Recent Trends of Seed Production and Marketing in Shrirampur Taluka

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Volume-6, Issue-1, January-February-2016 International Journal of Engineering and Management Research Page Number: 365-369

S. W. Patil1, Dr. S. R. Kalbande2 1Sr. Agril. Engineer, Maharashtra State Seeds Corporation Ltd. Akola, INDIA 2Head, Department of Unconventional Energy Sources and Elect. Engineering, Dr. PDKV, Akola, INDIA

ABSTRACT sufficient quantity so that the planting schedule is not The objectives of the study were to understand disturbed. existing seed production, demand and supply; to identify the problems associated with the seed marketing system and policy options for sustainable seed production in Shrirampur II. MATERIAL AND METHODS Taluka. Successful seed production for long-term would ensure a continuous supply of seeds from the industry. For A survey on identification of marketing potential market performance assessment a survey on trends of seed of seed production was conducted [5] [6]. In the present production in Shrirampur Taluka has been carried out. research 111 farmers from 11 villages in Shrirampur Taluka of Ahmednagar District are interviewed through Keywords---- data analysis, land utilization pattern, land questionnaire. Information regarding various aspects about holding capacity MSSCL working in Shrirampur taluka was studied. The farmers of various type of land holding capacity, using various seed types, different expectation about seed I. INTRODUCTION qualities, packing, pricing, awareness about seed etc., was selected for study. The single farmers using various types Measuring marketing performance has long been a of seed, various land holding & agro-climatic situations central concern in marketing and remains a vital issue for were selected for study. Shrirampur Taluka is situated in many corporations particularly those in industries where Jalna division and Ahmednagar District of Maharashtra marketing expenditures are significant. However, following State. Total number of villages in Shrirampur Taluka are initial interest and central conceptual development in the 54 in which 52 Grampanchayat exists. Geographical 1960s and 1970s productivity and effectiveness analyses in distribution of the taluka is 56170 hactres. Shrirampur marketing have advanced only sporadically in both taluka is consist of 54 villages. Out of these above 11 academic and managerial domains. The population is villages are kharif and rabi villages. increasing day by day [1]. To feed the ever growing population we have to increase the horizontal as well as Table 1. Respondents studied for the project work vertical expansion of agriculture. But the productivity in agricultural land is gradually diminishing during the last four decades [2, 3]. To increase the productivity, question of quality seed is come to the fore. But in most of the developing countries this basic input gets minimum attention to the farmer and the farmer uses farm saved seeds, without knowing the potentiality of repeated use and systems of conservation; besides this it contribute only a small part of the total cost of cultivation [4]. On the other hand, only high quality seeds of assured genetic purity can be expected to respond fully to all other inputs. The recommended/notified and released improved varieties of seeds must be available to the farmers well in time in 365 Copyright © 2016. Vandana Publications. All Rights Reserved.

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Research tools used for analysis: Table 4: Distribution of Normal Sown area crop season To conduct the research work: following various tools wise are used; the respondents details are given in Table 1. a) Primary tools: Questionnaire: A well-prepared questionnaire was used to collect data. Direct interviews: Direct communication with farmer while collecting the research data. b) Secondary tools: Readily available information is collected through Agriculture Books, magazines, Mahabeej website, data from Agriculture Department etc.

III. RESEARCH OUTCOME

Land utilization and holding capacity: From table 2, it indicates that Shrirampur taluka is of very marginal farmer 35% where as 50% farmers are marginal farmers. Very Marginal & marginal farmers were 86% whereas landlords are very less recording only 14 % among the total.

Table 2: Land utilization Pattern (Fig. in hectares)

Table 3: Differentiation on land holding capacity

Cropping pattern: The planning of sowing of various crop of the study area is shown in Table 4 over the targeted area of crop sown in different season. It is found that soybean is the major oilseed crop which sown large extent in the study area of 12138 ha in rainy season whereas wheat (11100 ha) and gram (8900 ha) was sown majorly in winter season. Soyabean of Shrirampur Taluka. For Rabbi season Wheat followed by Gram and Jowar are the major sown area of Shrirampur Taluka. With considering two Table 3 indicates that the cultivable area of the season Soyabean, Wheat, Gram, Jowar are having major selected taluka was found to be 40 %. The other follow sowing area in Shrirampur Taluka. Therefore both land of the selected area was found to be more than 35 Kharip as well as are major & important season. Table 4 % (Table 3). 366 Copyright © 2016. Vandana Publications. All Rights Reserved. www.ijemr.net ISSN (ONLINE): 2250-0758, ISSN (PRINT): 2394-6962 indicates that in Shrirampur taluka season wise sown Table 7: Year wise rainfall of Shrirampur Taluka area in is Khari 42.50% and Rabbi 57.50%. Kharif SN Year Average Total season major crops were Soybean (63 %), with total 64 rainfall, rainy days % oilseeds, 28 % Cereals with major bajra 17 % and mm cashcrops total 8 % with major cotton 5 % . In Rabi 1 2004 487 77 season major crops Wheat (66 %), Gram (34 %) & Jowar (21%). 2 2005 497 85 MSSCL Seed distribution: 3 2006 760 92 The conducted survey indicate that (Table 5) 4 2007 413 33 MSSCL have strong distribution network in the study 5 2008 427 40 area. A total of six main dealers of the State Government Seed Company is in operation with the fourty two sub- Table 7 indicates that highest rainfall was dealers. It indicates that the MSSCL seed was make recorded in year 2006 with max 760 mm. The total rainy available to farmer with network of 06 dealer & 42 their days in the selected area is gradually decreasing and it sub-dealer. This huge network of Shrirampur Taluka was found to be 40 days. supplying the seed to farmers. Due to closed network the MSSCL Seed is available to very approachable distance Table 8: Pricing of MSSCL Seed as against Private seed from farmers residence. companies

Table 5: Channel of MSSCL seed distribution in Shrirampur Taluka

Rainfall Pattern in Shrirampur Taluka: Average rainfall of Shrirampur taluka is 400 mm. (June to October)

Table 6: Monthwise Normal rainfall & Actual rainfall

Pricing of seed and product ranges: Table 8 indicates that price hike of private seed companies than MSSCL was recorded almost in all crops. The high seed cost is about 70% in Hy. Paddy & Table 6 indicate the actual rainfall in September is lower hike in Gr.nut is 10%. Over all hikes is observed to 2.8 times more (279%) than average rainfall. The rainfall be 30-45% by Pvt. Companies than MSSCL seed. It from Jun to August and October is fluctuating. The total indicates that MSSCL is providing the seed at reasonable actual rainfall percentage with total average rainfall is rate. The similar approach of pricing with the private 106.75 which is good for crop production. companies is reported by Elizabeth et al 1992 [7].

Table 9: Product range of MSSCL & Private seed Table 10 revealed that 81% farmers under study Companies uses improved seed in their farm for sowing. Where as 21% farmers using local seed. As the farmers use the improved seed it increase the seed replacement ratio (SRR). Higher the SRR higher will be yield potentiality.

Table 11: Farmers knowledge about MSSCL Seed :

Table 11 that 77% farmers of Shrirampur taluka are having the knowledge of MSSCL seed. A 20% farmers were having no sufficient knowledge about the MSSCL seed. 5% farmers were not responded about knowledge regarding MSSCL Seed. Researcher studied the farmers are having average land from 0.20 to 4.80 ha cultivable land. With help of workshop, advertisement campaigns awareness about the MSSCL seed was increased in Shrirampur Taluka. The essential of marketing strategies of seed is widely discussed by Pichop and Mndiga 2007 [8]. Organizational set up in Shrirampur Taluka: At state level Principle secretary (Agriculture) is the Chairman of MSSCL. At Head Office Managing Director is the main authority of MSSCL. The General Managers of respective dept. like Marketing, Production, Processing & Engineering, Administration, Audit will operates the policy decision taken by Managing directors. Regional level Regional Manager was operating the decisions taken by General Managers. He is situated in Jalna. The District Manager is the key post for district. He is situated at district head quarter. For Table 9 indicates that during kharif, rabbi & Ahmednagar, District Manager is located in summer season MSSCL supplying about 315 varieties Ahmednagar. He is responsible overall working of the of 20 main crops. Whereas Pvt. seeds companies were district. For his help the Asst. Field officers and clerical supplying 319 varieties. In Shrirampur Taluka MSSCL staff was given. In Ahmednagar district 5 AFO & 07 supplying 85& private companies supplying 130 Clerks including Accountant are working. varieties. Total Pvt. seed Companies working in Maharashtra and Shrirampur are 42 & 11 respectively. IV. CONCLUSION Considering all companies in one side the MSSCL is supplying 65% varieties. The potential benefits of extending such type of survey, knowledge and generating insights relevant to Table 10: Use of Improved seed by the Farmer improving the assessment of marketing performance are Use of Yes % N % substantial. In addition to helping marketing managers Improved o learn to better allocate marketing resources, the ability to seed by the 90 81 21 1 demonstrate relationships between marketing inputs and farmer 9 outputs would be greatly welcomed by corporate-level No. of respondent – 111 managers who would then be better equipped to distinguish between marketing ‘‘expenditure’’ and marketing ‘‘investment’’.

REFERENCES

[1] Kiran R. Joshi (2006) A Survey on Marketing Potential of Maize Seed Production in the Western Hill of Nepal. Nepal Agric. Res. J. Vol. 7 [2] Report from Agriculture Officer, Agriculture Department, Panchayat Samiti, Shrirampur [3] Nandi A. K., Das B. and Sable M. (2013) Production and marketing strategy of seeds for developing countries. Journal of Crop and Weed, 9(1):32-35. [4] Anonymous (2016). Available at http://fsg.afre.msu.edu/ zambia/ seed_ marketing_plan.pdf [5] Ramaswami B. (2002) Understanding the Seed nd Industry: Contemporary Trends and Analytical Issues. 62 Annual Conference of the Indian Society of Agricultural Economics, New Delhi [6] Koundinya A V V and Kumar Pradep P. (2014) Indian Vegetable Seed Industry: Staus and Challenges. International Journal of Plant, Animal and Environmental Sciences volume 4 (4). Institute (ILRI) South Asia Office and Global Theme on Agroecosystems, (ICRISAT). [7] Elizabeth Cromwell, Esbern Friis-Hansen and Mick Turner (1992) Seed Sector for Developing Countries: A frame work For Performance Analysis. Overseas Development Institute Regent's College Inner Circle, Regent's Park London . [8] Pichop, G.N. and H. S. Mndiga. (2007). Essentials of Modern Marketing Management and Supply Chain Systems for Vegetable Seed Companies. Technical Bulletin no. 39. AVRDC- The World Vegetable Center, Shanhua, Taiwan. AVRDC. 58pp.