Sweden, the Silicon Valley of Europe

MAGAZINE FESTINA

SURPRISE TRIP: TOKIO SURPRISE TRIP: TOKIO Group THE NEW «MUST» BLACK IS THE NEW Sweden, The Silicon Valley of Europe. FAMILY TREE FAMILY 2019/2020

wild beauty 10. 12. 26. 37.

16. 40.

An interview with Sweden, Swarovski ® Womens Valmalama Chaves Looking to the future the shiny partner Chronographs Contents

18. 20. 46. 48.

Family tree Water assets

Black is the new black The Swiss Made label The new We love festivals “must”

8 FESTINA GROUP FESTINA GROUP 9 11 FESTINA GROUP FESTINA - - INTERVIEW Who or what did you like lately on Instagram? lately like did you Who or what but it was dark humor, sent to me, It was a joke that was detail! so I cannot tell you in to? to know the lyrics a little ashamed What song are you non ne pleures pas » by the group I know by heart « Mélissa Minikeums.... celebrity to get something? used your ever you Have gained to achieve be right to use the notoriety It wouldn’t ourselves we must give If we have a goal in mind, our ends. to involve anyone :-) without having it, the means to achieve on? hooked What series are you watch any series ;-) I don’t a photo or selfie with someone? refused ever you Have I have never refused :-) No, such an event having participated in regretted ever you Have as Miss France? it would be All events have their pluses and minuses, No. although it however, naïve to believe that everything is rosy, a pride to end the day it is always may sometimes be difficult, by having made as many people smile as possible! time? more to have like you activity would For which to and only for me, I would like to have more time for me, enjoy the time ... dance, eat, go out, sleep, play sports, cook, next year ;-) I’ll enjoy this time, phone number to? your refused to give recently you Who have in but haha, I have never been asked for my phone number of the or the worst case scenario I would give the number ganization says think a watch style and what do you watch What is your personality? about your with a large round dial and with thin- I like simple watches, says that what know to curious I’m But straps. leather ner about me! mobile phone as an alarm clock? use your Do you ! Haha several times per day by the way! Yes last lie? What is your “ finish that chocolate bar! I didn’t Who me? Noooo, “ attended? What is the last concert you It must be years ago!!! remember!!! I can’t for for asking permission or asking What is harder for you: giveness? I have no trouble taking responsibility Asking permission. and apologizing when necessary. you? like to those who do not say you What would why would I go talk to I would not tell them anything, Well, I’ll cannot please everyone, We people who do not like me? leave them alone. confide a secret? never you whom would To we will never really know!• Ahha, a journalist !!! To

Chaves Vaimalama FESTINA GROUP FESTINA 10 NEWS Sweden looking at the future

Baptized as the European Silicon Valley, the Scandinavian country stands out as a powerful Nordic technological empire.

Their highly qualified people and their particular way of doing things influence their society, their universities and companies. Its citizens have been key in the creation and expansion of the Internet and some first-class technology companies such as Skype or Spotify.

12 FESTINA GROUP FESTINA GROUP 13 NEWS NEWS

1| S0712/1 000€ 2| S2445/1 000€ 3| S3111/1 000€ 4| S0729/1 000€

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tockholm is not far from any other capital of the old Similarly, hierarchies are usually quite flat, so there is not a Niklas Zennström (Skype), Daniel Ek (uTorrent and Spotify) can reach an optimal solution. Surely this humility has a lot to continent, except that it boasts a more international great distance of power between employees and managers. and Martin Lorentzon (Spotify) come from this small do with the fact that the country is still quite unknown on the Futureprojection than many cities of a similar size. This country in the north. world technological map and little is said generally about the international aura means that companies that Sweden, in addition, has not only managed to stay afloat With just 10 million inhabitants, in recent years Sweden great technological empire it has become in recent years. But S perhaps also this modesty and temperance, values so typical emerge in Swedish territory already have a fully exporting through the global economic crisis that started last decade, has created more multimillion dollar companies per capita vocation, that is, companies considered global, being active in but has even accelerated its growth. The country has far than anywhere else outside Silicon Valley. And the success of of the country, are also the main reasons for its growth. international markets from day one. exceeded other European nations in terms of technological emerging companies in Sweden is linked to all these factors: development and the creation of startups. international vocation, flexible culture of organizations, The modern character is also latent in the corporate culture in addition to having a strong digital structure, highly In 2019 Festina Group has acquired of organizations. The management of talent in Swedish n this way, the country has created a small cluster of qualified workforce and a population of the ideal size to test Kronaby, a Swedish company of companies means offering a lot of independence to the entrepreneurs in Europe, with an ecosystem that favors the innovations. worker. Organizations enhance creativity, decision-making creation of companies primarily focused on technology. In connected hybrid watches. is encouraged and working hours are really flexible: fact, 18% of the jobs in the country’s capital are related And despite this, the country’s own values and culture there is no properly fixed schedule, you can work from to technological innovation. Take some of the companies discourage excessive display of its own successes. Their way of home and, provided that results can be demonstrated, it known worldwide such as IKEA, Spotify, Skype, Ericsson, understanding the business is to try to work together, making is understood that the worker will meet his objectives. Electrolux, Volvo; as well as technological leaders such as sure that their voices are heard equitably, so that together they

14 FESTINA GROUP FESTINA GROUP 15 1 1889-1/1 149€ 2 L18709/1 149€ 3 L18707/1 149€ 4 L18709/3 149€ 5 L18711/1 149€ 6 1678-2/1 149€ 7 1889-2/1 149€ 5 8 1889-4/1 149€ 1 9 LP1778-1/1 149€ 10 LP1641-1/1 149€ 11 1678-1/1 149€ 12 1641-1/2 149€ 4

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6 Family tree

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1. LS2066/2-3 (149€) Classic and elegant, the color 2. LS2066/2-2 (149€) black is not only a wardrobe 3. LS2067/2-3 staple - however small - but (149€) 4. LS2072/2-2 also remains the protagonist (149€) of fashion trends season after 5. LS2067/2-2 (149€) season. 6. LS2071/2-2 (149€)

18 FESTINA GROUP FESTINA GROUP 19 WE TALK ABOUT QUALITY

SWISS made

A Swiss Made watch must always have a certified Swiss movement.

The Swiss Made label on a watch is so prestigious that users are willing to pay up to 50% extra to purchase such a certified piece.

The last revision of this designation occurred on January 1, 2017, when a controversial federal regulation entered into force to try to better define the limits of the Swiss (and included for the first time smart watches, which until now could not qualify for the said original denomination). The limits in question concern first the ‘manufactures d’horlogerie’ and the ‘ébauches’. Or, what is the same, to the movements: a Swiss Made watch must always have a certified Swiss movement. In addition, the mechanical interior must a) be conceived and assembled in Switzerland, b) have the approval and inspection of that country and c) that the production and materials are Swiss to at least 60% of the final value of the watch (not of manufacturing) together. Which means that you can import or outsource 40% of the parts and their processes without losing the helvetic condition.

Swiss? Half and little else. •

20 FESTINA GROUP FESTINA GROUP 21 But we are not done. With that certification in hand, manufacturers can opt for a pair of labels that are not exactly Swiss Made, but also bring prestige: Swiss Movement or Swiss Quartz, for example. With them, brands can quietly export the base movement (the ‘ebauche’, which can be modified outside Switzerland) and finish the time-piece in other countries. It is not as limited as the ‘Designed by Apple in California’, nor as strict as the Made in USA (where both production and materials have to pass through American hands necessarily), but it does allow to exploit the value of the Swiss officially.

We said that the movement is the first condition, but there are still two more requirements to access the Swiss Made: that the movement has to be incorporated into the case in Switzerland itself and, of course, the final inspection of the set must also be carried out there.

F20006/1 F20005/1 149€ 149€

C4697/2 C4685/1 C4686/1 C4687/1 149€ 149€ 149€ 149€

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Silver with ®

Discover the Lotus Silver with Swarovski® crystals Collection

26 FESTINA GROUP FESTINA GROUP 27 SWAROVSKI® ILLUMINATES 91st Oscars® stage with never-before-seen CRYSTAL SET DESIGNS

os Angeles, February 24, 2019 – Swarovski® Swarovski’s® history on the silver screen goes back to the partnered with award-winning creative director early days of Hollywood over 85 years ago, when its crys- and designer David Korins, best known for his tals made their Hollywood debut in the Marlene Dietrich Lwork on the Broadway to add dazzling embelli- film “Blonde Venus”. It is a history sparkling with iconic shment to a selection of his set designs for the 91st Os- moments, from Marilyn Monroe singing ‘Diamonds Are a cars®. Key features of this year’s set design included the Girl’s Best Friend’ wearing dazzling Swarovski® jewels in ‘Crystal Cloud’, a 1,600-pound cloud-shaped installation; “Gentlemen Prefer Blondes” to Audrey Hepburn accesso- the ‘Crystal Swag’, a three-story high, 54-foot-wide rib- rizing her Little Black Dress with a chic Swarovski® tiara bon-like formation; and two ‘Crystal Presenter Backings’. in “Breakfast at Tiffany’s”. In recent years Swarovski® Over 41,000 Swarovski® crystals were integrated into the crystals have appeared in a host of exciting productions, four designs, which took a team of 15 people over 2,100 including “Bohemian Rhapsody”, “The Greatest Show- hours to fabricate. These elegant designs brought the man”, “Black Swan”, “The Great Gatsby” and Disney’s theater to life, celebrating Swarovski’s longstanding con- adaptations of “Cinderella” and “Beauty and the Beast”. • nection with the Academy Awards® and the company’s heritage in the entertainment industry.

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CHRONO BIKE

Festina has been the official timekeeper of the most important cycling competitions worldwide CH for more than 25 years. Today, the brand maintains its strong bond with cycling thanks to its RO successful Chrono Bike collection. NO BI

Cycling continues to be a booming sport with many followers worldwide. The Chrono Bike collection pays tribute to all of F20448/1 2| F20452/1 them, renewing year after year a distinguished line of striking 149€ 149€ chronographs.

32 FESTINA GROUP F20450/6 FESTINA GROUP 33 KE 149€ 2

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Green 5

1 J852/5 (149€) 2 F20344/6 (149€) 3 J861/4 (149€) 4 J862/3 (149€) 5 F20448/6 (149€) 6 L18677/2 (149€) 7 F20450/4 (149€) 8 L18678/5 (149€)

34 FESTINA GROUP FESTINA GROUP 35 BETTER together CHRO THE PERFECT COMBINATION

LS2087/2-3 C4668/1 149€ 149€ LP1791/1-1 149€

L18676/4 149€ NOS

Strong women with character and with an overwhelming personality and particularly stylish. If you are one of them you need the corresponding watch. Treat yourself to a chronograph and show F20420/1 149€ your style. Chronographs are no longer just for men. LP1791/1-1 149€

LS1829/2-1 J861/3 149€ 149€ LS2051/2-2 L18680/2 149€ 149€

L18676/1 F20395/1 F20308/1 149€ 149€ 149€

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MULTICOLORED Jewels

It’s time to bring your jewelry box to life! The captivating colors and the most seductive tones must be present amongst your day-to-day choice of accessories. Perfect to express your personality, multicolored jewels are ideal to transform a minimalist look into something full of surprises.

38 FESTINA GROUP FESTINA GROUP 39 wet and wild

Whether they are done in swimming pools, sea, lakes or rivers, water sports have more and more followers who enjoy practicing them on their own, as a couple, with friends or as a family. Practicing them involves highly exciting and fun experiences, and not all disciplines require a high degree of physical or technical capacity, so they are an option to be considered by virtually everyone. In addition, water sports are ideal to enjoy in the Summer season, although it is true that there are more and more brave people who are not afraid to enjoy them all year round.

F20461/1 149€

40 FESTINA GROUP FESTINA GROUP 41 F20461/2 (49€) F20462/1 (49€)

F20462/4 (49€) F20462/2 (49€)

F20461/4 (49€)

F20461/3 (49€) F20461/4 (49€)

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1 K5776/4 ( 49€)

2 The little ones are also up to date! 5 K5776/5 ( 49€)

Children’s clothes and accessories also follow fashion with designs that celebrate the most trendy, colorful and fun prints and drawings. This way children express their tastes and style through their look and that from an increasingly Kidsearly age. K5776/6 ( 49€) K5782/1 ( 49€) K5782/2 ( 49€) K5782/4 ( 19€) 1 K5557/1 (39€) | 2 K5557/1 (39€) | 3 K5557/1 (39€) | 4 K5557/1 (39€) | 5 K5557/1 (39€)

44 FESTINA GROUP FESTINA GROUP 45 TREND TREND must have must love Prada Crucero 2020 Prada Valentino Spring Summer 2020 Valentino

LS/1838/2-2 LS1751/1-1 F20330/5 149€ 149€ 149€

F20330/4 LS1751/2-1 149€ F20476/1 L1860/2 149€ 149€ L18594/1 149€ 149€

F20475/1 149€

46 FESTINA GROUP Spring Summer 2020 Ana Locking del Hierrov Spring Summer 2020 Pedro FESTINA GROUP 47 MORE THAN MUSIC

Year after year, with the arrival of good weather comes the sound of live music in the form of different festivals around the world. That said, festivals are not just about music: it is a great excuse to travel and visit new places and above all to have an unforgettable time with a great atmosphere, all set at the best pace. Wanna try one out? We certainly did!

Lotus & Mediolanum Forum Lotus & Primavera Sound Lotus & Collisioni Festina & Lovefest Palalottomatica (Barcelona, Spain) (Barolo, Italy) (Vrnjacka Banja, Serbia) (Milan / Rome, Italy)

As far as they go this is one of the top festivals in terms of As the official timekeeper of the event, Lotus has also Festina also did not want to be left behind lovewise and As part of its link with music, Lotus is also present as international projection and for the quality of the line-up, wanted to be present in Collisioni, a small festival that will be present at Lovefest near Belgrade, Serbia. Each year, “the official time of the great events” that take place in with an increasing amount of fusion of different genres of takes place in Barolo (Italy) and that this year has had the festival held in the small Serbian town has more than the multifunctional venues of MediolanumForum and music. This year, as part of their 10th anniversary, there renowned artists such as Liam Galagher. 200 artists and welcomes almost 100,000 visitors over the Palalottomatica, just outside Milan and Rome respectively. will also be an edition held in Los Angeles. three days party. A great opportunity to witness the best concerts in Italy! Lotus wanted to be there as the official sponsor of the schedules for each and every one of their concerts. We are also down for the 2020 edition of the PrimaveraSound!

48 FESTINA GROUP FESTINA GROUP 49 50 FESTINA GROUP TOKIO H the worldandisconsideredsafestcityonplanet. • In addition, Tokyo isthecitywithlowestcrimeratein meters) whereyoucanfindpracticallyeverything. also the capitalthat has morevending machines (1 every 12 - about3000tonsofseafoodandfisharesolddaily). Itis 634m), and also the largest fish market in the world (Tsukiji the citythathastallesttowerinJapan(TokyoSkytree - number ofuniversitiesintheworld(morethan150). Itis starred restaurants(around300)andwiththelargest enviable reputation, Tokyo isthecitywithmoreMichelin- World gastronomiccapitalandan educational levelwith an it totopthelistsofworldrecordsinavarietycategories. city isboundtohavemanysecretsandcuriositiesthatallow Do youdare to visitit? approximately 12 million people. Sucha large home toaquarteroftheJapanesepopulation, immense. the Tokyo metropolitanareaaloneis owever youlookatittheJapanesecapitalis SURPRISE TRIP FESTINA GROUP 51 www.festinagroup.com

FESTINA-LOTUS, S.A. reserves the right to modify any model or technical characteristic at any time. The prices in this catalogue are the maximum retail prices recommended by FESTINA-LOTUS, S.A. and can be updated or modified without previous notice.