Classified Advertising Network Daily Classified Ads ► the Economical Way to Advertise Across the State Or the Country with Just One Call & One Order

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Indiana Classified Advertising Network daily classified ads ► The economical way to advertise across the state or the country with just one call & one order

Quickly spread the word about Reach more than 1.4 million your product, service or potential customers a day in help-wanted listing. Indiana alone with one placement. Your classified ad prints five Run your message in part times a week in 50+ Indiana of Indiana, the whole state or newspapers. multiple states. You decide!

hspa.com/advertising-services DAILY Indiana Classified Advertising Network Daily classified ads are affordable! Indiana Classified Advertising Network is an Our newspapers reach more than 1.2 million effective and economical way to advertise readers a day in Indiana alone. Many pa- throughout Indiana and beyond. pers also run the ads in their free-distribution publications, adding thousands of additional All you do is provide copy and pre-pay with households to increase your ad’s reach. a check, money order or credit card (Visa or Master Card.) The network is a terrific value for advertisers seeking widespread circulation at a We do the rest to place your ad! minimum cost per thousand.

Your investment reaches millions of readers Daily classifieds Indiana Your 25-word ad runs in 50+ daily advertising Indiana papers – that’s more than Region regions 1.2 million readers five times weekly. ■ $605 for the whole state Region 1: ■ $535 for two regions Area codes ■ $465 for one region 219, 260 & 574 (Each additional word over 25 is $10.) Combo rate Region Region 2: Run your 25-word ad in 50+ daily Area codes AND 140+ weekly papers in Indiana 317 & 765 for just $705. Deadlines and payment ■ Ads are due at noon each Wednesday for placement the Region Region 3: Area code 812 following week. ■ Ads must be prepaid by check, money order, Visa or MasterCard.

How do I run an ad or get information? ■ Return the order form in this brochure. ■ Or go to www.hspa.com/advertising-services for an order form. ■ Or call our helpful advertising coordinator Shawn Goldsby at (317) 803-4772 or send her an email at [email protected].

What days will my ad print? Is there a discount for running the Our newspapers run each ad five times a same ad multiple times? week, usually Monday through Friday. Yes. The fourth week is 50 percent off, including additional words. If you publish the Under what heading will the ad ad eight times, the fourth and eighth ads run? are half price, and so forth. The discounted Some papers run the ads in-column using ads cannot exceed the original ad word individual headings. Other papers group count. the ads under the heading “Statewide Classifieds.” The various practices provide Can I get tearsheets after my ad a good mix of exposure. prints? Hoosier State Press Association will re- Because of the low cost of the program quest a preferred heading for an ad but and high number of participating newspa- cannot guarantee a member paper will pers, it is not possible to offer individual use it. tearsheets. However, upon request, the association How are words counted? will furnish an affidavit that a particular Email addresses, websites and phone ad was distributed to newspapers or will numbers, including area code, count as obtain a sample tearsheet from a news- one word. paper if the request is made before the ad City addresses, which include house num- runs. ber and street or post office box number, count as two words. The city, state and zip Is there an agency commission code count as one word each. included in these rates? Symbols that represent words are counted No. as one word each. Each word in a hyphen- ated phrase counts as one word. (For Can I do multistate advertising? example, build-to-suit is three words.) Yes. Call (317) 803-4772 or email What if I want to run the ad again [email protected] for rates. but want to change some words? Can my classified ad run just Simply fill out another form and send it in with payment. Advertisers may order as once a week? many weeks as they wish on a single order Yes. We also offer ads that run weekly. form as long as there are no changes be- Visit hspa.com/advertising-services or call tween weeks. (317) 803-4772 for rates.

Which newspapers will run my Can I run a small display ad? ad? Yes. We offer ads that are two newspaper A list is included in this kit. The list is also columns wide by 2 or 4 inches high. Visit available on our website at hspa.com/ hspa.com/advertising-services or call advertising-services. (317) 803-4772 for rates.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 3 DAILY Indiana Classified Advertising Network Dozens of newspapers run your ad Region 1 Region 2 Region 3 (Area codes 219, 574 & 260) (Area codes 317 & 765) (Area code 812) Total circulation: 218,586 Total circulation: 166,177 Total circulation: 171,759 Total papers: 20 Total papers: 18 Total papers: 15 The Herald-Republican (Angola) The Herald Bulletin (Anderson) Times-Mail (Bedford) The Evening Star (Auburn) Paper of Montgomery County The Herald-Times (Bloomington) The News-Banner (Bluffton) (Crawfordsville) The Brazil Times Columbia City Post & Mail The Call-Leader (Elwood) The Republic (Columbus) Decatur Daily Democrat The Times (Frankfort) Evansville Courier & Press Daily Journal (Franklin) The Elkhart Truth Greensburg Daily News Banner-Graphic (Greencastle) The Goshen News The Herald (Jasper) Daily Reporter (Greenfield) The Herald-Press (Huntington) The Daily World (Linton) Kokomo Tribune The News-Sun (Kendallville) Princeton Daily Clarion Journal & Courier (Lafayette) The LaPorte Herald-Arugs The Tribune (Seymour) The Lebanon Reporter Pharos-Tribune (Logansport) Spencer Evening World Chronicle-Tribune (Marion) The News-Dispatch (Michigan City) Sullivan Daily Times Reporter-Times (Martinsville) Herald Journal (Monticello) Tribune-Star (Terre Haute) The Star Press (Muncie) The Times (Munster) Vincennes Sun-Commercial The Courier-Times (New Castle) The Pilot News (Plymouth) Washington Times-Herald The Times (Noblesville) The Commercial Review (Portland) Peru Tribune Rensselaer Republican Palladium-Item (Richmond) The Rochester Sentinel Tipton County Tribune South Bend Tribune Wabash Plain Dealer

Region

Total state circulation: 556,522 Region Total papers: 53

Region

Advertiser information Name

Client name

Address

State/ZIP Email

Phone Fax

Newspaper name (if applicable) Phone

Newspaper contact name Invoice number (Office use only)

Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s)

Start date (Must be a Monday) Number of weeks to run Heading request Sorry, but headings cannot be guaranteed. Ad copy

Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). Rates per week: Statewide = $605 • Two regions = $535 • One region = $465 • Each additional word over 25 = $10 • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail. Check to follow (NEWSPAPERS ONLY)

Deadline is noon Wednesday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 5 DAILY Indiana Classified Advertising Network Standards of ad acceptance These guidelines will be used rather than “help wanted.” If sants or food supplements must in the acceptance of advertising an 800 number is applicable, it meet FDA requirements. Docu- but do not reflect all specific poli- must not refer respondents to a mentation that the product has cies of participating newspapers 900 number. FDA approval is required. which also apply to ads in the ► Commercial opportunities: ► Unacceptable advertising: Indiana Classified Advertising Advertising must indicate that a Network program. • Most cruise ship or other firm or an individual engaged in travel ads. ► Advertising will be rejected if a commercial enterprise placed • Ads for single or adult dat- it discriminates based on disabil- the ad. This will be done by using services, palm readers, ity, family status, marital status, ing the firm name or the word fortune tellers, astrologers, race, color, national origin, reli- “broker” or “agent” or other suit- psychics, etc. gion, sex or age except where able term. • Ads concerning surrogate expressly permitted by law. ► Real estate advertising must mothers. ► Advertising will be rejected if comply with Truth in Lend- it appears to be false, mislead- ing guidelines and HUD’s Fair • Ads claiming bad-credit re- ing, fraudulent, libelous, de- Housing Act regulations. Copy pair, fixing credit, unsecured famatory, illegal, in poor taste, in must follow Regulation Z of loans or similar programs. objectionable format or for any the federal act enacted in July • Ads for certain work-at- other reason. All ads are sub- 1969. home offers, such as medical ject to Better Business Bureau ► Mortgage/lending/trust deeds: billing, stuffing envelopes or standards and checks and an Personal, business or mortgage assembling products. Indiana attorney general’s office loan offers or offers to purchase ► Ads for home study/degree review. trust deeds/notes must be from programs will be accepted if ► Advertisers must provide the either licensed lending institu- accredited by the Indiana Com- name, street address, city, state, tions or entities registered to mission of Proprietary Educa- zip code and phone number of do business within the United tion. An advertising code must the individual or organization States. Documentation showing accompany the ad. the authority to do business in a responsible for the item being ► All 900-number or 809-num- advertised. state must be submitted with ad copy. The company name must ber ads will not be accepted. If ► Sample copies of publica- appear in the ad. Federal law an ad refers to or transfers call- tions or products may be re- prohibits requesting or receiving ers to a 900 number or 809 quested by the Hoosier State an advance fee in exchange for number the ad will not be ac- Press Association or a member a promised loan or other prom- cepted. newspaper prior to publishing an ised credit. In addition, federal ► All franchise offerings must ad offering an item for sale. law prohibits telemarketers of submit proof of incorporation in ► Advertising must not offer or credit-repair services from ask- the United States. Advertising appear to offer work on a salary ing for or receiving any money must indicate the type of busi- basis when compensation is on until six months after they de- ness to be invested in and the a commission or bonus basis. liver the promised services. amount of investment required. When the offer is based on com- ► Adoption ads: All adoption ► Ads for listings of govern- mission, no statement or impli- ads must be accompanied by a ment or U.S. Postal Service cation of the amount that may recently dated, notarized letter jobs, seized vehicles or property, be earned is acceptable. signed by the attorney of the government-foreclosed real ► Sales of government job list- party placing the ad. Adoption estate, etc. must indicate that ings, instruction booklets or ré- ads must be from prospec- a list is what is being provided sumé writing must state exactly tive adoptive couples with their if that is the case. The ad must what the customer will receive. name(s) and phone number in not purport to offer jobs or items All costs to respondent and fees the ads, not their attorney or direct to consumers if all that is for services must be included in adoption agency. being provided are lists or infor- the ad. Classification for these ► Dietary products: Ads for mation on how to apply for jobs ads will be “job opportunities” weight control, appetite suppres- or to purchase items.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 6