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 The persistence of over time through and retrieval of information  3 step process: . – processing info into memory system . Storage – retention of encoded info . Retrieval – process of getting info out of storage  Memory is like a ’s information processing system.

Encoding Storage Retrieval MEMORY

 3 basic stages of : . – immediate, brief recording of sensory info . Short term memory (STM)/ – activated memory that holds a few items briefly before it is encoded and stored or discarded . Long term memory (LTM) - the relatively permanent and limitless storehouse

MODIFIED 3 STAGE MODEL

 Atkinson-Shiffrin and Baddley Models combined

Encoding STM or Sensory Sensory Working LTM Memory Input Memory Encoding Retrieval

Forgetting Forgetting YOURSELF

 Memory includes (in ABC order) long-term memory, sensory memory, and working/short-term memory. What’s the correct order of these three memory stages? 30 SEC TO REMEMBER THIS IN ORDER…

O T T F F S S E N T ENCODING

 Automatic processing– effortless, unconscious encoding of info . signs while driving  Effortful processing – requires attention and conscious effort . Reading the psych text book for comprehension and understanding . Rehearsal – conscious repetition

 Spacing effect – memories are retained through distributed practice . Why cramming for tests is BAD  Serial positioning effect – remembering the first and last items in a list  Write the letters I asked you to memorize a few minutes ago.

OTTFFSSENT ENCODING

Visual encoding – encoding of picture images (ex: visualization of info on page) . Imagery – mental pictures . devices – memory aids, especially those techniques that use vivid imagery and organizational devices (ex: peg- method/memory palace) Acoustic encoding – encoding of sounds (ex: rhymes with, repetition of info out loud) Semantic encoding – encoding of meaning (ex: assigning/creating meaning)

STOP & JOT

 How to improve your memory with memory palace technique? . Summarize the video in one sentence. What’s the biggest ah-ha moment? ORGANIZING INFO FOR PROCESSING

– organizing items into familiar manageable units; often occurs automatically . 17761861191719412001  How can you chunk this? . How could you have chunked OTTFFSSENT?

STORAGE

 Sensory Memory . – a momentary sensory memory of visual info (brief photographic memory) . You can briefly look a word’s spelling to copy the word, but cannot the spelling minutes later.

. – a momentary sensory memory of auditory stimuli, 3-4 seconds . Teacher asks you “what did I just say?” and you can recall the last few words

STORAGE

 8 volunteers - think of your favorite food.  Now say your favorite food, plus everyone else’s favorite food before you.

 STM/Working memory . 7 +/- 2 . Importance of chunking STORAGE

 LTM – Unlimited . – procedures/skills (processed in part in the cerebellum)

. – retention of facts and experiences that you can consciously declare (primarily processed/stored in ) . – general . – events . – remembering to do something in the future STORAGE

 Flashbulb memories – clear, vivid memory of an emotionally significant event . Episodic memory TEST YOURSELF

 Your friend tells you that her father experienced brain damage in an accident. She wonders if can explain why he can still play checkers very well but has a hard time holding a sensible conversation. What can you tell her? LONG-TERM POTENTIATION

Biological look at memory storage. Long-term potentiation (LTP) – an increase in a synapse’s firing potential after brief, rapid stimulation; believed to be a neural basis for learning and memory . As experience strengthens the pathways between neurons, synapses transmit signals more efficiently RETRIEVAL

Getting memories out of storage

Recall – retrieving info not in conscious awareness . Short answer questions, fill-in-the-blank questions

Recognition – identifying items previously learned . Multiple choice questions

Relearning – learning information a second time, faster than the first time . Test corrections

CONTEXT EFFECTS ON MEMORY

 Déjà vu – the eerie that “I’ve experienced this before.” . Cues from the current situation may subconsciously trigger retrieval of an earlier experience.

 Context-dependent memories – memories are more easily recalled in the same context as when they were encoded

 State-dependent memories - memories are more easily recalled in the same state as when they were encoded

 Crash Course – Making Memories MEMORY: FORGETTING AND IMPROVEMENT FORGETTING

 Just as important as remembering  avoid clutter

– the loss of memory . Biological – head injuries THREE SINS OF FORGETTING

 Absent-mindedness . Inattention to details; we cannot remember something we have not encoded.

A THREE SINS OF FORGETTING

 Transience – storage decay . Even if we encode, we can still forget it later . Often unused info or info that no longer holds meaning. THREE SINS OF FORGETTING

 Blocking – inaccessibility of stored info (“it’s on the tip of my tongue…”) . Proactive interference – the disruptive effect of prior learning on the recall of new info. . Retroactive interference – the disruptive effect of new learning on the recall of old info.

. Repression – in psychoanalytic theory, the basic defense mechanism that banishes from anxiety- arousing , feelings, and memories. . Most psychologists today would agree that repressed memories do not exist.

THREE SINS OF DISTORTION

 Source amnesia – attributing to the wrong source an event we have experienced, hear about, read about, or imagined.

– incorporating misleading info into one’s memory of an event. . Loftus’ study on recollections of car accidents using leading questions.

Bias – belief-colored recollections . Memories are of the past and as such are subject to expectations and bias. EYE WITNESS RECALL

 Eye witness recall is subject to reconstruction. . Misinformation effect . Presupposing and leading questions

 Children are more suggestible than adults can be lead to produce false memories through suggestive questions.  Young children can recall events as they occurred if… . neutral adult asks non-leading questions . uses words they understand.

IMPROVING MEMORY

 Study repeatedly to boost long term recall.  Make material personally meaningful.  Use mnemonic devices.  Minimize interference.  Test your own knowledge, both to rehearse the info and determine what you do not know yet.

MEMORY AS BIOPSYCHOSOCIAL (PG. 390) Biological Psychological Social-cultural •LTP •Rehearsal •Misinformation •Automatic •Context effects effect processing • •Flashbulb •Electric •Mood memories for current or head •Stress important events injury •Encoding and •Level of implied •Storage decay organizing strategies importance •Retrieval interference •Source amnesia •Memory construction VIDEOS

 60 Minutes – Endless Memory (Pt. 1)

 Zimbardo – Remembering and Forgetting

 Brain Games – Remember This!

 Crash Course – Remembering and Forgetting