Jockey All Blacks and All Blacks Sevens Sponsorship Announcment 3 February 2014
Jockey All Blacks and All Blacks Sevens Sponsorship Announcment 3 February 2014 PR Coverage to Date MEDIA DATE READERSHIP The NZ Herald Front Page 3 February 2014 473,000 MEDIA DATE READERSHIP The NZ Herald 3 February 2014 473,000 MEDIA DATE UBS The NZ Herald Online 3 February 2014 510,000 Breathe in, boys ... Carter steps aside for new breed of beefcake By Anna Leask 5:30 AM Monday Feb 3, 2014 New models from the All Blacks and All Blacks Sevens include (from left) Sherwin Stowers, Ben Smith, Tawera Kerr-Barlow, Gillies Kaka, Sam Whitelock, Liam Messam, Luke Romano, Tom Taylor and Tim Mikkelson. Tired of seeing Dan Carter in his undies? Didn't think so. But now, thanks to a major sponsorship deal with Jockey, you'll get to see more top rugby players showing off their modelling skills. Jockey has announced today a three-year sponsorship deal with the All Blacks and All Blacks Sevens teams. The contract will see the underwear brand as the official off-field underwear sponsor of both teams. Jockey has also announced that Carter, the original rugby poster boy, has been given the role of Jockey International Global Ambassador. He says he'll be stepping away from the camera to become a spokesman for the company. "The timing is right for the All Blacks and All Black Sevens to take it from here," said Carter. A marketing expert said Jockey was obviously keen to have the All Blacks' success rub off on the company and help create a bigger brand presence and more sales.
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