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IFEMA 2019 Annual Report

MAIN FIGURES

OUR ACTIVITY FINANCIAL RESULTS VISITORS COMMUNICATION

Events Income Visitors Media impact 898 € 187,2 M. 4,323,775 1,119 M.

International visitors Audience .Websites viewed Trade fairs and congresses Expenses 26% 51,518.7 M. 27.7 M. with exhibition €147,2 M. 123 Accredited Social media EXHIBITING COMPANIES journalists followers In-house Externally- Net profit trade fairs organised 13,193 2.1 M. trade fairs € 22,5 M. 61 Participating companies 41 Accredited Economic media valuation Congresses Trade with an fairs Investments 33,292 exhibition abroad 21,225 € 919,245.9 M. 18 3 €16,6 M. Direct International exhibitors exhibitors Festivals, concerts and EBITDA long-term events € 40,0 M. 16,902 22% ECONOMIC IMPACT ON MADRID 26 REGION*

Financial debt OCCUPATION Others € 5,104 M. 749 0 € Net surface area 2 Net wealth 1,447,538 M 3.8% 2.2% € 310,1 M. of the GDP of the GDP of the city of of the Madrid Gross surface area Madrid Region 3,500,000 M2 *Source: “Study of IFEMA’s socioeconomic impact”. M.: million. © 2020 KPMG Asesores, S.L. €---M.: millions of euros. 2019 ANNUAL REPORT CLOSE DYNAMIC TRANSPARENT INSPIRING EFFICIENT SUSTAINABLE 02 2019 Annual Report Contents 03 Contents 01 02 03 05 CLOSE DYNAMIC TRANSPARENT EFFICIENT The voice of IFEMA | 04 2019: a lot to celebrate | 14 Communicating more Financial management and better | 54 report | 78 Letter from the Chairman of the The Managing Director’s vision | 16 Governing Board | 06 A year of intense activity | 20 Accessible and functional | 56 Financial results | 80 Letter from the Chairman of the > Growing more than ever | 21 > IFEMA, with a growing presence > A record year | 80 Executive Committee | 08 > COP25 World Climate Change in the media | 57 > Income | 82 Governing Bodies | 10 Conference, an enormous > Our digital community is > Balance of activity Management Bodies | 12 challenge successfully growing | 59 and lines of business | 83 overcome | 29 > Always contactable | 60 > Expenditure | 84 > MICE, a blossoming line of > Invest to improve | 86 business | 32 > Financial aspects and other > An exceptional place for music, matters of interest | 87 culture and entertainment | 34 Balance sheet | 88 Expanding horizons | 37 Profit and loss statement |90 > Trade fair projects abroad | 38 Summary of income and > Buyers programme: expenditure by activity | towards the globalisation of our 91 trade fairs | 39 04 > International consultancy and INSPIRING advisory services | 40 Innovation and technology, > Representation in other countries the key to progress | 62 and international entities | 40 Business collaboration to improve The future is now | 64 the future | 41 IFEMA expansion > Iberdrola, new strategic partner in Valdebebas | 66 for sustainable mobility | 41 The power of connectivity | 06 > Alliance with Iberia to promote 70 SUSTAINABLE Madrid as a global centre for > 5G connectivity 40 years of IFEMA | 92 trade fairs and conferences | 42 comes to IFEMA | 70 12 months of experiences | 45 > Prepared for the future | 71 40 years growing together | > New management functions 94 and tools | 73 Boosting innovation | 74 > IFEMA LAB Foundation: looking towards the future | 74 > Safe, effective communication | 75 > Technology at our service | 76 04 2019 Annual Report Close 05

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01 The voice of IFEMA

Letter from the Chairman of the Governing Board | 06 Letter from the Chairman of the Executive Committee | 08 Governing Bodies | 10 Management Bodies | 12 06 2019 Annual Report The voice of IFEMA 07

“It’s a pleasure to address you all, as LETTER FROM THE Chairman of IFEMA’s Governing Board, and use these pages to tell you about the results of the work of a great team CHAIRMAN OF THE GOVERNING of professionals who have managed to make this year the most relevant of the BOARD company’s history in so many ways.”

José Luis Martínez-Almeida Navasqüés

t’s a pleasure to address you all, as Chairman Madrid is, definitively, a global point of reference of IFEMA’s Governing Board, and use these for business tourism. In recent months, this pages to tell you about the results of the has been recognised through awards such as work of a great team of professionals who the “World’s Leading Meetings & Conference Ihave managed to make this year the most Destination for 2019” award, handed out at the relevant of the company’s history in so many latest edition of the World Travel Awards. Also ways. supporting our claim is our third place position on the global ranking of cities for meetings The figures clearly show that 2019 was the compiled by the International Congress and financial year that achieved the best financial Convention Association (ICCA), only behind figures in the company’s history: 187.2 million Paris and Vienna, and ahead of huge cities like euros’ income. Over the past five years, this Barcelona, Berlin and London. Although the best entity has doubled its income, which is yet international demonstration of IFEMA’s capacity another sign of the success it represents, and and that of Madrid in this field was the successful precisely what we are celebrating now that it’s hosting of the COP25 World Climate Change been four decades since the company opened its Conference. doors in 1980. Likewise, I would like to point out that 2019 But the true value of this growth, in the case of was the first year in which IFEMA managed IFEMA, is that it signifies the consolidation of its the Palacio Municipal Hall, Madrid’s Municipal position as a great economic driving force for Congress Hall, having been awarded the contract the Madrid Region. Specifically, according to the by the Madrid City Council. It was a period latest report by the consultancy firm KPMG in during which its occupancy grew and during relation to the impact of the institution’s activity, which extensive investment was made to update its operations are worth 5,104 million euros to this extraordinary infrastructure. Madrid and 39,343 jobs, or to put it another way, 3.2% of the city’s gross domestic product (GDP) To conclude, I would like to congratulate all of and 2.1% of that of the Madrid Region. you who, in some way or other, have formed part of this great collective feat. It’s thanks to you that over the last forty years, more than 100 million visitors and 760,000 companies have come together to participate in more than 2,100 trade fairs and 10,000 conferences, conventions and business and leisure events. Thank you all for your trust. 08 2019 Annual Report The voice of IFEMA 09

“I’m proud to present to you, on the LETTER FROM pages of this publication, the key data for a year that could be considered extraordinary; a financial year full THE CHAIRMAN OF of significance that has come to demonstrate the opportunity and good THE EXECUTIVE COMMITTEE judgement of the decisions made over the last four-year period in IFEMA.”

Clemente González Soler

’m proud to present to you, on the pages These are figures that speak for themselves of the You’ll find more information on this subject later of this publication, the key data for a year extreme determination and efficiency achieved on. Also, you can see that we have made our that could be considered extraordinary; a by our organisation. We can be completely corporate social responsibility report a document financial year full of significance that has come satisfied in the knowledge that Madrid is one in its own right, as a way of reinforcing the Ito demonstrate the opportunity and good of Europe’s most important trade fair and purpose and commitment of our organisation. judgement of the decisions made over the last conference locations. It’s not just about having Today, on signing this letter, while the world is four-year period in IFEMA. the best infrastructures and the most efficient going through a very complex situation as a result conference and convention venues and centres, As you can see in the 2019 report, we have of the COVID-19 pandemic, the work carried out but also having a highly experienced and opened up to new sectors, to national and by IFEMA in recent years has become particularly qualified professional team, capable of accepting international markets previously unknown to us, relevant. We’re a very strong, consistent, flexible, challenges like that of the Global Climate and to leisure and entertainment activities that committed institution. We have financial muscle, Change Conference. many would never have imagined finding in these but above all, we have collective intelligence. facilities; we incorporated strategic infrastructures In a year in which we will begin to celebrate We know that we have an important role to play like IFEMA Palacio Municipal Hall into our IFEMA’s 40th anniversary, it’s important to insist in the recovery of the economy. That’s why we’re management portfolio; and finally, and also on the characteristics that make IFEMA a unique not renouncing anything, including the expansion emblematic within this summary of milestones, we trade fair institution in our country; a national plans for Valdebebas which we presented in 2019 organised a global event, COP25, in record time. and I dare say even international model and with a budget of 180 million euros for the initial reference in its sector. We are the only Spanish phases. In quantitative terms, this strategy led to the trade fair institution that is debt-free, obtains net obtaining of the highest figures in history for this I want you to know that you can always count book profit and receives no subsidies; we are consortium in 2019 in terms of income, with a on us. the second largest driving force for the Region’s turnover of 187.2 million, 35.1% more than in economy; we are the leaders in Spain in our Many thanks. 2018, and 58.5% more than in 2017. Likewise, the activity; the ratio of use of our venues, that is, the year’s activity also obtained the best figures of profitability obtained from our facilities in terms IFEMA’s 40 year career with 898 events, 123 trade of occupancy, is one of the industry’s highest on a fairs and conferences with exhibitions, 33,292 global scale. participating companies and 4.3 million visitors. How do we make this possible? The answer is simple, we seek out excellence and channel all our resources into meeting our clients’ highest expectations. This is achieved by our strong commitment to people, training and qualifying our professionals, and also through an ambitious five-year investment plan set at 100 million euros. 10 2019 Annual Report The voice of IFEMA 11 GOVERNING BODIES As at 31/12/2019 and at 12/05/2020

GOVERNING BOARD MANAGEMENT COMMITTEE

Chairman Members Chairman Members José Luis Martínez-Almeida Navasqüés Clemente González Soler Madrid Regional Government Madrid Regional Government Mª Eugenia Carballedo Berlanga Enrique Ossorio Crespo Deputy chairmen Deputy chairmen Isaac Martín Barbero Isaac Martín Barbero Mª Eugenia Carballedo Berlanga Isabel Díaz Ayuso Eva María Blázquez Agudo Ángel Asensio Laguna Engracia Hidalgo Tena Carlos Daniel Martínez Rodríguez* Madrid City Council Jesús Núñez Velázquez Cristóbal Sánchez Blesa José Ramón Castiñeira Sobrido** Begoña Villacís Sánchez Ángel Asensio Laguna Miguel Ángel Redondo Rodríguez Madrid City Council Begoña Villacís Sánchez Official Chamber of Commerce, Industry Engracia Hidalgo Tena and Services of Madrid Miguel Ángel Redondo Rodríguez Juan Pablo Lázaro Montero de Espinosa Andrea Levy Soler Alfonso Calderón Yebra Almudena Maíllo del Valle Managing Director Official Chamber of Commerce, Industry Eduardo López-Puertas Bitaubé and Services of Madrid Augusto de Castañeda García-Manfredi General Secretary Carlos Cabanas Godino Elena Roldán Centeno Juan Pablo Lázaro Monteo de Espinosa Gabriel García Alonso Eva Serrano Clavero

Montemadrid Foundation Cristóbal Sánchez Blesa

Chairman of the Executive Committee Clemente González Soler

Managing Director Eduardo López-Puertas Bitaubé

General Secretary * As 31/12/2019. Elena Roldán Centeno **At 12/05/2020. 12 2019 Annual Report The voice of IFEMA 13 MANAGEMENT BODIES As at 12/05/2020

MANAGEMENT COMMITTEE MANAGEMENT TEAM

Managing Director Central and Technical Areas Director of Exhibition Groups and Director of International Development Eduardo López-Puertas Bitaubé of IFEMA Conventions and Events Madrid Jaime de la Figuera Coterón Controller General Secretary Telma Carlini Biagioli Director of Exhibition Group 1 Director of Public Trade Fairs and Leisure Elena Roldán Centeno Ana Rodríguez Muñoz Events Director of Procurement and Logistics Asier Labarga Hermenegildo Director of Business Development Francisco José Monge Herrera Director of Exhibition Group 2 Carlos González García de la Barga Juan David Moneo Vara Director of Communication and Press Director of Human Resources, Marta Cacho Calleja Director of Exhibition Group 3 Organisation, Quality and CSR Lola González Barbado María Sánchez Sanz Director of Marketing and Digital Strategy José Javier Blanquer Sierra Director of Exhibition Group 4 Director of Financial Services María José Sánchez Moncada and Infrastructure Director of External Relations Alberto de La Torre López Nuria Hernández de Tejada y Busqué Director of Exhibition Group 5 María Valcarce Rodríguez Director of Corporate Communication and Marketing Technical Director Director of Exhibition Group 8 Raúl Díez Vázquez Javier Martín Rodríguez Julia González Romo

Director of Trade Fair Business Director of Security and Self-Protection Director of Exhibition Group 9 Ana Larrañaga Larrañaga Alfonso Illescas Riaño Maribel López Zambrano Director of Exhibition Services Jesús Navarro Lorenzo Director of Exhibition Group 10 Nuria de Miguel Villarrubia Director of Information Technologies Carlos Jiménez Luque Director of Exhibition Group 12 Raúl Calleja Rocha Director of Quality and CSR Santiago Quiroga Fernández-Ladreda Director of IFEMA Conventions and Events Madrid Belén Mann Cerdeira Director of International Institutional Relations Victoria Perezagua Antúnez 14 2019 Annual Report Dynamic 15 DYNA- MIC

02 2019: a lot to celebrate

The Managing Director’s vision | 16 A year of intense activity | 20 Expanding horizons | 37 Business collaboration to improve the future | 41 12 months of experiences | 45 16 2019 Annual Report 2019: a lot to celebrate 17

“It gives me great satisfaction to The Managing present the results of the 2019 financial year, which constitute an undisputed milestone in the history of IFEMA’s Director’s results, in the various sections of this vision Report.”

Eduardo López-Puertas Bitaubé

t gives me great satisfaction to present the achieved the five-year growth target established growth in international visitors, which increased results of the 2019 financial year, which in its Strategic Plan of doubling its turnover. by more than 26% and more than doubled the constitute an undisputed milestone in the 12% achieved in 2018 and the 10% in 2017. A financial analysis of the financial year sets the history of IFEMA’s results, in the various In terms of participation, the figure stands at EBITDA at 40 million, with an increase of 44.3% sections of this Report. The fact is that, if 33,292 companies that participated in IFEMA’s I compared to 2018 and 76.7% compared to we look back over its 40 year career, I would various events. 2017, whilst its net profit is close to 22.5 million, certainly say that this has been a decisive year twice that recorded in 2018 and four times that The sum of activities and strategies undertaken for the consolidation of the economic growth of 2017. Profit that, as indicated in IFEMA’s with a view to strengthening the business also and activity of IFEMA. An extraordinary balance articles of association, is reinvested into the had an effect on the occupancy results of the sheet that has recorded the best figures across activity itself to launch new projects, as well as in venues. In 2019, the gross square metres sold the board, which has been possible thanks infrastructures and equipment where significant reached a figure of 3.5 million, with growth to the collective talent and effort of all those investment is made. of 16.6%. This figure currently places IFEMA who make up IFEMA, making us a company amongst the trade fair institutions that get the that is even more productive, competitive and At the same time, the activity section also most out of their facilities on a global scale. efficient. showed never-before-seen figures. During the A fact that makes it essential for us to forge last financial year, a total of 898 events took ahead with the IFEMA expansion project in The good progress of the financial year has place, signifying a 25% increase in the number of Valdebebas, in which we will be investing 180 not only allowed us to take an extraordinary events. If we break these down into categories, million euros over the next three years to add quantitative leap in terms of financial results, in 2019 there were over a hundred trade fairs, additional surface area of up to 80,000 m2 but also, and what’s even more significant, a specifically 102 held in Spain and 3 international for trade fairs and conferences in the first two giant leap in terms of qualitative management projects (ARCOlisboa, the International Franchise phases planned. aspects, where the improved activity, constant Fair in Santiago de Chile and TRAFIC LATIN development of processes and services, an AMERICA in Medellín, Colombia). effective business diversification strategy and the This growth has also had an effect on the public’s consolidation of strategic alliances have been key response to our events. In fact, in 2019, IFEMA factors in the success of the results. achieved it’s highest ever number of visitors, In fact, this progress has allowed us to reach a reaching 4.3 million. This implies growth of turnover of 187.2 million, which represents an 19.9%, with a notable increase in professionals, increase of 35.1% compared to 2018 and 58.5% which reached one million, which translates to an if we compare it to the results of 2017. This increase of 10% and a positive effect on Madrid’s means that in three years, IFEMA has almost economy. Still more significant has been the 18 2019 Annual Report 2019: a lot to celebrate 19

“This year’s balance sheet will serve to definitively strengthen IFEMA’s financial capacity and its drive to always take on the necessary projects to ensure its important role in society and the economy of Madrid and that of our country.”

This high level of occupancy is achieved, in HANGAR 52 - YUNKE THE MAGICIAN, I wouldn’t want to end this letter without the first instance, through the growth of the co-organised with IFEMA, CIRCO DE HIELO 2, making special mention of the United Nation’s trade fairs organised by IFEMA, many of which the ICE RINK and 33 EL MUSICAL; the exhibitions appointing of IFEMA as the venue and consolidate its global leadership position, as JUEGO DE TRONOS: LA EXPOSICIÓN OFICIAL, organiser of the COP25 World Climate Change is the case of FITUR, ARCOmadrid and FRUIT JURASSIC WORLD EXHIBITION, BANKSY: Conference, one of the greatest challenges this ATTRACTION, with almost all its events having GENIUS OR VANDAL?; and the RÍO BABEL institution has faced and which has enhanced seen positive progress. Likewise, what has been FESTIVAL, amongst others. the international visibility of IFEMA, Madrid and noteworthy has been the growth of activity Spain. Also, the incorporation of the IFEMA Palacio through the creation of events that have come This year’s balance sheet will serve to definitively Municipal Hall into our portfolio of venues to increase the portfolio of projects organised strengthen IFEMA’s financial capacity and its spelled the expansion and diversification of our by us, as is the case of ORGANIC FOOD IBERIA, drive to always take on the necessary projects activity, with the capturing and organisation DIGICOM EXPO, MAÑANA, CAMPUS IFEMA, to ensure its important role in society and the of numerous events over the year. In order to THINKIDS and SEMANA DE MODA BAÑO economy of Madrid and that of our country. GRAN CANARIA. start to use this space and attract new projects, considerable investment was required to restore Rest assured that the great team I’m proud to In parallel to the trade fairs, the conference unit and update the installations, with the resulting be at the head of have their determination and has also seen its activity greatly increased, with improvement in the occupancy ratio. commitment intact. the capturing of more conference business. Specifically, in 2019, 18 conferences with On top of this investment is that allocated to Thank you for your trust. exhibitions were held, ten more than in the IFEMA’s commitment to constant improvement of previous year and some of great importance its infrastructures and facilities, and the creation like the EULAR Congress, which brought of new projects, with a total of 16.6 million euros together 15,500 attendees; the 29th ERS Annual allocated in 2019. An investment plan that will Congress, with 32,000 attendees, and the 28th continue to accelerate notably over the coming EADV Congress, which drew more than 15,000 years, both to make progress in the fields of people. innovation, management, digitalisation and The leisure events line has been one of the customer experience and to expand our facilities, determining factors for growth due to the way adapt the IFEMA Palacio Municipal Hall and it took off in 2019. Throughout the year, a total expand Valdebebas. On top of this there will of 26 music concerts and long-term events were also be investment aimed at the implanting of scheduled, compared to the 10 hosted in 2018. systems to guarantee security, health and the Amongst the main ones, worth mentioning are mobility of attendees. 20 2019 Annual Report 2019: a lot to celebrate 21

Growing Volume of trade fairs and events more than ever 2017 2018 2019 Motivated by the desire to build business platforms and In-house trade fairs 53 57 61 relationships, and to continue Externally-organised trade fairs 28 42 41 offering people new and Congresses with an exhibition 10 8 18 enriching experiences, in 2019, Trade fairs abroad 6 12 3 we recorded our best activity A YEAR Concerts and long-term events 0 10 26 figures in the four decades of our existence, securing our Other professional and leisure events 497 601 749 OF INTENSE position once again as leaders of the trade fair sector in Spain. Total 594 720 898 The targets established for ACTIVITY the volume of exhibitions, exhibitors and visitors have Events In-house trade fairs record number of been more than met in a year of trade fairs, events, intense work for us. + + exhibitors and visitors The total events hosted, 898, 25% 7% marking a new milestone almost 25% more than in 2018, 898 compared 61 compared to 2018 to 2018 Ain our 40 years of history. constitutes a magnificent This is the excellent level of example of the notable increase activity achieved by IFEMA in in activity achieved, work that 2019 through which we have yet has allowed us to continue again reinforced our position taking an interest in people as a meeting point of reference and promote the work of the Concerts and long-term Congresses with for industries, companies, corporate and professional events and other professional professionals and society. an exhibition and leisure events world. + + The expansion of our trade fair In 2019, visitors were able 125% 27% programme and the incorporation to discover the latest trends compared compared of new projects, together with 18 to 2018 showcased at the 123 trade 775 to 2018 the improvement of the facilities fairs and conferences with and opening of new spaces, exhibitions we hosted in our have favoured the connection venues, with the noteworthy of interests, challenges and volume of in-house brands, passions to generate business and which has increased by almost unforgettable experiences. 7%, going from 57 in 2018 Festivals, concerts, shows and In a year of successes and The boosting of the to 61, and conferences with long-term events, together with extraordinary results, all these internationalisation of the business exhibitions, from 8 the previous other professional and leisure activities served to enrich the and the organisation of the year to 18, constituting an events, saw a more notable business opportunities and the COP25 World Climate Change increase of 125%. There were increase of 27%, with a total of range of experiences IFEMA Conference in record time and 41 externally-organised trade 775 events compared to 611 in offers professionals and the with extraordinary results have put fairs, a figure similar to that of 2018. general public, reaffirming us as us in a highly competitive position 2018, on top of which there a top-ranking place in which to on a global scale from which to were 3 trade fairs in other discover, share and grow. continue working on the sustained countries. growth targets of our 2018-2022 Strategic Plan. 22 2019 Annual Report 2019: a lot to celebrate 23

Diversity of sectors Welcoming new events and areas of activity The new events, organised together with first-class partners, As a specialist in the expanding and diversifying our events portfolio, contributed to the organisation and operating notable growth of IFEMA’s activity in 2019. Specifically, the official of trade fairs, conferences calendar incorporated six new events: and events, IFEMA is open to all sectors, an aspect that is reflected by the wide range of DIGICOM EXPO, Digital Print and Visual Communications activities represented in our Show (11-13 June, Feria de Madrid), created as an innovative events both for professionals project, in collaboration with eWorld, focussed on showing and open to the general public. the professionals of the industry the latest trends and new developments, boosting the transversal nature of a field that Professional trade fairs is present in the activity of numerous economic sectors. represented around 70% of the total, whilst the remaining 30% Distribution of trade fairs corresponded to trade fairs open to the public. By area of activity, amongst the 70% FIMI, International Fair for Children’s and Young People’s professional trade fairs, those Fashion (1-3 February and 5-7 July, Feria de Madrid), hosted related to consumer goods Professional trade fairs by IFEMA for the first time thanks to an agreement with Feria stood out with 42% of the total, de Valencia. As a benchmark event in the sector of children’s followed by those linked to 30% and youth fashion and childcare, FIMI is a showcase that brings investment goods (36%) and together over 400 exhibiting brands each year. services (22%). Trade fairs open to the public 2017 2018 2019

Professional trade fairs 78% 69% 70% Trade fairs open to the public 22% 31% 30% MAÑANA (12-14 June, Feria de Madrid), a revolutionary event that uses a novel method to seek to resolve the imminent challenges of our society through a collective, multidisciplinary Distribution of trade fairs by sector approach. The initiative brings together companies, institutions, startups, industry, culture, education and science to address the concepts of habitability, well-being and sustainable growth. The first edition was held in IFEMA in 2019 in collaboration with 36% Barrabes.biz. Investment goods

ORGANIC FOOD IBERIA, Iberia’s First Organic International 42% Trade Show, & ECO LIVING IBERIA, Iberia’s First Organic Consumer goods International Trade Show, Ethical and Sustainable Cosmetics, Fashion and Household Items of the Iberian Peninsula (6-7 June, Feria de Madrid), the most important date for ecological 22% and sustainable products for professionals of the Iberian Peninsula. Services Co-organised with Diversified Communications, this event has

2017 2018 2019 launched the sector’s largest international buyer programme. At the same time, ORGANIC FOOD IBERIA has allowed us to 40% 39% 36% Investment goods increase IFEMA’s already significant food and agriculture offer and Consumer goods 41% 39% 42% has reinforced us as the largest operator in Spain for the food and Services 19% 22% 22% agriculture sector. 24 2019 Annual Report 2019: a lot to celebrate 25

CAMPUS IFEMA THINKIDS (1-12 July, Feria de Madrid), an More space, IFEMA’s in-house trade fairs space, occupying 266,707 m2. innovative summer course, co-organised with Thinkids Project and occupied the majority of 575,501 m2 were dedicated to aimed at 9 to 16 year-olds, which promotes creativity, leadership more experiences the surface area, with 42% conferences, conventions and and entrepreneurship from an early age. and 605,330 m2, whilst the other professional and leisure The gross surface area we have externally-organised trade events, including concerts and dedicated to our trade fairs and fairs represented 18% of the long-term events. events also reached a record figure in 2019, passing the barrier of three million square Occupancy data metres for the first time in our history. SEMANA DE MODA BAÑO GRAN CANARIA (3-6 October, Expomeloneras), Europe’s only professional swimwear fashion show To be specific, we have filled a Net surface area occupied (m2) 2017 2018 2019 which, in collaboration with the Island Council of Gran Canaria, was total of 3.5 million gross square managed by IFEMA for the first time, reinforcing its leadership as metres with new trade fairs and In-house trade fairs 570,407 661,571 605,330 Europe’s largest fashion and beauty events organiser. experiences and opportunities, Externally-organised trade fairs 175,016 426,050 266,707 the equivalent of 490 football Congresses with an exhibition 232,368 106,050 297,191 pitches, representing 16.6% Concerts and long-term events – – 139,700 more than in 2018. This Other professional and leisure events – 106,127* 138,610 figure currently places IFEMA amongst the world’s top trade Likewise, the collaboration we have traditionally maintained with fair and conference organisers Total 977,790 1,299,798 1,447,538 the Horse Fair took a significant leap with the 2019 edition as we in terms of getting the most out merged our brands with the sponsorship of the naming of this of their facilities. great event, now known as Distribution of the surface area occupied (%) 2017 2018 2019 IFEMA MADRID HORSE WEEK The net occupancy of the trade (29 November to 1 December). As a result, the trade fair has made 58% 51% 42% fairs, conferences, festivals, In-house trade fairs decisive progress in terms of its positioning as a large equestrian concerts and long-term event Externally-organised trade fairs 18% 33% 18% event in Spain, uniting its name with that of the country’s number activity and that of other Congresses with an exhibition 24% 8% 20% one trade fair operator and one of the largest in Europe. professional and leisure events Concerts and long-term events – – 10% was 1,447,538 m2 , 11.4% Other professional and leisure events – 8%* 10% more than the year before.

The growth of IFEMA’s main * This figure also includes the square metres occupied by concerts and long-term events. trade fairs, many of which have consolidated their position amongst the world’s top trade fairs, like FITUR, International Total net surface area occupied Tourism Trade Fair, and FRUIT + ATTRACTION, International 2 11.4% compared Trade Show for the Fruit 1,447,538 M to 2018 and Vegetable Industry, has substantially influenced these excellent results. Total gross surface area occupied + 2 16.6% compared 3,500,000 M to 2018 26 2019 Annual Report 2019: a lot to celebrate 27

put people at the centre of our Participation Exhibitor figures Record number of businesses of visitors activity. and exhibiting Total participating companies Professional visitors reached 1 companies One of the most outstanding million, representing 10% more figures of 2019 shows us that, than in the previous year and an improvement in the economic Exhibiting at IFEMA is an for the first time in our history, 33,292 impact this business tourism has excellent opportunity for we have exceeded the figure on the city of Madrid. exhibiting companies, a unique of 4 million visitors, going 2017 2018 opportunity to get closer to Direct exhibitors 2019 from 3.6 million in 2018 to In-house their customers, provide them trade fairs 9,403 10,205 9,692 4.3 million. This has meant a with advice and solutions for Externally- considerable double-figure their various needs, access a organised increase, specifically 19.9%, 16,902 trade fairs 4,981 7,755 5,623 greater number of contacts Congresses in the volume of visits to our and exchanges and open with spaces, reflecting our wish to themselves up to other In-house Externally- an exhibition 1,031 172 1,367 trade fairs organised Other international markets. The trade fairs professional growth of IFEMA’s activity and 9,692 5,623 leisure events – – 220 in 2019 went hand in hand Volume of visitors with an increase in business Conferences Other participation and, as a result, with an professional Total 15,478 18,132 16,902 exhibition and leisure the number of exhibiting events Total visitors companies. This has made + For the first time in it possible to share new 1,367 220 19.9% compared our history, we have experiences and knowledge 4,323,775 to 2018 exceeded the figure and discover the latest of 4 million visitors, developments in an infinite International participation of direct exhibitors number of sectors. going from 3.6 million In-house trade fairs Externally-organised in 2018 to 4.3 million, The total volume of exhibitors 2,223,312 trade fairs at IFEMA’s various events 76% 690,399 which implies significant growth. stands at 33,292 participating In-house trade fairs companies, 0.3% more than Congresses Concerts Other professional in 2018. Of these, 16,902 with and long-term and leisure participated directly: 9,692 in 24% an exhibition events events IFEMA’s in-house trade fairs, Externally-organised trade fairs 103,400 1,111,664 195,000 5,623 in externally-organised trade fairs, 1,367 in congresses with an exhibition and 220 in 2017 2018 2019 other professional and leisure In-house trade fairs 67% 83% 76% Total visitors 2017 2018 2019 events. The international Externally-organised trade fairs 33% 17% 24% In-house trade fairs 2,361,812 2,086,066 2,223,312 participation percentage of direct exhibitors in In-house Externally-organised trade fairs 563,991 719,218 690,399 trade fairs was 76%. Congresses with an exhibition 86,017 43,800 103,400 Concerts and long-term events – – 1,111,664 Other professional and leisure events – 756,163* 195,000

Total 3,011,820 3,605,247 4,323,775

*This figure also includes visitors to concerts and long-term events. 28 2019 Annual Report 2019: a lot to celebrate 29

Origin of national professional visitors to trade fairs COP25 World organised by IFEMA Climate Change 41% Madrid Region Conference, 1% 00% 11% Andalusia an enormous 1% 3% 8% Valencian Community 3% challenge 1% 7% Catalonia 1% 5% Castilla-La Mancha successfully 5% 2% 7% 5% Castilla y León overcome 3% Galicia In 2019, we took on one of 3% Basque Country 41% the greatest challenges we’ve 3% Canary Islands ever faced in our four decades 3% Region of Murcia 5% 8% of history: the process of 2% 2% Aragon 2% organising the COP25 World 2% Balearic Islands Climate Change Conference in 3% 2% Extremadura just 18 days. Bearing in mind 11% Principality of Asturias 1% that an event of this magnitude 1% Cantabria 3% and level of infrastructure would Chartered Community of Navarra 1% under normal conditions require 1% La Rioja 1% a minimum of 18 months to 1% Autonomous City of Ceuta and Autonomous City of Melilla execute, in addition to the image of great efficiency and technical and professional skill we have shown the world, COP25 was a success story for The figures for the As regards the national Origin of international Various United Nations IFEMA’s rapid professional visitors to IFEMA and for our country. It internationalisation of the professional visitors to the trade representatives, together response in the visitors to the trade fairs fairs organised by IFEMA, the trade fairs organised by was the first time that, in such with teams from IFEMA and IFEMA organisation of the organised by IFEMA have also largest number corresponded a small space of time, we faced the Ministry for Ecological stood out, as the number of to those from the Madrid such high standards in terms of Transition and Demographic COP25 was possible professional visitors from other Region (41%), followed by the technical specifications in Challenge of the Government thanks to our excellent concepts such as cybersecurity, countries came to 26% of the Andalusia (11%), the Valencian 58% European Union of Spain, participated in highly coordination of communications and total, more than doubling the Community (8%) and Catalonia efficient meetings to meet all specialised human audiovisual production, with percentage from the previous (7%), although representatives 16% Central and South America the needs established in the teams and the year (12% in 2018). The from all the Spanish strict compliance with all the technical requirements in the requirements established. mobilisation of European Union was the main autonomous communities were 8% Rest of Europe areas of telecommunications, numerous technical origin of these visitors with present. IFEMA’s rapid response in the IT systems, security, equipment, 58%, followed by Central and 7% Asia organisation of the COP25 construction, communication, means. South America (16%) and the was possible thanks to our human resources and logistics, rest of Europe (8%). 5% Africa excellent coordination of amongst others, and thus specialised human teams and have the maximum guarantees 5% North America the mobilisation of numerous in place when the 29th of technical means. The quality November came around, 1% Oceania of our professionals and the the date on which the facilities perfect harmony established were handed over to the between all the teams of the United Nations. different bodies involved in the event played a decisive role. 30 2019 Annual Report 2019: a lot to celebrate 31

Of the total surface area The hosting of COP25 offered dedicated to COP25, there extraordinary results and has were two main zones defined: placed IFEMA in a highly competitive position on an • The Blue Zone, a space international scale for the governed by United Nations capturing of future big events, which occupied more than consolidating us as one of Humans Communications Technical and material 90% of the total and in which the world’s largest trade fair means 4,096 public IP addresses means the country halls, meeting and and conference operators. 1,500 operators for the 20,000 WiFi connections 1,000 tonnes of material for the plenary session rooms, press Additionally, it constituted construction of the spaces for the conference spaces access points centres and press conference a huge economic injection conference 900 WiFi 570 electrical connections of network cable rooms were installed. for the city of Madrid, with 60+ engineers to configure the 25,000m+ The hosting of COP25 telecommunications and networking 30,000m of wiring • The Green Zone, a space of extraordinary effects on all 10,000m of optical fibre offered extraordinary project sockets 2 the city’s sectors and services 6,400 3,000 m where a programme 3,000+ wired results and has placed (hotels, transport, restaurants, 300 local staff contracted (hostesses, network connections 2,900 light fittings of informative and awareness support for the management of IFEMA in a highly trade, etc.). activities took place, open audiovisuals, technology, digital 3 symmetrical 8Gb internet 390 electric panels environment, registration of visitors, connections with connection competitive position of conduits to the public, at which interpreters, etc.) through 2 operators (Telefónica 3,000 m on an international various groups were present and Vodafone) 2 of drapery in plenary dedicated 8,500 m 1,400 hours sessions scale for the capturing in addition to the sponsor to carrying out the design of the 700 laptops companies. spaces 10,500 m2 of fabric ceilings of future big events. 100 network printers 35,000 hours employed in the IT 40,000 m2 of reusable carpet design Exclusive Network Coordination Centre for the event with over 4,000 m2 of soundproof, air The impressive figures from this unique event 36,000 hours of labour 700 m2 and more than 50 specialist conditioned rooms dedicated to assembly and the engineers managing the different hosting of the event networks 4,200 m2 of modular stands

4,400+ hours of work 13,000 m of sustainable, 2 reclaimed aluminium 113,000 M by technical staff 2 45,000+ hours of work 11,500 m of flooring made of distributed between 7 halls by subcontracted staff recycled chipboard 24,000 m2 of white melamine for Communications meeting rooms 55,000 data 1,100 speakers’ tables attendees from 200 countries 2,875 m2 of printed canvas (Blue Zone and Green Zone) 2,500 4,600 tables chairs accredited journalists 5,200 200 from all over the world More than 2,250 pieces of furniture (armchairs, stools, lamps and chests million euros of Security Health and Safety of draws) economic impact 392,000 2 10,549 m of graphic materials in Madrid 600 people dedicated to the 22 nurses media impacts security of the different zones 8 doctors 65,000+ hours of work 6 healthcare assistance technicians 38 walk-through scanners, metal 26.1 ambulances detectors and hand-held scanners 2 million-strong audience hours of service 115+ cameras 2,280 1 armoured camera 450 1 control centre to monitor incidents 24/7 million euros’ worth (of media coverage) 4km perimeter security fence 32 2019 Annual Report 2019: a lot to celebrate 33

Respiratory Society) Annual IFEMA Palacio MUNICIPAL HALL, the new home of our MICE activity Congress, with more than 32,000 attendees; the 28th EADV (European Academy The incorporation of the In order to start to use this Our end goal is to boost the for Dermatology and Madrid’s Municipal Congress centre and attract new projects, competitiveness of IFEMA Venereology) Congress, with Hall into our portfolio of considerable investment Palacio Municipal Hall and 16,000 people, and The EULAR spaces for the capturing and was required to restore and its commercial strategies, (European League against organisation of conferences, update the installations, particularly aimed at the Rheumatism) Congress, with more than 15,000 participants. conventions and other events with an outlay of more than international market, and in January 2019 allowed us 5 million euros. The main consolidate Madrid as one of We have also hosted other to expand and diversify our actions we have carried out the world’s main destinations important medical events within activity and improve our include the technological and for business tourism as a result the Spanish field, like the occupancy ratio. This has functional updating of the of its large offer of spaces and 4th Spanish Mamma allowed us to reinforce the venue, necessary to host large the specialisation and high Congress, organised by the MICE sector, in which we are events, the waterproofing of management capacity Spanish Society of Senology leaders on a national scale, and the roof and the replacement of IFEMA. and Breast Pathology (SESPM) create significant opportunities of the seats and the truss (metal and the Spanish Breast to reaffirm our position as framework) of the auditorium. Diagnostic Imaging Society one of the main international (SEDIM), which brought 3,800 operators. people together, and the 2019 The management of IFEMA SEIMC CONFERENCE, the Palacio Municipal Hall, a unique 13th National Conference For the last two decades, MICE work by the Architecture Firm MICE, a of the Spanish Society of IFEMA Palacio Municipal Hall has a usable surface activity has represented an of Ricardo Bofill, is the fruit 2 Infectious Diseases and area of more than 30,000 m , with large exhibition blossoming important business sector for of a licence agreement with Clinical Microbiology, with areas, an auditorium with 1,812 seats and numerous line of business IFEMA. The trust deposited 3,900 participants. the Madrid City Council for a in us by the world’s most period of 25 years. Located on multi-purpose rooms. The quality and diversity of relevant conference operators Within other sectors, worthy the Campo de las Naciones, our services and facilities, and has contributed to positioning of mention is the WATM just a few metres from the the growing recognition of Madrid as a centre for large Congress, The largest Feria de Madrid venue, this IFEMA on an international level, international events. We Air Traffic Management iconic venue possesses more together with our commitment currently have two spaces for exhibition and industry forum than 30,000 m2 of usable , which took to the capturing and marketing the holding of conferences in the world surface area, divided into large place once again in IFEMA of conferences and other and conventions, IFEMA Feria exhibition areas, an auditorium with 6,700 attendees; and professional events, have de Madrid and, since January with capacity for 1,812 seats, a the large gastronomy summit been decisive factors in the 2019, IFEMA Palacio Municipal multi-purpose hall with a gross prominent growth of activity Reale Seguros Madrid Fusión, 2 Hall, both well-connected to surface area of 2,414 m and 28 in our MICE* line of business attended by 11,500 people. the city centre and close to the rooms of various sizes. All these in 2019. To be specific, we airport. spaces facilitate the holding have hosted 749 professional of large events of global scale conventions and events, 25% By area of activity, the medical and perfectly compliment the more than in 2018, and 18 large sector has stood out once spaces previously offered by conferences with exhibitions, again, holding three of its IFEMA. ten more than the previous most notable conferences on year, constituting an increase of a global scale at our venues: 125%. the 29th ERS (European

*MICE: meetings, incentives, conferences and exhibitions. 34 2019 Annual Report 2019: a lot to celebrate 35

Festivals, concerts and long-term events

Attendees

Circlassica 185,477 Jurassic World: The Exhibition 150,000 Circo de Hielo 2 150,000 Banksy: Genius or Vandal? 124,268 33 El Musical 117,962 Madrid Salvaje 60,000 JUEGO DE TRONOS: La Exposición Oficial 48,675 Hangar 52 - Yunke the Magician 40,899 Les Luthiers - Viejos Hazmerreires (anthology) 40,000 TUTANKHAMÓN: La Tumba y sus Tesoros 36,932 Love The Tuenti’s Festival 27,081 Río Babel Festival 25,180 DGTL Madrid Concert 22,050 The Pink Floyd Exhibition - Their Mortal Remains 20,000 An exceptional With key growth and venue We have hosted a large range Taburete Concert 13,628 profitability goals, in 2019 we of festivals and concerts for place for music, have committed strongly to all tastes and audiences, a ASOT 900 Spain Concert 10,605 culture and opening up our spaces to the programme with no lack of Oro Viejo by DJ Nano 8,000 production and organisation musicians and groups of huge entertainment Premier: El viaje de tu vida 7,100 of shows, concerts, exhibitions national and international Concerts, festivals, shows and and all types of event for large importance, with urban, indie, Contra.punto concert: Iván Ferreiro & Zahara 7,000 other leisure activities have audiences. Our extensive, electronic, pop, rock and jazz Unidas Podemos Concert 5,000 burst onto our agenda in recent varied programme has rhythms, amongst other styles. years, consolidating us as a connected with the tastes, FITUR es Música 3,042 IFEMA’s collaboration space open to the multiple passions and hobbies of those agreement with the Musical Friend Fest Madrid - Comedy central 2,000 interests of all people. Since around us and has made us an Promoters Association of Manolo García Concert 1,812 IFEMA opened a new line of exceptional place for music, Spain (APM), whereby we activity in 2016 including all culture and entertainment. Ricky Gervais: Supernature 1,812 have become a Venue Partner types of cultural, musical and Thanks to the hosting in with the goal of improving Municipal Orchestra Concert 1,812 entertainment show aimed our centres of unique, our positioning as a space of at large audiences, we have high-quality events that have Playa Cariño Mix 1,329 reference for the holding of become a space of reference brought together thousands of concerts, events and festivals for Madrid’s entertainment people, IFEMA has positioned 1,111,664 for large audiences, has played scene. Numerous events itself at the epicentre of the an important role in all of this. have been taking place in our capital’s musical, cultural and facilities that have been entertainment agenda. well-received by the spectators. In 2019 we hosted 26 festivals, concerts and long-term events, a spectacular 160% more than in the previous year, with over a million attendees. 36 2019 Annual Report 2019: a lot to celebrate 37

We have made a The success of our line of trade infrastructures. The two IFEMA decisive commitment to fairs and entertainment shows venues – Feria de Madrid and has led us to set up our own IFEMA Palacio Municipal Hall – Expanding horizons opening up our spaces ticket sale portal, where tickets are set up to host high capacity to the production and can be purchased for the events events, for which purpose they organisation of shows, quickly and securely, with are equipped with first-class ne of our strategic goals Expanding our horizons and The enormous leap in the concerts, exhibitions reliable, legal prices authorised technological equipment and is IFEMA’s international expanding internationally economic impact of IFEMA’s and all types of event by the representatives and Public Trade Fair and Leisure activity, which in 2019 through our trade fairs, activity for Madrid, in key for large audiences. the artists, in addition to many Events Management with a continued to take conferences and activities sectors like hotels and other services like parking and human team that specialises Oshape through three is fundamental for us to be restaurants, trade and transport, accommodation which are very in the capturing of concerts main courses of action: the able to contribute to the has also been reinforced by the useful for those attending. and festivals. Additionally, launching of trade fair projects growth and stimulation of the greater internationalisation the connection and transport abroad, the comprehensive Spanish economy, in addition of our work. In this respect, Our prominent positioning services to reach both facilities management of international to generating new business foreign exhibitors reached in this line of entertainment make them two of the most buyer programmes and opportunities. Added to this 76% of the total at our and shows is largely thanks ideal spaces to hold this type of specialised international goal is our wish to promote the in-house trade fairs and 24% to the versatility and security event in Madrid. consultancy and advisory image of our country abroad at the externally-organised of our facilities, as well as the work, particularly in the MICE through these events and thus ones, whilst visitors from other quality of our services and business sector (meetings, contribute to reinforcing the countries stood at 26%. incentives, conferences and Spanish brand beyond our exhibitions). borders.

The show starts with Hangar 52 Expanding internationally is Our flagship event for the year 2019 in the entertainment and show sector was Hangar 52, the fundamental for us to greatest magic show ever seen in Spain presented by be able to contribute Yunke the Magician, one of the best illusionists of the to the growth and international scene. stimulation of the Hangar 52 not only lends its name to the show of this Spanish economy, in great magician, winner of the World’s Best Big Stage addition to generating Illusion Act Award in the FISM’s World Championship of new business Magic of 2018, but also to the IFEMA space that hosted opportunities. this colossal production: a huge marquee auditorium with a capacity for more than 1,100 spectators. Yunke the Magician staged a stunning big stage montage with bright lights, music and special effects which included up to 15 spectacular original numbers and was seen by over 40,000 spectators. With Hangar 52, we took a great leap in the area of shows and fully immersed ourselves in this sector, opening the door to future entertainment events and top-quality shows that complement our programme for the professional and business sectors. 38 2019 Annual Report 2019: a lot to celebrate 39

We lead projects Buyer programme: international business with the IFS, International Franchise exhibitors. outside of Spain, Show, from the 7th to the 9th towards the in markets that can of March in Seoul (South Korea). globalisation of our The events that saw the largest bring value to Spanish increase in participation of International Franchise Expo, trade fairs international buyers were companies and which from the 30th of May to the 1st FRUIT ATTRACTION, of June in New York (United In 2019, 25 of our events had in themselves have International Trade Show States). a specific buyer programme. In great potential for for the Fruit and Vegetable total, 5,967 buyers participated, the development of Industry; MEAT ATTRACTION, FIF Chile, International of which 3,017 (51%) were , on the 5th and International Trade Fair business opportunities. Franchise Fair from outside Spain (from 6th of June in Santiago de for the Meat Industry; more than 100 countries), thus Chile (Chile). ARCOmadrid, International supporting our commitment to Contemporary Art Fair; VIETRF, Vietnam the internationalisation of our INTERGIFT, International International RetailTech and trade fairs. Gift and Decoration Fair; , from the Franchise Show BISUTEX, International 31st of October to the 2nd of Through the international Fashion Jewellery and we transferred our event co-organised by IFEMA and November in Ho Chi Minh City buyer programme, which Trade fair projects (Vietnam). increases each year and Accessories Trade Fair; TRAFIC, International Safe the City Council of Lisbon, constitutes a very effective tool MADRIDJOYA, International abroad and Sustainable Mobility celebrated its fourth edition TGFM, The Global Franchise to reel in international trade Urban and Trendy Jewellery Exhibition to Latin America from the 16th to the 19th of and At IFEMA we are working on Market, on the 5th and 6th of and investment, IFEMA has and Watch Trade Fair, for the first time. 2,779 people May with positive sales results November in Dubai the organisation of trade fair decisively committed to the FITUR, the International attended the event to see the (United Arab Emirates). projects outside of Spain, in and around 11,000 visitors. Tourism Trade Fair. latest innovation in the area of globalisation of its trade fairs. markets that can bring value The good purchase rates mobility and sustainability. The buyers follow an agenda to Spanish companies and experienced by the galleries The “Franchising Beyond of trade meetings that serve which in themselves have great These visitors also had the confirmed the commitment Borders” programme is based as a starting point for potential potential for the development chance to participate, on the of the Portuguese and on a model of management, of business opportunities. That’s same dates, in the first edition international collectors to advice and the accompanying of why our main activity abroad is The Forum of Cities – contemporary art. Lisbon and of companies that wish to , which was aimed at the Ibero-American Medellín Dialogues its institutions gave it their position their brand abroad market (in addition to the the Colombian version of The all once again with events through their presence at European market), with which Forum of Cities of Madrid, and exhibitions in the city’s a selection of fairs with we not only share a language an event that has already seen main museums, galleries and considerable potential for this but also a framework for trade three editions organised with collection centres. goal and which, together, make collaboration and the transfer the support of the UCCI (Union up a catalogue of alternatives of trade fair projects and of Ibero-American Capital At the same time, IFEMA and participation opportunities. know-how. Cities), amongst others. The International has continued Forum of Cities – Medellín to support the international In 2019, we held our first Dialogues, was a meeting point expansion of Spanish in-house event in Colombia, for the exchanging of ideas, companies through its specifically in the city of projects and visions regarding “Franchising Beyond Borders” Medellín. The event was the path cities should take programme which, with TRAFIC Latin America, Smart to become more habitable, the support of the Spanish Mobility, Sustainability & sustainable, participative and , which took place Association of Foundations Innovation resilient spaces. from the 13th to the 15th of (AEF), suggested that the June in co-organisation with Within Europe, ARCOlisboa, companies attend the following the operator Plaza Mayor. the International international trade fairs in With TRAFIC Latin America, Contemporary Art Fair, strategic destinations: 40 2019 Annual Report 2019: a lot to celebrate 41

International Representation consultancy and in other countries Business collaboration advisory services and international entities IFEMA is As a reference company in the to improve the future trade fair sector on a global present abroad IFEMA is present abroad scale, for years IFEMA has through 15 local through 15 local offices been carrying out specialised operating in 26 countries of the hrough the new The first of our initiatives as infrastructure can also carry offices operating international and advisory work, five continents, through which strategic agreements a result of this collaboration out the charging simply and in 26 countries of particularly in the MICE sector we capture exhibitors and we have secured in was the creation of the first on-line, using Iberdrola’s Public the five continents, and focussing on Latin America, visitors for our trade fairs, as 2019 with first-class sustainable public carpark at Charging app, through which through which we principally Peru, Colombia well as business opportunities Tcompanies, we hope to a trade fair venue in Spain, they can geolocate, reserve and and Mexico. Since 2017, in available to our exhibitors and pay using their mobile phone. capture exhibitors and in the MICE sector within their have a positive impact on the the latter of these countries, visitors. The Iberdrola Electric geographical area. economic and environmental Our collaboration with Iberdrola visitors for our trade we have been participating Vehicle Charging Carpark areas to contribute to a better will allow us to develop fairs and manage our in the strategic and business Additionally, we form part has been operational since future. other initiatives down the international projects. consultancy services for the of various international November 2019 and was At IFEMA we firmly believe in line to transmit, both to the two convention centres of entities of the trade fair opened on the occasion of the importance of business and business sector and society Los Cabos and La Paz, in the industry. Since 1988, we the COP25 Climate Change institutional alliances aimed at in general, messages aimed Baja California Sur state, which have been a full member of Conference, which IFEMA positive goals of collaboration, at raising awareness for an has incentivised the meeting the Global Association of hosted at the end of this year. internationalisation, business economic and environmentally- tourism in the area. the Exhibition Industry (UFI) and our Managing Director, support and the generation The infrastructure deployed in friendly transition through In 2019, we expanded our Eduardo López-Puertas, is on of wealth, goals that are our facility by Iberdrola allows the use of electric vehicles, scope of activity to North Africa the governing board of this ever-present in our day-to-day the simultaneous charging of such as the organisation and and the Middle East. institution. We also belong to work. 34 electric vehicles and supplies participation in activities for the the European Major Exhibition 100% green energy, from dissemination and promotion of Centres Association (EMECA) clean generation sources, with electric mobility. Renewable Energy Guarantee and participate actively in its Iberdrola, new activities. of Origin Certificates (GOs). strategic partner Additionally, users of this In the Ibero-American scene, IFEMA’s Managing Director for sustainable forms part of the Management mobility Committee of the International In 2019, Iberdrola became Association of Exhibitions IFEMA’s strategic partner in Latin America (AFIDA), with the goal of jointly where he is the only European promoting sustainability and member. the electrification of transport through various courses of action. The agreement we have signed with this leading company in the energy industry represents a big step forward in our social responsibility policy and our commitment to the United Nations Global Compact. 42 2019 Annual Report 2019: a lot to celebrate 43

As IFEMA’s official partner, Alliance with Iberia Iberia offers significant to promote Madrid discounts to those as a global centre participating in our trade fairs for trade fairs and and conferences on flights operated by this company. In conferences this way it brings added value to our activity, as well as to A new agreement has made our exhibitors and visitors, Iberia IFEMA’s official airline. facilitating the connections Iberia is a company with which between the destinations we have been collaborating and, at the same time, the on various programmes and attendance at each event This new collaboration initiatives for more than 20 scheduled on our calendar. agreement with the airline years. includes other activities in the Through this new agreement, framework of IFEMA’s main As IFEMA’s official The ultimate goal of this we at IFEMA wanted to events. This is the case with partner, Iberia offers strategic alliance is to position strengthen the collaboration Madrid as one of the main cities relationship that has existed FITUR, International Tourism significant discounts , with which Iberia for trade fairs and conferences with Iberia for many years Trade Fair to those participating has historically maintained on an international level, to join forces and generate in our trade fairs and a close relationship and the improving its connections with value in business tourism, for Organising Committee of which conferences on flights the rest of the world. both the companies and the it has chaired since the event operated by this professionals participating in was first launched as Spain’s company. our trade fairs. number one airline and one of the world’s largest. It also sponsors 50% of the flights of the professionals and journalists who attend FITUR. Another main focal point of Iberia’s sponsorship is the fashion world. Since the year 2018, it has been present in this sector through the company’s VIP Lounge on the main Spanish design platform, the MERCEDES-BENZ FASHION WEEK MADRID. For its part, ARCOmadrid, International Contemporary Art Fair, also constitutes one of Iberia’s important sponsorship collaborations. Its affinity for contemporary art has led it to generate content of interest for the fair, in addition to creating the Dialogue Awards and aligning itself with the goals to support the creation of art. 44 2019 Annual Report 2019: a lot to celebrate 45 12 months of experiences

usiness, new the foundations for a future of We will now present a summary developments, growth. of all the activity that has knowledge, taken place in 2019, with the In infrastructures, we have also entertainment...2019 trade fairs and events we have made great progress thanks has been an exceptional organised and the main details B to the improvement of the of each one. Once again, year for IFEMA in every sense. lighting and sound systems, the companies, people and society Due to our record event, visitor introduction of 5G connectivity at large have made IFEMA a and results figures. Due to the and other advances in relation place to meet and connect. considerable impact of our to digitalisation, amongst other activity on the city of Madrid aspects. and the Spanish economic sector. Due to the immense variety of experiences we have offered those around us. Due to the huge progress we’ve made...

We hosted 898 events, 123 trade fairs and congresses with exhibitions and an endless number of experiences, exchanges and rewarding moments. On an international level, in addition to the trade fairs and events we organised beyond our borders, we took a great leap thanks to the organisation of the COP25 World Climate Change Conference, in record time and with great efficiency, the success of which has brought us important recognition the world over. The incorporation of the Madrid’s Municipal Congress Hall into our portfolio of spaces allows us to host a greater number of events, whilst the start of IFEMA’s expansion works in Valdebebas is laying 46 2019 Annual Report 2019: a lot to celebrate 47

IN-HOUSE TRADE FAIRS Net area Total Total Start Date End date Name Legend (m2) exhibitors visitors Net area Total Total 26 April 28 April MULAFEST Urban Life & Arts Festival 7,927 59 4,384 Start Date End date Name Legend (m2) exhibitors visitors 27 April 28 April 100 x 100 MASCOTA Madrid Pet Fair 14,738 132 38,253 15 January 17 January PROMOGIFT International Trade Fair for Promotional 6,198 215 18,986 Gifts and Personalization Equipment 24 May 02 June TRADE FAIR FOR Show 38,776 89 68,973 23 January 27 January FITUR International Tourism Trade Fair 67,501 8,313 270,403 SECOND HAND NEARLY NEW CARS 24 January 29 January MERCEDES-BENZ 5,365 50 53,477 06 June 07 June ECO LIVING IBERIA Iberia’s first natural, ethical and FASHION WEEK MADRID sustainable trade show for beauty 01 February 03 February FIMI International Fair for Children’s and 4,079 110 8,430 and eco living 5,455 179 5,240 Young People’s Fashion 06 June 07 June ORGANIC FOOD IBERIA Iberia’s First Organic International Trade 06 February 10 February INTERGIFT International Gift & Decoration Trade 42,669 410 49,272 Show Fair 11 June 13 June DIGICOM EXPO Digital Print and Visual Communications 4,803 170 12,369 07 February 10 February BISUTEX International Fashion Jewellery and 8,510 347 14,248 Show Accessories Trade Fair 12 June 14 June MAÑANA 5,000 10 2,644 07 February 10 February MADRIDJOYA International Urban and Trendy 3,363 120 10,356 Jewellery and Watch Trade Fair 21 June 23 June GamerGy E-sports & Gaming Festival 10,549 78 72,692 08 February 10 February MOMAD International Clothing & Accessories 13,507 427 27,901 26 June 27 June AUTOMOTIVE Matchmaking event for the Automotive 1,000 200 600 Trade Show MANUFACTURING supply chain 23 February 26 February INTERSICOP International Bakery, Pastry, Ice Cream 13,382 292 32,953 MEETINGS and Coffee Show 01 July 12 July CAMPUS IFEMA 26 February 01 March CLIMATIZACIÓN Y International HVAC & R Exhibition 29,749 628 70,287 THINKIDS REFRIGERACIÓN - C&R 05 July 07 July FIMI International Fair for Children’s and 372 118 8,000 26 February 01 March GENERA Energy and Environment International 3,585 184 17,092 Young People’s Fashion Trade Fair 05 July 10 July MERCEDES-BENZ 5,365 50 40,372 26 February 01 March SIGA Trade Fair for Innovative Water 1,439 79 3,137 FASHION WEEK MADRID Management Solutions 11 September 15 September INTERGIFT International Gift & Decoration Trade 40,347 443 42,265 26 Febrary 01 March Tecnova - PISCINAS Technology and Innovation Trade Show 5,268 182 5,030 Fair for Aquatic Installations 12 September 15 September BISUTEX International Fashion Jewellery and 8,220 338 11,945 26 February 01 March HydroSenSoft International Symposium and Exhibition 129 4 206 Accessories Trade Fair on Hydro-Environment Sensors and 12 September 15 September MADRIDJOYA International Urban and Trendy 4,860 169 12,532 Software Jewellery and Watch Trade Fair 27 February 03 March ARCOmadrid International Contemporary Art Fair 19,665 277 222,007 12 September 14 September MOMAD International Clothing and Accessories 11,962 392 24,051 Trade Show 01 March 03 March ShoesRomm International Innovation for Footwear 1,666 83 3,243 by MOMAD and Accessories Trade Show 17 September 19 September MEAT ATTRACTION International Trade Show for the Meat 8,744 271 22,906 Industry 13 March 16 March MOTORTEC Spain’s Leading International Trade Fair 40,200 1,047 73,590 AUTOMECHANIKA for the Automotive Industry Targeting 20 September 22 September ShoesRoom by MOMAD International Trade Show for Innovative 1,616 86 3,574 MADRID Trade Visitors from the Iberian Peninsula, Footwear and Accessories Latin America and North Africa 27 September 29 September EXPOTURAL The Nature and Sustainable Tourism 1,628 52 4,613 21 March 23 March IBERZOO+ PROPET Pet Industry International Trade Fair 7,957 476 18,831 Fair 03 October 06 October SEMANA DE MODA 22 March 24 March REHABITAR MADRID Home Reform & Refurbishment Show 540 76 7,000 BAÑO GRAN CANARIA 27 March 31 March AULA International Educational Opportunities 03 October 06 October MADRID GAMES WEEK Video Game and Entertainment 17,662 167 193,631 (Education Week) Exhibition Electronics Fair 28 March 29 March EXPOELEARNING International Congress & Professional 08 October 11 October TRAFIC International Safe and Sustainable 2,951 103 4,426 (Education Week) Fair Mobility Exhibition 28 March 30 March CONGRESO RED + International Educational Equipment 09 October 11 October LIBER International Book Fair 4,148 416 14,353 Interdidac Show and Teaching Resources Congress 17 October 20 October ESTAMPA Contemporary Art Fair 2,971 80 25,198 (Education Week) 10,661 276 195,934 28 March 30 March INTERNATIONAL 18 October 21 October SALÓN LOOK The International Image and Integral 12,322 294 76,459 HIGHER EDUCATION Aesthetics Exhibition AND ONGOING 22 October 24 October FRUIT ATTRACTION International Trade Show for the Fruit 56,028 1,657 131,159 TRAINING FAIR and Vegetable Industry (Education Week) 25 October 27 October 1001 MOMENTOS Exhibition of Products and Services for 5,086 211 38,687 30 March 31 March SCHOOLS DAYS Family and Schools Day Celebrations (Education Week) 05 November 07 November SIMO EDUCACIÓN International Exhibition for Technology 4,712 203 11,858 28 March 31 March MADRID FAIR FOR and Innovation in Education SCIENCE AND 1,210 58 6,739 INNOVATION 13 November 15 November EAT2GO The Southern Europe Show for the Take (Education Week) Away & Delivery Industry 4,847 177 12,793 27 March 29 March SPAINSKILLS 10,000 45 16,848 13 November 15 November VENDIBÉRICA International Vending & Automatic Food Services Show 30 March 07 April ANTIK PASSION Antiques, Art Galleries and Collectors 4,121 137 26,352 16 November 24 November FERIARTE Antiques and Art Galleries Fair 3,750 73 28,500 ALMONEDA Fair 04 April 06 April EXPOFRANQUICIA International Franchising Trade Fair 4,187 534 21,085 48 2019 Annual Report 2019: a lot to celebrate 49

Net area Total Total EXTERNALLY-ORGANISED TRADE FAIRS Start Date End date Name Legend (m2) exhibitors visitors 05 December 09 December JUVENALIA Children and Young People Leisure 12,931 45 127,604 Net area Total Total Show Start Date End date Name Legend Organiser (m2) exhibitors visitors 14 December 18 December ANTIK PASSION Antiques, Art Galleries and Collectors 1,618 73 9,824 16 February 17 February JAPAN WEEKEND Manga, Anime and Jointo Entertainment, S.L. 6,528 105 30,000 ALMONEDA NAVIDAD Fair MADRID Japanese Culture Fair 18 February 20 February HIP-HOSPITALITY HORECA Professional Next Business 12,540 110 25,314 TRADE FAIRS ABROAD INNOVATION Expo Exhibitions, S.L. (Nebext) PLANET 27 February 28 February NUTRACEUTICALS Aude Business Events, S.L. 5,992 5 1,500 Name Net area Total Total 2 Start Date End date City/Country Legend (m ) exhibitors visitors 21 March 24 March CINEGÉTICA Spain’s Hunting and Expocinegética, S.L. 4,364 296 40,000 16 May 19 May ARCOlisboa International Contemporary Art Fair 3,295 92 Fishing Show (Lisboa) 27 March 28 March WORLD OLIVE OIL The International Pomona Keepers, S.L. 680 88 3,400 13 June 15 June TRAFIC LATINOAMERICA Smart Mobility, Sustainability & Innovation 96 9 EXHIBITION Meeting for Large (Medellín, Colombia) Volumes of Olive Oil 05 June 06 June FIF Chile International Franchise Fair — 27 March 28 March XII JOB FAIR FOR Comunidad de Madrid 10,849 93 11,651 (Santiago de Chile) HANDICAPPED PEOPLE/ V EMPLOYMENT ACTIVATION FORUM OF THE REGION OF MADRID 28 March 29 March FARMAFORUM Forum Pharmaceutical, 28 March 29 March BIOTECHFORUM Biopharmaceutical, Exposiciones y Eventos, S.L. 12,540 734 4,895 28 March 29 March COSMETICAFORUM Cosmetics and Technology Laboratory 28 March 29 March LABFORUM

08 April 11 April SALÓN GOURMETS International Fine Food Progourmet, S.A. 28,053 2,024 107,050 and Beverage Fair 09 April 10 April INTERNATIONAL Grupo Random 10,492 209 8,891 GAMING AND Comunicación, S.L. GAMBLING TRADE SHOW 25 April 26 April EXPODEPOR Sports Fair Elipse Iniciativas, S.L. 4,200 2,603 55,000

In 2019, we hosted 27 April 28 April MANGADRID Manga, Anime and Jointo Entertainment, S.L. 5,200 100 44,000 Japanese culture in all numerous enriching its forms experiences, 7 May 9 May CHEMPLAST EXPO Chemical and Plastics Next Business Exhibitions, 5,500 50 8,000 Innovation Tradeshow S.L. exchanges and 8 May 9 May GLOBAL ROBOT International Exhibition Global Robot Expo, S.L. 3,874 144 6,435 EXPO of Robotics, Technology moments that allowed and Innovation us to grow on all 10 May 11 May SPORT WOMAN Health, Women and Motorpress Ibérica, S.A. 1,400 25 34,500 levels. Sports Expo 21 May 23 May DES-DIGITAL The Digital Next Business Exhibitions, 9,500 125 26,342 ENTERPRISE SHOW Transformation Global S.L. Leading Event 29 May 30 May ARCHITECT @ WORK Xpo Kortrijk Organizaciones 3,500 25 3,000 MADRID España 29 May 31 May FEINDEF International Defense Metalia Gestión Integral, S.L. 12,432 157 12,812 and Security Exhibition 30 May 02 June SIMA Madrid International Planner Exhibitions, S.L. 5,736 309 20,014 Real Estate Exhibition 08 June 09 June SPORT is PARTY! The Sports Fair

08 June 09 June GYM FACTORY The Trade Show for Ledo Sports&Events, S.L.U. 2,800 80 2,500 ACTIVE! Fitness and Sports Facilities 12 June 13 June ALTFUELS IBERIA Sustainable Energies Altfuels, S.A. 2,500 52 for Land and Maritime Transport 27 June 28 June EXPODRONICA The Definitely Drone Expodrónica, S.L. 2,470 49 6,090 trade Show 03 July 04 July evento DAYS The meeting point for EVENTOPLUS MEDIOS, S.L. 1,972 114 2,100 the events sector 50 2019 Annual Report 2019: a lot to celebrate 51

Net area Total Total Net area Total Total Start Date End date Name Legend Organiser (m2) exhibitors visitors Start Date End date Name Organiser (m2) exhibitors visitors 09 September 10 September GYM FACTORY Ledo Sports&Events, S.L.U. 6,792 24 1,000 12 June 15 June EULAR - Annual European Congress of EULAR (European League 52,900 89 15,500 PROFESIONAL Rheumatology Agaist Rheumatism) 17 September 19 September REBUILD Show Room and Next Business Exhibitions, 5,000 200 9,742 17 June 19 June INTER.NOISE Madrid Instituto Internacional de 5,992 62 1,200 Advanced Architecture S.L. 48th International Congress and Exposition on Ingeniería y Control de and Construction 4.0 Noise Control Engineering-Acontecimiento Ruido (I-INCE) / Sociedad Congress Española de Acústica 21 September 22 September JAPAN WEEKEND Manga, Anime and Jointo Entertainment, S.L. 8,625 105 80,000 (SEA) MADRID Japanese Culture Fair 28 June 29 June Dentsply Sirona World Madrid Lamar de Eventos 5,992 25 1,200 08 October 09 October Industrial Hardware Central de Compras y 864 73 425 EXPOCECOFERSA th Trade Meeting Serv. Profesionales, S.A. 22 July 24 July 12 EUROPEAN BIOPHYSICS CONGRESS EBSA European Biophysical 5,992 23 900 Societies’ Association 25 October 27 October SIMA AUTUMN Madrid International Planner Exhibitions, S.L. 1,900 79 Real Estate Exhibition 03 September 07 September IFSO 2019 International Federation 5,992 70 3,000 Autumn 24th World Congress of the International for the Surgery of Obesity Federationfor the Surgery of Obesity and 29 October 30 October E-SHOW E-Commerce – Digital Closer Still Media 3,370 115 8,473 Metabolic Disorders Marketing Exposition & Tecnologías S.L.U th Conference 25 Septem- 28 September 95 NATIONAL CONGRESS OF THE SPANISH Spanish Society 5,992 ber SOCIETY OF OPHTHALMOLOGY of Ophthalmology 07 November 10 November BIOCULTURA Organic Product Asociación Vida Sana 6,781 625 50,202 and Responsible 28 Septem- 02 October 29th ERS Annual Congress European Respiratory 85,242 235 32,000 Consumption Fair ber Society – ERS th 13 November 14 November EMPACK The Future of Packaging 2 October 04 October 27 NATIONAL CONGRESS OF NEONATOLOGY SENEO 5,992 45 Technology & PERINATAL MEDICINE / 7th NATIONAL (Spanish Society of CONGRESS OF NEONATAL NURSING Neonatology) 13 November 14 November LABEL & PRINT The Future of Packaging Printing, 09 October 13 October 28th EADV Congress EADV (European 57,524 157 16,000 4,401 418 6,335 Labelling & Converting Academy for Dermatology and Easyfairs Iberia, S.L. 13 November 14 November PACKAGING The Future of Branded Venereology) INNOVATIONS and Inspirational Packaging 17 October 19 October 4th SPANISH MAMMA CONGRESS The Spanish Society 8,578 52 3,800 of Diagnostic Breast 13 November 14 November LOGISTICS The Future of Material 41,155 372 4,352 Imaging (SEDIM)/ & DISTRIBUTION Handling, e-logistics, Spanish Society of Distribution & Systems Senology and Breast 16 November 17 November FERIA BEBÉ The Baby and New Feria Bebé, S.L. 3,000 172 8,260 Pathology (SESPM) Families Exhibition 05 November 06 November World Business Forum Madrid WOBI España 5,992 15 1,500 27 November 28 November METALMADRID The Leading Annual Easyfairs Iberia, S.L. 12,758 654 12,638 Industrial Show 29 November 01 December RETROMÓVIL XVI International Eventos del Motor, S.L. 14,000 175 30,478 MADRID Classic Motor Show 14 December 15 December HEROES COMIC Conceptum Spain, S.L. 4,940 215 25,000 CON MADRID FESTIVALS, CONCERTS AND LONG-TERM EVENTS

Net area Total CONGRESSES WITH AN EXHIBITION Start Date End date Name Organiser (m2) visitors 01 January 22 April JURASSIC WORLD: The Exhibition SOLD OUT 1,500 150,000

01 January 19 May SOLD OUT 124,268 Net area Total Total BANKSY: GENIUS OR VANDAL? 1,000 Start Date End date Name Organiser (m2) exhibitors visitors 01 January 03 March CIRCLASSICA PRODUCTORES DE SONRISAS, S.L. 2,500 185,477 28 January 30 January REALE SEGUROS MADRID FUSION Foro de Debate, S.L.U. 5,992 60 11,500 25 January 26 January FITUR ES MÚSICA PLANET EVENTS, S.A.U. Promueve: IFEMA 33,745 3,042 11 February 12 February CONGRESO & EXPO FACONAUTO Faconauto 468 200 09 March ASOT 900 SPAIN Concert PLANET EVENTS, S.A.U. 7,710 10,605 12 March 14 March WATM CONGRESS Air Traffic Control 18,691 242 6,700 10 May 19 May PRODUCCIONES KOMODO, S.L. 2,000 The largest Air Traffic Management exhibition Association (ATCA) FRIENDSFEST Madrid - Comedy 1,200 and industry forum in the world Civil Air Navigation Central Service Organization 10 May 27 October PINK FLOYD Exhibition: SOLD OUT 2,000 20,000 (CANSO) THEIR MORTAL REMAINS 03 April 04 April ASLAN 2019 CONGRESS ASLAN 5,992 56 1,350 28 June TABURETE Concert PROUD EVENTS S.L. 1,500 13,628 Enabling Digital Transformation 29 June LOVE THE TUENTI’S FESTIVAL SHAREMUSIC! CONCERTS S.L. 12,000 27,081 25 April 26 April BUSINESS TRAVEL & MICE SHOW IBTA Iberian Business 1,258 44 1,500 Travel Association 30 June PLAYA CARIÑO MIX SHAREMUSIC! CONCERTS S.L. 12,000 1,329 23 May 25 May SEIMC 2019 CONGRESS SEIMC 5,992 27 3,900 European Congress of Clinical Microbiology 04 July 06 July RÍO BABEL Festival PROUD EVENTS S.L. 1,500 25,180 and Infectious Diseases 04 October 05 October MADRID SALVAJE THE MUSIC REPUBLIC 7,710 60,000 03 June 06 June 25th CIRED AIM (Association des 12,610 140 2,500 25th International Conference on Electricity Ingénieurs de Montefiore) Distribution 52 2019 Annual Report 2019: a lot to celebrate 53

Net area Total Other congresses, conventions and professional and leisure events Start Date End date Name Organiser (m2) visitors 10 October 31 December 33 EL MUSICAL THIRTY THREE MUSICALS, A.I.E. 2,000 117,962 IFEMA Feria de Madrid IFEMA Palacio Municipal Hall 10 October 27 October LES LUTHIERS LES LUTHIERS PROD. Y DIST. SL 1,405 40,000 VIEJOS HAZMERREIRES – Antología EXPOCOACHING SPAIN SIMPOSIO IBERICO ZIMMER BIOMET 26 October 31 December JUEGO DE TRONOS: SOLD OUT 2,338 48,675 AEPAP CONGRESS GENERAL MEETING MAPFRE 2019 La Exposición Oficial INSURANCE WEEK AECOC Congress 08 November 09 November UNIDAS PODEMOS Concert UNIDAS PODEMOS 10,110 5,000 JGA NATURGY JGA REPSOL 2019 FERROVIAL SHAREHOLDERS’ MEETING MABS – Managment & Business Summit 09 November PREMIER: SHAREMUSIC! CONCERTS S.L. 2,400 7,100 MOVISTAR HALF MARATHON MADRID UNIVERSIDAD LA SALLE. GRADUATION CEREMONY El viaje de tu vida MAERSK APD EVENT – Association for the Advancement of Management 15 November 31 December CIRCO HIELO 2 PRODUCTORES DE SONRISAS, S.L. 2,500 150,000 DATA CENTRE FOR 2019 GENERAL ELECTIONS SUPPLY CHAIN 16 November RICKY GERVAIS: LIVE NATION ESPAÑA, S.A.U. 1,405 1,812 AWS SUMMIT LO QUE DE VERDAD IMPORTA SUPERNATURE WOMAN EVOLUTION CANTAJUEGO 21-24/29-30 November MANOLO GARCÍA Concert GALEA PRODUCCIONES S.L. 1.405 1,812 DATA CENTRE FOR 2019 REGIONAL ELECTIONS LADYBUG 22 November 31 December TUTANKHAMÓN: SOLD OUT 2,338 36,932 SIMAPRO The Pro Real Estate Experience La Tumba y sus Tesoros ESIC HEM 2019 23 November DGTL Madrid Concert EX-CENTRIS PRODUCTION, S.L. 10,110 22,050 JGA TELEFONICA EXPO QA 2019 05 December 31 December YUNKE PRESENTS HANGAR 52 ESFERATUM S.L. 2,500 40,899 IVECO CONVENTION The great magic show INNOVATION FASHION FORUM 14 and 21 December ORO VIEJO BY DJ NANO PLANET EVENTS, S.A.U. 7,710 8,000 INSTITUTO DE EMPRESA GRADUATION CEREMONY 18 December ORQUESTA MUNICIPAL Concert AYUNTAMIENTO DE MADRID 1,405 1,812 GOOGLE FIREBASE SUMMIT VODAFONE 5G 19 December PLANET EVENTS, S.A.U. 7,710 7,000 CONTRA.PUNTO: IVAN FERREIRO GUIA PEÑIN & ZAHARA Concert ESRI 2018 CONFERENCE KPMG Management Meeting 2019 40th ANNIVERSARY AHORRA MÁS CONGRESSES, CONVENTIONS AND OTHER PROFESSIONAL & LEISURE EVENTS REAL MADRID. INSIGNIA PRESENTATION CEREMONY

Conventions with an exhibition

Net area Total Total Start Date End date Name Organiser (m2) exhibitors visitors 29 November 01 December IFEMA MADRID HORSE WEEK Madrid Horse Week SL 40,000 30 45,000

02 December 15 December COP25: UN CLIMATE CHANGE CONFERENCE Naciones Unidas 98,610 190 150,000 54 2019 Annual Report Transparent 55 TRANS- PA- RENT

03 Communicating more and better

Accessible and functional | 56 56 2019 Annual Report Communicating more and better 57

IFEMA, with a IFEMA’S impact on the media ACCESSIBLE growing presence in the media Institutional AND FUNCTIONAL IFEMA’s actions in the communications field have a News items decisive influence on the image eing a company of At the same time, the updating and reputation of both the 391,474 reference in image and of our website and its new institution and its clients. For reputation means we’re functions, on top of the this reason, communication present in all the media implementation of a powerful constitutes one of our Audience Band communication positioning strategy on the strategic values, and is an channels within our reach, internet and the launching aspect to which we dedicate a 25,700 M. sharing information on our of advertising campaigns in considerable part of our work work and our main actions. the digital environment, have and resources. allowed us to reinforce our Financial value Once again, we have managed position as a reference in the Through the various to increase the impact of trade fair sector. communication channels, in € 467,000 M. our activity in the media and 2019 we told people about social networks, multiplying the intense activity carried out the visibility of IFEMA and its during the financial year, in clients. addition to all the initiatives Totals and new developments in relation to IFEMA. In this way, in addition to keeping our News items stakeholders and the general public up-to-date, we have also 1,118,971 increased the transparency of our work and have contributed + value in the promotion and Audience 64.8% mentioning of the companies compared and sectors that participated in 51,518.7 M. to 2018 our fairs and events. The total number of news items + Financial value we published in the media, 23.8% both national and international, compared to 2018 was 1.2 million, with an € 919,245.9 M. audience of 51,518.7 million, 64.8% higher than in 2018. We have also increased the financial value of these media M.: Million. €---M.: Millions of euros. impacts by 23.8% compared to the previous year to reach 919,245.9 million euros. 58 2019 Annual Report Communicating more and better 59

By volume of impacts, an audience of 528 million, and Change Conference, which Our digital On Instagram, a platform on the greatest number of ARCOmadrid, International achieved an audience of 26.1 which we have intensified our appearances in the media Contemporary Art Fair, with million (392,000 news items). community is presence with the opening of was recorded by 27,111 appearances in the more than 20 new profiles, we FITUR, At the same time, the 18,725 growing media and an audience of 2.98 have reached a total of 359,523 the International Tourism journalists from all over the , which achieved billion people. Part of our communications followers. Trade Fair world who sought authorisation 257,000 mentions, a figure strategy is focussed on The audience achieved by to cover one of these events are As success stories, the that corresponds to the large boosting our presence on the a good indication of the interest events that stand out are the number of Spanish and foreign FITUR, the International social networks, a channel that , of 12 IFEMA’s activity has awoken on journalists, 7,777 authorised for Tourism Trade Fair helps us to connect easily and MERCEDES-BENZ FASHION billion people, was the highest an international level, interest , with a total this event. dynamically with our users, as WEEK MADRID of all the events hosted by that is growing year by year. well as to improve our brand of 361,701 followers; FITUR, In second place, GamerGy, IFEMA in 2019, followed by that image and that of the exhibiting the International Tourism E-sports & Gaming Festival, of ARCOmadrid, International companies, channel traffic to Trade Fair, with 223,742; the event of reference for the Contemporary Art Fair. Other our website and reinforce the ARCOmadrid, International gamer community, generated events that achieved a large advertising and promotion of Contemporary Art Fair, 211,096 news items and audience were Spain’s large the activities we carry out. with 180,906; and GamerGy, an audience of 380 million, fashion show MERCEDES- E-sports & Gaming Festival, During 2019, our digital followed by MADRID GAMES BENZ FASHION WEEK with 129,262. On the YouTube community achieved a new WEEK, Video Game and MADRID with 2.07 billion channel, the event that excelled record, reaching over 2 million Entertainment Electronics (20,938 impacts on the media) was FIMI, International Fair followers, signifying an increase Fair, with 72,829 impacts and and the COP25 World Climate for Children’s and Young of 9% compared to 2018. On People’s Fashion, which has Facebook, we have recorded had 7,717,471 views. 1,060,388 followers, 596,451 on Twitter, 39,801 on LinkedIn and 33,290 on YouTube, with 15,826,469 views in total.

IFEMA’s followers on the social networks

Total followers YouTube Views 2,089,453 15,826,469

Facebook Twitter YouTube 1,060,388 596,541 33,290

Instagram LinkedIn 359,523 39,801 60 2019 Annual Report Communicating more and better 61

Always IFEMA’s website contactable Sessions We are aware of the power of Investment in on-line advertising digital tools in increasing our + campaigns visibility, strengthening our 9,661,697 139.30% € 1,978,373.92 brand image and, above all, compared to 2018 developing solutions that allow 2019 us to offer our clients a flexible, quality service. 4,037,439

For this reason, in 2019, 2018 we have launched a new, more up-to-date, simpler and more practical website that incorporates new user- Page views orientated functions. Thanks to + the migration of the platform 28,163,618 237.64% from Oracle UCM technology to compared to 2018 the more powerful and flexible 2019 Oracle WebCenter Sites, we have been able to create social, 8,341,332 interactive on-line experiences in line with IFEMA’s needs 2018 through various channels and incorporated, and machine Amongst other elements, the capable of promoting sales and learning has been included strategy is complemented with customer loyalty on a global to detect the needs of the the creation and launch of scale. organisers, exhibitors, etc. and on-line advertising campaigns, streamline the documentation with a total investment of Along the same lines, a search process for them. almost two million euros, which CDN DDoS system has been has had a favourable effect on implemented that allows us Additionally, the website links the number of visits, users and to protect our corporate and directly to another of the new impressions recorded on our trade fair web platform from developments launched during website. Distributed Denial-of-Service this financial year: a ticket attacks. sales portal that facilitates In 2019, the IFEMA website the acquisition of tickets for and its associated trade fairs ifema.es has renewed concerts, festivals and other reached 9,661,697 visits, which architecture that is structured cultural events held in Feria signified an increase of 139.3% around the fairs, conferences, de Madrid and IFEMA Palacio compared to 2018. The page conventions and other Municipal Hall. views also rose to over 28 professional and leisure events million, a spectacular 237.64% that take place at our venues, The development of the new increase compared to the so that users can easily access ifema.es website forms part of previous financial year. the information they need, our digital strategy, which is from the general trade fair accompanied by intensive work calendar to registering as an on the network with the aim exhibitor for any of the events of positioning us as an events organised. At the same time, organiser and reference in the carefully studied assistance for sectors that offer trade fairs and visitors and exhibitors has been events. 62 2019 Annual Report Inspiring 63 INSPIR -ING

04 Innovation and technology, the key to progress

The future is now | 64 IFEMA expansion in Valdebebas | 66 The power of connectivity | 70 Boosting innovation | 74 64 2019 Annual Report Innovation and technology, the key to progress 65

THE FUTURE IS NOW

e firmly believe that innovation, technology and digitalisation are inspirational, powerful tools of the here and now, capable of helping us to improve the experience of our users, multiply our activity and Wcontribute to changing society. For this reason, we have set in motion an expansion project of our Valdebebas facility which will not only multiply our trade fair capacity but will also allow us to put into practice initiatives and the latest technology to help us to grow and continue generating wealth, employment and modernity. Additionally, during 2019, we began to deploy 5G connectivity in our facilities. We have brought the future to the present through the innovative projects of the IFEMA LAB Foundation and we have renewed part of our infrastructure to equip it with more efficient, safer and more modern services that will help everyone to progress.

We firmly believe that innovation, technology and digitalisation are inspirational, powerful tools of the here and now, capable of helping us to improve the experience of our users, multiply our activity and contribute to changing society. 66 2019 Annual Report Innovation and technology, the key to progress 67

IFEMA’s Valdebebas works will as three parking areas. The This expansion will take place in various phases investment budget for this allow us to add IFEMA EXPANSION on a plot of land with a total phase stands at 125 million additional surface surface area of 500,662 m2 and euros. area of 79.670 m2 for a maximum buildable area of The unique features and most 2 exhibitions, meetings IN VALDEBEBAS 250,000 m . This plot of land prominent services included and services equipped is already connected to the in the new buildings notably current enclosure through a with the latest n the month of September, a modern, accessible and include the possibility of one 26 metre-wide tunnel under the advances in innovation, coinciding with the start of hyperconnected space. At the of the halls being broken M11, which connects the North the celebration of our 40th same time, it will contribute to down into compartments using digitalisation and Entrance of Feria de Madrid to anniversary, we announced ensuring the ambitious growth mobile partition walls, so that technology. the new spaces. a big, ambitious, exciting plan we have established which it can host up to four different I events at the same time, project that foresaw the aims to exceed 200 million The first phase of the project, and the flexible distribution expansion of our facility in in annual income by 2022 by which began in the month of of Edificio Avenida and the Valdebebas. multiplying our trade fair and October and is expected to Convention Centre, which will exhibition capacity. In total, finish during 2021, will allow This expansion will allow us have the option of arrangement up to the year 2023, we plan 2 to add additional surface us to add more than 50,000 m to invest a total of 180 million in different formats with a area of 79,670 m2 for of surface area for exhibitions, euros in the project, from minimum of 11 and a maximum exhibitions, meetings and meetings and services with resources generated by our of 19 rooms. Additionally, the services equipped with the the construction of two new 2 own activity. venue will include 2,440 m latest advances in innovation, halls (21 and 22), a distribution of restaurant area, including a digitalisation and technology and service building and a unique 1,000 m2 restaurant with to offer visitors and exhibitors convention centre, as well views of Hall 23, which will be built in phase 2. Other relevant services due to their dimensions will be, for example, the creation of a huge cloakroom, with capacity for more than 40,000 hangers and 6,000 suitcases. The Valdebebas project will continue with a second phase that will include Hall 23, of around 22,000 m2, in addition to the extension of Edificio Avenida, which contains identification and service areas, and a parking area for logistics purposes. Later on there are plans for the expansion of the convention centre and enhancing of the area allocated to associated uses. 68 2019 Annual Report Innovation and technology, the key to progress 69

A project of magnitude

Overall data Phase 1 Phase 2 for expansion of the of the project expansion expansion Surface area: (October 2019 – June 2021) (2021-2023) 500,662 m2

Maximum buildable area: 250,000 m2 Investment: Investment: Implementation phase 125 55 1: 2021/2: 2023 million euros million euros

Investment: Total buildable area: Total buildable area: Phase 1 €125,000,000 52,763 M2 26,907 M2

Phase 2 • Hall 21: 10,800 m2 • Hall 23: 21,735 m2 • Hall 22: 10,800 m2 • Edificio Avenida: 4,050 2m € 55,000,000 2 • Connecting buildings between • NW Carpark: 16,125 m halls 21-22 and 22-23: 4,846 m2 • Warehouses and office: Total investment: • Edificio Avenida: 9,425 2m 1,122 m2 • Convention centre: 2 €180,000,000 13,281 m Meeting rooms 2,370 m2 Halls and connecting buildings: 11-19 configurable rooms 48,181 m2 Restaurant area: 2 Edificio Avenida: 2,440 m 13,475 m2 6 spaces: > 3 on the ground floor Warehouses and office: > 3 on the first floor 4,733 m2 1 VIP restaurant Convention centre: 13,281 m2 • SE carpark: 2 Restaurant area in Edificio 35,446 m (1,090 spaces) Avenida: 2,440 m2 • NE carpark: 38,639 m2 (1,151 spaces) Power station: • SW carpark: 21,273 m2 2,572 m2 (300 light commercial vehicles and 200 industrial vehicles) External area: • Power station: 2,572 m2 64,604 m2 • General warehouse: 2,400 m2 Carpark: • Perimeter warehouses: 931 m2 111,483 m2 • Perimeter offices: 280 2m 70 2019 Annual Report Innovation and technology, the key to progress 71 THE POWER OF CONNECTIVITY

e want to be at first in the world to have the participation of the IFEMA LAB Prepared the forefront of latest generation of connectivity Foundation. During the event, technological installed. a pilot demonstration took for the future infrastructures and place, never before performed As a result, the more than Ensuring and improving the offer our clients in a trade fair venue, which W 33,000 exhibitors and 4 million connectivity of the events and exhibitors a service based consisted of deploying a layer visitors we receive each year and of the organisation itself on excellence in which the of interactive augmented reality will be able to enjoy speeds of is a priority for IFEMA and digitalisation and connectivity accessible using portable up to 1Gb and latency of less a critical factor to meet the holographic glasses and of the spaces takes on a new than 5 milliseconds, connect high expectations of our supported by the 5G network. dimension. 100 times more objects to the clients in relation to digital An additional layer of ultra internet, set up multimedia experience. Convinced of this, precise indoor positioning we have taken on important services and applications that was also added, designed for projects directly related to this 5G connectivity require super fast connections augmented reality experiences, improvement. comes to IFEMA and launch new business over the whole surface area of models linked to the Internet of the hall. In 2019, IFEMA completed its Things or virtual reality. In 2019, we opted to upgrade classification as an operator to 5G connectivity, which As part of our collaboration by the European IP Networks we began deploying in our with Vodafone, at the end Coordination Centre (RIPE IFEMA facilities in the month of October, Hall 14.1 hosted NCC). The assigning of a new of October through Vodafone the first European forum Autonomous System (AS) has and which has made us the first on 5G, “Let’s 5G European allowed us to configure our own venue in Spain and one of the Forum”, which included the internet access node which in turn is connected to two of the largest international operators: Telefónica and Vodafone. Thus, IFEMA has high redundancy, multi-operator was also incorporated which IFEMA has high access that ensures the allows us to secure all the redundancy, resilience of its internet traffic generated by IFEMA’s multi-operator access connection, achieving non-corporate activity, with a availability rates of close to maximum throughput capacity which ensures the 100%. This improvement of 11.5 Gbps. These next resilience of its internet provides us with a symmetrical generation firewalls incorporate connection, achieving flow of up to 10 Gbps, sufficient an IPS anti-intrusion system, availability rates of to meet the current demand SSL inspection and advanced close to 100%. of the most demanding events threat protection, amongst and even allow the growth other security features. expected over the coming years. Along the same lines, during the last quarter, a cluster of four Fortinet NGFW firewalls 72 2019 Annual Report Innovation and technology, the key to progress 73

New management Another pillar of action was our In the last quarter of functions progress in the development 2019, we began the of an internal project to installation of a new and tools modernise the current GIS/CAD corporate intranet that software, going on to develop Within our modernisation a tailored platform for spatial will come into service in strategy, the digitalisation of management based on Bentley the first half of 2020. management is also a critical technology. During the year line of action. For this reason, 2019, we also completed the during 2019, we made notable functional and requirements progress in the implementation design and, in the last quarter, of various tools. began its installation. We On the one hand, we started expect production of the first a corporate project to install version to start in the third Microsoft 365 through a quarter of 2020. business licence scheme that In addition to the mentioned includes a complete suite of projects, important operating systems tools for collaborative improvements supported work and information by technological tools have management. Associated also been developed. In with this project and taking this area, noteworthy is the advantage of the capacities of implementation of new Microsoft Sharepoint, in the last workflows for internal processes quarter of 2019 we began the based on the SAP platform; installation of a new corporate the setting up of the budget intranet that will come into control module (BPC) of service in the first half of 2020. the SAP platform itself; the At the same time, during this installation of the initial phase year, various important projects of the Economic Control kicked off that will have a Panel Management software, significant impact on IFEMA’s Tableau; the use of the Proquo commercial and support tool to support the Integrated processes. Along the same Management System (IMS), lines, the project began for the and the adaptation of the acquisition and installation of business applications to comply a new corporate CRM system, with Personal Data Protection which will be supported on legislation, amongst other the Salesforce platform, and projects. we also made progress in the definition of requirements for its installation. 74 2019 Annual Report Innovation and technology, the key to progress 75

The installation also included Safe, effective The new sound and El Jardin, a real garden voice evacuation system that made reference to the communication in statistics green, sustainable city of the Continuing with the future, virtualised within the technological transformation experiences and completely process included within interactive for users in the our philosophy of constant virtual world. El Jardin was donated for the MAÑANA innovation, during 2019, we event, a space for collaboration have adapted our sound and and co-creation created to find voice evacuation system to the solutions to our country’s most international EN54 regulations, Coverage of 100% of the venue, imminent challenges, focussed making the installation the best including indoor and outdoor areas on habitability, well-being and created recently in Europe. progress with sustainability as a Possibility of simultaneous The project involved the broadcasting of up to 52 common theme. application of all the standards different emergency and evacuation messages in different The “Open Future Creative required by said regulations areas Communion” project joins in the installation of a sound Division into sectors with over other initiatives the IFEMA LAB system for a million square 200 zones Foundation is working on, like metres, for which 385,640 watts More than 5,400 loudspeakers the Augmented Trade Fair, of sound have been employed, 221 multi-channel amplification a technological platform the distributed between units goal of which is to increase the electro-acoustic and whole of the physical world on amplification systems. 516 speakers an unlimited scale, accurate 1,200 amplifiers of 250, 500 and All these elements are supplied 1,200 W to achieve a BOOSTING INNOVATION down to the millimetre, total power through robust, certified of 385,640 W adapting itself to all markets, control equipment capable of 200km of fireproof cable business models and physical ithout a doubt, will allow us to move towards 3D design and musical creation emitting up to 52 simultaneous, used for the installation of the means. Additionally, FOMONM loudspeakers innovation is the future with new business in a large area, wrapped in Signage takes advantage of different evacuation messages currently the models that can be exported to 170km of thread making it a Text-to-speech and multi-lingual the potential of augmented and supported by scalable voice systems greatest catalyst for any sector. work of art in itself. reality in this case to create and expandable tailored the transformation W During the COP25 World On the occasion of COP25, a previously unseen digital management software that of companies, as a result of the Climate Change Conference, the chosen architecture was signage system equipped allows us to operate the sound need to set themselves apart we were able to share one a large ephemeral structure with cameras and motorised system of the whole venue or in the currently particularly of the fruits of this research that evoked the skyline of a laser beams, which allow users add areas based on the future competitive environment. work, a previously unheard sustainable city of the future, to explore the most relevant needs of IFEMA. of project of the IFEMA LAB where users could draw events that are happening The system can also function Foundation in the area of virtual their proposal, making this around them in real time and locally and independently, and reality called “Open Future a multidimensional open that their visual perspective IFEMA LAB is based on redundant servers During 2019, we Creative Communion”, which canvas representing the point cannot reach, thus contributing that guarantee the functionality adapted our sound Foundation: was selected by the Ministry where the present and the to combating the Fear Of of the installation and the looking towards for Ecological Transition to be future meet. The works were Missing Out, known as FOMO and voice evacuation security of the venue in case of exhibited during the fair. projected onto the architecture syndrome (Fear of Missing Out). system to the the future emergency. in real time and were recorded international EN54 IFEMA has chosen the path of The installation, conceived as using digital means. innovation, through the IFEMA LAB ephemeral mobile architecture regulations, making Foundation, to evolve the trade applied to artistic creation, the installation the fair market, investing in the combined the use of virtual best created recently development of patents that reality, mapping, architecture, in Europe. 76 2019 Annual Report Innovation and technology, the key to progress 77

Technology point by point. The change IFEMA’S TRANSFORMATION OFFICE constitutes energy savings and at our service material replacement savings of 45%, which equates to 280,000 At IFEMA we want to offer Our commitment to innovation euros per year and 897.57 exhibitors and visitors the is also encouraged amongst our tonnes less CO emissions, best possible experience and 2 equivalent to that produced employees thanks to IFEMA’s we know that to do this, it Our new display by 600 vehicles during a whole Transformation Office, an is vital for us to work on an system based on year. initiative aimed at promoting a innovative environment that, LED technology connected, innovative culture thanks to the implementation Another measure taken to within the organisation. signifies the start of of technological infrastructures, improve user’s experience the digitalisation of offers them the greatest was the installation of a new Through the adoption of a IFEMA’s advertising convenience and ease of use, display system on the façade work methodology based on the management of transversal supports, with without losing sight of the of the South Entrance in Feria environmental impact. de Madrid based on LED projects autonomously a significant technology and allowing the managed by work groups, In this respect, we have worked environmental high quality projection of IFEMA shows its commitment to renovate the lighting contribution associated videos and images. to the necessary constant network of the halls using LED with the elimination of improvement, transversal technology, which improves With a total surface area relationships, empowerment printing and installation 2 the comfort of the venues and of more than 210 m , this and innovation to position us of temporary vinyl offers the option of regulating LED screen is the largest as a reference on the current signs on the façade. the intensity of the lighting translucent curtain-type screen economic scene. installed in Europe to date. In 2019, six high performance > Improved management of Its incorporation signifies the The transformation project teams participated in 16 technical incidents. is based on the voluntary strategic projects aimed at: start of the digitalisation of > The design and participation of IFEMA’s IFEMA’s advertising supports, > Improved functioning of implementation of an employees, organised into with a significant environmental the internal tools for the innovative trade fair high performance teams who contribution associated with production of events and digitalisation project. are trained on a common the elimination of printing the creation of an on-line methodology aimed at working > The implementation of and installation of temporary products and services on initiatives, from creation to IFEMA’s PMO (Project vinyl signs on the façade. At catalogue that will allow us implementation. Management Office). the same time, it allows us to to offer our clients a better, give the emblematic South With different modes adapted more efficient service. Transformation School entrance a modern look, at the to the level of participation > The improvement of the same time preserving the view of each volunteer, the One of the new developments client’s experience, in towards the outside and the Transformation Office also in 2019 was the opening of the particular where exhibitors natural light within the internal allows IFEMA’s Management Transformation School, aimed spaces of the South Office and visitors come together. to relate to the teams in a at providing volunteers with the Building. different, more inclusive and > The optimisation of our necessary knowledge and skills In another line, the procedure effective manner, with a view physical space, putting to work in the Transformation to equip the more than 80 to making the organisation less technology at the service of Office and at the same time, manned ticket and cloakroom hierarchical and more level, this fundamental goal for a ensure that the work method is sales points IFEMA currently flexible and approachable. trade fair venue. in line with IFEMA’s culture. has with contactless technology for card payments has also begun. This renovation began in 2019 and will be completed in the first few months of 2020. 78 2019 Annual Report Efficient 79 EFFI- CIENT

05 Financial management report

Financial results | 80 Balance sheet | 88 Profit and loss statement |90 Summary of income and expenditure by activity | 91 80 2019 Annual Report Financial management report 81

To sum up, the 2019 financial Operating margin Net margin year has broken all the records, FINANCIAL RESULTS with very prominent increases compared to the two previous 21.3% 12.0% years, both in terms of income FEMA ended 2019 with Its net profit doubled that of A record year and EBITDA and profit. 2019 2019 its best ever financial 2018, reaching 22.5 million results. The institution’s IFEMA’s 2019 turnover has euros. As established by The operating margin was extraordinary level of activity seen significant growth, IFEMA’s articles of association, 21.3% of income, and the 20.0% 7.8% during this financial year, this profit will be reinvested in net margin for the year was I reaching 187.2 million euros, 2018 2018 never before seen, led to representing an increase of its activity with the launching of 12%, also exceeding the two turnover figures that exceeded 35.1% with respect to 2018 and new projects, as well as in the previous financial years. 19.2% 4.1% all expectations. 58.5% compared to 2017. improvement, modernisation and digitalisation of its We are proud of the 898 events 2017 2017 Its EBITDA stood at 40 million infrastructures and processes. we have hosted, including euros, increasing 44.3% trade fairs, conferences, compared to the previous year concerts and other professional and 76.7% compared to 2017. and leisure acts; of the more The institution’s than 4 million people that extraordinary level visited our venues, and of the more than 33,000 participating of activity during this companies that have grown financial year, never financially in our facilities. before seen, led And we are also proud to say Operating profit to turnover figures that we are the only trade fair that exceeded all institution that received no expectations. public funding and which is also Millions of euros 2017 2018 2019 debt-free. Income 118.1 138.5 187.2 Thanks to the intense activity Expenditure 95.4 110.8 147.2 carried out, our contribution Operating profit 22.6 27.7 40.0 to Madrid’s finances in 2019 Profit for the financial year 4.9 10.8 22.5 was 5,104 million euros, which represents an impact of 3.8% of the gross domestic product (GDP) of the city of Madrid, as Operating profit well as an increase of 16.7% + + with respect to our income in 44.3% 76.7% compared compared 2018.* € 40 M. to 2018 to 2017

Net profit + 108.3% compared € 22.5 M. to 2018

*Source: “Study of IFEMA’s socioeconomic impact”. © 2020 KPMG Asesores, S.L. 82 2019 Annual Report Financial management report 83

Income This income came from the Balance of activity various lines of business: The 2019 financial year in-house fairs, with a weight and lines of achieved a volume of operating of 53.4%; leases to external business income of 187.2 million euros, organisers (trade fairs, which represents an increase congresses, conventions, In terms of activity, we achieved of 58.5% compared to 2017, festivals, conferences, levels never before seen by an odd-numbered year with conventions, concerts and IFEMA. In 2019, a total of 898 a similar events calendar, and long-term events), with 40.6%; events took place, signifying a 35.1% with respect to 2018. IFEMA Palacio Municipal Hall, 25% increase in the number of with 3.4%; and other services events. If we break these down with 2.6%. into categories, this year 123 trade fairs and conferences with exhibitions were held: Evolution of income 61 in-house trade fairs and 41 externally-organised ones, + + 18 conferences with exhibitions 35.1% 58.5% and 3 trade fairs held abroad. We also registered a record € 187.2 M. compared compared €---M.: millions of euros. to 2018 to 2017 number of visitors, more than 4.3 million, constituting an increase of 19.9%. The volume Income by line of business of professional visitors was noteworthy, more than 1 million, with growth of 10% This set of figures therefore FITUR, International in the last financial year, with shows a milestone in the Tourism Trade Fair, and the resulting affect this business institution’s 40 year career FRUIT ATTRACTION, 2% and has been possible thanks Income by line of business tourism has on the economic International Trade Show from trade fairs organised impact for Madrid. to various factors that were for the Fruit and Vegetable 3% by IFEMA decisive in consolidating Industry. 3% The internationalisation of the growth as set out in the the visitors also stood out, as Equally remarkable was the 65% Strategic Plan, the annual Exhibition the number of international increase in activity achieved space forecast of which, estimated at 53% professionals who attended 20%, has been doubled. thanks to the execution of 19% Services our events came to 26% of the projects that expanded our 30% total, more than doubling the The occupancy of the venues in-house events portfolio. 10% Other income percentage from the previous was also notable, reaching a Specifically, six new events were year (12% in 2018 and 10% total of 3.5 million gross square incorporated into the official Visitors metres in 2019, signifying an 3% in 2017). calendar for 2019: ORGANIC increase of 16.6%. This figure FOOD IBERIA, Iberia’s Other exhibitor income As regards the volume of currently places us amongst the 9% 3% First Organic International exhibitors, this also grew, world’s top trade fair institutions Trade Show, & ECO LIVING the total standing at 33,292 in terms of making the most out IBERIA, Iberia’s First Organic companies participating in of their facilities. IFEMA’s various events. International Trade Show, The high occupancy level was Fashion and Household Items In-house trade fairs IFEMA Palacio Municipal Hall largely due to the growth in of the Iberian Peninsula; Externally-organised trade fairs Other venue services IFEMA’s main trade fairs, many DIGICOM EXPO, the Digital of which consolidated their Conventions and conferences Concerts and long-term events Printing and Visual position amongst the best in Communication Trade the world, as is the case of Show; MAÑANA; CAMPUS 84 2019 Annual Report Financial management report 85

IFEMA THINKIDS; SEMANA Also, the incorporation of the Expenditure Evolution of expenditure DE MODA BAÑO GRAN IFEMA Palacio Municipal Hall CANARIA, and FIMI, into our portfolio of venues The operating expenditure + + International Fair for spelled the expansion and of the 2019 financial year 32.9% Children’s and Young People’s diversification of our activity, came to 147.2 million euros, 54.3% compared compared €---M.: millions of euros. Fashion with the hosting of more than representing an increase € 147.2 M. to 2018 to 2017 80 events and consequently, an In parallel with the exhibitions, of 32.9% compared to the improvement in the occupancy previous year and 54.3% IFEMA’s conference unit has Distribution of expenditure by line of business ratio. compared to 2017. also seen its activity greatly increased, with the capturing of By business line, the 1% a larger volume of conference expenditure of the trade 2% 1% business. Specifically, in 2019, fairs organised by IFEMA 18 conferences with exhibitions constituted 36% of the total, 5% Distribution of expenses were held, ten more than in followed by structural expense by nature in trade fairs the previous year, including (32%) and that of conferences organised by IFEMA some of great importance and conventions (22%). Within our in-house trade fairs, the like the 29th ERS Annual 36% Congress, the 29th Annual greatest volume of expenditure Infrastructure 22% 37% expenses Congress of the European arose from infrastructures (36%) and, in second place, 25% Promotion, Respiratory Society; the 28th advertising EADV Congress, the 28th promotion, advertising and and public relations Congress of the European public relations (25%). Other Academy for Dermatology 26% and Venereology, and Annual European Congress of 32% 13% Staff Rheumatology. The leisure events line was one of the determining factors for In-house trade fairs Externally-organised trade fairs Venue services growth due to the way it took Structural expenses IFEMA Palacio Municipal Hall off in 2019. 26 music concerts and long-term events were Conventions and conferences Concerts and long-term events scheduled over the course of the year, compared to the 10 hosted in 2018, in addition Percentage distribution Percentage distribution to 749 professional and leisure of expenses by activity of expenses by activity events. Amongst the main of the total expenditure of the total income events, the most notable were

YUNKE THE MAGICIAN - 21% Staff 17% Staff HANGAR 52 and CIRCO DE HIELO 2; the 16% Promotion, advertising and public relations 13% Promotion, advertising and public relations exhibitions JUEGO DE TRONOS: La Exposición 18% Other expenses 14% Other expenses Oficial, JURASSIC WORLD Exhibition; and “BANKSY: 33% Assembly and services 26% Assembly and services Genius or Vandal?”; and the Río Babel Festival.

12% General and maintenance expense 10% General and maintenance expense 86 2019 Annual Report Financial management report 87

Invest Financial aspects to improve and other matters of interest With people at the centre of our activity and seeking excellence IFEMA maintained its zero debt in the experiences we offer our status in 2019, in addition to a clients, in 2019, we continued solid position in terms of liquid to make large-scale investment assets. to allow us to expand and improve our facilities and The funding of provisions infrastructures and accelerate for the depreciation and our digital transformation. impairment of the fixed assets during the financial year The investment made came to came to 15.8 million euros, 16.6 million euros and included representing approximately highly relevant projects like 2.8% of the institution’s fixed the incorporation of Madrid’s assets. Municipal Congress Hall into our portfolio of spaces, with The profit for the 2019 financial the consequent technological year, of 22.5 million euros, will and functional updating of this be allocated to Surplus and venue and a whole series of Capitalisation reserves. other installation and systems The net worth as at 31 improvements. December 2019 stood at 310.1 We also invested in the million euros. purchasing of new IT equipment for the COP25 World Climate Change Conference, the projects carried out by the IFEMA LAB Foundation, the renovation of the LED lighting in all our facilities, the digitalisation of information and advertising supports and security. With a view to continuing to improve in the areas of innovation, organisation and the client’s perception and experience, in addition to the In 2019 we continued expansion of our facilities, our to make large-scale investment will continue to investment that grow notably over the coming has allowed us to years. expand and improve our facilities and infrastructures and accelerate our digital transformation. 88 2019 Annual Report Financial management report 89

BALANCE SHEET As at 31/12/2019

ASSETS Euros EQUITY AND LIABILITIES Euros

Non-current assets 209,727,108 Equity 310,139,687 Intangible fixed assets 5,604,152 Own funds 310,139,687 Development 571,181 Capital 60,356,483 Concessions 1,440,000 Authorised capital 60,356,483 Patents, licences and brand names and similar 1,920,011 Reserves 1,053,309 IT applications 1,672,960 Legal and statutory 378,765 Tangible fixed assets 190,735,341 Capitalisation reserve 674,544 Land and building 144,244,658 Profit from previous financial years 226,230,484 Technical facilities and other tangible fixed assets 45,608,365 Surplus 226,230,484 In-progress tangible fixed assets and advance payments 882,318 Profit for the financial year 22,499,411 Long-term financial investments 10,353,117 Debt securities 10,106,768 Non-current liabilities 400,237 Other financial assets 246,349 Long-term debt 400,237 Deferred tax assets 3,034,498 Other financial liabilities 400,237

Current assets 187,217,680 Current liabilities 86,404,864 Stock 467,170 Short-term provisions 1,554,790 Raw materials and other consumables 467,170 Short-term debt 2,913,704 Trade debtors and other accounts receivable 69,468,941 Other financial liabilities 2,913,704 Trade receivables for sales and services 64,995,226 Trade creditors and other payables 81,936,370 Clients, group companies and associates 143,499 Suppliers 45,029,131 Sundry accounts receivable 2,857,483 Sundry creditors 536,387 Personnel 275,742 Staff (salaries pending payment) 2,102,850 Other amounts owed to Public Administration entities 1,196,991 Current tax liabilities 871,326 Short-term financial investments 31,044,100 Other amounts owed to Public Administration entities 6,270,257 Debt securities 31,001,036 Customer advances 27,126,419 Other financial assets 43,064 Short-term accruals 2,193,117 TOTAL EQUITY AND LIABILITIES 396,944,788 Cash and other cash equivalents 84,044,352 Liquid assets 84,044,352

TOTAL ASSETS 396,944,788 90 2019 Annual Report Financial management report 91 PROFIT AND LOSS STATEMENT SUMMARY OF INCOME AND

CONTINUING OPERATIONS Euros EXPENDITURE BY ACTIVITY Net turnover 147,714,847 Sales 74,272,446 Income Euros Provision of services 73,442,401 From exhibitors at in-house fairs 88,498,770 Work carried out by the company for its assets 1,468,000 From visitors to in-house fairs 3,433,195 Procurements (2,258,701) Other income/Other venue income 12,863,189 Consumption of raw materials and other consumables (2,258,701) Externally-organised trade fairs 15,868,626 Other operating income 38,004,934 Conferences and conventions 55,578,579 Non-core and other current operating income 38,004,934 Concerts and shows 4,544,672 Personnel expenses (31,576,907) IFEMA Palacio Municipal Hall 6,400,750 Wages, salaries and similar (23,001,089) TOTAL INCOME 187,187,781 Social security contributions (8,575,818) Other operating expense (113,743,020) Expenditure External services (106,721,874) Promotion, advertising and public relations 23,487,009 Taxes (6,672,240) Assembly and service costs 48,144,119 Losses, impairment and variation of provisions for commercial transactions (348,906) Staff 31,576,907 Depreciation of fixed assets (16,300,259) General and maintenance expense 17,667,567 Impairment and profit from disposal of fixed assets 535,765 Other expense 26,354,120 Impairment and losses 569,585 TOTAL EXPENDITURE 147,229,723 Profit/loss from disposals and others (33,820) Other profit/loss (28,959) Operating profit - EBITDA 39,958,058 Operating profit 23,815,700 Direct financial charges 129,926 Financial income 133,565 Operating cash flow 40,087,984 From participation in equity instruments 128,249 Funding of provisions for depreciation and impairment (15,764,494) In third parties 128,249 Funding of provisions (348,906) From marketable securities and other financial instruments 5,316 Extraordinary profit/loss (28,958) From group and associated companies 5,316 Company tax (1,446,215) Financial expenses (443) Due to debts with group and associated companies (443) PROFIT FOR THE FINANCIAL YEAR 22,499,411 Exchange rate differences (3,196) Financial profit 129,926 Profit before tax 23,945,626 Tax on earnings (1,446,215)

PROFIT FOR THE FINANCIAL YEAR 22,499,411 92 2019 Annual Report Sustainable 93 SUSTAIN- ABLE

06 40 years of IFEMA

40 years growing together | 94 94 2019 Annual Report 40 years growing together 95

40 YEARS Faced with the need our decades after its creation IFEMA continues to to increase the space be Spain’s leading trade fair operator and one of the to accommodate a larger GROWING largest in the world. Today our goal is the same as in number of trade fairs, IFEMA our early years: to be the epicentre of business and started the construction of a economic activity for all professional sectors, and make new venue in the Campo F de las Naciones area. TOGETHER people, companies and society grow by contributing value, information and experiences. In 40 years we have shared and helped others to share. And we have progressed and helped others to progress. With Start of IFEMA’s trade fair our sights set on contributing to a better future through activity in the halls knowledge, innovation and technology, we will now look of the Casa de Campo and the Palacio back on the main milestones of our career, a rewarding path de Exposiciones on Paseo we have travelled alongside companies, visitors, partners, de la Castellana. Some of the first trade employees and friends. A time during which we have been fairs held were FITUR and SICUR, one of Madrid’s main economic driving forces. Thank you all which are still running today. for making the journey with us.

1979 1980 1987 1981

IFEMA reached 18 trade fairs held in its facilities just one year after it started its activity. Signing of the articles of incorporation of Institución Ferial de Madrid (IFEMA) by the Mayor of Madrid, Luis María Huete, and the chairmen of the Chamber of Commerce and Industry, Adrián Piera Jiménez, the Provincial Council of Madrid, Enrique Castellanos, and The Caja de Madrid Savings Bank, Felipe Ruiz de Velasco. 96 2019 Annual Report 40 years growing together 97

Celebration of IFEMA’s 20th anniversary with dozens of activities for the visitors and exhibitors that visit our facilities each year.

Inauguration of IFEMA’s First Expansion (halls 9 and 10) and the North Convention Centre Official by the mayor of Madrid, inauguration of the Alberto Setting in motion Parque Ferial Juan Ruiz-Gallardón. of IFEMA’s Second Carlos I, now Feria de Expansion with halls Madrid, by King Juan 12 and 14, thanks to which Carlos I. the institution reached 200,000 m2 of covered exhibition space. 1991 1999 2002 2007 1996 2004

Holding of the first edition of the Automotive Trade Fair of Madrid, one of IFEMA’s Inauguration of the most popular trade remodelling of the shows. Avenida Central of Feria de Madrid to join the North and South entrances. 98 2019 Annual Report 40 years growing together 99

Diversification of IFEMA’s activity through the holding of music concerts and festivals in its venues. The Río Babel festival was the first event of these characteristics held in Feria de Madrid.

Beginning Madrid, the First edition of of IFEMA’s world’s third city for congresses thanks to FRUIT ATTRACTION international expansion IFEMA’s activity, according which would go on to with the holding of some to the ranking of the become the world’s second of its in-house trade fairs International Congress and largest trade fair for the abroad, like SICUR Convention Association food sector and the Latin America. (ICCA). fastest-growing. 2013 2016 2018 2009 2015 2017 IFEMA’s own station on the Metro de Madrid network: the name of the Campo de Naciones stop was changed to Feria de Madrid.

Inauguration of ARCOmadrid by King Felipe and Queen Letizia as King and Queen of Spain for the first time. 100 2019 Annual Report 40 years growing together 101

Coinciding with the start of the celebration of IFEMA’s 40th anniversary, announcement of the ambitious Expansion project for Valdebebas, with the addition of 100,000 m2.

40 years, big numbers 2,100 trade fairs 10,000 conferences, conventions and corporate and leisure events 2019 760,000 2020 exhibiting companies Awarding of the management of the Madrid’s Municipal 100 Congress Hall to IFEMA by the Madrid City Council million visitors for a period of 25 years. Year of IFEMA’s 40th anniversary. € 50,000 M. of economic impact Published by IFEMA

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Printed in Madrid, in May 2020. MISSION, VISION AND VALUES

FOCUSSED ON THE MISSION WITH A VERY CLEAR VISION ALWAYS TRUE TO OUR VALUES

We create and promote environments on We want to make Madrid, and by Close and comitted Efficient and flexible a global scale in which people, companies extension, Spain, a reference on the global Empathetic, human, close and Simple, useful and decisive, we and society can connect, promoting economic scene, favouring the generation committed, we are close to what overcome barriers and find the competition based on excellence and of wealth through our leadership as a matters to you, helping you along most appropriate solution to each added value. source of inspiration, knowledge and the the way. We believe in a new shared problem. Agile, flexible and realistic, creation of business opportunities. horizon that we seek together. We we accomplish what we say, seeking At IFEMA we have one very clear goal: understand you, we put ourselves in excellence. to contribute value to make people, We seek to maintain our position of your place. companies and society grow by being a national and international leadership in the driving force for economic and social value organisation of trade fairs, conventions for those around us. A window through Sustainable and transparent and all types of leisure event through All our actions are based on which to observe the future up close, Dynamic and inspiring operational excellence and the quality of Creative, dynamic and innovative. We transparent relationships, guided looking out onto knowledge, innovation the services we offer you. strive to discover new opportunities, by rigour and objective criteria. and what is important today and tomorrow. always go beyond, and bring the We offer relevant, accurate future today. We are a source of information. We are responsible knowledge and answers for those who with regard to our environment and have questions. We have a proactive our society. We promote change, attitude. the dissemination of culture and respect for the environment and sustainability.