FuelingFueling growthgrowth andand innovationinnovation MicrosoftMicrosoft inin thethe InformationInformation SocietySociety
Thomas Lutz Geschäftsleitung Microsoft Österreich MicrosoftMicrosoft BusinessBusiness GroupsGroups
Windows O/S Office Tablet PC SharePoint, Project Windows Media Professional Product Support Great Plains LiveMeeting bCentral Navision MS CRM
Windows Server MSN Network SQL, Exchange… MSN Access Developer tools Premier support and consulting Training, Certification, and Press
Pocket PC Xbox Pocket PC Phone Edition Consumer hardware and software Windows Powered Smartphones PC and Online games Windows Embedded TV Platform
in EMEA PartPart 1.1. ContributingContributing toto GrowthGrowth
AsAs partpart ofof thethe ITIT industryindustry PromotingPromoting openopen partnershipspartnerships soft Micro
SupportingSupporting keykey initiativesinitiatives MakingMaking locallocal investmentsinvestments
in EMEA ContributingContributing toto GrowthGrowth
1.1. AsAs partpart ofof thethe ITIT industryindustry PromotingPromoting openopen partnershipspartnerships soft Micro
SupportingSupporting keykey initiativesinitiatives MakingMaking locallocal investmentsinvestments
in EMEA EMEAEMEA :: 1/31/3rdrd ofof thethe ITIT marketmarket
Source : IDC 2003
IDC forecast IDC forecast IDC forecast CY2003 CY2003 CY2003
Turnover Turnover Turnover 421 B$ 287 B$ 163 B$
48% of 33% of 19% of worldwide market worldwide market worldwide market
1,8% growth 2,9% growth 2,3% growth vs 2002 vs 2002 vs 2002
Industry growth ‘silver lining’ after 2001-2002 downturn
Contributing to growth in EMEA ITIT inin WesternWestern EuropeEurope :: aa hugehuge impactimpact inin thethe past,past, poisedpoised forfor growthgrowth againagain
Annual revenue growth rate (%) TLC IT 16 14 12.0 10,8 12 10,1 10 7.9 8.6 8 6.7 5.6 6 3.7 4 1.3 2 1.3 0
-2 -1.5 -4 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Source: EITO in cooperation with IDC Market value 2003: 607 billion Euro in EMEA RealityReality afterafter thethe ..comcom hypehype z InternetInternet scopescope isis expandingexpanding 50% of E.U. citizens are online Almost 70% have become regular mobile users Computer power is still growing according to Moore’s law z AA profoundprofound usageusage evolutionevolution Internet used as a primary source for all contents E-mail has become a basic business tool Remote working is no longer exotic z GovernmentsGovernments areare leadingleading thethe movemove e-Europe 2005 programme Lisbon 2010 agenda
in EMEA EmergingEmerging countriescountries fuelfuel momentummomentum
IT Spending 2003 Western Eastern Middle- 7% Europe Europe East & 6% Africa E.Europe 87% GDP 1,4% 3,9% 2,9% MEA growth W.Europe Total IT 2% 12% 9% spending Packaged 3% 14% 14% Software PC 2,3% 13,8% 8,9% business
Growth rate forecast vs 2002
Source : IDC 2003
Contributing to growth in EMEA SoftwareSoftware isis everywhereeverywhere
Entertainment Creativity
Communication
Productivity Embedded Control
in EMEA MicrosoftMicrosoft :: major,major, notnot dominantdominant
EMEA Market 2002 2003 2004 Total IT market 278 B$ 287 B$ (+3%) 305 B$ (+6%) Software part 58 B$ 60,3 B$ 64 B$ (21%) z Microsoft 3 % of total IT
15 % of software Hardware Software MS estim° Services
IT Spending in 2002 Source : IDC
in EMEA ConstantlyConstantly openingopening newnew choiceschoices
Choice of Purpose SERVICES E-Services Choice of SOFTWARESOFTWARE YESTERDAY : Network Internet A few major vertically Alliances integrated players SERVICES HARDWARE
Choice of SOFTWARESOFTWARE Platform TODAY : • The top 10 companies in the HARDWARE software segment account for only Choice of SERVICES 31% of the market Vendor • New alliances get forged to embed SOFTWARSOFTWARE software in many forms of solutions C B E • The notion of service gets more and A HARDWARE more diversified Vendor Vendor Vendor
19751975 19851985 19951995 20052005
in EMEA ContributingContributing toto GrowthGrowth
AsAs partpart ofof thethe ITIT industryindustry 2.2. PromotingPromoting openopen partnershipspartnerships soft Micro
SupportingSupporting keykey initiativesinitiatives MakingMaking locallocal investmentsinvestments
in EMEA MicrosoftMicrosoft OpenOpen PartnershipPartnership modelmodel
Developers Application Vendors
Consulting & soft Micro Integration
Hardware Vendors Professional Services Training Centers Resellers
in EMEA MicrosoftMicrosoft--basedbased partpart ofof theirtheir revenuerevenue
Developers Application Vendors 45%
Consulting & soft 33% Micro Integration
50%
Hardware Vendors Professional Training 80% Services Centers
Resellers
in EMEA FuelingFueling 1.51.5 millionmillion jobsjobs inin EMEAEMEA
51.000 with Application Vendors 35.000 in 12.000 Consulting & soft Direct Micro Integration employees
400.000 44.000 with Developers Hardware Vendors 205.000 in 2000 in Professional 1.300.000 Training Services Resellers Centers
in EMEA FuelingFueling economiceconomic opportunitiesopportunities inin AustriaAustria
96% of MMicrosofticrosoft Austria results come out of revenues from Austrian partners The partner network of Microsoft Austria spans across app. 3.000 partners, who do system integration, Consulting, Software Development, Sales, Service and Support. Every Euro Microsoft Revenues leads to 7 Euro Revenue at Austrian partner companies, i.e. over 85% of value remains in the country. This „Microsoft Eco-System“ secures a Third of whole IT employment and a third of Tax Revenues out of the Austrian IT Branche Microsoft fuels 72.000 IT- based jobs in Austria!
(source: IDC, 2004)
in EMEA ContributingContributing toto GrowthGrowth
AsAs partpart ofof thethe ITIT industryindustry PromotingPromoting openopen partnershipspartnerships soft Micro
SupportingSupporting keykey initiativesinitiatives 3.3. MakingMaking locallocal investmentsinvestments
in EMEA 5353 locallylocally staffedstaffed subsidiariessubsidiaries
1985 Norway
1985 Denmark 1993 Russia 2002 Ukraine 1983 UK 1983 Germany 1993 Poland 1993 Czech Rep.1995 Slovakia 1983 France1991 Austria 1993 Hungary 1994 Slovenia 1999 Bulgaria 1987 Portugal 1996 Croatia 1996 Romania 2002 Yugoslavia 1985 Spain 1993 Turkey 2003 Malta 1999 Tunisia 2003 Malta 2002 Cyprus 2000 Algeria 1995 Egypt 1998 Lebanon 2002 Kazakhstan 2001 Jordan 1999 Pakistan 1998 Kuwait 1996 Nigeria 1998 Kuwait 2003 Qatar 1996 Ivory Coast 1996 Saudi 1998 Abu Dhabi 2003 Bahrain 2001 Oman 1995 Kenya
1997 Mauritius 1998 Namibia
1992 South Africa in EMEA FromFrom researchresearch toto solutionssolutions
Microsoft research Centre, Cambridge, UK Operations Centre, Dublin, Ireland
Business Solutions Development Centre, Copenhagen, Denmark Development & Localisation Centre, Dublin, Ireland Dublin, Ireland European Microsoft Innovation Centre, Aachen, Germany
European e-Business Acceleration Centre Sophia Antipolis, France, with HP and Cisco
Share sustainable growth in EMEA ContributingContributing toto GrowthGrowth
AsAs partpart ofof thethe ITIT industryindustry PromotingPromoting openopen partnershipspartnerships soft Micro
4.4. SupportingSupporting keykey initiativesinitiatives MakingMaking locallocal investmentsinvestments
in EMEA MicrosoftMicrosoft AustriaAustria -- CitizenshipCitizenship frameworkframework
Responsible Security and Internet Business Practices Knowledge Economy Safety Economic Opportunity Interoperability and Tech Innovation • EU Grants Advisory Open Standards • IE 7 Launch • WKO Cooperation • 3rd party proof of concepts Gov Framework • Desktop AV, A-Spyware • New World of Work iLab Fraunhofer Institue • Windows Vista (!) Innovation (Academic) • MidMarket • Academic Alliance Partner references Public Policy Imagine Cup • Europ. Forum Alpbach • IP-Value Campaign • Parlam. Roundtables • MBS goes University (WU) • IP Value Studies Digital Inclusion • ÖPA Roadshow B2B Promotions: • PiL Events Series (EDU) • WKO Security Check • BMBWK partnerships Workplace • IT Pro, DPE Roadshow • Innovation & Education Conf • Great Place To Work • RSA Conference Vienna • UP Projects (CA) Corporate Governance • ECDL Barrierefrei Consumer Education • Seniorkom • Business Simplicity • Sicher-Im-Internet II • Neunerhaus • Diversity: Women in IT New: Children Safety
in EMEA PartnershipPartnership withwith AustriaAustria PublicPublic AffairsAffairs
Information Society Bessere IT Sicherheit: Sensibilisierung, Information, Produkte, Initiative „Sicher im Internet“ Höhere Medienkompetenz: Software, Trainings für benachteiligte Bevölkerungsgruppen Mehr Transparenz: Shared Source, Office XML, Datenschutz Audits ARGE Breitband, IKT Masterplan für Österreich Economy WKÖ Partnerschaft: Junge Wirtschaft, Experts Group Security, incite KMU Portal mit Erste Bank, Heller Consulting, GfP u.a. Sicherheitsportal mit Bank Austria Neues Partnerprogramm für 3.000 österr. Partner Public Sector Government Security Program mit BM.I für ges. öffentl. Bereich BMBWK „Partners in Learning“: IT Zertifikat, School Agreement Technologiepartnerschaft mit AUVA: MoU, .NET Projekte in EMEA EE--GovernmentGovernment -- ReferencesReferences z BM.I.BM.I. –– öösterreichweitesterreichweite InfrastrukturInfrastruktur Windows Server 2003/Office 2003, von 1.500 auf 500 Server, 32.000 Benutzer Einsparung über 7M € pro Jahr! z Fundamt.atFundamt.at –– SuchenSuchen && Finden,Finden, 2424 xx 77 Österreichweiter Internetservice auf Basis Microsoft .NET Framework z BMFBMF –– OnlineOnline BerechnungBerechnung LStLSt//EstEst auf Basis Microsoft IIS, ASP.NET z NNÖÖ LRLR –– FamilienpassFamilienpass ohneohne MedienbruchMedienbruch Moderne .NET Webapplikation für über 100.000 NiederösterreicherInnen
in EMEA CorporateCorporate SocialSocial ResponsibilityResponsibility
ÖÖsterreichsterreich istist aufauf demdem WegWeg vonvon derder DienstleistungsDienstleistungs-- inin diedie InformationsInformations--/Wissensgesellschaft/Wissensgesellschaft
Digital Divide Digital Inclusion
Medienkompetenz
Microsoft Mission: Benachteiligten Bevölkerungsgruppen den Zugang zur Informationsgesellschaft zu ermöglichen.
in EMEA DigitalDigital InclusionInclusion ProjectsProjects z ECDLECDL--barrierefreibarrierefrei Der Europäische Computerführerschein für Menschen mit Behinderung Eine Kooperation zwischen OCG, Uni Linz, BM:BWK, bit media und Microsoft Österreich
ZIEL: Die Entwicklung eines interaktiven Lernsystems mit speziellen Schulungsmaterialien, auf Basis der ECDL-Module, die auch an unterstützende Technologien für z.B. blinde oder bewegungsbehinderte Menschen angepasst sind. Rund 400 Lerneinheiten werden speziell adaptiert. z SeniorkomSeniorkom Initiative gegen den Digital Divide der 60+ Bevölkerung. Eine Kooperation zwischen Seniorenrat, Echo Medienhaus, Telekom Austria und Microsoft Österreich
ZIEL: Eine Informations- und Trainingsoffensive für 2 Millionen ÖsterreicherInnen über 60 Jahre. Nur 9% dieser Bevölkerungsgruppe nutzen heute Informations- technologie. 1500 Senioren erhalten im Rahmen der österreichweiten „Trainings- wochen“ die Chance die Computer Basics zu erlernen. (www.seniorkom.at) in EMEA PartPart 2.2. FuelingFueling innovationinnovation
WavingWaving--inin newnew technologytechnology SharingSharing expertiseexpertise
soft Micro SecuringSecuring exchangesexchanges FosteringFostering locallocal innovationinnovation
in EMEA Speech/Writing Devices Boundaryless WavingWaving--inin newnew technologytechnology WiFi/Broadband Computing Web Services
XML/SOAP HTTP/HTML Email Clients SMTP Web Browsers
Mouse 150 million Windows Personal GUI Computing LANs 103 million
PC users in 70 million Western Europe PC Architecture Spreadsheets DOS Word Processors Today PC Applications Internet Web Apps Mid 80s Late 80s-Mid 90s Mid 90s Mid 00sin EMEA- . . . SharingSharing expertiseexpertise
WIth GSP Source Code Governments Sharing Program
TechNet MDSN MTC Center With With Developers Universities
¾ Reading Center (UK)
With Customers ¾ Sophia Center(FR)
¾ EMIC Center (GY)
Fuel and ease up innovation in EMEA FosteringFostering innovationinnovation inin EMEAEMEA z Multi-cultural background 53 local subsidiaries Innovation Cycle Dublin = 26 languages z European based innovation European based innovation Recognition 4 Microsoft R&D Centers Support of local partners technologies Usage Invention z Proof of Concept projects Distribution Development Joint investments with local universities Distribution Development Building next generation developers Ex. Imagine Cup, studentoptions.com z Emerging countries ‘quantic jumps’ Electronic banking infrastructures 171 million cellular phones in EMEA in one year
in EMEA SecuringSecuring exchangesexchanges
z Security needs revolution ¾ 20 years ago : PC = individual complement to highly secure mainframe ¾ Today : PC = highly secured ‘terminal’ of fully open information highwhighwaysays ¾ Growing demand across EMEA to support trade and privacy
z Partnerships with EMEA Governments ¾ Development ooff national secure and certified solutions Poland, Czech Rep., Kuwait… ¾ Work with ECE on e-trade standards ¾ Government Security Program (GSP) with 20 countries Austria, UK, France, Russia, …
Fuel and ease up innovation in EMEA ConclusionConclusion :: TheThe roadroad aheadahead
“ A new ICT business cycle is now Evolution of possible. It will be based on : Broadband Connections 2001- z a wave of new excitexcitinging 2006 technology opportunities already in the pipeline, from broadband to ubiquitous computing z mass-extensive ICT applications and 70,000 net services reaching billions of 60,000 people with users increasingly in 50,000 the driver’s seat 40,000 Consumer Business z pro-active and co-operative policy 30,000 frameworks favoring ICT mass market 20,000 diffusion and promoting the 10,000
Knowledge Society ” 0
2001 2002 2003 2004 2005 2006 (Source - EITO 2003)
in EMEA PreparingPreparing forfor ““TheThe DigitalDigital DecadeDecade””
z New “Access” wave ¾ PDAs, mobile phones ¾ In the car z New “Interface” wave ¾ Wireless in public areas ¾ Handwriting ¾ Voice commands or gestures
z New “Usage” wave ¾ Internet communities ¾ E-Government Transcations ¾ Daily life organisation tool
Invest back into community and education in EMEA