TOP STORIES “[Diners] are State takes aim at much more critical expensive hospital detox units than they’ve PAGE 2 ever been.” –Douglas Griebel, president ® Rosa Mexicano restaurant Citi shares are a Page 48 buy despite woes; is breakup likely? IN THE MARKETS, PAGE 4 VOL. XXIII, NO. 5 WWW.NEWYORKBUSINESS.COM JANUARY 29-FEBRUARY 4, 2007 PRICE: $3.00 2008 paradox: NY donors are THE WAR IN NEW YORK courted, but voters will be ignored ALAIR TOWNSEND, P. 11 Business Pfizer plant may Nowhere to turn become site for struggles affordable housing Lacking cohesive PAGE 46 support system, vets to fulfill Picky restaurant fall through cracks; patrons give city steps up efforts its duty owners heartburn BY SAMANTHA MARSHALL BUSINESS LIVES, PAGE 47 Called-up workers’ when he left the military in Au- salary and benefits gust 2005,John DeVito was hoping at issue for firms for a better life. It hasn’t turned out that way. The former Army tank driver, BY TOM FREDRICKSON who saw six months of combat in Iraq as a member of the invading for the past five years, hun- Pages F1-F28 forces, was injured at a roadside dreds of New York companies have Profiles, facts check outside Baghdad. The bar- experienced first-hand the impact and tidbits rel-chested 23-year-old now needs of the wars in Iraq and a cane to get around. He can’t find Afghanistan. On the Web now a job and believes that his disabili- The 19-person financial ac- Archive of ty, combined with his limited work counting division at New York Life former winners experience, has hurt his prospects. had to function without a key man- On the Web Feb. 1 Mr. DeVito is getting by on ager when Andrew Amenn enlist- Video interviews, about $450 a month in military dis- ed in the Army shortly after Sept. photos, profiles ability payments and staying with 11.He served two tours in Iraq,suf- www.newyorkbusiness-risingstars.com his mother on Staten Island while fered a bullet wound to his leg and he studies computer science. returned to work last October. “To go back to living under Hotlights Inc.,a firm Mommy’s roof is never a great feel- that rents lights for film and photo ing after being independent,” says shoots, saw two of its five staffers go AT DEADLINE LIFE INTERRUPTED: Mr. DeVito, who last year was di- Former Army tank to Iraq in 2004. The men, both re- BANKS IN , ONE agnosed with post-traumatic stress driver John DeVito servists, had a combined 35 years’ OF THE NATION’S most disorder last year by a doctor with hasn’t found work experience. One has returned to competitive markets for the Department of Veterans Af- since returning from work; one is taking a hiatus. deposits, are quietly cutting the fairs.“A lot of stuff gets compound- Baghdad in 2005. “It was like survival,” says Hot-

interest rates they offer See NOWHERE on Page 8 buck ennis See BUSINESS on Page 8 depositors. Last week, the average one-year CD rate fell to 3.16% compared with a peak of 3.38% in September, according to new data from Bankrate.com.The average six-month rate fell to 3.06% New investors flocking to from a high of 3.22% in late August. Money market rates dropped to 0.6% from 0.64% Record box office, packed venues attract in mid-September. Banks have backers by dozens; too much money? been hit hard by a flat yield curve, which describes the plays Dr. Warner on Law & Order condition in which long-term BY MIRIAM KREININ SOUCCAR SVU,graduated to a producer of the interest rates are no higher upcoming Broadway run of Radio than short-term rates. last fall, a friend asked Tamara Golf, the last known work by Au- Tunie to invest thousands of dollars gust Wilson. She’s having no trou- FASHION INDUSTRY INSIDERS in the Broadway musicals Spring ble finding backers. EXPECT First Lady Laura Awakening and Legally Blonde.She “As soon as I mention what I’m See AT DEADLINE on Page 2 whipped out her checkbook. doing, there’s immediate excite- Now Ms. Tunie, an actress who ment and interest,” Ms.Tunie says. “There’s something glamorous and exciting about Broadway.” She is one of a new breed of in- vestors and producers enticed by the Great White Way. As Broad-

ELECTRONIC EDITION way breaks box-office records,new- buck ennis comers are jumping in with hopes BUSINESS SIDE: Recognizable actress Tamara Tunie, who has appeared in Broadway

NEWSPAPER See NEW INVESTORS on Page 9 productions, is thrilled to be an investor in the upcoming Radio Golf by August Wilson. AT DEADLINE Continued from Page 1 VERIZON WIRELESS IS SET TO State wants overhaul Bush to attend the Fashion UNVEIL A MAJOR INITIATIVE to Week runway show “The Heart recruit Hispanic employers Truth” on Friday. She is the and vendors in the New York national spokeswoman for the City area. Verizon Wireless National Heart Lung and Blood projects that it will hire 400 of failing detox units Institute, which produces the employees this year—half of event to raise awareness of heart them bilingual. Verizon also disease in women.The show, wants to enter into 100 now in its fifth year, features red additional exclusive vendor Eyes lower cost, more successful treatment options dresses created by top designers, relationships with small including Diane von business owners, including BY GALE SCOTT Furstenberg and Carmen Marc many Hispanics. Valvo. Mrs. Bush last attended the event in 2005. PUBLICATIONS THAT TARGET in the parlance of drug WEALTHY READERS have been treatment,Terri Hunter was a THE DECISION BY LAWRENCE one of the fastest-growing print frequent flier. A heroin user MANDELL, chief executive of the categories in the past 10 years, for three decades, Ms. Hunter, United Way of New York City, according to the 2007 edition to retire in June will open up of the Standard Periodical 48, was hospitalized for what recruiters say is one of the Directory by Oxbridge detoxification 15 times in 20 most important jobs in the city’s Communications.The number years. nonprofit sector.The position, of affluent-oriented which pays close to $400,000 a publications more than Each time, doctors got her year, is considered as prestigious quadrupled to 456 between sober and saved her life. as the top spots at Lincoln 1997 and last year. Other hot Medicaid picked up the bill, Center and the Red Cross. Mr. categories tracked by the usually around $5,000 for a Mandell’s retirement follows an directory include puzzle internal investigation into the publications, which nearly four- to five-day stay. But organization’s finances, tripled to 143; advertising without follow-up counseling according to reports published shopping guides, which more and monitoring, she soon SUCCESS STORY: last week. United Way declined than doubled to 667; and ethnic relapsed. Outpatient care provided to comment on the titles, which grew by almost by Dr. Jeffrey Selzer’s staff investigation. 90%, to 1,696. Among those on While hospitals and helped Terri Hunter the wane: publications focusing doctors legally and ethically escape the detox cycle. SMITH & WOLLENSKY’S BOARD on internal communications, must keep such patients until neff david OF DIRECTORS has hired business management and financial advisory firm TM political science and politics. they are medically stable, no one is required to provide care that actually helps control Capital to help it evaluate a addiction. In part, that’s because the current system financially benefits hospitals, for which hostile takeover bid from MANHATTAN-BASED GLOBAL detox admissions are money-makers. Landry’s Restaurants Inc. Two TRADE & TECHNOLOGY CENTER But Gov. Eliot Spitzer has vowed to overhaul New York’s costly health care system. weeks ago, the Houston-based leased 50,000 square feet in an company offered to purchase 800,000-square-foot Changing how addicts are treated could drastically cut reimbursements to hospitals. New Smith & Wollensky for international trade center in policies could also eliminate some of the state’s 1,069 hospital detox beds, 735 of which are in $64.5 million or $7.50 a share KunShan, China, just outside of See STATE TARGETS on Page 9 in cash, a 50% premium. Shanghai. GTTC will sublease Smith & Wollensky’s shares space in the Luichi Kunshan traded at about $7 last week; Trade Center to U.S. the stock had been trading at government agencies and about $5 a share before the American businesses looking to move by Landry’s. do business in China. ■ NYC developers resist the Say eco-structures but many people THIS WEEK IN CRAIN’S say the rules are are prohibitively too hazy. NEW YORK, NEW YORK------6 Two of the expensive to build; city’s new proj- ALAIR TOWNSEND ------11 ects—the Hearst rules aren’t clear Tower in midtown THE INSIDER------12 and 7 World Trade BY JULIE SATOW Center down- 40 UNDER 40 ------F1 town—are huge, REAL ESTATE DEALS------41 rex hakimian has seen all the me- but they represent dia attention lavished on the latest only a small frac- WEEK IN REVIEW ------42 crop of green buildings sprouting in tion of the total the city. He’s aware of all the awards number of square 49 CLASSIFIEDS ------44 that those buildings have won for feet added in re- buck ennis NEIGHBORHOOD their developers. But he is still not OUTSTANDING EXCEPTIONS: 7 World Trade Center (left) and the cent years. Last 51 sold. are among the few green buildings produced in New York. year, preliminary JOURNAL------46 “The economics of green build- plans were filed for ings are unproven,” says Mr. 39 green build- SMALL BUSINESS ------46 Hakimian, a vice president of The clear agreement on what even con- ings, again a small portion of the THE WEEKS AHEAD ------46 Hakimian Organization, a Man- stitutes a green building. buildings on the drawing boards. hattan-based developer. “Initially, The biggest roadblock to green BUSINESS LIVES------47 when they start something new like Tiny crop construction is the price tag. Most CORPORATE LADDER------49 this, many people just jump in feet evidence of developer resistance developers say that green buildings first, but we are more cautious.” abounds. To date, only seven New add 5% to 10% to their construction EXECUTIVE MOVES------50 Mr. Hakimian is not the only de- York City properties have been built costs. Though data from McGraw- BOB LAPE ------51 veloper who is sitting out the green in accordance with Leadership in Hill Construction shows that the revolution. Despite all the press that Energy and Environmental Design actual increase is far lower—in the vol. xxiii, no. 5, january 29, 2007—Crain’s New York Business (issn 8756-789x) is published weekly by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals environmentally sensitive buildings certification requirements, the clos- range of 2% to 5%—developers are postage paid at New York, N.Y. and additional mailing offices. Postmaster: Send address have garnered over the past several est thing there is to a definition of loath to absorb the expense. changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, , MI 48207-2912. for subscriber service: Call (888) 909-9111. Fax (313) 446-6777.$3.00 a years, most developers say that such “green.” The LEED requirements With land prices more than copy, $59.79 one year, $109.79 two years. (GST No. 13676-0444-RT) ©Entire contents projects remain prohibitively expen- were created in 2001 by a private in- tripling in the last three years in copyright 2007 by Crain Communications Inc. All rights reserved. sive to build.In addition,many com- dustry group to set standards for en- some parts of the city and construc- plain that at this stage there is no vironmentally sensitive buildings, tion costs rising 8% last year alone,

2 | Crain’s New York Business | January 29, 2007 Sport’s fighting chance

founder and chief executive. kind in World Wrestling Enter- New league for Mr. Shamus predicts that the tainment’s shows: Many advertisers mixed martial arts league will attract fans of other stay away. sports. “We have that crossover Mr. Shamus and his partner, signs big deals, product,”he says.He has experience Kurt Otto, a martial arts practition- seeks legitimacy targeting pop culture enthusiasts: er, say they have the resources for a He also runs Wizard Entertain- long fight. Though the IFL lost ment, which produces comic book $5.5 million in the first nine months BY MATTHEW FLAMM conventions and trade publications. of last year, it raised $24 million af- In fact, the crossover of mixed ter going public in November. Its the blood-spattered world of martial arts started a while ago. stock closed at $15 on Friday, up mixed martial arts, in which kick- Over the past six years, the leading 59% from the start of the year. boxing wrestlers face off against ju- promoters have improved the image jitsu-trained boxers, is taking an- of the sport,instituted new rules and Smells like team spirit other step toward the mainstream. obtained official sanctioning in 32 in addition, there are signs that Last week, Manhattan-based states. the team concept is working. Mi- International Fight League struck gettyimages crosoft’s Mr. Nielsen reports that at Mainstream aspirations FIGHT MAKES RIGHT: an exclusive deal with Warner THE ULTIMATE COMPLIMENT Now that mixed martial a recent meet in Portland, Ore., the Home Video, the same company but the ifl wants to bring mixed arts is a kinder, gentler crowd went crazy, chanting, “Wolf- Mixed martial arts vs. Major League Baseball, Oct. 10, 2006. that puts out DVDs from the Na- martial arts further into the main- sport, the IFL hopes to pack,” the home team’s name. tional Football League and the Na- stream, turning it from a string of Live UFC fight card on TV 1.6 million viewers* build a mass audience Furthermore,team competitions tional Basketball Association. standalone events into a team sport for team play. fit in with how mainstream Ameri- That deal came days after the that’s attractive to a mass audience Tigers vs. Athletics on Fox 1.1 million viewers* ca views most sports. “The top IFL announced that its first full sea- of young men,and developing a base *Men 18 to 34. Source: Nielsen Media Research sports are all team sports,”says Nor- son will be carried by the Fox Sports of fans who will root for their home bert Hudak, director of sports mar- cable network, starting next month. teams. keting at Warner Home Video, As part of a related deal with Fox’s The path to the mainstream has kick its way through plenty of to get the IFL in a choke hold. which plans to tap into local enthu- fledgling MyNetwork TV, the included eliminating elbow strikes competition. “The UFC and Pride have all the siasm to sell its IFL DVDs. league’s dozen teams and 60 fighters to the head, which means there’s a Other promoters include indus- best fighters,” boasts UFC Presi- Most promising of all for the fu- will have a regular presence on lot less blood; reducing the number try leader Ultimate Fighting Cham- dent Dana White. “[The IFL] is a ture of the league is the fact that broadcast television—a first for the of rounds and shortening them to pionship, whose reality show The small show.” marketers are looking for young new sport. four minutes from five, which en- Ultimate Fighter has been one of Others wonder how successful male viewers, many of whom have Mixed martial arts,also called ul- courages safer, livelier matches; and Spike TV’s top-rated programs mixed martial arts will be as a team lost interest in boxing and other tra- timate fighting, is still banned in staging fights in rings, not cages. since its debut two years ago. sport. ditional sports. New York.But executives at the IFL “Taking the cage away really There’s also Japan-based Pride “To me,it’s counter to what com- “They’re a tough group to reach,” say that changes they’ve imple- changed things,” says Bill Nielsen, a Fighting Championships, whose bat sports are, which is one-on-one, says Bob Thompson, president of mented, coupled with the sport’s senior director at Microsoft Xbox, a bouts appear on pay-per-view, and mano a mano,” says Kevin Kay,gen- Fox’s national cable sports net- growing popularity,will win it legit- global sponsor of the IFL. “It made World Extreme Cagefighting, eral manager of Spike TV,which has works.“Advertisers are waking up to imacy. it easier for the general public to ac- which will present fights on sports seven UFC shows on its schedule. the fact that mixed martial arts is a “Right from the start, we posi- cept [mixed martial arts] as a sport.” cable channel Versus starting this The IFL also faces the challenge good way to reach them.” tioned this as a professional sport,” While the audience for the sport summer. that confronts all programs with vi- says Gareb Shamus, IFL co- is growing, the IFL still has to These rivals are already looking olent action, including the scripted COMMENTS? [email protected]

various elements of green buildings could end up increasing,not reduc- BY THE NUMBERS push to go green ing, costs down the line. “My concern is how much thought is being given to the long- AIN’T LIFE GRAND developers say that it is hard In recent years, The Durst Or- term maintenance and replace- oh, to be young and in law. The big enough to make money on ground- ganization has become one of the ment costs for all of these green firms are at it again, throwing another up construction. leaders in green building in New projects,” says Sayward Mazur, a huge raise at first-year associates. Last “We are certainly conscious of York.But the costs of achieving that construction lawyer and partner at week, the going rate for rookie coun- making responsible decisions on status have been heavy.At The He- Mazur Carp & Rubin. “There selors at the city’s biggest firms rose to products such as better insulation, lena, a luxury apartment tower that could end up being a huge unfore- $160,000—not including year-end efficient boilers and the like,” says Durst built on West , seen impact down the road.” bonuses, which can easily run into the Joshua Muss of Brooklyn-based the company lavished $1 million— Others worry about the lack of five figures. The first to strike was Muss Development. He notes, or 5% of the overall project cost— any official government oversight Simpson Thacher & Bartlett. Follow- however, that with building costs on a state-of-the-art black-water of what defines green-ness and ing within days were Paul Weiss already sky-high, there is little treatment plant that saves 50,000 whether or not a building qualifies Rifkind Wharton & Garrison, Cleary room in the boroughs to add what gallons of wastewater a day. as such. Gottlieb Steen & Hamilton and Cadwalader he calls “costly esoteric systems.” The city is trying to change this. Wickersham & Taft. The pay hikes mark the second straight year that “They may have an impact on Long-term payoff Just this month, it passed a law re- partners have opened their wallets to their salaried helpers. the environment, but if the [cost] louis esposito, Durst’s chief op- quiring many government-fi- projections don’t work, the build- erating officer and head of con- nanced projects to have a LEED ings won’t be built,” he says. struction, acknowledges the high certification. Deborah Taylor, ex- Lack of experience with green costs of green construction, but he ecutive of special projects at the city building techniques and materials insists such investments will pay for Department of Buildings, says that contributes to higher costs.A num- themselves over time in the form of a revamped building code, which ber of products that had been tout- lower utility bills. could be made into law as soon as ed as environmentally friendly have The owners of the Hearst Tow- this spring, will incorporate more turned out not to work well,such as er agree. There, LEED certifica- LEED requirements. certain types of bamboo flooring tion added $10 million, or 2%, of Many developers remain skep- that tend to buckle when exposed the overall project cost. But Brian tical. to water. Schwagerl,vice president of real es- “The term ‘green building’ is Other building materials, such tate and facilities for Hearst Corp., nebulous,” says Jules Demchick, as concrete made from recycled slag is not worried. president of J.D. Carlisle Develop- instead of cement, are significantly “We are confident that we will ment Corp.,a big residential devel- more expensive. And complex fea- end up saving money in the long oper.“It is just a marketing tool,an- tures—such as roofs planted with run by having healthier and more other line in the brochure, and it vegetation that helps cut heating productive employees and lower doesn’t have any real meaning.” and cooling costs—can be very energy bills,” he says.

pricey to build and maintain. Many others, however, fret that COMMENTS? [email protected] istockphoto

January 29, 2007 | Crain’s New York Business | 3 IN THE MARKETS HIGHLIGHTS REEL Citigroup under pressure -0.3% The to raise value or split Bloomberg/ Crain’s New

➡ York Index the gun,” says Peter Kovalski, portfolio ports surfaced that Citi will shortly an- fell 0.3%, to Shareholders losing manager at Alpine Woods Investments,a nounce $1 billion in cuts. Mr. Prince also end the patience with giant; parts big Citi shareholder. “But it’s going to points out that Citi is making investments week at take a long time to on things, such as new 386. The worth more than whole right this ship, simply bank branches in New S&P 500 because the company Jersey, designed to pay Index fell is so very big.” off down the road. 0.6%, BY AARON ELSTEIN Beneath all the bad Some shareholders closing at news,Citi remains one want Citi broken up. 1422. he citi is a mess. of the world’s most Hedge fund manager Citigroup Inc. Chief Ex- prodigious profit pro- Tom Brown of Second ecutive Charles Prince has ducers. Income from Curve Capital esti- repeatedly demonstrated his continuing operations mates that Citi’s in- inability to harness the pow- rose 11% in 2006, to vestment banking, re- RISERS Ter of a conglomerate whose share price $21.2 billion,or $4.25 tail brokerage, and 5-DAY 1-MONTH 3-MONTH CLOSING has lagged well behind that of its peers a share, on revenues U.S. and global con- % CHANGE % CHANGE % CHANGE PRICE over his three years at the helm. of $89.6 billion. Ana- sumer banking fran- NBTY +10.8% +26.2% +78.7% $51.35 Last week brought a major manage- lysts surveyed by chises would be worth ment shake-up. This one featured the Estimates ex- a combined $61 a share 1-800-Flowers +9.0% +12.3% +22.7% $6.82 ouster of the chief financial officer; a pect earnings to grow if they were split up— J. Crew Group +5.3% -0.6% +14.8% $37.67 replacement was not named. With its 8% this year and rev- 12% more than Citi’s Market cap $265 billion Mack-Cali Realty +4.7% +11.2% +4.9% $56.01 bloated management committee,stocked enues to rise 10%. closing price on Friday. Nymex Holdings +4.3% -0.1% n/a $125.99 with no fewer than 120 top executives— Wall Street shuns Trailing 12 months P/E 12.5 For example,Smith compared with 33 members at archrival Citi not because its Barney, Citi’s broker- n/a Not available. Total cash $746 billion J.P. Morgan Chase—Citi almost defies profits aren’t rising, age arm,had $1 billion SINKERS change. but because its ex- in net income last 5-DAY 1-MONTH 3-MONTH CLOSING Even so, the shares remain attractive penses are rising even year.That’s about 50% % CHANGE % CHANGE % CHANGE PRICE in what is shaping up to be a pivotal year faster. Since 2003, revenues have grown more than Ameriprise Financial,the bro- Martha Stewart -10.8% -15.7% -11.5% $18.80 for Citi. If Mr. Prince can’t lift the share by 77%, but operating expenses have kerage that American Express spun off Princeton Review -10.0% -10.6% -9.7% $4.74 price soon, his board will be under pres- soared by nearly double that—152%. two years ago. Given that Ameriprise’s sure to replace him or break up the world’s Mr. Prince pleads for patience. Late market value is $14 billion,Smith Barney ImClone Systems -6.8% +4.8% -11.9% $27.92 largest financial institution. Either way, last year, he named a new chief operating would be worth about $20 billion as a Avaya -6.6% -6.3% -2.2% $12.70 shareholders would emerge as winners. officer and made cost-cutting a priority. stand-alone company. IDT Corp. -6.2% -1.4% -0.6% $12.91 “Management and the board have at The COO is supposed to present his plan last woken up and realize they’re under by the end of March,but late last week,re- COMMENTS? [email protected]

STOCKS TO WATCH Investors find fresh reasons to send Loral’s shares into ever-higher orbit Loral Space & Communications scored big on two fronts last week, landing a contract to build a direct- broadcast satellite for EchoStar and winning a case involving a disputed Cole, Schotz, Meisel, Forman & Leonard, P.A. $50 million fee from Cablevision. The shares rose 6% last week and proudly announces the relocation and expansion of its New York City office. have soared 75% in the past year. Our new location will allow us to continue to enhance client servicing. That’s not at all bad for a company that only emerged from bankruptcy in 2005 and has been losing money ever since. Cole, Schotz, Meisel, Forman & Leonard, P.A. For nearly six years, Dun & Bradstreet has posted an unbroken string of 900 double-digit gains in per-share quarterly earnings, and it’s expected to do it 16th floor again this week. The business information company is forecast to report a 13% profit rise in the fourth quarter. Profits in 2007 are predicted to grow as New York, New York 10022 much as 16%. Cost cuts, such as the recent elimination of 400 jobs worldwide, will help. The shares slipped 2% last week.

The phone and fax numbers remain unchanged, Forget 2006, when Lifetime Brands’ earnings sagged and its shares as does our commitment to excellent service. plummeted more than 50% between May and December. This year looks Main Phone: 212.752.8000 far better. The company, which owns Main Fax: 212.752.8393 or licenses such well-known houseware brands as Farberware, www.coleschotz.com KitchenAid and Cuisinart, says it expects earnings to rise as much as 50%. Investors got the message, driving the shares up 8% last week. So far this year, they are up 20%. charts: tabones gerard

4 | Crain’s New York Business | January 29, 2007 Green

Big Apple. >

42 buildings • 25 million SF

212.594.2700 • slgreen.com Berlin Boston

BuenosAires

welcomes the following new tenants SR Capital Advisors, LLC NEW YORK,NEW YORK Frankfurt represented by edited by Valerie Block January 29-February 4 John A. Johnson. Jr. of London Studley LosAngeles Topside Shipping,Inc. Madrid represented by find storage, other people Mark F.Lauzon of Author inks couldn’t,” Mr. Guttman says. Milwaukee Cushman & Wakefield, Inc. “There is more and more art being big deal produced all the time, creating a tremendous need for storage.” NewYork nvestigative reporter The space comes with Payroll Outsourcing Plus, Inc. Ron Suskind (left) just humidity control, a viewing room NorthernVirginia represented by got a windfall, industry and—of course—24-hour Sol Szmulewicz of I security. Plans are now in the sources say. After publishing Bellmarc Realty Corp. his last two newsmakers with works for a second location nearby with about 250,000 square feet.

Paris Simon & Schuster, the best-

Philadelphia for leasing information, please contact: selling author of The Price of Theaters to push Peter R.C. Brindley Loyalty, about former David M.Taylor Treasury Secretary Paul legit ticket sales SanFrancisco Natalia Macias Gilbert O’Neill, has jumped ship— the internet makes it easier Todd D. Silverman nancy crampton for a price. than ever for consumers Theodore J. Koltis everywhere to get Broadway show

SaoPaulo According to an industry source, HarperCollins senior tickets. But the Internet also editor Tim Duggan outbid Simon & Schuster with a makes it easier for scammers to rip

Seattle $5 million offer for two books. A HarperCollins them off.That’s why the League of 212.715.0300 spokeswoman confirmed the acquisition but declined to American Theatres and Producers SiliconValley comment on the price or the subject matter. plans to launch a national ad blitz within the next two months The deal was orchestrated by Andrew Wylie, an agent urging showgoers to buy from

Sydney famous for obtaining bigger paydays for his authors by authorized sources, insiders at the moving them to new houses.The project has been so hush- league say. WashingtonDC Though many tickets sold on hush that editors at a number of other prominent publishers sites like eBay are legit, more and say they had no idea that Mr. Suskind was in play. more are turning out to be fakes. “It Insiders expect that the writer has something major up could ruin the theater experience his sleeve. His last book, The One Percent Doctrine,broke for a lot of people,” the insider says. Management is talking with news with its behind-the-scenes account of the Bush several Broadway celebrities about administration’s mismanagement of the war on terror. joining the nationwide campaign. A league spokesman says it’s “You could define it as a premature to comment on the Hotel row grows benefit being located on that program. on Lexington strip,” says Thomas McConnell, senior managing director of the a hotel-saturated stretch of hotel group at Cushman & Movie star apparently has Wakefield.“Just like we have the island hops room for one more. Hersha diamond district, that’s definitely Hospitality Trust, which operates a hotel district.” like the idea of getting away five budget hotels in the city, is from it all? Try buying a $7 million has completed the acquisition of planning to build a property at Safe place villa in Dellis two manufactured home communities Lexington and East 48th Street, Cay, a resort next door to the New York for treasures under in Wells County, Marriott East. construction Six major hotels—including the need somewhere to stash those on a private Waldorf-Astoria—stand within a extra Picassos? In the midst of a island in the stone’s throw of one another near soaring art market, New York has Turks & 527 Total Home Sites the site of the planned project. its first new facility dedicated to Caicos chain. Hersha, based in Harrisburg, Pa., art and antique storage.The The 500-acre

operates three Hampton Inns, a 90,000-square-foot space in the gettyimages getaway, “We’re Buying...Nationwide!” Holiday Inn Express and a Hilton South Bronx was built by Steve washed by crystal Caribbean Garden Inn here. The company Guttman, a collector and owner of water, held enough allure for declined to comment. Storage Deluxe and Artex Fine Michael Douglas (above) to purchase Three businesses, including Art Services. a lot there.Though the actor, who Ross H. Partrich Marquis Galleries, at 519 Mr. Guttman decided to build is married to Catherine Zeta-Jones, Joel K. Brown Lexington Ave., confirmed that the $25 million facility two years owns an estate in Bermuda, he they have lost their lease to the ago, after his unsuccessful search says he wants to head farther hotel developer and will move at for space to put some midcentury south “when the wind gets gusty.” RHP Properties, Inc the end of the month. pieces. “I knew that if I couldn’t Mr. Douglas was one of several 31200 Northwestern Highway dozen dinner guests at last week’s Farmington Hills, Michigan 48334 party, hosted by international 248.626.0737 STRIKE A POSE hotelier and Dellis Cay developer [email protected] Cem Kinay, to introduce the FOR THE FIRST TIME IN SIX YEARS, trendsetter Gen Art is property to New Yorkers. Chef shunning the runway during Fashion Week. Instead, the Kurt Gutenbrunner of Wallsé company is producing a two-hour installation that will fea- Visit us at www.RHP-Properties.com prepared a feast of chestnut soup, ture models posing in clothes produced by emerging lines venison goulash and apple strudel Chrishabana, Geren Ford and Form by Jerry Tam (left). at the Neue Gallery on Fifth The new format will allow fashion editors like Anna Win- Avenue to help Mr. Kinay, a fellow tour to get a closer look at the clothes. Austrian, woo potential buyers.

theo wargo/wireimage.com Gustav Klimts not included. ■

6 | Crain’s New York Business | January 29, 2007 In business, it’s better to receive.

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Business does its duty for military workers THE FALLEN Military deaths of New Yorkers in Iraq and Afghanistan wars. Continued from Page 1 also deducted the value of military Of course,not all employers have complaints with the Department of lights President David Household- food and shelter, but has rescinded the means to compensate employees Labor under the Uniformed Ser- Borough Men Women er. He brought in temporary em- that controversial policy. on active duty. Montefiore Medical vices Employment and Reemploy- Bronx 7 2 ployees, and the rest of the staff In fact, many large employers Center in the Bronx couldn’t afford ment Rights Act of 1994. The law, picked up the slack. “It required have gone further than the law re- to pay nurse Joan Davis, now 48, which Congress passed after the Brooklyn 18 1 three times the work to make it hap- quires by continuing to pay workers while she served as a captain in the first Gulf War, requires employers Manhattan 11 0 pen,” he says. on active duty. Army. But the hospital kept her to rehire vets who meet certain con- For example, New York Life, benefits in effect for six months and ditions, such as providing advance Queens 17 1 Legal minimum which has had only eight employees preserved her prize shift in the gas- notice that they are leaving for Staten Island 2 0 an estimated 3,000 area residents called up for Afghanistan or Iraq, trointestinal unit by hiring a tempo- uniformed service. It is also de- Source: Veterans advocate Joseph Bello who were members of the National didn’t hesitate when Mr.Amenn de- rary nurse for 18 months. signed to prevent hiring discrimina- Guard or reserves, along with about cided to enlist.The insurer agreed to In a few cases, smaller firms sim- tion against vets. 5,000 regular forces, have been continue his benefits and pay the ply eliminate jobs—sometimes as a Advocates say that USERRA Capitol Strategies in 2002 and was called up for duty in Afghanistan difference between his private-sec- pretext for not rehiring veterans, has reduced the number of com- called up by the Army Reserve and Iraq since Sept. 11. tor and military salaries for the four says Wes Poriotis, founder of the plaints. Last fiscal year, the Labor shortly after. He had just signed a Some of the most difficult ques- years he served. Center for Military and Private Sec- Department intervened in 56 cases Fortune 100 company as a customer tions concern salaries and benefits “I was the highest-paid infantry- tor Initiatives, which promotes em- in New York state.Hundreds of oth- and was on his way to $350,000 in for reservists and guardsmen. Fed- man in the Army,”Mr. Amenn says. ployment of veterans. er cases were handled informally by annual revenues. The customer eral law requires only that compa- Other companies that make up Mr. Poriotis says he knows of an volunteers with Employer Support went elsewhere. nies return employees to a compara- pay differentials include J.P. Mor- apparel distribution company that for the Guard and Reserve, a group Mr. Carey, a former Capitol Hill ble position when they complete gan Chase & Co., Merrill Lynch offered a sales position to a return- sponsored by the Defense Depart- staffer,was released from active duty active service. and Bank of Tokyo Mitsubishi. ing employee who had lost the use of ment. in November 2005 and has been re- About 1,500 municipal workers, National Guardsman Victor Torres, his legs. He had worked as a com- building his consulting business. “I mostly police officers and firefight- 33, received his full salary from munications specialist before the On their own am out beating the hustings,” he ers, were called up. The city gener- Bank of Tokyo during his year in war. of course,federal law does nothing says. ally pays active-duty soldiers, minus Iraq and was promoted to mailroom Veterans who believe they have to help small business owners. their military salary. For a time, it manager when he returned. been discriminated against can file Bob Carey, 45, began Empire- COMMENTS? [email protected] Nowhere to turn after Iraq, Afghanistan ASSISTANCE FOR VETS Continued from Page 1 a different system that iden- U.S. DEPARTMENT ed—past events from combat and tifies veterans’ needs earlier OF VETERANS AFFAIRS my current standing—and I go to prevent them from ever HEALTH CARE through these bouts of depression.” ending up on the streets.” His story is the story of thousands The efforts are coming New York Harbor Health Care System of New Yorkers who are struggling to not a moment too soon. (212) 951-3295 re-enter civilian life after serving in Though the VA is the prin- READJUSTMENT COUNSELING Iraq or Afghanistan. Many of them cipal agency for discharged Bronx Vet Center (718) 367-3500 suffer from social,medical or psycho- servicemen and women,not Brooklyn Vet Center (718) 624-2765 logical problems caused by the stress- all are eligible for help. In Harlem Vet Center (212) 426-2200 es of battle. Left untreated, such addition, budget cuts have trauma symptoms—which studies hit the agency hard. Manhattan Vet Center indicate affect about one in five vet- Though the figures are (212) 620-3306 erans—usually worsen over time. rough, some advocates esti- Queens Vet Center (718) 296-2871 mate that at least 3,000 more Staten Island Vet Center Coming home New York vets will need help (718) 816-4499 the vets stumble through a con- with housing,mental health U.S. DEPARTMENT OF LABOR fusing tangle of government and issues and job counseling Workplace questions nonprofit agencies offering help.It’s over the next two years. (866) 4USA-DOL an inadequate system that can’t even They will turn increasingly NONGOVERNMENTAL muster an official, up-to-date count to city agencies ill-equipped ORGANIZATIONS of how many vets are at risk. to handle the influx: The COUNSELING As of the end of 2005, at least Mayor’s Office of Veterans’ 6,000 people in the New York area Affairs has a budget of National Veterans Foundation Hotline (888) 777-4443 had been discharged from tours of $180,000 and a staff of duty in Iraq or Afghanistan. That three. Veterans say they end GENERAL SUPPORT was the last time the Department of up dialing 311 to find out Veterans of Foreign Wars Defense released such data. Experts where they can get help, (212) 807-3164 estimate the current figure to be usually without success. Black Veterans for Social Justice

about 8,000. President George W. buck ennis “If I got out of the mili- (718) 852-6004 Bush’s recent decision to deploy SNAFU: It can be almost impossible for returning servicemen and women to determine how to find services tary right at this moment, I Citizen Soldier (212) 679-2250 21,000 additional soldiers to Iraq and assistance in the city, says veterans advocate Joseph Bello. would have no idea where to Iraq and Afghanistan Veterans stands to increase the population of go for veteran services in the of America (212) 982-9699 vulnerable returnees. city,” says Joseph Bello, a HOUSING “There’s a real need out there, treat and counsel veterans,the num- ton was threatening to close. veterans advocate. and it must be addressed,” says ber of homeless vets in the city prob- Meanwhile, some City Council New Era Veterans (718) 904-7036 Robert Greene, combat veteran co- ably exceeds 100 and is climbing. members are floating a proposal to Facing foreclosure Salvation Army Borden Ave. ordinator for New York Harbor New York officials have recently budget $5 million to create a one- one female army veteran who Residence (718) 784-5690 Health Care System, a VA hospital stepped up their outreach. Last stop referral center in each borough. asked not to be named says that that has registered 3,685 veterans month, Mayor Michael Bloomberg The centers would address a major since leaving active duty a year ago, seeking services since Oct. 1, 2004. announced initiative “Project Wel- problem: The network of agencies she has made dozens of calls for as- among departments. The figure An initial Crain’s investigation come Home” to find housing for serving returning vets is decentral- sistance with job placement and le- probably understates the problem. 18 months ago found early signs of 100 veterans of any war within 100 ized and disorganized. A spokes- gal issues. She now faces foreclosure “The truth is, nobody knows a troubled homecoming for the days. He launched a joint task force man for the mayor says that Mr. on her late parents’home in Queens. with certainty” how many Iraq and city’s veterans (Aug. 30, 2005, Page of the city, the VA and nonprofits Bloomberg hasn’t ruled out sup- City and federal agencies don’t Afghanistan vets are included in 1). At the time, advocates estimated and charged it with finding ways to porting the proposal, which will be have a handle on how many are in that tally, Mr. Hess says. “I’m sure that perhaps as many as 100 men help those who served. After being one of many options considered. the greatest need. The city puts the there are a few, and I’m sure there and women who had fought in Iraq lobbied by advocates,the mayor also Robert Hess, commissioner of overall number of homeless vets in will be more over time, tragically.” or Afghanistan were homeless. To- successfully championed the cause New York’s Department of Homeless the five boroughs at about 700, day, according to the people who of two VA hospitals that Washing- Services,says,“We want to try to craft though there’s no consensus even COMMENTS? [email protected]

8 | Crain’s New York Business | January 29, 2007 same $5,000 that’s spent to provide State targets hospital detox BY THE NUMBERS an individual with a hospital bed for The number of patients who have been less than a week could, for example, hospitalized multiple times for detox is pay for a year of more effective out- Continued from Page 2 At best, he says, it’s a first step. ners’ Beth Medical Center in on the rise in New York state. patient treatment at places like New York City; provide more fund- The state’s Office of Alcoholism Manhattan—eliminate dozens of Zucker Hillside, the facility where Medicaid recipients hospitalized ing for outpatient care; encourage and Substance Abuse Services has its detox beds, converting them to more than five times Ms. Hunter is a client. the addition of drug-treatment fa- proposed triaging hospitalized ad- psychiatric beds. “Before I came to Hillside, it was cilities; and, more controversially, dicts. Most would be quickly trans- “The state’s very concerned about 2001 1,516 just in and out, in and out of detox,” move more treatment into private ferred to residential or outpatient the revolving door,”says Dr.Spencer 2005 1,684 +11% says Ms. Hunter, who is now on doctors’ offices. programs. Eth, medical director of behavioral methadone maintenance. “There Advocates for those suffering health services for the Saint Vincent Medicaid recipients’ average was no support. Once you left, there from addiction are all for revamping Eliminating beds in NYC Catholic Medical Centers system. number of hospital treatments was nothing.” the system. the hospital-restructuring “Too often now, it’s inpatient detox, 2001 9.27 Ms. Hunter, who has finally “Detox isn’t treatment for addic- panel created by the Pataki admin- then an appointment referral card, kicked heroin, found work as a dog tion,” says Dr. Jeffrey Selzer, direc- istration is encouraging the shift to- followed by a relapse and more inpa- 2005 9.70 +5% groomer and lives a normal life. tor of addiction services at The ward outpatient care. The Berger tient detox. We need to reform the Source: NYS Office of Alcoholism and Substance “She’s a success story,” says Zucker Hillside Hospital in commission recommended that the system from top to bottom.” Abuse Services Richard Woytek, director of the Queens, part of the North Shore- city’s largest addiction-treatment An OASAS spokeswoman point- center’s outpatient addiction-treat- Long Island Jewish Health System. facility—Continuum Health Part- ed to a July 2006 report to the Berger ment services. panel in which the agency’s former tem in which addicts taken to hos- But he’s concerned that too few commissioner, Shari Noonan, con- pitals would stay for shorter times addicts can get the help they need. ALCOHOL MOST ABUSED IN NY curs that New York is not spending and would then receive either ad- In recent years, he says, Queens has its detox money effectively. mission to community-based resi- lost 400 treatment slots and Long ALCOHOL IS THE SUBSTANCE that New Yorkers are most likely to abuse, according “Other states use hospital-based dential centers or medically super- Island, at least 200.“Even with the to the latest available national figures. Based on responses to a 2004 survey, detox for medically or psychiatrical- vised outpatient care, or both. best treatment,” Mr. Woytek notes, researchers at the U.S. Department of Health and Human Services estimated ly complicated cases,” Ms. Noonan “only 15% to 20% of addicts will that 3.7 million state residents binge regularly on alcohol, imbibing at least told the commission. But in New No cures for a chronic disease beat opiate addiction. The rest will five drinks within a couple of hours. Of those people, 171,000 are teenagers. York, she said, 85% of detox is done many addiction specialists and need maintenance.” The next most popular drug in the state is marijuana, smoked by an in hospitals, even though 60% of federal health policy experts now Hospitals say they are braced for estimated 1.9 million residents, including 235,000 teens. Of the people who those cases are not complicated. believe that addiction can rarely be change,which will most likely mean use other illicit drugs (cocaine or crack, heroin, hallucinogens, inhalants or As evidence that the system cured, but instead should be man- a shift toward outpatient care. improperly used prescription drugs), about 403,000 use cocaine, including doesn’t work, Ms. Noonan noted aged—like any chronic ailment— “We anticipate that there will be 22,000 teenagers. But even more people—656,000, including 97,000 that most substance abusers who get with the aim of keeping patients out another proposal,” says one analyst teenagers—abuse prescription pain relievers. detox treatment in hospitals receive of the hospital.That means patients at the Greater New York Hospital The same study found that an estimated 1 million New Yorkers, including no further care. should get drugs to treat withdraw- Association, declining to be named 82,000 teens, know they need treatment for alcohol abuse but are not The OASAS Medicaid statistics al symptoms and should then be because drug treatment is a sensitive receiving it. Among all those residents abusing drugs, an estimated 409,000 for fiscal 2005 show that of 62,332 regularly monitored and counseled issue for hospitals. “We are willing are not getting treatment, 74,000 of them teens. addicts hospitalized, 80% “were not for the psychological problems un- to listen to anything rational.” linked to treatment at discharge.” derlying the addiction. The agency last year proposed a sys- Dr. Selzer points out that the COMMENTS? [email protected] New investors on Broadway Continued from Page 1 pot. Simultaneous runs in other of striking it rich. Many say that SHOWTIME cities, sophisticated merchandising even if they don’t get a big payday, BONANZA and international tours create addi- the excitement of being part of a tional profits. Box-office grosses for the 2006-07 new show and the attendant glitz is season to date are outpacing those “People are seeing more so than sufficient compensation. In fact, the for 2005-06. ever,that when a show hits,it throws lead producers on some projects are off income,” says Hal Luftig, a pro- so inundated with offers that the ducer of upcoming spring musical unthinkable has happened:They are $548,232,465 Legally Blonde.He raised his $5 mil- actually turning away money. 2005-06 lion portion of the $13 million show “The allure of Broadway is at a in just two weeks, some of it from high point right now,” says John groups in Japan and Korea. Breglio, an entertainment lawyer $601,377,985 Despite Broadway’s stellar run, and producer of A Chorus Line.“I 2006-07 however,four out of five shows don’t joan marcus joan cannot tell you the hundreds of recoup their investment, a statistic SPRING AWAKENING: The hit show, with music by Duncan Sheik and choreography by Bill T. calls and e-mails I got on Chorus that hasn’t changed in decades. For Jones, lists 29 producers. It’s playing at the Eugene O’Neill Theatre. Line, just strangers who would ask +9.7% example, two major musicals that if there was any way they could in- 2006-07 Increase entered the current season with tons vest in the show.” Figures are for May 29, 2006, through Jan. 21, 2007. of buzz—High Fidelity and The ting his piece with four friends, three Some newbies are even making Times They Are a-Changin’— of whom were Broadway first- Broadway their day job. Jennifer Pay to play bombed. timers. Maloney, a former producer of day- the entry level for investors tains, starring David Hyde Pierce. The newcomers don’t seem to be Another hook is the dream that time television stalwart As TheWorld varies. Generally, the commitment Veteran theater executives say worried. It would be nice to hit the fuels every producer—winning a Turns, raised $500,000 to help pro- must be at least $10,000, but the novices can make more money than jackpot, which can be a 3-to-1 re- Tony.Retail investor Jim Fuld Jr.was duce Chita Rivera:The Dancer’s Life, minimum is much higher in some ever with a hit.Premium-price tick- turn for a successful show. But the invited by high school friend and last year.The show closed after two cases. Roger Berlind, for example, ets, which can generate more than perks of investment—going to veteran producer Jeffrey Richards months, but Ms. Maloney wasn’t set the floor at $50,000 for his up- $250,000 a week for the most suc- opening night, meeting actors and to become involved in The Pajama discouraged. coming $10.5 million musical Cur- cessful shows, have sweetened the having something interesting to talk Game, starring Harry Connick Jr. She is one of 29 producers on the about at cocktail parties—are The show took three years to devel- hit Spring Awakening and is on the viewed as their own reward. op, but in the end, Mr. Fuld found Legally Blonde team.Ms.Maloney is Roy Furman, vice chairman of himself on stage accepting the Tony also responsible for bringing Ms. REPRINTS OF CRAIN STORIES investment firm Jefferies & Co., has for Best Revival of a Musical. Tunie into the business. Crain’s New York Business offers reprints of the articles it publishes. To obtain been a producer for years. Though “You’re in a better position than his accomplishments on Wall Street 15 minutes of fame you would have been 10 years ago, an estimate of the price and the turnaround time for a reprint, please contact pay the bills, it’s his theatrical asso- he still gushes about the experi- when there were just one or two new Lori Noffz at Reprint Management Services, (717) 399-1900, ext. 104, or ciations that excite his neighbors. ence.“Everyone is entitled to 15 min- shows a year,trying to convince peo- [email protected]. “Everyone wants to know what utes of fame,” Mr. Fuld says. “That ple to put their money in this,” Ms. Readers wishing to make their own reprints or to post a story on a Web shows you are doing and what’s was an incredibly exciting moment.” Maloney says. “There’s a mass of site must pay $350 for the use of the Crain’s copyright; the fee for nonprofit coming into Broadway,” he says. Now he’s hooked. He is working product, and there’s a lot of quality organizations is $195. To get additional information, please contact Jill Mr. Furman says so many of his with Mr. Richards to produce Talk work out there right now.” Bottomley at Crain’s New York Business, (212) 210-0282. friends asked if they could invest in Radio, a play starring Liev Legally Blonde that he ended up split- Schreiber, this spring. COMMENTS? [email protected]

January 29, 2007 | Crain’s New York Business | 9 VIEWPOINT Making Sarbanes-Oxley case editor in chief Rance Crain publisher Jill R. Kaplan ast week, Mayor Michael Bloomberg should be considered scams.The money the shareholders EDITORIAL and Sen. Charles Schumer released a collect is actually their own, since the settlements are paid for editor Greg David report arguing that excessive regulation by the companies they’ve invested in. Worse, a big chunk of managing editor Richard Barbieri projects editor Cynthia Rigg under the Sarbanes-Oxley Act, needless the award is taken by the plaintiff law firms—the true deputy managing editors Valerie Block, lawsuits against large companies and beneficiaries of the system. And among the nation’s biggest Erik Ipsen columnist Alair Townsend overly strict immigration laws threaten proponents of these senior reporters Aaron Elstein, New York’s financial services industry. suits are the Lisa Fickenscher, Matthew Flamm, An overhaul Tom Fredrickson, Samantha Marshall, They are right, although their argument is very parochial comptrollers of New Anne Michaud, Julie Satow, and unlikely to convince the public or Congress that change York City and state. Miriam Kreinin Souccar L must be seen reporters Barbara Benson, Elisabeth Butler, is needed. Instead, they should make the case that reform is The mayor and senator Erik Engquist, Amanda Fung, Hilary Potkewitz, crucial for the good of all cities and the country’s economy. as being in the should lean on them as Gale Scott Start with Sarbanes-Oxley, which was passed as the well as seek legislative restaurant critic Bob Lape national interest art director Steven Krupinski Enron scandal dominated the news.The law, designed to changes. deputy art directors Carolyn McClain, Daniel Mednick ensure that no other firm collapsed because of fraud, has Additionally, the staff photographer Buck Ennis been beneficial in some ways. Requiring chief executives and federal government copy desk chief Wendy Zuckerman copy editors Michele Arboit, Leslie Jay, financial officers to sign all financial reports holds them must balance its need Thaddeus Rutkowski accountable for what they say, making honesty a higher to protect America from terrorism with an immigration research editor Denise Southwood associate research editor priority. Forcing boards of director to actually supervise policy that acknowledges that as the center of the global Adrianne Pasquarelli management has led to better corporate governance. economy, the must be accessible to a wide www.NewYorkBusiness.com online editor Catherine Tymkiw But subjecting company’s internal controls to minute tests range of businesspeople, academics and students. online reporter David Jones

by outside accounting firms has proved expensive and virtually The financial services industry—a nice way of saying Wall EDITORIAL AND ADVERTISING OFFICES useless. A sensible overhaul of Sarbanes-Oxley is overdue. Street jobs—may suffer as a result of excessive regulation and 711 Third Ave., New York, NY 10017-5806 editorial: 212.210.0277 Fax 212.210.0799 Or consider class actions against companies that allegedly litigation. But the rest of the country won’t see that as a advertising: 212.210.0259 commit fraud against their shareholders, though usually the reason to act.The case must be made that such changes are Cable craincom nyk Fax 212.210.0499 “crime” is merely missing an earnings target.These suits in the broad public interest. Entire contents ©copyright 2007 Crain Communications Inc. All rights reserved. ®CityBusiness is a registered trademark of MCP Inc., used under license agreement. LETTERS TO THE EDITOR TO SUBSCRIBE: Call 888.909.9111; fax 313.446.6777. $3.00 a copy, $59.79 one year, $109.79 two years. www.NewYorkBusiness.com

ADVERTISING AND MARKETING How to insure the uninsured advertising director Vanessa Cognard business development manager Robert N. Grossman senior account managers STATE SHOULD REWORK FINDING A NEW WAY require a constitutional Holly A. McKeown, William E. Squitieri UNCOMPENSATED CARE TO CHOOSE JUSTICES amendment, and at least in the account executives crain’s is exactly right that we appreciate the focus that interim the court decision must be Andrew Carlin, Derek Reese, Jennifer Siniscalchi, “it’s time for more ambitious Crain’s is giving the efforts being addressed. We would much prefer Brigitte Stieglitz western account manager thinking” on health insurance in made to reform how Supreme a reformed judicial convention Ellen Mazen (Los Angeles) 323.370.2477 New York (“Uninsured: a vexing Court justices are chosen in New system to open primaries, which sales manager, classified problem,” Jan. 15). But it’s sur- York (“Groups fight for justice in have the worst fund-raising print & online John Gallagher prising how enthusiastic Crain’s is choosing justices,” Jan. 22). implications. newsletter product manager about and Califor- This has been a central issue of Should it be a political reality Catherine Evans Gittens sales coordinator, print & online

nia proposals, which don’t reduce reed/cityhall.nyc.gov edward the New York City Bar that candidates must be allowed to Lulé Haznedari the overall cost of health coverage THE MAYOR’S 25-year plan for the city failed Association since its founding in get on the ballot outside a sales coordinator Anita Perrino much because they don’t change to highlight the role of a technology policy. 1870 and has received more convention, we would prefer the credit Pat Grondziak 313.446.6082 the role of private insurers. prominence since a federal court interim approach of having a marketing coordinator Jill H. Bottomley In the rest of the developed declared the current judicial judicial convention modeled on assistant circulation manager world, universal care, often with david kallick convention method of selecting those that political parties use for Michael Holowchuk private insurance available on top Senior fellow the justices unconstitutional. statewide conventions, where general manager, interactive of a government system, costs far Fiscal Policy Institute That is why we write to correct candidates could be voted onto the Marc Minardo less than what we pay. A single- the impression given in the article ballot by the convention while NEW YORK PRODUCTION payer model could bring down HIGH TECH IS PART that the City Bar Association others can petition to be on the production and pre-press director costs dramatically in New York. OF CITY’S FUTURE “supports open primaries, primary ballot. Michael Corsi While federal and state complete with run-offs.” We also support the creation of advertising production manager governments work toward mayor bloomberg offers laudable Our strongly held view is that qualifications commissions to Marilyn DeMilta comprehensive solutions to this goals in his long-range plan de- the best way to select justices— screen candidates and report to the PUBLISHED BY CRAIN COMMUNICATIONS INC. problem, shouldn’t New York state tailed in the Jan. 22 story “Bloom- and all judges—is through a conventions a limited number of chairman Keith E. Crain at least revamp its system of berg tries for legacy in crafting 25- commission-based appointment most-qualified candidates. president Rance Crain paying for uncompensated care? year plan.’’ But Plan NYC doesn’t system. We believe this provides barry kamins secretary Merrilee Crain treasurer Mary Kay Crain Today, a surcharge on detail how telecommunications- the highest-quality judiciary. We President executive vp, operations William Morrow premiums finances the cost of information technology and Web- recognize that this change would New York City Bar Association senior vp, group publisher Gloria Scoby emergency room care for the wireless policy could help achieve group vp, technology, circulation, uninsured.That means businesses these goals. manufacturing Robert C. Adams that provide insurance are paying Telecommuting, e-learning, vice president/production & WHAT’S COMING UP IN CRAIN’S? manufacturing David Kamis extra, while those that don’t are off broadband content, social corporate circulation director the hook. networking and other emerging Patrick Sheposh Until we have a universal trends will have a marked impact Report: Report: Report: meetings small real founder G.D. Crain Jr. (1885-1973) system, it would be better either to on the city in the coming years. chairman Mrs. G.D. Crain Jr. (1911-1996) reverse the current situation or pay lloyd p. trufelman and conventions business estate for uncompensated care out of the President Feb. 5 Feb. 12 Feb. 19 state’s general revenues. TrylonSMR

10 | Crain’s New York Business | January 29, 2007 Rodham Clinton has announced that she will not participate in public GGK’s Slogan is… funding. As a result, there’s no ceil- Q. ing on what she can raise and spend. “Quality Companies Are Attracted To Us” Former Massachusetts Gov. Mitt Tom, you recently left the United States Romney has also declined to partic- ipate, and others may follow suit. Securities and Exchange Commission to Campaign contributions also become a partner at Goldstein will be higher this year because of Golub Kessler LLP. What the sheer number of aspirants. An- influenced your decision to nounced and potential candidates include Ms. Clinton, Mr. Romney, join the firm? , John McCain, “I wanted to join a quality Chris Dodd, Sam Brownback, Joe A. company operating at the highest Biden, John Edwards, Bill Richard- level of integrity with the most son, Rudy Giuliani, Dennis Kuci- nich and about a dozen others. progressive clients. GGK operates Tom Ferraro, CPA All—from the most conservative to at the highest levels of the profession’s Partner the most liberal—will seek financial ethics and independence standards – 212.372.1213 support in New York City. all part of its commitment to quality [email protected] The irony is that despite the vast and client excellence.” sums expected to be raised here, rel- atively little money will be spent here. To learn more about our commercial audit services for By March 4, 2008, the date of the privately-held companies, our specialized services for New York primary,the field will have SEC reporting companies, hedge funds, broker-dealers, john h.john howard been narrowed dramatically,leaving and not-for-profit organizations, or to request a brochure, fewer candidates to spend money on call me or visit our website, www.ggkllp.com media and field operations here. With Hillary in the race, New GOLDSTEIN GOLUB KESSLER LLP York will get more play than usual. Certified Public Accountants and Consultants The NY paradox But maybe we should start thinking SM QUALITY COMPANIES ARE ATTRACTED TO US about an earlier primary, too. 1185 Avenue of the Americas Suite 500 New York, NY 10036-2602 After primary season and the Tel 212.372.1800 Fax 212.372.1801 www.ggkllp.com in 2008 election parties’ conventions, there will be little urgency for either party’s can- didate to campaign here because of shrewd observer of presidential politics recent- the mathematics of the Electoral College. Most states have winner- ly said that the candidates “come out here, and take-all rules; whoever wins the they take the money and run. Millions and mil- state in the general election sweeps lions and millions of dollars—both parties. But all the Electoral College votes. they’re not even campaigning here, because they Since New York is expected to be firmly in the Democratic column, WHY PAY N.Y.C. RENTS? Ajust write us off.” why should either party’s candidate That could have been me talking about New York, but it was bother to campaign and spend pre- up to 6 MONTHS FREE RENT cious money here? All that New in fact Gov. Arnold one.We have a plethora York money will be spent elsewhere. up to 20,000 SF Schwarzenegger speak- of fat cats who are so- Therefore,I not only want an ear- Class A Full Service Building ing about . licited hungrily. ly state primary;I also want the win- He wants to move up Political experts say ner-take-all rules to be changed in Will divide the state’s primary to each presidential candi- favor of proportionate Electoral Col- early February 2008, to date will have to raise lege votes. Current rules mean that Armonk, New York make the state’s voters $100 million by the end both parties ignore the bulk of the and not just its donors of this year to be compet- electorate in the general election,con- $23.00 PSF + Electric more relevant.The gov- itive.That giant sucking centrating only on voters in the toss- All American Capital ernor, among many sound is getting louder, up states. Current rules effectively others, believes that big as the calls, letters, invi- disenfranchise Democrats in red 914-253-8555 states should have a ALAIR tations and e-mails go states and Republicans in blue states. greater role in winnow- TOWNSEND out with one message: Many people don’t bother show- ing the parties’ fields. Send me money. Now! ing up at the polling place because Like California,New The fund-raising they feel their votes don’t count. In York City is a center for campaign race will be even more heated this all but the battleground states, they cash—maybe the most important election cycle because Sen. Hillary are absolutely right. Pranzo di Potenza CRAIN’S ONLINE POLL (Power Lunch) DO YOU THINK SARBANES-OXLEY NEEDS TO BE OVERHAULED FOR NYC TO KEEP ITS COMPETITIVE EDGE? A LARGE MAJORITY of the 144 poll Yes, but the Featuring the Cuisine of respondents agree with Mayor Michael No, what’s changes important is that must be Executive Chef Clifford Crooks, Bloomberg and Sen. Charles Schumer, who the law deters .29% 36%. modest to who appears in this season’s TOP CHEF. say the law is too stringent and is costing corporate fraud ensure that corporate New York its position as the financial center fraud is of the world. However, 36% say the modi- Yes, the law is too deterred strict and needs to .35% fications shouldn’t be drastic. Another 29% be revised Salute! 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January 29, 2007 | Crain’s New York Business | 11 brownfields tax-credit process and combating pollution that aggra- vates asthma. L.I. SENATE SEAT Battle of the bucks THE INSIDER The Brownfield Opportunity THE CRUCIAL RACE to fill the Long Island state Senate seat formerly held by Area program, which is designed to Michael Balboni is coming down to a struggle between special interests. by Erik Engquist and Anne Michaud redevelop industrial sites in poor The Feb. 6 election could set the stage for a change in control of the neighborhoods, is not working as it Senate, the Republicans’ last bastion. A victory by Democrat Craig was meant to, Mr. Grannis says. Johnson would narrow Senate Majority Leader Joseph Bruno’s margin to Tax breaks are going to developers 33-29; this in turn would spur Democrats to approach Republican senators who are not performing the best with pleas to change parties, luring Grabbing Grannis’ possible cleanup of the polluted them with promises of power in a sites, and the program is too Democratic majority. However, a Assembly seat complex. victory by Republican Maureen O’Connell would virtually assure ould-be successors City candidates GOP control of the chamber through are forming a long line at least 2008. to try to win the seat of burn through cash A $250,000 television ad W campaign attacking Ms. O’Connell Democratic Assemblyman with term limits slated to create was funded by Long Island’s Lilo Alexander “Pete” Grannis (left), numerous vacancies in city offices in 2009, candidates are raising and and Gerard Leeds, founders of who was nominated last week to spending money earlier than ever CMP Media, and their son, Daniel head the state Department of before.They took in and dished out Leeds of Washington, D.C. They nearly four times more money in moved the cash through their Environmental Conservation. But tabones gerard two of the biggest names in his the past 12 months than in 1998, political action committee, which the first year of the election cycle aims to alter the school funding formulas that Republican Senate leaders Upper East Side district are sitting for 2001, when a similar number of have long protected. out the race. seats were opening up. Meanwhile, powerful health care workers union 1199 SEIU made a big TV bloomberg newsbloomberg Already jockeying for the seat Candidates registered with the buy on Ms. O’Connell’s behalf. It’s also funding her campaign indirectly: In are Mr. Grannis’ top Manhattan staffer, Tony Morenzi; state Campaign Finance Board raised October, it donated $500,000 to the Republican Senate Campaign $7.6 million, up from $2 million, Committee, which in turn sent $330,000 to Ms. O’Connell’s committee. committeeman Micah Kellner; Barry Klein, chief of staff for and they spent $1.7 million, up Assemblyman Jonathan Bing; and Susan Chamlin, an aide to from $478,000.The largest outlays state Sen. Liz Krueger. were for hiring consultants and The city’s lawyer, Corporation The criterion bodes well for raising funds. Counsel Michael Cardozo, is exam- Judge Carolyn Demarest, although However, former City Council selected with as few as two dozen ining the constitutionality of the she does have ties to state Sen. Speaker Gifford Miller, whose old votes: Only about 30 of the ap- board—made up of members Martin Connor. council district largely overlaps Mr. proximately 200 Democratic Bloomberg’s representing the governor, the “Despite her political connec- Grannis’ turf, says he’s not inter- county committee seats in the anti-PACB plots Senate majority leader and the tions, she’s not a political person,” a ested in seeking public office at the district are filled.The party’s choice Assembly speaker—in hopes of source says. “She got the judgeship moment. Former City Council- will be the favorite in a special mayor michael bloomberg’s showing a violation of the sep- on the merits.” woman Eva Moskowitz also says she’ll election. quest to eliminate the Public aration of powers of the governor Mr. Jones’ appointment to the pass, although she adds, “I have not Meanwhile, Mr. Grannis says Authorities Control Board—the and the Legislature. But it may not Court of Appeals is awaiting ruled out a run for public office in his top priorities at the Department obscure body that derailed his pan out. Senate confirmation. the future.” of Environmental Conservation proposed West Side stadium— The mayor might instead The party’s nominee could be will be reforming the byzantine won’t be easy. support a state bill to remove big projects from PACB jurisdiction. Environmental But legislative leaders dislike the aspirations bill: If the board were weakened, the governor would be even more gov. eliot spitzer’s adminis- powerful. tration has installed recycling ANOTHER BREAKTHROUGH containers throughout the Capitol for the first time. Watchdog group New security czar Environmental Advocates of New York ruffles feathers takes this as another sign that the new governor will pursue an sources inside Mayor Michael aggressive environmental agenda. Bloomberg’s office are not happy The bins presage a push for the that the state’s new homeland Bigger, Better Bottle Bill, which could security czar, Michael Balboni,is redirect about $180 million a year emphasizing regional cooperation from bottling companies to the in disaster planning. state’s Environmental Protection Mr. Balboni told a business Fund. Mr. Spitzer wants to audience recently that when increase the fund without raising awarding homeland security taxes. funding, federal agencies are going to weigh how well applicants work with surrounding communities. State asset sales “The state homeland security make bankers drool chief shouldn’t take New York City’s security and lump it in with the public finance departments everyone else’s,” says a City Hall of many of New York’s major source. “Terrorists are going to investment banks are preparing target the city, not East Williston.” briefs on which state assets the That would be the location of Mr. Spitzer administration can sell. Balboni’s Long Island home. The banks are betting that the new governor will need money to pay for capital improvements, Judge sought; especially some of the big trans- no hacks need apply portation projects he proposed on the campaign trail. Airports, roads, We’re building a bigger nest. the office of Court Adminis- bridges, the state lottery—all are Ropes & Gray LLP Look for Ropes & Gray at our new location in New 1211 Avenue of the Americas tration, which is seeking an ad- being scrutinized. York in early 2007. It’s where we’re ideally positioned New York, NY 10036-8704 ministrative judge to succeed Sales could come at a political to serve a growing clientele. It’s where we’ll continue T 212.596.9000 • F 212.596.9090 Theodore Jones Jr. in the civil cost: Indiana Gov. Mitch Daniels’ ropesgray.com providing world-class legal service, solutions and division of Kings County Su- popularity suffered when he leased success for our clients. preme Court, wants to find an a highway to a South American individual who won’t be labeled a firm. Goldman Sachs, however, political hack. pocketed a $20 million fee. ■

12 | Crain’s New York Business | January 29, 2007 2007 FORTYUnder FORTY A BROADWAY PRODUCER who won a Tony at age 29,an emergency management expert who lived through the World Trade Center attacks and a neuroscientist who raises money for brain research are just three of the exceptional executives profiled in Crain’s New York Business’ 40 Under 40 special report. Crain’s editors chose this year’s class from a record 800 nominations, making it more difficult than ever to select the honorees. Read their stories, find out surprising tidbits about each member of the group, and go to Crain’s Web site to watch video interviews with this year’s rising stars. www.newyorkbusiness-risingstars.com

PHOTOGRAPHY BY BUCK ENNIS

Helen Allen ------Page F19 Adam Epstein ------Page F6 Dany Levy ------Page F9 Jefrey Pollock ------Page F19 Jason Binn ------Page F24 Jason Finger ------Page F3 Sarah Tomassi Lindman ------Page F21 Maite Quinn ------Page F13 Angela Burt-Murray ------Page F6 Neal Goldman ------Page F24 Andrew Mathias ------Page F11 Daniel Bernard Roumain ------Page F19 Sarah Caddick ------Page F10 Mark Gordon ------Page F10 Crystal McCrary Anthony ------Page F21 Andrea Batista Schlesinger ------Page F17 Nicholas Cagliuso ------Page F21 Matthew Greitzer ------Page F16 Merry Miller------Page F4 Felix Sención------Page F11 Wendy Cai ------Page F9 Eric Heaton ------Page F9 Sara Mirski ------Page F24 Joel Simon ------Page F3 Maurice Coleman ------Page F14 Scott Heiferman ------Page F4 Rohan Oza ------Page F7 Ryan Slack ------Page F17 Chris Concannon ------Page F14 Kenny Lao ------Page F22 Michèle Penzer ------Page F21 Elizabeth Weymouth ------Page F22 Janine DiGioacchino ------Page F6 Adrienne Lazarus ------Page F3 Laurel Pickering------Page F16 Amira Yunis ------Page F11 Michael Duda ------Page F13 Bryan Leach ------Page F16 Jessica Pincomb ------Page F13 Steve Zeng ------Page F22

NEW YORK’S RISING STARS

FORTIES JINGLE MAESTRO FACT S KNOWS THE SCORE 4 are JOEL SIMON, 39 vegetarians; PRESIDENT AND CHIEF EXECUTIVE, the rest JSM MUSIC INC. relish n high school, Joel Simon wanted to be a rock star; at Cornell red University, a lawyer. But his epiphany came seven months into a dave klüg dave meat! what-the-heck job he’d taken writing ad jingles, when 50 mys- terious envelopes arrived.“They were all checks,” Mr. Simon says.“Every single one.” They were residuals from a Clorox jingle he’d written for a and out,” says Kirk Palmer, founder of an small commercial music eponymous executive search firm. house, JSM Music. Every —elisabeth butler time it aired, he got paid—more than $70,000 in all.“I Ihad no idea how WORKAHOLIC much money COOKS UP SITE could be made,” the Brooklyn na- JASON R. FINGER, 34 tive admits. CO-FOUNDER He would soon AND CHIEF EXECUTIVE, find out. Mr Si- SEAMLESSWEB mon cold-called a acations are a foreign concept to Jason Finger, who spent his company that sold honeymoon at a food industry its juicers through in- RETAIL EXEC conference in San Antonio. But fomercials, offering to the workaholic, who earned a law produce original scores STAYS IN STYLE degreeV and an M.B.A. simultaneously, hardly feels deprived. for the same $2,000 the ADRIENNE Mr. Finger has been rewarded for his firm had been paying diligence with SeamlessWeb, an Internet- LAZARUS, 38 based service that allows corporate for canned music. He PRESIDENT, employees and consumers to order food added another incen- ANN TAYLOR STORES CORP. from member restaurants. He started it tive: a cut of his residu- seven years ago with a few friends and his drienne lazarus learned Ital- girlfriend (now wife) Stefanie, whom he met als. Before long, he’d ian in just three months so that at the University of Maryland. The firm, cornered the infomercial she would be able to converse which was bought by food giant Aramark with her husband’s extended last year, had revenues of over $100 million in market, and hundreds of family. She brings the same 2006. thousands of dollars Akind of energy and dedication—not to It wasn’t the couple’s first stab at entre- rolled in every quarter. mention a willingness to adapt to new cir- preneurship. In college, they started a cumstances—to her leading role at classic business selling insignia jewelry to In 1997, Mr. Simon used fashion brand Ann Taylor. fraternities and sororities, but had to bail the cash to buy JSM, As she works to turn around the Ann when Jostens sent Mr. Finger a letter which he turned into Taylor division of Ann Taylor Stores Corp., ordering him to stop because the practice she’s trying to fix a problem she had a hand infringed on its rights. The experience the largest commercial in making. Ms. Lazarus, who joined the inspired him to become a lawyer. music producer in company as an assistant dress buyer in 1991, After a six-month stint at a law firm,Mr. spent five years working her way up the Finger quit and scraped together $345,000 to the city. Awards corporate ladder at the retailer’s namesake launch SeamlessWeb. One of his angel piled up, and rev- chain. When the company decided to launch investors, Bob Greene, offered up his friends enues surpassed Loft, a spinoff with less expensive clothes, it Continued on Page F4 tapped Ms. Lazarus to help.The concept $10 million. As record labels began became so successful that it began eating into using commercials to promote its older sibling’s sales some three years ago. their artists, the rock world that forsook That’s when Ms. Lazarus was asked to move back to the Ann Taylor division to give it Mr. Simon came calling.“High-powered record a lift.The can-do executive created a list of 52 executives I could not get on the phone five years things that were wrong with the chain. ago, now I can’t get off the phone,” he says. “If you put it down on paper, it’s easier to navigate,” Ms. Lazarus says. She has since Ad executives praise Mr. Simon for pushing JSM for- updated Ann Taylor’s styles, helping the ward in a fast-changing business.“He has embraced the brand reconnect with its customers. For the first nine months of 2006, sales grew 6.6% to volatility of our industry,” says Karl Westman, senior partner $669 million, compared with the year-earlier at Ogilvy & Mather.“It’s easy for people to ride the same period. highway, but he gets off the beaten path.” Ms. Lazarus has come a long way since she joined the firm, and industry experts Especially when he drives his Ferrari Modena convertible. believe she can revive the brand. “Adrienne is —erik engquist homegrown and she knows the brand inside

Crain’s New York Business ● www.newyorkbusiness-rrisingstars.com ● January 29, 2007 ● F3 NEW YORK’S RISING STARS

to Mr. Finger as business leads. “He closed cott heiferman’s Meetup, the Mr. Heiferman has been associated with.The every one of those deals,” says Mr. Greene. Web site where people connect and Homewood, Ill., native launched a college “And the feedback I got from them was form social networking groups, was radio show on the Internet in the early 1990s, ‘Thank you.’ ” launched just as former Vermont when he was at the University of Iowa. That Mr. Finger’s modest upbringing and fre- Gov. Howard Dean decided to run move caught the eye of Sony Corp., which quent moves as a child fostered his desire to forS president in 2004. Mr. Dean’s supporters hired him with the title of interactive succeed. “I came from a lower-middle-class used the site to build a movement, marketing frontiersman in 1994. background. If I wasn’t faced with challenges, earning Meetup a place in grass- One of the few exploring the I’m not sure I’d be the person I am,” he says. roots-organizing history. medium at the time, Mr. Heifer- —lisa fickenscher With $3 million in annual man soon heard about a Web revenue and 3 million registered WHO artists consortium—a dozen users, the networking site helps lets her staff bring guys meeting over pizza to talk. people form book and fan clubs pets to the office? He joined them, and his belief in WEB ORGANIZER and make political associations SEE PAGE F26 the power of community was born. online and in person. Mr. Heiferman Today, he runs the New York Tech JOINS THE CLUB sees Meetup as a force for creating broad Meetup, which has 2,700 participants. social movements in the 21st century. One Meetup investor, Internet guru SCOTT “We’re just getting started,” he says. Esther Dyson, says she first noticed Mr. HEIFERMAN, 35 “There are things to learn, causes to forward Heiferman as “a kid with a pencil behind saw how to extend the technology beyond CO-FOUNDER AND CHIEF and problems in your life that can be helped his ear” who placed a Sony ad on the home advertising to social issues.” by forming community groups.” page of fledgling AmericaOnline. “He was —anne michaud EXECUTIVE, MEETUP Meetup is one of several Internet concepts one of the original visionaries,” she says. “He Continued on Page F6 SOUTHERN CHARMER MAKES THE GRADE MERRY MILLER, 37 Using her Southern charm, Ms. Miller has helped upgrade the compa- SENIOR PROGRAM DIRECTOR, THE LEARNING ANNEX ny’s teachers from a bunch of psychics and matchmatchers to internation- al figures such as Desmond Tutu and music legends like Clive Davis. he same gumption that got Merry Miller a gig “You have to find a balance between the star power and making sure playing harp in a Dallas club when she was only 14 that students learn something,” says Ms. Miller, who still plays the harp on allows her to talk celebrities like Harrison Ford, the weekends. P.Diddy and Joe Torre into teaching courses at The To reach that balance, Ms. Miller re- Learning Annex. minds her celebs how much they would The former Miss Dallas, who grew up in tiny have appreciated it if someone had Mesquite,,has a list of contacts that’s the envy helped them along the way—and en- of networking professionals all over town. courages them to get personal in their Since joining The Learning Annex in 2002, Ms. Miller has teaching. been an integral part of the team that has trans- “Merry gave me a forum to express Tformed the continuing education school my deepest views and understandings from a $3 million company to one about my team,” says New York Giants with more than $100 running back Tiki Barber, a Learning million in revenues, Annex lecturer.“She provides her stu- offering 1,800 dents with a unique, interactive experi- classes a month ence that they will always remember.” in five cities. —cynthia rigg

FORTIES 15 have postgraduate degrees; 1 didn’t graduate FACT S from college

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F4 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business

NEW YORK’S RISING STARS

determined to move themselves and their independent Honey to Time Inc.’s Teen People. EDITOR WRITES families forward—whom Ms. Burt-Murray Her performance so impressed her Time Inc. has made it her mission to serve in the pages bosses that they gave her the top job at Essence of Essence. in November 2005. Newsstand sales jumped SUCCESS STORY “I want to shore up our reader in a world an impressive 7.8% in the first half of 2006, at ANGELA where she can still be marginalized in certain a time when most magazines were losing ways,” says the editor, who is as old as the readers. Ad revenues increased 4% to BURT-MURRAY, 37 magazine she grew up with. $93 million for the first 11 months of 2006, EDITOR IN CHIEF, Her own life could be a blueprint for according to Publishers Information Bureau. success for any demographic group. After In between a 60-hour work week and ESSENCE college she moved to New York and found a raising two young boys, Ms. Burt-Murray job as an editorial assistant at publisher Van also found time to co-author two critically trong women have always loomed Nostrand Reinhold while taking night acclaimed books and to outline her next large in Ms. Burt-Murray’s life, courses in journalism at New York novel. Somehow, she makes it all look easy. from her grandmother, who owned University and interning at a community “She’s never flustered,” says Michelle a hair salon, to her mother, a finan- newspaper, The Manhattan Spirit. “I just fell Ebanks, president of Essence Communi- cial services executive. It’s those role in love with this world,” she says. cations Inc. Smodels—hardworking African- Over the next 12 years, she moved from —samantha marshall

producer for the 1997 revival of Arthur be a producer? Well, Adam did,” says Mr. PRODUCER Miller’s A View From the Bridge. Waters, writer and director of the movie “I felt like this was a down payment on my Hairspray, who acted as a consultant on career,” says the Miami-raised impresario, the musical. “That’s what gives him such PUTS ON HITS who counts Hollywood titan Samuel tremendous confidence. He’s always known ADAM EPSTEIN, 32 Goldwyn among his heroes. what he wanted to do.” And what a career it’s been. Mr. Epstein Mr. Epstein, who graduated from New CHIEF EXECUTIVE, won a Tony Award as one of the producers of York University with a degree in political ADAM EPSTEIN PRODUCTIONS the wildly successful Hairspray:The Musical, science after starting out in performing arts, which so far has grossed nearly $200 million. credits his success to understanding both the t’s not that unusual for young He’s also notched producer credits for The creative and practical side of producing a hit people starting their careers to hit up Wedding Singer and revivals of The Crucible show. their family and friends for some extra and Amadeus on Broadway. “I got my left brain to introduce itself to cash—but how about $100,000? His next project in development is a my right brain,” says Mr. Epstein, who hopes As a recent college grad, Adam Ep- theatrical version of John Waters’ movie to expand his producing skills to the movie Istein had no qualms about raising that kind Cry-Baby. business as well. of money in his first go-round as associate “Who as a little boy wants to grow up to —cynthia rigg

FORTIES JANINE FACT S DIGIOACCHINO, 36 GENERAL MANAGER, 20 root NEW YORK he celebrities choose the out- for the fits and poses of their wax figures at . Yankees; Everything else falls to Janine DiGioacchino. 7 root TUnder Ms. DiGioacchino, the museum’s performance has—like its J. Lo in a tight for the dress—turned heads in the entertainment industry. Revenues have risen in each of her Mets six years, even after Sept. 11, 2001, and have doubled over all to $22 million. Attendance is HANDLING WHOLE up 20%, to 775,000 a year. Not bad for someone who didn’t even BALL OF WAX know what a wax museum was when she was

dave klüg dave Continued on Page F9

F6 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business BOWLING ACE STRIKES LIQUID GOLD ROHAN OZA, 35 SENIOR VICE PRESIDENT OF MARKETING, GLACÉAU

orn into a wealthy Indian family, Rohan Oza grew up in Zambia, at- tended elite schools in England and vacationed in Bombay. It could be ex- pected that such a background would have instilled in him a love of tennis or cricket. But last year, when it was time to arrange a Christmas party for his colleagues at Glacéau, which makes the highly popular Vitaminwater and Smart- Bwater, Mr. Oza insisted on a night at the lanes. “I used to be in a bowling league in college,” he says, adding that his top score was 235. Now, Mr. Oza scores strikes for Glacéau. Since he joined the Queens firm in 2002, annual rev- enues have soared by more than 800%, to $350 million last year—growth fueled primarily by Mr. Oza’s celebrity part- nership strategy. He has amassed a group of 20 entertainers and athletes, including 50 Cent, Kelly Clarkson and David Wright, to endorse the electrolyte-infused bottled waters as well as in- vest in the company. Glacéau has been so suc- cessful that beverage industry giants, including Mr. Oza’s former employer, Coca- Cola, are trotting out copy- cat products. Mr. Oza was brand manager for the At- lanta company’s Sprite division and for its sports drink Powerade, both of which grew significantly under his leadership. “When Rohan was guiding Powerade, he took NFL star Michael Vick and translated the buzz around him into sales,” says Reed Bergman, founder of sports marketing agency Playbook Inc.“Rohan has become iconic in the mar- keting industry.” —lisa fickenscher windows, windows and windows of OPPORTUNITY

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recruited from Planet Hollywood Interna- West Financial last year. He also did the tional by Madame Tussauds’ London-based math for last year’s merger of Merrill’s money owners. management business with BlackRock. “No DOYENNE OF HIP “They wanted a New Yorker,” says Ms. matter how hot it gets, Eric stays unruffled,” DiGioacchino, a big Yankee fan who had says Greg Fleming, co-president of global lived here for 12 years. It’s no coincidence markets and investment banking at Merrill. that the museum boasts five Yankee figures. A native of Cortland Manor, N.Y., Mr. PROFFERS HOT TIPS Next fall, she will launch a Madame Heaton has long had a penchant for high- Tussauds in Washington, D.C., while pressure situations. One summer during running the New York venue—and raising college, he supervised swimming lessons in DANY LEVY, 34 her twin toddlers in Princeton, N.J.The Westchester County for 100 children, ages 6 EDITOR IN CHIEF, CHAIRMAN, Philadelphia native has a second-floor office to 18. “The kids weren’t so bad,” he recalls. with a picture window overlooking West “All those parents, though—they were a DAILYCANDY , but much of her time is spent much bigger challenge.” patrolling her museum’s 10 floors, even —aaron elstein helping patrons and ripping tickets. ew yorkers who pride themselves on being “She is one of those people who gets it all in the know about the newest restaurants, hottest done. A superwoman,” says Stacy Shuster, the nightclubs and must-hit sample sales never miss museum’s director of marketing and sales. “If you’re on her senior team, failure is not an DailyCandy e-newsletters. In the six years since option. And it’s not just, ‘You go and do it’; Dany Levy launched DailyCandy New York, it it’s, ‘I’m going to be in the trenches with you.’ has become a powerful trendsetter that regularly She rolls up her sleeves.” —erik engquist bestows stardom on little-known businesses. Advertisers are rabid over it. DailyCandy has been profitable since the fourth quarter of 2001. Last year, Ms. Levy sold a minority stake in the company, which was valued at $130 million. NThe company, which e-mails its free newsletters to more than 2 million subscribers, expects to generate rev- enues of $25 million this year. The chatty brunette got the idea for DailyCandy after covering CONSULTING fashion and lifestyle for a handful of elite publications, including THE HOMELAND New York Magazine and The WENDY CAI, 32 New York Times. In 1999, while DIRECTOR, working on the prototype for CHINESE SERVICES GROUP, Condé Nast shopping maga- DELOITTE & TOUCHE USA zine Lucky, Ms. Levy BUSBOY SERVES ix months after she had quit her pitched DailyCandy as its job on Wall Street to launch her online companion.The WALL ST. DEALS own dot-com firm, Wendy Cai still editorial staff passed, and hadn’t told her parents, who clung ERIC HEATON, 39 to traditional Chinese values. But she quit to pursue the idea SENIOR VICE PRESIDENT, Swhen she had to take the bus to visit them in on her own. In March 2000, Paramus, N.J., she finally confessed that she MERRILL LYNCH & CO. had sold her car to cut back on costs. Busted. the first DailyCandy e-mail Much to her surprise, her folks were went out to 700 of her t was not eric heaton’s ability to supportive. Before the Cultural Revolution, acquaintances. crunch numbers or put together a sales her grandfather had been an entrepreneur in pitch that won over the people at Shanghai.The family left China for the Ms. Levy, a single New Merrill Lynch when the new college United States when Ms. Cai was 12, and York native who lives in grad came looking for a job. It was his they showed similar pluck here. Her father Los Angeles part-time, Iwillingness to do the dirty work. worked his way up from dishwasher to The Dartmouth economics major had owning a restaurant, and her mother became now produces helped pay for his education by working 25 a jewelry designer. 12 regional hours a week in the campus dining hall, Ms. Cai, who sold e-commerce company where he wiped tables and washed dishes Hagglers.com at a profit just and three after other students were finished eating. before the tech bubble burst, has national “I guess they figured if I could clean up proved herself as nimble as her versions of after my peers, I could be an analyst,” says parents at adapting to changing Mr. Heaton, who has risen to co-head of the circumstances. the must-list. With a full financial institutions group since joining the One of the youngest directors in editorial staff on hand, investment bank 17 years ago. Deloitte’s history, Ms. Cai advises she focuses on ensuring He oversees a staff of 250 worldwide and Fortune 500 companies on China advises some of the nation’s biggest banks on investments ranging from WHO that each post maintains mergers. Mr. Heaton is on the road $10 million to $50 million. Her sold ice cream at the gossipy tone Jersey Shore? the of her constantly; he estimates that last year, he saw ability to keep up with the original concept. Next on his newborn daughter four days out of her lightning speed of the country’s SEE PAGE F26 first 90. economic development is rooted in Ms. Levy’s agenda: His office is filled with plaques her success as an entrepreneur. launching DailyCandy in commemorating the hundreds of deals that “It’s because of this experience that she’s Mr. Heaton has been involved in, including matured so fast,” says Clarence Kwan, Asia and Australia. Wachovia’s $25 billion acquisition of Golden Continued on Page F10 —elisabeth butler

FORTIES FACT S 22 are natives of New York state

Crain’s New York Business ● www.newyorkbusiness-rrisingstars.com ● January 29, 2007 ● F9 NEW YORK’S RISING STARS

managing partner at Deloitte and her boss in pursuing his target customer. guru Deepak Chopra. the China practice. “She has the mind of a “I called Donald Trump twice, and both Mr. Gordon, who has a master’s degree in manager and the soul of a leader.” times he said no,” Mr. Gordon recalls. real estate from New York University, lives In the past year, Ms. Cai has been on the Instead of giving up, the Ithaca College with his wife and two young children in the road more than 80% of the time as she keeps graduate marched across the street to Mr. prosperous Westchester suburb of Armonk. up with the myriad investors now rushing to Trump’s office to convince the mogul that he “He is the best in the business,” says Steve the mainland market. needed his moniker on .The Kisielica, co-founder of Lodging Capital The breathtaking pace doesn’t faze her. “I hard sell worked, and The Donald acquired Partners. “Aside from being one of my couldn’t ask for a more perfect job,” says Ms. the building—soon transformed into Trump preferred vendors, he is a great friend.” Cai, who loves returning to China to sightsee Park Avenue—for $115 million. —julie satow and practice the many dialects she speaks. The star of The Apprentice isn’t Mr. —samantha marshall Gordon’s only famous acquaintance. Last year, the banker was a guest at the wedding in of Vikram Chatwal, the LEFT-BRAINED jet-setting owner of the Hampshire Hotels HOSPITALITY and Resorts chain. The ceremony was NEURO FUNDING attended by a slew of celebrities, including HOBNOBBER former President Bill Clinton and spiritual SARAH CADDICK, 38 EXECUTIVE DIRECTOR, sity’s new $1 billion, 350,000-square-foot MARK GORDON, 39 COLUMBIA CENTER FOR neuroscience research center is to get the MANAGING DIRECTOR, donors and the scientists in sync. In less than NEUROSCIENCE INITIATIVES two years, she’s brought in $30 million—in SONNENBLICK-GOLDMAN addition to $200 million already in place—to eferences to Alice in Wonder- coordinate the work of staff experts on the nvestment banker Mark Gordon, a land and The Wizard of Oz per- brain and human behavior, and to hire new specialist in the world of hospitality, vade Sarah Caddick’s conversa- talent. has completed $10 billion worth of tions about working with It helps that as a neuroscientist herself, transactions in the past 12 years, philanthropists and scientists. Dr. Caddick “speaks science.” largely by force of personality. RShe’s trying to illustrate the idea that they She left the lab in 1998 to do foundation IHe kicked off the current wave of hotel-to- live in alternate realities. Donors want to give work after deciding that she didn’t want to condominium conversions with the sale of the money to someone who’ll cure cancer in five grow old simply fitting one tiny part into a Delmonico Hotel shortly after the Sept. 11 years. Scientists want the world to giant research puzzle. terrorist attacks of 2001, when the real estate understand that that’s an impossible task; “It just stopped being fun one day,” she says. market was in the doldrums.The Woodmere, nevertheless, their work is brilliant and With the approval of her very practical L.I., native touted the fading property on the merits immediate funding. parents—she was raised in modest circum- Upper East Side with gusto, doggedly Dr. Caddick’s job at Columbia Univer- stances in Wales, where her father worked

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F10 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business NEW YORK’S RISING STARS

FORTIES FACT S NEWSPAPERMAN 10 have ACHIEVES GOAL been in FELIX SENCIÓN, 38 a musical FOUNDER AND CHIEF EXECUTIVE, group THE MUNDIAL GROUP since high s a boy selling newspapers in his father’s Wash- ington Heights candy store, Felix Sención got an school early education in running a business. In particular, dave klüg dave he remembers the time he gave change for a $20 bill after the customer handed him a $10. as a customs agent and her mother as a REIT; Mr. Mathias followed six months later. “ ‘We make pennies on all the newspapers,’” Mr. hairstylist—she switched to the business of No one—least of all Mr. Mathias—is Sención recalls his father telling him after the cus- science. Columbia recruited her in 2005 to surprised that he’s struck gold at such a tomer returned the money.“That kind of experience run its neuroscience center, which aims to tender age. find cures for neurological illnesses. “I have always had a business sense,” he helped me think:There has to be a bigger opportunity out there.” “Sarah has an acute sense of human says. “My grandfather used to send me paper The opportunity was one he made himself. character, pragmatism and a dogged tenacity,” stocks to collect when I was young.” AIn 2002, taking what he learned as a sales says renowned neurobiologist Dr.Thomas Robert Verrone, a managing director at Jessell, who hired her. In a tough climate for lender Wachovia Securities, likes to joke, executive in the multicultural department research funding, he says, “Sarah brings “Andrew is the oldest 33-year-old I know.” at the Daily News, Mr. Sención launched exhilaration to the challenge.” Mr. Mathias toiled day and night to —gale scott complete last year’s $6 billion acquisition of Fútbol Mundial—and convinced blue-chip Reckson Associates Realty—beating back an advertisers to sign on. unsolicited bid from boldfaced names Harry Distributed inside Hispanic newspapers, Macklowe and Carl Icahn—but he’s not all about business. the now monthly soccer title boasts circula- In fact, Mr. Mathias met his wife,Tina, tion of over 1 million copies, making it the country’s while they worked at Capital Trust. He also largest Spanish-language sports magazine.“People [in enjoys golf. But he admits that when it comes to sports, he’s no match for his brothers, both this community] were not reading sports magazines,” of whom played professional squash. he says.“We created a habit.” “I got the business genes,” he says. —julie satow The combined rate card ad revenue for Fútbol Mundial and new offshoot Béisbol Mundial reached $7.5 million in 2006, up 30% from the prior year, ac- cording to Media Economics Group. Mr. Sención has also recently launched the English language Fútbol Mundial USA, which runs inside USA Today’s Sports Weekly, and he is rolling out boxing and auto-racing LANDLORDING IT magazines. “He found a different way of doing OVER THE CITY something,” says former U.S. soccer ANDREW manager Clive Toye.“And he reached MATHIAS, 33 millions of soccer fans in this country CHIEF INVESTMENT OFFICER, no one had reached before.” SL GREEN REALTY CORP. —matthew flamm

ndrew mathias burst into the real estate big-boys’ club last year by engineering a purchase MASTER OF HER that transformed SL Green into New York City’s largest com- RETAIL SPACE Amercial landlord. The quiet and unassuming protégé of Marc Holliday, SL Green’s chief AMIRA YUNIS, 36 executive, credits his achievements to his EXECUTIVE VICE PRESIDENT, mentor. “Marc and I have a very unique NEWMARK KNIGHT FRANK relationship,” comments Mr. Mathias, a RETAIL Buffalo, N.Y., native. “It helps that Marc is young himself and has never let his age get mira yunis’ talent as a sales- in the way.” woman first surfaced in a Mr. Mathias met his current boss at sports bar in Queens. She investment bank Capital Trust as a fresh- was slinging beer there at faced graduate of the Wharton School of the night to support her young son University of Pennsylvania.The two worked Awhen the bar started offering a commission on a deal advising SL Green Chairman on beer and liquor sales. Stephen Green on the initial public offering “Something just clicked in me,” Ms. Yunis of his real estate investment trust. In 1999, says. “I wanted to sell.” Using her friendly Mr. Holliday left Capital Trust to join the Continued on Page F13

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charm and striking good looks, Ms. Yunis agencies make the grade. raked in more commissions than anyone else “At the end of the day, you are going to be on the waitstaff. Her knack for sales held accountable to them, because that’s who EXEC HAS FIRM GRIP prompted a patron to offer her an office job our clients are held accountable to,” he says. in property management. She took the That approach is not lost on Deutsch’s position and pursued her real estate license, clients. “My job is all about increasing remembering the $800 broker’s fee she shareholder value, and Mike gets that,” says ON SOFTWARESALES forked over for her first apartment in Paul Guyardo, executive vice president the city. of sales and marketing at DirecTV. Ms. Yunis landed her first big One of seven partners who run JESSICA PINCOMB, 32 office deal, and a $40,000 1,000-employee Deutsch, Mr. commission, just seven months WHO Duda is the youngest person to hold BUSINESS AND MARKETING OFFICER, NEW YORK/ after getting her license.That was makes his own wine? the title. He was promoted in DISTRICT, MICROSOFT CORP. big money for a woman who grew SEE PAGE F26 2005, shortly after agency leader up as one of the only Latinas in Donny Deutsch turned over day- Richfield, Minn.The daughter of to-day operations to a new chief hile her friends held fun summer jobs South American immigrants had been executive. During that tumultuous as lifeguards, Jessica Pincomb worked at raised to push herself. After that first deal, period, accounts were lost, and revenue corporate sales internships throughout the young, single mother poured all of her declined. “It was a bad year,” Mr. Duda admits. energy into her new career. 2006 was a different story. Mr. Duda was college. She wanted to embark on a ca- Often the only female broker in the instrumental in securing the return of client reer as soon as possi- bullpen, Ms. Yunis worked long hours leasing DirecTV, which had fired his agency two years office space and apartments before moving earlier. The deal was a coup, since DirecTV ble so that she into the retail market. She joined Newmark spends $180 million a year on advertising. could make her Knight Frank’s retail team in 2000. “The mark of a champion,” says Mr. Duda, first million. Last year, Ms. Yunis brokered a whopping “is your resiliency when you face bad news.” $10 million in business and won the Real —richard barbieri “I am results-oriented,” she says.“I visualize Estate Board of New York’s Retail Deal of the every challenge and what steps I need to take Year award for putting Trader Joe’s into Union toW get to the outcome.” Square. She also became the first female principal in Newmark’s New York office. After a postgraduation European back- “We expect big things from Amira,” says packing trip, Ms. Pincomb followed in Barry Gosin, chief executive of Newmark. “She’s smart, very creative, and she finds her father’s footsteps, pursuing a career different approaches to attack the work.” in the software business. She landed a —elisabeth butler job at Computer Associates, now known as CA. Demonstrating the same passion that she has for skiing, she hop- scotched around the globe for the company, holding several sen- ior roles by her mid-20s. She amassed years of business development SCRAPPY MAVEN experience in infor- mation tech- OF RECYCLING nology. MAITE QUINN, 33 Ms. PRESIDENT, SPRINT RECYCLING Pincomb returned to New York in 2004 as hen she was in high school in Westfield, N.J., vice president in charge of a sales MARKET-WISE Maite Quinn wore a division that generated $119 million Mohawk. At Rutgers Uni- in product revenues and another ADMAN versity, she grew her hair outW and dyed it green. Suffice it to say that $4 million in consulting services revenues MICHAEL DUDA, 35 Ms. Quinn is used to standing out—al- that year. PARTNER, DEUTSCH INC. though maybe not in quite the same way she does now. Soon after, software giant Microsoft lured ven when Michael Duda is sit- Today, she’s one of the highest-ranking Ms. Pincomb away from CA.The New York City marathoner with ting at his tidy desk in the high- women in the recycling industry, spinning the firm handshake took on oversight of the development and imple- ceilinged Chelsea offices of ad- commercial trash into usable materials. She’s vertising agency Deutsch Inc., president of Sprint Recycling, a nine-year- mentation of branding strategy, product launches and strategic commu- his mind is never far from Wall old firm with 70 trucks, a staff of 112 and nications for the New York region. She is the youngest executive to hold EStreet. A video monitor is tuned to CNBC revenues of more than $20 million. that post, says boss Michael Robinson, general manager of the New York so he can follow the markets, and a vertical “Thanks to her and to her team, we are file overflows with articles from Private the largest recycler of office paper in New region. Equity Week and other financial journals. York City,” says Joseph Donnolo, chairman “She is the navigator in the business,” he says.“She keeps a chaotic sales Mr. Duda, the baby-faced director of of Sprint Recycling, and Ms. Quinn’s boss. business development and corporate “She brought the bold ideas that environment calm and simple.” initiatives at Deutsch, lives and dies by the transformed this company.” Ms. Pincomb’s precision helped her region’s sales team bring in rev- decisions of corporate marketing officers Not bad for someone who signed on at enues of more than $492 million in the 2006 fiscal year—104% of its quo- who hire and fire ad agencies. But he also Sprint four years ago just to do some needs to get inside the heads of the investors freelance marketing work. ta.The team expects to exceed revenues of $600 million this year. who ultimately pass judgment on whether Continued on Page F14 —amanda fung

FORTIES FACT S 29 own their homes, and 27 live in the city

Crain’s New York Business ● www.newyorkbusiness-rrisingstars.com ● January 29, 2007 ● F13 NEW YORK’S RISING STARS

“This is a really tough business, with The figure is up about 25% in the last year. terrible margins,” says Ms. Quinn. “But I BANKER BOOSTS “Bank of America is moving very rapidly saw there was an opportunity to build under Maurice Coleman’s leadership to being the company and—no matter how corny COMMUNITY a major player in community development in this sounds—to do something for the New York City,” says William Grinker, chief environment.” MAURICE L. executive of Seedco Financial Services, a Indeed, her concern doesn’t stop with her national community development job. She chairs the Manhattan Citizens’ COLEMAN, 39 organization. Solid Waste Advisory Board and the NEW YORK MARKET EXECUTIVE, Through Mr. Coleman’s leadership, for government affairs committee of the national BANK OF AMERICA example, Bank of America is lending $15.5 Institute of Scrap Recycling Industries, million for the renovation of the dilapidated among other groups. hile attending high Francis Ennis Homes, a 231-unit, low- Back in her student days, during her school in a tough neigh- income apartment complex in Harlem.The summers off from Rutgers, Ms. Quinn borhood in Trenton, N.J., bank is working on the project with interned for Sen. Edward Kennedy and for Maurice Coleman picked community groups such as the Abyssinian New Jersey Gov. James Florio. After college, up his graded tests and pa- Development Corp., which Mr. Coleman she helped make television documentaries persW after class because he was embarrassed serves as vice chairman. on everything from New York City’s by his high marks. Mr. Coleman also belongs to the Harlem exterminators to a Little League team in “I pretended to be just a basketball player,” divide between being street-smart and book- Education Activities Fund, which teaches kids Park Slope, Brooklyn—a project that grew says Mr. Coleman, who went on to play smart—and between the poor and the rich. that they can do well in school and still be cool. into a 13-part miniseries for . basketball and earn two degrees at Columbia His work includes managing nearly “It became clear to me growing up that “If I set a goal, I don’t just say it; I do it,” University.“The peer pressure was too great.” $400 million that Bank of America invests in just because you start out in poverty doesn’t Ms. Quinn says. Today, as New York City market executive affordable housing, community development mean you have to end up there,” he says. —erik ipsen at Bank of America, he works to close the and small businesses in low-income areas. —tom fredrickson

“You’ve got to figure out ways to slow your Stock Exchange and is spearheading the COLLEGE ATHLETE opponent down, to get in front of him and exchange’s expansion into options trading. make him take a route he doesn’t want to “He’s got a better grasp of where the TRADES UP take,” he says. market is going than anyone in the industry,” Mr. Concannon uses that philosophy says Seth Merrin, chief executive of CHRIS today to intercept business from the New Liquidnet, a Manhattan trading firm. York Stock Exchange. It’s an unlikely position for a Long Island CONCANNON, 39 As head of Nasdaq’s trading operations, native who was a Washington securities EXECUTIVE VICE PRESIDENT, he’s overseen a near doubling in revenue, to lawyer until electronic trading pioneer Island NASDAQ STOCK MARKET $1 billion, through the first nine months of called in 1997. After his clients at major last year. Meanwhile, Nasdaq’s share of trading brokerage houses told him how much they hen he was a cornerback NYSE-listed stocks has soared to 12% from disliked the upstart but admired its technology, with the Catholic Univer- about 1% a year ago. Mr. Concannon, one of he took the job. sity football team, Chris the first people hired to join the regime of “They got me thinking that there was really Concannon became expert Chief Executive Robert Greifeld when he something to electronic trading,” he says. in how to deal with bigger, took over in 2003, is now helping devise —aaron elstein moreW athletic players. strategy for Nasdaq as it bids for the London Continued on Page F16

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F14 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business

NEW YORK’S RISING STARS

FORTIES CHOIRBOY IN TUNE FACT S WITH URBAN BEAT 26 are BRYAN LEACH, 36 married; SENIOR VICE PRESIDENT OF URBAN MUSIC, RCA MUSIC GROUP PRESIDENT, POLO GROUNDS MUSIC one is engaged orn and bred in harlem, Bryan Leach has come a long way from his days as a wannabe rapper who, he

now admits,“sucked.”The multimillion-dollar label klüg dave partnership that he recently signed with veteran hit- maker Clive Davis puts the young executive into a HealthPass—a subsidiary that offers health prime position to create new stars. plans to small businesses—has increased to Mr. Leach developed an impressive track record as nearly $3 million; the staff has grown to 22. vice president of A&R at TVT Records. He has gen- Raised by music teachers in Orange County, Ms. Pickering, who played the flute in erated more than $110 million in sales over the past five years through a high school, says she chose health care roster that includes Lil Jon, the Ying because, like most public health BYang Twins and Pitbull, and is cred- professionals, she “wanted to save the world and help those less fortunate.” ited with developing a major hip- —barbara benson hop movement,“Southern crunk.” It’s those golden ears that BMG executives are counting on as Mr. Leach assembles a brand- new stable of talent. “Bryan was the one exec that de- cided to take a chance on me,” PUBLIC HEALTH Lil Jon says. “Now, after 7 million [units] sold, peo- PRACTITIONER ple are thinking maybe LAUREL these guys did know what PICKERING, 39 they were doing.” EXECUTIVE DIRECTOR, The budding mogul NEW YORK BUSINESS discovered his passion for GROUP ON HEALTH music while growing up in the Polo Grounds fter getting her master’s CYBERSEARCH Projects—his new label’s degree in public health from Emory University, Laurel SPECIALIST namesake. He joined the Pickering worked two part- Boys Choir of Harlem to time jobs to make ends meet. MATTHEW escape life in the streets AIn the mornings, she interviewed minority women who were addicted to GREITZER, 30 during the height of the heroin and at risk for HIV for a Columbia DIRECTOR OF SEARCH 1980s crack epidemic. University research project. ENGINE MARKETING, NY, Though no amount of In the afternoons, she would practically change on the subway into the professional AVENUE A | RAZORFISH singing practice could garb required for her shift at the New York prevent the 9-year-old from Business Group on Health, where she was t the cusp of the dot-com writing a policy paper on the Clinton boom in 1998, Matt Greitzer witnessing bodies being administration’s health care reform plan. was raising funds for a Seattle- thrown from the roof of his Impressed with her powers of persuasion, based nonprofit, going door-to- building, music became his refuge. the group soon offered Ms. Pickering a full- door and asking for money. When he was 16, Mr. Leach time job. When its executive director quit A“I was oblivious to the Internet,” he says. suddenly in 1996, she got the top spot. “I had no intention of getting into the joined a local rap group called “Her youth was against her at the time,” interactive space.” Smooth & Easy. But, stepping in to recalls Joe Martingale, an employee benefits But to escape his soliciting gig, Mr. consultant who helped found the organiza- Greitzer took an entry-level job at tech manage the act, he quickly realized tion. “Not only did Laurel pull it off, but the startup Avenue A as a media trafficker, that his talent lay behind the scenes. group is more robust than it has ever been.” ensuring the smooth delivery of online ads. Mr. Leach insists that his single NYBGH harnesses the collective In three months, he made his way up the financial clout of members like Bank of New interactive agency’s corporate ladder to the mother, who worked double York to drive improvements in health care post of operations director. nursing shifts to pay for quality and delivery. Ms. Pickering cajoles In 2003, Mr. Greitzer moved to New health providers to go beyond paying lip York City, closer to his native Spencer, N.Y. Catholic school for him and his service to quality by backing their claims Growing wise to the ways of the Web, he brother and sister, taught him the most about with shared data. foresaw Google’s impact on advertising and success. “Whatever gets measured gets improved. convinced his agency to start a marketing What gets publicly reported gets improved business that would help clients use search “I got my hustle from her,” he says. faster,” she says. engines to drive traffic to their Web sites. —samantha marshall The group’s annual budget, which includes “Matt has a very creative and practical

F16 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business NEW YORK’S RISING STARS

mind,” says Jim Warner, executive vice Schlesinger, who is up nights thinking about “I realized if I was given the choice president of Avenue A | Razorfish’s Eastern ways to help more people achieve the between being chief technology officer or region. “He is truly balanced between the left American dream. She says her passion chief executive, I’d rather be the CEO,” and right brain.” comes from having watched her says Mr. Slack, who promptly The right side took over in 2004. Mr. Dominican mother and Jewish enrolled in Stanford Business Greitzer—who as a child wrote short stories father struggle financially in her WHO School. and aspired to be a film director—left childhood. gave birth in front of After earning his M.B.A., the Avenue A | Razorfish to satisfy an “My parents always tell me to ? future entrepreneur followed a entrepreneurial itch to start a social networking leave this and go be a corporate girlfriend to Germany. He stayed SEE PAGE F26 site. It didn’t take off, but the former frat boy lawyer and make money,” Ms. in Berlin for four years after their gained still more Internet experience. He Schlesinger says. “But I feel these breakup, working for consulting returned to Avenue A | Razorfish the issues deeply.” firm KPMG. When an old college following year as director of search engine —miriam kreinin souccar buddy invited Mr. Slack to partner with him marketing for New York. in a real estate Web site, he jumped at the Since he rejoined the firm, his team has chance to realize his dream of being the chief. doubled in size to 25 and garnered more than Forgoing a salary in exchange for a 20 search marketing campaigns from clients CEO RUNS significant equity stake, Mr. Slack, along with such as Verizon and Schering-Plough. In partner Matthew Haines, has built up 2005, Avenue A | Razorfish became the A SITE WITH BITE PropertyShark.com’s revenues to more than largest buyer of search advertising. It spent David Dinkins. Her senior year, the straight- $1 million. $130 million, 31% of the agency’s overall A Brooklyn native was chosen to be the RYAN SLACK, 35 “He has a huckster in him,” says James billings. student representative on the New York City CHIEF EXECUTIVE, Dwinell, who was Mr. Slack’s boss at —amanda fung Board of Education. Champion. “He literally ran my company, Ms. Schlesinger is now executive director PROPERTYSHARK.COM and I profited by turning it over to him.” of the Drum Major Institute for Public —julie satow Policy. Established in 1961 by Harry yan slack has left a series of 4.0 Continued on Page F19 PASSIONATE Wachtel, an adviser to the Rev. Dr. Martin grade-point averages and perfect Luther King Jr., the think tank advocates for SAT scores in his wake. At only PROGRESSIVE progressive policies on such issues as 23, he was named chief operat- immigrant rights and the betterment of the ing officer of Champion Trail- ANDREA BATISTA middle class. U.S. senators use her arguments Rers, a manufacturer in his native California. in their stump speeches. Today, he runs PropertyShark.com, a SCHLESINGER, 30 “Under Andrea, DMI is really leading the Brooklyn-based Web site through which EXECUTIVE DIRECTOR, national conversation on the middle class,” says users can dig up sales prices, appraisal values, Kathy Wylde, chief executive of the New code violation information, even the names DRUM MAJOR INSTITUTE York City Partnership. of previous owners for 25 million properties in FOR PUBLIC POLICY In the two years since former President 20 markets around the country. Membership Fernando Ferrer left and Ms. Schlesinger has ballooned to more than 200,000 since hen her teenage peers became the sole head of the nonprofit, its Mr. Slack joined the business three years ago. were obsessed with crush- budget has nearly tripled, to $1.1 million. Mr. Slack had briefly considered a career es and clothes, Andrea During the midterm elections, DMI’s ads on in computer programming after he graduated Batista Schlesinger spent Google grading each candidate had 24 from the University of California at Davis her free time writing fiery million hits. with a bachelor’s degree in civil engineering. lettersW about the school system to then-Mayor This is just the beginning for Ms. But he decided he’d rather be the boss.

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Teleport I and II, Staten Island, NY 196,600 sq. ft. available for sublease, including full floors. Contact: Diane Chayes, 732-590-1032 [email protected] David MacDowell, 732-283-9000 [email protected] ©2007 Mack-Cali NEW YORK’S RISING STARS

imprint on the scene in a different way. scene five years ago, when Guy Ramsay asked ART LOVER PLAYS Two years ago, Ms. Allen created the her to bring his London-based Affordable Pulse contemporary art fairs: events Art Fair to Manhattan.The fair now boasts FAIR GAME designed for a younger generation to coincide 15,000 visitors and more than $3.7 million in with the higher-end Art Basel show in annual sales. Mr. Ramsay went on to back her HELEN ALLEN, 35 Miami and the Armory Show in New York. other ventures, including Art 212, which DIRECTOR, Last month, Pulse in Miami took in more debuted last fall. than $10 million as numerous dealers sold Ms. Allen credits her mother with stoking PULSE/RAMSAY FAIRS out their inventory on the first day. her passion for the arts by taking her on “It has become one of the must-see weekly visits to the Met and numerous trips elen allen was destined for fairs,” says Pavel Zoubok, a Chelsea gallery to museums abroad. Now Ms. Allen’s a life in the arts. At the ten- owner. 7-month-old daughter is a regular on the der age of 5, the precocious This isn’t the first success story for Ms. circuit. child proclaimed that she Allen, who launched her career at Christie’s “I take my daughter on all my business wanted to run the Metropoli- in Rome and became one of four people trips just like my mom took me,” Ms. Allen Htan Museum of Art when she grew up. She chosen from 600 applicants for a special says. “It gives you a better understanding of worked at the museum through high school. training program in New York. how the world really operates.” Now the native New Yorker is making her She got her start in the thriving art fair —miriam kreinin souccar

into the Congressional Record, the thrilled apartment of Mr. Silvan’s recently deceased POLLSTER HAS youngster borrowed $5 against his allowance grandmother. They began by conducting and mailed it off to the congressman. market research and have since broadened THE NUMBERS It was the first of many campaign their work to include polling and a strategic contributions for the budding political junkie. consulting for business and political clients. JEFREY POLLOCK, 35 Mr. Pollock formed a Young Democrats The company now employs 50 people in five PRESIDENT, chapter, interned for Rep. Charles Rangel cities and grosses nearly $20 million annually. and learned about political polling in the Most recently, the firm advised Gov. Eliot GLOBAL STRATEGY GROUP University of Pennsylvania classroom of Spitzer and Attorney General Andrew famed Republican strategist Frank Luntz. Cuomo in their winning campaigns. Global t age 12, Jefrey Pollock was one of As he set out to build a career, he took to Strategy has hung on to its startup culture, several students from a Philadel- heart one piece of advice from his father, Jay, however. Mr. Pollock and Mr. Silvan still phia private school attending a a pharmacy owner in the Philadelphia area. share an office and shout ideas to each other. young-leadership conference in “No matter what, I was not to work for “It’s a young and thriving firm,” says Washington, D.C. As an exer- anyone else,” Mr. Pollock recalls his father Jonathan Trichter, a J.P.Morgan Securities Acise, he penned a mock speech for his con- saying. “I was to work for myself.” banker in public finance. gressman, Peter Kostmayer. When he found He and Jonathan Silvan launched Global —anne michaud out weeks later that the speech had been read Strategy in 1995 in the rent-controlled Continued on Page F21 COMPOSER FUSES MUSIC WITH BUSINESS

DANIEL BERNARD ROUMAIN, 34 through his MySpace and YouTube MUSIC DIRECTOR, BILL T. JONES/ARNE ZANE DANCE COMPANY fan sites and on iTunes. Mr. Roumain earns up to $100,000 for weat sprang from his brow as he played the opening an orchestral concerto or dance strains of Hatikvah on his violin. His mother watched in composition and up to $30,000 tears. Never mind the fact that the 5-year-old Haitian- for live performances. American was performing Israel’s national anthem in a “Daniel has the flexibility public school; the moment was career-defining. of imagination. He’s a “They selected the best violinist to play with the great improviser,” says orchestra,” says a still proud Daniel Bernard mentor and chore- Roumain.“That set me on my way.” WHO ographer Bill T. Mr. Roumain performs Hatikvah to this day, though his didn’t learn to read Jones. stages have evolved from the school cafeteria to . until the 4th grade? Mr. Roumain, SHis music has evolved, too. Since stints with garage bands during SEE PAGE F26 who learned his high school, Mr. Roumain has become a serious composer who work ethic from his im- fuses hip-hop and jazz with classical music and collaborates with industry migrant parents, a nurse and legends such as Philip Glass. a drugstore manager, says he The Harlem resident cuts a striking figure, with waist-length dreads wants to expand the world’s view falling on slender shoulders.“Most classical musicians are not expecting a of the classical musician.“I am composer to look like I do,” he says. redefining, reappropriating and Most classical musicians don’t run a business the way he does, either. remixing what it means to be a Modeling his career after indie folk singer Ani DiFranco, who disdains composer,” he says. major label affliliation, the University of Michigan Ph.D. sells his music —valerie block

FORTIES FACT S 16 own or founded their own companies

Crain’s New York Business ● www.newyorkbusiness-rrisingstars.com ● January 29, 2007 ● F19

NEW YORK’S RISING STARS

really tuned in to scheduling.” teens and female teens, respective- Her eye for scheduling would WHO ly, during their time periods—not TV EXEC IN TUNE has 10 brothers later come in handy. First, Ms. (and no sisters)? bad for a channel that’s in only 54 WITH INNER KID Lindman studied philosophy at million homes. Ad revenues reached Yale and taught English in Spain. A SEE PAGE F26 $16 million last year, 33% above 2005 SARAH TOMASSI paralegal job at Warner Bros. led her levels, according to Kagan Research. to the Kids’ WB; from there, she jumped to Ms. Lindman, who has been GM of The LINDMAN, 37 fledgling children’s network . N since July, is now accelerating the GENERAL MANAGER, THE N “My career has been about being open to production of original programming. possibility,” says Ms. Lindman, who became “Sarah has this purity of vision for what rowing up, Sarah Tomassi head of programming and production for the teenagers need and want of us, rather than Lindman had no idea what she digital channel in 2000. what we wish them to want,” says Tom wanted to be. But as an only In 2002, Ms. Lindman added The N to Ascheim, general manager of Nickelodeon child who spent a lot of time her portfolio when it was launched as Television, the Viacom division that oversees alone, she knew she liked TV. Noggin’s nighttime network, targeting The N. “And if you keep your eye on your G“I could recite the prime-time lineup teenage girls. Signature shows and audience, you tend to make the right choices.” of all three networks,” she recalls. “I was South of Nowhere have come in first among —matthew flamm

sites, including 11 facilities in New York City and system affiliates in four states. AUTHOR ENTERTAINS “Nick combines a strong background in operations with a scientific approach to problem-solving and a personality that helps build consensus,” says Dr. Eliot Lazar, VAST POSSIBILITIES NY-Presby’s chief medical officer. —gale scott CRYSTAL MCCRARY ANTHONY, 36 AUTHOR, LAWYER, EXECUTIVE PRODUCER FOR FILM AND TV

hile she was a young associate in entertainment law at Paul Weiss Rifkind Wharton & Garrison, Crystal McCrary Anthony had an unfinished novel stashed in her desk drawer. She’d work on it late at night or on weekends, never COOLHEADED showing it to anybody. CRISIS CONTROL “There are 10 lawyers in my family. I always knew law was an option,” says Ms. McCrary Anthony.“But being NICHOLAS a writer? I wasn’t so sure.” CAGLIUSO, 32 WSo she represented authors and playwrights COORDINATOR OF in their contract negotiations, secretly thinking EMERGENCY PREPAREDNESS, she’d rather be a client. In 1997, she finally quit NEW YORK-PRESBYTERIAN DEMONSTRATING law to become a full-time writer. Her first HEALTHCARE SYSTEM LEGAL EASE novel, Homecourt Advantage—about the ick cagliuso planned to fol- wives and girlfriends of NBA stars—became low in his engineer father’s MICHÈLE footsteps when he took a man- a New York Times best seller. She’d had a agement trainee position in PENZER, 38 bird’s-eye view of the subject, since she was 2001 at the agency where his PARTNER, married to basketball player Greg Anthony. Ndad spent his entire career, the Port Authori- LATHAM & WATKINS ty of New York & New Jersey. But his life After her divorce, the mother of two shifted took a sharp turn on Sept. 11. Mr. Cagliuso f we had said to the Qatari govern- into high gear, landing appearances on CNN, was at work on the 86th floor of 1 World ment, ‘Do you want a young, female, Trade Center when the first jet hit. Jewish lawyer on your team?’ I’m sure Court TV and Fox News Channel as a legal Mr. Cagliuso, a former emergency the answer would have been, ‘No, that analyst during high-profile NBA adultery cases. medical technician for the New York Fire won’t work,’ ” says Bill Voge, a partner “I knew I wanted to go from author to on-air Department, found that his old EMT mind-set Iat law firm Latham & Watkins, recalling one “just clicked on,” and he shattered a window to of Michèle Penzer’s early projects. personality to movie producer,” Ms. McCrary An- clear the choking smoke. Nevertheless, he put the young attorney thony says.“You need to diversify.” “We had no idea how serious things on the case—the financing of a multibillion- She parlayed the success of her second best sell- were,” he says. “I thought I’d be in big trouble dollar liquefied natural gas project, the first of for breaking the window.” its kind. er, Gotham Diaries, into guest-hosting appearances Mr. Cagliuso then led 56 people down a The clients didn’t know what to do with her on The View, and she could be up for a larger role in series of staircases, switching course when- when they met her at the airport. “They that gabfest. Ms. McCrary Anthony has also pro- ever debris blocked the route.The tower weren’t accustomed to women coming to the came down 13 minutes after the last person country for business,” Mr. Voge says. duced programming for Black Entertainment Televi- in his group left the building. Over the next 18 months, Ms. Penzer be- sion, as well as an independent film, Dirty Laundry, that The rescue effort was an epiphany for Mr. came an expert on her clients’ industry, - Cagliuso, who also holds a master’s degree in ing the entire offering memo for their project. addresses in Southern black culture. public health and has taught college-level eco- But nothing in law school could have prepared “She’s a baby mogul in training, no doubt about it,” nomics. He switched careers, and in 2005, he her for the cultural side of closing the deal. says Nathan Hale Williams, president of production got his dream job in emergency management. “I was sure to wear pantsuits and not to In the 18 months that the New School shake anyone’s hand,” says Ms. Penzer of her company In-Hale Entertainment and Ms. McCrary doctoral candidate has been at NY-Presby, he first international transaction. Anthony’s producing partner. has taken $600,000 worth of emergency pre- Though Ms. Penzer, the daughter of a Ms. McCrary Anthony unabashedly admits that she paredness grants and expanded it to nearly spice merchant from Alexandria, Egypt, grew $3 million by seeking out new funding sources. up on Long Island, her upbringing had an hopes to have her own talk show one day.“It’s all in the mas- Instruction programs and drills that he has international flair that has benefited her over ter plan,” she says. —hilary potkewitz developed are now used at 43 NY-Presby Continued on Page F22

Crain’s New York Business ● www.newyorkbusiness-rrisingstars.com ● January 29, 2007 ● F21 NEW YORK’S RISING STARS

the years.Thanks in part to the fact that Mr. Zeng to vice president in September. French was her first language—her parents “He says things that only the most senior are fluent in five—the global aspect of her job guys can get away with saying.” CREATING A RECIPE came naturally. Mr. McGowan pushed Mr. Zeng to get “I quickly realized she was a lot smarter his M.B.A., which he completed this month than I am,” Mr. Voge says. “The Qataris fell after three years of juggling studying with in love with her.” working and raising his three young children. FOR AN EMPIRE Since handling the Qatar project, Ms. The degree was critical to his promising Penzer has risen through the ranks of the future at HIP. firm, closing deal after deal.The same con- For now, Mr. Zeng is preparing HIP for KENNY LAO, 30 fidence and people skills she exhibited on the transition to a for-profit.The challenge CO-FOUNDER, RICKSHAW DUMPLING BAR that early transaction helped her make of his role is clear, he says. “It is a balance of partner at 32. having to push change, but also knowing just At 36, she became the youngest attorney how far you can take it,” he observes. enny lao isn’t sure whom to credit for his career and the first woman to be elected to the executive —barbara benson committee, the seven-member board gov- choice—his mother, who prepared Chinese erning Latham & Watkins—the No. 2 firm dumplings with him every week, or his stepfather, a in the country in 2005 when ranked by reve- nues.The election came as quite a surprise to foodie who took him out of school for lunch dates. Ms. Penzer, who went to law school only as a One thing is certain: His parents never imagined delaying tactic after graduating from Harvard. that they would be watching their son on The “It seemed like a good thing to do while I figured out what to do next,” she says. Martha Stewart Show or on MTV talking about —hilary potkewitz Chinese cuisine. “My mother wanted me to be a lawyer,” says the California transplant, who instead got an M.B.A. at New York University’s Stern School of KBusiness. Though Mr. Lao worked briefly on Wall Street, his food lust won out, and he opened Rickshaw Dumpling Bar two years ago.The casual Chelsea eatery grew out of a business plan contest at Stern. Mr. Lao nabbed second place and attracted the school’s dean,Thomas Cooley, as an investor. Chef Anita Lo, whose work elsewhere has garnered Michelin stars, joined as a BANKING HER partner. EARLY LESSONS “The force of his personality and his thoroughness” persuaded Mr. Coo- ELIZABETH ley to sign on, says the dean, who WEYMOUTH, 39 had never invested in a student MANAGING DIRECTOR, venture. J.P. MORGAN PRIVATE BANK Michael Bonadies, a founding CUTTING-EDGE hen elizabeth Wey- partner of Drew Nieporent’s mouth was growing up, Myriad Restaurant Group, is also a ACCOUNTANT she never doubted that she would be a business backer. He and Mr. Lao met when STEVE ZENG, 39 leader. She was immersed the ambitious young man worked VICE PRESIDENT, inW commerce, joining her father, a shipping for Myriad as a new projects executive, on business trips. Dinner-table CORPORATE DEVELOPMENT, conversation at the family’s New Orleans manager before he entered HEALTH INSURANCE PLAN home included such subjects as interest rates graduate school. and commodity prices. OF GREATER NEW YORK “It was pervasive, to say the least,” Ms. Rickshaw’s revenues of Weymouth recalls. “Business was a constant $1.3 million in fiscal 2005 t takes a tough certified public ac- topic.” are on track to rise 12% in countant to drag a 60-year-old non- So the University of Virginia graduate profit into the cutthroat world of jumped right into her career. Having learned fiscal 2006, says Mr. mergers and acquisitions. Steve Zeng a thing or two about sales through high Lao, whose am- had the guts as well as the skills to school Junior Achievement projects and bitions don’t Iguide HIP through four purchases in the successful student government campaigns, stop with past few years. she wanted to learn the art of negotiating. That may seem like enough haggling with Ms. Weymouth landed a job with a British one spot. He lawyers, bankers and executives to last a insurance broker and tackled some of the has raised lifetime, but more excitement lies hardest bargaining imaginable, helping ahead. HIP plans to go public after to hammer out complex policies for two-thirds it merges with Group Health Inc. energy companies while men two of the in a transaction that promises to WHO or three times her age from $3 million needed to open be difficult and attention- has skydived Lloyd’s of London glared at her grabbing, because of its size and on three from across the table. six more Rickshaw bars, political impact. continents? After getting her M.B.A., Ms. here and in other “Not many large corporations SEE PAGE F26 Weymouth parlayed her go through an IPO,” he says. experience into a job at J.P.Morgan. markets, over the The riveting nature of his job at She now runs the Northeastern private next couple of HIP is a sharp departure from the first nine banking group—the firm’s largest— years. years of his professional life, which he spent overseeing 70 employees who generate as an auditor. Mr. Zeng, whose wife, two annual revenues of about $300 million.The The entrepre- brothers, and sisters-in-law are all mother of three sons struggles to balance neur, a reformed accountants, became “bored with public family demands with 12-hour workdays, but marathon runner, says: “I got accounting,” he says. “A shocker, right?” there’s no doubt she has accomplished the Hungry for a change, he applied to the FBI goal she set for herself years ago. that masochistic streak out of my but was rejected. In 1998, HIP President “Elizabeth has skyrocketed to the top,” system. Now I channel it into Daniel McGowan hired him for the finance says her boss, Mary Callahan Erdoes. department. “Steve has amazing influence at —aaron elstein the restaurant.” HIP,” says Mr. McGowan, who promoted Continued on Page F24 —lisa fickenscher

F22 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business

NEW YORK’S RISING STARS

Next stop: New York City. After completing a graduate development program FORTIES at New York University with a 4.0 grade- FACT S point average, Ms. Mirski joined Brooklyn- based Boymelgreen in 2003.Though she had offers from much larger firms, she liked the company’s entrepreneurial edge. President Only 5say Shaya Boymelgreen immediately put her to the test at 88 Leonard St., a new luxury rental property in TriBeCa. “Sara is good at both that they the small items and the big picture,” he says. Today, as a managing director at have a Boymelgreen, Ms. Mirski is one of a handful of tattoo female developers in the city. But her teams of 20 to 30 engineers, architects, construction 40 UNDER 40 ONLINE managers and planners—frequently all men—are happy to follow her lead. “Men are more open and less defensive VIDEO INTERVIEWS

dave klüg dave with a woman,” she says. Ms. Mirski is supervising five residential DEBUT FEB. 1 projects in the city, but she is increasingly focused on Houston, where she’s overseeing ON CRAIN’S SITE publications himself. “I’ll sit at the door [with two mixed-use ventures worth $1 billion. “I copies],” he says. “I’m never the guy in the started out with a house and ended up with FOR THE FIRST TIME in the party.” His attention to detail and canny use Texas,” says Ms. Mirski, who travels to the 18-year history of Crain’s of celebrities has kept the company’s ad Lone Star State twice a month. “40 Under 40” feature, we’re revenues growing by more than 20% a year,Mr. Despite her hectic schedule, Ms. Mirski bringing our pages to life Binn says.The titles’ local flavor and finds time for hobbies such as kayaking, sumptuous look have left them untouched by watercolor painting and yoga. with video interviews of our competition from the Web. “I have found balance, finally,” she says. honorees. “Right from the beginning, Jason would “But it has taken a long time.” Visit www.newyorkbusiness- make sure you were happy,” says Terri Eagle, —tom fredrickson chief executive of jewelry designer John Hardy, risingstars.com to hear the a longtime advertiser. “He has hundreds of members of the class of clients now, and he still takes the time.” 2007 speak frankly about —matthew flamm their dreams and goals, and about what makes them so successful at a young age. The conversations are sponta- CELEB-SAVVY neous and illuminating, and we believe readers can pick PUBLISHER up some valuable tips that will help them emulate these JASON BINN, 39 rising stars. FOUNDER Also check out our online AND CHIEF EXECUTIVE, archives to read the profiles NICHE MEDIA HOLDINGS of more than a decade’s ooking for his first job after col- worth of “40 Under 40” lege, Jason Binn found out the alumni. birthdays of the heads of New DEDICATED York’s top 10 advertising agen- cies. His plan was to send each a DATA BANKER Lbirthday greeting along with his résumé— provides data and productivity tools to the printed on high-quality paper, of course. DIY RENOVATOR NEAL GOLDMAN, 36 financial services industry. Even then, the future publisher of such CHIEF EXECUTIVE, “Neal is extremely driven and creative,” luxury giveaway magazines as Gotham and Los GAINS GROUND says Steve Berger, chairman of nonprofit Angeles Confidential knew that the secret to INFORM TECHNOLOGIES Doctors of the World, and Mr. Goldman’s success was getting his product into the right SARA MIRSKI, 38 former boss at Lehman. “He will come up hands. Mr. Binn kept his name off the return MANAGING DIRECTOR fter his first year at the with an idea out of the blue.” address, sprayed the envelopes with perfume and University of Pennsylvania, a Mr. Goldman, who built Capital IQ into marked them “personal and confidential.” OF DEVELOPMENT, disenchanted Neal Goldman a global operation with 1,000 employees, “There was no way [their secretaries] were BOYMELGREEN DEVELOPERS wanted to drop out. “The work sold the firm to Standard & Poor’s in 2004 for going to open them,” he says.The envelopes was too straightforward,” he $225 million, then headed to Thailand for a found their way to the designated executives, t took sara mirski time to find her Asays. “I was hungry to be an entrepreneur.” two-week break. Later that year, he set out and Mr. Binn was on his way.“That’s what true calling. After graduating summa His father convinced him to earn his on a quest to organize online news for users. marketing and branding are all about—being cum laude from the University of degree and gain some business experience Through another startup—Goode Holdings, individual,” he says. Minnesota with a degree in studio art before going solo. Nine years later, in 1998— which invests in consumer goods and early- Today, Mr. Binn runs his own company, and art history, she veered into social armed with an M.B.A. from Columbia stage tech companies—he launched Inform which has glitzy magazines in seven markets Iservices, counseling clients by day as she ren- Business School, mergers and acquisitions Technologies. So far, he has raised $15 mil- and a reported $40 million in annual ovated her 1920s Minneapolis bungalow by experience, and an annual bonus check from lion in capital for his latest venture, and he revenues. He still ensures that his titles land night. —Mr. Goldman left has signed up top media clients like The in the right places, whether they’re in New After her refurbished home netted an corporate America to start the first of a string Washington Post and Star Magazine. York, the Hamptons or Aspen. award from Better Homes and Gardens in of tech companies. “Someone has to figure out a better way to At Niche Media’s many star-studded 1997, Ms. Mirski landed a job with one of From the corner of his father’s desk at do things,” he says. events, like the recent Golden Globes gala Minnesota’s leading developers and, voilà, a law firm Goldman & Weintraub, he raised —amanda fung hosted by Penélope Cruz, he distributes his career was born. $40 million to start Capital IQ, a firm that Continued on Page F26

FORTIES 8 received undergraduate or postgraduate degrees FACT S from New York University

F24 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business Business Priorities.

Making hard decisions is a tough and We provide the hard news you can count on rigorous process. You get information from to make hard choices. We give you information all sides, much of it confl icting and less then that’s fast and dependable, so you can take unequivocal. Your competitor seems to be action –now. We’re Crain Communications and putting up record numbers, but how can you we publish 30 newspapers and magazines, in a make counter moves without knowing for half-dozen key industries, dedicated to helping sure how they did it. You need an edge, from you make the diffi cult calls. Hard news for hard a source you can depend on. choices. That’s why we’re here – and why we have been for 90 years. That’s where we come in.

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Advertising Age American Coin-Op American Drycleaner American Laundry News Automobilwoche Automotive News Automotive News Europe AutoWeek BtoB Business Insurance Business Insurance Europe Creativity Crain’s Chicago Business Crain’s Cleveland Business Crain’s Detroit Business Crain’s New York Business Crain’s Mexico Crain’s Monterrey European Rubber Journal FinancialWeek InvestmentNews Modern Healthcare Pensions & Investments Plastics News RCR Wireless News Rubber & Plastics News TelevisionWeek Tire Business Urethanes Technology Waste News Workforce Management NEW YORK’S RISING STARS LAST-MINUTE CONFESSIONS Rising stars divulge hidden talents, leisure passions and silly secrets

HELEN ALLEN ADAM EPSTEIN DANY LEVY JEFREY sings classical owned a lets her staff POLLOCK sang in music DJ business bring pets to an a cappella group when he was 13 the office in high school

JASON BINN JASON FINGER SARAH TOMASSI MAITE QUINN is a crackerjack backpacked LINDMAN dyed her ballroom through Asia for hair blue in high sold ice cream dancer seven weeks school at the Jersey Shore

ANGELA NEAL GOLDMAN ANDREW DANIEL BURT-MURRAY reads Lee Child’s MATHIAS was a BERNARD gave birth in thrillers beer pong champion ROUMAIN was a front of Radio City in college runway model for Music Hall Perry Ellis

SARAH MARK GORDON CRYSTAL ANDREA BATISTA CADDICK is a terrible MCCRARY SCHLESINGER likes to sew cook ANTHONY didn’t spent 10 days at a her own clothes learn to read until silent meditation the 4th grade retreat

NICHOLAS MERRY MILLER FELIX SENCIÓN CAGLIUSO MATTHEW was due to be born is a DJ with a huge plays drums in GREITZER Christmas Day—hence vinyl collection his basement makes his own her name wine

WENDY CAI ERIC HEATON SARA MIRSKI JOEL SIMON’s designs her own learned to speak grew up on a band won the 1984 clothes fluent French 60-acre farm in New York State in six months New Hampshire Battle of the Bands

MAURICE SCOTT ROHAN OZA RYAN SLACK COLEMAN HEIFERMAN competed in Latin vacations in Guam executive-produced worked at McDonald’s dancing shows indie film A-Alike in 1999

CHRIS KENNY LAO MICHÈLE ELIZABETH CONCANNON stayed at the PENZER married WEYMOUTH sold got a free M.B.A. from Heartbreak Hotel her high school T-shirts as a teen for St. John’s University in Memphis sweetheart a Junior Achievement project

JANINE ADRIENNE LAUREL AMIRA YUNIS was DIGIOACCHINO LAZARUS PICKERING a teenage model has 10 brothers dreams of buying a was in her high school (and no sisters) villa in Tuscany marching band

MICHAEL DUDA BRYAN LEACH JESSICA STEVE ZENG is an married into season is a foreign-film buff PINCOMB archaeology buff tickets to Giants has skydived on games three continents

F26 ● January 29, 2007 ● www.newyorkbusiness-rrisingstars.com ● Crain’s New York Business Long established commitment

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The BlackBerry and RIM families of related marks, images, and symbols are the exclusive properties of and trademarks or registered trademarks of Research In Motion Limited – used by permission. RIM and Research In Motion are registered in the U.S. Patent and Trademark Office and may be pending or registered in other countries. AT&T and the AT&T logo are registered trademarks of AT&T Inc. All rights reserved. ©2007 Cingular Wireless. All rights reserved. REAL ESTATE DEALS New shoe designer finds perfect fit

of landlord 35 Bond Street Corp. West 39th streets. space, which fashion house Badgley First Shooz & Soulz J. Liff Co. represented Mr. Lobel. The company, which supplies Mischka vacated last year. to open in midtown; Asking rent was $64 a square foot. clothing and accessories to its Nine “We had to move at lightning —elisabeth butler West shoe stores and to retailers speed,”says Robert Martin,an exec- Jones Apparel is such as Macy’s,has signed a lease for utive vice president at CB Richard nearly 24,000 square feet on the Ellis, which negotiated on behalf of growing on Seventh Jones Apparel 11th floor and renewed its lease for Jones Apparel. “It took just two bulks up 32,500 square feet on the sixth and weeks.” pstart shoe designer 15th floors. Kaufman Adler Realty repre- Nabila Kaiser has jones apparel group inc. is con- The deal expires in 2019. sented landlord 525 Building Co. chosen 989 Third Ave., solidating some of its back offices Brokers had to work quickly to The asking rent was about $42 a at East , as and expanding its space at 525 Sev- wrap up the transaction because an- square foot. QUICK WORK: Jones Apparel’s deal at 525 the site for her first enth Ave., between West 38th and other tenant wanted the 11th-floor —elisabeth butler Seventh Ave. took two weeks to complete. Ustore. She plans to open a 300- square-foot shop,Shooz & Soulz,in mid-March. “They will be very high-end shoes at an affordable price,” says Ms. Kaiser, whose footwear will start at $140 a pair. If the shop is a success, Ms. Kaiser, a 2003 graduate of Parson’s The New School of De- sign, plans to open several more lo- cations. Prudential Douglas Elliman broker Edward Oriani negotiated the nine-year deal after searching almost a year for the right space. “Madison would have been nice, but Lexington and Third were more affordable—and across from Bloomingdale’s is a good place to be,” Mr. Oriani says. Asking rent was $500 a square foot, and the site comes with a 200-square-foot stor- age basement. Property owner TSNY Realty Corp. was also pleased to make the deal. After fast-food spot The Soup Man vacated the space, the firm wanted to work with a different type of business. “We had a very large number of proposals for food uses, but owner- ship really wanted a dry use in there,” says Robin Abrams, the Lansco Corp. broker who repre- I TRUST: CompUSA to deliver sented TSNY. —elisabeth butler Furniture store savings in volume. follows Schrager upscale furniture store Lobel Trust CompUSA’s Microsoft Volume License program to deliver savings to businesses of all sizes. For as few as five Modern is leaving Chelsea for copies, you can save up to 25% off the single package price, and at CompUSA you can do it in a way that meets your NoHo. Owner Evan Lobel signed a needs. We offer Microsoft Volume Licensing, with the opportunity to purchase either on-line, via phone, or in one of 10-year lease for 3,750 square feet at our 229 stores nationwide. Our national network of more than 10,000 CompUSA TechPro technicians can also install 39 Bond St.,between Lafayette Street and maintain your purchase – in-store or in your office. and Bowery. The shop, which opened last week, is directly across from Ian Schrager’s chic apartment building, under construction at 40 Bond St. That development has attracted a lot of attention in the design indus- For more information on how try and may help drive Lobel Mod- we can help your business save, ern’s business. call 1.866.4CompBZ or visit “Chelsea is great, but this area is up and coming,”Mr.Lobel says.The www.compusabusiness.com. store sells original furniture made from the 1940s through the 1980s by such designers as Tommi Parzinger, Karl Springer and Edward Worm- ley. Prices start at $2,000 and top The new security, mobility and productivity enhancements of Windows Vista™ help you get things done so you can out at about $40,000. focus on what matters most – your business. Other furniture shops have opened nearby, and brokers expect And the enhanced features of Windows Office 2007™ the trend to continue. allow you to develop professional marketing materials in-house and quickly create dynamic business documents, “There is now a little enclave of spreadsheets, and presentations, and build databases with furniture stores down there,” says no prior experience. Tricia Rosen of Rosen & Jacobs Realty, who negotiated on behalf

January 29, 2007 | Crain’s New York Business | 41 WEEK IN REVIEW

magazines, including Time, People ECONOMIC SPOTLIGHT and Sports Illustrated. Blackstone ups Equity Office bid the blackstone group raised its offer for real estate investment trust Equity Office Properties Trust to $54 a share, a week after Vornado Realty Trust entered the fray. Vornado has until Wednesday to raise its $48.50-a-share bid. Jet-setter nabbed a former treasurer at NBC Universal, Victor Jung, was arrested for allegedly stealing more than $800,000 from the company to finance his jet-setting lifestyle. Mr. Jung, who pleaded not guilty, Murdoch eyes Tribune deal faces up to 20 years in prison and NEWS CORP. IS JOINING the Chandler family’s $4.7 billion a maximum fine of $250,000. bid for the Tribune Co.—owner of Newsday, the Los Angeles Times and the Chicago Tribune. News Corp. Chairman Morgan tapped Rupert Murdoch (above) could save money by combining as adviser Economy Watch some back-office operations of his New York Post with those the american stock exchange hired Morgan Stanley to advise it NYC’s unemployment rate stayed below 5% in December, coming in under the of Newsday. Los Angeles billionaires ELI BROAD and on its plans to become a for-profit U.S. figure. The area’s inflation rate edged up after three months of declines. RONALD BURKE are offering a rival bid of $550 million in company owned by shareholders. NOVEMBER ’06 DECEMBER ’06 COMPARISON cash and $10.8 billion in debt financing. The move is the first step toward a NYC jobless rate 4.5% 4.3% 4.5%1 photos: bloomberg news possible initial public offering. NYC employment change -2,300 -8,500 +45,9002 September. The title will mix 3 Mayor outlines NY area inflation change -0.4% +0.2% +3.3% celebrity news, relationship NYC pension fund 1-U.S. unemployment rate. 2-Change since December 2005. 3-Inflation rate for the latest budget windfall advice, health coverage and 12-month period. mayor michael bloomberg fashion and beauty information. takes on Apple spelled out a $57.1 billion budget It will sell for $2.49 an issue. the new york city Employees NYC Hotel Stats Broadway Stats plan for New York City’s next Retirement System became lead fiscal year that would increase plaintiff in a case accusing Apple Room rates set records throughout In the week ended 1/21, attendance Options woes the fall, as room rates and occupancy and gross fell to their lowest levels spending 2.7% and cut taxes by Inc. of failing levels rose again in November. The since late September, data from more than $1.2 billion.The take-two Interactive Software to disclose average for the first 11 months of ’06 The League of American Theatres proposal would among other Inc., as part of an internal how much was $226.64, vs. $204.66 for the same and Producers show. Results edged things slash property taxes and investigation into its stock options stock it set period in ’05, says PKF Consulting. out those for the same week in ’06. eliminate the city’s portion of sales practices, accused former CEO aside for tax on all clothing and shoes. Ryan Brant of backdating options options for six years. Take-Two will restate awards. The financial results going back to the system, which 315,000 Specialist purge late 1990s. owns 1 one of the biggest trading million Apple 290,000 firms at the New York Stock shares worth Exchange, Van der Moolen Health care union about $90 million, wants the 265,000 Holdings NV, will reduce its U.S. company to cancel all illegally workforce by about 30%, or 55 inks labor deal issued options, some of which 240,000 people.The move is a reaction health care union 1199 seiu, went to Chief Executive Steve to the changing market as a acting on behalf of more than Jobs (above). 215,000 growing number of trades are 65,000 health care workers, 190,000 done via computer. agreed to a 41-month 12/31 1/7 1/14 1/21 contract with the League Gun control of Voluntary Hospitals. mayor michael bloomberg and Capital IQ’s Weekly Deals Report And the Oscar They reached a deal 15 mayors of other large cities joined goes to … months before the current forces in Washington, D.C., to TRANSACTION SIZE agreement expires.The raise pressure Congress into cracking COMPANY (in millions) BUYER/INVESTOR TRANSACTION TYPE viacom inc.’s Paramount over the life of the contract is down on illegal firearms.The Verizon Communications Inc., $2,700.0 Fairpoint Communications Inc. SB M&A Pictures received eight Oscar 9%, but the new pact delays a mayoral coalition announced the wireline operations in Maine, nods for its musical July 1 increase by five months. creation of a bipartisan task force New Hampshire and Vermont Dreamgirls, which missed out The union’s benefit fund to work on legislation combating Manhattan on being nominated for the faces a $700 million shortfall illegal gun ownership. USI Holdings Corp. $1,400.0 Goldman Sachs Group, FB M&A Briarcliff Manor, N.Y. Merchant Banking Division top prize. Paramount’s drama through 2010. Coty Inc., $145.0 Ascendia Brands Inc. SB M&A Babel was a close second with Healing Garden and Calgon brands seven nominations, including Port Authority gets Manhattan Best Picture and Best Director. Time titles sold Direct Marketing Advertising $47.0 Globe Life & Accident Insurance Co. SB M&A time inc. agreed to sell 18 4th big airport Distributors Inc. titles, including Outdoor the port authority of New Hicksville, L.I. Cocktail, Hampton Inn Manhattan- $27.6 Hersha Hospitality Trust FB M&A Life, Parenting and York & New Jersey will take over Financial District Seaport anyone? Popular Science,to the remaining 93 years of a lease to Manhattan Stockholm-based run Stewart International Airport Selected deals announced during the week of Jan. 14 for companies headquartered in metro New bauer publishing plans Bonnier Magazine in Newburgh, N.Y. The move is York. FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing to launch Cocktail Group for $225 million, part of a plan aimed at reducing shares of a company with the participation of a financial buyer. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares of a company without the participa- Weekly—a women’s to focus on its flagship congestion at local airports. tion of a financial buyer. magazine aimed at —from staff reports and gerard tabones gerard 20-somethings—in OSCAR: Nominees selected. bloomberg news reports

42 | Crain’s New York Business | January 29, 2007 Where do you fi nd the best source for New York business news?

Actually it fi nds you. Fast. Daily. Free.

Want to succeed in New York business? Bookmark newyorkbusiness.com and get important breaking news every day. It’s fast, free and powered by New York’s most respected business news source – Crain’s New York Business. Sign up for our FREE e-mail alerts! Weekly, daily, breaking news by industry, by company and new “Faces in Key Places.” Whatever news you need, ours fi nds you. Visit newyorkbusiness.com and sign up today. ACCOUNTING/QUICKBOOKS BUSINESS SERVICES PUBLIC & LEGAL NOTICES Certified QuickBooks POS Experts 9/11: We Will Never Forget INCLUDES: State Filing Fees, who understand your business and the importance of cor- NEW YORK Company Seal & Book, Certificate of CORPORATION Incorporation or Organization, Company rect process flows. 47 Years of combined 95 Notice of Formation of GFI Development $16 4 Minutes, Corporate ByLaws, Stock/ Notice of Qualification of Highline Select, L.P. Notice of Formation of THE PUMP experience in accounting, finance and various specialized COMPLETE Membership Certificate, Preliminary Authority filed with NY Dept. of State on CATERING COMPANY LLC. Arts of Org Company, LLC. Arts. of Org. filed with Secy. businesses. Over 400 installations completed. CALL FOR FREE Name Search, Attorney’s Fee INFORMATION ® 12/19/06. Office location: NY County. LP formed filed with Secy of State of NY (SSNY) on of State of NY (SSNY) on 12/28/06. Office www.QBTrainer.net PACKET www.amerilawyer .com (212) 962-1000 (516) 338-9100 in Delaware (DE) on 12/13/06. Secy. of State 09/14/04. Office Location: New York location: NY Co. SSNY designated as agent 212-767-1500 or 212-332-8162 NEW YORK LLC 95 NEW YORK CITY LONG ISLAND designated as agent of LP upon whom process County. SSNY designated as agent of LLC of LLC upon whom process against it may be [email protected]. $234 Spiegel & Utrera, P.A., P.C. COMPLETE 45 John St., Suite 711; NYC © L. Spiegel against it may be served. Secy. of State shall mail upon whom process against it may be served. SSNY shall mail process to: National process to the principal business address of served. SSNY shall mail process to: Registered Agents, Inc., 875 Ave of the BOOKKEEPING SERVICES the LP: One Rockefeller Plaza, 30th Fl., NY, NY William A. Scott, CPA, PC, 301 E. Hanover Americas, Ste 501, NY, NY 10001, also Merchandise Brand 10022, Attn: Howard Singer. DE address of LP: Avenue, Suite 4, Morristown, NJ 07960. registered agent. Purpose: any lawful activities. Developer/Freelance c/o Corporation Service Co., 2711 Centerville Rd., Purpose: To operate restaurant and 25 years industry exp. in Whol/Retail merchandising, Ste. 400, Wilmington, DE 19808. Name/address catering services. NOTICE OF FORMATION of ACQ Networks design and financial disciplines. Expert ability to of genl. ptr. available from SSNY. Cert. of LP filed LLC. Arts. of Org. filed with Secy. of State of direct and focus Brand Identity through product with DE Secy. of State, 401 Federal St., Ste. 4, NOTICE OF QUALIFICATION OF Creative NY (SSNY) on 10/02/06. Office location: NY (color, silhouette and Trend), customer profile and Dover, DE 19901. Purpose: any lawful activity. Commerce, LLC Authority filed with the Co. SSNY designated as agent of LLC upon competitive analysis. Secretary of State of New York (SSNY) whom process against it may be served. [email protected] NOTICE OF QUALIFICATION OF on 12/07/06. Office Location: New York SSNY shall mail process to: c/o Austin Vance, Caccappolo Family, LLC County. LLC formed in Delaware on ACQ Networks LLC, 316 West 19th St. #2E, FINANCIAL PLANNER Authority filed with the Secretary of State 11/29/05 SSNY has been designated as NY, NY, 10011. Purpose: any lawful activities. BUSINESS CONNECTIONS of New York (SSNY) on 08/31/06. Office agent of LLC upon whom process against a Location: New York County. LLC formed in it may be served. Address to which SSNY Notice of Formation of Barbosa Enterprises BUSINESS BUILDING EXPERTS Delaware on 07/27/06 SSNY has been shall mail process against the LLC is C/O LLC. Arts. of Org. filed with Sec. of State That will generate leads, appointments designated as agent of LLC upon whom the LLC: Corporation Service Co., 80 State of NY (SSNY) on 9/26/06. Office Loc. in NY and sales for your company. Call us process against it may be served. Address Street, Albany, NY, 12207. Principal Business County. SSNY designated as agent of LLC 212-594-0411 ask for Andra to which SSNY shall mail process against Address of LLC 33 W19th St., 4th floor, upon whom process against it may be served. the LLC is C/O the LLC: Corporation N.Y., N.Y. 10011. Purpose of LLC: any SSNY shall mail a copy of process to c/o BUSINESS OPPORTUNITY Service Co., 2711 Centerville Rd., Ste. 400, lawful activity. Michael Barbosa, 370 St. Nicholas Ave. Wilmington, DE 19808. Principal Business Suite 3C, New York, NY 10027. Purpose: Westchester County Golf Club Address of LLC 65 W 13th St, 5B, N.Y., Notice of Formation of Patria Pictures, LLC. Any Lawful Purpose. Investment/Vocation + Avocation N.Y., 10011. Purpose of LLC: any Arts. of Org. filed with NY Dept. of State on PRINTING lawful activity. Profitable Private 27-hole golf club 12/4/06. Office location: NY County. Principal Notice of Formation of NJS 460 LLC. Arts. on 200+ acres w name architect. business address: 320 W. 17th St., #1RW, NY, of Org. filed with NY Dept. of State on LOWEST PRICE - QUALITY WORK Notice of Formation of NAF SETTLEMENT 1/16/07. Office location: NY County. Secy. Operating Business. Unique opportunity ADVISORS, LLC, a domestic Limited NY 10011. Secy. of State designated as agent for its availability, location, upside. Rush work our specialty. of LLC upon whom process against it may be of State designated as agent of LLC upon Liability Company (LLC). Articles of whom process against it may be served. Qualified Buyers please contact All types of printing Organization filed with Secretary of State on served. Secy. of State shall mail process to: Bill Sawyer 203-625-0900 Corporation Service Co., 80 State St., Albany, Secy. of State shall mail process to: c/o Call now 212-563-4040 ask for Jordan 11/17/06. NY Office location: NEW YORK Wharton Realty, 20 E. 46th St., Ste. 1200, County. Secretary of State is designated as NY 12207. Purpose: any lawful activity. LEGAL SERVICES NY, NY 10017, principal business address agent upon whom process against the LLC of the LLC. Purpose: any lawful activity. may be served. Secretary of State shall Notice of Formation of 345 7th Avenue, mail a copy of any process against the LLC LLC. Arts. of Org. filed with Secy. of State JULES MARTIN HAAS, ESQ. served upon him/her to C/O THE LLC, 105 of NY (SSNY) on 12/21/2006. Office Notice of Qualification of Fifth Associates, Providing Legal Services to Businesses and Individuals for Over 20 Years , NEW YORK, NY 10016. location: New York County. SSNY designated L.L.C. Authority filed with NY Dept. of State throughout the New York Metro Area. Purpose: To engage in any lawful act or activity. as agent of LLC upon whom process on 1/5/07. Office location: NY County. LLC Wills • Planning • Probate • Real Estate • Co-Ops • Condos • Leases against it may be served. SSNY shall mail formed in Delaware (DE) on 12/28/06. Secy. Business Formation/ Transactions Notice of formation of ISNYC Holdings, LLC. process to: The Company, c/o Vince Terranova, of State designated as agent of LLC upon 845 Third Avenue, Suite1400, New York, NY 10022 Art. Of Org. filed with Secy. Of State of NY Bernstein Real Estate, 855 Avenue of the whom process against it may be served. Tel: (212) 355-2575 Fax: (212) 751-5911 E-mail: [email protected] (SSNY) on 11/14/06. Office Location: New Americas, New York, NY 10001. Purpose: Secy. of State shall mail process to: c/o York County. SSNY designated as agent of the any lawful activities. Brian Kempner, Kushner Companies, 18 Columbia Tpke., Florham Park, NJ 07932, REAL ESTATE INSURANCE LLC upon whom process against it may be served. SSNY shall mail a copy of any process Notice of Formation of 750 Argyle Street principal business address of the LLC. DE to: c/o Helmsley-Spear, Inc. 60 East 42nd St., LLC. Arts. of Org. filed with Secy. of State of address of LLC: c/o Corporation Service Co., KINGSBROOK/ARONSON INSURANCE Ste 5300, New York, NY 10165, Purpose: To NY (SSNY) on 10/19/2006. Office location: 2711 Centerville Rd., Ste. 400, Wilmington, engage in any lawful act or activity. NY County. SSNY designated as agent of DE 19808. Arts. of Org. filed with DE Secy. The #1 Insurance Source For All Real Estate LLC upon whom process against it may be of State, Federal & Loockerman St., Dover, NOTICE OF FORMATION of Abacus Advisors, served. SSNY shall mail process to: the DE 19901. Purpose: any lawful activity. Best Programs & Lowest Premiums LLC. Arts. of Org. filed with NY Secretary of LLC, 325 W. 11th St, NY, NY 10014. David J. Matalon • 212-513-1600 • 212-233-3950 (fax) State (SSNY) on 11/21/2006. Date of Purpose: any lawful activities. Notice of Qualification of 666 Fifth Associates formation: 10/1/06. Office location: New York LLC. Authority filed with NY Dept. of State [email protected] County. Principal bus. location: c/o Wendy Notice of Formation of 300 West 22 Realty on 1/5/07. Office location: NY County. LLC Touton, 575 Madison Avenue, Suite 1006, NY, LLC. Arts. of Org. filed with Secy. of State formed in Delaware (DE) on 12/26/06. Secy. RELOCATION SERVICES NY 10022. SSNY designated as agent of of NY (SSNY) on 11/07/06. Office location: of State designated as agent of LLC upon LLC upon whom process against it may be NY Co. SSNY designated as agent of LLC whom process against it may be served. served. SSNY shall mail copy of process to upon whom process against it may be served. Secy. of State shall mail process to: c/o Wendy Ann Touton, 575 Madison Avenue, SSNY shall mail process to: The LLC, 433 Brian Kempner, Kushner Companies, 18 Suite 1006, NY, NY 10022. Purpose: All West 14th St., Ste 429 3R, NY, NY 10014. Columbia Tpke., Florham Park, NJ 07932, lawful purposes. Purpose: any lawful activities. principal business address of the LLC. DE address of LLC: c/o Corporation Service Co., NOTICE OF QUALIFICATION OF Digital 2711 Centerville Rd., Ste. 400, Wilmington, Notice of Formation of Craddock & Company DE 19808. Arts. of Org. filed with DE Secy. Commerce Agency, LLC Authority filed with LLC. Arts. of Org. filed with Secy. of State of the Secretary of State of New York (SSNY) of State, Federal & Loockerman St., Dover, NY (SSNY) on 11/16/06. Office location: NY DE 19901. Purpose: any lawful activity. on 12/07/06. Office Location: New York Co. SSNY designated as agent of LLC upon County. LLC formed in Delaware on whom process against it may be served. 05/04/06 SSNY has been designated as SSNY shall mail process to: c/o Christopher DUB SONATA MUSIC L.L.C. Articles of Org. agent of LLC upon whom process against Craddock, Manager, 235 East 40th St, Apt. 5J, filed NY Sec. of State (SSNY) 12/6/06. Office it may be served. Address to which SSNY NY, NY 10016. Purpose: any lawful activities. in NY Co. SSNY desig. agent of LLC upon shall mail process against the LLC is C/O whom process may be served. SSNY shall the LLC: Corporation Service Co., 80 State mail copy of process to 2621 Palisade Ave., Street, Albany, NY, 12207. Principal Notice of Qualification of Gemini 449 West #3B, Riverdale, NY 10463, which is also the EXECUTIVE RECRUITER Business Address of LLC 33 W19th St., 36th Street 9, LLC. Authority filed with Secy. address of the registered agent, Christopher 4th floor, N.Y., N.Y. 10011. Purpose of LLC: of State of NY (SSNY) on 11/28/06. Office Markisz upon whom process against the LLC any lawful activity. location: NY County. LLC formed in Delaware may be made. Purpose: Any lawful purpose. POSITION AVAILABLE (DE) on 11/17/06. SSNY designated as agent Latest dissolve date: 12/31/2105. Notice of Formation of Far West Village of LLC upon whom process against it may Partners, LLC. Arts. of Org. filed with NY Dept. be served. SSNY shall mail process to: c/o 516 E. 6TH STREET, LLC Articles of Org. VP of External Communications of State on 12/11/06. Office location: NY Corporation Service Company, 80 State St., filed NY Sec. of State (SSNY) 10/13/2006. County. Principal business address: 11 W. 10th Albany, NY 12207-2543, also registered Premier real estate finance company seeks VP of External Communications to Office in New York Co. SSNY desig. agent St., NY, NY 10011. Secy. of State designated as agent. Address required to be maintained in of LLC upon whom process may be served. develop a public relations strategy for the company, identify and cultivate key agent of LLC upon whom process against it DE: c/o Corporation Service Company, 2711 SSNY shall mail copy of process to 270 relationships with press, draft and disseminate all transaction press releases, may be served. Secy. of State shall mail Centerville Rd, Ste 400, Wilmington, DE Lafayette Street, New York, N.Y. 10012. process to: Stuart Berg, Kurzman Eisenberg 19808. Arts. of Org. filed with DE Secy. Of Purpose: Any lawful purpose. develop and pitch story ideas relevant to corporate initiatives, identify and pitch State, 401 Federal St., Ste 4., Dover, DE 19901. speaking engagements for senior executives, supervise all press interviews, Corbin & Lever, LLP, 1 N. Broadway, White Plains, NY 10601. Purpose: any lawful activity. Purpose: any lawful activities. develop and implement an advertising campaign and oversee advertising budget. NOTICE OF FORMATION OF TORU LLC Art of org. filed with Sec. of State of NY Notice of Qualification of Dodona I, LLC. Notice of Qualification of Sempra Energy (SSNY) on 12/22/06. Office loc.: NY County. Bachelor’s degree and min. 5 years Public Relations Agency experience with Authority filed with NY Dept. of State on Solutions, LLC. Authority filed with Secy. of financial or real estate clients required. Will consider in-house experience from SSNY designated as agent of LLC upon whom 12/28/06. Office location: NY County. LLC State of NY (SSNY) on 1/02/07. Office process against it may be served. SSNY shall financial services or real estate company. Media contacts mandatory. formed in Delaware (DE) on 10/25/06. Secy. of location: NY County. LLC formed in California mail process to: 201 E. 79th St. 18-h, NY, NY State designated as agent of LLC upon whom (CA) on 10/31/06. SSNY designated as agent 10021. Purpose: Any lawful activity. Please send resume with most recent salary to: [email protected]. process against it may be served. Secy. of of LLC upon whom process against it may be Visit us at www.chartermac.com. No phone calls, please. State shall mail process to: The LLC, 1370 served. SSNY shall mail process to: c/o Ave. of the Americas, 20th Fl., NY, NY 10019, National Registered Agents, Inc., 875 Ave of Notice of Formation of Cape Equities, LLC; Attn: Alan Brody. DE address of LLC: c/o the Americas, Ste 501, NY, NY 10001. Arts of Org., filed with NY Sec. of State Corporation Service Co., 2711 Centerville Rd., Address required to be maintained in CA: 101 (“SSNY”) 12/14/2006. Office in NY County; Ste. 400, Wilmington, DE 19808. Cert. of Ash St., San Diego, CA 92101. Arts. of Org. SSNY designated agent for service of process www.newyorkbusiness.com Form. filed with DE Secy. of State, 401 Federal filed with CA Secy. Of State, 1500 11th St., with copy mailed to c/o Cape Advisors, Inc., St., Dover, DE 19901. Purpose: any lawful 3rd Fl, Sacramento, CA 95814 . Purpose: 150 Lafayette Street, 9th Floor, New York, NY activity. any lawful activities. 10013, All lawful business purposes.

44 | Crain’s New York Business | January 29, 2007 PUBLIC & LEGAL NOTICES LUXURY PROPERTIES

Notice of formation of Limited Liability NOTICE OF QUALIFICATION OF Notice of Formation of 240 West Broadway Company (LLC) Name: TRINITY DIAMONDS, UNIRUSH, LLC. Application for Authority LLC. Arts of Org filed with Secy of State of SOUTHAMPTON LLC. Articles of Organization filed with the filed with the Secretary of State of New NY (SSNY) on 08/16/06. Office location: Secretary of State of New York (SSNY) on York (SSNY) on 12/6/06. N.Y. Office New York County. SSNY designated as 10/10/06. NY Office location: New York Location: NY County. LLC formed in Ohio agent of LLC, upon whom process against County. SSNY has been designated as agent on 3/6/02. SSNY has been designated as it may be served. SSNY shall mail process of the LLC upon whom process against it agent of LLC upon whom process against to: Peter Moore Associates, Attn: may be served. The Post Office address to it may be served. The address to which the Jonathan Morse, 515 Canal Street, New which the SSNY shall mail a copy of any SSNY shall mail a copy of any process York, NY 10013. Purpose: Real process against the LLC served upon against the LLC served upon him is C/O Estate Investment. him/her is: C/O the LLC, 25 Tudor the LLC: 10625 Techwoods Circle, City Place, Suite 812, New York, NY 10017. Cincinnati, Ohio 45242, Attn: Gen. Counsel. D6 MEDIA, LLC, Articles of Org. filed N.Y. Sec Purpose of business of the LLC is any The Principal Business Address of the LLC Of State (SSNY) 20th day of October, 2006. lawful act or activity. is: 10625 Techwoods Circle, Cincinnati, Office in New York Co. at 92 Perry Street, Ste Ohio 45242. Cert. of Org. filed with OH 4, New York, NY 10014, SSNY desig. Agt. NOTICE OF FORMATION of theZombi LLC. Secy. of State, 180 E. Broad Street, Upon whom process may be served. SSNY Arts. of Org. filed with Secy. of State of N.Y. Columbus, OH 43215. Purpose of LLC: shall mail copy of process to 92 Perry Street, (SSNY) on 11/16/06. Office location: NY all lawful purposes. Ste 4, New York, NY 10014. Reg Agt. Upon County. SSNY designated as agent of LLC whom process may he served: Spiegal & upon whom process against it may be served. Utera, P.A., P.C. 45 John Street, NYC 10038 SSNY shall mail process to: c/o theZombi, 1.800.576.1100 Purpose: Any Lawful Purpose. 374 West 46th Street Apt. 4W NY, NY 10036. Coming Up Purpose: any lawful activity. LEGAL NOTICE Notice of Formation of Big Blocks Asset on the Calendar Management, LLC, a domestic Limited NOTICE OF SALE Liability Company. Arts. of Org. filed with SUPREME COURT: COUNTY OF BRONX - the SSNY on 10/11/06. Office location: New February 5th AMERIQUEST MORTGAGE COMPANY, York County. SSNY has been designated as Plaintiff, AGAINST JENNIFER SIMPKINS, agent upon whom process against the LLC Meetings & Conventions ET. AL., Defendant(s). Pursuant to a may be served. SSNY shall mail a copy of judgment of foreclosure and sale duly dated process to: the LLC, 14 Wall St.,12th Floor, 12/7/2006, I, the undersigned Referee will New York, NY 10005. Purpose: Any Lawful sell at public auction at the Bronx County Purpose. Latest date upon which LLC is to February 12th Courthouse, Room B-129, 851 Grand dissolve: No Specific Date. Concourse, Bronx, New York, on 2/28/2007 Small Business at 2:00 PM, premises known as 3575 2095 MARC LLC Articles of Org. filed NY Paulding Avenue, Bronx, NY 10467. All that Sec. of State (SSNY) 7/14/05. Office in New certain plot piece or parcel of land, with the York Co. SSNY desig. agent of LLC upon buildings and improvements thereon erected, whom process may be served. SSNY shall February 19th mail copy of process to 1220 Broadway - situate, lying and being in the New York Ste. 408, New York, N.Y. 10001. Purpose: Real Estate City, Borough of Bronx, County of Bronx Any lawful purpose. and State of New York, Section, Block and Lot:-4683-30. Approximate amount of PEARLMARK MEDIA LLC Articles of Org. judgment $331,975.61 plus interest and filed NY Sec. of State (SSNY) 12-13-05. costs. Premises will be sold subject to Office in New York Co. SSNY desig. agent of February 26th provisions of filed Judgment Index LLC upon whom process may be served. SSNY #22082/04. Lorraine Corsa, Esq., Referee, shall mail copy of process to 184 Lexington Business of Law STEVEN J. BAUM, P.C., Attorney for Plaintiff Avenue, Suite 10C, New York, NY 10016. P.O. Box 1291, Buffalo, NY 14240-1291 Purpose: Any lawful purpose. Dated: 1/23/2007 REAL ESTATE

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January 29, 2007 | Crain’s New York Business | 45 Neighborhood Journal Small Business Pfizer closing’s side effects Energy-food spot Waterfront plant site BITTER PILL: The company was founded probably to become on the plant property flexes muscles affordable housing in 1849. to stand out in NY BY KIRA BINDRIM rector of partner services at Seam- he future of a prime Growing chain lessWeb, through which The Pump piece of waterfront The Pump cooks with processes corporate orders. “That property in Williams- passion is in everything—not only burg,Brooklyn,is up for healthful concept, in their food, but their people and grabs.In the wake of last smart marketing their marketing materials.” Tweek’s decision by drug giant Pfizer The Pump’s sales efforts have to close its 660,000-square-foot been as high-energy as its food. BY SHIRA BOSS-BICAK plant there,city officials and compa- newsbloomberg From the opening day of the first ny executives are trying to figure out store on East 31st Street, the cou- what comes next. develop affordable housing there, piration of patents on some of its alk about chutzpah. ple’s marketing arsenal has included The plant and the nearby Domi- Pfizer has a special obligation to top-selling medications, is moving Nine years ago, Steve educational flyers, food giveaways no sugar refinery, which closed two Brooklyn,” says Borough President to cut its annual costs by $1 billion. and Elena Kapelonis and strategic relationships with years ago,will most likely be consid- Marty Markowitz. Though the news didn’t come as opened a small, brightly gyms. ered for inclusion in Mayor Michael The first step will be rezoning a surprise, officials nonetheless ex- lit eatery where the food Bloomberg’s plan to create or pre- the land to residential from manu- pressed frustration. Twasn’t cheap, was more healthful Courting personal trainers serve 165,000 affordable housing facturing use. A similar rezoning of than good-tasting,and took up to 15 because their high-protein menu units by 2013. It hasn’t been deter- property north of the plant, in Breaks reconsidered minutes to get to the counter. Even is ideal for athletes looking to build mined if the site would also com- Williamsburg and Greenpoint, in “i understand that companies worse, with little cash to spend, the or repair muscle, the Pump’s owners prise market-rate housing. 2005 has already resulted in signifi- have to downsize, of course, but the Kapelonises could afford only ob- have always courted personal train- cant residential construction. exception should be in the place scure side-street locations. ers, many of whom now routinely Community commitment Ultimately,10,800 apartments— where they began,” Mr. Markowitz Today, despite all that, the direct their clients to The Pump. pfizer plans to close the facility, 3,500 of them set aside for affordable says. couple’s irrationally bold bet has The eatery also regularly promotes which has 600 employees and sits on housing—are expected to be built The Brooklyn closure also raised blossomed into a five-unit-and- itself inside gyms by setting up tast- the very spot where the company along a two-mile stretch of Brook- the issue of tax considerations for growing chain of energy-food rest- ing tables. was founded 158 years ago, by the lyn waterfront that was exclusively Pfizer. In May 2003, the company aurants called The Pump—with an- On every location’s opening day, end of 2008. City officials, however, occupied by factories for centuries.A was promised $46 million in tax nual revenues estimated to exceed hundreds of full-size Dynamite Pita expect Pfizer’s involvement with the 28-acre park is also planned. breaks and subsidies to expand and $6 million. Sandwiches are given away.In addi- borough to continue. The closure is part of Pfizer’s ini- add net jobs in the city. Along the way, the couple has “Whether aggressively working tiative to reduce its global head The mayor has said the city will proved that even in a restaurant- with the city in terms of job place- count by 10%,or 100,000.The com- look into the incentives in light of heavy market like Manhattan, a ON THE MENU ment or becoming a full partner to pany, which has been hit by the ex- the Williamsburg closure. ■ concept can still stand out if it is dif- ferent enough and the marketing is LIGHTNING STRIKES Sliced focused enough. white turkey breast and THE WEEKS AHEAD The Pump serves up food that is vegetarian chili over pasta, $10 high in protein and low in fat, with BIG ARMS Grilled chicken THIS WEEK’S EVENTS Registration required. (212) 425-4636 or information session on corporate ethics. no fried items, no butter, no preser- breast, cucumbers, tomatoes JANUARY 30 [email protected]. 6:00 p.m. to 8:00 p.m., 301 E. 57th St. vatives and lots of vegetables and and onions baked with tahini, Freelancers Union holds seminar on FEBRUARY 1 Fee: free for members, $35 complex carbohydrates like brown served over six egg whites, $12 federal taxes. 6:00 p.m. to 8:30 p.m., Women’s Bureau and Deloitte & Touche nonmembers. (212) 867-2069 or rice. It is the kind of healthy food HIP,55 Water St., third floor. Fee: $30 hold breakfast on workplace flexibility. [email protected]. that costs more to produce and takes THE ROCK Can of low-sodium members, $40 nonmembers. 8:30 a.m. to 10:30 a.m., 2 World FEBRUARY 7 longer to prepare. tuna served over steamed Registration required Financial Center. Free. (212) 337-2391 New York City Business Solutions and The key is that as far as the broccoli and brown rice, with (718) 532-1515, ext. 670. or [email protected]. Seedco hold seminar on credit-readiness. Kapelonises are concerned, they JANUARY 30 FEBRUARY 1 choice of carrot soup, lentil soup 3:00 p.m. to 5:00 p.m., 110 William St., aren’t just offering food, but an en- Nationwide Equities Corp. holds New York Society of Security Analysts fourth floor. Free. (212) 618-8817 or or vegetarian chili, $10 networking reception. 6:00 p.m. to 8:00 holds forum on key trends in the [email protected]. tire high-energy lifestyle. p.m., Social Bar and Lounge, 795 investment industry. 8:00 a.m. to 5:00 FEBRUARY 7 “When people eat healthily,they Eighth Ave., second floor. Free. p.m., Reuters America, . Net@Work holds seminar on chief feel better, they think better, they tion, every delivery order includes a (917) 975-5985 or www.nwecorp.com. Fee: $50 members, $250 nonmembers. financial officers and technology for treat each other better,” Ms. coupon good for a free item the fol- JANUARY 31 (212) 541-3405. customer relationship management. 8:30 Kapelonis says. lowing week.The coupons are valid Counselors of Real Estate, New York, FEBRUARY 1 a.m. to 10:30 a.m., Worldwide Business during off-peak hours and are also and the Appraisal Institute, New York, iBreakfast holds forum on word-of- Center, 575 Madison Ave., eighth floor. Marketing methods handed out to customers in the hold breakfast on the 2007 real estate mouth marketing. 7:30 a.m. to 10:00 Free. Registration required. in addition to food, she and her restaurant as a thank-you gift. economic forecast. 7:45 a.m. to 10:00 a.m., CREA Executive Center, 100 Park (212) 997-5200 or [email protected]. a.m., Club 101, 101 Park Ave. Fee: $75. Ave., 24th floor. Fee: $50 members, $60 FEBRUARY 7 husband sell items such as the Pump The promotions have worked. (866) 966-3710 or [email protected]. nonmembers. (212) 624-9110 or Baruch College, School of Public Energy Food cookbook, plus Pump “They are one of the most high- JANUARY 31 [email protected]. Affairs, holds lecture on New York City hats and T-shirts.They also pass out ly requested restaurants for our cus- Columbia Business School Alumni and state relations. 8:00 a.m. to 10:30 quirky educational flyers about tomers to order from,” says Mr. Club, New York, holds lecture on the art FEBRUARY 5-11 a.m., 151 E. 25th St., seventh floor. Free. healthy eating to customers, and Cerilli of SeamlessWeb, which of entrepreneurship. 6:00 p.m. to 7:45 FEBRUARY 5 (646) 660-6851. motivational tapes to Pump em- courted The Pump for years and p.m., Alston & Bird, 90 Park Ave. Fee: Edward Abel & Associates holds FEBRUARY 8 ployees.The Kapelonises have even now does a brisk business with each $30 members, $40 nonmembers. seminar on 10 commandments for Pace University’s Small Business partnered with an independent location. (908) 227-2719. business success. 6:00 p.m. to 8:00 p.m., Development Center holds workshop record label to provide what they An increase in the number of FEBRUARY 1 352 Seventh Ave., 16th floor. Free. on business planning. 5:30 p.m. to 7:30 Networking for Professionals holds Registration required. (212) 564-7584 or p.m., 163 William St., 15th floor. Free. consider to be healthful ambient gyms in the city and a greater pub- lunch program. 1:00 p.m. to 3:00 p.m., www.edwardabel.com. (212) 618-6655 or [email protected]. music in their restaurants. lic enthusiasm for healthy eating Domenico’s, 120 E. 40th St. Fee: $44.90 FEBRUARY 5 FEBRUARY 8 “We want to create good energy,” has also boosted business at The members, $54.90 nonmembers. Women in Development, New York CoreNet Global, New York chapter, Ms. Kapelonis says. As for making Pump. In the last two years, annu- (718) 625-1369. holds lunch program on strategic grant- holds breakfast program on construction money,she says,“I’ve never felt for a al revenues have grown at a 20% FEBRUARY 1 seeking. 12:00 p.m. to 2:00 p.m., development. 8:00 a.m. to 10:30 a.m., second we’re taking a risk, since this clip. A year ago, The Pump added Wall Street Rising holds seminar on Princeton Club, 15 W. 43rd St., second Princeton Club, 15 W. 43rd St. Fee: $45 is the way people should eat.” a catering division, which is ex- career management. 6:30 p.m. to 8:30 floor. Fee: $40 members, $50 end-user members, $55 end-user That sort of faith can be a pow- panding rapidly. The Kapelonises p.m., 55 Exchange Place, suite 401. Free. nonmembers in advance; $65 for all at nonmembers, $75 regular members, door. (212) 265-7650 or $100 regular nonmembers in advance; erful thing. are in discussions with potential “The No. 1 thing that makes partners about expanding the chain More meetings online at [email protected]. additional $20 for all at door. FEBRUARY 6 (212) 348-1584 or them successful is their passion and nationally. www.newyorkbusiness.com belief in what they provide to their Click on “Events” French-American Chamber of http://nyc.corenetglobal.org. Commerce and Ruder Finn hold —adrianne pasquarelli customers,” says Wiley Cerilli, di- COMMENTS? [email protected]

46 | Crain’s New York Business | January 29, 2007 BUSINESS INSIDE Corporate Ladder Nightlife exec to pump up Patroon PAGE 49 Table Talk Pizzeria is newsworthy PAGE 51 buck ennis

GOTHAM GIGS Profit center PETER LOBRAVICO, 32, is vice president for risk arbitrage sales and trading at Wall Street Access Corp., a research and trading firm that advises institutional investors betting on the likelihood of corporate mergers. DATA MACHINE Mr. Lobravico is constantly prowling for insight into deals. Currently, he’s scrutinizing every development in 60 takeovers, plus about a dozen that are rumored. He reads at least six national newspapers, scans the Web sites of dozens of local papers and digs through regulatory filings. “If you find out one or two things that the rest of the market doesn’t know about, that can make your year,” he says. TRADING UP He typically arrives at the office at 6:30 a.m.; 90 minutes later, he starts calling clients. Mr. Lobravico spends market hours making trades. Business hours stretch well into the night. UPWARDLY MOBILE The native of Point Pleasant, N.J., has been working on Wall Street for eight years. He describes his pay as somewhere in the six figures. “It’s not seven yet, but maybe someday,” he says. —aaron elstein LET THEM EAT CAKE: It’s sometimes necessary to meet EXPERT OPINIONS unreasonable requests, says Strip House owner Penny WINTER HAS ME DOWN. Glazier. WHAT CAN I DO AT WORK?

try organizing lunchtime buck ennis walks and installing light boxes in the office. As inexpensive as $89, light therapy is an easy fix that’s good for everybody.The light Diners in the driver’s seat brightens the room and makes everything more cheerful. It also Restaurants strive to please increasingly picky patrons AVERAGE TABS helps with work production, sleep BY LISA FICKENSCHER and food cravings. You’re indoors all enny glazier, who co-owns upscale steak eatery Strip House with her day, and you take $40 husband, Peter, was recently taken aback by the demands of a presumptuous the bus or subway Dinner in city to work; you’re customer. just not getting The woman, a frequent diner at the Greenwich Village restaurant, expects enough sunlight. to receive a piece of chocolate cake after each meal because, she claims, she —robyn gershon knows the owners and they would want her to have it. Professor, Department of According to Ms. Glazier, she has never met this customer. $129 Sociomedical Sciences, Mailman Dinner at top 20 School of Public Health “It does bother me, but I would never put someone in an embarrassing Columbia University situation,” she says. “As a result, it costs me a piece of See DINERS on Page 48 Source: 2007 New York Zagat Survey P January 29, 2007 | Crain’s New York Business | 47 BUSINESS LIVES Diners get the upper hand GETTING THE DISH Continued from Page 47 proper way to serve the food; a sim- urgency at Tavern on the Green. Blogs allow everyone to be a critic chocolate cake.” ilar video on beverages is in the General Manager Bill Zambrotto Though restaurateurs make such works. At Uncle Jack’s Steakhouse, plans to have managers serve the HUNDREDS, possibly thousands, of decisions all the time, weighing the paper manual is being replaced wait staff a full-course, two-hour restaurant blogs have sprouted up how far to go to please patrons,their with a DVD. meal. “Hopefully, it will sink in over the past several years. Full of job is getting harder. A sense of en- About two years ago, Rosa with them how good it feels to be pointed opinions, the sites influence titlement has crept into New York’s Mexicano hired a full-time em- treated well as a guest,” Mr. Zam- where people eat. dining culture as customers regis- ployee coach for each of its six brotto says. “We might also treat “The blogs are an incredible ter their annoyance with overly restaurants, including the three in them poorly to get that point testament to how the dining scene pricey menus. Manhattan. The training focuses across, too.” has changed,” says Will Guidara, Add to that the growing ranks of on how to avoid a “moment of Restaurants are not limiting the general manager of Eleven Madison discerning diners and the artery- truth,” defined as when something effort to wait staff. William Degel, Park, one of Danny Meyer’s Chowmaster.com clogging number of trendy spots goes wrong and the staff must the owner of Uncle Jack’s, places restaurants. “There are many more that have opened in the past couple managers at the front-door station critics than there are newspapers.” of years, and the result in a perfect to greet guests and take reserva- Some sample posts: recipe for restaurateur heartburn. ‘People expect tions.“I can’t have just hostesses,”he ● “People are much more critical says. “I’ve made that position more Chowmaster.com on Artisanal: than they’ve ever been,” says Dou- a lot when you important.” “The salad was so bitter, it actually glas Griebel, president of the Rosa Not surprisingly, expensive made Sassy [the writer’s dining Mexicano chain. get a good restaurants are getting more com- companion] wince when she ate it.” Patrons are also much less forgiv- plaints about their prices.The aver- ● Mouthfulsfood.com on Eleven ing when something goes wrong, review’ age per-person dinner price rose 5% Madison Park: “I’ve been a couple of Mouthfulsfood.com explains Jo-Ann Makovitzky, co- in the city in 2006,to nearly $40,ac- times before, and though it’s owner of French-American fa- cording to Zagat Survey. perfectly O.K., I found it pretty ho- vorite Tocqueville.“When you get a For their part, New York restau- hum.” good review, people expect a lot,” rateurs feel misunderstood by din- ● Thestrongbuzz.com on The she says.“You can’t make mistakes.” quickly solve the problem—while ers, who they say seem oblivious to Tasting Room: “I’m gonna be straight impressing the guest. the high cost of quality food and real with you. It’s not the same as it was. Studying up For example, alarm bells should estate. The Tasting Room in its new, restaurateurs are responding by ring in a waiter’s head when a Rosa “There’s this idea that we’re turning on the charm.The days of a Mexicano customer asks for sauce making out like bandits,” says Ms. expanded location is decidedly chef making the food just one on the side, says Chief Operating Makovitzky at Tocqueville, where different. And that’s good in some way—like it or not—or a hostess Officer Howard Greenstone. “We entrées range from $29 to $38. ways and not so good in others.” Thestrongbuzz.com delivering attitude instead of a smile offer a fillet of beef with wild mush- “People will say: “‘You’re so expen- are disappearing fast. Some spots rooms and a heaping mound of sive. I could make that at home.’” require employees who deal with tequila cream sauce, but if you take Chef Tom Colicchio of the Despite their gripes, restaura- Piling on the perks seems wise at guests to watch training videos and that off the meat, you don’t have Craft empire says New York restau- teurs hold their tongues with diners. a time when the city is bloated with even take written exams. anything left,” he says. “We want rants are singled out unfairly.“They The adage “the customer is always sophisticated diners who have been The executive chef at Rosa Mex- our servers to subtly tell guests that charge more for food in European right” is a matter of survival in a city weaned on celebrity chefs and food icano produced a video to educate they won’t enjoy the food as much.” cities, but people here complain with 26,000 places to eat. programs. workers about the menu and the Training is also taking on more more,” he notes. Take Ron Leven, a food-savvy Pushing the envelope world traveler who works for a “we will do whatever it takes to hedge fund and can afford to eat at please the customer,” says Gray the best spots in town. His fondest BUSINESS BREAKFAST FORUM Kunz, chef and proprietor of two- dining memory is of a meal con- year-old Café Gray.To that end, he sumed an ocean away. has instructed his employees to “I can still taste a dinner I had book hotel reservations and obtain 25 years ago in Brussels,”he recalls. theater tickets for guests. “In general, the food is not as good “We have become a concierge for in New York as it is in Europe and Amanda Burden, Chair of the City Planning our customers,” says Mr. Kunz, who Tokyo.” concedes that “we’ve pushed the en- Commission, will discuss the land use implications velope a little on this.” COMMENTS? [email protected] of accommodating another million people in New York in the next 25 years and Mayor Bloomberg’s rebuilding plan. THIS WEEK ON Ms. Burden, who has had a large hand in reshaping Events View a current listing of local the city in recent years, will also be questioned meetings, seminars and other on the many large projects recently approved or Amanda Burden networking events of interest to Chair, professionals. awaiting action in the city. City Planning Commission Subscribe Use the “Subscribe now” button to Date: February 14, 2007 Cost to attend: get the weekly $60 for individual ticket(s) if pre-registered Place: Sheraton New York Breaking news E-mail alerts keep print edition of by February 7 (American Express, Visa or 811 Seventh Avenue MasterCard only); $70 thereafter you up-to-date with summaries of Crain’s and top metro area events, as well as digital Time: 8:00-8:30 a.m. Networking Breakfast $600 for table(s) of ten if pre-registered by 8:30-9:30 a.m. Program February 7; $700 thereafter tailored coverage by industry or by subscriptions company. to the newspaper, YOU MUST BE PRE-REGISTERED TO ATTEND THIS EVENT. ALL TICKETS ARE NON-REFUNDABLE. Back issues Use the the daily To register go to newyorkbusiness.com and click on “Events,” or fax your business card online Insider and credit card information to “Burden Breakfast” at 212-210-0499. For more information, archives to political call the Events Hotline at 212-210-0739. find Crain’s newsletter and stories the daily Pulse SPONSORED BY: published health care newsletter. in previous Residential real estate The fall editions of edition of the Crain’s guide offers the the paper. inside scoop on available properties.

48 | Crain’s New York Business | January 29, 2007 BUSINESS LIVES CORPORATE LADDER Andrew Kleiman Pumping up Patroon Hip hospitality exec ing to do,” says Mr. Aretsky,a veter- an restaurateur who ran the ‘21’ PERSONNEL FILE uses social, nightlife Club and has owned at least five other eateries here. ORGANIZATION Patroon contacts to revive Mr. Kleiman’s mission as gener- TITLE General manager al manager is to create more excite- faded eatery ment about Patroon and use his so- AGE 33 cial network to reel in a new BY LISA FICKENSCHER RÉSUMÉ Beverage director for generation of customers. Josephs Citarella and Compass restaurants and for the Hudson Stunning circle hen patroon Hotel opened in mid- “it’s not easy to create buzz for a town 10 years 10-year-old restaurant,” Mr. IN FIVE YEARS Wants to start a ago, it grabbed Kleiman says. “We need to reintro- family headlines with duce Patroon to the public.” INDISPENSABLE GADGET itsW spectacularly pricey menu, its Mr. Kleiman, who grew up in BlackBerry uniformed doormen and a three- Manhattan, has nightclub as well star review in The New York Times. as fine dining connections. He was But a decade is a long time to a beverage director at Josephs losing their jobs,”says Mr.Kleiman, stay in favor in this fickle town, and Citarella, now closed, and at the who expects his role at Patroon to the former hot spot is showing signs fashionable Hudson Hotel. He has prove more gratifying.

of its age.The doormen have disap- also opened a number of bars for The restaurant’s second renova- buck ennis peared,the trendsetters have moved W Hotels. tion in five years is nearly complete on and the restaurant has lost two of His social contacts include peo- and includes a lounge on the second troon as a steakhouse—even though 30-year career and notoriety as a its stars. ple from business and the arts. floor that will serve drinks and light beef accounts for 35% of its sales. New York restaurateur. Owner Ken Aretsky is now Mr. Kleiman is close to his step- fare. The new look extends to the Mr. Aretsky bought the restau- pouring his fortune into Patroon in uncle, health care magnate Donald exterior, where a wall of opaque Seasonal photos rant and the building that houses it, hopes of reclaiming its place at the Rubin, who owns the Rubin Muse- white panels has been replaced with patroon’s extensive photography 160 E. 46th St., last year from the top of the food chain.To implement um of Art. Before discovering his clear, wavy glass that will allow collection is also being expanded other investors with the proceeds his plans, he has tapped Andrew bent for the hospitality industry,Mr. passersby a peek into the dining with the help of curator Miles from his sale of two spots—Pear- Kleiman, a young, hip hospitality Kleiman was vice president of room. Barth, who will change the displays son’s Texas BBQ and 92—in 2005. executive who has worked for hote- strategic development at Mr. Ru- Mr.Kleiman will also be working to reflect the season. “My wife and I wanted to put all lier Ian Schrager and nightlife king bin’s MultiPlan Inc., but he grew with a new chef, Bill Peet, whose ré- In mid-February, even the our efforts into Patroon rather than Rande Gerber. tired of traveling around the coun- sumé includes a 15-year stint at restaurant’s name will change, to being spread out,” Mr. Aretsky says. “Andrew brings youth and ener- try acquiring smaller firms. Lutèce. An updated menu is meant Aretsky’s Patroon. The idea, Mr. gy,and he understands what I’m try- “A lot of it had to do with people to change diners’ perception of Pa- Aretsky concedes, is to leverage his COMMENTS? [email protected]

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January 29, 2007 | Crain’s New York Business | 49 BUSINESS LIVES

EXECUTIVE MOVES

ACCOUNTING & CONSULTING was promoted to president from was promoted to chief financial officer AlixPartners: Foster Finley, 42, was managing principal. from deputy chief financial officer. HOT JOBS promoted to managing director from CIT Group Inc.: Walter J. Owens, 46, was director. APPAREL & RETAIL promoted to president, corporate Doug Jung, 51, was promoted to Patek Philippe USA: Larry Pettinelli,43, finance, from executive vice president WANTED: CHIEF OPERATING OFFICER managing director from director. was promoted to president from vice and chief sales and marketing officer. Berdon: Preeti Baliga, 49, was promoted president. Energy Investors Funds: Andrew E. to partner from principal. Schroeder, 38, was promoted to senior COMPANY MTV Networks Anthony Chan, 42, was promoted to FINANCE & INSURANCE partner from partner. JOB DESCRIPTION Overseeing business and technology operations for partner from principal. Alexandria & James Co.: Michelle Smith, Evercore Partners Inc.: James R. the company, a division of Viacom Inc. Lisa Knee, 36, was promoted to partner 64, joined as senior managing director. Matthews, 39, joined as senior managing from principal. She had been senior vice president at director and co-head of private equity. MOST IMPORTANT TASK Implementing a multiplatform strategy Grace Singer, 47, was promoted to Wachovia Securities. He was formerly a general partner at partner from principal. Art Fanroth, 49, joined as director of Welsh Carson Anderson & Stowe. CREDENTIALS NEEDED Strong management skills and extensive media Weiser: Arthur R. Klampert, 65, joined as human resources. He had been director experience partner. He had been a partner at of human resources at Classlink. HEALTH CARE SALARY Recruiters estimate a base of $300,000 to $400,000 Goldstein Golub Kessler. James Sampson, 49, joined as director of Cowen Healthcare Royalty Partners: Todd capital markets. He had been senior C. Davis, 46, founded the company as DOWNSIDE Managing newly reworked ad sales and affiliate sales and ADVERTISING & COMMUNICATIONS managing director at Advest. principal and joined Cowen Group Inc. marketing businesses The Weiser Group: Jonathan Cohen, 48, AXA Financial Inc.: Richard Dziadzio, 43, as managing director. He had been a partner at Paul Capital Partners. UPSIDE Having the opportunity to expand distribution strategy to include Clarke B. Futch, 39, founded the new media company as principal and joined Cowen Former Chief Operating Officer Michael Wolf resigned after 14 months on Group Inc. as managing director. He had the job, amid rumors of clashes with colleagues. Mr. Wolf was responsi- Trattoria Dopo Teatro been a partner at Paul Capital Partners. Visiting Nurse Service of New York: ble for several key hires, including current Chief Financial Officer Colette Michael Bernstein, 46, was named vice Chestnut. His resignation followed that of Nicole Browning, president of president and chief marketing officer. affiliate sales and marketing, and Gail Berman, president of Paramount He had been executive vice president at Pictures, which is also owned by MTV parent Viacom. —KIRA BINDRIM LifeMed Media Inc.

HIGH TECH & NEW MEDIA KickApps Corp.: Alex Blum, 44, joined as chief executive. He was formerly president and chief operating officer at JumpTV Inc. partner from associate. 46, was named publisher for the Traci L. Lovitt, 37, was promoted to Meredith Corp. title. He was formerly Escape the hectic work day with a relaxing lunch at HOSPITALITY & TOURISM partner from associate. associate publisher at Ladies’ Home Trattoria Dopo Teatro. Patroon: Andrew Kleiman, 33, joined as Thomas E. Lynch, 34, was promoted to Journal magazine. Daily lunch and dinner general manager. He had been beverage partner from associate. Fuse: Jennifer Caserta, 35, was named specials. Party rooms available. director at Citarella Restaurant and Charles R.A. Morse, 36, was promoted to executive vice president and general Catering. partner from associate. manager. She was formerly a senior vice 125 W. 44th Street www.dopoteatro.com Westin New York at Times Square: Kaye Scholer: Laurie Abramowitz, 45, president at IFC. 212.869.2849 [email protected] Christian R. Giordano, 27, was promoted was promoted to partner from counsel. Recording Academy: Elizabeth Healy,46, to catering manager from convention Michael Damast, 34, was promoted to joined as executive director for the New services manager. partner from associate. York chapter. She had been owner of Leolani Kaona, 32, joined as sales Salvatore Mastrosimone, 43, was Healy Entertainment Inc. manager. She had been regional sale and promoted to partner from counsel. field marketing coordinator at Starwood McDermott Will & Emery: Pieter H.F. REAL ESTATE Happy Hour M-F 5-8pm Hotels & Resorts. Bekker, 40, joined as partner. He had Apollo Real Estate Advisors: Michael Drink Specials, Free Appetizers & Group Discounts been a partner at White & Case. Stoler, 59, joined as senior principal. He LAW Mintz Levin Cohn Ferris Glovsky and had been president of Princeton Arnold & Porter: Louis S. Ederer, 52, Popeo: Bridget Rohde, 45, joined as Commercial Corp., which he founded. joined as partner. He was formerly a member. She had been chief of the CB Richard Ellis: James C. Ackerson,30, partner at Torys. criminal division in the U.S. Attorney’s was promoted to vice president from Davis & Gilbert: Sara L. Edelman, 38, was Office for the Eastern District of New senior associate. promoted to partner from of counsel. York. Brad Needleman, 36, was promoted to Glenn E. Motelson, 33, was promoted to Moses & Singer: Paul M. Roder,29,was vice president from senior associate. partner from associate. promoted to partner from associate. Citi Habitats: Dan Foley, 35, joined as Dickstein Shapiro: Eli Curi, 38, was Ira W. Zlotnick, 36, was promoted to controller. He was formerly director of promoted to partner from associate. partner from associate. corporate audits at Realogy Corp. Kenneth Frenchman, 35, was promoted to O’Melveny & Myers: Abby F.Rudzin,36, Jack Resnick & Sons Inc.: Jonathan Dean, Zanzibar partner from associate. was promoted to partner from counsel. 46, joined as managing director. He had Restaurant Bar Owen D. Kurtin, 47, joined as partner. Douglas A. Ryder, 35, was promoted to been a senior director at Cushman & He had been a partner at Thelen Reid partner from counsel. Wakefield. 645 Ninth Ave. at 45th St. Brown Raysman & Steiner. Taurie M. Zeitzer, 36, was promoted to SL Green Realty Corp.: Lawrence A. 212.957.9197 Richard LaCava, 37, was promoted to partner from counsel. Swiger, 42, was promoted to senior vice Patterson Belknap Webb & Tyler: www.zanzibarnyc.com partner from associate. Daniel president of leasing from vice Harris Beach: Brian A. Bender, 34, was S. Ruzumna, 37, was promoted to president. [email protected] promoted to member from associate. partner from counsel. Pamela B. Goldsmith, 43, was promoted Stroock & Stroock & Lavan: Kevin J. SERVICES to member from of counsel. Curnin, 41, was promoted to partner People & Systems Solutions: Matthew Stanley Goos, 53, was promoted to from special counsel. DiLauri, 31, joined as principal. He was member from of counsel. Anthony H. Schouten, 43, was promoted formerly a vice president at Professionals Cascina Ristorante Howrey: Michael F.Armstrong, 74, joined to partner from associate. for Nonprofits. as partner. He had been a partner at Karl J. Wiemer, 45, was promoted to Police Athletic League: Felix A. Urrutia Cooley Godward Kronish. partner from special counsel. Jr., 42, was promoted to executive Thomas Engel, 62, joined as partner. He Vinson & Elkins: Aaron J.Tehan, 33, was director from Bronx borough director. had been a name partner at Engel promoted to partner from associate. Upwardly Global: Nikki Cicerani,32, McCarney & Kenney. Wiggin & Dana: Paul R. McMenamin, 47, joined as managing director. She had James McCarney, 50, joined as partner. joined as partner. He had been a partner been an associate at Morgan Stanley. He had been a name partner at Engel at Morea Schwartz. —adrianne pasquarelli McCarney & Kenney. Winston & Strawn: Gerald D. Silver,41, William O. Purcell, 65, joined as partner. rejoined as partner. He had been EXECUTIVE PROMOTIONS He had been a partner at Kirkpatrick & associate general counsel at Capgemini Lockhart Nicholson Graham. North America Inc. Crain’s lists the promotion and hiring of New York Cascina Ristorante Paul K. Rooney, 69, joined as partner. He area senior executives on a space-available basis, is a little piece of Italy in the had been partner at his own firm. MANUFACTURING with priority given to positions in New York City. Jones Day: Charles N. Bensinger III,36, Sherpa’s Pet Trading Co.: Greg Boyle, 41, The fastest way to get an announcement into heart of New York City. Lunch and dinner specials was promoted to partner from associate. joined as director of sales. He was Crain’s is to submit details online by filling out the served daily. Party rooms available. Wendy C. Butler, 37, was promoted to formerly national sales manager at form at www.NewYorkBusiness.com/submit. partner from associate. Kontos Foods. The Executive Moves column is also available 647 Ninth Avenue www.cascina.com William J. Hine, 47, was promoted to online. 212.245.4422 [email protected] partner from associate. MEDIA & ENTERTAINMENT Crain’s cannot confirm receipt of listings or say Randi C. Lesnick, 34, was promoted to Country Home magazine: Tony Imperato, when they will appear.

50 | Crain’s New York Business | January 29, 2007 BUSINESS LIVES TABLE TALK by Bob Lape eggplant crostini, potato and onion Cronkite Pizzeria and Wine Bar focaccia, beet and ricotta salad, is off to a running start, predicated chickpeas tossed with pecorino on Michael Ayoub’s well-seasoned cheese, wickedly spicy soppressata, skills. and buffalo mozzarella.All are fresh and provide an agreeable setup for COMMENTS? [email protected] the pizza parade. Pies are offered in both a small size (four slices) and a large. Having BEST OF BOB LAPE refined one formula for a chewy, tangy crust able to support its savory Other local pizza palaces: cargo without caving in, chef Ayoub and his pizzaiolo stick with it.There Fornino ★ ★ are some 30 variations on the top- 187 Bedford Ave. (between North pings—from the simplest marinara, Sixth and North Seventh streets), with tomato, oregano and olive oil, Williamsburg, Brooklyn. to the top-drawer model: ricotta (718) 384-6004. Cronkite chef cheese with mozzarella, truffle oil Michael Ayoub’s casual stage for and a liberal shaving of black truffles. organic, artisanal pizza. The ap- Friendly servers spell out daily pealing neighborhood spot has its specials, such as a pie with lamb own year-round greenhouse. sausage, cherry tomatoes and pista- chios. That’s good, but the Siciliana, La Pizza Fresca ★ ★ RUBBISH with anchovies,onions,capers,olives 31 E. 20th St. (between Broadway and eggplant, is great. Funghi misti is and Park Avenue South), Manhat- REMOVAL a happy union of wild mushrooms, tan. (212) 598-0141. A rustic and caciocavallo cheese and truffle oil. casual place to enjoy authentic Ne- Speaking of cheeses that acquire apolitan pizza and 400 great Italian pungency with age, Gorgonzola as- wines. They do go together. Good serts itself nicely in a four-cheese pastas, fish and meat, too. pizza, harmonizing with fontina, Free Estimates mozzarella and ricotta. Parmesan Naples 45 ★ ★ 24 HourService underpins a delicious pie capped MetLife Building, 200 Park Ave. Basements - Attics - Yards - Demolition with rock shrimp and zucchini, and (at East 45th Street), Manhattan. Residential Contractors another with guanciale and shiitake (212) 972-7001. Three mighty brick Commercial Accounts Welcome mushrooms. ovens named Etna, Stromboli and www.gregsexpress.com

buck ennis A unique bit of Brooklyn comes Vesuvius produce pizza as close to ALL FIRED UP: Following a string of Brooklyn hits, Michael Ayoub opened Cronkite Pizzeria in to the Lower East Side in the form that of Naples, Italy, as anyone can Greg’s express Manhattan. He offers other brick-oven fare and a fun antipasti platter as well as thin-crusted pies. of complimentary servings of cher- make it. The roomy pizzeria and Save the Planet. Recycle. ry-flavored cotton candy as a lead- ristorante also does lively takeout in to desserts. The other sweets are and party business, with solidly 1-866-MR-RUBBISH spumoni, tiramisu and a matching southern Italian fare done well. ■ set of black and white cannoli,one of Hot news alert: which is filled with chocolate cream. M&K BUSINESS HEROES Try this pizzeria KNOWLEDGE | INTEGRITY | RESPONSIVENESS

maker from Calabria. ANOTHER M&K Chef Ayoub’s Cronkite HERO HELPS The Cronkite title seems whim- HIS CLIENT sical, but I suspect that Walter is fresh and fun, with CONQUER THE would enjoy the eatery’s thin-crust- OBSTACLES TO Calabrian pizza-maker, ed pies as much as the Lower East SUCCESS. 30 types of toppings Side neighborhood does. CRONKITE The newcomer has an Ayoub PIZZERIA glass sculpture suspended over its AND WINE BAR hether creating entrance. Down a flight of stairs, in 133 Norfolk St. superbly flavor- the dimly lit, noisy restaurant itself, (between Rivington ful pizza top- more than 70 guests commune in and Stanton streets) pings or blowing booths,at tables or at the distressed- (212) 375-1500 molten glass into wood bar. Overhead are Ayoub- ★★ artfulW forms, Michael Ayoub takes a made glass light fixtures. A long backseat to no one. table runs through the center of the CUISINE Brick-oven pizza Chef Ayoub is now in Manhat- room; 18 young men hunkered tan after blazing a long and tasty down there on a recent evening were WINES 85 choices, 18 by the trail through Brooklyn. Milestones: said to be fueling up before hitting glass He was owner of Skaffles in Bay local bars. DRESS Casual Ridge at age 20.He put Tuscan food The wine bar aspect of Cronkite NOISE LEVEL Loud on the map as chef/partner in Cuci- Pizzeria is the work of General In the real world, we’re CPAs. na and then got ahead of the steak Manager Raoul Segarra. The Red PRICE RANGE $8-$50 To our clients, we’re Superheroes. curve at Mike & Tony’s, both in Cat expat presides over a list of 85 WINE MARKUP 100%-300% Park Slope.He elevated the culinary wines, including a few more French offerings at BAM,and two years ago bottlings than one might expect. CREDIT CARDS All major plugged into our passion for the per- Everything the restaurant cooks RESERVATIONS Suggested fect pie with Fornino, a small and comes from the wood-fired brick special pizza place in Williamsburg. oven. Other than pizza, the selec- HOURS Dinner, Sun.-Thurs., MARCUM & KLIEGMAN LLP Now,employing instinctive skills tion is limited to clams with sausage 5 p.m.-midnight, Fri.-Sat., Certified Public Accountants & Consultants as well as those trained into him and capellini, roasted eggplant, and 5 p.m.-2 a.m. 800.921.0777 | www.mkllp.com by great French chefs, Michael Ay- polenta topped with roasted mush- ★★★★ = Outstanding NEW YORK oub marries topflight ingredients rooms. ★★★= Excellent MELVILLE STAY TUNED FOR and freshly grown herbs, a brick A fun start for the Cronkite food ★★= Very good GREENWICH THE NEXT INSTALLMENT OF oven, and the savvy of Nicola Ber- report is the antipasti platter ($5 per ★= Good GRAND CAYMAN M&K BUSINESS HEROES tolotti, a second-generation pizza- person,or $20 for the table).It holds

January 29, 2007 | Crain’s New York Business | 51