USA Curling Annual Report
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2010-11 USA Curling Annual Report Mission Statement: As the National Governing Body for the sport of curling, the USCA strives to grow the sport and win medals in world championships and Olympic Games. Letter to our members t has been a pleasure serving as Over the past 20 years the scope of a priority for the board and is the key President of USA Curling this past the USCA has expanded considerably. to our long-term financial health. year. The 2010-11 curling season Our current governance structure does I I had an opportunity to see many of was an exciting time and I am proud not meet the financial and competitive st our championships this year. I was of our accomplishments. As a result of demands of the 21 century. This past impressed with the quality of curling, the Vancouver Olympics, the USCA year the board has embarked on a saw an unprecedented growth in process to reorganize the governance how well the events were run and the dedication of hundreds of volunteers membership this year. USCA now has of our organization. The ultimate goal over 16,000 curling members, a 16% is to create a board of directors whose that made it all possible. increase in one year. The USCA is ex- primary function is policy making and Good Curling, periencing phenomenal growth in non- fund raising; a staff to run the day-to- traditional locations; we are currently day operations, and an Assembly of curling in 41 states and about half of volunteers to support the staff where our clubs now curl in arenas. needed. The process is ongoing, with an expected completion next year. In March the USCA hired Derek Brown as our High Performance Director. Our financial position is good and for Derek comes from Scotland with a the second year in a row we have wealth of experience in the High Per- shown a small surplus. We broadened Christopher Sjue formance environment. He is tasked our efforts last year to obtain revenue with developing a program to put U.S. streams outside of curling, which has President teams on the podium in future World met with modest success. Obtaining United States Curling Association Championships and Olympics. additional revenues will continue to be 2011 world senior silver medalists Message from the Chief Operating Officer is to be on the leading edge of growth, ing growth in membership, media at- development and competitive success. tention and partner support would not have been nearly as great without this How will we do this? For starters, in assistance. 2010-11 the USCA launched a new Sport Education initiative aimed at Other noteworthy happenings in 2010- supporting the mission at all levels. 11 included: Sport Education will need to develop Launching of a new branding and deliver resources supporting the strategy for USA Curling, A year of transition USCA membership at the roots that will complete with a new look also seamlessly feed into further devel- and logo. at the USCA opment and ultimately high perform- Renewal of two longtime ance programs. sponsors–AtomAmpd and hank you for your continued Nike—and the signing of support of the U.S. Curling At the top end, the high performance three new sponsors – The Association, whether as mem- plan developed in concert with the RAM Restaurant and Brewery, T BalancePlus, and Brooms Up bers, sponsors, or partners in develop- USOC led to the hiring of Derek Brown Curling Supplies. See more as the new Director of High Perform- ment, media, promotion or business about these sponsors below. ance in March 2011. Under Derek’s and competitive performance. The Successful fundraising cam- 2010-11 season was a year of transi- leadership, with support from a High paigns, including the Vancou- tion, to an enhanced membership Performance Advisory Group, the pro- ver Team Captain Program, growth and development program as gram has taken shape with the hiring with NFL Pro Bowler Vernon Davis of the San Francisco well as to a new direction for high of additional key support staff, the forming of a National Team Program, 49ers joining as an Honorary performance programs. Team Captain. and the finalization of the 2014 U.S. The post-Vancouver Olympics period Continuation of the world- Olympic Team Selection Procedures for class staging of the Men’s produced 15 new curling clubs and a Curling. More on high performance can and Women’s National Cham- 16% increase in overall membership, be found in Derek’s report elsewhere pionships, hosted in 2011 at which you can read more about in the in this document. Scheels Arena in Fargo, N.D. Member Services report. Meanwhile, with significant support from the U.S. The National Office filled a vacancy in The one current running through all Olympic Committee (USOC), a thor- the administrative assistant position levels of curling is camaraderie. While ough internal and external review of with the hiring of Christy Hering in July the sport and the USCA continue to the USCA’s high performance programs 2010, who quickly meshed with the evolve, it is this constant current that resulted in a new direction and a refo- small but hard-working staff in Stevens will keep the association grounded and cused commitment to attain long-term Point, Wis. moving in the right direction. On behalf competitive success. The USCA will always be grateful and of all of the staff, directors and volun- The USCA’s mission is to grow the dependent upon the dedicated core of teers, we appreciate your ongoing sport and support our members striv- volunteers across the nation who sup- support and are honored to serve you. ing to achieve their goals in curling, port the sport they love. Your efforts from becoming the best curler, coach, as a volunteer—whether at the club, official or instructor they can be to regional or national level—are very winning international medals. The much appreciated, and we want you to USCA’s vision is to become a world- take pride in your organization. class leader in the sport both on and After all, you are the USCA. off the ice. As the worldwide curling Many volunteers assisted at community grows, the challenges in the National Office during the these areas only increase if the USCA hectic days in and around the Vancouver Olympics, and the result- Sponsors & Partners AtomAmpd (www.atomampd.com, fares to the USA Curling athletes, under the Kodiak Technology Group) staff, organization/club members and guided and supported all of the USCA’s their families attending USOC recog- information technology needs for the nized events and other official team 10th year of an annually renewing part- business. nership. This support includes hosting Hilton Worldwide of the USCA web site and online Mem- (www.hilton.com) is the preferred bership database, planning and main- hotel partner/supplier of USA Curling. tenance of the USCA’s office and out-of Whether booking for curling events, -office computer network, and signifi- business or vacation travel, all USA cant on-site technical support services Curling members can receive 15% off at championship events, including the best available rates at any of the audiocasts. 3,600 hotels within the Hilton World- Nike (www.nike.com) renewed a four- wide portfolio of brands when making year partnership with the USCA that their reservations through the HHonors will carry through 2014. Nike provides USA Curling portal at www.usacurl.org the USCA with competitive team outfit- (or by going directly to ting as well as other apparel as www.HHonors.com/teamusastays). By needed, plus ancillary benefits through utilizing this benefit, USA Curling’s other sponsor relations support. members can save on their own travel expenses as well as support their The RAM Restaurant & Brewery (www.theram.com) became a new sport, because Hilton World- USCA sponsor in 2010, donating a wide donates a portion of percentage of every Taster Curl sold each booking to USA Curling. at its 27 restaurants to the organiza- tion. Several of the RAM locations Sitrin Health Care have also partnered individually with (www.sitrin.com), located in local curling clubs, enhancing the New Hartford, N.Y., has been national partnership, including in supporting the USA Curling Seattle, Boise, Denver, Indianapolis wheelchair program directly and indi- and Chicago. rectly for many years, including the National Team and those athletes rep- Brooms UP Curling Supplies resenting USA at World Championships (www.broomsupcurling.com) became a and Paralympic Games. Sitrin’s STARS new USCA sponsor in 2010, donating a program – Success Through Adaptive percentage of its gross annual sales to Recreation and Sports – is an innova- the organization. This Woodbury, tive adaptive sports program that pro- Conn.-based supplier also supports the vides individuals with physical disabili- USCA by providing equipment for pro- ties opportunities to engage in a variety performance. Bal- motional events and charitable causes. of sports on a recreational or competi- ancePlus provided tive basis. United Airlines (www.united.com) is equipment and the preferred travel partner of USA expertise to USA BalancePlus (www.balanceplus.com) Curling, as a long-time sponsor of the Curling National is about more than curling shoes, Team Program in U.S. Olympic Committee (USOC). brooms and related equipment. The 2011-12, and we United has been ―Flying America’s ingenuity of founder Lino Di Iorio has look forward to a Team for 30 Years,‖ and offers dis- led to great advancements in not only long and fruitful partnership. counted domestic and international curling equipment but also curling Treasurer’s Report This report of USA Curling’s finances is USCA financial resources to support through the direct USOC support designed to provide you with an over- programs.