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Atlantic Signs 1 Victor Sets Jan. 33 Singles Bow; NEW YORK—Atlantic Records top- per Ahmet Ertegun has announced the signing of the following artists to Promo Set With Toothbrush Firm the label: Diahann Carroll, Lurlean Hunter, Bobby Scott, The Isley Bros., NEW YORK—A standardization of The Compact 33 Double will be na- Jimmy Ricks, Ben E. King, Solomon disk speed to 33 RPM took a giant- tionally advertised at $1.49. Future Burke, Carla Thomas, Jean Dushon step forward last week with the an- Victor single releases will be issued and Jeiu-y Lieber & Mike Stoller. Lat- nouncement of RCA Victor’s Jan. simultaneously on the Compact 33 ter is the famed writers-producers, debut of its seven-inch Compact 33 and on 45. who head a band album tagged “Yak- disk. Label’s vice-president and gen- Focus of the Victor-West campaign ey Yak,” which includes a number eral manager George R. Marek made is a Compact 33 Highlighter uniquely of Count Basie sidemen. the announcement. packaged in a four-color sleeve to Ben E. King, former lead singer At least 25 releases will bow the which a Dr. West’s toothbrush is at- with the label’s songsters. The Drift- _ disks, Marek revealed. tached. Title of the Highlighter is ers, is represented on Atco with “First The Compact 33 will be released on “Tunes for Teens,” and it contains Taste Of Love” and “Spanish Har- a regular basis in two forms: as a four complete selections from new lem.” Compact 33 Single and a Compact 33 LP’s by Victor artists Sam Cooke, The Soon to be released is a duet of Double. Both singles and doubles will Browns, Neil Sedaka, and Rod Lauren. LaVern Baker and Jimmy Ricks, who be inr-luded in the initial release. The One side of the Highlighter will offer was a lead singer with The Ravens. Compact 33 Single will contain two the four tunes in monaural, the other Carla Thomas has “Gee Whiz,” not tunes. The Compact 33 Double will in- in stereo. the current Innocents/Bobby Day hits. Thrush Lurlean Hunter will have an clude four tunes—two per side. Dr. West’s initial orders on the Atlantic LP, “Blue & Sentimental,” in In launching the Compact 33, Vic- Compact 33 Highlighter have already Dec. and Diahann Carroll, who pre- tor plans a promotion with Dr. West’s, hit the million mark. All the High- viously warbled for United Artists, world’s largest manufacturer of tooth- lighters will be made available to con- will be represented with an LP, “Fun Life,” in the near future. brushes based on a Compact 33 record sumers through thousands of Dr. West Bobby Scott’s first Atlantic album which highlights complete excerpts dealers throughout the country. The FIRE RECORDS will be his original music for David Q from new LP albums. Based on initial nationally advertised price will be 88 271 W. 125th St. N.Y., N.Y. S Merrick’s Broadway production, “A orders alone, this will be the first 33 cents, representing a savings to the w O Taste Of Honey.” The pianist has ex- seven-inch record ever to be pressed buyer of 90 cents on both the record jsoscoeososoosooQcoosQooodS the incidental music the in quantities of a million. and the attached tootbrush. panded from show, musical interpretations of “We are producing the seven-inch In addition to exposing the new added dramatic episodes and welded them 33 single in an effort to broaden the Compact 33, as well as Victor artists, An Award Winning into a series of jazz pieces. singles market,” said Marek. “The to consumers, the Highlighter color- Performance for . . . present four-speed instruments offer fully dramatizes the Compact 33 story ADAM WADE a potential for playing 33 singles on both sides of its sleeve. The sleeve singing St. Nicholas Promos Xmas Songs which did not exist years ago. The will also display the four LP’s of the "GLORIA'S introduction of the Compact 33 ena- artists represented on the Highlighter. NEW YORK—St. Nicholas Music, THEME" bles RCA Victor to offer recorded The Compact 33 promotion will be with Christmas songs by topper John- From the MGM Production "Butterfield 8" music to the public in whatever form supported by a giant media campaign. ny Marks, has set a “heavy” interna- Dreamy tional promotion on its catalog of old b/w it prefers. Spearheading it will be full-page Dr. Coed 541 “The Compact 33 is also expected West’s ad in Life, Seventeen, Teen, and new Christmas songs. to attract the interest of the adult Ingenue, Playbill, and Ebony maga- Promo includes trade advertising market,” Marek continued. “With the zines, while a full-column ad in and promotional efforts by the firm’s COED Compact 33, a market can be created Parent’s magazine will also tell the staff of seven. RECORDS for those who like pop music but do story. Newcomer to the St. Nicholas cata- 1619 Broadway New York, N. Y. not wish to buy or cannot afford a Newspaper space will receive major log is “Rockin’ Around The Christ- whole LP. The new record should also attention. Ads are now scheduled in mas Tree,” cut by Decca’s Brenda be appealing to those who want to ten key markets, including New York, Lee and reported by the label to be sample a new artist through a single Chicago and Los Angeles. Ad mats in “breaking for a smash hit.” Performer and then, if pleased, acquire a long various sizes for local use will also will sing the tune on the Dec. 14 of- (Monaural) (Stereo) playing record of that same artist. be available. fering of Perry Como’s TV’er. “We also believe there is a market One of the most unusual features Decca has also cut Sammy Kaye An L.P. Jazz Triumph On Record for serious music on the Compact 33 of the Compact 33 promotion will be with “A Merry, Merry Christmas” such as the “Blue Danube” Waltz or a special, four-color counter merchan- and “Rudolph The Red-Nosed Rein- ROLF KUHN the Chopin Polonaise. Certainly, in the diser for Dr. West’s dealers. The deer.” and his Sound of Jazz old days we used to do a thriving merchandiser, which takes up a mini- Another new St. Nicholas deck is business on such short works. With mum of space, has been designed to “I’ll Be A Little Angel From Now On” "BE MY GUESr the increased interest in all classical hold seventy-two Highlighters with and “The Santa Claus Parade” by PLP-2008 music, the time may have toothbrush attached. Additional Dr. Craig Sechler and The Little Angels come to PANORAMA RECORDS, INC. try to revive this market. West’s point-of-sale will include on the Riverdale label. 250 W. 57fh St. N.Y. (Circle 5-3677) “We will, of course, continue to streamers, brochures, and window dis- Tops in the St. Nicholas catalog is merchandise and promote actively our plays. “Rudolph,” which in its 12th year has, singles available on 45. That is the To aid the dealer in selling the new according to Marks, sold 30 million form which thousands and thousands Compact 33 and to give it maximum disks in the U.S., including 5 million of buyers have found desirable, the in-store exposure, Victor vnll make for the original Gene Autry version Week form in which they best enjoy pop available a handsome merchandiser to on Columbia, and nearly 3 million ^Cash Box Pick of the Billboard Spotlight Winner music. This is a vast group and will hold approximately 350 Compact 33’s. sheet music copies. remain one of the mainstays of the Victor will also back the Compact 33 There are twenty-five new “Ru- "BELLS RING" industry. Highlighter with consumer advertising dolph” singles this year, including “RCA Victor’s primary aim,” Marek in teen-age publications, as well as dates by Paul Anka (ABC-Para- "PLEASE TELL ME concluded, “has always been to fill all extensive mount), The Melodeers (20th Fox’s trade ads, disk jockey mail- The Porodons the recording needs of music-lovers ings, and in-store material. Studio label), The Chipmunks with ^ Milestone #2005 and meet the challenge of new needs “RCA Victor’s joint promotion with David Seville (Liberty), The Lennon as they develop. We think that the Dr. West’s and the Compact 33 High- Sisters (Dot), Ella Fitzgerald name “Compact” is the most direct lighter,” W. I. Alexander, Victor Ad- (Verve), Sammy Kaye (Decca), Les- way to describe this new product to promotion manager, said, “together ter Lanin (Epic), Guy Lombardo the public and we would welcome the will give the new Compact 33 the (Capitol). adoption of it by the entire industry most powerful send-off any new prod- A technicolor short featuring “Ru- in promoting and merchandising the uct has ever received in the industry. dolph” will again be shown in thea- seven-inch 33 record.” Manufacturer’s It will promote the product, expose tres throughout the country. nationally advertised price for the RCA Victor artists, and help sell Various Xmas LP’s contain such Compact 33 Single will be 98 cents. Compact 33’s for every dealer.” other Marks’ songs as “I Heard The Bells On Christmas Day,” “The Night Before Christmas Song” and “When His Latest and Greatest Santa Claus Gets Your Letter.” There are 125 published arrange- BOB CREWE ments of St. Nicholas songs for Singing choral, band and instrumental use in schools, colleges and churches. Marks’ EV'RYTIME WARWICK M-601 “Christmas Community Lyric Book” ADMtinii -«««« has reportedly sold a million copies. His own “easy-to-play” arrangements MORTV CRAFT. PRESIDENT 701 SEVENTH AVENUE NEV7 YORK 36. N. V. Circle 5-4680 are included in “Favorite Carols.”

The Cash Box—December 3, 1960 37, 1