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This may be the author’s version of a work that was submitted/accepted for publication in the following source: McIntyre, Phillip, Kerrigan, Susan, & McCutcheon, Marion (2020) Australian Cultural and Creative Activity: A Population and Hotspot Anal- ysis: Wollongong. Digital Media Research Centre, Brisbane, Qld. This file was downloaded from: https://eprints.qut.edu.au/206965/ c Consult author(s) regarding copyright matters This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the docu- ment is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recog- nise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] Notice: Please note that this document may not be the Version of Record (i.e. published version) of the work. Author manuscript versions (as Sub- mitted for peer review or as Accepted for publication after peer review) can be identified by an absence of publisher branding and/or typeset appear- ance. If there is any doubt, please refer to the published source. https:// research.qut.edu.au/ creativehotspots/ hotspot-reports/ Australian Cultural and Creative Activity: A Population and Hotspot Analysis Wollongong New South Wales Australian Cultural and Creative Activity: A Population and Hotspot Analysis Wollongong This report is an output of an Australian Research Council Linkage project (LP160101724) led by Queensland University of Technology in partnership with the University of Newcastle, Arts Queensland, Create NSW, Creative Victoria, Arts South Australia and the WA Department of Culture and the Arts. Suggested citation: McIntyre, P., Kerrigan, S. and McCutcheon, M. 2020. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Wollongong, Brisbane. Digital Media Research Centre. Available https://research.qut.edu.au/creativehotspots/. Strategic Summary Wollongong is increasingly recognised as a great place to live, be educated, work and raise a family. This is currently Wollongong’s major advantage. • Creative industries workers are an essential part of Wollongong’s economy, which has prospered because of proximity to Sydney and regional geography. • Many of Wollongong’s creative workers develop skills in Sydney’s international metropolitan hub while enjoying the culture and lifestyle opportunities of Wollongong and the broader Illawarra region. • Creative industries professionals have moved into the region seeking affordable housing and family-friendly communities to raise children. Wollongong has a diverse creative scene ranging from the alternative to the corporate. In 2016, 3,624 people earnt their primary income in the creative industries, an average increase of 2.4% each year since 2011. • Key growth areas for the creative services sub-sector of the creative industries are architecture and design, advertising and marketing, web design, software app development and games. • The cultural production sub-sector of the creative industries has a lively music scene, with an active night-time economy, a supportive network of published writers, a well-patronised radio network and a regional television news network headquarters. • Wollongong’s night-time economy is supported by visual and performing arts events and activities through galleries, theatres, libraries and museums. • Wollongong’s local entrepreneurs have made their mark in the creative industries. Many were raised and educated in the region, while others have moved in. • Wollongong has maintained a balance between traditional creatives and newer tech-oriented operatives, and most have local, national and international suppliers and clients. Cultural production, primarily arts, heritage and culture, contributed $46.1 million to the region in 2016-17, according to the Wollongong City Council Creative Wollongong 2019-2024 strategic plan. • The Council has been proactive in ensuring the heart of the city has been activated by cultural production activities. Wollongong Final Report 17 July 2020 • Strategies to support creative industries have been created by the Council and other agencies, to support the workforce, small to medium enterprises, and corporate players. • Strategic support for the creative industries has been stimulated by local and state government grants and, to a lesser extent, federal government grants. The supply of relevant and necessary infrastructure, of all types, by federal, state and local governments, keeps confidence high in these industries. • Local government provides buildings with co-working, studio and gallery spaces to support cultural production. • The NSW Government supplies grants to stimulate activity within cultural production. • The Federal Government is important to building critical infrastructure, particularly the National Broadband Network, which is now crucial for all commerce. All creative employment, whether it is specialist, support or embedded, is essential for the creative industries ecosystem to thrive in the region. • Creative industry workers are in small businesses and large national corporations, working as embedded creatives (40%), specialist creatives (29%) and support workers (30%). • Embedded creatives working in mining and health use the same software and skills as specialist creatives working as freelancers or sub-contractors with small to medium enterprises and national corporates. • Support workers are essential, as they link the creative industries ecosystem, which is highly interdependent and dynamic, to the rest of the economy. • Amateurs are able to move to pro-am and professional status, indicating a creative industries sector providing career development opportunities. The creative industries, as a whole, have been able to support and take part in other forms of critical entrepreneurial activity within the broader economy. • Wollongong City Council has worked constructively with institutional enablers to put together Invest Wollongong, a partnership between the Council, the NSW Government, the University of Wollongong, and the Business Chamber. • iAccelerate, a business incubator at the Innovation Campus, has activated innovative and entrepreneurial start-up opportunities for all industries. It exemplifies how multiple channels of funding and cooperation between state and local government, the tertiary sector and business chamber, can benefit the region. • Not-for-profit social enterprises offer embedded creatives entrepreneurial opportunities within budding local businesses. Recommendations Continue to brand Wollongong and the Illawarra region as a highly liveable location for creatives. Proximity to Sydney is an attractor for national and international creative businesses. • Inform and educate all government instrumentalities about the breadth of Wollongong’s creative industries. • Recommend to all levels of government that a determination be made as to whether Wollongong is ‘metropolitan’ or ‘regional’. • Accelerate the ongoing diversification of the broader economy through the creative industries. • Celebrate the cultural diversity in Wollongong and amplify this through the creative industries. • Ensure digital infrastructure continues to be affordable and accessible to all creative industries operatives as they trade locally, nationally and globally. • Continue to streamline bureaucratic processes, particularly at Council level, for the creative industries in toto. Wollongong Final Report 17 July 2020 Contents Strategic Summary ........................................................................................................................................ 1 Contents ........................................................................................................................................................ 3 Acknowledgements ....................................................................................................................................... 4 Background and Context ............................................................................................................................... 5 Strategic Theme 1: Interrelationships across the sub sectors of the creative industries ........................... 12 CREATIVE SERVICES ..................................................................................................................................... 13 CULTURAL PRODUCTION ............................................................................................................................ 14 Strategic theme 2: The relationship of cultural and creative activity to the wider economy .................... 18 Strategic theme 3: Hotspot Comparisons ................................................................................................... 24 References .................................................................................................................................................. 25 Appendices .................................................................................................................................................. 28 Wollongong Final Report 17 July 2020 Acknowledgements The research team gratefully acknowledge the assistance of the following people