Fan & Sponsor Engagement

Home , Cricket World Cup, Fan Controlled Football, FC Porto (swimming), Point Stadium, Robot Hall of Fame, Sporting CP (athletics)

FAN & SPONSOR ENGAGEMENT FAN & SPONSOR ENGAGEMENT

WELCOME

The Sports Tech Annual is an industry research publication that brings Welcome to the inaugural Sports together the most comprehensive and complete directory of companies Tech Annual, brought to you by in the global sports tech landscape. Each Chapter features interviews with industry experts sharing their insights on the current challenges, Sports Tech World Series (STWS). innovative use-cases, industry trends and future predictions in sports technology.

STWS Sports Tech Annual is your resource to navigate the revolutionary impact technology is having on how sports are played, administered and consumed around the world.

SPORTS TECHNOLOGY INDUSTRY FRAMEWORK

The 2020 Sports Tech Annual is divided into eight chapters reflecting Categorizations are therefore based on the company’s primary function the eight categories in the STWS Sports Technology Framework, and area of product/service expertise. If a company is not present in a highlighted below. This Framework was developed to give structure to chapter it may be because they are better suited to another chapter/ the amorphous term “sports technology” and provides an exhaustive category. overview of the ecosystem. This chapter focuses on companies working within Fan & Sponsor Although the Framework provides an exhaustive overview of the Engagement, including solutions designed to enhance and improve the sports tech ecosystem, each category is not mutually exclusive. There experience of the fan, or increase the value for the sponsor, including will inevitably be companies that fit amongst several categories. memberships and social media engagement.

ATHLETE PERFORMANCE & TRACKING ATHLETE, TEAM & EVENT MANAGEMENT Devices and platforms used to measure or Solutions that support the management of track athletes with the purpose of testing and athletes, teams, leagues and events, with a focus improving performance such as GPS, activity on improving overall efficiencies at an individual trackers and sensors. and organisational level.

BETTING & FANTASY SPORTS DATA CAPTURE & ANALYSIS Solutions focused specifically on the unique Data processing, capture and analysis solutions challenges of betting and fantasy sports. that support insights and decision making for a variety of sports related organizations.

ESPORTS FAN & SPONSOR ENGAGEMENT Solutions focused specifically on the unique Solutions designed to enhance and improve the challenges of Esport and gaming. experience of the fan, or increase the value for the sponsor, including memberships and social media engagement.

MEDIA & BROADCAST STADIUMS & VENUES Solutions that enable and enhance the sharing Solutions designed to improve the efficiency and and distribution of sports content such as customer experience in stadiums and venues. streaming platforms, automated broadcast From base level technology infrastructure, graphics and online content publishers. such as internet connectivity, to match-day fan experience platforms.

ABOUT STWS

Sports Tech World Series (STWS) is the global community for people at in the global sports technology community. Founded in 2015, STWS work the intersection of sports, digital, and technology. Our mission is to be with our community to bring people together through our global network the trusted resource in helping companies, teams, and individuals excel of physical and digital activities and services.

OUR SERVICES & ACTIVITIES

Consulting for Sports Tech, to find out more contact us at Sports Tech Industry Research and Insights, enquire with [email protected] us at [email protected]

Online platform connecting sports tech startups The Global Sports Technology Podcast and investors (sportsinvestornetwork.com) (sportstechfeed.com)

Weekly digest of the top news, content and Global Conference Series industry deep dives in sports technology (sportstechworldseries.com/events)

Sports Tech Industry Awards (anzsta.com.au)

EXECUTIVE SUMMARY

Fans are the beating heart of sports. The uniquely passionate and attention of their fans, especially amongst younger demographics, and dedicated experience of fandom has long elevated sports above other for the spend of sponsors underpinning their ongoing financial viability. pastimes and entertainment offerings. However as 2020 has highlighted, The COVID-19 pandemic forced the industry into creative solutions to sports is not immune from the financial realities faced by all businesses retain fans’ attention and provide the promised value for their brand grappling with the impact of a global pandemic and this fandom cannot partners. be taken for granted. Sports teams and leagues are fighting for the

CAROLINE MORGAN CHARLIE SUNG SHIN GIULIA ZECCHINI KIRK WAKEFIELD LOS ANGELES DODGERS MAJOR LEAGUE SOCCER FORMULA 1 WAKEFIELD RESEARCH PARTNERS

Our Industry Experts shared their perspectives on how technology can TABLE OF CONTENTS be applied to ensure that fans, sponsors and the sports ecosystem as a whole can still continue to drive value for each other. Executive Summary 04 Industry Expert Insights 05 An area identified for future innovation and improvement is digitizing and monetizing the traditional stadium experience, including membership Company Listings 13 offerings. For example, pushing member experiences like “meet and greets” to video conferencing platforms (such as Zoom) as a temporary solution for fans not being allowed in stadiums is now being looked at as a new offering. The globalized nature of sports means that the majority of fans will unlikely experience a game in person so there is a great opportunity to create monetizable digital offerings that can bring more fans into the fandom regardless of where they are located.

As more of these fan experiences are digitized the tech platforms by which they are delivered must continue to develop to meet the high expectations of production quality and user experience currently delivered by physical events. Although fans and sponsors have been willing to accept the pivot to platforms not necessarily built to purposes for virtual experiences, as this digitization entrenches into the “new normal” fans will expect more from how these are facilitated. This is especially true for paid experiences.

INDUSTRY EXPERT INSIGHTS

These Experts represent professionals from some of the world’s most innovative and renowned sporting properties. We would like to thank their contribution to the Annual and for their part in moving the industry forward.

CAROLINE MORGAN VP, DIGITAL STRATEGY LOS ANGELES DODGERS

Caroline Morgan serves as the VP of Digital Strategy at the Los Angeles Dodgers, overseeing the development and implementation of strategic digital media initiatives across social media, email marketing, online advertising, and digital editorial. She serves as the lead digital marketing strategist focused on driving ticket sales and instilling brand loyalty within existing fanbases while simultaneously pursuing fan acquisition and fostering digital innovation. She collaborates with internal creative, marketing, analytics, and business development teams to maximize engagement across the Dodgers digital portfolio and identify opportunities for potential expansion and development within the digital landscape. Prior to joining the Dodgers in spring of 2019, Caroline spent 8 years on the Theatrical Marketing team at Lionsgate, most recently leading the Digital Media division.

Key challenges: What are the key challenges integrated celebrities and notable NBA players along with fans was well done. Their use of technology to facilitate health and safety protocols you’re facing and what role can technology was also impressive. The NBA relied on some cutting edge tech like the play in solving them? Oura temperature tracking rings to enforce their safety protocols.

The key challenge this year has obviously been needing to rapidly From the Dodgers’ perspective, I was proud of our team adapting very adapt our product. This was important both in terms of retaining fan early in the hiatus. As soon as late March when we were all just getting engagement and also delivering back value to sponsors. In terms of fan accustomed with Zoom as a format, we successfully launched ongoing engagement, sports are traditionally an analogue experience. We rely Zoom party events with our fans. We structured them as organic on 56,000 fans coming into our stadium and weren’t able to do that this conversations where our players, broadcasters, and some VIP guests year. The challenge beyond just the logistics of how do we operate a logged on and just had fun conversations with each other; catching up season safely and put any product on the field is how do we keep fans and chatting on how they were spending their time at home and how they meaningfully engaged in this period of time? How are we able to retain were feeling amongst all the uncertainty. Through that program we were the diehard fans and the casual fans alike until we get to a point where we able to capture a significant amount of new user data by hosting them are able to resume to some level of normal? Another major key challenge as registration based events. We held about seven or eight, including a was revenue retention. Obviously revenue losses across sports were Spanish language conversation, and gained thousands of new registered significant this season, and being able to adapt quickly to re-imagine users to our email database. I was happy with our team’s ability to be able sponsor programs as digital activations was something that we put a lot to move really quickly and create a relatable and authentic experience. of effort into. In both areas, the immediate challenges we faced this year We’re all trying to figure out how to navigate this new normal and these ultimately are areas of huge opportunity. Zoom parties weren’t particularly produced but that wasn’t really the point. It was about authentic engagement. Innovative Use-Cases: What is the best or most innovative application of technology I’ve also had my eyes on work being done by the Carolina Panthers (NFL). They launched an at-home subscription membership initiative where you’ve seen in the industry this year? their fans can receive monthly gift boxes and access to exclusive digital content. They worked very quickly to not only develop the concept but I was very impressed with the technology work that went into the NBA also develop their plan for a backend subscription management system, bubble. We watched that closely as they were working on their restart which is somewhat unchartered territory for a sports team. Long-term, plan in tandem to us. They were really successful in using tech not this concept has great potential revenue opportunities even once fans only in a way that gave fans a tangible way to be involved, but also that are able to return to stadiums since it allows teams to expand revenue enhanced the broadcast experience for all viewers. The way that they opportunities with out of market fans. used Microsoft Teams to facilitate the virtual bleachers and how they

Trends: What major trends have emerged “The challenge beyond just the in the last 6-12 months in the application of technology, digital and data? logistics of how do we operate a season safely and put any More thought work is going into ways to personalize and monetize digital experiences that can help enable our teams to grow more as global product on the field is how do we brands. Whether that’s things like FC Barcelona’s OTT platform, or ways to offer digital experiences within traditional membership rewards keep fans meaningfully engaged programs, there is great opportunity to create monetizable digital offerings that can bring more fans into the fandom. The idea of using in this period of time? ” tech powered digital currency as a way to augment the traditional sales structure is something that, certainly in the last six months from a COVID Another area of opportunity for continued technology innovation is the perspective, you’re seeing a lot more. stadium experience itself. In the immediate future, there is a need for the sports industry to lean into technology solutions to provide a safe Improvements: What technology would you in-venue experience amidst the COVID-19 epidemic. While some venues like to see developed or adopted over the next are well on their way in this area, many will be working to onboard new technology solutions that facilitate all-digital ticketing, digital one to two years? line queueing, cashless payment, mobile ordering & food pick up, and touchless interactive experiences. While in the interim these investments As we rely more and more on virtual platforms (like Zoom and WebEx) into new technologies may be based on health and safety requirements, as an alternative or augmentation to in-person events, there is room they’ll enhance the in-stadium fan experience exponentially in the long for improvement in how the various broadcasting & meeting formats term. can accommodate real-time viewer interaction within the more brand- safe webinar format that allows for enhanced production value. Right now, there is a certain level of tool/tech layering required in order to add interactivity to virtual productions. I’m interested to see how in the coming months the telecom products may develop specific, integrated solutions for brand-to-consumer virtual event production.

INDUSTRY EXPERT INSIGHTS

CHARLIE SUNG SHIN VP OF DATA STRATEGY & ANALYTICS MAJOR LEAGUE SOCCER

Charlie Sung Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Data Strategy & Analytics. In this role, he oversees the enterprise data strategy, CRM initiatives and development of league-wide marketing technology infrastructure.

Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for over six years. He managed various projects involving customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct professor at New York University’s graduate program for Integrated Marketing. Charlie holds a BA in business administration from Yonsei University and an MS in sports business from New York University.

Key challenges: What are the key challenges Innovative Use-Cases: What is the best or you’re facing and what role can technology most innovative application of technology play in solving them? you’ve seen in the industry this year?

Every industry is facing the challenge of winning the share of mind of 2020 has been a very unique year for the whole sports industry because their consumers. Especially in such a competitive space as entertainment of the COVID-19 pandemic and how much it has impacted our day to day there’s only finite hours people have for leisure outside of their day to operations of the league. In that context, I think technology has played a day lives (work, sleep, taking care of their children and their families). I really crucial role in connecting our fans with the sport better than ever think that sports have enjoyed the benefits of a unique affinity over a long before. Especially because of the fact that fans weren’t able to be in the period of time, for example with a family history following a certain team. stadiums to experience that live sporting event. Technology has stepped But more and more we’re seeing that affinity challenged by other options up to help facilitate that, and we’ve seen a variety of different approaches that are being presented to our consumer. taken by the Leagues (whether that’s MLS, MLB, NBA or NFL) to help minimize the friction that might have existed because fans can only That’s the biggest challenge: how do we win that share of mind among consume through a screen. The main question is how do we bring that other competing interests that are out there. Because we’re not just same experience that could have existed when fans were attending the competing against other sports but other forms of entertainment game in the stadium, into their living rooms? Successful responses were including gaming. So, we’re trying to compete for that short period of achieved through heavily using a technology like Zoom or Microsoft time and now with so many options of how people could spend their Teams and trying to replicate those fan interactions. Then using new leisure time, the question becomes how do we make sure that we’re broadcast tools to replicate that live stadium experience, whether it’s standing out? having different views of the games from different cameras to provide as much of the same experience that they would have gotten if they were Technology is playing the role of enabling us to provide better options to there in person. minimize any kind of barrier that might exist in winning that mind share. It has really helped us to provide better options and better ways to interact The other major factor was providing the value to our sponsors that with our fans, whether that’s enhancing their in-stadium experience or normally get more broadcast exposure and have the opportunity to their digital/screen consumption of the sport. That’s what we’re seeing interact with the fans inside of stadiums when the games are taking not only in MLS but across other industries. When you look at it from a place. At MLS, we created massive virtual advertisements surrounding consumer standpoint, it comes back to the needs and motivations behind the whole pitch that allowed us to customize different brand logos based why they’re consuming the live sporting events and there are a lot of on local team sponsors. It was a leveraging those virtual assets to provide different reasons. It’s not just about what’s happening on the on the field a combination of value not only at the national level, but also for our local but it’s also everything that’s surrounding the match. There’s going to be partners. Those are some of the technology innovations that we’ve seen, certain motivations that encourage people to consume one sport versus especially for this year because of the nature of the circumstance that other options and we need to have an understanding of what that reason we’re in. is and then try to figure out how to minimize any kind of barrier that might exist. So, getting to know our fans, their needs and their motivations is the most important thing we can do and technology, digital and data holds the answer to gaining that information.

Trends: What major trends have emerged Another trend is the willingness to share more data because fans want that personalization. They want what they want, when they want it in the last 6-12 months in the application of and that’s enabled by understanding their preferences through data technology, digital and data? collection. Fans higher level of comfort with opening up their personal data is coupled with stricter policies on data privacy and protection of The recent trends have been focussed on how technology and data can data. That’s happening across all other industries, not just in sports, with really enhance that fan experience and the way that live sporting events issues of data security. Certainly at MLS, we’re taking that very seriously are being consumed by fans, regardless of whether it’s in stadium or on a and making sure that we protect our consumer information but also we’re screen. That’s driven by the changes we’re seeing in the new generation using that information to deliver a better experience to our fans so that of consumers, both by their unique needs and specific areas of attention. they’re able to gain more value when they’re engaging with MLS. Our industry is recognizing that and trying to find ways to incorporate these changing dynamics so that we can deliver the specific experience Improvements: What technology would you our consumers are looking for. There could be some debate between whether this is the market driving the changes or is it a response from like to see developed or adopted over the next the market to the changes? Is it because of the consumers that’s driving one to two years? the development of these technologies or is it the technology that’s influencing the changes in the behaviours of our fans? More technology innovations around enhancing the fan experience with VR /AR and more personalized / customized experiences using richer fan data. You’ll see technology companies focusing on this because of the competitive market where everything is now consumer oriented and “So, we’re trying to compete for customer centric. So every technology that is being created is going to that short period of time and be addressing how to deliver a better competitive edge to deliver that customer experience. Having said that there’s still a lot of improvements now with so many options of how that needs to be done from a measurement standpoint especially in sports. It’s not just about delivering value for our fans, at the same time people could spend their leisure we want to deliver value to our sponsors. That comes back to being able to measure how engaged our fans are and how interactive they are with our time, the question becomes league because that’s a reflection of the investment that our commercial partners have made. With so many different fans accessing content how do we make sure that we’re across different digital platforms and different ways of consuming that standing out?” it’s getting harder and harder to measure in a standard way that makes sense. From an industry standpoint in the old days you just had Nielson with a number that shows how many people watched on linear TV. While now you could watch on TV, on an app, through an OTT service or even through social media channels. Even the number of screens in I’m kind of on the latter side where it’s the fans behavior driving the an average household is completely different than what it was even five evolution of technologies to help reduce any friction that exists in years ago. How do we measure that all consistently across platforms to consuming live sports. That’s just going to continue as people want more make sure we know how much of an impact or how many people have freedom, want more on demand and instantaneous response in terms of watched? Watching one minute on Twitter is measured very differently how they experience their sport. Whether it’s traditional linear broadcast than watching one minute of game on a TV. So as an industry, how do or how they watch (across platforms and devices) or even just ordering we standardize that? It’s not something that can be done in isolation. It’s the food at a stadium. That’s all going to drive the evolution of different something that has to be done on both ends, where the media partners, technologies. But it’s all going to be focusing on helping address the sponsors and the sports industry have to come together to agree on the needs that consumers have. best way to measure engagement.

INDUSTRY EXPERT INSIGHTS

GIULIA ZECCHINI COMMERCIAL BUSINESS INTELLIGENCE MANAGER FORMULA 1

Giulia manages the Commercial Business Intelligence efforts at Formula 1. She helps the commercial team showcase F1 as a rights holder, analysing big data and tailoring insights to create engaging partnerships for brands and fans alike.

Prior to her role at F1, Giulia was at Nielsen Sports, managing football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social.

Giulia takes an active role in bringing Behavioural Science to the world of sport and is passionate about advancing grassroots sports through the use of big data and fan knowledge.

Formula 1 is facing many different challenges dependent on what area For us it was an innovative mix of technology applied out of necessity of the business you work in but technology and data advancements due to COVID. We were meant to start our season in Australia, back in touch every single aspect of what we do. Everything from our race March, but were never able to start. In the absence of the regular race logistics of getting to our 22 race markets, to our sustainability plans program our esports and digital teams worked extremely efficiently to that we announced last December; to the way that our remote broadcast be able to start Virtual F1. Alongside our regular e-sports championship operations work. So the possibilities are kind of endless and there’s no tournament, which is where we have the pro gamers that attracts big glass ceiling for us to keep improving with technology and data. On track, audiences and they do their whole tournament, the Virtual Grand Prix you will have seen a lot that’s been announced in terms of updates that were quite an innovative way to work with remote technology. It was we’re doing on the engineering side of the car. So technology in that space amazing to have people participating from all across the globe whilst still is obviously incredibly important. On the commercial side, even at track, having that rich data on our broadcasts. They had commentators being we’re looking to have technology help us with connecting fans, having able to contribute to everything we were doing and have current drivers, connected circuits, connected cars, connected teams. The ultimate aim ex-drivers, celebrities and athletes participate all in this ecosystem, even is to have a fully connected ecosystem. For people attending we want to though it’s remotely. That was a great way to make sure that we still had see faster data processing to be able to offer everyone a holistic view of a product to offer fans. It was also a new product we could use to attract these races, as well as offering new experiences to our fans. Right now, new fans, so it worked really well. the obstacle we face is that we don’t have that connected ecosystem - it’s very fragmented. All the data sources don’t talk to each other so it’s difficult Sponsors were also obviously very welcoming of the opportunity to still for us to provide this sort of holistic view. We also have some challenges get exposure at the start of the season before we reset with our regular online where we want to make sure that we’re servicing partners really at track racing series. For example, Heineken contributed to some of the well across our ecosystem. Whether it’s somebody subscribing to F1 aspects that needed support to deliver those virtual rounds with a specific TV, because they they’d rather watch on our OTT platform if they’re in series. Codemasters, the game engine that makes the Formula 1 game, a market that caters to that, or whether they’re buying merchandise on recode the game every year so all of our sponsor inventory is updated and f1.com. I think we are still struggling to fully connect the dots and again, all of the team inventory is updated. So for example, Mercedes usually make sure that we’re providing the best possible online experience. At have Silver Arrows livery, but this year they’re racing with the black the end of the day, we always talk about being the most technologically livery in support of black lives matter movement. So all that is updated advanced sport in the world. So we recognize how important technology in the game. They’re very proactive but also quick at reacting to any of and data are as the core of our sport. the changes and everything gets coded directly into the game which is a great way to engage our sponsors and fans even in the virtual setting.

Trends: What major trends have emerged in the last 6-12 months in the application of technology, digital and data? “At the end of the day, we always

COVID obviously has impacted the sports and entertainment industries talk about being the most really heavily. However all the recent trends have shown that technology technologically advanced sport can be applied to ensure that fans, sponsors and the sports ecosystem can still continue to drive value for each other. For example, I’ve watched in the world. So we recognize all the NBA playoffs in the bubble and I thought it was great to see the integration of fans that they were able to have with Microsoft teams. how important technology and Seeing fans be able to cheer on the sidelines again along with celebrities and players was great. At F1 we ran a virtual paddock club this year data are as the core of our sport.” hosted with our partner Zoom which I thought was exceptional. We were still able to have our presenters at the track but people were able to tune in via Zoom and get a flavor of what an F1 paddock club experience might be like. This fits with the trend of tech being used to further engagement while fans are not being able to be physically present. So to offer people Technology and data are two things where there are so many a different take on a sport by bringing that into their home as opposed to opportunities to help people understand the sport better. At a basic having to rely on the in stadium or on track experience. level that can include getting more behind the scenes content or seeing different angles of play and then at an advanced level it’s stats and data Improvements: What technology would you analysis. For example, what we’ve done with AWS on advanced data to help people understand more of the sport: What’s happening on the like to see developed or adopted over the next track? What does the pit stop strategy mean? Why are the tires being one to two years? used up this way? Any of this innovation and data analysis in real time can really add a level of information that avid fans, but even more casual The cool thing with innovation is that somebody could produce a fans, want to know and want to understand because it’s such a technical breakthrough I wouldn’t have thought of yet and I’d be wowed by it. So sport. The more you understand, the more you can be engaged. All of there’s not a specific technology I want to see developed but in general I these technological aspects elevate the experience so seeing more of a would like to see more of a hybrid in terms of physical experiences that are mix of those would be fantastic. mixing more with virtual experiences. When AR/VR gaming experiences are paired with physical experiences it can really provide an extra layer of excitement for fan engagement. This also applies to sponsors being able to deliver more engaging activations. For example, in the F1 paddock club we have a race suit that guests can put on so they can feel the G-Force that the drivers might feel around a track. So anything of that physical and digital hybrid which can make fans feel closer to the action and feel more involved is always a plus.

INDUSTRY EXPERT INSIGHTS

KIRK WAKEFIELD FOUNDER WAKEFIELD RESEARCH PARTNERS

Kirk is the Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Sports Strategy & Sales (S3) program. Kirk is the author of Team Sports Marketing and the founder of Wakefield Research Partners. His scholarly works appear in the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, and Journal of Sport Management, among others. Kirk is a regular contributor to Sports Money on Forbes.com.

We’re currently working with teams in the NBA getting ready for this The really innovative applications I’ve seen have been from teams and upcoming season. We estimate that for any NBA team the number of brands that used to do in stadium activations but are now doing those unique visitors to a game in a given year is half of your total attendance same activations through digital experiences. They’re bringing fans, which presents challenges when you think about how to engage your whether they’re attending in person or not, into these activations with fanbase. Looking at the San Antonio Spurs as an example, they have brands and partners through social or digital channels instead. Some roughly seven million fans worldwide but only about 400,000 would examples from the NFL are the digital engagement from the Green Bay actually attend a game in a given year. So 400,000 out of seven million Packers and the New Orleans Saints who have brand offers integrated leaves the remainder of over six and a half million fans that brands and into their newsletters. These offers engage fans with an opportunity to teams are trying to reach that aren’t at a game. Even without the lack of get involved with their players or some other game day offer, but they’re fans in 2020, in a normal year the vast majority of fans are not at the game all sponsored experiences. There’s a brand name associated with it and anyway. That feels like something we’re only just realizing now that most that brand is reaching 13 million Packers fans or 8 million Saints fans, not of our fans aren’t at the game so remote engagement is always important. just the few hundred thousand that go to a game. How do we reach these fans? Obviously through traditional broadcast, streaming, TV, replays, video content but now fans are watching replays through YouTube and Facebook and other platforms. The NBA’s viewing “There’s companies out there numbers are up tremendously this year in terms of digital consumption that count the number of seconds but linear TV is way down. The way we’re engaging fans now is through digital (your website, your app, your newsletters, on social channels). the State Farm logo appears So what used to be live marketing events before or after a game could be shifted to a private Zoom chat with a player or coach. This is even on the a goalpost. Does that more important for the Premier League and other high profile clubs like FC Barcelona that have truly global followings. They’re worldwide with metric of total exposure during a hundreds of millions of fans and clearly we need to be engaging these fans through all these digital and social means. It’s things we should broadcast tell me if the consumer have been doing all along and now we’ve been forced to make those has a stronger preference for innovations mainstream. State Farm? You have no idea.”

Trends: What major trends have emerged in the future because of negative attributions or influences. An example I always use is State Farm. There’s companies out there that count the in the last 6-12 months in the application of number of seconds the State Farm logo appears on the a goalpost. Does technology, digital and data? that metric of total exposure during a broadcast tell me if the consumer has a stronger preference for State Farm? You have no idea. So brands On the research side what we’re seeing, and this shouldn’t be a surprise are doubling down on measuring how effective their engagement has to anyone, is that brands aren’t necessarily pulling back on their been not just on how many people see it. sponsorship engagements. Sponsorship still work in sports because we’re all super passionate about our sports, even during a pandemic, and Improvements: What technology would you we want to follow and engage with our team. However, the change is that brands are really saying we must measure what we bought especially like to see developed or adopted over the next in a time of economic instability. There’s parallels with the Global Final one to two years? Crisis recession when the banks had spent a lot on sports marketing and were called to task for their heavy investments. It’s not quite the same There is so much data on fan engagement at just the exposure level. So but now after COVID, as people are sent on furloughs and revenues all we know is the fan might’ve liked or engaged with a team or brand on are shrinking, you have to justify why you’re spending seven figures on social media or digital, maybe they clicked and opened, maybe they went a partnership deal. Some of the smart sponsors were already doing it, through to buy something on an offer but a lot of that is anonymous. Of so I’d say those smart ones are doing it more. After 30 years of working course there’s lots of privacy considerations to protect anonymity but it in this field I’ve found the smarter, better leaders in sports always want would be nice to be able to tie the high level exposure kind of behaviour to get better and the ones that you think really need help are the ones (liking, clicking, sharing) to engaging with actual purchase behaviour that don’t want it. There’s plenty of companies out there who supply so we can understand overall brand equity. What the customer’s doing basic media equivalency data: how many people were exposed to the on digital and then their brand attitudes are generally two separate brand, how many clicked on the promotion etc. What they still don’t databases and there’s almost no way of joining them together. My wish is know is what’s the effect on my brand from that interaction. There’s lots to combine survey work with whatever digital data you have going into a of research that shows sometimes people will respond to a promotion, data warehouse to get a deeper understanding of the fan whilst matching but that actually lowers their brand consideration or brand preference that to how they perceive brands.

COMPANY LISTINGS NTT DATA GLOBAL TECHNOLOGY COMPANY, ENABLING THE CONNECTED FUTURE

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 10,001+ NTT Ltd. is a leading global technology We’re revolutionizing the fan experience ESTABLISHED: 1985 services company with more than 40,000 of the Tour de France with data analytics WEBSITE: hello.global.ntt people in 57 countries. For us, intelligent and second-screen experiences; driving EMAIL: [email protected] means data driven, connected, digital and fan engagement and unique digital KEY CLIENTS: A.S.O., IndyCar, UEFA, Red Bull, secure. We’re proud to be part of the global experiences at the NTT IndyCar Series TT Isle of MAN holding company NTT Incorporated (Inc.) and The Open, leveraging live telemetry RELEVANT SPORTS: Applicable across all headquartered in Tokyo, Japan. NTT’s and a mobile app; helping NTT Pro Cycling sports involvement in sport focusses on incubating compete on the world stage with advanced TAGS: AI (Artificial Intelligence), Performance and showcasing innovative new technologies, data analytics and performance solutions; Data Analytics, VR (Virtual Reality) / AR and features major technology partnerships and delivering world-first fan experiences (Augmented Reality) with the Tour de France, IndyCar, Major League for baseball fans with Ultra Reality Viewing Baseball, The Open and the Tokyo Olympics for Major League Baseball (MLB). among others.

TOPGOLF TECHNOLOGY-ENABLED GLOBAL SPORTS AND ENTERTAINMENT

HEAD OFFICE: Dallas, United States SUMMARY WHAT’S EXCITING EMPOYEES: 10,001+ Topgolf Entertainment Group is a technology- Topgolf continues to innovate across all ESTABLISHED: 2000 enabled global sports and entertainment platforms. Whether its partnering with WEBSITE: topgolf.com community that connects people in meaningful up-and-coming developers in spaces like EMAIL: [email protected] ways through the experiences we create, the Esports and virtual reality, creating new KEY CLIENTS: Confidential innovation we champion and the good that we and exciting games fueled by Toptracer RELEVANT SPORTS: Golf do. What started as a simple idea to enhance technology, Swing Suite or World Golf TAGS: Official Data Provider, VR (Virtual the game of golf has grown into a movement Tour, there are no limits to what Topgolf Reality) / AR (Augmented Reality) where people from all walks of life connect Entertainment Group can do. From gamers, at the intersection of technology and sports to golfers, to leisure enthusiasts, we’ve got entertainment. Topgolf Entertainment Group’s something for everyone. Let’s play! platforms include Topgolf venues, Topgolf Media, Topgolf International, Toptracer and Topgolf Swing Suite.

YOUGOV SPORT SPORTS, SPONSORSHIP AND ENTERTAINMENT RESEARCH COMPANY

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 501-1,000 We are a global sports, sponsorship and YouGov recently appointed Nicole Pike as ESTABLISHED: 2010 entertainment research company, working its Head of Esports and Gaming. Her arrival WEBSITE: sport.yougov.com with sports key stakeholders to unlock at YouGov Sport will see her join a growing EMAIL: [email protected] meaningful, actionable insights. YouGov Esports team at the company, bringing a KEY CLIENTS: N/A Sport is the sports division of YouGov, an wealth of experience, having played a key RELEVANT SPORTS: Applicable across all international research data and analytics role in the creation and leadership of an sports group with one of the world’s largest research Advisory Board of global experts across TAGS: Sponsorship Analytics networks. We work with the key stakeholders influential rights-holders, broadcasters, in the business of sport, sponsorship and and brands in the Esports industry. entertainment to unlock meaningful, actionable insights.

GLOBAL SPORTS COMMERCE DRIVING SPORTS COMMERCE THROUGH TECHNOLOGY AND INNOVATION

HEAD OFFICE: Singapore SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Global Sports Commerce (GSC) is one of Latest offerings include Knowledge- ESTABLISHED: 2015 the world’s premier Sports Technology Based Solutions and Services backed by WEBSITE: globalsportscommerce.com and Management Companies providing Technology Innovations. EMAIL: [email protected] dynamic Solutions, Sponsorship, Commercial KEY CLIENTS: International Cricket Council Management and Consulting Services to Real time brand measurement, on airtime (ICC), Board of Control for Cricket in India leading global sports stakeholders; including tracking using AI, fan deep data analytics, (BCCI), Federation Internationale de Football sports bodies, leagues, rights holders, social media analytics, virtual brand Association (FIFA), IAAF, Bundes Liga stadiums, fans and brands. replacement, digital fan engagement and RELEVANT SPORTS: Applicable across all connect, online stock exchange for media sports rights. TAGS: AI (Artificial Intelligence), E-Commerce, Fan Analytics

SPORTSZ INTERACTIVE REVOLUTIONISING THE SPORTS FAN EXPERIENCE!

HEAD OFFICE: Mumbai, India SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Headquartered in Mumbai, India, Sportz As a company at the forefront of innovative ESTABLISHED: 2002 Interactive is a leading sports-focused data, fan experiences, Sportz Interactive works WEBSITE: sportzinteractive.com technology and content solutions company with multiple stakeholders in the sports EMAIL: [email protected] with a vision to revolutionize the digital sports ecosystem to drive traction through KEY CLIENTS: Olympics, UEFA, Gooogle, fan experience across various touchpoints. products and services such as live data Amazon, Star Sports (Disney) Started in 2002, we have over 475 players on and analytics, social media management, RELEVANT SPORTS: Applicable across all our team and are one of the largest employers fantasy games, websites, and OTT and sports in the Indian sports industry. broadcast services. The COVID-19 TAGS: Official Data Provider, OTT, Social Media pandemic has made Sportz Interactive focus more on growing trends like Esports and gamification in the absence of live action.

CHILIZ DIGITAL CURRENCY FOR SPORTS AND ENTERTAINMENT PLATFORMS

HEAD OFFICE: Gzira, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Chiliz is a digital currency for sports and The Chiliz project has raised $66 million ESTABLISHED: 2012 entertainment platforms. It fuels the world’s from some of the world’s largest WEBSITE: chiliz.com first scalable, tokenized voting platform, cryptocurrency exchanges and leading EMAIL: [email protected] Socios.com where fans can buy, trade and crypto funds in Asia, including Binance, OK KEY CLIENTS: Paris Saint Germain, Juventus, execute voting rights in their favourite sports Blockchain Capital, and Ceyuan Ventures. UFC, FC Barcelona, Galatasaray SK teams. RELEVANT SPORTS: Applicable across all Chiliz is owned by Malta-based Mediarex sports Group, a global sports and entertainment TAGS: Fan Analytics organisation, which was founded in 2012.

FANTHREESIXTY CUSTOMER DATA PLATFORM

HEAD OFFICE: Kansas City, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 FanThreeSixty offers data-driven solutions FanThreeSixty has become an industry ESTABLISHED: 2011 for every touchpoint throughout the leader in “fanalytics”‚ the tracking and WEBSITE: fanthreesixty.com fan journey. Created by sports and tech analysis of sports fans. EMAIL: [email protected] veterans, we change the way sports and KEY CLIENTS: Marvel Stadium, Speedway entertainment brands act on fan data. Our FanThreeSixty has become an essential Motorsports Inc, Sporting Kansas City, LSU, industry-leading fan engagement platform resource for sports leagues and teams USL creates a 360-degree view of the fan, leading looking to better understand who their fans RELEVANT SPORTS: Applicable across all organizations to actionable insights that create are, and hoping to use that data to boost sports remarkable fan experiences.. engagement. TAGS: Fan Analytics, Sponsorship Analytics

HOOKIT AI-POWERED SPONSORSHIP

HEAD OFFICE: San Diego, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Hookit built the first and most powerful Hookit’s Valuation Model (HVM) was ESTABLISHED: 2001 Sponsorship Analytics and Valuation awarded the 2016 Digital Marketing WEBSITE: hookit.com Platform to quantify and track the value and Association’s Innovation Award for EMAIL: [email protected] performance of sports sponsorships in social Valuation and Attribution. KEY CLIENTS: Audi, Beats by Dre, GoPro, Nike, and digital media. Red Bull Now actively tracking nearly 500,000 RELEVANT SPORTS: Applicable across all Hookit is the leading sponsorship analytics and sports entities across the largest social sports valuation platform for sports. We help brands and digital media platforms, Hookit has TAGS: AI (Artificial Intelligence), Business maximize sponsorship investments, identify become a must-have tool for digitally- Intelligence, Sponsorship Analytics new partnership opportunities, and empower focused, forward-thinking brands. influencers and sports properties to prove and increase their value to sponsors.

INCROWD SPORTS MULTI-CHANNEL FAN EXPERIENCE METRICS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 InCrowd facilitate the capture of unknown fans During COVID-19 Incrowd has helped ESTABLISHED: 2015 and deliver the tools required to engage and rightsholders understand the importance WEBSITE: incrowdsports.com develop them into invested fans, improving of connecting with and engaging their EMAIL: [email protected] commercial value and increasing ROI. audiences digitally. Suncorp Super Netball, KEY CLIENTS: ECB, Formula 1, Premier who have utilized InCrowd’s DXP to engage League, UEFA netball fans through voting campaigns RELEVANT SPORTS: Applicable across all on their ‘Rebound Hub’, drove 56,000 sports interactions in April alone earlier this year. TAGS: Fan Analytics, Sponsorship Analytics

MVP DATA-DRIVEN OMNICHANNEL MEASUREMENT AND VALUATION

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Our software helps brands, properties, and Our team has been working tirelessly to ESTABLISHED: 2012 agencies accurately quantify the value of redefine who we are and the roadmap WEBSITE: mvpindex.com partnerships, sponsorships, and activations to get there. We’re challenging today’s EMAIL: [email protected] with an integrated and cohesive omnichannel industry-standards for sponsorship and KEY CLIENTS: Anheuser-Busch, NASCAR, view that includes broadcast, streaming, throwing complacency out of the window RELEVANT SPORTS: Applicable across all social, digital, audio, in-venue, and on location. by transforming the valuation process sports through transparency. TAGS: Business Intelligence, Fan Analytics, We are a unique software platform designed Sponsorship Analytics to integrate with existing people processes To learn more about the new MVP, take a or systems to help automate a service-heavy look at this open letter from our President, industry and start driving more efficient and Brian Foley: mvpindex.com/insights/ impactful solutions. welcome-to-the-new-mvp

SPONSORUNITED SPONSOR DATA PLATFORM

HEAD OFFICE: Stamford, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 SponsorUnited connects brands and Last December, SponsorUnited secured ESTABLISHED: 2016 properties by providing a single, streamlined $15m in funding from Volta Global. WEBSITE: sponsorunited.com software platform to partner intelligently at EMAIL: [email protected] speed and scale. Founder Bob Lynch said his company will KEY CLIENTS: NFL, NHL, NBA, MLB use the funding to further its technology RELEVANT SPORTS: Applicable across all Through detailed analysis and machine and continue to expand its customer base sports learning, we’re able to efficiently identify from one that’s been largely on the sell TAGS: Sponsorship Analytics partnership opportunities based on historical side, into the buy side of the sponsorship performance trends and broad curation and equation: agencies, brands, potential standardization of ideas & strategies, all media clients, and possibly smaller within the format of a marketplace. properties and events.

YINZCAM INTERACTIVE IN-GAME TECHNOLOGY

HEAD OFFICE: Pittsburgh, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 YinzCam’s mobile apps are in the hands of YinzCam have recently added Scottish ESTABLISHED: 2009 millions of sports fans around the world, Football Giant Rangers to its list of clients, WEBSITE: yinzcam.com allowing them to stay in touch with the favorite debuting a brand-new engagement app for EMAIL: [email protected] teams 24x7x365, by providing fans with the fanbase alongside partners Low6. KEY CLIENTS: NFL, NBA, LaLiga, Telstra, real-time stats, multimedia, streaming radio, Australian Football League social-media and much more. They also recently hired their first Chief RELEVANT SPORTS: Applicable across all Strategy Officer, George Scott, who is a sports The company’s mobile-video technology has former NFL digital media executive. TAGS: Fan Analytics, News / Content, VR been deployed in sports venues throughout the (Virtual Reality) / AR (Augmented Reality) country to allow fans to watch instant replays, live cameras (including the NFL RedZone channel) on their smartphones, tablets or touchscreen computers.

15 SECONDS OF FAME (15SOF) VIDEO SHARING PLATFORM

HEAD OFFICE: Santa Monica, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 15 Seconds of Fame (15SOF) is a simple way Earlier this year, 15SOF continued their ESTABLISHED: 2014 for fans to receive their video appearances partnership with the Las Vegas Golden WEBSITE: 15sof.com from live events. Knights, while also forming a new EMAIL: [email protected] partnership with the Brooklyn Nets, KEY CLIENTS: Cleveland Cavaliers, Las Vegas The 15SOF app will deliver users any teaming up with YinzCam to deliver fan Golden Knights, Nashville Predators, Brooklyn appearance from TV or the Jumbotron, where experiences at the Barclays Center. Nets 15SOF has partnerships. RELEVANT SPORTS: Applicable across all sports TAGS: Fan Analytics, Social Media

FANAI ESPORTS SPONSORSHIP DATA PLATFORM

HEAD OFFICE: Santa Monica, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 FanAI is a sponsorship marketplace that helps FanAI has raised a total of $12.5 million to ESTABLISHED: 2016 rights holders monetize their fans and brands date and acquired Esports data company WEBSITE: fanai.io optimize their sponsorship spend. Waypoint Media in order to gain access to EMAIL: [email protected] its Twitch streaming viewer data. KEY CLIENTS: Capcom, Cloud9, Dreamhack, FanAI delivers actionable audience insights OpTic Gaming, Lagardere Sports and offline attribution to drive improved In September last year, the company RELEVANT SPORTS: Applicable across all sponsorship outcomes. continued its expansion through a sports partnership with consumer insights TAGS: Fan Analytics, Sponsorship Analytics agency Interpret to provide valuation and streaming audits for Esports teams, leagues, and events.

FANHUB MEDIA LEADER IN DELIVERING PREMIUM DIGITAL SPORTS PRODUCTS

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 With six offices in major global cities, FanHub While we make sure to satisfy our many ESTABLISHED: 2012 builds and operates more than 100 products partners, we don’t stand still when it comes WEBSITE: fanhubmedia.com annually to provide commercial opportunities to new product innovations & projects. EMAIL: [email protected] such as sponsorship revenue, user data KEY CLIENTS: IOC, NFL, NBA, DraftKings, acquisition, conversion to paid products and Such as the Tokyo Olympics: 33 sports, NewsUK significant fan engagement. 339 events, one massive fan engagement RELEVANT SPORTS: Applicable across all platform. We’re absolutely thrilled to sports We now work with partners that include partner with the International Olympic TAGS: Fan Analytics, News / Content the NFL, NBA, MLB, MLS, Turner, the ATP, Committee to take fan engagement to new NewsUK, FOX Sports, and many more to heights. engage in competitive, casual gaming for more than five million fans globally.

GTG NETWORK DATA ANALYTICS, CONTENT AND GAMIFICATION

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 GTG Network (GTG) specializes in the creation In partnership with Caesars for the ESTABLISHED: 2012 of unique technology in the data analytics, NFL Draft, GTG’s prediction and arcade WEBSITE: gtgnetwork.com content production and gamification spaces. games technology powered Games Hub, EMAIL: [email protected] challenging users to predict the correct KEY CLIENTS: Caesars, Cisco, Los Angeles GTG’s proprietary content engine, iSport order of the first round of the Draft. Lakers, DraftKings, Sportsbet Genius (iSG), is a revolutionary sports data RELEVANT SPORTS: Applicable across all platform that provides unprecedented sporting Other exciting initiatives include the launch sports insights through highly innovative statistical of Fan Pick with the Los Angeles Lakers, TAGS: News / Content, Performance Data analysis of trillions of pieces of data and has revolutionising the fan engagement Analytics been noted on the London stock exchange. experience at Stadiums with Cisco, and the continual delivery of unprecedented sports insights.

KORE SOFTWARE SPORTS BUSINESS TECHNOLOGY

HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 KORE Software is a global leader in sports Future development around business ESTABLISHED: 2002 business and sponsorship management intelligence, specific to sponsorship and WEBSITE: koresoftware.com solutions. ticketing. EMAIL: [email protected] KEY CLIENTS: Madison Square Garden, NBA, Our products across sponsorship, ticketing and We’re constantly working to improve the Real Madrid, Liverpool FC, Brisbane Broncos data analytics help over 550 clients across the worlds best end-to-end solution that RELEVANT SPORTS: Applicable across all globe harness valuable customer and partner allows teams to move from prospecting to sports data. This data can then be used to create deal analysis and overall fulfilment. TAGS: Business Intelligence, Sponsorship valuable insights and revenue-generating Analytics, Ticketing action.

SOCIOS.COM THE WORLD’S FIRST FAN VOTING AND REWARDS APP

HEAD OFFICE: Gzira, Malta SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Socios.com is a blockchain-based mobile app We have dozens of leading teams from ESTABLISHED: 2019 where fans can buy, trade and execute voting football and other sporting verticals as well WEBSITE: socios.com rights on their favorite sports teams using as entertainment properties waiting in the EMAIL: [email protected] branded digital assets known as Fan Tokens. wings to join our platform, with basketball KEY CLIENTS: FC Barcelona, Juventus, Paris With 99% of fans outside the stadium, we’re being the latest to be announced. Saint Germain, AS Roma, UFC driving fan engagement on a global level. RELEVANT SPORTS: Applicable across all Our sale of FC Barcelona Fan Tokens in sports late June generated $1.3M in revenue in TAGS: Marketplace, Social Media, VR (Virtual less than 2 hours with $BAR sold in 106 Reality) / AR (Augmented Reality) countries worldwide.

SPONSORIUM CLOUD TOOL FOR SPONSORSHIP

HEAD OFFICE: Montreal, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 SPONSORIUM provides online Sponsorship Due to Sponsorium’s long tenure in the ESTABLISHED: 1994 and Community Investment Management sponsorship space since its founding in WEBSITE: sponsor.com software to brands in more than 50 countries. 1994, it’s a benchmark in the space and has EMAIL: [email protected] seen them sponsor and work with the ESA KEY CLIENTS: Toyota, Nordea, RBC The PerforMind system allows corporations (European Sponsorship Awards) Sports RELEVANT SPORTS: Applicable across all to efficiently and consistently evaluate, Sponsorship Category. sports manage and report on upcoming and TAGS: Sponsorship Analytics current partnerships. PerforMind empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. .

THE CONNECTED FAN FAN INTERACTION PLATFORM

HEAD OFFICE: San Diego, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Whatever route a connected fan takes and The Connected Fan has engaged over 3.6 ESTABLISHED: 2017 whenever they come into contact with a million fans worldwide, with over 276 API WEBSITE: theconnectedfan.com sports brand we provide the perfect solution endpoints built, as well as over 76 million EMAIL: [email protected] for personalized, high quality content match events delivered. KEY CLIENTS: Opta, Lagardere Sports, IBM communication via mobile and chatbots. RELEVANT SPORTS: Applicable across all sports TAGS: Fan Analytics, News / Content

ARENA REAL-TIME DATA PLATFORM

HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Arena is a real-time data platform that delivers Recently in June, Arena successfully ESTABLISHED: 2017 meaningful digital experiences throughout the secured $2.3m in funding from Redpoint WEBSITE: arena.im customer journey. Arena is the brain that sits Ventures, Arena plan to use the new EMAIL: [email protected] on top of your data and deeply understand your investment to expand their sales and KEY CLIENTS: Turner Broadcasting, Microsoft, user behavior. With Arena, marketers, product marketing team and grow the company’s FOX Sports, Sony Music and growth teams can drive engagement, footprint in more global markets. RELEVANT SPORTS: Applicable across all conversion and revenue. sports TAGS: Fan Analytics, Sponsorship Analytics

BLINKFIRE ANALYTICS DIGITAL SPONSORSHIP TRACKING

HEAD OFFICE: Chicago, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Blinkfire Analytics provides a social media Blinkfire Analytics has often been quoted ESTABLISHED: 2011 analytics and publishing platform for by teams such as FC Barcelona as an WEBSITE: blinkfire.com professional sports organizations, their accurate provider of sponsorship analytics EMAIL: [email protected] players and agents, and the brands that as well as social media analytics. Based out KEY CLIENTS: Vancouver Canucks, Arsenal FC, sponsor them. of both Chicago and Spain, they’re poised Bundesliga, Athletic Madrid, Houston Rockets to provide valuable insights across the RELEVANT SPORTS: Applicable across all Blinkfire’s key technology allows publishers global sport landscape. sports and brands to analyze social media TAGS: Sponsorship Analytics, Fan Analytics consumption and brand engagement, not only in text, but also images and video. Concentrated first in the world of sports, we are able to paint a 360 degree engagement picture for teams, players, and brands.

BLOCKSPORT B2B SAAS SOCIAL SPORTS PLATFORM

HEAD OFFICE: Zug, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 White-label mobile app solution for sports Our SaaS-Platform provides clubs ESTABLISHED: 2019 and Esports clubs that combines information, access to new revenue sources, helps WEBSITE: blocksport.io community management, gamification, them to engage your fan community and EMAIL: [email protected] consumption and rewarding all within one analyse their sponsor visibility through KEY CLIENTS: Furia Esports, Team Singularity, platform - easy to implement & ready to roll- a social sports platform without major BIG Clan, Penta Sports, TKA Esports out within 30 days. IT-investments in customized mobile apps RELEVANT SPORTS: Applicable across all using our white-label solution. sports TAGS: E-Commerce, Fan Analytics, Marketplace

CAMONAPP AUGMENTED REALITY SOLUTIONS

HEAD OFFICE: Buenos Aires, Argentina SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We are a leading Immersive Technology CamOnApp Studio (SaaS) is the web editor ESTABLISHED: 2014 Company, that provides Augmented, Virtual that allows users to create their own AR WEBSITE: camonapp.com and Mixed Reality solutions. experiences without programming or EMAIL: [email protected] coding. Interactive content is easily made KEY CLIENTS: Disney, Mondelez, Telefonica, Our products and services can be used in by combining images, videos, audios, 3D Unilever, WarnerMedia, Nestle different industries, such as advertising, real models, links and animations. Also, it has RELEVANT SPORTS: Applicable across all estate, entertainment, education, automotive, a reporting system to analyze campaign sports among others. data such as: number of scans, interactions TAGS: VR (Virtual Reality) / AR (Augmented and user’s profile in order to optimize their Reality) CamOnApp is the bridge between the real performance. world and the digital world.

FAN CONTROLLED FOOTBALL THE FIRST FAN-CONTROLLED PROFESSIONAL SPORTS LEAGUE

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Fan Controlled Football (FCF) is exactly what it FCF is set to announce its inaugural 2021 ESTABLISHED: 2017 sounds like, a real world sports league where season dates and unveil its all-star roster WEBSITE: fcf.io the Fans are in charge. It’s like Madden in real of Fan Captains. EMAIL: [email protected] life. KEY CLIENTS: Joe Montana, Marshawn Lynch, Richard Sherman, Twitch, IMG All FCF games will be live-streamed on Twitch, RELEVANT SPORTS: American Football the world’s leading social video service and TAGS: Athlete Empowerment / Promotion, Fan community for gamers and Esports, available Analytics, Marketplace on mobile, desktop, and tablet.

FANISKO FAN ENGAGEMENT PLATFORM FOR TEAMS AND BRANDS

HEAD OFFICE: Chicago, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Fanisko is a Fan engagement & analytics Fanisko is building a new digital AR fan ESTABLISHED: 2014 company driving digital transformation for broadcast technology that enables digital WEBSITE: fanisko.com sports teams, leagues and brands through fans to cheer, support and broadcast EMAIL: [email protected] Augmented Reality (AR) and Gamification. themselves during live events. This KEY CLIENTS: Jamaica Tallawahs (Jamaica), solution can also be used to address Revature (US), Chennaiyin FC (India), Fanisko offers a plug and play platform that fan-less sporting events and create a new Tech Mahindra (Sports Tech), Sportradar helps sports organizations to engage the immersive digital fan experience. (Acceleradar) fans wherever they are and whatever they RELEVANT SPORTS: Applicable across all use (mobile, social, web), retain fans with Fanisko is enhancing its live 360 AR portal sports personalized interactive digital experiences, technology for fans to enjoy live game TAGS: Fan Analytics, Sponsorship Analytics, VR and monetize fans through sponsor activation moments and give them a new immersive (Virtual Reality) / AR (Augmented Reality) and commerce. experience.

FANPICTOR DIGITAL STRATEGY | FAN ENGAGEMENT | REVENUE GENERATION

HEAD OFFICE: Zurich, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Fanpictor is a Swiss technology company that Fanpictor has a long history of innovation ESTABLISHED: 2012 develops innovative digital solutions which and IP development in the sponsorship WEBSITE: fanpictor.com enable their clients to drive deep community market. We’re excited to bring to market EMAIL: [email protected] engagement, create new revenue streams a platform based solution that combines KEY CLIENTS: Coca-Cola, RF (Roger Federer), and build data-driven decision making a price point that is affordable for minor NHL, Porsche, European Handball Federation frameworks. league teams and properties in lower (EHF) revenue sports, with the experiential RELEVANT SPORTS: Applicable across all The Fanpictor platform can be integrated solutions, business intelligence tools sports seamlessly into its clients existing digital and innovation demanded by the world’s TAGS: Business Intelligence, Fan Analytics, infrastructure, allowing them to engage largest sports and entertainment groups. Sponsorship Analytics fans via established digital assets or newly developed applications. .

FANTASTEC ENGAGING FAN TECHNOLOGIES

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Fantastec SWAP is the global leader in sports So many professionals are using our ESTABLISHED: 2017 digital collectibles. After launching in 2019 contactless signatures to allow fans to WEBSITE: fantastec.io with Real Madrid, Borussia Dortmund and collect genuine and authenticated digital EMAIL: [email protected] Arsenal men’s and women’s teams SWAP signatures from their heroes. In June 2020 KEY CLIENTS: Arsenal, Arsenal Womens quickly rose to the #1 downloaded sports app SWAP’s tribute to Real Madrid was the Football Club, Borussia Dortmund, Real Madrid in the UK and several other countries. storied football clubs most watched Tik Tok RELEVANT SPORTS: Applicable across all video. sports SWAP’s unique blockchain platform allows TAGS: Athlete Empowerment / Promotion, fans in London to trade digital collectibles Marketplace, Social Media with fans in Shanghai or San Francisco with the same confidence as if they were standing side-by-side.

FILMILY FAN ENGAGEMENT PLATFORM

HEAD OFFICE: Devon, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Filmily is a technology that leverages user We have modified our SaaS platform ESTABLISHED: 2017 generated content to deepen the relationship to allow fans/players to have real life WEBSITE: filmi.ly between a sport their global digital audiences engagement. EMAIL: [email protected] and attendees at events. KEY CLIENTS: USTA, IBM, American Express, Supporters at home will record reactions San Francisco 49rs, 1. FC Koln, Wasserman, We have patented technology that harvests to events. Our platform will use individual England Rugby audience generated content, tags and analyzes pieces of content and play it as a mosaic RELEVANT SPORTS: Applicable across all every second of it. Then using the franchise or on the digital hoardings and jumbotrons sports their commercial partners content strategies, in stadium. Players will see real time TAGS: AI (Artificial Intelligence), Fan Analytics, we deliver highly targeted short form content. reactions to their efforts. Social Media These incredibly engaging videos provide deep and meaningful interactions with live audiences and your global digital following.

FOOTBALL FAN FOOTBALL FAN APP IS A FAN ENGAGEMENT PLATFORM

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Football Fan is an app only fan engagement Our state of art technology includes ESTABLISHED: 2019 platform that is revolutionising the way fans Messaging, Robotics, AI, Streaming, Data WEBSITE: footballfanapp.com engage with each other. It is a fan driven Science and more has something for EMAIL: [email protected] platform where content/information is everyone that is connected with Football. KEY CLIENTS: Various merchants and football generated by the fans themselves. clubs RELEVANT SPORTS: Soccer Fans can find connect and follow other fans, TAGS: AI (Artificial Intelligence), Business watch the best of Football videos, create/ Intelligence, Marketplace share video stories, join favourite clubs chat group, do real life banter with other fans, get interesting Football information and latest news.

FUTURE GOLF GOLF COMMUNITY AND MEMBERSHIP

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Future Golf is on a mission to change the game Our vision is to create a community of 1 ESTABLISHED: 2014 of golf, by the world’s largest community of million golfers. We are currently one of WEBSITE: futuregolf.com.au golfers. Australia’s largest golf communities but EMAIL: [email protected] to achieve our vision we will be launching KEY CLIENTS: Taylormade, Under Armour, We provide our members with a flexible and globally within the next 12-24 months. TopGolf, Holey Moley, House of Golf value packed membership that connects RELEVANT SPORTS: Golf our community with our amazing partners TAGS: E-Commerce, Grassroots / Youth, Social which include golf facilities (private clubs & Media courses), TopGolf, mini-golf, driving ranges, simulators, coaches and brands.

GREENFLY COLLECT MEDIA FROM ANYWHERE, DISTRIBUTE TO ANYONE

HEAD OFFICE: Santa Monica, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The Greenfly software platform empowers Greenfly is helping sports organizations ESTABLISHED: 2014 sports leagues, teams and associations to make fans feel like they’re part of the WEBSITE: greenfly.com operate their own private media sharing live action in the stands at every game. EMAIL: [email protected] network and transform the way they work with The Greenfly platform is the technology KEY CLIENTS: Major League Baseball, ESPN, non-linear media. Greenfly connects disparate backbone that enables real-time content Paris St. Germain, SailGP, World Surf League teams and groups together and enables them correspondent programs around the world. RELEVANT SPORTS: Applicable across all to collaborate, source, create, and share media sports files from anywhere, effortlessly. TAGS: Athlete Empowerment / Promotion, News / Content, Social Media

GREENPARK SPORTS FAN ENGAGEMENT PLATFORM

HEAD OFFICE: Calabasas, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 GreenPark Sports creates digital experiences Lead by former YouTube Co-Founder ESTABLISHED: 2018 and games for the new generation of sports Chad Hurley, GreenPark Sports recently WEBSITE: greenparksports.com and Esports fans. announced an $8.5 million seed investment EMAIL: [email protected] led by SignalFire. KEY CLIENTS: “Legends” Esports League Our flagship product is a native, free-to-play RELEVANT SPORTS: Esports mobile game played over the top of sporting Additionally in March this year, GreenPark TAGS: Social Media, Sponsorship Analytics events, where fans battle to become the Sports inked a licensing agreement undisputed “Best Fans” of their league and with DataRobot to embed artificial season. intelligence insights into its platform, and further strengthen its machine learning technology.

GREENROOM DIGITAL ENGAGING FANS, REINVENTING COMMERCIAL MODELS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We exist to strengthen fan experiences, by The events of 2020 have forced sporting ESTABLISHED: 2011 bringing sport and technology together to organisations and brands in the space to WEBSITE: greenroom.digital make what we all love more sustainable. think differently about how to add value to EMAIL: [email protected] the audience. KEY CLIENTS: HSBC, AIA, Hisense, Renault F1, We do this by making everything we do about TaylorMade the fan and using proprietary technology, We’re excited by all stakeholders RELEVANT SPORTS: Applicable across all data, behavioural insights and performance innovating during this time, out-thinking sports marketing to create incremental and scalable the situation we’ve been presented TAGS: Business Intelligence, Fan Analytics, revenue directly from partnerships.” with and building more accountability Sponsorship Analytics into partnerships via creative use of Designed for mobile, low internet technology. environments, it works anywhere, on any device.

HOPSCOTCH SPORTS MOBILE ENGAGEMENT PLATFORM

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Hopscotch is the developer of the most Heavily focused on the college sports ESTABLISHED: 2014 comprehensive mobile engagement platform app space, Hopscotch has created over WEBSITE: gohopscotch.com for sports, live events, venues and colleges. 40 official college athletic program apps EMAIL: [email protected] for the likes of Michigan State, Ole Miss, KEY CLIENTS: T-Mobile Arena, Auburn The Hopscotch platform combines a feature- Oregon and more to enable fans to follow Athletics, Marshall University, University of rich content management system with an their favorite varsity sports teams, and Notre Dame, Ole Miss University open API architecture, aggregating a variety access everything from breaking news, RELEVANT SPORTS: Applicable across all of mobile technologies into a single fan season schedules and player stats, to live sports engagement destination. It reaches fans scores, tickets and promotions. TAGS: Fan Analytics, Sponsorship Analytics using geofencing and multi-dimensional segmentation to optimize marketing and revenue opportunities.

IMAGINE AR (IMAGINATION PARK) INSTANT IMMERSIVE MOBILE AR ACTIVATIONS

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Imagination Park Technologies has developed ImagineAR and Loop Insights have recently ESTABLISHED: 2011 ImagineAR.com; an ‘AR-as-a-Service’ platform planned to work together on future WEBSITE: imaginear.com for desktops that enables businesses of any projects, combining each company’s EMAIL: [email protected] size to create and implement their own AR respective technologies into a singular KEY CLIENTS: Sacramento Kings, Basketball campaigns with no programming or technology platform will deliver personalized Hall of Fame, Mall of America, AT&T experience. Customers simply point their promotions and targeted engagement for RELEVANT SPORTS: Applicable across all mobile device at logos, signs, buildings, its clients. sports products, landmarks and more to instantly TAGS: Fan Analytics, VR (Virtual Reality) / AR engage videos, information, advertisements, (Augmented Reality) coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal.

IREWIND INSTANT PERSONALIZED VIDEOS

HEAD OFFICE: Zurich, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 iRewind transforms memorable live moments Due to the difficult situation with ESTABLISHED: 2018 into Instant Personalized Videos for various Covid19 we developed and initiate the WEBSITE: irewind.com industries and use cases. No matter what goals OneMillionRun in Switzerland. A virtual EMAIL: [email protected] our customers are trying to reach and who they run as a strong sign from the swiss KEY CLIENTS: Asics, Spartan, Intersport, UBS, want to engage with digitally, iRewind offers population that they are ready to get out of Sunrise a self-service application as well as different the lockdown. The swiss sports aid, many RELEVANT SPORTS: Applicable across all InPeV¬© solutions proven in the market. famous swiss sports stars and well known sports companies have supported the biggest TAGS: E-Commerce, Social Media, We use the power of personal combined with swiss running event. The target was to Sponsorship Analytics the relevance of video and merge them into run 1 million kilometers in 48 hours. About an impactful, measurable marketing and 100’000 participants achieved 1.2 million activation tool for events or campaigns. kilomters.

KITVENDR GAME CHANGING RETAIL PARTNER FOR SPORTS CLUBS

HEAD OFFICE: Glasgow, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We are transforming the way sports clubs sell We are in the process of development of ESTABLISHED: 2018 and manage their club’s kit and merchandise. the next generation of our platform that WEBSITE: kitvendr.com We allow clubs to offer a high-quality product comes along with the mobile application EMAIL: [email protected] range to their players and supporters with for the club administration, members, and KEY CLIENTS: Many community clubs minimal hassle and no costs, whilst driving supporters and brings an unseen before RELEVANT SPORTS: Applicable across all investment into their club. level of interactions between one each sports other. We teamed up with the underground TAGS: Business Intelligence, E-Commerce, sports brand Kehnobi to develop and Grassroots / Youth provide clubs it’s members and supporters with the highest quality team wear and sports apparel.

MINUTE.LY AI-BASED VIDEO EXPERIENCE OPTIMIZATION

HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Minute.ly helps publishers, broadcasters ‘Stories by Minute.ly’ automatically ESTABLISHED: 2014 and content owners better utilize their video transforms horizontal video content to WEBSITE: minute.ly content. a vertical and mobile-first format, using EMAIL: [email protected] innovative smart cropping algorithms KEY CLIENTS: MLB, NFL, NASCAR & eNascar, Our AI-driven technology solutions amplify the that identify the most important part of Cricket Australia, Fox Sports effects of video, increasing user engagement, the content. Most recently we rolled out RELEVANT SPORTS: Applicable across all distribution and maximizing content-generated a new version for MLB’s preseason, with sports revenue. integrated monetization capabilities. TAGS: AI (Artificial Intelligence), Computer Minute.ly is also the first company to Vision, Video Analytics integrate and display live game video highlights on Google Search’s “One Box”.

MOODME FAN & SPONSORS ENGAGEMENT WITH FACE AR + AI

HEAD OFFICE: Brussels, Belgium SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 MoodMe increases fan & sponsors • Our recent successes include Houston ESTABLISHED: 2015 engagement with personalized Augmented Dynamo BBVA Launchpad 2019. WEBSITE: mood-me.com Reality experiences and Insights from Face AI. • Apps Ad Tech 2019. EMAIL: [email protected] • Raised seed from Qatar Sports Tech / KEY CLIENTS: FIFA Women’s World Cup, Club Our solution is AR filters personalized with QDB. World Cup, Qatar Airways, Gucci, Stanford user’s‚ emotions, gender & age running • Major Customers such as FIFA Women’s University inside the Mobile Apps of our Customers and World Cup, FIFA Club WC, Qatar Airways. RELEVANT SPORTS: Applicable across all collecting user data. As well as an Analytics • 2 US patents on Face AI + AR combined sports SaaS dashboard that provides insights on on the mobile. TAGS: AI (Artificial Intelligence), OTT, VR user’s engagement, emotional journey and (Virtual Reality) / AR (Augmented Reality) demographics to further personalize their experiences. .

OPENDORSE ATHLETE MARKETING PLATFORM

HEAD OFFICE: Nebraska, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 “Opendorse is a social media publishing tool With NIL right for collegiate athletes ESTABLISHED: 2012 designed to help the world’s most important currently under review, Opendorse is WEBSITE: opendorse.com people post with a single tap. We’re purpose- perfectly place to be a major player in the EMAIL: [email protected] built to help athletes make the most of monetisation of amateur sports, providing KEY CLIENTS: NHL, Clemson Tigers, NFLPA, their moment and to capture this massive top tier college talent an opportunity to EA Sports, Citi opportunity alongside the organizations secure sponsorship deals before going pro. RELEVANT SPORTS: Applicable across all they’re connected to. sports Today we help more than 20,000 of the TAGS: Athlete Empowerment / Promotion, top athletes and leaders in sports set the Grassroots / Youth, Sponsorship Analytics new standard on social. From All-Pros to CEO’s,when important people share content on behalf of their partners or organizations, they share it through Opendorse.”

PHIZZLE DIGITAL MARKETING FOR SPORTS PROPERTIES

HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Phizzle helps bring relevant, efficient, and Increase brand exposure & fan ESTABLISHED: 2005 trackable SMS & Social platforms to partners engagement. Enhance efficiency & value WEBSITE: phizzle.com who are looking to collect data and engage of sponsorships through segmented phone EMAIL: [email protected] with their fans. lists. Real-time polling graphics using KEY CLIENTS: Cleveland Cavaliers, St. Louis SMS-to-screen. Blues, Columbus Blue Jackets, Texas A&M Designed for mobile, low internet University, University of Alabama environments, it works anywhere, on any RELEVANT SPORTS: Applicable across all device. sports TAGS: Fan Analytics, Sponsorship Analytics

PICO - GET PERSONAL DATA DRIVEN, PERSONALIZED FAN MANAGEMENT PLATFORM

HEAD OFFICE: Haifa, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Pico is a SportsTech startup with a data- Pico saw real growth throughout 2020 for ESTABLISHED: 2016 driven personalized fan communication and a couple of reasons: Teams realized the WEBSITE: picogp.com management platform powered by AI. importance of digital more than ever - they EMAIL: [email protected] can’t rely solely on fan data generated from KEY CLIENTS: Borussia Dortmund, Pico transforms engagement across digital transactions such as ticket purchases; Philadelphia 76ers, Nashville Predators, St. & social channels into high-converting fan Teams were looking for fun content to Louis Blues, Los Angeles Clippers experiences that support true business engage their fans, and we explained how RELEVANT SPORTS: Applicable across all objectives. Pico drives engaged, anonymous we’d help provide that while adding the sports online fans into 1st party systems with long term benefit of getting to know them TAGS: AI (Artificial Intelligence), Fan Analytics, actionable data via personalization at scale. on a personal level - in an automated way. Social Media

PROOWNEDCYCLING CYCLING GEAR FROM THE PROFESSIONALS

HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The idea is quite simple. Cycling fans all over ProOwned is currently expanding to ESTABLISHED: 2016 the world now have the opportunity to buy several markets and also building WEBSITE: proownedcycling.com “pro-owned” cycling equipment. At the same partnerships with selected cycling brands. EMAIL: [email protected] time, professional cyclists and cycling teams KEY CLIENTS: Team Ineos, Mitchelton-Scott, can easily get rid of what they can no longer Furthermore ProOwned will seek new NTT Pro Cycling use. investors later in 2020. RELEVANT SPORTS: Cycling TAGS: E-Commerce, Social Media With this pro-owned gear, we hope to make a lot of bike enthusiasts and fans happy every single day.

ROOTER SPORTS COMMUNITY PLATFORM

HEAD OFFICE: New Delhi, India SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Rooter is India’s biggest sports community. A Following the COVID-19 outbreak, Rooter ESTABLISHED: 2016 sports platform for the next 300m Indian sports has moved to servicing a new market in the WEBSITE: rooter.io fans where users can consume and create world of sport - Esports. EMAIL: [email protected] sports content in their preferred language. KEY CLIENTS: Tissot, Vodafone, Samsung, The platform onboarded 50000+ promising Mumbai City FC, Dabang Kelhi The way sports fans consume content has gaming streamers from the country, adding RELEVANT SPORTS: Applicable across all changed from communicating through texts more than 1.8 to 2 million downloads on sports and images to real-time fan engagement and Rooter app in less than a month since TAGS: Athlete Empowerment / Promotion, that’s why we have built industry’s first voice streaming launch and driving to become Grassroots / Youth, Social Media and video features for sports fans to express the category leader for gaming community themselves and connect with the other sports in India. fans wherever and whenever they want to 24*7, round the clock.

SCOREVISION GRASSROOTS FAN EXPERIENCE SOFTWARE

HEAD OFFICE: Omaha, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 ScoreVision is a software company that brings The ScoreVision system increases ESTABLISHED: 2015 the fan experience of professional sporting the return on a traditional scoreboard WEBSITE: scorevision.com venues to high schools, colleges, and sporting investment, and quickly converts gyms or EMAIL: [email protected] facilities across the country. stadiums into a multimedia presentation KEY CLIENTS: Apple, Genius Sports, CBS, area that can support the whole Samsung, Pixellot Our fan engagement platform combines community. RELEVANT SPORTS: Applicable across all multimedia video scoreboards with custom- sports built, easy-to-use scorekeeping apps, event The software also incorporates digital TAGS: Grassroots / Youth, Video Analytics production software, and our exclusive Fan ad sequencing technology that creates a App. recurring source of revenue for athletics and activities programs.

SCORZ SMART IOT IN-HOME FAN ENGAGEMENT PRODUCTS

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Our immersive platform brings a new We have been in partnership with ESTABLISHED: 2019 dimension to in-home audience engagement Budweiser activating the Red Light WEBSITE: scorz.com.au by amplifying campaigns and initiatives bringing the stadium experience into EMAIL: [email protected] using integrated IoT products and platform homes for hockey for almost eight years. KEY CLIENTS: AB InBev, Labatt, Budweiser, technology and enables direct communication Bud Light with fans beyond the stadium and game day. Earlier this year when the hockey season RELEVANT SPORTS: Applicable across all paused, we pivoted from amplifying sports sports The Scorz ecosystem reacts to events like celebrations and collaborated with Labatt TAGS: Fan Analytics, Sponsorship Analytics team scoring moments or celebrations through Breweries of Canada and the Budweiser multi-sensory engagement - light, sound and team on their #oneteam campaign; vibration. From a graduation march, a siren or a providing fans the platform to show team song - we bring celebration, atmosphere gratitude for the heroes on the frontline. and togetherness into the home.

SMARTMOVE DIGITAL TRANSFORMATION FOR CLUBS AND FEDERATIONS.

HEAD OFFICE: Lisbon, Portugal SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SMARTMOVE is a Portuguese multinational. It SMARTFAN - A Global Solution for ESTABLISHED: 1995 is internationally recognized for its dynamism improving Fan Engagement. All our WEBSITE: smartmove.pt and high sense of innovation, with more solutions and business approach has EMAIL: [email protected] than 20 years of experience and specialized become Fan Centric, and 100% focuses in KEY CLIENTS: FIFA, UEFA, Portuguese technological and business knowledge. monetizing with an 360-degree approach. Football Federation, SL Benfica, FC Porto, Brazil 2014 Football World Cup With the focus on the development of RELEVANT SPORTS: Applicable across all technological and digital solutions, sports SMARTMOVE has a unique ability to TAGS: Business Intelligence, Fan Analytics, create value for its customers, including Ticketing fan engagement experiences, while also ensuring maximization of revenues for Clubs, Federations and Sports Venue.

SPONSOO DIGITAL MARKETPLACE FOR SPORT SPONSORSHIP

HEAD OFFICE: Hamburg, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Sponsoo is Europe’s leading digital Despite the current economic crisis, ESTABLISHED: 2014 marketplace for sport sponsorship. Their Sponsoo has just raised funding. With WEBSITE: sponsoo.com portfolio includes 10,000 athletes, clubs, a profitable core business model and a EMAIL: [email protected] events, and associations from all over the bank account full of money, they can keep KEY CLIENTS: Power System, Sportwetten.de, world. investing into further growth while many BetterCollective competitors are struggling with survival. RELEVANT SPORTS: Applicable across all Using Sponsoo is simple: rights holders can sports set up a free sponsorship profile. Sponsors can Key upcoming developments are further TAGS: Athlete Empowerment / Promotion, browse the profiles and book sponsorships. To improvements in the digital matchmaking Marketplace, Sponsorship Analytics identify the ideal sponsorship opportunity for algorithm, an international roll-out and any given marketing objective, Sponsoo uses a a steadily growing sales and marketing deep data matchmaking algorithm. team.

SPORTSDIGITA SPORTS TECHNOLOGY COMPANY OFFERING DIGIDECK

HEAD OFFICE: Minneapolis, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Sportsdigita combines a deep understanding Sportsdigita’s roadmap includes many ESTABLISHED: 2017 of sports sponsorship, ticketing, and premium exciting new features and releases set to WEBSITE: sportsdigita.com experiences with best-in-class software hit the market in 2020 including special co- EMAIL: [email protected] technologies to solve business problems. browsing and screen-sharing capabilities KEY CLIENTS: Los Angeles Lakers, New right within the platform to come with York Yankees, BSE Global, Leicester City F.C, Sportsdigita’s roster of over 400 professional the release of “Digideck Live.” These new Kroenke Sports & Entertainment and collegiate teams includes the biggest updates will empower Sportsdigita’s 400+ RELEVANT SPORTS: Applicable across all brands in sports such as the New York Yankees, partners worldwide to leverage remote sports Los Angeles Lakers, and Madison Square selling and collaboration technologies like TAGS: Business Intelligence, Sponsorship Garden. Digideck’s success has expanded Digideck in this Covid-19 era of sports and Analytics, Ticketing beyond sports into the enterprise industry enterprise. Selling from the home, office, including partnerships with UnitedHealth or coffee shop has never been easier. Group, Cargill, Visa, and more.

TRADABLE BITS FAN-BASED MARKETING PLATFORM FOR MUSIC AND SPORTS.

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Tradable Bits is the leading fan-based Ever growing, Tradable Bits is now ESTABLISHED: 2010 marketing platform for music, sports and working on building the best possible WEBSITE: tradablebits.com entertainment. They’re charting the path to fan experiences across online and offline EMAIL: [email protected] personalized fan experiences for live sports worlds alongside entertainment giants KEY CLIENTS: Live Nation, Ticketmaster, and events. From interactive live broadcasts Ticketmaster, Live Nation, C3 Presents Maple Leaf Sports & Entertainment, Portland to online and offline engagement, their and teams in the NBA, NFL, NHL and AFL. Trail Blazers, Dallas Mavericks technology tracks and optimizes every step of In over 10 years of business, the rapidly RELEVANT SPORTS: Applicable across all the fan journey. Collect, analyze and activate growing Tradable Bits team has never sports first-party fan data at scale. From cutting-edge accepted private funding, allowing them TAGS: Business Intelligence, Fan Analytics, activations and data segmentation to hyper- to maintain their autonomy and flexibility Ticketing targeted marketing automation, their all-in- while organically growing a profitable and one fan marketing platform has everything you sustainable business. need.

TTSPRTS THE FAN ENGAGEMENT & MONETIZE PLATFORM FOR SPORT INDUSTRIES

HEAD OFFICE: Buenos Aires, Argentina SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Our mobile platform generates official Modular features (the platform counts ESTABLISHED: 2017 sports apps for teams, clubs, leagues, and with a catalog of modules based on WEBSITE: ttsprts.com federations. budget and needs). We can integrate EMAIL: [email protected] the best commercial and technological KEY CLIENTS: Chivas de Guadalajara, We focus on native apps and we’ve achieved partners in sports innovation. We have Asociacion de Futbol Argentino, Superliga a great expertise in managing teams with a tested and robust product with a Argentina, Liga Profesional Futbol Argentina millions of followers. disruptive commercial model which RELEVANT SPORTS: Soccer includes, engagement, transactional and TAGS: News / Content, Official Data Provider, monetization tools. Ticketing

VIDEOCITES VIDEO TRACKING AND ANALYTICS ACROSS SOCIAL PLATFORMS

HEAD OFFICE: Netanya, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Videocites is a video tracking and analytics Videocites is constantly developing its ESTABLISHED: 2014 company that developed a novel video-AI products and services together with its WEBSITE: videocites.com technology that tracks all copies of your customers. Discover is breaking the speed EMAIL: [email protected] content (official and UGC) across the social of detection and takedown of live and VOD KEY CLIENTS: Serie A networks. copies. It is now already detecting Serie A RELEVANT SPORTS: Applicable across all live copies within 1-2 minutes, allowing a sports Tracking all copies of your videos, either VOD takedown process of up to 5 minutes from TAGS: Fan Analytics, Social Media, or Live allows Videocites to provide a holistic the upload of an illegal copy. Sponsorship Analytics solution that protects your proprietary content from piracy while monitoring and boosting your promotional content (e.g. highlights) as it is re-uploaded and engaged by fans.

AIONSPORTS AION PRO, FAN & OTT POWERED BY DATA, ML, AI, AR, VR, 360

HEAD OFFICE: Haarlem, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We transform real data into Virtual Reality. During COVID-19, coaches and athletes ESTABLISHED: 2018 Our AI Core Engine, powered by AI and ML, learned that the only substitute for training WEBSITE: aionsports.com rebuilds the match, live or post-match, into VR, is training in VR, based on real match EMAIL: [email protected] where athletes can analyze their match and data, because it is the only additional KEY CLIENTS: Sporting Clube de Portugal, train decision-making, spatial awareness and performance training without straining FC Groningen, FC Midtjylland, FC Köln, Derby cognitive skills in VR (AION PRO). body and muscles. They all want to have County AION PRO knowing they can enhance in RELEVANT SPORTS: Applicable across all Based on the same data we help clubs, spatial awareness, cognitive learning sports federations and teams to engage their fans and decision-making in VR, during and TAGS: AI (Artificial Intelligence), OTT, VR better, faster and with more relevant content, after pandemics. We have performed (Virtual Reality) / AR (Augmented Reality) insights in an immersive way by transforming upgrades to our AION PRO and AION FAN data into a mass-market, consumer-grade applications, making them more realistic. virtual and augmented reality app.

ARIVAL AUGMENTED REALITY FAN ENGAGEMENT SOLUTION

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Arival technology brings your fans into the Arival won the innaugural HYPE UQ ESTABLISHED: 2017 game like never before, using augmented Accelerator in Queensland Australia in WEBSITE: arival.co reality to visualize real-time player data whilst 2018, beating out 94 taking out the $25,000 EMAIL: [email protected] engaging them with gamification. With the grand prize with its technology. KEY CLIENTS: Sportradar Arival platform, the technology is not just RELEVANT SPORTS: Applicable across all limited to the field or court, we can create fan sports engagement from the court to the stadium, TAGS: Fan Analytics, VR (Virtual Reality) / AR to the city and beyond. Gameday is no longer (Augmented Reality) once a week, with Arival its every day.

AUSTECHVR COMMUNITY AND FAN ENGAGEMENT

HEAD OFFICE: Gold Coast, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Austechvr not only provide community and We are so excited to help our city, state, ESTABLISHED: 2016 fan engagement solutions using technology and country to attract specific events and WEBSITE: austechvr.com.au like Augmented Reality and Virtual Reality. We toursim traffic in a post covid-19 world. We EMAIL: [email protected] also specialize in event and team attraction for are doing this by promoting infrastructure KEY CLIENTS: Queensland Government regions and cities using technology to promote that is 1st class such as new stadiums and RELEVANT SPORTS: Applicable across all the amazing infrastructure that different locations for training using technology. It sports locations have to offer. is rewarding to be a part of the economic TAGS: AI (Artificial Intelligence), Fan Analytics, recovery. We have a strong focus on VR (Virtual Reality) / AR (Augmented Reality) providing Web based Augmented Reality which allows fans to a complex, interactive, engaging and beautiful experience which used to be accessible via a full app install.

BBOX SPORTS AUGMENTED REALITY, OFFERING REAL DATA ABOUT FANS

HEAD OFFICE: Amsterdam, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 BBox Sports have created an engagement tool Use augmented reality and mixed reality ESTABLISHED: 2018 that offers real data about real fans. At BBox to bring the best experience to the fans WEBSITE: bboxsports.io we allow sports teams to really know their fans wherever they are. Our value proposition EMAIL: [email protected] and engagement with them in a whole new covers: behavioural and analytical data; KEY CLIENTS: SL Benfica, Sporting CP level through Augmented Reality. LADS patented collectible product; AR RELEVANT SPORTS: Soccer tech developed in-house; Fans influence TAGS: E-Commerce, Fan Analytics, VR (Virtual We analyze data such as time spent inside the on new products; Data collection in a fun Reality) / AR (Augmented Reality) AR 360 stadium, where they look at, areas they way; Data analysis delivered in a Platform; prefer to visit, taking photos with players, or and a Platform that allows sports teams to have access to players info and others, so that adjust, curate and custom content. sports teams can generate new and efficient revenue streams or even offer sponsors new option on their investments.

BENCHVOTE SELF-SERVICE, DIGITAL CAMPAIGN CREATION PLATFORM

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Benchvote is a turnkey, self-service digital The Benchvote platform is suitable for the ESTABLISHED: 2017 activation creation tool that contains a huge following industry verticals: WEBSITE: benchvote.com range of fan engagement tools and sponsor • Elite level Sports teams and Federations EMAIL: [email protected] activation assets that is ‘code-free’ and • Publishers + Broadcasters KEY CLIENTS: beIN Sports, NBL, Dafabet, requires no marketing experience - it’s a one • In-Stadium Activations Collingwood FC, Western Sydney Wanderers stop shop that drastically reduces time and • Esports RELEVANT SPORTS: Applicable across all effort taken to great digital campaigns: • Betting sports • White label, easy to activate with partners • Grassroots Teams and Federations TAGS: E-Commerce, Fan Analytics, Grassroots • Integrates into existing apps and websites - / Youth no extra apps required • Get best-practice solutions from our template library - or we can create something totally bespoke for you

BFAN SPORTS MOBILE FIRST FAN ENGAGEMENT PLATFORM FOR RIGHT HOLDERS

HEAD OFFICE: Paris, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 bFAN Sports is fan engagement platform bFAN Sports platform is poised to include ESTABLISHED: 2017 natively integrated with the sports ecosystem advanced fan oriented streaming solution, WEBSITE: bfansports.com that includes white label iOS and Android fan rooms, business encounters solutions EMAIL: [email protected] applications enabling rights- holders to create and advanced fan oriented games KEY CLIENTS: AS Monaco , F1 French Grand meaningful and lasting relationship with their Prix, Stade Français Paris , FC Lausanne, LOU fans, deliver world class tailored experiences, Rugby create new sources for monetization and RELEVANT SPORTS: Applicable across all deepen their fanbase knowledge. sports bFAN Sports platform includes advanced TAGS: Fan Analytics, OTT, Social Media services to fans (games, loyalty program, e-couponing, stadium animations), and easy to manage fan solution for clubs.

BRAND LOVE INTELLIGENCE AI BRAND AND AUDIENCE BEHAVIOUR TECHNOLOGY

HEAD OFFICE: Assen, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Brand Love intelligence is the AI tech company We’ll launch our new software ‘Relevense’ ESTABLISHED: 2019 for brand and audience behaviour. We ideate including our add-ons such as Ambassador WEBSITE: brandloveintel.com concepts, develop software, license, distribute Connect to football clubs from the EMAIL: [email protected] and advise on AI for various sports, media & professional football leagues in The KEY CLIENTS: FC Emmen, Almere City FC, FC entertainment business challenges. We help Netherlands & Belgium. Soon to be Groningen, VVV Venlo, ESL Benelux companies to transform their AI & online media followed by Germany. New collaborations RELEVANT SPORTS: Applicable across all and marketing challenges into clear benefits. among established sports & media sports Powered by state-of-the-art and the latest organisations have been planned. New TAGS: AI (Artificial Intelligence), Business innovations for ML, Brand Love intelligence add-ons for predicting customer behaviour Intelligence, E-Commerce developed the software Relevense. It is the within customer journey are coming up. open, multi-connected assistent that lets you optimize your fan engagement on social media with clear focus.

COMMENTARO WITH COMMENTARO EVERYONE CAN BECOME SPORTS COMMENTATOR

HEAD OFFICE: Hamburg, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Sport emotionalizes the masses. Everyone Commentaro LIVE will be available as an ESTABLISHED: 2018 wants to have a say. Only one is allowed, the app - as a second-screen-solution on the WEBSITE: commentaro.com commentator. Since its launch commentaro smartphone. Users can watch the game or EMAIL: [email protected] offered the possibility for everyone to competition they like on their main screen KEY CLIENTS: sportdigital TV Sende- und commentate sports videos by themselves and and connect their smartphone to an audio Produktions GmbH, Sportainment Medien have their saying in the sports world. Next step device and open commentaro LIVE to add GmbH & Co., Moonvalley GmbH is to jump one level higher in fan engagement a commentary from the community. Via a RELEVANT SPORTS: Applicable across all and to enable users to commentate sport technical solution the video on the main sports events in real time ‚ with commentaro LIVE. screen and the commentaro LIVE audio will TAGS: News / Content, Social Media Users will be able to share their personalized be synchronized and after that the audio commentary live with others or just listen to from the main screen can be muted. what other commentators have to say to the ongoing action.

CREATIVEBOT ALL-IN-ONE SOLUTION FOR 1-TO-1 PERSONALIZED CONVERSATIONS

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Creative Bot provides large sports We help large sports organizations, ESTABLISHED: 2018 organizations with an all-in-one solution to like the Los Angeles Rams, to capture a WEBSITE: creativebot.ai enable 1-to-1 personalized conversations, larger segment of their digital fan base EMAIL: [email protected] at scale, with their fans on any messaging through direct messaging. This allows us KEY CLIENTS: Los Angeles Rams platform (SMS, Messenger, WhatsApp, etc). to uncover new data and insights on their RELEVANT SPORTS: Applicable across all We use a combination of automated chatbots, fans, which helps drive ticket sales and sports connected to our enterprise-grade platform, merchandise. More importantly, we believe TAGS: AI (Artificial Intelligence), Business which includes a full FRM, Smart Inbox, and the biggest opportunity is in B2B revenue, Intelligence, Fan Analytics Campaign builder. giving their sponsors a new way to target very specific segments of their audience with a concrete proof of ROI.

F4N FAN ENGAGEMENT AND DATA MANAGEMENT

HEAD OFFICE: Perth, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 F4N (pronounced ‘fan’) is a start-up that is We have developed a static 10-screen ESTABLISHED: 2018 developing a multisport mobile app to enable prototype which has been well-received in WEBSITE: f4n.com.au fans of any sport at any level to easily engage the market in Australia. We are currently in EMAIL: [email protected] with their favourite sports, tournaments, the process of seeking an initial investment KEY CLIENTS: Appello Software Development, teams and heroes whilst enjoying a range of to build our MVP. Once the MVP is built we Hyper Apps premium partner services such as betting, plan to run a pilot program with several RELEVANT SPORTS: Applicable across all ticketing, gaming, predictions, ratings, community-based sporting organisations sports merchandise and travel. Our proprietary across a few codes such as cricket, hockey TAGS: Fan Analytics, Grassroots / Youth, OTT ‘LivePlay’ technology, will also create an and netball, to make the app available to opportunity for grassroots clubs to digitize their members and do proof of concept. We their data, improve engagement and grow will also continue to engage with potential revenue. partners in the sports ecosystem.

FAN+ SPORTING EXPERIENCE MARKETPLACE

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 FAN+ is the first marketplace of its kind in FAN+ has launched a partnership with ESTABLISHED: 2019 Australia that offers fans access to the most Qantas Airlines, users can now EARN WEBSITE: fanplus.com extraordinary and exclusive experiences. Qantas points on every purchase. We EMAIL: [email protected] FAN+ connects fans with their sporting clubs, have launched Virtual Experiences which KEY CLIENTS: LA Galaxy, National Rugby athletes and personalities via live experiences. have been a hit throughout the covid-19 League, GWS GIANTS AFL, Sydney Kings We give fans access to the most unique pandemic. Our new tech developed Basketball, Dallas Mavericks NBA Team experiences in Australia and across the globe. to allows FAN+ to run auctions and RELEVANT SPORTS: Applicable across all We do it by creating premium experiences sweeptakes. sports for fans whilst supporting and giving back to TAGS: Marketplace, Ticketing community and charity organisations. We are sports and entertainment fanatics and industry insiders with access to the stars that nobody else can get.

FAN 360 FAN 360 WORLDWIDE FOOTBALL NEWS AGGREGATOR POWERED BY AI

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Fan 360 app is the first worldwide football At this moment Fan360 has almost 700K ESTABLISHED: 2017 news aggregator powered by artificial downloads, present in more than 192 WEBSITE: fan360.net intelligence (AI) that provides you up-to-date countries. We also raised an investment EMAIL: [email protected] personalized content. round of $800,000 to keep growing the KEY CLIENTS: Ronaldinho, Luis Figo, Roberto audience and reaching 3 Million users. Carlos, SportRadar Implementing AI and optimization of the RELEVANT SPORTS: Soccer personalized content. TAGS: AI (Artificial Intelligence), Fan Analytics, News / Content

FANORAMAS FAN PHOTOGRAPHY AND ENGAGEMENT AT SCALE

HEAD OFFICE: Calgary, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Fanoramas is a fan photography platform Fanoramas will be launching with an EPL ESTABLISHED: 2012 that gives every fan a personal photo gallery team when fans begin to attend events. WEBSITE: fanoramas.com for sharing, printing and reliving their event We are in discussions with several teams EMAIL: [email protected] experience. For teams and sponsors, the and sponsors to install the platform. KEY CLIENTS: Hockey Canada, Deutsche platform creates a new digital advertising Eishockey Bund, Cody Snyder Bullbustin channel and opportunities for one on one RELEVANT SPORTS: Applicable across all interactions with fans. sports TAGS: Business Intelligence, Fan Analytics, Social Media

FANSAVES CONNECTING TEAMS, SPONSORS AND FANS

HEAD OFFICE: Ottawa, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 FanSaves is a digital platform that is FanSaves is currently helping over 41 ESTABLISHED: 2017 revolutionizing the world of sponsorship by teams and organizations across North WEBSITE: fansaves.com giving fans a way to engage with and support America, featuring hundreds of brands EMAIL: [email protected] brands that support their favourite sports and businesses, making it easier for fans KEY CLIENTS: Collegiate Sports Management teams and organizations. Our couponing and to know and support sponsors. We’re Group (GSMG), Sports & Entertainment loyalty platform offers fans discounts, deals currently in talks with multiple blue Atlantic, North American Hockey League, St and promotions from sponsors while every chip clients and recently partnered with Francis Xavier University (X-Men/Women redemption is captured, allowing for customer Collegiate Sports Management Group. Atheltics), UCup 2020 analytics and true ROI to be tracked. The app With the pandemic changing the trajectory RELEVANT SPORTS: Applicable across all and website are free for fans to use, allowing of many leagues, teams and sponsorship sports them to access coupons from their favourite opportunities we know that we are in a TAGS: Fan Analytics, Marketplace, Sponsorship team’s sponsors, while season ticket holders unique position to leverage our platform. Analytics and VIPs can receive even bigger savings.

HOMEFANS GLOBAL MARKETPLACE FOR SPORTS EXPERIENCES

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Homefans is the Airbnb for sports experiences. Homefans has been the global pioneer of ESTABLISHED: 2015 We are a two-sided marketplace allowing designing and operating unique football WEBSITE: homefans.net travelling fans to discover, plan and book their experiences (match ticket + authentic local EMAIL: [email protected] sports experiences in the best destinations activities led by locals) at a larger scale. KEY CLIENTS: Manchester City, Atletico around the world; and local fans to list de Madrid, Celtic FC, Flamengo, Porto FC, experiences, earn money and host - all in one Now, with the development of the tech Feyenoord place. marketplace, we are exponentially RELEVANT SPORTS: Soccer increasing the number of local hosts, TAGS: Marketplace We possess the competitive advantage of expanding the experience offering to other having set up throughout the years a robust sports and tapping into other sports at a network of own local hosts and ticket and global scale. hospitality services access, which enables the feasibility a global sports marketplace.

IQONIQ FAN ENGAGEMENT, SOCIAL LOYALTY AND MONETIZATION PLATFORM

HEAD OFFICE: Monte Carlo, Monaco SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 IQONIQ is a revolutionary fan engagement In spite of the current environment, ESTABLISHED: 2019 and social loyalty platform that exclusively we have signed the following global WEBSITE: iqoniq.com targets the multi-billion-dollar Sports, Media partnership agreements in the first half of EMAIL: [email protected] & Entertainment industry. By combining all this year: KEY CLIENTS: Olympique de Marseille, the modern-day features of fandom into a • Olympique de Marseille AC Milan, AS Monaco, Euroleague, Drone single platform, IQONIQ provides a unique fan • AS Monaco Champions League experience which offers more personal, more • Euroleague RELEVANT SPORTS: Applicable across all rewarding and more purposeful engagements • Drone Champions League sports with idols, athletes, clubs and leagues. TAGS: Athlete Empowerment / Promotion, Fan Analytics, Sponsorship Analytics

IXPOLE CLOUD PLATFORM FOR VIP HOSPITALITY AND SPONSORSHIP

HEAD OFFICE: Hasselt, Belgium SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 iXpole is a cloud based solution helping sports iXpole is used in different sports branches. ESTABLISHED: 2014 clubs and event organizers professionalize Mainly football, but also rugby, cycling, WEBSITE: ixpole.com their internal business processes. iXpole field hockey, and, of course, the event EMAIL: [email protected] centralizes all data related to their VIP business. Any organisation generating KEY CLIENTS: Sportpaleis Group (Live customers (like contract management, important revenue from VIP hospitality will Nation), Johan Crijf ArenA, AFC Ajax, RSC hospitality, sponsorship, ticketing) in one tool, see the customer satisfaction rise while Anderlecht, Club Brugge, FC Metz allowing each internal user to have access own personnel will be less frustrated on RELEVANT SPORTS: Applicable across all anywhere, anytime to the most up-to-date administrative tasks. The nicest and most sports information about his customer. All matchday visible feature of iXpole is the VIP portal. TAGS: Business Intelligence, E-Commerce, VIP operations are fully automated: no more It is used to allow your VIPs to self-service Sponsorship Analytics human errors; no stress. Each VIP customer their experience, but also to optimize the can access the same information through his relationship management. own personalized VIP Portal (internet or app).

KISSCAM KISSCAM MOBILE APP INCLUDES ARENA CONTEST

HEAD OFFICE: Denver, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 KissCam has matured to become a globally Since the photo frame or heart is custom ESTABLISHED: 2013 trademarked, multi-patented, geofencing, designed for each event, the arena or WEBSITE: kisscam.com mobile contest app that has revolutionized stadium has the opportunity to sell EMAIL: [email protected] not only how and where the game is played, sponsorships on the frame. Now sponsors KEY CLIENTS: Currently negotiating with but who can play it and when. The mobile aren’t limited to banners hanging inside the international sports leagues to include the app brings arena and venue operators a new, venue. Arenas can up-sell the sponsors to KissCam Arena Contest during the game, practically limitless revenue stream through include banners on the app that become available to all fans and those watching from fan participation, ad sales, social media front and center to all venue participants. home. promotion and data information source. Rather Or, maybe the venue wants to find new RELEVANT SPORTS: Applicable across all than requiring a live camera feed from the sponsors. The opportunities are limited sports arena or ballpark, the venue simply has the only by your marketing team’s imagination. TAGS: Fan Analytics announcer direct attendees on how to enter the contest to win a prize.

KOMO DIGITAL ENGAGEMENT IMMERSIVE DIGITAL ENGAGEMENT

HEAD OFFICE: Perth, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 The Komo engagement platform allows you Komo has been used and is trusted by the ESTABLISHED: 2014 to easily create an online ecosystem where likes of Fox Sports, Coca-Cola Amital, WEBSITE: komo.digital your community can engage with interactive, Ticketmaster, Warner Music, AFL Clubs, EMAIL: [email protected] gamified content/competitions and allows NRL, Super Netball, USA Basketball and KEY CLIENTS: Marsh, Coca-Cola Amital, you to incentivize and reward them with many others. Ticketmaster, Softball Australia, Golf Australia personalized digital coupons and prizes. RELEVANT SPORTS: Applicable across all Komo’s platform is used in stadia, across sports The intuitive technology allows you to create linear and OTT broadcast and in the digital/ TAGS: Business Intelligence, Fan Analytics, and launch interactive digital campaigns social world. OTT quickly and reward customers instantly while at the same time gathering rich data and non- intrusive market research.

KONEKTV CONVERTING SPORTS FANS TO SPORTS BETTORS

HEAD OFFICE: Las Vegas, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 KonekTV uses technology to convert sports KonekTV works with major chains and ESTABLISHED: 2017 bettors to sports fans. At sports bars, arena/ brands like Hooters, Bowlero, Caesars, WEBSITE: konektv.com stadiums, casinos and on websites, KonekTV’s William Hill, Wynn and more. EMAIL: [email protected] best-in-class stats, analytics and odds drive KEY CLIENTS: Hooters, Caesars, William Hill, traffic to sports betting apps. Wynn, Bowlero RELEVANT SPORTS: Applicable across all Designed for mobile, low internet sports environments, it works anywhere, on any TAGS: AI (Artificial Intelligence), News / device. Content, OTT

NETSCOUTERS DECENTRALIZED FOOTBALL INVESTMENTS AND FUNDING ECO-SYSTEM

HEAD OFFICE: Madrid, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We aim to build a distributed meritocratic We are developing projects that combine ESTABLISHED: 2016 transparent and unified platform to assess, Big Data, Blockchain and video streaming WEBSITE: projetc.netscouters.com validate and empower youth players’ skills. based in AI technology EMAIL: [email protected] Decentralized Football Investments and KEY CLIENTS: Active Nation, Welsh Water funding Eco-System Based in a meritocratic Adventures, Active 360, Cardiff Ski and Platform. Snowboard RELEVANT SPORTS: Soccer TAGS: AI (Artificial Intelligence), OTT, Performance Data Analytics

OPENSPONSORSHIP MARKETPLACE CONNECTING BRANDS TO ATHLETES

HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 OpenSponsorship is the largest marketplace OpenSponsorship is excited about the ESTABLISHED: 2014 making it easy for brands to partner with release of our mobile app to help athletes, WEBSITE: opensponsorship.com athletes for marketing campaigns. 80% of agents and brands to complete deals EMAIL: [email protected] our 6000 deals to date are digital marketing even more seamlessly. We also recently KEY CLIENTS: Anheuser Busch focused including social media, content formed a partnership with JMI sports to RELEVANT SPORTS: Applicable across all marketing and affiliate marketing. 20% are be the leader in the college sports space. sports more traditional deals with photoshoots, We have partnered with many PA’s such as TAGS: Athlete Empowerment / Promotion, appearances and longer term deals. the MLBPAA and the MLSPA to help their Marketplace, Social Media OpenSponsorship’s athlete network includes athletes get more sponsorship deals. 6600 athletes across 50 countries and 160 sports, including over 60% of the NFL and NBA.

PUMPJACK DATAWORKS SPORTS DATA MANAGEMENT

HEAD OFFICE: Fort Worth, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 PumpJack DataWorks is a Texas based sports- Inter Miami CF working with PumpJack ESTABLISHED: 2018 technology service with offices in New York Dataworks, recently made history as it WEBSITE: pumpjackdataworks.com and Madrid that helps teams and venues of became the first MLS club to live stream a EMAIL: [email protected] all sizes refine their digital strategy to lower match via its own app. KEY CLIENTS: Dallas Mavericks, their user-acquisition costs and increase Inter Miami CF their revenue per user. As new platforms of RELEVANT SPORTS: Applicable across all engagement become available The PumpJack sports data management system helps teams and TAGS: Fan Analytics venues gather and refine their fan data to better understand their audience, make better business decisions, and achieve new revenue opportunity through technology.

QUIPMO SURF, BIKE, SNOW P2P GEAR RENTAL MARKETPLACE!

HEAD OFFICE: Perth, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Quipmo is the surf, bike, and snow peer to Quipmo has: ESTABLISHED: 2017 peer gear rental marketplace for like-minded • Listings in 18 countries including WEBSITE: quipmo.com travellers and locals who share a passion for coverage right across Australia; EMAIL: [email protected] adventure! • Has 1800+ listings on the platform KEY CLIENTS: Cycling New Zealand, including roughly 70% growth in 2019; Association of Professional Bodyboarding, Quipmo provides a way for people to hire gear • Circa 65,000 social followers; Disabled Wintersport Australia when they want it - Equipment for the Moment! • 11 major strategic partnerships; and RELEVANT SPORTS: Applicable across all • Customers that include hire businesses, sports shops, charities, and individuals TAGS: E-Commerce, Marketplace

RYPPLZZ SPATIAL ENGINEERING COMPANY

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Rypplzz (“ripples”) is the spatial engineering • Rypplzz has just opened a $5M raise and ESTABLISHED: 2016 company behind Interlife, an innovative are starting to get serious interest. WEBSITE: rypplzz.com software platform that connects people, • Previously raised $1.4M via convertible EMAIL: [email protected] things and digital content with the physical notes. KEY CLIENTS: Anschutz Entertainment Group environment adding a spatial component to • Issued Patents and proven technology. (AEG), LAFC and Banc of California Stadium, the web. In addition to their ‘spatial network’, • Strategic partnerships with industry PMY Group, ELF Golf, Mirage Entertainment Rypplzz has its own patented wifi network that market leaders. RELEVANT SPORTS: Applicable across all can transmit data more efficiently than other • Initial revenue phase, including a sports networks and track device locations more recently signed multi-million dollar TAGS: Social Media, VR (Virtual Reality) / accurately than GPS. We are now launching contract. AR (Augmented Reality), Wearables / Smart a social media application leveraging the • Scaling into multi-billion-dollar Devices platform this fall. markets.

SNAPTIVITY CROWD’S EMOTIONAL INTELLIGENCE & CAPTURE BEST MOMENTS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 The moments when you leap and roar with the In the light of uncertainty around fans ESTABLISHED: 2014 crowd are priceless. Snaptivity enhances the returning to stadiums, we scaled up WEBSITE: snaptivityapp.com live-event experience by creating picture- our machine learning algorithms and EMAIL: [email protected] perfect memories for every spectator. launched InSITE. InSITE is a crowd’s KEY CLIENTS: Top European football clubs Snaptivity’s IoT sensors collect 16 data points emotional intelligence tool with features RELEVANT SPORTS: Applicable across all like crowd movement, sound, light, etc. This of Automated Social Distancing Audit, sports Big Data is analysed using ML to predict the Crowd Management, BI (brand presence, TAGS: AI (Artificial Intelligence), Business behaviour and emotions of the fans along with logo tracking, eyeballs on screens) and Intelligence, Computer Vision the stadium environment. This automatically Behaviour Tagging. We start with Social triggers robotic cameras to capture the Distancing Audit, whereby InSITE runs moments fans live for. Every photo is matched on a video feed from existing camera with contextual branding, allowing sponsors to infrastructure. reach audience at scale.

SPECTALIX THE FUTURE OF SOCIAL VIDEO MARKETING

HEAD OFFICE: Yokne’Am, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Spectalix developed a revolutionary video We are currently releasing an APK for ESTABLISHED: 2017 marketing app for businesses, especially for evaluation to interested parties, including WEBSITE: spectalix.com sports clubs (provisional patent application). sports clubs, sports apparel brands, EMAIL: [email protected] Based on our groundbreaking deep learning broadcasters and mobile operators. You KEY CLIENTS: N/A technology, the app allows a mobile phone are invited to try out our app for free, with RELEVANT SPORTS: Applicable across all user to isolate a person’s image from the an iOS version now available. sports background in real-time, using a live video TAGS: Athlete Empowerment / Promotion, capture or a pre-recorded clip in a phone We offer our technology as a white label Social Media, VR (Virtual Reality) / AR gallery. Simultaneously the segmented person app that can be easily customized, as well (Augmented Reality) video is being dropped into branded video as an SDK for entities who have an app with scenes. Sports Clubs will dramatically increase a large user base. fan engagement by constantly generating short and fun clips of their teams’ stars.

SPORTILITY WORLD-FIRST PLATFORM CONNECTING GRASSROOTS TEAMS TO BRANDS

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Sportility is a world-first platform which Sportility’s high profile, national brand ESTABLISHED: 2018 connects grassroots sporting teams sponsors include Optus, uno Home Loans, WEBSITE: sportility.co to Australian brands for sponsorship CareerOne, 86400, Petzyo and Wisr. By EMAIL: [email protected] opportunities. Designed to support the future selecting up to three sponsors on their KEY CLIENTS: Optus, uno Home Loans, 86400, of sport in Australia, teams access Sportility for custom-gear, players pay no more than $15 CareerOne, Wisr its One-Click Sponsorship, which immediately per item, immediately unlocking rewards RELEVANT SPORTS: Applicable across all reduces the cost of gear and unlocks valuable and cashback offers to essentially make sports brand rewards for players. As a brand gear free. Through sophisticated analytics TAGS: Athlete Empowerment / Promotion, sponsor on the platform, Sportility provides and a dynamic dashboard, brand sponsors Grassroots / Youth, Sponsorship Analytics unrivalled access to over 80,000 players, with can define and target key audiences, track the opportunity to amplify reach and ROI by user engagement and increase their brand selecting priority demographics and sports footprint in the influential sporting space. according to marketing objectives.

SQWAD HELPING SPORTS TEAMS & EVENTS CONNECT FANS TO SPONSORS DIGITALLY

HEAD OFFICE: Portland, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SQWAD allows you to quickly build & Recently added Auburn Sports Proprties ESTABLISHED: 2015 launch sponsored digital contests that grow and FC Cincinnati as partners.mvp WEBSITE: sqwadhq.com connections, drive leads, and send offers EMAIL: [email protected] instantly to fans for an engaging experience KEY CLIENTS: Chicago Bulls, VfL Wolfsburg, whether your team is playing in front of sold- Virginia Tech, Dallas Cowboys, Chicago Bears out crowds or empty stadiums. RELEVANT SPORTS: Applicable across all sports Our activations are hand-crafted with your TAGS: Business Intelligence, Fan Analytics, sponsor goals in mind. Whether your sponsor’s Sponsorship Analytics goal is to send out offers, drive leads, or just connect with your fans...we have an activation perfect for driving trackable ROI & value.

STADS PRIVATE MARKETPLACE FOR IN-STADIUM ADVERTISING

HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 STADS is the first and only private marketplace STADS is continuously working on ESTABLISHED: 2018 that supports the in-stadium media buying improving our targeting and retargeting WEBSITE: stads.io process by linking brands and rights holders capabilities by providing relevant analytics EMAIL: [email protected] through one simple platform that covers the to assist advertisers in their buying KEY CLIENTS: Borussia Dortmund, Lagardere, entire process; from buying, to scheduling, decision process and reaching their KPIs. AC Milan, WPP, Italy to optimisation. With tools and analytics The company has recently introduced RELEVANT SPORTS: Soccer to accurately target audiences by stadium, a white-label solution, offering our TAGS: Business Intelligence, Marketplace, game and broadcast, slots can be chosen to technology to rights-holders to better Sponsorship Analytics suit individual needs, narrowed down further engage with their sponsors with an by time frame, duration, intensity and price. innovative tool to optimize their media The company currently operates in the top exposure. European Football leagues including Italy, Germany, UK, Spain and France .

STARGRAPH A DIGITAL PLATFORM TO MONETIZE FAN ENGAGEMENT

HEAD OFFICE: Rome, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Stargraph is a digital platform to generate One of the most iconic cycling races in the ESTABLISHED: 2017 positive ROI from sponsorship activation world (Giro d’Italia), a 6 time Formula1 WEBSITE: stargraph.it/en attracting, engaging and converting true fans World Champion, the Italian National EMAIL: [email protected] (not followers). Stargraph is able to create Football team and many others are the KEY CLIENTS: Infront, Giro d’Italia, Petronas, new Apps, Web-Apps or integrate the following customers that choose Stargraph in 2020. Misano World Circuit, FIGC, TIM, Lega Serie A high added-value services within existing And we’re working on a new B2C app to RELEVANT SPORTS: Applicable across all platforms: create a direct relationship between Stars sports 1. Digital Autographs (Stargraph) and Fans: the Star’s Inner Circle is already TAGS: Athlete Empowerment / Promotion, 2. StarCards (postcards printed and shipped chosen by 30 esports stars. Fan Analytics, VR (Virtual Reality) / AR all over the world on which augmented (Augmented Reality) reality content is activated) 3. Augmented Reality 4. Fan Relationship Management

TRAK SOFTWARE SPONSORSHIP MANAGEMENT & MARKETING COLLABORATION SOFTWARE

HEAD OFFICE: Salt Lake City, UT, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Trak enables sponsorship marketers of all Most recently, we have incorporated data ESTABLISHED: 2015 types to depart from traditional means of Insights, a Performance Index, visual WEBSITE: trak.io facilitating and executing partnerships in Dashboards and digital Presentations to EMAIL: [email protected] joining the world of modern partnership help put the results next to the work and KEY CLIENTS: Monumental Sports & management. We’ve applied many years of quickly present in digital slideshow format. Entertainment, Sporting KC, Coca-Cola, industry-related experience and created 1 Integrations with SSB and TicketManager Aquarius Sports & Entertainment, Baltimore place to collaborate on everything sponsorship have helped make this truly the 1-source Ravens from pre-sales to analyzing and presenting of truth for everything sponsorship. Trak RELEVANT SPORTS: Applicable across all returns on partnerships. Our intuitive, cloud- has successfully helped groups from sports based platform raises the bar when it comes individuals to collegiate summer league TAGS: Business Intelligence, Performance to strategy, execution and analysis and creates baseball teams to the most complex North Data Analytics, Sponsorship Analytics efficiencies that feel like extra manpower and American multi-property groups. the justification sponsors need today.

ULTRA SYNC SPORTS DISPLAYING HOME FAN SUPPORT IN THE STADIUM

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 In a time of empty stadium, fans cannot We have our prototype ready and working, ESTABLISHED: 2020 participate in live events, but they want to and as well as the web display. We are member WEBSITE: ultrasyncsports.com/investors teams cannot see and feel their fans support of the Global Sport Innovation Center EMAIL: [email protected] anymore. (GSIC) powered my Microsoft and based KEY CLIENTS: Samsung in Madrid. We’re also part of the Microsoft RELEVANT SPORTS: Soccer Our solution: A live, interactive experience premium start up program in March 2020. TAGS: Fan Analytics, Health / Med Tech displaying the collective emotional connection Thanks to our work on Heart Rate from of the audience. We create live, interactive mobile we recently started to work with experiences displaying the collective Samsung Innovation Center. Finally we’re emotional pulse of the fans, both at home and working on displaying global emotional in the stadium. Now, individuals can put their response of the fans during the games. heart in the game - literally.

WALLJAM SMART WALL TECHNOLOGY

HEAD OFFICE: Kimpton, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Walljam has developed proprietary patented Building on sports experiential retail ESTABLISHED: 2014 sensor-based intelligent targets that capture (Top Golf, Flight Club, Swingers), WEBSITE: walljam.com and measure individual performance data Walljam is transforming its business EMAIL: [email protected] based on the accuracy power and speed of a model from pop up fan engagement KEY CLIENTS: Real Madrid, Adidas, Panini, ball strike. Used for most ball sports Walljam activations to deliver permanent social UEFA, LTA has been commissioned by some of the world’s entertainment, live experiences operated RELEVANT SPORTS: Soccer largest brands and rights holders to engage within retail settings under their new TAGS: Performance Data Analytics with their fan base, including DHL (Rugby brand Metrix. In partnership with the World Cup 2019), Real Madrid (#RMWOF UEFA Champions League, the first venue Experience), Panini, Adidas, Nissan (Women’s will be in West London, football-themed Cricket World Cup), the LTA (Wimbledon). allowing customers to be both active and In 2020 Walljam secured a global license from entertained. UEFA to operate a series of official venues.

YARR TV MULTIDEVICE FAN ENGAGEMENT AND INTERACTION PLATFORM

HEAD OFFICE: Donostia - San Sebastian, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Yarr TV is a Fan Generated Content Yarr TV is redefining the experience of the ESTABLISHED: 2012 amplification platform for Smart Stadiums and social and mobile fan inside the stadium WEBSITE: yarr.tv Clubs. We aim to boost Fan Experience and and pre and post-match. We enable fans to EMAIL: [email protected] Engagement using our socialwalls and social connect to smart stadiums: scoreboards, KEY CLIENTS: Adidas, Reebok, Cosmopolitan, quizzes, polls and contests solutions on the jumbotrons, displays, smartphones and Absolute, Galp screens of stadiums, but also on the rest of social media. RELEVANT SPORTS: Applicable across all touchpoints between clubs and their fans. sports TAGS: Social Media

sportstechworldseries.com