aaaJanuary2009 1/15/09 1:42 PM Page 1

THE BUSINESS JOURNAL OF FILM, BROADCASTING, BROADBAND, PRODUCTION, DISTRIBUTION JANUARY 2009 VOL. 29 NO. 1 $9.75

In This Issue: NATPE’s Pulse TLN’s 25th Year Latin TV Directory Brazilian TV Drama ® www.videoage.org

Ups And Downs as Recorded NATPE Buyers Buoyant Through The Years by VideoAge ‘Bout Biz, But Bearish

BY ERIN SOMERS TV outlets the world over have cut local BY DOM SERAFINI or the past few weeks, productions. With this fear in mind, he world over has witnessed an America that, in 2001 began the first of distribution companies that VideoAge spoke to a host of international George W. Bush’s two presidential terms with the tragic destruction of will be exhibiting at NATPE Acquisitions execs who will grace the parts of Wall Street, and ended in 2008 with a dramatic Wall Street crisis. have been holding their breath convention floor of the Mandalay Bay In both cases the entire planet paid the consequences in human lives and in anticipation of how the suffering. And in both cases the television industry was catapulted into the worldwide financial (Continued on Page 8) driver’s seat by the public’s need to be informed of the unfolding events, crisis will affect as well as to have its worries business at the Las Vegas relieved through entertainment. F Africa Prepares For Television. T market. For the past three It is a truism that in times of crisis, the months, many international DISCOP Prepares For Africa television sector around the world prospers. content providers have BY DAVID SHORT It’s not something new — the ancient faced dried-up acquisitions Romans used to demand panem et circensens, budgets, and now they’re or “just bread and entertainment,” from anxiously awaiting NATPE, very well financed European businessman their leaders. the first market of the year, recently landed in an African country with a In modern times, The New York Times to confront the new mission to launch a TV station featuring highly stated it best. It recently wrote: “Historically, paradigm. Especially A innovative content. His first stop was not a the movie factories haven’t been afraid of stressful to sellers is the bank where he could seek money or a management tough economic times. In fact, they have In 1981-82 one million Argentinean pesos prospect that buyers’ consultancy where he could ask for advice. Instead, it bought one bottle of soda budgets will be slashed after (Continued on Page 38) (Continued on Page 42)

Net Neutrality: MPAA vs. IFTA

ast November’s American Film Market (AFM) was abuzz with the news that freshly-minted President- L elect Barrack Obama had come out in favor of net neutrality (i.e. unregulated Internet) in the U.S. Jean Prewitt, CEO of the Independent Film and TV Alliance (IFTA), which organizes the AFM, capitalized on Obama’s position on Internet neutrality in her opening day remarks, noting that her organization viewed it as favorable. Conversely, earlier in the year, U.S. studio lobbying arm, the Washington D.C.-based Motion Picture Association of America (MPAA), had come down against net neutrality. MPAA CEO Dan Glickman announced his organization’s perspective in a speech last year when he said, “We are opposing so-called ‘net neutrality’ government action. And, in the process, we are standing up for our customers, for our economy and for the ability of content producers to continue

(Continued on Page 44)

Incluida Sección en Español VISIT US AT THEhotel, Suite 60903 January Cover Ads.indd 2 1/13/09 1:29:58 PM aaaJanuary2009 1/13/09 1:41 PM Page 2

ONTENTSVVIIDDEEOO AAGGEE •• NNo.o.11 •• JJaannuuaarryy 22000099

Cover stories: 16. Singapore as a huge shopping center was inspiring to Ups and downs as recorded through the years by Asia TV Forum’s market participants VideoAge. The crisis that unfolds is always the most difficult, but history says otherwise 20. No more tears. Nowadays Brazilian television brings fear to viewers and dollars to producers Buying is an inevitable activity at NATPE, but it’s Cimportant to know the four Qs: quantity, quality, how quick it is needed and the kind of quid pro quo

Africa prepares for television. DISCOP prepares for Africa. Are international producers and distributors prepared for any of it?

Net Neutrality is not a neutral subject, especially when so much is at stake

2. World: Remembering VideoAge’s Janet Fine, Canada, France, India, U.K. Plus: Famous Quotes

22. Salute to TLN’s 25th anniversary. Canada’s first tri- lingual TV network uses dollars as the common denominator

6. Book Review: Hugh 26. Latin America TV Distribution directory. If it’s at Hefner as the bunnyman. NATPE, it’s in there! T&A are his T&E

29. Sección en Español: La investigación y desarrollo en television se llama “Piloto” Ex ejecutivos encuentran verdadero trabajo como consultores 10. NATPE confronts a shaky economy, suite vs. floor La TV Americana va más allá de sus fronteras exhibition, Latins’ demands and a tough future 36. Israeli television: When the pond is too small for fish that want to grow

46. Conferences & Events News. It’s more than just dates 14. Predictions for 2009 are easy when going negative. So expect chaos under 48. My2¢. Check it out. This time the editor could be stress for content providers making sense. It’s about making movies work for television aaaJanuary2009 1/19/09 9:45 AM Page 2

networks have already begun to see their up to C$93 million a year for the profit margins shrink. broadcast TV sector at large. CTV is privately owned and CanWest is publicly traded. CanWest officials have gone on record as saying that they are not yet looking at layoffs, but noted France’s Public that Canada’s big TV nets are going to have to rethink their business models. TV Ads Cut In making their ill-fated proposal, the networks had argued that they shouldn’t rance’s National Assembly has Led by CTV and CanWest’s Global be forced to give their signals for free to approved a plan to remove Canada’s Nets Not Television, the broadcast networks had distributors, who then offer them as part advertising from public television. Coined By Cable proposed charging cable and satellite of their subscriber packages and make F The initiative, spearheaded by carriers for their TV signals, a move millions in the process. CRTC President Nicolas Sarkozy, was enacted valued at C$300 million to the representatives said that the networks on all four of the nation’s public anada’s biggest broadcast TV broadcasters. CRTC’s decision to dismiss simply didn’t make a convincing enough channels early this year. Additionally, the networks may be forced to reexamine the request now leaves the networks with argument that they really needed the new plan will allow Sarkozy to select the the way they do business after federal some tough decisions to make during money. chief of the French public broadcasting company, France Télévisions. C regulators at the Canadian Radio- rough economic times. Despite CRTC’s dismissal of the offer, television and Telecommunications The fees would have been worth the regulator did make one concession to According to Sarkozy, the goal of the Commission (CRTC) rejected a proposal approximately C$75 million in annual the networks, allowing them to negotiate plan is to restore quality programming to that would allow the networks to collect revenue for Global TV, a large amount, with cable carriers to charge for carrying public networks whose content has millions in new fees. especially considering that many “distant signals.” That could be worth suffered due to competition for ads with the private sector. However, opponents of the initiative have said that it will invite abuses from the president, particularly when it comes time to campaign for his 2012 reelection. On January 5, networks gradually began to remove advertising, starting with primetime and overnight programming. To make up for the funding lost by eliminating ad revenue, two new taxes — a 0.9 percent tax on the revenue of Internet service and telephone providers, and an added 1.5 percent tax on the ad revenues of private TV channels — will be imposed. Although Sarkozy is meeting with widespread criticism from politicians and members of the media, there is a long historical precedent of presidents reorganizing the structure of France’s public TV system.

Remembering Janet Fine

t’s been a year since the untimely passing of longtime VideoAge contributor Janet Fine. To I commemorate this tragic milestone, we take a look back at the life and times of the versatile writer, sister and aunt. An expert in TV, film and media in the Middle East and India, Fine was the former Hollywood Reporter Indian bureau chief and contributing editor for Egypt’s Transnational Broadcast Studies, as well as a Dubai-based correspondent for Millionaire Magazine. In addition, Fine covered the Middle East region for Variety and served as editor of the Cairo-based Starwood International Group Sheraton Hotel Magazine Sojourn. A prolific writer, Fine also penned five books with her own Mumbai, India-based publishing company. And of course, she made invaluable contributions to VideoAge as our own Middle Eastern correspondent for many years. But she wasn’t all about work. Fine was also an accomplished classical Indian dancer, a patron of the arts, and an all

(Continued on Page 4)

J ANUARY 2009 January Ads.indd 3 1/19/09 10:38:30 AM aaaJanuary2009 1/13/09 1:11 PM Page 4

government disapproval over images of Mumbai Attacks the famous Taj Hotel engulfed in flames Tie Up Media as well as footage of the dead, which were replayed over and over and eventually rebroadcast internationally. overage of a hostage situation in Mumbai by local news outlets has In response to this government outcry, prompted new media regulations in the country’s leading broadcasters have India. Last November, armed banded together to enact a set of self- (Continued from Page 2) C terrorists attacked the nation’s financial regulatory guidelines. The new rules capital, killing more than 125 people include a pledge not to report hostage around good person who was described and taking hostages at two luxury hotels situations or conduct interviews with by her sister Carla as one who and the Chabad House (a Jewish victims or attackers while an event is “supported people whose lives were outreach center). Over the course of the taking place. They have also promised to defined by poverty” and “fed stray dogs three-day occupation, TV reporters exercise caution when airing footage of and cats in every city she visited.” swarmed the site, interviewing hostages dead or wounded. The new regulations by phone and even speaking to some of have been described by media When she wasn’t traveling from India the gunmen. professionals as an attempt to pre-empt to Egypt covering media news there and government censorship on the news. in the many countries in between, she In the aftermath of the crisis, members of the media were strongly criticized by would head back to her New York City the government, who said their few people were even aware of. She is base or travel to Florida to visit relatives. aggressive tactics hampered national Fine died in Bombay in November survived by her sisters, Carla, Ellen and security and endangered lives. Behavioral Ads 2007 following a long illness that only a Jill; and her nephews Ben and Jono. Additionally, news stations drew Debated in U.K.

nternet advertising, and behavioral targeting in particular, has been a topic of recent dispute in the U.K. I Last month, David Heath, member of Parliament and leader of the Liberal Democrats’ Commission on Privacy, led a debate in the House of Commons about whether or not online advertising compromises privacy. In addition to the MPs, representatives from behavioral targeting companies and execs from Internet advertising heavyweights, including Yahoo and Google, took part in the discussion. In the end, the group voted that Web ads do not compromise consumer privacy. Also in December, research institute New Media Knowledge convened a similar assembly of behavioral analysts and advertising researchers to debate the same issue. Titled “The Fire and The Fury,” the panel was made up of reps from Phorm and Specific Media, firms that specialize in advertising targeting, as well as a research fellow and privacy advocate from the Oxford Internet Institute. Throughout the event, Phorm Commercial director Nick Barnett was bombarded with questions regarding legal and ethical aspects of his company’s technology, which targets Web users based on what sites they go to. Though Barnett maintained that the company’s technology is perfectly legal, Ian Brown of the Oxford Internet Institute argued the illegality of the personal information of consumers being passed on to Internet service providers without their consent. Thus far no official legislation has been passed on the issue.

Famous Quotes

“How did we get here?”

–U.S. President George W. Bush showing his aloofness at a Sept. 18, 2008 emergency meeting on the imminent economic meltdown as reported in The New York Times, Dec. 21, 2008.

J ANUARY 2009 LEAVE THE OFFICE BEHIND AND MEET BUYERS AT L.A. SCREENINGS.

InterContinental Los Angeles Century City is a true taste of Hollywood style. Our convenient address on Avenue of the Stars is within walking distance of 20th Century Fox Studios, MGM Tower, and minutes away from Rodeo Drive. Feel like a star yourself as you experience the luxury of InterContinental.

Do you live an InterContinental life?

2151 Avenue of the Stars Los Angeles, CA 90067 For more information, call 310-284-6500

January Ads.indd 5 1/13/09 5:33:51 PM aaaJanuary2009 1/13/09 10:52 AM Page 6

’60s brought Playboy Penthouse, a TV series produced and hosted by Hef that took place at a weekly staged cocktail Book Review party on a set designed to look like a chic bachelor pad. Made up of hip musical acts and interviews with figures from the art world, the show’s purpose was to distinguish the Playboy brand from pornography, and associate it more with culture and “the good life.” Playboy Penthouse was just one example The Man Behind the Bunnies: of the effort Hefner and his team made to establish a brand. Over the years, Hefner himself became a marketing tool. Though Dissecting Hugh Hefner Hefner had always been something of an “average Joe,” he devoted himself to becoming the poster boy for the Playboy lifestyle. Divorcing his wife in 1959, he o get a glimpse into the puts it, “at loose ends.” He longed to be at began to date women in droves, cultivated luxurious life of media mogul the center of a fast-paced and exciting his signature pajamas and smoking jacket and notorious womanizer scene, but he was hindered by his natural look and started throwing lavish parties at Hugh Hefner, one only has to shyness and the mid-century emphasis on the brand-new Playboy Mansion. As the turn on E!, the cable family values, which he found stifling. personification of his magazine, he gave entertainment channel. Here, After a few failed attempts to make a readers something to aspire to, which amidst the grottos of the splash in publishing, Hefner decided to proved to be a brilliant marketing tool. TPlayboy Mansion, he can be seen start his own magazine that would cater In 1988, Hefner stepped down as CEO doddering around benignly with his three to the fantasies he had for his own life. of Playboy Enterprises, Inc. Christie young live-in girlfriends for a reality show He described the initial concept for Hefner, his daughter (of four total called The Girls Next Door. As far as reality Playboy thus, in a letter to a potential children) from his first marriage, took the programming is concerned, the show is investor: “I’d like to produce an helm. Though Watts spends little time fairly innocent: octogenarian Hef is shown entertainment magazine for the city- describing Christie’s tenure as Playboy’s attending classic movie nights with the bred guy — breezy, sophisticated. The head honcho, he does note that she has girls, having tame holiday celebrations and girly features would guarantee the initial proven to have a head for business and is heading to bed early. sale — but the magazine would have responsible for the revival of the Playboy The effect is a far cry from the Hefner of quality too.” Remarkably, after a labor- brand in recent years. While one of the a few decades ago, who had a reputation intensive few months of work funded by book’s small failings is that it neglects to for being a hard-partying swinger. Yet it is the meager contributions of friends, address the specifics of Playboy also to Hefner’s credit that the show, which Hefner was able to do just that. Enterprise’s international business portrays a polygamous living situation as The Playboy success story is an dealings (especially an $80 million normal, healthy, and enjoyable for all incredible one. The magazine took off investment in Playboy TV by Venezuela’s involved, is even on the air. Were it not for almost maniacal work ethic, helped to immediately and orders from distributors Cisneros Group in 2000), Watts does Hefner’s 50-plus years of working to make Hugh Hefner a household name doubled and tripled from one month to mention that Christie has succeeded in change perceptions of sex in the media, no and usher in the era of Playboy. the next. Though the editorial content was spreading the Playboy gospel to far-flung such openly sexual programming would One of the book’s greatest strengths is good, it was the scantily clad cover girls corners of the globe. ever grace the airwaves. its access to the still-living Hefner. With and centerfolds that moved magazines. Operations at Playboy Inc. under In a new biography, Mr. Playboy: Hef’s approval and cooperation, Watts Watts points out that while much of Christie’s watch have no doubt lost some Hugh Hefner and the American Dream was able to get a wealth of first-hand Playboy’s success can be attributed to of the pizzazz of the early years, when Hef (2008, John Wiley & Sons, 529 pages, commentary in addition to the many Hefner and his team’s round-the-clock and his bachelor employees worked hard U.S.$29.95), author Steven Watts takes interviews he has given over the course of work and dedication to content and and played harder, but she and her father an in-depth look at the man behind his life. promotion, the magazine’s timing also had are in accordance on most business Playboy magazine and numerous other Hefner was born in Chicago in 1926 much to do with making it a hit. Writes decisions. Plus, the antics that took place Playboy Media endeavors that helped to into what he describes as a “repressed Watts, “The magazine offered an exciting at the Playboy office in the early days reshape the world’s perception of sex. Midwestern Methodist home.” In vision of the good life for a society that, would hardly fly in today’s PC world. Though the topic would seem to lend interviews throughout his adult life, without totally being aware of the fact, was Relieved of his CEO duties, Hef was itself to a light, frivolous approach, Watts, Hefner has pointed to his rigid yearning to lead it. Playboy began bringing free to become a full-time man of leisure. a professor of the cultural history of the “Puritanical upbringing” as one of the a submerged collective social fantasy to the With an ample (but undisclosed) U.S., takes on Hef’s life story with a sense major factors contributing to his later surface.” monthly allowance from the company, of gravitas befitting George Washington, rebellion through the salacious pages of A large part of this fantasy was a more Hef could now soak up the good life on a and succeeds in painting a picture of a Playboy. However, as Watts points out, liberal approach to sexuality. Hefner’s full-time basis. greatly ambitious, deeply flawed man Hefner’s insistence that his parents were pin-up girls (dubbed “playmates,” and However, Watts stresses throughout the who could easily be termed a marketing unyieldingly moral and cold may in fact later “bunnies” to complement the mag’s book that Hef’s commitment to the genius. be a myth he created to explain his rabbit logo) hit newsstands on the verge swinging lifestyle often took a toll on his fascination with sex. Throughout his half-century-long (and of the sexual revolution and the “free personal life. With two ex-wives, children still counting) career, Hefner has taken on Indeed, much of Hefner’s persona is a love” movement. While images of who grew up virtually fatherless and a just about every media job title possible at self-styled marketing device designed to sexuality were, up to this point, regarded years-long pharmaceutical speed addiction one time or another, including writer, help move magazines. The Hefner with shame and guilt, Playboy presented under his belt, Hef’s personal life has not editor, publisher, television producer, and America knows is a suave ladies man, so sex as something normal and healthy. always been happy. Nevertheless, Hefner on two separate occasions, TV personality. devoted to leisure and “the good life” that Additionally, a large part of the Playboy seems to have achieved his fantasy, as The first question that comes to mind he spends the entire day in his pajamas ethos was devoted to consumerism and proven by The Girls Next Door. He began (after what is it like to live with three and iconic smoking jacket. However the the joys of buying. This coincided with taping the show in 2005 at age 79, easily women at once?) is how did an ordinary real Hefner, the dissatisfied family man America’s newfound wealth and leisure making him the oldest bachelor on guy from the Midwest with no formal who founded Playboy in the 1950s from time in the wake of World War II. television. Now at 82, recent entertainment business training achieve such wild his tiny living room, is far different. With a successful publishing operation industry rumors have hinted that he has success? Playboy was born out of Hefner’s general in place, Hefner turned his attention to dumped his harem for a set of 19 year-old Watts has an answer: timing, discontent with his life. After a brief stint other projects. He began selling branded twins. No matter what can be said about marketing and naked women. These in the military during World War II (he merchandise as early as the mid-’50s, an Hefner as a businessman or womanizer three factors, combined with Hef’s never saw battle), Hefner was, as Watts enterprise that is still going strong. The one thing is for sure: he’s still got it. ES

6 VIDEO • AGE J ANUARY 2009 January Ads.indd 7 1/13/09 2:03:12 PM aaaJanuary2009 1/13/09 10:55 AM Page 8

main distributors to see their new Abraham said he will be on the lookout productions for the year and determining for a wide variety of content. “We’re the what will fit with our programming largest supplier of HD music concerts in needs,” he said. And though the Canada,” he said, “So we’re always in the NATPE Buyers company’s buyers plan on exercising market for those.” He also noted that extreme caution with new purchases, Breakthrough will be trying to get as Sandoval stressed that they are always much bang for its buck as possible this looking for animation, tween live-action year, making purchases that will give it (Continued from Cover) programming, films and primetime series. the most mileage. Where general trends Zane Bair, U.S. manager of Sydney, are concerned, Abraham predicted that Australia-based Seven Network, said that HD programming will be “a big drawing his company is facing its own financial card” on the convention floor this year. difficulties Down Under. “The Australian Jose Antonio Espinal, vp of dollar has dropped considerably against Entertainment for Venezuela and Miami- the U.S. dollar in recent months,” he based Venevision International, was said. “Plus,” he added, “Advertising likewise optimistic about the market in revenue is depressed as it is in the U.S., spite of the financial crisis. “We just have which is certainly a concern that affects to be more sensible regarding the the company.” economic environment,” he said, adding, Susan Bender of Bender Media Services Although Bair and his Acquisitions team “As they say, the show must go on.” don’t have major buying expectations for Content-wise, Venevision’s Acquisitions NATPE, as they usually make deals with arm will be “scouting for products for our The only trend I studios outside of the market setting, they film and mobile distribution operations will be on the hunt for “that new special Greg Phillips, president of and even content that we can incorporate predict is Fireworks International gem of a show” which could become an hit into our catalogue of TV products that we on Australian TV. For Seven Network, that distribute in Spanish-speaking markets. and the suites at THEhotel to find out “gem” will probably be a format, reality The company will be perusing the floor programmers being the repercussions of the economic show or comedy series, which Bair for movies and children’s programming in meltdown, if and how their buying plans described as “major factors of interest.” In particular, but as Espinal pointed out, they as selective as ever for the convention have changed, and general, he noted that he expected reality are “always open to examining what type of content they think will programming to be a hot commodity commercially viable product” of any kind. prove the most resilient. again this year. Additionally, Bair and as determined confessed that he would be browsing The economic squeeze has not yet had True to the saying, “When the U.S. distributor stands for inspiration, to dire effects in the U.K., where the pound catches a cold, the rest of the world gets stimulate new ideas and to see what is out remains strong (if slightly less strong as ever to bring the pneumonia,” Canada has been hit hard by there. than usual). Greg Phillips, president of an economic crunch and recession. London-based Fireworks International, best to their Telelatino (TLN), a Toronto-based In addition to those attending NATPE remarked that his team will be “looking broadcaster that caters to Canada’s in a purely buying capacity, the market for new shows vigorously” in Vegas. Spanish, Italian and English-speaking also features a host of companies that Fireworks buyers will have their eyes schedules. populations (see related story on page 22), purchase content to fill their distribution peeled for both scripted and unscripted pipes, who will be at the market acquiring plans to weather the storm by continuing programming, with a special emphasis regional rights (mainly for Latin –Greg Phillips, Fireworks to appeal to its niche audience. “Everyone on nonfiction, which is a growing area of America) and/or international rights. has been affected by the U.S. financial focus for the firm. crisis to some extent,” said president Aldo New York-based Bender Media Despite the fact that the company has and as determined as ever to bring the Di Felice. “Broadcasters in Canada have Services is one such company and so far been relatively unscathed by the best to their schedules,” he said. not been immune.” principal Susan Bender said that she has poor state of the global economy, been doubly affected by the financial For their part, NATPE organizers have As for his plan of attack, Di Felice said Phillips stressed that Fireworks would situation especially because her firm both put together several panels that will he will “continue to be as prudent as not be buying recklessly. “So far our acquires and distributes programming. address strategies to help buyers better always and look for programming that budget plans have not been affected by She noted that reduced budgets will administer their budgets in hard times. will help our business.” This will include the crisis,” he said, “But we’ll be keeping talking to U.S. studios as well as Latino make for a more frugal atmosphere on One such panel, to be held on the things tight and focused as usual.” broadcasters, and depending on the floor and in the suites this year. market’s January 27 opening day, is a attendance, producers of original Italian “Buyers will have to be much more When it came to predicting trends, lunchtime roundtable entitled “How programming. “There are a lot of selective,” she said. Fortunately, Bender Phillips said he didn’t foresee any specific Broadcasters Thrive in This Economic different genres we’re looking for,” said and company have been doing brisk type of programming selling better than Climate,” which will feature top TV Di Felice, “Soccer, telenovelas and business buying and selling Guinness others. “The only trend I predict is professionals presenting tactics for buying, movies are some of the big ones.” World Records-themed programming, as programmers being as selective as ever syndication, new media and alternate Mexican buyers are in an even stickier well as Candid Camera-type shows, so revenue streams that will keep situation than those from Canada, she expects to have a very productive programmers out of the poor house. NATPE, the recession notwithstanding. according to Carlos Sandoval, an “However, the buyers VideoAge talked to Acquisitions exec for Televisa. Sandoval Nat Abraham, head of Acquisitions and scoffed at the idea of taking even an hour and his team have had to rethink their Sales for Toronto-based Breakthrough away from the wheeling and dealing of the entire buying strategy for 2009 because Entertainment, explained that his convention floor to attend such panels. of the recent devaluation of the Mexican company is doing a number of things to peso. “We are still analyzing our budget cope with the hard times. “We’re looking Despite a slew of economic obstacles, for the year due to the negative effects of to realign our budgets to maximize the the future looks promising, at least for the the exchange rate. The peso devaluated impact of expenditures,” he explained. Latin American region. According to more than 25 percent from 2007, which For Abraham and his team, this means London-based Zenith Optimedia’s will definitely affect our purchasing also picking and choosing what markets forecast, in 2009, total advertising decisions.” Thus, Sandoval said that he to attend in 2009. “These programming expenditures in Latin America will would be using NATPE primarily to markets are becoming way too frequent to increase by 14.9 percent compared to “focus on talking with our partners attend every one,” he said, “We are 2008, and by 18.8 percent in 2010. In about the economic crisis and the becoming a little more choosy in the given general, stated the research group, problems generated by it.” economy about which markets make “advertisers will return to the familiarity But despite the grim financial climate, sense.” and brand-building power of television, Televisa will still have its feelers out for Luckily for NATPE exhibitors, the Las Jose Antonio Espinal, vp of Entertainment, giving it a record market share of 38.5 new content. “We’ll be meeting with our Vegas convention is still a must-attend. Venevision International percent in 2010 and 2011.”

8 VIDEO • AGE J ANUARY 2009 January Ads.indd 9 1/13/09 2:24:17 PM aaaJanuary2009 1/13/09 10:55 AM Page 10

NATPE Preview

Shaky Economy, Floor Plans, Latins, Drive TV Market

he new year brings with it the clients are the same, it will be easier to reach us.” Teubal, who said that he and his Telefe’s Michelle Wasserman very first television market of colleagues have already scheduled more 2009: the Las Vegas-based will be in higher demand.” appointments for the upcoming NATPE NATPE. Like last year’s event, than he had for last year’s conference, also Jene Elzie, vice president of International which took place smack dab noted that the sad state of the economy Sales and Strategic Planning for Comcast in the middle of the WGA will definitely affect the business done in International Media Group, who will once writers’ strike in Hollywood, Vegas. “In this period of recession, TV again be holding court in a suite due to its this year’s NATPE comes in the midst of a T channels have lower advertising budgets more “intimate” feel, said that she plans on Wall Street-induced worldwide economic and therefore, lower budgets for doing much business with the Latins. “A slowdown. Being the first market on the production. For this reason, we’re focusing majority of our [NATPE] clients are from calendar year could prove advantageous to on formats that request low budgets — Latin America, so we tailor our stuff to the NATPE since buyers’ budgets were mostly though we have alternatives for all Latin American market.” And, she added, dried up after last October’s MIPCOM. budgets.” Like many NATPE attendees, despite the proliferation of many a TV Now, the industry knows the full extent of Mediaset plans to focus on a number of market throughout the year, she thinks that cuts in their 2009 acquisition budgets, but Latin territories, including Argentina, NATPE is as important as ever. “There are is also ready to be first in line for new sales. Brazil, Venezuela, Uruguay, Peru, and in fact many markets popping up,” noted In addition to the recession, the NATPE Chile, but will also be seeking out U.S. Elzie. “But many of them are more tailored organization is dealing with the imminent and Canadian partners. — SPORTEL focuses on sports, DISCOP RCTV’s Guadalupe D’Agostino East focuses on Eastern Europe. NATPE is end of its longtime contract with Las Like Mediaset, Miami, Florida-based certainly still relevant, especially with the Vegas, meaning that following the 2010 enhancements “on the floor” for its 46th Televisa Internacional will also take a suite number of Latins in attendance. It’s a more event, NATPE will need to find a new annual edition, though they are more at THEhotel. The company, which will be regionalized opportunity for us.” venue to call home. VideoAge spoke with a cosmetic than substantial. These include hawking an eclectic slate of telenovelas, slew of NATPE exhibitors and insiders to doubling the exhibition floor space and series, entertainment formats and licensed While some TV firms are embracing determine how they plan to survive the offering new destinations, including The product, including animated series El what many hope will be the future of economic crisis, whether it’s better to What’s Next Demo Lab, which will Chavo and soap Mujeres Asesinas, will also NATPE — suite exhibition — others are exhibit on the floor or in the suites, and feature cutting-edge demos that focus primarily on Latins. “For many years still clinging to that old standby, the whether or not NATPE is still relevant. showcase how technology is shaping the NATPE has been and continues to be a convention floor. “We will exhibit on the According to Rick Feldman, president content lifecycle; a digital theater for very important market for Latin floor, as always,” said Ron Alexander, and CEO of NATPE, which will be held demos, digital briefings and interactive America,” said Claudia Silva, director of director of International Sales at the January 26-29 at Sin City’s Mandalay chats, which will offer seating for up to Sales, Licensed Product and Pay-TV for Chantilly, Virginia-based Teleproductions Bay Resort, the market is definitely still 100; the Celebrity Chef Kitchen, which Televisa. “And in recent years, clients from International, Ltd. (TPI). “The mix of a significant one for the industry. But he will showcase the hottest TV celeb chefs Asia and Europe have been attending, hotel exhibitors and convention floor recognized that changes needed to be demonstrating their culinary skills; and a which has been very good for our exhibitors is a bit odd and not convenient made in order to lure more people to the restaurant and café, which will be open business. More than ever, NATPE is for buyers in general. We’ve always been convention floor, a place that fewer and for power lunches on the NATPE floor. related to content. This is a great advocates of a presence on the floor. In fewer distributors are choosing. As such, “The consensus was that we needed to opportunity for us because we have the addition to our regular buyers, we like the NATPE has made a number of make the floor a real destination,” said most extensive library of Spanish-language opportunity to meet drop-bys.” Despite Feldman. “The key is to have everyone content in the world, allowing us to the sad state of the economy, Alexander there on the floor and not have people become a one-stop-shop for clients leave.” around the world.” Additionally, the NATPE floor will offer Argentina’s Telefe will also be exhibiting a business-to-business lounge where at a suite in THEhotel alongside its executives can hold meetings, and a telenovela-producing brethren. According networking lounge with e-mail kiosks and to Michelle Wasserman, head of the electrical charging stations. NATPE will company’s International Distribution also provide free WiFi Internet connectivity division, NATPE 2009 promises to be throughout the exhibition floor. very lucrative for Telefe. “We expect a Despite these innovations, many good market with regards to meetings, companies still prefer the tried-and-true contacts and business discussions,” said suite option. “This year, we’ve chosen to Wasserman. “However, we believe that exhibit in a suite rather than on the floor,” the market will have its peculiarities, and said Patricio Teubal of Italy’s Mediaset, we can estimate those after having gone which will be at its very first NATPE since through a couple of markets during this launching a scripted formats distribution budding economic crisis.” Wasserman unit. “Given that most telenovela believes that the industry’s production distributors are traditionally located at level will not vary much seeing as how TV Patricio Teubal of Mediaset THEhotel and since most of our potential stations always need content. “We believe that ready-made content, unlike formats, Cookie Jar’s Dan Waite (Continued on Page 12) 10 VIDEO • AGE J ANUARY 2009 NewCo Rai International

Your New Global Italian Partner New Company, New Strategy ¥ TV Channels. A bouquet of new thematic channels focusing on the made-in-Italy brand: fashion, business, history, food, design, lifestyle, artistic and cultural heritage. Raitalia, formerly Rai International, is the flagship channel, and aims to promote Italian language and culture, as well as to inform Italians living abroad. It offers a selec- tion of Rai’s best shows from domestic terrestrial and satellite networks 24 hours, seven days a week, including Italian soccer events and live news. ¥ Target. It addresses established Italian communities all over the world; including business and tourist travelers and non-Italians who love Italy. ¥ Coverage. The global reach of “RAI’s international services” has increased thanks to the recent addition of Europe to its area of coverage. ¥ New technological platforms. To cable and satellite have been added: IPTV, Web- TV and Mobile TV. ¥ Revenue model. The two-tier business model comprises public financial support and commercial revenues.

A Player On The World Stage In the USA, NewCo Rai international distributes “Raitalia” as a pay-TV service from over 20 satellite and cable operators. In Canada, the TV channel is available from 10 satellite and cable operators. In Latin America, “Raitalia” is broadcast in 23 countries covering over 900 cities. In Asia, it reaches 51 nations. In Africa, “Raitalia” reaches all Sub-Saharan countries via satellite and cable. In Europe, “Raitalia” is now available via satellite and for cable and IPTV platforms. NewCo Rai International is also the worldwide distributor for Satelradio, Rai International’s Radio Channel. In all, the services reach five continents, serving over 20 million TVHH: including 10 million in Latin America, 4 million in North America, 4 million in Europe and 1.3 million in Sub-Saharan Africa.

Chairman: Pier Luigi Malesani CEO: Carlo Sartori NNewCoewCo Rai International: Via Umberto Novaro, 18 Board Members: Piero Badaloni 00195 Roma, Italy. Luca Balestrieri Tel. +39.06.36869583 Alessio Gorla Fax: 39.06.36869739.06.3686977171 Marketing & Distribution Manager: E-mail: [email protected] Giovanni Celsi

January Ads.indd 11 1/15/09 12:32:13 PM aaaJanuary2009 1/13/09 1:56 PM Page 12

Hispanic USA for the U.K.’s FremantleMedia Enterprises (FME), will also be taking a place on the floor at NATPE Preview (cont’d) NATPE 2009. “FME is bringing its full international sales team,” said Aguirre, “so the floor allows us a big enough space to (Continued from Page 10) accommodate the whole group.” While Aguirre admitted to being a bit worried believes that TPI, which will be in Vegas he said. “I prefer being on the floor. You in.” And while many of his colleagues that “the economic climate will make showcasing docudrama Run or Die: The get more traffic that way.” Waite, who will have opted out of the convention floor buyers more selective,” she’s confident that Fernando Araujo Story, will remain be promoting such animated Cookie Jar booths, Waite said he sometimes wishes things will work out in FME’s favor. “I unscathed. “There will certainly be fare as Magi-Nation and Hurray for that things could be as they once were. “I believe the U.S. Spanish-language channels economic concerns at NATPE ’09 on the wish we could do it in the old style,” he Huckle!, noted that while he, like everyone could benefit from our catalogue this year domestic side of the business. However, else, is worried about the economy, he’s said, “have everyone back in one place on because, during this difficult economic TPI focuses on the international market confident that Cookie Jar will do well at the floor. But I certainly understand the period, our finished programming and we believe the international business NATPE. “People are being more cautious economics of it.” But, added Waite, if he — especially for acquisitions — will stay as to how to spend money,” he said. had it his way, once NATPE is forced to catalogue offers them an option to bypass strong.” “There have been big fluctuations in leave Vegas, he hopes it’ll return to New high production costs. They can also Dan Waite, from the Los Angeles offices currencies in Latin America so people are Orleans, a region he said he would love “to localize some of our programs by adding a of Canada-based Cookie Jar, said that his watching their programming budgets help get back on its feet.” popular regional host or using segments to company will also stay true to the floor closely. Despite this, my business has Like Waite, Sheila Aguirre, vp of Sales create a program. There are many this year. “We’ll be in the kids’ pavilion,” stayed steady. I still have contracts coming and Development, Latin America and resourceful and creative options available to them, which we would be keen to help them realize,” she said. Another company exhibiting on the floor this year is Sherman Oaks, California- based Rive Gauche Television. According to Dorothy Crompton, senior vp, International Sales for the firm, “NATPE is still very much relevant as it allows Rive Gauche to be very focused on its Latin American clients.” The company, which

Ultimate Guinness World Records Bikini Destinations will be bringing a number of series to Vegas, including reality shows Scare Tactics and Bear Whisperer, is hopeful, but, said Crompton, “because of the cloud hanging over the worldwide economy, we are unsure how that will affect the market.” But regardless of how many companies

are still choosing to rough it out on the floor, many insiders suspect that in the future, NATPE will be an all-suite market. Guadalupe D’Agostino, vp and Kleo the Misfit Unicorn general manager of RCTV International Over the Edge is one individual who’s seen the light and switched to THEhotel. “We have shifted from our former stand on the floor to the hotel suite because given the fast-paced rhythm of the festival, it’s the most comfortable atmosphere to conduct business in at NATPE,” she said. And despite what she terms the “volatile times” we are living in, she said she’s “optimistic” about things. “With the worldwide transition to a digital signal around the corner and the need for more content and a healthy and productive

MEN7 industry, NATPE 2009 looks very Kordavision bright.” As usual, NATPE will host a slew of seminars, including a keynote from Lionsgate’s Jon Feltheimer, a Think Tank hosted by Disney’s Anne Sweeney and a presentation called: “Digital Studios: Where’s the $$$?” While it remains to be Green Minute seen whether the current economic climate will yield stormy skies or smooth

150 Central Park South sailing for the market, one thing is clear: Suite 310 for the Latins, NATPE will just be distributed by New York, NY 10019 business as usual. LHR phone 212 707 8244 email [email protected]

J ANUARY 2009 January Ads.indd 13 1/13/09 2:29:54 PM aaaJanuary2009 1/13/09 10:56 AM Page 14

Predicting Trends

The Content Biz Gets Chaotic Under Stress

BY BOB JENKINS ITV Global’s de Graaff by contrast, ITV Global Entertainment’s Tobias de Graaff n 1953, the English writer, L.P. claimed: “We all want to turn on our Hartley opened his most famous TVs to switch off from the doom and Other than its obvious universal appeal, novel, The Go Between, with the gloom, and so well-made, uplifting, another key value of sport is its ability to observation: “The past is another humorous programming will be a perform across many different platforms. country; they do things differently definite winner.” The importance of a genre’s ability to do there.” Today, he could as easily But predicting the winners and losers have been speaking of the future of this is neatly underlined by New York-based in the new world that awaits is a much the content business, due to a accounting firm PricewaterhouseCooper’s I more complex matter than some of the combination of a growing worldwide “Global Entertainment and Media temptingly straightforward arguments financial crisis and new media inroads. Outlook: 2008 – 2012,” an annual report currently being aired might suggest. Revenue streams will not only be analyzing the global media market. In it For one thing, some genres, such as shrinking under recessionary pressures, they predict subscription television revenues sport, seem to be impervious to cost- but they will also be moving, sometimes will increase by a compound annual rate cutting pressures. There might be a dramatically, between platforms and recession on, and advertisers might be (CAR) of 9.3 percent, hitting a total $214.2 business models under the influence of deserting free-to-air channels in droves, billion by 2012, video-on-demand is set to technological innovation, which is, right but they can still find big budgets when rise by a CAR of 23.5 percent reaching $12 now, changing forever the way in which they have to. At the end of November, billion globally by 2012, and pay-per-view content is consumed. In the future, the ITV Global series Heartbeat Formula One racing supremo Bernie by 4.9 percent, CAR peaking in 2012 at industry will have to do things very Ecclestone unveiled a new sponsorship differently. A growing focus on the cost of $5.3 billion globally. programming is one of the easier deal with Korea’s LG Electronics for an Anything celebrity also seems like a good This, of course, begs many questions, undisclosed sum, but one that the predictions to make about the future of future-proof bet. U.K.-based Channel 4’s two of which are, which genres will the entertainment business, which company itself was quoted as putting in Big Brother might no longer gain the nine change favor, and which will tomorrow’s probably explains why everyone is “the tens of millions.” altered universe condemn? Some of the million-plus audiences it once did, but at making that prediction, while At the same time as Ecclestone was answers are fairly predictable and others an average of 3.2 million over its last run it simultaneously laying claim to having celebrating his news in Seoul, the much more surprising. But of no exactly the low-cost, ratings-gathering easily outperformed the news with an surprise to anyone is the fact that International Olympic Committee was content all broadcasters will be looking rejecting the latest bid from the average of 800,000 and property shows virtually everyone VideoAge has for in the immediate future. with averages between 2-3 million. At the contacted for this story thinks the genres European Union for the Summer and polar extreme to celebrity, business news in which they are grounded will be fine, Speaking at the press conference called to Winter Olympics of 2014 – 2016. The and that, consequently, there is a great announce the organization of all the many amount bid was not disclosed, but it has and its reporters are enjoying an deal of disagreement as to who will production brands, including Marathon, been widely reported that the European unprecedented jump in popularity with prosper and who will suffer in the future. Diverse Productions, Magnolia, Mastiff Broadcasting Union paid in excess of comScore Media Metrix, a U.S.-based and Mastiff Media, YS Film, Tele Images, $700 million for the 2010 Vancouver Internet audience measurement firm, Tobias de Graaff, director of Global and many others now owned by Italy’s De Winter Olympics and the 2012 Summer Television Distribution at the U.K.’s reporting last September a year on year 30 Agostini Group under the Zodiak brand, Games in London, and so, whatever the ITV Global Entertainment, said he percent jump and nine percent month to Svensk’s colleague and svp, Fiction, Pascal sum rejected actually was, it is a safe bet believes that the future is secure for month climb in visitors to financial news Breton commented: “In the coming that what it wasn’t, was cheap. “long-running drama franchises such as economic downturn libraries will be very and research sites, while in the same month Heartbeat and Coronation Street because important, especially in the digital arena.” cable/satellite TV network CNBC reported they cost less to market than a brand- Of course, De Agostini now has one of the a 20 percent audience increase and the one- new short-run series, they are well largest independent libraries in Europe, year-old Fox Business network, a jaw- known, their place in the schedule is and Breton went on to note that “the dropping 127 percent increase in the U.S. secure and they have a loyal fan base.” demand for content will not evaporate, but De Graaff also said that “high-quality the budgets available for acquiring this To conclude with some bad news, it can drama will always continue to travel content will, if not evaporate, then be said, with the exception of those lucky well,” adding, “we are finding that big certainly come under pressure, and so the enough to have very well established channel brands are now attracting a ability to meet a high volume demand at a major brands, kids programming is one higher price as broadcasters are in low unit cost will be very important.” area likely to see a lot of suffering. But competition with each other to secure Meanwhile, Natalie Humphries, the more critical to kiddie programming’s ratings winners.” recently appointed head of Factual at future well being is its heavy dependency In contrast, Patrick Svensk, CEO and U.K.-based Shine Reveille, celebrated on retail sales of ancillary products, not an president of Zodiak, which has her new position by lauding the relatively area many analysts tip for immediate headquarters in both London and Paris, low cost and proven ratings success of growth potential. saw a dim future for “high-end factual programming over genres such as programming,” saying, “it is bound to drama and entertainment, claiming to But, as L.P. Hartley would undoubtedly suffer. At the very least such projects will know of several such projects being cut say, let’s first hope we’ll all reach the place take a lot longer to get greenlit.” back while actually in production. Patrick Svensk, CEO and president of Zodiak called the future.

14 VIDEO • AGE J ANUARY 2009 January Ads.indd 15 1/13/09 4:27:50 PM aaaJanuary2009 1/13/09 10:57 AM Page 16

Asia TV Forum Report

Singapore Takes Its Film And TV Media Seriously

becoming a global media hub by 2015. ingapore can best be described Qatar-based Al Jazeera Children’s Channel’s as a huge, clean, rich city-state Naturally, MDA also plays an Mahmoud Bouned and Christiane Salem shopping mall. In this former important part within ATF, with a large During the opening ceremonies, Michelle British colony, business is a presence in the form of both the Lim, general manager of Reed way of life. People’s lives are numerous amount of people attending Exhibitions Singapore and Malaysia, orderly, organized as to and large size of its stand. It is in this indicated that there were close to 700 facilitate shopping, with the environment that ATF is starting to participating companies from 50 various commercial centers all prosper after nine editions, all organized S countries, representing 15 percent growth interconnected with underground and by Reed Exhibitions, which maintains from last year’s event. aboveground alleys to shield from the its Asian base right in Singapore. According to official figures, there were tropical heat. During the winter months ATF 2008 took place last December 321 sales companies from 39 countries. the walkways also protect from the rainy 10-12, and was held for the first time at Of these, the ATF’s official guide listed season, although during the Asia TV the Suntec Convention Centre, a large 210 as exhibitors, mostly housed under Forum (ATF) it only rained once. complex conveniently located near all the umbrellas of the France, Korea, Business in Singapore is revered as a major hotels. In 2007, the market took Malaysia, Singapore, Spain and Taiwan religion and all public places, such as the place at the Shangri-La hotel and used pavilions. Officially there were also 298 airports, are geared to facilitate it with suites as offices. This time at Suntec the buying organizations from 31 countries. free Internet services, quick bureaucratic TV trade show changed into a stand- The total number of attendees was procedures and inexpensive mass transit. Buyer Masa Omiya from Japan’s TWA based market, which increased cost by an estimated at 1,400 people. Even though there are four unrelated average of 30 percent, but, at the same Singapore into a state with a developed official languages (Mandarin, English, time, increased traffic for exhibitors. An informal survey among a small Malay and Tamil), English –– and capitalist economy. group of exhibitors revealed a good On the market floor there were some American English at that, not British –– Another vital element of Singapore, in number of active buyers from territories 112 individual stands and six umbrella is the language that unifies the close to addition being Asia’s media hub, is the such as Vietnam, Korea, Hong Kong and stands, including the ones that grouped five million residents, 75 percent of influential role played by the Media even Japan. French, Korean, Spanish and Taiwanese whom are of Chinese origins. “Singlish,” Development Authority (MDA), the TV distribution companies. Racquel Mesina of Canadian exhibitor a blend of many languages, is also government agency created to stimulate Cinemavault reported that the majority of becoming popular among young people. film and TV production, co-production The French Ambassador to Singapore her buyers were from Singapore, followed Parade, the weekly magazine that and media investments in general, both toured the French pavilion organized by by Indonesia and India, and that the reaches 32.4 million U.S. families, listed on the island and internationally. Last TV France International and, later, he majority of meetings were directly with former Singapore prime minister and May, MDA boss Christopher Chia said sponsored a buffet and champagne broadcasters “The market proved quite current minister mentor, Lee Kuan Yew, that there is some SGD500 million luncheon for French distributors, buyers conducive for initiating deals,” she as one of the world’s five most influential (U.S.$385 million) available for film, TV and international press. commented. “I found there was a fairly politicians because he first oversaw the and games development across 13 funds Other distributors came from places even split between buyers seeking family separation of Singapore from Malaysia based in Singapore. According to official such as Italy, Argentina and as far as the friendly programming and those wanting in 1965 and, subsequently, transformed reports, Singapore now has ambitions of state of Virginia, in the case of TPI. action and adventure films.”

French Ambassador to Singapore, Pierre Buhler, l., during a visit to the ATF, next to TV France Florida-based Dori Media’s Jose Escalante, l., and Andres Santos International’s president Jean-Louis Guillaud and executive director Mathieu Béjot (Continued on Page 18) 16 VIDEO • AGE J ANUARY 2009 January Ads.indd 17 1/19/09 11:39:56 AM aaaJanuary2009 1/14/09 7:04 PM Page 18

Asia TV Forum (cont’d)

(Continued from Page 16)

Sabrina Toledo of Connecticut-based many terrestrial buyers from all over CableReady saw most of her buyers Southeast Asia, formats were in high coming from Malaysia, Indonesia, Hong demand since these networks are mostly Kong, Korea and the Philippines. “All of successful with local content. In terms of these countries are a relatively short factual, wildlife/nature programs were plane ride away from Singapore, so it’s going strong, as were entertainment and an easy decision for them to make the celebrity-oriented series.” trip over. And I’m sure that for several buyers, the lure of shopping in She also explained that “there was Singapore was an added bonus to the some activity for sales, but our success was mostly found in either introducing market’s location!” she said. Toledo Germany-based Studio 100’s added that, “almost all of my meetings ourselves to buyers and initiating deals, Patrick Elmendorff were with networks, either terrestrial or or catching up with existing clients in date with each other.” cable/satellite (both national and pan- the region — moving deals along to the regional). Because ATF attracted so Brazil-based Record TV’s Edson Mendes, l., next step and making sure we’re all up to As far as the market-associated and Delmar Andrade seminars were concerned, there were seven such activities, all basically of little relevance and all scattered throughout the market’s three days, with one, the Media Financing Forum, taking place the day before the market started. Other related events were the opening party at popular nightspot Zouk, that started at 7:30 p.m. and featured plenty of drinks, but not food, and the Asian Television Awards, which was basically a local event with no international ambitions. During ATF it was announced that the construction of Mediapolis studios, in the Singapore district of Buona Vista, would soon begin. The SGD120 million (U.S.$82.4 million) mega soundstage is to be completed by 2011 with facilities for high-definition and 3D movies. It was also announced that Hong Kong’s Salon Film Group has established a new SGD100 million (U.S.$68.7 million) media fund, which will go towards financing Singapore’s films, TV series and video games. In terms of magnitude, the media industry annually contributes over SGD5 billion (U.S.$3.43 billion) to Singapore’s GDP and employs 54,000 people.

Todos Vuelos Internacionales Con más que 500 horas de programaciíon en más que 130 países y 22 idiomas...estarán sorprendidos de donde les podemos llevar.

Contact Information: World Wrestling Entertainment, Inc. 1241 East Main Street Stamford, CT USA World Wrestling Entertainment® (T) +(203) 352.7098 (F) +1 (203) 353.2983 [email protected] TELEVISION | ON DEMAND | PAY-PER-VIEW | LIVE EVENTS | FILMS | MOBILE | HOME VIDEO | PUBLISHING | MUSIC | LICENSED PRODUCTS | ONLINE TPI’s Larry Higgs, l., and Ron Alexander All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries.. All other trademarks, logos and copyrights are the property of their respective owners. © 2008 World Wrestling Entertainment, Inc. All Rights Reserved. J ANUARY 2009 See us at NATPE THEhotel at Mandalay Bay Suite 7916

More than 35 years as a recognized force in the entertainment industry… the most diversified organization in Ibero-America… universally appealing content for every platform, market and target audience! One of the largest independent producers of Spanish-language programming today, Venevision International, part of the Cisneros Group of Companies, distributes TV programming worldwide in 104 countries, in more than 20 languages….telenovelas (our signature programming), musicals, talk shows, beauty pageants…a diverse offering in genres targeting every segment of the audience. The pioneer in Spanish language film distribution in the United States… marketing feature films in theaters, pay-per-view, video-on-demand, Internet, home video, free and pay television venues…and promoting this successful industry in our 24-hour pay TV movie channel, VeneMovies. Venevision International’s music division produces and distributes Latin music worldwide through its successful record labels Vene Music and Siente Music. And at the forefront of entertainment technology… Venemobile and Latcel produce and distribute wireless entertainment. For sales information please contact: The Americas & Asia: Tel.: +305.442.3411 Venevision International is also a pioneer in the area of “advertainment” 121 Alhambra Plaza, Suite 1400, Coral Gables, FL 33134 USA (product integration) with Synapsis International. Spain: Tel.: +3491.634.4608 Ronda De La Sacedilla, 7 Bajo D, 28221 Majadahonda, Madrid, Spain The power of experience, innovation and synergy at work in the new world China: Tel.: +86.1376.499.9573 of international entertainment! Wuzhong Lu 633 Mingshen HuaYuan 18/202, 633 Wuzhong Rd. 201103, Shanghai, China Africa & Europe: Tel.: +58412.624.0121 Calle Orinoco Edf. 453, Las Mercedes, Caracas, Venezuela www.venevisioninternational.com

January Ads.indd 19 1/13/09 6:50:50 PM aaaJanuary2009 1/13/09 10:57 AM Page 20

Territories

Brazilian TV Welcomes Challenges, Opportunities

BY MARIA ZUPPELLO Elisabetta Zenatti, Program director for he year 2008 has been the Bandeirantes year of Brazil. The Brazilian film industry’s international product of good quality could increase stature has been growing, and subscriptions for the pay-TV sector. In the TV sector has expanded 2001, pay-TV peaked at 4.6 million internationally. The year subscribers, but between 2001 and 2004 started with director José there was a significant drop in the TPadilha’s Tropa de Elite (The Elite Squad) number of subscribers. Starting in 2004, taking home the top prize at the Berlin the market picked up again. International Film Festival, and ended According to Paris-based François with the international success of director Sauvargnargues, director of the Drama Cao Hamburger’s The Year My Parents department of French/German TV Arte, Went on Vacation. “Today, Brazil is becoming more and “The Brazilian Film industry is literally more strategic [for Europe]. Arte is very booming,” commented São Paulo-born attuned to this market and is interested in Blindness director Fernando Meirelles, to both co-production and broadcasting the international press while promoting rights.” That’s the case with O Brasil da his film with star Julianne Moore, who Pré História - O Mistério do Poço Azul leads an international cast. “And it’s only TV Record’s Mutantes, Caminhos do Coração (The Mystery of the Giant Sloth’s Cave), a the beginning,” he added. 52-minute documentary produced by With these recent success stories, Gomes, a Brazil-based independent cinema agency, in 2008 the Sector Fund Brazil’s Mixer. Focused on the history of Brazil is beginning to be seen not just as producer, and partner in the country’s Bossa allocated a total of $21.8 million to the South American continent and filmed a country that exports telenovelas, but Nova Films. “Many of us were forced to production and exhibition. in the heart of Brazil, it has been sold to also as one in which the film sector is turn to advertising.” But that scenario is Another new incentive plan, called Arte, SBS (Australia), RAI (Italy), TSR showing real promise, and its products changing, according to Gomes, especially Article 3-A, will allow local broadcasters (Switzerland), RTBF (Belgium), CBC (both cinema and television-related) are after the federal government launched TV and pay-TV programmers to invest part (Canada) and Discovery HD (Canada). sold all over the world. Brasil, a non-profit, public broadcasting TV of their tax money due to the Even the more classic Brazilian soap, the channel. government in films and TV shows. This “It’s a terrific opportunity that we telenovela, is changing dramatically. The reason the Brazilian TV and film fund is expected to eventually reach a have, creating new markets for our Mutantes, Caminhos do Coração (The market is booming is due to a number of yearly sum of $25 million. content,” said Delmar Andrade, Mutants, Ways of the Heart), which was factors, including national economic International Sales director for Brazil’s Tax Incentive laws are beginning to produced by TV Record, was well received growth of up to six percent last year; a well- TV Record, which in the last two years stimulate the large-scale production of in the Asian TV market thanks to its sci-fi regulated production environment; and, has grown its sales an astonishing 130 documentaries and serials in Brazil, plot. The story is full of the transformations percent. This effectively penetrates the most importantly, financial investments awakening the talent of directors and made through tax incentive laws. of men and women into vampires, felines, Brazilian market, which for years has producers. Audiovisual cooperation snakes, spiders and werewolves, which been dominated by Rede Globo. Now at “There is tremendous filmmaking agreements with Mercosur — a Regional attack the streets of São Paulo number two, TV Record recently originating in Brazil right now. There are Trade Agreement between Argentina, disseminating evil. The cast includes U.S. announced it has acquired the exclusive Brazil, Paraguay and Uruguay — and new ideas and more content,” said David actor Lance Henriksen, of X-Files fame. Brazilian rights for the 2011 Guadalajara Linde, co-chairman of U.S.-based other Latin American countries will, in Pan-American Games. In addition, it Universal Studios, which is ready to fund the next few years, make Brazil one of “If you watch Mutantes on TV, you don’t confirmed a deal with Mexico’s Televisa five Portuguese-language theatrical the most important audiovisual hubs on know that it’s a telenovela,” said TV for the co-production of telenovelas in movies with as much as $10 million the Latin continent. Record’s Delmar Andrade, “You might just Brazil. International sales will be divided each. “Things have gotten much easier in With these changes, the Brazilian think it’s a series with really sophisticated between both companies. the filmmaking industry because of audiovisual market has become very special effects. Even the plot is new, with And TV Record is not the exception government incentives,” said Bossa Nova attractive for partnerships in several areas, genetic topics being the focus.” to the rule. All over the country TV Films’ Gomes. “Now it’s the turn of TV including co-productions through tax With 44 million TV households, the channels and independent producers are productions, from documentaries to incentives (estimated at more than $28.81 Brazilian TV market is now facing a new doubling their output with new and series to reality shows” to take advantage million per year) and co-productions for challenge: the transition to digital original products. of the incentives. pay-TV programs (estimated at more than television. Though it began in 2007 in “The Brazilian market has for years been The rise in Brazilian production over the $17.7 million per year). the densest areas of the country, the an atypical market,” said Elisabetta Zenatti, last few years is due to the Brazilian An example of this is the 13-episode complete transition will take Program director for Bandeirantes, one of government’s decision in the early ’90s to series Alice, co-directed by Brazilian approximately six years. Surveys have the few broadcasters able to stay give the country a new audiovisual policy. directors Sergio Machado and Karim shown that 73 percent of the country’s competitive in the “hot” Brazilian domestic Among the most relevant changes in 2008 Ainouz, co-produced by HBO with the population is completely unaware as to TV market. “Globo has always dominated was the Ministry of Culture-managed Brazilian Gullane Film, and distributed what digital TV is, and what benefits it the scene by producing everything by Sector Fund, which offers loans and direct by HBO. Alice has been a success all over will offer. A large-scale promotion will itself.” For independent producers, that investments in exchange for equity in both Brazil and now is ready to enter the therefore be necessary to educate Brazil’s meant that life has not been easy. “We filmed projects and companies. According international market. Alice is also a good people and show them what a digital TV learned to survive,” commented Denise to a press release from Ancine, the federal test case since it showed how easily a future can bring.

20 VIDEO • AGE J ANUARY 2009 CARTOONS ON THE BAY PULCINELLA AWARDS 2009

International Television and Multimedia Animation Festival Rapallo, S.Margherita Ligure and Portofi no, 2 - 5 April 2009, 13th edition

VIDEOGAMES COMICS MULTIMEDIA

CARTOONS

January Ads.indd 21 1/15/09 8:17:56 AM aaaJanuary2009 1/13/09 12:05 PM Page 22

Salute to TLN

digital channels. Italy’s Sky TG 24, a news, Canada’s Premier Tri-language information and talk channel, was launched in mid-2005, while TLN en Español debuted in 2007. The latter TV Network Celebrates 25 Years channel is an all-Spanish version of TLN. It is the first Canadian-produced 24-hour 100 percent Hispanic channel serving the Latin Canadian community. On top of BY LEAH HOCHBAUM ROSNER Geography” or “The Kids Book of holds a controlling 50.5 percent interest these, TLN also distributes Video Italia, he year 2009 marks the 25th Canadian History,” to selected schools and in the company. Regardless, Di Felice, an all-Italian channel that features music, anniversary of Telelatino (or libraries as a welcome kit to young who took over as president of TLN in concerts, videos and interviews. TLN), a Toronto-based cable newcomers of Hispanic descent. TLN also 1998, made sure to note that the firm Additionally, TLN touts itself as “the and satellite TV channel that joined with 25 prominent Italian- still holds true to its Italian community home of the best international football offers programming in Canadian families in an unprecedented roots since 49.5 percent of shares are (soccer),” and airs coverage of the world’s Italian, Spanish and English. pledge of $13 million in support of the held by three prominent Italian- most celebrated leagues, including more (The company also operates Galleria Italia (Art Gallery) of Ontario’s Canadian families: Italo Rosati, Joseph than 150 matches, such as Italy’s premier Tan office in Montreal). To celebrate this new building. Vitale and Romeo Di Battista. “We have league Serie A, Italian Championship milestone, the Latino superstation is one foot in the community and one foot “We’re doing different things in Soccer and the top teams in Europe launching “Making a Better Canada,” a in the mainstream,” said Di Felice. different corners of the community,” said competing for the UEFA Champions yearlong campaign to celebrate and “Everythinig TLN does is reflective of Di Felice, “whether it be higher League cup. And as if that wasn’t enough, showcase the profound impact ethnic that duality.” education, immigrant literacy or the arts. football fans will be pleased to find that immigrant individuals, families and We really wanted to give back to our As Canada’s most-watched ethnic TLN is the official co-sponsor, along with communities make on Canada. As part of community, to our viewers.” specialty channel, TLN offers viewers a CBC, of all 32 FIFA tournaments from the campaign, TLN will promote a variety of domestic and international 2007 to 2014, including the 2010 and Telelatino was born on November 29, number of projects, including essay programming, including news, drama 2014 FIFA World Cups. 1984 after Emilio Mascia –– a local contests, a children’s literacy program and and comedy series, feature films, music entrepreneur who was known for bringing Though it may seem surprising that a slew of TV specials. To salute TLN and specials, soap operas and live soccer from Italian films into Canada to be shown in Canada would have a need for a channel wish it a very happy birthday, VideoAge Italy, Europe and Latin America. theaters in Toronto –– decided it was high dedicated solely to Latinos and Italians, sat down with the network’s president, Roughly 75 percent of programming is time for a station that catered to Canada’s there is most definitely a niche. According Aldo Di Felice, to discuss what makes in either Italian or Spanish and the millions of Latinos and Italians. The to a 2006 Census report, Spanish was the TLN so special to him and to Canada. leftover 25 percent is in English. Its channel, which initially launched in just number one foreign language spoken in Spanish-language programming comes 4,000 homes in Toronto, quickly grew in Canada, with 909,000 Canadians speaking from a variety of broadcasters, including popularity, especially after it began the language conversationally. The number Univision, Televisa, Telemundo and broadcasting football (soccer) games, grew to more than one million the CNN en Español. The Italian doubling its number of subscribers to following year. Also in 2006, Spanish- programming also hails from a number 8,000. In 1991, TLN’s numbers increased speakers were the third-largest group of of sources, but much of it comes from dramatically to 500,000 homes after it non-English speaking immigrants to Italian commercial broadcaster Mediaset. became part of full basic cable service with Canada, surpassing Punjabi speakers, and For its English-language viewers, the providers Maclean Hunter and Classicom. behind only Mandarin and Arabic station airs such famed U.S. series as The The following year, its subscriber base speakers. There are roughly 369,000 Sopranos, Everybody Loves Raymond and Spanish-speakers in Ontario, 369,000 in more than tripled to 1.8 million homes George Lopez. TLN also commissions Quebec and 244,000 in western Canada. upon being added to the full cable independent producers to create local package with Rogers. In 1996, the Di Felice, who himself is an immigrant programming like documentaries that channel was carried across Western to Canada, having been born in will target Canadians who want to learn Canada by Shaw Communications, Argentina to Italian parents who whisked TLN broadcasts U.S. hits Raymond, George more about their surroundings. him off to Toronto when he was just a Lopez and Sopranos increasing its subscribers to 3.12 million households across Canada. And in 1997, Telelatino also boasts a number of boy, noted that he is exactly the type of “Like never before,” said Di Felice, TLN launched on two of Canadian “we want to use the occasion to satellite DTH services, BellExpressVu and celebrate the civic engagement and Star Choice. And it only kept growing contributions of immigrant Latino from there. Today, the channel is available Canadians to our great country.” in nearly five million Canadian homes and can be seen by approximately 12 To observe the birthday, the network is million Canadians from coast to coast. spearheading a number of community- Although it was Mascia’s vision that oriented grassroots initiatives, including first brought the channel to light, he launching an endowment program that retired as president in 1997 following the will annually award a prize to an completion of a 20 percent shareholding undergraduate student at Toronto’s York investment in Telelatino by Shaw Cable, University who writes the best essay Canada’s second largest cable company. about Hispanic life in Canada. In 1999, Corus Entertainment inherited Additionally, TLN is working with Shaw’s interest in the specialty network Canada’s largest book publisher, Kids with the announcement that Shaw Can Press, to distribute books, such as Communications would split its media “The Kids Book of Canadian assets from its cable assets. Corus now TLN founder Emilio Mascia (far left) with a group of community leaders (Continued on Page 24) 22 VIDEO • AGE J ANUARY 2009 January Ads.indd 23 1/13/09 4:20:03 PM aaaJanuary2009 1/13/09 12:05 PM Page 24

which attracts over 750,000 Canadians each year, is a collaboration between TLN Television and the city of Toronto, Salute to TLN (cont’d) and celebrates Latin culture with a parade, a carnival and general revelry. “We didn’t want to wait 25 years to (Continued from Page 22) celebrate,” he said with a chuckle. “We always celebrate.” person a channel like TLN appeals to. “I Di Felice hopes that the anniversary personify the blend of cultures that TLN and all its initiatives will show Canucks is seeking,” he said, before adding that that the Latino community there is chock there are many people like himself full of good will and good intentions. But throughout Canada. most of all, he hopes that people will While the channel is debuting a continue to be entertained by the number of programs and initiatives channel. “What we, as a channel, always designed to celebrate its quarter-of-a- seek to do is to entertain,” he said. century in existence, Di Felice said TLN “However, we’d also like to cultivate some won’t be throwing itself any anniversary pride among the communities that we parties anytime soon. “We always have represent, as well as to be welcoming to parties in the summer anyway,” said Di newly arrived Hispanic Canadians. We Felice, mentioning that TLN will host want to celebrate them and to promote the annual “Salsa on St. Clair” street Latin culture to mainstream Canadians all festival in summer 2009. The festival, under the mandate of entertaining.”

TLN president Aldo Di Felice

MAKING A BETTER CANADA To celebrate TLN’s 25th anniversary, a yearlong campaign, “Making a Better Canada,” was designed to celebrate and showcase the profound impact ethnic immigrant individuals, families and communities make on Canada. The campaign includes: Remembering Our Past: TLN’s Remembrance Week TV TLN headquarters in Toronto Specials In recognition of the 65th anniversary of World War Two’s Battle of Ortona, Italy, on Remembrance Day, TLN WHO’S WHO AT TLN honors the Canadian Armed Forces’ contribution to the Aldo Di Felice Allied efforts in Europe and Italy with the launch of President of Telelatino Network Inc. (TLN) three documentaries: Canada Remembers Italy, Ortona A former business lawyer, Di Felice joined TLN in 1998 1943: A Bloody Christmas and Primo Levi’s Journey. following the 1997 completion of a minority shareholding Learning About Who and Where We Are: TLN’s “Welcome investment in TLN by Shaw Cable, Canada’s second largest to Canada” Children’s Literacy Program cable company. Working with Kids Can Press, Canada’s largest children’s John Montesano book publisher, TLN will distribute 40 sets of 60 titles each General Manager, TLN to select schools, centers and libraries as a welcome kit to Montesano joined TLN nearly a decade ago following a stint young newcomers of Hispanic descent. The books feature as a columnist for The Toronto Star newspaper. He had also titles like “The Kids Book of Canadian Geography” and worked for 10 years as a media content creator for print, radio “The Kids Book of Canadian History” and will promote and TV. During this same period, Montesano was also the co- learning about such aspects of Canada as its geography, owner and editor of Eyetalian, an English-language magazine history and multiculturalism. about Italian culture in Canada. Developing Strong Voices: TLN’s “Mundo Canuck” Essay Lily Caputo Contest Spanish Programming Manager An Argentine-born Canadian who has been with TLN for 10 TLN and Toronto’s York University will launch an years. Caputo also oversees programming for TLN en Español, endowment program that will annually award a grant to Canada’s first all-Spanish TV station. a York undergrad student who writes the best essay about Hispanic life in Canada. Sonia Marcuz Italian Programming Manager Supporting Canadian Cultural Expression: TLN Born in Italy, Marcuz has lived in Canada for over 10 years Participates in the Transformation AGO campaign and joined TLN in 2001. Marcuz also oversees programming on Last November marked the opening of the Toronto-based TLN’s all-Italian-language digital channels, SkyTG24 Canada Art Gallery of Ontario’s (AGO) Transformation campaign. and Video Italia Canada. TLN joined with 25 prominent Italian-Canadian families in Monica Monroy an unprecedented C$13 million milestone pledge in Marketing Manager support of the new building designed by architect Frank Originally from Colombia, but in Canada since 2001, Gehry. In acknowledgement of this contribution, and the Monroy has been with TLN since 2006. Monroy also leadership of the Italian-Canadian community in helping coordinates TLN’s Hispanic promotional initiatives across to realize this legacy, the AGO’s sculpture promenade was multiple platforms, including its online and live event named Galleria Italia. marketing activities.

24 VIDEO • AGE J ANUARY 2009 January Ads.indd 25 1/15/09 10:49:22 AM aaaJanuary2009 1/13/09 10:59 AM Page 26

L A T I N A M E R I C A T V DISTRIBUTION D I R E C T O R Y

ARGENTINA Premium Media SA. CHILE U.S. Sales Contact: Silvia L. Perez America Video Films Arenales 1645, 5th Floor South Winds Distribution 20th Century Fox C1061AAS, Argentina International Television Sales Contact: Utako Niimi Sales Contact: Rodrigo Olivares Phone number: (54 11) 4816-4686 Latin America Virrey Loreto 2426, 1426 Cruz del Sur 133, of. 402 Las Condes Fax: (54 11) 4815-1593 Santiago, Chile Buenos Aires, Argentina Sales Contact: José Luis Gascue E-mail: [email protected] Tel U.S.: (310) 928-6820, (562) 207- Tel: (54) 11 4787-9098 2121 Ponce de Leon Blvd, Ste. 1020 www.premiummedia.com.ar 9924 Fax: (54) 11 4787-9094 Coral Gables, FL 33134 E-mail: [email protected] Tel: (305) 774-4165 E-mail: [email protected] www.southwinds.tv www.americavideofilms.net Telefé International Fax: (305) 569-1681 E-mail: [email protected] Sales Contact: Michelle Wasserman Television Nacionel De www.foxnow.com Artear Argentina S.A. Pavon 2495 Chile Sales Contact: Mariana Fernández C1248AAT Buenos Aires, Argentina Sales Contact: Ernesto Lombardi APA International Film Lima 1261 Buenos Aires, Argentina Tel: (54) 11 4308-4505 Casilla Postal 16104 Distributors Fax: (54) 11 4308-6848 Santiago, Chile Tel: (54) 11 4305-0013 ext: 1900 Sales Contact: Rafael Fusaro E-mail: [email protected] Tel: (56) 2777-4552 Fax: (54) 11 4370-1403 Fax: (56) 2707-7766 7152 SW 47 St. E-mail: [email protected] www.telefeinternational.com www.tvn.cl Miami, FL 33155 www.artear.com Tel: (305) 666-0020 Telefilms COLOMBIA Fax: (305) 666-1725 E-mail: apafilm@bellsouth.net Dori Media Distribution Sales Contact: Alejandro Carballo Argentina Av. Del Libertador 1068, Piso 11 Multimedia Broadcast Associates (MBA) Bender Media Services Sales Contacts: Elena Antonini, Maria 1112 Buenos Aires, Argentina Perez Campi Tel: (54) 11 5032-6000 Sales Contact: Matilde de Boshell Sales Contact: Susan Bender La Paz 1282, Martinez Fax: (54) 11 5032-6099 Carrera 14 No. 93B – 29 of. 404 150 Central Park South, Ste. 310 Buenos Aires, B1640CXJ Argentina E-mail: [email protected], Bogota, Colombia New York, NY 10019 Tel: (57) 1622-5919 Tel: (54) 11 4006-3500 Tel: (212) 707-8244 [email protected] Fax: (57) 1622-5891 E-mail: [email protected], www.telefilms.com.ar Fax: (212) 658-9948 E-mail: [email protected] E-mail: [email protected] [email protected] www.mbacable.tv www.dorimedia.com TyC Sports International Caracol Television RCN Flor Latina Sales Contacts: Eduardo Moro Sales Contacts: Lisette Osorio, Pedro Sales Contact: Maria Lucia Hernandez Entertainment Group Av. San Juan 1130 Davila, Alejandro Toro, Berta Orozco 1147 Buenos Aires, Argentina Frieri Avenida De Las Americas No. 65-82 1800 NW 94 Ave. Sales Contact: Silvana D’Angelo Tel: (54) 11 4300-3534 Doral, FL, 33172 Juan B Justo 636 Bogota, Colombia Fax: (54) 11 4379-4098 Tel: (57) 1414-1382 ext.1190 Tel: (305) 960-2018 1425 Buenos Aires, Argentina E-mail: [email protected] Fax: (57) 1414-0412 Fax: (305) 960-2017 Tel: (54) 11 4778 1003 www.tycsports.com E-mail: [email protected] E-mail: [email protected], www.flor-latina.com www.canalrcn.com [email protected], BRAZIL [email protected], Ledafilms S.A. MEXICO [email protected] www.caracolinternacional.com Sales Contact: Gabriela Lopez Globo TV International Comarex/TV Azteca Virrey Olaguer y Feliu 2462, 3rd Floor Sales Contact: Fernanda Vio Carsey Werner Buenos Aires C1426EBB Argentina Sales Contact: Marcel Vinay Jr. Rua Evandro Carlos de Andrade, 160 / Distribution Tel: (54) 11 4788-5215 Bosques de Duraznos No. 69-905. Col 7º andar Fax: (54) 11 4788-5220 Bosques de las Lomas Sales Contact: Rolando A. Figueroa E-mail: [email protected] São Paulo, Brazil Mexico DF 10420 SW 77 Ave., Ste. 204 Tel: (52) 55 5251-1410 www.ledafilms.com Tel: (55) 11 5112-4366 Pinecrest, FL 33156 Fax: (55) 11 5112-4305 Fax: (52) 55 5251-1409 Tel: (305) 740-9922 E-mail: [email protected] E-mail: [email protected] Fax: (305) 740-9945 Polar Star www.comarex.tv E-mail: [email protected] www.globotvinternational.com www.tvazteca.com Sales Contacts: Carlos Kargauer, Sergio www.carseywerner.com Sessa, Diego Kargauer, Cristian Sessa Radio E Televisao Record Rose Entertainment Bollini 2269 CBS Paramount C1 425ECB Buenos Aires, Argentina Sales Contact: Delmar Andrade Sales Contacts: Rosamaria Gonzalez, International TV Macedo Vicky Ruiz Tel: (54) 11 4802-1001 Sales Contact: Stephanie Pacheco Fax: (54) 11 4803-5757 Rua do Bosque 1393 Barra Funda Umaran #51, Centro San Miguel de Allende, Gto. 1691 Michigan Ave., Ste. 200 E-mail: [email protected], 01136-001 São Paulo, Brazil México 37700 Miami Beach, FL 33139 Telephone: (55) 11 2184-5468 [email protected], Tel: (52) 415-152-5326 Tel: (305) 531-2300 [email protected], Fax: (55) 11 2184-5200 Fax: (52) 415-154-6843 Fax: (305) 531-6303 [email protected] E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] www.polarstar.com.ar www.rederecord.com.br www.roseentertainment.com.mx www.cbs.com

(Continued on Page 28)

26 VIDEO • AGE J ANUARY 2009 January Ads.indd 27 1/13/09 3:30:38 PM aaaJanuary2009 1/13/09 10:59 AM Page 28

L A T I N A M E R I C A T V DISTRIBUTION D I R E C T O R Y

(Continued from Page 26)

Centauro Frecuencia Latina LAIN-Cinemania Sony Pictures Television Networks International Sales Contacts: Andrea Nieto, Francoise Sales Contacts: Miki Ivcher, Patricia Jasin Nieto 1250 East Hallandale Beach Blvd, Suite Sales Contact: Julio Neri Sales Contact: Angel Orengo 6355 NW 36th St., Ste. 304 #606 1800 Sunset Harbour Dr., Suite 1701 1688 Meridian Ave, Ste. 700 Miami, FL Hallandale Beach, FL 33009 Miami Beach, FL 33139 Miami Beach, FL 33139 Tel: (305) 436-1159 Tel: (305) 891-3330 Tel. (954) 457 1200 Tel: (305) 695-7582 Fax: (305) 436-0974 Fax: (305) 891-3360 Fax: (954) 457-1213 Fax: (310) 202-3799 E-mail: [email protected], www.flinternational.tv E-mail: [email protected] [email protected] www.cinemania.tv E-mail: [email protected] www.sonypictures.com FremantleMedia www.lain-cinemania.com Comcast International Media Group Sales Contact: Sheila Hall Aguirre LBI Media Telemundo International Waterford Building Sales Contact: Eugenia Briseno Sales Contact: Bill Garcia Sales Contact: Esperanza Garay 5200 Blue Lagoon Dr., Suite 200 5750 Wilshire Blvd. 1845 Empire Ave. 2745 Ponce De Leon Blvd. Miami, FL 33126 Los Angeles, CA 90036 Burbank, CA 91504 Coral Gables, FL 33134 Tel: (305) 267-0821 Tel: (323) 692-6572 Tel: (818) 729-5300 Tel: (305) 774-0033 Fax: (323) 954-2657 Fax: (305) 267-0459 Fax: (818) 558-4203 Fax: (305) 774-0031 E-mail: [email protected] E-mail: E-mail: [email protected] www.comcastintl.com [email protected] E-mail: [email protected] www.nbcuni.com www.fidtv.com Lightworks Program Discovery Distribution Communications HBO Enterprises Televisa Internacional Sales Contact: John Cuddihy Sales Contact: Carlos Castro Sales Contact: Mercedes Dawson Sales Contact: Rose Marie Vega 2 Rector St., 18th Floor 6505 Blue Lagoon Dr., Ste. 190 Address: 1100 Avenue of the Americas New York, NY 10006 6355 NW 36th Street, Ste. 309 Miami, FL 33126 New York , NY 10036 Tel: (212) 485-8500 Miami, FL 33166 Tel: (786) 273-4700 Tel: (212) 512-1858 Fax: (212) 483-8511 Tel: (786) 265-2500 Fax: (786) 273-4061 Fax: (212) 512-5698 [email protected] Fax: (786) 265-2269 E-mail: [email protected] E-mail: [email protected] www.lightworksdistribution.com Email: [email protected] www.discoveryprogramsales.com www.hbotvsales.com www.televisainternacional.com NBC Universal Latin Disney Media Networks America Latin America HBO Latin America Group Venevision International Sales Contact: Marcio Ferreira Sales Contact: Fernando Barbosa Sales Contact: Emilio Rubio Sales Contact: Cesar Diaz 10 Universal City Plaza, 31st Floor 2 Alhambra Plaza, 9th Floor 4000 Ponce de Leon Blvd., Ste. 800 121 Alhambra Plaza, Ste. 1400 Universal City, CA 91608 Coral Gables , FL 33134 Coral Gables, FL 33146 Coral Gables , FL 33134 Tel: (818) 777-1000 Tel: (305) 567-2280 Tel: (305) 648-8100 Tel: (305) 507-6828 Fax: (818) 866-5622 Fax: (305) 774-3913 Fax: (305) 461-3943 Fax: (305) 446-4743 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] www.dait.tv www.hbolag.tv www.nbcunitv.com www.venevisioninternational.com Dori Media Distribution Laguna Productions RCTV Warner Bros International America Sales Contact: Guadalupe D’Agostino Sales Contact: Elart M. Coello TV Distribution 4380 NW 128th Street Sales Contact: Jose Escalante 28385 Constellation Road Miami, FL 33054 4000 Ponce de Leon Blvd 9800 NW 41st St., Ste. 320 Valencia, CA 91607 Tel: (305) 688-7475 490 Coral Gables, FL 33146 Doral, FL 33178 Tel: (661) 257-7450 Fax: (305) 685-5697 Tel: (786) 662-3051 Fax: (661) 257-7451 Ph: (305) 461-8256 Fax: (786) 662-3056 E-mail: [email protected] E-mail: [email protected] Fax: (305) 461-8257 E-mail: [email protected] www.rctvintl.com www.lagunaproductions.com www.wbitv.com www.dorimedia.com Salsa Entertainment/TV World Wrestling Liaison International Loonland Etcetera Group Entertainment, Inc. Sales Contacts: Zasha Robles Sales Contact: Alain Teale Sales Contact: Jerry Diaz Sales Contacts: Carl DeMarco, Emilio Revelo 10462 NW 31st Terrace 1410 20th Street, Ste. 215 2828 Coral Way, Ste. 306 1241 East Main St.Stamford, CT 06902 Miami, FL 33172 Miami Beach FL 33139 Miami, FL 33145 Tel: (305) 594-3000 Tel: (305) 851-2631 Tel: (305) 461-9858 Tel.: (203) 352-8600 Fax: (305) 594-3061 Fax: (305) 397-2806 Fax: (305) 461-5374 Fax: (203) 353-2976 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] E-mail:[email protected] www.etceteragroup.com www.liaisonintl.tv www.loonland.com www.wwe.com/worldwide

28 VIDEO • AGE J ANUARY 2009 aaaJanuary2009 1/19/09 9:54 AM Page 29

ENERO 2009 VOL. 29 NO. 1 $9.75 Sección en Español ® www.videoagelatino.com

La investigación y Ex ejecutivos encuentran verdadero desarrollo en televisión se trabajo como consultores POR LEAH HOCHBAUM ROSNER La consultoría es hoy en día un arte muy llama “Piloto” demandado a nivel mundial. Nos n el negocio del cine y la POR DOM SERAFINI contactamos con una amplia gama de ex ace poco, en un vuelo de Los Ángeles a Nueva York estuve sentado al lado de televisión, la vida no termina ejecutivos de la TV en Europa y Canadá, una diseñadora gráfica que con orgullo comentó que en los últimos años, ella al jubilarse o cuando “se pero solo fueron los americanos los mas buscan nuevas llevaba consigo su set de dispuestos a hablar abiertamente. De todas oportunidades”. De hecho, en TV, prefiriéndolo a (Continuación a la pàgina 32) mirar streaming videos muchas ocasiones, de la Internet en su (la vida) computadora. Sin Ecomienza en ese instante, y La TV Americana va más Hembargo, para poder ver películas y de manera frecuente, dando sus series de TV favoritas se compró consultoría. Allí es cuando allá de sus fronteras un proyector de video, ya que el verdadero trabajo presumiblemente, luego de un día de comienza. Pero ¿qué es lo odo aquel que ha viajado y pasado un rato trabajo, al mirar en una pantalla de que hace exactamente un cambiando canales en un hotel en el extranjero, 17 pulgadas en su computadora, consultor? ¿Por qué hay sabe que la marca de la TV Americana está en todas tanto ella como todos nosotros, tanta demanda de ellos? T partes y se recibe en diferentes idiomas. Gracias a deseaba disfrutar del entretenimiento VideoAge ha buscado a una gran cantidad de reconocidas series, películas y marcas originadas en los EE. UU, pareciera haber un en una pantalla mas grande. aquellos que lo han hecho y deseo insaciable de contenidos de TV americana en el Ciertamente, la televisión significa sobrevivido para contarlo. continuidad, familiaridad y, hoy en mundo. Juzgando el crecimiento de la industria y las día, pantallas grandes. (Continuación a la pàgina 30) De acuerdo a la información provista por Veronis Suhler Stevenson, una firma de inversiones de Nueva York, en 2006, los hogares americanos han pasado mas de ocho hors diarias mirando televisión, mas que las seis horas en 1975. Mientras los ratings de las grandes cadenas de TV americanas siguen cayendo- todas juntas en total han perdido 3.4 millones de espectadores la temporada pasada- la gente mira mas televisión que nunca. Una tendencia similar parece suceder con la industria automotor americana: Mientras los consumidores compran menos coches y el precio de la gasolina continúa aumentando, la gente pasa mas horas en las rutas manejando. Pero eso no me sorprende, considerando que la industria automotor americana ha cambiado el foco de su atención hace unos años atrás, cuando fue capaz de producir exactamente lo que los consumidores deseaban. Y como en la industria de la TV americana, el sector de lo automóviles se está convirtiendo cada vez mas creativo cortando costos que (en el diseño) de sus productos. Es más adepta a anticipar las quejas de los accionistas que las de su público comprador. Hagamos algunas comparaciones. El sector automotor americano es una industria de U$D675 billones de dólares (basado en datos para coches y camiones de bajo peso) y se estima que los tres grandes fabricantes de autos (Chrysler, Ford y General Motors) en conjunto gastan U$D1 billón de dólares en (Continuación a la pàgina 34) aaaJanuary2009 1/13/09 11:00 AM Page 30

marca MGM, canales Premium en Comentó Dudley-Smith. conjunto y asociados a otros estudios, e Siendo los últimos en sumarse, CBS inversiones en otros canales de cable de Paramount International Televisión tiene La TV Americana entretenimientos –no bajo el nombre de la ventaja de entrar al mercado cuando las MGM- tales como el canal satelital nuevas plataformas ya han sido testeadas Casaclub TV en Latinoamérica y y mejoradas. “Tenemos nuestro foco de Portugal. Los canales con la marca interés en múltiples temas,” dice MGM que Tuchman describió como el Manville. “Nos adaptaremos a todos los (Continuación de la pàgina 29) corazón del negocio de los canales nuevos medios, incluyendo celular y internacionales, incluyen los archivos IPTV. Debemos ser flexibles inversiones que hacen algunas compañías, actuales y futuros de la compañía. Los encontrando a nuestros clientes donde la globalización de la TV está para canales llegan a decenas de millones de ellos desean encontrarse con nosotros. En quedarse. subscriptores, están disponibles en mas países en los que el mercado linear está de 120 países, y tienen mas de 20 señales El último año, Jeff Zucker, Director saturado, nos focalizaremos en las áreas satelitales separadas emitidas en decenas del mercado no linear con programación Ejecutivo de NBC Universal, expresó de lenguas diferentes. públicamente su deseo de expandir el VoD o SVoD.” negocio de los canales internacionales de Si bien la compañía ha firmado De acuerdo con Helmrich de IBC, el NBC. Zucker fue citado en el recientemente un acuerdo para la éxito no pasa por el medio utilizado para International Herald Tribune diciendo transmisión de contenidos en celulares con la distribución, sino cómo se realiza el Bruce Tuchman de MGM Networks que quería duplicar para el 2010 los Vodafone en Alemania, nuevas tecnologías posicionamiento de la marca. “El éxito ingresos de su compañía generados en el tales como celulares y la IPTV solo son un llega cuando una marca realmente manera simple de hacerlo, por lo que extranjero llegando a los 5 billones de complemento y no un reemplazo de los significa algo. Debes mantenerte debes dar apoyo a lo largo de todo el dólares, o un 30% del total de los modos tradicionales de distribución- el apegado a lo que dices que eres.” mundo. “Kaplan de Sony está de acuerdo ingresos totales de la compañía, siendo Cable y el satélite. “La gente se ha estado Cuando fue consultado sobre cuáles son y dice, “Debes encontrar el nicho correcto estos del 18% en 2006. preguntando si la distribución por el Cable las compañías mas exitosas en crear una y responder a las necesidades de cada y satélite será reemplazada en 10 años: Los expertos dicen que NBC hace estos marca, Helmrich mencionó a Discovery, operador.” También enfatiza la dijo, “pero los ingresos no han sido National Geographic y a MTV. importancia de la localización. “Los movimientos para cerrar la brecha con erosionados en absoluto. Han crecido. Las otros estudios, en los que los ingresos del Gracias a sus countdown shows, programas americanos funcionan bien en nuevas tecnologías ofrecen una manera todo el mundo,” dice, “pero la clave para extranjero son cercanos al 18-23% de todo adicional de distribución, pero no programas de reality y noticieros del llevar estos canales a un nuevo nivel es la lo que perciben. Estas ganancias provienen reemplazan nada.” mundo del entretenimiento, E! se ha de dos Fuentes: Subscripciones y convertido en el icono del branding. Los localización: Producción local original, publicidad. Un estudio que está a punto de De esta sensación se hizo eco Jon canales E! fueron inicialmente lanzados doblado y subtitulado.” Helmrich, Presidente de IBC de Los entrar con ímpetu en el mercado en SKY en Inglaterra en el año 2002, y Pero la demanda de localización varía Ángeles, que ha estado involucrado en el internacional de canales es CBS de acuerdo a Brad Wald, Gerente de de manera considerable en cada territorio. Paramount International Television. La lanzamiento de 20 a 30 canales durante Comcast International Media Group su carrera, incluyendo tales como E! y “Algunos países, como Sudáfrica, están compañía perdió la mayor parte de sus para Europa, el Medio Oriente y África, contentos con los shows americanos tal posesiones con la división de CBS Corp. y CHUM en Canadá. “Si el objetivo de ahora está presente en mas de 100 vender un canal internacionalmente es cual son en América, pero en otros países, Viacom Inc. Actualmente, los ejecutivos de territorios incluido los de EMEA como Francia por ejemplo, exigen sus CBS están explorando qué marcas utilizar para obtener reconocimiento y (Europa, Medio Oriente y África). ganancias, no hay una manera mejor de propios shows,” dijo Wald, de Comcast. y en qué géneros focalizarse cuando su Diferentes canales de Style Network En países que exigen un alto nivel de canal sea global. Con casi 700.000 horas hacerlo que lanzando un canal por Cable o satélite. Si eres un canal americano y de Comcast fueron lanzados en aquellos localización en sus programas, E! de programación en su catálogo, las territorios en Noviembre de 2007, y hay producirá versiones locales del programa posibilidades son interminables. deseas tener presencia en el mercado Inglés, por ejemplo, todavía necesitas planes para lanzar el Golf Channel en countdown, de las entrevistas en la “Estamos en una etapa avanzada de la una plataforma como BSkyB o Virgen 2009. De acuerdo a Wald, ganancias- y alfombra roja y en las series de noticias E! planificación con socios potenciales espectadores- están en alza. La torta Media. Ellos siguen siendo el gran “Nunca dos canales son iguales”, dijo virtualmente en cada continente,” dijo ciertamente está creciendo en todo el premio a ganar.” Helmrich, que como Presidente de IBC, da Reed Manville, Presidente de Manville mundo”, comentó. consultoría a compañías interesadas en Media Consulting, quien fuera De acuerdo a Malcolm Dudley-Smith, Vicepresidente Ejecutivo de la Branded La transición de la TV análoga a la lanzar canales internacionales. “Debes ser contratado para liderar el proyecto de digital está alimentando el crecimiento expansión de la CBS-Paramount. Services-Business Management, en flexible. He visto a mis clientes gastar mucho Warner Bros. International Television especialmente en territorios como el Este dinero siguiendo un solo camino y luego “Con tantas horas de programación, y Europeo y partes de Asia, que fueron tantos catálogos para poder elegir de Distribution, no hay una gran deben gastar nuevamente mucho dinero transformación a la vista. “La línea de mas lentos en adoptar los canales para balancear la cantidad de programación ellos-tenemos los derechos de Showtime, americanos. Según Helmrich, algunos de negocios tradicionales siguen proveyendo local necesaria con la de USA.” King World y los programas de la los territorios más pequeños tales como Paramount- podemos transmitir en audiencias masivas e ingresos por Con cada nueva tecnología, el agregado publicidad en los grandes mercados del Singapur, Hong Kong y Taiwán, son los cualquier canal abierto o de nicho de nuevas plataformas de distribución ha mundo, y por ello retendrán su relevancia más prometedores, gracias a una suave cuando se habla de géneros televisivos.” sido una bendición y una maldición al por algún tiempo.” transición hacia la televisión digital. Uno de los canales que se ha mostrado mismo tiempo. “Las nuevas tecnologías De todas maneras, eso no quiere decir Warner Bros. está hacienda una gran como uno de los mas fuertes en el inversión en el mercado de la India en han ayudado en las transmisiones y a mercado de los canales internacionales es que la Warner Bros. y los otros estudios no bajar costos. Por ejemplo, no se necesita vayan a buscar sacar ventajas de las nuevas particular. La compañía planea lanzar Sony, que llega a los destinos en el mas adelante este año un canal Warner mas doblar y enviar videos; los costos de exterior con los canales Sony plataformas disponibles para sus canales. los transponders también han bajado. En los últimos dos años, Warner Bros. ha Bros. en colaboración con su compañía Entertaiment Televisión (SET), AXN y hermana la Turner Entertainment Esto ha dado fuerza a la industria y Animax, entre otros. De acuerdo al lanzado diversos servicios de suscripción permitido que el lanzamiento de canales de audio y video On Demand para los Networks Asia, solo aguardan la Presidente de la Internacional Networks, aprobación regulatoria. “Hemos puesto sea mas rápido y simple.” Comentó Andy Kaplan, para “Sony Pictures canales de Warner TV en Asia y Europa. Helmrich. “Pero por el lado del negocio, Estos canales siguen la ya larga y exitosa nuestros ojos en India hace tiempo y Entertaiment [el negocio de los canales es mucho mas complicado. Con las cadena de canales lineares de Warner que estamos sumamente entusiasmados por internacionales] se está convirtiendo tecnologías basadas en Internet hay mas con su programación llega a 20 países en trabajar con nuestros colegas de la cada vez más importante,” dijo. oportunidades, pero cerrar un negocio es América Latina. “No estamos focalizados Turner y en brindar un servicio nuevo a también mucho mas complicado de lo Bruce Tuchman, Vicepresidente ahora solamente en dar licencias de este mercado,” dijo Dudley-Smith. Ejecutivo de MGM Networks, no está nuestros programas, sino también creando Mientras la TV digital en nuevos que era hacerlo con el Cable y el satélite.” dispuesto a revelar cifras, pero aseguró, y proveyendo interesantes canales lineares territorios brinda a compañías No importa de qué manera, el negocio “nuestros canales internacionales y no lineares en las ya establecidas y las americanas el potencial de hacer más tiende a seguir creciendo. “Se maximiza el representan un alto crecimiento en el nuevas plataformas posibles. Estamos dinero y llegar a más espectadores, todos retorno de inversión en contenidos. Los flujo de ganancias de MGM.” cambiando de ser tan solo proveedores de requieren una atención especial. “Cada canales ven crecimiento a largo plazo y se Entre los activos que posee la licencias a creadores de entretenimiento territorio y cada canal es único”, dice venden mas programas que nunca,” dijo compañía en el extranjero se incluyen la que destacan nuestra programación.” Tuchman de MGM. “No hay una Helmrich. LCB

30 VIDEO • AGE J ANUARY 2009 January Ads.indd 31 1/13/09 4:16:22 PM aaaJanuary2009 1/13/09 3:38 PM Page 32

con un ingreso anual cercano a los U$D al final de los 90 al llegar a la longeva productor de cine independiente me dijo: 200.000. Los puestos de trabajo son edad de 65 años. “Desean contratarte Aquí tengo una lista de películas que no pocos y se presentan de tanto en tanto, para explotar tus cualidades,” dijo, y pude vender allá, cuando te encuentres allí, Ex ejecutivos permitiendo una “excelente calidad de continuó: “También pueden contratarte ¿por qué no tratas de venderlas…? Cuando vida familiar” para aquellos que aún tiene por temor. Cuando un ejecutivo deja su llegó, el Gerente de una Network tuvo un niños en sus casas o una esposa tolerante. puesto, la gente piensa, ¿qué podrá hacer breve encuentro con él y aceptó comprar Para disponer unos ingresos fijos, algunos ahora por mí? o ¿Cómo podrá dañarme seis films en el acto. “Gané U$D100.000 consultores americanos, especialmente luego? Responden a mis llamados para en 15 minutos.” Dijo Horowitz. “Estaban (Continuación de la pàgina 29) aquellos en el área de Los Ángeles, estar seguros que están cubiertos. comprando mi conocimiento, mi pedigrí, mi experiencia en el negocio de los Medios. también dan servicio como expertos en De acuerdo a Horowitz, la palabra maneras, Frank Mulder, quien se retirara Además de vender films a los australianos, juicios relacionados con disputas por “Consultor” es poco correcta. Te recientemente de su puesto como Horowitz también fue hasta Hong Kong temas de contratos, catálogos y precios de encargado de las adquisiciones de la TV contratan para hacer un trabajo que no es para contratar al Gerente de una compañía contenidos. Otros generan ingresos pública de Holanda, comentó: “No tiene a diario y no todo el día. Pocas compañías de animaciones y hace poco fue convocado inclusive como miembros de directorios sentido ser consultor en Holanda, nada de contratan gente para ‘consultar’, en por un productor de shows en Canadá para lo que buscan los compradores es de compañías de Medios. realidad desean que el consultor haga para “hacer algo juntos.” informado con anticipación. Actualmente ellos trabajos a medio empleo. No desean “Los consultores, como regla, son Mientras Horowitz entró al tema de la los compradores prefieren tratar que seas solo un consultor.” ejecutivos desocupados con ciertas consultoría accidentalmente, otros directamente con las productoras y los calificaciones”, dijo Norman Horowitz Horowitz no deseaba ser consultor. Pero buscan esto como si fuera un trabajo majors.” de Los Ángeles, un ex alto ejecutivo de cayó en ello. Poco tiempo después de su regular. Al final de los años 90, Farrel En lo que a dinero se refiere, un MGM (y otros estudios) que trabajó salida de MGM, fue de viaje a Australia Meisel era el Gerente General de The consultor aspira a tener un buen pasar, como asesor hasta que fue “destronado” con su hijo. Comentó Horowitz: Un Movie Channel en las oficinas de Londres. Durante su cadencia, muchas veces compañías de la competencia se le acercaban solicitando su consejo. “No podía hacer nada debido al conflicto de intereses”, dijo, “pero mientras tanto iba acumulando muchos contactos.” Cuando se preparaba para dejar The Movie Channel e Inglaterra, Meisel comenzó a tantear entre aquellos que habían expresado interés en sus servicios. “La primera en contratarme fue la empresa turca Ihlas Media. Los ayudé a reposicionarse,” dijo Meisel, que actualmente trabaja con esa firma en otra iniciativa. “Son gente con muchas iniciativas en una zona muy conflictiva del mundo,” dijo él. Como consultor, Meisel se ve a sí mismo como un “jack-of-all-trades” (alguien muy competente en muchos aspectos sin sobresalir en ninguno). “He hecho de todo. He ido departamento por departamento para examinar el flujo de trabajo o falta del mismo (de la estación). He revisado cada componente del sistema gerencial y cómo cada departamento es manejado. Cuando entro en escena, usualmente es para hacer una reingeniería o reorganizar, no necesariamente para despedir.” La consultoría llevó a Meisel a cada rincón del mundo, incluyendo Varsovia, Rumania y el Medio Oriente, y no hubiera llegado allí de otra manera. “Es excitante,” dijo, “es una tarea mas difícil que un empleo corriente ya que trabajas en diferentes zonas horarias al mismo tiempo.” Gusta especialmente de ayudar a estaciones de TV en mercados emergentes tales como los del Este europeo. “Allí, hay muchos canales que solo ahora están saliendo del frío profundo creado por la Guerra Fría”, dijo. “Están llegando ahora a la gente que es la primera generación que no creció con la TV comunista. Las estaciones allí están mucho mas predispuestas a tomar riesgos y probar cosas nuevas. No hacemos eso ya en USA.” Meisel ha escuchado mencionar que la mayoría de los consultores ya retirados en el rubro entretenimiento son condescendientes, él ve las cosas diferente. (Continuación a la pàgina 34) J ANUARY 2009 Nosotros ponemos las historias. Ustedes el talento.

Formatos de ficciòn

THEhotel suite # 4909

January Ads.indd 33 1/13/09 4:21:37 PM aaaJanuary2009 1/13/09 11:01 AM Page 34

tema es mantenerse actualizado lo más posible… cuando te encuentras fuera del negocio del día a día. “El desafío es de Ex ejecutivos conectarte, investigar y mantenerte en contacto con gente que puedan mantenerte al tanto.” Russ Kagan, un consultor de Nueva York que trabajó con compañías tales como la (Continuación de la pàgina 32) RAI de Italia, discrepa, diciendo que a través de la consultoría se gradúa con un “Cuando salí de la rutina diaria”, dijo, “no Master cada par de años en temas me agradaba hacia adonde iba el relacionados con las tendencias del broadcsting- excesiva publicidad, mercado. “Lo que amo de este negocio es el excesivas repeticiones, etc. Frente a ello, cambio,” dijo, “He sido afortunado de debí tomar lo que sabía y tener pasar de la distribución al lanzamiento de iniciativa… Y no volver a tomar un canales, a producir miniseries, contenidos puesto corporativo.” digitales para celulares e Internet, etc. En Mientras Meisel prospera del hecho de cada oportunidad, he tenido que tratar con trabajar para diferentes compañías en gente diferente y diferentes compañías. Farrell Meisel diferentes ciudades en un mismo día, Disfruto realmente de lo que hago.” otros detestan ese estilo de vida. “No estoy Anthony Friscia, un consultor de Oak haciendo mucho ahora”, nos dijo un Si estás leyendo contratos, rearmando que trabajo de nueve a cinco”, dice Kagan Park, California, compartió en general la consultor retirado de un estudio VIP de la estructura jerárquica de una compañía riéndose, “¡pero me refiero de nueve a visión anterior. Sin embargo dijo, “Prefiero Los Ángeles que prefirió quedar anónimo. o vendiendo films en todos los rincones un trabajo fijo. Hay más estabilidad. cinco en cada zona horaria en la que “No quiero perder la mitad de mi vida del mundo, cuando eres un consultor, Además, con las consultorías no recibes tengo un cliente!” buscando trabajo. No me agrada salir a sueles pensar que trabajas solo para ti, bonos tales como seguro médico o el 401 venderme.” Que bueno para él. “Los pero estás disponible las 24 horas, siete (k) – fondo de jubilación.” Friscia, que clientes vienen a buscarme. Mi reputación días a la semana. “Suelo decirle a le gente comenzó su carrera como analista es conocida. La ética de mi trabajo es financiero en Viacom en 1975 y ha sido conocida. La gente sabe que sé sobre el consultor de la Twentieth Century Fox, tema. Si, por otro lado, fuera Juan de los entre otras compañías, ha estado Los consultores, Palotes, un don nadie, que trabajó años involucrado recientemente con la CAD en la parte de atrás de una oficina de cine (Computer Applications Development) como regla, son independiente, entonces probablemente una compañía de software de Burbank que debería actuar activamente para estimular creó un sistema computarizado que los mi trabajo.” estudios pueden usar para chequear la ejecutivos El mismo día en que dejó su puesto, disponibilidad de los derechos de un film o recibió el llamado de una firma que show de TV en un territorio dado. desocupados con deseaba crear su departamento de ventas. Friscia, quien menciona su Deseaba tener algo para hacer, pero, “era especialidad en las áreas de finanzas y muy intenso”, nos dijo, “Ya sean ocho días contratos, encuentra su trabajo ciertas calificaciones u ocho semanas, cuando eres un consultor, especialmente reconfortante cuando está debes ir al frente todo el tiempo”. involucrado con lo que ocurre. “Veo un Para este consultor, lo mas difícil del gran futuro para CAD,” nos dijo. –Norman Horowitz Norman Horowitz

fabricantes de coches americanos trataron primero un prototipo del show? De utilizado desde la antigua Roma. Veamos el de reemplazar sus prototipos con modelos acuerdo, nadie en el mundo siente la “Progreso” como un retorno a la edad de de arcilla. Este cambio se dio en particular necesidad como en los EE. UU de oro de la televisión y no como una marcha La investigación cuando los coches japoneses comenzaron a producir pilotos de TV. Pero nadie en el forzada hacia el futuro. Después de todo, desafiar el dominio de los vehículos mundo genera U$D49 billones en un quiebre deliberado con el pasado nos es americanos. Hoy, la industria automotor publicidad, U$D27 billones en la venta potencialmente creativo. En determinados americana usa lo que se llama Computer de programación local (datos del 2006), momentos, la innovación puede ser seguidos por otros U$D5 billones por Aid Design (Diseño computarizado subversiva, especialmente con el riesgoso venta de derechos internacionales de TV. (Continuación de la pàgina 29) asistido), y el resultado son grandes negocio de deshacerse de los pilotos. Por pérdidas. Siguiendo este argumento, estamos comparando manzanas con naranjas. ejemplo, ¿cómo podrán tanto los prototipos, lo que constituye el 0.2% de Steve McPherson de ABC dijo en programadores como los anunciantes Actualmente algunos ejecutivos de sus ganancias anuales de U$D465 Mayo en la conferencia de Nueva York: juzgar si habrá buena química entre los ciertas áreas de los conglomerados de las “Si yo dirigiese una compañía automotor caracteres principales? Además, una escena millones de dólares (cifras de 2006). El networks quieren cambiar las reglas del sector de la TV americana es una y decidiera producir 700.000 coches puede resultar graciosa en el script, pero ser basados en un dibujo, sin un prototipo, juego para ahorrar U$D50 millones de industria de U$D49 billones anuales y completamente un fracaso frente a la ¿esto tendría sentido? dólares al año, pero, en el proceso corren gasta unos U$D200 millones en sus el riesgo de derrumbar todo el concepto cámara. Se debe tener en cuenta que el costo de prototipos, o equivalentes, los pilotos de de la integración vertical de los cada episodio de una serie puede llegar“ No me malinterpreten. No estoy en TV, representando un 0.4% de sus estudios/networks. hasta los U$D3 millones (U$D4.5 contra de presentar nuevos shows a lo ingresos anuales. Estas son cifras bajas, si Y no solo eso. Un resultado mucho largo del año teniendo estos una mejor uno considera el Cable, el satélite, el millones en el caso de series antiguas con el incremento de salarios a los actores). más riesgoso pueden ser las pérdidas en oportunidad de posicionarse sin la dura VoD, los DVD´s y otros ingresos Por lo tanto, cuando una network invierte los niveles de ingresos de publicidad, competencia frecuentemente encontrada derivados de derechos como programas U$D 27 millones en una serie de 13 que es el único modelo de negocio sobre en la temporada de otoño. Pero una cosa emitidos en vuelos, las ganancias anuales episodios (70% del costo de producción) el que se basan las networks, al menos es mejorar un producto ya existente y del sector llegan a un tope de casi para ganar U$D70 millones en publicidad hasta que se imponga el IPTV. otra cambiarlo por algo completamente U$D100 billones de dólares. por 234 minutos de anuncios, ¿no sería En este punto, quisiera introducir un desconocido. ¡Además, no me gustan las Años atrás, para ahorrar dinero, los mejor arriesgar U$D5 millones haciendo nuevo concepto, que en realidad ha sido sorpresas!

34 VIDEO • AGE J ANUARY 2009 DETECTIVE MONTALBANO LOOKING BACK MY WINGS

Via U. Novaro, 18 - 00195 Rome Tel. +39 06 37498487 - Fax +39 06 37516222 www.raitrade.it - [email protected]

January Ads.indd 35 1/15/09 7:51:52 AM aaaJanuary2009 1/13/09 11:01 AM Page 36

Territories

Israeli Television: Small Country, Big Ambitions

BY LEVI SHAPIRO TV to most program buyers and they Erez Tal, king of Israeli reality and game he first broadcast in Israel was will probably respond “telenovelas.” show formats a military parade in 1968. The Dori Media is the world leader, first commercial television distributing over 5,000 hours of very well in Israel off of reality and game industry did not even launch telenovela content to 65 countries and shows, but not drama. The producer who until 1993. This limited home 450 TV channels. This includes owned only produces drama will be in trouble,” market has taught a and operated channels in Indonesia and he said. After years of producing generation of Israeli content other markets. In order to leverage telenovelas, the creator and executive Tcreators to cut costs and look for growth alternative platforms, Dori recently producer wanted to combine his interest abroad. In the words of comedy writer launched Novebox.com, a social media in psychology with a cost-effective Omri Marcus (It’s A Wonderful Country), and networking site focused on format. “Psychology is my hobby and my “we are like a sweat shop from the Far East telenovelas. “Every day, two billion illness. I have been in therapy all of my — only instead of Nike shoes we make people watch telenovelas,” said Nadav life.” cheap and smart content.” Palti, CEO of the Tel Aviv office of Dori The format was sold to HBO in the The Israel Audience Research Board Media. “This is a very stable genre and (IARB) estimates 1.7 million Israeli TV demand remains high if you effectively U.S. and the series that is based upon it, households, 20 percent of which are promote, package and program.” In In Treatment, is now in its second season, non-Hebrew Arabs. Early programming addition to the TV formats, Dori also racking up Emmy and Golden Globe successes were either political satire or Avi Armoza of Armoza Formats produces about 1,000 new hours yearly awards. Other versions are in production imitations of foreign formats. As one in Argentina and Israel. in France, Russia, Italy, Portugal and Think You Can Dance and It’s A Israeli producer joked, “It isn’t stealing if Israel’s small size makes it difficult for Serbia. “Except for Serbia, those countries Wonderful Country. More recently, one Jewish comedian borrows from producers who don’t export. Avi Armoza have much higher budgets than Israel,” Keshet has begun exporting formats. another Jewish comedian.” left his role as svp at JCS, Israel’s largest said Levi. “If it wasn’t for the overseas According to Keren Shahar, head of studio, to create Armoza Formats. The Today the market is fragmented, with a Formats & Acquisitions, “four years ago business, I would have lost money.” company has sold formats in Europe and public broadcaster, two commercial it was hard to schedule meetings with In Treatment is “Israeli” in the North America. “Development is the broadcast networks and an 80 percent international buyers. Now people want budgetary sense. “My intention was penetration rate for cable (HOT) and most expensive and risky part of to hear about what we are doing.” This always to make it on the cheap…two satellite (YES). Primetime broadcast is includes The Vault, which aired in 18 television. Many territories may not be dominated by reality, led by Channel 2, able to afford U.S. and U.K. formats. actors, one location. For the telenovelas, I territories, The Successor with Uri Geller could write one episode every day. I truly which actually has two concessionaires. (10 territories) and Mythological X. Israeli shows can fill that need.” Channel 2’s Sunday-to-Tuesday lineup is Armoza’s approach integrates content believed that was possible for In The undisputed king of Israeli reality controlled by Tel Aviv-based Keshet, while and technology. For example, The Smart Treatment. In fact, I needed an entire and game show formats is Erez Tal, Wednesday-to-Saturday programming is Ace is an original poker trivia game show month to write each episode. So executive producer of The Vault, host of overseen by a different company, Reshet, designed for niche channels and off- development took me one and a half Big Brother and the creator of many primetime in combination with the which is also based in Tel Aviv. Those days popular shows. Tal launched his career years before shooting.” Web. will reverse next year. on Israeli Defense Force Radio, which is What remains to be seen is if scripted Keshet leads the ratings race with popular with a national audience and Hagai Levi never created his dramatic Israeli formats can maintain relevance reality programs like Big Brother, So You where many Israeli talents began their series B’Tipul to get rich. “You can live abroad. “Some of the plotlines, such as careers. “Israel is a good lab for formats. the fighter pilot, are too Israeli. We all felt We know how to make cost-effective that the second season requires a much primetime,” he said. deeper adaptation to make it more The launch of direct-to-home satellite culturally relevant,” said Levi. in 2000 forced cable to innovate. Localization includes an entirely local According to Udi Miron, CEO of cable writing team and new showrunner, network group Ananey, which is headquartered in Tel Aviv, “the worst Warren Light, who formerly served as thing you can call an Israeli is a ‘frier’ [or showrunner for Law & Order: Criminal sucker]. So the cable industry heavily Intent. promoted video-on-demand to Levi is not sure that other Israeli shows demonstrate value.” Today Israel has one will have similar success abroad. “All of of the highest VoD penetration rates in this is unbelievable. I showed up at a the world. “Consumers will pay for unique moment when the American value. Kids programming does especially well on SVoD. We created pay channels networks were looking for ideas from for food, health, travel and lifestyle, and abroad.” For now, international buyers are beyond break-even with all of them.” looking for cost-effective and creative On the global market, mention Israeli formats are learning to say “shalom” to Producer Hagai Levi Ananey’s Udi Miron Israel.

36 VIDEO • AGE J ANUARY 2009 January Ads.indd 37 1/15/09 10:45:48 AM aaaJanuary2009 1/13/09 11:02 AM Page 38

downturns.” The Orlando Sentinel wrote that Florida cable provider “Bright OTHER 1981 WORLD EVENTS Ups House’s On-Demand movies are up And significantly as people try to save money IN THE TV INDUSTRY by not going out to the movies.” • VideoAge was born in New York City in September as “The Downs Still, despite all that, don’t count Business Journal of Television.” movies out just yet. During various crises • Universal Studios and Walt Disney Studios brought a lawsuit the movie business hasn’t stayed idle, against Sony’s Betamax over the issue of consumers recording (Continued from Cover) either. At one time it responded with a broadcast transmissions; the act was found to be illegal. widescreen format and now is facing an • French president Francois Mitterrand proposed setting limits on almost welcomed them. During the Great economic downturn square in the eye U.S. programming in France. Depression, people continued to turn to with 3D, or stereoscopic, technology. • Overseas TV sales brought an estimated $300 million to U.S. the movies for escape. VHS rentals This year, a dozen or so 3D films are companies. boomed during the recession of the early scheduled for release, with another 30 in • Coca-Cola acquired Columbia Studios. 1980s, while DVDs got a boost from the various stages of gestation. By 2011, it is • Advertising expenditures on the three U.S. TV networks totaled downturn earlier this decade.” expected that 40 3D movies will be $5.5 billion. released in a single year. And, according Plus, during economic crises the • Despite economic difficulties, Brazilian TV revenues were expected to some reports, going stereoscopic adds entertainment industry has always come to reach $2.2 billion. only about 10 percent to a movie’s up with new ways to stimulate business. • The three U.S. TV networks claimed 85 percent of audiences. production costs. It is said, however, that In the crisis of the early ’80s cable TV • Banff had its second annual TV Festival it is important to view stereoscopic after a one-year hiatus. came to the rescue. In the early ’90s, movies as a way to bring more people to • In France there were only three TV home video was the savior. In 2001, it cinemas, not as a way to charge more networks (all public), while in West was DVDs. Now, it’s digital media. than the already exorbitant ticket costs. If Germany there were just two TV Indeed, despite hard times, it seems that a ticket price increase for 3D movies is networks (both public). no one is cutting broadband service. unavoidable, perhaps distributors should • Italy was the second largest TV market Broadband is resilient, which is causing a plan to exhibit the movies both in 2D for the Americans, after Canada. surge of digital media revenues. and 3D and let moviegoers decide which • In the U.S., 26 cable networks were in According to some analysts, in they would rather pay for. operation. troubled economies, movie tickets and It has been pointed out that, whatever • Buyer registration at MIP-TV was 200. premium cable channels are the first to movies do, television does it better, • For the first time in five years, one-hour go among media options. But in the therefore several TV set manufacturers, dramas outnumbered comedies. view of an HBO spokesperson quoted in such as Phillips and Samsung, are already The New York Times, “Pay-television has planning to introduce 3D TV sets. In the performed very well in previous U.K., BSkyB is testing 3D TV. In Japan, satellite TV network BS11 of Nippon BS previous year, which maintained the prior Broadcasting (part of NTV network) year’s grosses. Total cable TV ad sales already transmits in 3D, and, in Europe, reached $121 million, compared to just Phillips is working on a 52-inch auto- $72 million the year before. For its part, OTHER 1990 WORLD EVENTS stereoscopic (glass-free) TV set. For the NATPE 1982 stayed the course with IN THE TV INDUSTRY television industry it’s a natural small increases in both exhibitors (262) • E! launched its 24-hour entertainment network in the U.S. progression: First black-and-white TV, and attendees (5,551) from 1981. then color, then HD, and now 3D. And • The International Sports and Television Convention debuted in We also tend to forget the 1973-75 regardless of how new the concept might Monte Carlo (it was later renamed SPORTEL). U.S. oil crisis, when OPEC raised oil seem, 3D was actually invented in 1840. • Cable expanded throughout Europe. prices, causing oil and gasoline shortages • Studio output deals were all the rage with international Like with any crisis, the television and the price of a gallon of gas went up broadcasters. industry has to adapt to audiences’ 233 percent in just one year. newfound moods and tastes. One of the • International co-pros were the talk of TV markets. But going back to the various crises as U.S. casualties of the current economic • Video ratings meters were introduced in Puerto Rico. seen through the pages of VideoAge, the • Though U.S. networks cut back on kids’ TV, it was still big downturn seems to be the television drama, first because of the production 1990-1991 recession caused 653 U.S. business for independent stations, cable and home video. banks to fail, the Dow Jones was down 21 • VideoAge published its first Russian-language insert. costs involved and second because viewers like to laugh during troubled times. As percent and prime interest rates reached • Post-Communism, Mikhail Gorbachev eight percent. The world was in the midst called for independent TV stations and the such, dramedies will fare better, while comedies are poised to rise from the ashes. of the Gulf War and Japan’s Nikkei (stock end to single-party dominated broadcast market) Index went from 40,000 points monopolies. And yet each new crisis brings new to 13,000. • Plans were in place for the Soviet Union’s opportunities, at least for the film and first independent satellite television television industries. VideoAge, for Psychologically, the biggest impact to the network. example, was born in New York City in TV sector in 1991 was the Gulf War, which • Soviets moved from all-barter deals to 1981 in the midst of a recession in which affected NATPE and the Monte Carlo TV hard currency deals when buying the U.S. federal government raised Market the most. The eerie empty aisles are international product. interest rates to 18.87 percent for prime still impressed on the memories of the few • HBO launched Comedy Channel. rate (interests charged to banks). Inflation NATPE participants who remained on the • Leo Kirch Group acquired more shares of was 10.35 percent, unemployment was New Orleans convention floor. Similarly, German private TV network Sat 1, 10.8 percent and the Dow Jones average few Americans ventured to the subsequent controlling a total 55 percent of the company’s shares. (stock index of 30 large companies) went Monte Carlo TV Market, but everything • NHK Japan Broadcasting Corp. established its own U.S. down 24 percent. bounced back as if nothing had happened in time for MIP-TV in Cannes in the syndication and marketed programs to U.S. buyers. In 1981, inflation in Argentina spring. • TV4 was the newest kid on the Swedish commercial TV block. reached 600 percent. Notes of one • Germany was reunited. East German TV facilities were expected million pesos could barely buy a soda Nonetheless, in the U.S. in 1990, 197 to dissolve and become integrated. bottle. That same year, Poland declared movies were released, up from 193 the • Distributors used MIPCOM and MIFED to talk to German buyers martial law and, in 1982 Argentina went previous year, while the box office about changes in the territory. to war with Britain over the Malvinas increased by $251 million to close to • Sky Television merged with collapsed rival British Satellite (Falkland) islands while the Iranian oil $4.38 billion. In 1990, worldwide home Broadcasting to form British Sky Broadcasting (BSkyB). crisis crippled Mexico. video rentals and sales of U.S. programs • Rupert Murdoch’s BSkyB bought rights to England’s Premier Soccer At the same time, in the U.S., 134 increased to $3.48 billion from the $3.13 League games, cutting into a pie held exclusively by ITV and the BBC. movies were released, grossing close to billion of 1989. $2.35 billion, versus 133 movies the During the 2001-2003 recession, (Continued on Page 40) 38 VIDEO • AGE J ANUARY 2009 January Ads.indd 39 1/15/09 8:55:28 AM aaaJanuary2009 1/13/09 6:14 PM Page 40

by $3,800 billion from its peak of Ups $6,300 billion in March 2000. To put OTHER 2001 WORLD EVENTS IN THE TV this into context, the combined loss in INDUSTRY And value on all of Asia’s stock exchanges during the Asian financial crisis of the • DVRs became more commonplace, Downs late 1990s was just $813 billion. sparking fear in advertisers and nets. Japan’s recession continued into the • More advertisers than ever before 2000s. Deflation began plaguing Japan attended NATPE. European companies became regulars. (Continued from Page 38) starting in 1999, and by 2005 the yen had • Monte Carlo market survived on format 103 percent of its 2000 buying power. exacerbated by the collapse of the tech business. The European Union introduced a new stock bubble, the NASDAQ (electronic • With the help of still-nascent DSL currency on January 1, 1999. The euro, technology, program download services stock exchange) lost 3,935 points, or 78 which saw its value plummet when began to take shape. percent, and the Dow Jones went down launched as physical coins and bank notes • Vertical and horizontal integrations 38 percent. Then, nearly half of in 2002, continued to be a weak currency, became mainstream. European bank lending in 1999 went to reducing its program buying power. • Repurposing shows became increasingly telecom companies. Moody’s, a credit popular in the U.S. — both cable nets The 2001-2003 period also marked agency, estimated that about 80 percent and network affiliates aired episodes soon after first-run. of all the high-yield, or “junk” bonds financial crises in Argentina, Brazil and • Reality TV took off worldwide. issued in the U.S. at the height of the Turkey. Meanwhile, in 2001, even • Tensions continued to mount between U.S. TV networks and their boom were to telecom operators. When though 477 movies were released in the affiliates, the 35 percent ownership cap remained a bone of the tech stock bubble exploded in 2001, U.S. — 25 fewer than during the contention; nets were against it, affiliates were for it. the stock market value of all telecom previous year — box office grosses • U.S. talent unions argued over Internet copyright laws. operators and manufacturers had fallen increased by $612 million to $8 billion. The year 2002 witnessed the biggest fall in NATPE history, when participation dropped almost 50 percent, to 10,125 attendees and exhibitors by more than 36 percent to 553 companies, from the previous year. In the current crisis, due to risky subprime loans (loans to non-credit-worthy borrowers), the Dow Jones is down 42 percent, inflation is at 3.6 percent, unemployment 6.7 percent, the prime interest rate is one percent and the Consumer Electronics Association reported a 0.1 A LIFE-SAVING FOOD FOR ETHIOPIA percent increase of wholesale shipment (DOCUMENTARY) 24’ revenues of consumer electronics in the fourth quarter of 2008, compared to the same period of 2007. According to U.K. research company IABM, profitability for the broadcast manufacturing and media technology sector worldwide “has still improved, but now it is only 9.3 percent.” Analysis by London-based media buyer ZenithOptimedia showed that worldwide ad spending is expected to fall by 0.2 percent to $490.5 billion in 2009. PEO GALLERY In regions such as Latin America, (CHILDREN) 39 x 3’ Russia, China and India, Zenith expects advertising growth in 2009. Internet advertising is also expected to grow this year. In addition, the video game sector in the U.S. reported 2008 sales up 25 percent from the previous year. Despite the worldwide economic downturn, attendance at last November’s AFM in Santa Monica registered just a 5.3 percent decrease from the 2007 market’s figures.

CASH After a dramatic fourth quarter of 2008, (New successful FORMAT) Each episode 20’ the international television industry is now starting the new year with NATPE, Jimmy Witherspoon Quartet Carla Bley Sextet full of the expectations that only new Dee Dee Bridgewater Milt Jackson / Gary Peacock / budgets can bring. At each subsequent Rozay Jack DeJohenette Bobby McFerrin Jon Hendricks and Co. market, companies will be able to better Astrud Gilberto Band 29th Street Saxophone Quartet gauge the impact of their clients’ cuts and Miriam Makeba Show Freddy Hubbard the effects of their own cuts on sales. As Franco Ambrosetti Quintet and Satchmo Legacy McCoy Tyner Trio Wayne Shorter Quintet with every financial crisis, strong Sun Ra Arkestra Max Laesser’s Ark companies will be strengthened and weak Jack DeJohnette “Special Edition” Jazzfunk Express ones will get weaker, generating another Mel Lewis Orchestra Tania Maria John Mc Laughlin’s The Crusaders round of mergers and acquisitions. To Mahavishnu Orchestra Marc Jundt Quartet find out which are the strongest ESTIVAL JAZZ CONCERTS companies, one needs only to flip through the pages of any TV trade publication. NATPE 2009 1306 J ANUARY 2009 AN OVERWHELMING STREAM OF COLORS AND SENSATIONS INTO YOUR SCREEN.

SHORT SERIES TEEN / CHILDREN TEEN / CHILDREN TELENOVELA 13 X 1 TV HOUR 248 X 1 TV HOUR 120 X 1 TV HOUR 120 X 1 TV HOUR INTRIGUE / SHORT SERIES TEEN TELENOVELA TEEN TELENOVELA TELENOVELA FORMAT AND FINISHED PROGRAM ONLY FORMAT FORMAT AND FINISHED PROGRAM ONLY FORMAT

COMEDIA / SITCOM COMEDIA / SITCOM ENTERTAINMENT FORMATS ENTERTAINMENT FORMATS 160 X 30’ 22 x 30’ MAGICIAN SHOW GAME SHOW FAMILY COMEDY FORMAT AND FINISHED PROGRAM ONLY FORMAT ONLY FORMAT FORMAT AND FINISHED PROGRAM ONLY FOR LATIN AMERICA

NATPE 2009 • CONFERENCE ROOM B, 4º PISO • THE HOTEL • LAS VEGAS www.flor-latina.com - [email protected]

MONOSABIOS IDEAS+DESARROLLOS

January Ads.indd 41 1/13/09 3:32:17 PM aaaJanuary2009 1/13/09 11:04 AM Page 42

Africa in the form of Canal Overseas it, particularly the perennially war-torn the public service broadcaster, BBC, is (owned by the French Canal+ group) in Eastern Congo, is of zero interest to a TV complemented by a strong private sector, 2001, which rapidly expanded to 20 broadcaster. Even though, it is said that a headed by ITV. Similarly, in Kenya, you Africa Prepares African countries by 2002. By 2004, city station could probably prosper in the have the Kenya Broadcasting For Television DStv had dropped the price of its bustling capital, Kinshasa. Corporation side by side with a strong decoder to only $68. What any TV businessperson hoping commercial broadcaster, Kenya Television Pay-TV could become cheaper, said to make a buck in Africa should look for Network (KTN). KTN succeeded in DISCOP Africa’s Patrick Jucaud. in a territory is probably a combination breaking the public service monopoly (Continued from Cover) “Cheaper pay-TV offers becoming of healthy GDP and GDP per capita, a only as recently as 1990. available across Africa will radically change fairly stable democracy, a reasonably Holding on to control of broadcasting was the city’s best residential area, and television consumption throughout sub- long period of peace, a mixed base of is still dear to most African governments. the vast, lavish home of the son of the Saharan Africa in the near future, and will industry and business (which should Like South Africa, Kenya airs little country’s former president. fuel competition between television include a healthy tourism presence as imported programming, and the reason is operators. This competition will provide tourist money keeps governments on Welcome to Africa. probably cost as much as culture. Even great opportunities for distributors their toes), a narrow division between the strongest African economies are weak The country in question is fairly well offering the right content under affordable the top 10 percent of income earners compared to those in Europe and Asia, developed, has a moderately stable terms, especially in a part of the world and the bottom 10 percent, and a and the currency can seesaw (as the South democracy with a convertible currency, reasonable employment rate. where television advertisers still have African rand has) so program pricing will and a fairly solid mixed business and money to spend!” Unfortunately, in Africa, that list industrial base. In short, it’s not an certainly be an issue at DISCOP Africa. Even so, the proliferation of free-to-air severely narrows down the field. In sub- Nigeria, the home of “Nollywood” — African “basket case” or an out-of-control Saharan Africa, right now those territories “banana republic.” But the European stations will remain important for the Nigeria’s answer to Hollywood — is growth of African TV, in order for that qualify are probably much of West Africa’s audiovisual powerhouse, but so businessman knew enough about the Africa (Nigeria and Ghana in particular), country, having already spent 250,000 program providers and advertisers to be far it has only four national TV stations, able to tap the African consumer. That’s South Africa, and Kenya. City-based including the Nigerian TV Authority, euro researching it, that he needed stations could find a home in Uganda, influence — the right kind of influence not easy in some sparsely populated but backed up by some city channels. vast African countries. In those places, Tanzania, Rwanda and Burundi. — to have any hope of success there. As the continent’s largest country with capital city-only TV stations may be the It’s probably no surprise that virtually close to 150 million people, Nigeria will And that’s particularly the case with way to go, both for viewership and all these territories are English-speaking, be top of the list for all content and media, and even more particularly the distribution reasons. with the exception of some French- format sellers at DISCOP Africa. But a case with broadcast media, in just about speaking countries in West Africa. every African country one can name. A great many of Africa’s 54 countries useful word to know is “dash.” In Nigeria, have only one TV station, owned by the South Africa is a special case. It had no it means “bribe.” You hear the word a lot Recently, Video Age reported in its April government, whose daily purpose is to television service until the 1970s, because issue that Africa was TV’s last frontier. in Lagos. The context was the launch of Africa’s Even though South Africa, Nigeria and first TV market, DISCOP Africa, Kenya are the big beasts in the African planned for February in Dakar, Senegal. TV jungle, there is evidence that the As with any TV trade show, content coming of DISCOP Africa will help providers will be selling to broadcast, boost other territories. In the end, it’s cable and satellite TV station operators. programming — not presidential Just as when DISCOP East started, preening — that brings in viewers. reaching Eastern and Central Europe Some African TV stations are already not long after their Communist writing their shopping lists. One of them governments fell, there is a dearth of is RTB, the state TV service in Burkina free-to-air stations in Africa. Central Faso, a West African country north of European Media Enterprises (CME) — Ghana with around 15 million people. a Bermuda-based company set up in According to RTB’s programming 1994 to establish new commercial manager, Yoda Bourema: “24 Hour stations across Central and Eastern Chrono and Prison Break are both on my Europe after the end of Communism — short list of top programs.” He added: solved that by launching new “Programs produced in Africa are also commercial stations across the former essential to me as most of them address European Communist bloc. local issues and social concerns of great Properly developing free-to-air importance to African viewers.” stations is essential for the TV industry Bourema has competition in the form — especially in poorer countries. That’s of two private channels. That could be Africa divided by its former colonial languages what will need to happen in Africa, just one reason he is going to DISCOP Africa. as it did in Central and Eastern Europe. Competition tends to energize people. But chances are the road will be longer, extol the achievements of the president broadcast services were viewed with more difficult and more costly there, as and his henchmen. Currently, and for suspicion by the apartheid National Party In the long run, competition will be the European businessman might soon the near future, only a few territories in government. However, its rich, developed good for Africa, and should be good for all find out. Africa are ready to be exploited in any economy boosted its TV industry in international program export companies. Good quality TV entertainment worthwhile commercial way. record time. South Africa’s TV service is The new “African” U.S. president surely has a role to play in boosting Hollywood’s arrived in Africa in 1995, with the Gross Domestic Product (GDP) is not almost a facsimile of any found in sales to his Kenyan homeland and other launch of satellite broadcaster DStv a reliable guide to amenable territories. Europe, with a mix of public broadcast African countries. Recently, the U.S. across all of sub-Saharan Africa, but at a Angola is filthy rich with a GDP of $65 channels from the South African Ambassador to Kenya had speed bumps price. A decoder alone cost the billion, but that’s predicated on its vast Broadcasting Corporation (SABC), built on Muthaiga Road to slow down equivalent of almost U.S.$600. DStv oil riches, most of which goes into the private free-to-air channels such as e.tv, exploited the lack of good quality and affordable cable and satellite services, traffic on the busy thoroughfare that pockets of the ruling Dos Santos family passes by his official residence. If America broadcast entertainment across Africa, and the associated families, called the such as M-NET. and expatriates, starved of the type of has the raw power to inflict such an alien “Futungo.” The rest of the population South Africa imports U.S. and foreign concept on Africa’s road warriors, getting programs they grew up with in America lives a dirt-poor existence in a country programming, though it tends to and Europe, were forced to pay through them to buy Buffy the Vampire Slayer destroyed by 25 years of civil war. produce its own domestic comedies and should be no contest. the nose, together with well-heeled soaps (Madam and Eve, Scoop Schoombie Africans. Having spent a year in Angola Nor do raw statistics such as and 7 de Laan, for example). David Short is an Africa-based in 2000, I remember my monthly DStv geographical size or population help. The journalist, and an associate consultant with subscription to be substantially more Democratic Republic of Congo is one- Like South Africa, Kenya’s television Leriba Risk, an African political and than what was paid to my housekeeper. quarter the size of the United States with scene follows the British model of a business risk consultancy. He’s currently in But competition arrived in sub-Saharan a population of 66 million. But most of public broadcasting service. In Britain, Nairobi, Kenya

42 VIDEO • AGE J ANUARY 2009 January Ads.indd 43 1/14/09 11:19:48 AM aaaJanuary2009 1/13/09 11:05 AM Page 44

content. The MPAA is also against it would be premature. What is comes down because they think it will hinder their to is providers need to be allowed to ability to search for and block piracy. manage content in order to deal with piracy, which net neutrality would MPAA vs. IFTA VAI: Without net neutrality (i.e., prevent. regulated Internet), who are the losers? JP: The consumers, and their freedom VAI: Who are the other opponents of net to make choices. Also, certain websites neutrality? that provide services that compete with MO: The studios, meaning the six (Continued from Cover) broadband companies. For example, major studios that we represent, who websites that stream movies and videos want to protect their content. Also the to create great movies for the future.” could be seen as competition to the service providers, although they are With Internet neutrality fast becoming providers [who also provide TV content] coming at it from a different perspective. a hot topic, VideoAge decided to explore and blocked. its pros and cons by speaking to IFTA’s VAI: Who are the opponents of your anti- Prewitt and the MPAA’s Michael O’Leary, VAI: Does net neutrality have any down neutrality stance? senior vp for Federal Affairs. Curiously, sides? MO: When there’s an issue floating while IFTA was very forthcoming about JP: Piracy is an issue. There is a great around in Washington D.C. for a while a its stance on Web regulation, the MPAA deal of technological knowledge that [the number of coalitions appear. A lot of was at first reluctant to address the issue IFTA CEO Jean Prewitt industry] doesn’t possess. But whenever people support the concept of net and, later, declined to answer some of you move towards government regulation, neutrality, but in practice, it’s not VideoAge’s questions. In particular, you have to hope that the government altogether clear what they envision as an O’Leary declined to go on the record with websites they allowed through. The issue regulates with a light touch. The fact is, ideal system. a definition of the term “net neutrality” as has broadened since then. the Internet has grown out from the VAI: If net neutrality is instituted, who the MPAA sees it. creativity and enthusiasm of the public. VAI: Are there other definitions for net are the losers? Ultimately, however, if readers come neutrality out there? When the time finally comes for regulation, it’s going to take a MO: What it really comes down to is out confused by the whole exercise it is JP: Interest groups define it in different collaboration between the private sector, that we as an industry have made major because, the two sides are basically in a ways. For example, some people think net who has the technological know-how, and strides at making TV and movies available semantic disagreement, since the MPAA neutrality should mean no one can filter at the government, who has the power to on the Internet over the past couple of and IFTA are both against regulating the all, and some people think it should mean Internet, but for different reasons. provide leadership. years through Hulu [a TV streaming no government involvement whatsoever. service] and a number of other things. So Pros VAI: Can you summarize IFTA’s pro- Cons the entire industry loses out as a result of neutrality stance? blanket regulations. But at the same time, we have to worry about theft and piracy. JP: We believe that legal content should We have to worry about content being VideoAge International: Could you VAI: Can you summarize the MPAA’s not be subject to discrimination and that misappropriated. We can’t have Congress define the term “net neutrality”? anti-neutrality stance? consumers should be able to choose what step in and blunt our ability to grow, Jean Prewitt: The issue is different for services and devices they want to use. We Michael O’Leary: Our stance is pretty because it will hurt the consumers. different players. But overall, what is also believe in transparency for consumers, simple. There’s been a debate about meant by “net neutrality” is open, non- meaning that if there is to be regulation whether the government should regulate VAI: Do you see a compromise between the discriminatory access to the Internet. This from a broadband provider, consumers the Internet for a while now. We have two points of view any time in the future? means that broadband providers would know about it beforehand and can choose been looking at the issue for a few years. MO: I honestly don’t know. There will be obligated to carry all the content out to go elsewhere. We’re opposed to overly broad be a lot of discussion in the next few years. there regardless of source, not counting government regulation, which is what When policy makers sit down to discuss VAI: Who are the opponents of net illegal materials. The issue first came up net neutrality would be. We’re not this issue and to seriously discuss the future neutrality? in a 2006 [U.S.] legislative battle that advocating for regulation, contrary to of consumer choice on the Internet, we can pitted the Googles and Yahoos against the JP: The Internet providers have been what people believe. At this point any only hope that we’ll be able to voice our telecom companies. The telecoms wanted against it. They argue that without limited type of overly broad regulation, such as practical concerns. Up until now we have to be able to pick and choose what bandwidth they need to be able to manage instituting a rule like net neutrality, not been able to. ES

NET NEUTRALITY AROUND THE WORLD The Internet is certainly not neutral, considering that everyone has an opinion about it. But the subject of so-called “net neutrality” is not only being contested but is also a “hot” topic around the globe. The reasons are varied: Some are concerned about the loss of business (e.g., piracy), others about privacy and security (e.g., phishing). Many people view the Internet as the last bastion of free expression and therefore should remain unregulated, but there are also those who say that certain things, like Internet hate speech for example, must be regulated. For some people, net neutrality (formerly known as the end-to-end principle) means that the people who provide connections to the Internet don’t get to favor some bits over others. For others, net neutrality means regulations (regulating its neutrality), therefore they oppose any form of regulation, which, in their view, could stifle innovation. Some argue that the Internet is never neutral, since it would always favor one sector or another (now it favors the consumers). One of the biggest complaints about net neutrality is the abuse that some cable and telco subscribers make with large bandwidths. For example, last November, the CRTC, Canada’s telecommunications regulatory agency, allowed reduced speeds (known as throttling) for certain applications (such as peer-to-peer), thus favoring large Internet service providers (ISPs) such as Bell Canada, over smaller, independent ISPs. Large bandwidth providers see the abuses especially with uploading, which, in effect, could turn each cable or telco digital subscriber into an ISP, while large content providers decry the speed with which pirated movies can be shared. A coalition of European and U.S.-based consumer organizations, the Trans-Atlantic Consumer Dialogue (TACD), has called for each of their respective governments to adopt net neutrality-oriented telecommunications policies. TACD represents 65 groups in Europe and the U.S. The first major Parliamentary debate on net neutrality in the U.K. was held in March 2006. The conclusion was that net neutrality laws in the U.K. would be “extreme... unattractive and impractical” and that it was “an answer to problems we don’t have, using a philosophy we don’t share.” In other parts of the world, like Japan for example, the nation’s largest phone company, Nippon Telegraph & Telephone, operates a service called Flet’s Square that serves video-on-demand at speeds and levels of service higher than generic Internet traffic. Conversely, in South Korea, VoIP is blocked on high-speed FTTH (fiber-to-the-home) networks except where the network operator is the service provider.

44 VIDEO • AGE J ANUARY 2009 www.discop.com

Reliable studies show that for the next five years, television advertising spen- ding in Africa will be driven by double digit growth provided that African audi- ences can be exposed to significantly better programming.

All facts also point to a potentially very dynamic marketplace for African TV Stations, suppliers of programs and formats, and advertisers and their agen- cies in a context where there is still little on offer in terms of high-quality and entertaining television content.

This is why we have decided to launch DISCOP AFRICA, a new networking and business event designed to bring together highly-motivated programming, acquisitions, production, distribution and advertising executives ready to implement creative and innovative solutions that could enhance the deve- lop- ment of television content business in Africa.

An estimated 200 participants are expected to take part in the premiere edi- tion of DISCOP AFRICA which will take place from 25 to 27 February 2009 at the SOFITEL TERRANGA HOTEL in Dakar, Senegal. They will include qualified representatives from:

African Public and Commercial TV Stations with marketable audiences Television “blue-chip” advertisers and their local agencies Suppliers of international, top-rated, finished programs and low-cost formats with an understanding of fast-growing emerging marketplaces African television content producers with scripted and unscripted formats ideas with a proven track-record

THE DISCOP AFRICA 09 program will consist of :

A major round table discussion on barter syndication opportunities Pre-planned meetings sessions between participants organised by our staff on the basis of highly detailed business profiles Round table discussions centred on creative and innovative barter syndication deals will Numerous social functions be organised during DISCOP AFRICA 09 in the presence of leading experts.

January Ads.indd 45 1/13/09 4:36:11 PM aaaJanuary2009 1/15/09 11:07 AM Page 46

SPORTELASIA MARCH 3-5 Conferences & Events News Shanghai, China TEL: (201) 869-4022 FAX: (201) 869-4335 JAL HARD ON WESTERNERS www.sportelasia.org Choosing Japan Air Lines (JAL) for long hauls NATPE WORLD CONTENT is equivalent to choosing airlines such as Delta, JANUARY 26-29 MARKET which, due to its narrow seats, makes long flights Las Vegas, U.S. FEBRUARY 18-20 HONG KONG INT’L FILM very uncomfortable, at least for tall people. JAL TEL: (310) 453-4440 Prague, Czech Republic & TV MARKET may very well please Japanese travelers who tend to FAX: (310) 453-5258 TEL: (44 207) 6124 350 be shorter than Westerners, who also tend to be MARCH 23-26 larger and, often, overweight. The JAL problem www.natpe.org FAX: (44 207) 1826 772 Hong Kong, China for Westerners is compounded by the fact that VideoAge bonus distribution www.worldcontentmarket.com travelers in economy class cannot request advanced TEL: (852) 1830 668 seating selection, and those who can are required BERLIN FILM FESTIVAL DISCOP AFRICA FAX: (852) 2824 0249 to go to a website (www.ar.jal.com) which is not FEBRUARY 5-15 FEBRUARY 25-27 www.hkfilmart.com indicated on the main JAL online service Berlin, Germany Dakar, Senegal (www.jal.com) and, which, in any case, doesn’t TEL: (49 30) 259 200 TEL: (33 1) 4229 3224 function well. The existence of a second website MIPDOC & MIP-TV was discovered only by calling the JAL service desk, FAX: (49 30) 2592 0299 FAX: (33 1) 4229 3474 which seems to be staffed by courteous, but just www.berlinale.de www.discop.com MARCH 28-APRIL 3 plain unhelpful folks. VideoAge bonus distribution VideoAge bonus distribution Cannes, France TEL: (212) 370-7470 FAX: (212) 370-7471 VideoAge at MIP-TV ’09 www.miptv.com VideoAge bonus distribution

You know that at MIP-TV there will be over 25 TV trade publications, HOT DOCS all looking for your business. APRIL 30-MAY 10 Toronto, Canada You know what they all want from you, TEL: (416) 203-2155 but what are they offering you in exchange? FAX: (416) 203-0446 www.hotdocs.ca Are They: Giving you the coverage you need on the fl oor? CANNES FILM FESTIVAL Guaranteeing full distribution at the market? MAY 13-24 Assuring full visibility of your product? Cannes, France TEL: (33 1) 5359 6100 FAX: (33 1)5359 6110 You know that, for the past 28 years, VideoAge has been the only publication at MIP-TV www.festival-cannes.fr capable of giving you full marketing support L.A. SCREENINGS with its editorial vehicles: a Monthly and Dailies. MAY 19-29 Los Angeles, U.S. VideoAge is there where you need a publication the most: TEL: (212) 288-3933 FAX: (212) 734-9033 on the MIP-TV fl oor. www.videoage.org Plus, VideoAge’s marketing services continue after the market VideoAge bonus distribution with your ad shown on its website on PDF and your product listed on the website and via its daily e-Beat newsletter. BANFF WORLD TV FESTIVAL JUNE 8-11 Banff, Canada For your full 360° marketing support at MIP-TV rely on VideoAge. TEL: (403) 678-1216 Call +1-212-288-3933 FAX: (403) 678-3357 E-mail: [email protected] www.banff2009.com

DISCOP JUNE 16-19 Budapest, Hungary TEL: (33 1) 4229 3224 FAX: (33 1) 4229 3474 www.discop.com VideoAge bonus distribution RomaINTERNATIONAL FICTION FESTIVAL – 3rd EDITION Fiction Fest The RomaFictionFest is back and determined to focus on the market. On display, from this year, the screenings of Italy’s upcoming fiction productions. For a more and more international Festival. July 6-11/ 2009

www.romafictionfest.it

January Ads.indd 47 1/13/09 2:44:16 PM aaaJanuary2009 1/13/09 11:06 AM Page 48

My Two Cents MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 FAX: (212) 734-9033 VIDEO AGE WEBSITES: www.videoage.org www.videoagelatino.com o broadcasters are now “really” complaining that big movies no longer work on free-to- air www.videoage.it

television. To that I ask: “What are broadcasters doing to change that?” After all, they P.O. BOX 25282 control the audience, not the movie producers and/or distributors! Well, the answer to that LOS ANGELES, CA 90025 question is pretty grim: Basically, broadcasters are not doing anything. TEL: (310) 914-4450 Actually, they’re doing something: not buying movies. How times have changed. Today, in FAX: (310) 444-3189 addition to the financial crisis, it looks like we have a creativity crisis in our hands. Years VIALE ABRUZZI 30 ago, nothing stopped broadcasters, not even a bad show. 20123 MILAN, ITALY SI remember the challenge that a local U.S. TV station faced when a syndicated rerun of TEL/FAX: (39 02) 204 3029 an off-net show would not take off with a female audience. Now, you understand that each YUKARI MEDIA episode of an off-net show has been milked by a network at least twice if not three times, YMI BLDG. 3-3-4, UCHIHIRANOMACHI add to that a syndicated run, and you’ll get the picture! CHUO-KU, OSAKA JAPAN In that case, the local broadcaster tried the usual trick of moving the show around various TEL: (816) 4790-2222 time slots, to no avail. EDITOR Finally, someone in the TV station’s promotions department started thinking outside the DOM SERAFINI box, theorizing that the problem wasn’t the time slot, nor could it be attributed to the “also- ONLINE EDITOR ran” syndrome or to the show itself. The main issue, in the mind of this creative person, was the perception that the female LEAH HOCHBAUM ROSNER audience had of that series. So, the promo executive first fidgeted with the on-air promos by editing sexy takes of the syndicated ASSISTANT EDITOR shows’ key protagonists and then showing them during afternoon programs popular with female viewers. In no time the ERIN SOMERS demographics began improving to the point of becoming a station hit. EDITORIAL CONTRIBUTORS Now let’s go back to the movies. Some broadcasters buy all rights on A-titles because dubbing is too expensive and thus it DIETER BROCKMEYER (GERMANY) doesn’t pay to invest that kind of money on B-movies. Then, in order to recoup their money, buyers have to exploit movies ENZO CHIARULLO (ITALY) through the maximum number of windows. This means that, by the time an A-title arrives at a free-to-air network even the MARINA DEL RIVERO (ARGENTINA) homeless have most likely seen it. CARLOS GUROVICH So what’s a broadcaster to do? Let’s us too think outside the box and come up with something unusual or, if possible, add BOB JENKINS (U.K.) something extra to the broadcast. Naturally, the first thing that comes to mind is a media blitz, planning interviews with movie AKIKO KOBAYACHI (JAPAN) stars before and during the airing. This, however, LEVI SHAPIRO could be expensive and, as I like to say, “If one DAVID SHORT (AFRICA) LIANNE STEWART (CANADA) cannot afford the solution, then it’s not a MARIA ZUPPELLO (BRAZIL) solution.” In lieu of this expensive proposition one could utilize something from the film that has not CORPORATE AND been fully exploited, like, for example, its outtakes. CIRCULATION OFFICE 216 EAST 75TH STREET This latest solution began to take form in my NEW YORK, NY 10021 mind during a stimulating chat during early TEL: (212) 288-3933 November’s Santa Monica-based AFM at CCI’s FAX: (212) 734-9033 suite with that company’s Jill Keenleyside and PUBLISHER Alice Upside Down’s producer Seth Willenson. MONICA GORGHETTO Both seemed puzzled and intrigued by the idea and encouraged me to keep blabbing, while BUSINESS OFFICE alternating nonsense with enough sensical things LEN FINKEL that could, ultimately, produce something really LEGAL OFFICE interesting. ROBERT ACKERMANN Then, later that month, The New York Times STEVE SCHIFFMAN Magazine reported that DVDs are getting a new WEB MANAGER lease on life through the showing of outtakes and MIKE FAIVRE production techniques. In the same interview, DESIGN/LAYOUT Hollywood director Rob Cohen stated that CARMINE RASPAOLO background info on DVDs “completes the film ILLUSTRATIONS “This one is for the family that likes to view experience.” different parts of the movie together.” BOB SCHOCHET Imagine, in broadcast’s case, outtakes could FOUNDED IN 1981 become a preview which will encourage even people who have seen the movies in theaters, on pay services, subscription services MEMBER OF NBCA and even on DVD, to tune in. (CIRCULATION)

By fine-tuning the idea, it seems logical that these outtakes should be programmed the day before the actual movie is shown, VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS with the intent of generating more interest and curiosity, especially to review scenes that one did not pay particular attention to PUBLISHED EIGHT TIMES A YEAR: JANUARY, FEBRUARY/MARCH, APRIL, during the film’s previous showings. MAY, JUNE/JULY, SEPTEMBER, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. SINGLE COPY U.S.$9.75. Here the name of the game for a broadcaster is to increase people’s curiosity. It is also worth noting that there is a difference YEARLY SUBSCRIPTION U.S.$45 (U.S., CANADA, MEXICO); U.S.$60 (U.K. AND EUROPE). in the way people watch movies in the theaters and at home on the TV screen. Broadcasters should capitalize on that difference. © TV TRADE MEDIA INC. 2009. THE ENTIRE CONTENTS OF VIDEO AGE Plus, producers and distributors should help broadcasters in gathering all possible materials to make the film being seen to be INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND viewed in a new light. ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTION AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO Dom Serafini AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM.

48 VIDEO • AGE J ANUARY 2009 WWWFORUMBRASILTVCOMBR Join us in June 3-5, 2009. Transamérica Expo Center, São Paulo, Brazil. Your gateway to Latin America.

CELEBRATING THE 10th ANNIVERSARY OF FORUM BRASIL, A RENEWED, REVAMPED AND EVEN LARGER EDITION AWAITS YOU IN JUNE NEXT YEAR, FEATURING: s"USINESSOPPORTUNITIESWITHDELEGATESFROMOVER COUNTRIES IN,ATIN!MERICASLARGESTSHOWCASEFOR AUDIOVISUALPRODUCTS s+EY NAMESFROMGLOBALCOUNTRIESTAKINGPARTINTOP KNOTCH CONFERENCES SEMINARS WORKSHOPS h-INUTES7ITHv SESSIONSANDMUCHMORE s7ORLD CLASSAUTOMATEDSCREENINGCABINSANDOTHERFACILITIES s0ITCHINGSESSIONSSPONSOREDBYMAJORCOMPANIES s4AILOR MADESPACEFOREXHIBITORSTOSHOWTHEIRNOVELTIESINA BUSINESS DRIVENENVIRONMENT s,ARGEMEDIABUZZ INCLUDINGALLNATIONWIDE "RAZILIAN46NETWORKS s-ASSIVEATTENDANCEFROMBROADCASTERSANDPRODUCERSFROMALL OVERTHEWORLD%STIMATEDAUDIENCEIN PEOPLE

Media Partners  EDITION

More Info: Promotion Realization (+5511) 3138.4660

January Cover Ads.indd 3 1/13/09 2:54:43 PM January Cover Ads.indd 4 1/15/09 1:37:48 PM