DOCSLIB.ORG

Preface Part I Chapter 1

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Preface Part I Chapter 1 Notes Preface 1. Bill Lee, “Marketing Is Dead,” HBR Blog Network (blog), Harvard Business Review, http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html?awid=82663748019147 84340-3271. (Last accessed April 20, 2013.) Part I 1. For the sake of consistency, I have used U.S. dollars, converted at the current exchange rate, throughout the book. 2. “Cadbury India records 40% growth on aggressive marketing drive,” Economic Times. http://articles.economictimes.indiatimes.com/2012–01-04/news/30588888_1 _managing-director-anand-kripalu-cadbury-india-cadbury-plc. (Last accessed April 20, 2013.) Chapter 1 1. Nigel Hollis, The Global Brand (New York: Palgrave Macmillan, 2008). 2. Dan Pallotta, “A Logo Is Not a Brand” HBR Blog Network (blog), Harvard Business Review, http://blogs.hbr.org/pallotta/2011/06/a-logo-is-not-a-brand.html. (Last accessed April 20, 2013.) 3. In this section I have used the word customer to be consistent with Pallota’s use of the word. In the rest of the book I will use customer when referring to people buying a service and consumer when referring to people buying a product. This distinction acknowledges that many companies sell their product to retailers—their custom- ers—who then sell the brand onto the end consumer. If the reference is generic, I will default to using consumer. 4. Roy Sutherland, “What Is Value?” YouTube video, 25:13, TedxTalks, posted October 22, 2010, http://youtu.be/3CjjHsE133w. (Last accessed April 24, 2013.) 5. Les Binet and Peter Fields, “Thinkbox Live Stream: Advertising Effectiveness,” 3:26:32, from a Thinkbox presentation held December 5, 2012, posted by Brand Republic, December 5, 2012, 11 minutes and 29 seconds. http://www.brandrepublic .com/bulletin/brandrepublicnewsbulletin/article/1162684/thinkbox-live-stream -advertising-effectiveness/?DCMP=EMC-CONBrandRepublicdailynewsbulletin (Last accessed April 20, 2013.) 6. Mark Murray, interview with author, August 10, 2012. 207 208 Notes 7. Steve Mustardé, “From Whisky Producer to Global Icon: The Story of ‘Keep Walking’ ” (BBH, IPA Effectiveness Awards case study 2008) © Copyright IPA, Institute of Practitioners in Advertising, London 2008. Accessed via Warc.com © 2013. Copyright and database rights owned by Warc. 8. Lonnie Miller, “Americans Are Holding Their Vehicles Longer: Is it Good for Loyalty?” Polk Blog, December 17, 2012, http://blog.polk.com/blog/blog-posts-by -lonnie-miller/americans-are-holding-their-vehicles-longeris-it-good-for-loyalty. (Last accessed April 24, 2013.) 9. “International Comparisons: The Handset Replacement Cycle” Mobile Future, http://mobilefuture.org/resources/international-comparisons-the-handset-replacement -cycle-2/. (Last accessed April 20, 2013.) 10. Leigh Van Valen, “A New Evolutionary Law” in Evolutionary Theory (1973), 1–30. 11. Economist Intelligence Unit, “Outside Looking In: The CMO Struggles to Get in Sync with the C-Suite” (Economist Intelligence Unit Ltd., 2012), www.management thinking.eiu.com/sites/default/files/downloads/EIU_SAS_CMO_WEBr1.pdf. (Last accessed April 24, 2013.) 12. Forrester Research and Heidrick & Struggles, “The Evolved CMO, 2012,” 2012, http://www.heidrick.com/PublicationsReports/PublicationsReports/HS_Evolved CMO2012.pdf. (Last accessed April 24, 2013.) Chapter 2 1. Katherine Harmon, “Motivated Multitasking: How the Brain Keeps Tabs on Two Tasks at Once,” Scientific American., April 15, 2010, http://www.scientificamerican .com/article.cfm?id=multitasking-two-tasks. (Last accessed April 24, 2013.) 2. Brian McElree, “Working Memory and Focal Attention,” Journal of Experimental Psychology: Learning, Memory and Cognition 27, no. 1 (2001): 817–35. 3. Sadie F. Dingfelder, “A Workout for Working Memory,” Monitor on Psychology 36, no. 8 (2005): 48, http://www.apa.org/monitor/sep05/workout.aspx. (Last accessed April 24, 2013.) 4. Daniel Kahneman, Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011). 5. “First Impressions Count on the Web,” BBC News, January 16, 2006. http://news .bbc.co.uk/2/hi/technology/4616700.stm (Last accessed April 24, 2013.) 6. Gerd Gigerenzer, Gut Feelings: The Intelligence of the Unconscious (New York: Penguin Group, 2007). 7. Jack Neff, “Pick a Product: 40% of Public Decide in Store,” Advertising Age, July 28, 2008, http://adage.com/article/news/pick-a-product-40-public-decide-store/129924/. (Last accessed April 24, 2013.) 8. Les Binet and Peter Fields, “Thinkbox Live Stream: Advertising Effectiveness,” 3:26:32, from a Thinkbox presentation held December 5, 2012, posted by Brand Republic, December 5, 2012, 1 hour, 7 minutes and 43 seconds. http://www.brand republic.com/bulletin/brandrepublicnewsbulletin/article/1162684/thinkbox-live -stream-advertising-effectiveness/?DCMP=EMC-CONBrandRepublicdailynews bulletin. (Last accessed April 20, 2013.) NOTES 209 9. Nick Chater, on human decision making (presentation, Unilever Masterclass, Tenafly, New Jersey, October 25, 2011). 10. Peter Ayton “The Rationality of Human Judgment and Decisions,” presentation, Unilever Masterclass, Fort Lee, New Jersey, November 29, 2012. 11. Graham Page, interview with author, January 22, 2013. 12. Gordon Brown, “Big Stable Brands, and Ad Effects: Fresh Thoughts about Why, Perhaps, Consistent Promotion Keeps Them Big,” Admap, May 1991, © Warc 1991 http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=46945bb8 -caf1-4820-9a7b-d3ee9495ec4d. 13. Ibid. 14. Ibid. 15. Andy Farr and Gordon Brown, “Persuasion or Enhancement? An Experiment,” MRS Conference Proceedings (1994): 69–77. 16. Byron Sharp, How Brands Grow: What Marketers Don’t Know (Australia: Oxford University Press, 2010). 17. Ibid., 112. 18. Maurice Saatchi, “The Strange Death of Modern Advertising,” Financial Times, June 22, 2006. http://www.ft.com/intl/cms/s/0/abd93fe6-018a-11db-af16-0000779e2340 .html. (Last accessed April 24, 2013.) 19. Ayton, “Human Judgement and Decisions.” Chapter 3 1. Nigel Hollis, The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, (New York: Palgrave Macmillan, 2008), 13. 2. Alex Pentland, interview with Robin Young, Here & Now, 90.9WBUR, NPR (Boston), May 26, 2011, http://hereandnow.wbur.org/2011/05/26/cell-phone-data. (Last accessed April 24, 2013.) 3. “Bill Moggridge—Clip from Objectified,” YouTube video, 3:16, posted by “gary hus- twit,” August 29, 2012, http://vimeo.com/48488802 (Last accessed April 24, 2013.) 4. Hollis, Global Brand, 56. 5. Tim Broadbent, “BMW: How 15 Years of Consistent Advertising Helped BMW Treble Sales Without Losing Prestige,” IPA Effectiveness Awards case study, 1994. © Copyright IPA, Institute of Practitioners in Advertising, London 1994. Accessed via Warc.com. © 2013 Copyright and database rights owned by Warc. 6. Barry Schwartz, The Paradox of Choice: Why More Is Less (New York: Harper Perennial, 2004). 7. Mark Batey, Brand Meaning (New York: Routledge/Taylor and Francis Group, 2008). 8. “Procter & Gamble’s Tide Pods: The Future of Laundry Care or Expensive Folly?” Euromonitor International, April 10, 2012. 9. Jack Neff, “Tide Pods Winning $7 Billion Detergent Wars by Redefining Value,” Advertising Age, December 18, 2012, http://adage.com/article/news/tide-pods -winning-7-billion-detergent-wars-redefining/238779/. (Last accessed April 24, 2013.) 210 Notes 10. John Reed, “Skoda Shifts Up a Gear into the Fast Lane,” Financial Times, March 4, 2012, http://www.ft.com/cms/s/0/332791e4-663b-11e1-979e-00144feabdc0.html#ixzz 2KQvRMWIe. (Last accessed April 24, 2013.) Chapter 4 1. Analysis conducted by Peter Field and Les Binet using the IPA Effectiveness Awards, by Nielsen Analytic Consulting using consumer packaged goods data, and by Millward Brown Mexico using client-supplied sales data; Les Binet and Peter Field, Marketing in the Era of Accountability. (London: Warc, 2007); Peter Field, “Account Planners Need to Care More About Share of Voice.” Admap, September 2009, Issue 508. Chapter 5 1. Mark Murray, interview with author, August 10, 2012. 2. Hans Kundnani, “Dyson Cleans Up,” Guardian, November 1, 2006, http://www .guardian.co.uk/business/2006/nov/01/japan.money. (Last accessed April 24, 2013.) 3. Lee Ji-Yoon, “Woongjin Coway Enjoys Boon from National Health Trend,” Korea Herald, October 7, 2011, http://nwww.koreaherald.com/view.php?ud=201107 10000224. (Last accessed April 24, 2013.) 4. Joon-Kee Hong, “CEO Greeting,” Coway website, http://www.coway.com/about /greeting.asp. (Last accessed April 24, 2013.) 5. Jim Stengel, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies (New York: Crown Business, 2011). 6. Ibid, 19. 7. Luciana Hashiba, “Story: Innovation in Well-Being—The Creation of Sustainable Value at Natura,” May 18, 2012, http://www.managementexchange.com/story /innovation-in-well-being. (Last accessed April 24, 2013). 8. José Vicente Marino, “Marca Natura” (presentation, launch event of the Top 50 Most Valuable Latin American Brands, June 21, 2012). 9. Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution: Creating and Sustaining Successful Growth. (Harvard Business School Publishing Corporation, 2003), 99. 10. “CEO Meg Whitman on the Future of Hewlett-Packard,” interview with Kai Ryssdal, podcast, Marketplace, American Public Media, November 20, 2012, http://www .marketplace.org/topics/business/corner-office/ceo-meg-whitman-future-hewlett -packard. (Last accessed April 24, 2013.) 11. Ibid. 12. Ibid. 13. “Taking AOL Beyond ‘You’ve Got Mail,’ ” interview with Kai Ryssdal, podcast, Marketplace, American Public Media, December 11, 2012, http://www.marketplace .org/topics/business/corner-office/taking-aol-beyond-youve-got-mail.
Load more

Recommended publications
  • Project Management Creative Minds : Practical People Creative Minds : Practical People Rpa:Group Is a Leading Design and Construction Consultancy
    project management creative minds : practical people creative minds : practical people rpa:group is a leading design and construction consultancy. Our skill set spans Project Management, Interior Design, Graphic Design, Branding and Architecture, all of which can be leveraged by clients to create and deliver outstanding development programmes both across the UK and worldwide. We deliver creativity that helps brands achieve world class status and a practical mindset that ensures realistic solutions, delivered on time and on budget. who we are and what we do rpa:group project management has delivered almost 2000 projects in the last 5 years, with a total construction budget of well over £1 billion. Our core strengths span retail interior fit outs and supply chain management, as well as projects ranging from cutting edge student accommodation to schools, hotels, restaurant chains and offices. Being part of one of the largest design and construction consultancies in the UK, we encompass a global reach and provide specialist European knowledge. long client relationships We enjoy long-standing relationships with international brands such as Tommy Hilfiger, Foot Locker, New Look, Carphone Warehouse, TK Maxx and World Duty Free. Whilst these relationships are one of our proudest achievements, we are also delighted to say that 80% of our business comes from the recommendations of clients, both big and small, who are happy to give us the enormous responsibility of delivering their projects on brief and on schedule, across the globe. our working practice Business is always about people – and our people are passionate about giving clients a service that exceeds their expectations, which is why we we have been awarded the Investors in People accreditation.
    [Show full text]
  • Nysba Spring 2020 | Vol
    NYSBA SPRING 2020 | VOL. 31 | NO. 2 Entertainment, Arts and Sports Law Journal A publication of the Entertainment, Arts and Sports Law Section of the New York State Bar Association In This Issue n A Case of “Creative Destruction”: Takeaways from the 5Pointz Graffiti Dispute n The American Actress, the English Duchess, and the Privacy Litigation n The Battle Against the Bots: The Legislative Fight Against Ticket Bots ....and more www.nysba.org/EASL NEW YORK STATE BAR ASSOCIATION In The Arena: A Sports Law Handbook Co-sponsored by the New York State Bar Association and the Entertainment, Arts and Sports Law Section As the world of professional athletics has become more competitive and the issues more complex, so has the need for more reliable representation in the field of sports law. Written by dozens of sports law attorneys and medical professionals, In the Arena: A Sports Law Handbook is a reflection of the multiple issues that face athletes and the attorneys who represent them. Included in this book are chapters on representing professional athletes, NCAA enforcement, advertising, sponsorship, intellectual property rights, doping, concussion-related issues, Title IX and dozens of useful appendices. Table of Contents Intellectual Property Rights and Endorsement Agreements How Trademark Protection Intersects with the Athlete’s EDITORS Right of Publicity Elissa D. Hecker, Esq. Collective Bargaining in the Big Three David Krell, Esq. Agency Law Sports, Torts and Criminal Law PRODUCT INFO AND PRICES 2013 | 539 pages Role of Advertising and Sponsorship in the Business of Sports PN: 4002 (Print) Doping in Sport: A Historical and Current Perspective PN: 4002E (E-Book) Athlete Concussion-Related Issues Non-Members $80 Concussions—From a Neuropsychological and Medical Perspective NYSBA Members $65 In-Arena Giveaways: Sweepstakes Law Basics and Compliance Issues Order multiple titles to take advantage of our low flat Navigating the NCAA Enforcement Process rate shipping charge of $5.95 per order, regardless of the number of items shipped.
    [Show full text]
  • HP Annual Report
    Meg Whitman President and CEO Dear Stockholders, Fiscal 2012 was the first year in a multi-year journey to turn HP around. We diagnosed the problems facing the company, laid the foundation to fix them, and put in place a plan to restore HP to growth. We know where we need to go, and we are starting to make progress. The Year in Review In the first year of our turnaround effort, we provided a frank assessment of the challenges facing HP, laid out clear strategies at all levels of the corporation, and mapped out our journey to restore HP’s financial performance. Most importantly, we did what we said we would do in fiscal 2012 – we began taking action to bring costs in line with the revenue trajectory of the business and met our full-year non-GAAP earnings per share outlook. We have just completed year one of our journey, and we are already seeing tangible proof that the steps we have taken are working. This includes generating $10.6 billion in cash flow from operations for fiscal $10.6B 2012. HP used that cash to make significant progress in rebuilding our balance sheet – reducing our in cash flow from net debt by $5.6 billion during the year – and returned $2.6 billion to stockholders in the form of share operations for repurchases and dividends. fiscal 2012 Our efforts in fiscal 2012 also included beginning to tackle the structural and execution issues we identified, and building the foundation we need to improve our performance in the face of dynamic market trends and macroeconomic challenges.
    [Show full text]
  • 1 Federal Register Notice DEPARTMENT of JUSTICE
    This document is scheduled to be published in the Federal Register on 015/ 14/2014 and available online at http://federalregister.gov/a/2014-11056, and on FDsys.gov Federal Register Notice DEPARTMENT OF JUSTICE Antitrust Division United States v. Ebay Inc. Proposed Final Judgment and Competitive Impact Statement Notice is hereby given pursuant to the Antitrust Procedures and Penalties Act, 15 U.S.C. 16(b)-(h), that a proposed Final Judgment, Stipulation and Competitive Impact Statement have been filed with the United States District Court for the Northern District of California in United States of America v. eBay Inc., Civil Action No. 12-5869. On November 16, 2012, the United States filed a Complaint alleging that eBay Inc. entered into an agreement with Intuit, Inc., that restrained the recruiting and hiring of high technology workers, in violation of Section 1 of the Sherman Act, 15 U.S.C. 1. The proposed Final Judgment prevents eBay from maintaining or entering into similar agreements. Copies of the Complaint, as amended, Stipulation, proposed Final Judgment and Competitive Impact Statement are available for inspection at the Department of Justice, Antitrust Division, Antitrust Documents Group, 450 Fifth Street, NW, Suite 1010, Washington, DC 20530 (telephone: 202-514-2481), on the Department of Justice’s Web site at http://www.usdoj.gov/atr, and at the Office of the Clerk of the United States District Court for the Northern District of California. Copies of these materials may be obtained from the Antitrust Division upon request and payment of the copying fee set by Department of Justice regulations.
    [Show full text]
  • Meg Whitman and Ebay – Leadership Case Study Case Study
    Meg Whitman and eBay – Leadership Case Study Case Study Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. While care has been taken to ensure correctness of the facts, accuracy of information cannot be guaranteed. Unauthorized distribution of this document electronically or otherwise is prohibited. Please contact [email protected] for any queries. August, 2008. © www.casestudyinc.com Table of Contents 1. Introduction - eBay CEO Meg Whitman plans to retire......................................3 2. Meg Whitman – Early years and Career Growth ..............................................3 3. Meg Whitman and Leading eBay ...................................................................5 3.1. Hiring the right people...................................................................................5 3.2. Quickly understanding the new business model...............................................5 3.3. Leading eBay’s IPO - a hands-on approach ....................................................6 3.4. Changing eBay’s policy.................................................................................6 3.5. Building one of the most powerful e-commerce systems in the world.................7 3.6. Focus on Metrics ..........................................................................................7 3.7. Customer Focus - ‘Voice of the Customer’ program .........................................8 3.8. Strategic Decision Making .............................................................................9
    [Show full text]
  • Actions Speak Louder Than Words How the Reclame Code Commissie Regulates Gender Ideology in Dutch Advertising
    Actions Speak Louder Than Words How the Reclame Code Commissie Regulates Gender Ideology in Dutch Advertising. Case Study: Suit Supply’s ‘Toy Boys’ Advertising Campaign. Kelly Meijns – 10375651 Supervisor: dr. S.A.E. (Sarah) Bracke Second reader: S.P. (Sherria) Ayuandini Master Thesis Sociology – Gender, Sexuality and Society Amsterdam – July 2017 FOREWORD Sexist imagery in advertising is considered harmful by the UN’s International Convention on the Elimination of all forms of Discrimination Against Women (CEDAW), which requires the Netherlands to pursue an active role in combating harmful gender representations in advertising. The only advertising regulating body in the Netherlands, the Reclame Code Commissie (RCC), has the power to rule on the limits of what is permissible in Dutch advertising. This study examines representations of gender circulating in men’s fashion retailer Suit Supply’s advertising campaign, as well as how these representations are perceived and responded to by The Feminist Club Amsterdam (FCA) and the RCC. Through a visual analysis of nine images from the campaign and a critical discourse analysis of an online discussion about the campaign by The Feminist Club Amsterdam, and of the ruling of the complaint against Suit Supply by the RCC, the discursive practices in relation to the campaign are examined. Analysis reveals that Suit Supply is aware of their use of harmful gender stereotypes, which are perceived as controversial and hurtful by members of the FCA. The RCC, respectively the College van Beroep (CvB), rules in favor of Suit Supply and deems the imagery acceptable, and not sexist. The study concludes that the RCC as an institution is counterproductive in combating harmful gender representations in Dutch advertising.
    [Show full text]
  • UC Riverside Electronic Theses and Dissertations
    UC Riverside UC Riverside Electronic Theses and Dissertations Title Marginalized-Literature-Market-Life: Black Writers, a Literature of Appeal, and the Rise of Street Lit Permalink https://escholarship.org/uc/item/2d45f381 Author Norris, Keenan Franklin Publication Date 2013 Supplemental Material https://escholarship.org/uc/item/2d45f381#supplemental Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California UNIVERSITY OF CALIFORNIA RIVERSIDE Marginalized-Literature-Market-Life: Black Writers, a Literature of Appeal, and the Rise of Street Lit A Dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in English by Keenan Franklin Norris June 2013 Dissertation Committee: Dr. Erica Edwards, Chairperson Dr. Tiffany Lopez Dr. Toby Miller Copyright by Keenan Franklin Norris 2013 The Dissertation of Keenan Franklin Norris is approved: _____________________________________________ _____________________________________________ _____________________________________________ Committee Chairperson University of California, Riverside Acknowledgements This dissertation is the product of both my Ph.D. study at UC Riverside and my M.F.A. at Mills College. Therefore, I’d like to acknowledge people at both institutions that have helped me to conceptualize, craft and finalize this work. I’ve been very lucky to have Dr. Erica Edwards as my committee chair. I will forever be thankful to her for her generosity and all the work she’s done on my behalf. Likewise, the guidance of committee members Drs. Tiffany Lopez and Toby Miller has been a tremendous help in this process. I’m appreciative of the entire committee for allowing me the latitude to pursue this unique topic in a somewhat unconventional style— wedding scholarship with creative writing.
    [Show full text]
  • QUICK TAKE: Headquartered in Amsterdam, the Netherlands
    April 19, 2017 Source: suitsupply.com Suitsupply is an international men’s formalwear retailer QUICK TAKE: headquartered in Amsterdam, the Netherlands. The company has expanded rapidly from a startup selling formalwear online to Suitsupply— an international multichannel retailer. 1) Suitsupply’s turnover expanded at double-digit rates to €170 Bringing million (US$188.6 million) in 2015, according to the latest available figures. It is expected to have reached €200 million Omnichannel (US$213.3 million) sales in 2016. 2) Suitsupply bases its success on its ability to fill a gap in the Retailing to market for trendy, high-quality formalwear at a mid-price point, and by delivering convenience to shoppers though its Formalwear omnichannel operations. 3) Suitsupply manages to keep prices down without compromising on quality mainly by encouraging consumers to buy online and by opening brick-and-mortar stores in alternative and less pricey locations. Deborah Weinswig Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Deborah Weinswig, Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 1 Copyright © 2017 The Fung Group. All rights reserved. April 19, 2017 From Startup to Global Multichannel Fashion Retailer Suitsupply is An internAtionAl Suitsupply is a men’s formalwear international retailer headquartered in Amsterdam, the Netherlands. Current CEO Fokke de Jong founded the men’s formAlweAr retAiler company in 2010 from his university dorm room, and the company has heAdquartered in Amsterdam, since expanded rapidly from a startup selling formalwear online to an the NetherlAnds.
    [Show full text]
  • Annual Report 2016
    2016 ANNUAL REPORT W W W . G L O B A L G E O M E T R Y . C O M | 2 0 8 M A N H A T T A N S T . | 6 0 3 - 9 1 3 - 3 6 0 0 Annual report 2016 Schone Kleren Campagne Clean Clothes Campaign Clean Clothes Campaign Schone Kleren Campagne International Office Postbus 11584 Postbus 11584 1001 GN Amsterdam 1001 GN Amsterdam Phone: (+31) (0) 20 41 22 785 Phone: (+31) (0) 20 41 22 785 Fax: (+31) (0) 20 41 22 786 Fax: (+31) (0) 20 41 22 786 [email protected] [email protected] Clean Clothes online: Schone Kleren online: cleanclothes.org schonekleren.nl facebook.com/cleanclothescampaign facebook.com/schonekleren Twitter: @cleanclothes Twitter: @schonekleren Introduction The year 2016 was especially important for our campaigning on compensation for the survivors of fatal factory tragedies and for the families that lost their loved ones in those disasters. Families affected by the fire in Tazreen Fashions in November 2012 and the collapse of Rana Plaza in April 2013, both in Bangladesh, finally saw the compensation processes finalised. Moreover, we could also close our four-year campaign to convince German retailer KiK to pay up to the survivors and families of workers killed in the Ali Enterprises fire of September 2012. Although full justice for the families affected by these disasters has not yet been achieved, and the money does not make the pain of losing a loved one go away to begin with, these were important victories. They showed the power of perseverance and international solidarity working across the divide of production and consumption countries.
    [Show full text]
  • Suit Supply BV
    BRAND PERFORMANCE CHECK Suit Supply B.V. PUBLICATION DATE: JULY 2019 this report covers the evaluation period 01-01-2018 to 31-12-2018 ABOUT THE BRAND PERFORMANCE CHECK Fair Wear Foundation believes that improving conditions for apparel product location workers requires change at many levels. Traditional efforts to improve conditions focus primarily on the product location. FWF, however, believes that the management decisions of clothing brands have an enormous influence for good or ill on product location conditions. FWF’s Brand Performance Check is a tool to evaluate and report on the activities of FWF’s member companies. The Checks examine how member company management systems support FWF’s Code of Labour Practices. They evaluate the parts of member company supply chains where clothing is assembled. This is the most labour intensive part of garment supply chains, and where brands can have the most influence over working conditions. In most apparel supply chains, clothing brands do not own product locations, and most product locations work for many different brands. This means that in most cases FWF member companies have influence, but not direct control, over working conditions. As a result, the Brand Performance Checks focus primarily on verifying the efforts of member companies. Outcomes at the product location level are assessed via audits and complaint reports, however the complexity of the supply chains means that even the best efforts of FWF member companies cannot guarantee results. Even if outcomes at the product location level cannot be guaranteed, the importance of good management practices by member companies cannot be understated.
    [Show full text]
  • UNITED STATES SECURITIES and EXCHANGE COMMISSION Washington, D.C
    2 0 11 Annual Report Meg Whitman President and CEO Dear stockholders First, let me say how confident I am in the future of Hewlett-Packard. We have strong leadership from the consumer markets to the commercial, the industry’s broadest portfolio, unmatched reach and scale, and an exceptionally talented and committed workforce. I look forward to building on this powerful foundation to maximize the value of HP in the marketplace. 1 By harnessing the power of both the structured information that The year in review resides in databases and the unstructured information like Throughout fiscal 2011, we experienced a number of changes video, texts, and emails that exists in the real world, we are well and challenges. positioned to define the future of information management. An uncertain macroeconomic environment, especially in the Third, we met our stated outlook for the fourth quarter. As a United States and Europe, resulted in a weak consumer market management team, we are very focused on delivering consistent that persisted throughout the year and a commercial market financial performance and meeting the public goals we set. that started strong but softened as the year progressed. Fourth, we developed a go-forward plan for the webOS software Additionally, we faced a number of natural disasters, including platform. As you may recall, we discontinued our webOS device the tsunami in Japan and flooding in Thailand. At HP, we business in August, but we retained the highly regarded operating joined in the global relief efforts, committing money, technology, system. We subsequently decided to contribute webOS to the open and expertise to help with the recoveries.
    [Show full text]
  • The Opposable Mind by Roger L
    The Opposable Mind By Roger L. Martin Reviewed by Robert Schmidt About the Author Roger Martin has served since 1998 as Dean of the Joseph L. Rotman School of Management, University of Toronto, where he holds the Premier’s Research Chair in Competitiveness and Productivity. Martin holds an AB from Harvard University (1979) and an MBA from Harvard Business School (1981). He was a member of the group of HBS classmates who grew Monitor Company from a tiny start-up to one of the world’s leading strategy consulting firms and served as co-head of the firm in 1995 and 1996. He continues to serve as an adviser to CEOs of large global companies. About the Book Martin, Roger L.. The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (Kindle Locations 2582-2588). Harvard If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their Business Review Press. Kindle Edition. Other books by Martin include: autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice canPlaying help toin Winsome, Creating ways, it alsoGreat poses Choices a danger:, The Design By emulating od Business what aand great leader did in a particularGetting situation, Beyond you'll Betterlikely be. terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking creatively resolving the tension in opposing models by forming entirely new and superior ones.
    [Show full text]