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Laffers Dance US$7.95 in the U.S. CA$8.95 in Canada US$9.95 outside of Canada & the U.S. January 2007 1 ® About reaching children through entertainment A Publication of Brunico Communications Inc. FRED HAYES FRED NTED IN CANADA © DISNEY CHANNEL/ NUMBER 40050265 PRI 40050265 NUMBER MMAKINGAKING LLIVEIVE AACTIONCTION USPS Approved Polywrap AFSM 100 CANADA POST AGREEMENT POST CANADA LLAFFERSAFFERS DDANCEANCE 001editcoverjan07.indd1editcoverjan07.indd 1 11/3/07/3/07 88:17:13:17:13 PPMM KKS.4267_SONY.inddS.4267_SONY.indd 2 11/3/07/3/07 22:05:18:05:18 PPMM KKS.4267_SONY.inddS.4267_SONY.indd 3 11/3/07/3/07 22:06:08:06:08 PPMM KKS.4274.Marathon.ad.inddS.4274.Marathon.ad.indd 4 11/3/07/3/07 22:12:26:12:26 PPMM KKS.4274.Marathon.ad.inddS.4274.Marathon.ad.indd 5 11/3/07/3/07 22:13:19:13:19 PPMM KKS.4257.TMS.inddS.4257.TMS.indd 6 11/3/07/3/07 112:13:032:13:03 PMPM 1166 VeggieTales joins Postman Pat in ER’s property vault 221Book bunny1 Olive looking for partners Food229 is what9 kids reach for most 3355 during TV time Microsoft turns gamers into creators jjanuaryanuary 0077 HHighlightsighlights ffromrom tthishis iissuessue Special Reports 15 up front 30 retail p37 ON THE 4Kids trades up in the Nielsen launches first-ever LAUGH TRACK TCG market with a jump in-store marketing metric Live action kids comedy into manufacturing is hot, but long-term 32 marketing traction is a long shot 21 ppd The N studies teens in Bristish Telecom launches their natural mobile habitat with two kids channels, and another one on the way 35 digital bytes p38 RADAR SCREEN Microsoft rolls out Times are tough for CGI 27 licensing YouTube for gamers films and merch • Check Simon & Schuster turns out our comprehensive its spotlight on format 54 coolwatch guide to upcoming kid flicks innovations Kids tell us how they multitask in front of the tube Oops! In November/December 2006’s “Sales Roundup” chart on page 19, we mistakenly listed Warner Vision in Australia as the producer of Jungle Beat. While Warner Vision does distribute the show in Australia, Jungle Beat is actually produced and distributed in all back of the book other territories by Monster Distributes. Cover This month’s cover features a high-action shot from High School Muscial, Disney 50 People Pages 52 Contact File 53 Calendar Channel’s hot new tween live-actioner. International copies feature an ad for Decode Entertainment’s Urban Vermin. JANUARY 2007 7 jjan-7-contents.inddan-7-contents.indd 7 11/4/07/4/07 99:38:36:38:36 PPMM 8th annual february 7-9, 2007 Sheraton New York Hotel & Towers where the best in kids entertainment connect “ This is a great event and keeps getting better.” – Gregory Payne, Foothill Entertainment For three energizing days, you’ll make new connections, share ideas that drive your business forward, discover the latest trends, and have fun doing it. featuring A dynamic mix of more than 1400 industry leaders from 35 countries and all sectors of the kids business. Emmy Nominations Unveiled at Summit Lounge, a primary networking/meeting KidScreen Summit. spot for execs with plenty of seating, coffee service, internet kiosks and exhibits. Come raise a glass Dates conveniently schedule before Toy Fair; consolidating your business into one NYC trip. to celebrate excellence New additions to MyEvent, the online interactive tool for delegates to see who else is attending and connect prior to the event. in kids entertainment. ™KidScreen Summit title, tagline and logo are trademarks of Brunico Marketing Inc. ™KidScreen is a trademark of Brunico Communications Inc. and is used under license by Brunico Marketing Inc. KKS.4275.Summit.dps.inddS.4275.Summit.dps.indd 8 11/3/07/3/07 66:15:53:15:53 PPMM NOW DAYS! Paul Marcum, Richard Deverell, Adina Pitt, Neil Friedman, Albie Hecht, GM, Youth Content, Controller, Vice President Acquisitions President Mattel Brands, Founder and CEO, Yahoo Inc. BBC Children’s Nickelodeon, Nicktoons & Mattel Inc. Worldwide Biggies Noggin; Director of Programming Nicktoons Network Multi track agenda ensures something for everyone! Emerging Platforms Creativity (Rocket) Launch your Property Online Deconstructing the Creative Process Multiplatform Marketing: What’s Working Aligning Curriculum with Programming Design Demystifying Rights Management Fostering Creativity: A Roadmap to the Creative Driven Environment Licensing/Consumer Products Consumer Insight Category Counseling DIY – Live Youth Panel Getting to Retail The Young and the Wireless Online Sales Channels Tickling their Funny Bone Sponsored parties Register Today! Social Events Visit www.kidscreensummit.com or 30 mins with call Sharlene at 416.408.2300 Speed Pitching x313 Speed Networking Last chance to register - Don’t miss out! Presented in association with: Platinum Gold Silver Bronze Legal clinic Supporting Partners CARTOON VENTURES INC. For sponsorship inquiries, contact [email protected] KKS.4275.Summit.dps.inddS.4275.Summit.dps.indd 9 11/3/07/3/07 66:17:45:17:45 PPMM editorial ® January 2007 • Volume 12, Issue 1 VP and Group Publisher Donna MacNeil ([email protected]) TThehe mmoreore tthingshings Editor Jocelyn Christie cchangehange tthehe mmoreore ([email protected]) Managing Editor/Online Editor Lana Castleman ttheyhey sstaytay tthehe ssameame ([email protected]) Senior Writer I’ve basically been staring at a blank Kate Calder ([email protected]) screen for an hour now (minus two com- Online Writer pletely unnecessary jaunts to the kitchen SO Gary Rusak ([email protected]) for coffee—which I don’t even drink) because I have no Art Director idea how to start this editorial. I’m out of practice and Jubert Gutierrez ([email protected]) out of touch, so if you’ll indulge me, I’m just going to Writers and Contributors, do a stream of consciousness thing for awhile and see Jim Benton, Bloomfield where it takes me. Gerard Raiti, Los Angeles As you’ve probably guessed by now, I’m back from my year-long maternity leave, and yes, that ADVERTISING SALES gorgeous munchkin up there is my daughter Kira. I’ve got to say that spending this first year with (416) 408-2300, 1-800-KID-4512 her has been the most challenging and rewarding experience of my life. But it’s also really good to be back at the magazine. It’s early days still, of course, but the business seems to mean a lot more Associate Publisher Myles Hobbs ([email protected]) to me now that I have a vested interest in the consumer impact of it all. It sounds cheesy, but I feel a stronger sense of purpose at work these days, which is really invigorating. Senior Account Manager and Getting back into the groove of publishing a monthly magazine has been relatively easy. Business Development Team Leader Mike Croft ([email protected]) It feels a lot like sliding your feet into a favorite old pair of slippers. The bigger problem I’m having (besides figuring out how to cook nutritious meals and do laundry in a day that’s now Account Manager Ian Lambur ([email protected]) nine hours shorter) is that a year in this quick-changing business is like a lifetime, and I haven’t quite caught up on everything I’ve missed. Publisher’s Assistant I was so far off the grid that the whole self-generated content movement, led by the likes David Terpstra ([email protected]) of YouTube and MySpace and inspiring new projects like Microsoft’s XNA program (see Conference Producer “Microsoft rolls out YouTube for gamers” on page 35), is completely new to me. Now that I’m Meredith Jordan ([email protected]) in the know, I think it’s really exciting to be on the cusp of a media revolution that may put CONTACT US: more access and control in the hands of actual people—especially since Kira is likely to benefit Tel: (416) 408-2300 from it as part of a next-generation audience. Fax: (416) 408-0870 But I also find it interesting that despite having a smorgasbord of new ways for connecting with kids more directly, most companies seem to be in the exact same position they were in 366 Adelaide St. West Suite 500 Toronto, Ontario Canada M5V 1R9 before I left—waiting for someone else to go first. I think 2007 has to be a watershed year for pioneering kid-targeted efforts in this space, and I can’t wait to see how folks end up harnessing its potential. In the meantime, I’m glad to be back in the game, and I hope to see you all at KidScreen Watch for the next issue of Summit next month. We’ve got a lot of catching up to do! KidScreen: —jocelyn February 2007 Street Date: February 2 10 JANUARY 2007 jjan07-10-editor.inddan07-10-editor.indd 1010 11/4/07/4/07 44:09:20:09:20 PPMM KKS.4260.Dargaud.ad.inddS.4260.Dargaud.ad.indd 1 11/3/07/3/07 112:17:392:17:39 PMPM ® January 2007 • Volume 12, Issue 1 publisher’s notes Brunico Communications Inc. Happy New Year! President & Executive Publisher Want to know what and who is rolling through my head as we march into 2007? James Shenkman ([email protected]) Who wouldn’t want to be on this list?! (I’m not kidding, Summit lists seriously are in my head 24/7 these days!) Controller Linda Lovegrove ([email protected]) VP & Group Publisher, Children’s Entertainment 9 Story Entertainment Inc. Discovery Kids Playhouse Disney Donna MacNeil ([email protected]) Aardman Animations Ltd Disney ABC Cable Networks Group Plus Licens AB ABC - Australian Broadcasting Ellipsanime RAISAT S.p.A.
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