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Attractions Management Issue 2 2019 www.attractionsmanagement.com @attractionsmag VOL24 Q2 2019 www.simworx.co.uk [email protected] www.attractionsmanagement.com @attractionsmag VOL24 2 2019 TOP TEAM Meet the people rebuilding Shakespeare's birthplace in China Adlabs Imagica Inside India's largest theme park WHEEL THE WORLD Opening doors for disability tourism RIDING IT All the major HARRY & MEGHAN ride openings of 2019 Committed to saving African wildlife with the African Parks Network, p18 EMPICS ENTERTAINMENT / PA IMAGES PA / EMPICS ENTERTAINMENT CREDIT: DOUG PETERS / PETERS DOUG CREDIT: www.animalive.com [email protected] www.polin.com.tr Editor’s letter Sustainable travel Attractions and tourism are important parts of many global economies. They need the full support of government departments, with joined up thinking to avoid confl icting priorities which undermine sustainability aving effi cient transport links is one of the biggest determinants of the success of an H attraction – second only to having good weather. If people can’t get there, it won’t thrive. As well as ensuring we position attractions in locations with great transport links, we must have a strong eye for 6+877(5672&.021.(<%86,1(66,0$*(6 sustainability and encourage people to travel by train. This thought was going through my mind recently when I spotted a public information poster at my local railway station shouting “Do not travel this bank holiday 24th- 25th August 2019.” It went on to say, “We’re starting work to improve services...and we strongly recommend customers do not travel by train on these days.” The advert was sponsored by ‘The UK Government’ and also by six major train operators. What were they thinking? Bank holidays are some of Holiday visits to attractions are more sustainable by train the most important times of year for families and friends to visit attractions. Discouraging them from doing so, and doing so sustainably, is bad for attractions, bad for tourism, We’d love to see the international bad for consumers and bad for the environment. attractions community tackling At the same time as attractions in the northern hemi- sphere are ramping up summer holiday promotions and governments to get them on-side government tourism departments are promoting travel and attractions visits, this counterforce is marketing against There’s clearly a lack of awareness of the impact this them, and doing so using tax-payer-funded marketing. kind of messaging has on both the attractions sector and The scenario isn’t confi ned to the UK. As a g lobal the opportunities which are available to people to travel publisher, we get reports of a lack of joined-up thinking from by train to enjoy their leisure time in a sustainable way. all over the globe, with a range of government departments We need to unite as a sector to clearly articulate a better simply not communicating when it comes to policy which way forward, whereby government departments collaborate impacts the tourism and attractions industries. for the greater good of the industry to avoid such confl icts. The international attractions community must come together to create a charter of best practice expected from /L]7HUU\HGLWRU policymakers around issues such as this and to tackle gov- OL]WHUU\#OHLVXUHPHGLDFRP ernments to get them on-side in supporting the industry. @elizterry Tel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag [email protected] ©CYBERTREK 2018 AM 2 2019 attractionsmanagement.com 9 IN THIS ISSUE ATTRACTIONS MANAGEMENT SHUTTERSTOCK/SHAUN JEFFERS SHUTTERSTOCK/SHAUN Q p18 Harry and Meghan Q p48 The home of William Shakespeare is being rebuilt in China Qp44 We take a look at major ride openings for visitor attractions worldwide Q 36 Disability tourism with Alvaro Silberstein 09 Editor’s Letter 36 Interview 48 Top Team Alvaro Silberstein Made in China 14 People Wheel the World is opening new The birthplace of William Meet the people in the news, with AZA doors for disability tourism. Its Shakespeare will be recreated at president and CEO Dan Ashe, Prince Harry co-founder speaks to Tom Anstey the home of China’s most famous and Kyiv mayor Vitali Klitschko playwright. We speak to the team 44 Rides behind the ambitious project 22 Science Centres Art Attack 23 Visitor Attractions We look at major ride openings at 58 Museums 24 Waterparks visitor attractions across the globe Day out at the museum 26 Theme Parks The Network of European Museum 29 Museums & Galleries 40 Trends report Organisations has launched a Political 31 Heritage Welcome to the future Internships scheme. We speak to 32 Zoos & Aquariums We break down the American Alliance the programme’s creator about what 34 Technology of Museums’ TrendsWatch report this could mean for museums 10 attractionsmanagement.com AM 2 2019 ©CYBERTREK 2019 ATTRACTIONS MANAGEMENT ISSUE 2 2019 Q p58 The Network of European Museum Organisations launches a political intern scheme Q p78 Adam Koszary – winning on social Q p72 Wolfgang Hansch on Experimenta Q p68 AM speaks to the joint CEO of Adlabs Imagica, India’s largest theme park 64 Show report 78 Social media TEA Summit and SATE Europe Look at this absolute unit Christine Kerr reports from the TEA’s How the Museum of English Rural Life Summit, Thea Awards and SATE Europe cultivated a Twitter following of more than 134,000 people using memes 68 Theme Parks Pure Imagication 82 Show review Adlabs Imagica is India’s largest IAAPA Expo Asia On the cover: Harry and Meghan, p18 theme park destination. Its joint What was on offer at the show, plus news CEO speaks to Kath Hudson from some of the attending exhibitors Subscribe: To subscribe, call: +44 (0)1462 471915 or visit www.leisuresubs.com 72 Science Centres 88 Products Science for the senses Product innovation Web gallery: For suppliers of products and We speak to Wolfgang Hansch about Suppliers talk about their latest product, services in the worldwide attractions Germany’s premier science institution design and technology launches industry, turn to page 92 ©CYBERTREK 2019 AM 2 2019 attractionsmanagement.com 11 the team Editor Choose how you read Liz Terry Attractions Management... +44 (0)1462 431385 PRINT DIGITAL PDF Managing editor Attractions Management Read Attractions The magazine is also Tom Anstey is available in glossy Management free on available as a PDF +44 (0)1462 471916 print on subscription. You Digital Turning Pages edition for readers can sign up any time at and enjoy extra links who want to read leisuresubs.com and searchability offline or on tablet OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT Publisher Attractions Handbook attractionsmanagement.com Julie Badrick +44 (0)1462 471919 The latest industry stats, trends Attractions Management’s website and analysis all in one place: The features daily attractions news and Attractions Management Handbook is jobs, as well as access to digital NEWSDESK a reference guide and global resource editions of Attractions Management for decisionmakers. and links to other Leisure Media Tom Anstey QRead it online: magazines and websites. +44 (0)1462 471916 www.attractionshandbook.com/digital QVisit the website: Tom Walker QDownload the PDF edition: www.attractionsmanagement.com +44 (0)1462 431385 www.attractionshandbook.com/pdf Andrew Manns Attractions Management News +44 (0)1462 47902 Attractions Management E-zine Our recently relaunched sister title ADVERTISING TEAM The Attractions Management e-zine focuses on news and jobs. It has brings the best of the week’s a daily website, an e-zine and an Julie Badrick news and jobs to your inbox every instant alerts service, avaiable directly +44 (0)1462 471919 Wednesday. Covering everything from through Attractions Management. Jan Williams science centres and theme parks to QRead it online and download the PDF museums, zoos and planetariums. edition: www.attractionsmanagement.com +44 (0)1462 471909 QSign up here: QSign up for the e-zine: PRODUCTS EDITOR www.leisuremedia.com/subscribe www.leisuremedia.com/subscribe Lauren Heath-Jones +44 (0)1462 471927 attractions-kit.net The search engine for buyers lists Instant alerts CIRCULATION contacts and details for 5,000 Get the news as it happens Michael Emmerson suppliers. Find all the connections you and find out about the latest +44 (0)1462 471932 need to streamline your buying and job openings and tenders the get news via the weekly e-zine. second they’re posted online, FINANCE QVisit the website: by signing up for our free, www.attractions-kit.net customisable instant news alerts. +44 (0)1462 471930 QSign up for the e-zine: QSign up here: SUBSCRIPTIONS www.leisuremedia.com/subscribe www.leisuremedia.com/subscribe +44 (0)1462 471930 12 attractionsmanagement.com AM 2 2019 ©CYBERTREK 2019 We think every great attraction should start with one of these. www.rma-themedattractions.co.uk PEOPLE Attractions People We’re on track to contribute more than US$1bn to conservation eff orts by 2021 Dan Ashe president and CEO, Association of Zoos and Aquariums n the last two years, the Association using his experience in government to help conservation conference, and the next, of Zoos and Aquariums (AZA) has advocate for change, while also driving the I may be testifying before Congress undergone signifi cant changes. AZA with a number of new initiatives. advocating for the protection of wildlife.” By adopting a member-driven “In my role, I’m charged with advancing model, the organisation has enjoyed AZA’s vision, mission and strategic Government ties Isignifi cant growth, which has included priorities,” says Ashe. “No day is the same Prior to joining the AZA, Ashe spent more the expansion of its primary conservation in this role; one day I may be representing than a decade working within and leading initiative, resulting in investments of more our association at an international the USFWS, an important conservation than US$200m a year by its members.
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