000 affiliated shops, provide an overview of shopping trends for some visitor categories in Paris in 2010.

Top 10 in 2010 Average Diff 10/09 (turnover) basket (euros) RUSSIA 1221 -0.4 % CHINA 1244 -21.3 % UNITED STATES 845 -5.6 % JAPAN 745 -5.0% BRAZIL 601 10.9 % HONG KONG 1707 -7.3 % SAUDI ARABIA 1380 15.8 % MOROCCO 683 -0.2 % SOUTH KOREA 956 - LEBANON 950 -2.2 %

Premier Tax Free’s international classification shows that Russian and Chinese visitors are the biggest buyers of tax-free products in Paris, spending more than 118 million euros and 104 million euros respectively in 2010. Turnover generated by Chinese visitors was 236.6% higher than in 2009! Next come visitors from the United States (63.7 million) and Japan (63 million). Purchases by visitors from Brazil and Hong Kong grew considerably: by 92.6% and 97.6% respectively. The number of overall transactions increased for all nationalities in 2010. Russians led the pack with 96,749 transactions, ahead of Japanese and Chinese visitors. The average shopping basket was smaller, except for customers from Brazil and Saudi Arabia. Visitors from Hong Kong were the biggest spenders with a shopping basket totalling 1,707 euros on average.

Shopping: Favourite districts The Premier Tax Free figures also point to the most popular shopping districts in Paris. The department stores in the Boulevard Haussmann area top the list, with 26% of all transactions in 2010. Rue Faubourg Saint-Honoré and the eponymous district (22%) and the Champs-Elysées (20%) are second and third respectively. 11% of all purchases were made on Avenue Montaigne, and 8% in the 6th arrondissement.

Champs-Elysées Grands magasins 20 % Saint -Honoré 26 %

22 % Avenue Montaigne 11 %

6ème arrond. 8 % 18

Shopping by season Visitors from Russia, China, the US, Japan and Brazil accounted for more than 398 million euros worth of tax-free purchases in 2010, i.e. 55.1% of all purchases by the 20 top nationalities in the Premier Tax Free classification. The peak season for purchases by visitors of these five nationalities was July to October.

55 000 000 € Monthly graph of combined turnover from the tax-free shopping "Top 5" in 2010

45 000 000 €

35 000 000 €

25 000 000 € Brazil, China, Russia, Japan, United States

15 000 000 €

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EVENT ORGANISER

PARIS CONVENTION AND VISITORS BUREAU

The Paris Convention and Visitors Bureau welcomes and informs visitors and travel trade professionals to Paris and promotes Paris as a tourist destination in France and abroad. It is a platform for meetings and partnerships among its members – 2,200 Paris tourism professionals.

The Bureau is managing and coordinating the organisation of the Shopping by Paris event together with its institutional partners and Paris retailers and tourism professionals for the sixth consecutive year in 2012.

The Bureau also invites private sector partners to associate their brand with the promotion of Paris, the fashion and shopping capital. www.parisinfo.com

PARTNERS SUPPORTING THE EVENT

CITY OF PARIS

The City of Paris is supporting the “Shopping by Paris” operation for the sixth year in a row to make Paris the world's benchmark shopping destination. The French capital is the world's leading tourist destination with nearly 29 million visitors each year, and the sixth edition of the event demonstrates the City's desire to also turn Paris into the world's shopping capital. The operation is a unique opportunity for the City of Paris to highlight the wealth, quality and diversity of the Paris retail offer and further strengthen the city's international reputation as an attractive shopping destination on the occasion of the year-end festivities and the winter sales.

www.paris.fr

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PARIS CHAMBER OF COMMERCE AND INDUSTRY – PARIS DÉLÉGATION

The CCIP’s Paris delegation works on an everyday basis to support its members (62,000 stores and local shops) by helping with business transfers, the organisation of sales promotions, new technology training courses, the impact on their business of town planning changes etc. With 285 shops per 10,000 inhabitants (compared to 183 in London), Paris retail is a key development factor for the local economy and job scenario.

The CCIP’s Paris delegation, which regularly organises and/or sponsors promotional operations to highlight the French capital’s attractiveness as a destination and its retail dynamism, intends to make Paris the world’s uncontested sales and shopping hub by placing the spotlight on its cultural and retail strengths.

www.CCIP.fr

www.CCIP75.fr

² ATOUT FRANCE

Atout France, the French tourism development agency, is once again partnering the Paris Convention and Visitors Bureau for the 2011-2012 edition of Shopping by Paris. Shopping is one of the key attractions of Paris and France as a whole for visitors from European countries as well as emerging markets. Atout France is promoting Shopping by Paris abroad with an Internet-based communications plan targeted to the general public and the media.

www.franceguide.com

PREMIER TAX FREE

Tax-free shopping specialist Premier Tax Free provides international shoppers with a fast and easy way to recover sales tax (VAT). With more than 25 years’ experience in the tax-free shopping sector, Premier Tax Free works with more than 15,000 retailers in France and recovers sales tax for shoppers the world over.

www.premiertaxfree.com

Press contacts: Paris Convention and Visitors Bureau

Marie-Christine Rabot: [email protected] - +33 (0)1 49 52 53 68

Chloé Brézet: [email protected] - +33 (0)1 49 52 53 34 21 Find pictures to accompany your story: register to use the Paris Convention and Visitors Bureau’s online photo library at www.parisinfo.com