M2E0DIA2 KI1T 450 Park Avenue South, 3rd Floor, NY, NY 10016 P: 646-274-3511 F: 646-674-0102 petbusiness.com
MARK KALAYGIAN NISA PETRILLI TANYA RADOVICH PUBLISHING DIRECTOR/ SR. ACCOUNT EXECUTIVE SR. ACCOUNT EXECUTIVE EDITOR-IN-CHIEF 646-274-3642 646-274-3644 646-274-3649 NPETRILLI@ TRADOVICH@ MKALAYGIAN@ PETBUSINESS.COM PETBUSINESS.COM PETBUSINESS.COM MEDIA KIT 2021 CONTENTS
3 About Pet Business 19 Holiday Hot List Showcase 4 Pet Business Editorial Calendar 20 Pet Industry Handbook 8 The Grooming Salon Edit Calendar 2 1 The Guide to Pet Care 9 Pet Business Ad Rates 22 Official Global Pet Expo Publications 10 Pet Boutique & Pet Plaza 23 GPE Preview Guide 11 Digital Marketing 24 GPE Show Directory 12 Digital Issue Advertising 25 GPE Show Map & Floor Plan 13 Sponsored Content 26 Global Pet Expo Show Dailies 14 Web Banners 27 Pet Business Ad Specs & 15 Email Marketing Production Information 16 Made in the USA Showcase 30 Ad Submission Guidelines 17 Natural Products Guide 3 1 Ad Closing & Material Due Dates 18 SuperZoo Show Preview
2 ABOUT 2021 PET BUSINESS
The most trusted trade media brand in the pet industry, Pet Business’s print and online advertising platforms deliver an unmatched reach with pet product retailers.
But don’t take our word for it; let these BPA-verified facts speak for themselves.
• Our print circulation of 27,000+ subscribers includes 16,196 pet specialty retailers—more than any of the industry’s other trade publications.*
• Our print circulation is the most up-to-date in the industry, with 84% of subscribers qualified within the past year.*
• PetBusiness.com’s 62,000+ monthly unique visitors represent the largest online audience among the pet industry’s trade media.*
*Source: BPA Worldwide June 2020 Brand Report 3 EDITORIAL 2021 CALENDAR THE NUTRITION ISSUE SPECIAL REPORT: Pet Furniture PRODUCT ROUNDUP: Pet ID FOCUS ON: Oral Care Products DOG: Fetch & Tug Toys AD CLOSING: DOG: Housetraining Essentials December 10, 2020 CAT: Behavioral Products MATERIALS DUE: SMALL ANIMAL: Chews December 14, 2020 FISH: Aquarium Décor HERPTILE: TBD JANUARY
SPECIAL REPORT: High-Tech Products PRODUCT ROUNDUP: Stain & Odor FOCUS ON: Pet Bowls DOG: Baked Dog Treats DOG: Leashes & Collars AD CLOSING: CAT: Healthcare & Supplements January 12, 2021 SMALL ANIMAL: Diets MATERIALS DUE: SPECIAL IN-ISSUE SECTION: FISH: Packaged Diets January 14, 2021 THE GROOMING SALON BIRD: Travel Products SPECIAL SUPPLEMENT: GLOBAL PET EXPO PREVIEW GUIDE FEBRUARY
THE TOP 25 RETAILERS ISSUE SPECIAL REPORT: Functional Treats PRODUCT ROUNDUP: Flea & Tick Control FOCUS ON: Hemp-Based Pet Products DOG: Freeze-Dried Food & Snacks AD CLOSING: DOG: Between-Bath Products February 9, 2021 CAT: Bringing Cats Outdoors MATERIALS DUE: SMALL ANIMAL: Ferret Products February 11, 2021
MARCH FISH: The Latest on Invertebrates BONUS DISTRIBUTION: HERPTILE: TBD GLOBAL PET EXPO, MARCH 24-26
4 EDITORIAL 2021 CALENDAR THE HEALTHCARE ISSUE SPECIAL REPORT: Made in the USA PRODUCT ROUNDUP: Summer Essentials FOCUS ON: Building a Training Department DOG: Outdoor Gear AD CLOSING: DOG: Pet Food Toppers & Mixers March 9, 2021 CAT: Toys MATERIALS DUE: SMALL ANIMAL: Litter & Bedding March 11, 2021 SPECIAL IN-ISSUE SECTION: FISH: Lighting Innovations APRIL THE GROOMING SALON BIRD: The Latest Nutrition Trends BONUS DISTRIBUTION: INTERGROOM, APRIL 2-5 INTERZOO, MAY 19-22
SPECIAL REPORT: The Latest Developments in CBD PRODUCT ROUNDUP: Dog Walking Essentials FOCUS ON: Travel Products DOG: Skin & Coat Care AD CLOSING: DOG: Beds April 6, 2021 CAT: The Latest Trends in Litter MATERIALS DUE: SMALL ANIMAL: Small Rodent Products April 8, 2021 FISH: Filtration Trends MAY HERPTILE: TBD
SPECIAL REPORT: Fruits/Veggies in Pet Nutrition PRODUCT ROUNDUP: Carriers FOCUS ON: Pet Identification DOG: Plush Toys DOG: Home Bathing Essentials CAT: Flea & Tick AD CLOSING: SMALL ANIMAL: Treats May 11, 2021 FISH: Freshwater Livestock Report MATERIALS DUE: May 13, 2021 JUNE BIRD: Supplements
SPECIAL IN-ISSUE SECTION: THE GROOMING SALON SPECIAL SUPPLEMENT: NATURAL PRODUCTS GUIDE 5 EDITORIAL 2021 CALENDAR THE LIFESTYLE ISSUE SPECIAL REPORT: Natural Trends in Pet Food PRODUCT ROUNDUP: Dog & Cat Treats FOCUS ON: Raw Diets DOG: Supplements & Remedies AD CLOSING: DOG: Natural Chews June 8, 2021 CAT: Containment & Carriers MATERIALS DUE: SMALL ANIMAL: Nutritional Supplements
JULY June 10, 2021 FISH: Water Treatments HERPTILE: TBD
SPECIAL SUPPLEMENT: SUPERZOO SHOW PREVIEW
RETAILER OF THE YEAR ISSUE SPECIAL REPORT: Natural Wellness & Healthcare PRODUCT ROUNDUP: Gates, Pens & Crates FOCUS ON: Gift Ideas for Pets & Pet Lovers DOG: Home-Grooming Tools AD CLOSING: DOG: Chew Toys July 6, 2021 CAT: Climbers & Scratchers MATERIALS DUE: SMALL ANIMAL: Toys July 8, 2021 SPECIAL IN-ISSUE SECTION: FISH: Aquarium Maintenance Products THE GROOMING SALON BIRD: Toys & Playgrounds
AUGUST BONUS DISTRIBUTION: SUPERZOO, AUG. 17-19 GROOM EXPO, DATE TBD
THE HOLIDAY RETAILING ISSUE SPECIAL REPORT: Licensed Products PRODUCT ROUNDUP: Healthcare & Supplements FOCUS ON: Natural Cat Litter DOG: Calming Aids & Behavior Modification DOG: The Latest Trends in Dog Food AD CLOSING: CAT: Treats August 3, 2021 SMALL ANIMAL: Habitat Trends MATERIALS DUE: FISH: Starter Kits August 5, 2021 HERPTILE: TBD SEPTEMBER 6 EDITORIAL 2021 CALENDAR
THE CBD & HEMP ISSUE SPECIAL REPORT: Sourcing Outside the U.S. PRODUCT ROUNDUP: First Aid & Wound Care FOCUS ON: Winter Essentials AD CLOSING: DOG: Grain-Free Food & Treats September 7, 2021 DOG: Spa Products MATERIALS DUE: CAT: Feline Diets September 9, 2021 SMALL ANIMAL: Rabbit Products FISH: Display Tank Tips & Tricks SPECIAL IN-ISSUE SECTION: BIRD: Wild Bird Products
OCTOBER THE GROOMING SALON BONUS DISTRIBUTION: PET CONNECTIONS EXPO, DATE TBD
SPECIAL REPORT: Made in the USA Trends PRODUCT ROUNDUP: Oral Care Essentials FOCUS ON: Dog Chews DOG: Puzzles & Interactive Toys DOG: Apparel Trends AD CLOSING: CAT: Calming Aids October 12, 2021 SMALL ANIMAL: Hay & Hay Accessories MATERIALS DUE: FISH: Selling Frozen & Live Foods October 14, 2021 HERPTILE: TBD
SPECIAL SUPPLEMENT: NOVEMBER PET INDUSTRY HANDBOOK
INDUSTRY RECOGNITION AWARDS ISSUE SPECIAL REPORT: The Latest Science Behind Supplements PRODUCT ROUNDUP: Hemp & CBD Pet Products FOCUS ON: Life-Stage Products DOG: Limited-Ingredient Diets AD CLOSING: DOG: Treat Trends November 8, 2021 CAT: Catnip & Grass Gardens MATERIALS DUE: SMALL ANIMAL: Nutrition SPECIAL IN-ISSUE SECTION: November 10, 2021 THE GROOMING SALON FISH: Marine Livestock Report SPECIAL FEATURE: BIRD: Backyard Poultry Products THE GUIDE TO PET CARE DECEMBER
7 THE GROOMING 2021 SALON
THE GROOMING SALON
The Grooming Salon is a bi-monthly Pet Business feature that serves as a comprehensive educational resource for professional groomers, pet stylists and salon owners. Written by groomers for groomers, the content covers exciting innovations in equipment and technique, the latest issues facing the industry, best practices for running a successful business and step-by-step instructions for grooming the most common breeds seen in pet salons. Editorial Calendar FEBRUARY AUGUST ISSUE FOCUS: Mobile Grooming ISSUE FOCUS: Managing the Salon TIPS & TRICKS: Clipper Work TIPS & TRICKS: Equipment Essentials PRODUCT ROUNDUP: Brushes & Combs PRODUCT ROUNDUP: Tubs & Bathing Systems
Ad Closing January 12, 2021 Bonus Distribution: Materials Due January 14, 2021 SuperZoo Aug. 17-19 Groom Expo Date TBD
Ad Closing July 6, 2021 APRIL Materials Due July 8, 2021 ISSUE FOCUS: Teaching Safe Handling TIPS & TRICKS: Shear Skills PRODUCT ROUNDUP: Shampoos & Conditioners OCTOBER Bonus Distribution: ISSUE FOCUS: Minimizing Stress in the Salon Intergroom April 2-5 TIPS & TRICKS: Drying Done Better PRODUCT ROUNDUP: Skin & Coat Care Ad Closing March 9, 2021 Materials Due March 11, 2021 Ad Closing September 7, 2021 Materials Due September 9, 2021 JUNE ISSUE FOCUS: Creating & Meeting Customer Expectations DECEMBER TIPS & TRICKS: Getting More Out of Salon Software ISSUE FOCUS: Competitive Grooming PRODUCT ROUNDUP: Tables & Lifts TIPS & TRICKS: Efficient Bathing PRODUCT ROUNDUP: Clippers & Trimmers Ad Closing May 11, 2021 Materials Due May 13, 2021 Ad Closing November 8, 2021 Materials Due November 10, 2021
8 PET BUSINESS 2021 PRINT AD RATES
1x 4x 7x 12x
Full Page $5,090 $4,790 $4,580 $4,280
2/3 Page $4,120 $3,890 $3,710 $3,470
1/2 Island $3,690 $3,470 $3,340 $3,090
1/2 Vertical $3,610 $3,400 $3,250 $3,040
1/2 Horizontal $3,490 $3,270 $3,160 $2,950
1/3 Vert. or Strip $2,700 $2,500 $2,440 $2,260
1/3 Horizontal $2,470 $2,320 $2,210 $2,070
1/4 Strip $2,340 $2,190 $2,100 $1,960
1/4 H or V $2,200 $2,080 $1,990 $1,860
COVERS INSERTS* Cover 4...... $6,120 2 Page...... $4,800 Cover 3...... $5,190 4 Page...... $8,560 Cover 2...... $5,630 6 Page...... $10,140 Page 3...... $5,440 8 Page...... $13,260 False Cover...$6,970 16 Page...... $15,710
*Additional charges may apply
CONTACT US FOR SPECIAL ADVERTISING OPPORTUNITIES.
Cancellations must be made in writing before the published closing dates. Cancellations may result in being short-rated to the nearest frequency run. All issues are available digitally, and ads will appear at no additional charge.
9 PET BOUTIQUE, PET 2021 PLAZA & SHOWCASE
THE PET BOUTIQUE Highlights boutique-style products in colorful spreads that look like editorial features.
AD RATES IMAGE TEXT Small $400 2” x 2” 20 words max Medium $600 3” x 3” 30 words max Large $800 4” x 4” 40 words max
Includes high-res product image, headline (max 5 words), copy, phone number & website.
THE PET PLAZA & PRODUCT SHOWCASE
The PeT Plaza & The PeT Plaza & Offers special Product ShowcaSe Product ShowcaSe
advertising rates
K-9 Kannon™ Mini K-9headline KANNON™ MINI - the newest ten- nistext ball launcher from Hyper Pet shoots PetChatz® Greet & treat® VideoPhone mini-sized tennis ballsInfo effortlessly - just GF line deBUinG at GloBal! in order to ensure Nulo Pet Food (nulo.com) is launching its PetChatz® is the first-ever Greet & Treat® vid- pull back the handle, load ball, aim and shoot. Features extra ball storage, direction newest line of super-premium kibble and eophone that allows pet parents to remotely and distance control and hands-free pick canned recipes at Global Pet Expo. Called interact with their pet from anywhere using up – no need to touch those slobbery balls! Nulo FreestyleTM, this 100% Grain-Free line their smartphone or computer! Patented. tops the charts in terms of meat- based pro- Hear and see each other while apart. Reward tein levels, low-glycemic ingredients, and a your pet with snacks and sniffs they love. Record and share videos. Play even when Hyper Pet unique, patented Probiotic. Its new canned affordable placement recipes are all carrageenan free. you’re away! www.hyper-pet.com PetChatz® collars 1-800-456-5778 We make’em. Nulo Pet Food 855-444-6544 harnesses Dogs love’em. www.nulo.com www.petchatz.com You buy’em. leads We both muzzles for all companies make money. Call for our wholesale brochure Olde ArmOury leAther PO BOx 1351 lA mesA cA 91944 Wild Alaskan 619-698-5237 [email protected] interested in Seafood CLASSIFIEDS MADE IN THE USA BUSINESS OPPORTUNITIES
We can fi ll your ingredient Small Animal Distributors wanted in Florida and needs with our all natural, Southern Texas. frozen seafood products. Distribute Marshall ferrets – neutered (spayed/cas- capturing the Pet trated), de-scented with temporary distemper vaccine. Contact Ron Boden for more information: 206-369-0758 or [email protected] Contact: [email protected] or call 1-800-292-3424.
You can trust the source because we are the source www.petbusiness.com Business audience. TRRE-0413-2506 AD_PetBusiness_FA.indd 1 4/17/13 3:39 PM
112 l MAY 2014 PET BUSINESS l WWW.PETBUSINESS.COM PET BUSINESS l WWW.PETBUSINESS.COM MAY 2014 l 113
112-113_05 PLAZA.prep.indd 1 PET1405_112r2 4/18/14 11:10 AM PET1405_113r1 AD SIZE WIDTH X HEIGHT 1-5X 6-11X 12X
1/4 Page 4.625” x 3.75” $1,140 $1,070 $970 1/6 Page (V) 2.3175 x 4.75 $780 $690 $660 1/6 Page (H) 4.625 x 2.375 $780 $690 $660 1/6 Page (Showcase) * Image & 50 words $780 $690 $660 1/8 Page 2.3125 x 3.75 $570 $550 $480 1/12 Page 2.31255 x 2.4375 $400 $360 $350 1” Adlet 2.3125 x 1 $210 $190 $180 * Includes high-res product image, copy, headline (max 5 words), company name, phone number & website. 10 DIGITAL 2021 MARKETING The Industry Leader in Digital Marketing With a market-leading network of websites, digital issues, social media feeds and newsletters, Pet Business’s ability to reach your target audience online is unmatched.
• 62,000+ unique visitors* go • 17,500+ subscribers* receive • 19,000+ social media users to PetBusiness.com each month— our weekly newsletter, which follow Pet Business, including nearly 40% more traffic than boasts an open rate that is well 9,000+ followers on Twitter*, our closest competitor, over above the industry average. 8,900+ followers on Facebook 3x more than Pet Age and over and 3,000+ followers on 4x more than Pets+! Instagram.
Ensure your message is seen by the top decision makers in pet product retailing with a variety of industry-leading advertising platforms, including:
• DIGITAL EDITION ADVERTISING • CONTENT MARKETING • NEWSLETTER ADVERTISING • VIDEO • E-BLASTS • CARE SHEETS • WEB BANNERS
Walking On the Wild Side
*Source: BPA Worldwide June 2020 Brand Report 11 DIGITAL 2021 EDITIONS
Delivered directly into approx. 19,000 email boxes each month, 728 x 90 Leaderboard Banner Pet Business’s digital editions have a loyal and engaged audience, making them a valuable emerging advertising vehicle. 500 x 300 WITH THIS IN MIND, PET BUSINESS DEVELOPED a Pop-Up (Blow-in) variety of advertising opportunities centered on this popular platform, including: • Leaderboard Banner: $2,000 • Blow-In (Pop-Up) Ads (500x300): $1,500 • TOC Rectangle Banner (300x250): $1,000 • TOC Interleaved Banners (320x50): $750 • Issue Sponsorship (includes all of the above placements): $3,500
Also ask us about opportunities to place multi-page digital inserts...
12 SPONSORED 2021 CONTENT Content marketing is a proven way to make sure your message is heard by packaging it with valuable, relevant information that can help your target audience.
Pet Business has developed a multifaceted program designed to maximize the ROI for our partners by sharing our industry-leading approach to content creation and packaging, as well as actively generating measurable results.
IN ADDITION TO BEING FEATURED PROMINENTLY ON OUR HOME PAGE, all sponsored content is actively promoted via our industry-leading newsletters and social media. Each sponsored content campaign includes: • Expert guidance in creating and packaging content. • “Featured” article on PetBusiness.com homepage with image. • Option to rotate in new content weekly (older articles will remain archived for the duration of the campaign). • Option to embed video content inside of article. • Promotion via at least two of Pet Business’s weekly e-newsletters. • Promotion via social media at least two times during the campaign month. *All content must be approved by our team before launch.
Sponsored Content $3,500/month
13 WEB 2021 BANNERS
Reach a high-value audience TOP BANNER by marketing your company TOP through the pet industry’s leading SQUARE business-to-business website, which draws more than 60,000 unique visitors per month.
PETBUSINESS.COM BANNER ADS Top Banner (728 x 90) $2,750/month Top Square (300 x 250) $2,500/month Middle Square (300 x 250) $2,250/month Large Rectangle (300 x 600) $3,000/month Lower Square (300 x 250) $2,000/month
RUN-OF-SITE COMPLETE PACKAGE Receive all of the ad placements MIDDLE and sizes above SQUARE for $6,000/month. LARGE RECTANGLE BANNER AD SPECIFICATIONS • Accepted formats include JPG, GIF, Flash and third-party ad serving. • Maximum file size is 50K on homepage, 100K on all other pages. • Email materials to [email protected].
Our “Ad Server” Technology uses “Google DoubleClick For Publishers” Our “Analytic” Technology uses “Google Analytics” LOWER SQUARE
Banners appear on desktop, mobile and tablet versions of the website (alternate materials must be provided for 728 x 90). All banner sizes are IAB Unit Compliant. 14 E-MAIL 2021 MARKETING
Deliver your message directly to the Position #1 inbox of your target audience with Pet Business newsletters and e-blast opportunities.
PET BUSINESS WEEKLY NEWSLETTER 17,500+ OPT-IN SUBCRIBERS BANNER ADS (728 x 90) Position #2 Position #1 $2,500 Position #2 $2,250 Position #3 $2,000 Position #4 $1,500
E-BLASTS 14,500+ OPT-IN SUBSCRIBERS Position #3 1x $3,000 3x $2,500 6x $2,000
ENEWSLETTER E-BLAST SPECIFICATIONS SPECIFICATIONS • HTML file preferred, sent Position #4 • Ad size: 728 x 90 ONLY as an attachment; JPG also • Maximum file accepted. size: 100K • Maximum recommended file size is • Accepted formats 150K; 600 pixels width. ASK ABOUT OUR EMAIL MARKETING include JPG, GIF • Advertisers must include subject line and PNG for email. OPTIONS THAT SPECIFICALLY • Advertisers must supply email address TARGET PROFESSIONAL GROOMERS. of contact to approve test e-blast, and seed names from your company. *Note: E-blast pricing may vary in weeks leading up to • Please include any necessary opt-out major industry events. lists or suppression files (not required) 15 MADE IN 2021 THE USA Made in the Featured in the April & November issues of Pet Business... USA Whether it’s because they want to contribute to the Showcase your restoration of the U.S. economy or simply place more trust product to more than in domestically-sourced and -produced products, a growing number of consumers are specifically looking for “Made in the USA” labels on the pet products they purchase. 27,000 Twice a year, Pet Business takes a comprehensive look at the Made in the USA movement and how pet subscribers stores can leverage this trend for the benefit of their for only $500! businesses and customers alike.
(Actual Size) ENSURE YOUR MADE IN THE USA SHOWCASE AD INCLUDES: PRODUCTS ARE PROMINENTLY FEATURED. - High-res product image (300dpi) - Maximum five word headline - Maximum 30 word product description Ad Closing Materials Due - Company name March 9, 2021 March 11, 2021 - Company website Oct. 12, 2021 Oct. 14, 2021 - Company phone number All for only $500! 16 NATURAL PRODUCTS 2021 GUIDE
The 2021 PET BUSINESS NATURAL PRODUCTS GUIDE offers your business NATURAL the opportunity to tap into the natural products revolution that is taking place in today’s pet PRODUCTS stores. Delivering unmatched insight into the latest trends in nutrition and eco-friendly pet supplies, as well as the operations of some of GUIDE the industry’s top natural-focused retailers, the Pet Business Natural Products Guide is a must- read for pet store owners and a great way AD RATES to position your company as a leader in this growing segment of the industry. Full Page $3,330 1/2 Page $2,080 1/3 Page $1,600 1/4 Page $1,180
SPECIAL POSITIONS Cover 4 $4,880 Cover 3 $3,500 Cover 2 $4,160 Page 3 $3,660
MAILED WITH THE JUNE ISSUE OF PET BUSINESS
Ad Closing Materials Due May 7, 2021 May 11, 2021
17 SUPERZOO 2021 SHOW PREVIEW The 2021 SuperZoo Show Preview Showcase your products to thousands of buyers weeks before the show!
Product Preview
THE ABSORBER DOG LOVER’S TOWEL 4LEGS4PETS Have you heard about The Absorber? Designed to dry your Find out why our cots are Pets Most Comfortable Place™ tail-wagger faster and easier, thousands of Groomers and dog New colors! Largest variety of sizes & colors on the market! owners are ditching their towels and switching to The Absorber. Made in Arkansas. Ordering outside continental USA, contact us Come see why! www.4Legs4Pets.net www.dogloverstowel.com 479-410-2211 Booth 6843 & 914
ANGELS’ EYES Angels’ Eyes® is developed specifically for BOTH DOG & CATS. 100% wheat corn, soy, & dye free! Can be used for both shedding and non- shedding breeds. Angels’ ALL FOUR PAWS Eyes ® is made in the USA. We’re excited to introduce New Products for 2019! Come meet Best Seller. Shamus’s bestie Orion! Makers of the Original Comfy Cone, Comfy Wrap, Wipe It! & Chill Collar, leaders in vet-recommended Health & Recovery Aids. www.allfourpaws.com www.angelseyesonline.com Booth 4626 Booth 4420
ANNAMAET PETFOODS Annamaet Petfoods introduces Annamaet Ohana and Re-juve- B&B CREATIONS nate from their grain-free family line that is made with sustain- B&B Creations, home to Colorado Kitty Pot organic catnip, cre- ably sourced fish and sold in sustainable, degradable packaging. ates and sells quality pet products with all net profits benefiting www.annamaet.com animal charities. Our products are proudly made in the USA. Booth 743 www.bbcpetproducts.com
2019 SUPERZOO PRODUCT PREVIEW l 22 l PET BUSINESS WWW.PETBUSINESS.COM Showcase ad includes: (Actual Size) • High-res product image (300 dpi) ADVERTISING RATES • Company name Full page:...... $2,000 • Maximum 30 word description Product showcase:...... $500 • Website • Booth number SPECIAL POSITIONS Cover IV: ...... $3,500 All for only $500 Cover III:...... $2,500 Cover II:...... $3,000 SuperZoo Show Preview distribution: Page 3:...... $2,750 • Published with the July issue of Pet Business, AD SPECIFICATIONS which mails to 27,000+ subscribers Full page (live area) ...... 7.375”w x 10.375”h • Email blasted to more than 18,000 pet retailers & more than Full trim size ...... 7.875” x 10.875” 8,000 pet grooming professionals Full page bleed...... 8.125” x 11.125” • Distributed to buyers at the show for bonus coverage Spread (live area)...... 15.25” x 10.375” Spread trim ...... 15.75” x 10.875” Ad Closing Materials Due Spread bleed ...... 16” x 11.125” June 2, 2021 June 7, 2021 18 HOLIDAY HOT 2021 LIST SHOWCASE Holiday Hot List Pet Business’s exclusive sneak peek at the The Holiday Hot List will be included in the products pet retailers will most want to stock September issue of Pet Business, which mails for the holidays. This special section will be to more than 27,000 subscribers and will in buyers’ hands in time for the big holiday be email blasted to approximately 19,000 selling season. subscribers.
(Actual Size) Showcase ad includes: - High-res product image (300 dpi) - Maximum five word headline - Maximum 30 word product description - Company name - Company website Ad Closing Materials Due - Company phone number August 3, 2021 August 5, 2021 All for only $500!
19 PET INDUSTRY 2021 HANDBOOK
THE 2021 PET INDUSTRY HANDBOOK WILL HELP YOUR BUSINESS STAND OUT in the hyper-competitive world of pet product suppliers. This guide to who’s who among the pet industry’s top vendors gives you an unmatched opportunity to tell retailers across the country about your unique brand of innovation.
Each full-page ad in the Handbook is accompanied by a full-page editorial Q&A that highlights your products and how your business helps pet stores achieve success. AD RATES These Q&As will be posted online and Full Page Ad and Q&A Advertorial $5,500 promoted in Pet Business’s popular weekly Full Page $3,500 newsletter. 1/2 Page $2,370 Cover 4 $6,730 What’s more, participants are welcome to Cover 3 $3,900 embed banner ads and videos within the online version of their editorial feature, Cover 2 $5,380 for NO EXTRA COST! Page 3 $4,200
MAILED WITH THE NOVEMBER ISSUE OF PET BUSINESS
Ad Closing Materials Due Oct. 12, 2021 Oct. 14, 2021
20 THE GUIDE 2021 TO PET CARE
POSITION YOUR BUSINESS AS THE
SAFE & S MFY, ECUR EXPERT IN VITAL AREAS OF PET CARE CO SAFE & S E FY, EC What to OM URE C NOT JUST Look for NOT JUST A KENNEL, with pet retailers and pet owners alike in a A HOME. Dog A HOME. by participating in the Kennel Pet Business Guide to Pet Care. Your pet is your family. You want them to sleep as comfortably as you do. With that in mind, here are six kennel features that are key to providing your pet with a safe, inviting place to rest. 1. PROTECT YOUR PET & YOUR HOME 4. MULTIPLE SIZES To ensure your pet and home are safe, select a kennel that’s To determine the right size kennel for your pet, measure built to stand up to long-term use and is safe for your furry length and height to ensure your furry family member family member. Premium plastic kennels from Petmate is comfortable and safe. Premium plastic kennels from protect your home from damage your pet can do when Petmate are perfect for your pet to relax and sleep This valuable resource for pet retailers will you’re away. comfortably in. 2. SUPPORTS NATURAL DENNING INSTINCT 5. SAFE To allow your pet to feel safe and secure, look for kennels that To ensure your pet is comfortable, select a kennel satisfies your pet’s natural instinct to den. Premium plastic designed to create a safe, inviting environment. Premium kennels from Petmate provide a safe environment for your plastic kennels from Petmate are engineered to minimize furry family member. sharp edges and provide an inviting place for your furry compile a variety of sponsored care sheets family member to rest. 3. TRAVEL COMPLIANT To maximize the safety of your pet and reduce the chances 6. DURABLE for interruptions in your travel plans, look for kennels that are To ensure your pet enjoys bedtime for years to come, compliant with air and highway travel requirements. Premium select a kennel designed to stand up to long-term use. Premium plastic kennels from Petmate plastic kennels from Petmate are compliant with federal safety Premium plastic kennels from Petmate are durable, resist Premiumoffer year-round plastic kennelscomfort. fromWelcome Petmate Home. designed to be printed/copied and shared regulations. rust and stand up to weather. offer year-round comfort. Welcome Home. with their customers. Sponsors will have an opportunity to shape an exclusive one- page care sheet on a pet care topic of their choice. Each care sheet will prominently 5 Ways to Provide Daily Enrichment feature the sponsor’s logo and will be for Small Animals situated in a 2-page spread layout with the company’s full-page ad.
Most pet parents know that a nutritious, balanced diet is essential to their small pets’ health. But, are you aware that daily opportunities for enrichment are essential to a pet’s health and happiness as well? Enrichment can come in many forms, and providing enrichment opportunities is enjoyable for pet and pet parent alike. Here are five fun and easy ways to provide enrichment for small pets each day:
1. SUPPORT THEIR INSTINCTUAL BEHAVIORS 3. KEEP IT SAFE AND NATURAL. All of the care sheets will be published in an IN FUN AND CHALLENGING WAYS. Every element of a pet’s daily routine should be safe and natural—enrichment Rabbits, guinea pigs, chinchillas, and other small animals included. With this in mind, choose enriching accessories carefully, opting for items are intelligent and curious creatures with strong instincts made exclusively from safe and natural materials. Some examples of enriching, to play, chew, explore and hide. You can support these pet-safe materials include woven hay, untreated woods, natural fibers (e.g. sisal), apple instinctual behaviors by outfitting your pet’s habitat with sticks and vegetable-based dyes. safe and natural chews, toys and hideouts. Rotate these easy-to-print format that can be downloaded items regularly to keep pets engaged with their habitat 4. OFFER A VARIETY OF HAYS EACH DAY TO KEEP MEALTIME FUN and surroundings. AND STIMULATING. ENRICHMENT Small herbivores such as rabbits, guinea pigs and chinchillas should have unlimited WITH A PURPOSE: 2. BUILD A LOVING BOND WITH ENRICHING access to fresh grass hay each and every day. Grass hay should make up at least 70% PLAY EVERY DAY. of the diet of these fiber-loving herbivores. Pets with daily access to a variety of tastes NATURAL CHEWS Small pets are social by nature and love interacting with and textures via their hay will be less likely to develop picky eating habits and will through a special section of PetBusiness.com their caretakers, so set aside time every day for active, remain engaged and enriched throughout the day. Make every day a hay day! ENGAGING PLAY CENTERS enriching play. One fun, interactive activity to engage in is to hide healthy treats in different places throughout the 5. PROVIDE SPATIAL CHALLENGES WITH SOME SIMPLE “INTERIOR INNOVATIVE HABITATS habitat. This simple, enriching activity can provide hours DECORATING.” of entertainment as pets search their environment for We all benefit from a change of scenery, and pets are no exception! Rearranging PREMIUM CARE their favorite treat. Always be sure to follow the feeding elements of your animal’s habitat will provide it with mental enrichment and fun and will be aggressively promoted through our guidelines on the packaging for their pet’s treat of choice spatial challenges. This can be as simple as putting a hideout or food dish in a new to avoid overfeeding. location in the habitat. Pets will love this spatial challenge, and you will have just as much fun watching them explore their “new” environment. Coming this Spring! Learn more at www.enrich.pet. industry-leading newsletters and social media platforms.
How to Choose In addition, the care sheets will be compiled a Dog Toy into a printed guide that will be distributed to Pet Business’s entire circulation with the December 2021 issue. In the not-too-distant past, there were primarily only two options when it came to dog toys—a ball or a stick. Now, with the increased demand for both higher quality and a more unique variety, there are seemingly countless toys available to please our furry friends. These endless options can be overwhelming, but picking that perfect toy need not be as difficult as it might seem if you consider these factors:
WHAT TOY FEATURES EXCITE YOU AND YOUR DOG? HOW ROUGH IS YOUR DOG WHEN PLAYING WITH TOYS? The first step in picking the right toy should be While shopping for the perfect toy, it is important to keep in mind just to assess your pup’s personality. Every toy has how destructive your dog can be. Some pets love to cuddle with their toys, features that make it unique, and knowing your while others just love to tear them to shreds. dog’s preferences can have a huge impact on ALWAYS Supervise Play—With any toy, pet owners should be sure to their engagement with the product. keep an eye on their pup to observe their behaviors and ensure their safety. Material—The type of material is the first NO Toy is Indestructible—There is a chance for any toy to become thing your dog will feel when he interacts with damaged through wear and tear. Labeling any toy as indestructible would the toy. Plush toys are great for dogs that love be misleading. to cuddle and are easily excited by squeaks and Stuffing or No Stuffing?—Some dogs love to pierce a toy for the sole other interesting noises. Rope toys are always a purpose of making it snow with stuffing. This can be cute, but also messy great choice for dogs that love to play tug with and problematic at times, especially if the dog likes to eat the stuffing. their owners. Rubber or TPR toys are awesome for both indoor and outdoor play and can be a IS THE TOY IDEAL FOR YOUR PUP? great alternative for dogs that are a little more There are many ways that manufacturers are starting to build toys on the destructive side. to make sure they are appropriate for various dogs. Size—The size of the toy can have an Stitching & Seams—There are various and different stitching effect on a dog’s willingness to play with it. methods that can be used to alter the composition of each toy. Certain Sometimes, larger toys can be too much for stitching methods make toys more durable than others. dogs with smaller jaws to handle. Conversely, Squeaker Placement—Depending on the size, stuffing and space larger dogs may not be interested in a tiny toy, within a toy, squeaker placement can have an effect on dogs and their $3,500/year or it could even be a potential choking hazard. ability to play with a toy. It’s important to always make sure the squeakers Types of Squeakers—The size, shape are accessible, spaced out and not hidden behind too much stuffing. and type of any squeakers used in a toy can Safety Factors—Safety should be the top concerns when selecting FOLLOW ALONG ON HER QUEST also be very important. For example, large, loud a toy for your dog. With this in mind, look for products that are squeakers are often a good choice for older dogs, certified to be safe and non-toxic, to ensure that there are no threats as they are easier to hear and easier to bite into. to your furry family. CONNECT WITH US! WWW.ZIPPYPAWS.COM @ZIPPYPAWS (909) 606-6094 [email protected]
21 OFFICIAL GLOBAL PET EXPO 2021 PUBLICATIONS
is the EXCLUSIVE
publisher for March 21-23, 2018
The most consistent, knowledgeable and dedicated team in the pet industry has partnered with Global Pet Expo for more than 15 years. Advertising in the Global Pet Expo publications will increase awareness of your brand and drive traffic to your booth at the show.
OFFICIAL SHOW ISSUES: → Preview Guide → Show Map & Floor Plan
GPE 2018 • PET BUSINESS–SHOW DAILY • 3/21/2018 THE OST TRUSTED NA E IN THE PET INDUSTRY THE OST TRUSTED NA E IN THE PET INDUSTRY Show Directory SHOW THE OST TRUSTED NA E IN THE PET INDUSTRY DAY SHOW DAY SHOW DAY → NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA NEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS, ORLANDO, FLORIDA 3 1 DAILY 2 DAILY DAILYP P PP B The Best of the Pet Industry, P Pet Industry S S P Scenes from the Show Floor P T P E Evolution on Display T P E P All Under One Roof P N P S PP Welcome to Global Pet Expo, where everyone who’s anyone in the pet care market has gathered Today @ Global Pet Expo The dynamics impacting the ever-changing pet care market P P to celebrate and build upon the industry’s incredible success. P are impossible to miss here at Global Pet Expo 2018. N P P B W O T BY MARK KALAYGIAN BY MARK KALAYGIAN P Q&A: PIDA’s Steve King S P y, how far we’ve come. It’s hard to believe that it was just etail buyers found a show deeper than it’s ever been. B M P W T P a little more than a decade ago when the inaugural edition fl oor overfl owing with op- That is great news for pet P Unifying and Protecting the Re- of Global Pet Expo changed the pet industry’s trade show portunities as they bustled specialty retailers, who continue P Show Dailies T P E M sponsible Pet Industry R T O landscape by combining two of the market’s most successful annual Celebrating Retail Excellence in to start the fi rst day of Global to benefi t from positive trends P → events—the PIDA PETS Show and The APPMA Show—into the P Pet Expo 2018. Featuring record in pet owner demographics, but P Pet Business, Wholesalepet.com and the organizers of Global t r tor t r P largest, most important gathering in the industry. numbers of exhibitors and booths, depend on key vendor relation- B P B Teca Tu - A Pawsworthy Pet Emporium - Santa Fe, NM T P I 5 Ways to Be a Retailer’s Dream Pet Expo recognized eight outstanding pet retailers at Thursday’s Global Pet Expo, and the pet industry, have both grown phenomenal- this year’s show is a testament ships to keep up with the evolving W Partner P t r u t t t r tor ly since that fi rst edition in 2005, which featured 2,049 booths housing to the ongoing strength of an in- demands of shoppers. Retailer Excellence Awards presentation. P C W T P Agri Feed Pet Supply - Knoxville, TN around 700 exhibiting companies focused on American pet owners, P dustry that is expected to surpass “The industry continues to BY MICHELE TYMANN B P P t r u t t t r tor who spent just a little more than $36 billion on their animal companions Hosting How-Tos $70 billion in sales this year. grow,” says Tom Wien, marketing I S entley’s Pet Stuff, Agri Feed Pet Supply and Teca Tu - A Pawsworthy Pet Bentley’s Pet Stuff - Lincolnshire, IL that year. Fast-forward to today, a year after pet owners spent nearly “The industry is in the best director for Cardinal Laboratories P Emporium took the top honors at the seventh-annual Retailer Excellence t t r P $70 billion on their pets, attendees will fi nd more than 1,100 exhibitors P place it’s been in for a long time,” Inc. (booth #2455). “Of course, Awards presentation. Part of Thursday’s Pet Industry Breakfast, the awards Jungle Bob’s Reptile World - Selden & Oakdale, NY E U N T M B occupying more than 3,500 booths at this year’s show, making it the What Women Want says Mark Hirschberg, president some of that is because of the ceremony was hosted by Pet Business magazine and the organizers of Global Pet O t u t r c t r biggest Global Pet Expo yet. of Multipet International (booth economy, but it is largely driven P P Expo, and was sponsored by WholesalePet.com. Woof! Orlando - Orlando, FL It’s no coincidence that the pet care market and its premier trade P #3535), noting that the variety by the growing pet ownership O W T “We’re just so proud to be able to sponsor and support not just the winners, but the rc d tor c c show have experienced a similar growth arc over the past 13 years. It Wine & Dine of suppliers participating in the trend.” P P entire independent [pet retailer] channel,” said Chris Avery, CEO of WholesalePet Riverfront Pets - Wilmington, DE is testament to the powerful role that Global Pet Expo has played in pet care market is broader and Wien points to Millennials, in P E .com. “They are the lifeblood of the industry.” O S P u to r r c c c driving the success of the industry and its players—one that is echoed 54 P Each year, the Retailer Excellence Awards recognize outstanding independent pet Bay State Pet & Garden Supply - Taunton, MA over and over by pet product manufacturers and retailers alike. Industry News and New Products P I N N P [From top] The Multipet International team poses with adoptable puppies from Florida Little Dog Rescue. The Halo, Purely for Pets team is teaching retailers I N N P specialty retailers in a variety of categories. The list of winners in 2018 includes: o u t r c c c “Global Pet Expo is an important event because it’s the biggest why a whole food approach to nutrition is the healthiest option for pets. The Fetch...for pets! team is showcasing extensions of the company’s popular branded 54 Natural Pawz - Spring, TX pet lines, including new Burt’s Bees grooming tools and oral care products.
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CV1,58_D1_cover.prep.indd 1 PET1 01_ 1r5 3/8/18 2:20 PM D2_COVER.prep.indd 1 PET18SD2_CV1r1 3/21/18 7:08 PM D3_COVER.prep.indd 1 PET18SD3 _CV1r1 3/22/18 6:13 PM 22 OFFICIAL 2021 GPE PREVIEW
The OFFICIAL GLOBAL PET EXPO PREVIEW GUIDE is your opportunity to showcase your products to thousands of buyers weeks before the show. Highlighting the latest and greatest products that will be found in the aisles of Global Pet Expo 2021, the Preview Guide is an essential resource for attendees to planning make the most of their time on the show floor.
GLOBAL PET EXPO PREVIEW GUIDE DISTRIBUTION: • Inserted in the February issue of Pet Business, which mails to 27,000+ qualified readers. • Mailed by show organizers to a select list of high-value buyers several weeks prior to the show. • Email blasted to approximately 19,000 subscribers, as well as Global Pet Expo’s pre-registered buyers. ADVERTISING RATES • Distributed to buyers at the show’s registration area. FULL PAGE: ...... $2,200 1/2 PAGE: ...... $1,500 PRODUCT SHOWCASE: ...... $750 SPECIAL POSITIONS COVER IV:...... $3,750 COVER III: ...... $2,700 COVER II: ...... $3,250 PAGE 3:...... $2,950 P.L.A.Y. PET LIFESTYLE AND YOU Keep your furry customers busy with P.L.A.Y.’s Globetrotter AD MATERIAL SIZES plush toy collection featuring exciting new crunchy sounds! FULL PAGE (LIVE AREA) ...... 7”W X 10”H These adventurous toys feature eco-friendly stuffing, AZO-free dyes, and are machine washable. FULL TRIM SIZE ...... 7.875” X 10.8125” www.PetPLAY.com FULL PAGE BLEED...... 8.125” X 11.0625” Booth 4855 SPREAD (LIVE AREA)...... 15.25” X 10.3125” (ACTUAL SIZE) SPREAD TRIM ...... 15.75” X 10.8125” SPREAD BLEED ...... 16” X 11.0625” 1/2 PAGE HORIZONTAL...... 7” X 4.875”
AD CLOSING: JANUARY 7, 2021 MATERIALS DUE: JANUARY 11, 2021 23 OFFICIAL GLOBAL PET EXPO 2021 SHOW DIRECTORY
Pet Business presents the 2021 OFFICIAL GLOBAL PET EXPO DIRECTORY. This comprehensive directory features exhibitor listings, a detailed show schedule and a city guide, including hotel and restaurant information. Attendees rely on the Show Directory to make the most of their time on the show floor and use it as a reference guide to contact exhibitors for post-show follow up. Have your company stand out from the crowd. Advertising in the 2021 Official Global Pet Expo Show Directory is your best opportunity to make a lasting impression on more than 7,000 attendees during and after the show. The Show Directory will be distributed in the registration area.
ADVERTISING RATES ADVERTISING MATERIAL SIZES FULL PAGE...... $2,500 FULL PAGE (LIVE AREA) 8.5”W X 10.375”H 1/2 PAGE...... $1,850 FULL PAGE TRIM 9” X 10.875” 1/3 PAGE...... $1,500 FULL PAGE BLEED 9.25” X 11.125” SPECIAL POSITIONS SPREAD TRIM 18” X 10.875” COVER IV ...... $3,950 COVER III...... $2,950 SPREAD BLEED 18.5” X 11.125” COVER II...... $3,500 1/2 PAGE HORIZONTAL 7.3125” X 4.75” PAGE 3...... $3,200 1/2 PAGE ISLAND 4.625” X 7.75”
1/3 PAGE HORIZONTAL 4.625” X 4.75”
1/3 PAGE VERTICAL 2.375” X 9.75”
AD CLOSING: FEBRUARY 23, 2021 MATERIALS DUE: FEBRUARY 25, 2021
24 GPE 2021 SHOW MAP
SHUTTLE BUS SCHEDULE Wednesday, March 20 Global Pet Expo Academy Seminars at a Glance 7:00 am - 8:00 am Every 15-20 minutes 8:00 am- 10:30 am Every 10-15 minutes This year’s Global Pet Expo Academy brings you more than 10:30 am- 4:00 pm Every 30 minutes * 4:00 pm - 6:30 pm Every 10-15 minutes 30 educational seminars that you can attend for FREE. 6:30 pm - 8:00 pm Every 30 minutes * Thursday, March 21 Special 7:00 am - 8:00 am Every 15-20 minutes Tuesday, March 19 4:00 PM - 5:15 PM 1:00 PM - 2:15 PM 8:00 am- 10:30 am Every 10-15 minutes 1:00 PM - 4:30 PM Creative Old School Marketing to Lure Customers In! How Public Relations Can Elevate Your Pet Business 10:30 am - 4:00 pm Every 30 minutes * Power Merchandising 1 & 2 Room W203B Room W204A 4:00 pm - 6:30 pm Every 10-15 minutes AD AD Room W203B 6:30 pm - 8:00 pm Every 30 minutes * 4:00 PM - 5:15 PM 2:30 PM - 3:45 PM Friday, March 22 Cardinal 1:00 PM - 4:30 PM Open-to-Buy, Explained in Simple, Human Terms Want to Deliver Excellent Customer Service? It’s Simple—Become a 7:00 am - 8:00 am Every 15-20 minutes Getting “Click-Minded” Room W204A Better Boss! 8:00 am - 10:30 am Every 10-15 minutes AD Customers to Shop in Your Brick-and-Mortar Store Room W203B AD HERE HERE Events 10:30 am - 6:30 pm Every 30 minutes * Global Pet Expo Networking Reception Room W204A Thursday, March 21 Wednesday, March 20, 6:00 PM - 7:30 PM *Departs convention center on the hour and half-hour. Schedule may vary due to traffic & SINGLE SINGLE 9:00 AM - 10:15 AM 2:30 PM - 3:45 PM weather conditions. Last bus leaves from hotel 30 minutes prior to end time with no return Registration Concourse, Level One Wednesday, March 20 How to Get Along with Difficult People (and Pets!) by Understanding What’s Your Time Worth? service. Transportation Managed By: Production Transport SINGLE Orange County Convention Center 9:00 AM - 10:15 AM Natural Behavioral Styles Room W204A HERE SINGLEHERE Sponsored by PAL - Pets Add Life Marketing & Sales Strategy For Your Business Room W203B HOTEL ROUTE 1 – pickup (Red) Room W204A 4:00 PM - 5:15 PM Clarion Inn & Suites Convention Center Curbside on Hawaiian Court Business is built by 9:00 AM - 10:15 AM Games People Play: Selling Skills Become Fun Days Inn Convention Center Curbside on Hawaiian Court relationships, and we want 9:00 AM - 10:15 AM Pricing for Profit-—Retail Strategies & Pricing Models to Maximize Room W204A Hilton Orlando Group Arrival/Departure Area you to have every opportunity The Leadership Wisdom of Dogs: How To Get A Leg Up At Work Every Transaction to meet everyone at the show. Room W203B Room W204A 4:00 PM - 5:15 PM HOTEL Route 2 – pickup (Blue) PANEL PANEL Merchandising Success Panel: Store Design That Surprises Courtyard Convention Center Curbside on Austrian Court Our fabulous FREE Networking 10:30 AM - 11:45 AM 10:30 AM - 11:45 AM Room W203B Embassy Suites Jamaican Court Curbside on Jamaican Court PANEL Reception gives you the time and place to rub elbows with Getting Closer to the Customers at Your Pet Store: Ways to Enhance Get More Cash Out of Your Business By Doing Three Things Sonesta ES Suites Curbside on Austrian Court PANEL people you might never have another opportunity to meet. Customer Loyalty in 2019 Room W203B Friday, March 22 Have a drink, some eats and mix it up with new friends Room W204A Winning Secrets from Retailer Excellence Award Winners HOTEL Route 3 – pickup (Yellow) and old. 10:30 AM - 11:45 AM Room W204A Avanti Resort Curbside on International Drive Example Example 1:00 PM - 2:15 PM Like.Follow.Share Embassy Suites Orlando International Drive I-Ride Trolley Stop 17 on No registration is required, but please wear your badge Email is Not Dead: The #1 Driver of Retail Sales is Still Email Room W204A 10:30 AM - 11:45 AM International Drive to the event. Example Marketing Alexa is Playing Fair, and She is Playing to Win—How to Beat the Rosen Inn Pointe Orlando Curbside on International Drive Example Room W204A 10:30 AM - 11:45 AM Internet Rosen Plaza Curbside on International Drive Retailer Round Table Discussions Feline Nutrition Truths Room W204A & Retailer Excellence Awards Ceremony 1:00 PM - 2:15 PM Room W204A HOTEL Route 4 – pickup (Green) Castle Hotel Curbside on Universal Thursday, March 21, 7:30 AM - 9:00 AM Get the Right Things Done: The Par Strategy 10:30 AM - 11:45 AM Room W203B 12:00 PM - 12:45 PM Feline Nutrition Truths Crowne Plaza Universal Curbside on Universal Room W206 NEW! Pet Store Pro Power Session! Employee Training Made Simple Room W203B Fairfield Inn & Suites Orlando International Dr. Curbside on Universal Start the day 2:30 PM - 3:45 PM Room W204A Hampton Inn Convention Center Curbside on Universal – In front with a healthy Marketing with a Cause *See the Official Global Pet Expo Show Directory for full seminar descrip- of Springhill Suites Homewood Suites I-Drive Curbside on Universal – In front buffet breakfast Room W203B 1:00 PM - 2:15 PM tions. Grooming Boutique Merchandising of Springhill Suites while outstanding 2:30 PM - 3:45 PM Room W203B Hyatt Place Convention Center Curbside on Universal – In front pet specialty stores Store Design Secrets for Pet Stores of Springhill Suites are honored with Room W204A Residence Inn Convention Center Curbside on Universal – In front of Springhill Suites the Eighth-Annual March 20-22, 2019 Springhill Suites Convention Center Curbside on Universal Retailer Excellence Wyndham Orlando Resort Convention Center Entrance Awards. Then, after the awards ceremony, stick around for our NEW Retailer HOTEL Route 5 – pickup (Orange) Roundtable Discussions, where expert Global Pet Expo Fairfield Inn & Suites Orlando at SeaWorld Curbside on International Drive Academy speakers will facilitate peer-to-peer roundtable at I-Ride Trolley Stop conversations about the hottest topics impacting pet Four Points Convention Center Front Entrance product retailers. You’re guaranteed to leave Hilton Grand Vacations Club at SeaWorld Curbside on Sea Harbor at Guard House with practical, actionable business-building ideas and Residence Inn at SeaWorld Front Entrance valuable new connections with your peers. Springhill Suites at SeaWorld Curbside on International Drive No registration is required but please wear your badge at I-Ride Trolley Stop to the event. HOTEL Route 6 – pickup (Pink) Doubletree by Hilton Orlando at Seaworld Front Entrance New Products Showcase Hilton Garden Inn Orlando at SeaWorld Curbside on Westwood AD AD Awards Ceremony Renaissance Orlando Resort North Entrance Thursday, March 21, 5:00 PM - 6:00 PM Show Floor in New Products Showcase HOTEL Route 7 – pickup (Purple) Las Palermas Hilton Vacation Club Front Entrance AD HERE HERE If you really want to be up on new trends and hot Vista Cay Resort by Millenium By the Water Fountain AD products for 2019, make a plan to attend the annual New Products Showcase Awards Presentation. HOTEL Route 8 – pickup (Grey) Westgate Lakes Resort and Spa Front Entrance Each year, more and more manufacturers wait to launch HERE HERE their new products in the New Products Showcase so they The following hotels are within walking distance of the Orange County Convention have a chance to win first place in the Best in Show contest. Center and are not serviced by the shuttle: Hyatt Regency Orlando, The Rosen Centre. The media attention our awards get is incredible and long Attendees with impaired mobility who require special transportation should SINGLE SINGLE lasting. make advance arrangements with the Production Transport supervisor 60 SINGLE SINGLE TRIPLE minutes prior to pick up, please call 310-466-4699. Information on this schedule Nine winners will receive a Best in Show award in the is subject to change without prior notice and any fluctuations in traffic conditions. following categories: Aquatics, Bird, Boutique, Cat, Dog, Natural Pet, Small Animal, Reptile and Point-of-Purchase AD Express Service to Orlando Int’l Display. AIRPORT SHUTTLE Airport from Orange County THURSDAY 11:30 am - 6:30 pm Convention Center APPA Young Professionals Education HERE FRIDAY 11:30 am - 6:00 pm PANEL PANEL PANEL Breakfast PANEL TICKETS: $20.00 per person (Cash Only) PANEL Friday, March 22, 7:45 AM - 9:00 AM Shuttle departs on the hour & half-hour. Advance purchase recommended. Room W209 Purchase tickets at the Shuttle Information Desk. For the very first time, the APPA Young Professionals will host a special Example Example Example education session and breakfast featuring Example dynamic speaker Connor Lokar. Lokar is Example a program economist at ITR Economics SAVE THE DATE with an ability to relate to the next generation of business leaders. He provides economic consulting services for businesses, trade associations and Fortune 500 companies. The APPA Young Professionals’ mission is to February 26-28, 2020 promote career path development of young professionals in the pet industry through networking opportunities.
The Official Global Pet Expo Show Map is an easy, quick-reference map distributed at the buyer registration area of the expo and features the floor plan, exhibitor listings and booth numbers. This fold-out guide also includes a schedule of special events and Global Pet Expo Academy seminars, as well as the official shuttle schedule for getting to and from the show. Distributed in the registration area at the show, the Official Global Pet Expo Show Map is one of the most important destinations for your company’s message during Global Pet Expo. Don’t miss your chance to help attendees get where they need to be!
ADVERTISING MATERIAL SIZES SINGLE PANEL advertising rates LIVE AREA 3.175”W X 7.9375”H BACK COVER $6,000 SINGLE PANEL TRIM 3.675” X 8.4375” TRIPLE PANEL $6,000 SINGLE PANEL BLEED 3.925” X 8.675” SINGLE PANEL $3,000
AD CLOSING: FEBRUARY 25, 2021 MATERIALS DUE: MARCH 1, 2021
25 OFFICIAL GLOBAL PET EXPO 2021 SHOW DAILIES
Advertising in the Global Pet Expo Show Daily is a great way to ensure maximum exposure at Global Pet Expo. Each issue of the Show Daily offers attendees at Global Pet Expo the opportunity to read all about show news and events within hours of when they happen. Pet Business will publish three show dailies, one for each morning of the show, and distribute them to attendees as they arrive on the show floor. In addition, a digital version of each issue of the Show Daily will be emailed to registered buyers at Global Pet Expo, as well as approximately 19,000 Pet Business subscribers.
ADVERTISING MATERIAL SIZES
FULL PAGE (LIVE AREA) 10.625”W X 14.5”H FULL PAGE TRIM 10.875” X 14.75” FULL PAGE BLEED 11.125” X 15” ADVERTISING RATES special advertising SPREAD LIVE AREA 20.75” X 13.75” Rates are for all three days opportunities SPREAD TRIM 21.75” X 14.75” FULL PAGE ...... $4,300 COVER WRAP ...... $6,850 JUNIOR PAGE ...... $3,550 SPREAD BLEED 22.25” X 15” FRONT COVER STRIP...... $5,200 1/2 PAGE ...... $3,250 2 PAGE INSERT ...... $5,750 JUNIOR PAGE 7.875” X 10.875” 1/3 PAGE ...... $2,750 4 PAGE INSERT ...... $7,200 1/2 PAGE HORIZONTAL 10” X 6.375” 1/9 PAGE ...... $1,100 1/2 PAGE VERTICAL 5” X 13” COVER POSITIONS digital show dailies 1/3 PAGE HORIZONTAL 6.375” X 6.5” COVER IV ...... $6,800 TOP BANNER...... $4,000 1/9 PAGE SHOWCASE— HIGH-RES, 300 DPI IMAGE BLOW-IN AD...... $3,000 PLUS MAXIMUM 50 WORDS OF TEXT, MAX 5 WORD HEADLINE AND COVER III...... $5,100 BUTTON AD...... $2,000 CONTACT INFORMATION. COVER II ...... $5,250 * PAGE 3...... $4,750 EXCLUSIVE SPONSORSHIP ...... $8,000 digital show dailies advertising material sizes top banner ad 520 X 85 pixels *EXCLUSIVE SPONSORSHIP INCLUDES ALL POSITIONS ABOVE, PLUS A BANNER IN THE SHOW DAILY EMAIL BLAST TO SHOW ATTENDEES button ad 150 X 120 pixels
AD CLOSING: MARCH 1, 2021 MATERIALS DUE: MARCH 3, 2021
26 MONTHLY ISSUE 2021 AD SPECS
FULL PAGE (LIVE AREA) 8.5”w x 10.375”h
FULL TRIM SIZE 9” x 10.875”
FULL PAGE BLEED 9.25” x 11.125”
SPREAD 18” x 10.875”
SPREAD LIVE AREA 17” x 10.375”
SPREAD BLEED 18.5” x 11.125” 2/3 PAGE VERTICAL 4.625” X 9.75” 1/2 PAGE ISLAND 4.625” X 7.75” 1/2 PAGE VERTICAL 3.75” X 9.75” 1/2 PAGE HORIZONTAL 7.3125” X 4.75” 1/2 PAGE HORIZONTAL SPREAD LIVE AREA 17.625” X 4.875” 1/2 PAGE HORIZONTAL SPREAD BLEED 18.25” X 5.5” 1/3 PAGE STRIP 7.3125” X 3.5” 1/3 PAGE VERTICAL 2.375” X 9.75” 1/3 PAGE HORIZONTAL 4.625” X 4.75” 1/4 PAGE STRIP 7.3125” X 2.5” 1/4 PAGE VERTICAL 3.75” X 4.75” 1/4 PAGE HORIZONTAL 4.625” X 3.75”
SHOWCASE AD (IMAGE) 4” X 5” (TEXT) 50 WORDS OR LESS & CLIENT CONTACT BOUTIQUE AD (IMAGE) 4” X 5” SMALL: 20 WORDS MEDIUM: 30 WORDS LARGE: 40 WORDS OF TEXT PLUS PHONE & WEBSITE
SPECIAL ADVERTISING SIZES
INSERTS 2, 4, 8 & 16 pages FALSE COVER FRONT (LIVE) 8.5” X 7.5625” (.0625” BLEED ON THE BOTTOM) MINIMUM 4” x 7.25” FALSE COVER FRONT (TRIM) 8.875” X 7.75” MAXIMUM 8” x 10” (.125” BLEED ON THE BOTTOM) (allow additional 3/8” safety margin from head trim on all inserts) FALSE COVER FRONT (BLEED) 9.125” X 7.875” 6 PAGE INSERT (FRONT) 7.75” X 10.5” FALSE COVER BACK (LIVE) 8.5” X 10. 375” 6 PAGE INSERT (MIDDLE) 7.75” X 10.5” (.1875” SAFETY) 6 PAGE INSERT (BACK) 7” X 10.5” FALSE COVER BACK (TRIM) 8.875” X 10.75” FALSE COVER BACK (BLEED) 9.125” X 11”
27 SUPPLEMENT 2021 AD SPECS THE PET INDUSTRY HANDBOOK & NATURAL GUIDE FULL PAGE (LIVE AREA) 7”W X 10”H
FULL TRIM SIZE 7.875” X 10.8125”
FULL PAGE BLEED 8.125” X 11.0625”
SPREAD (LIVE AREA) 15.25” X 10.3125”
SPREAD 15.75” X 10.8125”
SPREAD BLEED 16” X 11.0625”
2/3 PAGE VERTICAL 4.5625” X 10”
1/2 PAGE ISLAND 4.5625” X 7.375”
1/2 PAGE VERTICAL 3.375” X 10”
1/2 PAGE HORIZONTAL 7” X 4.875”
1/3 PAGE VERTICAL 2.1875” X 10”
1/3 PAGE HORIZONTAL 4.5625” X 4.875”
1/4 PAGE VERTICAL 3.375” X 4.875”
1/4 PAGE HORIZONTAL 4.5625” X 3.625”
28 MONTHLY ISSUE 2021 AD SIZES
2/3 VERTICAL AD
1/3 STRIP AD 1/4 STRIP AD
1/4 VERTICAL AD 1/2 VERTICAL AD 1/2 ISLAND 1/4 AD VERTICAL AD
1/8 VERTICAL 1/4 AD HORIZONTAL AD 1/3 ADLET VERTICAL ADLET 1/12 AD AD 1/2 ADLET 1/3 1/6 HORIZONTAL HORIZONTAL VERTICAL 1/6 AD AD AD HORIZONTAL AD
29 AD SUBMISSION 2021 INSTRUCTIONS
SUBMIT YOUR AD TO: MACFAD.SENDMYAD.COM
• All files must be submitted as PDF-X1A • No Pantone or Spot colors (convert to process) • Ads must be created with proper trim and • Make sure “white” type is NOT set to overprint bleed crop marks and have a crop mark • Crop marks must be ON for partial ads offset to .1667 • Please name PDF to identify: • Make sure all ads are built to specs title/year/month/ad size/client. and scaled at 100% Example: Pet11071_3V_Nutro.pdf • Include all fonts and ensure that images • For guides and special issues, substitute title are linked for other identifier. Example: Nat for Natural • CMYK embedded images only. No RGB will • If using InDesign, go to Preferences, and under be accepted “Appearance of black,” both options for black • All images must be hi-res, more than 300 dpi should be set to display and output blacks • Maximum ink density must be 300% or less on accurately all images • For support, contact [email protected]
Submitting Ads Boutique Ads Display and Pet Plaza upload your pdf to: Email a high-res product image, copy, headline, https://macfad.sendmyad.com/ website and phone number to: You will need to create an account, [email protected] if you don’t already have one. Showcase Ads Pick Up Ads Email a high-res product image, 50 words of copy, Simply email detailed instructions to: headline, company name, website and [email protected] phone number to: [email protected] Classified Ads Email text to: [email protected]
30 PRODUCTION 2021 DATES
ISSUE AD CLOSING MATERIALS DUE
JANUARY DECEMBER 10, 2020 DECEMBER 14, 2020
FEBRUARY JANUARY 12, 2021 JANUARY 14, 2021
MARCH FEBRUARY 9, 2021 FEBRUARY 11, 2021
APRIL MARCH 9, 2021 MARCH 11, 2021
MAY APRIL 6, 2021 APRIL 8, 2021
JUNE MAY 11, 2021 MAY 13, 2021
JULY JUNE 8, 2021 JUNE 10, 2021
AUGUST JULY 6, 2021 JULY 8, 2021
SEPTEMBER AUGUST 3, 2021 AUGUST 5, 2021
OCTOBER SEPTEMBER 7, 2021 SEPTEMBER 9, 2021
NOVEMBER OCTOBER 12, 2021 OCTOBER 14, 2021
DECEMBER NOVEMBER 8, 2021 NOVEMBER 10, 2021
special issues ad closing materials due
GPE OFFICIAL PREVIEW GUIDE JANUARY 7, 2021 JANUARY 11, 2021
GPE OFFICIAL SHOW DIRECTORY FEBRUARY 23, 2021 FEBRUARY 25, 2021
GPE SHOW MAP & FLOOR PLAN FEBRUARY 25, 2021 MARCH 1, 2021
GPE SHOW DAILIES MARCH 1, 2021 MARCH 3, 2021
NATURAL PRODUCTS GUIDE MAY 7, 2021 MAY 11, 2021
SUPERZOO SHOW PREVIEW JUNE 2, 2021 JULY 7, 2021
PET INDUSTRY HANDBOOK OCTOBER 12, 2021 OCTOBER 14, 2021
THE GUIDE TO PET CARE NOVEMBER 8, 2021 NOVEMBER 10, 2021
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