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HKTV Has Finally Made Its Long-Awaited Debut Online. Arthur

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HKTV Has Finally Made Its Long-Awaited Debut Online. Arthur Licence to thrill HKTV has finally made its long-awaited debut online. Arthur Tam goes outside the box and finds out what it means for the future of IM MCEVENUE T television in our city ILLUSTRATION BY BY ILLUSTRATION 28 timeout.com.hk esides being a hub for the finance, dropped in recent years,” he counters. Commerce and Economic Development, fashion and film industries over “But this is also due to the fact that people Greg So Kam-leung, has revealed any Bthe years, Hong Kong also has a have switched to different devices for sort of answer after he stated that a proud history in TV. The city’s thriving viewing. If you add it all up, there is consultant’s report – not released to the television scene has been an undying actually an increase in viewership.” public – claimed that Hong Kong couldn’t source of cultural influence – both locally sustain more than four TV stations. and internationally. It’s nothing short The days that followed last year’s of amazing that a small territory with rejection saw public outcry. Angry a market of just seven million people TV viewers called for the government can regularly produce TV shows with to be transparent about its decision. budgets similar to those made in the WE ARE THE An estimated 100,000 people amassed US that have a market of more than 300 outside the Legislative Council in protest million people. Ever since the conception VICTIMS OF OUR on October 20. So, not one to give up, of HK’s first free-to-air station, TVB, Wong then made a move to acquire China which launched on November 19, OWN SUCCESS Mobile Hong Kong for $142 million and 1967, we’ve been producing quality just proceeded to forge ahead with his TV programming that not only reaches local With the stage set and audiences network regardless. He decided to make it viewers but has also, over the years, chomping at the bit for different online-only. And, on November 19 of this expanded to audiences in Malaysia, entertainment options, then, it’s a perfect year (coincidentally, TVB’s anniversary the USA, Australia, Canada, the UK, time for the grand entrance of HKTV. The as a business), it finally enjoyed its Thailand, Singapore, Macau and New new online-only TV channel is perceived channel launch party. It has been airing Zealand. Not bad for a TV station that, as a shining beacon of hope for the next since – and has already found a pretty for the past 47 years, has been producing generation of viewers. But it wasn’t relevant niche considering the recent original Cantonese (only the third most intended to be online-only. In case you’ve climate in Hong Kong. It’s overcome widely spoken Chinese dialect) shows. been living on Mars and have missed its hurdles and succeeded against the It may be a proud, colourful history the saga, here’s a quick recap: back in powers that be, positioning itself in a but, of late, there’s been a considerable 2009, HKTV chairman Ricky Wong Wai- glossy coating of hopes and dreams while amount of public discontent aimed at kay applied for a free-to-air television sporting the feel-good slogan of TVB. Some say it’s gone stale and that licence but it was rejected on October 15, ‘life is all about new beginnings’. Wong shows are bland. Others claim it has a last year, much to his – and the general announced at the launch party that ‘Hong monopoly over the industry, despite public’s – surprise. PCCW and i-Cable Kong people and HKTV will never give the existence of stations like PCCW, were, however, both granted licences. up. We have to look out for our next i-Cable, ATV and RTHK. They say The judicial review of the decision is generation and their livelihood’, words these networks can’t compete with TVB. scheduled in the next few days but that’s that ride on the current situation of And, to top it all off, TVB has also been irrelevant compared to the fact there’s political unrest. criticised for self-censorship, especially never been a report actually explaining “A lot of the young audience might in relation to its coverage of the recent the rejection. Only the Secretary for switch to the new online channel,” ▶ heated protests. “I would say that we are the victims of HOW TO WAtcH HKtv our own success,” says TVB’s general PC/Mac manager SK Cheong in relation to the If you’re on you’re on a computer, industry’s ‘points’ ratings. A ‘point’ just head directly to hktvmall.com to represents 64,200 viewers, so a 25-point sign up and start watching online. show, for example, has 1.6m viewers. “I wouldn’t say that we aren’t creative enough. We have set the bar quite high for ourselves and produce shows that we think could surpass 25 points. Before, our bar was set at 15 points. And we do try to experiment with newer shows like When Heaven Burns, which young people voted best drama of the year in 2011. However, the show didn’t surpass the 25-point benchmark and wasn’t viewed as a success by our commercial team. I personally believe we should keep Smart TV producing this kind of drama but because If you have an LG or Samsung we set our bar so high there’s a tendency Smart TV, you can download the Smartphone/ HKTV app straight into your TV to repeat old successes.” tablet from the app store. Depending on Cheong is candid when it comes to which phone or his channel’s detractors. “Another TV and set-top box tablet you’re using, reason for viewer criticism is because If you have a regular TV, you’ll you can head to consumers’ tastes have broadened,” need a set-top box capable of the iTunes App he says. “Hongkongers watch a lot of downloading the HKTV app. Store, Google Play or Samsung Korean dramas and US dramas, which Galaxy App Store they didn’t do in the past.” It’s worth to download the noting that although Cheong has said HKTV app. that the bar has been raised, there were TVB dramas back in the early 2000s that received a whopping average rating Once downloaded, you’ll need to sign up for an account which asks for your of 40 points. “It’s true that ratings have email address, age and income. After that, you’re ready to start watching timeout.com.hk 29 We want HKTV Protestors are outraged outside LegCo on October 20, 2013 says Professor Anthony Fung at CUHK’s School of Journalism and Communications. “We just did a study and we found that young audiences – born post-80s – actually spend much less time watching a TV set. In fact, 51 percent of them mentioned that they spent most of their time browsing online and streaming and not much time on traditional television. HKTV is on trend with the habits of the younger generation. The most important thing for HKTV is capital and whether advertising trends would change enough and allocate their budget to online platforms in the long-term, because that’s how they can target younger audiences.” HKTV’s big pitch is how it’s going to change the future of TV in Hong Kong. It’s offering audiences the convenience of watching its 22 new dramas on demand. No more waiting for your show to come on – you can watch when, where and however you want. Each episode of its current batch of dramas cost around $1million to produce. It’s estimated that Wong has already invested $1billion into the company. At 6am on November 19, HKTV As to whether or not TVB is going to against each other in satirical posts, uploaded crime thriller Borderline and release any potentially sensitive shows, perhaps their rivalry is not quite as timely political drama The Election, Cheong says: “If you’re talking about strong as it might seem on the surface. which follows the depiction of a 2022 Occupy Hong Kong then obviously we “Existing channels are probably still election for the next Chief Executive. have to be careful. In such a politically going to enjoy a stable viewership HKTV is hardly subtle about the charged atmosphere we are walking a because the two terrestrial TV channels progressive shows it aims to produce. very thin line, as thin as a wire. So we’d – TVB and ATV – don’t have a direct “I was so surprised that within a few competitor,” says Fung. HKTV doesn’t hours we reached 250,000 views,” have a licence and PCCW and i-Cable Wong tells us. On top of that, a million aren’t in the position to be in the game people downloaded HKTV on their yet. The older generation will still Smart TVs and mobile devices. “It’s watch TVB and ATV, so I don’t foresee very encouraging,” says Wong. “The IF HKTV HADN’T competition for at least three years.” success of HKTV hinges on the hope and But how will it all be commercially happiness that we can bring to the Hong BEEN DENIED sustainable? The advertising budget Kong people.” Again, this might all seem pie is limited. Roughly 20 percent of all trite and over the top. But in the current ITS LICENCE, ad budgets are allocated to traditional political climate, HKTV is hitting on TV and, without a licence, HKTV is points of social change, which is likely to THERE WOULD still at a disadvantage – particularly resonate with the public.
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