Syracuse University SURFACE S.I. Newhouse School of Public Media Studies - Theses Communications 8-2012 Terra Nova, An Experiment in Creating Cult Televison for a Mass Audience Laura Osur Syracuse University Follow this and additional works at: https://surface.syr.edu/ms_thesis Part of the Film and Media Studies Commons, and the Mass Communication Commons Recommended Citation Osur, Laura, "Terra Nova, An Experiment in Creating Cult Televison for a Mass Audience" (2012). Media Studies - Theses. 5. https://surface.syr.edu/ms_thesis/5 This Thesis is brought to you for free and open access by the S.I. Newhouse School of Public Communications at SURFACE. It has been accepted for inclusion in Media Studies - Theses by an authorized administrator of SURFACE. For more information, please contact
[email protected]. Abstract When it aired in Fall 2011 on Fox, Terra Nova was an experiment in creating a cult television program that appealed to a mass audience. This thesis is a case study of that experiment. I conclude that the show failed because of its attempts to maintain the sophistication, complexity and innovative nature of the cult genre while simultaneously employing an overly simplistic narrative structure that resembles that of mass audience programming. Terra Nova was unique in its transmedia approach to marketing and storytelling, its advanced special effects, and its dystopian speculative fiction premise. Terra Nova’s narrative, on the other hand, presented a nostalgically simple moralistic landscape that upheld old-fashioned ideologies and felt oddly retro to the modern SF TV audience. Terra Nova’s failure suggests that a cult show made for this type of broad audience is impossible.