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Volume 2, Issue 2(III), April ISSN 2322 - 0899 INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT & SOCIAL SCIENCE Empyreal Institute of Higher Education Volume 2, Issue 2 (III) Guwahati April - June 2014 www.empyreal.co.in International Journal of Research in Management & Social Science Volume 2 , Issue 2 ( III ) : April - June 2014 Chief Patron Shree Zahirul Alam Ahmed Director, Empyreal Institute of Higher Education. President , Bhramaputra Welfare Organization Editor- In-Chief Dr. Tazyn Rahman Dean ( Academics ) Jaipuria Institute , Indirapuram , Ghaziabad Members of Editorial Advisory Board Dr. Alka Agarwal Mr. Nakibur Rahman Director, Former General Manager ( Project ) Mewar Institute, Vasundhara, Ghaziabad Bongaigoan Refinery, IOC Ltd, Assam Dr. D. K. Pandey Dr. Anindita Director, Associate Professor, Unique Institute of Management & Technology, Jaipuria Institute , Indirapuram, Meerut Ghaziabad Dr. Namita Dixit Dr. Pranjal Sharma Assistant Professor, Associate Professor, Department of Management Jaipuria Institute , Indirapuram , Ghaziabad Mile Stone Institute of Higher Management, Ghaziabad Dr. Neetu Singh Dr. Sarmistha Sarma HOD, Department of Biotechnology, Associate Professor, Mewar Institute , Vasundhara, Ghaziabad Institute of Innovation in Technology and Management Dr. V. Tulasi Das Mr. Sukhvinder Singh Assistant Professor, Assistant Professor, Acharya Nagarjuna University Institute of Innovation in Technology and Management Dr. Nurul Fadly Habidin Ms. Shivani Dixit Faculty of Management and Economics, Assistant Professor, Universiti Pendidikan Sultan Idris, Malaysia Institute of Management Studies, Ghaziabad Copyright @ 2014 Empyreal Institute of Higher Education, Guwahati All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission. Application for permission for other use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgment of author, publishers and source must be given. The views expressed in the articles are those of the contributors and not necessarily of the Editorial Board or the Institute. Although every care has been taken to avoid errors or omissions, this publication is being published on the condition and understanding that information given in this journal is merely for reference and must not be taken as having authority of or binding in any way on the authors, editors and publishers, who do not owe any responsibility for any damage or loss to any person, for the result of any action taken on the basis of this work. All disputes are subject to Guwahati jurisdiction only. International Journal of Research in Management & Social Science Volume 2 , Issue 2 ( III ) : April - June 2014 CONTENTS Research Papers A COMPARATIVE ANALYSIS OF INDIA’S TRADE WITH BANGLADESH AND OTHER 1 - 8 SAARC COUNTRIES Shelly De (Pandit) BUYING MOBILE HANDSETS: A COMPARATIVE STUDY ON RURAL AND URBAN 9 - 15 CUSTOMERS Santanu Kumar Das and Prof. Ashok Kumar Mohanty PUBLIC PREFERENCE ON LONG DISTANCE TRAVEL BY ROAD TRANSPORT IN ASSAM: A 16 - 20 CASE STUDY OF ASTC Dr. Tazyn Rahman CHALLENGES, DRAWBACKS AND BEST PRACTICES OF RFID TECHNOLOGY IN 21 - 25 HANDLING OF INFORMATION AND LIBRARIES Kaginelli Pampapati and Dr. Dhanamjaya EMERGING TRENDS IN GREEN MARKETING WITH REFERENCE TO BANGALORE. 26 - 31 Prof. CM. Surendra Reddy and Prof. Naveen A EXAMINE THE RELATIONSHIP BETWEEN FREE FLOAT OF SHARES AND P/E RATIO 32 - 38 WITH A PRICE BUBBLE IN THE COMPANIES LISTED IN TEHRAN STOCK EXCHANGE Ali Sorayaei, Zahra Atf and Maryam Omidian Amiri LIVING IN THE ICE (INFORMATION TECHNOLOGY, COMMUNICATION & 39 - 50 ENTERTAINMENT) AGE: SERVING THE GLOBAL VILLAGE THROUGH THE INFORMATION SUPERHIGHWAY Dr. Manisha Saxena and Prof Archana Deendayalu MOTHERS’ EMPOWERMENT LEVEL AND ITS IMPACT ON THEIR CHILDREN’S 51 - 55 EDUCATIONAL ATTAINMENTS: AN EMPIRICAL STUDY ON MUSLIMS Promila Das and Prof. Sumanash Dutta PRIORITIES TO BUILD EFFICIENT COMMODITY MARKET IN INDIA 56 - 60 Dr. Al. Malliga DATA MINING APPROACH TO LOCATE FAULT IN TELECOMMUNICATION 61 - 66 Prof. S. Shajathi Bagam & Prof. R.Navaneethakrishnan AN INVESTIGATION INTO ROLE OF COMPETENCY ASSESSMENT THROUGH 67 - 76 ASSESSMENT CENTRE IN BUILDING EMPLOYEE COMPETENCY AND ORGANIZATION EFFECTIVENESS: A CONCEPTUAL INSINUATION WITH REFERENCE TO ESCORTS AGRI MACHINERY Dr.(Mrs) Vijit Chaturvedi NON-MONETARY RECOGNITION AND EMPLOYEE PERCEPTION: THE ROLE OF TOP 77 - 83 MANAGEMENT Dr. Pragya Sonawane HUMAN INTRUSION DETECTION BASED ON EMBEDDED PROCESSING OF RSSI 84 - 90 Prof. M.H.Mohamed Faizal, Prof.S.Pradeep and Prof. R.Navaneethakrishnan EFFECTIVENESS OF E-RECRUITMENT: AN ANALYSIS OF THE MODERN HR MANAGERS’ 91 - 94 PERSPECTIVES Tanushree INVESTMENT PATTERN AND THE FACTORS INFLUENCING THE INVESTMENT 95 - 106 PREFERENCE AMONG DIFFERENT AGE GROUPS R. Suyam Praba and Dr. K. Malarmathi LEVERAGING HUMAN CAPITAL: DIMENSIONS OF VALUE CREATION 107 - 112 Dr. Susanta K. Moharana A STUDY ON ENTREPRENEURIAL ATTITUDE OF YOUNG FEMALES WITH SPECIAL 113 - 118 REFERENCE TO NILAMBUR MUNICIPALITY IN THE SOUTH MALABAR REGION OF KERALA STATE Mr.Mohammed Naseer C T and Dr. Umesh U INDIAN KNOWLEDGE WORKERS IN SAUDI ARABIA: RE-EXPLORATION OF BRAIN 119 - 123 DRAIN Dr. Badruddin SUCCESSION PLANNING IN SMEs: AN EMPIRICAL ANALYSIS 124 - 133 Neha Kalra and Dr. Shaveta Gupta A STUDY ON INVESTORS PREFERENCES TOWARDS VARIOUS INVESTMENT AVENUES IN 134 - 141 CAPITAL MARKET WITH SPECIAL REFERENCE TO DERIVATIVES B M Rama Murthy,Haritha M and Ravi V PARADIGM OF VIRAL MARKETING 142 - 151 Amima Shoeb and Anila Khalid STAKEHOLDERS PERCEPTIONS ON ISSUES RELATING TO IMPACT AND SOCIAL 152 - 160 INVOLVEMENT OF SELF HELP GROUP MEMBERS Sanjay Kanti Das LEADERSHIP ANALYSIS 161 - 166 Arundeep Singh Brar, Freddy Variava and Sharanpreet Singh Brar Internatio nal Journal of Research in Management & Social Science ISSN 2322 - 0899 Volume 2, Issue 2 ( III ) : April – June , 2014 A COMPARATIVE ANALYSIS OF INDIA’S TRADE WITH BANGLADESH AND OTHER SAARC COUNTRIES Shelly De (Pandit) Assistant Professor, Bijoy Krishna Girls’ College, Howrah ABSTRACT Research Background -In 1985 India with other six south Asian countries- formed SAARC by means of trade creation and trade diversion. India plays a lead role in SAARC(1985) trade and always has a favourable trade balance.The purpose of this paper is to explore the comparative position of India’s trade with Bangladesh and other SAARC countries for the last ten years. It aims to find out the prospects and challenges of India’s trade with Bangladesh and other SAARC countries. Methodology – Research into India’s trade with SAARC are reviewed and the prospects and challenges are also analyzed. Part one of this paper discloses the comparative trade scenario of India with Bangladesh and other SAARC countries, while the second part analyzed the prospects and challenges for further expansion. Major Findings And Conclusions – Bangladesh is the largest trading partner of India in SAARC region. For countries like Bangladesh and India though there are several problems like over population, depletion of natural resources etc., there is always a possibility of substantial expansion of trade between them. Cooperation, comparative advantages and phased Tariff Liberalization Programme (TLP) can boost up the trade between them to the optimum level. Key Words- Bangladesh, India, Saarc, Trade PART-1: COMPARATIVE TRADE SCENARIO OF INDIA WITH BANGLADESH AND OTHER SAARC COUNTRIES With the formation of European Common Market (ECM-1958), Regional Economic Groupings (REGs) explores a choice to the region to act both as a producer and as a consumer and to remove trade barriers among the member countries. At present there are 28 regional groupings (source-GATT report, 1993) in the world. In 1985 India with other six south Asian countries-Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives- also joins the rally with the main objective to improve the welfare of the region by means of trade creation and trade diversion - formed SAARC (South Asian Association for Regional Cooperation). SAARC is dedicated to economic, technological, social, and cultural development and emphasizing collective self-reliance. Afghanistan joined the organization in 2007. With Preferential Trading Arrangement, which is the minimization of barriers to import identified product from one country to another, the SAARC with the largest populated economic grouping is now in a way to become a free trade area and formed SAFTA (South Asia Free Trade Area) in 2008. SAARC countries are not equal in size or stages of economic development but equal in terms of geographical proximity, historical experiences and the ties of language, art and culture make them closer to each other than any member countries of any regional organisation. Among the SAARC countries, Bangladesh which has a long historical and political relation with India and a part of Indian subcontinent is the largest trading partner of India in this regional organisation. With the Liberalisation, Globalisation and New Economic Policy (1991), India has gradually become an emerging country in respect of world economy. All these reflect India’s inclusion in G-20 which is an extension of G-8 of developed countries. Though SAARC accounted for a very little amount of India’s total trade (only 5.72%)(source- DGCI&S, 2010-2011), trading with SAARC countries has become important as India’s exports and imports with SAARC have been increasing
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