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Shopping by Paris 2012 Global Press

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Shopping by Paris 2012 Global Press 1 CONTENTS Shopping by Paris, spotlight on shopping for more than two months! p. 3 Shopping deals and special offers for an affordable stay in Paris p. 4 Six personalised shopping itineraries p. 5 Select Trendy Creative Bobo-Chic Ethic-Ethnic Savvy Sessions with style coaches to revamp your look p.8 Simplify your shopping day out with www.shoppingbyparis.com p. 9 Paris Shopping Book: the top shops, cultural venues and gourmet stops p. 10 A major publicity campaign, in France and abroad p. 11 Paris, the fashion and shopping capital p. 12 Paris shopping: Key figures p. 15 How do the Paris sales work? p. 17 Paris, the tax-free shopping capital p. 17 Event partners p. 20 2 SHOPPING BY PARIS SPOTLIGHT ON SHOPPING FOR MORE THAN TWO MONTHS! “Soldes by Paris”, the citywide event to For 60% of visitors, shopping is the main encourage visitors from all over the world to reason for coming to Paris. This is hardly come to Paris for the winter sales, has been surprising: Paris is Europe’s top retail spot re-named Shopping by Paris . The sixth edition with 17,000 shops – including 5,900 in the of the event will be the biggest ever: starting ready-to-wear sector alone; home to the top on 1 December 2011 when the Christmas brands and the fashion and design capital. Its illuminations are turned on, it will carry on retail offer is comparable to Milan and through the year-end festivities and London’s, although unlike its European throughout the winter sales – and beyond 1. counterparts, Paris has shops in every single district. Although Paris attracts an ever-increasing number of French and international visitors Shopping by Paris is an opportunity for visitors (28.2 million visitors in 2010), December and and Parisians alike to go on a shopping spree January are traditionally the slowest months while making the most of the French capital’s for Paris tourism, apart from the year-end vibrant cultural scene and fine dining options. holiday season peak. Shopping by Paris was The Shopping by Paris event aims to satisfy introduced six years ago under the name die-hard fashion fans as well as people who “Soldes by Paris” to spread out arrivals more simply enjoy visiting Paris time and again. For evenly across the year . more than two months, international visitors and Parisians can get discounts on hotel stays, This year, too, with the support of the City of restaurant meals, offbeat tours and classic Paris, the Paris Chamber of Commerce and Paris sightseeing trips, evenings out at some Industry’s Paris delegation and Atout France, cabarets and shopping trips accompanied by a the Paris Convention and Visitors Bureau is personal shopper! promoting all the special offers that Paris tourism professionals have lined up for the For fashion-focused visitors , there are event to make Paris the go-to city for shopping itineraries to suit six different looks: shopping, fashion and design this winter. Select, Trendy, Creative, Bobo-Chic, Ethic- Ethnic and Savvy . Visitors will find a EVENT HIGHLIGHTS handpicked selection of shops suited to their personal style on the website Christmas Shopping : Special offers in www.shoppingbyparis.com as well as every December Paris shopper’s must-have guide: the bilingual (French and English) Paris Shopping Book. Shopping by Paris : Special offers in January- February 1 Winter sales 2012, from Wednesday 11 January to Wednesday 14 February. 3 SHOPPING DEALS AND SPECIAL OFFERS FOR AN AFFORDABLE STAY IN PARIS Each year, members of the Paris Convention Culture-minded couples and families can buy and Visitors Bureau line up special offers one Paris Museum Pass and get a discount of exclusively for this shopping-related event. All 8 euros on the second pass – which offers the offers are listed on the website skip-the-line entry to more than 60 of the www.shoppingbyparis.com , dedicated to leading monuments and museums in Paris and shopping and created by the Paris Convention around. Bureau for three years. The style conscious should head for the Forum des Halles, where the fashion designers at the Several hotels are offering great-value stays during the event, with big discounts and Espace Créateurs will be offering 20% hospitality services. The three-star Hotel discounts on purchases as well as free and personalised style coaching sessions by the Cervantes and Hotel Magenta are offering a 60% discount and the Novotel Gare de Lyon a designers on presentation of the Paris discount of more than 40%, while the third Shopping Book. And several personal shoppers are offering their services at a discount during night is free for a two-night stay at the Best Western Le Jardin de Cluny. the event to help visitors revamp their look without spending a fortune. Some hotels are offering 5, 10 or 15% off the Last but not least, a host of special offers from best rate of the day – these might not seem Paris Convention and Visitors Bureau like major discounts, but they offer real value members specialising in unusual tours of the in these times of revenue management, and city: gourmet walks with Meeting The French, with more and more travellers booking their offbeat tours with Paris par Rues Méconnues stay online. Hotels offering this kind of deal and 1 Paris 2 Rêve, a drive in a vintage 2CV include the Timhotel establishments (5% with 4 Roues Sous Un Parapluie and Paris discount), the Best Western Aramis Saint- Authentic, backstage tours of the city’s best Germain and Pullman Paris La Défense (10% known monuments with Cultival, and dinner discount) and the Mac Mahon Champs-Elysées with Parisians with the Voulez-Vous Dîner? (15% discount). agency. The legendary Flo brasserie chain is offering a More details in the “Special Offers from Paris 10% discount on meals and a free drink during Tourism Professionals” press kit – our the Shopping by Paris event. The Seine cruise selection of the top offers from the companies have shored up their offer for this www.shoppingbyparis.com website. year’s event with a number of extras, and the world-famous Lido cabaret is offering a 20% discount on tickets to its show. All in all, visitors will be able to enjoy the Paris essentials, from stays to outings, at reduced rates – and who doesn’t like getting a bargain? 4 SIX PERSONALISED SHOPPING ITINERARIES, AS FEATURED ON SHOPPINGBYPARIS.COM AND IN THE PARIS SHOPPING BOOK The Bureau has come up with six personalised shopping itineraries to ensure that fashion fans get the most out of their Paris shopping trip – the edgiest and the best – whatever time of year they visit the city: • Select • Trendy • Creative • Bobo-Chic • Ethic-Ethnic • Savvy In search of timeless elegance? The Paris Shopping Book clues in Select shoppers on upscale brands to investigate in the heart of Saint-Germain-des-Prés. Keen on staying ahead of the trends? Creative shoppers will find emerging brands around Abbesses and Etienne-Marcel. Whatever your style, there’s an itinerary for you. All six shopping itineraries can be found in the Paris Shopping Book and on the website www.shoppingbyparis.com . SELECT FRENCH STYLE AND SOPHISTICATION PROFILE Shoppers who prefer established brands and like the sophisticated style of upmarket French fashion. Quality is more important than quality, and their focus is on fashions that never go out of style. WHERE THEY SHOP: Passy, Champs-Elysées, George V-Montaigne, Madeleine, Vendôme, Saint- Germain-des-Prés. ALONG THE ITINERARY: The top names in Parisian design: major and/or long-established French firms with proven expertise, which have built Paris and France’s reputation in the fields of haute couture, accessories, jewellery and the art of living, French style. These international brands contribute substantially to the image of Paris as a fashion and design capital. 5 TRENDY KEEPING UP WITH ALL THE LATEST FASHIONS PROFILE Shoppers who keep up with all the latest trends. They draw inspiration from the shopping and fashion sections of glossy magazines and wouldn’t dream of doing without the current must-have accessory – the ‘It’ bag, shoes or dress. Their wardrobe changes with each season’s new offerings. In short, they’re fashionistas. WHERE THEY SHOP Champs-Élysées, Haussmann, Grands Boulevards, Saint-Honoré, Palais-Royal, Les Halles. ALONG THE ITINERARY The big multi-brand stores to see and try the latest arrivals, boutiques that keep a watchful eye on the here and now (Zara, H&M, Uniqlo), fashion-forward brands (Zadig & Voltaire, Acne, The Kooples), concept stores that set trends (Kiliwatch) and reflect current fashions and lifestyle. CRE ATI VE SPOTTING NEW TALENT PROFILE Early adopters with a gift for spotting new talent and rising stars. Their wardrobes generally include items by underground designers. They put together their own style with scant regard for current fashion trends. They wear the clothes everyone will be wearing tomorrow. WHERE THEY SHOP Tuileries, Etienne-Marcel, Charlot, Saint-Paul, Quartier latin, Charonne, Abbesses. ALONG THE ITINERARY A selection of established names (Castelbajac, Yurkievich, Jitrois, Margiela), multi-brand shops stocking young unknowns and hard-to-find brands (Colette, L’Eclaireur, Bubblewood, Surface to Air) and upcoming designers (Kitsuné, April 77, Kulte). 6 BOBO -CHIC AS SOCIENT TRENDY BASICS PROFILE People who care about the way they look but are not particularly interested in cutting-edge fashions. They cultivate a personal style that is a mix of timeless basics and designer pieces. WHERE THEY SHOP Commerce, Vavin, Sèvres-Babylone, Mabillon, Saint-Eustache, Francs-Bourgeois, Valmy. ALONG THE ITINERARY Brands that blend the classic and the modern (Paul & Joe, Bash, Maje, Vanessa Bruno), ready-to-wear with a whiff of Parisian chic (Barbara Bui, Cotélac, Tara Jarmon), posh shops (Sentou, Conran Shop), a few ethno-chic labels and organic cosmetics brands.
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