ENSCC Smart and Mobile Work in Growth Regions Smart Commuting

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ENSCC Smart and Mobile Work in Growth Regions Smart Commuting Department of the Environment, Transport, Energy and Communication DETEC Swiss Federal Office of Energy SFOE Energy Research Final report ENSCC Smart and Mobile Work in Growth Regions Smart Commuting ©ZHAW, 2018 Date: 13.12.2018 Place: Bern Publisher: Swiss Federal Office of Energy SFOE Research Programme XY CH-3003 Bern www.bfe.admin.ch [email protected] Agent: ZHAW Zürcher Hochschule für Angewandte Wissenschaften School of Engineering INE Institut für Nachhaltige Entwicklung Technikumstrasse 9 CH-8401 Winterthur https://www.zhaw.ch/de/engineering/institute-zentren/ine/ Author: Dr. Merja Hoppe, ZHAW, [email protected] Raphael Hoerler, ZHAW, [email protected] Fabian Haerri, ZHAW SFOE head of domain: Anne-Kathrin Faust, Bundesamt für Energie, [email protected] SFOE programme manager: Anne-Kathrin Faust, Bundesamt für Energie, [email protected]; Hermann Scherrer, Bundesamt für Energie [email protected] SFOE contract number: SI/501403-02/SI/402394-01 The author of this report bears the entire responsibility for the content and for the conclusions drawn therefrom. 2/248 ERA-NET Cofund Smart Cities and Communities Smart Commuting project Summary The aim of the two-year international project “Smart Commuting” was to understand the needs and characteristics of commuters as well as the opinions of various transport-related stakeholders concerning smart and sustainable commuting. Attention was also given to the understanding of current trends affecting the mobility sector and its implications for sustainable commuting with a special focus of new mobility concepts like car-/ridesharing or mobility as a service. Finally, guidelines for an effective transformation of the current car-based commuter paradigm to more sustainable ways of travelling were derived. The study comprised an extensive literature research about trends in the commuter environment, an online-based commuter and stakeholder survey as well as interviews and workshops with experts and aimed at deriving findings with a high potential for practical and effective implementation. The commuter and stakeholder questionnaires were conducted in Austria, Finland and Switzerland enabling to capture relevant European trends and commuter characteristics. The following report encompasses mainly the findings of the Institute for Sustainable Development of the Zurich University of Applied Sciences (ZHAW) with focus on Switzerland and refers to the deliverables of the Smart Commuting project partners. The study revealed that the commuter society can be grouped into four different groups with specific characteristics. This classification allows to specifically design measures with higher adoption potential, thus accelerating the transition to a sustainable commuter environment. Overall, public transport is still seen as less comfortable and enjoyable than the private car for the majority of commuters. Moreover, the proportion of survey respondents open to the use of new and more sustainable mobility systems such as car- or ridesharing is low (less than 20% in average). Furthermore, a gap between the expectations of commuters and stakeholders with respect to the openness towards these new systems exists as the stakeholders stated to actively promote new and sustainable mobility. The study therefore provides starting points on how to close this gap and foster sustainability in commuting. Finally, the findings from two expert workshops highlight the need for company specific mobility management, since there was overall agreement that this measure leads to a high benefit for both, the employee and employer. Zusammenfassung Ziel dieses zweijährigen internationalen Projekts war es, die Bedürfnisse und Eigenschaften von Arbeitspendler sowie die Meinungen verschiedener verkehrsbezogener Akteure zum Thema intelligentes und nachhaltiges Pendeln zu verstehen. Weitere Aufmerksamkeit wird dem Verständnis aktueller Trends im Mobilitätssektor und deren Auswirkungen auf das nachhaltige Pendeln gewidmet, wobei ein besonderer Schwerpunkt auf neuen Mobilitätskonzepten wie Car-/Ridesharing oder Mobility as a Service liegt. Schließlich werden Leitlinien für eine effektive Transformation des derzeitigen autobasierten Pendlerparadigmas zu nachhaltigeren Reisemöglichkeiten abgeleitet. Durch eine umfangreiche Literaturrecherche zu Trends im Pendlerumfeld, eine onlinebasierte Pendler- und Stakeholderbefragung sowie Interviews und Workshops mit Experten wurde eine hohe Praktikabilität der Ergebnisse angestrebt. Die Pendler- und Stakeholderbefragungen wurden in drei Fallstudien in Österreich, Finnland und der Schweiz durchgeführt, um relevante europäische Trends und Pendlermerkmale zu erfassen. Der folgende Bericht umfasst die Ergebnisse des Instituts für Nachhaltige Entwicklung der Zürcher Hochschule für Angewandte Wissenschaften (ZHAW) und bezieht sich auf die Berichte der Smart Commuting Projektpartner. Die Studie ergab, dass sich die Pendlergesellschaft in vier verschiedene Gruppen mit spezifischen Merkmalen einteilen lässt, die es ermöglichen, Maßnahmen mit einem höheren Wirkungspotenzial zu gestalten und so den Übergang zu einer nachhaltigen Pendlerumgebung zu beschleunigen. Öffentliche Verkehrsmittel gelten nach wie vor als weniger komfortabel und angenehm als das private Auto. Des Weiteren ist der Anteil der Befragten, die neue und nachhaltigere Mobilitätssysteme wie Car- oder Ridesharing nutzen würden gering (im Durchschnitt weniger als 20%). Darüber hinaus besteht eine Lücke zwischen den Arbeitsreisenden und den Stakeholdern hinsichtlich ihrer Offenheit gegenüber diesen neuen Systemen da die Stakeholder sehr positiv zu neuen und nachhaltigeren Mobilitätssystem stehen. Die Studie liefert daher Ansatzpunkte, wie diese Lücke geschlossen und die Nachhaltigkeit im Pendeln angeregt werden kann. Schließlich wird aus den Ergebnissen zweier Expertenworkshops die Notwendigkeit eines unternehmensspezifischen Mobilitätsmanagements hervorgehoben, das sowohl für den Arbeitnehmer als auch für den Arbeitgeber einen hohen Nutzen bringt. Résumé L'objectif de ce projet international de deux ans était de comprendre les besoins et les caractéristiques des voyageurs d'affaires ainsi que les opinions des différents acteurs du transport en ce qui concerne les déplacements intelligents et durables. Une attention particulière est accordée à la compréhension des tendances actuelles affectant le secteur de la mobilité et de ses implications pour la mobilité durable, avec un accent particulier sur les nouveaux concepts de mobilité tels que le covoiturage ou la mobilité en tant que service. Enfin, des lignes directrices pour une transformation efficace du paradigme actuel de la voiture de banlieue vers des modes de déplacement plus durables sont dérivées. En menant une recherche documentaire approfondie sur les tendances de l'environnement des navetteurs, un sondage en ligne auprès des navetteurs et des intervenants, ainsi que des entrevues et des ateliers avec des experts, l'étude visait à assurer la pertinence et la praticabilité des résultats. Les questionnaires sur les navetteurs et les parties prenantes ont été réalisés dans les trois études de cas en Autriche, en Finlande et en Suisse, ce qui a permis de saisir les tendances européennes pertinentes et les caractéristiques des navetteurs. Le rapport qui suit englobe les conclusions de l'Institut du développement durable et fait référence aux produits livrables des partenaires du projet Smart Commuting. L'étude a révélé que la société de banlieue peut être regroupée en quatre groupes différents avec des caractéristiques spécifiques, ce qui permet de concevoir spécifiquement des mesures ayant un potentiel d'adoption plus élevé, accélérant ainsi la transition vers un environnement de banlieue durable. Les transports publics sont encore considérés comme moins confortables et moins agréables que la voiture particulière et la proportion des personnes interrogées qui sont ouvertes à l'utilisation de nouveaux systèmes de mobilité tels que le covoiturage est faible (moins de 20 % en moyenne). En outre, il existe un fossé entre les voyageurs et les parties prenantes quant à leur ouverture d’esprit à ces nouveaux systèmes, car les parties prenantes sont très favorables à de nouveaux systèmes de mobilité plus durables. L'étude fournit donc des points de départ sur la façon de combler cet écart et d'invoquer la durabilité dans les déplacements domicile-travail. Enfin, deux ateliers d'experts soulignent la nécessité d'une gestion de la mobilité spécifique à l'entreprise, dont il est convenu qu'elle présente un grand avantage tant pour l'employé que pour l'employeur. 4/248 ERA-NET Cofund Smart Cities and Communities Smart Commuting project Contents Summary ................................................................................................................................................ 3 Zusammenfassung ................................................................................................................................ 3 Résumé ................................................................................................................................................... 4 Contents ................................................................................................................................................. 5 List of abbreviations ............................................................................................................................. 9 1 Introduction ............................................................................................................................
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