Santa Monica Professional Building 710 Wilshire Boulevard Santa Monica, California City Landmark Assessment Report

Evaluation Report Building Permit History City Directory Research Photographs Tax Assessor Map Sanborn Maps

Prepared for: City of Santa Monica Planning Division

Prepared by: PCR Services Corporation Santa Monica, California

February, 2005 Santa Monica Professional Building 710 Wilshire Boulevard City of Santa Monica APN: 4291-007-019 City Landmark Assessment and Evaluation

BACKGROUND INFORMATION

Description of site or structure, note any major alterations and dates of alterations

The subject property is situated on the southeast corner of Wilshire Boulevard and 7th Street on Lots W and X of Block 117 of the Town of Santa Monica tract in the City of Santa Monica. The square-shaped lot size is approximately 100 feet by 100 feet. The property consists of a large, six-story commercial building configured in a “Y”-shaped plan atop a first story base. The building’s main entrance faces north with ground floor retail entrances along the primary north and west elevations. The subject property is bordered on the east by a one-story brick commercial building and on the south by a paved alley and large parking lot. The subject property is located on the northeast corner of the Central Business District where Wilshire Boulevard and 7th Street meet.

The Santa Monica Professional Building was previously identified and evaluated in the City’s Historic Resources Inventory (1983) and given a National Register 4 rating code indicating that it might become eligible for National Register listing pending further research. The City’s Historic Resources Inventory Update of historic structures affected by the Northridge Earthquake (1995) further refined the subject property’s status as 4S2, which reaffirmed the building’s potential National Register eligibility pending additional historical or architectural research. Most recently, the City’s Historic Resources Inventory Update of the Central Business District and The Third Street Promenade (1998) concluded that the subject property appears eligible for separate listing in the National Register at the local level of significance and was given a status code of 3S.

Description. Erected in 1928 of steel and concrete construction, the six-story Santa Monica Professional Building features an unusual plan embellished by Spanish Colonial Revival style decorative detailing. The overall plan of the 40,638 square foot building is “Y”-shaped with three tall wings radiating from the center of the first story base that is square in plan. Retail uses historically and currently occupy the ground floor while upper stories accommodate numerous professional offices. The upper stories are punctuated by elongated multi-pane steel casement windows. Atop the roof is a recessed penthouse with each of its three radiating wings distinguished by crenellated parapets. A low-pitched, hipped roof (originally covered with red clay tiles) surrounds the penthouse between each wing.

Primary north and west ground floor elevations each feature six bays divided by pilasters that are edged by spiraled moldings and topped by crown-like capitals. An additional, rounded bay faces the corner of Wilshire Boulevard and 7th Street. Glazed storefronts and store entrances are topped by rectangular transom windows on the primary elevations. While several of the stores still retain their original recessed entrances flanked by canted display windows, many of the original transoms are obscured by non-original awnings. Metal

710 Wilshire Boulevard City Landmark Assessment Report page 1 storefront mullions and entrance door frames have been replaced with aluminum frames. The building’s deeply recessed primary entrance is situated near the center of the Wilshire Boulevard-facing north elevation and is framed by elaborate Plateresque detailing. Above the entrance, the name “SANTA MONICA PROFESSIONAL BLDG.” in bronze lettering is rendered in a period typeface. The narrow bay situated on the south end of the west elevation features a large Moorish screen above the storefront.

Numerous small arches surrounding the north and west elevations above the glazed ground floor bays form a decorative cornice topped by a parapet with clay tile coping. Exterior surfaces on the second through fifth floors of all elevations are sheathed in stucco with grooves suggestive of cut stone. In contrast to the relative plainness of the second through fifth floor elevations, a wide stringcourse, frieze, and spandrels featuring Plateresque decoration in relief highlights fifth floor fenestration. Additionally, the sixth story’s north, west, and east elevations are richly embellished with Plateresque-inspired decorative relief. The end of the building’s south wing is unlike the ends of the other wings in its unembellished façade punctuated by recessed fire escapes and a small ground floor driveway entrance. What was previously the building’s rear, southeast-facing porte cochere entrance has become a raised patio with three entrances flanked by sidelights and transoms with aluminum mullions.

Building Permits. No original building permits for the property are on file with the City; however, according to tax assessor records and newspaper articles published in the Los Angeles Times, the building was erected in 1928 with a ceremonial opening in 1929. The same articles note that the building, to be constructed by the Luther T. Mayo Company of Los Angeles, cost approximately $750,000. Arthur E. Harvey was listed as the subject property’s Los Angeles-based architect. Sanborn maps dated 1918 indicate that the Santa Monica Professional Building located at 710 Wilshire Boulevard (the subject property) was built on vacant land with a number of one-story dwellings situated on the adjacent east and south parcels.

Upon visual inspection and a review of building permits it appears that few exterior alterations have been made to the subject property since its construction in 1928 although there have been numerous interior modifications made to it over the years. The red clay tiles that originally capped the sixth floor roof have been replaced with composition tiles. Exterior alterations to the penthouse wings include the removal of large finials that topped the crenellated parapets and the elimination of Moorish grilles that once fronted the penthouse windows. Ground floor alterations include the replacement of the original storefront metal mullions and entrance frames with aluminum frames, the installation of canvas awnings that obscure the original transoms, and the alteration of the ground floor elevations that open onto the rear patio area. Additionally, a narrow driveway with an entrance located on the south end of the west elevation that previously led to the rear porte cochere has been enclosed to create additional commercial space. As noted, the porte cochere element has been removed and replaced by an open patio. It appears that the many of the building’s exterior modifications were associated with seismic repairs, particularly the removal of sixth floor clay roof tiles and finials. Nonetheless, the building’s overall integrity of location, design, setting, materials, workmanship, feeling and association appears to be high.

710 Wilshire Boulevard City Landmark Assessment Report page 2

Available building permits note the following modifications to the building:

1929 Alteration (not described). $200.

1930 Alteration (not described). $200.

1935 Interior alterations. $250. $300. $200.

1936 Interior alterations. $300. $950.

1938 Interior alterations. $1,500. $680.

1944 Roofing repair. $85.

1950 Alterations to interior marble stairs and marble wainscoting. $16,000.

1958 Projecting sign over existing entrance to building. $140.

1967 Interior alterations. $739.

1971 Repair of earthquake damage to masonry grille, $200. Earthquake repairs to stairway, $400. Projecting plexiglass sign over existing entrance to building, $460.

1972 Interior alterations. $3,400.

1994 Temporary shoring for earthquake damage, $15,000. Removal of loose marble, demolition and repair of non-bearing interior walls (as needed), replacement of glass and entryways (front and rear) as existed prior to earthquake, $10,000. Caissons and new shear walls (no changes to 7th Street and Wilshire elevations), $80,000.

1995 Interior alterations. $2,700.

Statement of Architectural Significance

The Santa Monica Professional Building located at 710 Wilshire Boulevard is an excellent example of the Plateresque variant of the Spanish Colonial Revival style as interpreted for a combination retail and office building of the period. The beginnings of this style date to 1915, when it was introduced at the Panama-California Exposition in San Diego. The Spanish Colonial Revival style was widely used throughout Southern California for both commercial and residential properties. A characteristic feature of the style is the ornate low- relief carvings highlighting arches, columns, window surrounds, cornices, and parapets. Features that also typify the style include stuccoed exterior walls; low-pitched, multi-level tile roofs; narrow casement windows; arched door openings; iron railings and window grilles; and corbeled balconies. The facades of large buildings often are enriched with curvilinear and decorated parapets, cornice window heads, and a symbolic bell tower. A less common

710 Wilshire Boulevard City Landmark Assessment Report page 3 variant of the style, called Plateresque, is based on the richly decorative style of Spanish Renaissance architecture of the 16th century. Plateresque decorative elements are considered to resemble the delicate, intricate work of silversmiths that sometimes appear in Spanish Colonial Revival style buildings, particularly surrounding entrances and fenestration. The subject property displays key signature features of the Spanish Colonial Revival style in its architectural design and composition, stucco exterior finish, red clay tile roof (since removed), narrow casement windows, and multiple projecting decorative arches that top ground floor transoms. However, the subject property is especially noteworthy for its elaborate Plateresque ornamentation in relief, particularly surrounding the main entrance, sixth floor elevations, and the form and architectural details of the penthouse wings.

Prior to the widespread post-World War II use of fluorescent lighting and artificial systems for heating and cooling, large commercial buildings that occupied lots greater than 25 by 100 feet in size required that upper stories be configured for access to light and air. While the first two or three floors typically occupied the entire lot, upper stories were often designed in “L,” “I,” “E,” “T,” “H,” or a squared “U,” “O,” or “B” forms. The “L” form, for instance, was often used for narrow corner properties while the “U,” “H,” or “E” for wider corner sites. The subject property’s “Y”-shaped form is especially unusual as a design for the upper floors of a commercial building from the 1920s.

The Santa Monica Professional Building is an excellent example of the Spanish Colonial Revival style with Plateresque influences. It is a prominent structure, rising above its neighbors. Its verticality is extended through the narrowness of the three wings and use of elongated casement windows. In particular, its Plateresque decorative sixth floor, penthouse, and main entrance elements differentiate the building from typical Spanish Colonial Revival style buildings of the period. As such, the Santa Monica Professional Building stands out within the Central Business District.

Statement of Historical Importance

Santa Monica. In 1875, the original townsite of Santa Monica was surveyed, including all the land extending from Colorado Street on the south to Montana on the north, and from 26th Street on the east to the Pacific Ocean on the west. Between 1893 and the 1920s, the community operated as a tourist attraction, visited by mostly wealthy patrons. Those areas just outside of the incorporated city limits were semi-rural in setting and were populated with scattered residences. After the advent of the automobile in the 1920s, Santa Monica experienced a significant building boom, with homes being constructed in the tracts north of Montana and east of Seventh Street for year-round residents. Commercial buildings, primarily one- or two-story in height, initially concentrated along 2nd and 3rd Streets between Colorado Avenue and Wilshire Boulevard also began to expand eastward at this time.

Central Business District. The subject property is located on the corner of 7th Street and Wilshire Boulevard, which forms the northeast boundary of the City of Santa Monica’s Central Business District. This commercial area is roughly bounded by Wilshire Boulevard to the north, 2nd Street to the west, Colorado Avenue/Santa Monica Freeway to the south, and 4th Street (south of Santa Monica Boulevard) and 7th Street (north of Santa Monica Boulevard) to the east. Most buildings are commercial in function, with a small scattering of

710 Wilshire Boulevard City Landmark Assessment Report page 4 residential properties and churches. The Central Business District developed early in the history of Santa Monica as the location of commercial businesses catering to both local residents and the City’s many visitors. Second Street, the oldest commercial street in Santa Monica, was supplanted by 3rd Street as the City’s principal commercial street in the early twentieth century. A three-block stretch of 3rd Street was eventually closed to vehicular traffic and became a pedestrian shopping mall in 1965. Fourth Street between Wilshire Boulevard and Colorado Avenue evolved from a primarily residential neighborhood at the turn-of-the-century to a predominantly commercial area by the early 1920s. The impetus for this change occurred as a result of the continuing resident and tourist population growth of the City overall and their demand for consumer goods.

Buildings of each period of development, from 1875 through to the present day, stand in the area, their styling and historic associations providing a physical document of the commercial history of the city.1 The most prevalent styles are those associated with the 1920s and 1930s, which included Spanish Colonial, Art Deco, Streamline Moderne, and Classically influenced vernacular structures. Buildings located within the Central Business District range from one to twelve stories in height and are clad in a variety of materials, including stucco, brick, and concrete.

Sanborn maps from 1918 show that the two parcels that would eventually form the subject property’s corner location were vacant, although a scattering of one-story dwellings were situated on the adjacent east and south parcels. Similarly, in 1918, the blocks east of 4th Street north and south of Wilshire Boulevard were primarily residential in character. A large city park located on the north side of Wilshire Boulevard between 7th and 8th Streets (Lincoln Boulevard) across from the subject property in 1918 remains a park today (Christine Emerson Reed Park).

In a September 25, 1927 article in the Los Angeles Times, developer/builder Luther T. Mayo announced that a six-story medical and dental professional building would be constructed at the corner of Wilshire Boulevard and 7th Street (the subject property). The article emphasized that the building would be “owned under a cooperative system by which the tenant-owner may obtain ownership of his suite and have a voice in the management of the structure.” However, following the building’s 1929 opening and the outset of the Great Depression, the cooperative tenant-owner arrangement apparently was discarded in favor of traditional corporate ownership. Luther T. Mayo remained president and principal owner of the Santa Monica Professional Building, Inc. throughout the 1930s.

At the time of its construction the Santa Monica Professional Building heralded the development of the west end of Wilshire Boulevard as a major commercial corridor of multi- story buildings. The April 7, 1929 edition of the Los Angeles Times noted, “Wilshire Boulevard, from downtown Los Angeles to the sea at Santa Monica, is ‘going up’ and one of the newest examples of modern business buildings at the Santa Monica end of the great artery is found in the $750,000 Santa Monica professional building.” In fulfilling Santa Monica’s destiny as the westernmost terminus of regional commerce, another conspicuous high rise commercial/office building was erected in the city in 1930. The Bay Cities (Guaranty) Building, an Art Deco style building completed at the outset of the Great

1 Santa Monica Historic Resources Inventory, 1985-1986: Final Report, p.28. 710 Wilshire Boulevard City Landmark Assessment Report page 5 Depression, was, at 12-stories, the city’s first “skyscraper” and remained the tallest building in the community for 40 years. While the Depression and World War II interrupted the fulfillment of Santa Monica’s destiny as a high rise commercial center, the subject property was an early example of that vision.

The 1918 and the 1950 paste-up Sanborn maps document the evolution of development patterns from residential to commercial that occurred west of 8th Street (Lincoln Boulevard) along Wilshire Boulevard during that time period. Over the years, residential properties that once lined Wilshire Boulevard were replaced by automobile service stations, restaurants, stores, offices, baths, and a bowling alley. Conversely, single-family and multi-family residential properties continued to occupy many of the parcels along the numbered streets south of Wilshire Boulevard in the northeast quarter of the Central Business District up through the late 1940s. Today, most of the dwellings that were located within the Central Business District are gone, replaced by a variety of commercial buildings.

City Directories indicate that from 1930 through the 1950s the upper story offices of the Santa Monica Professional Building were occupied primarily by physicians and dentists. The ground floor commercial storefronts, however, housed a wide variety of tenants through the years (see City Directory Research). During the 1930s, some of the building’s ground floor establishments included a General Electric Refrigerator distributor, Chapman’s Ice Cream Company, a pharmacy, a dry cleaner, a real estate office, a barber, and a millinery shop. Storefront businesses that continued into the 1940s included the H.H. Brainerd Refrigerator and Appliance store and Chapman’s Ice Cream Company. Following World War II through to the early 1960s, the subject property’s storefront tenants included Abbey Rents Hospital Supplies, Superior Optical Company, a drug store, an escrow office, and a physicians’ telephone exchange.

The medical professionals who previously occupied the upper floors of the Santa Monica Professional Building have come and gone over the years. However, the building continues to operate as a commercial/retail building that includes a variety of tenants, including medical professionals.

Person(s) of Historical Importance

Current research did not uncover evidence suggesting that Luther T. Mayo, the subject property’s owner/builder, was a prominent member of his profession. The evidence surrounding architect Arthur E. Harvey (1884-1971), a Los Angeles-based architect, suggests that he was proficient in adapting period revival and Art Deco architectural styles to various building types in the years between the two World Wars. In addition to the subject property, some of the better-known extant buildings that Harvey designed include the French Norman style Chateau Elysee apartment/hotel (5930 Franklin Avenue, Hollywood. 1929), the Art Deco style American Storage Company tower (3639 Beverly Boulevard, Silver Lake, 1928-29), the Art Deco style Selig Retail Store (3rd Street at Western Avenue, MacArthur Park, 1931), and numerous one- and two-story period revival style apartment buildings and residences. In Santa Monica, Harvey was responsible for the Spanish Colonial Revival-inspired Embassy Apartment house (1001 3rd Street, 1927). While not as prolific as other contemporary architects designing period revival or Art Deco-style buildings in

710 Wilshire Boulevard City Landmark Assessment Report page 6 Southern California such as John Byers, Myron Hunt, Parkinson and Parkinson, Walker and Eisen, A.C. Martin and Associates, and Morgan, Walls and Clements, the buildings of Arthur E. Harvey are comparable in overall quality to their work. Nonetheless, Arthur E. Harvey’s reputation, like other AIA members who maintained solid, respectable Southern California practices in the years between the World Wars, never rose significantly above those of his peers.

Statement of other significance

The property does appear to meet criteria for high aesthetic or artistic value as it is defined in the National Register Bulletin: How to Apply the National Register Criteria for Evaluation. The property articulates a particular concept of design, the Spanish Colonial Revival Style with Plateresque influences, in its overall form and architectural elements. While the subject property is typical of the Spanish Colonial Revival style in its architectural design and composition, the elaborate ornamentation in relief, particularly surrounding the main entrance, sixth floor elevations, and the form and decorative details of the penthouse wings fully epitomizes the design principles of the Plateresque variant of the style.

Is the structure representative of a style in the City that is no longer prevalent?

While the Spanish Colonial Revival style is well represented throughout the City, particularly in single-family residences and smaller commercial buildings, this style is less prevalent in the multi-story office building variant. Additionally, there appear to be few architectural examples of buildings strongly influenced by the Plateresque variant of the Spanish Colonial Revival style extant in the City of Santa Monica.

Does the structure contribute to a potential historic district?

The subject property is located within the boundaries of the Central Business District, a potential historic district. The district consists of approximately 100 contributing structures, including the subject property, with boundaries roughly defined by Wilshire Boulevard to the north, 2nd Street to the west, Colorado Avenue/Santa Monica Freeway to the south, and 4th Street (south of Santa Monica Boulevard) and 7th Street (north of Santa Monica Boulevard) to the east. The Santa Monica Professional Building is an important contributor to the Central Business District as a key example of a prominent multi-story commercial building constructed on Wilshire Boulevard that marked the eastern expansion of the business district in the late 1920s.

CONCLUSION

In summary, based on current research and the above assessment, the property located at 710 Wilshire Boulevard appears to meet many of the City of Santa Monica’s Landmark Criteria. The property was evaluated according to statutory criteria as follows:

Landmark Criteria:

9.36.100(a)(1) It exemplifies, symbolizes, or manifests elements of the cultural, social, economic,

710 Wilshire Boulevard City Landmark Assessment Report page 7 political or architectural history of the City.

The subject property appears to satisfy this criterion. The Santa Monica Professional Building symbolizes the economic and commercial development and aspirations of the City during the 1920s in its six-story height and prominence on Wilshire Boulevard. It was constructed in response to the economic prosperity of the 1920s and expanded the boundaries of the Central Business District further eastward at the time. Additionally, the high quality and costliness of the building’s construction and superb level of architectural detail manifests the growing status of Santa Monica as a commercial center away from downtown Los Angeles during this time period.

9.36.100(a)(2) It has aesthetic or artistic interest or value, or other noteworthy interest or value.

The subject property is aesthetically pleasing in its siting, decorative details, and form. Given its monumental presence situated at the southeast corner of Wilshire Boulevard and 7th Street, the building manifests a soaring verticality that belies its six-story height. The building’s unusual “Y”-shaped plan with its articulated wings recessed above a projecting ground floor base give the structure added prominence and stature. Additionally, the judicious application of Plateresque ornamentation to the top story elevations draws the eye upward to the building’s crown. As previously described, the Santa Monica Professional Building so fully articulates the key design elements associated with Plateresque variant of the Spanish Colonial Revival style that it expresses an aesthetic ideal of the style. Therefore, as an excellent local example of the style as applied to a commercial/office structure, the subject property possesses sufficient aesthetic and artistic value necessary for designation under this criterion.

9.36.100(a)(3) It is identified with historic personages or with important events in local, state or national history.

Current research did not reveal that the property at 710 Wilshire Boulevard is associated with any historic personages or with important events in local, state, or national history. Therefore, the subject property does not appear eligible for local landmark designation under this criterion.

9.36.100(a)(4) It embodies distinguishing architectural characteristics valuable to a study of a period, style, method of construction, or the use of indigenous materials or craftsmanship, or is a unique or rare example of an architectural design, detail or historical type valuable to such a study.

The property appears to satisfy this criterion. The Santa Monica Professional Building is an excellent example of a multi-story commercial/office building influenced by the Plateresque variant of the Spanish Colonial Revival architectural style. The building embodies a number of distinguishing architectural characteristics of the Plateresque stylistic variant including intricate ornamentation in relief, particularly surrounding the main entrance, sixth floor elevations, and the form and architectural details of the penthouse wings. Few examples of a high rise Spanish Colonial Revival style commercial/office building with Plateresque influences exists in the City of Santa Monica. Therefore, the subject property is valuable to a study of the architectural history of the late 1920s and the Plateresque variant of the Spanish

710 Wilshire Boulevard City Landmark Assessment Report page 8 Colonial Revival idiom.

9.36.100(a)(5) It is a significant or a representative example of the work or product of a notable builder, designer or architect.

Although architect Arthur E. Harvey was responsible for designing several well-received buildings in the Los Angeles region, including the Embassy Apartment building and the subject property, he does not appear to have achieved a level of recognition above that of his peers to be considered a notable architect. For the purposes of this assessment, Harvey is not considered a notable builder, designer, or architect because of the limited size, range, and scale of his architectural portfolio here in Santa Monica and elsewhere. Additionally, builder Luther T. Mayo was not identified through research as being a notable member of his profession. Therefore, the subject property does not appear eligible for local landmark designation under this criterion.

9.36.100(a)(6) It has a unique location, a singular physical characteristic, or is an established and familiar visual feature of a neighborhood, community or the City.

The subject property is uniquely located on the prominent southeast corner of Wilshire Boulevard and 7th Street. Wilshire Boulevard, in particular, is a highly traveled thoroughfare in the City’s Central Business District. Due to its siting amongst buildings of substantially lower scale, the Santa Monica Professional Building is visible by pedestrians and automobiles approaching the site from virtually every direction both historically and today. Additionally, the building has been present at this location since its construction in 1928, visually representing the eastern terminus of the Central Business District. Therefore, as an established and familiar visual feature of the City that continues to maintain a strong physical presence at its corner location, the subject property appears eligible for local landmark designation under this criterion.

710 Wilshire Boulevard City Landmark Assessment Report page 9 CITY DIRECTORY RESEARCH

Santa Monica Professional Building: 710 Wilshire Boulevard

Year Entry 1930-1931 Wilshire Boulevard 702: The George Belsey Company, Ltd. General Electric Refrigerator Divisional Distributor 706: Kathleen Guest nurses registry 710: Santa Monica Professional Building Dostal, R.J., Physician Smith, R.J., Dental Laboratory Rooms: 201 Hopkirk, C.C. X-Ray Laboratory 204 Nutall, J.P., Physician 206 Kasper, S.P., Dentist Theriault, W.V., Dentist 301 Madsen, L.J., Physician 309 Lee, F.J., Physician 310 Pruden, Leo, Dentist Richmond, C.H., dentist White, A.J., Dentist 313 January, J.W., Orthodontist 315 Otis, M.N., Physician 318 Morgan, F.R., Physician 401 Mahood, W.R., Physician Smiley, A.C., Physician Van Sickle, J.R.,Physician 405 Mildenstein, Grace, Clinical Library 409 Case, L.H., Physican Lindsey, C.M., Dentist Symington, L.G., dentist Symington ,W.H., Dentist 415 Sands, R.L., Physician Schreiber, L.W., Physician 501 Burroughs, P.R., Physician Cummins ,T.J., Physician Harding, G.F., Physician Morrison, R.J., Physician Pruden, R.L., Dentist Smith, B.H., Physician 518 Fogel, L.J., Exodontist 712: Professional Prescription Pharmacy 714: Elliott’s Dry Cleaning Service 716: Chapman’s Ice Cream Company

7th Street 1205: Vacant 1207: Vacant 1933 Wilshire Boulevard 702: The George Belsey Company, Ltd. General Electric Refrigerator Divisional Distributor 706: Downey Frank Restaurant 710: Santa Monica Professional Building English American Underwriters 710 Wilshire Boulevard City Landmark Assessment Report page 10 Year Entry 1933 (continued) Rooms: 201 Hopkirk, C.C., X Ray Lab 204 Nuttall, J.P., Physician 205 Theriault, W.V., Dentist 206 Kasper, S.T., Dentist Theriault, W.V., Dentist 301 Madsen, L.J., Physician 309 Lee, F.J., Physician 310 Pruden, Leo, Dentist Richmond, C.H., dentist White, A.J., Dentist 313 January, J.W., Orthodontist 315 Otis, N.M., Physician Smiley, A.C., Physician Van Sickle, J.R., Physician 405 Meldenstein, Grace 409 Lindsey, C.M., Dentist Symington, L.G., Dentist Symington, W.H.L., Dentist 415 Sands, R.L., Physician Schreiber, L.W., Physician Vaughn, J.D., Physician 419 Smith ,R. J., Dental Laboratory 501 Burroughs, P.R., Physician Cummins, T.J., Physician Harding, G.F., Physician Mahoney, L.E., Physician Morrison, R.J., Physician Pruden, R.L., dentist Smith, B.H., Physician 511 Langdon, E.E., Physician Fogel, L.J., Dentist 712: Professional Prescription Pharmacy Miller A-H drugs 714: Vacant 716: Chapman’s Ice Cream Company

7th Street 1205: Vacant 1207: Vacant 1936 Wilshire Boulevard 702: Brainerd, H.H Electrical Appliances 710: Santa Monica Professional Building Ebben, H.L., Barber Theriault, W.V., Dentist Rooms: 201 Hopkirk, C.C., X-ray Laboratory 204 Nuttall, J.P., Physician 206 Smith, B.H., Physician 218 Dostal, R.J., Physician Connecticut Fire Insurance Co Detroit Fire & Marine Ins. Co English-American Underwriters New York Plate & Glass Co

710 Wilshire Boulevard City Landmark Assessment Report page 11 Year Entry 1936 (continued) Ocean Accident & Guarantee Corp. 301 Desmond, M.A., Physician Gruber, F.G., Physician Madsen, L.J., Physician Row, C.F., Physician 309 Lee, F.J., Physician 310 Richmond, C.H., Dentist White, A.J., Dentist 313 January, J.W., Dentist Otis, N.M., Physician 401 Cummins, T.J, Physician Eschelman, R.C., Dentist Smiley, A.C. Physician Van Sickle, J.R., Physician 405 Meldenstein, Grace Clinical Laboratory 409 Arkush, A.S., Physician Symington, L.G., Dentist Symington ,W.H.L., Dentist 415 Pruden, Leo, Dentist Sands, R.L., Physician Vaughn, J.D., Physician 419 Smith, R.J., Dental Laboratory 501 Burroughs, P.R., Physician Harding, G.F., Physician Mahoney, L.E., Physician Morrison, R.J., Physician Pruden, R.L., Dentist Snow, R.H., Physician 507 Bross, A.A., Dentist Bross, Rachel B., Physician 511 Langdon, E.E., Physician 513 Nichols, F.C., Dermatologist Reed, E.N., Physician 519 Fogel, L.J., Dentist 603 Prudential Insurance Co 7th Floor Matthews, B.A., Jeweler 712: Miller, A.H., Drugs 714: Brockett Sisters, Millinery and Dresses 716: Chapman’s Ice Cream Company 7th Street 1205: Harshbarger, M.A. Mrs., Clothes Cleaner 1207: Bennett, W.W., Real Estate Carlson, A.L., Real Estate Carlson, Blanch M., Real Estate

1938 Wilshire Boulevard 702: Brainerd, H.H., Electrical Appliances General Electric Refrigerators 710: Santa Monica Professional Building Rooms: 201 Lane, C.R., Physician 204 Nuttall, J.P., Physician 205 Theriault, W.V., Dentist

710 Wilshire Boulevard City Landmark Assessment Report page 12 Year Entry 1938 (continued) 206 Smith, B.H., Physician 210 Hopkins, C.C., Physician 212 Eanes, F.L., Dental Laboratory 213 January, J.W., Dentist 218 Dostal, R.J., Physician 301 Carter, R.V., Physician Gruber, F.G., Physician Madsen, L.J., Physician Rowe, C.F., Physician 309 Lee, F.J., Physician 310 Richmond, C.H., Dentist White, A.J., Dentist 315 Otis, N.M., Physician 401 Cummins, T.J., Physician Eshelman, R.C., Dentist Smiley, A.C., Physician Stevens, W.L., Physician 405 Mildenstein, Grace P., Clinical Laboratory 409 Arkush, A.S., Physician Symington, L.G., Dentist Symington, W.H., Dentist 414 Desmond ,M.A., Physician Pruden, Leo, Dentist 419 Smith, R.J., Dental Laboratory 501 Burroughs, P.R., Physician Mahoney, L.E., Physician Morrison, R.J., Physician Pruden, R.L., Dentist Snow ,R.H., Physician 509 McClellen, P.H., Physician Samson, J.P., Physician 511 Kinney, J.G., Physician Langdon, E.E., Physician 513 Nichols, F.C., Physician Reed, E.N., Physician 519 Fogel, L.J., Dentist 601 Bergman, J.E., Physician 603 Prudential Ins. Co. 612 Saylin, Jos, Physician 615 Apt. H.O., Dentist712: Miller, A.H., Drugs 714: Huddleson , Chas., Real Estate 716: Chapman’s Ice Cream Company

7th Street 1205: Miller Cleaners 1207: Carlson ,Blanche, M., Real Estate

1940 Wilshire Boulevard 702: Brainard, H.H., Refrigerator Co. 706: Superior Optical Co. 710: Santa Monica Professional Building Rooms: 107 Ebben, H.L., Barber 201 Lane C R Physician

710 Wilshire Boulevard City Landmark Assessment Report page 13 Year Entry 1940 (continued) 204 Nuttall, J.P., Physician 205 Theriault, W.V., Dentist 206 Smith B H Physician 210 Hopkirk, C.C., Physician 212 Eanes, F.L., Dental Laboratory 213 January, J.W., Dentist 218 Dostal, R.J., Physician 301 Gruber, F.G., Physician Madsen, L.J., Physician Row, C.F., Physician 309 Duge, J.F., Physician Lee, F.J., Physician 310 Richmond ,C.H., Dentist White, A.J., Dentist 315 Otis, N.M., Physician 316 Fogel, L.J., Dentist 401 Cummins, T.J., Dentist Stevens ,W.L., Physician 405 Kosky, A.A., Clinical Laboratory 406 Eshelman, R.C., Dentist 409 Arkush, A.S., Physician Symington, L.G., Dentist Symington, W.H., Dentist 414 Desmond, M.A., Physician Macmillan ,J.K., Physician Pruden, Leo Dentist Snow ,R.H., Physician 509 McClelland ,P.H., Physician Sampson , J.P., Physician 511 Kinney ,J.G., Physician Langdon, E.E., Physician 513 Hall, A.F., Jr., Physician Leidig, L.R., Physician Reed, E.N., Physician 601 Bergmann, J.E., Physician 603 Prudential Ins. Co. 612 Saylin, Jos, Physician 615 Apt, H.O., Dentist 618 E Mc Reynolds, R.T., Physician 712: Miller A H Drugs 714: Tweed, J.E., Restaurant 716: Chapmans Ice Cream Co.

7th Street 1205: Miller Cleaners 1207: Carlson, Blanche, M., Real Estate 1947-48 Wilshire Boulevard 702: Abbey Rents Hospital Supplies 706: Superior Optical Co 710: Santa Monica Professional Building Telephone Answering Bureau Rooms: 202 Lane, Clayton, Physician 204 Jones, K.P., Physician

710 Wilshire Boulevard City Landmark Assessment Report page 14 Year Entry 1947-48 206 Theriault, W.V., Dentist (continued) 210 Hopkirk & Pindell, X-Ray Laboratory 213 January, J.W., Dentist 218 Dostal, R.J., Physician 301 Alexander ,H.B., Physician Dixon, C.D., Physician Gruber ,F.G., Physician 309 Kaiser, J.E., Physician Smith ,B.H., Physician 310 Richmond, C.H., Dentist White, A.J., Dentist 315 Williams, Geoffrey, Physician 316 Fogel, L.J., Dental Surgeon 401 Stevens, W.L., Physician Weston, D.T., Physician 405 Kosky ,A.A., physician 406 Eshelman, R.C., Dentist 409 Arkush, A.S., Physician Symington, L.G., Dentist Symington, W.H., Dentist 412 Wentworth, K.L., Psychologist Wiley, L.N., Psychologist 414 Burk., C E Physician Desmond, M.A., Physician Frankel, S.M., Dentist Pruden, Leo, Dentist 419 Crehan, Jas, Lawyer 501 Mahoney, L.E., Physician Morrison ,R.J., Physician Ross, Cecilia, Physician Siegfried, J.W., Dentist Sive, E.B., Physician 509 Sampson, J.P., Physician 511 Langdon, E.E., Physician Myers, R.B.S, Physician 513 Driscoll. E.T., Physician Hall, A.F ,Physician Reed, N.E. Physician Wright, W. H., Physician 601 Bergmann, J. E., Physician 603 Prudential Ins. Co 612 Bradshaw, C.B., Dentist Snow, R.H., Dentist 615 Apt., H.O., Dentist 618 Tistaert, L.C., Dentist 7th Floor Eanes, F.L., Dental Laboratory 712: Miller, A.H., Drugs 714: Tweed J.E., Restaurant 716: Chapman’s Ice Cream Company

7th Street 1205: Kirkpatricks Cleaners 1207: Santa Monica Escrow Co.

710 Wilshire Boulevard City Landmark Assessment Report page 15 Year Entry 1954 Wilshire Boulevard 702: Issacoulin, H.H., Inc., Oriental Rugs 706: Santa Monica Escrow Office 710: Santa Monica Professional Building Rooms: 106 Kaiser, Joseph E., Physician 107 James Crehan,Lawyer 202 Lane Clayton, Physician 204 Jones,Kenneth P.Physician 206 Theriault,Wilfred V.,Dentist 210 Meilstrup, Drew B., Physician 213 January, John W., Dentist 218 Vacant 301 Bergmann, John E. Harmon, Paul. E. 309 McReynolds, Roy T., Physician 310 Richmond, Chas H., Dentist White, Albert J., Dentist 315 Williams, Geoffrey ,Physician 316 Vacant 401 Perry, Danl J., Physician Stevens, W. Leslie, Physician 405 Kosky. Alf A., Physician Laboratory of Clinical Pathology 409 Arkush, Albert S., Physician Symington. Lee G., Dentist 412 deKiserre, Louis, Clinical Psychologist 414-17 Desmond, Micheal A., Physician Pruden, Leo ,Dentist 419 Lipis, Rayann E., electrolysis 501 Mahoney, Louis E., Physician Meath, Jos L., Physician Siegfried, John W., Physician Stahl, Phillip E. ,Physician 509 Hoffman, Geo M., Dentist McDermott, Blaine, Dentist 510-11 Crawford, Alcenith V., Mrs., Physician 513 Goldman, Robert, Dentist Weston, Daniel T., Physician Zahn, Albert C., Physician 601 Vacant 603 Svoboda, Benjamin J., Surgeon 606 Steingart , Gilbert, Dentist 612 Snow, Rodney H. ,Physician 615-17 Herman. O., Dentist 618 Tistaert, Leslie C., Dentist 619 Vacant 710 deKiserre, Louis, Clinical Psychiatrist Eanes, F.L., Dental Laboratory 712: Professional Pharmacy 714: Broken Drum, The, Jr.,. Restaurant 716: Physicians & Surgeons Exchange Semon Employment Agency Semon Sound Recording Laboratory

710 Wilshire Boulevard City Landmark Assessment Report page 16 Year Entry 1954 (continued) Semon Nurses Registry Telephone Answering Bureau

7th Street 1205: Not Listed 1207: Vacant

1961 Wilshire Boulevard 706: Crown Hearing Aid Centers Inc. Tru-Life Portraits 710: Santa Monica Professional Building Flight Inspection District Office West Coast Life Insurance Crawford, A. Bailey, Frank W. Kosky, Alfred A., Physician Babbitt, H.V. Miller, Rose Hoffman, G.M. Jones, Kenneth P., Physician White, Albert, J., Dentist January, John W., Dentist Pruden, Leo, Dentist Eanes, F.L., Dental Laboratory Steingart, Gilbert, Dentist Peterson, Celon A. Tistaert, L.C., Dentist Weston, Daniel T., Physician Greenbaum, Wilbert J. Apt. H.O. More, Rutherford D. Meilstrup, D.B. McReynolds, R.T., Physician Mahoney, Louis E., Physician Stellar, P.H. Handgriff, Moritz Occidental Life Insurance 712: Professional Prescription Pharmacy Criterion Drug Store 714: Thelma’s Beauty Salon 716: Telephonic Research Institute Telephone Answering Bureau Phone Bureau Exchange S M Window Cleaners

7th Street 1205: Not Listed 1207: Not Listed

710 Wilshire Boulevard City Landmark Assessment Report page 17 BIBLIOGRAPHY

Basten, Fred E. Santa Monica Bay – The First 100 Years. Los Angeles: Douglas-West Publishers, 1974.

Basten, Fred E. Santa Monica Bay: Paradise By the Sea. Santa Monica: Hennessey + Ingalls, 2001.

City of Santa Monica. Existing Conditions Report, prepared by Historic Resources Group and PCR Services Corporation, 2000.

City of Santa Monica Planning and Community Development Department. Historic Resources Inventory Update, September 30, 1995: Final Report.

City of Santa Monica Planning and Community Development Department. Historic Resources Inventory Update for the Central Business District and Third Street Promenade, April 12, 1998: Final Report.

City of Santa Monica Building and Safety Department. Building Permits.

City of Santa Monica Building and Safety Department. Santa Monica Historic Resources Inventory, 1985-1986: Final Report.

Gebhard, David and Robert Winter. Architecture in Los Angeles. Salt Lake City, Utah: Peregrine Smith Books, 1985.

Gebhard, David and Robert Winter. An Architectural Guidebook to Los Angeles. Salt Lake City, Utah: Gibbs Smith Publishers, 2003.

Gleye, Paul. The Architecture of Los Angeles. Los Angeles: Rosebud Books, 1981.

Koyl, George S., ed. American Architects Directory: 1956. New York: R.R. Bowker Company, 1955.

Los Angeles County Tax Assessor’s Information.

Los Angeles Public Library. On-line Database: California Index.

Los Angeles Times. September 25, 1927, p. E1.

Los Angeles Times. March 4, 1928, p. E3.

Los Angeles Times. April 1, 1928, p. E1.

Los Angeles Times. February 17, 1929, p. E1.

Los Angeles Times. April 7, 1929, p. E8.

710 Wilshire Boulevard City Landmark Assessment Report page 18 Los Angeles Times. January 25, 1931, p. E2.

Los Angeles Times. November 13, 1938, p. E1.

McAlester, Virginia & Lee. A Field Guide to American Houses. New York: Alfred A. Knopf, 1990.

National Park Service. National Register Bulletin: How to Apply the National Register Criteria for Evaluation. Washington DC: U.S. Dept. of the Interior, National Park Service, Interagency Resources Division, 1990.

Polk’s City Directories, City of Santa Monica.

Robinson, B.A. The Church of Christ, Scientist (Christian Science). www.religioustolerance.org

Robinson, W.W. Santa Monica: A Calendar of Events in the Making of a City. California Title Insurance and Trust Company, 1959.

Sanborn Fire Insurance Maps, City of Santa Monica.

Santa Monica Public Library. On-line Historical and Image Archives.

Storrs, Les. Santa Monica, Portrait of a City, 1875-1975. Santa Monica: Santa Monica Bank, 1874.

Ward, Elva. Building A City: Life in Santa Monica From 1872. A Social Studies Resource Reader for Third Grade. Santa Monica: Santa Monica Unified School District, 1962.

Warren, Charles S. ed. History of the Santa Monica Bay Region. Santa Monica: Cawston, 1934.

Warren, Charles S. ed. Santa Monica Blue Book. Santa Monica: Cawston, 1941.

Warren, Charles S. ed. Santa Monica Community Book. Santa Monica: Cawston, 1944.

Whiffen, Marcus. American Architecture Since 1780: A Guide to the Styles.. Cambridge: MIT Press, 1999.

710 Wilshire Boulevard City Landmark Assessment Report page 19

PHOTOGRAPHS

Primary (north) elevation, looking south.

Context view, looking southwest from Wilshire Boulevard. 710 Wilshire Boulevard (subject property) is near center of picture to the left.

710 Wilshire Boulevard City Landmark Assessment Report page 20

Context view, looking north from 7th Street. 710 Wilshire Boulevard (subject property) is at right.

Primary (west) elevation, looking east.

710 Wilshire Boulevard City Landmark Assessment Report page 21

East and south elevations, looking northwest.

South and west elevations, looking northeast.

710 Wilshire Boulevard City Landmark Assessment Report page 22

Exterior details, northwest corner, looking east.

West elevation storefronts, looking east.

710 Wilshire Boulevard City Landmark Assessment Report page 23

North elevation storefronts, looking southeast.

Northwest corner store entrance, looking east.

710 Wilshire Boulevard City Landmark Assessment Report page 24

Main entrance, north elevation, looking south.

Main entrance detail.

710 Wilshire Boulevard City Landmark Assessment Report page 25

Exterior detail elements, ground floor, southwest corner, looking northeast.

Exterior detail element, ground floor, north elevation.

710 Wilshire Boulevard City Landmark Assessment Report page 26

Window details, north elevation, looking south.

Storefront transom detail, west elevation.

710 Wilshire Boulevard City Landmark Assessment Report page 27 MISCELLENOUS MATERIAL

710 Wilshire Boulevard City Landmark Assessment Report page 28

PHOTOGRAPH

710 Wilshire Boulevard

Source: Santa Monica City Directory, 1930-1931.

710 Wilshire Boulevard City Landmark Assessment Report page 29 Assessor Map Page 1 of 1

http://assessormap.co.la.ca.us/mapping/gifimage.asp?val=4291007.00 2/2/2005